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Home » Premium WordPress Themes » Medical Tourism WordPress Themes for Health and Wellness Centre

Medical Tourism WordPress Themes for Health and Wellness Centre

This makes treatment without geographical borders a reality. It’s also an area of tourism aimed at organising medical intervention for people overseas.

In recent years, the number of people travelling abroad for medical treatment has increased.

If the current trend is anything to go by, the demand for medical tourism will increase even more. This is to be expected though, as medical tourism provides the opportunity for access to better medical facilities, cutting edge technology and progressive research that isn’t available in some countries.

However, the concept of travelling for medical treatment does not imply making such journeys for any additional procedures; rather, it involves the basic and full medical care processes offered overseas.

This means it’s important for industry practitioners to be able to convey the message (to potential patients) that your establishment can be relied upon. This is a message that can only be conveyed using the medium of an effective website.

Another valid reason for having an effective medical tourism website is that patients and their loved ones no longer take the word of medical practitioners at face value.

These days, people are more interested in undertaking their own research, reading up on reviews and making direct enquiries online.

It’s safe to say that surfing the internet provides the best opportunity for people to retrieve the information they need with regards the medical facilities to opt for. You can try online therapy medical tourism WordPress themes for creating a website.

As a practitioner involved in medical tourism, you’ll need to stand out from the competition. This means having a website that effectively portrays the vision and core values of your health establishment and conveys the message that you can be trusted to deliver.

Thankfully, WordPress makes it easy to create and publish such a website. Indeed, WordPress powers millions of websites on the internet, including some of the biggest names across many industries.

However, to make your medical tourism website sing, you’ll need the right template that will help you convey a message of trust and valuable service delivery.

With this, you can create a brand that’s unique and different from what else is available online. Subsequently, you can show the world that you mean business in the healthcare industry.

On this page, you’ll find a list of some of the best medical tourism themes for WordPress, as well as medical travel WordPress themes; health related website themes; healthcare travel; medical tourism associations; international healthcare groups; and other associations or businesses related to medical tourism.

So, take control of your medical tourism WordPress website by choosing the right WordPress theme for your brand. It is also vital that you get the website content style right to connect well with your target market and boost your online visibility.

If you’re too busy on the core professional and administrative demands of your business, you can always contract a technical writing agency to provide the ideal content to fit the style of the site. All themes are 100% customizable, which means you can totally package your website and brand it exactly as you’d like.

Medical Tourism WordPress Themes 2021

Medplus wordpress theme.

MedPlus WordPress is a theme specially designed for medical and health related websites. This theme is fully packaged, with all the options needed to run a successful medical tourism website.

It’s suitable for healthcare practitioners such as doctors, dentists, hospitals, clinics, health centres, health research centres and health related services of any kind.

MedPlus is a full featured WordPress theme that provides a wide range of solutions, guaranteed to take your healthcare business to a new level.

MedPlus WordPress theme (for medical tourism) is fully responsive, which means it will display your website effectively across all devices.

It’s accompanied by a highly customisable layout and advanced options, which makes it easy to tweak the theme to your specifications. The theme also comes fully loaded with shortcode options for scheduling, testimonials, FAQs, photo gallery, and a host of other features.

MedPlus also makes it possible to create a highly professional medical tourism website without the need for the technical knowledge of programmers.

If you’re looking for a simple and intuitive WordPress theme for your medical tourism website, make sure to check MedPlus. You can see more information about this theme – and view a demo of it in action – by visiting the official MedPlus WordPress theme page .

Dentist Plus Pro WordPress Theme

Dentist Plus Pro is a professional, clean and responsive WordPress medical tourism theme that’s suitable for dentists and other related healthcare services.

It’s also highly customisable and can be used for other medical tourism websites, apart from those that are dental related.

Dentist Pro Plus is also suitable for the websites of doctors, healthcare practitioners, pharmacies, clinics, medical research centres and other health related services.

Dentist Plus Pro allows you to create a highly professional looking website that can be used to display your professional medical services – especially for dentists.

Any type of medical tourism brand or healthcare business can use this theme to improve the look of their WordPress website. It is a versatile theme that contains many features, which can be used across all medical disciplines.

Dentist Plus Pro supports features that allow you to create, modify and manage schedules , appointments, testimonials, pictures, staff member profiles, news updates and events.

Theme Options is a powerful feature, which allows you to easily set up and customise your medical tourism website easily and seamlessly.

In this section, you can customise the look and feel of your website, add a custom logo, adjust layouts and activate or deactivate certain features.

If you’re looking for a professional premium theme for your WordPress medical tourism website, take a look at Dentist Plus Pro.

This theme comes with lifetime updates and customer support, which means there’s always someone on the ground to help you resolve any issues. For more information on Dentist Plus Pro – and to view a demo of this theme in action – visit the Dentist Plus Pro website .

There are hundreds of other WordPress themes that can be used to create the perfect medical tourism website.

Some of these themes don’t comprise healthcare or medical tourism in the description, but they are multi-purpose, meaning they can be used for just about any kind of website.

You don’t need to be an expert web designer or programmer to have the best possible medical tourism website. As long as you can identify the right medical tourism WordPress themes, you’ll have enough to create a professional website and set your brand apart from the rest.

• Documentation

9 Medical Tourism WordPress Themes for Medical Treatment Across Nations

Medical tourism wordpress themes.

Get the latest list of the best medical tourism WordPress themes for medical tourism and healthcare, medical travel and other health and doctor related websites, medical tourism associations and societies, international healthcare accreditation groups and companies and other relevant businesses to be taken online with a professional website.

Table of Contents

Medical tourism is what makes treatment without any geographical borders a reality. It is one of the directions of tourism aimed at organizing the treatment of people abroad.

Today medical treatment abroad is gaining momentum more than ever before and is becoming more demanded.

And it’s not surprising at all since one of the distinguishing features of medical tourism is the opportunity to combine high quality medical services and rest in different hospitable countries.

However, the concept of medical tourism, above all, implies basic and full medical care and treatment abroad, and not additional procedures.

Therefore, if you are a representative of this unique industry, you need to make the best impression on your potential clients with your website and prove people can rely on you.

Another proof that a medical tourism website is of absolute necessity is that gone are the days when patients trusted only physician or word of mouth referrals.

Today, they are keen on surfing the Internet for the best offers and get in touch with them for all the important details.

Take control of your medial tourism and medical travel business online with one of the medical tourism WordPress themes . Choose any of these templates and be sure you are delivering value and trust to your current and prospective patients.

Not only you will avoid irrelevant information by other sources, but also will be able to create the right image of your business and its objectives as all the medical tourism WordPress themes are 100% controllable and customizable.

SKT Sanitization Pro

If you belong to the medical industry or a firm then SKT Sanitization Pro is one of the best options to choose from medical tourism WordPress themes.

Even if you have very little time to build a website for your clinic or another medical firm then also you will find the template useful because in just one click the complete demo can be imported and you can start customizing it right away.

The main selling point of SKT Sanitization Pro is the default header of a demo that allows visitors to navigate throughout the website easily.

The header section is more inviting to make sure the visitors coming to your website find a prominent call to action buttons to get connected to you, land on the desired page, or able to book an appointment with an ease.

SKT Medical Pro

Solid credibility is needed when you especially work in medicine or a medical firm. A website is not just required to showcase the list of services, pictures of your clinics, or a store but also a website is needed to tell your future patients about your work, patient’s feedback after recovering, your partnership, and much more.

SKT Medical Pro is a well-developed theme to go with clinics, hospitals, dentist offices, and more. It offers a clean and modern design. Also, the best colors and typography are used to ensure it increased the trust of potential and new visitors.

To make your website more professional it has been featured with customize option. Thus the drag and drop page builder and WooCommerce plugin are also integrated by default. It offers complete support to Google fonts.

SKT Therapist Pro

When we talk about the medical website, the very first thing that comes to mind is that the process of getting your visitors connected to you should be streamlined in such a way they don’t need to struggle anymore. From every aspect, your website should seem helpful.

Like other themes, this theme also has demo content and various layouts to exhibit your companies’ details in a proper manner. The theme can be used for surgeries, dentists, and clinics related firms too.

You will find the theme is offering every small and large feature that a successful theme should do. Especially with Elementor page builder integration, you can build a different layout that suits your needs.

A wide header and footer area allow you to add a logo, contact information, closing and opening hours of your business, and more. Download and install the desired plugin directly from the WordPress dashboard.

You will find that appointment booking, calendar, eCommerce, and event plugins are also suitable with this theme.

If you are on the lookout for one of the versatile and visually clean medical tourism WordPress themes , Bony is an ideal option for you.

This well structured and feature rich website building tool enables you to deliver the most valuable and pertinent information on your specific medical tourism business, your stuff and company, vision and mission and much more with nicely arranged sections and parts, posts and pages.

Slider is added to the theme with manageable slides and additional effects for displaying high quality photos and images on the homepage. Plenty of shortcodes will also be at your hand for gallery, buttons, tables, tabs, accordions and more.

Testimonials are on your website can be the best proof of your professionalism and quality services and will turn out to be the booster in terms of client engagement and loyalty. Therefore, Bony has been coded also with this section in the developers’ mind.

Toothy is a real leader WP theme combining simplicity and power, user optimization and boundless functional potential to guarantee a secure yet fully controllable web presence.

The developers and authors of Toothy have done their best to collect all the necessary features and web customization controls under one hood.

It means you are going to have plenty of options to manage and modify, rescaled, add, edit and remove whatever needed to result in a pro quality final digital product.

Simple to use shortcodes and layout choices, footer and header variations, background controls with images and videos are all wrapped up in the theme’s toolbox along with many other handy features.

Medicare Pro

Medicare Pro is also among the five star medical tourism WordPress themes based on cutting edge technology and practical drag and drop functionality with live customizer.

Medicare Pro will be a great assistance to you when it comes to elevating a professional and serious looking website for your medical tourism business or association with all the needed information and links, destinations and prices, facts and statistics, guidebook and more.

All in all, this responsive and Google approved template is an all encompassing solution to all kinds of medical and health related web owners to make the most of the default as well as additional capacities provided by the theme and plugins compatible to it.

Healing Touch

When patients land on your website, you should provide them with the highest level of care and attention so that they can be sure to find the same level of professionalism in your tourism medical services.

Create the best awareness about your medical tourism sector among the patients and customers across the globe by generating high quality content and translating it into different languages as Healing Touch has been done to support multilingualism with relevant plugins.

Other important plugins such as commercial, online payment and booking, SEO and SMO, shortcodes and email subscription ones are all function great with this theme.

Maintain your effective presence online with the help of Psychology. What makes this theme so unique and practical is its general purpose and fully controllable nature. It means that whatever the type of your future website, you can achieve it with SKT Perfect.

You are free to make use of any kind of visual composer or page editor to publish, edit, modify, organize or delete any kind of web content for your medical tourism business and not only.

About, services, blog and other important sections are all included for you to enhance your reputation and be highly informative for the international online audience.

Handy is the next highly advisable web management platform you can find in our collection of the best medical tourism WordPress themes .

This eCommerce ready and WooCommerce compatible theme is specialized in getting the highest results as soon as possible due to its search engine friendly and cross browser/mobile compatibility.

You don’t need to approach Handy with a special coding or programming or web design knowledge as the theme is like an open book for the most beginner website admin packed with easy to use tools and preloaded shortcodes.

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Medical Tourism

Crafting compelling medical tourism marketing collaterals: mastering brochure and website design.

The medical tourism industry has experienced significant growth in recent years, with an increasing number of patients traveling abroad for medical procedures. To successfully attract international patients and grow your medical tourism business, it is crucial to develop compelling marketing collaterals, such as brochures and websites. These materials play a vital role in conveying your organization's expertise, credibility, and professionalism, and can make or break your chances of attracting new clients.

In this article, we'll discuss the importance of designing effective brochures and websites for medical tourism, as well as tips and techniques for creating captivating marketing collaterals.

Designing Impactful Brochures for Medical Tourism

Brochures are a staple of medical tourism marketing and serve as a tangible representation of your organization's services, expertise, and values. To create a successful brochure, consider the following key components:

• Content and Messaging : Your brochure's content should be concise, informative, and tailored to your target audience. Address their concerns, anticipate their questions, and highlight your organization's unique selling points.
• Visual Appeal : Engaging visuals are crucial for attracting attention and conveying professionalism. Use high-quality images, relevant graphics, and a consistent color scheme to create a cohesive and visually appealing design.
• Layout and Organization : A well-organized brochure makes it easy for readers to navigate and quickly grasp the key points. Utilize clear headings, bullet points, and appropriate white space to make your content more accessible.
• Call to Action (CTA) : Don't forget to include a clear call to action, encouraging readers to take the next step, such as contacting your organization or visiting your website for more information.

Building a Captivating Website for Medical Tourism

Your website is the online face of your medical tourism business and often serves as the first point of contact for potential clients. Here are some essential elements to consider when designing your website:

• User Experience (UX) : A seamless user experience is critical to keeping visitors engaged and interested in your services. Ensure your website is easy to navigate, mobile-friendly, and loads quickly.
• Content and Messaging : Like your brochure, your website's content should be tailored to your target audience. Provide comprehensive information on your services, credentials, and testimonials to build trust and credibility.
• Visual Design : Your website's visual design should reflect your organization's brand identity and convey professionalism. Utilize consistent colors, typography, and imagery to create a cohesive aesthetic.
• Search Engine Optimization (SEO) : To attract more visitors, optimize your website for search engines. Use relevant keywords, create valuable content, and follow SEO best practices to improve your website's ranking on search engine results pages.
• CTA and Lead Capture : Encourage website visitors to take action by including clear CTAs throughout your website. Offer opportunities for users to provide their contact information, such as through newsletter sign-ups or inquiry forms, to capture leads and nurture potential clients.

Essential Tips for Effective Medical Tourism Marketing Collaterals

In addition to creating well-designed brochures and websites, consider these essential tips to ensure your marketing collaterals effectively promote your medical tourism business:

• Know Your Audience : Understanding your target audience is crucial for crafting compelling marketing materials. Research your ideal clients, their preferences, and their concerns to tailor your messaging and design accordingly.
• Emphasize Your Unique Selling Points : Clearly communicate what sets your organization apart from competitors. Highlight your expertise, quality of care, state-of-the-art facilities, and any other factors that make your services unique and desirable.
• Showcase Success Stories : Testimonials and case studies can significantly impact your credibility and trustworthiness. Include success stories from satisfied patients to demonstrate your organization's commitment to quality care and positive outcomes.
• Leverage Social Media : Social media platforms can be valuable tools for promoting your marketing collaterals and connecting with potential clients. Share your brochures and website content across various platforms to increase visibility and engagement.
• Monitor and Analyze Results : Continuously track the performance of your marketing collaterals to identify areas for improvement. Use analytics tools to monitor user behavior on your website, brochure engagement, and overall marketing campaign effectiveness.

The Power of Effective Medical Tourism Marketing Collaterals

Crafting compelling brochures and websites for your medical tourism business can significantly impact your ability to attract international patients and expand your organization. By focusing on essential design elements, tailoring your content to your target audience, and leveraging additional marketing strategies, you can create powerful marketing collaterals that effectively promote your services and grow your medical tourism business.

Boost Your Medical Tourism Business with Global Healthcare Resources

Looking to take your medical tourism business to new heights? Global Healthcare Resources is the leading consulting firm in medical tourism, offering expert assistance to help organizations grow their international patient programs and medical tourism operations. Our team of professionals can guide you in designing impactful brochures, websites, and other marketing collaterals to effectively promote your services and attract international patients. Discover how we can help you achieve success in the medical tourism industry. Visit https://www.globalhealthcareresources.com/medical-tourism-consulting today to learn more.

Informed Decision-Making in Medical Tourism: The Significance of Clinical Outcome Reports

The synergy between telemedicine services and medical tourism marketing, elevating visibility: advanced seo strategies for medical tourism websites, crafting success: building an effective content marketing plan for medical tourism, navigating the future: emerging trends in medical tourism and their marketing implications, crafting a winning brand strategy for medical tourism facilities, medical tourism events and conferences: a marketing goldmine, continue reading, best countries for stomach cancer treatment: a global perspective, ponderas academic hospital: elevating medical tourism with jci accreditation and personalized care, brno and south moravia - a hidden treasure of central europe, featured reading, navigating cultural competence in medical tourism marketing: a global approach, navigating legal aspects of international healthcare: ensuring patient safety and compliance, medical tourism magazine.

The Medical Tourism Magazine (MTM), known as the “voice” of the medical tourism industry, provides members and key industry experts with the opportunity to share important developments, initiatives, themes, topics and trends that make the medical tourism industry the booming market it is today.

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Medical Tourism Patient Survey

The Medical Tourism Association, in collaboration with the International Healthcare Research Center, has gathered critical insights into why patients are increasingly choosing to travel for medical care. This comprehensive 31-page report sheds light on the decision-making process, motivations, and concerns of medical tourists, focusing on aspects like the search for superior medical expertise, trust in healthcare providers, cost-effectiveness, and the appeal of innovative treatments. These findings are crucial for healthcare providers looking to tailor their services to meet the evolving needs and expectations of patients globally, ensuring not only the highest standards of care but also building the essential trust and confidence that underpins the decision to seek medical treatment abroad.

Stats From the Report

Your digital destination for medical tourism.

MedicalTourism.com is a free, confidential, independent resource for patients and industry providers. Our mission is to provide a central portal where patients, medical tourism providers, hospitals, clinics, employers, and insurance companies can all find the information they need. Our site focuses on patients looking for specific knowledge in the fields of medical tourism, dental tourism, and health tourism.

• Get a quote on healthcare procedures
• Find the latest research and insights in medical tourism
• Read the industry's Medical Tourism Magazine online
• Participate in events and association happenings

Become a Certified Medical Travel Professional Today!

Become a recognized expert in your field. With Global Healthcare Accreditations' Certified Medical Travel Professional certification, you can easily link with healthcare or hospitality providers seeking exceptional services for their medical travel clients.

The Simplest Process in Finding Healthcare Abroad

Find and research top hospitals & destinations

Request a quote directly through our website

Based on your criteria, we recommend the best hospitals or providers

The hospital/provider will contact you directly to coordinate your treatment

Finalize your treatment with the hospital/provider of your choice

Easy Access to Options Around the World

MedicalTourism.com has a list of providers from all over the world. Click the button below to get started and browse providers.

Interested in a particular destination? Check out our destinations guides with detailed information: from tourist attractions, restaurants, and hotels to top-ranked healthcare providers and doctors.

Looking for a specific treatment? Check out our list of up to1,000 available treatments all over the world.

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Frequently Asked Questions (FAQ)

Your particular lifestyle, the medical tourism destination, and the type of medical tourism procedure you will be undergoing will dictate, to a large degree, how much money you will be spending. In general, the farther away your medical tourism destination the more you will pay for airfare. So, for example, expect to pay more if you are flying from Dallas to Bangkok, Thailand, than you would for a flight to Monterey, Mexico. At the same time, you also need to take into account that some medical tourism destinations are more expensive than others. So even if a particular country is cheaper to travel to, you will need to factor in the relative cost of “living,” in comparison to another medical tourism destination.

What about your lifestyle preferences? Do you plan to stay at a five-star hotel or are you comfortable “roughing” it at a local bed and breakfast? Some adventurous souls prefer to immerse themselves in the local culture and will literally live on a shoestring budget. Most everyone else though will tend to fall somewhere between the Holiday Inn and Club Med. The type of medical tourism procedure or medical tourism treatment you are undergoing will also play a large part in your decision of where to stay and what you will do. A medical tourism patient undergoing open heart surgery or a knee replacement will require extra care and very comfortable conditions after leaving the hospital. Not the case for someone coming for a dental bridge or an eyelid lift. Wherever you decide to stay, make sure it serves your needs as a medical tourism patient.

Many of the expenses of a medical tourism trip will be the same as those of a “normal” trip or vacation. At the very minimum you will need to budget for airfare, hotel accommodations, transportation requirements and meals. Sightseeing tours and souvenirs are also a real possibility, particularly if you are traveling with a companion.

Although there are many benefits associated with medical tourism, there are also certain risks that must be weighed before making a final decision to travel abroad.

Varying standards and Medical Tourism

Varying standards with regards to hospitals and physicians can be a problem if you are searching for options within multiple countries with dozens of hospitals. Each country will have its own licensing and certification protocols which may vary significantly from your own country. As you have no way of actually visiting the hospital or meeting the physician prior to your trip, you will have to do research to make sure hospitals are accredited and surgeons are licensed. MedicalTourism.com offers a wealth of information and tools that will make this job much easier.

Travel after surgery

Traveling long distances after surgery also poses certain risks such as deep vein thrombosis (DVT) and pulmonary embolism. DVT may be defined as a blood clot that forms in a vein deep in the body. If the blood clot breaks off and travels through the blood stream to the lungs, a pulmonary embolism may occur which is potentially fatal. Using simple preventive measures, however, medical tourism patients can reduce the chance of blood clotting and increase their likelihood of surgical success.

The Centers for Disease Control and Prevention (CDC) recommends:

• Getting up and walking around every 2 to 3 hours.

• Exercise your legs while you’re sitting

• Drink plenty of water, and avoid drinking anything with alcohol or caffeine in it.

Additionally, medical compression stockings and anti-clotting medications such as Warfarin and Heparin, may be prescribed by physicians for high risk medical tourism patients.

Minimal legal recourse in case something goes wrong

It is important to remember that if you do have a serious complication, other countries' malpractice and liability recourses may be different from those in your own country. Also keep in mind that some hospitals may require a medical tourism patient to sign a legal waiver stating that if they do file a lawsuit over the surgery, the lawsuit must be adjudicated in the country where the medical procedure was performed.  

Coordinating appropriate aftercare once you come home

This is one the biggest concerns for medical tourism patients considering traveling abroad for surgery. What happens if I have a complication once I return home? Who will I turn to? Will my doctor even see me? These are valid questions that must be addressed by the hospital you are seeking care at.

Make sure to inform your primary physician that you will be going overseas and try to get him or her involved in the process. You may also want to try and schedule a call between your primary physician and your international doctor to discuss your case.  This is wise not only at a medical level (you want your international physician to know as much as possible about your case history), but also has the potential to establish trust between both parties, making your physician empathetic toward your situation and wanting to be an active participant in the success of your procedure.

Presently, and in order to minimize potential complications, many international hospitals and physicians do maintain close contact with their medical tourism patients once they have returned home. Therefore, you should not feel shy about contacting them if you feel something is wrong. At the very least your overseas physician can offer recommendations about what medications to take, who to see, or possibly even explain details of your condition to another doctor.

In medical tourism, a Familiarization Tour or Fam Trip is a trip organized by a public or private entity seeking to showcase the healthcare and tourism assets in a certain region, country or city, in order to attract new business (usually in the form of patients). Fam trips are often organized by the tourism board, medical tourism cluster, or by a Destination Management Organization (DMO) representing a destination. Participants in the Fam trip are typically buyers of medical tourism services such as foreign governments, insurance companies, employers and medical tourism facilitators. They are vetted in advance and usually have all their travel, accommodation and maintenance fees covered during the trip.

Sometimes referred to as medical tourism agencies, or a medical travel facilitator, these are companies that, as their name suggests, act as facilitators or intermediaries for patients seeking treatments in other countries or regions.

Medical Tourism Facilitators have played an important role in promoting the growth of medical tourism, and for many medical tourism patients, represent their first face to face contact with the concept of medical tourism.

Over the last 10-15 years, thousands of these companies have popped up, most sporting names synonymous with health and travel. They function much like a travel agency, requesting and obtaining passports, booking flights, and arranging a medical tourism patient’s lodging, transportation and tours. The key difference, of course, is that they also serve as the liaison or mediator between you and the international hospital and doctor. In effect, it is the facilitator’s job to repackage the medical provider’s service offering, make it more appealing, and then guide you along the medical tourism process.

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• Iran J Public Health
• v.46(2); 2017 Feb

Designing a Medical Tourism Website: A Qualitative Study

Mahnaz samadbeik.

1. Dept. of Health Information Technology, School of Allied Medicine, Lorestan University of Medical Sciences, Khorramabad, Iran

Heshmatollah ASADI

2. Dept. of Health Management and Economics, School of Public Health, Tehran University of Medical Sciences, Tehran, Iran

Mohammad MOHSENI

3. Health Management and Economics Research Center, Iran University of Medical Sciences, Tehran, Iran

Afsaneh TAKBIRI

Ahmad moosavi.

4. Dept. of Health and Community Medicine, Dezful University of Medical Sciences, Dezful, Iran

Ali GARAVAND

5. Dept. of Health Information Management, School of Management and Medical Informatics, Shiraz University of Medical Sciences, Shiraz, Iran

Background:

Informing plays a prominent role in attracting medical tourists. The enjoyment of proper medical information systems is one of the most important tools for the attraction of medical tourists. Iran’s ability in designing and implementing information networks has remained largely unknown. The current study aimed to explore information needs for designing a medical tourism website.

This qualitative study was conducted in 2015 for designing Hospital Medical-Tourism Website (HMTW). A purposive sampling method was used and data were gathered using a semi-structured questionnaire. Totally, 12 faculty members and experts in the field of medical tourism were interviewed. Data were analyzed using the MAXQDA10 software.

Totally 41 sub-themes and 10 themes were identified. The themes included the introduction of hospital, general guide for patients, tourism information, information related to physicians in hospital, costs, treatment follow-up, online hospital appointment scheduling in website, statistics and news of hospital medical tourism, photo gallery and contacts. Among the themes, the participants highly emphasized four themes including costs (100%), tourism information (91.6%), information related to physicians in hospital, (83.3%) and treatment follow-up (83.3%).

Conclusion:

This profitable industry can be developed through considering information requirements for hospital medical tourism website.

Introduction

Nowadays, tourism industry is one of the most important economic activities. In recent decades, we have witnessed the increasing growth of the global tourism market ( 1 ). Such a global expansion of tourism in industrialized and developed countries has created economic profits and high employment in many sectors related to production, from construction to agriculture and telecommunications ( 2 ). Based on the prediction by the World Tourism Organizations (WTO), approximate values of tourist travels will reach US$ 2 trillion per year by 2020 ( 3 ). Medical tourism is also a subset of the tourism industry, thus medical tourism is one of the areas of the modern tourism considered as one of the most profitable and competitive industries in the world. Many governments wish to benefit from the economic advantages resulting from this industry and a growing competition has started between different countries, especially Asian developing countries, to attract medical tourists ( 4 ).

Medical tourism is an organized trip from the individual’s living environment to another place to maintain, improve and recover the individual’s physical and mental health ( 5 ). This type of tourism is associated with direct intervention of medical issues, and it is expected that, the results of such trips to be fundamental and long-term. Medical tourism addressed needs of people who are increasing in number day by day; these people can be tourists and patients ( 6 ). The past few years, the number of people exited from their country to utilize health services has increased ( 7 ).

Medical tourism included a wide range of medical care from oral care to cosmetic surgical procedures ( 8 ). All consumers of medical tourism services seek these services in order to benefit from the most up-to-date health care services along with proper aftercare treatment as well as to avoid waiting lists for treatment ( 9 ).

Iran, given its advantages regarding medical tourism, such as low cost, high quality of health services, competent physicians and abundant natural attractions, has decided to take these advantages ( 10 ). Therefore, considering the state of medical tourism, doing investment, identifying, resolving challenges and obstacles attracting tourist are inevitable. One of the most important tools for attracting medical tourists is to have appropriate medical information systems ( 11 ). One of the major obstacles in the development of medical tourism is the existence of invalid statistics and information in financial and medical fields ( 12 , 13 ).

The lack of recording and statistics system mentioned as well as the lack of information and its retrieval as the main obstacles to the development of the dentistry tourism ( 14 ). Some provided suggestions to improve the compliance level of hospitals for developing medical tourism industry in hospitals in Isfahan. These include registering contents of medical records and paraclinical reports in English and according to international standards, designing and establishing hospital’s website in accordance with international standards, providing international telephone services and access to the World Wide Web. They also recommended that electronic and non-electronic service package should be prepared along with services’ tariff in patients’ language ( 15 ). Human resource considered development as well as information and marketing systems development as requirements to promote the medical tourism industry ( 16 ). The indispensable role of medical information and the existence of websites related to medical tourism in developing the medical tourism have been mentioned in all the studies conducted by researchers. Given the significant advances of medical sciences in various fields in Iran, abundant tourism attractions, high political and social security in Iran and low costs of medical services, compared to other countries, Iran should become one of hubs of the tourism industry in the world.

The authorities have not taken adequate actions to introduce the power of medical tourism and to design and utilize information networks ( 17 ), and Iran’s ability in this field has been largely unrecognized, while informing plays a significant role in attracting medical tourists ( 18 ). Thus, the current study aimed to determine information for designing hospital medical tourism website.

This study was conducted to provide a minimum set of data required for designing hospital medical tourism website, in 2015 with using the purposive sampling. Samples were selected based on research goals, ( 19 ) purposefully, and specific information needed. Therefore, the issue people selected later is affected by who previously interviewed information they provided ( 20 ). Data saturation was reached by nine interviews, but to ensure further confidence up to 12 interviews were enrolled. Participants included four activists in Shiraz medical tourism, who initiate to attract tourist in private hospitals (one anesthesiologist, one pathologist, one hospital manager and one BSc nurse), six faculty members of the School of Health Management and Information Sciences, and 2 IT specialist (with PhD and master’s degree in management of information systems). Semi-structured interviews and interview guide were used to collect data. An interview guide on medical tourism websites available in developed countries was presented to the participants. That is an essential tool to help a researcher to extract facts, attitudes, processes, and opinion of subjects ( 20 ). The interview questions were semi-open questions. In semi-structured interviews and semi-open questions, the researcher and participants are free to talk further about the issue or question. This method allows researchers to assess the issue in more detail and ask participants more questions in addition to the questions included in the interview guide. In addition, researchers can discuss issues that arise regarding the issue during interviews ( 21 ). Interviews lasted 40–50 min.

Content analysis method is a proper method for obtaining reliable and valid data from text data ( 22 ). That involves five steps: orientation, knowledge of the conceptual framework, coding, charting and mapping interpretations ( 23 ).

Furthermore, the conventional approach was utilized in this study as a content analysis approach ( 24 ). First, the researchers to reach a general perception of the interviews once read the transcribed interviews; then again were read verbatim to identify codes. The final analysis was carried out and the relation between various codes and themes were determined.

Data analysis was performed using the MAXQDA10 software. To ensure the principle of data immersion, the interviews were listened several times and then were transcribed. To ensure the accuracy in the interpretation of the findings and data credibility, enough time was allocated to each interview; agreement on codes and checking the transcribed interviews were done by the researchers (Peer check), and participants verification (Member check) was also used.

Interviews were conducted in a quiet environment and in terms of the time, interviewees agreed it. Interviews were recorded after obtaining respondent’s consent. To ensure that the researchers had same perceptions of participants’ statements, the transcribed interviews were given to them for verification. In addition, the individuals participating in the study were assured that all information would remain confidential until the end of the study. When analyzing the data, instead of mentioning the personal characteristics of participants, a code was given to each questionnaire. Finally, data were categorized and analyzed and information for the medical tourism website was identified.

There are shortages and problems in the field of medical tourism in Iran, including:

• Low ability in the field of the application of information and communication technology;
• Low ability regarding the status of facilities;
• Weakness in coordination and communication between organizations related to health tourism (such as: travel agencies, hotels, insurance companies, cultural and historical sites);
• The lack of scientific and targeted planning for attracting medical tourists;
• The weakness in the use of modern advertising;
• The lack of staff fluent in international language in the majority of hospitals;
• Low medical standards in some hospitals;
• The lack of attention to and weakness in the introduction of the country’s abilities in order to attract medical tourists ( 1 , 16 , 25 , 26 ).

The interviews about HMTW should include 10 main themes and several sub-themes, HMTW information needs are provided in Table 1 , and then we have explained some of the most important ones.

Information needs of HMTW

All respondents believed that cost is a key part of the information and can be effective in attracting health tourists.

In this regard, one of the participants, “By evidence and documentation, we must prove to individuals and users that our hospitals are cheaper and the quality of services is higher than other hospitals in the region and competing countries in the region, so preparing a list of hospital costs compared with the prices of hospitals in other countries is needed, of course, this information should be continuously updated” (Participant No. 11).

Tourist information:

Most of the participants (91.6%), believed that the tourist information is one of information needs for designing HMTW. For example, “Appropriate and worthy introduction of tourism attractions is as important as having them to benefit from these attractions, and because these sites are available to everyone and these attractions should be presented well (Participant 3).

Information related to physicians in hospital:

“For example, there may be a prominent physician and many people choose the hospital due to the physician, because one of the main reasons for referring to a hospital is a specific doctor in that hospital. Moreover, having physicians’ information can be useful for patients in terms of the degree of specialization of that physician (specialist or subspecialist)” (Participant 1). In this regard, 83.3% of participants agreed and regarded this information to be important.

Treatment follow-up:

“Patients should ensure that they will not be left after treatment and hospital take their responsibility. In addition, patients’ treatment follow-up removes the need the physical presence of patients and their families in the hospital where they received services, and patients by referring to the website, can find out what to do after the treatment, for example, how to sit and walk after some treatment procedures may be important” (Participant 5). 83.3% of the respondents believed that treatment follow-up should be considered in the design of medical tourism website.

Introducing the hospital, general guide for patients, statistics and news of hospital medical tourism, photo gallery, contacts and online hospital appointment scheduling in website were other factors recommended by participants to be considered in designing medical tourism website. In addition, most of the participants in the study evaluated costs item as the most important item on the website while they evaluated the online appointment-scheduling item as the least important item for foreign medical tourists.

The most important general characteristics considered when designing a website for medical tourism are the ability to translate contents in different languages including the language of target countries (Arabic, Turkish, English, Kurdish, and Pashto), proper graphics, structural stability, loading speed, and updating website content. Overall, the purpose of the participants is to respect the principle of user-friendly in designing and using the website.

Many studies about medical tourism in the world have emphasized the importance of medical information systems in the development and growth of this industry ( 27 – 30 ). Therefore, this tool should be used to advance macroeconomic goals and objectives. However, to have a strong tourism industry, we need the information systems to introduce it to audiences, and most studies have focused on the positive impact on the development of medical tourism ( 11 – 16 ). Another important point is that, Iran has no place between the top countries with accredited hospitals (JCI) ( Table 2 ).

Top ten hospitals with JCI standard ( 31 )

The countries in the region, including UAE, Saudi Arabia, and Turkey have a more advanced position than Iran. From the results of previous studies ( 12 , 13 ), information systems have high power in developing medical tourism industry and by using them, this development can be achieved and competition at the international and regional levels can be realized.

Websites are the most important means of medical information. The existence of HMTW will greatly help the development of medical tourism ( 12 , 13 ). Most people in Canada get the information about medical tourism on the Internet and websites, and medical companies are deal with international marketing through designing related websites ( 32 ). The Ministry of Health has passed a six-article act in order to improve the tourism industry, which its sixth article is related to conditions and criteria for medical centers website ( 25 ). However, designing and using HMTW, in turn, require the collection of a set of certain information. Low costs are the main incentives for tourists ( 26 ). As presented in Table 3 , many Asian countries provide a list of important operations and surgeries and compare their costs with other competing countries.

Comparison of surgeries cost (US $) in some leading countries in health tourism ( 4 )

According to Table 3 , audience is attracted to Indian health centers because medical costs are much lower than other countries. In addition, factors affecting the choice of other countries for the treatment and travel, authors concluded that costs also affect the choice of tourist destination ( 33 ). Prices related to surgeries are the most important dimensions for attracting tourists via websites for tourist attraction ( 34 ). The issue of costs and informing about costs are separate issues. Thus, Iranian hospitals can provide websites with such tables to attract medical tourists. The part related to the treatment follow-up is one of the important sections related to HMTW. To improve medical tourist attraction, Jordan has developed plans for follow-up after treatment ( 25 ). Besides, 52.9% of websites of tourist attraction in Canada included the option related to treatment follow-up in the websites ( 34 ). In many cases, the procedure of treatment of patients in hospitals or other medical centers may be long and lead to readmission of people. In such circumstances, authorities should adopt measures to communicate with patients and the hospital. By including this section in the website for medical tourism, the hospital can facilitate the reconnection of individuals to the hospital, and provides the possibility for teleconsultation and other cases such as taking medicines. The possibility of readmission and the ease of this process will be effective in patients’ psychological security ( 35 ).

The part related to information on physicians in hospital, is other important sectors in the medical tourism website that may have significant impact on the patients’ decision to choose a hospital as their destination. The access to information such as physicians’ degree has effect on patients’ decision regarding selecting hospital ( 36 ). Given the existence of proficient and competent physicians at global and regional levels in Iran ( 10 ), the context for the development of medical tourism is available, however, informing this should be done well; and information about medical team, particularly physicians as leaders of the team should be informed accurately on the website.

One of the most important sectors of medical tourism website is tourism information that by proper presenting it, many tourists can be attracted. In Canada, medical tourism companies on their websites and social networks such twitter, youtube, and Facebook have attempted to attract tourists by introducing tourism attractions and medical services at the international level ( 32 ). Results of another study are consistent with those of the current one; providing information related to tourism opportunities is one of key pillars in decision making on selecting the destination hospital by patients ( 37 ).

In designing and using medical tourism website, hospital appointment scheduling arrangements should be considered for visitors. Centers providing services use online appointment scheduling to manage the access to service provision, because the online appointment scheduling system reduces waiting time effectively and therefore, increases patient satisfaction with the center providing services ( 38 ). Long waiting time for receiving medical services was significant factors for patients ( 39 ).

On the HMTW, methods of contact such as telephone fax and e-mail should be provided to clients, because in the medical tourism industry communication must be available 24 h a day, 7 d a week ( 40 ). Therefore, besides website, a translator and a 24-h telephone line should be established in a hospital. Experts participating in the study emphasized presenting photos of tourism sites and hospital facilities on the HMTW. Hospitals active in the area of medical tourism mainly display pictures of hospitals’ overview, diagnostic images and photos of the hospital equipment on their website, and publish them on the internet and other media to attract more medical tourists ( 41 ).

Items including the introduction of hospital, statistics as well as general guide for patients should be considered in designing the HMTW. In designing HMTW, issues such as the ability to convert to various languages such as languages of target countries, proper graphics, structural stability, loading speed, updating and the content of the website should be considered. Given that, Universities of Medical Sciences in the country have not had successful performance in designing, maintaining and using websites ( 42 ), therefore, accurate and complete studies on designing and using websites in the health system and particularly HMTW should be conducted.

Designing proper medical tourism websites for hospitals is a good opportunity to attract health tourists for the country. Websites in a virtual space act as a gateway that people can easily select their destination with high quality, low price and proper services. Therefore, authorities make the necessary decisions to apply hospital medical tourism websites.

Ethical considerations

Ethical issues (Including plagiarism, informed consent, misconduct, data fabrication and/or falsification, double publication and/or submission, redundancy, etc.) have been completely observed by the authors.

Acknowledgments

We would like to express our deep gratitude and sincere thanks to all those who assisted us in conducting this study and participated in interviews. The authors declare that there is no conflict of interest.

Appendix 1:  The organizational position of interviewees

Appendix 2: interview questions.

The main questions included three questions as below; also the participants were asked to answer the questions raised according to the flow of the interview.

In your opinion, what items should be included on a website for hospitals active in medical tourism field? Please explain them. Among items you have mentioned, what items are more important? Please explain them.

In your opinion, what are general features, which should be taken into account when designing a medical tourism website?