travel agency definition and types

Travel Agency

A travel agent is a person who has full knowledge of tourist product – destinations, modes of travel, climate, accommodation, and other areas of the service sector. He acts on the behalf of product providers/principles and in return gets a commission. Technically, a travel agent is an owner or manage r of an agency, but other employees are responsible for advising tourists and selling packages tours/individual components of travel products.

A travel agent may be an individual /firm or corporation which is commonly known as a travel agency . An agency means the office of travel agent or organization where all travel goods and services are assembled and coordinated for the smooth conduct of travel agency business.

Travel agency is one of the most important organizations in the tourism private sector which plays a significant and crucial role in the entire process of developing and promoting tourism in the country or at a destination. It is a travel agency which packages and processes all the attractions, accesses, amenities and ancillary services of a country and present them to tourists. That’s why travel agency is known as ‘ image builder ‘ of a country.

A prospective travel agency is one which makes arrangements of travel tickets (air, rail, road, and sea); travel documents (passports, visa and other documents required to travel); accommodation, entertainment, and other travel-related services from principle suppliers. It may also secure travel insurance, foreign currency for traveling people.

History of Travel Agency

The first Travel Agency of the world was established by Thomas Cook in 1845 in England. The use of the term travel trade dates back from the early years of the 19th century, but this should not obscure the fact that what we today describe as travel trade (travel agency and tour operation business) was taking place much earlier in history.

Throughout history, there was travel middleman who helped the merchants traveling for trade and others who traveled for religious purposes.

In 1841 a fortunate day comes in the history of travel trade when Thomas Cook , as secretary of South Midland Temperance Association, organized a trip by a train for 570 members for his association to the distance of 22 miles. He bought railway tickets in bulk to sell them to people.

The experiment was successful and everybody was exultant. Mr. Cook had done his job on a no-profit basis. But, incidentally, It gave him a new idea and turned it into a tour business.

Four years later in 1845 , he set up a ‘ World’s First Travel Agency ‘ to organize excursions.  Due to this innovative approach, Mr. Thomas Cook is known as the Father of Travel Agency Business . He co-ordinated railway and steamship excursions throughout England, Scotland and Europe.

However, the railways only gave him a 5% commission which was not enough to meet his overheads, so he decided to diversify this business into tour operation .

In 1855 Mr. Cook started operating package tours . He conducted the world’s first international tour from England to Paris.

Types of Travel Agency

Travel agencies are basically categorized into two types-: Retail Travel Agenc y and Wholesale Travel Agency .

Retail Travel Agency

A retail travel agency sells tourists products directly to the public on the behalf of the products suppliers and in return get commissions. Some package tour is sold in two ways i.e., on a commission basis and mark up the price.

When a travel agency sells a tour on the marked-up price it means that first, it markup the cost of the tour and then sell it at a higher rate. The markup price is the difference between retail price and wholesale cost.

Definitions of Retail Travel Agency

According to Airlines Reporting Corporation (ARC) a retail travel agency is defined as ” a business that performs the following functions: quotes fares, rates, make reservations, arrange travel tickets and accommodation, arrange travel insurance, foreign currency, documents and accepts payments.”

According to SARC (1967), ” retail travel agency business consists of the activities involved in selling tourism products/services directly to the tourists and performs normal functions such as issuing air tickets, making accommodation and transportation reservation, providing specialized services, and accepting and making payments.”

The main source of the revenue for the travel agency is the commission received from the vendors. However, the rate of the commission differs from organization to organization an travel component to the travel component.

A travel agency receives appx. 95% of their revenue from the commission, and the remaining 5% from consultancy services and others.

Wholesale Travel Agency

These agencies are specialized in organizing package tours, which are marketed to the customers/tourists through the network of a retail travel agency or directly to the prospective clients ( if wholesale travel agency has a retail division). A wholesale travel agency purchases tourists’ product components in the bulk and designs tour packages.

Sometimes, a wholesale travel agency buys travel components from the vendor in bulk and resell them to other travel business originations.

Wholesale travel agencies assemble package holidays and sell them to clients through retail travel agencies. A typical package tour includes – air tickets, accommodation, and something other services may also be included in it such as entertainment, sightseeing, and sports activities, etc.

These packages are referred to as ‘package tours’ most of these tours include the services of escorts but a few are sold to people who wish to travel independently.

Now a question arises – How a wholesale travel agency generates profits?

Generally, a wholesaler receives volume discounts from the principal suppliers because a wholesaler might agree to purchase a large number of seats from a particular airline or reserve a large number of rooms at a particular hotel or resort.

Practically, a wholesaler who sells package vacations/tours is called a Tour Operator .  However, technically there is a difference between a wholesaler and a tour operator. A wholesaler who sells tourists products individually without assembling them into a package tour is called a Consolidator .

Mostly, these are specialized in particular product components such as air tickets, accommodation, and conferences, and conventions, etc.

Difference between Wholesale Travel Agencies and Tour operators

The wholesale travel agencies may offer or operate the package tours or may specialize in developing tours for inbound as well as outbound travelers. They are often referred to as tour operators , but these two essentially different:

• Wholesale travel agency does not sell directly to the public, while tour operators do sell directly to clients.
• A wholesale travel agency usually combines, assembles and contacts for existing travel services to formulate a new travel product she has his own one or more components of travel product i.e. ‘ inclusive tours.’
• Wholesale travel agencies are less inclined than tour operators to perform ground services i.e. handling agency or ground operators.
• A wholesale travel agency may deal with one component of travel product while a tour operator offers a variety of tour programmes.
• The size of the business is large in the case of tour operators in comparison to a wholesale travel agency.

Features and Importance of the Travel Agency

Travel agency plays an important role in the travel sector business. Some most important features and importance of the travel agency business are following as:-

• An important link between the clients and principal suppliers.
• Image-Builder.
• Ensures rapid travel services.
• Provider of authentic and reliable travel information.
• A social a continuous process.
• Establishes a good relationship with clients and vendors.

These are the most important features of the Travel Agency Business.

Functions and Services of Travel Agency

Today, Travel Agencies have been recognized as a vital component of travel and tourism and have become an integral part of the travel and tourism industry at globally. They account for more than 90% of international and 70% of domestic tourist traffic

Further, more than 60%  of all travel agency revenues are derived from business travel. Most travel agencies sell both commercial and leisure travel but there are many travel agencies that only specialized in one sector or the other.

The operation of each travel agency is based on the scope of its activities and organizational size. Here we discuss the functions of a large scale travel agency that performs all types of activities such as Retail travel agency, wholesaling and tour operations, etc. The main function of a large-scale travel agency are:

Travel Information

Whatever the size of a travel agency, it has to provide necessary travel information to tourists. A travel agency must give up-to-date, accurate, and timely information regarding destinations mode of travel, accommodation, sight-seeing, shopping, immigration, passport, visa, customs clearance and procedure, health and security rules, and various permits required to travel in particular areas, etc.

Itinerary Preparation

The term tourists itinerary is used to identify the origin, destination and all the stopping points in a traveler’s tours. It is a composition of various elements and designed after a detailed study of the market. Travel agencies prepare an itinerary for tour packages.

Airline Ticketing and Reservation

A travel agency sells a variety of tourism products. Airline ticketing and reservation is still a major source of revenue. Travel agencies perform a function of airline ticketing and reservation on behalf of various airlines.

Tour Packaging and Costing

Travel agencies prepare a tour package and sell them to tourists. The coasting and pricing of tour packages depend to a large extent on the ability of travel agents as to how effectively he is able to negotiate with the principal suppliers.

Reservation

It is a very important function of all types of travel agencies. A travel agency consistently makes linkage with the accommodation sector, transport sector and other entertainment organizations to reserve rooms, and seats in the cultural programs and transportation.

Travel Insurance

Some large-scale travel agencies perform additional functions to serve their clients. Travel insurance protects travelers against the person as well as baggage losses resulting from a wide range of travel-related happenings and problems.

Currency Services

Approved travel agency authorized by Govt. body provides currency exchange services to tourists.

Organization of Conference/Conventions

Large-scale travel agencies offer a complete convention/conference package which includes registration of the participants at the venue to be picked up for dropped to the airport/hotel, overhead projectors, slide projectors, TV, VCR, information counter, sightseeing, etc.

Travel Agency Linkages and Integration

Basically, a travel agency serves two types of clients: business travelers and leisure travelers. Incidentally, the requirements of these tourists are different and an agency has to assemble or purchase-related components from the principal suppliers to cater to their needs.

Essentially, travel agencies maintain close ties with Airlines, hotels, car rentals, banks, insurance companies, railways, government, trade associations, foreign tour operators and travel agents, ground operators, cruise companies, and tourism educational institutes.

22 Types of Travel Agencies Based on 4 Key Criteria

Travel agency definition

How many types of travel agencies exist.

The best way to understand the intricate design of the tourism industry is to observe the businesses that operate within it . Travel agencies are the cogs that keep travel machinery moving forward. However, not all travel agencies operate in the same way. Plus, these businesses often tend to go through operational and managerial changes driven by technology implementations and shifts in the best practices.

If you are planning to work with or in an agency, you need to know more about travel agencies in general. Staying tuned to the latest developments can be challenging. That’s why we decided to help you answer the ultimate question – “How many types of travel agencies exist?”  

Let’s start with the travel agency definition to lay a foundation for the information that’s to come.

The best way to understand a travel agency is to look at it as a private retailer . It is a business that specializes in selling travel products and services. At the core of travel agencies, we have a global distribution system (GDS). This commonly used agency software system plays a vital role in enabling agencies to check the availability and prices of accommodation and travel arrangements.

Two most commonly used travel agency definitions come from Airlines Reporting Corporation and SARC . The first one goes along the following lines:

“Travel agency is a business with the following functions: makes reservations, quotes fares, rates, arranges travel insurance, arranges travel tickets and accommodation, accepts payments, foreign currency, and documents.”

Here is the definition by SARC:

“Travel agency is a business that specializes in selling tourism products and tourism-related services to tourists and performs arranging transportation and accommodation, air ticket issuing, accepting payments, and providing additional specialized services.”

Travel agencies often work with vendors from whom they source travel products and enable direct, over-the-phone, or online booking for their customers. Their primary source of income comes from the commission rates the vendors give them. Without going into great detail, the commission rates are not uniform and depend on several factors. However, as you will see, some travel agencies act as intermediaries between vendors and other travel agencies. The primary source of income of these agencies is the services they provide to other agencies.

Travel agencies also differ in terms of the distribution channels they use. There are three main distribution channels available to travel agencies: online channels, strategic partnerships, and offline channels . To stay competitive, many agencies use more than one channel, often all three at the same time.

Now let’s see how many unique types of travel agencies are there.

There are dozens of types of travel agencies out there. The best way to understand each type is to have a classification system. That’s exactly what we decided to do. 

Below you can find different types of travel agencies based on the business model, business size, services, geographical coverage, number of outlets, level of specialization, distribution chain, type of vacations they offer, agency functions, and tourism flows.

Let’s start with some of the most basic classifications, including business model and size.

🧑🏻‍🤝‍🧑🏿 Travel agency types based on the number of travelers

Travel products don’t only differ in terms of destination and available amenities in the location. Some travel agencies prefer catering to individual travel needs, while others facilitate group travel. There are, of course, those that offer individual and group travel arrangements. There are three travel agency types based on the number of travelers.

FIT travel agencies

FIT stands for “foreign independent travel” or, a more modern term, “flexible, independent travel.” This is the most common type of agency you can find both online and offline . While they offer regular products, they also include tailor-made travel experiences to accommodate travelers’ individual needs and interests . The examples include:

• https://vacations.united.com/
• https://www.redtag.ca/

Group travel agencies

Group travel agencies, as the name suggests, specialize in group travel. They offer a number of group travel packages. The travel products they offer are often tailored for ten or more travelers. The agencies negotiate their travel products according to the size of the group . Some of them enable booking online. However, the majority offer services offline because some hotels tend to cancel the bookings if they detect a group . Here are a couple of examples:

• https://www.contiki.com/en-eu
• https://www.solresor.se/

FIT & Group travel agencies

FIT & Group travel agencies work with a wide range of travelers, including those who are interested in tailor-made experiences and those who prefer group travel. Their travel product portfolio is often quite big and diverse. The noteworthy examples include:

• https://www.appleleisuregroup.com/

🛒 Travel agency types based on the type of market

The famous question from Hollywood movies: “Business or pleasure?” brings us to our next travel agency classification. All travel agencies can be divided into two groups based on whether they sell leisure or business travel packages.

Leisure travel agency

As its name implies, a leisure travel agency specializes in selling holidays and leisure trips. They cater to the needs of customers interested in having fun, rest, and relaxation. Their itineraries can also include various activities ranging from excursions to local sightseeing. Here is an example:

• https://travel.aaa.com/

Business travel agency

Business travel agencies offer custom-tailored trip experiences to businesses. They help streamline sales presentations, conferences, and meetings, whether scheduled in a state or abroad. They cater to passengers traveling for working purposes and facilitate MICE and incentive travels . The two examples include:

• https://www.bcdtravel.com/
• https://www.amexglobalbusinesstravel.com/

🚛 Travel agency types based on the type of distribution

All travel agencies can be categorized into two big groups based on the type of distribution. There are those who source and cater their products toward businesses, so-called wholesalers, or B2B travel agencies. The other type of travel agency encompasses travel companies focused on B2C markets.

Wholesalers or B2B travel agencies

Wholesalers of B2B travel agencies distribute their products through other agencies . Their primary source of income is commission rates. They can either source products from other B2B travel agencies or create travel products of their own. There are several types of wholesalers depending on how they choose to do business.

Tour Operators

Tour operators are companies that specialize in creating complete travel products . Their products often include hotel rooms, transportation, and activities at the location, such as excursions. Tour operators exclusively distribute their products through agencies. Here are the examples:

• https://teamamericany.com/index.php/home/start
• https://www.gocollette.com/en

Bedbanks are companies that focus on distributing hotel inventory through different channels . However, over time their scope of services kept growing. Today, Bedbanks also offer transfers and various services in destinations . Here are a couple of examples so you better understand what Bedbanks are:

• https://www.hotelbeds.com/home
• https://www.webbeds.com/

DMC stands for a destination management company. As the name suggests, these are inbound travel companies . They create inbound travel products for specific destinations and distribute them across various B2B channels . The examples include:

• https://www.alliedtpro.com/
• https://galaxyvacations.com/

Wholesalers

Wholesalers operate similarly to tour operators. However, they don’t create travel products themselves . Instead, they source products from multiple Bedbanks, tour operators, and DMCs, and distribute them through B2B channels, mainly travel agencies . The examples of wholesalers include:

• https://www.jumbotours.com/
• https://www.bonotel.com/  

Travel networks

Travel networks are quite specific travel agencies. Their primary focus is on creating big travel agencies and travel advisor networks. Once the network is up and running, these travel agencies will provide all types of travel products to their partners and affiliates under exclusive terms and conditions. The examples include:

• https://www.travelleaders.com/
• https://www.allstar.travel/  

Retail travel agencies are the newest addition to the big family of different agency types. It is a new way of B2B distribution generated by Bedbanks . The goal is to provide products and services directly to travel agencies without the need to be a travel network . Here are some examples:

• https://www.bedsonline.com/home/en-df
• https://www.tboholidays.com/

Travel agencies or B2C travel agencies

Travel agencies or B2C travel agencies offer travel products and services directly to consumers. There are different travel agency types based on how they set up their business in terms of distribution channels, location, and dependency. Let’s see the most common types of B2C travel agencies.

OTA or an online travel agency is not every agency you can use to book travel packages online . These are big companies that sell directly to consumers . They offer a wide range of travel products, including hotels, air tickets, car rentals, tickets for shows, travel insurance, tours, and all kinds of land transportation. We are sure that you are familiar with the following two examples of OTAs:

• www.expedia.com  
• www.booking.com 
• www.edreams.com  
• www.despegar.com  

Physical offline travel agency

Physical offline travel agencies offer their services in person to consumers . Due to the shift to the online business model, the number of physical offline travel agencies continues to decrease . These agencies are mainly focused on providing personalized travel experiences to consumers. They provide advice regarding the best location to visit according to the travelers’ unique needs and expectations. Their offer also includes tailor-made itineraries and excursions. The examples include:

• www.pangea.com

Physical + online travel agency

Physical + online travel agency is a new type of business . These agencies offer most of their services online . However, they still have offices, so they can work with travelers in person, answer questions, or provide advice . The examples include:

• www.cvcviagens.com  
• www.viajesfalabella.com 
• www.almundo.com

Independent travel advisor

Independent travel advisors work as independent travel professionals . They don’t align with any particular company or work for one. Their number continues to increase worldwide, especially in the US market. Independent travel advisors provide personalized service to travelers. The examples include:

• https://www.asta.org/

Implants are travel professionals located within another company that has significant travel requirements . They often have a desk or entire office setup so they can meet the company’s travel demands and provide better services . The most noteworthy implants include:

Direct travel agencies

Due to the harsh competition and volatile markets, some businesses in the travel industry decided to offer their travel products directly to consumers through B2C channels . Such is the case with many hotels and airlines . Here are a couple of examples:

• https://www.deltavacations.com/
• https://www.latamairlines.com/
• https://www.wyndhamdestinations.com/
• https://www.viajaconviaja.com/

🛎️ Travel agency types based on the type of services

Finally, we come to a more specific classification of travel agencies. If you take a look at travel agencies only taking into account the type of services they offer , you can see that there are a number of different companies . With this in mind, we give you travel agency types based on the type of services they offer.

Regular services

Most commonly, travel agencies are focused on selling pre-designed products and services . They can sell those products and services on a regular or more exclusive basis . Here are two examples of travel agencies that provide regular services:

• https://www.grayline.com/
• https://www.gct.com/

Tailor-made

Tailor-made travel agencies develop specific itineraries travelers can’t find anywhere else . They often enable clients to create completely custom products and make their own itineraries. Tailor-made travel agencies are either contracting directly or via DMCs. The two examples include:

• https://www.intrepidtravel.com/
• https://www.evaneos.com/

Niche travel companies

Niche travel companies are focused on very specific demographics . They tend to study the particular needs and expectations of consumers in a demographic segment and create itineraries and experiences that reflect those needs. 

LGBT travel agencies specialize in LGBT travel and tailor-made vacations. They carefully create travel experiences to only include supplies that welcome everyone . These agencies also offer advice and adhere to the highest travel quality standards . Here are two examples:

• https://www.protravelinc.com/luxury-vacations/lgbtq-travel

There are also travel agencies that specialize in offering products tailored for students . They enable students and youth to experience the world. These agencies often offer exclusive travel deals emphasizing cheap hotels, tours, and flights . Here are two examples:

• https://acis.com/
• https://www.yes-trips.com/

Seniors have enough experience to know how to make the best use of the travel time. Travel agencies for seniors offer travel tours specifically tailored to the needs of seniors ensuring they are freed up of all their worries so they can enjoy the destination they choose. Here are some examples:

• https://www.goaheadtours.com/escorted-tours/senior-travel
• https://nationalseniorstravel.com.au/

Backpackers

Travel agencies for backpackers offer tailor-made backpacking travel experiences to people who enjoy this particular way of experiencing destinations. The examples include:

• https://www.backpackingtours.com/
• https://www.backandpack.com/

Travel Adventure

Travel agencies can specialize in travel adventures as well. They carefully source their products to ensure they pack enough adrenaline and that “wow” factor so they can attract consumers who prefer their travel to resemble an adventure. Here are examples:

• https://www.exodustravels.com/
• https://www.oattravel.com/

Ski travel agencies specialize in customizing ski and snowboard vacation travel packages . They are often focused on creating or sourcing packages in one specific location. The examples include:

• https://www.esquiades.com/
• https://www.skican.com/

Luxury travel agencies specialize in offering exclusive destinations, hotels, and activities. Their focus is on a rich clientele that reflects their product portfolio. They often offer tailor-made holidays and have special honeymoon offers. Here are a couple of examples:

• https://www.abercrombiekent.co.uk/
• https://www.virtuoso.com/travel  

When it comes to the travel agency types based on the type of service they sell, there can be many unique variations . 

Travel agencies can operate in many ways and play different roles in the distribution chain of travel products and services. To answer your initial question: 

“How many types of travel agencies exist?” There are more than 25 unique travel agency types depending on the segmentation you choose. 

However, it’s practically impossible for an agency to be of only one type. For instance, it can be an inbound, leisure, niche travel agency. Hopefully, our ultimate guide to travel agency types will help you better understand these companies in terms of how they operate and their role in the travel industry.

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Cristóbal Reali, VP of Global Sales at Mize, with over 20 years of experience, has led high-performance teams in major companies in the tourism industry, as well as in the public sector. He has successfully undertaken ventures, including a DMO and technology transformation consulting. In his role at Mize, he stands out not only for his analytical and strategic ability but also for effective leadership. He speaks English, Spanish, Portuguese, and Italian. He holds a degree in Economics from UBA, complementing his professional training at Harvard Business School Online.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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Types of Travel Agents: A Comprehensive Guide

This blog explains who a Travel Agent is, what the different Types of Travel Agents are, and how they function in the tourism industry. It also provides some examples of each type of Travel Agent and their advantages and disadvantages for Travellers.

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Thus, understanding these different Types of Travel Agents can empower Travellers to make informed decisions. Moreover, it will ensure a more personalised and stress-free Travel experience that aligns perfectly with their unique needs and preferences. So, let’s delve in to learn more! In this blog, you will learn who a Travel Agent is, the different Types of Travel Agents and their roles and responsibilities in great detail. 

Table of Contents  

1) Who is a Travel Agent? 

2) What are the different Types of Travel Agents? 

     a) Independent Travel Agents  

     b) Online Travel Agents 

     c) Visitor information centres 

     d) High street Travel Agents 

     e) Business Travel Agents 

     f) Call centre Travel Agents 

     g) Multiple Travel Agents 

     h) Miniple Travel Agents 

3) Conclusion 

Who is a Travel Agent?  

A Travel Agent is a person or a firm that arranges Travel products and services for customers. These Agents can work as intermediaries or organisers. An intermediary Travel Agent acts for another party, such as an airline, a hotel, or a tour operator. They then plan a journey or a stay for a customer in return for a price. They also offer many services or a series of services, such as transportation, accommodation, sightseeing, and activities.  

What are the different Types of Travel Agents?  

There are many Types of Travel Agents in the tourism industry, each with its own characteristics, advantages, and disadvantages. Let’s explore their different types: 

1) Independent Travel Agents  

Independent Travel Agents are self-employed or work for a small agency that is not affiliated with any larger network or organisation. They have more flexibility and autonomy in choosing their suppliers, products, and services. They can also offer more personalised and customised services to their customers, such as the following: 

1) Tailor-made itineraries 

2) Special deals 

3) Niche products 

Independent Travel Agents can operate online or offline and can specialise in a particular destination, market segment, or type of Travel. But such specialisations require possessing Specialised Travel Agents Skills . 

However, Independent Travel Agents may also face some challenges, such as limited resources, higher costs, lower commissions, and less bargaining power with suppliers. They may also have less visibility and credibility in the market and may struggle to compete with larger and more established Travel Agents. 

2) Online Travel Agents    

Online Travel Agents are Agents who operate exclusively on the internet, using websites, mobile apps, or social media platforms to offer and sell Travel products and services. Online Travel Agents have many advantages, such as the following: 

1) Lower overheads 

2) Wider reach 

3) 24/7 availability 

4) More convenience 

5) Choice for customers 

Online Travel Agents can also use technology to enhance their services, such as online booking systems, chatbots, Artificial Intelligence (AI), and Big Data. Online Travel Agents can offer a variety of products and services, such as flights, hotels, car rentals, tours, cruises, and packages. Some examples of online Travel Agents are Expedia, Booking.com, Skyscanner, and Airbnb. However, online Travel Agents also face some challenges, such as the following: 

1) High competition 

2) Low customer loyalty 

3) Security and privacy issues 

4) Lack of human interaction 

5) Personal touch 

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3) Visitor information centres  

Visitor information centres are Travel Agencies that provide information and advice to tourists at the destination. They are usually located at airports, train stations, bus terminals, city centres, or tourist attractions. 

Visitor information centres can help travellers with maps, brochures, guides, timetables, bookings, reservations, and local tips. These centres can also promote and sell local products and services, such as souvenirs, crafts, tours, events, and activities.  

Some examples of visitor information centres are Visit Britain and Tourism Australia. Visitor information centres have the advantage of being close to the customers and having firsthand knowledge of the destination. However, visitor information centres may also have limited resources, staff, and products and may depend on the seasonality and popularity of the destination. 

4) High street Travel Agents  

High street Travel Agents operate from physical shops or offices on the streets or shopping centres of towns and cities. High street Travel Agents can offer a range of products and services, such as the following: 

1) Flights 

2) Hotels 

3) Car rentals 

4) Tours 

5) Cruises 

6) Holiday packages 

They can also provide face-to-face consultation, customer service, and after-sales support. Some examples of high street Travel Agents are Thomas Cook, TUI, and Flight Centre.  

High street Travel Agents have the advantage of having a strong brand presence, a loyal customer base, and experienced staff. However, high street Travel Agents also face some challenges, such as high rent, overheads, staff costs, low margins and commissions, and competition from online Travel Agents and direct suppliers. 

5) Business Travel Agents  

Business Travel Agents specialise in arranging Travel products and services for corporate clients, such as companies, organisations, or government agencies. Business Travel Agents can offer products and services that meet the specific needs and preferences of business travellers, such as the following: 

1) Flexible fares 

2) Convenient schedules 

3) Premium seats 

4) Airport lounges 

5) Meeting rooms 

6) Corporate discounts 

Business Travel Agents can also provide account management, reporting, invoicing, and Travel policy compliance. Some examples of business Travel Agents are American Express Global Business Travel, BCD Travel, and CWT. 

These Agents have the advantage of having a stable and profitable market segment, long-term contracts, and high-value customers. However, business Travel Agents also face some challenges, such as high expectations, complex regulations, and changing Travel trends and technologies. 

6) Call centre Travel Agents  

Call centre Travel Agents are professionals who operate from a centralised office or facility that handles a large volume of phone calls from customers. Call centre Travel Agents can offer and sell travel products and services over the phone, using a computerised reservation system and a script. Call centre Travel Agents can also provide customer service, support, and assistance. 

Some examples of call centre Travel Agents are Expedia, Priceline, and Travelocity. Call centre Travel Agents have the advantage of having lower costs, wider reach, and faster response than high street Travel Agents. However, they also face some challenges, such as high staff turnover, low customer satisfaction, and communication barriers. 

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7) Multiple Travel Agents  

They can also benefit from economies of scale, bulk buying, and brand recognition. Some examples of multiple Travel Agents are TUI, Thomas Cook, and Flight Centre. These Agents have the advantage of having a dominant market position, loyal customer base, and extensive distribution network. However, multiple Travel Agents also face some challenges, such as the following: 

1) High overheads 

2) Staff costs 

3) Competition from Online Travel Agents and direct suppliers 

8) Miniple Travel Agents  

Miniple Travel Agents operate as part of a small or medium-sized chain or group that has a few branches or outlets across different locations. They can offer a variety of products and services, such as flights, hotels, car rentals, tours, cruises, and packages. They can also provide more personalised and customised services, such as the following: 

1) Niche products 

3) Local expertise 

Some examples of miniple Travel Agents are Trailfinders, STA Travel, and Hays Travel. Miniple Travel Agents have the advantage of having a flexible and adaptable business model, a loyal customer base, and competitive prices. However, they also face some challenges, such as limited resources, bargaining power, and brand awareness. 

Conclusion  

We hope you read and understand the different Types of Travel Agents. The world of Travel Agents is diverse, catering to a wide range of traveller preferences and needs. From traditional brick-and-mortar agencies to online platforms and specialised niche Agents, there's a Travel Agent for everyone. Choosing the right one can enhance your Travel experience, making your journey smoother and more enjoyable. 

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What does a travel agency do?

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What does a travel agency do? You will almost definitely have heard of travel agencies if you have ever booked a holiday or have an interest in the tourism industry. But what exactly is a travel agency, and what do they do?

What is a travel agency?

Independent travel agents, online travel agencies , visitor information centres, other types of travel agency, what can a travel agency book, big names in the travel agency industry, travel agency business model, a brief timeline of travel agencies, further reading.

A travel agency is essentially the ‘middle man’ between travel companies and the general public i.e consumers. They book all sorts of travel-related experiences for customers on behalf of larger companies.

The main aim of a travel agency is to make the booking process simpler for the public, who might lack the time or confidence to book trips themselves.

Types of travel agencies

So what does a travel agency do? It mostly depends on what type of travel agency you’re looking at. This can be broken down into the following types…

An independent travel agent is the type you’ll see on Instagram or with their own Facebook pages, their feeds full of snaps from Amsterdam, Bali , or New York City. They tend to partner with a ‘host agency’, who will take a portion of the agents’ commission themselves in exchange for letting them use the company software and access their commission. Travel agents are also able to recruit other people, and in turn get a cut of their commission too. In this way, independent travel agencies tend to be a type of multi-level marketing scheme.

Online travel agencies are much more consumer-focused. They allow individual customers to book their own travel, but as a package or with the added protection from ATOL and ABTA. They act as a broker, allowing you to input your dates, desired destination(s), what board basis you wish to travel and so on. The site then pulls together a package deal, allowing you to book everything in one go with access to booking details so you can make amendments and keep up to date with any changes.

While these don’t offer flights and hotels generally, visitor or tourist information centres are found within cities or tourist destinations. They provide advice, maps, discounts and booking services for tours and excursions such as open top bus tours. These are usually run by local or national governments, or specific tourist boards. They are great for recommendations when travelling somewhere new!

Hotel concierge services work in this same way, often getting commission for booking trips for guests.

I won’t go into too much detail here, but there are other types of travel agencies too. You can learn more in this post about the different types of travel agents .

Overall, what does a travel agency do?

A travel agency does a multitude of things. During non-peak times, they will mostly spend their days researching new or upcoming tourist destinations and what makes them so great, advertising them as somewhere people can book future holidays to.

Travel agencies are also required to keep up to date with safety information for various destinations. They do plenty of research meaning they can tell customers about the best places to go, what they can do while they’re there, what documents they need and so on. This is particularly important now, as travel advice is ever-changing with regards to political conflicts and public health.

But during peak times and in the run-up to these times, travel agents will be busy actually booking trips. Nowadays they mostly do everything via the computer, using the internet to put holiday packages together which include at least the basics – flights and accommodation – for one price. However, they also call travel companies directly in order to get better deals or to see if there are rooms or seats available which might not be showing online for whatever reason. Because of this, travel agencies and agents tend to have great relationships with particular brands.

Travel agents can book much more than just flights and accommodation. Not all of them can book all of these experiences or features, but it is definitely worth asking if you are using a travel agency to book your next vacation.

• Flights – short haul, long haul, & various classes
• Accommodation – hotels, apartments, and villas
• Airport transfers
• Executive airport lounges
• Airport parking
• Cruises – river and ocean
• Car rentals
• Travel insurance
• Excursions and tours
• Taxi services
• Currency exchange
• Train tickets
• Theme park & water park tickets e.g Disneyworld and Universal in Orlando, Florida

They will also advise on public transport services and timetables, as well as arranging for medical items to be delivered and any access requests you have.

Most travel agencies are actually online, and many of us use them regularly. There are still some in-store travel agencies, but with the impact of both modernisation and the Covid-19 pandemic the majority are online now. Below are some big names within the industry which you will likely recognise.

Expedia – founded by Microsoft in 2001

Cruise.com – specifically for booking cruises

American Express Travel – allows you to earn & use points when booking

Audley Travel – the largest operator in tailor-made travel

loveholidays – a British company founded in 2012

Lastminute.com – offering cheaper travel when you book last minute

Kiwi.com – specifically for booking air and ground transport

Booking Holdings – these are a travel technology company who own Booking.com, Cheapflights, OpenTable and more

Now we’ve looked at the question of ‘ what is a travel agency’, let’s take a look at the generic business model. Generally, travel agencies work in one of two ways. The first way is by receiving commission from the companies they book experiences with for customers. For example, if you were to use a travel agency to book your next holiday which included flights, a hotel stay and a transfer to and from the airport this is three separate components which will be booked through three different companies. The travel agency will receive commission from each of the three companies. There may be other benefits and incentives offered by the travel companies. Commission rates and these benefits mean that travel agencies are more likely to use some companies more so than others who might offer them less in exchange.

Alternatively, travel agencies will charge a fee for their services. This makes it more expensive for consumers to book trips through travel agents and agencies than it would to book themselves. However, as some people don’t feel confident booking themselves, many are happy to pay this additional cost. Holidays booked through travel agencies often come with the added benefit of being ATOL and ABTA protected.

• Cox & Kings were the first travel agency, was established in 1758
• Abreu Agency was the first public travel agency, was established in 1840
• Thomas Cook , one of the most famous travel agencies, was founded in 1841
• Brownwell Travel, the first travel agency in the US, was established in 1895
• Nippon Travel Agency was the first travel agency in Japan, established in 1905
• Intourist became the official state travel agency of the Soviet Union in 1929
• The first travel agency in Australia which went on to become Helloworld Travel, was established in 1951
• Henderson Travel Service became the first Black-owned travel agency, taking Black tourists to various African countries, in 1955
• American Airlines’ Sabre unit created a direct-to=consumer booking tool for flights, hotels and cars in the early 1980s
• Mode Tour became the first travel agency in South Korea, established in 1989
• Hotel Reservations Network, which went on to become Hotels.com, was established in 1991 – at this point, hotels didn’t pay a lot of commission so it didn’t take off
• Travelweb.com, the first online hotel directory, launched in 1994
• The Internet Travel Network sold the first airline ticket online in 1995
• Expedia launched in 1996, funded by Microsoft, and are now one of the biggest travel agencies 
• In 2007, as the iPhone was released, more bookings were made online because mobile apps were now in use
• Airbnb was established in 2008
• HotelTonight, specifically for instant same-day hotel room bookings, was launched in 2011

If you enjoyed this article explaining what does a travel agency do, then I am sure you will enjoy these articles too-

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• The 3 types of travel and tourism organisations
• 150 types of tourism! The ultimate tourism glossary
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9 Different Types of Travel Agents

Posted on June 24, 2022

Categories Travel

There are three main categories of travel agents: business, special interest, and leisure, and they fall into six types. These are:

• Global distribution systems
• Online travel agents
• Guest information centers
• Hotel and concierge agents
• Inbound tour operators
• Independent travel agents

Remember when we had to go to a travel agency and sit for a long time to book a trip or a tour? Those days are long gone. There are travel agents just about anywhere, from online to hotels and even independent agents. 

Some people think they don’t need a travel advisor until their plans begin to go awry. Plus, tour operators need them. Travel agents were and still are relevant today. Let’s look at the different types of travel agents, their role, and their relevance.

Types of Travel Agents

Here are the six different types of travel agents:

Global Distribution Systems

One of the many ways that tourists can get their travel needs met is through a global distribution system. A corporation manages the computerized network system, which makes online reservations possible through the facilitation of transactions. 

Global distribution systems will be used by both online and offline agents to reserve current travel experiences at a certain location. The most popular global distribution helps you boost your digital delivery and acquire more bookings. 

These systems want to cooperate with tour operators who make their activities and excursions available for convenient internet booking. The majority of global distribution systems rely on real-time inventory from service providers.

Online Travel Agents

A web-based system where tourists may organize and make travel arrangements straight from their internet sites is known as an online travel agency (OTA). They depend on the simplicity and comfort of the Internet to construct bundles for their customers.

As a result, a growing number of vacationers are searching for the best ways to plan all-inclusive vacations that cover everything from transportation to lodging and activities.

Travel and tour companies can expand their digital delivery by building ties with online travel agents. A commission can be earned by utilizing an online booking system, which enables online travel agents to book directly with you and receive compensation.

Centers for Tourist Information

A tourist information station is a one-stop store where tourists may buy souvenirs and get free advice on things to do, places to stay, maps, and other useful information about the area. With this, they are a popular location for tourists who are new to the area and want to learn more about the local culture.

Tourist information centers, which are frequently run by local governments, confer legitimacy on the advice and assistance they provide.

If you want your local tourist information center to book your trips and activities for you, let them know. As a result, they’ll be more likely to spread the word about your products.

Independent Travel Agents

For most passengers, independent travel agencies are the preferred retail travel agents.

To incorporate travel experiences that their clientele is interested in, travel agents, whether offline or online, want to tailor the itinerary they provide for them.

You may enhance your online distribution by working with individual travel agencies and utilizing distribution technology entities. To make it easier for agents to promote your service.

The commission percentages for independent travel agents will vary from one agent to the next. Between 15% and 25% is typical for independent agencies that schedule your events.

Organizers of Outbound Tours

Inbound tour operators, are regarded as specialists in a certain location and are aware of the best excursions and activities in the area. 

Working with these advisors to sell your products is advantageous because they advocate these outings to their clientele. They are more likely to recommend safe, exciting trips that are simple to book if they have worked with them before.

Travel Agent Categories

Here are the three travel agent categories:

1. Business Travel Agents

Work or business-related travelers. This group of commuters heads to and from work every day from their homes.

Commuters need to concentrate on efficiency and timeliness when they travel. It’s not uncommon for business travelers to plan their entire journey around a single event or meeting. 

To stay productive when traveling, they chose workstations in the hotel rooms with high-speed web access. To make things easier, guests should be able to walk or use public transportation to and from their place of business.

Openings for Travel Agents

Business tourism is a multi-trillion-dollar industry, and travel agents may capitalize on this opportunity. Every day, up to 1.1 million individuals in the United States travel for work. This group of tourists is looking for a hassle-free journey. As a result, you’ll be called upon.

Travelers on business trips prefer to concentrate on their job rather than on the details of their journey. An excellent opportunity to select a hotel room with luxuries that will let the client forget they are even outside their hometowns is presented by the travel agent. As a result, understanding what a booking system is and how to utilize it effectively is critical.

Breakfast in the am, espresso in the foyer, and a fitness center are among the amenities that business travelers look for while they’re on the road for long periods. If your team manages to arrange appropriate lodging for a business traveler, you’ll have a satisfied and productive customer.

To get to and from work, commuters are more likely to be on the road. Loyalty programs are a terrific way to keep customers coming back to your business over and over again. Travelers will want to utilize your firm more often as their royalties grow, which will keep them invested in your brand.

In the event you play your chips properly as a travel agent and schedule hundreds of trips for a corporation, there are risks involved. But if something goes awry, it may suddenly turn from countless business visits to booking for one firm to none. In the travel agency industry, you need to be aware of the potential dangers.

Whenever it comes to corporate travel, there is no margin for error, since most appointments may not wait for a tardy attendee. Before the start of the project, everything must be planned out and accounted for. If the client is late for a business meeting, the meeting may be canceled, resulting in lost revenue, time, and labor for the business traveler.

If you’re going on a trip, it’s important to think about possible health concerns. A business vacation is not a time to put off illness, accidents, or catastrophes. You may want to recommend that the company purchase Business Travel Accident (BTA) insurance to fully safeguard the firm’s travelers.

The traveler must be satisfied if your travel agency provides a journey that emphasizes punctuality and convenience.

2. Special Tourism Agents

This type of travel caters to the interests and desires of the individual traveler. When it comes to special interest tourism, the goal is to get an exceptional experience that directly relates to the preferences of the traveler.

Special interest travelers have a wide range of features, as they are all based on the preferences of the individual traveler. There are a wide number of possibilities, including gourmet tours, religious travel, cultural trips, and more. 

The underlying denominator among these travelers is a great passion for something and a desire to travel the world to further explore this obsession.

Determine the purpose of the trip – Is it to unwind and relax? Is the purpose of this journey to learn and grow? Is the goal to see as many of the big tourist destinations as possible? Accommodations can be made once the purpose of the trip has been determined.

Create tour offers that will pique your client’s interest when it comes to customizing a trip for them. Packages appeal to special interest visitors since they are cost-effective and focus on what they want to see and do.

An adventure package is a traditional special-interest package. All of the area’s top places to visit would be included in this itinerary. People who are willing to take risks will be drawn to your website if you offer zip-lining, whitewater rafting, and rock climbing. You can guarantee that your consumers will have the vacation of a lifetime if you provide them with the most exciting options.

A rapidly growing segment of the travel industry is wellness tourism. These tours are specifically designed to focus on health, focusing on both physical and emotional well-being. 

Travel companies will make reservations for these customers based on their preferences for health and well-being, including staying in hotels with exercise facilities, eating at restaurants with organic options, and staying in places with plenty of greenery.

A travel agent may be contacted by someone in need of medical treatment. Because the patient doesn’t live in an area where medical aid is needed, medical tourism is a necessity. 

In any case, the patient already has a lot on their plate, and they don’t want the excessive strain of travel or hotel reservations on top of everything else. The treatment isn’t accessible in their homeland, or there may be better doctors abroad.

Due to needing to function as the liaison between the customer and the many tour operators, excursions, and activities, there is some risk for travel agents. Because of this, many people rely on the services of travel host agencies.

The client has placed their trust in you and your organization, and this is where tour operators come into play. The customer will come to you if something turns out badly.

Therefore, keep communication open between the two of you. To serve your customers with the highest service, you should have a list of organizations you can rely on.

To avoid a last-minute withdrawal from either side, you should plan . You should specify the dates by which cancellations are accepted and whether or not there will be a fee for doing so. There must be no misunderstandings when the day of the scheduled events approaches if you provide all the relevant information.

Unexpected medical concerns are another issue for tourists with specialized interests. Terrible events might occur when a trip is centered on being adventurous, tasting new foods, or getting medical treatment done.

Travel insurance is the right strategy to avoid any potential issues. This will protect your traveler in the event of an emergency, but ideally, it will never be needed.

3. Travel Agencies for the Leisure Traveler

Travelers who want to get away from the daily grind. Those that travel for leisure are more concerned about having fun and having a good time.

People who go on vacation tend to be alone or with a small group of relatives and friends. All of these tours are geared toward leisure, exploration, and fun.

There are several aspects of a leisure trip that include eating at fine restaurants, staying in luxury hotels, lounging by the pool or beach, and seeing tourist attractions.

Those who prefer a more authentic travel experience, however, may choose to backpack around a new location, overnight in hostels, steer clear of the most popular tourist attractions, and learn about the history and culture of the place they’re visiting. Online travel agencies can only provide this level of service.

There are numerous options for the travel agent to personalize a client’s journey while they are going for pleasure. An experienced traveler can help you get the most out of your vacation.

With a cruise, you don’t have the burden of choosing your itinerary, so you can relax and unwind. In one transaction, a cruise provides transportation, meals, amusement, and a place to stay. If a family is looking for a getaway from their bustling daily routine, this kind of trip is an excellent option.

In most cases, a customer will know where they want to go, but they will need assistance working out how to fill their days. A seasoned traveler can provide their recommendations for the must-see attractions, the best restaurants, and fun activities for the entire group. To ensure that your customers get the most value for their money, your travel firm can put together a well-thought-out itinerary.

When the word “leisure” is used, the first thing that comes up is sitting by a pool, reading a book, and wearing floppy hats. Travel agents that can propose a variety of resorts to potential customers are more likely to get the best deal. Travelers will love a hotel that is located close to a beautiful beach, has an on-site spa, and has a fitness facility.

There are few risks involved in working with leisure visitors. If something goes wrong, it usually doesn’t have a major impact on the holiday because the timetable is so slack.

There is an increasing trend for clients to submit evaluations on web forums. Internet sites like TripAdvisor make it easy for customers to sing your firm’s praises while also calling it out when it makes a mistake in the public eye.

Image and reputation may be ruined in a matter of minutes thanks to the power of the internet, and dissatisfied consumers are quick to spread the word.

What is a Travel Agent?

Learn about the role of Travel Agent, what they do on a daily basis, and what it's like to be one.

• What is a Travel Agent
• How to Become
• Certifications
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• LinkedIn Guide
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• Resume Examples
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Start Your Travel Agent Career with Teal

Definition of a Travel Agent

What does a travel agent do, key responsibilities of a travel agent.

• Consulting with clients to understand their travel preferences, needs, and budget constraints.
• Designing and organizing travel itineraries tailored to clients' specifications, including booking flights, hotels, tours, and other travel services.
• Providing clients with destination information, including travel advisories, visa requirements, and vaccination protocols.
• Utilizing specialized travel software to research and secure the best travel deals for clients.
• Offering recommendations on travel insurance options and assisting with the purchase process.
• Handling travel-related issues or emergencies, offering support and solutions to clients as needed.
• Staying current with industry trends, destination knowledge, and travel regulations to provide accurate advice and service.
• Building and maintaining relationships with travel suppliers, such as tour operators, airlines, and hotel chains, to ensure favorable terms and client satisfaction.
• Managing bookings and travel documentation, ensuring accuracy and timely delivery to clients.
• Monitoring changes in travel schedules or services and communicating these to clients promptly.
• Assisting clients with special requests, such as dietary needs, accessibility accommodations, or cultural experiences.
• Following up with clients post-travel to gather feedback and foster repeat business through excellent service and relationship management.

Day to Day Activities for Travel Agent at Different Levels

Daily responsibilities for entry level travel agents.

• Booking standard travel arrangements such as flights, hotels, and car rentals
• Assisting clients with travel documentation and providing basic travel advice
• Processing payments and handling booking confirmations
• Responding to client inquiries via phone or email under supervision
• Learning about destinations, travel products, and industry regulations
• Performing general office duties and maintaining client files

Daily Responsibilities for Mid Level Travel Agents

• Designing and selling tailored travel packages and itineraries
• Building and maintaining relationships with clients to understand their travel needs
• Providing expert travel advice and destination knowledge
• Handling travel emergencies or changes with minimal supervision
• Networking with vendors and suppliers to negotiate better rates for clients
• Developing niche expertise in areas such as luxury, adventure, or business travel

Daily Responsibilities for Senior Travel Agents

• Overseeing complex travel arrangements and VIP client accounts
• Setting sales targets and strategies for the travel agency or branch
• Leading and mentoring junior agents, and providing advanced training
• Establishing and maintaining relationships with key industry partners
• Contributing to marketing and promotional strategies to attract new business
• Analyzing market trends to adapt the agency's offerings and stay competitive

Types of Travel Agents

Leisure travel agent, corporate travel agent, luxury travel agent, adventure travel agent, destination specialist travel agent, group travel agent, cruise specialist travel agent, what's it like to be a travel agent , travel agent work environment, travel agent working conditions, how hard is it to be a travel agent, is a travel agent a good career path, faqs about travel agents, how do travel agents collaborate with other teams within a company, what are some common challenges faced by travel agents, what does the typical career progression look like for travel agents.

How To Become a Travel Agent in 2024

Related Career Paths

Creating memorable guest experiences, driving service excellence in the hospitality sector

Driving customer satisfaction, resolving issues with empathy and efficiency

Fostering customer loyalty and business growth through personalized relationship management

Driving customer satisfaction and loyalty through proactive relationship management

Ensuring passenger safety and comfort, creating memorable travel experiences

Crafting unforgettable journeys, tailoring travel experiences to individual desires

What does a travel agent do?

Would you make a good travel agent? Take our career test and find your match with over 800 careers.

What is a Travel Agent?

A travel agent assists individuals or groups in planning, organizing, and booking various aspects of their travel arrangements. They act as intermediaries between travelers and travel suppliers, such as airlines, hotels, car rental companies, and tour operators. Travel agents have in-depth knowledge of different destinations, travel options, and industry trends, which they leverage to provide personalized recommendations and advice to their clients.

One of the primary roles of a travel agent is to help clients navigate the complex world of travel. They listen to their clients' preferences, budget constraints, and desired experiences, and then work towards creating a tailored itinerary that meets their needs. Travel agents handle tasks such as booking flights, accommodations, ground transportation, and excursions, ensuring that all the necessary arrangements are made smoothly. They can also provide valuable insights on visa requirements, travel insurance, and local customs, helping travelers make informed decisions and avoid potential pitfalls.

What does a Travel Agent do?

Travel agents possess extensive knowledge and expertise in the travel industry, including destinations, transportation options, accommodations, and activities. This expertise allows them to provide valuable advice and guidance to travelers, helping them make informed decisions and create well-planned itineraries that meet their specific needs and preferences. They also have access to a wide range of resources and tools that enable them to efficiently search for the best deals, discounts, and promotions available. They can often secure exclusive rates and packages, saving their clients both time and money.

Duties and Responsibilities Here are some common tasks and responsibilities associated with being a travel agent:

• Client Consultation: Travel agents engage in thorough consultations with clients to understand their travel preferences, requirements, and budget. They ask relevant questions to gather necessary information and provide personalized recommendations based on the client's needs.
• Itinerary Planning: Based on client preferences, travel agents create detailed travel itineraries that include destinations, transportation options, accommodations, and activities. They consider factors like travel dates, budget constraints, and any specific requests from clients.
• Reservation and Booking: Travel agents handle the booking process for flights, hotels, rental cars, and other travel-related services. They ensure that all bookings are made accurately and efficiently, securing the best available rates and deals for their clients.
• Travel Documentation and Logistics: Travel agents assist clients in obtaining necessary travel documents such as passports, visas, and travel insurance. They provide guidance on the documentation process and ensure that clients have all the required paperwork in order. Agents also handle logistical aspects like seat assignments, baggage allowances, and transportation arrangements.
• Knowledge of Destinations: Travel agents possess extensive knowledge about various destinations, including popular attractions, local customs, weather conditions, and safety considerations. They provide valuable information and recommendations to clients, enabling them to make well-informed decisions about their travel plans.
• Customer Service: Travel agents offer exceptional customer service throughout the entire travel process. They address client inquiries, resolve any issues or concerns that may arise, and provide support during the trip. Agents act as a point of contact for emergencies and assist clients in making alternative arrangements if necessary.
• Stay Up-to-Date with Industry Trends: To provide the best service to clients, travel agents stay updated with the latest industry trends, travel regulations, and changes in travel technology. They attend industry conferences, participate in training programs, and conduct research to ensure their knowledge is current.
• Sales and Marketing: Some travel agents engage in sales and marketing activities to attract new clients and promote travel packages and services. They may participate in trade shows, develop promotional materials, and utilize online platforms to reach a wider audience.
• Financial Management: Travel agents handle financial transactions related to travel bookings, including processing payments, issuing refunds, and managing invoices. They maintain accurate records of financial transactions and ensure compliance with accounting procedures.
• Continuous Learning: Travel agents continuously enhance their skills and knowledge by staying updated on travel industry trends, new destinations, and emerging technologies. They actively seek opportunities for professional development to provide the best possible service to their clients.

Types of Travel Agents There are various types of travel agents, each specializing in different aspects of travel and catering to specific clientele. Here are some common types of travel agents and what they do:

• Leisure Travel Agents: Leisure travel agents focus on organizing vacations and leisure trips for individuals, families, or groups. They assist clients in planning and booking all aspects of their leisure travel, including flights, accommodations, tours, and activities. Leisure travel agents may specialize in specific types of travel, such as beach vacations, cruises, adventure travel, or luxury travel.
• Corporate Travel Agents: Corporate travel agents primarily cater to business travelers and companies. They handle the complex travel needs of corporate clients, including booking flights, arranging accommodations, managing itineraries, and coordinating travel logistics. Corporate travel agents are familiar with business travel policies, negotiated rates, and preferred vendors to ensure cost-effective and efficient travel arrangements for their clients.
• Group Travel Agents: Group travel agents specialize in organizing travel for large groups, such as family reunions, weddings, school trips, or corporate retreats. They handle group bookings for flights, accommodations, transportation, and activities, negotiating group rates and coordinating logistics to accommodate the specific needs and preferences of the group.
• Tour Operators: Tour operators design and operate pre-packaged tours and travel itineraries. They create comprehensive tour packages that include transportation, accommodations, guided tours, and activities. Tour operators often work with travel agents to sell their tour packages, providing them with a ready-made product to offer their clients.
• Destination Specialists: Destination specialists focus on specific regions, countries, or cities. They have in-depth knowledge of the destination's culture, attractions, local experiences, and logistical considerations. Destination specialists provide expert advice and create customized itineraries for travelers seeking in-depth exploration of a particular destination.
• Online Travel Agents (OTAs): Online travel agents operate through internet platforms and websites, offering a wide range of travel services. They allow customers to search, compare, and book flights, hotels, rental cars, and other travel services online. Online travel agents may also provide customer support and assistance through online chat or call centers.
• Niche Travel Agents: Niche travel agents specialize in specific types of travel, catering to niche markets or specialized interests. Examples include adventure travel agents, luxury travel agents, honeymoon specialists, culinary travel agents, or eco-tourism experts. These agents have extensive knowledge and expertise in their niche area, curating unique experiences and tailored itineraries for clients with specific interests.

Are you suited to be a travel agent?

Travel agents have distinct personalities . They tend to be enterprising individuals, which means they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. They are dominant, persuasive, and motivational. Some of them are also conventional, meaning they’re conscientious and conservative.

Does this sound like you? Take our free career test to find out if travel agent is one of your top career matches.

What is the workplace of a Travel Agent like?

The workplace of a travel agent can vary depending on their specific employment arrangement. Some travel agents work in traditional brick-and-mortar travel agencies, which may be part of a larger travel company or operate independently. In these settings, travel agents typically have a physical office space with workstations, computers, and travel industry resources such as brochures, destination guides, and reservation systems. They may have a reception area to welcome clients and conduct in-person consultations.

With the increasing prevalence of remote work and online booking platforms, many travel agents now have the flexibility to work from home or in virtual offices. They utilize technology, such as laptops, smartphones, and high-speed internet, to communicate with clients, access travel resources, and make online bookings. Virtual travel agents often communicate with clients via phone, email, or video conferencing, offering the convenience of remote consultations.

Travel agents also frequently visit destinations, attend industry conferences, and participate in familiarization trips organized by travel suppliers. These opportunities allow them to gain firsthand experience, build relationships with suppliers, and stay updated on the latest travel trends. While travel agents spend a significant amount of time working at their desks, they also have the chance to explore and experience the destinations they recommend to their clients.

In terms of work hours, travel agents may have a standard office schedule, working weekdays during regular business hours. However, they may also need to be flexible, accommodating clients in different time zones or assisting with emergency situations outside of regular office hours. The workload of travel agents can vary throughout the year, with peak periods during holiday seasons or when there are significant events or festivals happening in popular destinations.

Frequently Asked Questions

Pros and cons of being a travel agent.

Being a travel agent can be an exciting and rewarding career for individuals who are passionate about travel and enjoy helping others create memorable experiences. However, like any profession, there are pros and cons to consider.

• Travel Opportunities: One of the major advantages of being a travel agent is the exposure to diverse travel opportunities. Travel agents often have the chance to visit destinations, experience different cultures, and explore new places as part of their job. This firsthand experience not only enhances their knowledge but also allows them to provide valuable insights and recommendations to clients.
• Personal Satisfaction: For individuals who are passionate about travel and helping others, being a travel agent can be personally fulfilling. The ability to create personalized itineraries and witness the joy and excitement of clients as they embark on their dream trips can be highly rewarding.
• Knowledge and Expertise: Travel agents develop a deep understanding of destinations, travel products, and industry trends. They stay up-to-date with the latest information, including visa requirements, safety advisories, and emerging travel destinations. This expertise allows them to provide valuable advice and recommendations to clients, ensuring they have well-planned and memorable travel experiences.
• Building Relationships: Travel agents have the opportunity to build strong relationships with clients, travel suppliers, and industry professionals. They can establish a network of contacts that can enhance their business and open doors for collaboration and future opportunities.
• Industry Changes and Competition: The travel industry is constantly evolving, with new technologies, online booking platforms, and dynamic pricing models. Travel agents must stay updated with these changes and adapt their business practices accordingly. The rise of online travel agencies and self-booking options has increased competition, requiring travel agents to differentiate themselves and provide added value to their clients.
• Workload and Time Management: The travel industry can be demanding, especially during peak travel seasons. Travel agents may need to work long hours, including evenings and weekends, to accommodate client needs and handle emergencies. Proper time management skills are essential to balance the workload and maintain a healthy work-life balance.
• Pressure for Exceptional Customer Service: Travel agents are expected to deliver outstanding customer service consistently. They must handle client inquiries, resolve issues, and manage expectations throughout the travel process. This level of customer service can be challenging, particularly when dealing with unforeseen circumstances or dissatisfied clients.
• Commission-Based Income: While some travel agents receive a salary or hourly wage, others rely on commission-based income. This means their earnings are directly tied to the bookings they secure for clients. It can take time to build a client base and establish a steady income stream, especially in the early stages of a travel agent's career.

Travel Agents are also known as: Travel Consultant

THE JOURNAL

Travel Advisor Resources

What is a Travel Agent (and How Do You Find the Right One?)

The Modern Travel Agency

https://www.foratravel.com/the-journal/what-is-a-travel-agent-and-how-do-you-find-the-right-one

If you thought travel agents were a thing of the past, surprise! Travel agents are more in demand than ever, and travelers are using them for everything from extravagant honeymoons to weekend staycations and everything in between.

But what is a travel agent, exactly, and how do they work? We’re going to break down everything that you need to know about them, how to use one, and most importantly, how to make sure you’re finding the right travel agent for you. Plus, if you read to the end, we’ll even tell you how to become a travel agent right from your own home .

Ready to take the first step?  Become a travel advisor  today.

What is a travel agent? What does a travel agent do?

A travel agent works with you to find and book the perfect trip. They help with planning trips and the best travel advisors provide you with insight and firsthand experience to book the perfect trip based on your personal style. Not dissimilar from a real estate agent when you buy a house, a travel agent is essentially someone who can guide you through the process of making a purchase so that you have everything you need for a perfect experience.

Travel advisor vs. travel agent: what’s the difference?

You might be wondering what the difference is between a travel advisor and a travel agent . The truth is…

Travel agents & travel advisors are the same thing.

While at the end of the day they’re pretty much the same thing, more and more travel agents now refer to themselves as travel advisors . This is because they do so much more than just booking trips.

Travel advisors have unique travel experiences that they can use to make custom recommendations for you and your travel style. They have relationships with key people, like the General Manager at the hotel you’re staying at, or a really good tour operator for a local food tour. And they can offer you specialty perks and upgrades just for booking with them. In that way, they’re advising you on your trip and helping you have the best experience possible, not just pressing the “book now” button.

Travel advisors often work with a host agency, which is an organization on whose behalf they book trips for their clients. Those agencies give them an IATA number, a unique code that allows them to book travel for you. Fora is a host travel agency that provides our travel advisors with an IATA number to book.

TLDR: Travel agents are the same thing as travel advisors, although some have a preference for one identifier over the other. At the end of the day, travel advisors are essentially travel consultants that help you book the perfect travel arrangements for your unique travel style.

When should I use a travel advisor?

Travel advisors aren’t just for that once-in-a-lifetime safari trip, or that 20-year anniversary getaway. They can plan all types of travel, from work trips to corporate retreats, cruise line bookings, travel packages and even a staycation when you need a moment for R&R. (Read more about how to become a cruise travel agent .) Your travel advisor gets to know your personality and your unique needs so they can save you a ton of time and energy searching for places to stay, while also helping you think of ideas that you might not have considered before. 

While you’ll see a noticeable difference on your first travel advisor-planned trip, it’s a relationship that will just keep getting better with every trip you plan. That’s because you’re interacting with a real person who gets to know you, your preferences and needs, and even picks up on things you wouldn’t realize about yourself, like that you always ask for an extra pillow when you check-in, or love a good ocean view. 

Plus, they really come in handy when you’re traveling with family or a partner. They can fuse all of your travel styles and needs together so that you can have a trip that works for everyone without the headache.

What types of travel do travel advisors book?

While the job description of a travel agent varies based on the individual you are working with, most travel advisors can help you with a number of parts of the travel planning process, and it usually starts with identifying a travel destination with you and booking a great hotel. These could include large chains if you’re looking for more consistency, or small boutique hotels and family-owned businesses if you want more local charm. Any hotel that you can find on a booking site is usually one that a travel advisor can also book for you. Resorts and cruises are other components that you’ll usually find in a travel advisor’s wheelhouse. 

You can book both business trips and leisure trips with a travel agent, as well as international travel and domestic travel . Travel advisors can book a wide range of trips, helping you choose everything from the best bachelorette travel destination to a great place for off-the-beaten-path travel . What is a travel agent if not an all-in-one travel Swiss Army knife, after all?

You might also want to consider a travel advisor for travel insurance, and they shine when you’re planning a group trip and need to take into account multiple people’s needs (whether travel preferences, accessibility needs or other accommodations) at once. Services from travel advisors are particularly useful as we start to travel during the pandemic, because they can share updated safety protocol with you as well as help you navigate changed travel plans.

While a travel advisor isn’t usually going to plan out all the details of a trip, they often identify and help with the key logistics. In addition to setting you up with your stay, they’ll help you get a lay of the land, identify what’s around your hotel, what to expect on-site and where to go for dinner. You may also find some travel advisors will hook you up with a unique offsite activity.

If you want a travel advisor who will go even further and book your airline tickets, research vacation packages, help with car rentals, plan your full itinerary, or even help with visas... some can, though they may charge you a fee for that service.

Do travel advisors really give you VIP treatment?

There’s something about being greeted with refreshments upon arrival that just make a person feel seen . From scoring you a room upgrade or getting you free breakfast to special welcome snacks and gifts, travel advisors have the hookup on special perks for their clients that you simply can’t get on your own. That’s because you’re utilizing their wide network and tapping into their connections. Hotels love travel advisors (and why wouldn’t they? They bring quality clients time and again), so hotels give travel advisors incentive to keep them coming back, and you reap the benefits. It’s like showing up at that new swanky hotel with the cool aunt who knows everyone – you’re an insider, even if you’ve never been there before.

What type of credentials do travel advisors have?

You don’t need specific credentials or a bachelor’s degree (or even a high school diploma) to become a travel agent , but many choose to invest in ongoing training so that they can best serve their clients’ needs. At Fora, we offer our travel advisors multiple training sessions every week so that they are always in-the-know with the latest information on travel.

Travel advisors are usually independent contractors, or freelancers, which means they are self-employed and can work as much as they want, whenever they want. Sound like a dream job? Become an advisor today .

How much do travel advisors cost?

Sounds expensive, right? That’s the best part – it’s actually free to use many travel advisors . That’s because they make their income from commissions on the hotels and properties they recommend, just like a booking website like Kayak or Booking.com does. But unlike booking engines, they can make a customized recommendation based on the person they know – YOU – versus a bunch of online reviews.

Combine that with the special perks and all the time you’ve saved researching your own trip, and you’ll find that hiring a travel advisor to plan your next trip is not just free; it actually saves you money. Yup; it literally could not get better than that!

How much money do travel advisors make?

How much travel advisors make often depends on how much they’re booking. The great thing about being a travel advisor, especially with Fora , is that you can work on your own schedule. Some advisors work full-time, while others manage their travel advisor responsibilities alongside a day job or other freelance gigs.

Advisors typically earn anywhere from 5-15% on a hotel booking, so a $5,000 vacation could put as much as $750 in an advisor’s pocket. Compare that with the 30 percent that online booking sites make, and you’ll see that working with a travel advisor not only gives you a better experience, but it supports a small business (your travel advisor), and keeps more money in the pocket of the properties you’re staying at so they can continue running their business, too. Learn more: 5 Surprising Things We Can Learn from Travel Advisors .

Where can I find a travel advisor?

It seems like the only question remaining is how to actually find a travel advisor – and lucky for you, we can help you with that too. Fora helps hundreds of travel-lovers (like you!) build careers as travel advisors, and you’ll love working with them because they’re real experts in their space. You can browse our list of travel advisors based around the world and find one that aligns with your travel style, or request to be matched with an advisor based on your preferences.

How can I become a travel advisor?

Are you the go-to person for travel tips? Maybe you have a following and are looking to level up your creator business ? Established audience or not, you may consider starting your own flexible career as a travel advisor with Fora. We've rounded up a post with all of our tips on how to become a travel advisor . When you're ready to transform your passion for travel into meaningful revenue, get started with us today. We’ll hook you up with everything you need for success in the travel industry.

Or, for more info, check out:

How to Become a Luxury Travel Advisor

How to Become an Independent Travel Advisor

How to Become a Disney Travel Agent

Are you the go-to person for travel tips?

Transform your passion for travel into your dream job. We'll set you up with everything you need to succeed as a travel advisor. From training to top-notch tech, marketing assets, community, commission tracking & payments (and more), we've got you.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 7. Travel Services

7.1 Components of Travel Services

The travel services sector helps travellers arrange and reserve their vacation or business trips (StatsCan, 2018). This sector is made up of businesses and organizations that work in a coordinated effort to provide travellers with seamless arrangements to maximize their travel experience. Go2HR describes travel services experiences and employment opportunities as follows:

Within this sector, you have the flexibility of working in various capacities with event and conference planning organizations, travel companies and organizations, as well as associations, government agencies and companies that specialize in serving the needs of the tourism sector as a whole. (go2HR, Essential Tips – Travel Services, 2020)

Before we move on, let’s explore the term travel services a little more. As detailed in Chapter 1 , Canada, the United States, and Mexico have used the NAICS guidelines, which define the tourism industry as consisting of transportation, accommodation, food and beverage, recreation and entertainment, and travel services (Tourism HR Canada, 2020). These five sectors are defined and further detailed in B.C. by the B.C. government (BC Government, 2014) and go2HR on their website (go2HR, Career Explorer, 2020).

For many years, however, the tourism industry was classified into eight sectors: accommodations, adventure and recreation, attractions, events and conferences, food and beverage, tourism services, transportation, and travel trade (Yukon Department of Tourism and Culture, 2020; go2HR, 2020, What is Tourism? – Travel Services).

Tourism services support industry development and the delivery of guest experiences, and some of these are missing from the NAICS classification. To ensure you have a complete picture of the tourism industry in BC, this chapter will cover both the NAICS travel services activities and some additional tourism services.

First, we’ll review the components of travel services as identified under NAICS, as well as exploring popular careers within:

• Travel agencies (brick and mortar)
• Online Travel Agencies/OTA
• Tour operators
• Destination marketing organizations (DMOs)

Other Organizations

Following these definitions and descriptions, we’ll take a look at some other support functions that fall under tourism services. These include sector organizations, tourism and hospitality human resources organizations, training providers, educational institutions, government branches and ministries, economic development and city planning offices, and consultants.

Finally, we’ll look at issues and trends in travel services, both at home, and abroad.

While the application of travel services functions are structured somewhat differently around the world, there are a few core types of travel services in every destination. Essentially, travel services are those processes used by guests to book components of their trip. Let’s explore these services in more detail.

Travel Agencies

A travel agency is a business that operates as the intermediary between the travel industry (supplier) and the traveller (purchaser). Part of the role of the travel agency is to market prepackaged travel tours and holidays to potential travellers. The agency can further function as a broker between the traveller and hotels, car rentals, and tour companies (Goeldner & Ritchie, 2003). Travel agencies can be small and privately owned or part of a larger entity.

A travel agent is the direct point of contact for a traveller who is researching and intending to purchase packages and experiences through an agency. Travel agents can specialize in certain types of travel including specific destinations; outdoor adventures; and backpacking, rail, cruise, cycling, or culinary tours, to name a few. These specializations can help travellers when they require advice about their trips. Some travel agents operate at a fixed address and others offer services both online and at a bricks-and-mortar location. Travellers are then able to have face-to-face conversations with their agents and also reach them by phone or by email. To promote professionalism within the travel industry, travel counsellors can apply for a specialized diploma or certificate in travel from ACTA (ACTA, 2020a; go2HR, 2020a).

Today, travellers have the option of researching and booking everything they need online without the help of a travel agent. As technology and the internet are increasingly being used to market destinations, people can now choose to book tours with a particular agency or agent, or they can be identified as seeking Domestic Independent Travel (DIT) or Foreign Independent Travel (FIT) , by creating their own itineraries from a number of suppliers.

Online Travel Agents (OTAs)

Increasing numbers of travellers are turning to online travel agents (OTAs), companies that aggregate accommodations and transportation options and allow users to choose one or many components of their trip based on price or other incentives. Examples of OTAs include iTravel2000, Booking.com, Expedia.ca, Hotwire.com, and Kayak.com. OTAs continue to gain popularity with the travelers; in 2012, they reported online sales of almost $100 billion (Carey, Kang, & Zea, 2012) and almost triple that figure, upward of $278 billion, in 2013 ( The Economist , 2014).

In early 2015 Expedia purchased Travelocity for $280 million, merging two of the world’s largest travel websites. Expedia became the owner of Hotels.com, Hotwire, Egencia, and Travelocity brands, facing its major competition from Priceline (Alba, 2015).

Although OTAs can provide lower-cost travel options to travellers and the freedom to plan and reserve when they choose, they have posed challenges for the tourism industry and travel services infrastructure. As evidenced by the merger of Expedia and Travelocity, the majority of popular OTA sites are owned by just a few companies, causing some concern over lack of competition between brands. Additionally, many OTAs charge accommodation providers and operators a commission to be listed in their inventory system. Commission-based services, as applied by Kayak, Expedia, Hotwire, Hotels.com, and others, can have an impact on smaller operators who cannot afford to pay commissions for multiple online inventories (Carey, Kang & Zea, 2012). Being excluded from listings can decrease the marketing reach of the product to potential travellers, which is a challenge when many service providers in the tourism industry are small or medium-sized businesses with budgets to match.

While the industry and communities struggle to keep up with the changing dynamics of travel sales, travellers are adapting to this new world order. One of these adaptations is the ever-increasing use of mobile devices for travel booking. The Expedia Future of Travel Report found that 49% of travellers from the millennial generation (which includes those born between 1980 and 1999) use mobile devices to book travel (Expedia Inc., 2014), and these numbers are expected to continue to increase. Travel agencies are reacting by developing personalized features for digital travellers and mobile user platforms (ETC Digital, 2014). With the number of smartphone users expected to reach 1.75 billion in 2014 (CWT Travel Management Institute, 2014) these agencies must adapt as demand dictates.

A key feature of travel agencies’ (and to a growing extent transportation carriers) mobile services includes the ability to have up-to-date itinerary changes and information sent directly to consumers’ phones (Amadeus, 2014). By using mobile platforms that can develop customized, up-to-date travel itineraries for clients, agencies and operators are able to provide a personal touch, ideally increasing customer satisfaction rates.

Take a Closer Look: PATA — The Future of Travel is Personalisation at Scale

“The industry has changed monumentally over the past decade. The rise of meta-search websites and sharing economy services like Airbnb is giving travellers more control and choice than ever before. However, this is nothing compared to the changes that are on the horizon as technologies like mobile, AR, AI, and VR become mainstream.

One thing is certain; the pace of change is accelerating. Against this backdrop, the travel industry as a whole will need to fundamentally shift its focus to continuous innovation.” (PATA, 2019)

Despite the growth and demand for OTAs, brick and mortar travel agencies are still in demand by travellers (IBISWorld, 2019) as they have both an online presence and physical locations. The COVID-19 pandemic may see an increase in travellers relying on personal contact with brick and mortar travel agencies but at a distance through mail and phone.

Tour Operators

A tour operator packages all or most of the components of an offered trip and then sells them to the traveller. These packages can also be sold through retail outlets or travel agencies (CATO, 2020; Goeldner & Ritchie, 2003). Tour operators work closely with hotels, transportation providers, and attractions in order to purchase large volumes of each component and package these at a better rate than the traveller could if purchasing individually. Tour operators generally sell to the leisure market.

Inbound, Outbound, and Receptive Tour Operators

Tour operators may be inbound, outbound, or receptive:

• Inbound tour operators  bring travellers into a country as a group or through individual tour packages (e.g., a package from China to visit Canada).
• Outbound tour operators work within a country to take travellers to other countries (e.g., a package from Canada to the United Kingdom).
• Receptive tour operators (RTOs) are not travel agents, and they do not operate the tours. They represent the various products of tourism suppliers to tour operators in other markets in a business-to-business (B2B) relationship. Receptive tour operators are key to selling packages to overseas markets (Destination BC, 2020) and creating awareness around possible product.

Destination Marketing Organizations

Destination marketing organizations (DMOs) include national tourism boards, state/provincial tourism offices, and community convention and visitor bureaus around the world. DMOs promote “the long-term development and marketing of a destination, focusing on convention sales, tourism marketing and service” (Destinations BC, 2020).

Spotlight On: Destinations International

Destinations International is the global trade association for official DMOs. It is made up of over 600 official DMOs in 15 countries around the world. DMAI provides its members with information, resources, research, networking opportunities, professional development, and certification programs. For more information, visit the Destinations International website.

With the proliferation of other planning and booking channels, including OTA s, today’s DMOs are shifting away from travel services functions and placing a higher priority on destination management components.

Working Together

One way tour operators, DMOs, and travel agents work together is by participating in familiarization tours (FAMs for short). These are usually hosted by the local DMO and include visits to different tour operators within a region. FAM attendees can be media, travel agents, RTO representatives, and tour operator representatives. FAMs are frequently low to no cost for the guests as the purpose is to orient them to the tour product or experience so they can promote or sell it to potential guests.

The majority of examples in this chapter so far have pertained to leisure travellers. There are, however, specialty organizations that deal specifically with business trips.

Spotlight On: Global Business Travel Association (GBTA) Canada

“GBTA Canada is the voice of the Canadian business travel industry. We believe in providing the business travel and meetings community with a global platform to serve as a resource library for their peers, to implement world-class Conferences, workshops and virtual meetings, and to foster an interactive network of innovation and support.” The GBTA state that their economic impact contributes $23.5 billion CAD in Canadian business travel (Economic Impact Study) and “$435+ billion CAD of business travel and meetings expenditures represented globally.” Visit the GBTA website .

Business Travel Planning and Reservations

Unlike leisure trips, which are generally planned and booked by end consumers using their choice of tools, business travel often involves a travel management company, or its online tools. Travel managers negotiate with suppliers and ensure that all the trip components are cost effective and comply with the policies of the organization.

Many business travel planners rely on global distribution systems (GDS) to price and plan components. GDS combine information from a group of suppliers, such as airlines. In the past, this has created a chain of information from the supplier to GDS to the travel management company. Today, however, there is a push from airlines (through the International Air Transport Association’s Resolution 787) to dissolve the GDS model and forge direct relationships with buyers (BTN Group, 2014).

Destination Management Companies

According to the Association of Destination Management Executives International (ADMEI), a destination management company (DMC) specializes in designing and implementing corporate programs, and “is a strategic partner to provide creative local experiences in event management, tours/activities, transportation, entertainment, and program logistics” (ADMEI, 2020). The packages produced by DMCs are extraordinary experiences rather than general business trips. These are typically used as employee incentives, corporate retreats, product launches, and loyalty programs. DMCs are the one point of contact for the client corporation, arranging for airfare, airport transfers, ground transportation, meals, special activities, and special touches such as branded signage, gifts, and decor (ADMEI, 2020). The end user is simply given (or awarded) the package and then liaises with the DMC to ensure particular arrangements meet his or her needs and schedule.

As you can see, travel services range from online to personal, and from leisure to business applications. Now that you have a general sense of the components of travel services, let’s look at some examples in Canada and BC.

Under NAICS, businesses and functions that assist with planning and reserving components of the visitor experience.

Other services that work to support the development of tourism and the delivery of guest experiences.

A business that provides a physical location for travel planning requirements.

An individual who helps the potential traveller with trip planning and booking services, often specializing in specific types of travel.

A trade organization established in 1977 to ensure high standards of customer service, engage in advocacy for the trade, conduct research, and facilitate travel agent training.

A service that allows the traveller to research, plan, and purchase travel without the assistance of a person, using the internet on sites such as Expedia.ca or Hotels.com.

An operator who packages suppliers together (hotel + activity) or specializes in one type of activity or product.

An operator who packages products together to bring visitors from external markets to a destination.

An operator who packages and sells travel products to people within a destination who want to travel abroad.

Someone who represents the products of tourism suppliers to tour operators in other markets in a business-to-business (B2B) relationship.

Also known as a destination management organization; includes national tourism boards, state/provincial tourism offices, and community convention and visitor bureaus.

Tours provided to overseas travel agents, travel agencies, RTOs, and others to provide information about a certain product at no or minimal cost to participants. The short form is pronounced like the start of the word "family" (not as each individual letter).

A company that creates and executes corporate travel and event packages designed for employee rewards or special retreats.

Introduction to Tourism and Hospitality in BC - 2nd Edition Copyright © 2015, 2020, 2021 by Morgan Westcott and Wendy Anderson, Eds is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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• Travel Terms Glossary

We have provided a glossary for your use.  The travel industry is replete with jargon and acronyms and we hope you find this glossary/dictionary of travel terms useful when you run across a term you are not familiar with.  We encourage our clients to submit any words or concepts they would like defined or clarified to us on the Contact Us page and we will be happy to reply by email with a definition and include the term or clarification in our glossary/dictionary of travel terms for other clients benefit as well.

A la carte – referring to meals, an indication that each dish is priced separately; also that a choice of meals may be vailable, such as on a tour.

A la Carte Bar – Also known as a “Cash Bar,” a bar located within one’s hotel room that is pre-stocked with an assortment of snacks and beverages.

ABC – a reference to the Caribbean islands of Aruba, Bonaire, and Curacao, in the Netherlands Antilles, just off the northern coast of South America (Venezuela). Fabulous for diving, snorkeling and all manner of watersports.

Abeam – A directional term, used on ships and aircraft, which describes something off to the side of the vessel, such as the wings.

Accessible Tourism – Travel that ensures that there is high availability in destinations, accommodations, attractions, products, and services to all people.

Accessible Travel – Travel that ensures that there is high availability in destinations, accommodations, attractions, products, and services to all people.

Actual Time of Arrival – Literally, the actual time of arrival. As opposed to the ETA (Estimated Time of Arrival).

Add-on – an option, usually at extra cost, added to travel arrangements.

Adjoining rooms – Two hotel or accommodation rooms that have a door connecting them from the inside, allowing the guests to combine the two rooms into one larger room.

Adoption Rate – the percentage of tickets issued through an online booking system compared to the traditional booking channel of agent-assisted reservations.

ADT – Atlantic Daylight Time; Alaska Daylight Time. Advance Purchase Fare – airfare that requires the traveler to purchase the ticket a minimum number of days prior to departure.

Advance Purchase Requirement – APR, or Advance Purchase Requirement, is the requirement that a ticket must be purchased a minimum number of days before the flight departs.

Adventure tour – A tour designed around an adventurous activity such as rafting, hiking, or mountain climbing.

Adventure travel – adventure travel is category of travel involving exploration or travel with perceived (and possibly actual) risk, and potentially requiring specialized skills and physical exertion.

Adventure Traveler – Adventure travelers travel to destinations with the specific purpose of active physical participation and exploration of new experiences.

Affinity Card – These are credit or debit cards issued by a banking institution in partnership and co-branded with a particular frequent traveler program.

Affinity group – A group of people that share a common hobby, interest, or activity, or that are united through regular participation in shared outings. Also see preformed group.

Aft – toward the rear of a ship.

After-departure charge – Charges that do not appear on the guest’s bill at checkout such as telephone or dining charges.

Agent – A person who has the power to act as the representative for another person.  Most frequently in travel, a specific kind of agent such as a travel agent.

AIO variables – Activities, interests, and opinions-used to measure and categorize customer lifestyles.

Air mile – a distance of approx. 6076 feet.

Air Traffic Control – Usually refers to the control tower at the airport, but may also be a control center somewhere else in charge of controlling a large area of sky.

Air Travel Card – a credit card sponsored by the airlines, for the purchase of air travel only.

Air Travel – air travel is the action or process of making a journey by aircraft.

Air/sea – a term referring to tickets, trips, fares, etc. that include both air and land-based travel arrangements, such as a cruise package with air included.

Aircraft – Generally speaking, any machine capable of flight. However, in the travel industry, these often mean airplanes.

Airline Alliance – These are agreements of cooperation between groups of airlines. Alliances offer airlines more flexibility and larger networks.

Airline fare – Price charged for an airline ticket. Several types of fares exist and can change with market conditions.

Airlines Reporting Corporation (ARC) – An organization that provides a method of approving authorized agency locations for the sale of transportation and cost-effective procedures for processing records and funds of such sales to carrier customers.

Airport access fee – a fee paid by the car rental companies to the airport authority, for the use of shuttle vehicles, etc. – usually passed on to the consumer.

Airport transfer – a transport service to/from an airport to hotel, etc., normally prepaid as part of a package tour, but available separately as well.

Air-Sea – A cruise or travel package in which one or more transportation elements are provided by air and one or more by sea. The package is usually combined with local lodging.

All Inclusive – sold for one price that includes charges and fees that are often added separately.

All-inclusive package – A tour package in which most travel elements are purchased for set price. Also called an all-expense package.

Alternative Tourism – Travel that is not conventional in nature, though that is hard to define. It can be a niche kind of tourism.

Alternative Travel – Travel that is not conventional in nature, though that is hard to define. It can be a niche kind of tourism.

Alumni tour – A tour created for customers who have previously traveled with a tour operator. Also called a reunion tour.

Ambassador – The head of a state’s diplomatic mission in another state, usually with offices inside the main embassy.

Amenities – a desirable or useful feature or facility of a building or place

Amenity package – A cluster of special features, such as complimentary shore excursions, bar or boutique credit, or wine at dinner offered to clients on a given tour or cruise, usually as a bonus or extra feature. Usually used to induce clients to book through a particular travel agency or organization.

Amenity – The facilities and features of a property, usually cruise ship, airline or destination accommodation.

American plan – a hotel’s meal plan that usually includes all three meals each day.

AMEX – American Express (AX).

Amidships – toward the middle of a ship – usually the most stable part of the vessel.

Anniversary travel – a type of milestone travel celebrating a date that is remembered or celebrated because a special or notable event occurred on that date in a previous year, such as a wedding anniversary.

Antebellum – describes a building and/or period of time prior to the Civil War, such as an antebellum mansion on a cotton plantation in the southern US.

APEX – an airline term meaning “advance purchase excursion fare” – normally the least expensive fares.

Apron – The area surrounding the gate areas of a terminal, generally used for parking and maintenance of planes.

ARC – Airline Reporting Corporation- the agency that regulates ticket sales and reports to the airlines for travel agencies.

Archipelago – An archipelago is a grouping of islands, essentially. Indonesia and Japan are both archipelago countries.

ARTA – Association of Retail Travel Agents – professional trade group of travel agents only.

ASC Fee – Administrative Service Charge.  Usually it’s the same as the change fee, or the fee to exchange the ticket for future travel.

AST – Atlantic (or Alaska) Standard Time.

ASTA – American Society of Travel Agents – trade group consisting of travel agencies, travel agents, and allied members (suppliers, etc.).

ATO – Airline Ticket Office – becoming rarer these days, as carriers continue to reduce customer service.

Attractions – An item or specific interest to travelers, such as natural wonders, manmade facilities and structures, entertainment, and activities.

Autobahn – high-speed equivalent to the US interstate highway system, in Germany and a few other European countries.

Availability – The total number of seats allowed to be sold at a particular rate.

Average room rate – The total guest room revenue for a given period divided by the number of rooms occupied for the same period.

B&B – A bed and breakfast home or guest house that a proprietor has converted into accommodation(s) for the public. Each room becomes a separate unit for rent and typically breakfast and/or other meals are served as part of the fare.

Babymoon – A relaxing and romantic vacation or getaway taken by parents-to-be before their baby is born.

Back to back – A term used to describe tours operating on a consistent, continuing basis. For instance, a motor coach arriving in a city from a cross-country tour may conclude the first tour upon arrival, then transport a second group back along the same route to the origination city of the first tour.

Back-to-back ticket(ing) – an against-the-rules practice whereby an air ticket is issued round-trip with only one portion to be used. Another is then issued roundtrip, again with only one portion to be used. In effect, this amounts to using one ticket for the outbound part of a trip, and the other for the return. The normal Saturday night stay requirement is then avoided – useful only when two roundtrip tickets are less than the cost of a single ticket with no Saturday night stayover.

Baggage Allowance – The amount of baggage a passenger may transport without having to pay extra charges, determined by carrier.

Baggage handler – See porter.

Baggage master – The person who controls baggage handling on a ship.

Balcony – sometimes called a verandah – an outside “porch ” that is usually private, just outside your ship’s cabin. Great for relaxing and port arrivals!

Barge cruising – pleasure cruising along a canal system, such as in upstate New York or in Europe, in converted barges or new ships that resemble them.

Base fare – the basic price of an airline ticket, before ANY taxes, surcharges, airport fees, etc.

Base – Flight crew term for their home airport; where the flights originate from and terminate at.

Beam – a ship’s width at its widest point; determines whether or not a vessel can pass through the Panama Canal.

Bed and breakfast (B&B) – Overnight accommodations usually in a private home or boarding house, often with a full American-style or Continental breakfast included in one rate.

Bell captain – The person in charge of luggage at a hotel.

Bellboy – Also called “Bellboy” or “Bellman,” a person that is hired by the hotel to assist guests, such as with luggage, running errands, etc.

Bellman – a person who carries one’s luggage to a hotel room.

Benelux – term for the countries of Belgium, the Netherlands, and Luxembourg.

Berth – usually refers to the bed in a ship’s cabin; also the space at which a ship is docked.

Bespoke tour – a tour that is customized, personalized and tailor-made for the traveler.

Biking Trips and tours – Bicycle trips and touring means self-contained cycling trips or pleasure, adventure and autonomy rather than sport, commuting or exercise. Touring can range from single to multi-day trips, getaways or vacations.

Birthday travel – a type of milestone travel celebrating a birthday, quite often marking decade birthday milestones such as 40 th , 50 th , 60 th , 70 th etc. birthdays.

Blackout dates – Specific dates in which special fares or promotions do not apply. Typically exist around holidays or special events.

Block – A number of rooms, seats, or space reserved in advance, usually by wholesalers, tour operators, or receptive operators who intend to sell them as components of tour packages.

Blocked space – seats, rooms, and/or cabins held on airlines, in hotels, or aboard ships. Usually held speculatively and made available at reduced rates.

Boarding pass – a receipt with a seat number, now issued only at check-in at the airport. A ticket is not valid unless a boarding pass has been issued. A Boarding Pass is not a ticket, but allows you to board a plane or ship or other mode of transportation.

Boarding Pass – Bonded – protected or guaranteed by a bond, usually referring to the protection of passenger’s funds.

Booking form – A document which purchasers of tours must complete to give the operator full particulars about who is buying the tour. It states exactly what is being purchased (including options) and must be signed as acknowledgment that the liability clause has been read and understood.

Boutique Hotel – A boutique hotel is a type of hotel, usually smaller and more intimate than a chain hotel, which conforms to a niche.

Bow – Bow is a directional term. Front of a ship or the nose of an aircraft; specifically, the foremost point of the hull of the craft.

Breakage – Expenses budgeted for a tour but not used or expended, thus resulting in additional profit to the tour operator. Examples include meals budgeted but not consumed, currency fluctuations in favor of the tour operator, or the tour selling to much larger numbers of passengers than expected.

Break-even point (BEP) – The point at which revenues and expenses are the same. For example, the BEP is the number of products (or seats, cabins, tickets, etc.) that must be sold for a company to break even. The BEP is calculated as fixed costs divided by the selling price less variable costs. See reasonable number.

Break-even pricing – Pricing a product based on a forecast of the break-even point and the cost of achieving the break-even point.

Bridge – the navigational center of a ship.

Bucket list destinations – Bucket list travel is a list of destinations a person wants to travel to and experience before reaching a certain age or dying.

Bulk contract – An agreement whereby an airline sells large blocks of seats at a discount for resale by a third party.

Bulk fare – A reduced fare for purchases of a large number of tickets.

Bulkhead Seat – Seats located directly behind a bulkhead wall separator. As these seats don’t have the benefit of a seatback in front of them.

Bulkhead – A partitioning wall, usually referring to one within the cabin of an aircraft, or perhaps on another mode of transportation.

Bumping – the airline practice of denying boarding to confirmed passengers who hold tickets on a specific flight, due to an oversold condition. The carrier will ask for volunteers to take later flights, and will normally provide some sort of compensation in the form of vouchers or tickets for future travel. Rules for when compensation must be provided are complicated; ask the ticket agent for a copy of that carrier’s rules, as each has their own set of guidelines.

Business class – While amenities vary based on the airline, business class generally falls between first class and coach.

Cabin – the passenger area on an aircraft; the stateroom aboard a cruise ship.

Cabin Crew – The collective group of flight attendants and the purser as a whole. The cabin crew is responsible primarily for handling the duties within the cabin.

Cabin steward – the person responsible for maintaining/cleaning the cabins aboard ship.

Cabin-(Aircraft) – The section of the aircraft in which passengers travel.

Cabin – A sleeping room on a ship.

Cancellation penalty – the monetary penalty due when travel plans are cancelled, usually after final payment has been made.

Cape – A small version of a peninsula, usually long and narrow, that juts far out into a body of water.

Captain – (Aircraft-The captain is the pilot in command (PIC), which is the person in the cockpit sitting on the left with 4 stripes on their shoulder.

Card mill – a “business “that sells potentially fake travel agent ID cards, usually in a sort of pyramid scheme, whereby the buyer intends only to partake of any legitimate agent benefits.

Carrier – generic term for any company that transports passengers and/or freight.

Carry-on – currently, there are no uniformly enforced airline restrictions concerning carry-on luggage.

Cashless cruising – a term that applies to the system of onboard payment used for most all cruises; the final bill for any such purchases is presented against a credit card or cash deposit given upon check-in. The final statement itemizes the purchases of all passengers in a cabin, such as drinks, shore tours, etc.

Casual research – A form of marketing research that is used to test cause-and-effect relationships between a marketing program and customers.

Cay – pronounced “key” – term for a small island, used primarily in the Caribbean, such as Princess Cay.

Celebrity Travel – celebrity and high net worth travel is an ultra-luxurious travel category describing the highly demanding travel requirements of celebrity and high net worth travelers characterized by the ultra-luxurious travel modalities and destinations with attention to privacy, security and confidentiality.

Certified Tour Professional (CTP) – A designation conferred upon tour professionals who have completed a prescribed course of academic study, professional service, tour employment, and evaluation requirements. The CTP program is administered by the National Tour Association (Lexington, KY) and is open to individuals employed in any segment of the tourism industry.

Certified Travel Associate – (CTA) – a travel professional certified by the Institute of Certified Travel Agents, who has passed a series of rigorous tests, assuring the traveling public of professional competence.

Certified Travel Counselor (CTC) – A designation attesting to professional competence as a travel agent. It is conferred upon travel professionals with five or more years of industry experience who compete a two-year graduate-level travel management program administered by the Institute of Certified Travel Agents (Wellesley, MA).

Certified Travel Industry Specialist (CTIS) – A designation conferred upon American Bus Association member company employees who successfully complete five correspondence courses (three) required and two electives and written evaluation of eight marketplace seminars.

Chain-ratio method – A method for forecasting market demand by multiplying a base market figure by a series of consumption constraints.

Chamber of commerce – A DMO that operates at the local level and is comprised of businesses that are not necessarily associated with the tourism industry.

Chancery – The physical building that houses an embassy and its diplomatic delegation.

Change of equipment – when a flight, with a single flight number, lands and changes the type of airplane used before continuing on to its destination.  Sometimes referred to as a change of gauge.

Charter service – The transportation of preformed groups (organized by someone other than the carrier), which have the exclusive use of the vehicle.

Charter – To hire the exclusive use of any aircraft, motorcoach, or other vehicle.

Chauffer driven tours – a chauffeur tour is a tour driven by a chauffeur employed to drive a passenger motor vehicle, especially a luxury vehicle such as a large sedan or limousine.

Chunnel – slang for the tunnel beneath the English Channel, from England to France, through which the Eurostar train passes.

Circle itinerary – A travel routing design that overnights in different locations and returns to the point of departure without retracing the travel route.

Circle trip – any trip that involves more than a single destination, but which returns to the initial point of departure.

City guide – A tour guide who points out and comments on the highlights of a city, usually from a motor coach or van.

City Pair – The departure and destination points of an air or rail journey.

City tour – A sightseeing trip through a city, usually lasting a half day or a full day, during which a guide points out the city’s highlights.

Class of Service – The inventory in which a passenger is booked according to the fare purchased. (E.g. a full fare coach class cabin is usually Y class of service)

CLIA – Cruise Lines International Association, located in New York City, NY.

Client list – A printout of the names of all tour participants.

Client mix – Objectives set by companies to achieve percentages of customers from different market segments.

Closed-end question – A question for which the answers are provided for the respondent, who chooses only from those answers.

Closeout – Finalization of a tour, cruise, or similar group travel project after which time no further clients are accepted. Any unsold air or hotel space is released, and final lists and payments are sent to all suppliers.

Coach – the “economy ” section of an aircraft, which may have literally scores of different fares for the same flight.

Collision damage waiver-(CDW) – Optional insurance provided by car rental companies that eliminates all responsibility of the driver in case of an accident. Car rental insurance covering any damage to a rental vehicle (CDW) many credit card companies cover their clients in this area if they use that card to pay for the rental. Check with you credit card company to see if you are covered and to what extent.

Commission – Money paid to a travel agency or ARC number by suppliers for generating bookings.

Commission cap – The limit placed on commissions paid to travel agents for the sale of air tickets, regardless of their price; designed to allow airlines to increase their profits at the expense of their primary distribution system – the travel agents.

Commissionable tour – A tour available through retail and wholesale travel agencies which provides for a payment of an agreed-upon sales commission to the retailer or wholesale seller.

Common carrier – Any person or organization that offers transportation for a fee.

Commuter – term referring to the small, regional airlines, sometimes called puddle-jumpers.

Comp policy – Arrangements for free tickets, rooms, meals, etc.

Complimentaries (comps) – Items provided free of charge, such as rooms, meals, tickets, airfare, gifts, souvenirs, etc.

Computerized reservation system (CRS) – An automated system used by travel agents that contains pricing, availability and product descriptions for hotels, car rentals, cruises, and air transportation.

Concierge – a hotel employee who provides additional advice, recommendations, and other services to guests, such as restaurant reservations. An employee of the hotel whose primary task is to serve as the liaison between the hotel and non-hotel attractions, facilities, services, and the guest.

Concierge Level – special service level normally offered at higher grade hotels that provide the guest additional amenities and information, typically at a higher rate.

Conditions – The section or clause of a transportation or tour contract that specifies what is not offered and that may spell out the circumstances under which the contract may be invalidated (in whole or in part).

Configuration – The interior arrangement of a vehicle, particularly an airplane. The same airplane, for example, may be configured for 190 coach-class passengers, or it may hold 12 first-class passengers and 170 coach passengers, or any other combination within its capacity.

Confirmed reservation – An oral or written statement by a supplier that he has received and will honor a reservation. Oral confirmation have virtually no legal weight. Even written or faxed confirmations have specified or implied limitations. For example, a hotel is usually not obliged to honor a reservation if a guest arrives after 6 p.m., unless late arrival has been guaranteed.

Confluence – A confluence, also known as a conflux, is the meeting point of two flowing bodies of water, such as streams or rivers; the place where they come together.

Conflux – A confluence, also known as a conflux, is the meeting point of two flowing bodies of water, such as streams or rivers; the place where they come together.

Connecting Flight – A flight that makes a stop at an intermediate point where travelers must change planes in order to connect to another flight to reach their destination. (I.e. San Francisco to Chicago and Chicago to New York).

Connecting room – Two rooms that are connected to each other by a door.

Consolidation – Cancellation by a charter tour operator of one more flights associated with a specific charter departure or departure period, with the transfer of passengers to another charter flight or flights to depart on or near the same day. Also, selling the same tour with identical departure dates through a number of wholesalers, cooperatives, or other outlets in order to increase sales and reduce the possibility of tour cancellations.

Consolidator – A wholesaler who purchases airline tickets in bulk and re-sells them to individuals and travel agencies at a discounted rate. These fares tend to have complex restrictions, but can be cheaper than buying direct from the airline. Consolidator fares are found to have the most savings on international flights.

Consortium – A collection of organizations made up of independently owned and managed agencies who band together to increase their buying power.

Consulate – Essentially a satellite office of the embassy, but its roles are limited in scope.

Consul – Head diplomat of the consulate.

Consumer protection plan – A plan offered by a company and/or association that protects the customer’s deposits and payments from loss in the event of company bankruptcy.

Consumer – The actual user of a product or service. See also customer.

Consumption constraints – Issues that limit the number of people in a market who will purchase a product.

Continental breakfast – At a minimum, a beverage (coffee, tea, or milk) and rolls and toast, with fruit juice sometimes included.

Continent – Large landmasses that the world is divided into, by convention, although it is generally-accepted that there are seven.

Contract – A legally enforceable agreement between two or more parties.

Control Tower – Often referred to as simply the tower, the people in the Control Tower oversee aircraft movements at the airport, including ground traffic.

Convenience sample – A collection of research subjects who are the easiest for the researcher to select.

Convention and Visitors Bureau (CVB) – A nonprofit DMO that operates at the county and city level. A CVB typically encourages groups to hold meetings, conventions, and trade shows in its city.

Co-op tour – Selling a tour through a number of wholesalers, cooperatives, or other outlets in order to increase sales and reduce the possibility of tour cancellations.

Cooperative (co-op) advertising – An agreement between two parties to share the cost of placing an advertisement.

Corporate agency – A travel agency that usually caters to medium-large sized businesses.

Corporate Rate – a hotel rate that is designed to appeal to the needs of the business traveler. It is not necessarily a discounted rate or the minimum rate offered by the hotel. Corporate rates normally guarantee the best available room at a fixed cost for a specific period of time, typically outlined in a contract between the hotel and company.

Corporate Travel – Corporate Travel is travel arranged by a business for business purposes. A division or department of a travel agency devoted to such travel.

Costing – The process of itemizing and calculating all the costs the tour operator will pay on a given tour.

Cost-plus pricing – See markup pricing.

Couchette – the sleeping compartment of a train that can contain up to 6 beds.

Coupon – See voucher.

Cruise Tour – A land and sea vacation, which combines a cruise with a multi-night land tour to inland destinations that the ship can’t reach.

Cruise – A cruise is a voyage on a ship or boat taken for pleasure or as a vacation and usually docking at several port destinations.

CST – Central Standard Time.

CTA – Certified Travel Associate.

CTC – Certified Travel Counselor – the ultimate in travel professionals, CTC certification can be compared to the “Master’s Degree “of the industry.

Cuisin e – a style of cooking characterized by distinctive ingredients, techniques and dishes associated with a specific culture or geographic region.

Culinary Tourism – Culinary tourism is defined as the pursuit of unique and memorable eating and drinking experiences. By combining travel with these edible experiences, culinary tourism offers both locals and tourists alike an authentic taste of a specific culture or geographic region.

Cultural Tourism – Cultural tourism is the category or tourism concerned with a country or region’s culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of life.

Cultural Travel – This is travel with regard to a region’s culture and history.

Culture – Similar shared traits or characteristics unique to an ethnic group, region, or nation.

Custom tour – A travel package created specifically for a preformed group or niche market.

Customer – The buyer of a product or service. See consumer.

Customized tours – a customized tour is a tour category where an independent travel plan is designed and arranged just for the traveler’s needs, goals and desires. This type of travel includes private airport/hotel transfers, hotels, internal airfare, trains, cruises, performances, events, activities and privately guided tours.

Customs – The common term for U.S. Customs Service, the federal agency charged with collecting duty on specified items imported into the country. The agency also restricts the entry of forbidden items.

CVB – Convention and Visitor’s Bureau (generic term).

Database – A computerized, organized collection of individual customer information.

Day rate – Also called a day room. A reduced rate granted for the use of a guest room during the daytime, not overnight occupancy. Usually provided on a tour when a very late-night departure is scheduled.

Day tour – An escorted or unescorted tour that lasts less than 24 hours and usually departs and returns on the same day. See sightseeing tour.

Deadheading – Making a trip or a segment of a trip without passengers, such as driving an empty motor coach somewhere.

Debark – to get off an airplane or passenger ship.

Deck – the floor area of a ship. Some cruise liners have as many as 11 to 14 decks or more.

Deck plan – the drawing representing the location of the decks, public rooms, cabins, etc. of a cruise ship.

Demand generators – Strategies and programs developed by DMOs and suppliers to generate destination demand. Examples include festivals, events, cultural tours, and consumer promotion.

Demands – A consumer’s wants backed by the ability to purchase.

Demographics – Population measures, such as age, gender, income, education, race/ethnicity, religion, marital status, household size, and occupation.

Denied-boarding compensation – that payment and/or voucher given those bumped from a flight; may be somewhat negotiable – always ask! See “bumping”.

Department of State – the US government agency that, among other things, issues cautions and warnings concerning travel to many points worldwide. Connect to the Department of State for the latest updates for the areas you are interested in.

Departure point – The location or destination from which a tour officially begins.

Departure tax – Fee collected from a traveler by the host country at the time of departure.

Deplane -To disembark, or get off, a plane.

Deposit policy – A specified amount or a percentage of the total bill due on a specified date prior to arrival.

Deposit – An advance payment required to obtain and confirm space.

Descriptive research – a form of marketing research that is used to provide detailed answers about customer markets.

Destination alliance – A DMO that operates as a for-profit association of select suppliers who form a paid-membership network to promote their services to travelers.

Destination management company (DMC) – A for-profit company that operates similar to a CVB by providing planning and execution services for the convention and meeting market.

Destination marketing organization (DMO) – An organization that promotes a location (city, region, state province, country) as a travel destination.

Destination Weddings – a destination wedding a category of travel where couples celebrate their marriage at a destination of their choosing away from home.

Destination – The geographic place to which a traveler is going.

Dine-around-plan – A meal plan, usually prepaid, that allows one to dine at various restaurants in an area.

Direct access – Refers to a travel agent’s ability to get directly into an airlines database to get true last-seat availability and correct pricing – a big difference between internet fare ” quotes ” and an agent’s CRS ( Computer Reservations System ).

Direct Flight – A flight that goes from a traveler’s origin to their final destination with one or more intermediate stops. No change in aircraft occurs. (I.e. San Francisco to New York with a stop in Chicago)

Direct marketing – Sales and marketing communication that feature direct interaction between a company and its customers without any distribution intermediaries.

Disaster Tourism – Travel when tourists go to an area that may be or may have been affected by natural disasters, civil strife, or warfare.

Disclaimer – a legal document that advises clients that a travel agent acts only as a middleman in the sale of travel products; any liability ultimately lies with the supplier, i.e. airline, hotel, car rental company, tour operator, railway, etc.

DMC – Destination Management Company

Docent – A tour guide who works free of charge at a museum.

Domestic fare – a fare charged for travel within a country.

Double booking – a not-nice practice of holding reservations to the same destination for the same times/days, on the same carriers but through different travel agencies, when only one reservation will ultimately be used.

Double Double – A room with two double beds.

Double occupancy – the way in which almost all cruise fares and tour packages are quoted, that is, based on two people traveling together. Most hotel rooms are quoted based on two adults to a room.

Double-occupancy rate – The price per person for a room to be shared with another person; the rate most frequently quoted in tour brochures.

Double-room rate – The full price of a room for two people (twice the double-occupancy rate.)

Downgrade – To move to a lesser level of accommodations or a lower class of service.

Driver guided tours – A driver guided tour is a tour guided by an individual that operates a vehicle while providing commentary in a front-line position who leads participants (individual or groups) on tours, ensures that itineraries are followed, provides commentary in an informative and entertaining manner, and creates positive experiences for tour participants.

Driver-guide – A tour guide who does double duty by driving a vehicle while narrating.

Drop-off charge – the fee added to a car rental when the vehicle is returned to a city other than where it was originally rented. In some states, there is no drop off fee most of the time, such as in Florida.

Duty-free imports – Item amounts and categories specified by a government that are fee of tax or duty charges when brought into the country.

Early Check-In – A perk that allows a guest to check in at an earlier time than the standard check-in time.

Eco/Sustainable Tourism – Eco or Sustainable Tourism is tourism directed toward exotic, often threatened, natural environments, especially to support conservation efforts and observe wildlife.

Eco-Conscious Travel – Though often interchangeable, being “eco-conscious” literally means that one is simply aware of their environmental impact.

Eco-Friendly Travel – Though often interchangeable, being “eco-conscious” literally means that one is simply aware of their environmental impact.

Economic impact study – Research into the dollars generated by an industry and how these dollars impact the economy through direct spending and the indirect impact of additional job creation and the generation of income and tax revenue.

Ecotour – A tour designed to focus on preserving the environment, or to environmentally sensitive areas.

Ecotourism – Tourism directed at exotic and/or endangered destinations while fostering an environmental understanding and conservation.

Educational tour – A tour designed around an educational activity, such as studying art.

Elder hostel – hostel catering to seniors – see “hostel”.

Electronic ticket – a “paperless” airline ticket allowing one to check-in and fly with just proper photo ID. What may look like a ticket is actually just a paper passenger receipt. E-tickets cannot be lost, or used by anyone else, so they are safer than standard paper tickets, which may soon become extinct. One drawback is that e-tickets on one carrier cannot be honored by another, so in a cancelled-flight snafu, the original carrier must print hard copy tickets before another airline can accept them. This presents major paperwork problems for the affected carrier.

Embark – to board a plane or cruise ship.

End suite – in the hotel industry, indicates that a certain feature(s) is directly in the room, or adjacent to that room.

English breakfast – basic meal of cereal, juice, eggs, meats, and other beverages. Common with most hotels in the UK/Great Britain.

Environmental scanning – The process of monitoring important forces in the business environment for trends and changes that may impact a company.

Errors and Omissions Insurance – Insurance coverage equivalent to malpractice insurance, protecting an agent’s or operator’s staff if an act of negligence, an error, or an omission occurs that causes a client great hardship or expense.

Escort – See tour director.

Escorted group tour – A group tour that features a tour director who travels with the group throughout the trip to provide sightseeing commentary and coordinate all group movement and activities.

Escrow accounts – Funds placed in the custody of licensed financial institutions for safekeeping. Many contracts in travel require that agents and tour operators maintain customers’ deposits and prepayments in escrow accounts.

ES T – Eastern Standard Time.

Estimated Time of Arrival – Literally, the estimated time of the transport’s arrival. As opposed to the ATA (Actual Time of Arrival), the ETA is the time that the flight or transport arrives.

Estuary – A body of water connecting a flowing river and a larger body, such as a sea or ocean. Because it is the transition point.

ETA – estimated time of arrival.

ETD – estimated time of departure.

Ethnicity – A term that groups people together with a similar cultural identity; unlike terms such as nationality, ethnicity is more ambiguous.

Ethno-Tourism – Focusing on exploration of indigenous populations and their respective culture and traditions.

E-Ticket – Regarding transportation, especially on airlines, an electronic ticket, or e-ticket, is the digital version of a paper ticket, issued via email.

Eurailpass – a special fare ticket that allows either unlimited train travel, or travel for a certain number of days/weeks, in many European countries (except in Britain, where the Britrailpass offers similar travel in England, Scotland, and Wales).

European pla n – a rate at a hotel that includes no meals.

Exchange order – See voucher.

Exclusive fare – Discounted airfares offered by travel consolidators.

Excursion – a side trip from a main destination, usually at added cost and optional.

Excursion Fare – special airline fares with restrictions such as minimum and maximum stays.

Exotic Travel – Exotic travel refers to a category of travel that is strikingly, excitingly and mysteriously different or unusual.  Exotic travel is travel that is completely different than what a traveler is accustomed to and is highly subjective in nature.

Experiential Travel – Experiential travel is also known as immersion travel and is a form of tourism in which people focus on experiencing a country, city or particular place by connecting to its history, people and culture.

Exploratory research – A form of marketing research that’s used to obtain preliminary information and clues. It is most often used when the marketing problem is ambiguous.

Extension – A fully arranged sub-tour offered optionally at extra cost to buyers of a tour or cruise.

Extensions may occur before, during, or after the basic travel program.

FAM (familiarization) tour – A free or reduced-rate trip offered to travel professionals to acquaint them with what a destination, attraction, or supplier has to offer.

Familiarity Tour – A familiarity tour as used in the travel industry it is a tour of a travel destination, travel accommodation, travel activity or travel mode (airline, cruise, ground transportation) to familiarize a travel advisor and provide knowledge and direct experience with the product or service so they can better serve their clients.

Family plan – offered by most hotels, allow children to stay in the same room as parents, at no additional charge. Age requirements vary between hotels.

Family Vacation – a family vacation is a travel category referring to travel involving family members. It is also commonly referred to as multi-generational travel.

Familymoon – A neologism term used to describe a type of honeymoon a newlywed couple can make along with their children from previous relationships.

Fare Aggregator – Fare aggregators’ redirect the users to an airline, cruise, hotel, or car rental site or online travel agent for the final purchase of a ticket. Aggregators’ business models include getting feeds from major OTAs, then displaying to the users all of the results on one screen. The OTA then fulfills the ticket. Aggregators generate revenues through advertising and charging OTAs for referring clients.

Fare Basis – the letters and numbers assigned to a specific fare like an identification number.

Fare basis (code) – The code that determines the price of an airline ticket.

Final Boarding Call – Last call to board before the jet bridge closes and the flight departs, leaving late passengers stranded.

First class – The class which offers the most premium service. Enhanced seating, meal selection, and drink offerings staples of this services.

First Officer – Pilot who is second in command. The pilot in the cockpit sitting on the right with 3 stripes.

Fishing Trips and tours – a fishing trip or fishing tour is a travel tour category where groups of fisherman are provided guided tours and typically lodging with the overall purpose of catching fish.

FIT – foreign independent tour – actually used generically now for a travel package put together by a travel agent from separate components such as car, hotel and airfare, adjusted exactly as the traveler wishes. May include city tours, theater tickets, and other “independent ” options, and may also include custom mapping/routing to accomplish the client’s goals. It now is more commonly used as an acronym for Flexible Independent Travel.  It describes a type of travel or tourism that does not incorporate a packaged tour but is nonetheless customized by a travel-selling professional.

Fjord – a narrow inlet from the ocean, usually bounded by cliffs, and with spectacular scenery. Most are located in Alaska, Norway, and New Zealand.

Flight Attendant – Commonly referred to as stewards/stewardesses and air hosts/hostesses, flight attendants are available to ensure the safety and comfort of the passengers of an aircraft.

Flight Crew – Sometimes called the aircrew, the flight crew consists of everyone hired by the airlines on a flight, including pilots, pursers, and flight attendants.

Fly/drive tour – An F.I.T. package that always includes air travel and a rental car and sometimes other travel components.

Fly-drive package – a travel package featuring airfare, rental car, and perhaps hotels. Usually less expensive than booking each separately.

Folio – An itemized record of a guest’s charges and credits which is maintained in the front office until departure. Also referred to as a guest bill or guest statement.

Fore – Directional term. Towards the front of the craft, lengthwise, such as the bow of a ship or the nose of a plane. Opposite of aft.

Frequent Flier Program – A program that a traveler can enroll in that earns them rewards such as free flights on a particular airline for being a loyal customer of that airline.

Frequent Flier – One who flies frequently.

Frequent Independent travel (F.I.T.) – A custom-designed, prepaid travel package with many

Full house – A hotel with all guest rooms occupied.

Full service hotel – a hotel with restaurant facilities.

Function room – A special room that is used primarily for private parties, banquets, and meetings. Also called banquet rooms.

Funnel flight – a flight, such as on a regional or commuter carrier that “feeds “larger planes which continue on to other destinations. Also, the use of a single flight number for an itinerary that really involves a connection with two separate flight numbers, thus making the itinerary appear to be a direct flight with a change of aircraft as opposed to a connection. Just call it a connection and be done with it.

Fuselage – The aircraft’s main body section, the cylindrical, central piece that contains the cabin and holds the crew and cargo.

Galley – The kitchen/kitchenette area of a plane or train or ship. On a plane, the galley may be a small affair with a simple arrangement and a few carts.

Gate-Airport – The specific area in an airport where passengers board a plane for a flight. Gates are located in concourses.

Gateway – City, airport, or area from which a flight or tour departs.

GDS – Global Distribution Systems – A system containing information about availability, prices, and related services for Airlines, Car Companies, Hotel Companies, Rail Companies, etc. and through which reservations can be made and tickets can be issued. A GDS also makes some or all of these functions available to subscribing travel agents, booking engines, and airlines. The GDS leaders are Amadeus, Apollo/Galileo/Worldspan, Sabre.

Geotourism – this is “tourism that sustains or enhances the distinctive geographical character of a place.

Global distribution system (GDS) – An international computer reservation system that accesses many databases of suppliers, airlines, etc. in different countries, such as Sabre.

Graduation travel – graduation travel is a milestone category of travel which refers to travel celebrating a graduation typically from high school or college.

Greenwich Mean Time (GMT) – solar based time in Greenwich, England, fun which time in all other time zones in the world is based.

Gross Registered Tonnage (GRT) – a measurement of the enclosed space in a ship. Cruise ships in the 70,000 ton range are considered “superliners”.

Ground operator – See receptive operator.

Group – several persons, usually 10 or more, traveling together. Group travel is often available at discounted rates.

Group leader – An individual who has been given the responsibility of coordinating tour and travel arrangements for a group. The group leader may act as a liaison to a tour operator or may develop a tour independently (and sometimes serve as the tour director).

Group Rate – A negotiated rate on travel, perhaps a stay or vacation plan, that incentivizes for a large crowd or group that books together.

Group tour – A travel package for an assembly of travelers that has a common itinerary, travel date, and transportation. Group tours are usually prearranged, prepaid, and include transportation, lodging, dining, and attraction admissions. See also escorted group tour.

Group Travel – group travel refers to a category of travel with a group arranged by an outside company or organization or travel with a group of friends and family that you have organized yourself. Some groups are small, private and escorted, while others large.

GST – Goods and Services Tax, such as levied in Canadian Provinces.

Guaranteed share – a cruise term that promises that a companion will be found for a single passenger, at a special rate. That rate will be honored even if the cruise line is unable to find a cabin mate. The rate is usually the going double-rate at that time, and is much less than the single person rate for that cabin.

Guaranteed tour – A tour guaranteed to operate unless canceled before an established cutoff date (usually 60 days prior to departure).

Guest account – See folio.

Guest houses – a guest house is a private house offering accommodations to paying guests.

Guest ranch – a guest ranch, also known as a dude ranch, is a type of ranch oriented towards visitors or tourism. It is considered a form of agritourism.

Guide or guide service – A person or company qualified to conduct tours of specific localities or attractions.

Guided tour – A local sightseeing trip conducted by a guide.

Half pension – a hotel rate that includes breakfast and one other meal, usually dinner. Sometimes called Modified American Plan (MAP) or demi-pension.

Hard-copy – a printed version of a document, such as an airline ticket or hotel voucher.

Head tax – Fee charged for arriving and departing passengers in some foreign countries.

Hidden-city ticketing – another airline no-no; buying a ticket from A to C with a stop in B. The passenger gets off at B, which was the intended destination anyway. The ticket is purchased because the fare from A to C is LESS than A to B.

High season – the time of year when a destination gets the greatest crowds, and thus can increase hotel and rental car rates, etc. As an example, summertime is high season for travel to Europe (just check the airfares!).

High season – See peak season.

Hiking Trips and tours – a hiking trip or hiking tour is a category of travel vacation or getaway where the traveler is walking or hiking as the major mode of transportation.

Honeymoon Travel – Honeymoon travel is a category of travel where a newly married couple travels while celebrating their marriage.

Hosted group tour – A group tour that features a representative (the host) of the tour operator, destination, or other tour provider, who interacts with the group only for a few hours a day to provide information and arrange for transportation. The host usually does not accompany the group as it travels.

Hostel – an inexpensive accommodation, usually dormitory style, popular with the student crowd – thus the term “youth hostel”.

Hotel – a hotel is an establishment providing accommodations, meals, and other services for travelers and tourists.

House – A synonym used for hotel.

Hub – an airport or city in which an airline has a major presence and many flights to other destinations. As an example, Delta has a hub in Atlanta. Many carriers use the hub-and-spoke system to maximize profits by keeping the aircraft in the air as much as possible. Flights to the hub are many, and from there flights too many other destinations are scheduled.

Hub-and-spoke itinerary – A travel routing design that uses a central destination as the departure and return point for day trips to outlying destinations and attractions.

Hurricane season – in the Caribbean primarily, and the Southeastern US, a period from June through October during which such storms are likely to occur.

IATA – International airline industry trade group, headquartered in Montreal, Canada, with executive offices in Geneva, Switzerland.

IATAN – International Airlines Travel Agent Network – administers the IATAN card, the only widely accepted form of legitimate travel agent identification.

In season – meaning only available at certain times of the year.

In transit – en route; in the process of traveling.

Inbound operator – A receptive operator that usually serves groups arriving from another country.

Inbound tour – A tour for groups of travelers whose trip originates in another location, usually another country.

Incentive or incentive commission – See override.

Incentive tour – A trip offered as a prize, particularly to stimulate the productivity of employees or sales agents.

Incentive trave l – travel as a reward for an employee’s outstanding performance.

Incidental Charge – Items and services billed to a room after their use, such as movies, phone calls, etc.

Incidentals – Charges incurred by the participants of a tour, but which are not included in the tour price.

Inclusive tour – a package tour that bundles transportation, accommodations, transfers, sightseeing, possibly some meals, etc.

Inclusive tour – See all-inclusive package.

Independent tour – A travel package in which a tour operator is involved only with the planning, marketing, and selling of the package, but is not involved with the passengers while the tour is in progress.

In-flight Service – Entertainment (movies, television, etc.), meals, beverages and other items made available during a flight for the convenience of the passenger.

Inside cabin – a stateroom aboard ship that has no window. Sometimes smaller, but at times the same size as an outside cabin.

Intercontinental – Having to do with two continents. In travel, transit from one continent to another. Not to be confused with transcontinental.

interline connection – a flight on one airline that connects to a flight on another carrier – these tickets are usually more expensive than flying all on one carrier but may be the only way to get to a destination in some cases.

Intermodal tour – A tour that uses several forms of transportation, such as a plane, motorcoach, cruise ship, and train.

International Air Transport Association – International airline industry trade group, headquartered in Montreal, Canada, with executive offices in Geneva, Switzerland.

International Date Line – at 180 degrees longitude, the date on one side of this imaginary line, running from the north to the South Pole, is different from the other. The line runs through the Pacific Ocean, and because of it, it is possible to leave one destination on one day, and arrive in another the day before

International Rate Desk – Utilizes all available resources to ensure the lowest fare for your selected itinerary, including splitting tickets, consolidator fares, and available discounts.

Involvement device – An element of direct mail that gets the reader involved in the process of evaluating and/or responding to the solicitation.

Itinerary – A list of a tour’s or entire trip’s schedule and major travel elements.

Jet Bridge – An enclosed, movable connector which extends from a terminal gate to a plane, allowing passengers to board and disembark without having to go outside.

Jet lag – an upset of one’s biological clock, due to travel across many time zones; not all folks are affected by it.

Jones Act – a law dating back to 1886, that forbids foreign-flagged ships from carrying passengers between US ports with no foreign port stops in-between.

Judgment sample – A sample based on the researcher’s choice of subjects for a study.

Jump Seat – A flight term referring to an auxiliary (extra) seat for persons who are not operating the aircraft, such as the cabin crew or perhaps a trainee.

Kilometer – a measure of distance used in almost all other countries, at about 5/8 mile.

King room – a hotel room with a king bed.

Knot – a nautical measure of speed equaling approx. 1.5 mph. A ship traveling at 15 knots is traveling at about 22 mph.

Kph – kilometers-per-hour – land speed measurement in most other countries. 60 kph equals approx. 36 miles-per-hour.

Land arrangements – all the details of a land portion of a trip (hotel, car, tours, sightseeing, etc.).

Land Destinations – A land destination or travel destination is a place to which one is journeying, typically for its inherent or exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure, adventure and amusement.

Land operator – See receptive operator.

Land Transfers – travel by train, bus, limo or taxi to and from an accommodation, plane or cruise ship.

Land-only – a rate that does NOT include airfare; usually includes most other land-based charges such as accommodations, transfers, taxes, and perhaps other optional items like theme park tickets, rental care, etc.

Last-seat availability – the ability of a travel agent to get, literally, the ” last seat ” for you on a particular flight, either at a certain fare or actually the last remaining seat on an aircraft. See “direct access”.

Late booking fee – a fee due if travel arrangement are made at the last minute. Normally covers express delivery of documents and other last-minute arrangements that may have to be made by a tour operator.

Late Checkout – A more exclusive perk for some guests that allow a few extra hours to check out from the normal hours.

Latitude – imaginary horizontal lines of angular distance, measured in degrees north or south of the equator.

Layover – a period of time spent during a trip, sometimes overnight, while waiting for a transportation connection – usually a change of planes.

Layover – The period of time spent between connecting flights.

LDW – loss damage waiver – additional insurance pertaining to car rentals, covering theft and vandalism in addition to accident damage.

Lead-in price – the lowest available price for a travel product, often pertaining to cabins on a cruise ship. Usually, there are only a few staterooms available on board each cruise liner in this category, but often better accommodations are only slightly higher in price. Rock-bottom price shoppers normally insist on these rates, though they sell out quickly.

Leeward – the side of a ship or an island that is located opposite from the direction of the prevailing wind -the “Leeward Islands” in the Caribbean for example.

Leg – Portion of a journey between two scheduled stops.

Leisure travel – Usually signifies traveling for relaxation, vacation, or to visit friends/family. Travel for pleasure as opposed to business.

Letter of agreement – A letter from the buyer to the supplier accepting the terms of the proposal. This may also be the supplier’s first proposal that has been initialed by the buyer.

Lido deck – usually the deck on a cruise ship that surrounds the pool area.

Limited service hotel – a hotel property without a restaurant.

List broker – A seller of mail lists for direct marketing.

Load factor – The number of passengers traveling on a vehicle, vessel, or aircraft compared to the number of available seats or cabins.

Locater map – A map of an area or a city, showing locations of attractions and hotels.

Lodging – Any establishment that provides shelter and overnight accommodations to travelers.

Logistics – Management of the details of an operation.

Low season – the period when a destination experiences its lowest prices and the fewest number of guests.

Low season – See off peak.

Lower (bed) – in a cruise stateroom, the bed(s) on the floor as opposed to the higher bunks (uppers), if any. On many ships, two lowers can be arranged to make a king or queen bed.

Lowest available fare – the current, lowest airfare available for purchase right then.

Lowest available fare – The most inexpensive flight currently available.

Lowest fare – the lowest published airfare between two cities; may not have seats available at that fare, as the airlines usually have a limited number of those seats on any given flight.

Luxury class – the most expensive, high-class accommodations or category of fare.

Luxury Cruise – Luxury cruises are the most comfortable and convenient way to see the world. Ships are usually smaller in size so the ratio of crew and staff to guests is generally higher than other cruise ships offering that premium service and attention to detail to be expected of exquisite vacations.

Luxury Ocean Cruise – a luxury ocean cruise is an ocean cruise on a luxury cruise ship or luxury cruise liner or passenger ship used for pleasure voyages, where the voyage itself and the ship’s amenities are a part of the experience, as well as the different destinations along the way.

Luxury River Cruise – a luxury river cruise is a river cruise on a luxury cruise ship or luxury passenger ship used for pleasure voyages, where the voyage itself and the ship’s amenities are a part of the experience, as well as the different destinations along the way.

Luxury travel – while luxury travel is completely subjective to the traveler, it can be loosely defined at travel that constitutes the state of great comfort and extravagant living.

Luxury vacations – a luxury vacation is a vacation that encompasses a state of great comfort and extravagant living.

Macro-environment – The broad forces in society and the business world that impact most companies.

Management Company – A firm that owns several lodging properties.

Manifest – Final official listing of all passengers and/or cargo aboard a transportation vehicle or vessel.

Market demand – The amount of a specific product or service that may be purchased during a certain period of time in a particular geographic area.

Market forecast – The realistic demand within a given time period for the products produced by all companies within a certain industry or product category.

Market – All existing and potential customers for a product or service.

Marketing mix – The 4 Ps of marketing- product, price, promotion, place (distribution).

Marketing plan – A written report that details marketing objectives for a product or service, and recommends strategies for achieving these objectives.

Marketing research – The function that links the consumer, customer, and public to the marketer through the systematic gathering and analyzing of information.

Markup pricing – Pricing a product by adding a standard markup to costs. Also called cost-plus pricing.

Markup – A percentage added to the cost of a product to achieve a selling price.

Master account – The guest account for a particular group or function that will be paid by the sponsoring organization. See folio.

Maximum stay – The longest period of time a traveler can stay at a particular destination and still qualify for the promotion or discounted fare.

Media – Communications channel such as broadcast (radio, TV), print (newspapers, magazines, direct mail), outdoor (billboards), and multimedia (Internet).

Meet-and-greet service – A pre-purchased service for meeting and greeting clients upon arrival in a city, usually at the airport, pier, or rail station, and assisting clients with entrance formalities, collecting baggage, and obtaining transportation.

Meeting/conference tour – A tour designed around a specific meeting or conference for the participants.

Microenvironment – Those forces close to a company that impact operations and marketing programs.

Midships – Directional term. Amidships, sometimes termed midships, is the center of the vessel or aircraft.

Minimum connect time – defined as the minimum time necessary between connecting flights – 30 minutes domestically, usually – ideally, at least an hour. The shortest time required in order to successfully transfer to a connecting flight. It is recommended to select a connecting flight that exceeds the minimum connection time.

Mission statement – The concise description of what an organization is, its purpose, and what it intends to accomplish.

Modified American plan (MAP) – meal plan that includes two daily meals, usually breakfast and dinner.

Motorcoach tour operators – Tour operators that own their own motorcoaches.

Motorcoach Tour – A tour that features the motorcoach as the form of transportation to and from destinations.

Motorcoach – A large, comfortable bus that can transport travelers and their luggage long distances.

MST – Mountain Standard Time.

Multi-day tour – A travel package of two or more days. Most multi-day tours are escorted, all-inclusive packages.

Multigenerational Travel – multigenerational travel is a travel category referring to travel with parents, siblings, kids, grandkids, and assorted family members with the goal to broaden horizons, provide opportunities to reconnect and provide an enriching assortment of shared experiences.

Murder-mystery tour – A tour that features a staged “murder” and involves travelers in solving the crime.

Mystery tour – A journey to unpublicized destinations in which tour takers aren’t told where they will be going until en route or upon arrival.

NACTA – National Association of Career Travel Agents – trade group representing primarily independent and home-based agents, now part of ASTA.

National tourism organization (NTO) – A federal-government-level DMO that promotes country as a travel destination.

Nautical Mile – Unit of length that is about one minute of arc of latitude along any meridian, but is approximately one minute of arc of longitude. Air-Sea distance measurement of approx. 1.1 statute miles.

Negotiated Rate – A discounted rate offered to a company based on the volume of business you agree to provide the selected vendor.

Net fare, net rate – Implies the commission has already been added to the price of the fare.

Net wholesale rate – A rate usually slightly lower than the wholesale rate, applicable to groups of individuals when a hotel is specifically mentioned in a tour brochure. The rate is marked up by wholesale sellers of tours to cover distribution and promotion costs.

Niche market – A highly specialized segment of the travel market, such as an affinity group with a unique special interest.

No show – a passenger who doesn’t show for a flight, hotel, or rental car booking. A guest with confirmed reservations who does not arrive and whose reservation was not canceled.

Non Stop Flight – Do not land in between your departure and arrival destinations. (I.e. San Francisco to New York)

Non-Changeable Ticket – A ticket that cannot be exchanged for a different route or flight once it’s been purchased.

Non-refundable – a fare that cannot be refunded either in cash or via a credit card credit; very seldom is there an exception.

Non-Refundable Ticket – A ticket that cannot be returned for cash or credit once it’s been purchased, but may be changeable for a fee.

Nonstop – A flight that travels directly to its destination without connections or layovers.

Non-transferable – A ticket that can only be used by the person who was originally scheduled to fly at the time of purchase.

NTSB – National Transportation Safety Board; investigates accidents and other incidents related to public transportation.

Objective and task method – A process for creating a promotion budget that sets objectives first, then defines the tasks needed to achieve those objectives, and then commits funds necessary to perform the tasks.

Occupancy rate – the percent of hotel rooms expected to be filled during a specific time period.

Occupancy – The percentage of available rooms occupied for a given period. It is computed by dividing the number of rooms occupied for a period by the number of rooms available for the same period.

Ocean view cabin – a cabin aboard a cruise ship with a window, such as a porthole or picture-window, and perhaps a balcony/verandah.

OCV – ocean view, usually in reference to a hotel room.

Offline connection – a change of aircraft also involving a change of carriers.

Off-peak – A less expensive time to travel as result of lower consumer volume during these periods.

On-site guide – A tour guide who conducts tours of one or several hours’ duration at a specific building, attraction, or site.

Onsite – An on-site is an expert travel provider that lives in the country they serve and has firsthand knowledge and long-standing relationships with all aspect of travel in their country.

Open jaw – a trip in during which there is no travel by air between two cities, such as a flight to Washington DC, then travel by rental car to Charlotte, NC, then a return by air from Charlotte back to the original departure city.

Open return – an air ticket with no return date specified. Rarely done these days, usually quite expensive and not allowed on most discounted fares.

Open-end question – A question that allows the respondent to provide a free-response answer.

Open-jaw itinerary – A travel routing design that departs from one location and returns to another. For example, travelers may fly into one city and depart from another one. Or a traveler may purchase round-trip transportation from the point of origin to one destination, at which another form of transportation is used to reach a second destination, where the traveler resumes the initial form of transportation to return to the point of origin.

Operations – Performing the practical work of operating a tour or travel program.

Operator – a company providing transportation or travel related services (airline, cruise line, railway, hotel, car Rental Company, etc.).

Operator – See Tour Operator.

Option date – drop dead date on which a reservation must be deposited or cancellation will result.

Optionals – Optional tour features that are not included in the base tour price, such as sightseeing excursions or special activities.

OTA – Online travel agencies, examples include Priceline, Expedia and Orbitz

Outbound – the departure leg of a journey.

Outbound operator – A company that takes groups from a given city or country to another city or country.

Outbound tour – A tour that takes travelers out of the area, usually from a domestic city to another country.

Outside cabin – see “ocean view ” cabin.

Outside salesperson – job description of a travel agency employee who sells travel but is not based primarily in the agency location most of the time.

Overbook – Accepting reservations for more space than is available.

Overbooking – the practice of selling more airline seats than are available on a specific flight, to make up for no-shows. Usually backfires on the carrier and at times can create much consumer ill-will. Requires passengers to be “bumped” – not always voluntarily. To some extent, happens in the hotel industry as well.

Overhead – Those fixed costs involved in regular operations, such as rent, insurance, management salaries, and utilities.

Override – A commission over and above the normal base commission percentage.

Packaged travel – A package in combination of two or more types of tour components into a product which is produced, assembled, promoted and sold as a package by a tour operator for an all-inclusive price.

Passenger facility charge (PFC) – a fee for the use of many airports, added in to the cost of an air ticket – another name for an additional tax on travelers.

Passenger name record (PNR) – The official name of one’s reservation in a computer reservation system (CRS).

Passenger vessel – Ships, yachts, ferries, boats, etc.

Passport/visa service – a service that will take your passport and hand carry, if necessary, to the appropriate embassy in order to expedite a visa. Can be expensive if you have waited until the last minute to obtain a travel visa.

Patronage Program – A program that rewards the customer for loyalty and repeat purchase, such as frequent-flyer programs.

Peak season – A destination’s high season when demand is strong. Also called the high season.

Peninsula – A piece of land that is connected to a mainland or larger piece of land on only one side, while the other sides are surrounded by water.

Per Diem – “by the day;” in the cruise industry, the per-day cost of a cruise, per person.

Per-capita costs – Per-person costs.

Per-capita tour – See scheduled tour.

Perceived value – The ratio of perceived benefits to perceived price.

Personal effects coverage – Additional car rental insurance covering loss of personal property from the rented vehicle.

Point-to-point – refers to the fares between two cities; the service between two cities without additional segments or any continuation.

Port – the place where a ship docks; a place visited by cruise ship; the left side of a vessel.

Port charges/taxes – fees levied by local authorities upon the cruise lines for each passenger visiting a port of call, normally added to the total cruise fare.

Port of Debarkation – Port of Debarkation is the geographic point where personnel arrive on a cruise vessel

Port of Embarkation – Port of Embarkation is the geographic point where personnel depart on a cruise vessel

Port of entry – Destination providing customs and immigration services.

Port-Directional – When facing forward, the side of the ship or aircraft that is on the left.

Porter – A person who handles luggage at an airport, train station, etc.; also called skycap or baggage handler.

Porthole – usually a round, sealed window in a shipboard stateroom.

Posada – a small country hotel (Spanish).

Positioning strategy – The development of a clear, unique, and attractive image for a company and/or product in the minds of target customers.

Positive space – space aboard a ship or aircraft that can be confirmed ahead of time.

Post-Cruise Vacation – a post-cruise vacation is a vacation or getaway prior to a cruise in the town or region of the port of debarkation of the cruise.

PPDO – per person, double occupancy. Most tours and cruises are quoted this way; the average cost to stay in a particular location per day.

Pre- and post-trip tour – An optional extension or side trip package before and/or after a meeting, gathering, or convention.

Pre-Cruise Vacation – a vacation or getaway prior to a cruise in the town or region of the port of embarkation of the cruise.

Pre-deduct commission – When a distributor such as a travel agent takes up front the commission on a sale and sends the supplier the balance of the sales price.

Preferred Supplier – The selection of specific supplier(s) for priority promotion to customers and/or integration in travel packages in exchange for reduced rates and/or higher commission.

Preferred Vendor – The vendor(s) a company specifies as their first choice for travelers.

Preformed group – A pre-existing collection of travelers, such as affinity groups and travel clubs, whose members share a common interest or organizational affiliation.

Prepaid ticket advice – a form used when purchasing an air ticket to be picked up and used by someone else at another airport. E-tickets have reduced the need for this greatly.

Primary research – The collection of data specifically to solve the marketing problem at hand.

Prix fixe – meals offered at a fixed price, usually fairly low, consisting of several courses with no substitutions allowed. Common in Europe.

Profit margin – A dollar value that represents the markup of a product’s price over its costs.

Promotion mix – Promotion tools including advertising, direct marketing, sales promotion, and public relations.

Promotional group tour – A travel package composed of tour elements that match the specific needs and wants of niche customers who aren’t part of an organized or preformed group.

Promotional partnership – The combination of two or more companies to offer special incentives to customers.

Prop – referring to propeller-driven aircraft.

Property – A specific lodging structure, such as a hotel, and the ground on which it is built.

Property – A general term that may be used by a place of accommodation that denotes the facility.

Protection overbooking – The practice of blocking space that will likely be in excess of what will actually be needed.

Pseudo-agent – someone claiming to be a travel agent who really isn’t.  They often produce bogus ID cards, and can disappear when problems arise!

PST – Pacific Standard Time.

Psychographics – Measures of a person’s lifestyle. See also AIO variables.

Public relations (PR) – A management function that determines the attitudes and opinions of an organization’s publics, identifies its policies with the interests of its publics, and formulates and executes a program of action to earn public understanding and goodwill.

Public tours – See scheduled tour.

Published fare – an airfare that is listed in the carrier’s tariff.

Pull strategy – A marketing approach that creates demand at the customer level by generating awareness, interest, and desire so customers pull a product through a distribution channel by demanding it.

Purser – aboard ship, the person responsible for providing a wide array of services such as information, making change, stamps, etc. Found at the purser’s desk.

Purser-(Airline) – On a flight, the purser is the head flight attendant, responsible for overseeing the attendants and making sure travelers’ needs are met.

Push strategy – A marketing approach that creates demand at the distributor level by providing resellers with an incentive to push (sell) a product to end consumers.

Quad – a room suitable for four persons.

Quay – a pier – pronounced the same as “key”.

Query – The process of sorting and retrieving information from a database.

Quid – a monetary term for a British pound sterling.

Quota sample – A research sample that involves forming groups based on certain characteristics. A random sample can then be selected form the quota segments.

Rack rate – The published (brochure) rate for a travel component. The price of a hotel prior to discount.

Rate desk – the office of an air carrier that calculates fares for passengers and travel agents.

Reach – The measure of how many people in a market will be exposed to a certain advertisement via a specific medium.

Reasonable number – A forecast of the break-even point for a tour.

Rebate (ing) – the practice of returning part of an agency’s commission on a scale back to the client in the form of a rebate or “discount.” The trade-off is usually little or no personal/customer service. This is practiced often by “800 ” number travel sellers and others who deal in huge volume.

Receptive operator – A local tour company that specializes in services for incoming visitors, often for tour operator groups.

Reconfirm – to double-check a reservation.

Record locator – The number assigned to a reservation in the airlines number. This number is unique, as it will never be assigned again.

Record locator – the number assigned to one’s reservation in an airline’s computer system.

Red-eye flight – An overnight flight that leaves at night and arrives early the next morning.

Referral agent/agency – an ” agent ” that refers business to a travel agency in return for a commission or fee – often as part of a card mill operation

Registry – the formal registration of a ship’s ownership, and the country it is registered in (such as Panama, Liberia, Norway, etc.).

Reissue – the generation of a new ticket that is exchanged for another, due to a change of plans, dates, flights, etc. May involve additional fare, penalties and fees.

Relationship marketing – The process of building and nurturing ongoing, solid relationship with customers.

Repositionin g – the moving of a cruise ship to another home port for all of part of a season, such as the repositioning of ships to Alaska for the summer. Often these cruises are excellent bargains, but will involve one-way airfare home from the port of debarkation.

Res – short for “reservation”.

Research constraints – Those issues, such as cost and timing that will limit the scope of marketing research.

Reseller – See retailer and wholesaler.

Reservation fee – A customer payment for a certain percentage of the travel package price that’s made immediately after booking.

Responsible Tourism – Travel that extends beyond being merely environmentally responsible, to being culturally-conscious and economically-aware, locally.

Retail price – The actual price a customer pays for a travel element or tour.

Retail tour – See scheduled tour.

Retailer – A middleman, such as a travel agent, who sells directly to the customer.

Retirement travel – retirement travel is a category of travel referring to when a traveler is has retired from a career and commences to travel.  Travel done after retirement age.

Rollaway – a cot or other bedding that can be added to a hotel room to accommodate another guest. There is often an extra charge for this.

Romantic Destinations – romance destination and romance travel is a category of travel that involves travel involving a feeling of excitement and mystery associated with love and often refers to travel associated with a wedding, honeymoon, wedding anniversary, babymoon or another type of romantic getaway.

Room Night – In the hotel (hospitality) industry, a room night, room/night occupancy, is a measure of occupancy where a room is the unit of measure.

Room Occupancy – In the hotel (hospitality) industry, a room night, room/night occupancy, is a measure of occupancy where a room is the unit of measure.

Room rates – The various rates used by lodging properties to price rooms. These include- day rate (usually one half the regular rate for a room used by a guest during the day up to 5 p.m.-sometimes called a use rate), flat rate (a specific room rate for a group agreed upon by the hotel and group in advance), group rate (same as flat rate), net group rate ( a wholesale rate for group business to which an operator may add a markup if desired), net wholesale rate ( a rate usually lower than the group rate and applicable to groups or individuals when a hotel is specifically mentioned in a tour folder), and published rate ( a full rate available to or advertised to the public-also called the rack rate.)

Rooming list – A printout of the names of all tour participants that also lists special lodging requests and provides a spot for the hotel or cruise ship to fill in the passenger’s room number.

Round trip – A flight to a single destination and a return.

Run-of-house (ROH) – refers to a hotel room, the type of which is assigned at the discretion of the hotel shortly before you arrive. Usually, the rates are lower.

Run-of-ship – cabin is assigned at the last moment, giving the cruise line the ability to shift accommodations as needed. Usually, you are guaranteed a minimum category of cabin, and sometimes get an upgraded stateroom at no additional cost. Most upgrades are from inside-to-inside cabins, or from outside-to-outside but occasionally an inside-to-ocean view upgrade will occur. It is not always worth the gamble though.

Run-of-the-house rate – A flat rate for which a lodging property agrees to offer any of its available rooms to a group. Final assignment of the rooms is at the discretion of lodging management.

Sabre® – A computerized travel reservation system.

Safaris – Today the negative hunting connotations of the word ‘safari’ are being rapidly replaced by more modern associations with socially and environmentally responsible travel. Safari travel typically implies that the journey will include game viewing and some time spent in wilderness areas (game reserves and national parks). A traditional is usually focused on seeing wildlife, but safaris are definitely not limited to game viewing.  Safaris are now for admiring wildlife and birds in the wild, along with a host of other adventures. Safaris have largely developed into vacation trips that actually benefit the wildlife by supporting local conservation efforts and wildlife sanctuaries. As opposed to hunting the animals, visitors get to encounter them and help make a difference in protecting the species. Safari companies either actively contribute towards conservation projects or help generate tourism revenue which is used to manage wildlife projects and game reserves. The modern safari is also a socially responsible journey designed to interact ethically with local communities and have a positive impact on local economies. The cultural interactions offered by reputable safari operators do not exploit local people. The local communities benefit from sustainable tourism through employment and financial gains from selling goods and services.

Sales margin – A term used by resellers to describe profit as a percentage of sales revenue.

Sample – The portion of a population chosen to represent the population being studied for research.

Saturday night stay – A requirement by the airlines that your travel must involve a Saturday night stay over in order to obtain our lowest fare.

Saturday night stay – In order to receive a specialty fare, a Saturday stay over is sometimes required.

Scandals tour – A light-hearted history tour that shows locations where interesting scandals took place.

Scheduled carrier – An airline that offers regularly scheduled flights between destinations.

Scheduled flights – Air flights that are publicly scheduled and promoted by major airlines.

Scheduled tour – A tour that’s set in a tour operator’s regular schedule of tour departures and that’s often sold to the general public. Also called public tour or retail tour.

Sea bands – a product resembling a bracelet that is worn on the wrists and operates via acupressure.

Wearers claim that seasickness can be avoided by their use, thus eliminating the need for drugs such as Dramamine, etc.

Sea legs – the ability to move around on a ship without losing balance and without sea sickness.

Secondary information – Research data that was collected by another company or person and usually for a purpose that’s different than the research objectives and tasks at hand.

Sectioning system (GPS) – system of satellites that allows miniature radio receivers on earth to pinpoint one’s location within a few feet. Most cruise ships make use of this system to navigate the world’s oceans.

Segment – a “leg” or part of a journey, usually in reference to an air itinerary. One take-off and landing during air travel constitutes a “segment”.

Segment – One leg or portion of a trip. The segment begins when you board the plane and ends when you de-board the plane. (I.e. A connecting flight from San Francisco to New York through Chicago equals 2 segments)

Self-drive – a rental car (British term).

Service non comprise – in French, meaning “service not included”.

Shells – Preprinted brochures with photos, illustrations, and graphics but no text; also called slicks.

Shore excursio n – tours that are purchased as an option when visiting ports of call while on a cruise; can sometimes be bought before you cruise.

Shore excursion – A land tour, usually available at ports of call, sold by cruise lines or tour operators to cruise passengers.

Shoulder season – a period of time between high and low seasons, where prices at a destination are between their highest and lowest, and the crowds are thinner.

Shoulder season – Those periods between the peak and off season when destination demand is moderate.

Sightseeing companies – Organizations that provide local guided tours.

Sightseeing guide – See driver/guide.

Sightseeing tour – Short excursions of usually a few hours that focus on sightseeing and/or attraction visits.

Simple random sample – A sample that draws a group of respondents randomly from all members of the population.

Single Room – A room that is only guaranteed to comfortably accommodate one guest. May also be called a “Standard Room.”

Single Supplement – An additional charge added to a solo traveler, when prices were originally quoted for dual occupancy.

Sleeper – the sleeping compartment aboard a train.

Soft adventure – an outdoor travel experience that is not especially physically demanding, such as a canyon horseback trail ride or a hot-air balloon flight.

Sommelier – A wine professional, usually hired by the most upscale restaurants and establishments, on staff to primarily suggest wine and food pairing to patrons.

Spa – a resort area centered around a mineral springs, hot springs and the like, typically where one can find massage, hydrotherapy, exercise, steam baths, etc.

Special event tour – A travel package that features major happenings, such as concerts or sporting events, as the reason for the journey.

Special fare – Any fare that deviates from normal pricing (typically discounted).

Special interest tour – a tour catering to the needs of a specific interest, such as bird-watching, whale-watching, river rafting, mountain biking, rain forest exploration among many others.

Split itinerary – An itinerary in which part of the group does one thing while the other part does something else.

Split Ticket – Issuing multiple tickets for one round-trip journey. This is done to reduce the total cost of the entire reservation.

Sports Tourism – sports tourism refers to travel which involves either observing or participating in a sporting event staying apart from their usual environment.

Stabilizer – a device on most all cruise vessels, to reduce pitch and roll when at sea – the movement that can cause seasickness. Stabilizers are often pulled in at night in order to allow faster speeds when traveling between ports of call.

Standby – Referring to a passenger who does not have a confirmed seat on the intended flight.

Star Service – a critical guide describing in detail many hotel and cruise ship properties. Can be subjective, as it is based on someone’s opinion, but provides a travel agent with a non-commercial point-of-view.

Starboard – the right side of a ship.

Stateroom – A private cabin or compartment with sleeping accommodations on a ship or train.

Step-on guide – A tour guide who boards a motorcoach to give detailed, expert commentary about the city or area being visited.

Stern – the rear of a ship.

Stopover – a planned stayover in a city for a day or more, while enrooted to another destination. Sometimes adds significantly to the cost of an air ticket.

Strategic plan – A report that describes a company’s mission statement, goals, objectives and strategic actions.

Student visa – permission to enter a country, issued to a student, normally for the purpose of attending school in that country.

Subcontractor – A local operator who provides services for a wholesaler.

Suite – a hotel accommodation with more than one room, or sometimes a single room with distinct sleeping and living areas and often a kitchenette. A suite in a hotel or other public accommodation denotes a class of accommodations with more space and amenities than a typical accommodation room. Luxury or upscale accommodations often have a scaled range of suites progressively increasing in size, luxury and amenities starting with a junior suite and culminating in the largest and most luxurious suite which is often called a presidential or royal suite.

Supplier – any company that supplies travel and/or related services to the traveling public. The actual producer and seller of travel components.

Surface – travel over land that does not involve an aircraft.

SWOT analysis – A summary of a company’s strengths and weaknesses, and the environmental opportunities and threats that will most influence it.

T&E – Travel and Entertainment expenses.

Target market – The group of customers who will be the focus of a company’s marketing efforts.

Tariff – a schedule of prices/fares.

Telemarketing – Direct marketing via the telephone.

Tender – a small boat or ferry that carries passengers from an anchored cruise ship to the pier at a port of call. Many ships are too large for existing port facilities at some destinations, and so they anchor just off shore and “tender “their passengers in for their visit.

Terminal – A building where clients report for trips via train, plane, etc.; also called a depot or a station.

TGV – the term applied to the French high-speed train system.

Theme cruise – a cruise devoted to a specific interest, such as big bands, country western, Star Trek, exercise and weight-loss, cooking and cuisine, and many more. There is usually a theme cruise to suit just about any interest.

Theme tour – A tour that’s designed around a concept of specific interest to the tour takers, such as history or sports.

Through passenger – a passenger who is not disembarking at a particular stop while enrooted to the final destination.

Ticket stock – Blank airline tickets.

Tickler system – A method for monitoring reservations and payments that’s arranged by date and points out late payments so customers can be contacted.

Tiered override pla n – When commissions rise proportionately with a corresponding increase in sales.

Tiered pricing – When suppliers offer different prices to receptive operators, tour operators, and group leaders, so each party can earn a profit by marking up the supplier’s price while still offering a fair price to customers.

Tour broker – See tour operator.

Tour catalog – A publication by tour wholesalers listing their tour offerings. Catalogs are distributed to retail agents who make them available to their customers. Bookings by retail agents are commissionable.

Tour Company – A tour company or tour operator typically combines tour and travel components to create a packaged vacation. They advertise and produce brochures to promote their products, vacation and itineraries.

Tour conductor – the person who accompanies and is in charge of a tour, often on a motor coach tour. See tour director.

Tour departure – The date of the start by any individual or group of a tour program or, by extension, the entire operation of that single tour.

Tour director – Also called tour manager, tour conductor, and tour escort. The person who is responsible for a group on tour and for most aspects of a tour’s execution.

Tour escort – See tour director.

Tour guide – A person qualified (and often certified) to conduct tours of specific locations or attractions.

See also step-on guide, city guide, on-site guide, and docent.

Tour manager – See tour director.

Tour manual – A compendium of facts about a destination, tour procedures, forms, and other information that a tour operator gives to its tour directors.

Tour menu – A menu that limits group clients to two or three choices.

Tour operator – A person or company that contracts with suppliers to create and/or market a tour and/or subcontract their performance.

Tour order – A voucher given to the purchaser of a tour package that identifies the tour, the seller, and the fact that the tour is prepaid. The purchaser then uses this form as proof of payment and receives vouchers for meals, porterage, transfers, entrance fees, and other expenses. See also voucher.

Tour planner – A person who researches destinations and suppliers, negotiates contracts, and creates itineraries for travel packages.

Tour rate – See group rate.

Tour series – Multiple departures to the same destination throughout the year.

Tour – A prearranged, prepaid journey to one or more destinations that generally returns to the point of origin, is usually arranged with an itinerary of leisure activities, and includes at least two travel elements.

Tourism – The business of providing marketing services and facilities for leisure travelers.

Tourist card – a card issued to a visitor in lieu of a visa, usually for a short duration visit.

Tourist – This is the majority of adult travelers, when not vacationing. Tourists may be couples, families, or just a person or two who visit locations.

Tours – a tour is a journey for pleasure which includes the visiting of a number of places in sequence, especially with an organized group often led by a guide.

Tracking study – A survey of customers before and after implementing a promotion campaign to assess changes in consumer behavior.

Trans-canal – passing through the Panama Canal.

Transcon – Having to do with crossing a continent. For example, travel of this sort would be from one end of a continent to another.

Transcontinental – Having to do with crossing a continent. For example, travel of this sort would be from one end of a continent to another.

Transfer – Local transportation and porterage from one carrier terminal to another, from a terminal to a hotel, or from a hotel to an attraction.

Transient Occupancy Tax – Also known as a Bed Tax, it is a City or County tax added to the price of the room.

Transient – A person who stays in a place for just a short while; not a permanent resident, such as a visitor or tourist.

Transit visa – A visa allowing the holder to stop over in a country or make a travel connection or a brief visit.

Transportation – Any method of moving travelers from one point in a journey to another, such as air, ship, rail, and motor coach travel.

Travel advisor – a travel advisor simplifies the time-consuming and complicated process of planning travel for their customers in addition to providing consultation services and entire travel packages. They may book flights, cruises, rental cars and hotels, as well as resort stays and events. Agents cater to a wide demographic, serving both individuals and corporations. They may also concentrate in a special segment of travel; many advisors specialize in leisure, business or group travel, or destination-specific journeys.

Travel advisory – a travel warning issued by the US Department of State, indicating a special caution should be taken in a country due to political unrest, natural disaster, or other special situation. These can be obtained from any good travel agent, on any area you are considering visiting.

Travel agency – Usually used in the travel industry to refer to an ARC-appointed storefront retailer.

Travel agent – A person or firm qualified to arrange for lodging, meals, transportation, cruises, tours, and other travel elements, typically on a commission basis. A travel agent simplifies the time-consuming and complicated process of planning travel for their customers in addition to providing consultation services and entire travel packages. They may book flights, cruises, rental cars and hotels, as well as resort stays and events. Agents cater to a wide demographic, serving both individuals and corporations. They may also concentrate in a special segment of travel; many agents specialize in leisure, business or group travel, or destination-specific journeys.

Travel component – Transportation, lodging, dining, attractions, entertainment, guide services, and other travel elements offered as part of a travel package.

Travel Destination – a place to which one is journeying.

Travel Experience – A travel experience or experiential travel (also known as immersion travel) as it is commonly referred to, is a form of tourism in which people focus on experiencing a country, city or particular place by connecting to its history, people and culture.

Travel Institute – the primary educational and certification arm of the travel industry. Was formerly the “Institute of Certified Travel Agents” (ICTA), located in Wellesley, Mass.

Travel Insurance – Travel insurance is insurance that is intended to cover medical expenses, trip cancellation, lost luggage, flight accident and other losses incurred while traveling, either internationally or within one’s own country.

Travel Itinerary – a travel itinerary is a travel plan or organization of your travel and involves all of the details, times and dates concerning things like airline, cruises and train transportation confirmations, hotel, villa and accommodation reservations, rental car information, restaurant reservations and much more.

Travel Policy – A fluid internal document, pertinent to the company’s culture that outlines the guidelines for business travel and expenses within a company.

Travel rewards – Travel reward programs are often referred to as a loyalty rewards program, and they are generally a campaign devised to generate repeat customers for a particular company by offering a point gratification system for the customers’ business. They are also meant to provide customers with a “thank you” for their loyalty to a company’s product or service. That benefit is typically some sort of discount on certain items or services. Travel specialist – a travel specialist is a travel agent or travel advisor that concentrates in a special segment of travel; many travel agents or travel advisors specialize in leisure, group or business travel, or destination specific travel.

Travel Tours – a travel tour is a journey for pleasure which includes the visiting of a number of places in sequence, especially with an organized group often led by a guide.

Traveler – One who travels.

Travelogues – Many travel websites are online travelogues or travel journals, usually created by individual travelers and hosted by companies that generally provide their information to consumers for free. These companies generate revenue through advertising or by providing services to other businesses. This medium produces a wide variety of styles, often incorporating graphics, photography, maps, and other unique content.

Trip director – An escort for an incentive company. Larger companies reserve this title for the person who directs all personnel and activities for a particular incentive trip.

Trundle Bed – Bed that stores itself under another bed, usually on casters. Often found in smaller hotel rooms or in cramped transport accommodations.

Turn – Airline parlance. A flight that leaves base and returns back to base in the same day. Also known as a turnaround.

Turnaway – A potential reservation that couldn’t be satisfied because the tour (or hotel, ship, etc.) was fully booked.

Twenty-four hour time – used extensively in Europe and other countries, 1pm becomes 1300 hours, 4pm is 1500 hours, etc., up to 2359 ( 1159pm ). Midnight is then considered 2400 or “zero ” hours. 1-20am is then 0120 or “one hour, twenty minutes “and so on. Most schedules and timetables in the majority of other countries are listed in the 24-hour format.

UNESCO World Heritage Sites – a UNESCO World Heritage Site is a place (such as a building, city, complex, desert, forest, island, lake, monument, or mountain) that is listed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as being of special cultural or physical significance.

Unlimited mileage – No mileage restriction when renting a car.

Unrestricted fare – an airfare that has no special advance purchase, Saturday stay or certain days to travel requirements, and is usually refundable. Many full coach and most first-class fares are unrestricted. An airfare with no limitations. It is typically refundable and has no blackout days.

Upgrade – To move to a better accommodation or class of service.

USTOA – United States Tour Operators Association – a trade association which requires its members to be very financially stable and to have a million dollars or more in funds set aside for consumer protection against defaults. Visit www.ustoa.com for more information.

Value added tax (VAT) – a tax on goods in Europe, which under certain circumstances can be refunded.

Value season – similar to shoulder or low season, when pricing is lower. See off season.

Value – The relationship between the benefits associated with a product or service and the costs of obtaining the product or service. See also perceived value.

Value-added tax (VAT) – A type of tax system which adds a fixed percentage of taxation on products and services at each step of production or service delivery.

Value-based pricing – Pricing a product based on buyer perceptions of value rather than actual product costs.

Variable costs – Costs that change with sales or production levels.

Variance report – A summary of how much a company has gone above or below budget.

Verandah – a roofed-porch, such as connected to a cruise ship stateroom.

VIA rail – the Canadian railway system.

Villas – a large and luxurious country residence. A villa is a fancy vacation home. The word has been around ever since ancient Roman times to mean “country house for the elite.” In Italian, villa means “country house or farm.” Most villas include a large amount of land and often barns, garages, or other outbuildings as well.

VIP experiences – a VIP Experience is the most exclusive way to go behind the scenes or experience a travel destination, accommodation or mode of transportation.

Visa – usually a stamp in a passport allowing entry into a country for a specific purpose and a finite amount of time.

Visa service – a service that can expedite the processing of a visa, sometimes even at the last minute. A fee is charged that varies, depending on the nature of the service needed. Visas are usually stamped into the pages of a valid passport and are issued for varying reasons and periods of time. Not all countries require them, especially for United States Citizens.

Volume incentive – See override.

Volume purchase – The purchase of large quantities of a product or service.

Voucher – Documents that are exchanged for goods and service to substantiate payment that will be or already has been made.

Voyage – a voyage is a long journey involving travel by sea or in space.

Waitlist – A list of clients awaiting transportation or accommodations at times when they are not available. Waitlisted clients are confirmed as a result of subsequent cancellations.

Waiver – a written acknowledgement that a passenger has declined something, such as insurance coverage for a trip, for example. Also, the formal acknowledgement of the waiving or dismissal of a requirement, such as a waiver of a penalty for late booking, etc.

Waiver – A written acknowledgement that a passenger has declined something.

Walk-up – one who purchases an air ticket at the last moment, usually at the airport ticket counter.

Wants – Ways in which a person satisfies a basic need.

Wellness Travel – wellness travel is a category of travel for the purpose of promoting health and well-being through physical, psychological, or spiritual activities

Wet bar – the area of a hotel room that has a bar or other counter space with running water, used for the preparation of drinks.

Wholesale – Sale of travel products through an intermediary in exchange for a commission or fee generally at reduced tariffs.

Word-of-mouth promotion – Personal communication about a product or service from one customer to another.

World Travel Guide – a yearly publication that provides detailed information on most every country in the world, with entries on currency, transportation, climate, visa and passport requirements, sightseeing opportunities, etc. A primary book of knowledge for the professional travel agent.

Yield management – Calculating and analyzing the profits earned per customer.

World Travel Agency, LLC is owned and operated by Michael and Cheryl LaBaw. We are a husband and wife team dedicated to working together with our clients to insure they travel well. World Travel Agency, LLC is an independent affiliate of Andavo Travel, a Virtuoso® Member. Travel should be more than just a journey, it should be a series of unforgettable experiences. We work hard to ensure our clients’ trips are always stimulating, authentic and – above all else – fun... READ MORE

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travel agent

Definition of travel agent

Examples of travel agent in a sentence.

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'travel agent.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1885, in the meaning defined above

Articles Related to travel agent

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A tale of two variants

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travel agency

Cite this Entry

“Travel agent.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/travel%20agent. Accessed 31 Mar. 2024.

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Meaning of travel agency in English

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• air corridor
• amenity kit
• caravanning
• high season
• phrase book
• post-holiday
• put something up
• ranger station
• tourist trap
• trailer park

You can also find related words, phrases, and synonyms in the topics:

travel agency | Intermediate English

Travel agency | business english, examples of travel agency, translations of travel agency.

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a bitter pill (to swallow)

something that is very unpleasant but must be accepted

Sitting on the fence (Newspaper idioms)

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Where is the Francis Scott Key Bridge? What to know about collapsed Baltimore bridge

The collapse of the Francis Scott Key Bridge , a major transportation link in the Baltimore area, sparked a massive search and rescue effort early Tuesday morning.

The bridge has been a critical transportation passageway along the East Coast for decades. Video captured the collapse , after Singapore-flagged container ship, the Dali, collided with one of the bridge's pillars.

The ship had caught fire, and several vehicles fell into the river below.

Here's what to know about the Francis Scott Key Bridge.

Follow here for live updates → Baltimore's Key Bridge collapses after ship collision; rescue effort underway

Where is the Francis Scott Key Bridge located?

The bridge crosses over the Patapsco River on I-695 and is the final link on the Baltimore Beltway, according to the Maryland Transportation Authority .

It is the outermost of the three tollways that cross Baltimore's Harbor.

How long is the Francis Scott Key Bridge?

The 4-lane bridge structure alone is 1.6 miles long. The facility also includes the Curtis Creek Drawbridge. Including approach roadways, the entire stretch is around 10.9 miles long, MDTA said.

Why did a ship hit the Francis Scott Key Bridge?

The ship, a container vessel chartered by Maersk, apparently lost power a few minutes before striking the bridge, a senior U.S. official told USA TODAY .

No Maersk crew or personnel were onboard the vessel when it struck the bridge, according to a statement from the company. It was operated by a charter company, Synergy Group, and owned by Grace Ocean Pte., based in Singapore, and ultimately bound for Sri Lanka.

Accidents like this, called Marine casualties, are not uncommon, the official told USA TODAY, with an allision (an immobile object being struck by a ship) occurring about every 10 years or so. Investigators will likely look into the cause of the power outage and whether there was a mechanical failure on the ship.

How old is the Key Bridge in Baltimore?

The Francis Scott Key Bridge opened in March 1977, according to the Maryland Transportation Authority .

What type of bridge is the Francis Scott Key?

The steel-arched bridge was the second-longest continuous-truss bridge span in the world when it was built and remains the second longest in the United States and third in the world,  according to the American Civil Engineering Society .

When was the Francis Scott Key Bridge built?

Construction of the Francis Scott Key Bridge began in 1972.

Francis Scott Key Bridge has a deep history

According to the MDTA, the bridge crosses over the Patapsco River, near where Francis Scott Key, the bridge's namesake, was inspired to write the lyrics of the Star Spangled Banner.

Key is believed to have witnessed the bombardment of Fort McHenry on the night of Sept. 12, 1814, within 100 yards of the modern-day bridge. That battle is what inspired him to the national anthem.

How vital is the Francis Scott Key Bridge?

The bridge is critical to East Coast shipping. The port’s private and public terminals handled 847,158 autos and light trucks in 2023, the most of any U.S. port. The port also handles farm and construction machinery, sugar, gypsum and coal, according to a Maryland government website.