• English (CA)
  • Deutsch (DE)
  • Deutsch (CH)

Business tourism 101: All you need to know

What is business tourism.

  • To participate in internal meetings at different office locations
  • To meet business partners (clients or suppliers)
  • To go to conferences, exhibitions, trade shows, and other local or international business events
  • To take part in company retreats or incentive trips

Why is business tourism important?

  • Better understand common goals, needs, and challenges
  • Work together more efficiently
  • Easily share knowledge and ideas
  • Achieve important breakthroughs and solve problems faster

Traveler Street Coffee

See how to save money on business travel

What are the different types of business tourism, traditional business traveling, incentive trips, conference and exhibitions, how has business tourism evolved over the years.

Train Plane Travel

Make business travel simpler. Forever.

  • See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
  • Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
  • Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

Finance

Is inflation still impacting business travel prices? Key takeaways from our latest H1 2023 inflation report.

Guide Travel Analytics Microsoft 365 Oubzu87d1gc Unsplash

A quick guide to understanding business travel analytics

Aipartnership

TravelPerk and American Airlines Provide Modern Booking Capabilities Through NDC

  • Business Travel Management
  • Offset Carbon Footprint
  • Flexible travel
  • Travelperk Sustainability Policy
  • Corporate Travel Resources
  • Corporate Travel Glossary
  • For Travel Managers
  • For Finance Teams
  • For Travelers
  • Thoughts from TravelPerk
  • Careers Hiring
  • User Reviews
  • Integrations
  • Privacy Center
  • Help Center
  • Privacy Policy
  • Cookies Policy
  • Modern Slavery Act | Statement
  • Supplier Code of Conduct

Tourism Teacher

What is business tourism and why is it so big?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

In 2017, the world travel and tourism industry contributed more than $10 trillion dollars to the global economy. Of this amount, business tourism contributed a significant proportion, with a total of $1.23 trillion dollars.

Modern society transportation and infrastructure systems continue to revolutionise and therefore business tourism has the means to provide greater economic power than it has previously.

In this post, I will focus on the growing tourism industry of ‘business tourism’. I will explain what business tourism is, why business tourism is part of the tourism industry and provide a few examples of where business tourism takes place.

What is business tourism?

Definitions of business tourism, why is business tourism important, international exhibitors, corporate hospitality events, conferences, leisure time activities, benefits of business tourism, top business tourism destinations, business tourism in hong kong, business tourism in london, business tourism in new york, business tourism in toronto, business tourism in san francisco, business tourism: a conclusion, further reading.

business tourism. Business travel.

Business tourism, or business travel, is essentially a form of travel which involves undertaking business activities that are based away from home.

The  United Nations World Tourism Organization  (UNWTO) defines tourists as people ‘traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes’, thus making business an important and integral sector of the tourism economy.

Business tourism activities includes attending meetings, congresses, exhibitions, incentive travel and corporate hospitality.

Academically, there isn’t a huge amount of literature on the characterisation of ‘business tourism’ or ‘business travel’. However, to quote from Davidson (1994) ‘Business tourism is concerned with people travelling for purposes which are related to their work.’

Business tourism represents one of the oldest forms of tourism, man having travelled for the purpose of travel since very early times” (cited in Bathia, 2006, p.272). To elaborate, business tourism is a means of travel that takes place for the primarily importance of a work-related activity.

Often the term ‘business tourism’ is described as ‘business traveller/travellers’.

There is a strong and correlative relation amongst a country’s economy and business tourism.

Business travellers are less cost sensitive on their expenditure as they themselves generally devote only a fraction of the cost. Research has shown that business travellers spend up to four times more during their trip than any other types of tourists . In fact, early research by Davidson and Cope , discovered that the ratio of daily expenditure by business travellers to that of leisure is generally situated somewhat between 2:1 and 3:1.

Therefore, business tourism provides significant economic contributions to the local and global economy. Business tourism also promotes the development for advanced infrastructure and transportation systems which also benefits other forms of tourism as well as the local population .

Business tourism also supports the hospitality industry, i.e. hotel bookings and restaurant bookings. This form of tourism also supports leisure tourism as business travellers tend to combine both activities together. This is referred as ‘bleisure tourism’, the combination of ‘business’ and ‘leisure’.

Business tourism activities

business tourism. Business travel.

There are many forms of business tourism activities. Here I have demonstrated four key examples.

Business travellers may travel for the purpose of attending an exhibition. Exhibitions offer opportunities for businesses to connect with the international industry community. The exhibition industry entices two groups of people: those with something to sell and those who attend with a view to making a purchase of getting information.

Exhibitions come in all shapes and sizes depending on a person’s area of interest or work. As I have an interest in tourism I have attended a number of relevant travel exhibitions in recent years including ITB in Berlin and The World Travel Market in the UK.

business tourism. Business travel.

Throughout many business excursions, the business traveller will have some form of meeting to attend during the course of their trip. Meetings may be appointments with clients; a board meeting at the present company or interstate of international branches; or an orientation meeting with staff at a new branch. Meetings can take place face-to-face or electronically using means such as Skype or FaceTime.

Corporate hospitality is a form of business travel that takes place when a corporation invites their guests to attend an event or an organised activity at no extra charge.

Corporate hospitality is a valuable tool used by corporations to foster relations, both internal and external to the company or to brand in influential circles. The extent to which corporate hospitality can yield tangible and intangible benefits is covered really well in the bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack entitled Setting the Table: The Transforming Power of Hospitality in Business .

A conference is a formal meeting of people with a shared interest. Conferences may last a day or they may last several days.

Conferences are common across a number of industries. Having worked in academia for a number of years, I have attended and presented at many conferences such as the ICOT conference in Thailand in 2017 and the International Conference on Sustainable Tourism in Nepal in 2018. I even won the three minute thesis competition at a PhD conference that I attended at the University of Staffordshire!

There are also many conferences and get togethers for travel bloggers that I am interested, such as TBEX , Traverse and Travel Massive .

Often in the business tourism literature you will come across the term MICE. MICE is a reference for Meetings, Incentives, Conferences and Events. The term MICE has been recognised as ‘The Meeting Industry’ according to the United Nations World Tourism Organisation .

The MICE industry contributes significantly to the wider business tourism sector. It is becoming increasingly recognised as a prominent part of the industry and is beginning to receive growing attention amongst the academic community. You can read a detailed article about MICE tourism here.

tourism with business

Along with the examples demonstrated above, business travellers also participate in leisure activities outside of their business commitments. These activities could range from dining out, sightseeing and other recreational activities. When I attended a conference in Nepal in 2017, for example, I took my mother in law and daughter along for the conference gala dinner where we took part in traditional Nepalese evening celebrations!

What to do in Kathmandu

There are many benefits of business tourism. Notably, it brings economic value to the wider tourism industry as well as the local economy, for example through hotel bookings or sales of business travel backpacks . What many people forget to mention, however, are the benefits that business tourism can also have for the tourist!

I have travelled many times for business, whether this as part of my former Cabin Crew career, for an academic conference or to undertake consultancy work. Travelling frequently for work can yield many benefits for the individual, such as;

  • Collecting frequent flier miles and redeeming these for personal use
  • Becoming a member of hotel loyalty programmes and receiving associated benefits during both work and personal trips
  • Saving money on things such as food and drink when attending corporate hospitality events
  • Enhanced networking opportunities that may otherwise be inaccessible
  • Taking advantage of leisure opportunities that may be otherwise inaccessible
  • Enjoying the use of facilities, such as gyms or swimming pools, that may not otherwise be available to you

Business tourism destinations

business tourism. Business travel.

There are a variety of business tourism destinations all across the world. However, this type of tourism is predominantly situated in global north countries. This is mainly because global north countries are developed countries and have the means to provide well equipped resources and infrastructure to makes business tourism easily accessible and thus desirable choices among business travellers.

According to Egencia , the corporate travel group collected data from flight booking and reservations during the years 2014 and 2018. Their collection of data led them to discover the top 20 destinations for global business tourism.

Following the list above, I have listed a set of examples of business tourism that are listed within the top ten destinations for global business tourism/travel.

Hong Kong ranks 8 th in the world for global business tourism and has been deemed one of Asia’s top choice for business travel. According to CTM , Central and Tsim Sha Tsui are the most popular commercial areas for business travel, with several hotels and business headquarters.

Hong Kong is the perfect destination for MICE (meetings, incentives, conferences and events) and in 2014, this form of tourism accounted for 1.82 million visitors.

There are around 283 hotels in Hong Kong.

There are a variety of things to do in Hong Kong during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

  • Victoria Peak
  • Tian Tan Buddha
  • Victoria Harbour The Peak Tram

London ranks 2 nd in the world for global business tourism. London is the financial capital of the world and with this status comes several high-profile companies and is thought to be one of the best places to network and seek new business opportunities. This is why so many business tourists visit London for conferences, meetings and exhibitions.

London has around 1500 hotels.

There are a variety of things to do in London during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

  • Buckingham Palace
  • Coco Cola London Eye
  • The British Museum
  • Palace of Westminster

In 2019, New York was named the world’s top destination for business tourism for the fourth consecutive year. At no surprise when business travel flight bookings increased by more than 120% between 2014 and 2018.

New York is also a popular destination for business tourism as it offers a great deal of leisure activities and promotes the idea of blending business with leisure travel.

There are a variety of things to do in New York during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

  • Statue of Liberty National Monument
  • Central Park
  • Empire State Building
  • The Metropolitan Museum of Art

Toronto has been ranked the 5 th destination for global business tourism, outranking major commercial centres in the U.S.

Toronto (pronounced as “Traw-no” by the locals), is the financial capital of Canada. And according to Business Events, Toronto is the top Canadian domestic travel destination and the most popular choice for U.S sponsored association meetings outside the U.S.

In Toronto there are over 170 hotels which collectively has around 36,000 hotel rooms.

There are a variety of things to do in Toronto during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

  • Royal Ontario Museum Art Gallery of Ontario

San Francisco has been ranked 7 th in the world for global business tourism.  According to The San Francisco Travel Association , San Francisco welcomed 18.9 million leisure visitors and 5.8 million business travellers in 2015.

According to Joe D’Alessandro, president and CEO of San Francisco Travel, San Francisco is “experiencing sustained growth in all market segments – domestic, international, leisure and business – as a result of our highly professional and sophisticated community of hotels, restaurants, cultural organizations and SFO, one of the finest airports in the world.” 

There are a variety of things to do in San Francisco during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

  • Fisherman’s Wharf
  • Golden Gate Bridge
  • Golden Gate Park

Where business exists, the demand for business travel follows. Business tourism is predominantly located where good transportation systems are allocated, i.e. airports, taxis, railways. The choices of hotels and restaurants also attracts business travel.

Do you travel for business? What things do you look out for on your business trip? Are you a lover of combining business and leisure activities? Leave a comment below.

Like this post? For more on different types of tourism, I’d suggest reading my tourism glossary !

  • Setting the Table: The Transforming Power of Hospitality in Business – The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack
  • Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events – An academic text focussing on MICE in the events industry
  • The Business of Tourism – A introductory text to the tourism industry

Liked this article? Click to share!

Understanding the Travel and Tourism Sector: A Business Perspective

Understanding the travel and tourism sector

The world of business is inextricably linked with the realm of travel and tourism. From corporate travel arrangements to the operation of hospitality giants, this sector plays a pivotal role in the global economy.

The travel and tourism industry is not merely about vacations and leisure; it encompasses a diverse array of activities, services, and businesses that fuel economies, create jobs, and shape the way we explore the world.

In this article, we will embark on a journey to understand the intricacies of the travel and tourism sector from a business standpoint. We will explore its significance in the global economy, delve into the core components of the industry, examine the economic impact, and discuss emerging trends and challenges.

Moreover, we will shed light on the business aspects of travel, highlighting the key players, revenue streams, and marketing strategies that drive success.

But why should business professionals, beyond those directly involved in tourism, care about this sector? The answer lies in the fact that travel and tourism intersect with nearly every industry. Whether you're in finance, technology, healthcare, or any other field, understanding how this sector operates can unlock opportunities for growth, collaboration, and innovation.

So, fasten your seatbelts and prepare for a journey through the multifaceted world of travel and tourism, where business meets exploration and economic growth meets wanderlust.

Travel and Tourism

Travel and tourism refer to the activities, services, and industries associated with people traveling to and staying in places outside their usual place of residence for leisure, business, or other purposes.

The Core Components of Travel and Tourism

At its heart, the travel and tourism sector comprises several key components, each playing a unique role in the industry's ecosystem. Understanding these components is crucial for any business professional aiming to navigate this dynamic sector effectively.

Here are the primary elements:

1. Accommodation: Accommodation providers are the backbone of the tourism industry. They include hotels, resorts, vacation rentals, and even unconventional options like Airbnb. These establishments cater to travelers by offering a place to stay, ranging from budget to luxury.

2. Transportation: Travel relies heavily on transportation. This segment encompasses airlines, cruise lines, railways, car rental services, and public transportation systems. Efficient transportation networks are vital for connecting travelers to their destinations.

3. Food and Beverage: Dining experiences are an integral part of any trip. This category includes restaurants, cafes, food trucks, and bars. Culinary tourism, where travelers explore local cuisine, has become a significant trend within this segment.

4. Travel Agencies: Travel agencies and tour operators serve as intermediaries between travelers and service providers. They help plan itineraries, book accommodations, and arrange transportation, making the travel process more convenient.

5. Attractions and Entertainment: Tourist destinations offer various attractions, from historical sites and museums to theme parks and natural wonders. Entertainment options such as theaters and music venues also contribute to the overall travel experience.

6. Travel Technology: In the digital age, technology has transformed the way people plan and experience travel. Online booking platforms, travel apps, and services like TripAdvisor have reshaped the industry's landscape.

7. Tourism Services: This category includes a range of services such as travel insurance, currency exchange, and visa assistance. These services ensure that travelers are prepared for their journeys and can navigate any unforeseen challenges.

8. Destination Management: Local governments and organizations play a pivotal role in managing and promoting tourist destinations. They invest in infrastructure, marketing, and sustainability efforts to attract visitors.

The Economic Impact of Travel and Tourism

From a business perspective, it's essential to grasp the significant economic impact of the travel and tourism sector. This industry is a global economic powerhouse that generates jobs, fosters investment and drives economic growth.

Here are some key statistics to illustrate the significance of travel and tourism :

  • Job Creation: Travel and tourism directly support over 330 million jobs worldwide, accounting for 1 in 10 jobs globally.
  • Contribution to GDP: In 2022, the travel and tourism sector contributed 7.6% to global GDP, highlighting its substantial economic footprint.
  • Investment Magnet: This sector attracts investments in infrastructure, hotels, transportation, and more, further stimulating economic activity.
  • Foreign Exchange Earnings: Tourism often serves as a vital source of foreign exchange earnings for many countries, boosting their balance of payments.
  • SME Growth: Small and medium-sized enterprises (SMEs) play a significant role in the sector, benefiting from the opportunities created by tourism-related businesses.

The economic interplay between tourism and other industries is intricate.

For instance, the hospitality sector relies on agriculture for food supplies, airlines depend on the aerospace industry for aircraft and tourist destinations often collaborate with local artisans and businesses to promote cultural experiences.

In the business world, recognizing the economic clout of travel and tourism can open doors for collaboration, investment, and innovation. Many companies, even those seemingly unrelated to tourism, can find ways to tap into this lucrative market.

Emerging Trends and Challenges

The travel and tourism sector is continuously evolving, driven by changing consumer preferences, technological advancements, and global events. Business professionals must stay attuned to these trends and challenges to adapt and thrive in this dynamic industry.

Here are some notable developments:

1. Sustainable Tourism: Travelers increasingly prioritize eco-friendly and sustainable practices. Businesses that adopt green initiatives not only reduce their environmental footprint but also attract environmentally conscious travelers.

2. Digital Transformation: The digitalization of travel services has reshaped how consumers plan and book trips. Online platforms, artificial intelligence, and data analytics are instrumental in personalizing travel experiences.

3. Health and Safety: Recent global health crises have heightened travelers' concerns about safety and hygiene. Businesses must implement robust health and safety measures to regain consumer trust.

4. Shifts in Travel Behavior: The pandemic has brought about changes in travel behavior, with a focus on remote and nature-based destinations. Companies need to adapt their offerings to cater to these evolving preferences.

5. Regulatory Challenges: Navigating complex regulations, including visa requirements and health protocols, can be a challenge for travel businesses. Staying informed and compliant is crucial.

6. Geopolitical Factors: Political instability and international relations can significantly impact the tourism industry. Businesses must be prepared to adapt to changing geopolitical landscapes.

The Business of Travel and Tourism

Understanding how businesses operate within this sector is essential for both industry insiders and entrepreneurs looking to tap into this thriving market.

Role of Businesses in the Travel Sector

Businesses play a pivotal role in shaping the travel and tourism landscape. Whether you're a hotel chain, an airline, a tour operator, or a travel agency, your role is multifaceted, encompassing everything from customer service to marketing and sustainability initiatives.

  • Customer-Centric Approach : At the heart of every successful travel and tourism business is a deep commitment to customer satisfaction. Travelers today expect exceptional service and unique experiences. From the moment a traveler starts planning their trip to the time they return home, businesses must focus on providing top-notch services, personalized recommendations, and seamless experiences.
  • Innovation and Adaptation : The travel industry is highly competitive and constantly evolving. Successful businesses in this sector are those that innovate and adapt to changing trends. This could mean embracing digital technology, offering eco-friendly options, or creating new and exciting travel packages.

Business Models and Revenue Streams

To thrive in the travel and tourism sector, businesses employ various revenue models tailored to their specific niches. Here are a few common business models:

  • Hospitality and Accommodation : Hotels, resorts, and vacation rentals rely on room bookings and additional services such as dining, spa treatments, and event hosting to generate revenue.
  • Airlines and Transportation : Airlines make money through ticket sales, baggage fees, in-flight services, and partnerships with other travel-related businesses. Transportation services like taxis, trains, and cruise lines have similar revenue structures.
  • Tour Operators and Travel Agencies : These businesses profit from organizing and selling travel packages, tours, and experiences. Commissions, booking fees, and tour sales are primary income sources.
  • Online Travel Agencies (OTAs) : OTAs like Expedia and Booking.com aggregate information from various travel service providers and earn commissions on bookings made through their platforms.

Customer Experience and Service Excellence

In the digital age, the travel and tourism sector is driven by customer reviews and recommendations. Travelers share their experiences online, influencing the choices of others. Therefore, providing exceptional customer service is paramount. Here are some strategies to achieve service excellence:

  • Personalization : Tailor recommendations and services to individual preferences.
  • Seamless Booking and Travel : Make the booking process simple and provide support throughout the journey.
  • Feedback and Improvement : Collect customer feedback and use it to enhance services continually.
  • Crisis Management : Be prepared to handle unexpected situations, such as flight cancellations or health emergencies, with professionalism and empathy.

Marketing and Promotion Strategies

Effective marketing is essential for attracting travelers to your business. Here are some strategies commonly used in the travel and tourism industry:

  • Digital Marketing : Utilize online channels such as social media, search engine optimization (SEO), email marketing, and paid advertising to reach a global audience.
  • Content Marketing : Create engaging content, including blog posts, videos, and travel guides, to inspire and inform potential travelers.
  • Partnerships : Collaborate with influencers, other businesses, and tourism boards to expand your reach and access new markets.
  • Sustainability Promotion : Highlight your commitment to sustainable and responsible travel practices, as eco-conscious travelers seek eco-friendly options.

The business of travel and tourism is a multifaceted realm that demands a relentless focus on customer satisfaction, innovation, and responsible practices.

Success in this sector requires a deep understanding of your niche, a commitment to service excellence, and strategic marketing efforts. As the travel industry continues to evolve, businesses that can adapt and offer unique, memorable experiences will undoubtedly thrive in this exciting and ever-changing market.

Key Players in the Travel and Tourism Industry

As we dive deeper into the business of travel and tourism, it's crucial to recognize the key players that shape this industry. These players, ranging from airlines to accommodation providers and travel agencies, contribute to the diverse ecosystem of travel and tourism.

Understanding their roles and significance is essential for anyone interested in this dynamic sector.

Airlines and Aviation

Airlines are the lifelines of global travel. They provide the means for travelers to reach their destinations quickly and efficiently. Here's an overview of their role in the industry:

  • Passenger Transportation : Airlines transport millions of passengers daily, connecting cities and countries across the globe. They generate revenue through ticket sales, baggage fees, and in-flight services.
  • Cargo Services : Airlines also play a pivotal role in transporting goods and cargo, contributing significantly to international trade and logistics.
  • Global Networks : Major airlines operate extensive global networks, allowing travelers to reach virtually any corner of the world.

Hotel Chains and Accommodation Providers

The hospitality sector, including hotels, resorts, and vacation rentals, is another cornerstone of the travel and tourism industry. Here's how they contribute:

  • Lodging : These businesses offer lodging options, from budget-friendly to luxury, catering to diverse traveler preferences.
  • Dining and Services : Many hotels provide dining options, spa services, event hosting, and recreational facilities, enhancing the guest experience and generating additional revenue.
  • Destination Attraction : Iconic hotels and resorts often become attractions in themselves, drawing travelers to specific destinations.

Tour Operators and Travel Agencies

Tour operators and travel agencies specialize in creating and selling travel packages and experiences. Their roles include:

  • Curating Experiences : They design itineraries and packages that offer unique and immersive travel experiences, from adventure tours to cultural excursions.
  • Booking and Logistics : These businesses handle the logistics of travel, including accommodations, transportation, and activities, streamlining the process for travelers.
  • Expertise : Tour operators and travel agencies provide expert guidance, helping travelers navigate complex travel decisions.

Destination Management Companies

Destination management companies (DMCs) focus on specific regions or destinations. Their roles encompass:

  • Local Expertise : DMCs have in-depth knowledge of their respective destinations, enabling them to offer specialized services and experiences.
  • Customized Services : They work closely with travel planners and agencies to tailor experiences for groups and individuals.
  • Sustainability : DMCs often play a vital role in promoting responsible tourism practices within their destinations.

Online Travel Agencies (OTAs)

Online travel agencies have become a dominant force in the industry, leveraging digital platforms to connect travelers with various travel services. Here's what they do:

  • Aggregation : OTAs aggregate information from airlines, hotels, and other travel service providers, offering a wide array of choices to travelers.
  • Booking Platforms : They provide convenient booking platforms, allowing travelers to book flights, accommodations, and more in one place.
  • Reviews and Recommendations : OTAs often feature user reviews and recommendations, influencing traveler decisions.

Understanding the roles of these key players in the travel and tourism industry is essential for anyone considering entering this sector.

Each player contributes uniquely to the travel experience, from transportation to accommodation and beyond. Successful businesses often collaborate with multiple stakeholders to offer comprehensive and memorable travel experiences to their customers.

Travel and Tourism Post-COVID-19

The travel and tourism industry, like many others, faced unprecedented challenges during the COVID-19 pandemic. Lockdowns, travel restrictions, and health concerns brought international travel to a standstill. However, the industry has displayed remarkable resilience and adaptability.

Let's explore how the sector is recovering and adapting in a post-pandemic world.

Impact of the Pandemic on the Industry

  • Travel Restrictions : Stringent travel restrictions, including border closures and quarantine requirements, severely impacted international travel. Airlines faced a sharp decline in passenger numbers.
  • Hospitality Struggles : Hotels and accommodation providers experienced a dramatic drop in occupancy rates. Many temporarily closed or adapted to offer quarantine and isolation services.
  • Cruise Industry Challenges : Cruise lines faced significant setbacks due to onboard outbreaks. The industry had to reimagine health and safety protocols.
  • Shift to Domestic Travel : With international travel restrictions, many travelers turned to domestic and regional destinations, boosting local tourism.
  • Digital Transformation : The pandemic accelerated the adoption of digital technologies for contactless bookings, health monitoring, and communication.

Recovery and Adaptation Strategies

The travel and tourism industry is rebounding, thanks to a combination of factors:

  • Vaccination Campaigns : Widespread vaccination campaigns have increased traveler confidence, making international travel safer.
  • Health and Safety Protocols : Airlines, hotels, and other businesses have implemented robust health and safety measures to reassure travelers.
  • Flexible Booking Policies : Many travel companies introduced flexible booking and cancellation policies to accommodate changing travel plans.
  • Sustainability Focus : There's a growing emphasis on sustainable and responsible tourism, with businesses integrating eco-friendly practices.
  • Digitalization : The industry continues to embrace digital technologies, offering contactless experiences and personalized services.
  • Collaboration : Stakeholders across the industry are collaborating to rebuild and promote destinations.

Future Outlook and Resilience

The travel and tourism industry is poised for recovery and growth in the coming years. Here's what the future may hold:

  • Pent-Up Demand : Many travelers postponed their plans during the pandemic, leading to pent-up demand for leisure and business travel.
  • Sustainable Travel : Sustainable and eco-conscious travel is gaining momentum. Travelers are increasingly choosing destinations and businesses committed to environmental responsibility.
  • Tech Integration : Technology will continue to play a significant role, with advancements in AI, mobile apps, and data analytics enhancing the travel experience.
  • Health and Safety : Health and safety measures will remain a priority, with businesses maintaining rigorous protocols.
  • Remote Work and Travel : Remote work trends may encourage a blend of work and leisure travel, with more extended stays in diverse locations.
  • Resilience Planning : The industry is developing resilience plans to better handle future crises and disruptions.

The travel and tourism industry's ability to adapt and innovate in the face of adversity demonstrates its resilience. As it recovers and evolves, it offers promising opportunities for businesses and travelers alike.

The key to success lies in embracing change, prioritizing safety, and delivering exceptional experiences that meet the evolving needs of travelers in a changing world.

Sustainable Tourism and Responsible Business Practices

In a world increasingly concerned about the environment and social responsibility, the travel and tourism industry is under scrutiny to adopt more sustainable and responsible practices.

Let's delve into the importance of sustainable tourism and how businesses can contribute to a greener and more ethical travel sector.

Environmental and Social Responsibility

  • Reducing Carbon Footprint : The travel industry is a significant contributor to greenhouse gas emissions. Airlines, for example, are exploring biofuels and more fuel-efficient aircraft to reduce their carbon footprint.
  • Preserving Natural Resources : Eco-conscious travelers seek destinations that protect and preserve natural resources. Businesses can contribute by implementing eco-friendly initiatives like energy-efficient facilities and waste reduction programs.
  • Conservation Efforts : Supporting local conservation projects and wildlife protection initiatives can be a part of responsible tourism. This can involve financial contributions or active participation.
  • Respecting Local Cultures : Responsible tourism respects and celebrates local cultures and traditions. It involves engaging with local communities in a respectful and sustainable manner.
  • Community Involvement : Businesses can support the communities they operate in through job creation, fair wages, and community development projects.

Sustainable Tourism Certifications and Initiatives

  • Eco-Certifications : Numerous certifications, such as EarthCheck and Green Key , help businesses showcase their commitment to sustainability. These certifications often involve rigorous audits of a company's environmental practices.
  • Zero-Waste Initiatives : Some hotels and resorts aim to become zero-waste establishments, recycling and repurposing nearly all their waste.
  • Wildlife Conservation : Tour operators and businesses can partner with wildlife conservation organizations to promote ethical wildlife experiences.
  • Local Sourcing : Restaurants and hotels can prioritize local sourcing of food and materials, reducing transportation-related carbon emissions.
  • Plastic Reduction : Many businesses are eliminating single-use plastics and opting for sustainable alternatives.

Benefits of Responsible Tourism for Businesses

  • Competitive Advantage : Travelers increasingly seek sustainable and responsible options. Businesses that embrace these practices gain a competitive edge.
  • Cost Savings : Sustainable practices often lead to cost savings through reduced energy and resource consumption.
  • Enhanced Reputation : Businesses committed to responsible tourism build a positive reputation and attract like-minded customers.
  • Legal Compliance : Adhering to eco-friendly and ethical standards ensures compliance with evolving environmental and social regulations.
  • Long-Term Viability : By protecting the environment and supporting local communities, businesses contribute to the long-term viability of their destinations.
  • Guest Satisfaction : Eco-conscious travelers appreciate businesses that share their values, leading to higher guest satisfaction and loyalty.

The travel and tourism sector's future hinges on sustainable and responsible practices. Businesses that prioritize environmental and social responsibility not only contribute to a healthier planet but also position themselves for long-term success in an industry undergoing profound changes.

As a business professional, understanding and adopting these practices can be a strategic advantage in a world where ethical considerations increasingly influence consumer choices.

Hostile Takeovers

In a hostile takeover, the acquiring company pursues the target company despite the target's resistance. Hostile takeovers often involve aggressive tactics, such as tender offers directly to shareholders or attempts to replace the target's board of directors.

Case Studies: Successful Businesses in Travel and Tourism

To gain deeper insights into the strategies and approaches that have propelled certain businesses to success in the travel and tourism sector, let's examine a few notable case studies.

These examples showcase how innovation, adaptability, and a customer-centric approach can make a significant impact in this dynamic industry.

Airbnb: Revolutionizing Accommodation

Airbnb, founded in 2008, has transformed the hospitality sector. This online marketplace connects travelers with unique accommodations offered by hosts worldwide. What sets Airbnb apart?

Key Success Factors:

  • Platform Model : Airbnb operates as a platform, allowing hosts to list their properties and travelers to book them. This asset-light model means Airbnb doesn't own properties, reducing capital requirements.
  • User Reviews : User-generated reviews and ratings build trust among users. Travelers can make informed choices based on the experiences of previous guests.
  • Personalization : Airbnb's recommendation engine suggests accommodations based on user preferences, enhancing the customer experience.
  • Diverse Offerings : From treehouses to castles, Airbnb offers a wide range of unique accommodations, appealing to travelers seeking authentic experiences.
  • Host Community : Airbnb invests in building a strong host community, providing support and resources to hosts.

etude success Airbnb

Cross-Border Mergers and Acquisitions: Global Expansion

Cross-border M&A transactions involve companies from different countries coming together. These deals offer opportunities for global expansion but also present unique challenges.

Booking.com: Data-Driven Booking

Booking.com, founded in 1996, is a global online travel agency. It leverages technology and data to simplify travel booking.

  • Vast Inventory : Booking.com offers a wide range of accommodation options, from hotels to vacation rentals. This extensive inventory caters to diverse traveler preferences.
  • User Experience : The platform's user-friendly interface and transparent booking process contribute to its popularity.
  • Data Analytics : Booking.com uses data analytics to understand traveler behavior, enabling personalized recommendations and pricing strategies.
  • Global Reach : With a presence in over 220 countries and territories, Booking.com serves a global audience.
  • Instant Confirmation : Providing real-time booking confirmation enhances the customer experience.

booking.com

Delta Air Lines: Customer-Centric Air Travel

Delta Air Lines, a major U.S. carrier founded in 1924, is known for its customer-centric approach.

  • Reliability : Delta prioritizes operational reliability, minimizing flight cancellations and delays.
  • Fleet Upgrades : Investing in a modern and efficient fleet enhances the passenger experience and reduces operating costs.
  • Customer Service : Delta emphasizes excellent customer service, and its efforts are reflected in high customer satisfaction ratings.
  • Global Alliances : Participation in global airline alliances expands route networks and offers travelers more choices.
  • Innovation : Delta embraces innovation, introducing features like biometric boarding and in-flight entertainment options.

delta-premium-select-various-customers

These case studies highlight the diverse strategies and approaches that have driven success in the travel and tourism sector. From disruptive online marketplaces to data-driven booking platforms and customer-centric airlines, businesses that prioritize innovation, customer experience, and adaptability are well-positioned for growth.

By studying these examples, business professionals can gain valuable insights into the industry's evolving landscape and identify opportunities to innovate and excel in their own travel and tourism endeavors.

Lessons Learned from Industry Leaders

The travel and tourism sector offers a treasure trove of lessons for business professionals across various industries. Let's distill some key takeaways from the successes and innovations of industry leaders:

1. Customer-Centricity Is Paramount

Whether you're running an airline, hotel, or travel agency, prioritizing the customer experience is non-negotiable. Happy and satisfied customers become loyal patrons and brand advocates. Invest in personalized services, efficient booking processes, and responsive customer support.

2. Embrace Technology and Data

Technology is a game-changer in the travel industry. From data analytics that inform pricing strategies to mobile apps that enhance on-the-go experiences, leveraging technology can set your business apart. Be open to adopting new tools and systems that improve efficiency and customer satisfaction.

3. Diversity and Choice Matter

Offering a diverse range of products or services can attract a broader audience. In the travel sector, this means providing various accommodation types, transportation options, and tour packages. Embrace diversity to meet the unique preferences of your customers.

4. Transparency Builds Trust

Transparency in pricing, policies, and terms and conditions builds trust with customers. Hidden fees and ambiguous policies can lead to dissatisfaction. Clear communication and honesty go a long way in establishing credibility.

5. Sustainability Is the Future

Sustainability and responsible tourism are becoming central to the industry's ethos. Travelers are increasingly conscious of their environmental impact. Consider eco-friendly practices and promote responsible tourism. It's not only good for the planet but also a selling point for your business.

6. Innovate or Stagnate

Innovation is the lifeblood of the travel and tourism sector. Whether it's introducing new services, improving efficiency, or enhancing the customer journey, staying ahead requires a commitment to innovation. Monitor industry trends and be open to creative solutions.

7. Globalization Expands Reach

Participating in global networks and alliances can expand your business's reach. Collaborate with international partners to offer customers a wider range of options. Globalization also provides resilience in the face of economic fluctuations.

8. Resilience Is Crucial

The industry has weathered numerous storms, from economic crises to health emergencies. Building resilience into your business plans, such as having contingency measures for crises, is essential. Flexibility and adaptability are key.

9. Community and Culture Matter

Embrace the culture and communities where your business operates. Engage with local communities, respect their traditions, and contribute positively. This fosters goodwill and can lead to meaningful partnerships.

10. Continuous Learning Is a Competitive Advantage

The travel and tourism sector is ever-evolving. Continuous learning and staying informed about industry trends and regulations are essential. Attend conferences, workshops, and industry events to network and gain insights.

Incorporating these lessons into your business strategy can set you on a path to success in the dynamic and rewarding world of travel and tourism. By combining innovation, customer focus, and a commitment to sustainability, you can thrive in an industry that promises new horizons and unforgettable experiences for travelers worldwide.

The travel and tourism sector represents a dynamic and resilient industry with a significant impact on the global economy. As a business professional, understanding the nuances and opportunities within this sector is paramount. In this comprehensive guide, we've explored the multifaceted world of travel and tourism, delving into its significance, components, trends, and challenges.

We've seen how the industry intersects with business, offering a wide array of opportunities for entrepreneurs and established enterprises alike. Whether you're considering venturing into travel-related ventures or seeking to enhance an existing business through tourism, the sector holds immense potential.

Key takeaways from this exploration include:

  • The Economic Powerhouse : Travel and tourism contribute significantly to GDP, job creation, and foreign exchange earnings in many countries. This sector's resilience is evident through its ability to rebound from crises.
  • Diverse Components : The industry encompasses hospitality, transportation, attractions, travel services, and more, creating a rich tapestry of business opportunities.
  • Trends and Challenges : Emerging trends like sustainable tourism and digital transformation offer avenues for innovation. Yet, challenges such as health concerns and environmental responsibility must be addressed.
  • The Business of Tourism : Customer-centricity, technology adoption, transparency, and sustainability are vital principles for success in this sector.
  • Key Players : Airlines, hotel chains, tour operators, and online travel agencies are among the key players shaping the industry's landscape.
  • Post-COVID-19 Era : The pandemic prompted significant shifts in travel behavior. Recovery strategies and adaptability are critical for businesses in the post-COVID-19 world.
  • Sustainable Tourism : Responsible practices not only benefit the environment but also appeal to conscious travelers and can drive business success.
  • Lessons from Industry Leaders : Customer-centricity, innovation, transparency, and resilience are valuable takeaways from successful travel and tourism businesses.

As the world evolves, so do the travel and tourism opportunities. By staying informed, embracing innovation, and aligning with sustainability, you can position your business for success in an industry that promises both profitability and the chance to create unforgettable experiences for travelers around the globe.

Now, armed with insights from this guide, you're better equipped to navigate the exciting and ever-changing world of travel and tourism, contributing to its growth and shaping its future. Bon voyage!

  • United Nations World Tourism Organization (UNWTO). (2022). Tourism Highlights 2022 Edition. Link
  • World Travel & Tourism Council (WTTC). (2022). Economic Impact Reports. Link
  • International Air Transport Association (IATA). (2022). IATA Economics. Link
  • Deloitte. (2022). Travel, Hospitality, and Leisure Reports. Link
  • Statista. (2022). Statistics and Market Data on Travel and Tourism. Link
  • McKinsey & Company. (2022). Travel, Logistics & Transport Infrastructure. Link
  • Booking.com. (2023). Link
  • TripAdvisor. (2023). GreenLeaders. Link
  • The New York Times. (2023). Travel and Tourism. Link
  • National Geographic. (2023). Sustainable Travel. Link
  • The World Bank. (2023). Tourism. Link
  • World Tourism Organization (2022). Global Code of Ethics for Tourism. Link

Tumisang Bogwasi

Tumisang Bogwasi

2X Award-Winning Entrepreneur | Empowering Brands to Generate Leads, Grow Revenue with Business Strategy and Digital Marketing | Founder, CEO of Fine Group

Trending now

Former president trump introduced his new line of signature shoes at sneaker con at the philadelphia convention center on feb 17 2024 in philadelphia pennsylvania

tourism with business

Your Passport to Success: A Comprehensive Guide to Launching a Tourism Business

  • Published: July 13, 2023
  • By: Yellowbrick

Spotting the Opportunity

Carving your unique niche, constructing a comprehensive business plan, arranging the financial framework, jumping through legal hoops, crafting a magnetic brand, building a strong online presence, launching and marketing your venture, splash your unique colors onto the vast canvas of the tourism industry.

Enter your email to learn more and get a full course catalog!

  • Hidden hide names
  • Hidden First Name
  • Hidden Last Name

tourism with business

More from Yellowbrick

tourism with business

Top 5 Video Streaming Challenges: How to Overcome Them

Explore video streaming challenges and strategies to overcome them, from bandwidth limitations to DRM issues. Dive into the dynamism of the video streaming industry.

tourism with business

10 Steps to Launch Your News Producer Career Successfully

Discover the key steps to launch a successful news producer career. Explore skills acquisition, degree relevance, internships, networking, and staying updated.

tourism with business

Mastering the Art of Tour Coordination: Skills, Duties & Path to Success

Discover the steps to kick-start your career as a Tour Coordinator. Learn about the key responsibilities, required skills, and necessary steps to excel in this role.

ABOUT YELLOWBRICK

  • Work at Yellowbrick
  • Privacy Policy
  • Terms of Use

STUDENT RESOURCES

  • Scholarships
  • Student Login
  • Beauty Business Essentials
  • Beauty Industry Essentials
  • Ecommerce Essentials
  • Fashion Business Essentials
  • Fashion Industry Essentials
  • Footwear Business Essentials
  • Gaming & Esports Industry Essentials
  • Global Sports Management
  • Hospitality Industry Essentials
  • Music Industry Essentials
  • Performing Arts Industry Essentials
  • Product Design Essentials
  • Sneaker Essentials
  • Streetwear Essentials
  • TV/Film Industry Essentials
  • UX Design Essentials

tourism with business

Parsons faculty, together with design experts from leading organizations, help you build knowledge and skills, explore key trends shaping the future of product design, and gain an understanding of how design, manufacturing, and marketing components work together within the product creation process.

Enter your email to get a free sneak peek, course catalog, and career guide.

tourism with business

Brittany Markle Choreographer/Mentor/Dancer I think my most rewarding experiences have included the success of former students. I take pride in making sure they have the necessary tools to move forward with a career in the entertainment industry and I hope to help them bridge that gap from amateur to professional.

tourism with business

Briah Fowler Marketing and Sales Specialist, New York Giants What's success if you can't share your winnings? As a marketing specialist for the New York Giants, I learned the key to success is giving back. If you can utilize your skill set and talent to help give back to your community, it's one of the most rewarding accomplishments.

tourism with business

Bill Carroll Production Director, Centennial Broadcasting I'm most proud of taking the courage to start a music foundation and help musicians with any kind of disability and who are on the spectrum. It's something close to me and very important to nourish.

Bethany caldwell custom stylist & merchandiser - sales, threadwell clothiers, under armour inc. i am a custom clothier who helps people create custom clothing to look & feel their best -- i like to create quality clothes with meaning -- and i pride myself in making the "experience" part of the process..

tourism with business

Becca Brown NFTs & Collectibles Project Manager, Warner Bros Discovery I'm honored to work with an innovative team where I'm involved in bringing world-renowned brands like DC and Harry Potter to life through cutting-edge collectibles. Seeing our fans engage with our products is incredibly fulfilling and fuels my excitement to continue driving innovation and growth in the licensing space.

tourism with business

B. Danielle Watkins Chief Programmer, iElevate Media Group Writing is my passion, creating is my heart, and telling stories gives me an escape I've never found anywhere else, so to be doing that for the masses is what success looks like for me.

tourism with business

Anissa Lee Product Marketing Manager, Google I’m most proud of launching the 10th annual Google Economic Impact Report and leading its entire end-to-end production... The most meaningful part of this experience was getting the chance to highlight the stories of these incredible and diverse businesses, the majority of which were veteran, female, and BIPOC-run.

tourism with business

Adrian Cantu CEO, CANTUSTUDIO Every day a new proposition arises, as a friend, as a designer, as a co-worker, and as a leader. I like to interpret any challenge as an opportunity that demands better exploration. I personally think you shouldn't live life by treating discouragements and setbacks as a negative force in your way. I think a positive and disciplined mentality helps you find interesting aspects of a "stuck-up" and tackle them as a new adventure.

tourism with business

Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. Lessons include understanding the beauty business landscape, developing a beauty product, formulation, packaging, and branding principles.

tourism with business

Explore all areas of the hospitality and tourism industry with this new 100% online program from New York University (NYU), featuring leaders from across the hospitality, tourism, and travel world.

tourism with business

Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilizing data and KPI reporting, understanding distribution and logistics, and more.

tourism with business

Learn how beauty products are developed, packaged and marketed. Understand what it’s really like to be a boss beauty entrepreneur and how to be a successful beauty influencer through this cutting edge online certificate program from FIT, featuring Allure editors and top beauty professionals from across the globe.

tourism with business

Parsons faculty, together with design experts from Creative Bloq and across the industry, explore the critical stages of the UX journey with lessons covering a range of topics from usability research methods, design concepting, and wireframing, to the latest technologies shaping the future of modern user interface design. 

tourism with business

Chanel Benjamin Founder, They Love My Splash LLC and Communications & PR Director, G.R.A.C.E. Inc. I am most proud of being named the Community Hero at Yankee Stadium because it was to highlight the iSmileForAngele Scholarship I created in honor of my late grandmother. It also highlighted my iniative #KickBackAgainstBullying Sneaker Drive and the proceeds go to local shelters.

tourism with business

Leaders from across the gaming and esports world, together with faculty from Fashion Institute of Technology (FIT), will teach you about the key areas, and related career opportunities in the rapidly changing gaming industry.

tourism with business

Explore all areas of the performing arts industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from Backstage and leaders from across the industry.

tourism with business

Fashion Institute of Technology (FIT) faculty, alongside experts from WWD and across the industry, help aspiring fashion stylists learn the skills needed to break into the fashion world.

tourism with business

Fashion Institute of Technology (FIT) faculty, together with insiders and experts from Footwear News and other leading brands, help you learn how to build a successful footwear company.

tourism with business

Fashion Institute of Design & Merchandising (FIDM) faculty, alongside experts from WWD and the fashion industry, help aspiring fashion designers learn the skills needed to begin designing a fashion collection.

tourism with business

Parsons School of Design faculty, together with leaders from across the fashion world, will teach you about the key areas, and related career opportunities in the ever-evolving fashion industry.

tourism with business

New York University (NYU) faculty, alongside leading journalists from Rolling Stone and other news organizations, help you learn the industry practices and fundamental skills needed to produce news stories across audio, visual, and digital mediums.

tourism with business

Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.

tourism with business

New York University faculty, together with business leaders from across the sports world, will teach about emerging trends, and related career opportunities in the ever-evolving business of global sports and marketing.

tourism with business

Fashion Institute of Technology faculty, together with leaders from Complex and across the sneaker world, will teach you about the key areas, and related career opportunities in the ever-evolving sneaker industry.

tourism with business

Parsons School of Fashion faculty, together with insiders and experts from leading brands, help you learn the business side of fashion, explore key trends shaping the future of the industry, and gain an understanding of how fashion brands are built and launched. 

tourism with business

Explore all aspects of the streetwear industry, discover related careers, and build your skills with this online program from Parsons School of Design and Complex, featuring many recognized leaders from across the streetwear world.

tourism with business

Explore all areas of the music industry with this 100% online program from faculty at New York University’s Clive Davis Institute of Recorded Music, featuring experts from Billboard, and leaders from across the industry.

tourism with business

Casey Butler Creative Activation Manager, Roku The industry is constantly changing and evolving. This is part of the excitement of the job, but it can also be very difficult to navigate. Persistence and dedication are some of the most important traits for success in this industry - you need to want to be there and willing to put in the work.

tourism with business

Daniel Bouwhuis Marketing/Brand Manager, Warner Music I believe that my success is not just about achieving a high-status job title, but rather it's about the impact I can make in the lives of others through music. I want to... continue to contribute to creative projects that raise awareness for important issues such as mental health and women's and LGBTQ+ rights.

tourism with business

Wendy Xie Producer - CN Ad Studio, Conde Nast As a Producer, I aspire to produce slice of life ads to increase visibility for ubiquitous or unsung brands founded by people of color and further overcome the bamboo ceiling that so many Asians continue to face in the creative industry. When there is a day where my original ad ideas are broadcasted in the real world, this is when I believe my voice is heard, my impact is valued and appreciated by peers, and that our society is progressively evolving the advertising, media and tech industry to be a more inclusive space for rising creatives of color.

Wendy Xie

Mehruba Haque Junior Research Fellow, Estonian Business School Women's insecurities have been used for decades to sell beauty products, which have been linked to eating disorders, anxiety, and depression... I would like to come up with a new way to market beauty products that emphasizes that feeling beautiful doesn't come from comparing yourself to other women. I want to be a key player in making these positive changes happen and making the world a better place for women.

tourism with business

Timothy Clarke Mixshow DJ/Personality, Radio One/Urban One, Sirius XM I want to be able to help upcoming artists be heard and seen on a global level, and be known as one of the biggest DJs turned A&R in hip-hop culture.

Tiana brown director of broadcasting & production, university of pennsylvania game day broadcast staff, philadelphia eagles my biggest advice is that if no one wants to open the door for you, kick it off the hinges. most of the opportunities that i have been afforded thus far have come from creating my own and giving opportunities to other people. creating your own opportunities can take a lot of sacrifice, a lot of lost sleep, a lot of fun missed, but in the end it will all be worth it when you wake up every morning living out your dreams..

tourism with business

Stefani Marie Clare Janelli Founder, The MIC & Artist Development Specialist (13 Seconds Music) Have tough skin, but be open to learning and adapting! This industry is constantly changing overnight, and adapting to however the wind blows is vital. It's also essential to have the willingness to learn. Being open to learning a new way to do something, or to listen to a new idea, even when it's not your own, is advice anyone at any age could benefit from!

tourism with business

Shelby Gussman Senior Director, Social Fisch I define success as achieving my goals, assisting my team with achieving theirs, and then setting the bar higher and accomplishing more than before all while being able to enjoy life! I hope to have the opportunity to work in different global markets, travel, collaborate with new people, and continue to be challenged and learn.

tourism with business

Sharrod Williams Actor, Writer, Producer - Neighbors, Hamilton, Moulin Rouge! The Musical There are no small parts. None. I have been fortunate enough to wear many different hats, big and small, on different projects. But like any machine, organization, or even the human body - each role I take on is in service of the one greater purpose, to tell a story. The hat i've worn the most is "actor". In this role, I am the vessel that conveys the humanity and experience of what each character I play is going through in the story being told. My goal is make the audience feel, relate, and or think about the aspect of life that is being reflected or challenged in the story.

tourism with business

Shady Elsayed Guest Services, ASM Barclays Center Whether it’s through celebrity appearances, brand and apparel collaborations, sponsorships, in-arena entertainment, or business partnerships, being a part of this industry is a rewarding experience. With it’s fast paced nature, and event based daily routine tasks, the sports and entertainment industry is built on networking and creating long lasting relationships.

tourism with business

Sabrina Assistant Project Manager, Dirt Rock Empire For me, success means continuing to learn and grow everyday. Next, I hope to become an even bigger voice in the industry and help encourage positive change.

tourism with business

Rebecca O’Keeffe Content Partnerships Manager, TikTok My role is Content Partnerships Manager for TikTok Ireland. I work with creators, media partners and public figures to enhance the content ecosystem to ensure the best user experience for the people of Ireland. This includes content projects with Ireland's biggest creators and public figures, exciting hyperlocal tentpole projects and events, in-app campaigns for things like Black History Month and Pride.

tourism with business

Rebecca Lu Business Development, Joes Footwear The biggest challenge is you never know when you will be challenged - they just pop out somehow, even you think you are doing the best. So don’t take challenge as monster, always be positive and do whatever you can.

tourism with business

Pavlina Koleva UX/UI Designer, Pixum To be a designer means you give people better experience, you help people and you try to see things through their eyes. Creating flexible products even for people with disabilities is great achievement. Design was and always will be part of people's life.

tourism with business

Natalie Turturro Mettouchi Costume Designer, IATSE Local 829 I am most proud of designing the costumes for a short film that premiered at the Tribeca Film Festival in 2021, called "Esther in Wonderland." I had a shoestring budget and was working on two other pretty huge projects simultaneously, but still managed to design creative outfits that allowed the dancers to move freely and help develop their characters.

tourism with business

Meosha Enslow Seamstress, Cintas uniform company As a designer I pride myself on originality and creativity... The problem comes when I sit down to plan I begin to doubt myself and my capabilities...To avoid the setbacks filled with self doubt I think of the end result and how it always makes me feel so empowered and shuts the weak voice in my head saying I can’t do it.

tourism with business

Matt Popper Music Touring/Business Affairs, United Talent Agency Be relentless - the most difficult part of the job is getting your foot in the door. Once you're in, your good work will speak for itself. Of course, there will be some days where you will feel defeated and want to give up, but if this is what you're meant to do, you'll find a way to make it happen.

tourism with business

Deyonte Fashion Designer, DWC Project Runway Season 16 Contestant Everyone has challenges and obstacles they face in the industry. It's what you do with those minor situations that help you become better if you allow it. You have to fight for your vision and be relentless.

tourism with business

Mathilde Garnier Product Manager Footwear, adidas AG To me, success is passion. I strongly believe you can only be sucessful if you truly love what you are doing. Passion is a magic fuel that can inspire and drive people towards their goals... [but] passion is not enough. Our world needs more than for us to just do what we love. In order to be successful, we need to make a difference. I need to make a difference.

tourism with business

Lindsay Milner Sigmund Vice President of Design, Vida Shoes The highlight of my career was becoming a Vice President of Design at a respected industry company at a young age. It showed how all of the hard work I put into my career- including evolving and continuing my education in the field- really put me ahead of the curve.

tourism with business

Leslie Peterson Coordinator - Center of Excellence, NBCUniversal One of the hardest parts of my journey was moving to New York City from a small town and learning how to navigate the corporate world. Everyday I am learning something new and need to be okay with not knowing everything.

tourism with business

Kyle Rebucci Customs Team Trainer, Puma Fashion is a part of everyday life. You don’t have to like trends, brands, or designers to contribute to the giant that is the fashion industry. You can’t escape from it. My contribution will of course directly relate to fashion, but I hope to be part of some reform in the industry when it comes to sustainability and ethics.

tourism with business

KeNisha Ruff Founder, Marie Hunter Beauty Less than 1% of luxury beauty founders are black. I am laying the groundwork for black founders to enter the prestige sector and using my company to inspire, break the stigma surrounding mental health, and fight climate change.

tourism with business

Joseph Richert Manager - Corporate Development & Strategy, Universal Music Group Success to me is happiness, both professionally and personally. On the professional side, that means having an impact on helping artists and entrepreneurs bring their dreams to life in an industry I'm passionate about; which I'm lucky to say I'm doing now!

tourism with business

John Paul Endab Physical Education Teacher, Joppa High School As an educator, I truly believe that learning is a continuous process. It give us an opportunity to satisfy our curiosity, pursue our interests, or try new things.

tourism with business

Ilana Duboff Associate Media Director, OMG23 While I am proud of all the amazing films I've been fortunate to work on over the years, I am most proud of the growth I've had while working in this industry. I have been promoted three times in the past four years and now manage a team of people, which I never even thought could be possible when I first started working. I feel honored that I have the opportunity to lead a team as well as teach them and work with them.

tourism with business

Haramritjot Singh Founder, Cash Cow NYC I’m a kid from the Bronx, I’m a first generation American, I’m a Sikh, I’m a father in his thirties, and now I’m the owner of a clothing brand. I serve as a prime example to many different people from so many different circumstances that starting a small business and following your dreams is possible.

tourism with business

Giulia Baldini Fashion Journalist/Editor and Academic Researcher, Lehman College I represent the underrepresented with words. I report stories and narratives that center on the fashion industry, specifically when the protagonists are from the African Diaspora, when they are sustainable businesses, and when they are engaged in minorities' activism.

tourism with business

Forbs West Associate Music Curator, SiriusXM/Pandora I think one of the biggest challenges that I've faced in my journey is patience. I think especially being in Generation Z, it is important to slow down and appreciate what we have accomplished so far. I think when you least expect things, it is a surprise yet it is also very rewarding.

tourism with business

Elena Takmakova Manager - International Production, Universal Music Group The thing that keeps me on track is remembering how far I've come. Just that simple feeling of being proud of myself can make miracles.

tourism with business

Dounesha Scott Product Manager, Anna Griffin Inc. Of my career achievements, I am the most proud of being a uniform fit specialist for the Delta Style Project... Delta only redesigns their uniforms every 5-10 years. The uniforms were designed by Zac Posen and manufactured by Lands End... We are in the Delta museum and will be a part of Delta airlines history.

tourism with business

logo

  • Increase Online Bookings

Set-jetting, Forest Bathing, and Hush Trips: 20 Innovative Tourism Business Ideas and Trends for 2023

overlay

In This Article: Trends to Inspire Your Tours and Activities

Top tourism trends of 2023.

It’s that time of year again to ask ourselves, “What’s new, cool, and innovative in tourism?”. We’ve compiled a list of new, innovative tourism business ideas for 2023 so you can find your niche. 

The travel and tourism industry is in a state of constant flux, never more so than in the last few years. Every change and new trend brings with it an opportunity for tour operators to deliver what their customers old and new want—as well as add new tours and experiences they don’t yet even know they want. 

  As countries began to ease restrictions, 2022 saw the travel industry rebound from 2021 and 2020. Despite new global challenges appearing during 2022 and continuing into 2023, including the Russian-Ukraine war and the global economic fallout, the most important trend of all is that people still want to travel and are even budgeting for more travel.

As one travel professional interviewed for TravelAge West ’s article on travel trends put it: “It’s almost like travel went from a discretionary spend to an essential spend for a lot of people.”

Despite all that is still happening in the world, around the industry there is a continued air of optimism in 2023. Travel Pulse noted that “ while 2022 was the year of recovery [recovered almost 60 percent of its pre-pandemic levels], 2023 is poised to be the year of reinvention.” Booking.com research prompted them to label 2023 as a year of “creative imagination of travel.” Skyscanner’s Travel Trends report concluded that “Post-COVID restrictions, travellers continue to prioritize adventures abroad and embrace travel freedoms with relish.”

Here are some of the latest major trends and innovative tourism business ideas to keep an eye on and potentially incorporate into the tours and travel experiences you offer. We’ll also highlight a few of the more unusual and niche trends that could take off during 2023 or in the longer term, or just inspire some “out of the box” thinking when looking at your own products and services.

1. Transformational trips

Group of people on a lake practicing yoga during sunset

A buzz phrase you’ll hear a lot in 2023 is “transformational retreat.” This refers to travel experiences that cater to people who want to undergo a significant personal or spiritual transformation. Retreats and activities include meditation, yoga, therapy, workshops, and other experiential practices. Most promote self-awareness, personal growth, and positive change, typically taking place in a secluded and peaceful setting and led by experienced facilitators or coaches. 

Booking.com’s Travel Predictions 2023 report called these trips “peace and pleasure pilgrimages.” The report found that 42 percent of travelers want to focus on their mental and physical health, including retreats to smooth the processes of pregnancy and menopause.” A large proportion of travelers are interested in meditation or mindfulness retreats. Some retreats even take the word “trip” literally, catering to people interested in the potential therapeutic benefits of the controlled and supervised use of “magic mushrooms” and other psychedelics.

Innovative tourism business ideas:

  • Beckley Retreats : Science-backed psychedelic retreats
  • Explorer X : A tour operator dedicated to transformational trips
  • Organic Tuscany : Organic cooking retreats in Tuscany.

2. Forest bathing and digital detoxing

Group hiking through the forest

Not everyone is looking for a transformational outcome from their vacation; many simply want to unwind and enjoy some quality “me time.” Wellness vacations have been a growing tourism business trend for some time, with demand accelerated by the pandemic. Tours that offer people the chance to pamper themselves and generally recalibrate are likely to be extremely popular for the foreseeable future.

Two specific innovative tourism business ideas that look likely to be especially popular in 2023 are “forest bathing” and “digital detoxing.” 

Forest bathing, or Shinrin-yoku , originated in Japan. It involves becoming immersed in nature to enhance physical, mental, and emotional well-being. It can be as simple as going for a long walk through a forest, or sitting by a lake and taking in the sights, sounds, and smells of the natural surroundings. Research has shown that forest bathing can reduce stress and anxiety, improve mood, and even boost the immune system and reduce blood pressure and heart rate. After the last few years we’ve all been through, it’s no wonder it’s proving popular with travelers.

In a similar vein, many people want to unplug and undertake a “digital detox” where you never need to ask for the Wi-Fi password because there is no Wi-Fi. They could be seeking respite from “doom scrolling” through social media and news feeds on their digital devices, or they just want a break from the glowing screens so prevalent in their day-to-day. Trips that encourage travelers to leave their devices at home will be popular, whether to wellness retreats that ban or discourage digital devices or an out-of-the-way destination that makes electronic communication extremely difficult.

  • Gaia Wellness Retreat : Digital detox packages in a forest setting
  • Sheldon Chalet : A luxury chalet in Alaska
  • Talaysay Tours : A corporate tour to “connect to the forest with all your senses”

3. Off-grid and “survival” travel

Hikers high fiving each other

One way to both commune with nature and unplug from your digital life is to go where no signal can reach you. Booking.com’s report found that 55 percent of travelers want to spend their vacations off-grid, resulting in an increase in tour operators offering trips to places where you can’t easily be reached. This could be a lodge in a remote part of a country or backcountry camping.

A related trend is the opposite of “glamping.” A growing number of travelers want to challenge themselves to survive in inhospitable conditions (you know… just in case), while learning new skills at the same time. In Booking.com’s report, 58 percent of travelers want to learn survival skills on holiday—everything from fire lighting and food foraging to the more full-on prepping for societal breakdown. Zombie survival camp anyone?

  • Off Grid Travel : Company offering a variety of off grid accommodation around Europe
  • Docastaway : Offers a desert island castaway experience
  • Black Tomato : Offers a “Get Lost service” for people who want to challenge themselves

4. Hush trips, workcations, and micro-cations

Man taking phone calls while in a pool

Shhh, don’t tell anyone (especially your co-workers and definitely not your boss), but “hush trips” are on the rise. A hush trip is a secret trip taken by an employee without their employer’s knowledge. It’s all linked to the huge rise in remote working. People who work in a different city and country from their employer can theoretically do their work from anywhere. However, a hush trip can be slightly different from a “workcation,” another popular trend in the age of remote working, when an employer’s permission is often sought. On a hush trip, no actual work might be done; the employee wants a real holiday to escape the hustle and bustle of daily life and recharge, but they may not use their vacation days to take it. They complete their work and take a day or two off without anyone knowing (they hope,) perhaps logging in now and then for appearances’ sake. Or, they may travel somewhere and continue to work, while enjoying their downtime in a new place, again without telling anyone. 

Many hush trips are “micro-cations,” short trips often taken close to home, often at the last minute. The micro-cation trend has continued to grow for the last few years, as people look for quick, convenient, and often budget-friendly getaways that don’t require a lot of planning. 

When you combine the acceptance of remote working among many more employers with a large number of people who left the office behind and didn’t miss it for a second, you have an opportunity to create workcation and hush trip experiences for digital nomads and remote workers.  

  • Selina : Opportunities for people to stay, travel, and work in interesting places around the world
  • Ethos Remote Habitat : Remote working retreats
  • Work from Hyatt : Packages for people who want to work from a Hyatt hotel

5. Traveling for “bleisure”

The travel industry does love a good old word mash-up to describe the latest trend. Hot on the heels of workcations, we have the related trend of “bleisure”—a name coined to describe the trend of business travelers tacking on some leisure time to the end of business trips. Where a workcation is often a longer trip designed around work, the growth of bleisure trips reflects the fact that as business travel bounces back, people still want as much vacation time as they can get. 

Although the economy could affect business travel in 2023 as companies cut costs, it’s worth keeping an eye on the business and conference market to target business travelers who want to carve out some vacation time to explore a destination on their own time.

6. Set-jetting

Hobbit house in New Zealand

If you’ve ever wanted to visit the set of your favorite movie or TV show, you’re not alone. A top travel trend for 2023 is “set-jetting,” when travelers visit destinations primarily because they were featured in a popular movie, TV show, or book. According to research, 39 percent of travelers have booked trips to places featured on shows or movies ( Expedia ). While people have long been drawn to iconic movie locations, perhaps the earliest example of mass set-jetting was New Zealand’s tourism industry getting a huge boost after the country played a leading role in the “Lord of The Rings” movies. Fans of the “Outlander” books and TV series have also been making pilgrimages to Scotland to see the country that provides the backdrop for their favorite show.

People don’t just want to visit the actual physical set and filming location, but also just the cities or countries featured in a particular production. Keep an eye out for popular shows where the location is as much the star of the show as the actors, such as “The Crown” (England,) “Emily in Paris” (Paris,) and “The White Lotus” (Sicily), as they could trigger a surge in demand for particular locations and experiences relating to the shows, such as a themed tour.

  • The Potter Trail : Harry Potter-themed walking tours in Edinburgh, Scotland
  • Red Carpet Tours : “Lord of the Rings” set-jetting specialists
  • On Location Tours : TV- and movie-themed tours in New York, Chicago, and Boston

7. Sustainable tourism and electric travel

“Ecotourism” has been on the rise for several years, and continues to be popular. According to Booking.com’s Sustainable Travel Report 2022 , 81 percent of global travelers say sustainable travel is important to them, and 50 percent are influenced by news reports on climate change when it comes to booking choices. 

So-called “ecotours” let tourists enjoy a vacation while also learning about environmental and sustainability issues in a particular location. Some enable people to do something tangible to help, such as volunteering to plant trees or help to restore habitats. Many travelers these days also seek out “small footprint” or socially-responsible travel. This may not be an eco-tour as such; it could just mean they favor tour companies that take steps to minimize the impact of their tours or incorporate a social responsibility element. 

Many travelers also want to stay in planet-friendly accommodations. According to Booking.com’s report, 57 percent of travelers prefer accommodation with sustainable certification. Another related trend to watch is road trips or other travel using electric vehicles. Some car rental companies are adding electric cars to their fleets, and VW has even built an electric version of their classic camper van, the ID Buzz. Within cities, travelers might want to do tours on electric bikes and focus on other more sustainable modes of transport rather than the traditional taxi and car hire approach. In the not too distant future, electric air travel may even become the norm thanks to companies like Eviation that are developing electric planes.

  • Jumbari Family Safaris : Eco-safaris in Africa.
  • OneSeed Expeditions : Responsible adventure travel around the world.
  • EV Travel : Sustainable adventures in Iceland

8. Indigenous experiences

Indigenous Touri

Countries around the world are making an increased effort to reverse past wrongs when it comes to treatment of Indigenous peoples, while also empowering Indigenous communities to take a lead in areas like travel and tourism. Canada is one nation going through a period of reconciliation as it faces up to and attempts to make amends for its colonial past. This has resulted in a huge growth in Indigenous-led travel companies, experiences, resorts, and accommodation options. 

Australia and New Zealand are also seeing a growth in opportunities for travelers to support and learn about Indigenous communities, histories, and cultures.

If you are an Indigenous entrepreneur, you may find great opportunities available with an increase in programs that support Indigenous tourism in these countries. For others, there may be opportunities for partnering with or supporting Indigenous-led businesses and organizations in your region.

  • Worn Gundidj at Tower Hill : Tours offering the chance to connect with Australian aboriginal culture
  • Road Scholar : Offers a New Zealand cultural experience, learning from local experts  
  • Haida Style Expeditions : Cultural trips on Haida Gwaii on Canada’s west coast

9. Budget-friendly travel

The economic upheaval we saw through 2022 looks set to continue through 2023. Inflation and cost of living rises mean while the desire to travel is still strong, many travelers will still have at least one eye on their budget. This could mean more interest from thrifty travelers in camping, self-catering, and all-inclusive holidays. Activities and vacations that involve renting rather than buying equipment could also be more popular. 

Packlist : Camping gear rentals in Canada

Lazy Days : Camper van rentals in Ireland

Tampa Bay eBikes : eBike rentals on the Gulf Coast

10. Luxury cruises and upscale all-inclusive

Friends jumping off a boat into tropical waters

While there will be a lot of budget-conscious travelers in 2023, there are also plenty of opportunities in the luxury travel market, including two types of travel luxury travelers may previously have turned their noses up at—all-inclusive trips and cruises. The luxury cruise market, as well as the cruise market in general, is set to rebound in style. CN Traveller reported on “ a new breed of luxury yachts from the world’s leading hotel brands,” including  The Ritz-Carlton Yacht Collection , which boasts  “ the most sophisticated and expensive civilian ship ever built in Spain.” Cruise companies like Scenic and Emerald Cruises are expecting high demand for spots on their luxury ships . If you are on a luxury cruise route, catering your activities to a luxury-seeking clientele, with prices to match, might be worth considering.

Cruises tend to be all-inclusive as standard, but there is also a growth in upscale all-inclusive vacations in general. These experiences offer the best of everything—food, accommodation, and experiences, all for a set (and premium) price. Ikos Resorts will open a new five-star all-inclusive resort in Mallorca in June 2023.

  • Ama Waterways : Luxury river cruises in Europe
  • Windstar Cruises : Luxury small-ship cruises
  • Conrad Maldives Luxury Island : All-inclusive resort in the Maldives

11. Train travel

Passenger train passing through field overlooking mountains

From the “Flying Scotsman” to the “Orient Express,” there are few more romantic ways to travel than by train. However, train travel is also increasingly overlapping with other trends in our list, as it becomes more popular as a way to travel more sustainably by reducing car and air travel, travel slower (unless we’re talking train travel in Japan) and for longer, and travel to more countries on the same trip.

Train travel can also offer scenic views, comfortable travel with spacious seats, sleeping accommodation for longer or overnight trips, and the opportunity to socialize with other travelers, and convenient access to city centres. Piggy-backing the trend toward more immersive travel experiences, train travel also lets travelers see more of a country while mixing with locals. Many countries and rail companies, especially in Europe, offer passes that let travelers visit multiple places in one trip without leaving the ground. If your tours and activities are near a popular rail route, look for ways to capitalize on the increase in train travel by catering to people who may want something to do for a day or two before they move on.

  • Byway : Lets travelers build their own train vacation
  • Intrepid Travel : Offers a range of “Train it” itineraries
  • Glacier Express : Cultural and foodie train trips in Switzerland

12. Glamping

During the pandemic, with international travel off the menu for most people,  RV rentals spiked dramatically . Road trips made it easier for tourists to physically distance from other travelers in a post-COVID world, and “glampervan” vacations became popular. Glamping is still on the rise in 2023; the glamping market is expected to reach US$4.1bn in 2028 ( Stratview Research ). Glamping lets people enjoy sleeping and living in the great outdoors, but with a step-up in comfort from traditional camping. Glampers can stay in everything from classic Airstream trailers to yurts and all manner of other non-tent accommodation.

tourism with business

  • Woods on Pender : Stay in a classic Airstream trailer on an island.
  • Huttopia : Glamping getaways in Canada and the US 
  • Under Canvas : Upscale camping in Moab, the Grand Canyon, and other spectacular locations 

13. Go solo or go social

solo traveler in desert

While “travel bubbles” are no longer required for COVID-related reasons, group travel continues to rise in popularity. Hotels and tour companies increasingly cater to family groups or groups of friends who want to take a memorable trip together. For example, Atticus Hotel  in Oregon’s  Bunkhouse room for groups . It’s not just families making up for lost time with “reunion” or “celebration” travel. Tour operator Contiki noticed an upswing in demand for what they call “social travel” from groups of Gen Z-ers who want to get together on a trip to celebrate birthdays, graduations, and other milestones: “Gen Z want to make up for lost time spent together and get travelling.” Another type of social travel piggybacks the rise of “travel influencers” on social media platforms like Instagram. Some popular influencers are pivoting to provide the opportunity for their followers to literally follow them on a trip. People can go on a trip or do an activity with their favorite influencer and a group of fellow followers.

Of course, not everyone has a posse to travel with or wants to travel with others. Solo travel continues to be very popular and has moved from a niche to a mainstream market. A Skyscanner report found that 40 percent wanted to travel solo for mental health wellness reasons, while singles and divorcees ranked highly for being ready to take a solo trip. The report concludes: “There is no longer any stigma attached to taking a trip on your own, and many tour companies cater specifically to this market.”

  • Flash Pack : Small group adventures for solo travelers in their 30s and 40s.
  • On the Go Tours : Pre-designed tours for private groups.
  • My Life’s a Travel Movie : Join social media influencer Alyssa Ramos on a trip

Watch this space: Unusual and niche  tourism trends to track in 2023

14. flat pack hotels.

In a move that reflects the growing interest in responsible and sustainable travel, hotel company Habitas have opened a number of flat-pack hotels around the world for “like-minded people seeking connection, inspiration and a better future together.”

15. Crypto trips

A number of tour operators and travel companies now offer travelers the ability to pay with cryptocurrency. Some examples include Borrow a Boat , Soneva Resorts  and Get Your Guide . 

16. Dark tourism

There has been a rise in so-called “dark tourism,” when people travel to places or sites associated with disasters and darker historical events. Famous examples include Pearl Harbour, Alcatraz, and Hiroshima. If this is the first you’ve heard of this term, it can sound a bit ghoulish. However, travelers who explore these sites generally do so to pay their respects or learn more about important historical events that hopefully will never be repeated.

17. Sober travel

Sober travel has been around for a while, but it mostly catered to people in recovery. In 2023, sober travel is a subset of wellness travel. Travel companies like Travel Sober and  Sober Outside have pivoted to target anyone who wants a sober vacation.

18. Virtual travel

Forbes Magazine thinks 2023 will be “the year that tourism in the metaverse takes off.” Travel companies can use VR to give potential customers a taste of the experience they can expect from a tour or location. VR can be accessible through web browsers or people can enjoy a much more immersive experience using VR headsets.

19. Nostalgic travel

Booking.com’s 2023 travel predictions found that 88 percent of travelers want to go on a “nostalgic getaway,” whether that’s theme parks we went to as kids, nostalgic movie locations, or other trips down memory lane. 

20. Sleep tourism

Everyone likes a good night’s sleep, especially on vacation, and the travel is waking up to the opportunities offered by a rise in “sleep tourism.” The Park Hyatt New York now offers a stay in their  One Bedroom Sleep Suite by Bryte , while Swedish bed brand Hastens opened a branded Sleep Spa . Good night, sleep well.  

How to take advantage of innovative tourism business ideas

Illustrations of ideas being locked away

The key to taking advantage of these innovative tourism business ideas and other tourism industry trends is to always be thinking of your next profitable business opportunity. Here are a few ways to keep on top of what’s new and interesting in the travel business:

Maintain an ideas file

Include those “out there” trends that seem absurd the first time you hear them. Think about some recent innovations that would have been dismissed with a laugh not that long ago: Self-driving cars, passenger space travel, drone deliveries… Even that Holy Grail of futuristic inventions, the personal jetpack, is getting closer to reality. All but the most outlandish trends are worth tracking in case there’s a germ of an idea for a new business opportunity in there.

Listen to your audienc e

Hang out in online travel discussion forums, on social media, and in other places where travelers gather to swap notes and ideas or express needs and dreams. You might uncover a new business idea no-one else has come across yet.

Follow your competitors

Monitor what your direct competitors and others in the tourism business are up to. Subscribe to every industry newsletter you can, including those of your competitors, to keep up with emerging trends and help with your business idea generation.

Solicit customer feedback

Be proactive in asking your customers for feedback. Don’t just ask them what they liked and didn’t like about their experience with your company; ask them if there’s anything they would like to do that they currently can’t. 

Invest in the right booking system

It goes without saying that every tour operator should offer online booking and take a mobile-first approach. Not doing both of those things makes taking advantage of the above trends very difficult. The customer experience starts the moment they enter your website. Online booking enables them to easily browse, book, and pay for tours anytime and from is anywhere. Learn more about how Rezgo booking software is tailor-made for adventure companies.

At Rezgo, we always have our ear to the ground when it comes to the latest tourism trends and business opportunities. The Rezgo booking system is a comprehensive platform that enables you to become a more profitable business. It can also help you future-proof your business so you can develop and grow as the tourism industry changes.  Book a demo today or  sign up for free and start using Rezgo

Wondering what to read next? Here are our suggestions: The Future of Tourism: 10 Things Tour Companies Need To Prepare For in 2022 A Guide to Branding in the Travel and Tourism Industry Low Season Strategies to Prime Your Tour and Activity Company for Success

Signup banner

Written By | Rob Mathison

Rob Mathison is a Vancouver-based freelance writer focusing on tech, travel, digital marketing, and education. He is a co-author of The Complete Resident’s Guide to Vancouver.

Previous Article 5 Rezgo Tools That Boost Your Tour & Activity Company's Data Security

Next Article What is Rezgo?

Related Posts

Group of people on a lake practicing yoga during sunset

Articles , Increase Online Bookings , Tourism Trends

Your-marketing-mix-the-7-ps-of-travel-and-tourism-marketing

Articles , Increase Online Bookings , Marketing Strategies

Your marketing mix: the 7 ps of travel and tourism marketing.

Advantages and Disadvantages of Online Travel Agencies (OTAs)

Articles , Increase Online Bookings , Tourism Best Practices

Advantages and disadvantages of online travel agencies (otas), search the blog.

search

  • All Categories
  • Tourism Trends

Most Popular Articles

  • Set-jetting, Forest Bathing, and Hush Trips: 20 Innovative Tourism Business Ideas and Trends for 2023 128 views
  • Your Marketing Mix: the 7 Ps of Travel and Tourism Marketing 54 views
  • Advantages and Disadvantages of Online Travel Agencies (OTAs) 45 views
  • How to Create a Business Plan for Your Tour or Travel Company 17 views
  • How to Create and Promote Amazing Tour Packages 13 views

I have read and agree to the Rezgo Privacy Policy

GET STARTED

Sign-up for a free demo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmo tempor incididunt ut labore et dolore magna aliqua.

Schedule A Demo

40 Travel and Hospitality Business Ideas

From providing lodging to leading guided tours, the opportunities for success in the travel and hospitality industry are numerous. Your potential tourism business can take many different forms as the commodities of traveling are multifaceted and broad.

Whatever your motivation for wanting to begin your entrepreneurial journey T ravel business ideas and Hospitality business ideas are a great place to start!

A guest checking in with a hotel employee.

Best Travel and Hospitality Business Ideas for 2020

1. airbnb business.

Air B N B Business image

An Airbnb business supplies guests with a place to stay within a person’s home. Many travelers are looking for lodging which is a little more personal and unique. Airbnb rentals offer a home feel, versus that of a hotel or motel. Guests may stay as short as one or two days or extended stays up to two weeks.

An Airbnb is a great way to add some extra income, especially if you have unused rooms or lots of space in your house. You will have guests staying in your home, so you should be comfortable talking and interacting with guests. Some homeowners, who travel often, will also rent out their homes when they are out of town. This allows them to receive income and have someone watching their home when they’re not around.

Learn how to start an Airbnb business .

2. AIRPORT SHUTTLE BUSINESS

Airport Shuttle Business image

Airport shuttles transport people between the airport and either their homes, hotels, or where they parked their cars. Airport shuttles are used by business travelers, groups, families, and solo riders. The driver picks travelers up at a predetermined location and drops them off wherever necessary; typically with no more than two stops on each route. Vehicles are generally spacious, with ample room for riders to store their luggage.

Individuals possessing the drive to start their own travel business and the inclination to interact with people would be best suited for this business endeavor. Since much time is spent on the road, the entrepreneur that enjoys driving would be the ideal candidate.

Learn how to start an airport shuttle business .

3. AMUSEMENT PARK

Amusement Park image

Amusement, or theme, parks feature rides, games, and entertainment options in an outdoor or indoor venue. Customers typically pay a single entry fee for access to the entire park. The successful amusement park model focuses on the customer's entire experience, offering a wide range of services and entertainment options including parking, trams, restaurant options, water parks, roller coasters, live animal attractions, stage shows, arcade games, attractive interactive landscaping, and family-friendly fun. The larger the property you own, the more entertainment choices you are able to offer your customers.

You must be a highly motivated individual ready to sink a large initial investment into the concept, design, and implementation of your amusement park. You may need extensive knowledge in the operation of rides, restaurant and guest services, landscaping design, business practices, and have significant leadership skills.

Learn how to start an amusement park .

4. BED AND BREAKFAST

Bed and Breakfast Image

A bed and breakfast business offers travelers an alternative to hotels and motels, by combining sleeping quarters with a full breakfast. Most bed and breakfasts also promise more unique, intimate settings than other lodging options.

Anyone who enjoys hosting others may be well-suited for owning a bed and breakfast business because guests come to B&Bs for a level of hospitality that hotels and motels don’t provide. Business owners should like talking with people, cooking meals, and making guests feel comfortable.

Learn how to start a bed and breakfast .

5. BIKE RENTAL BUSINESS

Bike Rental Business image

Bike rental businesses give customers—who are often, but not necessarily, tourists—bicycles for a short period. Bikes are generally rented for a few hours to recreationally explore the locality. But the customer base might also consist of college students on campus or others who rent for practical reasons. Your business might be a freestanding shop, part of a bike sales and service operation or associated with a hotel or other hospitality business.

Bike rental business owners should be mechanically adept since customers can be hard on bikes. Also, since bikes are often rented to explore the immediate area, you should be highly familiar with your home base and able to suggest tourist attractions. You should have an engaging personality and be motivated to deliver exceptional customer service.

Learn how to start a bike rental business .

6. BIKE TOUR COMPANY

Bike Tour Company image

Do you love exploring your home town or popular tourist destinations on your bike? Does it really make your day when you bring a friend along to see the sights? Operating a bike tour company may be right up your alley. Whether you are simply renting bicycles and maps for patrons to use on their own or providing week-long personalized guided tours that include meals and lodging, this can be a rewarding travel business.

If you are going to run a one-man show, you will need to be physically fit, have fantastic people skills, and enjoy managing the many facets of your business. If you are operating a large tourist attraction, the right owner will have a good background in business management with a focus on the service industry.

Learn how to start a bike tour company .

7. BOUTIQUE TOUR BUSINESS

Boutique Tour Business image

This travel business idea differs from a traditional tour guide service in that the focus is not on the popular tourist destinations. Instead, it focuses more on unique and special experiences. Both local residents and tourists enjoy these types of tours/parties.

People like to do things that feel more authentic and consistent with what locals do versus just taking a sightseeing tour to see the major attractions. These can be very active experiences such as hiking, climbing, bungee-jumping, flying down a wire cable over the tree canopy, whitewater rafting and so much more. Many prefer such active experiences when compared to the traditional bus tours where tour guides describe things as the bus passes them by.

Learn how to start a boutique tour business .

Ready to form your LLC? Check out the  Top LLC Formation Services And, use our free tools to help start your business: Use our  Business Name Generator  for help brainstorming your new venture’s name Learn  how to form an LLC , one of the  best business structures  for travel businesses Use our free  business plan generator  to start planning your business today Get your unique logo with our free  Logo Maker  and start branding your business After finding your perfect idea learn how to  start a business

8. BUS TOUR BUSINESS

Bus Tour Business image

A bus tour business provides tours for tourists as well as locals. Tours of scenic and historical areas and other sites of interest are a valuable community service. Bus tours connect people with others for a shared experience. They also educate people about historical landmarks, local history, geography and other important aspects of your city and the surrounding area.

If you are looking to give people the opportunity to learn more about a locale while enjoying the company of others, a bus tour business is right for you. This is your chance to bring people closer together. Bus tours also enhance understanding and respect for cities, towns, landmarks and special sites. Bus tour customers gain a new appreciation for the area in which the tour is conducted.

Learn how to start a bus tour business .

9. CAMPGROUND

Campground image

If you love the outdoors and some hard work, you could start a campground business. Whether you have land or are purchasing land, you could start enjoying the great outdoors and working for yourself as soon as you get everything set up. You'll provide a place for people who are passing through on their way to another destination and for those who want to enjoy some time connecting with nature. Campers use all sorts of shelters from tents to fully contained RVs.

Before you start a campground business, you'll need the knowledge and willingness it takes to do many things, including accounting, repairs, road maintenance, plumbing, electrical maintenance, and management. You may be able to farm some of these things out, but it is much more cost-effective to do these things yourself.

Learn how to start a campground .

10. CANOE & KAYAK RENTAL BUSINESS

Canoe and Kayak Rental Business image

Many people enjoy being on the water, but they either do not own a boat or want to go boating where they can't bring theirs. A canoe and kayak rental business lets people rent canoes and kayaks to take out on nearby waterways. Customers can take canoes out for as little as an hour or as long as a day or more.

Anyone who enjoys canoeing and kayaking may be well-suited to open a canoe and kayak rental business. Business owners also must be strong enough to move canoes and kayaks onshore.

Learn how to start a canoe & kayak rental business .

Find a Web Domain For Your Travel and Hospitality Business

Securing a web domain and creating a quality website is important for the overall success of a travel and hospitality business.

Find a Domain Now

Powered by godaddy.com, 11. car rental business.

Car Rental Business image

Another one of many travel business ideas is a car rental company. A car rental business rents vehicles at affordable daily and weekly prices. All sorts of different parties are interested in car rentals. Common customers include business and leisure travelers, those whose vehicles are out of commission and businesses.

This business is ideal for someone who has a sincere interest in automobiles, automobile maintenance, and the driving experience.

Learn how to start a car rental business .

12. CORPORATE RETREAT CENTER

Corporate Retreat Center image

Many companies take employees on retreats for training, development, and team-building experiences. Corporate retreat center businesses offer a place for holding these company-sponsored retreats and frequently help companies plan their retreats.

Anyone who is organized and has strong interpersonal skills may enjoy running a corporate retreat center business. Hosting retreats requires balancing many different tasks, and there’s a constant conversation between the retreat center and the company sponsoring the retreat.

Learn how to start a corporate retreat center .

13. CRUISE LINE

Cruise Line image

A cruise line has one or several large boats designed to accommodate numerous fun-seeking individuals. This business is centered on providing guests with a good time. Cruise liners are a place for relaxation, socialization, and romance. Cruises are in-demand as they provide people with a fun and relaxing means of vacationing. Cruise lines offer all sorts of social activities on and off the ship. This business is a fantastic way to bring people closer to one another, bolster social ties, and provide people with a sense of belonging.

This is the ideal business or someone who is looking for a way to bring people together for a fun, rewarding and memorable experience. If you are a hospitable individual and enjoy providing people with a good time, you should consider starting a cruise line business. Furthermore, if you enjoy life on the water, good food and entertainment, a cruise ship business is worth considering.

Learn how to start a cruise line .

14. DAY SPA

Day Spa image

Day spas provide a relaxing atmosphere and a variety of treatments designed to refresh and rejuvenate. Some of the most common services offered by smaller day spas are facials, massages, manicures and pedicures, waxing, electrolysis, and aromatherapy. Larger day spas with more complex facilities are able to offer additional options such as body wraps, mud baths, or hydrotherapy treatments.

This hospitality business is ideal for those who enjoy relating with people on a personal level to provide services that reduce stress, enhance beauty, and improve health.

Learn how to start a day spa .

15. ECOTOUR BUSINESS

Ecotour Business image

Ecotourism is small scale, low impact tourism that offers travelers an opportunity to learn about the local flora, fauna, and culture. Unlike your standard tour guide service, the focus of ecotourism is to educate guests on how they can positively impact the environment and community they’re visiting. Tourists are able to immerse themselves in the culture and habitat, gaining an understanding of the positive impact each can have on the other. Ecological sustainability and responsibility are the heart of this educating and rewarding experience.

As many consumers ponder the environmental impact humans have had on our environment, there are many who have taken it upon themselves to get out and do something about it. They’ve made it their life’s mission to make positive strides, educating others along the way. Entrepreneurs who have made this their lives’ work and who truly enjoy igniting this passion in others would be best suited for this travel business venture.

Learn how to start an ecotour business .

16. FISHING CHARTER BUSINESS

Fishing Charter Business image

Many people enjoy fishing, but few people have boats, tackle, and knowledge to go fishing far from shore. Fishing charter businesses take people on fishing trips that they otherwise wouldn’t be able to experience. These trips may range from going into swamps to venturing far offshore. Customers are usually allowed to keep any fish that they catch (assuming the fish are legal to keep).

Anyone who is passionate about fishing and enjoys sharing that passion with other people may be well-suited for running a fishing charter business. Customers expect fishing charter captains to be knowledgeable about and have a love for fishing, and sharing that knowledge and love helps ensure customers have a great time.

Learn how to start a fishing charter business .

17. GLAMPING BUSINESS

Glamping Business image

A glamping business is next on our comprehensive list of travel startup ideas. Glamping, or "glamorous camping," has taken England by storm and is quickly becoming popular within the United States. Although there aren’t any official statistics for glamping in the U.S., industry insiders have seen a big increase in demand recently. For entrepreneurs, this demand represents an exciting opportunity.

People who enjoy connecting with others and being outdoors may enjoy running a glamping business. Interpersonal skills are necessary because much of the business involves making guests feel welcome. A passion for the outdoors is helpful, for glamping is largely about connecting with nature.

Learn how to start a glamping business .

18. GOLF COURSE

Golf Course image

Golf courses provide these people with a place to play the sport. Most courses are 9 or 18 holes, and they may have other amenities, such as clubhouses and pro shops. Anyone who is well-versed in a variety of aspects of business and enjoys golfing themselves may be qualified to run a golf course.

It’s important to have a broad business background because golf courses are multi-faceted businesses. Running one might include course maintenance, employee management, restaurant service, event hosting, and investment opportunities.

Learn how to start a golf course .

19. HAUNTED ATTRACTION

Haunted House Business image

A haunted thrill park is any space designed to entice customers by offering a scary or thrilling experience. Americans spend about $7 billion on Halloween, and $300 million on haunted houses. Haunted thrill parks may be located in makeshift, temporary houses, corn mazes, or even old prisons or asylums. Typically, workers will dress up in costumes and pop out at customers to give them a fright. Props such as fake chainsaws or straight jackets are often used alongside fog machines and soundtracks of creepy noises.

There is an art to scaring people while keeping them safe, so an entrepreneur will have to coordinate the right scenes while ensuring workers understand how to handle the guests. Those who already have a love of haunted houses likely understand what's currently out there, and what people would like to see in the future.

Learn how to start a haunted attraction .

20. HELICOPTER TOUR BUSINESS

Helicopter Tour Business image

A helicopter tour business takes customers on short flights so they can view their city from a bird's-eye view. This is typically marketed as a more expensive service for a more adventurous clientele, and it adds a touch of excitement to any community.

This business is ideal for those already licensed to fly a helicopter, as there is a significant investment of time and money required to acquire a license. As such, it typically makes a good business for retired military personnel. Aside from a knowledge of helicopters, one of the best qualities for this business is to be a “people person,” as you must be able to charm customers before, during, and after the flight.

Learn how to start a helicopter tour business .

Start a Travel and Hospitality Business In Your State

21. hotel business.

Hotel Business image

A hotel can be any commercial building that charges money to travelers who need a room to stay. This can be anything from a standard multi-unit building to luxury stand-alone villas. As airline prices drop and the economy improves, corporate and personal travel continues to increase. The hotel industry generated just under $200 billion in revenue in 2016.

This startup idea is good for someone who enjoys the hospitality business. Those who run hotels have to be adept at catering to a number of different needs, so an owner will need to be flexible when it comes to how they respond to different travelers and consistent when it comes to delivering unparalleled customer service. From business travelers to young families, each guest will have their own priorities when it comes to where they stay.

Learn how to start a hotel business .

22. HOUSE-SITTING BUSINESS

House-Sitting Business image

House sitting is a service offered to customers who are out of town or otherwise away from the home. House sitters may look after pets, plants, or just the home itself. House sitters help the community in a number of ways. They can ward off criminals by simply being in the house, and they keep cats and dogs from having to be put into kennels.

This business is good for those who want to maintain people’s homes while they’re away. Ideally, house sitters should be animal lovers who know how to take care of a variety of different types of dogs and cats.

Learn how to start a house-sitting business .

23. KENNEL BUSINESS

Kennel Business image

Many dog owners, for a variety of reasons, don’t bring their dogs with them on trips. A kennel business gives dog owners a safe place to leave their dogs while they’re away. At a kennel, dogs have a safe place to rest, are fed and get exercise.

Anyone who loves dogs may be well-suited for owning a kennel business, as most of the work involves taking care of dogs. Owners often have to play with dogs, and they sometimes need to physically move stubborn pooches. Therefore, owners should be in decent physical condition.

Learn how to start a kennel business .

Marina Business image

Boat owners need a place to keep their boats, both during the boating season and the off-season. While some boats can be kept on a trailer and launched, other vessels cannot -- and even boaters who have trailerable vessels often don’t want to have to launch and take out their boat every time they go out on the water.

A marina business offers boaters a place to keep their boats, docking or mooring them in the water during the boating season, and storing them on land for the rest of the year.

Learn how to start a marina .

25. PARTY BUS BUSINESS

Party Bus Business image

One more of several popular travel business ideas is a party bus business. A party bus business will transport people for major events, so they don’t have to worry about the logistics of getting from place to place. While people on the bus are generally invited to consume alcohol (if they're of age), party buses don’t necessarily have to offer adult beverages as a part of their business model.

This business is excellent for someone who understands both the large and small aspects of major events. Clients want to be able to relax and feel as though they're taken care of, so they need someone who is confident in making decisions quickly and being able to think on the fly in the face of potential hiccups or even outright emergencies.

Learn how to start a party bus business .

26. PET-SITTING BUSINESS

Pet-Sitting Business image

Pet sitting businesses offer pet owners a variety of animal care services, including exercising their pets while they are at work. They also provide an affordable alternative to boarding pets at a kennel during vacations or business trips. Being able to remain in their own home environment can reduce separation anxiety for both pets and their owners.

This is a great business idea for animal lovers who enjoy walking and staying active. It’s ideal for people who prefer lower stress levels, since spending time with pets has been shown to reduce stress. Those who are compassionate and responsible, yet prefer to work alone and be their own bosses as well as make their own schedules thrive in this type of business.

Learn how to start a pet-sitting business .

27. SCOOTER RENTAL BUSINESS

Scooter Rental Business image

A scooter rental business offers customers a fun and affordable option for short-term transportation. For most, scooters can be rented with hourly, half-day, and whole day rates.

If you have experience in retail sales or product rentals, knowledge of small engines, a strong work ethic, and a business mind, a scooter rental business could be your ticket to financial independence. Especially if you have a background in scooters and motorcycles—either as a rider, enthusiast, or from working in a motorbike retail business—your expertise could set you apart from the competition.

Learn how to start a scooter rental business .

28. SCUBA DIVING BUSINESS

Scuba Diving Business image

Scuba diving affords an unparalleled experience with the underwater world. However, safe diving requires training, equipment, and often a guide. Scuba diving businesses provide divers with the training, equipment, and local knowledge they need to have a fun and safe time underwater.

While scuba diving businesses can generate sizable profits, most business owners don’t get into this type of work solely for the financial return on investment. Instead, they’re passionate scuba divers themselves and are drawn to the scuba lifestyle. They like the idea of making money doing a sport they love.

Learn how to start a scuba diving business .

29. SKI RESORT

Ski Resort image

Ski resorts are one of the main places people go for wintertime fun. Resorts offer skiing, snowboarding, equipment rentals and lessons. Many resorts also have concessions, a restaurant, a bar, and other amenities.

Someone with a diverse skillset and background in business may be well-suited for running a ski resort business. The multi-faceted nature of ski resorts requires knowledge of multiple aspects of running a business. For instance, running a ski resort business might include equipment maintenance, snowmaking decisions, concession management, and program creation.

Learn how to start a ski resort .

30. SKYDIVING BUSINESS

Skydiving Business image

Customers of skydiving businesses receive access to the complete experience, either in tandem with an experienced jumper or solo. The entertainment package includes the airplane ride, all equipment, landing site—also known as the dropzone or DZ—and the leadership/coaching of a jumpmaster. Other products or services might also be offered through the business, from parachute training before the jump to photography or video production of the jump.

Most people who would consider starting such a business are experienced jumpers, but that’s not mandatory. You should, at a minimum, feel comfortable convincing partners or investors and officials of the wisdom of your plans and your skydiving business’ value to the community.

Learn how to start a skydiving business .

31. SNORKELING BUSINESS

Snorkeling Business image

A snorkeling business will typically sell or rent out various safety gear and snorkeling equipment to water-lovers of all ages. These travel businesses can also offer tours to their customers in addition to or instead of a physical store location.

Owners should ideally have an inherent love of the water, so they can introduce their passion for exploration to new generations of snorkelers. They should also enjoy working with people who may not know very much about how to use the equipment.

Learn how to start a snorkeling business .

32. SOUVENIR SHOP

Souvenir Shop image

As the owner of a souvenir shop, you’ll stock your retail store, cart or kiosk with an inventory of interest to tourists. Your offerings will reflect the demographics and socioeconomic strata of the market. For instance, if you’re at a vacation destination that draws young families, you might stock novelty trinkets, toys, t-shirts, candy, and gum. However, if you’ll attract more sophisticated travelers, you might sell pricier jewelry with a local slant -- ie, designed with stones or gems found in the region.

You can succeed if you know your market. You must be able to match the inventory with the needs of vacationers and at an affordable price point.

Learn how to start a souvenir shop .

33. SUMMER CAMP

Summer Camp Business

Successful summer camp business owners respond to the needs of their customers and communities by developing curriculum and activities that focus on their specific interests, goals, and objectives. Traditional summer camps offer outdoor activities such as hiking, building campfires, and canoeing. Sleep-away camps offer food and lodging as well as trained supervision during physical and educational activities. Day camps do not include lodging and offer more specialized learning activities such as computer science, performing arts and music. Today, there are summer camp programs available for nearly every imaginable purpose, interest and need.

This business is a good choice for people who love teaching but prefer a beautiful natural setting to a formal classroom. High-energy individuals thrive on the combination of physical and mental activity this type of business provides. Creative people welcome the challenge of providing fun, interesting, and engaging songs, games, and educational activities for campers. Those who enjoy working with and enriching the lives of children and families experience a high level of job satisfaction within this industry.

Learn how to start a summer camp .

34. SURFING SCHOOL

Surfing School image

Running a surf school and teaching surfing classes is a lifestyle with a dedication to the ocean water. It has the requirement to live on the coast of a country. The best places in America are the west coast of California and the islands of Hawaii. You may also find some decent surfing in other parts of the world such as Australia, Costa Rica, Mexico, and even in exotic places like Fiji and the beach areas of Sanya, China. No matter where you decide is best, you need to love the ocean water, work in a nice surfing spot, and want to teach people how to surf.

Surfers are people who enjoy the surfing lifestyle. Every day is a day at the beach when the waves are good. Surfers who want to teach others are even more special because they need to have patience when being an instructor for first-time learners. The best surfers enjoy daily surfing and catching good waves for them is a spiritual experience.

Learn how to start a surfing school .

35. TOUR COMPANY

Tour Company image

Tour guide services are most often offered in cities large, world-famous cities and cities that have rich historical backgrounds. Guests can be taken on a tour by foot or by vehicle, depending upon the distance that will be covered during the tour.

The self-motivator with a thirst for knowledge who enjoys sharing what they’ve learned with others would do best owning a tour guide business.

Learn how to start a tour company .

Learn more about starting a business by visting the  U.S. Small Business Administration .

36. TRAVEL AGENCY

Travel Agency image

Most travel agencies earn revenue through commissions. Consumers often choose agencies because they help cut down on time needed to research various locations and book accommodations. A popular trend in the industry is online agencies, which operate mostly or exclusively online.

This business idea is perfect for individuals who are passionate about travel, love learning about and visiting new places, and are very detail-oriented. Travel agency owners have very flexible hours but usually only after they have an established book of clients.

Learn how to start a travel agency .

37. TRAVEL PHOTOGRAPHY BUSINESS

Travel Photography Business image

A travel photographer uses their camera to provide high-quality images to a variety of clients that may include websites, travel blogs, print magazines, television ads, and framed prints for sale. You will need to travel extensively to a variety of locations to deliver the landscapes, hotel rooms, and recreational shots that your clients are looking for. You'll work hard to develop a variety of clients who work with you to determine where your next shoot should be while your self-promotion and marketing will reach out to new clients.

A successful travel photographer will have extensive knowledge of how to use their camera to get the highest definition images containing dramatic landscapes. They will need to enjoy living on the road, hiking, and exploring distant locales to get the perfect shot. They should be sociable and able to toot their own horn in order to develop new clients and customers.

Learn how to start a travel photography business .

38. WALKING TOUR BUSINESS

Walking Tour Business image

Next on our list of travel business ideas is a walking tour business. Tourists are constantly in search of hidden gems and insider knowledge about their destination, which is what walking tour businesses provide. These travel businesses take tourists on guided explorations of an area, during which time tourists see both famous locations and lesser-known attractions while getting lots of local knowledge.

Most walking tours explore the area through a particular interest, and there are tours for all kinds of interests. For example, in New York City there are walking tour businesses that offer guided explorations of the city’s haunted locations, architecture and street art.

Learn how to start a walking tour business .

39. WATERPARK

Waterpark image

Amusement parks are a popular vacation destination for families all over the world. Few things are more exhilarating than experiencing the rides, laughing and screaming as you make your way to the bottom. Couple that with water, and you have a family-friendly adventure for individuals of all ages.

Entrepreneurs with previous small business ownership or management would be best suited for this business venture. Innovators who enjoy a fast-paced atmosphere and are dedicated to reinvesting a portion of their profits can turn a small waterpark into a million-dollar enterprise in a matter of years.

Learn how to start a waterpark .

40. WINE TOUR BUSINESS

Wine Tour Business image

Wine tours educate people about grapes, fermentation, and flavor profiles. From varietals to harvesting techniques to the best way to taste the wine, tours are meant to be as informative as they are fun. These tours can help people appreciate all that goes into a single sip, and promote local businesses by exposing their product to more people.

This travel business is good for someone who already has a healthy interest in how vineyards work, and who enjoys teaching people in an entertaining way. Ideally, it should be far less about enjoying a good bottle of wine, and far more about being a good (and organized) educator.

Learn how to start a wine tour business .

Start a Travel and Hospitality Business in Your State

  • Connecticut
  • Massachusetts
  • Mississippi
  • New Hampshire
  • North Carolina
  • North Dakota
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Washington D.C.
  • West Virginia

Explore More

tourism with business

Home Business Ideas

There are a variety of businesses you can run out of your home, and because of the minimal overhead expenses, most of them can be started fairly cheaply. In this article, we outline our top 40 home business ideas for the modern entrepreneur.

tourism with business

Online Business Ideas

Whether you’re looking to build an online empire or earn a little money on the side, one of the best things about owning an online business is having the ability to work as much or as little as you want -- from whatever location you prefer.

tourism with business

Low-Cost Business Ideas

In this article, we outline our top 40 business ideas with low startup costs to help you find a low-cost business idea that aligns with your interests and goals.

tourism with business

Side-Hustle Business Ideas

If you’re looking to scratch the entrepreneurial itch without giving up your day job, you’re probably on the hunt for a side-hustle that aligns with your personal interests and your schedule. These 40 side-hustles satisfy a range of interests and can easily turn into full-time careers.

Businessman and businesswoman posing.

How to Start a Business

Businessman deep in thought.

How to Choose a Business Structure

Wooden blocks spelling out L L C.

What is an LLC?

Hands typing on laptop with the free online business plan generator.

Free Online Business Plan Generator

How to Combine a Business Trip with a Vacation

Connecting on the beach

T he long history of road warriors adding vacation days before or after a business trip, initially a response to the old airline pricing practice of marking up midweek round trips, is getting a fresh look thanks to the widespread acceptance of remote work.

High inflation that has driven airline fares up by 18% over the past year are also a big driver, according to Suzanne Neufang, CEO of the Global Business Travel Association (GBTA).

“If you’re already on a plane, [that’s] a huge motivation. If your basic transportation… is already covered by your employer, I think that’s a huge benefit, and a reason why business travelers are interested in this,” she says.

A 2022 survey conducted by hotel brand Crowne Plaza found that 60% plan to add leisure travel days onto future business trip itineraries. “It’s almost as if Monday is the new Sunday and Thursday is the new Friday,” says Ginger Taggart, vice president of global brand management at Crowne Plaza’s corporate parent, IHG Hotels & Resorts.

More from TIME

Hotels are on board: Although vacationers are making up for lost time with abandon, the return of more-lucrative corporate bookings has been, at best, halting. The GBTA predicts that factors including persistent inflation, climbing energy prices and companies’ desire to conserve cash in the face of an economic downturn will delay until 2026 the recovery of what had been a $1.4 trillion business before the pandemic. And that is one of the more optimistic projections. “Consumer sentiment suggests a full return to pre-COVID levels of business travel may never occur,” according to an analysis by hotel data consultancy STR. .

Beleaguered hotels can make up for some of the shortfall when business travelers bring their families and spring for adjoining rooms or suites, as well as when traveling companions with nothing to do during the workday spend money at a hotel spa, golf course or casino.

Some employers haven’t warmed to the blended-travel trend, says Evan Konwiser, executive vice president of product and strategy at American Express Global Business Travel. “Having a policy denotes formal endorsement of something, and a lot of travel management teams don’t have the overhead or resources to manage an additional component,” he says.

But in spite of concerns about potential liability, expense account mismanagement, workers slacking off or some combination of all three, many employers have been eager to embrace an activity that doesn’t add to their payroll costs and is perceived as a perk by many employees. In a 2022 GBTA survey of corporate travel managers, 90% said employees were interested in combining business trips with recreational travel at their companies.

How to make the balancing act work

Blending work and play can be easier said than done—especially for business travelers whose instincts have gotten rusty. “It’s almost like a muscle people haven’t flexed in the past couple of years,” says Misty Belles, vice president of global public relations at travel agency network Virtuoso.

But with a few tips from industry pros, you can make sure that both the work and the recreation parts of your trip get the job done.

  • Get the green light from your higher-ups. Combining the two is a gray area at many companies, so clear communication with your boss is key, particularly as more executives are agitating to get worker bees back into the office. “Making sure they can be productive [is] important for their own sanity, but also important to show to the company,” Konwiser says.
  • Plan for disruptions. Gaming out a contingency plan with your fellow travelers beforehand is smart. Shortages of workers ranging from baggage handlers to air-traffic controllers have triggered epic logjams at airports in recent months. In the event of a canceled flight, a traveler on a bargain or frequent-flier reward ticket is apt to have more hassle getting rebooked than a business traveler whose reservation benefits from the clout of a corporate account, says Paul Tumpowsky, CEO of Virtuoso member agency Skylark Travel Group. “Be prepared … Those two people are going to get treated very differently,” he says. For business travelers whose itineraries are prone to change on short notice, he suggests looking into travel insurance that includes coverage for work-related cancellations.
  • Have a place where you can get work done. Ironically, the trick to working from anywhere is making sure you have a place to get work done. Belles says many travelers bringing partners or family with them book larger rooms or suites, or stay at hotels with amenities that cater to professionals, like a business center, club floor or lounge. Your hotel lobby might be another option: Many have comfortable nooks that offer a modicum of quiet and privacy.
  • Don’t forget to put relaxation on your calendar. If you’re traveling with family or friends, make a schedule and stick to those boundaries. “It’s not fair to your family when you’re saying, ‘Hey, come with me,’ and then you end up working your normal 60- or 70-hour workweek,” Neufang says. “I think the most successful blended travelers have their work and their play … It’s very clear when they can go and shut the laptop.”

More Must-Reads From TIME

  • Inside the White House Program to Share America's Secrets
  • Meet the 2024 Women of the Year
  • East Palestine, One Year After Train Derailment
  • The Closers: 18 People Working to End the Racial Wealth Gap
  • Long COVID Doesn’t Always Look Like You Think It Does
  • Column: The New Antisemitism
  • The 13 Best New Books to Read in March
  • Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time

Contact us at [email protected]

You May Also Like

  • PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
  • EDIT Edit this Article
  • EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
  • Browse Articles
  • Learn Something New
  • Quizzes Hot
  • This Or That Game New
  • Train Your Brain
  • Explore More
  • Support wikiHow
  • About wikiHow
  • Log in / Sign up
  • Finance and Business
  • Business by Industry
  • Hospitality and Tourism Businesses

How to Develop a Tourism Business

Last Updated: February 16, 2024 Approved

This article was co-authored by Jessica Villegas . Jessica Villegas is a Certified Academic Life Coach and the Founder of Hi-Lite Coaching + Consulting in Winter Garden, Florida. Jessica has over 20 years of leadership experience, and she and her team serve teens and young adults through private coaching, group coaching, workshops, and speaking engagements. She uses workbook exercises, coaching planners, and regular check-ins to support young adults in achieving their academic and personal goals. Jessica received her Bachelor’s in Organizational Communications and Leadership Studies from the University of Central Florida and her Professional Coaching certification through Coach Training EDU, an ICF Accredited Institution, as an Academic Life Coach. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 23 testimonials and 100% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 353,207 times.

A tourism business is a great way to share your passion with others looking to experience a new location or culture, be it in a business or leisure capacity. To develop a tourism business, you need to first decide on your focus and create a business plan. Afterwards, you can move on to marketing and growing your business.

Selecting Your Businesses Focus

Step 1 Choose a geographic location that you know intimately.

  • Don't be afraid to send your customers to other businesses—it shows that you know the area well and are dedicated to ensuring they have the best time possible.
  • Use your chosen geographic region to guide your focus. For example, if your location is secluded from the populace and dense with wineries, then guided winery tours, local bed and breakfasts, and airport transportation services are all viable business options.

Step 2 Explore hotels in the area to determine what makes each successful.

  • Imagine how your hotel would look and how it would stand out.
  • Ask local business owners about their experience in the industry to get a feel for their day-to-day activities and how they succeed.

Step 3 Research local tourism agencies to find out what activities are available.

  • Book a tour with a local agency and get a feel for what they offer. Take note of their pricing and routes.

Step 4 Taste food from local restaurants to see what they have to offer.

  • Compare the busiest restaurants to the slowest. Ask yourself what they are doing differently and how they could improve.

Step 5 List the services offered by the competition.

  • For example, you might find that all hotels offer complimentary breakfast, so be sure to offer this. But if you find that none of them offer complimentary dinner, you can offer this to set yourself apart.
  • Pinpoint a tourism sector that is not overly congested, and one that you can contribute something unique to.

Step 6 Focus on a specific niche in your chosen tourism sector.

  • For example, if you want to focus on providing tours, decide on a location that you know well in terms of its history, food, and entertainment. If you think hospitality is your calling, decide on the type of foods and beverages that you want to provide to tourists.
  • List the contacts that you have within each niche to get a better idea of which one you have the most connections in.

Setting the Foundation for Your Business

Step 1 Obtain all applicable licenses and permits.

  • If you provide tours in natural areas, you will likely need specific permits for each region or park.

Step 2 Apply for the necessary insurance coverage.

  • Determine if you must carry disability, unemployment, or other types of insurance for your employees.

Step 3 Write a business...

  • Include an outline of the products and/or services your business will be providing for tourists.
  • Provide information about your target market and your competition.
  • Describe how you plan on running your business and pricing your product or service

Step 4 Calculate the daily and monthly costs of your business.

  • Employee benefits

Step 5 Procure the necessary funds.

  • Apply for a small business loan or grant if you find that you're low on funds. Visit Grants.gov ( https://www.grants.gov/ ) for a list of grants available around the world, or visit your bank and inquire about loans.

Marketing Your Tourism Business

Step 1 Connect with the local tourism community through events and meetups.

  • Run local promotions for your peers and their family and friends.

Step 2 Develop a marketing...

  • Take out ad space in newspapers, magazines and lifestyle publications.
  • Produce all applicable marketing materials, such as logos, regular newsletters, and business cards.

Step 3 Design a website...

  • Be sure to hire a specialist for search engine optimization (SEO) to maximize your site's online presence.

Step 4 Create relationships with community influencers.

  • Stay connected to local tourism industry councils and relevant media and trade organizations.

Growing Your Business

Step 1 Hire employees to conduct tours and outings.

  • Post ads on classified websites. Be sure to indicate the skills and experience you are looking for.
  • Select employees that are familiar with your business. Remember that you always want to offer your customers a personalized, engaging experience.
  • Plan your staff as far ahead as you possibly can. Be sure to plan extra carefully for busy times of the year.
  • To make your business work, you really need to invest in your employees. It starts with the mission, vision, and values of the company and how those are permeated throughout your employees and how you deliver that and how you show up as that.

Step 2 Keep track of your business costs on a daily basis.

  • Track competitor products, prices, and value regularly.

Step 3 Invest in tour operator software for booking customers.

  • Create gift cards, promo codes, and vouchers for your customers.

Step 4 Pay attention to customer feedback.

  • Make it your primary goal to deliver on your promises and address every customer issue personally.
  • Encourage your customers to leave their feedback on social media services.

Step 5 Create a memorable customer service plan.

  • Always tell your customers about other sights in the area and tourism businesses close to yours that they can experience while in the area.
  • Tell your customers about package deals, sales, and discounts.
  • Send customers a follow-up email to thank them for choosing your business and make them feel welcome to return at any time!

Step 6 Design package plans for tour outings at various times of the year.

  • Plan different packages for different times of the year.
  • Consider your audience when creating packages. Offer them things that make the experience more enjoyable and convenient.
  • Look at packages from competing businesses and try to offer something that they don't.

Community Q&A

Community Answer

You Might Also Like

Start an Online Casino

  • ↑ https://smallbusinessbc.ca/article/strategies-start-grow-tourism-business/
  • ↑ https://www.business.qld.gov.au/industries/hospitality-tourism-sport/tourism/starting-up/regulations/licences-permits-legislation
  • ↑ https://www.business.qld.gov.au/running-business/employing/taking-on-staff/find/assess
  • ↑ https://www.rezdy.com/blog/3-costs-you-need-to-consider-when-pricing-your-tourism-product/
  • ↑ https://www.capterra.com/tour-operator-software/
  • ↑ https://www.iti.gov.nt.ca/sites/iti/files/ProductPackaging.pdf

About This Article

Jessica Villegas

Developing a tourism business is a great way to make a profit while sharing your love of different cultures with new people. A tourism business is any business that caters to tourists, like hospitality, food, and local tours. You’ll need to choose a lucrative niche with little competition to make sure there's space in the market for your business. Choose a location you know well and an industry you have experience in. Unless you already have funding for your business, you’ll need to secure a small business loan, grant, or private investment. You'll also need to write a business plan to present to investors and help you plan your next steps. For more tips, including how to market your tourism business, read on! Did this summary help you? Yes No

  • Send fan mail to authors

Reader Success Stories

LINDA HOPKINS

LINDA HOPKINS

Jul 16, 2017

Did this article help you?

tourism with business

Sahil Rithwan

Mar 8, 2017

Roslan Ismail

Roslan Ismail

Mar 10, 2017

Zendmene Erdenetsogt

Zendmene Erdenetsogt

Jul 27, 2016

Shivo Chimbonda

Shivo Chimbonda

Apr 26, 2017

Am I a Narcissist or an Empath Quiz

Featured Articles

Enjoy Your Early Teen Years

Trending Articles

120 Heartwarming Messages to Send Your Bestie on Their Birthday

Watch Articles

Aerating Wine: Benefits, the Breakdown, & Which Wines You Can Skip

  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Info
  • Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

Everything that you need to know to start your own business. From business ideas to researching the competition.

Practical and real-world advice on how to run your business — from managing employees to keeping the books.

Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

  • Business Ideas
  • Human Resources
  • Business Financing
  • Growth Studio
  • Ask the Board

Looking for your local chamber?

Interested in partnering with us?

Start » business ideas, 10 travel and hospitality business ideas.

As travelers contemplate comfortable new ways to satisfy their wanderlust, opportunity awaits for entrepreneurs who offer safe, fun and authentic experiences and services.

 A group of seven friends sit on an orange picnic blanket outside, with a scenic valley in the background and trees strung with lights overhead. In front of the group are glasses of wine, a couple of lanterns, a charcuterie board, and mason jars filled with a golden beverage. Each member of the group holds up a lit sparkler.

With barriers easing, both literally and figuratively, many travelers are in the planning stages of long-awaited reunions, getaways and adventures. For some pleasure-seekers, their post-pandemic plans look very different than they did before. Travel is an industry that has been significantly reshaped , with experiences and expectations now looking vastly different.

With comfort and confidence levels rising anew, all signs point to opportunity for those looking to start a small, travel-related business and parlay their savvy of the tourism scene with a side of next-level hospitality. The sky’s the limit, and these 10 ideas are great starting points for entrepreneurs of various interests and levels of expertise.

Bed-and-breakfast owner

In the current climate, many travelers are road-tripping it to smaller, more quaint destinations, seeking accommodations with a certain charm, character and personal approach to hospitality...and safety. The $3.4 billion bed-and-breakfast industry checks all the boxes and presents a great opportunity for those looking for a way into the tourism landscape without leaving home. Once you’ve established that you are someone who loves hosting and spending time with others, you will need a residence with enough space to create private accommodations for guests, ideally each with their own bathrooms. The more rooms you have to offer, the greater the income potential. B&B ownership also means a significant upfront investment , from securing permits to building out guest rooms, buying furnishings and essentials and accounting for kitchen upgrades and food needs. Sustainability, farm-to-table or plant-based menus and local cooking classes are some of the ways some bed-and-breakfast hosts are creating a point of difference in their market.

Glamping host

Perhaps you don’t have the indoor square footage and blueprints to create bed-and-breakfast accommodations, but you do possess the gift of great hospitality, live in a desirable destination and have an enviable backyard or are near a special natural setting. You could have the makings of a glamping business. Glamping is elevated camping, with upgraded accommodations, from luxurious tents to more unique structures , and an emphasis on comfort and amenities like access to bathrooms, fire pits, cookware to facilitate meal prep...and maybe even an outdoor pizza oven. Glamping is a form of travel gaining in appeal among couples, groups of friends and families, with market forecasts expecting that it will reach $1.88 billion in revenue this year. Before you jump in, make sure to secure all necessary permits for your location. Once you’re ready for visitors, post swoon-worthy photos on social media and all the details on booking sites like Airbnb , Glamping Hub , Cool Camping and Hip Camp .

Private tour guide

If you live in or near a sought-after town or city and love to share everything there is to know (including its best-kept secrets) with others, offering up your knowledge and passion as a private tour guide could be rewarding and profitable. You can essentially set your own schedule, create an experience that is unlike any other in your area and customize tours based on traveler preferences and interests. Building relationships with cool local businesses can be a great way to give tourists an insider’s perspective and support the community. Get your feet wet with the built-in audience and fulfillment support of platforms like ToursByLocals , which connects travelers with private local guides for a percentage of each booking. Build your business by posting tour details on local Facebook groups as well as groups targeted to visitors to your area.

Travel blogger

Travel bloggers have become a trusted source for inspiration, advice and recommendations for those dreaming about or planning trips. These bloggers document their research and experiences, often in great detail, through captivating writing and images that command the attention of travelers—and the advertisers and content providers who want to reach them. Having a niche (like sustainable travel, solo travel or last-minute getaways), a unique voice and great insider tips on local hot spots or ways to save time and money are key. Building a profitable business out of your passion means a lot of relationship building and marketing to integrate affiliate links , content sponsorships and advertising, plus becoming part of the select few that are offered paid travel to write about a locale or hotel. You can also generate income by charging a fee for travel photographers to curate your site with their images, crediting them and linking back to their online galleries. As a starting point, it’s a good idea to spend time on the leading travel blogs to gain insight and best practices.

A background in tourism or hospitality can be a plus, as is niche expertise in a particular city or region.

Tourism and hospitality translator

If you’re fluent in multiple languages, able to not only speak, but write, with creativity, proficiency and ease, there are tour operators, hotels, restaurants and many other travel-related businesses that may be in need of your skills. From websites to brochures to menus, inclusivity is key to welcoming travelers who want to understand the food, art, attractions and culture of their chosen destination without language being a major barrier. As a translator, you can help businesses of all sizes create dynamic digital and traditional communications that assist their foreign customers and create lasting, positive experiences. You can also offer in-person services as a translator for hotel guests in need of an interpreter for tours, business meetings or social engagements.

Photographer

Photographers in the travel space are skilled at capturing the best or most interesting attributes of a destination, its people and its culture. Photography is an exciting profession for those who have mastered the makings of a great shot from angles to lighting and have the equipment, flexibility and adventurous spirit to deliver wonder and a sense of the world through images. Travel photography is not limited to one style or category. It is a field with many different specialties . The key is aligning your passion and talent with opportunities in the marketplace, such as photography for marketing materials, web content or selling your images as prints. An attention-worthy digital portfolio , a social media presence and positive reviews are all key drivers of photography business success.

Local cooking classes

Love to cook and get rave reviews for your culinary skills? Know some recipes that capture the flavors of your hometown, city or region? Why not consider hosting cooking classes marketed to travelers and visitors looking for something special and authentic to do during their adventure? Culinary tourism is on the rise as more and more people crave travel that exposes them to exciting food and drink experiences. An off-the-beaten-track invitation to participate in preparing local flavors in the comfort of a home kitchen is a very intimate, special and unique opportunity. Offer a menu of local favorites while sharing stories and anecdotes that captivate. Make sure to know and fulfill any licensing requirements that exist in your town.

Vehicle rental

The current automotive shortage has trickled down to rental cars, with lack of availability amid increased demand driving up prices considerably. With no sign of the shortage abating, those with a spare set of wheels can be of great value to out-of-town travelers in need of a way to get around. You can establish your own rental business, adding the vehicles of nearby friends and neighbors to your fleet, but you’ll want to first test-drive the idea through one of the popular peer-to-peer platforms already up and running, like Turo and Getaround . These apps have the ability to pre-screen applicants to weed out those with a record of past major accidents or frequent violations and also protect car owners with a $1 million insurance policy—all important elements to consider and have in place.

Souvenir shop

Travelers rarely return home without bearing gifts for others and something for themselves to remember their travels. In fact, the souvenir and novelty market is expected to grow by nearly $12 billion between 2021 and 2025. Sadly, the reality is that touristy gift shops are a dime a dozen, turning out factory-made T-shirts and trinkets and lacking the authenticity that many travelers seek. If you live in an area rich in history and culture and have experience in sales, explore the possibility of opening up a gift shop featuring and supporting local artisans. Sourcing items can be a challenge; however, Etsy is a great platform for identifying creators who live in your area and may have crafts and wares with a wow factor. Local restaurants with their own lines of bottled or packaged foods are another good area to explore.

Travel concierge service

If you are well-traveled, highly resourceful, well-connected and hyper-focused on life’s little details, you can put your knowledge and skills to good use as a personal or corporate travel concierge. A travel concierge attends to every aspect of their clients’ travels, from arranging transportation and dining reservations to accessing premium event tickets and booking tours, attractions and unique experiences. A background in tourism or hospitality can be a plus, as is niche expertise in a particular city or region. For instance, establishing yourself as an expert in all things Paris or focusing on tours for wine enthusiasts can help make you more marketable and focus your marketing efforts accordingly. The key to success is to make travel smooth, safe, memorable and authentic for your clients and elicit positive reviews through word-of-mouth and on well-trafficked travel sites and social media groups.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Follow us on Instagram for more expert tips & business owners’ stories.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here .

Next Event: Tax Filing Tips!

Join us on Thursday, February 22, at 12 pm ET for the first episode of our expert series, Ready. Set. Scale.: Smart Tax Tips for a Stress-Free Filing. We will have seasoned leaders offering actionable tips to help minimize the stressors of tax time for small businesses.

Subscribe to our newsletter, Midnight Oil

Expert business advice, news, and trends, delivered weekly

By signing up you agree to the CO— Privacy Policy. You can opt out anytime.

For more business ideas

11 self-care business ideas for entrepreneurs, how to start a brewery, how to start your own real estate business.

By continuing on our website, you agree to our use of cookies for statistical and personalisation purposes. Know More

Welcome to CO—

Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.

U.S. Chamber of Commerce 1615 H Street, NW Washington, DC 20062

Social links

Looking for local chamber, stay in touch.

  • Credit cards
  • View all credit cards
  • Banking guide
  • Loans guide
  • Insurance guide
  • Personal finance
  • View all personal finance
  • Small business
  • Small business guide
  • View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

12 Travel Business Ideas

Jacqueline DeMarco

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If there is one thing most people can agree on, it’s that traveling is one of life’s great pleasures. Exploring new cultures, visiting the world’s great wonders, spending days following your instincts and trying exotic foods — there’s a lot to love about discovering new places.

If you want to take your love of travel to the next level and start a business to serve your like-minded wanderlusters, you should consider these fun and profitable travel business ideas.

tourism with business

What is a travel business?

There are two overarching types of travel businesses worth considering. First, you could think about starting a business that provides services or goods for travelers — running a hotel, for example. The second option is to start a business that you can run from anywhere in the world while you yourself travel. In many cases, this type of business revolves around travel, such as working as a travel writer and writing stories about your latest adventures.

What makes a travel business idea a good one?

A good travel business should combine two things: reliability and excitement. When you run a travel business, your clients need to be able to trust you. They need to feel confident that the tour group you run is legitimate and will show them the best sites. Or that the blog you run about the best inns on the east coast actually gives honest reviews.

At the same time, you need to offer services or create content that excites your customers. Introduce them to sights off the beaten path. Help them unwind and relax while on their vacation. Find a way to create trust amongst your customer base while offering them an experience they can’t find anywhere else.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

12 travel business ideas for 2021

If you’re unsure of what type of travel business ideas could work for you, keep reading for some popular options. These ideas range widely and you should put your own creative spin on them. At the end of the day, think back to your passion for traveling. What services or products have made the most difference to you on past trips? What did you feel was missing? Can you find a way to make a living on the road while capitalizing on your skillset? Chances are, you have more ideas at the ready than you think.

1. Modernized bed and breakfast

B&Bs have been popular for decades — they outlive trends and are clearly here to stay. But why not step things up a notch and find a way to modernize the bed and breakfast experience a little bit? Make sure your rooms are outfitted with nice televisions so guests can enjoy a movie night in their cozy room. Offer unique culinary experiences. Decorate in a way that feels timeless but fresh at the same time. A bed and breakfast is a smaller operation than a hotel and is a great way to break into the hospitality business. If you need a little help funding your bed and breakfast, consider one of these financing options.

2. Off-the-beaten-path tour guide

Tour groups are a dime a dozen. But if you can offer a unique tour, you’ll be able to stand out from the competition. What do you love about your city? Maybe you can find the best coffee, chocolate, or salty treats at your local shops and restaurants. Organize a foodie tour of your town that highlights how your local delicacies are made. Of course, you’ll have to include tastes of all the local treats.

Or consider organizing a tour of some lesser-known sites. Surely there is a natural activity or historical site that tourists haven’t caught onto yet. If you can give your travelers a taste of local life or make them feel like they’ve uncovered something special, then your tour guide business will thrive. Maybe some locals will even join in on the fun.

3. Glamping

Here’s a fun fact for you: By 2025, experts estimate the glamping market in the United States alone is projected to reach a revenue of around $1 billion. It sounds like the great outdoors is getting a little fancier. What exactly is glamping? Glamorous camping.

Glamping combines nature with the comforts of home, and usually Champagne. That’s right, after a long day of hiking or river rafting, campers can return to decked-out campsites that offer spa treatments, wine and gourmet meals. The perfect combination of adventure and relaxation. If you can create a campsite that melds the best parts of nature with resort living, you’ll be in business.

4. Remote travel agent

Long gone are the days of travel agent offices. The truth is, thanks to the internet it’s easier than ever to plan a trip. Anyone with a computer can choose between hundreds of flights, hotels and restaurant reservations. The ease of access is great, but the time it takes to weed through those options might not be available to everyone. This is where a remote travel agent comes in.

You’ll work out of your own home which saves the customer costs on overhead expenses. For a more affordable price, remote travel agents can help busy travelers plan their next vacation from anywhere in the world. Help them book the best hotels, unique activities and provide them with all of their important travel bookings and documentation.

5. Travel consultant

Even though their job titles sound similar, a travel consultant is different than a travel agent. A travel consultant usually specializes in solving complex travel issues. For example, they may specialize in helping adoptive parents travel abroad to make the task of adopting a child from a foreign country run smoothly. Or they might assist businesses with complex assignments like learning how to cater to new cultures during business deals. Travel consultants generally focus less on tourism and more on helping iron out logistical issues.

6. Travel photographer

As a travel photographer, you’ll have plenty of options for making money off your passions for travel and photography. You can sell photos taken while traveling to newspapers, magazines and websites. Or you can sell your favorite shots in your own online shop. You could license your gorgeous photos of Paris or Peru to companies that create goods like calendars or art prints. Perhaps you want to help create stock photography for big companies like Getty Images. Point being, we live in a very visual world and there are plenty of options for starting a travel photography business.

7. Create a haunted attraction

Want a surefire way to make sure your hotel or guided tour drum up enough business? The solution is easy: Make it haunted. This may seem like a business better suited for Halloween time, but people are ready to get their scare on year-round. These haunted attractions do particularly well in historic locations like towns on the east coast where there are plenty of ghost stories to go around. Do some research and then let your imagination take care of the rest. You might want to load up on business insurance just in case your haunted attraction is too scary.

8. Teach cultural classes

It’s time to share your unique culture with the world. Offer fun classes for tourists that will make them feel like locals, whether that be a Creole cooking class or an art class that captures a local style of painting. Help tourists pick up a skill that they won’t learn anywhere else, like how to make an authentic cup of Turkish coffee or bake a truly Parisian croissant.

9. House or pet sitting

Sometimes a travel business does its best work when helping travelers look after what they left behind. House or pet sitting can be a great side hustle to take on if you’re looking for a little extra cash. Of course, you could always start a larger business like a kennel that takes care of beloved pets while their owners are jet-setting around the world. Some people are even willing to pay for plant hotels that keep their plants in tiptop shape until they return from vacation. Consider a travel business that will give your customers peace of mind while they are far from home.

10. Travel blogger

You’ve traveled the world and, boy, do you have some good stories to tell. So why don’t you then? By starting a travel blog, you can make money by sharing your experiences. You can offer up travel advice, share photos from your journey and review restaurants and hotels. Once your blog picks up some steam (aka gets a decent amount of pageviews and monthly visitors) you’ll be able to make money from ads hosted on your website, sign up for affiliate programs, or create sponsored content for brands. If this sounds like your ideal business, this guide can help you start a travel blog.

11. Ecotourism

Sustainability is all the rage right now and for good reason. It makes sense that those who value exploring the world want to keep it safe. Which is why ecotourism (also known as green tourism) is such a potentially profitable idea. Essentially, ecotourism allows travelers to learn about local culture and wildlife in a low-impact way.

Generally, these types of tours or services (like hotels) try to minimize the impact of traveling while giving tourists the education and tools to help positively impact the environment and community they visit. Many travelers are even willing to spend more on hotels if they are environmentally friendly. If you can find a way to show tourists a good time while helping them make a positive impact, you’re sure to have a popular business on your hands in no time.

ZenBusiness

Start Your Dream Business

12. Home rentals

Do you have a gorgeous pool house just waiting to be turned into an oasis for weary travelers? Consider starting a home rental business. You can list any rooms in your house that are available to rent out (or even your entire house if you’re headed out of town yourself) on home rental websites like Airbnb or HomeAway. If you live in a popular area where hotels are particularly pricey, then you may be able to fetch a pretty penny by allowing customers to rent rooms in your home.

The best part is, you get to set your price. You only have to rent to people who can meet your price and who you think would be a good tenant (Hint: They need as many good reviews as you do). This can be an ideal business for bringing in extra money to help fund your next vacation. Just make sure that your town, apartment complex, or homeowners association allows you to rent out your property and that you’re following proper regulations.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

wetravel_academy_logo

How To Start A Tourism Business: Actionable Insights For 2021 & Beyond

  • Business Management

Are you researching how to start a tourism business?

Since COVID, there are considerations that didn’t exist previously for travel businesses looking to enter the market. For example, you will have to put careful thought into how you approach safety, insurance, branding, and marketing for your company.

To take some of the unknown out of the process, we have gathered some helpful insights for you. As with any start-up, there are many moving parts to bring together before you reach the point of lift-off.

Overall, you need to have a clear strategy, a good business idea, and be willing to put in the work.

tourism with business

How To Start A Tourism Business: Step-By-Step Instructions

1. formulate a plan for your business.

First, you need to develop a clear business plan .

Before setting the entity up, you’ll need a concise vision and understanding of what the business will look like and the direction it is going in. Here are some important aspects to cover:

Consider Your Unique Selling Proposition (USP)

Why will people sign-up with your company? What makes you great and stands you out from the competition? Is there something that you are going to do differently that travelers should know about?

Consider the answers to these questions and proudly claim them in your marketing materials to attract your ideal customers.

Mull Over Your Target Audience

You have a passion that is driving you to start a travel business.

It's this passion that is going to shine through and attract your ideal clients. Walk in knowing precisely who these clients are and what drives them to you, in particular.

From there, you can work on creating marketing messaging to reach them and draw them to your company.

Design Your Tours For Post COVID-19 Travel

How To Start A Travel Business In 2021

As we emerge from the pandemic, safety while traveling will be top of mind for your clients.

Reconnection is going to be another aspect that travelers will be chasing. After months apart, there is lost time with family and friends to make up for.

When designing your tours, keep these two factors top of mind. Travelers will want reassurance that they can travel with peace of mind while having a great experience with their loved ones. As a travel company or tour operator, they will be looking to your expertise to guide them through the unknown terrain of traveling post-COVID.

Work Out Details For The Day-To-Day Operations

It’s essential to figure out the small print around how you will operate day-to-day.

Establish things like your operating hours, who you need to appoint to your team, and where you will work from. Also, consider your asset and equipment requirements and when and how you plan to go to market.

Estimate Your Costs

Naturally, you want your operation to be viable so that you can make a living off doing what you love. To get an idea of where you will be money-wise, you need to draw up a financial plan.

Steps To Start A Travel Company

Work out exactly what your business costs will be. Keep in mind that you might have start-up and day-to-day running expenses, as well as costs related to suppliers and vendors once you're operating.

With this information, you can establish how much you need to charge clients for your service or offering.

Take a minute to check whether this is relative to what your competitors charge and suited to the market you are targeting?

As you will likely have start-up costs initially, you may not make a profit right away. See if you can put a number on how many tours or how much revenue it will take to get you to this point. Make a note of this and allow a little wiggle room for the unexpected.

2. Sort Out The Legal Stuff

The next big step in how to start a tourism business is to set up your operation to trade legally.

Register Your Business

First, you need to pin down a name and register your company.

Some of the different legal business structures include sole proprietors, partnerships, limited liability companies (LLC), and corporations. Select a suitable one based on your expected annual turnover, whether you are operating alone or with a partner, and whether you wish to carry liability personally.

Open A Bank Account

What Do You Need To Start A Business

Open up a dedicated company bank account so that you can keep your personal and business finances separate.

Complete Your Tax Registration

The next step is to register your business for state and federal tax.

The type of taxes and date you’re liable to pay will depend on what legal entity you operate as. Business tax returns can get pretty complicated. So, it’s a good idea to appoint a professional tax practitioner who can ensure that you are registered correctly and prepare your returns.

Get Liability Insurance

All companies face unknown risks. To operate legally, lawfully, and safely, you need to get liability insurance at a minimum. This will protect you in the case a guest or employee has an accident.

Other insurance types to look into include Workman’s Compensation, Accounts Receivable, Property, and Errors and Omissions insurance.

Apply For Your Local Permits and Licenses

Depending on what kind of company you are starting, you may need local permits or licenses to operate, for example, a tour operator license.

Check in with your local tourism body or nearest government office to see what the requirements are.

Note that these can differ from state to state, so if you work in a state other than the one you are registered in, you may need to factor this into the equation too.

Permits and licenses required for travel businesses

3. Develop Your Branding and Marketing

When researching how to start a tourism business, you’ll hear how critical it is to establish a brand image. It should represent who you are and speak to your audience.

On top of that, you need a clear marketing strategy to grow your customer base and get your brand online. Some of the first things to focus on are to:

  • Put up a website
  • Sign up to a bookings and payment platform provider, like WeTravel
  • Design a company logo
  • Start an online blog
  • Set up social media accounts
  • Claim your Google My Business profile
  • Create profiles on review platforms
  • Sign up with OTAs, travel agents, or vendor partners
  • List on local directories

From there, it helps to know how to really sell your tours . Also, take a look at how your competitors market and sell their products. You can use the information to do even better.

4. Get The Right Tools, Technology, Team, and Equipment

Before you launch your business, be fully prepared with everything you need on the ground and to make things happen behind the scenes.

How To Put Together A Business Team

We’ve just mentioned some of the most important digital and technological considerations, including having a website, payment platform, social media accounts, and more.

Of course, you need computers, phones, and to furnish an office. You’ll need software and apps, like social media management or remote working tools.

You might also require equipment to host your tours or carry out your service, such as vehicles, radios, bicycles, and so on.

The last thing here is to hire a top-notch team. The people who work for you make or break your client experience, so choose them wisely.

5. Square Up Your Accounting

Finally, put your accounting systems in place. Keeping track of finances is vital to your business’s success, so having a formal process from the get-go is a must.

You’re Now Ready To Launch

From your research on how to start a tourism business, you'll know that it's no easy feat. But, after running through the points above, you’re now ready to launch and set up for success. Congratulations and good luck; let the real work begin.

Are you interested in finding out more about WeTravel’s booking and payment platform for your business? Watch the short clip below, or get in touch with us for a demo .

tourism with business

New resources, straight to your inbox

We’re committed to your privacy. WeTravel uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe at any time.

About the author

Lucas Ennis (he/him)

Related Posts

Easiest ways to accept online payments for your mba trip, top 10 features the best tour booking systems should have, 5 reasons to use a booking & payment platform for your travel business.

How partnering with other travel businesses can help you drive tour bookings

partnership in tourism

By Rezdy — 24 Apr 2015

agent bookings   distribution   online bookings   partnerships

Like the world around us, the travel industry is incredibly interconnected – and for a good reason. Successful travel businesses capitalize on this fact by forging mutually beneficial partnerships in tourism with other businesses to reach new customers and drive bookings. It might seem contradictory to partner with the ‘competition’, but in actual fact, it’s an incredibly valuable form of marketing that can also be one of the main types of tourism distribution channels .

Here’s why tour operators and activity providers should focus on networking and developing business partnerships with others who are in the industry.

Why are business partnerships important in the travel industry?

Partnerships are important in all industries, but they play a particularly critical role in the tourism industry.

Business partnerships enable you to seek out new customers that you wouldn’t have been able to reach otherwise. They also are a great way to actively support the local economy and other small businesses in the area. A destination in which travel businesses all work together ultimately creates a more tourist-friendly environment. This in turn actively contributes to a thriving tourism scene that is dedicated to enhancing the experience of tourists in the region and attracting more business.

Types of Tourism Partnerships: Examples To Consider

You might be surprised to learn that examples of partnerships in travel and tourism extend far beyond just travel agents. Local strategic partnerships can take almost any form and will ultimately depend on your unique context, personal connections, and business structure.

Here are 7 key travel and tourism partnership examples that every tour and activity business should carefully consider:

Travel agents

examples of partnerships in travel and tourism

Offline agents were the original players in the travel game, making them fantastic travel and tourism partnership examples.

Concierges and retail travel agents used to be the only source of reliable information about a new destination. However, the internet has now changed the industry forever.

Now, concierges and retail agents are used all over the world to help personalize and customize travel itineraries.

By developing mutually-beneficial relationships with concierges and other offline agents, you can ensure that your tours and activities will be recommended to their guests and clients.

They are considered a trusted source of local knowledge, and your bookings will increase when they promote your business.

Online travel agents

When discussing valuable partnerships in the tourism industry examples, it’s impossible to not mention online travel agents. Developing a relationship with online agents, such as Viator or Groupon, is essential when you are a tour and activity operator in the 21st century.

Online travel agents will provide you with the online distribution you need in order to access niche markets, new travelers, and customers you never would have been able to reach prior to the advent of the Internet.

For example, you could design a promotion with the daily deal websites. This promotion would then be targeted to a specific audience that would be interested in booking your services.

It may be an investment to work with these agents and set up your channel management software to support this partnership, but the payoff is worth it when you reach a plethora of potential customers. Online agents to consider working with include online travel agents, daily deal sites, experiential gifting sites, and government tourism sites.

Hotels and hostels

travel and tourism partnership example

Providing brochures or connecting with hotel concierge agents is a great way to capture last-minute bookings. By doing so, you’ll be able to fill up those vacant spots with a quick turnaround. Hotels are generally interested in partnering with tour companies as it adds value to their guests experience.

Partnerships with hotels and hostels can be both official (such as connecting with a hotel distribution partner ) and informal. A lot of hotels will accept brochures from local tour businesses that they will display to their visitors. Creating a visually-striking brochure is an economical way to improve your marketing efforts. It also puts your business right in front of prospective customers.

Local cafes and restaurants

There are lots of creative ways that tour and activity businesses can partner with local cafes and restaurants. This can include providing coupons and discount codes to travelers or visiting local cafes and restaurants as an advertised component of your tour. Visiting cafes and restaurants can further enhance your tour by providing an authentic experience that showcases local cuisines.

Local businesses

There are numerous kinds of local businesses that tour and activity providers should consider partnering with. Getting out into the local community will inevitably open up new opportunities to partner with small businesses.

Small, independent retailers are a particularly valuable partner for travel businesses offering tours and activities. After all, shopping is an important part of the travel experience. Depending on the tour that you provide, visiting local shops can improve customer satisfaction and help support the area’s economy in the process.

Travel content creators and influencers

In a world that spends an ever-increasing amount of time online, partnering with a social media influencer is particularly valuable for travel businesses as it allows them to showcase their unique selling points to a wide audience. Depending on the influencer, this partnership can simultaneously boost your business’s prestige.

But partnering with travel content creators and influencers offers more than just increasing your visibility. It also provides social media users with a deeper insight into your tour and activity. When managed properly, partnering with influencers can strike intrigue in potential customers as they view the content created by the influencer and envision what it would be like to experience your tour or activity for themselves.

Other tour and activity operators

partnership in tourism industry examples

It may seem counterintuitive to work with other tour and activity operators, but the fact of the matter is, travelers today want to book package deals. It is easier and more convenient to book a package that includes accommodations, meals, and activities for one set price.

By networking with other tour operators whose activities complement yours, you can create a desirable and affordable package for your potential customers. This partnership in tourism helps to reduce your marketing and promotional costs, and also allows you to reach a broader audience.

Someone who is interested in booking an excursion with another activity provider now knows that your company exists and that it offers complementary services that will make their holiday more enjoyable and memorable.

The best business partnerships are mutually beneficial

Travelers today want to be able to instantly book their experiences, as this is both convenient and efficient. By equipping your business with an online booking software that allows customers to self-book at their own pace, you’re leveraging your overall customer experience.

For instance, Rezdy is a travel booking software that actively helps tour and activity businesses maintain valuable business partnerships. Not only will you be able to easily manage all your admin duties from one platform, but most tasks will also now become automated with the help of a booking software like Rezdy.

Through Rezdy, you can invite your travel partners and business connections to resell your tours, excursions, and activities for commission on this unique tour marketplace platform, Rezdy Channel Manager .

Sign up with Rezdy today, and let your business partners know how this booking software will directly benefit them.

If you enjoyed this article – 7 Examples of Partnerships in Tourism and Travel – then make sure to subscribe to the Rezdy newsletter , where you’ll receive up-to-date resources from marketing tools, tour operator tips, business operations advice, and the latest industry news.

Start managing your channels efficiently

Enjoy 21 days to take a look around and see if we are a good fit for your business.

No obligations, no catches, no limits, nada

Business Operations

tourism with business

How to create a Google Business Profile for tour operators

tourism with business

How to set up an online booking system for tour businesses

Fostering diversity and inclusion

7 tips to fostering diversity & inclusion in your tour and activity business

By continuing to use this website you agree to the use of cookies according to our privacy policy and terms .

10+ Best & Profitable Tourism Business Ideas [2023]

Nick

By Nick Cotter Updated Feb 07, 2024

Image of tourism business ideas

Our List of 10+ Best Tourism Business Ideas:

Tour guide service, destination management company, sightseeing and charter bus tour business, travel agency, hotel/resort/lodging business, bed and breakfast, online travel booking website, cruise line/resort travel business, event planning services.

Hey there, future entrepreneur! Ready to dive into the exciting world of tourism? It's 2023, and the industry is buzzing with opportunities just waiting for you to seize them. The world is slowly but surely opening up again, and people are eager to explore, to experience, and to enjoy. They're yearning for new sights, sounds, tastes, and memories. The question is, are you ready to be the one to provide those unforgettable experiences?

Whether you're a seasoned business mogul looking for your next venture, or a bright-eyed newbie ready to take your first step into the world of entrepreneurship, this article is for you. We've put together a list of over 10 of the most profitable tourism business ideas for 2023. Ideas that not only promise financial success but also offer the chance to make people's travel dreams come true.

So, sit back, grab a cup of coffee, and let's embark on this journey together. Who knows? By the end of this article, you might just find the inspiration you've been searching for to kickstart your entrepreneurial journey in the tourism industry. Let's explore, shall we?

A Tour Guide Service provides guided tours of various places for individuals and groups. This type of service is a great business idea because it allows people to customize their experience and enjoy a local perspective. It can also provide unique, educational experiences to tourists. Here are some advantages of starting a tour guide service:

  • A tour guide allows people to explore the sights in their own way with an experienced guide.
  • It allows tourists to learn more about the local culture, customs, and history.
  • It provides visitors with a unique experience that they might not be able to find elsewhere.
  • It can also be profitable since tour guides charge for their services.

image of a Tour Guide Service

A destination management company (DMC) is an organization that provides local services in a destination location. They help tourists organize accommodations, transport, restaurants, leisure activities and any other aspect of the trip. DMCs offer an integrated approach to managing and supporting a traveler's experience within a city or region.

  • DMCs can provide valuable local information and experiences that a traveler may miss otherwise.
  • DMCs can create customized tours for clients that are tailored to their interests.
  • DMCs often have access to exclusive deals that they can offer their customers due to the relationships they have with local vendors.
  • DMCs make planning trips more efficient by suggesting off-the-beaten-path activities, attractions and events in the destination.
  • DMCs are experts in the logistics of trip planning and can make sure each part of the trip flows smoothly.

image of ZenBusiness logo

Examples of successful businesses:

Here is a list of example successful companies in the tourism business industry:

  • Expedia Group
  • TripAdvisor
  • Booking.com
  • Airbnb, Inc.
  • Carnival Corporation & plc
  • American Express Global Business Travel
  • Hilton Worldwide Holdings Inc.
  • Wyndham Destinations, Inc.
  • Marriott International, Inc.

A sightseeing and charter bus tour business is an attractive business idea as it provides customers with an enjoyable and convenient way to explore local areas and attractions. This type of business has a wide variety of potential benefits, including:

  • The ability to offer a variety of tour packages tailored to different groups
  • Provides customers with a unique experience that is convenient and enjoyable
  • Low barrier to entry and relatively low operating costs
  • A steady stream of customers from both locals and tourists
  • A great opportunity for networking and marketing within the local community
  • The potential for long-term growth and stability

More resources:

A travel agency is a business that specializes in providing travel-related services to customers. It offers a broad range of services, including booking flights, rental cars, cruises, and vacation packages. There are many advantages to running a travel agency as a business:

  • Deep industry knowledge and access to exclusive deals
  • Flexible hours
  • High potential for growth and profit
  • Opportunity to help people create memorable experiences
  • No need for inventory or brick and mortar retail space

A hotel/resort/lodging business offers accommodation and hospitality services to travelers. It is a great business idea because it is a growing industry with plenty of potential for profit. Here are some reasons why:

  • Growth in the global tourism industry
  • Opportunity to provide excellent customer service
  • Able to target high-spending tourists
  • Lower startup costs compared to other businesses
  • Potential to generate revenue through advertisement, amenities, and other services

Related business ideas:

A bed and breakfast is a type of business where customers can come to stay for the night and also enjoy a morning meal. This type of business is becoming increasingly popular, as it provides customers with a cozy atmosphere to relax and enjoy their vacation or business trip. Bed and breakfasts make a great business idea for entrepreneurs, as it offers several benefits:

  • A unique experience - Customers can enjoy a unique experience compared to hotels or other accommodation options.
  • Low startup costs - Bed and breakfasts require relatively low startup costs due to the typically small size.
  • Local appeal - Bed and breakfasts often have a local appeal that can attract tourists looking to explore the area.
  • Adaptable - As they are relatively small in size, bed and breakfasts can be easily adapted according to customer needs.

An online travel booking website is a web platform that enables customers to book travel services such as flights, hotels, cars, and excursions. It is a great business idea as it offers:

  • Convenience to customers who can make their travel bookings anytime, without leaving their home
  • Wider access to products, making it easier for customers to compare and find the best deals available
  • Cost savings to business owners due to the automation of booking processes
  • Increased revenue opportunities through direct bookings and leveraging data-driven insights into customer preferences

A travel app is an application that provides users with information and services related to travel. It offers features such as flight search, hotel booking, vacation planning, and recommendations for sightseeing and activities. It can also help users plan their trips in-advance and keep track of expenses or even provide guidance on local customs and etiquette. A travel app would make a great business idea because it offers:

  • Fast, easy access to a wide range of travel-related information
  • The ability to compare prices between different providers
  • Personalized travel advice tailored to the individual user's needs
  • The opportunity to build relationships with customers before, during, and after the trip
  • Streamlined booking processes for flights, hotels, rental cars, and more
  • Opportunities for monetization through advertising or subscription fees

A cruise line/resort travel business is a business that specializes in organizing and selling cruises and resort package vacations. It makes for a great business idea as it has many benefits, including:

  • High Demand - Cruise and resort vacations are highly in demand and continue to rise in popularity.
  • Supportive Supplier Network - Suppliers are often willing to provide generous service level agreements and discounts.
  • Low Overhead Cost - There is little overhead cost due to the nature of the business.
  • High Profit Margins - Cruise and resort packages offer high margins when managed correctly.
  • Flexibility - The travel business can be tailored to customer's needs and budget.

Event planning services are businesses which specialize in organizing events, such as weddings, corporate events, conventions and other parties. They may provide services in event management, catering, décor, lighting, sound systems and music selection. Event planning services can be a great business idea as they offer a range of services to meet their client’s needs. Here are some benefits of starting an event planning service:

  • You can choose your own working hours
  • You can cater the service to your client's needs
  • You can build relationships with other businesses in the industry
  • You have the chance to work with memorable events
  • You have the opportunity to build a strong brand presence

More helpful resources about LLCs:

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Travel, Tourism & Hospitality

Global tourism industry - statistics & facts

What are the leading global tourism destinations, digitalization of the global tourism industry, how important is sustainable tourism, key insights.

Detailed statistics

Total contribution of travel and tourism to GDP worldwide 2019-2033

Number of international tourist arrivals worldwide 1950-2023

Global leisure travel spend 2019-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Leading global travel markets by travel and tourism contribution to GDP 2019-2022

Travel and tourism employment worldwide 2019-2033

Related topics

Recommended.

  • Hotel industry worldwide
  • Travel agency industry
  • Sustainable tourism worldwide
  • Travel and tourism in the U.S.
  • Travel and tourism in Europe

Recommended statistics

  • Basic Statistic Total contribution of travel and tourism to GDP worldwide 2019-2033
  • Basic Statistic Travel and tourism: share of global GDP 2019-2033
  • Basic Statistic Leading global travel markets by travel and tourism contribution to GDP 2019-2022
  • Basic Statistic Global leisure travel spend 2019-2022
  • Premium Statistic Global business travel spending 2001-2022
  • Premium Statistic Number of international tourist arrivals worldwide 1950-2023
  • Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
  • Basic Statistic Travel and tourism employment worldwide 2019-2033

Total contribution of travel and tourism to gross domestic product (GDP) worldwide in 2019 and 2022, with a forecast for 2023 and 2033 (in trillion U.S. dollars)

Travel and tourism: share of global GDP 2019-2033

Share of travel and tourism's total contribution to GDP worldwide in 2019 and 2022, with a forecast for 2023 and 2033

Total contribution of travel and tourism to GDP in leading travel markets worldwide in 2019 and 2022 (in billion U.S. dollars)

Leisure tourism spending worldwide from 2019 to 2022 (in billion U.S. dollars)

Global business travel spending 2001-2022

Expenditure of business tourists worldwide from 2001 to 2022 (in billion U.S. dollars)

Number of international tourist arrivals worldwide from 1950 to 2023 (in millions)

Number of international tourist arrivals worldwide 2005-2023, by region

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

Number of travel and tourism jobs worldwide from 2019 to 2022, with a forecast for 2023 and 2033 (in millions)

  • Premium Statistic Global hotel and resort industry market size worldwide 2013-2023
  • Premium Statistic Most valuable hotel brands worldwide 2022, by brand value
  • Basic Statistic Leading hotel companies worldwide 2022, by number of properties
  • Premium Statistic Hotel openings worldwide 2021-2024
  • Premium Statistic Hotel room openings worldwide 2021-2024
  • Premium Statistic Countries with the most hotel construction projects in the pipeline worldwide 2022

Global hotel and resort industry market size worldwide 2013-2023

Market size of the hotel and resort industry worldwide from 2013 to 2022, with a forecast for 2023 (in trillion U.S. dollars)

Most valuable hotel brands worldwide 2022, by brand value

Leading hotel brands based on brand value worldwide in 2022 (in billion U.S. dollars)

Leading hotel companies worldwide 2022, by number of properties

Leading hotel companies worldwide as of June 2022, by number of properties

Hotel openings worldwide 2021-2024

Number of hotels opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Hotel room openings worldwide 2021-2024

Number of hotel rooms opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Countries with the most hotel construction projects in the pipeline worldwide 2022

Countries with the highest number of hotel construction projects in the pipeline worldwide as of Q4 2022

  • Premium Statistic Airports with the most international air passenger traffic worldwide 2022
  • Premium Statistic Market value of selected airlines worldwide 2023
  • Premium Statistic Global passenger rail users forecast 2017-2027
  • Premium Statistic Daily ridership of bus rapid transit systems worldwide by region 2023
  • Premium Statistic Number of users of car rentals worldwide 2019-2028
  • Premium Statistic Number of users in selected countries in the Car Rentals market in 2023
  • Premium Statistic Carbon footprint of international tourism transport worldwide 2005-2030, by type

Airports with the most international air passenger traffic worldwide 2022

Leading airports for international air passenger traffic in 2022 (in million international passengers)

Market value of selected airlines worldwide 2023

Market value of selected airlines worldwide as of May 2023 (in billion U.S. dollars)

Global passenger rail users forecast 2017-2027

Worldwide number of passenger rail users from 2017 to 2022, with a forecast through 2027 (in billion users)

Daily ridership of bus rapid transit systems worldwide by region 2023

Number of daily passengers using bus rapid transit (BRT) systems as of April 2023, by region

Number of users of car rentals worldwide 2019-2028

Number of users of car rentals worldwide from 2019 to 2028 (in millions)

Number of users in selected countries in the Car Rentals market in 2023

Number of users in selected countries in the Car Rentals market in 2023 (in million)

Carbon footprint of international tourism transport worldwide 2005-2030, by type

Transport-related emissions from international tourist arrivals worldwide in 2005 and 2016, with a forecast for 2030, by mode of transport (in million metric tons of carbon dioxide)

Attractions

  • Premium Statistic Market size of museums, historical sites, zoos, and parks worldwide 2022-2027
  • Premium Statistic Leading museums by highest attendance worldwide 2019-2022
  • Basic Statistic Most visited amusement and theme parks worldwide 2019-2022
  • Basic Statistic Monuments on the UNESCO world heritage list 2023, by type
  • Basic Statistic Selected countries with the most Michelin-starred restaurants worldwide 2023

Market size of museums, historical sites, zoos, and parks worldwide 2022-2027

Size of the museums, historical sites, zoos, and parks market worldwide in 2022, with a forecast for 2023 and 2027 (in billion U.S. dollars)

Leading museums by highest attendance worldwide 2019-2022

Most visited museums worldwide from 2019 to 2022 (in millions)

Most visited amusement and theme parks worldwide 2019-2022

Leading amusement and theme parks worldwide from 2019 to 2022, by attendance (in millions)

Monuments on the UNESCO world heritage list 2023, by type

Number of monuments on the UNESCO world heritage list as of September 2023, by type

Selected countries with the most Michelin-starred restaurants worldwide 2023

Number of Michelin-starred restaurants in selected countries and territories worldwide as of July 2023

Online travel market

  • Premium Statistic Online travel market size worldwide 2020-2030
  • Premium Statistic Estimated revenue of leading OTAs worldwide 2022, by device
  • Premium Statistic Most downloaded online travel agency apps worldwide 2022, by aggregated downloads
  • Basic Statistic Market cap of leading online travel companies worldwide 2023
  • Premium Statistic Leading online travel companies worldwide 2020-2022, by revenue CAGR
  • Premium Statistic Leading online travel companies worldwide 2022-2023, by EV/EBITDA

Online travel market size worldwide 2020-2030

Online travel market size worldwide from 2020 to 2022, with a forecast for 2023 and 2030 (in billion U.S. dollars)

Estimated revenue of leading OTAs worldwide 2022, by device

Estimated desktop vs. mobile revenue of leading online travel agencies (OTAs) worldwide in 2022 (in billion U.S. dollars)

Most downloaded online travel agency apps worldwide 2022, by aggregated downloads

Most downloaded online travel agency apps worldwide in 2022, by aggregated number of downloads (in millions)

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Leading online travel companies worldwide 2020-2022, by revenue CAGR

Revenue compound annual growth rate (CAGR) of leading online travel companies worldwide from 2020 to 2022

Leading online travel companies worldwide 2022-2023, by EV/EBITDA

Enterprise-value-to-EBITDA (EV/EBITDA) of selected leading online travel companies worldwide in 2022, with a forecast for 2023

Selected trends

  • Premium Statistic Global travelers who believe in the importance of green travel 2022
  • Premium Statistic Sustainable initiatives travelers would adopt worldwide 2022, by region
  • Premium Statistic Airbnb revenue worldwide 2017-2023
  • Premium Statistic Airbnb nights and experiences booked worldwide 2017-2023
  • Premium Statistic Technologies global hotels plan to implement in the next three years 2022
  • Premium Statistic Hotel technologies global consumers think would improve their future stay 2022

Global travelers who believe in the importance of green travel 2022

Share of travelers that believe sustainable travel is important worldwide in 2022

Sustainable initiatives travelers would adopt worldwide 2022, by region

Main sustainable initiatives travelers are willing to adopt worldwide in 2022, by region

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb nights and experiences booked worldwide 2017-2023

Nights and experiences booked with Airbnb from 2017 to 2023 (in millions)

Technologies global hotels plan to implement in the next three years 2022

Technologies hotels are most likely to implement in the next three years worldwide as of 2022

Hotel technologies global consumers think would improve their future stay 2022

Must-have hotel technologies to create a more amazing stay in the future among travelers worldwide as of 2022

  • Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
  • Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2017-2027
  • Premium Statistic Inbound tourism visitor growth worldwide 2020-2025, by region
  • Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Distribution of sales channels in the travel and tourism market worldwide 2017-2027

Revenue share of sales channels of the travel and tourism market worldwide from 2017 to 2027

Inbound tourism visitor growth worldwide 2020-2025, by region

Inbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Further reports Get the best reports to understand your industry

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

The five steps to becoming a sustainable tourism business

  • April 5, 2023

Sandals Royal Plantation hotel exterior on the coast

Image provided by Sandals Resorts

By Melinda Watt, Chief Scientist and Vice President Relationship Management

The tourism industry has a critical role to play in promoting sustainable development and protecting the natural and cultural resources that make travel possible. Here’s what it takes to become a sustainable tourism business. 

Sustainability has evolved into an essential component for long-term success within the tourism industry. Embracing sustainable practices demonstrates a commitment to responsible and enduring growth, benefiting both businesses and the environment.

With 55 per cent of visitors wanting to leave the places they visit better than when they arrive, sustainable tourism is not only good for the environment and local communities, it’s also good for business. Sustainable tourism businesses are simply better positioned to attract guests who are increasingly concerned about the impact of their travel choices. 

But it’s one thing to aspire to sustainability, and another to actually implement sustainable management practices in your business. 

To begin with, it’s important to define what we’re talking about when we talk about sustainability. According to the global standard definition used by the United Nations, sustainability means “meeting the needs of the present without compromising the ability of future generations to meet their needs”. 

It’s about not taking more than your fair share, and making sure everyone around the world has the same access to a great quality of life – both now and into the future. 

In 2015, the United Nations established 17 goals as part of The 2030 Agenda for Sustainable Development, which was signed by all United Nations member states. The goals cover the following themes:

  • No poverty 
  • Zero hunger 
  • Good health and wellbeing 
  • Quality education 
  • Gender equality 
  • Clean water and sanitation 
  • Affordable and clean energy  
  • Decent work and economic growth 
  • Industry, innovation and infrastructure 
  • Reduced inequalities 
  • Sustainable cities and communities 
  • Responsible consumption and production 
  • Climate action 
  • Life below water 
  • Life on land 
  • Peace, justice and strong institutions 
  • Partnerships for the goals 

These goals can be related to any business – but the tourism industry, which represents about 10 per cent of the global workforce and is responsible for about 8 per cent of global carbon emissions , has a particularly significant role to play. 

Sustainability management is the combination of business strategies, operations and behaviours you use to complement your business performance with your sustainability outcomes. 

In short, it’s about managing your resources throughout your business with future generations in mind. 

EarthCheck is committed to supporting businesses to make positive, lasting change, which is why we developed EarthCheck Certified almost 25 years ago. 

It’s a certification program for environmental and social sustainability used by hundreds of travel and tourism-related organisations in more than 70 countries, from resorts and hotels to convention centres, tour operators and transportation. 

By following the steps laid out in the EarthCheck Company Standard , you are building a sustainability management system (SMS) for your business enabling you to achieve your sustainability goals and positively impact the world around you. 

Step one: Commitment 

Your business should appoint a sustainability champion and supporting green team whose role is to ensure the SMS is developed and implemented. The sustainability champion’s role should also include reporting on the business’ performance to management and key stakeholders, using the metrics identified in the SMS. 

The first step in an organisation’s journey towards sustainability is a commitment that sustainability isn’t an add-on, but an integral part of the vision and mission of your business. 

To demonstrate this commitment, you need a sustainability policy. This policy should strategically outline your commitment to sustainability by highlighting your goals, and how you’ll achieve them.  

To write your policy, you’ll need to identify your business scope – the areas your business has control over. 

Your policy should include the following commitments within your scope. 

Protection of the environment 

Your sustainability policy should commit your business to preventing adverse environmental impacts from your operations, and reducing your consumption of natural resources. 

Continuous Improvement 

Your policy should commit your business to developing and improving your environmental, energy and social sustainability efforts over time, and assessing your performance by setting annual targets and goals. 

Compliance 

Your business needs to commit to being in compliance with all international, national and local laws and regulations that apply to it. This includes not only environmental laws, but also human rights and health standards.

Employment 

Your policy should include your commitment to hiring local people, including for management positions, and contributing to local employment and economic development. 

Procurement 

Finally, your policy should commit your business to supporting local products and services, and giving preference to products and services that follow fair trade principles. 

Once you have your policy, it needs to be supported and signed off on by the person at the highest managerial level – usually the CEO or General Manager – to ensure it will be adopted by the entire business. 

It should be promoted and communicated to all key stakeholders – including employees, customers and suppliers – and it should be made publicly available. 

Your policy should be reviewed annually, to ensure it still aligns to your sustainability journey, and staff should receive training as required so they can meet the requirements of the policy as it evolves over time. 

Step two: Measuring and benchmarking your performance 

At EarthCheck, there’s one simple credo that we live by – what gets measured gets managed. 

If you have an understanding of how you’re currently performing, and how that performance compares to your competitors, you can identify areas where your business might be able to improve your sustainability practices. 

To help understand your performance, the EarthCheck Certified program uses these 10 key performance areas (KPAs). These KPAs, which include a range of environmental, economic and social metrics, are aligned with the UN’s Sustainable Development Goals. 

  • Greenhouse gas emissions 
  • Energy efficiency, conservation and management 
  • Management of freshwater resources 
  • Ecosystem conservation and management 
  • Social and cultural management 
  • Land use planning and management 
  • Air quality protection 
  • Wastewater management 
  • Solid waste management 
  • Environmentally harmful substances 

Measuring your performance 

Before you start collecting data, it’s important to get your methodology correct up front, so you’re consistently measuring and monitoring your performance. It’s important to keep your methods simple and replicable, so other team members can repeat them in the future. 

First, decide on a suitable data collection period. At EarthCheck, we recommend a 12-month period – this will help you to recognise trends over time and avoid overreacting to seasonal changes. 

Next, identify the data you want to collect and how. Make sure you incorporate any existing data collection methods – for instance, if you’re already collecting water meter readings, make this part of your methodology for monitoring water consumption. You can also collect water consumption data from water bills. 

Similarly, energy consumption can be collected from energy or gas bills, meter readings or utility reports. You can also measure the waste your business is disposing of by reviewing waste disposal bills or weighing it over a defined period. 

The EarthCheck steps help you to develop your methodology, and identify what’s missing in the data you’re currently collecting.

As well as monitoring the 10 KPAs, businesses can nominate optional indicators to other campaigns and initiatives they may support or work on.

For instance, you may want to track the number of trees you plant, the number of hours you volunteer, or the number of turtle hatchlings you release into the wild.  

Benchmarking your performance 

Once you know how you’re performing, you can compare your performance to your peers.

EarthCheck uses benchmarks to gauge your performance against other businesses. But not just any other businesses – you are compared to businesses within your sector, country, region and climate zone.

Using applicable activity measures – measures that reflect the key operations of your business, e.g. guest nights for accommodation operators – EarthCheck compares your performance to similar businesses. 

EarthCheck has carried out comprehensive global research, gathering over 100 million data points over two decades. This research has been used to establish benchmarks for over 30 travel and tourism industries. To keep up with the latest best practices, EarthCheck updates these benchmarks each year.

Actions you can take to improve your performance and reach your benchmarks include: 

  • Implementing energy-efficient practices and reducing the use of non-renewable resources. 
  • Using eco-friendly products and services wherever possible, such as recycled paper and eco-friendly cleaning products. 
  • Promoting water conservation practices and implementing water-efficient technologies.
  • Implementing recycling and composting programs and minimising the use of disposable products. 
  • Using sustainable transport options, such as electric or hybrid vehicles, and encouraging guests to use public or alternative transport options. 
  • Engaging with local communities positively and meaningfully, respecting local customs and traditions while promoting cultural exchange. 
  • Promoting sustainable food practices, such as using locally sourced, organic and seasonal ingredients and minimising food waste. 
  • Promoting relevant conservation initiatives and participating in environmental restoration projects. 
  • Educating guests about sustainable tourism practices. 
  • Partnering with other sustainable tourism businesses and organisations to promote sustainability and share best practices. 

Jamey Ford, Director of Global Engineering & Asset Management at Kerzner International, has been using EarthCheck’s performance benchmarks to make improvements to the group’s properties for the last four years. 

“As an organisation with a global footprint, it’s extremely important for us to have a globally recognised framework to adhere to,” he says. “And because EarthCheck’s platform is specifically tailored to the travel and tourism industry, the partnership works very well between us. 

“The EarthCheck Certified program has given us a framework to enter all of our data into, which gives us a clarity we have not had before. From our Global HQ in Dubai, I now have access to a dashboard that gives me insight into the performance of all of our properties across the world. Having that structure in place really helps to drive us forward and ensure we’re improving year-on-year.”

Step three: Governance and risk management 

Governance establishes a framework for your business to promote sustainability while operating within legal and ethical boundaries. This includes complying with all applicable local, national and international laws and regulations, and keeping a legal register of the legislation that applies to your business – and it also includes identifying and mitigating risk.

Risk, in this context, is the potential for ecological harm or adverse environmental impact as a result of the activities your business undertakes. 

The first step is to identify risks, and break them down into categories. These can include: 

  • Environmental, social and cultural risks 
  • Risks to business processes and systems 
  • Legal and regulatory compliance risks
  • Risks from external influences, such as extreme weather and cost increases 
  • Financial risks 
  • Health and safety risks 
  • The risks of emergencies and accidents 
  • Reputational risks 

Once you’ve identified risks, you need to assess them by applying a risk assessment matrix. In other words, you need to consider how likely the risks are, and what the consequences would be if they were to occur. This will help you to determine which risks you need to prioritise. 

To do your own risk assessment for your business, ask yourself these three questions: 

  • How likely is the risk to impact the environment and/or the business? 
  • How severe will the consequences be for the social, cultural and ecological environment? 
  • Can the risk be mitigated or prevented, and at what cost? 

Your risk assessment should be reviewed and updated annually, because the likelihood and consequences of risks are ever-changing. For instance, you’re almost certainly more likely to face a data breach now than you were five years ago, and you’re probably more likely to encounter a disruption to your supply chain now than you were before the pandemic. 

Conducting this assessment regularly helps you to be proactive, rather than reactive, in developing strategies to minimise, mitigate and manage risks, increase operational efficiency, and enhance your business’ social and environmental performance. 

It also directly informs your next step – the development of a sustainability management system. 

Step four: Developing a sustainability management system 

Now that you have your policies and plans, it’s time to create a formal structure to put them into place.

An SMS is the framework for documenting all of your policies, procedures and plans relating to the 10 KPAs. 

It should include your sustainability policy and risk assessment, as well as your goals, targets, legal register, standard operating procedures, waste management plan, complaints policy and procedures, benchmarking methodology, and communication plan. 

It should include the metrics that you use to measure and monitor your performance, and details about which teams are responsible for which of your sustainability practices. 

An SMS, such as the one contained within the MyEarthCheck portal, keeps all of this documentation in one place

It’s important to remember that sustainability is everyone’s responsibility. All staff should be engaged with the development and implementation of the SMS, and receive periodic training – from their induction onwards – to ensure they know their responsibilities and can fulfil their role in the SMS’ requirements. 

It’s also important to keep in mind that developing your SMS is an ongoing process, and it will continually improve as you embark on your sustainability journey. 

Step five: Communication 

The final step is to communicate that your business is committed to making tourism a positive contributor to the environment, the economy, and the community. 

Of course, everybody loves a quiet achiever, but communicating your sustainability story is important. 

Effective communication can be a powerful tool in engaging your business stakeholders – your team, suppliers, communities and visitors – to support you to achieve the sustainability outcomes you’re striving for. 

According to Unily’s Decade of Disruption: Future of the Sustainable Workplace report , only 16 per cent of workers believe their employers have clearly communicated their sustainability policies – despite the fact that 65 per cent of those same respondents are more likely to work for a company with a strong sustainability policy. 

And at a time when 61 per cent of travellers want to know more about how to travel sustainably, and 80 per cent are expressing a desire to learn about local culture when on vacation, effective communication can encourage visitors to change their behaviour while visiting national, cultural and heritage sites, and to participate in your sustainability initiatives. It can also influence the decision-making of future visitors who see that your business’ values align with their own. 

It can turn your visitors and staff into your best ambassadors, and give you a competitive advantage against other businesses who don’t share your strength on social, cultural and environmental issues. 

Effective communication can lead to increased word-of-mouth business, repeat visitation, and additional media publicity and coverage. 

EarthCheck’s tips for effective sustainability communication include: 

  • Align your messages to different audiences when communicating your sustainability goals, outcomes and processes. For instance, your communication with your own team will look different to your communication with visitors. 
  • Be authentic and transparent in your communication. Be accurate, and don’t ever promise more than you can deliver. 
  • Respond to any feedback you receive, and listen to different points of view. 
  • Make your communications engaging. For instance, don’t just share the details of your initiatives or your activity measures – put them in context and tell people what they mean and why they’re important. 
  • Acknowledge every win! 

Sustainability certification is an effective tool for communicating your sustainability story to visitors, suppliers and other stakeholders. With 84 per cent of consumers actively seeking positive environmental commitments from the companies they do business with, it’s important to have your sustainability policies, activities and initiatives verified and assessed by an independent third party such as EarthCheck. 

EarthCheck’s independent audit creates a sense of trust in the marketplace, and our science-based approach can help your business to achieve your sustainability vision and goals. 

EarthCheck is here to help tourism businesses like yours increase your efficiencies, maximise your visitor experience, and minimise your footprint on an ongoing basis. 

Learn more about EarthCheck’s sustainability certification programs for tourism businesses here . 

SHARE THIS STORY:

Keep up to date with news from earthcheck:, latest news.

Splendido Belmond

Sustainability by design: EarthCheck unveils new Building Planning and Design Standard  

Steve header

EarthCheck welcomes Dr Steve Newman as Chief Sustainability Officer

Disaster resilience header image

A recipe for disaster management: EarthCheck launches new disaster resilience course 

EarthCheck x Regent Taipei announcement

Regent Taipei partners with EarthCheck, pioneering sustainability in Taiwan’s luxury hotel sector

tourism with business

Read our acknowledgement of country.

© 2023 EarthCheck

  • Environmental & Social Responsibility
  • Complaints Policy
  • Privacy & Data

© 2022 EarthCheck

Acknowledgement of country.

There are more than 476 million Indigenous Peoples, found in all regions of the world, from the Arctic to the tropical forests. They make up more than 6 per cent of our global population.

In the spirit of reconciliation, EarthCheck acknowledge the Traditional Custodians of Country throughout the world and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Indigenous Peoples today.

EarthCheck acknowledges that Indigenous Peoples are guardians of the forests and biodiversity hotspots we all depend on. Research shows that lands managed by Indigenous Peoples, with secure rights, experience lower deforestation rates, store more carbon, hold more biodiversity, and benefit more people than other lands — including protected areas.

We recognise and support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), the most comprehensive international instrument on the rights of Indigenous Peoples. The Declaration is a positive document that maps out a path for Indigenous Peoples to be free from discrimination and secure in their identities and life choices.

EarthCheck Certified: Aligned globally

EarthCheck science and products were developed by the Australian Government Sustainable Tourism Co-operative Research Centre (STCRC) over ten years. Our science is reviewed annually to ensure that it meets international standards relative to greenhouse gas protocols, responsible tourism, and certification.

EarthCheck products and services are built on the Agenda 21 principles for Sustainable Development endorsed by 182 Heads of State at the United Nations Rio De Janeiro Earth Summit in 1992 and aligned to the SDGs.

EarthCheck Certified provides a framework for organisations to achieve the desired outcomes for sustainable development as set out in the final report of the World Summit for Sustainable Development held in Johannesburg in 2002.

EarthCheck Certified complies with the Mohonk Agreement (2000), which outlines the guidelines and principles for an international sustainable tourism certification program. It is also a Recognised program of the Global Sustainable Tourism Council (GSTC).

EarthCheck Certified is a verification standard accepted by CDP. It is also an approved program of the Certification and Accreditation Administration of the People’s Republic of China (CNCA), London & Partners, the Mexican Secretary of Tourism (SECTUR) and the City of Sydney.

EarthCheck Certified is an approved program for meeting the EU Energy Directive for the Federal Office for Economic Affairs and Export Control (Bundesamt für Wirtschaft und Ausfuhrkontrolle – BAFA) in Germany and the Netherlands Enterprise Agency (Ministry of Economic Affairs and Climate Policy) in the Netherlands.

EarthCheck partners with international research organisations to maintain the currency of EarthCheck science and our benchmarking systems.

The EarthCheck brand signifies scientific excellence, better environmental, economic, and social performance, improved community interactions, and savings through more efficient use of resources. It provides recognition and promotional support to a global consumer market.

We earn commissions if you shop through the links below.  Read more

21 Tourism and Travel Business Ideas

Back to Business Ideas Categories

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on July 21, 2022 Updated on October 2, 2023

21 Tourism and Travel Business Ideas

With the pandemic winding down, countless Americans are getting back to traveling! That means now is a great time to establish a travel-related business and build a steady income. The tourism industry is massive and diverse, offering many opportunities for sharp entrepreneurs. 

You could start a travel agency, a campground, a hotel, or a concierge service . Explore many more excellent tourism business ideas in our list below.

1. Travel Agency

How to start a travel agency business

If you love to travel and are always planning your next trip, starting a travel agency might be the perfect career choice. It’s a great way to share your love and knowledge of travel, and it can be very lucrative. US travel agencies are rebounding strongly from the pandemic and expect a 38% increase in revenue in 2022. Looking ahead, the market is expected to grow steadily through 2026.  

If you have the resources, starting a travel agency business can be a breeze. But first, you need to identify your target market. Will you focus on domestic or international travel? A lot of Americans go on short trips for vacation or business purposes, providing an opportunity for travel agencies to earn money. Arranging tours and outings for international visitors is also possible now that the US has eased travel requirements. Once you find your niche and draw up a business plan, you should work on establishing your brand and promoting it to find clients.

2. Nightclub

How to Start a Nightclub

Do you enjoy late nights on the town? If so, starting a club might be right up your alley. Nightclubs and music venues are part of the US bars and nightlife industry, which suffered a sharp decline during the pandemic. But now that people are hitting the town again the market is set to grow 14% and exceed $28 billion in revenue in 2022. 

Before you open your club, it’s important to know that the industry is heavily regulated, especially when it comes to alcohol consumption. You’ll need to meet both state and local regulations and licensing requirements so it’s best to inquire about the details from your local authorities first. Next, it’s a good idea to research the market and find out what other clubs in your area are offering. You’ll have to innovate and come up with a unique selling proposition and a creative marketing plan for your club to attract customers. With these in place, your club can be very profitable.

3. Photography

How to start a photography business

Are you an amateur photographer who loves snapping great images? Photography in the US is an $11 billion industry expected to see steady growth in the coming years, so now would be a great time to stretch your entrepreneurial wings and give it a shot. You could focus on travel photography, if that’s your passion, and give the world beautiful photos while also seeing the world. 

Assuming you already have a professional-level camera, you’ll just need some great editing software and to build a website showing off your portfolio and listing your prices and services. With a bit of talent and determination, you could be snapping your way to success in no time!

How to start a airbnb business

If you’ve stayed in an Airbnb, you probably know how sweet it is to have a home away from home! This is why the homestay segment of the hotel and lodgings market has seen explosive growth in recent years, with Airbnb leading the way. Renting out your home as an Airbnb is an easy and flexible way to earn income, whether you’re looking for a little extra money or to build a serious business. 

The first step is to make sure your home or apartment can be rented out for short-term stays. In many areas today, there are laws either banning Airbnb rentals or limiting them to a certain share of local units. If your home clears that hurdle and is in an area with some tourist appeal, you’re already halfway there. If your apartment fails to meet one of these requirements, you might want to look into purchasing a home or apartment in an appealing destination, which you could then develop into a successful Airbnb. 

Whichever approach you choose, the most important step is delivering fantastic service to your guests. If you can achieve Superhost status, you’ll be well on your way to Airbnb success.

5. Translation Business

How to start a translation agency

Demand for translation services is expected to grow as more companies seek to capture or increase their share of the global market. In the US, more than 10,000 new jobs for interpreters and translators are expected each year through 2030. Translation businesses help translate documents, localize travel and city guide websites, and interpret speech, including sign language. If you’re thinking of starting a translation business, you’re not alone. But if you have the skills and the right talents and tools, you could edge out the competition. 

In this internet age, finding translators who can work remotely across the globe has become easier. Promoting diversity among your staff could also be good for your business because you’ll be able to offer translation services for more languages. Do the paperwork to register your business, keep yourself updated with the latest technologies, promote your services, and you should be able to gain traction as soon as you start operating.

6. Bed and Breakfast

How to start a bed and breakfast business

Many Americans still prefer to stay in a traditional B&B for the unique hospitality, homemade food, and fascinating local insights. The US bed and breakfast market was worth $1.7 billion in 2021 and expected to rebound strongly from the pandemic after the lifting of travel restrictions. If you’ve been thinking of opening your own bed and breakfast, now is a great time.

When starting a B&B, it’s important to be aware of the latest industry trends. For example, many guests prefer a facility that offers live entertainment or is located close to tourist attractions. It’s also to your advantage to research the market and see what features and services are being offered by the competition. Be innovative in coming up with ways to differentiate your business. Running a bed and breakfast is not easy, but it can be very rewarding if you play your cards right. 

7. Glamping

How to start a glamping business

A decade ago nobody had heard the word glamping, which is short for “glamorous camping”. Today it’s a nearly $3 billion global industry and among the fastest-growing segments of the travel and hospitality market, expected to more than double by 2030. If you have a bit of land in an appealing location, or have the funds to purchase such a plot, you could start your own glamping business and make a good living offering luxury experiences to discerning travelers.

There will be some serious work involved. In addition to acquiring the property, you’ll need to outfit it with all the bells and whistles — from tents and teepees to high-end beds, furniture, lighting and air-conditioning and heating units. If your location is on the water, you could boost your revenue by also offering sailboats, canoes, kayaks, and more. But before you get started, this is a new and fast-evolving industry, so it’s best to take the time to research the market and learn the latest trends before diving in.

To attract customers, your glampground needs to be among the most appealing in your area.

8. Jet Ski Rental

How to start a jet ski rental business

Do you like having fun out on the water? Well, so does everybody else! That’s why starting a jet ski business is almost always a great idea. The global personal watercraft market is worth $1.5 trillion and expected to expand an impressive 50% by 2027. Right now is a great time to start a jet ski business, bring good times to your community and ride the market expansion to great success. 

Getting there will require a significant investment. You’ll need to spend about $25,000 to get your first few jet skis, plus a rental facility on the water and permits and licensing fees. Of course, you’ll also need to live near an appealing body of water, preferably one that’s enjoyable for more than a few months of the year. Finally, you will want to get good insurance, because jet skis are as dangerous as they are fun.

Once that’s all settled, just start advertising on local outlets and events, posting on relevant social media groups and online vacation platforms. You’ll have your first few customers in no time, and soon be cruising toward success.

9. Campground

How to start a campground

Do you love the outdoors? If so, setting up a campground could be the perfect way to start your entrepreneurial journey. Camping is one of the most popular US pastimes in the US. Despite the pandemic, the number of US campers increased to 48 million in 2020, as outdoor activities were deemed safer than indoor recreation. 

Your biggest challenge in starting a campground is likely to be finding a suitable location. The most visited campgrounds in the US are in state parks, near bodies of water, surrounded by wilderness, or in the mountains. Once you find an ideal campsite, you’ll need to comply with licensing, zoning, and other legal requirements. Before you launch your business, it’s wise to research the market and find out what other campgrounds are offering. With careful planning and a creative marketing strategy, your campground can give competing sites a run for their money.

10. Pet Sitting

How to start a pet sitting business

You’d probably never guess that pet sitting is a $2.6 billion industry, but it is indeed. People love their pets, and will spend whatever it takes to ensure they’re taken care of when they are away. The pet sitting market is projected to see impressive growth through 2027, so if you’re an animal lover, now is the perfect time to start your own pet sitting business and ride that wave to serious profits. 

The first step is to decide which type of pets you’ll care for. Do you have more experience with dogs or cats? Are you OK with snakes? Pigs? Once you’ve got that nailed down, you’ll just need to buy some pet toys and supplies and offer your services on a gigs site like TaskRabbit. It’s a good idea to reach out to friends, family and work-related contacts and acquaintances. If you’re able to generate an initial client or two from your own personal network, and provide them with great service, you’ll have a strong reference to promote your services and start building a successful business.

11. Spa Salon

How to start a spa business

Countless travelers love to relax with a day at the spa, which is why this is a growing $17 billion US industry. If you’re a massage therapist or esthetician, you could open a beauty salon, nail spa, luxury spa, massage studio, or even a mobile spa, and make people feel better while making a good living.  

You will likely need to get licensed, which can take some doing, and deliver excellent services to compete in an increasingly competitive and saturated market. Another crucial aspect will be location — your spa should be somewhere with steady traffic. Or you could go the mobile spa route and make house calls, bringing your massage and therapeutic services to your clients. This is more convenient for them, which means you can charge a higher rate, despite having lower overhead.

There are many elements to consider for your spa business, but what is not in doubt are your chances of success if you’re determined and can deliver healing services.

12. Scooter Rental

How to Start a Scooter Rental Business

With gas prices going up, more and more Americans are turning to cheaper, more eco-friendly options for their commute and for seeing the city. Scooters cost less than cars and run on electricity. Over the past decade, Americans took a third of a billion trips on shared bikes and scooters. That’s a huge number, and it’s expected to increase sharply in the next few years. Considering this, a scooter rental business is a smart choice.

But first, it’s important to understand that scooters are used primarily as a transport option for short distances. Setting up this kind of business requires a huge upfront investment because you might have to purchase some scooters, unless you can lease them. You’ve need to make sure you have all the necessary permits and insurance in place before opening.

Once you have everything you need, it’s a good idea to work on a marketing plan. You can use social media, print ads, and word-of-mouth to get the word out about your new venture.

13. Party Bus

How to start a party bus business

Ready to party? As the pandemic recedes, everybody’s getting back out there to have a good time. For a lot of people that means renting out a party bus and dancing and drinking the night away while cruising down the streets. Party buses are part of the $8 billion US limousine industry, and expect strong growth as people schedule long-delayed parties, gatherings, and nights on the town.

Starting your own party bus business will require considerable investment. The major cost will be, of course, the bus itself. Hopefully you’ll be able to find a reliable one at a reasonable price and then deck it out with all the trimmings, from a bar and disco ball to a DJ booth and more. Once you’ve done some marketing and gotten the word out you’ll be able to charge as much as $700 per night, so it shouldn’t take too long before you see a major return on your investment. 

Just be sure to get all your licenses, permits and insurance — the last thing you want is for the party to get parked on the curb.

14. Car Rental

How to start a car rental business

As people book long-delayed holidays in the wake of the pandemic, car rentals are booming, with global revenues expected to double by 2027. With some hard work and determination, you could start your own car rental business and provide travelers the transport they need while grabbing your share of a growing $50 billion US market.  

Keep in mind that this is a competitive industry, which means you’ll need to find ways to stand out, such as with deep discounts or a unique selection of cars. Speaking of which, you’ll also need to lay out a sizable investment to get your initial fleet of four to five cars. Finally, it’s crucial that you meet all the licensing and insurance requirements or your business could face severe fines, or worse.

But if you’re able to clear these hurdles, there’s a good chance your car rental business will soon be cruising down easy street.

15. Boat Rental

How to start a boat rental business

Who doesn’t love a day out on the water? There are so many things to do. from skiing and tubing to cruising, socializing, swimming and just taking in the sun. That’s why boat rentals are a $5 billion US industry expected to see smooth sailing and steady growth in the years ahead. If you like spending time outdoors, you could start your own boat rental business and help people enjoy their time off while making a good living. 

There are several possible constraints. For one, you should live near a sizable body of water, and find an available access point or marina to base your operations. Second, you’ll likely need to accept the seasonal nature of this line of work, which in most areas of the US will only bring in revenue for 6-7 months of the year. Finally, getting started will require a significant investment, as appealing, rentable boats do not come cheap. 

But if you’re OK with all this, and able to acquire the necessary permits and insurance, once you start putting boaters on the water you’ll be cruising straight toward success.

16. Bike Rental

How to start a bike rental business

As travel regains steam and more workers return to the office, demand for bike rental for last-mile connections is sure to increase. If you’re thinking of starting your own business, a bike-share outfit or bike rental shop could be a great option. The US bike rental industry, valued at nearly $800 million, is projected to grow in the next five years amid a bike-share boom, driven in part by environmental concerns.

There are a few things you need to consider before starting a bike rental business. Is there a market for bike rental in your area? What kind of bikes should you offer? How many bikes should you start with? You will find the answers to these questions as you research the market. It is also important to comply with all the legal and regulatory requirements and to come up with a good marketing plan. One option is to place bike docks near subway stations and major bus stops.

17. RV Rental

How to Start an RV Rental Business

RVing , or traveling in a recreational vehicle, is a popular way of exploring the US with family and friends. It’s showing no signs of slowing as more than 70 million Americans are expected to go on road trips in an RV they rent, own, or borrow, according to the RV Industry Association. You could start an RV rental business and tap into this exciting travel market.

You can either invest in a fleet of RVs, which would require a hefty investment, or you can just list your RV on an online marketplace like Outdoorsy. Before setting your rates, it’s a good idea to scope out the market and find out what your competitors are charging. You’ll have to factor in insurance and other costs in order to make a profit.

Finally, it’s important to keep your RVs well-maintained to attract customers, most of whom prefer to rent out new units. With all this in place, your RV rental business will making good money in no time.

18. Kayak Rental

How to start a canoe and kayak rental business

As more people explore the outdoors in a post-pandemic world, a kayak business makes sense. It’s an eco-friendly way to help travelers enjoy their time off while getting some exercise and enjoying the great outdoors. Sales of kayaks and accessories are expected to see steady growth and reach nearly $300 million by 2027. So, why not start a kayak rental business now?

Aside from offering kayaks for rent, you could also also offer apparel and helmets, storage bags, seats, life jackets, and safety gear. Selecting the location of your shop is important. It will have to be near the coast, a river or a lake, and with steady foot traffic. You’ll need a substantial investment to set up your shop. Finally, it’s a good idea to promote your business and let people know about your offerings.

19. Taxi Business

How to start a taxi business

Considering all the ride-sharing apps out there, you might be surprised to learn that old-school taxis are not only surviving, but doing quite well. The US taxi and limo market is worth more than $66 billion and expected to see steady growth in the coming years. If you enjoy driving and meeting new people, starting a taxi business might be the right move for you. 

Getting started will require some real effort and investment. You’ll need to buy a reliable car, if you don’t already have one, plus reliable insurance and all the necessary permits. In some cities the car hire license can be a major expense, for instance a New York City taxi medallion costs $80,000. In other places, like $300 in Cleveland, not so much. Once you’ve all set up, it’s a good idea to build a website so people can find you, and you might want to offer an app as well, as most car services nowadays offer on-demand ordering. 

Finally, get creative with your marketing to stand out in a competitive market, provide excellent service and steady driving to your first few clients, and the good reviews and revenues should start pouring in.

20. RV Park

How to Start an RV Park

The wanderlust spirit and a rise in road-tripping have amplified the allure of RV travel. Capitalizing on this trend, starting an RV park presents a golden opportunity in the travel business sector. Such parks cater to a growing demographic of explorers seeking the comfort of their RVs while embracing the freedom of the open road. With the right amenities and a strategic location, an RV park can be a haven for both short-term travelers and long-term nomads.

Location is paramount, ideally near popular tourist spots or natural attractions. Additionally, ensuring modern facilities, security, and possibly offering unique experiences or events can differentiate your park from competitors. As travel patterns evolve, an RV park can offer travelers a blend of adventure and convenience, making it a profitable and sustainable business venture.

21. Tour Operator

How to Start a Tour Operator Business

Tour operator business thrives on curating unique experiences, offering tailored packages, and ensuring travelers get the best out of their journeys. Unlike general travel agencies, tour operators control and manage the specifics of the trip, right from itinerary planning to the on-ground execution. This means creating partnerships with local businesses, ensuring safety standards, and offering a seamless travel experience to clients.

In today’s digital age, a tour operator’s success doesn’t just hinge on local networking, but also on a strong online presence. Reviews, testimonials, and digital marketing strategies play a pivotal role in attracting potential customers. Whether one chooses to cater to adventure seekers, history enthusiasts, or luxury travelers, the key is to differentiate, maintain high service standards, and keep evolving with the dynamic travel industry.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • Travel Agency
  • Photography
  • Translation Business
  • Bed and Breakfast
  • Jet Ski Rental
  • Pet Sitting
  • Scooter Rental
  • Boat Rental
  • Bike Rental
  • Kayak Rental
  • Taxi Business
  • Tour Operator

Subscribe to Our Newsletter

Featured resources.

12 Profitable Lake Business Ideas

12 Profitable Lake Business Ideas

Esther Strauss

Published on December 1, 2022

Fresh air, peace of mind, scenic views, and lots of fun — that’s lake life in a nutshell, which is why so many people want to take part. ...

37 Summer Business Ideas

37 Summer Business Ideas

Carolyn Young

Published on July 21, 2022

Summer means taking a break, enjoying outdoor leisure, going to a summer camp, and BBQ’ing in the backyard. For smart entrepreneurs, it alsome ...

21 Profitable Beach Business Ideas

21 Profitable Beach Business Ideas

David Lepeska

So you live near a beach. Lucky you! You can go swimming or walk barefoot in the sand any time you like. Even better, you could also start abusiness ...

No thanks, I don't want to stay up to date on industry trends and news.

Tourism Tattler

Beginners Guide to Starting a Tourism Business

Photo of Tourism Tattler

Your Beginners Guide to Starting a Tourism Business

Writing for WikiHow, Claire Fess provides eight steps on how to start a tourism business .

Table of Contents

Definition: Tourists are people who travel outside of their home-base environments in order to spend time visiting a different environment in either a business or leisure capacity. Both vacationers and those on business trips are considered tourists, and they may be touring either domestically (within their home country) or internationally. A tourism business is any business that centers on catering to tourists’ needs.

Beginners Guide to Starting a Tourism Business

Step 1: Decide on which sector of tourism you would like to focus.

You have several options to choose from when it comes to establishing a business in tourism :

  • Transportation service. This sector involves transporting tourists to, from and around the tourist destination.
  • Travel agencies. Travel agencies are the 1-stop-shop for everything involved with visiting a place, including transportation, accommodations and attractions.
  • Tour Operator. A tour operator typically combines tour and travel components to create a holiday. They prepare an itinerary.
  • Destination Management Company . A DMC possesses extensive local knowledge, expertise and resources, specialising in the design and implementation of events, activities, tours, transportation and program logistics.
  • Accommodation. These include hotels, guesthouses, bed and breakfasts, hostels, rental houses, lodges and any other place tourists may stay while travelling.
  • Guided tours and tourist guide. A guided tour service or professional tourist guide is a tourism business that specializes in providing informative and entertaining tours through an area’s local attractions.
  • Hospitality. A hospitality business pertains to any food or beverage establishment that tourists may frequent.

Step 2: Take your geographical location into account.

Your local tourist attractions are good indicators of what would and would not make a successful tourism business venture. For example, if your area is secluded from the populace and dense with wineries, then guided winery tours, local bed and breakfasts, and airport transportation services are all viable business options.

Step 3: Size up the competition.

Thoroughly research the tourism businesses in your area before you decide which business in tourism is right for you. You will want to choose a tourism sector that is not overly congested, and one that you can contribute something unique to.

Step 4: Write a business plan.

Your business plan is the blueprint for your tourism business, and should include the following sections:

  • Executive summary. Describe your business’s purpose, name, location, personnel needs, tourism business management staff, market sector, competition, marketing plan and financial projections.
  • Tourism business summary. This should detail how the business’s ownership will be distributed and the start up requirements (funding, assets and location).
  • Products and/or services. You need to outline the products and/or services your business will be providing for tourists.
  • Analysis of the market. Provide information about your target market and your competition. Tourism business strategy. Describe how you plan on running your business, marketing your business and pricing your product or service.
  • Financial summary. State your projections for your business’s expenses and income.

Step 5: Procure the necessary funds.

Present your business plan to potential lenders and/or business partners in order to obtain the start up and operating capital you will need to run your business in tourism.

Step 6: Select a business location.

If you plan to operate a walk-in travel agency or an accommodation establishment, there are 3-things to consider. They are location, location, and location!

Step 7: Obtain all applicable business licenses.

Get the necessary business licensing through your local government’s business regulatory agency.

Step 8: Market your tourism business :

  • Use social networking sites . Set up accounts/pages on free social networking sites such as Linked In .
  • Create a website for your tourism business. Be sure to hire a specialist for search engine optimization (SEO) in order to maximize your site’s online presence. List your business on all applicable online directories and review websites.
  • Advertise in print mediums. Take out ad space in newspapers, magazines and trade/lifestyle publications.

Source: www.wikihow.com/Develop-a-Tourism-Business

Read more on this topic:

  • 10 Steps To Starting Your Own Tourist Transport Business
  • How To Streamline Your Tour Operator Business
  • 10 Tips on Selecting Tour Operator Software
  • 10 Tips on Tour Quoting
  • How to Keep Tour Itineraries Current
  • So you want to be a tour operator?
  • The Role of Tour Operators in Safari Bookings
  • 13 Tips to surviving as a Small Tourism Business
  • Effective Sales Secrets For Small Businesses

Photo of Tourism Tattler

Tourism Tattler

Related articles.

Business Credibility

The importance of Credibility in Tourism

tt issue 05 2012 pg11

African Resources and Colliding Geopolitics

HVS Hotel Valuation Index Africa 2017

Africa Hotel Valuation Index 2017

jan13 business elegant tern

Western Cape Birding Route upgrade project seeks R1.4m

  • Starting a Business
  • Growing a Business
  • Business News
  • Science & Technology
  • Money & Finance
  • Subscribers For Subscribers
  • ELN Write for Entrepreneur
  • Store Entrepreneur Store
  • Spotlight Spotlight
  • United States
  • Asia Pacific
  • Middle East
  • South Africa

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

Example of Tourism Business Ideas Do you love showing travellers the unique and interesting aspects of South Africa? Tourism could be the industry for you. Before you get started here are some lessons from current businesses you can incorporate into your start-up.

By Nicole Crampton • Jul 24, 2019

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

Since South Africa is known for its natural beauty, tourism will always hold numerous business opportunities, especially if you live in a popular tourist destination. Your business can offer everything from tours to accommodation and experiences.

Here are 10 examples of tourism businesses you can gain insights from before launching your own business:

1. Walking Tours

Do you love to explore your city on foot? Do you know all the hidden gems and interesting pieces of history? You could offer walking tours to tourists who want to genuinely experience this country.

Before you start mapping out your route, here is an example of this tourism business idea that can offer you insights into this industry:

Business Name: Walk & Talk Tours CC

Website: https://walktours.co.za/

Established Date: 1999

About the business:

Walk & Talk Tours CC aims to combine the pleasurable and therapeutic act of walking and talking. They want to introduce South Africa to not only tourists but also to South Africans, educating their clients about interesting areas of the country they wouldn't normally visit.

Innovative business offering

In addition to their walking tours, Walk & Talk Tours CC have a patented self-guiding system. This allows anyone to visit an area and gain information, tours, commentary, videos, pictures, apps and the history of the area.

2. Airbnb Rentals

Airbnb is a marketplace where you can rent out your spare room, or even your entire apartment or house. It caters to travellers looking for cheaper more interesting accommodation. Before you register your house on the platform, here is an example of an Airbnb host who you can learn from:

Business Name: Brigid Prinsloo

Website: https://www.airbnb.com/

Established Date: 2013

Brigid Prinsloo rented her spare room out on Airbnb. She started out with a very lean approach. At the end of that first month they had earned close to R10 000 renting the room out.

Related: 25 Of The Most Successful Business Ideas In South Africa

She purchased two more properties one with her fiancé and the other with her father and sister, which they also listed on Airbnb.

Innovative business offerin g

You'll need to create an experience for your guest. The better the experience the better the rating you'll get and the more customers you'll continue to attract.

3. Airbnb Experiences

Airbnb Experiences are unusual and engaging activities that you can offer through the Airbnb marketplace for travellers coming to your area. Experiences go above and beyond regular tours by immersing guests in a unique activity.

If you have something you can teach or guide visitors through, this could be the tourism business idea for you. Before you launch your start-up, here is an example of a tourist business you can learn from:

Business Name: Carving Cape's Single-track with a Pro

Website: https://www.airbnb.com/experiences/123771

Paris Basson has over 25 years in the sports industry. He has raced all disciplines from Road, MTB, CX, Enduro and Triathlon's. He offers a once in a life time experience biking through the Table Mountain National Park, offering an adrenaline packed adventure and views of the Cape like no other.

Paris Basson has such an in-depth knowledge of the area and which routes suit the various experience levels of his clients that he can custom make a route to ensure every customer has the best experience.

4. Local Cuisine Cooking Class

Do you love to cook local food? Do you enjoy teaching others how to make interesting and unique meals? This could be the tourism business idea for you. Before you start cooking, here is an example of a tourism business you can gain insights from:

Business Name: Sazón Cooking School

Website: https://www.belmond.com/hotels/north-america/mexico/san-miguel-de-allende/belmond-casa-de-sierra-nevada/

Sazón Cooking School is hosted in a magnificent 18 th - century mansion. Here their guests can study the bold flavours and rich history of regional culinary Mexican favourites. They also offer to teach their guests techniques to creating these flavourful dishes.

In addition to the cooking class Sazón is based in a heritage hotel offering its clients accommodation in the Mexican heartlands. They also offer market tours and classes to help their customers navigate the colourful and vibrant San Miguel Market.

5. Souvenir Shop

Do you love making something uniquely South African or African? Then this could be the tourism business idea for you. Here is an example:

Related: 11 Uniquely South African Business Ideas

Souvenir shops offer visitors locally inspired gifts they can take home to remember their experience. You can open one to ensure visitors always remember their incredible stay in South Africa.

Business Name: A Place To Shop

Website: https://www.aplacetoshop.co.za/

A Place To Shop offers fun and quirky South African and African souvenirs for both locals and travellers. They offer international delivery for those looking to purchase something African from across the ocean.

Some of their products are available for resell, this would increase their profits and ensure their products reached a larger audience.

6. An Airbnb Management Company

For people who have started listing multiple rentals, managing them can be quite a task, which is where Airbnb Management Companies came from. These tourism businesses assist with the day-to-day renting out of spaces on Airbnb.

Before you start advertising your services, here is an example of a business you can learn a few tricks from:

Business Name: Superhost South Africa

Website: http://superhostsouthafrica.com/

Established Date: 2015

Superhost South Africa is a full-service Airbnb property manager, they deal with the daily logistics and are on call 24/7 in case of emergencies. They offer everything from setting up their clients initial Airbnb profile to cleaning once the guest has left.

In addition, Superhost South Africa also offers ongoing optimisation to continually improve their client's listings, its profile and the service they deliver.

7. Fashion Mini-bar

In hotels across the world you typically get mini-bars that offer alcohol, cool drinks and snacks. But you could also offer a Mini Fashion bar; which visitors can pay for when checking out.

Related: The Ultimate 101 List Of SA Business Ideas To Get You Started

This ensures that those on a busy trip can still get some shopping done even if they never leave their hotel room. Before you start phoning hotels, here is an example of this business you can gain some insights from:

Business Name: Pimkie

Website: https://www.pimkie.it/

French clothing brand, Pimkie created a boutique bar filled with clothes and accessories to assist travellers in finding new clothing items and accessories to wear, particularly if they've forgotten to pack something.

Travellers can rent or buy the pieces they need and simple pay for them on check out. Guests can even call the Fashion concierge to source an item in their size.

8. Translators

Do you speak multiple languages? Then this could be the tourism business idea for you. You can help foreign tourists navigate South Africa by translating for them. Before you launch your start-up, here is an example of a tourism business you can learn strategies from:

Business Name: Language Connect

Website: https://www.languageconnect.net/sectors/travel-tourism/

Language Connect helps their clients to communicate seamlessly with their foreign guests and ensures the personal touch by offering services in multiple languages.

In addition, they also offer to translate their client's website, promotional videos, email campaigns, telephone message systems, advertising, brochures, menus, stationery and amenities into numerous languages.

9. Cultural/Heritage Tours

Do you have a vast knowledge of the culture and heritage in your area? Could you lead a cultural/heritage tour group? Then this could be the tourism business idea for you.

Related: Your Free Business Idea Evaluation SWOT Analysis Template

Here is an example of a tourism business that you can learn from before you start your business:

Business Name: Kruger National Park

Website: http://www.krugerpark.co.za/Krugerpark_Travel_Guide-travel/cultural-heritage-sites.html

Established Date: 1926

Kruger National Park is home to numerous historical locations and prehistoric rock art giving it a rich cultural heritage. They offer cultural tours for guests wanting to see restored villages and learn about the inhabitants' way of life.

In addition, the Kruger National Park is South Africa's most exciting African safari destination. They have a variety of safari tour options and can take their guests on a journey of exploration to find Africa's Big Five .

10. "Takeaway' Hotel Rooms

If you are good at building and designing rooms, you can create mini hotel rooms using shipping containers and plant them where ever your guests want to stay. Before you start purchasing containers, here is a tourism business that you can gain insights from:

Business Name: Scandic To Go

Website: https://www.scandichotels.com/landing-pages/scandic-to-go

Established Date: 2014

The Scandic To Go rooms are 18 sqm and offer all the amenities of a traditional hotel room, except that it can be moved to any pre-selected destinations. This allows a unique and one-of-a-kind experience for their guests.

In addition to offering the Scandic To Go rooms, they are a high-quality hotel brand that operates predominately in the Scandinavian countries, but also in Germany.

Related: A Free Business Plan Example to Launch Your South African Business

Entrepreneur Staff

Sales Enablement - Content Developer

Nicole Crampton is an SEO specialist who contributes to Entrepreneur.com/za. She has studied a BA Journalism at Monash South Africa and has continued her studies with a Creative Writing degree from UNISA. Nicole has completed several courses in writing and online marketing, and continues to hone her skills and expertise in digital media, digital marketing and content creation.

Related Topics Red Arrow

Most popular red arrow, apple faces class action lawsuit over icloud's alleged 'enormous structural advantage'.

The lawsuit asserts that cloud storage on iPhones would be "better, safer, cheaper, and more prevalent" without Apple's policies.

26 Of The Richest People in South Africa

Here are 26 of South Africa's richest people, but how did they achieve this level of wealth? Find out here.

He 'Accidentally Discovered' a Semi-Passive Side Hustle in College — Now He's on Track to Make More Than $500,000 This Year

When a lack of funding put a stop to Zach Downey's pizza vending machines, he stumbled upon another lucrative idea.

Are You at Risk for Burnout? This Psychologist-Created Quiz Lets You Know in 5 Minutes

The burnout assessment tool was tested in seven countries using more than 10,000 survey responses.

These 11 Famously Disgraced CEOs Have Entered the Reputation Hall of Shame

McDonalds' Steve Easterbrook is just the latest chief executive who allegedly failed to recognize the importance of ethics and permanently damaged their reputation. Here are the lessons companies can learn from each of them.

'I Was Young and Should Have Known It': Mark Cuban Says This Is the 1 Thing He'd 'Do Differently' in Life

The billionaire took to Threads to get candid about growing older.

Successfully copied link

comscore

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

  • Travel Tips

How To Market A Tourism Business

Published: December 13, 2023

Modified: December 28, 2023

by Ingeberg Carpio

  • Plan Your Trip
  • Sustainability

how-to-market-a-tourism-business

Introduction

Welcome to the world of tourism marketing! In an era where travel has become more accessible and the desire for unique experiences is on the rise, marketing your tourism business effectively is key to attracting and retaining customers. Whether you run a hotel, a tour company, a travel agency, or any other type of tourism business, implementing strategic marketing techniques can help you stand out from the competition and reach your target audience.

Marketing a tourism business requires a combination of creativity, data-driven strategies, and a deep understanding of your customers’ needs and desires. It’s not just about promoting your services; it’s about delivering an unforgettable experience and building a strong brand that resonates with travelers.

In this article, we’ll explore various marketing strategies and techniques that can help you market your tourism business effectively. From understanding your target audience to leveraging the power of digital marketing, we’ll cover a range of methods to boost your visibility, attract more customers, and ultimately grow your business.

Before diving into specific strategies, it’s important to note that marketing is an ongoing process that requires constant monitoring, analysis, and adaptation. What works today may not work tomorrow, so it’s essential to stay up-to-date with industry trends, consumer behaviors, and emerging marketing channels.

Now, let’s embark on a journey to discover the key elements of successful tourism marketing and explore how you can apply them to your own business.

Defining Your Target Audience

One of the fundamental steps in marketing your tourism business is defining your target audience. Understanding who your ideal customers are will allow you to tailor your marketing efforts to reach and engage with them effectively. To define your target audience, consider the following factors:

  • Demographics: Age, gender, location, income level, and other key demographic factors can help you identify the characteristics of your target audience.
  • Psychographics: Dive deeper into your audience’s interests, lifestyles, values, and behaviors. This will enable you to create messages and experiences that resonate with them on a deeper level.
  • Travel Preferences: Understand the type of travel experiences your audience is looking for. Are they adventure seekers, luxury travelers, or budget-conscious explorers?
  • Reasons for Travel: Examine the motives behind their travel decisions. Are they seeking relaxation, cultural immersion, or educational experiences?

Once you have defined your target audience, create buyer personas to embody the characteristics of your ideal customers. Give these personas names and specific traits to humanize them and better understand their needs and desires. This will serve as a reference point for your marketing strategies.

Keep in mind that your target audience may evolve over time, so it’s essential to regularly reassess and refine your target audience as you gather more data and insights.

By understanding your target audience, you can create tailored marketing campaigns that effectively communicate the value your tourism business brings to their travel experiences. This will help you connect with them on a deeper level and differentiate yourself from competitors who may have a more general approach.

Developing a Unique Value Proposition

In the competitive tourism industry, it’s crucial to have a unique value proposition (UVP) that sets your business apart from the rest. Your UVP is what differentiates you from your competitors and clearly communicates the unique benefits and value your tourism business provides to your target audience.

To develop a compelling UVP, follow these steps:

  • Identify Your Competitive Advantage: Determine what sets your tourism business apart from others in the industry. Is it your location, personalized customer service, exclusive partnerships, or exceptional amenities? Focus on identifying your strengths and what makes you unique.
  • Understand Your Customers’ Pain Points: Conduct market research and gather feedback from your customers to understand their pain points and challenges when it comes to travel. This will help you tailor your UVP to address their specific needs and concerns.
  • Highlight the Benefits: Clearly articulate the benefits and value that your tourism business brings to your customers. Whether it’s the convenience, unforgettable experiences, or time-saving solutions, emphasize how your services enhance their travel experiences.
  • Be Clear and Concise: Craft a clear and concise UVP that is easy to understand and remember. Avoid using industry jargon and focus on communicating your message in a way that resonates with your target audience.
  • Consistency Across Channels: Ensure that your UVP is consistently communicated across all marketing channels, including your website, social media, and offline advertising. This will help reinforce your unique positioning in the minds of your target audience.

A strong and compelling UVP will not only attract potential customers but also foster loyalty and repeat business. It should leave a lasting impression and make your tourism business the obvious choice for travelers seeking a memorable and exceptional experience.

Building a Strong Online Presence

In today’s digital age, having a strong online presence is crucial for marketing your tourism business. A robust online presence allows you to reach a broader audience, engage with potential customers, and establish credibility and trust. Here are some key strategies to build a strong online presence:

  • Create an Engaging Website: Your website serves as the virtual storefront for your tourism business. Ensure it is visually appealing, user-friendly, and optimized for mobile devices. Include relevant and captivating content, attractive visuals, and clear calls-to-action to encourage visitors to take the desired actions.
  • Optimize for Search Engines: Implement search engine optimization (SEO) strategies to improve your website’s visibility in search engine results. Research and incorporate relevant keywords into your website’s content, meta tags, and page titles. Ensure your website’s structure, navigation, and page load speed are optimized for a better user experience and search engine rankings.
  • Utilize Content Marketing: Develop a content strategy that focuses on providing valuable and informative content to your target audience. Create blog posts, videos, and infographics that are relevant to travel and tourism. Share this content on your website, social media platforms, and other relevant online channels to showcase your expertise and engage with your audience.
  • Build a Strong Social Media Presence: Leverage popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to connect with your target audience. Share engaging content, run promotions, and encourage user-generated content to increase brand visibility and build a loyal following. Interact with your audience by responding to comments and messages promptly.
  • Utilize Online Travel Agencies (OTAs): Partner with reputable online travel agencies to gain exposure and attract bookings from a wider audience. Optimize your listings on these platforms, showcase your unique offerings, and provide compelling descriptions and visuals to entice potential customers.

Remember, building a strong online presence takes time and effort. Regularly monitor your online channels, analyze user data, and adapt your strategies accordingly. Interact with your customers, gather feedback, and respond to reviews promptly to establish a positive online reputation.

By following these strategies, you can build a strong online presence that positions your tourism business as a trusted and reputable provider in the industry, attracting more customers and driving growth.

Utilizing Social Media Marketing

Social media has revolutionized the way we communicate and connect with others, making it a powerful tool for marketing your tourism business. By leveraging social media platforms, you can reach a vast audience, engage with potential customers, and build brand awareness. Here’s how to effectively utilize social media marketing:

  • Choose the Right Platforms: Identify the social media platforms that align with your target audience and business goals. Facebook, Instagram, Twitter, and Pinterest are popular platforms for the tourism industry. Each platform has its own unique features and strengths, so choose wisely based on your target audience’s preferences.
  • Create Compelling Content: Develop content that captures the attention and interest of your target audience. Utilize captivating visuals, videos, and informative posts to showcase your tourism business and the experiences you offer. Share user-generated content and encourage customers to share their travel experiences with branded hashtags.
  • Engage with Your Audience: Social media is an interactive platform, so actively engage with your audience. Respond to comments, messages, and reviews in a timely and friendly manner. Encourage dialogue, ask questions, and run contests or polls to foster engagement.
  • Run Targeted Ad Campaigns: Utilize the advertising features of social media platforms to reach a wider audience. Create targeted ad campaigns based on demographics, interests, and behaviors to reach potential customers who are more likely to be interested in your tourism services.
  • Collaborate with Influencers: Partner with social media influencers who have a significant following and align with your brand values. Collaborate on content creation, sponsored posts, or influencer takeovers to leverage their reach and influence, reaching a wider audience and building trust.
  • Monitor and Analyze Results: Use social media analytics tools to track the performance of your social media marketing efforts. Monitor engagement, reach, click-through rates, and conversion metrics to assess the effectiveness of your strategies. Use these insights to refine your social media marketing campaigns.

Remember to maintain a consistent brand voice across all social media platforms and align your content with your overall marketing strategy. Be authentic, interactive, and value-driven in your social media efforts to build a loyal community of followers.

Social media marketing has the potential to significantly enhance your brand exposure, engage with your target audience, and drive traffic to your website. By utilizing these strategies, you can harness the power of social media to boost your tourism business and stay ahead of the competition.

Implementing Search Engine Optimization (SEO) Strategies

Search engine optimization (SEO) is a critical component of marketing your tourism business online. By implementing SEO strategies, you can improve your visibility in search engine results and attract targeted organic traffic. Here are some key SEO strategies to consider:

  • Keyword Research: Conduct thorough keyword research to identify the search terms and phrases that your target audience uses to find tourism-related information. Incorporate these keywords naturally into your website’s content, meta tags, headings, and URLs.
  • Optimize Website Structure and Navigation: Ensure that your website has a clear and logical structure that is easy for both users and search engines to navigate. Use descriptive and keyword-rich page titles, headings, and subheadings to guide users and improve search engine crawlability.
  • Create High-Quality Content: Develop informative, engaging, and user-friendly content that aligns with the search intent of your target audience. Incorporate relevant keywords naturally and focus on providing value through guides, articles, videos, and blog posts that address their travel needs and interests.
  • Optimize Website Load Speed: Page speed is a crucial factor in both user experience and search engine rankings. Optimize your website’s load speed by compressing images, minifying CSS and JavaScript files, and utilizing caching techniques.
  • Build High-Quality Backlinks: Earn reputable and relevant backlinks from other websites in the travel and tourism industry. Focus on acquiring backlinks from authoritative sources through guest blogging, partnerships, and content collaborations.
  • Local SEO: If you have a physical location, optimize your website for local search. Claim your Google My Business listing, include your contact information, address, and operating hours. Encourage customers to leave reviews, and ensure that your website and content are optimized for local keywords.
  • Mobile Optimization: With the increasing use of mobile devices for travel planning, it’s crucial to have a mobile-friendly website. Optimize your website’s design, layout, and content for a seamless mobile experience.

Regularly monitor your website’s performance using analytics tools to track organic traffic, keyword rankings, and user behavior. Make data-driven decisions and continuously improve your SEO strategies to ensure optimal results.

Implementing effective SEO strategies will help your tourism business rank higher in search engine results, attract qualified leads, and ultimately drive more bookings and revenue.

Creating Engaging Content

In the highly competitive tourism industry, creating engaging content is crucial for capturing the attention and interest of your target audience. Engaging content not only helps you stand out from the competition but also builds brand awareness, establishes credibility, and fosters customer loyalty. Here are some strategies to create engaging content for your tourism business:

  • Understand Your Audience: Take the time to understand your target audience’s preferences, interests, and pain points. Use this knowledge to create content that resonates with them and addresses their needs and desires.
  • Tell Stories: Storytelling is a powerful tool to engage your audience. Share captivating and authentic stories about your destination, experiences, or satisfied customers. Paint a vivid picture and evoke emotions to create a deeper connection with your audience.
  • Use Visuals: Humans are visual creatures, so incorporate high-quality photos, videos, and infographics into your content. Visuals not only enhance engagement but also make your content more shareable on social media platforms.
  • Provide Value: Focus on providing valuable and informative content that educates, inspires, or entertains your audience. Offer travel tips, destination guides, packing lists, or insider insights to establish your authority and position your business as a valuable resource.
  • Encourage User-Generated Content: Motivate your customers to share their travel experiences and adventures by using branded hashtags, running contests, or featuring user-generated content on your website and social media platforms. User-generated content not only increases engagement but also builds social proof and trust.
  • Personalize the Experience: Tailor your content to the individual preferences of your audience. Use personalization techniques to deliver targeted messages and recommendations based on their previous interactions or interests.
  • Be Interactive: Engage with your audience through comments, polls, quizzes, or interactive features. Encourage feedback, respond to comments, and create a sense of community and dialogue around your content.
  • Experiment with Different Formats: Vary your content formats to keep your audience engaged. Consider creating podcasts, virtual tours, live videos, or interactive quizzes to offer unique and immersive experiences.

Regularly monitor the performance of your content using analytics tools. Analyze engagement metrics such as views, shares, and comments to understand what resonates with your audience. Use these insights to refine and optimize your content strategy over time.

By creating engaging content, you can captivate your audience, foster a deeper connection, and drive more engagement and actions, ultimately leading to increased conversions and business growth.

Collaborating with Influencers and Partners

Collaborating with influencers and partners is a powerful strategy to amplify your tourism business’s reach, build credibility, and attract a wider audience. By partnering with influential individuals or complementary businesses, you can leverage their existing audiences and tap into new customer segments. Here’s how to effectively collaborate with influencers and partners:

  • Identify Relevant Influencers and Partners: Research and identify influencers in the travel and tourism industry who align with your brand values and target audience. Look for influencers who have a significant following and engagement on platforms such as Instagram, YouTube, or travel blogs. Also, consider partnering with complementary businesses, such as local tour operators or accommodations.
  • Build Authentic Relationships: Approach influencers and partners with authenticity and a genuine interest in their work. Personalize your outreach and explain how working together can benefit both parties. Build a long-term relationship based on mutual trust and shared values.
  • Create Compelling Collaborative Content: Collaborate with influencers and partners to create engaging and compelling content that showcases your tourism business. This can include sponsored posts, vlogs, reviews, or joint promotional campaigns. Ensure that the content aligns with your brand messaging and provides value to their audience.
  • Encourage User-generated Content: Inspire influencers, partners, and customers to generate user-generated content that promotes your tourism business. Encourage them to use specific hashtags, tag your social media accounts, or participate in challenges or contests. This not only increases brand visibility but also creates social proof and credibility.
  • Measure Impact and Results: Track the performance and impact of your collaborations. Monitor metrics such as engagement, reach, website traffic, and conversions. Analyze the success of each collaboration and make data-driven decisions on future partnerships.
  • Offer Exclusive Promotions or Discounts: Provide influencer-specific or partner-specific promotions or discounts to incentivize their followers and customers to engage with your tourism business. This can help drive traffic, bookings, and conversions.
  • Provide Exceptional Experiences: Ensure that the influencers and partners you collaborate with have a memorable and positive experience with your tourism business. Offer exceptional customer service, personalized experiences, or VIP treatments to create a lasting impression.

Remember, the key to successful collaborations is authenticity and relevance. Choose influencers and partners who genuinely align with your brand values and can effectively reach your target audience. Cultivate strong relationships, create engaging content, and measure the impact of your collaborations to maximize their effectiveness.

By collaborating with influencers and partners, you can extend your reach, build brand credibility, and attract new customers to your tourism business.

Utilizing Email Marketing

Email marketing is a highly effective tool for promoting your tourism business, nurturing customer relationships, and driving conversions. By utilizing email marketing strategies, you can engage with your audience directly, deliver personalized content, and keep your brand top-of-mind. Here’s how to effectively utilize email marketing:

  • Build an Engaged Email List: Build a quality email list by capturing opt-in subscribers through your website, social media, or offline events. Offer incentives such as exclusive discounts, travel guides, or free resources to encourage sign-ups.
  • Segment Your Email List: Segment your email list based on demographic information, interests, past interactions, or purchase history. This allows you to send targeted and personalized emails to specific segments, increasing the relevance and effectiveness of your campaigns.
  • Create Compelling Email Content: Craft engaging email content that grabs attention and encourages action. Use enticing subject lines, personalized greetings, and captivating visuals to make your emails stand out in crowded inboxes.
  • Provide Value in Every Email: Deliver valuable content to your subscribers in every email. This can include travel tips, destination guides, special offers, exclusive promotions, or informative blog posts. The goal is to provide content that your subscribers find useful and relevant to their travel interests.
  • Automate Your Emails: Utilize email automation to send timely and relevant messages to your subscribers. Set up automated welcome emails for new subscribers, abandoned cart reminders, or personalized birthday offers. Automation saves time and ensures consistent communication with your audience.
  • Test and Optimize: Experiment with different email elements such as subject lines, calls-to-action, or visual layouts. A/B test your emails to identify what resonates best with your audience and continuously refine your email marketing strategy based on the results.
  • Personalize Your Emails: Use data to personalize your emails and make them feel more personalized to the individual recipient. Address subscribers by their name, recommend personalized travel experiences based on past bookings or preferences, and use dynamic content to tailor the message to their specific interests.
  • Monitor and Analyze Metrics: Track key email marketing metrics such as open rates, click-through rates, and conversion rates. Analyze the performance of your campaigns and use the insights to optimize future emails and improve engagement.
  • Comply with Data Privacy Laws: Ensure that you follow data privacy regulations, such as the General Data Protection Regulation (GDPR) or the CAN-SPAM Act. Obtain proper consent from your subscribers, provide an easy way to unsubscribe, and handle personal data securely.

Email marketing allows you to establish a direct line of communication with your audience and nurture relationships over time. By providing valuable content and personalized offers, you can increase engagement, drive bookings, and foster loyalty among your subscribers.

Remember to monitor the performance of your email campaigns and adapt your strategies based on the feedback and data you receive. With effective email marketing, you can harness the power of personalized communication and drive the success of your tourism business.

Implementing Online Advertising Campaigns

Online advertising campaigns are a powerful way to promote your tourism business, increase brand visibility, and attract potential customers. With the wide range of digital advertising platforms available today, you can effectively target your desired audience and drive traffic to your website. Here’s how to implement successful online advertising campaigns:

  • Set Clear Advertising Goals: Determine your advertising goals and objectives. Whether it’s increasing website traffic, generating leads, driving bookings, or raising brand awareness, having clear goals will help you tailor your advertising strategies and measure the success of your campaigns.
  • Identify Your Target Audience: Define your target audience based on demographics, interests, and behaviors. This will allow you to create targeted and relevant advertisements that resonate with your potential customers.
  • Choose the Right Advertising Platforms: Consider the different online advertising platforms available, such as Google Ads, Facebook Ads, Instagram Ads, or display advertising networks. Select platforms that align with your target audience’s preferences and have the potential to reach your desired customer base.
  • Create Compelling Advertisements: Craft attention-grabbing and persuasive ad copy, headlines, and visuals. Highlight unique selling points, promotions, or special offers to entice potential customers. Use compelling calls-to-action to drive them to take the desired action.
  • Use Effective Landing Pages: Ensure that the landing pages you direct your ads to are relevant, user-friendly, and optimized for conversions. Align the messaging and visuals of your ads with the landing page content to provide a consistent user experience.
  • Monitor and Optimize: Regularly monitor the performance of your online advertising campaigns. Track key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). Test different ad variations, keywords, targeting options, and bidding strategies to optimize and improve the performance of your campaigns.
  • Retarget Your Audience: Implement retargeting strategies to re-engage users who have previously visited your website or shown interest in your tourism services. Show personalized ads to these individuals to remind and persuade them to convert.
  • Utilize Remarketing Emails: Integrate your online advertising campaigns with remarketing emails. If users have abandoned their booking process or shown interest in specific offers, utilize email marketing to retarget them and remind them of the benefits of booking with your tourism business.
  • Allocate Budget Wisely: Evaluate the performance of your online advertising campaigns and allocate budget based on the return on investment (ROI) of each platform or campaign. Continuously optimize your budget allocation to maximize the effectiveness of your advertising spend.

Online advertising campaigns provide a targeted and measurable way to reach potential customers and grow your tourism business. By implementing these strategies and continuously optimizing your campaigns, you can increase brand visibility, drive website traffic, and generate bookings or leads in a cost-effective manner.

Engaging in Local Marketing Efforts

Local marketing is a crucial aspect of promoting your tourism business, especially if you cater to a specific geographic area or destination. Engaging in local marketing efforts allows you to connect with the local community, attract nearby visitors, and build a strong presence in your target location. Here are some strategies to effectively engage in local marketing:

  • Build Local Partnerships: Collaborate with local businesses, such as hotels, restaurants, or tour operators, to cross-promote each other’s services. Offer special packages or discounts when customers book multiple services from complementary businesses.
  • Showcase Local Expertise: Position your tourism business as a local expert by sharing insights and recommendations about the area. Create informative blog posts, videos, or social media content that highlights local attractions, hidden gems, or unique experiences.
  • Participate in Local Events: Engage with the local community by participating in events, festivals, or trade shows related to tourism. Set up a booth, offer special promotions, or sponsor a local event to increase brand visibility and connect with potential customers.
  • Create Local Content: Develop content that specifically targets the local audience. Provide city guides, itineraries, or recommendations tailored to visitors exploring the local area. This demonstrates your understanding of the destination and helps position your business as a trusted resource.
  • Optimize for Local SEO: Implement local search engine optimization strategies to improve your visibility in local search results. Include local keywords in your website’s content, meta tags, and headings. Claim and optimize your business profiles on local directories and review platforms.
  • Get Involved in Community Initiatives: Support local nonprofit organizations, charities, or environmental initiatives. Sponsor community events, volunteer, or organize clean-up campaigns to demonstrate your commitment to the local community.
  • Collect and Display Local Reviews: Encourage your customers to leave reviews and testimonials about their experiences with your tourism business. Display these reviews on your website, social media platforms, and review sites to build trust and credibility among potential customers.
  • Offer Special Local Promotions: Create exclusive promotions or packages for residents of the local area. This can incentivize them to experience their own city as a tourist and increase word-of-mouth recommendations within the local community.
  • Utilize Local Influencers: Collaborate with local influencers or bloggers who have a strong presence in the area. Partner with them for sponsored content or reviews to leverage their local influence and reach a wider local audience.

Engaging in local marketing efforts allows you to tap into the local market, generate repeat business, and build a strong reputation within the community. By showcasing your local expertise, participating in local events, and fostering partnerships, you can position your tourism business as the go-to choice for both visitors and locals alike.

Leveraging Customer Reviews and Testimonials

Customer reviews and testimonials are a powerful marketing tool for your tourism business. They provide social proof, build trust, and influence purchasing decisions. Leveraging customer reviews and testimonials can significantly impact your reputation and attract more potential customers. Here’s how to effectively utilize them:

  • Encourage Reviews: Request feedback from your customers after their experience with your tourism business. Set up automated email campaigns or provide incentives for customers to leave reviews on platforms such as TripAdvisor, Google Reviews, or social media.
  • Showcase Reviews on Your Website: Feature customer reviews and testimonials on your website’s homepage, dedicated reviews page, or booking confirmation emails. Display a diverse range of reviews to highlight different aspects of your services and the overall positive experiences of your customers.
  • Highlight Positive Reviews on Social Media: Share positive reviews and testimonials on your social media platforms. Create visually appealing graphics or quote cards that highlight the customer’s feedback. Tag and thank the customer for their kind words, increasing engagement and encouraging others to leave reviews.
  • Respond to Reviews: Engage with your customers by responding to their reviews, both positive and negative. Address concerns, express gratitude for positive feedback, and highlight actions you have taken based on feedback. This shows your commitment to customer satisfaction and builds trust with potential customers.
  • Use Video Testimonials: Request satisfied customers to provide video testimonials about their experiences with your tourism business. Feature these videos on your website and social media platforms to add a personal touch and increase credibility.
  • Include Testimonials in Marketing Materials: Incorporate customer testimonials in your brochures, flyers, online advertisements, and email marketing campaigns. This helps potential customers see real-life experiences of others and reinforces the value and quality of your services.
  • Share Case Studies: Create case studies that highlight specific customer success stories or unique experiences they had with your tourism business. Showcase the challenges they faced, how your services solved those challenges, and the positive outcomes they achieved.
  • Monitor and Respond to Online Reviews: Regularly monitor and respond to reviews on third-party platforms. Address any negative feedback promptly and professionally, showing your dedication to resolving issues and improving the customer experience.
  • Offer Incentives for Reviews: Consider offering incentives such as discounts, loyalty rewards, or exclusive content for customers who leave reviews. This encourages more customers to share their experiences and have a positive impact on your brand’s online reputation.

Remember, customer reviews and testimonials are influential in shaping the perception of your tourism business. By showcasing the positive experiences of your customers, addressing feedback, and continuously seeking reviews, you can build trust and confidence among potential customers, ultimately driving more bookings and revenue.

Offering Special Promotions and Packages

Offering special promotions and packages is an effective strategy to attract new customers, drive bookings, and increase revenue for your tourism business. By providing unique incentives, discounts, or bundled experiences, you can entice potential customers and differentiate yourself from competitors. Here’s how to effectively offer special promotions and packages:

  • Create Limited-Time Offers: Generate a sense of urgency by offering promotions and packages for a limited time. This encourages customers to take action and book their travel experiences sooner rather than later.
  • Bundled Packages: Combine multiple services or experiences into attractively priced bundles. For example, create a package that includes accommodation, tours, and meals, providing customers with a comprehensive and convenient travel solution.
  • Seasonal Discounts: Offer discounts or promotions that are tied to specific seasons or holidays. This can attract travelers looking for special deals during peak or off-peak seasons, encouraging them to choose your tourism business over others.
  • Early Booking Incentives: Encourage customers to book in advance by offering early booking incentives, such as reduced rates, upgrades, or additional amenities. This rewards customers for their commitment and helps you secure bookings ahead of time.
  • Last-Minute Deals: Fill any remaining availability by offering last-minute deals. This appeals to spontaneous travelers or those with flexible travel plans, and can help maximize revenue during periods of low occupancy.
  • Group Discounts: Offer special rates or discounts for group bookings. This incentivizes families, friends, or organizations to choose your tourism business for their group travel needs, increasing the number of people and revenue per booking.
  • Loyalty Programs: Implement a loyalty program to reward repeat customers. Offer exclusive discounts, complimentary upgrades, or VIP experiences to incentivize their continued loyalty and encourage repeat bookings.
  • Collaborate with Partners: Partner with other businesses in the tourism industry to create joint promotions or packages. This cross-promotion can expand your reach, attract new customers, and provide added value by combining complementary services.
  • Social Media Exclusive Offers: Reward your social media followers with exclusive promotions or offers. This not only encourages engagement and loyalty but also creates a sense of exclusivity among your online community.
  • Upselling and Add-Ons: Offer additional services or experiences as upsells or add-ons to complement customers’ main bookings. This can range from spa treatments or airport transfers to special excursions or customized amenities.

When offering special promotions and packages, ensure that you clearly communicate the value and benefits to potential customers. Utilize compelling visuals, persuasive copy, and effective calls-to-action to capture their attention and encourage immediate bookings. Regularly evaluate the performance of your promotions and packages, making adjustments and optimizations based on customer feedback and market trends.

By offering special promotions and packages, you can attract new customers, drive bookings, maximize revenue, and create memorable experiences that keep customers coming back.

Networking and Participating in Tourism Events

Networking and participating in tourism events are valuable opportunities to connect with industry professionals, showcase your tourism business, and build collaborative relationships. By actively participating in relevant events, you can enhance your visibility, gain industry insights, and establish yourself as a key player in the tourism sector. Here’s how to effectively network and participate in tourism events:

  • Research and Identify Relevant Events: Research and identify industry-specific events, conferences, trade shows, or exhibitions that align with your target audience and business goals. Look for events that attract tourism professionals, travel enthusiasts, or potential customers.
  • Create an Engaging Booth or Stand: If the event allows for booth or stand setup, create an eye-catching and visually appealing display that showcases your tourism business. Use high-quality signage, visuals, and interactive elements to attract attendees and create a memorable experience.
  • Prepare Engaging Promotional Materials: Develop informative brochures, business cards, flyers, or promotional items that effectively communicate your unique selling points and contact information. Ensure that your materials are visually appealing, concise, and aligned with your brand identity.
  • Attend Seminars and Workshops: Take advantage of the educational opportunities provided by the event. Attend seminars, workshops, or panel discussions related to the tourism industry to gain valuable insights, stay updated on industry trends, and enhance your knowledge.
  • Engage in Networking: Actively network with other attendees, industry professionals, and potential partners. Approach conversations with a genuine interest in learning about others’ businesses and objectives. Exchange contact information and follow up with personalized messages after the event.
  • Participate as a Speaker or Panelist: Enhance your visibility and establish yourself as an industry expert by participating as a speaker or panelist at relevant sessions or discussions. Share your knowledge, insights, and success stories to position yourself as a thought leader in the tourism field.
  • Sponsor or Host an Event: Consider sponsoring or hosting a segment of the event to further increase your brand’s exposure. This can include sponsoring a session, hosting a networking event, or providing branded merchandise. Collaborate with event organizers to explore partnership opportunities.
  • Engage on Social Media: Utilize event hashtags, share real-time updates, and engage with event attendees on social media platforms. This allows you to extend your reach and connect with a wider audience, even beyond the physical event itself.
  • Follow Up and Maintain Relationships: After the event, follow up with the contacts you made to nurture those relationships. Send personalized emails, connect on professional social media platforms, and explore potential collaboration opportunities.
  • Evaluate the ROI: Assess the return on investment (ROI) of your participation in the event. Measure the number of connections made, leads generated, partnerships formed, and collaborations secured. Analyze the impact of your participation and adjust your strategy for future events.

Networking and participating in tourism events provide valuable opportunities to connect with industry professionals, secure partnerships, and gain exposure for your tourism business. By actively engaging in these events, you can propel your business forward and stay ahead in the competitive tourism landscape.

Measuring and Analyzing Marketing Efforts

Measuring and analyzing marketing efforts is essential for understanding the effectiveness of your strategies, optimizing your campaigns, and making data-driven decisions. By analyzing key metrics and gathering valuable insights, you can refine your marketing approach and maximize your return on investment (ROI). Here’s how to effectively measure and analyze your marketing efforts:

  • Define Key Performance Indicators (KPIs): Establish clear and specific KPIs that align with your marketing goals. These can include website traffic, conversion rates, email open rates, social media engagement, or booking inquiries. Clearly defining your KPIs ensures focus and provides a benchmark for measuring success.
  • Utilize Analytics Tools: Implement robust analytics tools such as Google Analytics, social media analytics, or email marketing platforms. These tools provide valuable data on user behavior, demographics, referral sources, and engagement metrics to track the performance of your marketing efforts.
  • Analyze Website Metrics: Dive into website analytics to evaluate the effectiveness of your online marketing campaigns. Monitor metrics such as bounce rate, time on site, page views, and conversion rates. Identify areas for improvement and optimize your website based on user behavior and conversion data.
  • Track Conversion Rates: Measure conversion rates for key actions, such as booking inquiries, newsletter sign-ups, or brochure downloads. Analyze the conversion funnel to identify areas where visitors may be dropping off and optimize those steps to increase conversion rates.
  • Evaluate Social Media Engagement: Monitor social media analytics to assess the reach, engagement, and interaction with your content. Measure metrics such as likes, comments, shares, and click-through rates. Identify the types of content or campaigns that resonate most with your audience and adjust your strategy accordingly.
  • Analyze Email Campaign Metrics: Evaluate the performance of your email marketing campaigns by analyzing metrics such as open rates, click-through rates, conversions, and unsubscribe rates. Test different subject lines, content formats, and CTAs to optimize your email campaigns and improve engagement.
  • Assess ROI: Calculate the return on investment for your marketing campaigns by comparing the costs incurred to the revenue generated. This enables you to evaluate the cost-effectiveness of your strategies and allocate resources to the most profitable channels.
  • Monitor Online Reviews and Feedback: Regularly monitor and analyze online reviews, feedback, and customer surveys. This provides qualitative insights into the perception of your brand, customer satisfaction levels, and areas for improvement. Use this information to enhance the customer experience and address any issues raised.
  • Conduct A/B Testing: Test different variables (such as headlines, visuals, calls-to-action, or landing page layouts) through A/B testing to understand what resonates best with your audience. Analyze the results and implement the winning variations to optimize your marketing campaigns further.
  • Stay Updated and Adapt: Continuously stay informed about industry trends, emerging platforms, and changes in consumer behavior. Adapt your marketing strategies accordingly, integrating new tactics to reach and engage with your target audience effectively.

By consistently measuring and analyzing your marketing efforts, you can identify strengths, address weaknesses, and refine your strategies to drive better results. The insights gained from data analysis will guide your decision-making process and empower you to allocate resources effectively, ensuring the long-term success of your marketing campaigns.

In the dynamic and highly competitive world of tourism, effective marketing strategies are essential for attracting and retaining customers. By implementing a comprehensive and targeted approach, you can set your tourism business apart from the competition and reach your desired audience.

Defining your target audience and developing a unique value proposition are fundamental steps in crafting a successful marketing strategy. Understanding your audience’s demographics, psychographics, and travel preferences allows you to tailor your messaging and experiences to their specific needs and desires. Building a strong online presence through SEO optimization, engaging content, and social media marketing helps increase your visibility and connect with potential customers.

Collaborating with influencers, partners, and local businesses can unlock new opportunities and broaden your reach in the tourism industry. By leveraging customer reviews and testimonials, you can build trust, establish credibility, and influence purchasing decisions.

Furthermore, offering special promotions and packages creates incentives for customers to choose your tourism business over competitors, while participating in tourism events and networking facilitates industry connections and enhances your reputation.

To ensure the effectiveness of your marketing efforts, it is crucial to consistently measure and analyze your performance. Tracking relevant metrics, such as website traffic, conversion rates, social media engagement, and ROI, provides valuable insights to optimize your strategies and foster continuous improvement.

As the tourism industry evolves, staying up-to-date with emerging trends and adapting your marketing strategies is essential. By being innovative, customer-centric, and adaptable, you can position your tourism business for long-term success.

In conclusion, by implementing the strategies and techniques outlined in this article, you can effectively market your tourism business, attract more customers, and thrive in the ever-evolving travel industry.

TouristSecrets

  • Privacy Overview
  • Strictly Necessary Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

hootboard logo

How to Write a Tourism Business Plan

by Bryan Reynolds | Jul 10, 2023 | Destination Marketing

a person writing a business plan on a computer

Starting a tourism business can be an exciting venture, but it’s vital to have a solid business plan in place. Your business plan will serve as a blueprint for your business, outlining your goals, strategies, and financial projections. Here’s a step-by-step guide on how to write a tourism business plan.

Step 1: Executive Summary

  • Start with an executive summary, which provides a snapshot of your business.
  • It should include your business name, location, and a brief description of the services you offer.
  • This section should also highlight your unique selling proposition – what sets your tourism business apart from the competition.

post it notes on a bulletin board

Step 2: Business Description

  • Provide detailed information about your tourism business.
  • Describe your target market, the types of tours or services you’ll offer, and your business structure (e.g., sole proprietorship, partnership, corporation).
  • Also, discuss any partnerships with local businesses or organizations that will enhance your offerings.

Next up is the market analysis.

Step 3: Market Analysis

  • This section requires research into the tourism industry in your area.
  • Identify your competitors and analyze their strengths and weaknesses.
  • Understand your target customers – their preferences, behaviors, and what they value in a tourism experience.

After understanding your market, it’s time to outline your organization and management structure.

Step 4: Organization and Management

Outline your team structure..

  • Include the roles and responsibilities of each team member, and provide brief bios if possible.
  • If you’re a sole proprietor, describe any outsourced roles (like accounting or marketing).

a pencil on a paper book

Step 5: Services or Products

  • Detail the services or products your tourism business will offer.
  • Whether you’re offering guided tours, travel planning, or other tourism-related services, make sure to describe each offering clearly.
  • Explain the benefits of your services and how they meet the needs of your target market.

Finally, let’s talk numbers in your financial projections.

Step 6: Financial Projections

  • This section should provide a clear picture of your business’s financial outlook.
  • Include sales and revenue projections, a budget, a break-even analysis, and a projection of your cash flow.
  • These figures will be crucial when seeking funding or investment for your tourism business.

people walking outside at a tourism location

Why do I need a business plan for my tourism business? A business plan helps you understand your business better, assists in securing funding, and serves as a roadmap for your business’s growth. A company overview is important in the travel and tourism industry. How long should my business plan be? The length of a business plan can vary significantly depending on the size and complexity of the business. However, typically, a business plan ranges from 20 to 50 pages. Who should write the business plan? As the successful business owner, you are the best person to write the business plan. However, you can also hire a professional business plan writer or use business plan software. How often should I update my business plan? It’s a good idea to update your business plan at least once a year or whenever significant changes occur in your business or industry. What if I’m starting a small tourism business and don’t have a team yet? That’s perfectly fine. In your organization and management section, simply focus on your role and any outsourced functions. Do I need to include all these sections in my business plan? Yes, each section plays a critical role in providing a comprehensive view of your business. However, the depth of detail in each section can vary based on your specific business. Can I use my business plan to secure funding? Absolutely. Investors and lenders will often request to see a business plan to understand the viability and potential of your business. A well-crafted business plan is crucial for the success of your tourism business. By following this guide, you’ll be well on your way to creating a comprehensive and effective business plan.

Best Practices when Writing a Tourism Business Plan Template

Writing a business plan for a tourism business involves several best practices that can increase the likelihood of your venture’s success. Here are some key points to consider:

1. Be Clear About Your Business Idea:

  • Define your tourism business concept clearly.
  • Specify the type of services you will provide, such as guided tours, travel planning, or accommodation booking.

2. Conduct Thorough Market Analysis:

  • Identify your target audience and understand their needs and preferences.
  • Analyze your competitors, their offerings, strengths, and weaknesses.

3. Create a Unique Selling Proposition (USP):

  • Determine what sets your tourism business apart from competitors.
  • Your USP could be unique tour packages, superior customer service, or partnerships with local businesses.

4. Detail Your Marketing Strategy:

  • Develop a marketing and sales strategy to attract and retain customers.
  • This could involve online advertising, social media promotion, collaborations with local businesses, or special offers for repeat customers.

5. Plan Your Operations:

  • Outline how your business will operate on a day-to-day basis.
  • Include details about logistics, staff requirements, equipment needed, and any regulatory compliance issues.

6. Develop a Financial Plan:

  • Prepare a detailed financial plan, including revenue projections, budget, and break-even analysis.
  • This section is crucial if you’re seeking investment or loans.

7. Review and Revise Regularly:

  • A business plan should not be a static document. Review and update it regularly to keep it aligned with your current business situation and future goals.

Remember, your business plan is not just a document for potential investors or lenders; it’s also a roadmap for your business, guiding your decisions and strategies. By adhering to these best practices, you can create a robust business plan that sets your tourism business up for success.

  • Company Updates
  • Customer Spotlight
  • Destination Marketing
  • Digital Signage
  • Employee Engagement
  • Internal Communications
  • New Features
  • Newsletters
  • Product Updates
  • Touch Kiosks
  • Visitor Information

Recent Posts

9 digital signage employee internal communication ideas, enhancing campus life with hootboard campushub™, hoot your list: amplify your messaging with dynamic lists.

  • How to Identify and Market the Culture of a Tourist Destination
  • New Revenue Streams with HootBoard Kiosk Solutions
  • Knowledge Base
  • Setup a Demo
  • Privacy Policy
  • Terms of Use

Related Posts

9 Digital Signage Employee Internal Communication Ideas

by Bryan Reynolds | Digital Signage , Internal Communications

Understanding Employee Internal Communications Many organizations have embraced digital tools for internal...

Enhancing Campus Life with HootBoard CampusHub™

by Bryan Reynolds | Education

HootBoard is grounded in the belief that humans inherently desire to be part of something bigger than themselves,...

Hoot Your List: Amplify Your Messaging with Dynamic Lists!

by Bryan Reynolds | Product Updates

Exciting news on the horizon! Introducing "Hoot Your List" – a feature designed to take your lists from static to...

tourism with business

Back to home

How to Start a Tourism Business from Scratch

Dreaming of starting your own tourism business? Imagine leading exciting tours, sharing beautiful destinations with others, and building a business around your love of travel. But how do you begin?

In this guide, we'll show you the essential steps to get your tourism business off the ground. We'll explore practical strategies and key considerations to help you turn your passion for travel into a successful business venture. Get ready to embark on an entrepreneurial journey and learn how to start your tourism business, one step at a time.

1. Start with Market Research

tourism with business

Conduct thorough market research to identify your target audience, competition, and potential niches in the tourism industry.

Market research helps tourism businesses identify their target markets. This involves understanding potential customers' demographics, interests, and preferences.

For example, research may reveal that a particular destination is popular among adventure-seeking millennials, while another attracts retirees looking for relaxation.

Here's how to research the market:

  • Identify Target Audience : Determine the demographics, interests, and travel preferences of potential customers.
  • Utilize Online Tools : Use Google Trends, social media insights, and travel forums for data on popular destinations and trends.
  • Analyze Competitors : Research competitors’ offerings, strengths, weaknesses, and customer reviews.
  • Attend Trade Shows : Gain insights into industry trends and network with professionals.
  • Test Concepts : Run pilot tours and gather feedback before full-scale launch.

2. Create a Business Plan

Create your own business plan from your market research. What should it include? A comprehensive business plan outlining your business goals, strategies, financial projections, and marketing strategies.  

Create your own tour business plan with these steps:

  • Set Clear Goals : Outline specific, measurable objectives for your business.
  • Outline Strategies : Define key strategies for operations, customer service, and tour development.
  • Financial Projections : Include startup costs, revenue forecasts, and break-even analysis.
  • Marketing Plan : Identify your target audience and marketing channels.
  • Market Analysis : Summarize findings about customer needs and competitors.
  • Operational Details : Describe daily operations, staffing, and tour schedules.
  • Risk Management : Identify potential risks and mitigation strategies.
  • Sustainability Practices : If relevant, include eco-friendly operational plans.
  • Funding Needs : Detail required capital and potential funding sources.
  • Exit Strategy : Plan for future business transitions or sale.

3. Choose a Legal Structure

tourism with business

Choosing the right legal structure for a tourism business is crucial. Sole proprietorships and partnerships are simpler but have personal liability.

LLCs offer balance, while corporations provide extensive liability protection, but involve complexity.

Here's what you can do.

  • Evaluate Liability and Complexity : Consider sole proprietorships and partnerships for simplicity with personal liability, LLCs for balanced liability protection and ease of operation, and corporations for extensive liability protection but with more complexity.
  • Assess Ownership and Taxes : Choose a structure based on the number of owners, preferred tax treatment, and financial practices.
  • Plan for Growth : Select a structure that aligns with your future growth plans and scalability.
  • Understand Legal Implications : Recognize how each structure affects legal responsibilities and operational procedures.
  • Consult Experts : Seek advice from legal and financial professionals to make an informed decision.

4. Obtain Business Licenses and Permits

Obtain the necessary licenses and permits required for your tourism business, which may vary by location and the type of services you offer.

  • Research Local Requirements : Investigate the specific licenses and permits required in your area and for the type of tourism services you plan to offer.
  • Check with Government Agencies : Contact local, state, and federal agencies to understand all regulatory requirements.
  • Prepare Documentation : Gather all necessary documents, such as identification, business plans, and insurance proof, required for the application process.
  • Apply in a Timely Manner : Submit your application well before your planned start date to avoid any delays in launching your business.
  • Stay Updated on Renewals : Keep track of expiration dates and renew licenses and permits as needed to ensure continuous compliance.

These steps help ensure that your tourism business meets all legal requirements and operates smoothly.

5. Select a Location

tourism with business

Choosing the right location for a tourism business is crucial. It can affect visibility, accessibility, and target customers.

Here are some points to consider:

  • Consider Proximity to Attractions : Select a location close to popular tourist destinations or areas of interest to attract more customers.
  • Evaluate Accessibility and Visibility : Ensure the location is easily accessible by public transport or has ample parking, and is visible and easy to find for tourists.
  • Understand Local Regulations : Research local zoning laws and regulations to ensure your business can operate smoothly in the chosen area.

6. Acquire Resources

tourism with business

Secure the necessary resources, such as vehicles, equipment, technology, and skilled staff, to deliver your services effectively.

  • Invest in Essential Equipment : Invest in the necessary vehicles, equipment, and technology tailored to the type of tours or services you offer.
  • Hire Qualified Staff : Recruit skilled and experienced staff to ensure high-quality service delivery.
  • Utilize Efficient Technology : Adopt relevant technology solutions for bookings, operations, and customer management to streamline your business processes.

7. Develop Branding

tourism with business

Develop a strong brand identity, including a memorable name, logo, and tagline that resonates with your target audience. Strong brands not only attracts customers but also foster loyalty and trust.

  • Craft a Unique Brand Identity : Select a name, logo, and tagline that embody your business's spirit and appeal to your target market. Tools like Canva for design, Shopify 's Business Name Generator for name ideas, and Looka for logo creation can be very helpful.
  • Ensure Brand Consistency : Maintain a uniform brand appearance and tone across all platforms. Use tools like Adobe Spark for creating consistent marketing materials and Buffer for cohesive social media management.
  • Leverage Brand in Marketing Strategies : Base your marketing efforts on your brand identity to strengthen your market presence. Tools like Hootsuite for social media management and Mailchimp for email marketing can integrate your branding into various marketing channels effectively.

Branding is the guiding compass that will shape your marketing strategies, customer interactions, and the overall reputation of the business in the competitive world of tourism.

8. Boost Online Presence

tourism with business

Create a professional website and establish a strong online presence through social media, online advertising, and search engine optimization (SEO).

  • Create a User-Friendly Booking Website : Use platforms like WordPress or Squarespace to build a website that showcases your tours, optimized for mobile users.
  • Use Social Media Wisely :
  • Instagram & Pinterest : Post beautiful photos and videos of destinations.
  • Facebook : Share updates and ads, and engage with customers.
  • Twitter : Tweet quick updates and respond to customer inquiries.
  • YouTube : Upload virtual tours and customer testimonials.
  • Optimize for Local Search Engines (SEO) : Improve your website's ranking in local search results, like 'near-me' searches, by using relevant keywords and creating quality content.
  • Try Online Advertising : Use Google Ads for targeted advertising to reach potential clients.
  • Keep Content Fresh : Regularly update your website and social media with new and engaging content.

9. Expand Marketing Strategies

Implement marketing strategies to attract tourists, such as content marketing, partnerships with travel agencies, and targeted advertising.

  • Engage in Content Marketing : Develop and share engaging content such as travel blogs, videos, and social media posts that highlight your tours and destinations.
  • Collaborate with Travel Agencies and Resellers : Build partnerships with travel agencies and tour resellers to expand your market reach and visibility.
  • Utilize Targeted Advertising : Employ targeted online advertising through platforms like Google Ads and social media to attract specific customer demographics.
  • Partner with Local Hotels and Accommodations : Establish partnerships with local hotels and accommodations to create joint packages or promotions.
  • Connect with Tour Affiliates : Work with affiliate marketers who can promote your tours to their audiences for a commission. TicketingHub gives this option to tour operators and even enables resellers to track their own bookings in a dashboard.

10. Build Tour Packages

Design and package your tour offerings, considering factors like itinerary, pricing, inclusions, and customer experience.

  • Design Attractive Itineraries : Create engaging tour itineraries that cover key attractions and unique experiences.
  • Set Competitive Pricing : Determine pricing that offers value to customers while remaining competitive in the market.
  • Define Package Inclusions : Clearly specify what is included in each package, such as meals, transportation, and entry fees.
  • Focus on Customer Experience : Ensure each tour package offers a memorable and satisfying customer experience.

11. Choose a Booking and Reservation System

Centralize management of your tours with a booking software solution.

Set up an efficient booking and reservation system to manage bookings, payments, and customer information.

Why do you need a booking system?

  • Streamline Bookings and Payments : Automates the booking process, making it easier for customers to book tours and for businesses to manage payments.
  • Organize Customer Information : Centralizes customer data, enabling better customer relationship management and personalized service.
  • Improve Operational Efficiency : Reduces manual workload, minimizes errors, and enhances overall operational productivity.

12. Develop Customer Service Guidelines

tourism with business

Develop excellent customer service protocols to ensure tourists have a positive experience and receive timely support. Tourism businesses strive to provide personalized assistance to travelers.

This involves understanding the unique needs and preferences of each customer and tailoring services accordingly.

Here are suggestions for what these protocols could include:

  • Personalized Interaction : Training staff to recognize and adapt to individual customer preferences, tailoring services like tour customization accordingly.
  • Prompt Communication : Establish standards for swift and clear communication with customers across various channels (email, phone, social media).
  • Comprehensive Training for Staff : Develop thorough training programs focusing on customer interaction, problem-solving, and knowledge about destinations and services offered.
  • Effective Feedback System : Set up a process for collecting and responding to customer feedback, using insights to improve services and address concerns promptly.
  • Emergency Response Protocol : Includes guidelines for handling emergency or unexpected situations, ensuring customer safety and satisfaction.

In wrapping up our guide to starting a tourism business, remember that your journey is filled with opportunities and challenges. Key steps like market research, choosing the right business structure, getting licenses , and picking the right location lay the foundation for your success.

Focus on creating appealing tour packages, setting up an easy booking system, and building a strong brand and online presence. Don't forget the importance of having a skilled team and providing excellent customer service to make each tourist's experience memorable.

Stay adaptable and responsive to market changes and customer needs. With determination and a well-planned approach, you're well on your way to launching a successful tourism business that delights travelers and stands out in the market. Good luck on your exciting new venture!

FAQ Section

1. how do i start my own tour company.

To start your own tour company, follow these steps:

  • Research the Tourism Sector : Understand your market sector, focusing on local tourism and high-demand areas like guided winery tours or airport transportation services.
  • Develop a Unique Selling Proposition : Identify what sets your tour company apart from others in the local tourism community.
  • Secure Operating Capital : Gather the necessary funds, possibly from business partners or potential lenders, to cover business costs and operating capital.
  • Handle the Legal Stuff : Obtain a tour operator license, register your business to trade legally, and ensure you have proper insurance, including liability insurance.
  • Set Up a Business Bank Account : Separate your personal and business finances.
  • Create a Strong Brand Story : Use free social networking sites, like Facebook page, to build your site's online presence and connect with your customer base.
  • Plan Your Services : Whether it's guided tours, rental houses, or transportation services, ensure they align with local tourism needs and safety regulations.

2. How does a tourism company work?

Tourism companies operate within the hospitality industry, providing guided tours, package deals, and transportation. It generates revenue by offering these services directly to customers or through collaboration with local bed and breakfasts and other business owners.

Success relies on understanding customer needs, offering a personal touch, and efficiently managing operating and monthly costs.

3. How do you plan a tourism business?

Planning a tourism business involves:

  • Market Analysis : Spend time understanding leisure capacity and preferences within your local tourism body and the broader market sector.
  • Financial Planning : Calculate business costs, including potential rental fees, and plan for enough operating capital to cover your business until it grows to attract more business.
  • Operational Planning : Consider viable business options, from guided winery tours to airport transportation services. Ensure compliance with all local safety regulations.
  • Marketing Strategy : Utilize applicable online directories and review platforms to enhance your tourism company's online presence. Consider purchasing ad space or creating an executive summary to attract new customers.
  • Network and Collaborate : Connect with local tourism communities, engage with other tour guides, and explore partnerships for package deals.
  • Legal and Regulatory Compliance : Register your business, understand the necessary legal stuff, and secure a tour operator license and proper insurance.

Do I need prior tourism industry experience to start my own tourism business?

While prior experience can be beneficial, it's not always necessary. A passion for travel and a willingness to learn and adapt are equally valuable. You can gain experience and knowledge through research, networking, and relevant courses.

How can I secure funding for my tourism business, especially if I'm just starting out?

Securing funding can be done through various means, including personal savings, loans, grants, or seeking investment from partners or investors. Creating a solid business plan and financial projections can help attract funding.

What marketing strategies are most effective for promoting a new tourism business?

Effective marketing strategies include building a professional online presence, leveraging social media, collaborating with travel influencers or agencies, and offering promotional deals or packages. Identifying your target audience and crafting compelling content are key to successful marketing.

Get the latest news and stay in touch with the industry secrets.

By clicking "Subscribe", you agree to our Privacy Policy and the data we do collect.

Your Ultimate Guide to the Best Rezdy Alternatives for Tour Operators in 2024

Your Ultimate Guide to the Best Rezdy Alternatives for Tour Operators in 2024

How to Craft a Perfect Tourism FAQs Page for Your Tours

How to Craft a Perfect Tourism FAQs Page for Your Tours

Your Ultimate Checklist for Registering a New Tour Website

Your Ultimate Checklist for Registering a New Tour Website

Tour Operator Guide: Building a Successful Tour Branding Pyramid

Tour Operator Guide: Building a Successful Tour Branding Pyramid

Keep Reading

  • International edition
  • Australia edition
  • Europe edition

A hot air balloon over Melbourne skyline

Chinese tourism to Australia still in the doldrums after pandemic travel bans

Tourism industry disappointed but hopeful Chinese holidaymakers could return by year’s end – but economists predict a longer wait

  • Get our morning and afternoon news emails , free app or daily news podcast

In the two weeks either side of lunar new year, Mandy Ho, who manages a hot air balloon company in Melbourne, has many balls in the air.

Most mornings before dawn, when weather permits, her colleagues fly Chinese tourists from the vineyards of the Yarra Valley over Melbourne’s eastern suburbs to parkland on the city’s fringe. Interpreters make sure nothing is lost in translation.

Ho has spent weeks preparing tourists and arranging buses to collect them from hotels. She’s already met some of them while running the company’s Mandarin smartphone app, website and Chinese social media channels.

Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup

But this year, she’s noticed a shift. Ho says Chinese tourist numbers are still down by about half when compared with pre-pandemic levels. It’s a financial hit for the company, Global Ballooning, as the Chinese market brings in about 50% of its clients.

“I was expecting a full recovery this year as it’s the first year they can travel overseas for Chinese new year,” Ho says. “But it’s been a much slower recovery than what we expected.”

A hot air balloon prepares to take off in Melbourne. The Chinese market accounts for about 50% of the clients of one Melbourne company.

Ho isn’t the only tourism operator disappointed by the sluggish return of Chinese tourists. Tourism Australia figures show 102,000 Chinese holidaymakers visited Australia in September 2023. Four years earlier, the number was 688,000 in the same month.

“I think there’s a few reasons for this,” Ho says.

“The economy in China isn’t great and a lot of people are choosing to go to Singapore, Thailand and Malaysia because they’re visa-free. This is the first year they’ve been able to travel since the pandemic and they’re preferring short-haul flights.”

Ho’s analysis is supported by statistics from booking platform Trip.com, which has reported a 30% increase in Chinese tourism to south-east Asia in recent weeks, compared with 2019 levels. Trips to Hong Jong, Japan and South Korea have also increased.

As Chinese tourists take their money elsewhere, Ho and other tourism providers have had to get creative.

“We tried not to put all our eggs in the one basket,” Ho says. “We diversified our market and this year we’re seeing a lot people coming back from the United States, from Taiwan and Hong Kong, too.”

‘We’re not hitting alarm bells just yet’

Peter Shelley from the Australian Tourism Export Council, a peak body for tourism operators, says many of his members are also disappointed but are not panicking.

“If we are honest, I think we were all hoping it would be a little bit more buoyant. It was never going to be 100%, we hoped it would be about 75%,” Shelley says.

“Are we worried about it? I don’t think anyone is hitting the alarm bells just yet. It’s still early days, and maybe by the end of the year we’ll be back to 2019 levels.”

Shelley says many Chinese consumers now realise Australia is an expensive country to visit and fly to. This month, there’s about 170 scheduled flights between China and Australia. That’s 86% of all flights during the same month in 2019.

Tourism Australia, a government agency that promotes holiday making, knows what’s at stake. In 2019, Chinese visitors spent $12.4m in Australia. The agency hopes tourism will return to pre-pandemic levels by the end of the year, despite Oxford Economics suggesting that may not happen until 2025-26.

“[While] travel with China reopened a year later than other markets, we are confident about its recovery as the market continues to steadily rebuild,” a Tourism Australia spokesperson says.

Airline passengers make their way through Melbourne Airport in Melbourne

But some experts are concerned by anecdotal evidence this past fortnight. Dr Paul Stolk, a senior lecturer in tourism at Newcastle University, says this lunar new year was a litmus test on the health of the Chinese market.

“This is the period of time where we should see a lot of activity,” Stolk says. “This period we are in right now could be really telling in terms of whether we will see any bounce back and where it will occur, including capital cities and regional hotspots.”

‘We’ve been back to normal’

The Great Ocean Road – a long winding roadway that hugs the south-eastern Victorian coastline over steep cliffs – is usually filled with busloads of Chinese tourists. For years, signs by the side of the road have reminded Chinese tourists to drive in the left lane.

after newsletter promotion

Before the pandemic, some restaurants in coastal towns along this road printed menus in Mandarin. After years of lockdowns, many business owners hoped the Chinese tourists would rush back to the coastline and help them rebound.

A coastal section of the Great Ocean Road, just outside Lorne. Chinese tourist numbers along the stretch have failed to recover post-pandemic.

Liz Price, the general manager of Great Ocean Road Regional Tourism, acknowledges the Chinese tourism market has been slow to recover in the region. But she says recent weeks give some cause for optimism.

“We have had some reports that the numbers have increased over the summer and there has been some growth in coaches day-tripping out of Melbourne,” Price says.

This may be due to the Australian government reissuing group visas for Chinese travellers in September. Dr Maneka Jayasinghe, a tourism expert at Charles Darwin University, says this should lead to an increase in tourists in coming months.

Sally Cannon, who runs the Apollo Bay Bakery about two-and-a-half hours drive west of Melbourne, which claims to be the home of the scallop pie on the Great Ocean Road, is also optimistic.

Unlike Ho, Cannon has noticed an increase in Chinese tourists over the last two weeks. So, too, have other business owners closer to Melbourne, in Lorne. Cannon says she’s hopeful the numbers will continue to rise.

“Pre-Covid, Chinese tourists were a big part of our business,” Cannon says. “Over the past few years, we’ve managed to continue without them, but it’s nice to see them return.

“This has been the first year since Covid where it’s felt we’ve been back to normal. I just have this feeling it will continue.”

‘It was like a green light’

Like many sections of the Australian economy, political tensions between Beijing and Canberra have had some impact on tourism. But analysts differ on the how significant the influence has been.

Tom Parker, the chief executive of the Australia China Business Council, says tensions may have played a role in tourism numbers until prime minister Anthony Albanese’s trip to Beijing in November – the first by an Australian leader in seven years.

“Symbolism is important in China,” Parker says.

“This trip certainly symbolised a lot within China, including that it was OK to engage with Australia again. It was like a green light. These things are never said directly, but the visit, at that leadership level, told a story.”

Shelley says the impact of geopolitical tensions would have been clearer if the borders had been open during the pandemic era.

“If we were talking about this a few years ago, I think the impact would have been quite high,” Shelley says. “I must say, the current government has smoothed the waters but there could still be an undertone of tension.”

Ho believes the enduring appeal of the Australian landscape will always attract tourists from China, no matter the political climate. She just hopes they won’t wait too long to return.

“I definitely think they will come back,” Ho says. “There’s just so much to offer. By the end of this year, I’m sure the numbers will have increased.”

  • Tourism (Australia)
  • Asia Pacific
  • Australian foreign policy

Most viewed

  • Latest News
  • Emergencies
  • Ask the Law
  • GN Fun Drive
  • Visa+Immigration
  • Phone+Internet
  • Reader Queries
  • Safety+Security
  • Banking & Insurance
  • Dubai Airshow
  • Corporate Tax
  • Top Destinations
  • Corporate News
  • Electronics
  • Home and Kitchen
  • Consumables
  • Saving and Investment
  • Budget Living
  • Expert Columns
  • Community Tips
  • Cryptocurrency
  • Cooking and Cuisines
  • Guide to Cooking
  • Art & People
  • Friday Partner
  • Daily Crossword
  • Word Search
  • Philippines
  • Australia-New Zealand
  • Corrections
  • From the Editors
  • Special Reports
  • Pregnancy & Baby
  • Learning & Play
  • Child Health
  • For Mums & Dads
  • UAE Success Stories
  • Live the Luxury
  • Culture and History
  • Staying Connected
  • Entertainment
  • Live Scores
  • Point Table
  • Top Scorers
  • Photos & Videos
  • Course Reviews
  • Learn to Play
  • South Indian
  • Arab Celebs
  • Health+Fitness
  • Gitex Global 2023
  • Best Of Bollywood
  • Special Features
  • Investing in the Future
  • Know Plan Go
  • Gratuity Calculator
  • Notifications
  • Prayer Times
  • Cinema Listing

Dubai Mall breaks record, welcomed 105 million people in 2023

Travel & tourism.

20 million people have visited the destination in the first two months of 2024

Dubai Mall

Dubai: Dubai Mall welcomed a record 105 million visitors in 2023, Emaar said on Tuesday, marking a jump of over 19 per cent on the 88 million in 2022. The developer said in a press release that this number makes the mall the most visited place on Earth. 

New figures released by the mall also show that 20 million people have already visited the mall in the first two months of 2024 – and it looks like this will be another record year.

"These numbers reflect Dubai Mall's impressive status and mirrors the forward-thinking leadership and strong economy of Dubai. Our mall embodies the city's vibrant spirit and dedication to excellence, turning the leadership's vision into a reality. Being an integral part of Dubai's economic fabric, we play a crucial role in the city's success and innovation,” said Emaar founder Mohamed Alabbar.

“This wide range of nationalities not only underscored the mall's worldwide charm but also reflected the cosmopolitan culture of Dubai itself,” Alabbar added.

The firm added that the mall's events and promotions in 2023, and the beginning of 2024, were key to increasing the number of visitors, along with essential festive occasions and international celebrations. Major shopping and dining events including the Dubai Shopping Festival, the Dubai Food Festival and the acclaimed 3 Day Super Sale also demonstrated the mall's ability to draw and engage massive crowds.

The mall provides entry to view the Burj Khalifa and the Dubai Aquarium and Underwater Zoo. The mall has an ice-skating rink, gaming zone, and cinema complex among other things. The Dubai Fountain shows are also a major draw for tourists.

More From Tourism

20240305 mount fuji

Climbers to pay $13 fee on popular Mount Fuji trail

Sheikh Hamdan toured the 2024 edition of the event DUbai boat show

Sheikh Hamdan visits 2024 Dubai International Boat Show

3D-landmarks_horizontal

Navigate Dubai with customised car icons in Yango Maps

Egypt North Coast

Egypt hopes $35 billion UAE deal means tourist bonanza

Salik to pay H2-2023 dividend of Dh550m

Salik to pay H2-2023 dividend of Dh550m

Philippines raises $10b from retail treasury bonds

Philippines raises $10b from retail treasury bonds

Edge Group partners with Indra for radar tech

Edge Group partners with Indra for radar tech

Watch: Asia's richest man celebrates son's prenuptials

Watch: Asia's richest man celebrates son's prenuptials

UAE investors have it busy with Parkin IPO, dividends

UAE investors have it busy with Parkin IPO, dividends

Abu Dhabi to Dubai: Sheikh Ahmed travels on Etihad Rail

Abu Dhabi to Dubai: Sheikh Ahmed travels on Etihad Rail

Google rolls out changes for users, apps developers, century financial named best workplace in the uae 2024, prime healthcare launches my name..my tree..prime drive, advertisers needn’t worry about ai shorting creativity, ammo supplier says he gave no live rounds on 'rust' set.

Gulf News

Get Breaking News Alerts From Gulf News

We’ll send you latest news updates through the day. You can manage them any time by clicking on the notification icon.

tourism with business

Dear Reader,

This section is about Living in UAE and essential information you cannot live without.

Register to read and get full access to gulfnews.com

By clicking below to sign up, you're agreeing to our Terms of Use and Privacy Policy

Forgot password

IMAGES

  1. Significance and Trends of Business Tourism

    tourism with business

  2. What Is Business Tourism? Definition, Professions, And more

    tourism with business

  3. Make Your Tour Business Appeal to Corporate Audiences

    tourism with business

  4. Tourism Industry: Here's all you should know about the structure

    tourism with business

  5. Business tourism

    tourism with business

  6. 5 Ways to Boost Your Tourism and Travel Agency Business

    tourism with business

COMMENTS

  1. Business tourism 101: All you need to know

    Corporate travel, which is an important part of international tourism, is expected to reach a global market value of. $2 trillion. by 2028, or nearly three times its 2020 levels. This isn't surprising, given the extraordinary. ROI of business travel. : for every $1 a company spends on travel arrangements, they get back $12.5 in revenue.

  2. What is business tourism and why is it so big?

    Business tourism represents one of the oldest forms of tourism, man having travelled for the purpose of travel since very early times" (cited in Bathia, 2006, p.272). To elaborate, business tourism is a means of travel that takes place for the primarily importance of a work-related activity. Often the term 'business tourism' is described ...

  3. Travel and Tourism: What Businesses Need to Know Now

    September 13, 2021. Business and leisure travelers are indicating a willingness to begin traveling again. The delta variant has slowed growth and created uncertainty around when travel and tourism will return to pre-pandemic levels. Businesses must adjust to the 'new normal' of travel to stay competitive and better serve their employees and ...

  4. Understanding the Travel and Tourism Sector: A Business Perspective

    The business of travel and tourism is a multifaceted realm that demands a relentless focus on customer satisfaction, innovation, and responsible practices. Success in this sector requires a deep understanding of your niche, a commitment to service excellence, and strategic marketing efforts. As the travel industry continues to evolve ...

  5. How to Start a Tourism Business: A Step-by-Step Guide

    The tourism industry, much like an uncharted terrain, necessitates a thorough exploration. Having a comprehensive game plan will prevent you from losing your bearings amid the wilderness. So, fasten your seatbelts and put on your thinking caps; it's time to traverse the exciting topography of creating a successful tourism business.

  6. 20 Innovative Tourism Business Ideas 2023

    Innovative tourism business ideas: Off Grid Travel: Company offering a variety of off grid accommodation around Europe. Docastaway: Offers a desert island castaway experience. Black Tomato: Offers a "Get Lost service" for people who want to challenge themselves. 4. Hush trips, workcations, and micro-cations.

  7. Travel Business Ideas

    Best Travel and Hospitality Business Ideas for 2020. 1. AIRBNB BUSINESS. An Airbnb business supplies guests with a place to stay within a person's home. Many travelers are looking for lodging which is a little more personal and unique. Airbnb rentals offer a home feel, versus that of a hotel or motel.

  8. How to Combine a Business Trip with a Vacation

    A 2022 survey conducted by hotel brand Crowne Plaza found that 60% plan to add leisure travel days onto future business trip itineraries. "It's almost as if Monday is the new Sunday and ...

  9. How to Develop a Tourism Business (with Pictures)

    Developing a tourism business is a great way to make a profit while sharing your love of different cultures with new people. A tourism business is any business that caters to tourists, like hospitality, food, and local tours. You'll need to choose a lucrative niche with little competition to make sure there's space in the market for your ...

  10. 10 Travel and Hospitality Business Ideas

    With comfort and confidence levels rising anew, all signs point to opportunity for those looking to start a small, travel-related business and parlay their savvy of the tourism scene with a side of next-level hospitality. The sky's the limit, and these 10 ideas are great starting points for entrepreneurs of various interests and levels of ...

  11. 12 Travel Business Ideas

    Help tourists pick up a skill that they won't learn anywhere else, like how to make an authentic cup of Turkish coffee or bake a truly Parisian croissant. 9. House or pet sitting. Sometimes a ...

  12. How To Start A Tourism Business: Actionable Insights For 2021 & Beyond

    How To Start A Tourism Business: Step-By-Step Instructions. 1. Formulate A Plan For Your Business. First, you need to develop a clear business plan. Before setting the entity up, you'll need a concise vision and understanding of what the business will look like and the direction it is going in. Here are some important aspects to cover:

  13. 35+ creative travels and tour ideas for your tourism business

    5 tourism business ideas to get started with. 1. Tours. When you offer travel tours, you're offering an enjoyable journey of some kindled by an experienced guide. Some of the hottest tours and travels business ideas right now include: Walking tours and bike tours. Snorkeling tours.

  14. 7 Examples of Partnerships in Tourism and Travel

    Here are 7 key travel and tourism partnership examples that every tour and activity business should carefully consider: Travel agents. Offline agents were the original players in the travel game, making them fantastic travel and tourism partnership examples. Concierges and retail travel agents used to be the only source of reliable information ...

  15. 10+ Best & Profitable Tourism Business Ideas [2023]

    Our List of 10+ Best Tourism Business Ideas: Tour Guide Service. Destination Management Company. Sightseeing And Charter Bus Tour Business. Travel Agency. Hotel/resort/lodging Business. Bed And Breakfast. Online Travel Booking Website. Travel App.

  16. Global tourism industry

    Global business travel spending 2001-2022. Expenditure of business tourists worldwide from 2001 to 2022 (in billion U.S. dollars)

  17. The five steps to becoming a sustainable tourism business

    The tourism industry has a critical role to play in promoting sustainable development and protecting the natural and cultural resources that make travel possible. Here's what it takes to become a sustainable tourism business. Sustainability has evolved into an essential component for long-term success within the tourism industry.

  18. Tourism

    Modern tourism is an increasingly intensive, commercially organized, business-oriented set of activities whose roots can be found in the industrial and postindustrial West. The aristocratic grand tour of cultural sites in France , Germany , and especially Italy—including those associated with Classical Roman tourism—had its roots in the ...

  19. 21 Tourism & Travel Business Ideas to Start in 2024

    That means now is a great time to establish a travel-related business and build a steady income. The tourism industry is massive and diverse, offering many opportunities for sharp entrepreneurs. You could start a travel agency, a campground, a hotel, or a concierge service. Explore many more excellent tourism business ideas in our list below. 1.

  20. Beginners Guide to Starting a Tourism Business

    Step 4: Write a business plan. Your business plan is the blueprint for your tourism business, and should include the following sections: Executive summary. Describe your business's purpose, name, location, personnel needs, tourism business management staff, market sector, competition, marketing plan and financial projections.

  21. Example of Tourism Business Ideas

    Before you start mapping out your route, here is an example of this tourism business idea that can offer you insights into this industry: Business Name: Walk & Talk Tours CC. Website: https ...

  22. How to market a tourism business

    Here are some strategies to create engaging content for your tourism business: Understand Your Audience: Take the time to understand your target audience's preferences, interests, and pain points. Use this knowledge to create content that resonates with them and addresses their needs and desires.

  23. Navigating the Tourism Industry: How to Start Your Own Business

    5. Taking payments: One of the biggest things to consider when setting up your business is how to receive customer payments. As a tourism vendor, you'll likely need to be able to accept credit/debit, and international transactions. That's where we come in - Square has a dynamic suite of tools that connect every side of your business.

  24. How to Write a Tourism Business Plan

    Step 2: Business Description. Provide detailed information about your tourism business. Describe your target market, the types of tours or services you'll offer, and your business structure (e.g., sole proprietorship, partnership, corporation). Also, discuss any partnerships with local businesses or organizations that will enhance your ...

  25. Tourism industry trends and analysis

    Business travel previously made up a significant portion of all travel, but as the climate-emergency climbs corporate agendas, many will want to keep international travel at a minimum. EIU update: tourism . Our EIU Update blog is regularly updated with our latest tourism analysis. Our analysis maps changes in the tourism industry as they occur ...

  26. Start Your Tour Company

    Get ready to embark on an entrepreneurial journey and learn how to start your tourism business, one step at a time. 1. Start with Market Research. Market research assists tourism businesses in pinpointing their target audiences. | Photo Source. Conduct thorough market research to identify your target audience, competition, and potential niches ...

  27. Chinese tourism to Australia still in the doldrums after pandemic

    Tourism Australia figures show 102,000 Chinese holidaymakers visited Australia in September 2023. Four years earlier, the number was 688,000 in the same month. ... many business owners hoped the ...

  28. Dubai Mall breaks record, welcomed 105 million people in 2023

    Dubai: Dubai Mall welcomed a record 105 million visitors in 2023, Emaar said on Tuesday, marking a jump of over 19 per cent on the 88 million in 2022.