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Each Swiss city, town, and village fancies its distinct charm, culture, cuisine, and architecture. Geographically, Switzerland falls into three categories, namely French, Italian, and German regions. Visiting each of the areas evoke completely unmatched travel experiences; elating quaint, esoteric feelings – that only Switzerland can offer.

Bern Old City

Bern, the de-facto capital of Switzerland, has quite impressively managed to retain its historic lineage. The old town of Bern has a status of UNESCO World Heritage Site. The 6 kilometers of arcades – referred as Lauben by the Swiss – features on the longest weather-sheltered shopping streets in Europe.

ZERMATT MOUNTAIN DESTINATION

Zermatt is the gateway to probably the world’s most famous and most photographed mountain – Matterhorn. Along with being an absolutely car-free zone, Zermatt is also one of the top destinations in Switzerland for skiing.

BASEL BASEL REGION

Basel – the city of culture – is home to 40 museums and has the most number of museums in Switzerland. Basel’s old town, contemporary architecture, and the Rhine – a relaxing spot for a break – elevates the charm and the beauty of the cultural hub of the country.

Montruex is nestled around Lake Geneva, expansive vineyards, and against the mesmerizing backdrop of snow-capped Alps. The town is famous for its Montreux Jazz Festival, which happens in June/July and stages concerts on a number of platforms and parks.

Lucerne, located in the heart of Switzerland and bordered around Lake Lucerne, is among the most visited cities of Switzerland by the tourists. The beautiful city is also a preferred destination as a base in Switzerland, given its central location and quick connectivity to other cities and many excursions. The close by mountain excursions are Rigi, Pilatus, and Stanserhorn, each glamoured with its own viewpoints.

Lugano is the largest town in the region of Ticino. Along with being Switzerland’s third most important financial, conference, banking, and business centre, Lugano is home to many parks, exotic flowers, villas, and sacred buildings.

St. Moritz is the inception place of Alpine winter tourism that began in 1864. The holiday resort gained its popularity by not only hosting Winter Olympics twice, but also because of its natural mineral springs that were discovered some 3000 years ago.

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Best places to visit in switzerland.

Switzerland is known around the world for its chocolate, cheese, charming towns and scenic landscapes . Everywhere you turn, you're treated to a little bit of history and a little bit of nature's beauty, as well as plenty of mouthwatering cuisine in between. U.S. News considered factors like sights, culture, accessibility and variety of things to do, plus traveler and expert input, to calculate the best places to visit in Switzerland. Peruse the list below, and vote for your favorite spots.

Appenzell District

Jungfrau region.

Interlaken's unique location between two lakes – Lake Brienz and Lake Thun – makes it a breathtaking spot for a vacation. Here, you can spend hours hiking various trails, taking in the castle-studded shores of Lake Thun on a boat cruise or gazing at the surrounding mountains from the Harder Kulm observation deck (accessible via a funicular). To see more of the region's stunning scenery, go for a ride on the Schynige Platte Railway or sign up for a paragliding or skydiving excursion.

Travelers looking to ski or snowboard in the Swiss Alps should head to Zermatt. This small, car-free town in the middle of the Alps is famous for housing one of the world's most famous attractions — the Matterhorn (a peak so popular that it inspired a Disneyland ride) — and Switzerland's highest ski resort. Novice and expert skiers and snowboarders can spend the bulk of their vacation hitting the slopes, which showcase incredible mountain views. After shredding powder, visitors can ride the Gornergrat train, pick up a slab of homemade chocolate from a local shop or savor cheese fondue at a traditional Swiss restaurant.

Picturesque Lucerne sits on Lake Lucerne in central Switzerland, framed by snowcapped mountains and medieval buildings. This beautiful city's old town is home to historic attractions, lively town squares, boutique shops and old churches. Top attractions include the Musegg Wall and its towers (the preserved fortifications date back to the 13th century) and Europe's oldest wooden covered bridge, the must-see Chapel Bridge, which was originally built in the 1330s. Those looking for a once-in-a-lifetime adventure can also ride a cable car to Mount Pilatus for stunning views of Lake Lucerne and plenty of activities at the top.

This lakefront city on the Swiss-Italian border offers visitors a unique travel experience. Because Lugano shares waters with neighboring Italy, the city features a mix of Swiss and Mediterranean influences in everything from its cuisine to its architecture. Plus, Lugano boasts unforgettable panoramas. Visit Monte San Salvatore and Monte Brè, both of which you can reach by funicular, for bird's-eye views of Lake Lugano and the city. Or, spend a few hours hiking the Olive Grove Trail or strolling the gardens of Ciani Park. If you'd rather lounge on a beach, head to Lido di Lugano.

Zurich is a cosmopolitan financial center, a foodie haven and a romantic European city that appeals to all types of travelers. A vacation here should include spending time admiring Lake Zurich, exploring the trendy bars and Michelin-starred restaurants, meandering through Lindenhof park and exploring the city's distinct neighborhoods. Join well-heeled shoppers (or just admire the window displays) on Bahnhofstrasse, a world-famous exclusive retail boulevard. While here, be sure to sample the famous dark chocolate Champagne truffles from specialty chocolatier Teuscher.

Visit the medieval town of Gruyères if you want to feel as if you've stepped back in time during your next trip. Its good looks (think: car-free cobblestone streets, fountain-filled squares and a 13th-century castle) create an old-world ambiance you're bound to love. Plus, the town is world-renowned for its Gruyère cheese, which you can sample and learn more about at a local cheese dairy or cellar. Sampling chocolate is also a must-do here, so be sure to check out a chocolate factory or attend a chocolate workshop while in town.

Like its neighbor Lugano, Locarno is located in the Ticino region near the Italian border. This quiet, small town is surrounded by stunning scenery (it sits on the shores of Lake Maggiore in the foothills of the Alps), and since it's the warmest destination in Switzerland, you'll have plenty of opportunities to get outdoors and explore. Be sure to stroll through the picture-perfect main square, Piazza Grande, where the city hosts several summer festivals, and trek to Madonna del Sasso, considered sacred among Roman Catholics. Then, head to the Verzasca river valley to swim or bungee jump.

Appenzell captures the essence of Switzerland with rolling hills, a car-free village and well-preserved customs. Visitors can take in the scenic landscape of the Appenzell District (located in the northeastern part of the country) by taking a cable car to the oft-photographed Aescher guest house, picturesquely built into the rock face, or hiking the region's "experience trails" like the Gonten Barefoot Trail and Appenzeller Kapellenweg, which weaves past 11 chapels. Meanwhile, the tiny village of Appenzell boasts quaint, frescoed shops and Museum Appenzell, which highlights the region's traditional crafts, folk music and art.

You'd be hard-pressed to find a small town that boasts more charm and incredible scenery than Brienz. Located in the stunning Bernese Oberland region, Brienz sits on the northeastern shore of Lake Brienz, which features gorgeous turquoise water and is flanked by towering evergreen mountains. Some of the best ways to soak up the awe-inspiring setting include strolling picture-perfect Brunngasse (often proclaimed the most beautiful street in Europe), riding the Brienz Rothorn Bahn (which traverses a steam rack railway) and taking a boat tour to lake attractions like Giessbach Falls.

Set along the banks of crystal-clear Lake Geneva in western Switzerland, this city is known for its incredible views and as the headquarters of the Red Cross and the United Nations. Geneva is also home to some iconic sights, including the Jet d'Eau (one of the world's tallest water fountains) and an old town with cobblestone streets and picturesque squares. While exploring the latter, be sure to check out the Saint Pierre Cathedral, which features Roman, Gothic and neoclassical details.

The capital of Switzerland, Bern sometimes gets overlooked for flashier Swiss cities like Zurich and Geneva. But Bern holds many charms, including an old town (a UNESCO World Heritage Site) featuring the iconic Zytglogge clock tower, Renaissance-style fountains and a Gothic cathedral with the highest spire in Switzerland. The city also boasts many museums – several dedicated to Albert Einstein, who lived in Bern when developing his theory of relativity. Head to Gurten mountain – which you can reach by funicular, by bike or on foot – for sweeping views of the city below.

As the largest ski area in central Switzerland, Engelberg is a winter playground, with a long, snowy season for downhill and cross-country skiing, snowboarding and sledding. But don't sleep on a summertime visit here; warmer months allow for a bevy of fun family activities like a toboggan run, 300-plus miles of hiking trails and water activities on Trübsee lake. Regardless of when you visit, you won't want to miss the TITLIS Rotair, a revolving cable car that takes riders up Mount Titlis, and the other cable lifts that stop at a glacier cave, a panoramic restaurant, and the TITLIS Cliff Walk.

Considered "the birthplace of Alpine winter tourism," St. Moritz welcomes travelers with world-class skiing, swanky hotels, renowned après-ski offerings and top-notch restaurants. In addition to offering downhill skiing trails so highly regarded that the town has hosted the Olympics twice, St. Moritz features excellent spots for cross-country skiing, sledding and winter hikes. Come summertime, the area invites outdoor lovers to golf, bike, hike or enjoy water sports and swimming in the surrounding lakes.

The Jungfrau Region is the perfect place for first-timers wanting to experience the otherworldly splendor that is the Swiss Alps. But be forewarned: The destination is sky high. Popular attractions like the Jungfraujoch (which features Europe's highest train station), the Grindelwald-First cable car and the First Cliff Walk Presented by Tissot sit at the top of towering peaks. The innovative Eiger Express gondola offers even faster transport to the top (just 15 minutes from Grindelwald). For those who'd rather stick closer to Earth's surface, prioritize a hike on a lower-level valley path and a visit to the Pfingstegg toboggan.

Tourists may not be as familiar with Montreux as they are with its Lake Geneva neighbors, which makes this Swiss town such an undiscovered gem. Quaint Montreux features a waterfront promenade dotted with flowers and trees, a medieval castle and a charming old town, not to mention a statue commemorating Freddie Mercury (Queen recorded multiple albums here from 1978 to 1995). Montreux is also surrounded by vineyards and hosts a popular open-air jazz festival every summer, while the holiday season brings the festive Montreux Noël market.

Located less than 5 miles from Montreux, Vevey is another Lake Geneva gem. This town's picturesque promenade along the lake is filled with flowers and features a sculpture of Charlie Chaplin, who spent the last 25 years of his life in Vevey. The Alimentarium, a nutrition-focused museum, also adorns the shoreline with its beautiful sandstone building, which once served as the headquarters to Nestlé (the company is still based in Vevey). After admiring the town, visitors can take a cog railway to the scenic Les Pléiades vantage point for its stunning views and the astronomy-centric Astropléiades trail.   

The second-largest city on Lake Geneva, Lausanne is characterized by its renowned Gothic cathedral and surrounding hilly terrain. The stunning lake views and colorful city center don't hurt, either. Travelers can take in Lausanne's lively atmosphere by checking out the city's cafes, admiring the old town's beautiful architecture and perusing the exhibits at the Olympic Museum. No visit would be complete without venturing outside the city to nearby Lavaux, where you can enjoy wine from vineyards that are so scenic and well-preserved (some date back to the 11th century), the area was deemed a UNESCO World Heritage Site.

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Top Things to Do in Switzerland

Top Things to Do in Geneva

One Week Itinerary

Most Scenic Train Routes

Switzerland's Nature Parks

How to Go Skiing

The Top Hikes

Matterhorn Complete Guide

The Most Beautiful Lakes

Foods to Try

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Switzerland Airports

Getting Around

Places to Visit in Switzerland

The Best 17 Places to Visit in Switzerland

It's no secret that Switzerland has scenery in spades. The small European country is big on towering, snow-capped mountains, shimmering lakes, storybook villages, and vibrant cities. For active vacationers, Switzerland offers virtually every winter sport, including, of course, some of the world's best skiing, plus hiking, biking, climbing, hang-gliding, and other temptations for adrenaline junkies. There's also plenty to fill a more leisurely vacation, with hearty cuisine, including what some say is the world's finest chocolate, high-end shopping, first-rate museums, and, at every turn, another gobsmacking panorama.

Switzerland is a year-round destination, and it would take many, many trips to see all that it has to offer. But assuming you don't have a lifetime to explore the country, here's our list of the top 17 places to see in Switzerland.

TripSavvy / Michela Sieman

Switzerland's largest city is a stunner—at once historic and modern, cosmopolitan and bohemian. Divided by the Limmat River and wrapping around Lake Zurich's shores, Zurich offers some of Switzerland's best museums, Swiss and international dining , and Bahnhofstrasse—rightfully called the world's most expensive shopping street. Plan to spend much of your time in the Altstadt, or Old Town, and enjoy at least one traditional meal in a restaurant housed in a former medieval guildhall. Many a tour of Switzerland begins or ends here, as the city is seamlessly connected to the rest of the country and Europe, thanks to the ultra-efficient Swiss Rail System .

©GenèveTourisme; ©www.geneve.com 

Switzerland's second-largest city, French-speaking Geneva sits at the southwestern end of Lake Geneva and has a long lakefront promenade on two shores offering views of the famous Jet d'Eau fountain. Geneva is one of Europe's most expensive cities in which to live; that prosperity is felt in its elegant streets and parks, high-end shopping avenues, and five-star hotels with luxury sedans parked out front. But the city is also rich in history, as the center of the Swiss Reformation and, today, the home of the International Red Cross and the United Nations.

TripSavvy / Christopher Larson

The Swiss capital of Bern sits on a sharp bend in the River Aare in the western part of the country. Its Altstadt, or Old Town, is a UNESCO World Heritage Site thanks to so many well-preserved medieval buildings. But the undisputed star of the show is the Zytglogge, the fascinating astronomical clock that Einstein is said to have studied when developing his Theory of Relativity. Bern Minster has the tallest church spire in Switzerland and a stunning main portal. Those with more modern tastes can head to Zentrum Paul Klee, a museum dedicated to the country's most famous artist.

Like so many Swiss cities, pretty, walkable Lucerne occupies a magnificent setting—this time on Lake Lucerne with the Alps as a backdrop. The 14th-century wooden Chapel Bridge (Kapellbrücke) is one of the most photographed sights in Switzerland, and Lucern's medieval Altstadt (Old Town) looks much the same as it did hundreds of years ago. The innovative Swiss Museum of Transport  is the most visited museum in Switzerland.

Lake Geneva

 MontreuxRiviera.com

With one shore in Switzerland and one shore in France, Lake Geneva (Lac Léman) is a sparkling, half-moon shaped international playground. On the Swiss side, it offers the elegant city of Geneva; relaxed Montreux , famous for its jazz festival; and Lausanne, home of the International Olympic Committee. The terraced vineyards of the Lavaux wine region are a UNESCO World Heritage Site—some date back to the 11th-century. Last but definitely not least, 12th-century Chillon Castle is everything a castle should be—complete with a (partial) moat, dungeons, and a keep.

David Hanson/GettyImages 

The smallest Swiss canton, Appenzell Innerrhoden is set in the rolling hills south of Lake Constance. This is storybook Switzerland, complete with villages of brightly painted houses, folk traditions, and residents in traditional costume. In the fall, the cows literally come home, as herdsmen bring their cattle—decked out in bells and flower garlands—down from the mountains for the winter. Appenzell's car-free village is a center for folk-art, traditional festivals, baked goods, and yes—yodeling.

St. Moritz & the Engadine

Francesco Meroni / GettyImages

St. Moritz ranks as one of the world's top winter playgrounds for the jet set, and its palatial hotels, luxury shopping, and tony apres-ski scene are fun to dip into. Non-one-percenters might prefer some of the smaller, more down-to-earth towns and villages of the sunny Engadine Valley, known for its glaciers, snowy peaks, glacial lakes, forest, and folk culture. Listen closely, and you may hear Romansch being spoken—the ancient Latin-based language is still taught in the Engadine schools. The area is also a summer paradise for hikers, mountain bikers, and windsurfers.

Interlaken & Jungfrau

TripSavvy / Lauren Breedlove

Set between lakes Thun and Brienz, the pleasant town of Interlaken is the most convenient base for exploring the towering peaks of the Bernese Oberland—the region of glaciers, craggy mountains, and pristine lakes that offer postcard views at every turn. From Interlaken, a system of trains, cable cars, and cogwheel rails connect to the region's major ski areas and the Jungfraujoch, the highest railway station in Europe. For more than a century, it’s been the highest railway station in Europe. There, a high altitude playground awaits, with observatory platforms offering multi-peak views, the Eispalast (Ice Palace) walk inside a glacier, plus restaurants, and, of course, more skiing.

Lugano and Ticino

You'd be excused for thinking you've crossed over into Italy once you reach Ticino, the region wedged between the Alps and the Italian border. There's a distinctly Mediterranean vibe here, and Italian, not Swiss, is the first language. Lakes Lugano and Maggiore shares shores with Italy and offers a summertime playground for hiking, sailing, and swimming, with a touch of la dolce vita thrown in. Lugano's lakefront city is the bustling regional hub, but climb—or take a cable car—up any mountain to discover sleepy, rustic villages, clean air, and traditional country inns and restaurants.

raymondchan photo / GettyImages 

Something looms large over the car-free, stylish-yet-traditional mountain town of Zermatt—the Matterhorn. Europe's most famous mountain peak draws hordes of visitors to this otherwise sleepy town in the valley for skiing, ice-climbing, and arduous summer hikes and mountain biking. There's plenty of passive sightseeing to do here as well, and the views never disappoint. A mountaineering museum, traditional restaurants, luxe spas, and cozy—if not cheap—hotels can keep you pleasantly occupied here for a few days.

Stuart Dee/GettyImages

Near Lake Constance and the border with Liechtenstein, historic St. Gallen has a car-free center, a UNESCO-listed abbey and cathedral, and a textile-making tradition more than a thousand years old. The Rococo-style abbey library, stocked with 170,000 priceless volumes and documents, is a must-see here. There's a full cultural program in this important university town, as well as easy access to biking, hiking, boat rides on Lake Constance, and jaunts into Germany, Liechtenstein, and Austria.

Andrew Bain / GettyImages 

Pass the cheese, please. Though there's more to this charming medieval town than its namesake cheese, it would be a shame to leave Gruyères without sampling traditional raclette or fondue and visiting the Maison du Gruyère, where they make—you guessed it. In-between bites of cheese, visit the imposing 13th-century Gruyères Castle and take in the pastoral countryside. Oh, and did we mention there's a chocolate factory here, too?

Great St. Bernard Pass

irisphoto2 / GettyImages

Connecting Italy to Switzerland, the Great St. Bernard Pass has been a strategic gateway for the continent—long before the Romans first laid claim to it. The St. Bernard Hospice is still here, as are the iconic St. Bernard dogs—though they perform fewer mountain rescues than they once did. You can drive over the scenic pass or spend the day crossing it on foot, stopping at cozy village inns for hearty sustenance along the way.

Rhaetian Railway

 Dirk von Mallinckrodt / GettyImages

It's all about the journey rather than the destination when you climb aboard one of the Rhaetian Railway trains, the network of scenic Alpine train rides that includes the Glacier Express and the Bernina Express . Panoramic train cars allow for sweeping views of passing glaciers, glacial lakes, mountain passes, and dense forests. The astonishing engineering feats of these high-altitude train tracks are reason enough to make the trip on at least one leg.

Trümmelbach Falls

Catalin Daniel Ciolca / GettyImages 

If you're visiting the Jungfrau, be sure to stop and see where all that spring snowmelt goes. Trümmelbach Falls are a series of falls that crash through a scenic gorge, carrying waters of the Jungfrau as they roar through underground caverns and pools. A series of elevators, bridges, and pathways puts visitors right in the spray of the mighty falls, which are closed in the wintertime.

Ayhan Altun / GettyImages

Palm and lemon trees give Locarno a nearly tropical feel. Switzerland's warmest city sits on Lake Maggiore and is the relaxed alternative to busy Lugano. Wandering the narrow streets of the town, strolling along the lake, and having a coffee or aperitivo on Piazza Grande—these are the simple pleasures of Locarno. A hike or funicular ride up to the Madonna del Sasso pilgrimage church rewards with breathtaking views of the lake, the town, and the surrounding mountains. From there, explore the villages and streams and waterfalls of the surrounding Valle Verzasca.

 Alexander Spatari / GettyImages

Literary Lausanne has inspired writers and artists through the ages, no doubt inspired by Lake Geneva's views, the city's pedestrian-only medieval center, and, perhaps, its mighty Gothic cathedral. Divided between upper and lower towns connected by a subway, Lausanne the smallest city in Europe with a metro system. It's the International Olympic Committee's home and a sporty vibe pervades—as evidenced by all the bikers, walkers, swimmers, and sailors.

Switzerland Travel Guide

The Top 9 Scenic and Novelty Train Rides in Switzerland

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One Week in Switzerland: The Ultimate Itinerary

Your Trip to Switzerland: The Complete Guide

A Guide to Airports in Switzerland

The Most Beautiful Lakes in Switzerland

The Best Time to Visit Switzerland

Getting Around Switzerland: Guide to Public Transportation

The 5 Best Day Hikes in the Swiss Alps

11 Great Day Trips From Zurich

Best Lakes to Visit in Europe

The 12 Best Hikes in Switzerland

Your Trip to Zurich: The Complete Guide

The Complete Guide to Switzerland's Nature Parks

The Top 15 Things to Do in Geneva, Switzerland

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Switzerland Tourism: Packages & Detailed Official Info [2024]

Introduction.

Switzerlands tourism is loved by all across the globe because of its pristine natural beauty. Picture yourself surrounded by the majestic snow-capped peaks of the Alps and charming villages that dot the serene lakeshores – each moment, a stroke on a canvas painted with breathtaking beauty.

As you embark on your Switzerland tour , the landscapes that unfold before you are just the beginning of the enchantment. Switzerland is a tapestry intricately woven with the precision of Swiss watchmaking, the sweetness of world-renowned chocolate, and the richness of artisanal cheesemaking. It's not merely a destination; it's an immersive experience, a sensory adventure where tradition and modernity come together in perfect harmony.

Beyond the picture-perfect tourism, Switzerland stands tall as a global leader in innovation and craftsmanship. Every meticulously crafted timepiece, every velvety piece of chocolate, and every wheel of meticulously aged cheese reflect a reputation that resonates worldwide, enhancing the allure of the country.

Embark on your Swiss adventure, and you'll quickly discover that the appeal of this country goes beyond its natural wonders. It's a seamless blend of the old and the new, where each village, city, and alpine retreat tells tales of a rich history and vibrant culture. Travellers from every corner of the globe are drawn to this magnetic force that is Switzerland – not just a tourist destination but a promise of exploration.

Unravel the magic of Switzerland, where every moment becomes a snapshot of beauty, history, and the essence of an unforgettable journey. Let's venture into a world where landscapes, flavours, and experiences linger in your memory long after you've left the captivating shores of this remarkable country.

• ● Introduction
• ● Destinations
• ● Things to do
• ● Travelling tips
• ● Food and drink
• ● Unlimited travel pass

Switzerland Tourism Destinations

Jungfrau Region:

Picture this – you're at Jungfraujoch , the "Top of Europe." It's a mountain pass that gives you jaw-dropping views of the Alps. And the journey to get there is just as exciting, thanks to the Jungfrau Railway, one of the highest railways globally. Trust me; the views are worth it!

Interlaken:

Nestled between Lakes Thun and Brienz, Interlaken is like something out of a fairytale. The town is surrounded by mountains, perfect for outdoor activities like hiking, biking, and boating. It's the ideal starting point for exploring the Bernese Oberland region – a nature lover's paradise. Harder Kulm gives a beautiful vantage point to bask in the beauty of Interlaken.

Lucerne is straight out of a storybook with its medieval charm and views of Lake Lucerne. You can take a boat trip to Mount Pilatus or Rigi for some Instagram-worthy snaps of the Alps. Lucerne is a magical mix of history and nature – perfect for those who love a bit of both! Also, Lucerne is the most visited destination in Switzerland.

Imagine a village at the base of the famous Matterhorn mountain – that's Zermatt. It's a snowy wonderland in winter, perfect for skiing and snowboarding. But don't think it's just a winter destination. In the summer, Zermatt is a hiker's paradise with stunning mountain views in every direction.

Standing tall in Zermatt, Matterhorn is the world’s most photographed mountain. It is also an inspiration to the world’s famous chocolate - Toberlone.

Take a look at mighty Matterhorn with a stunning view from Matterhorn Glacier Paradise

Geneva is not your average city – it's by the beautiful Lake Geneva and is home to big international organisations. But that's not all; it's also a cool spot for shopping and soaking in some culture. Museums, theatres, and fancy boutiques – Geneva has it all.

Zurich, the largest city in Switzerland, is a vibrant metropolis that seamlessly blends modernity with a rich cultural heritage. Tourists flock to the picturesque Old Town (Altstadt) to explore its narrow cobblestone streets, medieval buildings, and iconic landmarks such as Grossmünster and Fraumünster.

The city's pristine Lake Zurich, surrounded by parks and promenades, offers a serene escape. At the same time, the Bahnhofstrasse, one of the world's premier shopping streets, caters to those seeking luxury and upscale retail experiences.

You can experience the Rhine Falls, Europe’s biggest waterfall, and the Zurich tour in a day.

Things to Do in Switzerland

Switzerland offers various activities for visitors of all ages and interests. Some of the most popular things to do in Switzerland include:

● Skiing and snowboarding:

● sightseeing:, ● culture and history:, ●food and wine:, here are a few tips for planning your trip to switzerland.

● When to go:

● how to get around:, ● where to stay:, ● what to eat:, ● what to pack:, switzerland currency.

Switzerland's official currency is the Swiss Franc, abbreviated as CHF (Confoederatio Helvetica Franc in Latin).

The symbol for the Swiss Franc is usually represented by "Fr." or "CHF." The currency is widely used across Switzerland and the Principality of Liechtenstein, which shares a customs union with Switzerland.

You can always get a Forex card to avoid the hassle of currency exchange in the country.

Here is a glance at today’s 18 Apr 2024 exchange rate.

Switzerland Weather

Switzerland experiences diverse weather conditions due to its varied topography and elevation. Here are some general observations about the weather in Switzerland:

Alphine Climate

An alpine climate characterizes Switzerland, and the weather can vary significantly depending on the region and altitude. The Swiss Alps influence local climates, with higher elevations generally experiencing cooler temperatures.

Four Seasons

Switzerland has distinct four seasons—spring, summer, autumn, and winter. Each season brings its own unique charm and outdoor activities.

Summer (June to August)

Summers are generally mild to warm, with average daytime temperatures ranging from 20 to 25 degrees Celsius (68 to 77 degrees Fahrenheit). In some lowland areas, temperatures can occasionally exceed 30 degrees Celsius (86 degrees Fahrenheit). Summer is a popular time for outdoor activities and tourism.

Autumn (September to November)

Autumn sees cooler temperatures, especially in higher elevations. The landscapes are often adorned with vibrant fall foliage. Temperatures can range from mild to cool.

Winter (December to February)

Winters are cold, with temperatures often dropping below freezing, especially in mountainous regions. The Swiss Alps are renowned for their ski resorts, attracting winter sports enthusiasts.

Spring (March to May)

Spring is characterised by milder temperatures, with nature coming to life as flowers bloom. Daytime temperatures can range from cool to mild.

Regional Variances

Weather conditions can vary between different regions of Switzerland. The northern lowlands may have different weather patterns compared to the southern Alpine regions.

Switzerland generally experiences moderate rainfall throughout the year.

Switzerland is a multicultural country with a rich history and heritage. The country's four official languages are German, French, Italian, and Romansh. Each language region has its own unique culture and traditions.

German Switzerland is the largest language region in Switzerland. It is home to the country's two largest cities, Zurich and Geneva. German Switzerland is known for its efficient and orderly way of life. It is also home to many world-class museums and art galleries.

French Switzerland is located in the western part of the country. It is known for its laid-back lifestyle and its beautiful scenery. French Switzerland is also home to the city of Lausanne, which is home to the International Olympic Committee.

Italian Switzerland is located in the southern part of the country. It is known for its Mediterranean climate and its picturesque villages. Italian Switzerland is also home to the city of Lugano, which is known for its lakeside setting and its casinos.

Romansh Switzerland is the smallest language region in Switzerland. It is located in the eastern part of the country. Romansh Switzerland is known for its traditional way of life and its beautiful mountain scenery.

Food and drink

Switzerland is like a foodie's paradise – and if you're unfamiliar with fancy culinary terms, don't worry! Let us break down some of the awesome Swiss dishes that you absolutely have to try:

● Raclette:

● zürcher geschnetzeltes:, ● bündnerfleisch:.

So, there you have it – a crash course in Swiss deliciousness. Don't stress about pronouncing the names perfectly; just dig in and enjoy Switzerland's awesome flavours!

Switzerland is also known for its high-quality wine and cheese. Some of the most well-known Swiss wines are Pinot Noir, Merlot, and Chasselas. And when it comes to cheese, you can't go wrong with Gruyère, Emmental, or Appenzeller.

Swiss Travel Pass: Unlimited travel in Switzerland by train, bus and boat

Any information on Swiss tourism is incomplete without mentioning tourists’ most preferred pass: Swiss Travel Pass

Swiss Travel Pass allows travellers to travel across Switzerland by train, bus, boat and tram with unlimited access.

Consecutive and flexible Swiss Pass is available in 3, 4, 6, 8 and 15 days, with first and second-class options.

Along with unlimited travel, it offers free entry to 500+ museums, free entry to a couple of mountains, and up to 50% off on mountains such as Jungfrau, Matterhorn, and Titlis.

It is available in an e-swiss pass, so no physical copy is required.

This pass is also known as Switzerland train pass, Swiss Pass, and Swiss Rail Pass.

With its captivating landscapes and rich cultural heritage, Switzerland Tourism beckons you to embark on a lifetime journey. Whether you're exploring majestic Alpine peaks or charming cities or engaging in thrilling activities, Switzerland is the gateway to an unparalleled travel experience.

Book your Swiss tour today and immerse yourself in the magic of Europe's heart. As you traverse the country's pristine valleys and snow-capped mountains, marvel at the breathtaking scenery and serene atmosphere.

Discover the unique charm of each village and town, where history and culture come alive. Indulge in the delectable cuisine and exquisite wines, savouring every bite and sip.And, of course, every Swiss adventure is complete with embarking on thrilling activities, from skiing and snowboarding to hiking and mountaineering.

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The 11 most incredible places to visit in Switzerland: be inspired

Nov 24, 2023 • 8 min read

Switzerland, it really is this stunningly beautiful © scaliger / Getty Images

Nowhere is perfect, but let’s face it,  Switzerland gets pretty darned close. 

The Alps ripple across 60% of the country, and the landscapes and towns look like they have been dreamed up by a particularly imaginative child. We’re talking glacier-capped peaks, crash-bang waterfalls, turreted castles of the fairy-tale kind and lakes in the most surreal shade of turquoise blue. Red trains curl up mountains to improbable heights and clanging cowbells ring out across hilly meadows that you can skip down with Heidi-like glee.

Even the culture-filled cities have magnificent backdrops of vineyards, lakes or rivers, and the mountains are never more than a whisper away. As natural beauty goes, Switzerland is off the charts. That makes it a joy to travel around , whether by train, bus or car. Here are the 11 best places to visit in Switzerland.

1. Jungfrau

Best for outdoor activities

The idyllic Jungfrau region is the icing on the Alpine cake of Switzerland’s  Bernese Oberland . Sky-high peaks, glaciers and thundering falls elicit gasps of wonder wherever you go. Grazing the 4,000m (13,123ft) mark are Switzerland’s "big three:" Eiger (Ogre), Mönch (Monk) and Jungfrau (Virgin), enshrined in mountaineering legend.

Take a once-in-a-lifetime ride up to the everlasting snow at Europe’s highest train station, 3,454m (11,332ft)  Jungfraujoch . Hike, ski, sled and zip-line among mountains of myth in  Grindelwald , enjoy waterfalls galore in  Lauterbrunnen  and tackle every kind of extreme sport imaginable in  Interlaken (skydiving, ice climbing, glacial bungee jumping – you name it). The Jungfrau region is the great outdoors on a blockbuster scale.

Planning tip:  Rush this region and you’ll regret it. Allow a week or more to dive in deep if you have the time. It's worth it. 

Best for stepping back in time

Bern often pops up in those I-can’t-believe-it’s-the-capital trivia questions, but frankly, Switzerland’s first city deserves more love. The cobbled, flag-bedecked medieval  Old Town is a UNESCO World Heritage treat, with 6km (3.7 miles) of covered arcades, cellar shops and bars, fantastical folk figures topping 16th-century fountains and the eye-grabbing  Zytglogge . Framed by wooded hills and split in two by the turquoise Aare River, this red-roofed city looks good from pretty much every angle. It’s pure storybook stuff for kids, too, with its giant who snacks on children (the  Kindlifresserbrunnen ) and  resident bears .

Sights-wise, you’ll be drawn to big-hitters like the  Einstein-Haus  (where the genius and Nobel laureate developed his theory of relativity), the  Kunsthaus  (with its outstanding fine arts collection) and Renzo Piano’s wavy Zentrum Paul Klee (Bern’s answer to the Guggenheim).

In summer, the action’s on the water with swimming, tubing, rafting and paddleboarding along the Aare River.

3. Geneva and Lake Geneva

Best for a cosmopolitan city experience

In Switzerland’s western crook, crescent-shaped Lake Geneva  (Lac Léman to Francophones) is a joy to behold with its mountain backdrop, spirit-lifting views, vineyards and shoreline necklaced with handsome cities and castle-crowned towns.

Marked by its rainbow-kissed  Jet d’Eau fountain and Mont Blanc peeping up on the horizon, Geneva wraps around the lake’s southern shore. The worldly city makes an excellent launchpad for exploring with big-hitting museums and galleries to absorb, botanical gardens to stroll, lidos to swim at, Old Town cafes to hang out in and bright-yellow mouettes  ferrying locals across the water – surely one of the world’s most scenic commutes.

Planning tip: It’s a quick boat or train hop to  Lausanne , which can culturally give Geneva a run for its money, especially with its  Plateforme 10 arts district , the lovely terraced vineyards of the  Lavaux  wine region (a UNESCO World Heritage site) and flower-draped  Montreux , host to one of the world’s most famous jazz festivals, with the picture-perfect  Château de Chillon right on its doorstep.

Best for hiking, skiing and rock-climbing

No peak has more pulling power than the 4,478m (14,692ft) Matterhorn, a terrific, gnarled fang of rock that flings up above the seductive, timber chalet-filled Alpine resort of Zermatt . It's Switzerland’s mountain icon, so beloved by the nation that it inspired the pyramid shape of Toblerone chocolate.

Zermatt is more than a one-mountain wonder. Climbers have been rocking up here since the mid-19th-century, and it’s still a magnet for challenging summit ascents today. Otherwise, come to hike, ski and gaze over a sea of glaciers and 4,000m (13,123ft) peaks at Matterhorn Glacier Paradise . 

5. Swiss National Park 

Best for wildlife (and wildflowers) spotting

Switzerland has just one national park? Yes, we know it’s a shock, but trust us it’s a good one. Snuggled away in a remote corner of the country’s southeast on the border with Italy, the 172-sq-km (66-sq-mile)  Swiss National Park is the Alps in overdrive: a nature-gone-wild spectacle of high moors, forests, wildflower-freckled pastures, waterfalls, jewel-colored lakes and mountains as high as the sky, where ibex, chamois, marmots, deer and golden eagles roam and fly free.

Planning tip: Start off on the right foot with the inside scoop on walking trails and ranger-led guided hikes at the visitor center in Zernez.

6. Bellinzona

Best for piazza dining

With medieval castles rising high and the Alps rearing beyond, good-looking Bellinzona in Ticino is a taste of the best of Italy's best food and culture in Switzerland. You’ll find a generous splash of Italian flair in its historic center, woven with flower-draped alleys, Renaissance churches and cafe-rimmed piazzas that brim with life, laughter, clinking glasses and the out-of-tune toll of countless campaniles. 

Planning tip:  Top of any wish list is seeing the castles, among them hilltop Castelgrande , which can be drawn out into a full day’s activity (bring water and comfortable shoes). 

7. Jura Mountains and Lac de Neuchâtel 

Best for road tripping

In the dark forested hills along the French-Swiss border, the Jura Mountains are a natural wonder. This peaceful region has a beauty all its own: meadows of green, ancient forests, rocky outcrops overlooking a trio of lakes against an Alpine backdrop and slow-paced villages and valleys little changed in centuries. 

Begin with a road trip . Kick off at the Jura Vaudois Nature Park for hikes with dress-circle views of Lake Geneva and Gruyère cheese tastings at rustic Alpine huts. Swing north to Lac de Joux, the watchmaking village of Le Sentier, and Vallorbe, honeycombed with Switzerland’s biggest (and most impressive) limestone caves.

Tag on a trip to Lac de Neuchâtel and you can bathe in the thermal waters of Yverdon-les-Bains, tiptoe off the map in the lushly rolling Val-de-Travers (birthplace of absinthe) and the crescent-moon canyon of Creux du Van . Cultured Neuchâtel is a fitting climax with its fantasy of a lavishly turreted château.

8. Lake Lucerne

Best for sunset promenades

Reclining on the shores of its glittering namesake  lake ,  Lucerne  is a walkable, medieval dream of a city that has a magic you can’t quite put your finger on. It will grab you when you are strolling along the promenade as the sun sets in a blaze of gold and pinks or as you cruise across its waters to mountains of myth: 2,132m (6,995ft) Mt Pilatus, where Wagner raved about the Alpine panorama and Queen Victoria trotted on horseback, and 1,797m (5,896ft) Rigi, with a light so sublime Turner painted it in three different moods.

The little city punches far above its weight culturally with its iconic medieval Kapellbrücke  bridge leaping across the Reuss River and the Jean Nouvel–designed  KKL arts center and  Sammlung Rosengart  harboring a prized private collection of Picassos. Ambling past the belle époque hotels lining its shores, the same views that captivated Goethe, Queen Victoria and Wagner in the 19th century will hold you in their thrall.

Planning tip: With more time on your hands, you can really get out on the lake. Cruise across fjord-like, mountain-rimmed Lake Uri for a taste of Switzerland’s geographical and spiritual heartland. Boats ply the glassy turquoise waters to  Rütli , birthplace of the Swiss nation.

9. Appenzell and northeastern Switzerland

Best for a bucolic Swiss experience

Northeastern Switzerland might not have the in-your-face drama of higher realms of the Alps, but it nevertheless delights in its own serene, deeply rural way with dairy country unraveling to meet the mountains and half-timbered, gaily muralled towns all fit for a postcard. This pocket-sized region is perfect for a family vacation with a hit of culture and gentle adventure.

Begin in St Gallen, with a spin round its World Heritage  Stiftsbibliothek (Abbey Library), a literary marvel and a feast of rococo art and architecture. Move on to folksy, ridiculously pretty Appenzell, popping into the  Schaukäserei to sample regional cheeses.

Muscling further south into the Alps, head on up to Säntis at 2,501m (8,205ft) for views embracing six countries and then go to  Werdenberg , a tiny speck of a medieval hamlet home to Switzerland’s oldest timber chalets.

Planning Tip: Close by is  Vaduz ,  Liechtenstein ’s princely, castle-topped capital on the banks of the Rhine.

Best under-the-radar city experience

Popularity-wise, poor old  Basel barely gets a look. But that’s a mistake. Straddling the Rhine, this city has everything going for it: world-class art in some of the country’s best galleries, a hot food scene, avant-garde buildings bearing the hallmark of Pritzker Prize–winning architects and an upbeat cafe culture.

Allow several days for a satisfying romp of the center, where must-sees include the  Kunstmuseum and its fine arts collection, the Renzo Piano-designed  Fondation Beyeler and the Frank Gehry-designed  Vitra Design Museum .

Planning tip: Basel endears itself most to those who look beyond the trophy sights, with sundown drinks by the river or a wild swim in the Rhine. Rent a Wickelfisch (a fish-shaped waterproof bag) at the tourist office, strip to your swimming suit and go with the flow, floating downstream past the city’s landmarks.

Best place to live

Regularly landing at the top in quality-of-living surveys, urban dynamo Zürich never seems to miss a beat: from cool waterside bars on the banks of the Limmat River to its alley-woven Old Town, where the twin-spired Romanesque Grossmünster shines with Augusto Giacometti’s rainbow of stained glass. Le Corbusier’s boldly colored architectural creations and the edgily post-industrial Züri-West neighborhood notch Zürich's culture cred up even further.

Planning tip: In mid-August, Zürich throws one of Switzerland’s wildest parties: the techno-pumping Street Parade. 

This article was first published September 2021 and updated November 2023

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Top Tourist Spots in Switzerland: 14 Best Places To Visit

Switzerland is a stunning country and one that everyone should visit once or twice in their lifetime as it has so much to offer both a winter and summer vacation.

Between the Swiss Alps, alpine lakes, charming cities , endless valleys, rivers, waterfalls, and everything that comes with it, it is a magical place.

So, what are the top tourist attractions that should be on your bucket list for your visit to Switzerland? That is what we are here to find out.

Join me as I run through the top tourist spots for you to visit while you travel around this amazing country.

Table of Contents

Zurich is the largest city in Switzerland and a great place to visit in Switzerland. Known as Switzerland’s financial hub, it is a stunning city with a rich history and lots to discover.

The city offers a wide array of tourist attractions some of which you simply must see. Start by strolling through the charming cobbled streets of the Old Town, where you can admire the beautifully preserved medieval architecture of the historic buildings.

The narrow alleys are filled with quaint shops, cafes, and restaurants, creating a lively and inviting atmosphere. As you wander through the medieval town, you’ll come across historical landmarks such as the Fraumünster Church and the Bahnhofstrasse , one of the world’s most exclusive shopping streets.

The Limmat River flows through the medieval Old Town, adding to its charm and a stroll around stunning Lake Zurich is also a must.

Zurich is also home to a plethora of world-class museums , including the Swiss National Museum and the Kunsthaus Zurich, which houses an impressive collection of modern and contemporary art.

Chateau de Chillon

Sitting on the shores of Lake Geneva just outside the town of Montreux, Chateau de Chillon is a castle that dates back to the 12th century. This architectural gem is nestled on a small rocky island and offers stunning views of the surrounding lake and mountains.

The stunningly preserved medieval architecture is hard to beat as you walk through the Great Hall, the Chapel, and the Duke’s Bedroom. Admire the intricate frescoes that adorn the walls and imagine the castle’s former inhabitants going about their daily lives.

While in Montreux, you might also be able to catch the annual international music festival, The Montreux Jazz Festival which takes place at the end of June.

Jungfraujoch

Jungfraujoch is an incredible place to visit in Switzerland. Known as the “Top of Europe,” it is nestled high up in the Bernese Alps and offers panoramic views of the surrounding peaks, including the famous Eiger, Mönch, and Jungfrau mountains.

The journey to Jungfraujoch itself is an experience to remember. Board the Jungfrau Railway , which winds its way up through picturesque valleys, tunnels, and mountain passes. As the train ascends, the landscape transforms into a snowy wonderland, and the air becomes crisp and refreshing.

Once you reach the summit, step out onto the Sphinx Observation Terrace , which provides an awe-inspiring vista of the Swiss Alps. Take a moment to soak in the breathtaking beauty of the snow-capped mountains, glaciers, and deep valleys stretching out before you.

There is lots to do at Jungfraujoch too from skiing and snowboarding to hiking on the glacier to exploring the Ice Palace and visiting the Sphinx Observatory.

Swiss Grand Canyon

Swiss Grand Canyon , also known as the Rhine Gorge, is in eastern Switzerland and is a breathtaking natural wonder to visit in Switzerland.

Carved by the Rhine River over millions of years, this deep and narrow gorge is beautiful with its dramatic cliffs, lush greenery, and crystal-clear waters.

You can take a boat ride along the river or hike along the gorge’s well-marked trails to see it in all its glory.

The Matterhorn

No visit to Switzerland would be complete without seeing the majestic Matterhorn . This iconic mountain, standing at 4,478 meters, is one of the most recognizable peaks in the world.

Sitting in the Swiss Alps near the border with Italy, the mountain’s distinctive pyramid shape, with its sheer rock faces and snow-covered summit, is a sight to behold.

The village of Zermatt, nestled at the foot of the Matterhorn, serves as a gateway to this iconic mountain and is a wonderful place to visit with lots of great things to do .

For outdoor enthusiasts, the Matterhorn offers a playground of adventure. Hiking, climbing, and mountain biking, and year-round skiing are available while you explore the breathtaking alpine scenery of multiple 4000-meter peaks.

In winter, Zermatt is a winter paradise, with world-class slopes and cozy chalets. Whether you choose to hike the challenging trails, ski, or simply admire its beauty from a distance, the Matterhorn and Zermatt are a must-see for your visit to Switzerland.

Oberhofen Castle

Oberhofen Castle is a romantic lakeside palace that dates back to the 13th century that sits on the shores of Lake Thun. It features beautifully landscaped gardens, fantastic architecture, and lots more that will give you a glimpse into Switzerland’s aristocratic past.

The fairytale-like towers, turrets, and battlements are a sight to see especially with the backdrop of Lake Thun’s majestic mountains. Inside the castle, you will find elegant rooms, intricate woodwork, painted ceilings, and ornate tapestries, which have been beautifully preserved.

Oberhofen Castle offers a unique opportunity to step back in time and experience the elegance and grandeur of a bygone era.

Swiss National Park

Calling all nature lovers, somewhere you have to visit in Switzerland is the Swiss National Park . Located in the eastern part of Switzerland, this pristine wilderness spans over 170 square kilometers and is a UNESCO Biosphere Reserve.

The Swiss National Park is a sanctuary for a wide range of flora and fauna, including ibex, chamois, marmots, and golden eagles that are endemic to Switzerland.

Established in 1914, it was the first national park in the Alps and remains one of the largest protected areas in the country. As you hike through the rugged landscapes, you’ll be surrounded by majestic mountains, dense forests, and alpine meadows adorned with colorful wildflowers.

Keep an eye out for the park’s resident wildlife, which can often be spotted grazing or playing in their natural habitat.

Lucerne is one of my favorite places to visit in Switzerland and it is not to be missed. Sitting on the shores of Lake Lucerne, the city has a lot to offer .

It is home to one of the best preserved Medieval Old Towns in Europe, home to its narrow cobblestone streets, medieval architecture, colorful facades, fountains, and lots more.

A stroll across Chapel Bridge, one of Lucerne’s most iconic landmarks is a must. This covered wooden bridge, adorned with flowers, spans the Reuss River and offers stunning views of the lake and the surrounding mountains.

Don’t miss a visit to the impressive Lion Monument, a sculpture that commemorates the Swiss Guards who lost their lives during the French Revolution. The lion, carved into a rock face, is a powerful symbol of courage and sacrifice.

Lucerne is also home to the Richard Wagner Museum and the Swiss Museum of Transport , where you can delve into the country’s history and heritage.

With its stunning lakeside setting, historic charm, and rich culture, Lucerne is a special Swiss city.

Aletsch Glacier

As the largest glacier in the Alps, the Aletsch Glacier is a UNESCO World Heritage site that is simply mesmerizing.

Located in the Jungfrau region, the glacier is over 23 kilometers long and covers a total area of about 82 square kilometers – it is huge and one of the top UNESCO World Heritage Sites to see in Switzerland.

You can visit the Aletsch glacier via a hike or see it in all its glory by taking a cable car ride to the Eggishorn viewpoint .

From here, you’ll be treated to an unforgettable panoramic view of the glacier and the surrounding peaks – you’ll be surrounded by a sea of ice, with the jagged peaks of the Swiss Alps towering in the distance.

Lake Geneva

Lake Geneva is Europe’s largest alpine lake and is a stunning body of water that captivates visitors with its tranquil beauty.

Known as Lac Léman in French, this expansive lake stretches over 580 square kilometers, making it one of the largest lakes in Western Europe.

Lake Geneva is absolutely stunning with views into the Alps plus vineyards, and picturesque towns along its shores.

Take a boat cruise to explore the lake’s shores and visit the charming lakeside towns of Montreux and Vevey . In the summer, sunbathe and swim on one of its many beaches, or take to the water and enjoy paddle boarding, wakeboarding, and lots more.

Rhine Falls

The Rhine Falls is Europe’s largest waterfall and the sheer power of this waterfall is something everyone should experience at some point.

The falls cascade down a height of 23 meters and span a width of 150 meters pumping out an amazing 700 cubic meters of water per second.

This immense volume of water plunging over the falls creates a thunderous roar and a huge spray of mist. Taking a boat up close to the falls is the best way to experience just how much power the falls have.

Alternatively, follow the well-maintained pathways that lead to various viewpoints, allowing you to admire the falls from different angles.

The Rhine Falls is surrounded by stunning landscapes and there are picnic areas, restaurants, and more where you can relax and enjoy the view.

Nestled in the canton of Fribourg, the charming village of Gruyères is famous for its cheese and its well-preserved medieval architecture. The village is located on a hilltop, overlooking the surrounding countryside, and offers a peaceful retreat away from the bustling cities.

The main attraction in Gruyères is the Gruyères Castle , a magnificent fortress that dates back to the 13th century. Explore the castle’s rooms, including the Grand Council Chamber, the Knights’ Hall, and the chapel, and learn about the history of the region.

The castle also houses several museums, including the Gruyères Museum, where you can discover the traditions and craftsmanship of the area. After visiting the castle, take a stroll through the village’s cobblestone streets and soak in the medieval ambiance.

Gruyères is also renowned for its cheese production, and a visit to the La Maison du Gruyère is a must. This interactive museum takes you on a journey through the cheese-making process, allowing you to learn about the famous Gruyère cheese and even sample some.

Bern Old Town

The Old Town of Bern, a UNESCO World Heritage site, is a beautifully preserved medieval quarter that transports you back in time.

Explore the narrow streets and alleys, lined with sandstone buildings adorned with colorful flags, and take in the historical architecture. Be sure to see the Zytglogge , a medieval clock tower, and try to catch the clock’s hourly performance.

Stroll along the Kramgasse, Bern’s main street, and browse the boutiques, cafes, and markets that bring the Old Town to life.

The Bern Cathedral , with its stunning architecture and panoramic views from the tower, is a must-visit attraction as is the Aare River.

Lake Lugano

Lake Lugano is a hidden gem located in the Italian-speaking region of Switzerland Ticino. Surrounded by rolling hills, vineyards, and picturesque villages, the setting could not be better, and when you throw in Italian architecture and food, it is hard to beat.

The vibrant city of Lugano on the lake’s shores is a great place to visit with its lively waterfront promenade, lined with palm trees, boutiques, and cafes.

Enjoy a boat ride on the lake to see the panoramic views of the surrounding mountains and the glistening waters. Sunbathe on the beaches, swim, enjoy some fishing, sailing, or many other water sports – Lake Lugano offers so much.

For a touch of culture, go to the Museo d’Arte della Svizzera Italiana , which houses an impressive collection of Italian and Swiss art.

Head to the nearby Monte San Salvatore for a panoramic view that allows you to take in the beauty of the lake and the surrounding landscapes. It is a magical part of Switzerland.

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At Switzerland Travel Centre we create tailor-made trips using our unparalleled knowledge of the broad range of different experiences available in this beautiful country. Discover Switzerland's spellbinding scenery on some superb railway journeys, such as the world-famous  Glacier Express or the fantastic Bernina Express . We are sure to create a holiday that's perfect for you with our multitude of experience-packed railway offers and unique tours.

For individual products see our selection of  Swiss Travel Passes  which cover almost all railways in Switzerland along with buses and boats and our hotel-only platform with more than 2,000 fabulous Swiss hotels  to complement your travel plans.

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• figures for 2019
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• Recovery campaign

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The Board of Directors

Find out more about:, brigitta m. gadient.

President of Switzerland Tourism, President of the University of Applied Sciences Graubünden (FHGR), Vice President of the Swiss Red Cross

Catherine Mühlemann

Vice President of Switzerland Tourism, Media Entrepreneur, Executive Board Member Somedia AG

Jörg Arnold

Director of Storchen Zurich, Director of Widder Zurich, member of the Board of Directors of HotellerieSuisse, member of the Board of Directors of Zurich Tourism

Eric A. Balet

Deputy Director of Téléverbier SA, member of the Board of Directors of Swiss Cableways

Markus Binkert

CFO of Swiss International Airlines Ltd.

Marcus Caduff

Member of the Government Council (GR), Department of Economy and Social Services

Cornelia Mellenberger

Head of Long-Distance Services, Member of the Management Board Passenger Division (as of 19.08.2020)

Gilles Meystre

Member of the Board of Directors of GastroSuisse, President of GastroVaud and “Label Fait Maison”, member of the cantonal Parliament (VD)

Marcel Perren

Director of Lucerne Tourism (until 31.12.2020)

Aldo Rampazzi

President of Agenzia turistica ticinese SA

Stefan Roth

CEO, Owner of cbRoth GmbH

Thomas Steiner

CEO of Immotour GmbH

Anja Wyden Guelpa

Director of civicLab, independent board member

Resignations 2020

Jeannine Pilloud

Chairperson and CEO of Ascom Holding AG (until 18.08.2020)

Entries 2021

Damian Constantin

President of Conference of Regional Tourism Directors in Switzerland, Director of Wallis/Valais Promotion (as of 01.01.2021)

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The Switzerland Tourism Organisation

The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide, as part of its federal mandate.

“Always keep your vision in mind”

Brigitta M. Gadient took over as President of Switzerland Tourism in 2020 – at a time of great social and economic uncertainty.

Setting the right tone

In 2020, the world was turned on its head. There was a tremendous yearning to travel, but also uncertainty in equal measure. Suitable and well-timed marketing was needed.

In focus 2020

Global recovery campaign

Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.

Cities campaign stepped up

Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.

New umbrella campaign

Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.

In contact thanks to social media

Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.

This is the Annual Report 2020. You will find the Annual Report 2022 here .

Navigate to myswitzerland.com

Destinations

Your swiss holiday time.

Holiday destinations

Summer holiday destinations.

• Winter sports & ski resorts
• Family destinations

Attractions

Top attractions, unesco world heritage sites / biospheres.

• Travel by train, bus or boat
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Swiss Parks

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Experiences

Additional content about subnavigation experiences, family excursions, food & wine.

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Summer & Autumn

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Cross-country skiing

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Tobogganing

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• Christmas in Switzerland

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Experience Tour

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Mountain excursions

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About Switzerland

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Sustainability

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• Climate in Switzerland
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Inspiration Calendar

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The following content is heavily based on moving video content and mouse interactions. He is therefore not very accessible to screen readers. Short videos are displayed, sorted by month. Jump directly to the content overview

We need Switzerland.

Get inspired now!

Video and animations

• Lucerne Gateway to central Switzerland. Learn more
• Switzerland’s cities ... ... want to seduce you into discovering something new or experiencing something old in a new way. Learn more
• Chapel Bridge and Water Tower At the outflow of the river Reuss, a historic needle dam, built in 1860, regulates the water level of the lake. Learn more
• Giessbach Falls The Giessbach brook tumbles in 14 stages, over a length of 500 meters and out of the high valleys of the Faulhorn area down to Lake Brienz. Learn more
• Waterfalls You can feel the sheer force of the water as it thunders down into the depths. Learn more
• Swiss Historic Hotels Unique accommodation options from an unpretentious historic guesthouse to the luxurious grand hotel. Learn more
• Emmentaler AOP The king of Swiss cheese. Learn more
• Scenic nature Thanks to its unique geographical location at the heart of Europe, Switzerland is endowed with an extraordinary variety of scenic countryside. Learn more
• Rhine falls circular route The Rhine Falls are the centrepiece of this circular hike. Learn more
• The Rhine Falls By ship one can reach castles, the Rhine Falls Basin and even the mighty rock in the midst of the waterfall. Learn more
• Oeschinensee – gondola rail One of the most attractive and imposing mountain lakes, namely Oeschinensee, is reached by gondola rail from Kandersteg. Learn more
• Kandersteg Kandersteg is located at 1,200 meters in the Bernese Oberland and offers a fantastic view of the Blümlisalp Massif. Learn more
• Rivers and lakes Discover the most beautiful lakes, rivers, streams, waterfalls and gorges in our country. Learn more
• Chäserrugg – and the Churfirsten From Chäserrugg, the mightiest of the seven peaks of the Churfirsten mountain range, you can enjoy unsurpassed views into six countries.
• Wildhaus Nestled between the mighty Säntis massif and the seven Churfirsten peaks, the resorts of Alt St. Johann, Unterwasser and Wildhaus are among the highest-lying municipalities in Toggenburg. Learn more
• Ruinaulta - Switzerland's Grand Canyon 10,000 years ago, 10 billion cubic metres of rock thundered into the valley. Learn more
• On a raft through the Swiss Grand Canyon The Rhine gorge is among Switzerland’s most beautiful locations for rafting. Learn more
• Brissago The lowest and oldest part of the village is clustered around the beautiful Renaissance church of St. Peter and Paul, surrounded by centuries-old cypresses. Learn more
• Brissago - Ronco - Ascona Strong fragrance of mimosas, well-tended Palm Gardens and simply unsurpassable views of the deep-blue Lago (Lake) Maggiore.
• Around the Churfirsten This moderately challenging loop takes you to the Wildhaus ski resort along a minor, little-known road and skirts magnificent Lake Walen. Learn more
• Donkey trekking The first item on this special walk is “donkey knowledge” before everybody prepares their “own” donkey. Learn more
• La Gruyère The Gruyère region, with its rolling green landscape and the peaks of the Fribourg Pre-Alps, is home to the world-famous Gruyère cheese. Learn more
• HR Giger Museum As tourists savor a fondue outside on the square, the surreal works of H.R. Giger come alive inside the Château St. Germain castle. Learn more
• Fribourg Region The Pays de Fribourg is somewhat a world turned upside down: cold, limestone summits are found in the south and mild, even Mediterranean-like lakesides in the north. Learn more
• Viamala Gorge The Viamala is full of history and stories. 2000 years ago, the Romans passed through the gorge. Learn more
• Canyoning in the Viamala Gorge The tour is led by experienced guides who assist the visitors with this nature adventure.
• CabriO Stanserhorn Enjoying the wind in one’s face and the perfect view. Learn more
• Mountain railways The journey to the top is an attraction in itself, be it onboard a cogwheel train, a cable car or the world’s steepest funicular. Learn more
• Hiking and Äscher cliff restaurant Nowhere else in Switzerland is the change from the hilly landscape of Central Switzerland to the craggy alpine scenery so abrupt or impressive as in the Alpstein area. Learn more
• Ebenalp and Wildkirchli Already Neanderthal men were here where today a cableway sweeps visitors up. Learn more
• Montreux Riviera The town of Montreux nestles in a sheltered Lake Geneva bay, surrounded by vineyards and against the breathtaking backdrop of snow-covered Alps. Learn more
• Bern Cathedral The Bern Münster Cathedral of St. Vincent is the most impressive late-Gothic building in the city. Learn more
• City breaks City breaks are a brief escape from everyday life – and our Swiss Boutique Towns are perfect for the occasion. Learn more
• Bern Not many cities have managed to retain their historic features quite as successfully as Bern, the capital of Switzerland. Learn more
• Dream route Airolo - Gletsch From Airolo, the historic pass road snakes around hairpin bends up to the Gotthard. Learn more
• Swiss Alps Jungfrau-Aletsch The Jungfrau-Aletsch Region was chosen as the first Alpine UNESCO World Natural Heritage Site in 2001. Learn more
• Glaciers Venture out onto eternal ice and explore our country’s many glaciers. Learn more
• Oberhofen Castle - Living Museum and Park The castle, which dates back to the early 13th century, houses a living museum. Learn more
• Lake Thun Lake Thun is especially popular amongst sailors and windsurfers who appreciate the prevailing light breeze. Learn more
• Swimming in the Rhine through the historic old town Thousands of people cool off by leaping into the refreshing water during the warmer months of the year. Learn more
• Basel Home to 40 museums, the city of culture for connoisseurs has the highest concentration of museums in the country. Learn more
• Nationalpark Bike-Marathon In four one-day stages you experience the unique countryside on the National Park bike marathon route. Learn more
• Swiss parcs The Swiss parks are not just great spots for rest and relaxation, but also play a key role in the preservation of natural habitats. Learn more
• Geneva With its humanitarian tradition and cosmopolitan flair, the European seat of the UNO and headquarters of the Red Cross is known as the «capital of peace». Learn more
• Jet d'Eau In Geneva harbour, known as “La Rade”, this water jet up to 140 metres high is a real eye-catcher. Learn more
• Appenzell The village of Appenzell and the Canton of Appenzell Innerrhoden are situated in a singularly beautiful landscape of rolling hills. Learn more
• Appenzeller® Cheese The country’s spiciest cheese has been made by hand in the same way for more than 700 years. Learn more
• Alpine Panorama Route The Alpine Panorama Route crosses the northern Alpine foreland with its many passes and gorges, tradition-rich culture, settlements and mountain farms. Learn more
• Hallwilersee Like the Baldeggersee lake a little further south, Lake Hallwil is located in the Seetal, a north-south valley that leads from the Lucerne hinterland to Lenzburg. Learn more
• Monte Generoso At the southern end of Lake Lugano is the 1,701 metre high Monte Generoso. Learn more
• Via Albula/Bernina Through moorland and Alpine pastures to the Berninapass. One highlight follows another. Learn more
• Autumn The forests reveal a wonderful palette of colours, leaves crunch underfoot and you can already imagine the wonderful seasonal dishes that await. Learn more
• Lavaux, Vineyard Terraces The natural, cultural and culinary highlights of this area are definitely well worth a visit. Learn more
• Jura Crest Trail The undisputed highlight of this tour across an extensive grazing area is Mont Tendre, the highest point in the Swiss Jura. Learn more
• Zug Zyt Tower, which offers a magnificent view of the Old Town, the Zug Mountain and Lake Zug, is the city's landmark. Learn more
• Zug Castle Museum With its many nooks and crannies, Zug Castle has been home to the museum of cultural history for the city and the Canton of Zug since 1983. Learn more
• Creux du Van – Natural Spectacle Impressive 160 meter high vertical rock faces surround a four kilometer long and over one kilometer wide valley basin. Learn more
• Val de Travers The Val de Tavers is characterised by the watch industry and extends from Lake Neuenburg across the Jura all the way to the French border. Learn more
• LAC Arte e Cultura The building by Ticino architect Ivano Gianola offers visitors art across 2500 square metres Learn more
• Lugano With Mediterranean flair, Lugano offers all the advantages of a world-class city, combined with the cachet of a small town. Learn more
• Art & culture Switzerland is brimming with cultural surprises. Learn more
• Fribourg / Freiburg Over 200 unique Gothic facades from the 15th century impart incomparable medieval charm to the Old Town. Learn more
• Cathedral of St. Nicholas Climb the 368 steps and you will be rewarded with an unforgettable view of the town of Fribourg. Learn more
• Val Calnègia It can only be reached on foot, but the reward in the form of a submerged creek, unusual buildings and spectacular scenery is well worth the effort. Learn more
• Rochers-de-Naye: mountain with a view No two worlds could contrast more than those at the beginning and the end of the thrilling train ride from lively, sophisticated Montreux to the austere summit of Rochers-de-Naye.
• Schwarzsee The vacation region around the Black Lake and in the Eastern Freiburg Pre-Alps (Voralpen) is well-known for its authenticity and its wild, romantic natural landscape. Learn more
• Zurich The cosmopolitan city by the water combines creative urban life with nature in all its glory. Learn more
• Zürich West In the last 10 years the industrial wasteland to the west of Zurich has grown into a new bright lights district. Learn more
• Patinoire du Flon Lausanne The ice rink in Flon is a great place for outdoor ice skating. Learn more
• Europe’s highest suspension bridge The suspension bridge stretches spectacularly from one rock face to the other. Learn more
• Hikes to suspension bridges Thrills over the abyss Learn more
• Freestyle Academy In Europe’s first Freestyle Indoor Base, jumps and tricks can now be practiced all year. Learn more
• rockresort From bed to board. Learn more
• Panorama view Sweeping views extend from part of Lake Lucerne as far as the Black Forest. Learn more
• Gstaad Gstaad attracts a charming mix of visitors. Learn more
• Gstaad Saanenland ... ... a highlight on the Grand Tour of Switzerland. Learn more
• Snow and piste report Daily updated information on 250 winter sports stations. Learn more
• Matterhorn – Symbol for Switzerland The Matterhorn and Switzerland are inseparably linked to each other. Learn more
• Zermatt The vacation destination is a car-free zone and has preserved its original character. Learn more
• Bernina Express Fresh mountain air and stunning views from the Albula and Bernina rail lines. Learn more
• Train, Bus, Boat – Grand Train Tour The way of travelling that is as exciting as it is relaxing. Learn more
• St. Gallen The compact metropolis of eastern Switzerland between Lake Constance and Appenzellerland with a charming, traffic-free old town. Learn more
• St. Gallen Abbey District In St. Gallen you'll find history at every turn. Learn more
• Saas-Fee 13 four thousand meter peaks surround the glacier village, which is located at an altitude of 1800 meters above sea level. Learn more
• Jungfraujoch On the Top of Europe: A visit to the Jungfraujoch puts a jewel in the crown of any visit to Switzerland. Learn more
• Crans-Montana Sun-drenched plateau high above the Rhone Valley. Learn more
• Albert Heim Hut The views of the Galenstock and the crystalline rock-climbing routes are stunning.
• Rigi Kaltbad Swiss Quality Hotel Enjoy the hospitality in an inspiring alpine setting. Learn more
• Highland hike from Rigi-Kaltbad to Urmiberg The highland tour from Kaltbad via the Scheidegg to Urmiberg can only be described as absolute top!

Video control

• Neuhausen am Rheinfall
• Unterwasser
• Brissago Island
• Gruyère Pays-d'Enhaut Regional Nature Park
• Wasserauen Ebenalp
• Aletsch Arena
• Monte Generoso and Valle di Muggio
• Albulatal / Bergün
• Lavaux, Vineyard Terraces
• Jura & Three-Lakes
• Fribourg / Freiburg
• Stoos – Fronalpstock

Jungfraujoch

• Crans-Montana
• Lucerne Lucerne
• Brienz Brienz
• Emmental Emmental
• Neuhausen am Rheinfall Neuhausen am Rheinfall
• Kandersteg Kandersteg
• Unterwasser Unterwasser
• Flims Flims
• Brissago Island Brissago Island
• Wildhaus Wildhaus
• Gruyère Pays-d'Enhaut Regional Nature Park Gruyère Pays-d'Enhaut Regional Nature Park
• Viamala Viamala
• Stans Stans
• Wasserauen Ebenalp Wasserauen Ebenalp
• Montreux Montreux
• Airolo Airolo
• Aletsch Arena Aletsch Arena
• Basel Basel
• Zernez Zernez
• Geneva Geneva
• Appenzell Appenzell
• Seengen Seengen
• Monte Generoso and Valle di Muggio Monte Generoso and Valle di Muggio
• Albulatal / Bergün Albulatal / Bergün
• Lavaux, Vineyard Terraces Lavaux, Vineyard Terraces
• Jura & Three-Lakes Jura & Three-Lakes
• Noiraigue Noiraigue
• Lugano Lugano
• Fribourg / Freiburg Fribourg / Freiburg
• S. Carlo S. Carlo
• Veytaux Veytaux
• Schwarzsee Schwarzsee
• Zurich Zurich
• Lausanne Lausanne
• Engelberg Engelberg
• Stoos – Fronalpstock Stoos – Fronalpstock
• Gstaad Gstaad
• Zermatt Zermatt
• Engadin Engadin
• St. Gallen St. Gallen
• Saas-Fee Saas-Fee
• Jungfraujoch Jungfraujoch
• Crans-Montana Crans-Montana
• Andermatt Andermatt
• Apr Lucerne
• Apr Emmental
• Apr Neuhausen am Rheinfall
• May Kandersteg
• May Unterwasser
• May Brissago Island
• Jun Wildhaus
• Jun Gruyère Pays-d'Enhaut Regional Nature Park
• Jun Viamala
• Jul Wasserauen Ebenalp
• Jul Montreux
• Aug Aletsch Arena
• Sep Appenzell
• Sep Seengen
• Sep Monte Generoso and Valle di Muggio
• Oct Albulatal / Bergün
• Oct Lavaux, Vineyard Terraces
• Oct Jura & Three-Lakes
• Nov Noiraigue
• Nov Fribourg / Freiburg
• Nov S. Carlo
• Dec Veytaux
• Dec Schwarzsee
• Dec Lausanne
• Jan Engelberg
• Jan Stoos – Fronalpstock
• Feb Zermatt
• Feb Engadin
• Feb St. Gallen
• Feb Saas-Fee
• Mar Jungfraujoch
• Mar Crans-Montana
• Mar Andermatt

List Inspiration Calendar

Something happens in a video. A bird's eye view of the beauty of Switzerland.

• Schloss Hallwyl

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The most scenic road trip

Wine Tourism

Hikes: hiking & trekking, autumn: holidays and excursions, matterhorn (4,478 a.s.l.) - symbol for switzerland.

The Matterhorn and Switzerland are inseparably linked to each other. The pyramid shaped colossus of a mountain, which is very difficult to climb, is said to be the most-photographed mountain in the world. The Klein-Matterhorn ("Little Matterhorn"), which can be reached via a funicular, lies adjacent to the Matterhorn.

The Rhine Falls

To stand high above Europe's largest waterfall, feeling the roar and vibration of the water over one's entire body - this can be experienced at the Rhine Falls near Schaffhausen. By ship one can reach castles, the Rhine Falls Basin and even the mighty rock in the midst of the waterfall.

On the Top of Europe: A visit to the Jungfraujoch puts a jewel in the crown of any visit to Switzerland.

Château de Chillon

Chillon Castle is located on a rock on the banks of Lake Geneva. The water castle is the most visited historic building in Switzerland. For nearly four centuries Chillon was the residence and profitable toll station of the Counts of Savoy.

Creux du Van

"Creux du Van", a natural rock arena of immense proportions, is located at the border of the cantons of Neuenburg and Vaud. Impressive 160 meter high vertical rock faces surround a four kilometer long and over one kilometer wide valley basin.

Aletsch - the Largest Alpine Glacier

Incredibly immense, incredibly beautiful: the Large Aletsch Glacier is the Alps' mightiest ice flow. And the most popular, for it is easily accessible and is ideally situated for extensive hikes, winter sports and special nature excursions.

Swiss Museum of Transportation

Switzerland’s most visited museum showcases the past, present and future of mobility with interactive and varied exhibits. In addition to the museum, unique attractions found nowhere else in Switzerland, such as the film theatre, planetarium, Swiss Chocolate Adventure and Media World, are just waiting to be discovered.

Ruinaulta - Switzerland's Grand Canyon

The Ruinaulta owes its existence to the Flimser landslide 10,000 years ago, when 10,000 million cubic meters of rock thundered into the valley. The canyon-like ravine in the Vorderrhein Valley can be reached on foot, across the water, by train or by bike.

• until 20 Apr Swiss Artists' Exchange 2024 Thun, 17.04. - 20.04.2024
• until 21 Apr OFFA – 46. Frühlings- und Trendmesse St. Gallen, 17.04. - 21.04.2024
• until 28 Apr Von Gerhard Richter bis Mary Heilmann Winterthur
• until 26 May Frederick Kiesler - Us, You, Me Zug
• until 28 Apr Annual exhibition of the artists of Grisons Chur
• From 19 Apr Bscene – Das Basler Musikfestival Basel, 19.04. - 20.04.2024
• 21 Apr 34th International Spring Snow Festival Samnaun, 21.04.2024
• 21 Apr Zurich Marathon Zurich, 21.04.2024

We need Switzerland

Hotel Pilatus-Kulm, Kriens Seminar Winter Special

Price per person in double room valid: 18.04.2024 - 30.04.2024

Hotel Säntispark, Abtwil (Gaiserwald) Seminar day package special

Without overnight stay valid: 18.04.2024 - 31.12.2024

Oberalp Hike: Four Headwaters Trail

Price per person in double room valid: 18.04.2024 - 31.12.2024

Hotel Euler, Basel Meet 10, Pay 9 Seminar Special

Lecrans hotel & spa, crans-montana 3 for 2.

Price per double room valid: 18.04.2024 - 08.05.2024

Lucerne Wanderferien Waldstätterweg & Weg der Schweiz

Montreux cycling holidays: lakes route lake geneva - lucern, vaduz hike: via alpina eastern switzerland, boutique hotel beau-séjour & spa, champéry treat yourself to a relaxing break.

Price per double room valid: 18.04.2024 - 31.05.2024

Zurich Cycling holidays Swiss "Schoggi"-Tour

Expert tips.

Discover the most beautiful hikes now. Switzerland is all about active recovery in pristine nature.

Swiss mountain railways take visitors to magnificent views as well as delightful and relaxing stays.

Spring in the city

Goodbye to the long winter months – it’s time to welcome the spring. Now it’s time to recharge your batteries, catch the sun’s rays and enjoy the fresh air. Switzerland’s cities are also in full bloom, showcasing spring’s awakening.

City oases in bloom

It is not just nature that awakens in spring – Switzerland’s towns and cities also wake from their winter slumber. Parks and gardens transform the urban centres, invigorating them with life. Roses, tulips and daffodils make this time of year particularly stunning.

Wellness with a clear conscience

Sustainable wellness: As the days start getting shorter, the weather outside gets colder and snow starts to fall, many people are drawn to soothing wellness facilities. However, there is no denying that whirlpool baths, saunas and relaxation in quiet surroundings involve the consumption of a great deal of thermal energy. By taking many steps, both large and small, these Swiss flagship spas show just how important and effective commitment to green principles is for our environment.

Panorama trains delight with large windows, mountain and lake views and other scenic attractions.

More experiences

Winter holidays, ski & snowboarding vacation, winter: excursions & destinations, winter walking, wellness & spa hotels, snowshoe trails, advertisement.