china tourism 2024

China’s Outbound Tourism Rebounds with Visa-Free Boom and Surge in Middle East Travel

Peden Doma Bhutia , Skift

March 26th, 2024 at 10:57 AM EDT

2024 may be the first “back to normal" year for China's outbound travel since the pandemic, and Chinese tourists are leaning towards destinations with simpler visa processes.

Peden Doma Bhutia

Chinese outbound tourism is steadily rebounding from the effects of the pandemic, with projections indicating a return to pre-pandemic levels by the end of 2025.

Research conducted by Dragon Trail International suggests that China’s outbound tourism is expected to reach approximately 80% of pre-pandemic levels by the end of this year.

According to China’s Ministry of Culture and Tourism, there were 3.6 million outbound trips taken during the Chinese new year period, which is just 57% of 2019’s 6.3 million trips.

The United Arab Emirates (UAE) is emerging as a key destination for Chinese travelers, alongside traditionally popular outbound markets like Thailand and Malaysia, according to data from online travel agencies Ctrip, Tongcheng, Tuniu, Mafengwo, and Zuzuche.

“The UAE’s visa-free policy for Chinese visitors, coupled with robust flight connections, contributes to its appeal,” said Sienna Parulis-Cook, director of marketing and communications of Dragon Trail.

Chinese actress Liu Yifei was appointed as the tourism ambassador for UAE capital, Abu Dhabi, last year. The Abu Dhabi Department of Culture and Tourism showcased a promotional video featuring Liu on China’s equivalent of Twitter, Weibo. In a week, the video garnered 7.9 million views and was shared 32,000 times.

Mafengwo’s list of top 20 outbound destinations with increasing demand for Chinese New Year compared to one year earlier includes the UAE, Saudi Arabia, Qatar, Egypt, and Morocco. All of these five countries offer visa-free entry or visas on arrival to Chinese citizens.

Qunar reported that outbound orders for the UAE, Egypt, and Morocco were three times higher than the year before, with a 10-fold increase for Dubai.

Fliggy reported that travel orders for Egypt increased by 15 times year on year. And Zuzuche’s top 10 outbound destinations with the highest growth rates for car rentals included Abu Dhabi and Riyadh.

Research by Oxford Economics suggests that outbound travel from China will nearly double in 2024 compared to the previous year, with the Middle East expected to lead the global recovery in Chinese inbound tourism.

ForwardKeys’ data indicates that Chinese arrivals to the Middle East have already surpassed 2019 levels, with Cairo experiencing a notable increase in arrivals.

The Arabian Travel Market in Dubai taking place from May 6 anticipates twice the number of Chinese exhibitors and travel professionals, compared to its 2019 show.

Visa Relaxation

Furthermore, the relaxation of visa requirements in Singapore, Malaysia, and Thailand has also contributed to increased Chinese tourist arrivals during the Chinese New Year break, as noted by Dragon Trail.

“While 2023 was the year when China reopened following the Covid-19 pandemic lockdown, it was only in 2024 that the country celebrated its first Chinese New Year with no pandemic-related restrictions on outbound travel,” Cook said.

During the recent Chinese New Year period, data from Tourism Authority of Thailand showed that over 1 million international tourists visited Thailand, of which more than 200,000 were from China.

Average spending by Chinese tourists increased by 15% from 2019 and the top visited cities in Thailand were Bangkok, Phuket, Chonburi, Chiangmai and Krabi.

Similarly, Singapore and Malaysia saw a surge in travel bookings following the implementation of visa-free policies.

Online travel agency Qunar reported that bookings for travel to Singapore were 29 times greater than in 2023, with bookings to Malaysia up by 20 times.

Flight data reported by ForwardKeys showed a 24% year-on-year growth for Chinese arrivals to Kuala Lumpur.

The Next Big Holiday Season

While outbound trips taken during the new year period were just 57% of 2019 numbers, the domestic trips this year, surpassed pre-pandemic levels by 19%.

Looking ahead, the upcoming five-day Labor Day holiday that begins from May 1 and the summer travel season are expected to further drive Chinese outbound tourism, with summer being the most popular time for international travel, according to Tongcheng.

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Tags: asia monthly , chinese tourism , Chinese tourists , ctrip , fliggy , thailand , tongcheng travel , tourism authority of thailand , visa waiver

Photo credit: The United Arab Emirates emerges as a popular destination for Chinese travelers. Unsplash

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China Tourism Board - Updated 2024/2025 China Travel News

Dreaming of Great Wall walks, panda encounters, and vibrant megacities? China awaits! But before you book your flight, stay informed with the latest travel news from the Land of the Dragon. This page is your one-stop shop for everything you need to know about current policies, destinations, events, and trends to ensure a smooth and fulfilling journey.

What Awaits You Here:

● Fresh insights on visa updates, entry requirements, and border regulations. Know before you go with the latest information on visa exemptions, testing requirements, and any changes affecting your specific travel plans.

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There will be sudden snowfall and strong winds in Huashan Scenic Area this week

Update Date: February 19, 2024

Dear tourists! According to the latest weather forecast, there will be sudden snowfall and strong winds in Huashan Scenic Area this week. In order to ensure safety, the scenic area will take timely control measures such as traffic control and closure according to the weather changes. Please pay attention to the weather and latest information of the scenic area in time, arrange your itinerary reasonably, and travel rationally.

Scenic Area Consultation Hotline: 0913-8376888 0913-8375999

Harbin Ice and Snow World, China Snow Town and many other ice and snow scenic spots have been closed

Update Date: February 18, 2024

Attention! (1) Due to rising temperatures and strong winds, the Harbin Ice and Snow World, China Snow Town and many other ice and snow scenic spots have been closed since February 15th, 2024. (2) The estimated time for the 2025 Harbin International Ice and Snow Festival is from late December 2024 to mid-February 2025. (3) Due to the unpredictable weather changes in the later stages of the Ice and Snow Festival, it is recommended to arrange your trip as early as possible.

30 days visa free for Singaporean passport holders - officially came into effect on February 9, 2024

Update Date: February 9, 2024

On January 25, 2024, representatives of the Government of the People's Republic of China and the Government of the Republic of Singapore signed the Agreement between the Government of the People's Republic of China and the Government of the Republic of Singapore on Mutual Visa Exemption for Holders of Ordinary Passports in Beijing. The agreement has officially came into effect since February 9, 2024 (Chinese New Year's Eve). Currently, holders of ordinary passports from both sides will be able to enter the other country visa-free for tourism, family visits, business and other private matters, and stay for no more than 30 days. Those who enter the other country to engage in activities that require prior approval, such as work and news reporting, and those who intend to stay in the other country for more than 30 days, must apply for the corresponding visa before entering the other country.

The agreement is a significant step forward in the relationship between China and Singapore. It will facilitate people-to-people exchanges between the two countries and boost tourism and economic cooperation.

Booking of flights and hotels , China itineraries or invitation letters are not required for application of Tourist Visa for U.S.

Update Date: January 28, 2024

On January 28, 2024, China and Thailand signed the Agreement on Mutual Visa Exemption for Holders of Ordinary Passports, which will officially come into effect on March 1. The scope of full visa exemption includes not only diplomatic passports, official passports, and official ordinary passports, but also ordinary passports. For two countries or regions that have concluded a visa exemption agreement, as long as their citizens hold valid passports or international travel documents as specified in the agreement, they can enjoy a visa-free stay of usually 30 days in the other country or region

15 Days Visa Exemption Policy for Six Countries Including France, Germany, Italy, the Netherlands, Spain, and Malaysia.

Update Date: November 24, 2023

To facilitate high-quality development and promote a high level of openness for the convenience of the exchange of people between China and other countries, China has decided to pilot an expansion of unilateral visa exemptions. This policy applies to individuals holding ordinary passports from six countries: France, Germany, Italy, the Netherlands, Spain, and Malaysia. From December 1, 2023, to November 30, 2024, nationals from these aforementioned countries, holding ordinary passports, visiting China for purposes such as business, tourism, family visits, or transit for a duration not exceeding 15 days, will be exempt from the visa requirement for entry. This initiative aims to enhance the efficiency and quality of interactions between China and foreign nationals, fostering a conducive environment for development and international cooperation.

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• INSTITUTIONS

China's tourism market got off to a robust start in 2024, with the just-concluded New Year's Day holiday witnessing a surge in travel to domestic and overseas destinations, surpassing pre-pandemic levels in both visitor numbers and revenue.

During the three-day break from Saturday to Monday, domestic destinations welcomed 135 million visitors, up 155.3 percent year-on-year, the Ministry of Culture and Tourism said on Monday. The figure marked a 9.4 percent increase compared with 2019, before the COVID-19 pandemic disrupted travel.

Meanwhile, tourism-related revenue soared 200.7 percent year-on-year to over 79.7 billion yuan ($11.23 billion). Notably, this figure also stands 5.6 percent higher than that recorded in 2019, consolidating the industry's full recovery by exceeding pre-pandemic performance.

Inbound and outbound tourism also experienced a strong rebound during the holiday. According to the National Immigration Administration, departures and entries totaled about 5.18 million in the three-day period, a 4.7-times rise year-on-year and reaching the same level of that in 2019.

Figures from travel agencies also reflected this trend. Travel portal Trip.com Group said domestic travel bookings for the holiday increased 168 percent year-on-year on its platform while outbound travel bookings surged 388 percent year-on-year.

"The tourism market has shown great vitality during this holiday and long-distance travel has made remarkable growth. Coastal cities such as Sanya in Hainan and Xiamen in Fujian, as well as other southern destinations such as the Guangxi Zhuang autonomous region and Yunnan all performed well during this holiday," said Qiao Chengwei, director of travel portal Tuniu's domestic tourism department.

Among the popular destinations, areas with snow and ice scenery overwhelmingly won travelers' favor during the holiday, according to travel agencies.

For example, Harbin Ice and Snow World in Heilongjiang province — famous for snow views and ice sculptures — suspended its ticket sales on Sunday, the second day of the holiday, due to overwhelming demand.

Tujia, a homestay platform, said that more than 90 percent of Harbin's homestays available on the platform had been snapped up for the holiday. Other cities in the province, including Daqing, Jiamusi and Mudanjiang also saw their homestay bookings surge — ranging from five to 10 times from the same period in the previous year, thanks to the popularity of snow and ice tourism.

Overseas trips also saw a spike during the three-day break, especially to places with firework shows and concerts organized to welcome the new year.

Trip.com Group said overseas travel bookings rose by nearly four times from the same period of previous year and flight bookings to overseas destinations during the holiday increased by 265 percent year-on-year.

According to the online travel agency Qunar, the Hong Kong and Macao special administrative regions, Kuala Lumpur, Bangkok and Tokyo were the top choices for overseas trips.

"In Hong Kong and Macao, hotel rooms with a view of the fireworks shows on Sunday night were most popular, and these rooms were all booked one month ahead of the holiday," said Qunar.

On Monday, the China Tourism Academy estimated that domestic tourism will see remarkable growth both in visitor numbers and revenue in 2024.

According to a report released by the academy on Monday, China will see domestic visits reaching over 6 billion and tourism-related revenue exceeding 6 trillion yuan ($841 billion) in 2024. The confident prediction is based on the good recovery of supply chains of tourism services and the tourism economy in 2023.

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China’s growing appetite for global travel, setting stage for strong recovery in 2024

IPK’s latest survey highlights a resurgence in China’s travel ambitions, particularly towards Europe, signaling strong recovery prospects for 2024.

IPK ’s findings from its latest surveys reflect a distinctly positive trend: China’s lust for travel is currently greater than in any of the two travel plan surveys carried out over the past two years. China’s growing desire for more international trips over the next 12 months is laying a solid foundation for a strong recovery in 2024. That was also the message that emerged from ITB China which recently concluded in Shanghai. Following the break due to the pandemic, the event gathered 10,000 attendees from the Chinese and global travel industry live in Shanghai.

Compared with 2019, Chinese outbound travel still lags massively behind globally, with no recovery in sight yet. Whereas in 2019 China was the world’s fourth largest source market with around 70 million outbound trips, in 2022 it was overtaken by numerous markets with much better recovery rates. Sustained and tight travel restrictions have resulted in significantly slowing the recovery.

Keen travel plans over the next 12 months

The findings of IPK’s latest travel survey show that China’s lust for travel is back: around 50% of interviewees aim to travel abroad over the next 12 months, and if possible more often than in the past. A further 44% want to take as many foreign trips as they used to, while only single-digit percentages of respondents intend to take fewer outbound trips or none at all. Compared with previous surveys this represents a significant trend towards more outbound trips and reflects an increasing desire to travel in China’s outbound travel market.

Europe tops the list of favourite destinations

With regard to their travel plans over the next 12 months, Chinese travellers’ preferred destinations are likely to be in Europe, followed by trips within Asia. Over the same period travel to America will remain a less frequent choice, due to a lack of flight options on the one hand and geopolitical reasons on the other. For 6% of the interviewees trips within China are the only realistic choice. Compared with previous surveys there is a positive trend towards European destinations, whereas at the beginning of the year neighbouring countries topped the list. The main reasons for this are longing for faraway destinations and the market catching up again after Europe was all but inaccessible over the past three years.

Big demand for cultural travel

Over 80% of the Chinese interviewees intend to holiday abroad over the next 12 months. Compared with a survey at the beginning of the year this represents an increase in holiday plans. Within the holiday segment, the focus among Chinese travellers over the next 12 months is clearly on cultural trips. Thus, 60% are planning a round trip abroad. A further 44% intend to take city breaks. Together with the manifest high interest in trips to Europe, this means the chances for Europe’s cultural destinations making a comprehensive recovery are very good. However, compared with the last survey, China’s growing desire for sun and beach holidays over the next 12 months must also be taken into account.

Above-average interest in business travel

As before the pandemic, foreign business trips are an important market. Thus, around 30% of the Chinese respondents are planning a business trip abroad over the next 12 months. Compared with previous surveys the figures here are stable, while also far higher than the global average. Within the business trip segment, there is also a clear trend towards MICE travel. As in the past, VFR travel and other private trips will not significantly impact the Chinese outbound travel market over the next 12 months.Changes in travel behaviour mainly due to financial reasons

Looking at the bigger picture, the question naturally also arises as to how pandemic-related restrictions and the significant decline in travel over the last three years will impact Chinese travel behaviour. In the IPK surveys the interviewees say that in future they intend to save on travel expenses by travelling in off-peak periods and shortening their stay. That way they intend to offset the significant increases in airfares that have resulted due to the lack of flights.

A further 25% of the respondents would like to save money on accommodation in future. Nevertheless, over 80% are planning to stay in hotels on foreign trips over the next 12 months. Other overnight options such as holiday homes and apartments also report increased demand. Overall, Chinese travellers’ expenses are still very high and substantially above the global average.

Overall positive outlook for 2024 despite various obstacles

China’s lust for travel, due among other things to the market catching up, the current and successive lifting of many travel restrictions, and the fact that visas are being issued again for important destinations, is setting the tone for a gradual recovery of China’s outbound travel market. According to IPK surveys, the positive trend in this outbound travel market will continue over the next 12 months, so that in the medium term there is a good chance of the market returning to 2019 levels in the foreseeable future. However, this process will take longer than in the large source markets of Europe and North America. The geopolitical impact on the issuing of visas and the slow growth of flight availability, coupled with high prices due to the closure of Russian air space, will to some extent dampen China’s lust for travel.

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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China’s projected 2024 outbound travel boom, airlines double down

What happened

Although there was much ado about China’s international travel reopening at the start of 2023, the big rebound didn’t materialize as hoped. At the start of 2024, however, multiple analysts predict ‘out of the park’ growth in outbound travel from China this year.

Oxford Economics outlines predictions that China’s 2024 international trips will roughly double compared to 2023 figures, but remain 22% below 2019's volumes. Reports project that a full recovery to pre-pandemic levels will occur in 2025, and that the Middle East is the region that will recover its Chinese tourism first. The opportunity for luxury travel there seems particularly promising.

British Airways and Cathay Pacific Airways are both making significant strides to capitalize on this predicted resurgence.

In response to growing demand for upscale leisure experiences between China and the UK, British Airways is poised to double its Chinese cabin crew to 100, with staff split between Beijing and Shanghai.

Meanwhile, Cathay Pacific Airways is welcoming 100 new cabin crew members from mainland China . The airline is laying the groundwork for a grand vision – to seamlessly blend 1,500 mainland talents into its global workforce by 2025. Cathay's Director of Service Delivery, Mandy Ng says that the move will enhance staff diversity and was an obvious step for the airline.

The Jing Take

With projections of a China travel boom, both airlines' moves are telling.

The commitment seems to be there to meet the needs of China's travelers and we see the retail and hospitality sectors in China’s favorite destinations responding in kind. The adoption of more mainland and Mandarin-speaking talent into global teams is more than just operational enhancement; but also an alignment with the cultural and service expectations of one of the world's most lucrative tourism markets.

If 2024 goes as analysts predict, this year it is poised to mark a remarkable rebound in China's travel sector, as pent-up demand and increasing consumer confidence fuel a resurgence in both domestic and international travel.

With the easing of travel restrictions last year and a reinvigorated interest in luxury and experiential travel since, industry forecasts suggest a significant uptick in travel activities for China’s wealthy too. Airlines and hospitality brands are adjusting their operations to serve the contingent.

This resurgence is not just a recovery, however, but a transformative phase as many returning travelers do so much changed. Different travel trends, shopping preferences, lifestyles and consumer preferences are now driving what they want.

To fully capitalize on the return of the world’s largest tourism market as well as the highest spenders (according to a study by WTTF, The Bicester Collection and the Hong Kong Polytechnic University) the smartest tourism boards, retailers, hospitality and airline outfits around the world will be carefully tracking what these have become.

Outlook for China tourism 2023: Light at the end of the tunnel

China is now removing travel restrictions rapidly, both domestically and internationally. While the sudden opening may lead to uncertainty and hesitancy to travel in the short term, Chinese tourists still express a strong desire to travel. And the recent removal of quarantine requirements in January 2023 could usher in a renewed demand for trips abroad.

Domestically, there are already signs of strong travel recovery. The recent Chinese New Year holidays saw 308 million domestic trips, generating almost RMB 376 billion in tourism revenue. 1 China’s Ministry of Culture and Tourism. This upswing indicates that domestic travel volume has recovered to 90 percent of 2019 figures, and spending has bounced back to around 70 percent of pre-pandemic levels. 2 McKinsey analysis based on China’s Ministry of Culture and Tourism data.

This article paints a picture of Chinese travelers and their evolving spending behaviors and preferences—and suggests measures that tourism service providers and destinations could take to prepare for their imminent return. The analyses draw on the findings of McKinsey’s latest Survey of Chinese Tourist Attitudes, and compare the results across six waves of surveys conducted between April 2020 and November 2022, along with consumer sentiment research and recent travel data.

From pandemic to endemic

By January 8, 2023, cross-city travel restrictions, border closures, and quarantine requirements on international arrivals to China had been lifted. 3 “Graphics: China’s 20 new measures for optimizing COVID-19 response,” CGTN, November 15, 2022; “COVID-19 response further optimized with 10 new measures,” China Services Info, December 8, 2022; “China reopens borders in final farewell to zero-COVID,” Reuters, January 8, 2023. This rapid removal of domestic travel restrictions, and an increase in COVID-19 infection rates, likely knocked travel confidence for cross-city and within-city trips. Right after the first easing of measures, in-city transport saw a marked drop as people stayed home—either because they were ill, or to avoid exposure. Subway traffic in ten major cities in mainland China fell and then spiked during Chinese New Year in February. Hotel room bookings also peaked at this time.

Domestic airline seat capacity experienced a minor rebound as each set of restrictions was lifted—suggesting a rise in demand as airlines scheduled more flights. Domestic capacity fluctuated, possibly due to the accelerated COVID-19 infection rate and a temporary labor shortage. International seat capacity, however, continued to climb (Exhibit 1).

By Chinese new year, China was past its infection peak—and domestic tourism recovered strongly. For instance, Hainan drew 6.4 million visitors over Chinese New Year (up from 5.8 million in 2019) and visits to Shanghai reached 10 million (roughly double 2019 holiday figures). 4 China’s Ministry of Culture and Tourism. Overall, revenue per available room (RevPAR) during this period recovered and surpassed pre-pandemic levels, at 120 percent of 2019 figures. 5 STR data. Outbound trips are still limited, but given the pent-up demand for international travel (and the upswing in domestic tourism) the tourism industry may need to prepare to welcome back Chinese tourists.

Tourism players should be ready for this; the time to act is now.

A demand boom is around the corner—Chinese tourists are returning soon

Before the pandemic, Chinese tourists were eager travelers. Mainland China had the largest outbound travel market in the world, both in number of trips and total spend. 6 World Tourism Organization (UNWTO) Tourism dashboard, Outbound tourism ranking. In 2019, Mainland Chinese tourists took 155 million outbound trips, totaling $255 billion in travel spending. 7 China’s Ministry of Culture and Tourism. These figures indicate total outbound trips, including to Hong Kong and Macau. China is also an important source market for some major destinations. For instance, Chinese travelers made up 28 percent of inbound tourism in Thailand, 30 percent in Japan, and 16 percent of non-EU visitors to Germany. 8 United Nations World Tourism Organization (UNWTO) database.

Leisure travel was the biggest driver of China’s outbound travel, representing 65 percent of travelers in 2019. In the same year, 29 percent of travelers ventured out for business, and 6 percent journeyed to visit friends and relatives. 9 Euromonitor International database.

Our most recent Survey of Chinese Tourist Attitudes, conducted in November 2022, shows that Chinese tourists have retained their keen desire to explore international destinations. About 40 percent of respondents reported that they expect to undertake outbound travel for their next leisure trip.

Where do these travelers want to go?

The results also indicate that the top three overseas travel destinations (beyond Hong Kong and Macau) are Australia/New Zealand, Southeast Asia, and Japan. Overall, respondents show less interest in travel to Europe than in previous years, down from 7 percent to 4 percent compared to wave 5 respondents. Desire to embark on long-haul international trips to Australia/New Zealand increased from 5 percent to 7 percent, and North American trips from 3 percent to 4 percent since the last survey. The wealthier segment (monthly household income over RMB 38,000) still shows a high interest in EU destinations (13 percent).

There are stumbling blocks on the road to recovery

While travel sentiment is strong, other factors may deter travelers from taking to the skies: fear of COVID-19; the need for COVID-19 testing which can be expensive; ticket prices; risk appetite of destination countries; and getting a passport or visa.

Chinese travelers may favor domestic trips, even if all outbound travel restrictions are removed, until they feel it is safe to travel internationally. A COVID-19-safe environment in destination countries will likely boost travelers’ confidence and encourage them to book trips again. 10 “Long-haul travel barometer,” European Travel Commission, February 1, 2023.

Travel recovery is also dependent on airline capacity. Some international airlines might be slow to restore capacity as fleets were retired during COVID-19 and airlines face a shortage of crew, particularly pilots. Considering that at the time of writing, in April 2023, international airline seat capacity has only recovered to around 37 percent of pre-pandemic levels, travelers are likely to face elevated ticket prices in the coming months. For instance, ticket prices for travel in the upcoming holidays to popular overseas destinations such as Japan and Thailand are double what they were in 2019. 11 Based on Ctrip prices. Price-sensitive travelers might wait for ticket prices to level out before booking their overseas trips.

Chinese airlines, however, appear more ready to resume full service than their international counterparts —fewer pilots left the industry and aircraft are available. Chinese carriers’ widebody fleets are mostly in service or ready to be redeployed (Exhibit 2).

Moving forward, safety measures in destination countries will affect travel recovery. Most countries have dropped testing requirements on arrivals from mainland China, and Chinese outbound group travel has resumed but is still limited to selected countries.

Many Chinese travelers—maybe 20 percent—have had passports expire during the COVID-19 period, and China has not been renewing these passports. Renewals are now possible, but the backlog will slow travel’s rebound by a few months. 12 Steve Saxon, “ What to expect from China’s travel rebound ,” McKinsey, January 25, 2023. Furthermore, travel visas for destination countries can take some time to be processed and issued.

Taken together, these factors suggest that the returning wave of Chinese travelers may only gather momentum by the Summer of 2023 and that China’s travel recovery will likely lag Hong Kong’s by a few months.

Overall, China is opening up to travel, both inbound and outbound—all types of visas are being issued to foreign visitors, and locals are getting ready to travel abroad. 13 “China to resume issuing all types of visas for foreigners,” China Briefing, March 14, 2023.

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The returning chinese traveler is evolving.

Although Chinese travelers did not have opportunities to travel internationally over the past three years, they continued to travel domestically and explore new offerings. Annual domestic trips remained at around 50 percent of pre-pandemic levels, amounting to 8.7 billion domestic trips over the past three years. 14 China’s Ministry of Culture and Tourism. During this time, the domestic market matured, and travelers became more sophisticated as they tried new leisure experiences such as beach resorts, skiing trips, and “staycations” in home cities. Chinese travelers became more experienced as thanks to periods of low COVID-19 infection rates domestically they explored China’s vast geography and diverse experiences on offer.

Consequently, the post-COVID-19 Chinese traveler is even more digitally savvy, has high expectations, and seeks novel experiences. These are some of the characteristics of a typical traveler:

• Experience-oriented: Wave 6 of the survey shows that the rebound tourist is planning their trip around experiences. Outdoor and scenic trips remain the most popular travel theme. In survey waves 1 to 3, sightseeing and “foodie” experiences were high on the list of preferences while traveling. From waves 4 to 6, culture and history, beaches and resorts, and health and wellness gained more attention—solidifying the trend for experience-driven travel. Additionally, possibly due to the hype of the Winter Olympics, skiing and snowboarding have become popular activities.
• Hyper-digitized: While digitization is a global trend, Chinese consumers are some of the most digitally savvy in the world; mobile technologies and social media are at the core of daily life. COVID-19 drove people to spend more time online—now short-form videos and livestreaming have become the top online entertainment options in China. In the first half of 2022, Chinese consumers spent 30 percent of their mobile internet time engaging with short videos. 15 “In the first half of the year, the number of mobile netizens increased, and short videos accounted for nearly 30% of the total time spent online,” Chinadaily.com, 27 July 2022.
• Exploration enthusiasts: Chinese travelers are also keen to explore the world and embark on novel experiences in unfamiliar destinations. Survey respondents were looking forward to visiting new attractions, even when travel policies limited their travel radius. Instead of revisiting destinations, 45 percent of respondents picked short trips to new sites as their number one choice, followed by long trips to new sites as their second choice.

Consumers are optimistic, and travel spending remains resilient

McKinsey’s 2022 research on Chinese consumer sentiment shows that although economic optimism is seeing a global decline, 49 percent of Chinese respondents reported that they are optimistic about their country’s economic recovery. Optimism had dropped by 6 percentage points since an earlier iteration of the survey, but Chinese consumers continue to be more optimistic than other surveyed countries, apart from India (80 percent optimistic) and Indonesia (73 percent optimistic) (Exhibit 3). 16 “ Survey: Chinese consumer sentiment during the coronavirus crisis ,” McKinsey, October 13, 2022.

Chinese consumers are still keen to spend on travel, and travel spending is expected to be resilient. Wave 6 of the tourist attitude survey saw 87 percent of respondents claiming that they will spend more or maintain their level of travel spending. Moreover, when consumers were asked “which categories do you intend to splurge/treat yourself to,” travel ranked second, with 29 percent of respondents preferring travel over other categories. 17 “ Survey: Chinese consumer sentiment during the coronavirus crisis ,” McKinsey, October 13, 2022.

Against this context of consumer optimism, the wave 6 tourist attitude survey results shed light on how travelers plan to spend, and which segments are likely to spend more than others:

• The wealthier segment and older age groups (age 45-65) show the most resilience in terms of travel spend. Around 45 to 50 percent of travelers in these two groups will spend more on their next leisure trip.
• The wealthier segment has shown the most interest in beach and resort trips (48 percent). Instead of celebrating Chinese New Year at home with family, 30 percent of Chinese travelers in the senior age group (age 55-65) expect to take their next leisure trip during this holiday—10 percent more than the total average. And the top three trip preferences for senior travelers are culture, sightseeing, and health-themed trips.
• When it comes to where travelers plan to spend their money on their next trip, entertainment activities, food, and shopping are the most popular categories. These are also the most flexible and variable spending categories, and there are opportunities to up-sell—attractions, food and beverage, and retail players are well positioned to create unique and unexpected offerings to stimulate spending in this area (Exhibit 4).

Independent accommodation is gaining popularity

Overall, Chinese consumers have high expectations for products and services. McKinsey’s 2023 consumer report found that local brands are on the rise and consumers are choosing local products for their quality, not just for their cheaper prices. Chinese consumers are becoming savvier, and tap into online resources and social media to educate themselves about the specific details and features of product offerings. 18 Daniel Zipser, Daniel Hui, Jia Zhou, and Cherie Zhang, 2023 McKinsey China Consumer Report , McKinsey, December 2022.

Furthermore, 49 percent of Chinese consumers believe that domestic brands are of “better quality” than foreign brands—only 23 percent believe the converse is true. Functionality extended its lead as the most important criterion influencing Chinese consumers, indicating that consumers are focusing more on the functional aspects of products, and less on emotional factors. Branding thus has less influence on purchasing decisions. 19 Daniel Zipser, Daniel Hui, Jia Zhou, and Cherie Zhang, 2023 McKinsey China Consumer Report , McKinsey, December 2022.

These broader consumer sentiments are echoed in the travel sector. Chinese travelers pay attention to cost, but do not simply seek out the lowest prices. While 17 percent of wave 6 respondents are concerned about low prices, 33 percent are on the hunt for value-for-money offerings, and 30 percent prefer good discounts and worthwhile deals.

And consumer sentiment regarding local brands holds true for travel preferences. Independent travel accommodation continues to be the preferred choice for most respondents, increasing in share against international chain brand hotels (Exhibit 5). Almost 60 percent of respondents prefer independent accommodation such as boutique hotels, B&Bs, and Airbnb—an 8 percentage-point increase since 2020.

Local chain brand hotels remain stable, the favored accommodation for 20 percent of respondents. These hotels are seen as a more standardized option, and as most are located in urban areas, they target the budget traveler segment.

Opting for independent accommodation is not considered a trade down; Chinese travelers expect a high level of service. In particular, respondents in the wealthier segment picked independent options (57 percent) over international premium brands (27 percent).

Premium independent options for the wealthier segment are abundant, specifically in leisure travel. Setting up a premium brand hotel requires long-term construction periods and heavy capital investment. Small-scale boutique hotels or B&Bs, on the other hand, are more agile solutions that can ramp up in the short term. This may explain the abundance of premium independent offerings. For instance, in destinations such as Lijiang and Yangshuo, between seven and nine of the top-ten premium hotels listed on Ctrip are independent boutique hotels.

Premium independent accommodation’s strength lies in quality guest experience with a genuine human touch. The service level at premium independent establishments can even surpass that of chain brand accommodation thanks to the high staff-to-room ratio, which easily reaches 3:1 or even 5:1. 20 “Strategic marketing analysis of boutique hotels,” Travel Daily , June 3, 2015. For hotels in Xiamen, Lijiang, and Yangshou, Ctrip service ratings of premium independent hotels are all above 4.7, outperforming international chain brand hotels.

Travelers are becoming smarter and more realistic during hotel selection, focusing on fundamental offerings such as local features and value for money. Across all types of hotels, local features are one of the most important factors influencing hotel selection—even for chain brand hotels which have a reputation for mastering the standardized offering. On average, 34 percent of respondents report that local features and cultural elements are the key considerations affecting their choice of hotel.

Outbound Chinese tourists are evolving rapidly, becoming increasingly diverse in their travel preferences, behaviors, and spending patterns. Chinese travelers are not homogeneous, and their needs and preferences continue to evolve. Therefore, serving each group of tourists may require different product offerings, sales channels, or marketing techniques.

The path toward eco-friendly travel in China

How international travel and tourism can attract outbound chinese travelers.

China’s lifting of travel restrictions may cause some uncertainty in the short term, but a promising recovery lies ahead. Chinese tourists have maintained a strong desire to travel internationally and are willing to pay for this experience. They are also discerning and looking for high-quality accommodation, offerings, and service. As boutique hotels are becoming more popular, international hotel brands hotels could, for example, aim to stand out by leveraging their experience in service excellence.

With renewed travel demand, now may be the time for international travel and tourism businesses to invest in polishing product offerings—on an infrastructural and service level. Tourism, food and beverage, retail, and entertainment providers can start preparing for the rebound by providing unique and innovative experiences that entice the adventurous Chinese traveler.

Craft an authentically local offering that appeals to experience-driven Chinese travelers

Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience. This includes activities like theme parks, snow sports, water sports, shows, and cultural activities. Authentic experiences can satisfy their desire for an immersive foreign experience, but they often want the experience to be familiar and accessible.

Designing the right product means tapping into deep customer insights to craft offerings that are accessible for Chinese travelers, within a comfortable and familiar setting, yet are still authentic and exciting.

Travel and tourism providers may also have opportunities to up-sell or cross-sell experiences and entertainment offerings.

Social media is essential

Social media is emerging as one of the most important sources of inspiration for travel. Short video now is a major influence channel across all age groups and types of consumers.

Tourist destinations have begun to leverage social media, and short video campaigns, to maximize exposure. For example, Tourism Australia recently launched a video campaign with a kangaroo character on TikTok, and overall views soon reached around 1.67 billion.

The story of Ding Zhen, a young herder from a village in Sichuan province, illustrates the power of online video in China. In 2020, a seven-second video of Ding Zhen turned him into an overnight media sensation. Soon after, he was approached to become a tourism ambassador for Litang county in Sichuan—and local tourism flourished. 21 “Tibetan herder goes viral, draws attention to his hometown in SW China,” Xinhuanet, December 11, 2020. Another Sichuan local, the director of the Culture and Tourism Bureau in Ganzi, has drawn visitors to the region through his popular cosplay videos that generated 7 million reviews. Building on the strength of these influential celebrities, visitor numbers to the region were said to reach 35 million, more than two-and-a-half times 2016 volumes. 22 “Local official promoting Sichuan tourism goes viral on internet,” China Daily, June 17, 2022; “The Director of Culture and Tourism disguises himself as a “Swordsman” knight to promote Ganzi tourism,” Travel Daily , June 17, 2022.

Online travel companies are also using social media to reach consumers. Early in the pandemic, Trip.com took advantage of the upward trend in livestreaming. The company’s co-founder and chairman of the board, James Liang, hosted weekly livestreams where he dressed up in costume or chatted to guests at various destinations. Between March and October 2020, Liang’s livestreams sold around $294 million’s worth of travel packages and hotel room reservations. 23 “Travel companies adapt to a livestreaming trend that may outlast the pandemic,” Skift, October 26, 2020.

Livestreaming is being used by tourism boards, too. For instance, the Tourism Authority of Thailand (TAT) collaborated with Trip.com to launch a new campaign to attract Chinese tourists to Thailand as cross-border travel resumed. The broadcast, joined by TAT Governor Mr Yuthasak Supasorn, recorded sales of more than 20,000 room nights amounting to a gross merchandise value of over RMB 40 million. 24 “Trip.com Group sees border reopening surge in travel bookings boosted by Lunar New Year demand,” Trip.com, January 13, 2023.

International tourism providers looking to engage Chinese travelers should keep an eye on social media channels and fully leverage key opinion leaders.

Scale with the right channel partners

Travel distribution in China has evolved into a complex, fragmented, and Chinese-dominated ecosystem, making scaling an increasingly difficult task. Travel companies need to understand the key characteristics of each channel type, including online travel agencies (OTAs), online travel portals (OTPs), and traditional travel agencies as each target different customer segments, and offer different levels of control to brands. It also takes different sets of capabilities to manage each type of distribution channel.

Travel companies can prioritize the channels they wish to use and set clear roles for each. One challenge when choosing the right channel partner is to avoid ultra-low prices that may encourage volume, but could ultimately damage a brand.

Meanwhile, given the evolution of the postCOVID-19 industry landscape and rapid shifts in consumer demand, travel companies should consider direct-to-consumer (D2C) channels. The first step would be selecting the appropriate D2C positioning and strategy, according to the company’s needs. In China, D2C is a complicated market involving both public domains (such as social media and OTA platforms) and private domains (such as official brand platforms). To make the most of D2C, travel companies need a clear value proposition for their D2C strategy, whether it be focused on branding or on commercial/sales.

Create a seamless travel experience for the digitally savvy Chinese tourist

China has one of the most digitally advanced lifestyles on the planet. Chinese travelers are mobile-driven, wallet-less, and impatient—and frequently feel “digitally homesick” while abroad. Overseas destinations and tourism service providers could “spoil” tech-savvy Chinese travelers with digitally enhanced service.

China’s internet giants can provide a shortcut to getting digital services off the ground. Rather than building digital capabilities from scratch, foreign tourism providers could engage Chinese travelers through a platform that is already being used daily. For example, Amsterdam’s Schiphol Airport provides a WeChat Mini Program with four modules: duty-free shopping, flight inquiry, information transfer, and travel planning. This contains information about all aspects of the airport, including ground transportation and tax refund procedures.

Alibaba’s Alipay, a third-party mobile and online payment platform, is also innovating in this space. The service provider has cooperated with various tax refund agencies, such as Global Blue, to enable a seamless digitized tax refund experience. Travelers scan completed tax refund forms at automated kiosks in the airport, and within a few hours, the refunded amount is transferred directly to their Alipay accounts. 25 “Alipay and Global Blue to make tax refunds easy for Chinese tourists,” Alizila, June 23, 2014.

Such digital applications are likely to be the norm going forward, not a differentiator, so travel companies that do not invest in this area may be left behind.

Chinese travelers are on the cusp of returning in full force, and tourism providers can start preparing now

With China’s quarantine requirements falling away at the start of 2023, travelers are planning trips, renewing passports and visas, and readying themselves for a comeback. Chinese tourists have not lost their appetite for travel, and a boom in travel demand can be expected soon. Though airlines are slow to restore capacity, and some destination countries are more risk averse when welcoming Chinese travelers, there are still options for Chinese tourists to explore destinations abroad.

Tourism providers can expect to welcome travelers with diverse interests who are willing to spend money on travel, who are seeking out exciting experiences, and who are choosing high-quality products and services. The returning Chinese traveler is digitally savvy and favors functionality over branding—trends suggest that providers who can craft authentic, seamless, and unique offerings could be well positioned to capture this market.

Guang Chen and Jackey Yu are partners in McKinsey’s Hong Kong office, Zi Chen is a capabilities and insights specialist in the Shanghai office, and Steve Saxon is a partner in the Shenzhen office.

The authors wish to thank Cherie Zhang, Glenn Leibowitz, Na Lei, and Monique Wu for their contributions to this article.

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Experts forecast sunny outlook for 2024 Chinese travel market

Trip numbers expected to continue post-pandemic recovery

The COVID-19 pandemic severely impacted outbound travel from China, causing a halt for nearly three years. The recovery of international travel in 2023 was slower than expected after China reopened its borders. However, experts are optimistic that in 2024, a full recovery will occur, re-establishing China as the world's largest travel market.

The latest data from the United Nations World Tourism Organization, or UNWTO, indicates that the Chinese outbound tourism market recovered about 55 percent in the third quarter of 2023. As reported by global travel data provider OAG, in Nov 2023 domestic capacity surpassed 2019 levels by 11 percent, but international seats were 57 percent of numbers from Nov 2019.

Oliver Sedlinger, an international tourism consultant at Sedlinger and Associates in Beijing, is optimistic about the Chinese market. He highlighted 2023's strong comeback and predicted a positive outlook for 2024, emphasizing the need for the European travel industry to re-engage with the Chinese market.

He stressed the importance of re-establishing connections, staying informed about market trends, and not overlooking the vast potential of the Chinese market.

"For long-term strategic benefits, I think it makes a lot of sense to observe this market and to learn about its travel preferences," Sedlinger added.

Wolfgang Arlt, director of the China Outbound Tourism Research Institute, predicted fierce competition among China, the United States and Germany for the title of the largest global outbound tourism source market in 2023, with all three countries reaching similar levels.

However, Arlt confidently stated that "In 2024, China for sure will be back as world No 1, with China's arrival numbers in most destinations to reach, at the very least, almost the same level as the pre-pandemic year of 2019".

Dragon Trail, a China-focused digital marketing and travel company, predicts a 70-percent recovery for China's outbound travel market by the end of 2023, aligning with airlines' winter-spring season plans.

Tiana Tian, a research analyst at Dragon Trail, anticipated 2024 as a year of recovery, with the remaining 30 percent of lost travel demand gradually returning throughout the year, driven by holiday periods like May Day and the National Day Golden Week, and with a full recovery to pre-pandemic levels by the end of 2024.

"Limited personal income and time constraints are cited as the primary reasons for Chinese travelers choosing not to go abroad as indicated by our survey results," she added.

According to Tian, the preferences of Chinese tourists are evolving towards high-quality and experiential travel. Personalized and flexible travel products are gaining popularity, while self-driving tours and specialized tourism offerings tailored to specific interests are also attracting attention. These trends are particularly prominent among the post-90s and post-00s generations, who exhibit a preference for independent travel planning.

Chinese nationals made 155 million overseas visits in 2019, spending a staggering $255 billion, according to data from the China Tourism Academy and the UNWTO. This is nearly double the total spent by visitors from the US, three times the total spent by Germans, and almost four times the total spent by British tourists.

In a recent report by the World Travel and Tourism Council, it was revealed that travelers from the Chinese mainland surpassed individuals from other markets in terms of shopping expenditures. On average, Chinese travelers spent $1,350 per person, highlighting their significant contribution to the global tourism market.

David Goodger, managing director for Europe and the Middle East at Tourism Economics, said: "Chinese travel will take further large strides towards recovery in 2024 and we anticipate that international travel spending will surpass 2019 values next year."

"Restoring connectivity is the crucial first step in driving growth from China and regaining market share, as well as continuing to ensure easy visa application processes. Further movement towards more facilitative visa policy or even visa-free travel will ensure an uplift in activity and allow gains in market share," he said.

Goodger believes increasing wealth and the continued growth in the travel class will mean that there will also be a lot of new travellers still wanting some of the more traditional package tours.

"As recovery continues, we anticipate that Chinese travellers will visit a wider range of destinations and participate in additional activities. Some continued shift in per trip spend (in real, inflation-adjusted terms) is likely to persist," he added.

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What every American traveling to China in 2024 needs to know

Posted by Mike Cairnduff | Updated December 14, 2023 | China blog , Travel

OK, so you’re American and you’re traveling to China.

Firstly, congratulations! That is so exciting.

Having spent loads of time in China myself, I’m pleased to be able to share my best tips with you so that you can feel more confident and organized.

These are all the main things you should consider before jumping on the plane.

Not from the US? You may still find this article helpful but I’d suggest referring to my mega China travel tips page for more details.

1. Don’t tip

Great meal in China? Don’t tip. Image supplied by Mike Cairnduff.

My first tip – don’t tip.

The Chinese don’t tip, and neither should you. It might feel strange at first, but you’ll get used to it.

There are some exceptions to the rule, for instance if you receive amazing service at a luxury hotel, but generally you can keep your purse closed for your entire trip.

If you want to hear my personal stories about tipping in China, or you want more information about the exceptions, visit this page on China tipping .

2. Shop around for flights

Airfares have been higher than usual so try to get a good deal. Image by goffkein.pro on Shutterstock.

This might sound like common sense.

But with China-US relations at a sobering low, the number of direct flights between the two countries has not rebounded to pre-pandemic levels.

The result? Higher than normal airfares.

This is why it’s even more important to shop around for a good deal. I recommend bundled flight and hotel deals through Trip .

(In case you don’t know, Trip is one of the best travel companies for China because it started there and has a huge offering of hotels, flights, tours, and train tickets.)

3. Plan your flight route

Flights from the US to China vary in terms of the route, flight time and cost. Image by Max Lewandowski on Pexels.

Speaking of flights, will you be flying out of the west coast or east coast?

And which Chinese city will you be flying into?

China is a huge country like the United States, so this will dictate not only how long your flight is , but also the options you have for a possible stopover (which may make the flight cheaper).

If you’re heading to southern China and you’re on a budget, you might find it’s more economical to fly to Bangkok, Thailand and transfer there.

There are lots of options, so it pays to do your research.

4. Consider U.S. government travel advice

Make sure you’re aware of the travel advice. Image by Yamil Najul on Shutterstock.

Before you buy your flights, it’s worth knowing the U.S. government’s official stance on visiting China.

Of the four travel advisory levels, the People’s Republic of China is regarded as Level 3: “reconsider travel”.

The U.S. government says you should “reconsider travel to mainland China due to the arbitrary enforcement of local laws, including in relation to exit bans, and the risk of wrongful detentions.”

I believe the United States is the only country in the world with such advice at the moment (correct me if I’m wrong, in the comments below).

Other countries, such as Canada and Australia, have a lower level of advice, which is to “exercise a high degree of caution”.

It’s such a shame that the USA and China aren’t getting along at the moment.

5. Get a VPN before you leave

You need a VPN if you want to use hotel Wi-Fi. Image by Privecstasy on Unsplash.

If you want to stay connected with all your loved ones in the United States, and keep using all the sites and apps you’re used to, you’ll need a VPN if you want to use Wi-Fi in China.

Censorship is extensive and the Chinese authorities are making it harder and harder for the VPN companies.

Of course, you can survive in China as an American without a VPN but life is much, much harder. Almost every major American social media and news site is banned, not to mention sites that make our lives easier like Google.

Refer to my page on the best VPN for China which only highlights the ones that work in China.

It’s worth pointing out that the Chinese government isn’t trying to make it hard for foreigners regarding internet access. The restrictions are in place to control what the locals see.

6. Allow enough time for your Chinese visa

Allow time to get your Chinese visa. Image by Toa55 on Shutterstock.

One of the downsides of being a US citizen traveling to China is the visa process .

Unless you live near one of the Chinese consulates (and you do a walk-in), you’ll need to pay an agent to handle this for you.

You cannot do visa applications by mail. It’s a pain in the butt, and makes your trip a little more complex and costly.

For walk-ins, consulates are located in:

• Washington DC (the embassy)
• Los Angeles
• San Francisco

There used to be one in Texas but it’s closed at the moment.

You can refer to the Chinese embassy’s US page for more info.

When using an agent, allow about a week for visa processing, provided you’ve submitted everything perfectly the first go.

If you need a visa agent, I recommend using a trusted one such as iVisa:

Remember not to buy your airfare until your visa has been issued and you’ve got your travel documents back.

7. Brace yourself for the steps and stairs

One tiny, tiny section of the Great Wall. Image supplied by Mike Cairnduff.

A lot of Chinese tourist attractions have loads of steps and stairs. And I’m talking thousands.

There are no elevators at the natural attractions, either. So, if you’re very unfit and you want to see some of China’s best attractions, you might need to rethink your trip.

From my experience traveling around China the past couple of decades, here are the main culprits with an insane amount of stairs and steps:

• The Great Wall of China (sorry!)
• Longji Rice Terraces near Guilin
• Any mountain (it probably goes without saying) such as Huashan Mountain
• Zhangjiajie, the area that inspired the backdrop in the movie Avatar
• Giant Buddha in Leshan

And there are many more!

Oh, and if you’re in a wheelchair, you’re going to have an extremely hard time in China even in the major cities.

Getting through a temple or the Forbidden City would be impossible (as Chinese traditions involve stepping over the bottom of a doorway), let alone being able to get up and down sidewalks.

8. Ditch the credit cards

Cash or card? You won’t hear that expression in China. Image by Rann Vijay on Pexels.

In recent years, China has become a lot more advanced than the US when it comes to consumer payments.

You’ll never see a Chinese person pull out a plastic card from their wallet. Everyone pays for stuff using a phone app – either WeChat Pay or Alipay.

The good news? You can too!

If you’re comfortable submitting your personal details (including passport details) to WeChat or Alipay, you’ll be able to pay for everyday stuff in China.

Your only other real option is cash, and that’s a pain because Chinese ATMs only spit out 100 yuan notes.

Small vendors often don’t have change for large denominations. It doesn’t sound like a big deal, but trust me, cash is getting really hard to use in China.

Sign up for Alipay or WeChat Pay, or both, before you head off. If you only sign up for one, my personal preference is Alipay as I find it a lot easier to navigate.

And when you sign up, make sure all your personal details match up, or your application will be rejected.

Customer service for both apps is appalling (it’s practically non-existent), so don’t bother contacting them if you have any issues.

You can check out my China travel apps page for more apps that will make your trip easier.

9. Expect a different hotel experience

A typical Chinese hotel room in a big city. Image supplied by Mike Cairnduff.

Hotels in China are OK, but they’re certainly not great (unless you’re staying in luxury).

When it comes to dealing with foreigners, Chinese hotel staff are generally helpful but quite shy and reserved. They’re afraid of making mistakes when speaking English.

From my experience staying at countless hotels across China, here are the main things an American traveling to China needs to know:

• Bottled water is provided daily because the tap water is unsafe to drink
• Most hotel rooms don’t have a minibar (but amazing Chinese food won’t be far away)
• Front desk staff can barely crack a smile
• Western breakfast is usually terrible (no fresh dairy, no cereal, bad coffee etc), so choose the buffet option if there is one
• If the Wi-Fi password isn’t printed anywhere, it’s probably 12345678 or 88888888
• Other guests can be noisy so bring earplugs
• Many rooms and hallways smell like cigarette smoke
• Toilet tissue is low quality and they don’t provide enough for two people.

I’ve also found that many Chinese hotels don’t understand what privacy means.

Even if you hang the ‘do not disturb’ sign on your door, you may find that hotel staff have entered the room to clean and so on. This has happened to me countless times.

I hope all of this doesn’t sound too negative. I’m just trying to give an honest appraisal so you know what to expect.

(I’ve written a whole article called What are Chinese people like? if you want to dig deeper into the Chinese psyche.)

10. Good luck with food

The so-called vegetarian dumplings which had prawn in them. Image supplied by Mike Cairnduff.

Chinese food is delicious and so much better than the ‘fake’ Chinese food in the United States.

General Tso’s chicken? Errr, the Chinese have never heard of it!

If you’re part of a tour, then your guide will probably take your group to restaurants to eat. But if you go it alone, here’s my advice:

• Choose a restaurant with photos on the wall or menu, so you can point
• Use a translator on your phone, such as Google Translate (remember to get your VPN )
• Chinese people don’t understand allergies (they don’t exist in China) so if you’re allergic to something know exactly what you’re ordering
• Food will come out at any random order, so don’t expect the rice first
• Locals love spicy food so if you don’t want a scorching mouth, say “Bù yào là” or show them the Chinese characters (不要辣) on your phone.

This list is by no means exhaustive but hopefully it helps you a little!

And remember to get China travel insurance in case you get really sick from food or something else. Medical care isn’t cheap in China.

11. BYO toilet paper

A rare sight – a Chinese toilet with paper provided. Image supplied by Mike Cairnduff.

And finally, the bathroom.

If you’re brave enough to use a Chinese squat toilet , then don’t forget to bring your own toilet paper. It’s not provided, except at hotels.

Similarly, you should BYO hand sanitizer because hand wash or soap isn’t provided in local loos.

It sounds funny to say it, but ‘holding on’ until you get back to your hotel is often your best option.

I hope you liked this special list with US citizens in mind. There’s some more general travel information below, otherwise check out my page on what not to do in China for more helpful advice. Have an amazing time in China!

Main image credit: Krakenimages.com on Shutterstock.

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Helpful resources.

Need help with your trip? Here are some helpful resources:

• See the China travel agency list if you’re looking to join tour groups
• Get a new U.S. passport if yours has less than six months on it
• Familiarize yourself with the food you cannot bring to China
• Don’t forget your China vaccinations especially if you’re going to rural areas or you’ll be around animals.

Assistance for U.S. citizens in China

Hopefully you won’t require consular services, but if you do then here are the contact details for the U.S. embassy in Beijing:

• Address: No. 55 An Jia Lou Road, Chaoyang, Beijing
• Phone: (+86) 10 8531 4000
• Email: [email protected]
• Website: https://china.usembassy-china.org.cn

There are also consulates in Shanghai, Guangzhou, Wuhan and Shenyang.

FAQ for Americans traveling to China

Are americans allowed to go to china right now.

They sure are. China is open and warmly welcomes American tourists.

Is China good for Americans?

Yes, China is good for Americans because it’s safe, there are lots of attractions, and things are cheap.

What should I know before traveling to China?

The main things are to get a VPN if you want to connect with the outside world via Wi-Fi, don’t tip anyone, download Alipay or WeChat for easy payments, and bring toilet tissue everywhere you go.

Is it safe to travel to China as an American?

Yes, China is safe for American citizens. Just remember to follow all local laws and you should be fine.

Is it safe to bring my phone to China?

Of course. In fact, you’ll need your phone to make payments in China, unless you only want to use cash which can be troublesome at small businesses.

Commercial relationship disclosure: The Helpful Panda has commercial arrangements with organizations that may appear on this page, such as affiliate links. See our terms for more info.

Mike Cairnduff

Mike has lived and worked in China, and has traveled extensively across the country. He loves Chinese food and has a keen interest in Chinese culture. You can follow him on X and LinkedIn .

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Travel and tourism industry in China - statistics & facts

Promising growth, the aftermath of covid-19, key insights.

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Top 7 trends in chinese outbound tourism in 2024.

June 21, 2023

Before the COVID-19 pandemic, China was the largest outbound tourist market, with 155 million overseas trips taken in 2019. Today, in 2024, the world expects Chinese tourism to return to its pre-pandemic level. 

China remains the number one country globally in terms of the number of overseas trips and money spent during these trips. However, it seems that Chinese outbound tourism is undergoing changes, in fact, the behavior of tourists during these trips has changed profoundly .4

During the pandemic, travel restrictions and health concerns have had a significant impact on the way Chinese tourists plan and conduct their trips abroad and led many to wonder “are Chinese tourists still traveling?”, InfluChina will give you some answers.

Health and safety have become top priorities for Chinese tourists, who are now paying more attention to healthcare safety measures in their destinations of choice.

1. Rise of independent tourism

One trend in Chinese outbound travel is the growing interest in independent tourism. 

In the past, package tours were the most common option for Chinese tourists. However, more and more travelers are seeking greater flexibility and autonomy in their travels. Now, they want to explore destinations on a more personalized level and have the freedom to decide what to do and how to do it .

Technology has played a key role in this shift.

Chinese travelers have access to a wide range of information online, from travel guides to reviews from other travelers, allowing them to be more informed when planning their own itineraries.

In addition, the ease of online booking gives them the flexibility to choose accommodations, transportation and activities according to their preferences and budget. All this can be done from the well-known OTAs or Chinese travel agencies , the most popular are Ctrip and Fliggy , and we recommend you check them out.

2. Popularity of little known destinations

While traditional Chinese tourist destinations such as Thailand and South Korea remain popular with travelers, we have seen a growing interest in destinations in Europe and Latin America . Chinese travelers are looking for unique and authentic experiences , moving away from the more familiar places and immersing themselves in the local culture.

This shift in travel preferences presents a great opportunity to promote less conventional destinations and offer tour packages that highlight the hidden gems of each country.

Spain , with its rich history and cultural diversity , has become a very attractive destination for Chinese travelers. Cities such as Barcelona, Seville, and Madrid capture the attention of those looking to explore the architecture, art and history of these places , as well as enjoy authentic Spanish cuisine.

As for Latin America, destinations such as Mexico, Peru and Colombia have gained popularity among Chinese travelers . The rich culture, natural beauty and hospitality of these countries appeal to those seeking authentic experiences .

From exploring the ruins of ancient civilizations to immersing themselves in vibrant city life and discovering breathtaking landscapes, Chinese travelers are eager to uncover the hidden treasures of this region.

3. The growth of shopping tourism

Shopping tourism is a trend in Chinese outbound tourism. Chinese travelers are known for their passion for luxury shopping and the search for high quality products . In this sense, destinations such as London and New York have become very popular places for Chinese tourists looking for exclusive brands and unique shopping experiences .

Cosmopolitan cities offer a wide range of opportunities for shopping enthusiasts .

Both London and New York boast a large number of internationally renowned stores, local designer boutiques and luxury department stores , where Chinese tourists can find an exclusive selection of high-end products.

In addition to the diversity of brands and products available, these destinations also offer a unique shopping experience.

Luxury shopping malls in New York, such as Macy’s or Bloomingdale’s, and London’s iconic shopping streets, such as Oxford and Carnaby Street, are places where Chinese tourists can enjoy an elegant and sophisticated atmosphere while exploring the latest fashion trends and accessories .

4. Influence of social media

Social media plays a key role in the Chinese outbound tourism industry , as it has become an indispensable tool for travelers to search for information , share experiences and book trips. 

Among the most popular social media platforms for Chinese travelers are WeChat , Weibo , Douyin and Xiaohongshu , which are used by millions of people in China on a daily basis. In particular Xiaohongshu, or Little Red Book, is a great place to market your restaurant(s)  through Xiaohongshu advertising . 

Tourism businesses and destinations should leverage these platforms to promote their services, interact with Chinese travelers and provide them with a personalized experience.

It is crucial to understand the crucial role that social media plays in Chinese outbound tourism and adapt marketing strategies accordingly to take full advantage of these platforms.

5. Growing interest in themed tourism

One trend in Chinese outbound travel is that themed tourism is becoming increasingly popular among Chinese travelers. These tourists are looking for experiences that match their particular interests and passions , which has led to the rise of different types of themed tourism. The United States offers a wide variety of options to meet these demands, standing out in several segments .

Gastronomic tourism is one of the most popular types of themed tourism in the USA. Chinese travelers are looking to explore the country’s rich and diverse gastronomy . New York, Chicago, San Francisco and New Orleans are destinations known for their high-quality restaurants and vibrant culinary culture .

Chinese tourists can enjoy wine tastings, gastronomic tours and participate in cooking classes to immerse themselves in the authentic culinary experience.

Adventure tourism has also gained popularity among Chinese travelers . Europe and the United States offer a wealth of opportunities to enjoy exciting activities such as hiking in Mont Blanc, skiing in the Alps and Colorado, surfing on the East and West coasts of the USA, and rock climbing in the mountains of Yosemite. These experiences allow Chinese tourists to experience unique emotions while exploring the natural beauty of each country they visit .

Cultural tourism is another type of thematic tourism that attracts Chinese travelers.

The UK is a destination rich in cultural heritage , with cities such as London, Edinburgh, Manchester and York hosting impressive monuments, museums and festivals. Chinese tourists can visit the Houses of Parliament in London, the National Museum of Scotland in Edinburgh, the Museum of Science and Industry in Manchester and marvel at the famous York Minster.

6. Focus on sustainable tourism

Sustainable tourism is trending among Chinese tourists worldwide, due to the growing concern among Chinese travelers about the environmental and social impact of their trips.

Currently, Chinese tourists are looking for options that are environmentally friendly, both in terms of transportation and accommodation .

In this regard, there has been an i ncrease in demand for green and sustainable accommodations , such as hotels that implement energy efficiency practices, use renewable energy sources and promote waste reduction . These establishments offer Chinese tourists the opportunity to stay in places that care about minimizing their environmental impact . Learn more about how to accommodate your hotel for Chinese tourists .

In addition, Chinese travelers are interested in participating in activities that promote the sustainable development of the destinations they visit . This can include guided tours that respect the natural and cultural environment , as well as activities that support local communities, such as visits to conservation projects or community-based tourism initiatives.

7. Use of technology in tourism

Technology plays a key role in China’s tourism industry, transforming the way travelers plan and enjoy their experiences.

Chinese travelers have widely adopted mobile applications as indispensable tools to organize and enrich their trips.

These mobile apps allow Chinese travelers to book flights, hotels and activities quickly and conveniently . With just a few taps on their phone screen, travelers can compare prices, read reviews from other users and make instant bookings . 

This has greatly simplified the travel planning process and given Chinese tourists greater flexibility and autonomy to customize their itineraries.

In addition, mobile payment technologies , such as WeChat Pay and Alipay , have revolutionized the way Chinese tourists undertake transactions during their travels. These mobile payment platforms are widely accepted in stores, restaurants and tourist attractions in popular Chinese tourist destinations. 

Travelers can pay securely and conveniently using their cell phones, avoiding the need to carry cash or make currency exchanges.

8. Conclusion

In summary, Chinese tourism is undergoing exciting trends that present great opportunities for various tourism businesses.

From the growing interest in independent tourism to the influence of social media , each trend in Chinese outbound tourism offers an area of potential growth. By understanding these trends, tourism businesses can adapt and position themselves as leaders in the Chinese market by providing unforgettable travel experiences.  

If you are interested in taking advantage of these trends and implementing them into your marketing strategy , feel free to contact us! Our team will be happy to help you achieve success in the Chinese outbound tourism market.

Frequently Asked Questions about Chinese outbound tourism

What is a trend in chinese outbound tourism.

Independent tourism is experiencing significant growth among Chinese travelers. More and more people prefer to have flexibility and autonomy in their travels, planning and customizing their itineraries according to their preferences and budget.

What are the lesser-known destinations that are gaining popularity among Chinese tourists?

Chinese travelers are showing increasing interest in destinations in Europe and Latin America. Spain stands out as an attractive destination due to its rich history and cultural diversity, especially cities such as Barcelona, Seville and Madrid. In addition, destinations in Latin America such as Mexico, Peru and Colombia are also gaining popularity due to their cultural richness, natural beauty and hospitality.

What type of tourism is growing among Chinese tourists?

Shopping tourism is experiencing significant growth among Chinese tourists. Particularly cities such as London and New York have become very popular due to their offer of exclusive brands and unique shopping experiences.

How does social media influence Chinese tourism?

Social media plays a key role in the Chinese outbound tourism industry. Platforms such as WeChat, Weibo, Douyin and Xiaohongshu are widely used by Chinese travelers to search for information, share experiences and make bookings. Tourism companies and destinations should take advantage of these platforms to promote their services, interact with travelers and provide them with a personalized experience.

What is a relevant trend in Chinese tourism in terms of thematic preferences?

Themed tourism is gaining more and more popularity among Chinese tourists. There are a wide variety of themed options out there, such as gastronomic tourism, adventure tourism and cultural tourism. Chinese travelers are looking for experiences that match their particular interests and passions, and there are a wealth of ideal destinations to meet those demands.

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• Next internet celebrity city emerges amid China's cultural tourism boom

Following the barbecue-induced travel craze to the city of Zibo in east China and the ice-snow tourism frenzy in Harbin in the northeast, Chinese social media has once again showcased its influence in highlighting the next internet-famous city worthy of exploration.

This time it's Tianshui, a low-key city in northwest China's Gansu Province that has taken the spotlight. It has garnered considerable attention online following enthusiastic endorsements from food enthusiasts and social media influencers, celebrating the city's iconic dish of hot pot and its wealth of cultural attractions, including the Maijishan Grottoes.

Known as Tianshui Malatang, which literally means spicy and hot, the local dish is popular for its large portion of skewered meat, vegetables, and hand-made potato noodles in a pot of boiling broth, and served with a ladle of flavored chili oil.

Two food bloggers, with over 3 million followers in their account "Daoyuesheshiyuji" on the popular Chinese microblogging site Weibo, are among the influencers extolling the deliciousness of Tianshui Malatang.

"This chili oil only enhances the fragrance but is not spicy. The aroma alone entices your appetite to make you drool," they said while savoring the delicacy.

Their vlogs show eager food enthusiasts lining up on the streets, clutching hot pot skewers. Many of them traveled from cities far away to relish the culinary experience.

Dong Liangyan, 29, from Daqing in northeast China's Heilongjiang Province, located more than 2,000 km away from Tianshui, told Xinhua that she was absolutely delighted to relish the local delicacy.

"Being a food enthusiast myself, all of the short video recommendations on my phone recently are about Tianshui Malatang," she said.

In mid-March, the average daily passenger flow at railway stations in Tianshui surged by some 40 percent in a week compared to the same period last year, data from China Railways showed.

Amidst a surge of social media buzz, China has seen several tourist attractions gain popularity in the past year before Tianshui.

During the five-day May Day holiday last year, tourism bookings for Zibo in Shandong Province known for its barbecue increased some 20 times from the same period of the previous year, according to the local culture and tourism bureau.

The "ice city" of Harbin, capital of Heilongjiang Province, embraced a tourism boom with its dazzling ice-and-snow theme park. It received over 10.09 million visitors during the Spring Festival holiday, marking an 81.7 percent year-on-year increase.

The phenomenal popularity of Zibo and Harbin, whether it be their local delicacies or signature tourism scenes, was just the beginning.

Beyond the allure of popular dishes, the old industrial city of Zibo attracted visitors with its high hospitality standards and quality of service.

Harbin demonstrated its attention to every nuanced travel experience for visitors and implemented a variety of innovative strategies to attract them. Similarly, Tianshui is trying to follow suit to embrace the opportunity for a tourism boom.

As of March 13, "Tianshui Malatang" has become the most widely searched hashtag across China's major social media platforms, with related short videos garnering over 1 billion views. Searches for "Tianshui Malatang" on the Chinese lifestyle-sharing platform Xiaohongshu have resulted in over 30,000 relevant notes.

In response to the overwhelming popularity, Tianshui has swiftly committed to providing tourists with top-quality hospitality experiences. At the city's train stations, visitors can conveniently board chartered buses that transport them directly to restaurant streets. Meanwhile, many locals have volunteered to offer free rides, picking up tourists from the stations.

To sustain the tourist flow, the city also ramped up efforts to ensure food safety and price control. Recommended tour itineraries catering to the diverse interests of visitors, whether they seek local specialties or cultural sites, have been launched for their convenience.

While drawn in by the delectable cuisine, many travelers are also captivated by the city's rich cultural tourism resources, including the Maijishan Grottoes and the temple of the mythical Chinese ancestor Fuxi.

The travel boom has also yielded benefits for other sectors. Fueled by their love for hot pot, people are also buying special ingredients, such as Gangu chili powder.

According to He Zhibin, general manager of a chili pepper processing company in Tianshui's Gangu County, the sales of chili powder products have soared and attracted attention from many e-commerce hosts.

For Zibo and Harbin, the sustained tourism fervor has unleashed the potential of the consumer market, as well as the demand for high-quality cultural tourism offerings.

In the recently released government work report, fostering new areas of consumption growth including entertainment and tourism is listed as one of the tasks for 2024.

China's domestic tourists made nearly 4.9 billion trips in 2023, with total tourism expenditure nearing 5 trillion yuan (about 694.5 billion U.S. dollars), according to Sun Yeli, minister of culture and tourism.

This phenomenal tourism boom wasn't accidental, but rather, to some extent, inevitable, Sun said, noting that to meet people's growing needs, cities across China need to push forward the development of cultural tourism infrastructure, improve service quality, and standardize the market. 

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• ​Following the barbecue-induced travel craze to the city of Zibo in east China and the ice-snow tourism frenzy in Harbin in the northeast, Chinese social media has once again showcased its influence in highlighting the next internet-famous city worthy of exploration.

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Chinese outbound tourism to normalize by mid-2024; Ant Group invests in a travel firm | Daily Brief

Baidu unloads Trip.com shares; Singapore sees Chinese visitors to recover 30%-60%.

Baidu unloads Trip.com shares worth $159 million

>> According to a filing with the U.S. Securities and Exchange Commission (SEC), Baidu plans to further unload parts of its shareholding in Trip.com Group. The filing shows Baidu will sell around 4.38 million ADS through Morgan Stanley, with the expected trade date of September 13, 2023. The shares being sold are valued at around USD 158.6 million. The selling is just part of Baidu's previously announced plan to reduce its Trip.com holdings. In June this year, Baidu said it plan to sell some Trip.com shares worth approximately USD 473 million.

Chinese outbound tourism to normalize by mid-2024, says Trip.com Group

>> CEO of Trip.com Group's air travel division Tan Yudong told Jing Daily about the rebound in Chinese and global travel since COVID-19, as well as rising demand for flights and visas from China, and shifts in consumer tourism trends. Though China is processing a backlog of visa applications as citizens seek to visit places like the US, Germany and beyond, Trip.com Group is optimistic regular travel will resume by mid-2024. "Destinations like Southeast Asia, Japan, and South Korea are still the top choices for Chinese travelers," Tan says. 

The recipe for immersive entertainment success: Puy du Fou’s entry into the Chinese market

>> As Puy du Fou expands internationally, it aims to leverage its historical storytelling expertise and emotional connection with audiences. In China, Puy du Fou will open its largest immersive experience to date, combining multiple show formats into a choose-your-own-adventure style show in Shanghai. Puy du Fou Asia's COO & CPO Joseph Corbo believes the company's differentiated offerings and strong local partnerships will drive continued growth. At the recently concluded 2023 TravelDaily Conference, Mr. Corbo mentioned that the company works closely with local suppliers in a partnership model, sourcing 70% of products locally in China. 

South Korean officials, industry players ramp up efforts to attract Chinese tourists

>> After the Ministry of Culture and Tourism in August announced the resumption of a third round of outbound group tours, the South Korean tourism industry from officials to business participants has stepped up promotional efforts to attract Chinese tourists. According to a report by Yonhap News Agency on Wednesday, officials from South Korea's tourism sector have been traveling to China to promote South Korea.

Singapore sees Chinese visitors at 30%-60% of pre-pandemic level

>> Singapore expects arrivals from China this year to reach 30% to 60% of pre-Covid levels as tourism recovery from the world’s largest outbound market picks up gradually. The city-state welcomed about 870,000 Chinese visitors as of August end, making up close to 30% of 2019 numbers, the Singapore Tourism Board’s Chief Executive Officer Melissa Ow said. 

Temporary visa-free entry spurs holiday travel interest in Thailand

>> Thailand's recent announcement of a temporary visa-free entry policy from September 25 to February 29, 2024, has sparked a booking frenzy for travel to Thailand during China's upcoming National Day and Mid-Autumn Festival holiday period. Major Chinese travel operators say tour products to Thailand departing over the holiday have largely sold out, attributing the boom to the visa-free policy stimulating outbound travel demand.

Samarkand to Urumqi direct flight on China Southern Airlines

>> Air Marakanda has announced the opening of a new flight operated by China Southern Airlines between Urumqi and Samarkand. The airline will be the first carrier to operate flights to Samarkand International Airport from China. 

ANA to Increase Shanghai Service

>> All Nippon Airways in October will increase the number of flights between Japan and Shanghai, the carrier announced Wednesday. On Oct. 2, ANA will begin to operate three weekly roundtrips between Tokyo's Narita airport and Shanghai Pudong. The carrier on Oct. 2 also will add a second flight with four weekly roundtrips between Kansai and Shanghai Pudong.

YueTu Group secures over 1 billion yuan from Ant Group (in Chinese)

>> Beijing-based YueTu Travel Technology, a digital operations firm focused on air and rail travel scenarios, has recently secured over RMB 1 billion (USD 137 million) in Series B funding from Ant Group, according to media reports.

PKFARE partners with Saudi Trips DMC leveraging its China reach 

>> PKFARE, a global travel B2B marketplace headquartered in Shenzhen, said it has launched a new partnership with Saudi Trips DMC, a prominent branch of Almatar and one of the fastest-growing travel entities in the MENA region, also standing as one of the largest in Saudi Arabia. Capitalizing on PKFARE’s extensive reach in the Chinese market, this partnership will greatly enhance accessibility for travel within Saudi Arabia and supply both individual and corporate sectors in China with suitable travel packages. 

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14th China-US Tourism Leadership Summit to be held in China in 2024

BEIJING, Aug. 29 (Xinhua) -- China and the United States have agreed to hold the 14th China-U.S. Tourism Leadership Summit in the first half of 2024 in China to further revive and develop tourism cooperation between the two countries, China's Ministry of Culture and Tourism (MCT) said Tuesday.

While meeting with visiting U.S. Commerce Secretary Gina Raimondo in Beijing on Tuesday, Chinese Minister of Culture and Tourism Hu Heping said the MCT is willing to work with the U.S. Department of Commerce to boost people-to-people and cultural exchanges and increase mutual visits.

He expressed the hope that the U.S. side will work with China in the same direction, further increase direct flights between the two countries, adjust its travel advice for Chinese trips as soon as possible, and make it easier for Chinese citizens to apply for U.S. visas.

Hu also urged the U.S. side to stop groundless interrogation and harassment of Chinese citizens and delegations visiting the United States and create better conditions for mutual tourist visits. 

• 15 Best Places to Visit in China (2024)

China, a captivating blend of history and natural beauty, beckons travelers with its incredible destinations.

From ancient wonders to modern marvels, there is no shortage of incredible places to explore in this vast nation.

These 15 places we've selected are great ideas for your annual family trip, birthday trip, anniversary trip, bucket list trip, or any other big milestone trip.

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• 1. The Great Wall
• 3. Xi'an
• 6. Zhangjiajie National Forest Park
• 8. Shanghai, Hangzhou & Suzhou
• 9. Huangshan
• 10. The Silk Road
• 11. The Greater Bay Area
• 13. Jiuzhaigou
• 14. The Yangtze River
• 15. Inner Mongolia

1. The Great Wall — Top Landmark of China

The Great Wall is an absolute must-see when visiting China, particularly for first-time travelers. This ancient and magnificent military defense project, spanning tens of thousands of kilometers, continues to emanate a distinct allure.

Aside from the option of visiting the Great Wall via cable car, embarking on a hike along the Wall would also serve as a fantastic means of exploration .

For those with ample time and a penchant for adventure, camping on the Great Wall could be an exhilarating experience.

During summertime visits, it is highly recommended to explore the Great Wall at night to escape the heat. Alternatively, witnessing the sunset and indulging in a prepared picnic would make for a delightful experience.

If you are planning a trip to China and want to make an itinerary based on your interests and requirements, feel free to contact us . Our tour services are personalized .

Discover real reviews of Highlights Travel Family 's best-rated service across trusted platforms.

2. Beijing — The Ultimate Destination for First-Time Explorers

Beijing, the capital of China, is the most popular tourist destination in China every year. You could get the maximum experience of Chinese culture and history from one destination.

There you could learn some stories about Chinese emperors by walking in the Forbidden City, which was once their home.

For foodies, Peking Duck is not to be missed, and there are plenty of hidden snack bars in the hutongs.

If you want to experience the bustling (or leisurely retired) life of Beijingers, you could visit a Beijinger family in the hutongs or walk around a local community with markets and parks.

3. Xi'an — Embrace the Essence of Culture in a City Steeped in History

One of the most popular China destinations among foreign travelers, Xi'an particularly attracts tourists on their first trip to China.

The Terracotta Army in Xi'an is considered one of the most significant archaeological sites in the world. More than 6,000 life-size terracotta warriors and horses have been unearthed, all with different expressions and poses. Many remain interred.

For a richer experience and better understanding, we would arrange a hands-on experience of making your own clay warriors. Here you could get more ideas for your China trip on  Top 10 Unique Experiences in China You Won't Miss

If you are looking for outdoor activities with your kids, we recommend a bike ride along Xi'an's 600-year-old Ancient City Wall where you could have a good all-around view of the city.

Hanging out and snacking on the Muslim Streets could also be a wonderful choice.

4. Chengdu — A Captivating Haven for Panda Enthusiasts

To make your first trip to China complete with a panda encounter, Chengdu cannot be missed.

Chengdu is the best place to see pandas in China. You could also take part in volunteer programs to take care of giant pandas.

During the program, you would get to go into pandas' bedrooms for daily cleaning duties, make their favorite cakes, watch them being fed, and get a souvenir certificate. See more on How Long to Spend in Chengdu .

5. Tibet — A Bucket List Favorite

Tibet is a sacred place for Buddhists as well as a bucket list destination for many travelers.

It is overflowing with rich Tibetan culture, characteristic Tibetan architectural structures, and unspoiled plateau scenery. Read more on How Long to Spend in Tibet .

There you could explore the Potala Palace, which is an iconic landmark in Tibet, travel to Everest Base camp and stand in front of the "Apex" of the Roof of the World, and gaze at the beauty of Yamdrok Lake and Namtso.

If you are traveling with kids and want to have some special experience, we recommend an interesting camp experience with a nomadic family on their pasture and working together with them. All our tours are customized.

• 5-Days Lhasa Classics and Lake Yamdrok Tour
• 8-Days Lhasa to Everest Base Camp Tour
• 11-Day Overland Trip from Lhasa to Kathmandu
• 14-Day Tibet Tour with Mt. Kailash and Lake Manasarovar

6. Zhangjiajie National Forest Park — Nature Lover's Paradise

Zhangjiajie National Forest Park, featuring precarious peaks, limpid streams, dense forests, large karst caves, and biodiversity, is one of the must-see scenic areas in China.

It was thrust into foreign travelers' eyes via the movie Avatar. The Hallelujah Mountains were inspired (in part) by peaks like Heavenly Pillar in the park.

Experience the breathtaking beauty of a sea of clouds by taking a cable car to the mountaintop. Walk along the steps, and you'll witness spectacular views unveiled before your eyes, offering a unique perspective from various angles.

Additionally, the cool and refreshing air will rejuvenate your mind, making it an ideal summer retreat.

7. Guilin — A Family Adventure Awaits in Nature's Playground

Guilin's idyllic scenery draws millions of tourists from near and far every year. Its marvelous limestone scenery is renowned as "the most beautiful on earth". The fresh air and countryside scenery make it an ideal place to escape industrial pollution.

Relax on a Li River cruise and enjoy its stunning karst landscapes. Go to Yangshuo, the tourism-magnet town near Guilin. You could also enjoy some time relaxing on a bamboo raft ride, bicycle, and/or sidecar tour to explore the countryside.

If you are seeking an adventurous experience with your kids, explore a wild limestone cave or discover a beautiful valley that is still mostly unknown, even to locals.

Going kayaking to enjoy the cool water and appreciate the karst scenery along the river could also be a wonderful family activity, especially in the summer.

8. Shanghai, Suzhou, and Hangzhou — 1 Hour by Bullet Train

High-speed rail gives you some new comfortable and convenient China tour options. Suzhou and Hangzhou are now only an hour's travel by bullet train from Shanghai!

In Shanghai, explore the Bund in-depth and its historical buildings and visit the world's biggest Starbucks and see how AR (augmented reality) is used in the store.

In Hangzhou, you could visit a tea plantation to see how farmers pick tea leaves and discover the process of making tea.

A trip to Suzhou will let you appreciate the charm of traditional Chinese gardens and water towns. See more on How to Plan a Trip to Shanghai, Hangzhou, and Suzhou .

9. Huangshan — Where Majestic Mountains Paint an Unforgettable Landscape

The legendary natural scenery is the highlight of Huangshan. It has "the most beautiful mountains in China". The Yellow Mountains, with their seas of clouds, oddly-shaped rocks and pines, and hot springs at the mountain foot, attract many many visitors.

Besides the enchanting mountains, you could also see the beautiful surrounding countryside. Escape to a rural utopia in Bishan village and see how artists have turned this small area into a rural paradise.

• 3-Day Ancient Villages and Yellow Mountains Tour
• 12-Day Shanghai, Huangshan, Hangzhou, Guilin, and Hong Kong Tour - Selected Picturesque China

10. The Silk Road — Embark on an Unconventional Journey Through History

The Silk Road would show you a different China. It was once the most prosperous trade route in China. Even if it is no longer as prosperous as before, it is still proud to show its unique charm, waiting for every visitor to find its brilliance.

You would see marvelous landscapes with unique Danxia landforms, pristine deserts, and crystal lakes. Visit the old Mogao Caves to see fine murals and learn about how Buddhism entered China. See more on How Long to Spend on the Silk Road .

Feel its exotic culture in Xinjiang by visiting its lively bazaars, and mosques, and meeting friendly locals.

• 7-Day Xinjiang Highlights Tour
• 13-Day Beijing–Xi'an–Dunhuang–Urumqi–Shanghai Tour - Silk Road Highlights and China's Gateway Cities
• More 21-Day The Great Silk Road Tour

11. The Greater Bay Area (Guangdong, Hong Kong, and Macau) — Unveiling a Visa-Friendly Paradise

With its unique blend of cultures, this vibrant region offers many attractions.

From exploring the bustling streets of Hong Kong and admiring the skyline, to experiencing the glamorous Portuguese architecture in Macau and indulging in delicious Cantonese cuisine in Guangdong, there is something for everyone.

Besides, you could explore more in Guangdong to discover its Lingnan culture, such as watching amazing lion dancing and learning the Wing Chun style of kung fu in Foshan .

Hong Kong and Macau offer visa-free access to numerous international tourists, while Guangdong province also allows visitors to make use of the 144 visa-free transit policy .

12. Yunnan — Where Outdoor Adventures Meet Serene Natural Beauty

Located in Southwest China, Yunnan enjoys pleasant weather, warm in winter and cool in summer.

It is the most diverse and colorful area in China. There you could hike across Tiger Leaping Gorge, which is one of the deepest gorges on the planet, visit the majestic Jade Dragon Snow Mountain, enjoy a lazy time in the old towns, visit a non-public dormitory of Songzanlin Monastery, bike with the refreshing breezes of Erhai Lake...

All our tours can be customized. Contact us to create a trip according to your group size, time, budget, interests, and other requirements.

• 8-Day Kunming, Dali, Lijiang, and Shangri-La Tour - Meet the Amazing Beauty of Yunnan
• 9-Day Yunnan Family Tour - Kunming, Dali, Lijiang, and Shangri-La

13. Jiuzhaigou — Immerse in the Serene Splendor of Lakes and Natural Beauty

Jiuzhaigou, located in Sichuan province, is a must-visit destination in China, especially for nature enthusiasts.

Its colorful lakes, cascading waterfalls, snow-capped peaks, and unique ecosystem make it a fairyland.

Take leisurely walks along the wooden boardwalks, immersing yourself in the serenity.

14. The Yangtze River — Embrace Serenity and Rekindle Your Affinity as Couples

The Yangtze River, the longest river in China and Asia, would offer stunning and diverse landscapes along its course.

A cruise offers leisurely couple time and provides several typical China-culture-related onboard activities.

Embarking on a cruise along the Yangtze, you would be amazed by the majestic Three Gorges, featuring towering cliffs, misty mountains, and serene waters.

The mesmerizing scenery of the Gorges changes with the seasons, from vibrant greenery in spring and summer to enchanting autumn foliage. As the river continues, picturesque countryside and terraced fields unfold, showcasing the rural charm of China.

Along the way, cultural and historical sites such as Fengdu Ghost City and Shibaozhai Pagoda provide insightful glimpses into China's rich heritage.

15. Inner Mongolia — Uncover Extraordinary Landscapes and Adventures

Inner Mongolia, a vast region in northern China, is also a destination that should not be missed.

The grasslands, stretching as far as the eye can see, offer a unique opportunity to experience the nomadic way of life. You could also stay overnight in a traditional Mongolian yurt to experience their traditional lifestyle .

Adventure out into Kubuqi Desert's hinterland to escape crowds and enjoy all kinds of interesting desert activities.

If you want to explore Mongolian culture, don't miss the Naadam Festival.

Tour China with Us

Below are recommended China tour itineraries for you, including the most popular places from the list above.

For a different combination of China cities, or to tour more of China your way, contact us with your favorite China highlights and we'll tailor-make your dream tour. All of our tours can be tailor-made.

• 11-Day Beijing- Xi'an-Guilin/Yangshuo- Shanghai Tour
• 2-Week Beijing- Xi'an-Zhangjiajie-Guili-Shanghai Tour
• Find some inspiration from our popular China tours

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China’s Dispute With Taiwan Is Playing Out Near This Frontline Island

A fatal episode off Kinmen, a Taiwanese-controlled island, has become the latest occasion for Beijing to warn and test Taiwan’s president-elect.

By Chris Buckley and Amy Chang Chien

Reporting from Kinmen, Taiwan

A small island controlled by Taiwan a few miles off China’s coast lived for decades in constant readiness for war. At one point in 1958, troops there hunkered in bunkers as Communist forces rained hundreds of thousands of shells on them.

These days, the island, Kinmen, has become a hub of Taiwan’s commerce with China and its abandoned, weatherworn fortifications are tourist sites. Eight ferries a day take Taiwanese businesspeople and visitors from Kinmen to mainland China.

But the sea around Kinmen has again turned tense after two Chinese men onboard a speedboat died in the area last month while trying to flee a Taiwanese Coast Guard vessel.

The Chinese Coast Guard has responded by patrolling close to the island, and briefly boarded a Taiwanese tourist boat last month. In mid-March, four boats came as close as 3.5 miles off Kinmen’s shore , entering what Taiwan calls a prohibited zone.

China has said the patrols are to protect Chinese fishing boats. But the patrols also fit more broadly with China’s strategy of squeezing Taiwan, an island-democracy that Beijing claims as its territory, while stopping short of setting off a major confrontation that would draw in the United States.

Beijing has been stepping up such “gray zone” tactics to warn Taiwan’s president-elect , Lai Ching-te — a politician deeply disliked by Chinese leaders — as he prepares to take office in two months, experts, politicians and officials in Taiwan said in interviews and briefings.

“With Lai Ching-te’s inauguration on May 20, mainland China is definitely going to steadily, consistently raise the pressure,” said Chen Yu-jen , a member of Taiwan’s legislature from the opposition Nationalist Party who represents an electorate on Kinmen, in an interview with The New York Times.

Beijing asserts that Taiwan must accept unification, preferably peacefully, but under armed force if Chinese leaders decide that is necessary. Mr. Lai’s Democratic Progressive Party rejects China’s claim to Taiwan, and argues that the island-democracy will chart its own course — self-ruling in practice, even if most governments do not recognize Taiwan as a separate state.

Some pushback from China over the deaths of the two Chinese men on Feb. 14 near Kinmen was foreseeable, especially given that Taiwan is always kindling for nationalist ire. Chinese officials are now waiting for a report from Taiwanese investigators into the episode; tensions could climb if Beijing disputes their conclusions.

Taiwanese officials have said that the unlicensed Chinese speedboat entered Taiwanese waters near Kinmen, ignored demands from a Taiwanese Coast Guard vessel to stop, and tried to race away. Taiwanese officials have said the two men who died had drowned . Two Chinese survivors told Chinese media that the Taiwanese vessel collided with them, while the Taiwanese Coast Guard said the two boats “made contact” at times during the chase.

The Chinese government has made demands on behalf of the dead men’s families, including for an apology and compensation. Chinese officials have complained that the Taiwanese Coast Guard vessel did not take video of the encounter, and accused Taiwan of dragging its feet in its investigation.

Incursions of Chinese fishing boats and smugglers around Kinmen have long been a source of friction. Chinese fishing boats are supposed to stay out of Taiwan’s zone around Kinmen and smaller nearby islands, but for years some flouted the restrictions, said Tung Sen-pao, a local councilor on the island.

“They came over here to fish with explosives, electric lines, gill nets, a lot of that kind of thing,” he said. Chinese dredgers, he added, also often stole sand, which can be sold to make concrete.

More recently, tougher enforcement by the Taiwanese Coast Guard, which has seized and impounded intruding Chinese vessels, helped reduce the violations, Taiwanese officials said.

In less tense times, local representatives on Kinmen and in the Chinese province of Fujian, on the other side of the strait, might have been able to quickly settle disputes such as that of the recent deaths. But mutual distrust between China and Taiwan is running high, and Beijing is especially touchy ahead of Mr. Lai’s inauguration.

Chinese officials have also sought to use the episode for political points and to undermine Taiwan’s boundaries. They have denied that Taiwan has a right to restrict access to waters off Kinmen, despite longstanding arrangements on that point. And Chinese Communist Party officials and news outlets have tied the deaths to Mr. Lai and his Democratic Progressive Party’s resistance to China.

The Chinese government’s Taiwan Affairs Office accused Democratic Progressive Party politicians of callousness and of “trying to shirk responsibility,” in a statement justifying the latest Chinese Coast Guard patrols off Kinmen. It warned that China reserved the right to respond further.

The Chinese Coast Guard service is under military control , and its ships can carry cannons and other weapons. Beijing has also been deploying them in territorial disputes with Japan and the Philippines . Chinese media publicized last week that the coast guard had also recently participated in training with naval ships under the Eastern Theater Command — the military area that encompasses Taiwan.

Lee Wen-chi, a Kinmen fisherman who had returned to shore on a recent day with two buckets of sea bass, said that he and other fisherman kept well away from the Chinese Coast Guard ships, moving on if they spotted one in the distance.

“If you get too close to them, they’ll think that you’re up to no good,” he said. “I avoid them as much as I can.”

These days, Taiwan stations only a few thousand troops on Kinmen, giving Kinmen little immediate protection if China ever decided to invade. Taiwan’s fisheries agency announced that troops would hold live-fire drills in the waters off Kinmen, next month . Such drills happen every year, but China may regard the latest ones as a provocation.

Before the Kinmen incident, the Chinese government had already signaled that it would pounce on perceived missteps or provocations by Mr. Lai, who also goes by the name William Lai. Beijing had hoped that he would lose Taiwan’s election in January, ending the Democratic Progressive Party’s eight-year hold on power under the current president, Tsai Ing-wen.

China has warned that it could suspend tariff concessions for some products from Taiwan, including auto parts. Two days after Mr. Lai’s victory, China arranged for Nauru — a tiny Pacific island-state that was one of the dozen or so countries that retain formal diplomatic ties with Taiwan — to shift ties to Beijing. Then China unilaterally altered a commercial air flight route over the Taiwan Strait, a step that officials in Taipei said could make flying in the area more risky.

China has also continued to deploy fighter jets and other military planes near Taiwan almost daily. Larger, more menacing military actions are possible, especially after Mr. Lai’s inauguration.

“They are probing here and there to push the boundaries and create a new normal,” said I-Chung Lai , the president of the Prospect Foundation, a Taiwanese think thank aligned with the Democratic Progressive Party. Any conciliatory messages in Mr. Lai’s inauguration speech were unlikely to shift China’s strategy, he added: “The gray zone operations against Taiwan will become more intense, regardless of what William Lai says.”

Still, China’s leader, Xi Jinping, may not want to push those actions to the point of setting off a full-blown crisis.

Beijing has other ways of politically undermining Mr. Lai and has pointed to his share of votes — 40 percent — to assert that he does not represent Taiwan’s mainstream views. Mr. Xi also has his eye on the United States’ presidential election in November and probably won’t make any big decisions over Taiwan before then, several experts say. And with China’s economy in such poor shape, Mr. Xi would probably rather avoid a major confrontation that could unnerve investors.

“President Xi has a lot of problems that he’s dealing with at home, and if you look back to other episodes when China has dealt with a lot of domestic challenges, they typically have sought to calm their external environment,” said Ryan Hass , the director of the John L. Thornton China Center at the Brookings Institution.

Chris Buckley , the chief China correspondent for The Times, reports on China and Taiwan from Taipei, focused on politics, social change and security and military issues. More about Chris Buckley

Amy Chang Chien is a reporter and researcher for The Times in Taipei, covering Taiwan and China. More about Amy Chang Chien

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CBP Releases February 2024 Monthly Update

WASHINGTON — U.S. Customs and Border Protection (CBP) released operational statistics today for February 2024. CBP monthly reporting can be viewed on CBP’s Stats and Summaries webpage .

“CBP continues to work with our foreign and domestic partners to enhance enforcement efforts: aggressively targeting unscrupulous human smugglers, and swiftly applying consequences against those who cross the border illegally and have no legal basis to remain in the United States,” said Troy A. Miller, Senior Official Performing the Duties of the Commissioner. “Despite the challenges we are facing along the southwest border, as well as the positive trends of increasing levels of trade and travel, CBP continues to surge enforcement to stop dangerous drugs from entering the country; our agents and officers interdicted 294% more methamphetamine, 164% more heroin, and 140% more cocaine in February than January. It is essential that we provide our personnel with the resources they need to continue to expand this critical work.”

CBP continues to work closely with U.S. Immigration and Customs Enforcement and U.S. Citizenship and Immigration Services to quickly process individuals encountered at the border and remove those who do not establish a legal basis to remain in the United States, utilizing consequences strengthened by the Circumvention of Lawful Pathways rule. Since May 12, 2023 and through February 29, 2024, DHS has removed or returned over 593,000 individuals, the vast majority of whom crossed the southwest border, including more than 93,000 individual family members.  Total removals and returns since mid-May exceed removals and returns in every full fiscal year since 2012. The majority of all individuals encountered at the southwest border since January 2021 have been removed, returned, or expelled.

Below are key operational statistics for CBP’s primary mission areas in February 2024. View all CBP statistics online. 

Ensuring Border Security and Managing Migration 

CBP continues to expeditiously process and remove individuals who do not have a legal basis to remain in the country. We are working together with our domestic and foreign partners to jointly disrupt migration across the region, offering lawful pathways and taking action against ruthless smugglers who continue to spread falsehoods and show disregard for the safety and well-being of vulnerable migrants. We are also working alongside U.S. government partners to target transnational criminal organizations and smugglers who take advantage of and profit from migrants and taking new measures to stop individuals from exploiting traditional travel methods for migration.

In February 2024, the U.S. Border Patrol recorded 140,644 encounters between ports of entry along the southwest border.

CBP’s total encounters along the southwest border in February 2024 were 189,922 . Total encounters include U.S. Border Patrol encounters between ports of entry, as well as individuals who presented themselves at ports of entry (including those with CBP One™ appointments, detailed further below).

CBP continually analyzes and responds to changes in migration patterns, particularly irregular migration outside of lawful pathways and border crossings. We work with our federal and international partners to combat human smuggling. The fact remains: the United States continues to enforce immigration law, and our borders are not open for those without a legal basis to enter the country. Migrants attempting to enter without authorization are subject to removal under Title 8 authorities.

The U.S. Border Patrol has undertaken significant efforts in recent years to expand capacity to aid and rescue individuals in distress. To prevent the loss of life, CBP initiated a Missing Migrant Program in 2017 that locates noncitizens reported missing, rescues individuals in distress, and reunifies decedents’ remains with their families in the border region. In February, the U.S. Border Patrol conducted 434 rescues, totaling 2,048 rescues in FY 2024 .  This was the highest monthly rescues total since October.

View more migration statistics and rescues statistics .  

CBP One™ App  

The CBP One™ mobile application remains a key component of DHS’s efforts to incentivize noncitizens to use lawful, safe, humane, and orderly pathways. Generally, noncitizens who cross between the ports of entry or who present themselves at a port of entry without making a CBP One™ appointment are subject to the Circumvention of Lawful Pathways rule. This rule presumes asylum ineligibility for those who fail to use lawful processes, with certain exceptions. DHS encourages migrants to utilize such pathways, rather than having migrants take the dangerous journey to cross unlawfully between the ports of entry, which also carries consequences under Title 8.

The CBP One™ app allows noncitizens throughout central or northern Mexico who lack documents sufficient for admission to the United States to schedule an appointment and remain in place until presenting at a preferred port of entry for their appointment, reducing migrants’ need to crowd into immediate border areas. Use of the CBP One™ app to schedule appointments at ports of entry has increased CBP’s capacity to process migrants more efficiently and orderly while cutting out unscrupulous smugglers who endanger and profit from vulnerable migrants.

In February, CBP processed more than 42,100 individuals through appointments at ports of entry utilizing advanced information submitted in CBP One™. CBP One™ appointments accounted for 86% of noncitizens processed at ports of entry, demonstrating that noncitizens will follow an orderly process when one is available. Since the appointment scheduling function in CBP One™ was introduced in January 2023 through the end of February 2024, more than 501,000 individuals have successfully scheduled appointments to present at ports of entry using CBP One™ instead of risking their lives in the hands of smugglers. The top nationalities who have been processed are Haitian, Mexican, and Venezuelan.

A percentage of daily available appointments are allocated to the earliest registered CBP One™ profiles, so noncitizens who have been trying to obtain appointments for the longest time will be prioritized. CBP is continually monitoring and evaluating the application to ensure its functionality and guard against bad actors.  

CHNV Parole Processes

On January 5, 2023, DHS announced processes providing certain Cubans, Haitians, and Nicaraguans who have a supporter in the United States, undergo and clear robust security vetting, and meet other eligibility criteria, to come to the United States in a safe, orderly, and lawful way. These processes were built on the success of the process for Venezuelans; they are publicly available online, and DHS has been providing regular updates on their use to the public. This is part of the Administration’s strategy to combine expanded lawful pathways with stronger consequences to reduce irregular migration and have kept hundreds of thousands of people from migrating irregularly.

In a decision March 8, 2024, the United States District Court for the Southern District of Texas dismissed a lawsuit to stop the use of processes described above for Cubans, Haitians, Nicaraguans, and Venezuelans. The decision allows the United States to continue granting advance travel authorization to up to 30,000 noncitizens each month to seek parole on a case-by-case basis.

Through the end of February 2024, over 386,000 Cubans, Haitians, Nicaraguans, and Venezuelans arrived lawfully and were granted parole under the parole processes. Specifically,  81,000 Cubans,  156,000 Haitians,  71,000 Nicaraguans, and  97,000 Venezuelans were vetted and authorized for travel; and 79,000 Cubans,  151,000 Haitians,  64,000 Nicaraguans, and  91,000 Venezuelans arrived lawfully and were granted parole.

Safeguarding Communities by Interdicting Narcotics and Dangerous Drugs

As the largest law enforcement agency in the United States, CBP is uniquely positioned to detect, identify, and seize illicit drugs before they enter our communities. CBP’s combination of interdiction and intelligence capabilities, complemented by its border search authorities, scientific services, non-intrusive inspection equipment, and canine detection teams, places it at the forefront of the U.S. government’s efforts to combat illicit fentanyl and other dangerous drugs.

CBP continues to conduct operations, including Operation Apollo, which target the smuggling of illicit fentanyl and other dangerous drugs. These operations leverage intelligence and investigative information to target drug traffickers’ supply chains and interdict items required in the production of illicit fentanyl, including precursor chemicals, pill presses and parts, movement of finished product, and illicit proceeds.

Nationwide in February, seizures of cocaine, methamphetamine, heroin, fentanyl, and marijuana (combined, by weight) increased 118% from January. This included a 294% increase in methamphetamine seizures, a 164% increase in heroin seizures, and a 140% increase in cocaine seizures.

To date in FY 2024 through February, CBP has seized 8,447 pounds of fentanyl. CBP has stopped more fentanyl in the last two years than in the previous five years combined, and we continue to optimize our intelligence and field operations to stop these deadly substances from reaching American communities. 

Additional CBP drug seizure statistics can be found on the Drug Seizure Statistics webpage .

Facilitating Lawful Trade and Travel 

  As international travel continues to increase, CBP is leveraging technology to streamline efficiency and increase security at air and land ports of entry. Travelers are encouraged to utilize CBP’s mobile apps to enhance their travel experience, including the Global Entry Mobile Application and Mobile Passport Control , as well as new Global Entry Touchless Portals at nearly all international airports across the United States, which protect passenger privacy and expedite arrival processing by eliminating paper receipts.

Travelers arriving by air into the United States increased 16% from February 2023 to February 2024, passenger vehicles processed at ports of entry increased by 5.8% , commercial truck traffic increased by 6.2% , and pedestrians arriving by land at ports of entry increased 8.8% over the same period.  

CBP works diligently with the trade community and port operators to ensure that merchandise is cleared as efficiently as possible and to strengthen international supply chains and improve border security. In February 2024, CBP processed more than 2.6 million entry summaries valued at more than $255 billion , identifying estimated duties of nearly $6.5 billion to be collected by the U.S. government. In February, trade via the ocean environment accounted for 40.8% of the total import value, followed by air, truck, and rail.

View more travel statistics , and trade statistics . 

Protecting Consumers, Eradicating Forced Labor from Supply Chains, and Promoting Economic Security     

CBP continues to lead U.S. government efforts to eliminate goods from the supply chain made with forced labor from the Xinjiang Uyghur Autonomous Region of China. In February, CBP stopped 540 shipments valued at more than $306 million for further examination based on the suspected use of forced labor.

Intellectual property rights violations continue to put America’s innovation economy at risk. Counterfeit and pirated goods threaten the competitiveness of U.S. businesses, the livelihoods of American workers, and the health and safety of consumers.

Consumers are encouraged to be alert to the dangers of counterfeit goods especially when shopping online as they support criminal activity, hurt American businesses, and often have materials or ingredients that can pose serious health and safety risks. Every year CBP seizes millions of counterfeit products worth billions of dollars had they been genuine. In February, CBP seized 1,645 shipments that contained counterfeit goods valued at more than $345 million. More information about CBP’s intellectual property rights enforcement is available at https://www.cbp.gov/trade .

CBP is on the frontline of textiles and trade agreements enforcement, combating textile imports that are not compliant with U.S. trade laws. Protecting the domestic textile industry and American consumers is vital to U.S. national security, health care, and economic priorities. Toward this end, CBP is intensifying its targeting and enforcement efforts to increase and expedite the prosecution of illegal customs practices. CBP’s efforts include de minimis compliance, forced labor enforcement, cargo compliance, regulatory audits, and public awareness. 

View more UFLPA enforcement statistics , and intellectual property rights enforcement statistics. 

Defending our Nation’s Agricultural System     

Through targeting, detection, and interception, CBP agriculture specialists work to prevent threats from entering the United States.  

CBP issued 6,622 emergency action notifications for restricted and prohibited plant and animal products entering the United States in February 2024. CBP conducted 92,528 positive passenger inspections and issued 8 58 civil penalties and/or violations to the traveling public for failing to declare prohibited agriculture items.   

View more agricultural enforcement statistics . 

U.S. Customs and Border Protection is the unified border agency within the Department of Homeland Security charged with the comprehensive management, control, and protection of our nation’s borders, combining customs, immigration, border security, and agricultural protection at and between official ports of entry.

Malaysia’s airport fee hikes leave bad taste in travellers’ mouths

The Malaysian Aviation Commission says increases are needed to support the aviation sector’s post-pandemic recovery.

Kuala Lumpur, Malaysia – Entrepreneur Jehan Abu Bakar is fuming that she will soon have to pay more in airport fees whenever she flies from her home in Malaysia to other countries in Southeast Asia.

Abu Bakar, the founder of the organic soap company LeStarry Natural, said any increases should be commensurate with the facilities provided but Kuala Lumpur International Airport (KLIA)’s services, from the WiFi to the immigration procedures, are lacking.

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“Baggage clearance that takes forever is also an issue. More immigration counters should be opened to reduce long waits in queue – this is also part of the services,” Abu Bakar told Al Jazeera.

“Let’s not talk about the absence of the train – that is a big one,” she added, referring to the suspended Aerotrain that connects the airport’s first terminal, KLIA 1, to a satellite building.

The ageing Aerotrain has been offline since last year to undergo upgrades and is scheduled to commence operations either by the end of this year or, at latest, March 2025, according to Transport Minister Anthony Loke.

“When can we see some improvement? Hike [fees] and remain the same? Such a shame,”Abu Bakar said.

Lawyer Lim Wei Jiet agrees.

“If the service at our airports has been reliable and good so far, I don’t think many Malaysians would mind. However, it’s clear this is not the case,” Lim told Al Jazeera.

“One obvious disappointment being the breakdown of the (Aerotrain) train at KLIA I, which has not been repaired to date even after many months.

“This is frankly an embarrassment to Malaysia, which proclaims itself as a tourism hub. I think Malaysians deserve to ask why there is a need to increase the service charge when the service provided thus far is sub-par,” Lim added.

Lim said that while KLIA 1 could claim to rank among the best airports out there a decade ago, it is now showing signs of wear and tear.

“I dislike comparing with Singapore on every issue but it does sting as a Malaysian to see Singapore’s Changi Airport… which is objectively much better functionally and aesthetically compared to KLIA 1,” Lim said.

From June 1, passengers departing from the KLIA 1 will have to pay 73 ringgit ($15.5) to travel to any of the nine other countries that make up the Association of Southeast Asian Nations (ASEAN), up from 35 ringgit ($7.41) currently.

Travel outside of ASEAN will remain at the current rate of 73 ringgit ($15.5).

Travel to ASEAN countries from KLIA 2, where the budget carrier Air Asia operates, will rise from 35 ringgit ($7.41) to 50 ringgit ($10.60).

However, travel beyond ASEAN from KLIA 2 will get cheaper, with the service fee reduced from 73 ringgit ($15.5) to 50 ringgit ($10.6).

The Malaysian Aviation Commission said the fee increases were necessary to “support the aviation sector’s recovery and adaptability in the post-Covid-19 pandemic environment”.

Not everyone takes issue with the revised fees.

Carmelo Ferlito, an Italian economist who travels frequently from his home in Kuala Lumpur to Asia and Europe, believes the price hikes and the facilities at KLIA 1 are still acceptable.

“It seems to me the increases remain very much within a tolerable range,” Ferlito, who mostly travels to Milan and his wife’s home city of Jakarta, told Al Jazeera.

“Despite not having restored the Aerotrain service, KLIA 1 remains a pretty good airport when compared to its regional peers. It is much more comfortable than Bangkok and Manila for sure,” Ferlito said.

“I think that travelling frequently gives a better perspective and if you have been to Manila, Bangkok, Dhaka, Colombo, Lahore, etc… well, then you start really thinking that it is great to be at KLIA 1,” he added.

KLIA 1 opened in 1998 and was designed by the renowned Japanese architect Kisho Kurokawa, the brains behind Kansai Airport, the world’s first floating airport, in Japan’s Osaka.

KLIA 2, the low-cost carrier terminal, began operations in 2014.

Despite the price hikes, Malaysia’s airport charges are still lower than some regional peers, including Thailand.

Airports of Thailand (AoT) is set to increase passenger service charges at six international airports by 30 baht ($0.82), to 730 baht ($20.2), per person from April 1 to cover the costs of a new common operating system for airlines.

Jacqueline Fong, who shuttles between Kuala Lumpur and Kuching, Sarawak, on an almost weekly basis and makes about half a dozen international trips a year, also does not see a problem with the hikes.

“For me, if flight tickets are still dynamically priced, I should still be able to purchase flight tickets within my travel budget and that’s inclusive of the airport passenger charges,” Fong, the founder of homegrown handicrafts brand Tanoti Crafts, told Al Jazeera.

“I feel these charges… although [they will] increase the overall cost of travel, will not affect me much if I have the flexibility of travel times/dates and I am able to purchase cheaper flight tickets.”

Ibrahim Sani, the CEO of Peneraju Foundation and a frequent traveller domestically and overseas, said the fee increases are welcome given the need for the government to widen its tax base.

“The ⁠increase will help fund the airports’ upkeep and growth,” Ibrahim told Al Jazeera.

Accountant Mikhail Hafiz said he was not thrilled about the increase, which he believes will be especially resisted by those travelling with children and other family members.

“But I will bite the bullet and accept it, so to speak, if it helps the airline industry’s post-pandemic recovery,” Mikhail told Al Jazeera.

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