new zealand tourism board

New Zealand Tourism Board

Manaakitanga Aotearoa

Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination.

• develop, implement and promote strategies for tourism
• give advice to the Government and the tourism industry.

Hon Matt Doocey

Minister for Tourism and Hospitality

René de Monchy

Chief Executive

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Last updated 20 December 2023

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New Zealand-Aotearoa Government Tourism Strategy

The New Zealand-Aotearoa Government Tourism Strategy is more important than ever as we welcome visitors back to New Zealand. The Strategy sets out a more deliberate and active role for government in tourism.

On this page

About the strategy.

The COVID-19 pandemic severely impacted tourism in New Zealand. The New Zealand-Aotearoa Government Tourism Strategy sets out a more deliberate and active role for government in tourism. We want to make sure that the many benefits from tourism are realised, while managing the impacts. The Government works as a steward, looking across the system to make sure it is working effectively and as an actor through investments and interventions.

Cabinet Paper – Report back on New Zealand-Aotearoa Tourism Strategy consultation [PDF, 3.3 MB]

The government wants tourism growth to be productive, sustainable and inclusive. Our goals are:

• Tourism supports thriving and sustainable regions
• Tourism sector productivity improves
• New Zealand-Aotearoa delivers exceptional visitor experiences
• Tourism protects, restores and champions New Zealand-Aotearoa’s natural environment, culture and historic heritage
• New Zealanders’ lives are improved by tourism

Implementing the Tourism Strategy

The outcomes we want to achieve sit under five broad themes. We have set out a plan for each of the areas to make sure we’re able to put the Tourism Strategy into action. They are:

• Te Ōhanga – The Economy
• Te Taiao – The Environment
• Ngā Manuhiri O Te Ao, O Aotearoa Anō Hoki – International and domestic visitors
• Tātou o Aotearoa me ō tātou hapori – New Zealanders and our communities
• Ngā Rohe – Regions

We have developed a work programme and actions across the five outcomes. We have also prioritised four top actions for the government that will deliver across multiple outcomes. The top priority actions for the Government’s stewardship role that will deliver across multiple outcomes are:

The top priority actions for the Government’s stewardship role that will deliver across multiple outcomes are:

• Coordination across the tourism system
• Long-term sustainable funding mechanisms
• Destination management and planning
• Better data and insights

What people had to say

To make sure we got the Tourism Strategy right, we ran a public consultation over summer 18/19.

Over 250 people provided feedback. Several recurring themes centred on delivering the benefits of tourism for New Zealand and New Zealanders and helped in framing the final Strategy.

© Ministry of Business, Innovation and Employment

https://www.mbie.govt.nz/immigration-and-tourism/tourism/new-zealand-aotearoa-government-tourism-strategy/ Please note: This content will change over time and can go out of date.

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The 15 Best Places to Visit in New Zealand

New Zealand is only 1,000 miles long, 280 miles across at its widest, and home to just under five million people, but this long, narrow country contains many things to see and do. Travelers can ski on snow-capped mountains and bask on subtropical beaches, learn about Maori culture and discover its British heritage, sip on some of the world’s finest wines and hike through the uninhabited wilderness. Whatever travel experiences you enjoy, you can probably find them in New Zealand .

The country comprises two main islands—imaginatively named the North and South Islands in English, and Te Ika a Maui and Te Wai Pounamu, respectively, in Maori. Although the South Island is larger, more than three-quarters of New Zealand’s population lives in the North. Ideally, visitors should spend time on both islands, although picking one isn’t a bad approach. Here are the 15 best places to visit in New Zealand.

On the central North Island, Rotorua is famous for its geothermal features and Maori culture. Travelers short on time can visit on a day trip from Auckland, but it’s a convenient stop when traveling through the North Island. Hell’s Gate, Wai-O-Tapu, or Orakei Korako (on the way to Taupo) are good options for bubbling mud pools, boiling geysers, colorful rock formations, and many resorts and holiday parks in the area have hot spring bathing facilities. You can also learn more about Maori culture at tourist villages like Mitai, Whakarewarewa, and Tamaki with their cultural shows of traditional music and dancing and a hangi meal cooked in an underground pit.

Time commitment: One full day in Rotorua is ideal.

Waitangi is one of the most significant places in New Zealand's modern history. In 1840, Maori chiefs signed a treaty with representatives of the British Crown, the Treaty of Waitangi, a founding document that gave the sovereignty of New Zealand to British rule. Visit for a crash course in the country's history in this beautiful coastal location. The Waitangi Treaty Grounds include an indoor museum, the Treaty House, an ornately carved marae (Maori meeting house), and a ceremonial waka (canoe) spread over a large area. There are beautiful views of the Bay of Islands.

Time commitment: The Waitangi Treaty grounds deserve at least half a day.

Hokianga Harbour

The Hokianga Harbour is an alternative to the Bay of Islands, often overlooked by travelers and perfect for camping or RV adventures. The area is sparsely populated and predominantly Maori. Dune boarding, hiking, horse trekking, and dolphin watching are popular activities in the Hokianga. Base yourself in one of the nearby villages of Omapere, Opononi, and Rawene. To expand your exploration, the Waipoua Forest, just south of the Hokianga, is home to two of the largest living native kauri trees.

Time commitment: Aim to spend two days to a week in the Hokianga area.

Coromandel Peninsula

The Coromandel Peninsula reaches 50 miles into the Hauraki Gulf, across the Firth of Thames from Auckland. It’s a microcosm of all that’s good in northern New Zealand—stunning beaches, hiking trails, and arty, laid-back towns. During low tide at Hot Water Beach, dig a few inches beneath the sand to create your own natural hot spring bath, spend the day at Cathedral Cove, one of New Zealand’s most beautiful beaches (which is saying something), and hike the Pinnacles Walk or Coromandel Coastal Walkway.

Time commitment: To explore the whole Coromandel Peninsula, you’d need at least a week, but it’s possible to make a quick overnight trip from Auckland or Tauranga.

Tongariro National Park

TripSavvy / Taylor McIntyre

On the high central plateau of central North Island, Tongariro National Park is a dual UNESCO World Heritage Site, listed both for its natural and cultural significance. Most sights and activities revolve around three volcanic peaks: Mounts Tongariro, Ruapehu, and Ngauruhoe. The Tongariro Alpine Crossing is a moderately challenging day hike that is spectacular. In winter, ski at the Whakapapa or Turoa ski fields. 

Time commitment: You need a day to hike the famous Tongariro Alpine Crossing (where you can spot the gorgeous emerald lake). With other hikes, biking trails, and skiing options in the winter, it’d be possible to spend several days in and around the park.

Hawke's Bay

Hawke’s Bay is one of New Zealand’s premier wine-producing regions and the oldest—there are more than 200 vineyards. The area is popular for its sunny climate, Art Deco allure, and the world’s largest gannet colony. The city of Napier, in particular, is famous for its Art Deco architecture because, after a massive earthquake in 1931, much of the town was rebuilt in this style. Keen bird watchers should visit the gannet colony at the Cape Kidnappers Reserve.

Time commitment: Hawke’s Bay is quite a long drive from other North Island centers (or a short flight to Hawke’s Bay Airport), so spend at least a couple of days here to make it worth the trip.

At the bottom of the North Island, Wellington is New Zealand’s capital. Equal parts bureaucratic formality and bohemian arts hub, Wellington is a perfect small city to explore. The New Zealand Parliament building, known as the ‘Beehive’ (you’ll understand why when you see it), and the Museum of New Zealand Te Papa Tongarewa (known simply as Te Papa) shouldn’t be missed. The Weta Workshop is a film special effects company founded by Peter Jackson, director of "The Lord of the Rings" and "The Hobbit," so fans of the film should consider a tour.

Time commitment: Budget at least two days for the central city and another few to visit outlying areas like the Kapiti Coast or Cape Palliser.

Abel Tasman National Park

TripSavvy / Alisha McDarris

Many travelers take the Interislander Ferry from Wellington to Picton, at the top of the South Island, and drive west to the Abel Tasman National Park, New Zealand’s smallest national park. Abel Tasman is all about the golden beaches, turquoise seas, and forested hiking trails. For longer hikes, enter the park from the tiny town of Marahau. You can also enter the park by kayaking from Kaiteriteri.

Time commitment: If staying in nearby Nelson or Motueka, it’s easy to visit the park on a day trip. To complete the popular Coast Track walk, you’ll need three to five days.

TripSavvy / Lauren Breedlove

On the eastern coast of the upper South Island, Kaikoura is famous for its whale and dolphin watching. It’s a marine-life hotspot because of the unique currents and deep trench just offshore. Whale-watching cruises operate all year, and while sperm whale sightings are never guaranteed, there’s a very high chance you’ll see them and dolphins, seals, and albatross.

Time commitment: Many travelers pass through Kaikoura while traveling between Picton and Christchurch. You only need a day for a whale-watching cruise, but extra days in Kaikoura can be spent hiking or enjoying the beaches.

Akaroa and the Banks Peninsula

Jutting southeast from Christchurch, the Banks Peninsula is a volcanic landmass comprising several volcanos. There are many harbors and bays, wildlife-spotting opportunities, and the French settlement of Akaroa, the oldest town in the Canterbury province. There are many 19th-century buildings there and cute French cafes. The Hector’s dolphin—the world’s smallest and rarest—live in the waters off the Banks Peninsula. (Sea kayaking is an excellent way to see them.) There are also many biking and hiking trails on the peninsula.

Time commitment: Akaroa and the Banks Peninsula are an easy day trip from Christchurch, but staying a couple of days will allow you to drive to more remote spots.

Aoraki Mackenzie International Dark Sky Reserve

The Aoraki Mackenzie International Dark Sky Reserve is one of the largest dark sky reserves in the world. In the central South Island, far from any major settlements, it’s almost entirely free of light pollution, making it an incredible destination for stargazing. Stargazing tours are informative, or you can find a quiet, dark spot on your own. You might also see the Aurora Australis (the Southern Lights, similar to the Northern Lights) if you're lucky. Mount Cook, New Zealand’s highest mountain (12,220 feet), is also in this area.

Time commitment: The tiny towns within the reserve—Lake Tekapo Village, Twizel, and Mount Cook Village—are a long way from anywhere, so these are not a quick getaway. Cloud-free skies are essential for stargazing, so you may need to spend a few days here.

Queenstown is not a typical Kiwi town—its real estate is among the most expensive in the country, and the style is more designer than farmer. But there’s no denying that Queenstown is blessed with beautiful geography as it's set on Lake Wakatipu with views of the Remarkables mountain range. Take the cable car to the top of the hill behind the city for spectacular views. Popular activities in the area include mountain biking, bungee jumping, speedboat rides, whitewater rafting, kayaking, canyoning, skiing in winter, or hiking the many trails.

Time commitment: Queenstown city only needs a day to look around, but it’s an ideal base for exploring the Central Otago wineries, trying adventure sports, and making day trips to Glenorchy, Wanaka, Arrowtown, or Fiordland.

Dunedin and the Otago Peninsula

Dunedin is a university town on the South Island’s east coast. Dunedin is the Scots Gaelic name for Edinburgh, and the Scottish influence is strong. The neo-gothic architecture of the University of Otago, the Dunedin Railway Station, and some churches lend an Old World aesthetic to Dunedin. The world’s second steepest street (as of August 2019), Baldwin Street, is also a quirky sight. (The first is in Harlech, Wales.)

A short drive from Dunedin is the hilly, windswept Otago Peninsula, one of New Zealand’s finest eco-tourism and bird-watching destinations. Drive (or take a tour) out to see the penguin, albatross, and seal colonies of the Otago Peninsula, stopping at Larnach’s Castle en route. 

Time commitment: Two or three days are needed here, divided between the city and the peninsula.

Fiordland National Park

In the southwest of the South Island, the Fiordland National Park is New Zealand’s largest, and it’s part of the Te Wahipounamu UNESCO-listed World Heritage Site. A vast area of forests, mountains, and glacial fiords, visitors can be as active or relaxed as they like here, on sightseeing cruises, scenic flights, or multi-day treks. The small town of Te Anau is a good base and has caves with glow worms. 

Milford Sound is perhaps the most famous sight, with pointy Mitre Peak rising from the water, offering perfect reflections on a clear day. Lake Te Anau and Lake Manapouri are beautiful places to cruise or kayak.

Time commitment: Some travelers visit the Fiordland National Park on a quick day trip from Queenstown or Wanaka, while others stay for longer to explore. The famous Milford Track trek between Te Anau and Milford Sound takes four days.

Stewart Island /Rakiura

Off the southern coast of the South Island, Stewart Island/Rakiura is New Zealand’s third-largest island. Around 85 percent of the island is a national park reserved for penguins, kiwis, and seals. While the temperatures are generally quite cold this far south, the beaches are empty and worth the trip across the Foveaux Strait from Bluff.

Birdwatching and hiking are popular activities, especially within the park's boundaries. The Rakiura Track is a 20-mile (32-kilometer) hiking trail that circles the Rakiura National Park, and it takes two to four days to hike the entire length. The small capital, Oban, is a welcoming town that serves up seriously fresh seafood.

Time commitment: As it’s necessary to get a ferry to Stewart Island/Rakiura (or take a short flight from Invercargill to Oban), it’s worth spending a few days here. Camping is a good option.

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10 of the best things to do in New Zealand

Oct 4, 2023 • 8 min read

These are New Zealand's unmissable activities © Nicram Sabod / Shutterstock

Spectacular and diverse, New Zealand (also known as Aotearoa) is one of the world's most memorable destinations.

From its inspirational Indigenous Māori cultural experiences to its epic and otherworldly national parks , it can be hard to narrow down what to do. You can spend your days soaking in the urban energy of Auckland and Wellington, challenging yourself on outdoor adventures around Queenstown, cycling through Central Otago’s historic towns and big-sky landscapes or trying to spot the country’s iconic kiwi bird on Stewart Island/Rakiura.

Craft your own southern hemisphere adventure from this list of the best things to do in New Zealand.

1. Experience vibrant Māori culture

There are countless ways to engage with New Zealand’s Indigenous Māori culture while exploring the country. You can expect to hear greetings in te reo Māori (the Māori language) frequently, but for a deeper dive, the Auckland Museum and Waikato Museum both have displays of centuries-old Māori taonga (treasures). Around Rotorua , families from the local Te Arawa iwi (tribe) entertain and energize visitors with cultural performances and experiences, including the opportunity to take part in a haka (a ceremonial war dance made famous by the country’s All Blacks rugby team) or experience a hāngī (a Māori feast cooked in the ground). 

Detour: From Rotorua, travel 61km (38 miles) southeast to the isolated logging town of Murupara. Stays at the family-owned Kohutapu Lodge include excursions to catch tuna (endemic longfin eels), visits to historic Māori rock art sites and hiking through the Whirinaki Te Pua-a-Tāne Conservation Park, a spiritually significant site said to be one of the world’s last prehistoric forests.

2. Be immersed in Auckland’s diversity

Framed by two harbors and built on the sprawling remnants of more than 50 long-inactive volcanoes, Auckland is New Zealand's most diverse and cosmopolitan city. Visit the weekly Otara and Avondale markets to taste Pacific and Asian cuisine from communities drawn to Tāmaki Makaurau (the Māori name for Auckland). Or time your visit to experience popular cultural events including Pasifika , Diwali and the Lantern Festival. Good beaches, nearby wine regions, and a dynamic dining scene are other reasons why Auckland is consistently rated one of the world's most liveable cities.

Planning tip: Join Auckland’s most passionate fans while taking in a match featuring the New Zealand Warriors (a rugby league team) or the Auckland Blues (a rugby union team).

3. Hike one of New Zealand’s Great Walks

Hiking (known as “tramping”) is one of New Zealand’s most popular pastimes, with well-established wilderness tracks, shelters (called “huts”) and campsites throughout the country. Highlights include the meandering forest trails of the Rakiura Track on compact Stewart Island/Rakiura and the beach-fringed Abel Tasman Coast Track in the Nelson/Tasman region. Anchoring the rugged geothermal heart of the North Island, Tongariro National Park's most popular trail is the Tongariro Alpine Crossing , a single-day wilderness experience skirting two volcanoes and taking in views of craters, iridescent lakes and the sprawling Central Plateau.

Planning tip: All of New Zealand's  10 (soon to be 11) Great Walks are very popular, and New Zealand's Department of Conservation (DOC) caps visitor numbers at a safe and sustainable level. To secure your spot, you’ll need to book in advance when the Great Walks booking system opens , usually from around May. The Great Walks season runs from late October to April, and the most popular experiences like the Milford and Routeburn Tracks often sell out in minutes. If you miss out; don’t worry. There are hundreds of other trails throughout the country to explore. 

4. Negotiate a two-wheeled adventure in Central Otago

New Zealand's first – and arguably best – multi-day cycling experience is the Otago Central Rail Trail . An undulating ride through sunbaked southern landscapes and the heritage streetscapes of former gold-mining towns, it takes four to six days to complete. Along the way, you can feast on locally grown summer stonefruit, visit contemporary vineyards known for world-class pinot noir, and toast the end of each day with a well-earned beer at historic pubs. E-bikes are a convenient option to maximize your enjoyment of this classic South Island experience, with operators throughout the region offering rentals and guided tours.

Detour: Linking the towns of Cromwell and Clyde, the 55km (34-mile)  Lake Dunstan Cycle Trail traverses the spectacular Cromwell Gorge via an 85m-long (279ft) suspension bridge and a spectacular cantilevered wooden biking track.

5. Seek out kiwis on Stewart Island/Rakiura

At the southern tip of the South Island, Stewart Island/Rakiura is New Zealand's third-largest island, home to a rugged community of around 400 hardy souls, where 85% of the land is protected by Rakiura National Park . Birdlife around Stewart Island/Raikura and the adjacent islet of Ulva Island includes rare hoiho (yellow-eyed penguins), raucous kākā (a type of parrot) and mellifluous bellbirds. However, the undoubted avian highlight is viewing tokoeka (Southern brown kiwi) in the wild. Join a twilight expedition with local operators including Beaks & Feathers and Ruggedy Range Wilderness Experiences to see Aotearoa's beloved national bird snuffling about on beaches and in the forest. Visit from March to September to also potentially glimpse the aurora australis (southern lights), the inspiration for Stewart Island's Māori name: Rakiura, which means “glowing skies.”

Planning tip: Ferries take one hour to cross the Foveaux Strait from Bluff on the mainland to Stewart Island/Rakiura. The crossing can sometimes be rough, so an alternative is a 20-minute flight from Invercargill.

6. Commune with marine mammals around Kaikōura 

Attracted by the nutrient-rich waters of the Kaikōura Canyon – a submarine valley just 800m (2624ft) off the east coast of New Zealand’s South Island – the coastal town of Kaikōura is visited by various whale species throughout the year. Join a boat trip with Whale Watch Kaikōura , owned and operated by the local Ngāti Kuri iwi (Māori tribe), to see visiting humpback, orca, southern right and pilot whales. Resident marine mammals include sperm whales, dolphins and kekeno (New Zealand fur seals). The pelagic birdwatching here is also some of the best on the planet.

Planning tip: Kaikōura translates from te reo Māori as "eat crayfish". The spiny crustacean is a popular item on pub menus and roadside food caravans around the region. Try one at Nin’s Bin or Kaikōura Seafood BBQ .

7. Have a capital time in Wellington

Compact and walkable, New Zealand’s harbor capital of Wellington is the ideal urban destination to balance and complement adventures in Aotearoa’s great outdoors. Explore the city’s pioneering craft beer heritage at local breweries including Garage Project, Heyday and Parrotdog, before learning about the movie-making magic of The Hobbit and Lord of the Rings franchises at Wētā Workshop . The nation’s capital also boasts a vibrant arts and live music scene, with free events hosted throughout the year.

Planning tip: Visit (and book accommodation well ahead) for the Beervana craft beer festival in August. Also popular is Wellington on a Plate (WOAP), an annual celebration of the city’s dynamic culinary scene.

8. Explore architectural history in Hawke’s Bay

Rocked by an earthquake in 1931, the Hawke’s Bay cities of Napier and Hastings were rebuilt in the popular architectural styles of the day, and now the region boasts some of the world’s best-preserved art deco and Spanish Mission architectural precincts. From Napier’s Norfolk pine-trimmed Marine Parade, join a walking tour of the city’s cavalcade of art deco buildings, some also decorated with the cross-cultural influence of traditional Māori design motifs.

Detour: New Zealand winemaking began in Hawke’s Bay in the 1850s, and the region’s well-established vineyards and excellent winery restaurants are best explored on two wheels. See On Yer Bike online for details of bike hire and recommended wine trails.

9. Get active around Queenstown

Nowhere else in New Zealand reinforces the country’s reputation for adrenaline-fuelled adventure activities like Queenstown . Amid beautiful lake and sub-alpine scenery, definitely sign up for a bungy jump . (It’s almost mandatory – the breathtaking leap of faith was invented in New Zealand, after all.) You can also consider other thrill rides like  Oxbow Adventures ’ exciting combo of jet sprint boats (which can reach up to 100km/h, or 62mph, in just 2.5 seconds) and extreme 4WD offroading. After all the action, adjourn to Altitude Brewing ’s ​lakeside location for great beers and tasty visits from local food trucks.

Detour: Reached via a scenic road over the Crown Range, Wānaka is Queenstown’s less manic Southern Lakes sibling. Catch a boat on Lake Wānaka to explore the island bird sanctuary of Mou Waho .

10. Kayak in pristine Fiordland

Cruising through Milford Sound /Piopiotahi on a day trip is popular, but a better strategy for experiencing the scale, spectacle and stillness of Fiordland ’s most famous sheltered anchorage is to explore it by kayak. Hook up with Roscoe’s Milford Kayaks for the ultimate on-the-water views of the fiord’s cascading quicksilver waterfalls and massive forest-covered cliffs. Sunriser classic tours loop for 10km (6 miles) around Milford Sound and depart well before the inevitable arrival of daytrippers visiting from Te Anau or Queenstown.

Detour: Fiordland’s Doubtful Sound/Patea (meaning "place of silence" in te reo Māori ) is even quieter and less visited than Milford Sound/Piopiotahi. Join a guided kayak tour with Te Anau-based Doubtful Sound Kayak or stay overnight on the MV Fiordland Jewel with Fiordland Discovery .

This article was first published April 2021 and updated October 2023

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NZ tourism can use the disruption of COVID-19 to drive sustainable change — and be more competitive

Professor of Tourism, University of Otago

Disclosure statement

James Higham does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

University of Otago provides funding as a member of The Conversation AU.

University of Otago provides funding as a member of The Conversation NZ.

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The Parliamentary Commissioner for the Environment’s second tourism report urges the government to take advantage of the disruption caused by COVID-19 to transform the tourism industry.

Titled “ Not 100% – but four steps closer to sustainable tourism ”, it builds on commissoner Simon Upton’s 2019 “ Pristine, popular … imperilled? ” report and presents four detailed policy proposals intended to shift the tourism sector from a volume/demand model to a sustainability model:

introducing a departure tax to address the high and unavoidable emissions associated with international air travel

making central government funding for tourism infrastructure conditional on environmental criteria.

strengthening legislation allowing the Department of Conservation to fully protect Aotearoa’s most spectacular natural areas

strengthening existing standards for self-contained freedom camping.

These represent a paradigm shift away from industry subsidy to increasing tourist and tourism business accountability.

Not business as usual

There is also much to like about the three key principles underpinning the commissioner’s recommendations:

tourism should be treated like any other sector of the economy, without special priority and public subsidy

communities and mana whenua should be central to tourism decision-making

tourists and tourism businesses should meet the costs of the resources they consume (including finite environmental resources).

The report acknowledges the threat to the survival of many local tourism businesses from the crippling of international travel. But the commissioner argues there is great interest in, and wide support for, using this disruption to shape the industry’s recovery.

However, that transition will require active intervention to avoid a return to the status quo.

Over-tourism and climate change

There are two standout features of the report. First, it identifies the key concerns of many New Zealanders and tackles them head on. These include freedom camping , crowding and loss of natural quiet in our most stunning conservation areas.

The recommendations extend to strengthening rules around commercial activity on conservation land and water, improving the certification process for campervans, and requiring rental agencies to play a greater role in collecting freedom camping infringement fees and fines.

Read more: The coronavirus survival challenge for NZ tourism: affordability and sustainability

Central to the report is the need to empower mana whenua and local communities to be heard in tourism development and management planning, and to further the scope for Māori to exercise tino rangatiratanga , kaitiakitanga and manaakitanga .

Secondly, and perhaps most importantly in terms of shaping the re-emergence of a 21st-century tourism system, the report tackles the inescapable global issues arising from the high emissions of international air travel.

Return of the departure tax?

New Zealand is a geographically remote destination, dependent on long-haul markets. It is also a place of spectacular natural beauty in a world of accelerating environmental degradation.

As such it is a destination threatened less by sensitivity to increasing travel costs — the impact of a passenger tax on tourist demand is likely to be modest — and more by climate concerns and growing “ flygskam ” (flight shame).

The commissioner recommends the introduction of a distance-based departure tax that would generate between $NZ100 million and $400 million annually, ring-fenced to support efforts to reduce emissions.

Tax revenue aside, this is critically important in terms of global leadership. The failure of the Carbon Offsetting and Reduction Scheme for International Aviation ( CORSIA ), introduced by the International Civil Aviation Organisation (ICAO), means individual countries showing leadership is the only way to transition away from the high-carbon global aviation regime.

Read more: Pacific tourism is desperate for a vaccine and travel freedoms, but the industry must learn from this crisis

Prioritising low-carbon tourism

The proposed departure tax raises important questions about how ring-fenced funds are best deployed. The commissioner recommends such revenues go to supporting the development of low-emissions aviation technologies and providing climate finance for Pacific Island nations.

But low-emissions aviation research and development is a long-term, multi-billion-dollar challenge. It requires a global commitment and response via the ICAO and aviation manufacturers such as Boeing and Airbus. The commissioner concedes this is only likely to yield benefits over time.

If we are to ring-fence taxes on New Zealand tourists, then, why not give priority to the immediate enhancement of a low-carbon New Zealand tourism sector?

The Climate Change Commission recognises that investing in low-carbon local and domestic transportation involves some relatively low-hanging fruit: electrification of New Zealand’s vehicle fleet, development of recharging networks, light rail, safe active transport including cycle trails and cycle networks, and other low-carbon transport investments.

So, investment in gondola access to ski fields, for example, could offer immediate opportunities to shift away from the queues of private vehicles we saw streaming up ski field access roads last winter.

These low-carbon transitions will future-proof our tourism industry and allow us to enjoy immediate advantages over our international competitors when international travel is restored.

NZ’s early advantage

Countries that adopt air transport carbon charges will seize the advantages available to early adopters. As others recognise the growing urgency of joining the successful club, rather than staying in a collective race to the bottom, change accelerates.

Replacing marginal price advantages under the old regime with highly marketable low-carbon advantages under the new one will only build New Zealand’s standing as a global leader in sustainable tourism.

Implementing a departure tax also opens up the possibility of multilateral agreements with other vanguard countries that want to lead ambitious action on climate change.

The commissioner concedes his four policy proposals are not comprehensive. Other issues remain, such as reining in the high environmental costs of the cruise industry.

However, his report does outline ways to transition the industry and begin to build a sustainable, resilient and climate-safe tourism system fit for the 21st century. For that reason, it is important these policy proposals are acted on.

Read more: The end of global travel as we know it: an opportunity for sustainable tourism

• Climate change
• Sustainability
• Carbon emissions
• Environment
• New Zealand stories
• freedom camping

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