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What is nature tourism and why is it so popular?

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Nature tourism is a fantastic type of tourism and it is on the rise! But what is it and why is it so popular? Read on to learn more…

What is nature tourism?

Why is nature tourism important, what is the difference between nature tourism and ecotourism, types of nature tourism, bird watching, scuba diving, scenic driving, bush walking, visiting parks, fishing , cycling , nature tours, nature tourism- further reading.

nature tourism

Nature tourism is all about visiting natural areas and is closed aligned with the concept of rural tourism . Places that nature tourists might visit include might include beaches, forests or national parks. Activities focus on the natural environment rather than visiting man-mad features; think stargazing and hiking, for example. There are locations right across the globe which are perfect for nature tourism.

The CBI (Centre for the Promotion of Imports from Developing Countries) in the Netherlands define nature tourism as follows:

Nature tourism, also called nature-based tourism, is tourism based on the natural attractions of an area. It consists of responsible travel to experience natural areas and their landscape, flora and fauna, protecting the environment and improving the quality of life of locals.

Nature tourism is important as it allows people to see and appreciate the beauty of our natural environment. Through this kind of tourism, we are able to escape the pollution and pressures of city life – it is good for our physical and mental wellbeing to be out in nature, breathing in fresh air and seeing lush greenery or sparkly blue seas. Nature tourism also encourages visitors to take an interest in the natural environment, which may then translate to them making a more conscious effort where environmental issues are concerned. With climate change being an ever-present and ongoing issue, this is definitely a good thing.

Following on from this, nature tourism gives land owners, local communities and local governments more reason to preserve and take care of natural areas. If they know people will come to visit, it is in their best interest to look after these places and is a great incentive for developing their sustainable tourism provision. Visiting tourists can do wonders for local community pride this way.

As with all tourism, nature tourism brings in money . This economic boost trickles down through a whole community; people need places to stay, and food to eat, and they want to buy souvenirs. Hikers may need to buy replacement walking boots, and weary explorers will always need somewhere to rest their heads at night. Jobs are created and economies are boosted through natural tourism, in the surrounding areas of the specific locations too.

Is nature tourism different from ecotourism? Put simply, yes. They are very similar, but ecotourism is perhaps a more specialised branch of nature tourism if we were looking to clearly define the difference in some way. Nature tourism is about visiting an area – responsibly, yes – rather than actively aiming to learn about the environment and participating in its protection. A nature tourist might visit a beach and admire its beauty, while an ecotourist might join in with a beach clean-up. The lines are blurred, of course, as they so often are when we try to differentiate between types of tourism .

nature tourism

There are different types of nature tourism. This is where we will see similarities with another kind of tourism: adventure tourism. You can read all about adventure tourism here if you’re interested! However, the similarity is that both can be split into two ‘types’: hard and soft.

Soft nature tourism might involve bird watching, visiting a beach to sunbathe, gentle walks through country parks and so on. Hard nature tourism is a bit more tough going: mountain climbing, bush walking and scuba diving, for example. Below I’ll go into some of these specific examples, so you can see how diverse nature tourism is!

Nature tourism examples

There are many examples of nature tourism to be found. Keep reading to see what they are, and whether they fall into the hard or soft category.

Bird watching is an example of soft nature tourism. People of all ages and abilities can do this, with or without a guide. You just need some background knowledge of bird species (or a book explaining them) and perhaps some binoculars. the Gambia is a hotspot for bird watching!

This is more of an example of hard nature tourism. It’s much more adventurous, and requires specialist equipment and a guide or a lot of training/experience. Head under the water to see what kind of nature is on display down there: coral, fish, shells and so much more. It’s subjective, but Barracuda Point in Malaysia is apparently the most beautiful place in the world to scuba dive… and I am a big fan of diving in Dahab , Egypt too!

This is another ‘soft’ activity in that it is low-risk and doesn’t require physical exertion. The North Coast 500 in Scotland is an example of a famous scenic drive – this is a great way to experience nature. From rolling hills to winding rivers, there is so much to see out of the window from the comfort of your car. Another fantastic example is the Kings Highway in Jordan , where you will see endless desert, canyons and incredible rock formations.

Camping is, again, an example of soft nature tourism. While it’s a little more ‘involved’ than scenic driving, for example, it is still relatively low risk and most of us are able to participate. Mount Cook National Park in New Zealand is said to be one of the most beautiful places in the world to camp, with its green landscapes and snowy mountain scenery. Climbing Mount Kilimanjaro gives you some fantastic camping opportunities too- just make sure you buy the best wild camping tent !

nature tourism

While controversial, hunting tourism is an example of nature tourism as it takes place in natural spaces. It is definitely one for the hard category, as you need special equipment to do so and it can obviously be quite dangerous if you don’t know what you’re doing. It is also often a discussion point for ethical tourism .

For the most part, this is a very safe activity and therefore falls into the soft category again. Guided tours are available in all of the very best stargazing locations, such as El Teide National Park in Tenerife, and it has even spawned its own branch of tourism. This is known as dark sky tourism, and there are many examples of activities that fall within this. They include stargazing, of course, alongside seeing the Northern Lights, watching an eclipse, astronomy tours and staying in accommodations that offer a clear view of the night sky such as glass domes.

nature tourism

This can be dangerous in that it is all about going off the beaten track, and walking through bushes/on rough ground. Therefore we can categorise this as hard nature tourism; it is something you would do when hiking, and gives you a bit of an adrenaline kick!

One of the easiest and most common forms of nature tourism is simply visiting a park. Whether this is a UK national park or your local green space at home, visiting a park is a definite example of this type of tourism. You’ll see birds, insects, flowers, trees, grass and more. Have a leisurely stroll, cycle through or sit and eat a picnic surrounded by nature.

Fishing falls in the middle of the soft and hard categories. You do need specialist equipment, but with most types of fishing there is little to no risk to life involved. But you need to be in nature – by or even on a lake or river – to do it, so it definitely counts as a form of nature tourism. People have obviously been fishing for years as a source of food gathering, but it is also a recreational hobby enjoyed by many.

This is another middle of the road activity. Kayaking can be dangerous, although it usually isn’t – you’ll often have a guide with you, and of course specialist equipment (the kayak) is required. It’s a really fun activity that many people enjoy!

You can visit a beach and simply do… nothing! This is still an example of nature tourism, as beaches are natural environments. Bali has some of the most beautiful beaches in the world, and tourists flock there to relax and soak up the sunshine. Beaches are also usually near to bars and restaurants, and you might find people doing beach yoga or watching the sunrise/sunset. Thailand even has all-night moonlight beach parties. They are versatile and beautiful locations!

Wellness tourism in Hawaii

Again, another activity that could be considered hard or soft. It depends where you go, really. A gentle bike ride along a specific cycle lane through a park is nothing like mountain biking in harsh terrains. It’s all about the level of ability you have and what risks you’re willing to take. But cycling is definitely a great way to get out and about in nature. It is also a low-cost and eco-friendly activity, which makes it a winner from many angles.

These tend to be a longer duration than many activities mentioned above, which you may do regularly but for a few hours at a time. Nature tours are days or even weeks-long trips, out into the wilderness with nature and wildlife experts. You might travel by air or train, or go on a cruise, and your guide will be on hand to point out every aspect of nature there is to see. These nature tours will take visitors to some of the most beautiful destinations on earth, such as trekking in Chiang Mai , Croatia, seeing the glaciers in Iceland and Alaska, and gazing at the best waterfalls in Finger Lakes . They’ll set you back a fair bit, but the memories you’ll make seeing bears and waterfalls and glorious sunsets will more than make up for it!

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What Is Ecotourism? Definition, Examples, and Pros and Cons

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Ecotourism Definition and Principles

Pros and cons.

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Ecotourism is about more than simply visiting natural attractions or natural places; it’s about doing so in a responsible and sustainable manner. The term itself refers to traveling to natural areas with a focus on environmental conservation. The goal is to educate tourists about conservation efforts while offering them the chance to explore nature.

Ecotourism has benefited destinations like Madagascar, Ecuador, Kenya, and Costa Rica, and has helped provide economic growth in some of the world’s most impoverished communities. The global ecotourism market produced $92.2 billion in 2019 and is forecasted to generate $103.8 billion by 2027.

A conservationist by the name of Hector Ceballos-Lascurain is often credited with the first definition of ecotourism in 1987, that is, “tourism that consists in travelling to relatively undisturbed or uncontaminated natural areas with the specific object of studying, admiring and enjoying the scenery and its wild plants and animals, as well as any existing cultural manifestations (both past and present) found in these areas.”

The International Ecotourism Society (TIES), a non-profit organization dedicated to the development of ecotourism since 1990, defines ecotourism as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education [both in its staff and its guests].”

The International Union for Conservation of Nature (IUCN) looks at ecotourism as a significant tool for conservation, though it shouldn’t be seen as a fix-all when it comes to conservation challenges:

“There may be some areas that are just not appropriate for ecotourism development and some businesses that just won’t work in the larger tourism market. That is why it is so important to understand the basics of developing and running a successful business, to ensure that your business idea is viable and will be profitable, allowing it to most effectively benefit the surrounding environment and communities.”

Marketing an ecosystem, species, or landscape towards ecotourists helps create value, and that value can help raise funds to protect and conserve those natural resources.

Sustainable ecotourism should be guided by three core principles: conservation, communities, and education.

Conservation

Conservation is arguably the most important component of ecotourism because it should offer long-term, sustainable solutions to enhancing and protecting biodiversity and nature. This is typically achieved through economic incentives paid by tourists seeking a nature-based experience, but can also come from the tourism organizations themselves, research, or direct environmental conservation efforts.

Communities

Ecotourism should increase employment opportunities and empower local communities, helping in the fight against global social issues like poverty and achieving sustainable development.

Interpretation

One of the most overlooked aspects of ecotourism is the education component. Yes, we all want to see these beautiful, natural places, but it also pays to learn about them. Increasing awareness about environmental issues and promoting a greater understanding and appreciation for nature is arguably just as important as conservation.

As one of the fastest growing sectors of the tourism industry, there are bound to be some downsides to ecotourism. Whenever humans interact with animals or even with the environment, it risks the chance of human-wildlife conflict or other negative effects; if done so with respect and responsibility in mind, however, ecotourism can reap enormous benefits to protected areas.

As an industry that relies heavily on the presentation of eco-friendly components to attract customers, ecotourism has the inevitable potential as a vessel for greenwashing. Part of planning a trip rooted in ecotourism is doing research to ensure that an organization is truly providing substantial benefits to the environment rather than exploiting it.

Ecotourism Can Provide Sustainable Income for Local Communities

Sustainably managed ecotourism can support poverty alleviation by providing employment for local communities, which can offer them alternative means of livelihood outside of unsustainable ones (such as poaching).

Research published in Proceedings of the National Academy of Sciences found that communities in regions surrounding conservation areas in Costa Rica had poverty rates that were 16% lower than in areas that weren’t near protected parks. These protected areas didn’t just benefit from conservation funds due to ecotourism, but also helped to reduce poverty as well.

It Protects Natural Ecosystems

Ecotourism offers unique travel experiences focusing on nature and education, with an emphasis on sustainability and highlighting threatened or endangered species. It combines conservation with local communities and sustainable travel , highlighting principles (and operations) that minimize negative impacts and expose visitors to unique ecosystems and natural areas. When managed correctly, ecotourism can benefit both the traveler and the environment, since the money that goes into ecotourism often goes directly towards protecting the natural areas they visit.

Each year, researchers release findings on how tourist presence affects wildlife, sometimes with varying results. A study measuring levels of the stress hormone cortisol in wild habituated Malaysian orangutans found that the animals were not chronically stressed by the presence of ecotourists. The orangutans lived in the Lower Kinabatangan Wildlife Sanctuary, where a local community-managed organization operates while maintaining strict guidelines to protect them.

Ecotourism May Also Hurt Those Same Natural Ecosystems

Somewhat ironically, sometimes ecotourism can hurt ecosystems just as much as it can help. Another study in the journal Trends in Ecology and Evolution found that ecotourism can alter animal behaviors in ways that put them at risk. If the presence of humans changes the way animals behave, those changes may make them more vulnerable by influencing their reaction to predators or poachers.

It's not just the animals who are at risk. As ecotourism activities become too popular, it can lead to the construction of new infrastructure to accommodate more visitors. Similarly, more crowds mean more pressure on local resources, increased pollution, and a higher chance of damaging the soil and plant quality through erosion. On the social side, these activities may displace Indigenous groups or local communities from their native lands, preventing them from benefiting from the economic opportunities of tourism.

Ecotourism Offers the Opportunity to Experience Nature

Renown conservationist Jane Goodall has a famous quote: “Only if we understand, will we care. Only if we care, will we help. Only if we help, shall all be saved.” It can be difficult to understand something that we haven’t seen with our own eyes, and ecotourism gives travelers the opportunity to gain new experiences in natural areas while learning about the issues they face. 

Ecotourism also educates children about nature, potentially creating new generations of nature lovers that could someday become conservationists themselves. Even adult visitors may learn new ways to improve their ecological footprints .

EXAMPLES OF ECOTOURISM

The East African country has some competitive advantages over its neighbors thanks to its rich natural resources, paired with the fact that it has allocated over 25% of its total area to wildlife national parks and protected areas. Because of this, an estimated 90% of tourists visit to Tanzania seeking out ecotourism activities. Ecotourism, in turn, supports 400,000 jobs and accounts for 17.2% of the national GDP, earning about $1 billion each year as its leading economic sector.

Some of Tanzania’s biggest highlights include the Serengeti, Mount Kilimanjaro , and Zanzibar, though the country still often goes overlooked by American tourists. Visitors can take a walking safari tour in the famous Ngorongoro Conservation area, for example, with fees going to support the local Maasai community.

The country is also known for its chimpanzees , and there are several ecotourism opportunities in Gombe National Park that go directly towards protecting chimpanzee habitats.

Galapagos Islands

It comes as no surprise that the place first made famous by legendary naturalist Charles Darwin would go on to become one of the most sought-after ecotourism destinations on Earth, the Galapagos Islands .

The Directorate of the Galapagos National Park and the Ecuadorian Ministry of Tourism require tour providers to conserve water and energy, recycle waste, source locally produced goods, hire local employees with a fair wage, and offer employees additional training. A total of 97% of the land area on the Galapagos is part of the official national park, and all of its 330 islands have been divided into zones that are either completely free of human impact, protected restoration areas, or reduced impact zones adjacent to tourist-friendly areas.

Local authorities still have to be on their toes, however, since UNESCO lists increased tourism as one of the main threats facing the Galapagos today. The bulk of funding for the conservation and management of the archipelago comes from a combination of governmental institutions and entry fees paid by tourists.

Costa Rica is well-known throughout the world for its emphasis on nature-based tourism, from its numerous animal sanctuaries to its plethora of national parks and reserves. Programs like its “Ecological Blue Flag” program help inform tourists of beaches that have maintained a strict set of eco-friendly criteria.

The country’s forest cover went from 26% in 1983 to over 52% in 2021 thanks to the government’s decision to create more protected areas and promote ecotourism in the country . Now, over a quarter of its total land area is zoned as protected territory.

Costa Rica welcomes 1.7 million travelers per year, and most of them come to experience the country’s vibrant wildlife and diverse ecosystems. Its numerous biological reserves and protected parks hold some of the most extraordinary biodiversity on Earth, so the country takes special care to keep environmental conservation high on its list of priorities. 

New Zealand

In 2019, tourism generated $16.2 billion, or 5.8% of the GDP, in New Zealand. That same year, 8.4% of its citizens were employed in the tourism industry, and tourists generated $3.8 billion in tax revenue.

The country offers a vast number of ecotourism experiences, from animal sanctuaries to natural wildlife on land, sea, and even natural caves. New Zealand’s South Pacific environment, full of sights like glaciers and volcanic landscapes, is actually quite fragile, so the government puts a lot of effort into keeping it safe.

Tongariro National Park, for example, is the oldest national park in the country, and has been named by UNESCO as one of only 28 mixed cultural and natural World Heritage Sites. Its diverse volcanic landscapes and the cultural heritage of the indigenous Maori tribes within the create the perfect combination of community, education, and conservation.

How to Be a Responsible Ecotourist

  • Ensure that the organizations you hire provide financial contributions to benefit conservation and find out where your money is going.
  • Ask about specific steps the organization takes to protect the environment where they operate, such as recycling or promoting sustainable policies.
  • Find out if they include the local community in their activities, such as hiring local guides, giving back, or through initiatives to empower the community.
  • Make sure there are educational elements to the program. Does the organization take steps to respect the destination’s culture as well as its biodiversity?
  • See if your organization is connected to a non-profit or charity like the International Ecotourism Society .
  • Understand that wildlife interactions should be non-invasive and avoid negative impacts on the animals.

Ecotourism activities typically involve visiting and enjoying a natural place without disturbing the landscape or its inhabitants. This might involve going for a hike on a forest trail, mountain biking, surfing, bird watching, camping, or forest bathing . 

Traveling in a way that minimizes carbon emissions, like taking a train or bike instead of flying, may also be part of an ecotourism trip. Because these modes of travel tend to be slower, they may be appreciated as enjoyable and relaxing ecotourism activities.

The Wolf Conservation Center ’s programing in New York State is an example of ecotourism. This non-profit organization is dedicated to the preservation of endangered wolf species. It hosts educational sessions that allow visitors to observe wolves from a safe distance. These programs help to fund the nonprofit organization’s conservation and wildlife rehabilitation efforts.

Stonehouse, Bernard. " Ecotourism ." Environmental Geology: Encyclopedia of Earth Science , 1999, doi:10.1007/1-4020-4494-1_101

" What is Ecotourism? " The International Ecotourism Society .

" Tourism ." International Union for Conservation of Nature .

https://doi.org/10.1073/pnas.1307712111

https://doi.org/10.1371/journal.pone.0033357

https://doi.org/10.1016/j.tree.2015.09.010

https://doi.org/10.5897/JHMT2016.0207

" Galapagos Islands ." UNESCO .

" About Costa Rica ." Embassy of Costa Rica in Washington DC .

https://www.stats.govt.nz/information-releases/tourism-satellite-account-2019

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How Tourism Benefits Nature and Wildlife

The Great Barrier Reef. Yellowstone. The Amazon Rainforest. One of the top reasons that tourists are drawn to destinations such as these is because of their rich biodiversity and unique landscapes.

According to Brand USA,  2 of the top 5 motivators  for selecting vacation spots are ecotourism and nature. Wanderlusters are seeking experiences that reflect the  true  essence of the places they are visiting. In other words, they want to visit places with unspoiled environments and thriving native wildlife.

We often hear about all of the ways that humans are destroying wild places and jeopardizing the health of the planet – and rightfully so. Over  75%  of land environments have been severely altered by humans and species are facing extinction at up to  1000x  the natural rate. While there’s no denying that irresponsible tourism contributes to this devastation, we shouldn’t overlook the important role that sustainable and well-managed tourism plays in advancing conservation and protecting our world’s treasured ecosystems. These benefits have only been further evidenced by the current COVID-19 crisis and the resulting halt in tourism.

In this blog post we’ve highlighted just a handful of the different ways that tourism benefits nature and wildlife. Read on to learn more!

Increasing Community Support for Conservation

Over the last decade, nature-based tourism has become increasingly popular.  In total, wildlife tourism now supports nearly  22 million jobs  around the world and contributes more than $120 billion to global GDP.

This growing interest in wildlife tourism, and the economic benefits that come along with it, can change community attitudes towards conservation. Without tourism, local communities may merely view wild animals as a danger to their farms and families, and only value natural resources for consumption. But when animals and natural areas bring tourism dollars and jobs to their community, it can help residents see the importance of keeping their natural assets intact and healthy.

In Cambodia, for instance, ecotourism is motivating communities to conserve critically endangered bird species, such as the giant ibis and white-shouldered ibis. Thousands of tourists come from across the world to see these rare and iconic species. The birding operator Sam Veasna Conservation Tours incentivizes community-based conservation in the region by training and employing locals as guides and ecotourism providers, and requiring visitors to donate to village development projects. In return for this income and employment, community members agree to not hunt or cut down trees. To date, Sam Veasna’s visitors have contributed over  $500,000  to local communities, making a strong case for the importance of protecting their unique birdlife.

Creating Sustainable Livelihoods

Beyond changing mindsets, tourism can prevent ecosystem degradation by creating more sustainable livelihoods for local communities. Jobs as guides, cooks, or housekeepers offer alternative income sources to environmentally-destructive activities such as logging, slash-and-burn agriculture, quarrying, or illegal hunting.

In Rewa, Guyana, poor job security led villagers to illegally harvest and trade wild animals. As a result, wildlife species such as arapaimas, giant river turtles, and giant otters were beginning to disappear. In 2005, the village opened a community-run eco lodge to improve livelihoods while protecting its ecological diversity.  By employing community members as sport fishing guides and boat captains, the lodge allows villagers to maintain rainforest-based livelihoods without causing damage to the ecosystem. Thanks to tourism, arapaimas, turtles, and otters are now common in the Rewa River. Not to mention, visitors contribute far more money to the local economy than wildlife exploitation did. In fact, research shows that globally wildlife tourism is  5x  more lucrative than illegal wildlife trade!

Raising Environmental Awareness of Tourists

Tourism not only bears the capacity to shift local mindsets and behavior, it can also raise environmental awareness among tourists. From camping to beach lounging, tourism provides countless opportunities for individuals to learn about the natural world and experience it firsthand.

When people connect with nature during their travels, it can lead them to appreciate it more and become invested in protecting it. Tours, parks, and other travel experiences often facilitate this type of environmental learning through interpretive techniques such as educational brochures, exhibits, or guided excursions. Whale watching, for instance,  has been shown  to raise visitors’ knowledge of aquatic mammals and increase their support for whale conservation. And on the Great Barrier Reef, guided boat tours and marine biology talks  have been found  to influence visitor behavior and minimize the damage that they cause to the reef.

In Chilean Patagonia, interpretive panels have been installed along one of the world’s most iconic trekking circuits in Torres del Paine National Park. The panels, which were designed by the  Torres del Paine Legacy Fund , educate visitors about the wetland ecosystem they’re traversing, and provide information about the plants and animals found there.

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A hiker reads about the types of wildlife that reside in Torres del Paine National Park. Photo: Torres del Paine Legacy Fund.

Prompting Conservation Policies & Protected Areas

Tourism can also provide a compelling incentive for governments and organizations to institute environmental policies and conservation measures. This includes the creation of national parks, nature reserves, and other protected areas to preserve their biodiversity and correspondingly boost their tourism appeal.

Due to the popularity of coastal tourism in particular, reef-based activities such as scuba diving, snorkeling, boat trips and whale watching are a particularly important source of economic revenues. In fact, it is estimated that coral reefs generate  $36 billion  in global tourism value per year. Many countries rely on the income that comes from marine-based tourism and see the importance of protecting their coastlines, coral reefs, and beaches.

In the Galapagos, for instance, marine-based tourism is worth over  $178 million  per year, and supports over a third of all jobs.  The islands are a hotspot for large and rare marine life, including the  highest abundance  of sharks on the planet. Thanks to spending by divers and other marine tourists, a single shark in the Galapagos is worth about $5.4 million over its lifetime, while a dead shark only brings in $200 to fishermen. Realizing the economic importance of its life below water, the government introduced no-fishing zones in 2016 to prevent the extraction of sharks and safeguard the island’s marine tourism value.

Mountain gorillas are another species that has benefited from tourism-motivated conservation policies. These endangered apes can only be found in Uganda, Rwanda, and the Democratic Republic of the Congo. In Uganda, gorilla trekking permits start at  $600  and the economic value of gorilla tourism is estimated to be as much as  $34.3 million . This has led to policies and strategies that support conservation, such as veterinary interventions, intensive law enforcement, community conservation projects, regulated ecotourism, and transboundary collaboration among government institutions and NGOs. Thanks to these efforts, the number of gorillas within the Virunga Mountain region rose from  240 in the 1980s to 604 in 2016 . Now they are the  only wild ape population whose numbers are increasing !

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Financing Conservation

But simply establishing protected areas isn’t enough on its own. Ensuring the conservation of the sensitive environments and vulnerable species that these areas aim to protect requires effective management and conservation measures.

However, this is easier said than done. Around the world, many protected areas are under-funded. In fact, the global funding gap for effectively managing these sites is estimated to be up to  $440 billion  dollars per year. Tourism plays an essential role in bridging this gap by providing an additional source of funding. Proceeds from visitor entrance fees, operating permits, accommodations, and guiding services can help pay the salaries of park rangers and guards, and fund necessary management activities such as ecosystem monitoring, anti-poaching patrols, invasive species eradication, and environmental educational programs.

In Africa, tourism is an important source of funding for land and wildlife conservation. SANParks, the public entity responsible for managing South Africa’s national parks, raises more than  80%  of its funding from tourism.  Chumbe Island Coral Park,  a marine protected area off the coast of Zanzibar, takes this model a step further and is funded  entirely  by ecotourism income. Thanks to effective management, Chumbe Island is home to one of the most pristine coral reefs in the region.

In addition to financing protected areas, tourists and tourism businesses may also contribute directly to local conservation initiatives. In St. Kitts, local tourism businesses donated  $18,500  to fund the planting of fruit trees to protect coastal areas. At Vail Resorts, guests are invited to donate $1 when they purchase a season pass, lift ticket, hotel stay, or shuttle ride. In 2019, Vail’s program raised over  $975,000  for on-the-ground conservation efforts that help restore habitat, improve forest access, and preserve land.

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Carbon offsetting is another way that individuals and businesses can contribute to environmental conservation projects, while also mitigating their own emissions. Luxury tour operator TCS World Travel, for instance, partners with Sustainable Travel International to  offset  the carbon emissions generated by their jet trips. Through this partnership, TCS supports the  Madre de Dios project  which protects critical rainforest habitat and endangered species in the Peruvian Amazon.

Aiding Ecosystem Monitoring

While park rangers and guards play a critical role in patrolling sensitive environments, tracking ecosystem health, and warding off threats, it is often impossible for them to monitor such vast areas by themselves. The mere presence of tourists in natural areas can protect wildlife by providing an extra set of eyes on the ground.

In Africa, safari vehicles and guests deter poachers from wildlife conservancies, helping to safeguard highly targeted species such rhinos. The COVID-19 pandemic has further highlighted the critical role that tourism plays in deterring poachers and creating safe havens for wildlife. As visitation has come to a halt, rhino poaching has  reportedly increased  in tourism hotspots.

The Great Barrier Reef Marine Park Authority’s “Eye on the Reef” program is an even more intentional effort to engage tourists and operators in ecosystem monitoring. The program engages divers and marine tourism providers in watching over the Great Barrier Reef by reporting the coral, fish, pollution, and invasive species they see via a citizen science app. Sustainable Travel International is currently developing NEMO, a similar reef monitoring program for use on the  Mesoamerican Reef.

There are countless other citizen science programs that aim to fill different research gaps, and that visitors can participate in during their trip. Whale watchers, for example, can contribute to whale identification and tracking by submitting their photographs of humpback whales via the HappyWhale website. To date, more than  260,000  photos have been submitted to HappyWhale, and more than 38,000 individual whales identified.

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Tourism businesses may also aid researchers in collecting environmental data. In Nevis, the Four Seasons Resort helps researchers study the migration patterns of critically endangered hawksbill sea turtles that nest on the island’s beaches. Resort guests help look for nesting sea turtles which are then fitted with a satellite transmitter and released into the sea. To date,  21  turtles have been released through this program.

Supporting Habitat & Ecosystem Restoration

Along with putting on their scientist cap, visitors and tourism businesses can support conservation by participating in ecosystem restoration.  

In Bonaire, local dive operators are lending a hand in restoring the island’s coral reefs by training tourists and divers on basic reef restoration techniques. Once they are trained, visitors can help maintain coral nurseries and outplant coral fragments onto degraded reef sites. To date, more than over  22,000  corals have been outplanted onto Bonaire’s reefs.

Visitors and tourism businesses can also participate in the removal and eradication of non-native species which devastate local habitats. In Mexico, divers and guides lend a hand in  hunting invasive lionfish  which are a serious threat to the Mesoamerican Reef. After they are captured, the fish are grilled up and served to tourists as a special local dish.

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Visitors and tour guides can also help restore ecosystem health by cleaning up the environments they visit. For example, more than  86,000  scuba divers have removed litter from the oceans as part of Project Aware’s “Dive Against Debris” program.

Advancing Green Technologies & Fueling Innovation

Because of its economic importance and influence, tourism can trigger environmental innovation through the advancement of green infrastructure, processes, and technologies. For instance, tourism can lead the way in the development of renewable energy infrastructure, like wind and solar farms, on remote islands or rural areas that would not usually be exposed to clean energy.

In Aruba, tourism is the primary economic activity, representing  73%  of GDP. Realizing that the future of its tourism industry depends on environmental sustainability, Aruba’s public and private sector have invested in innovative solutions. Aruba’s Bucuti & Tara Beach Resort, for instance, is considered an eco-pioneer in the  Caribbean  due to the novel sustainability initiatives that it not only implements, but also develops. Among its achievements, the property heats its water via solar panels, installed exercise equipment that produces electricity, utilizes water saving devices in its bathrooms, and reuses greywater to irrigate its gardens. The resort aids the sustainability transition on the island by offering tours of their grounds and sharing their practices with others.

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In Oregon, tourism supported the expansion of electric vehicle infrastructure along the state’s rural roads and scenic highways. The state’s tourism commission,  Travel Oregon , helped facilitate the installation of electric vehicle charging stations near tourism businesses and developed Electric Byway itineraries. Now, Oregon is home to one of the largest networks of electric vehicle fast charging stations in the country!

Still Progress To Be Made

But of course, all of the benefits above will only occur when tourism happens in a well-managed and sustainable way. As we’ve gained a better understanding of how humans impact the natural world, there have definitely been great strides towards making tourism more eco-friendly. However, our work is far from done. There’s still a lot of room for improvement by everyone involved in tourism – businesses, governments, communities, and tourists – to maximize tourism’s benefits for the planet.

To learn more about how we are helping to amplify the environmental benefits of tourism and ensure that tourism safeguards local ecosystems through our work, click  here .

  • June 26, 2020
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What is ecotourism? A guide on how to travel sustainably.

Immerse yourself in nature — with respect for the environment and the culture that supports it.

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An illustration of a traveler’s torso in a jungle-print shirt with a camera hanging around their neck

If you love nature, you may have tried to plan a vacation where you get to be immersed in it. Maybe you’ve explored a coral reef or visited an elephant sanctuary, or you dream of doing so one day. These activities can fall under the umbrella of ecotourism — a kind of nature-based travel that aims to protect and empower the environment, animals, and local communities — when planning vacations.

Tourism is one of the fastest-growing industries in the world, accounting for 22 million new jobs last year , with a large part of that growth stemming from a post-lockdown itch for travel . As people return to packing as much stuff as humanly possible into a carry-on, ecotourism, too, will likely skyrocket to a market value of $299 billion by 2026 . In the last 10 years, travelers have become more environmentally conscious and socially responsible , looking for travel experiences that reflect their morals.

Still, the question for many well-meaning tourists remains: Is ethical ecotourism even possible?

There are a few things that complicate ecotourism’s narrative, like the carbon emissions produced by flights , or the challenges of ensuring that a significant degree of profits actually do go to local communities, protecting wildlife, and cultural heritage. Nature-based travel, too, can risk losing the plot, from sanctuaries that operate like petting zoos to the development of tropical coasts into even the most nature-forward resorts.

“It really boils down to an attitude, and an ethic about how we approach the natural world,” says David Fennell , a geography and tourism studies professor at Brock University in Ontario, Canada, and editor-in-chief of the Journal of Ecotourism . “Just by virtue of going to a national park doesn’t mean you’re an ecotourist, you have to have that attitude. And you have to tap into that ethic about what is important [to] not just yourself as a tourist, but about conservation and animal welfare.”

As a tourist, choosing where to go is an important decision, one that can help or hurt the environment and communities where you are visiting. There are some situations that are too good to be truly as effective as they claim, and accreditations, though helpful, may not tell the whole story. Understandably, trying to figure out what’s best for the environment, for communities, and for yourself can be overwhelming. It may be that ecotourism is a state of mind rather than a destination. Here are some ways to think about your next adventure to ensure your ethics align.

What actually is ecotourism?

An alternative to mass tourism — or when thousands of people visit a destination day in and day out ( think the resort-ification of Ibiza , in which people partied so hard that legislation was passed in 2022 to change the destination’s wasteful image) — ecotourism is meant to get you off the beaten trail and into a mindset of reciprocity with the site you are visiting.

As with many sustainability-oriented services, ecotourism got its start in the ’70s. It officially became a dictionary entry in 1982 , where it is defined as supporting conservation efforts, especially in often threatened natural environments. Since then though, the definition and intent have evolved to include bolstering local communities.

In the literature on ecotourism, travel can be distinguished into “hard paths” and “soft paths,” based on how many aspects of your trip follow the ethical north star of ecotourism and how demanding the trip will be of you. For example, if your trip features a strong environmental commitment and will be physically active, you’re likely on the hard path of ecotourism. If your trip is aimed at physical comfort with only a moderate nod to environmental commitment, you may be on a soft path. But taking it as an ethos means you can be an ecotourist anywhere, especially locally.

You might be wondering if a hike on a busy trail or swimming with manatees is ecotourism. Although both of those examples are nature-based tourism as they interface with the natural world, they’re not necessarily ecotourism, since both of these activities can put these destinations at risk if done in excess. Hiking a spot to death or droves of tourists putting Florida’s manatees at risk put pressure on the ecology of those places. In the 1980s, mass tourism began to wreck some of the world’s most sensitive ecosystems, such as the Riviera Maya in Mexico, where near-constant development has led to local forests being cleared .

Wildlife tourism runs the gamut from cruel breeding and hunting of lions to we-really-shouldn’t-have-cetaceans-in-captivity dolphin shows to cool , ethical birdwatching. Ecotourism including wildlife can be ethical as long as the animals you are engaging with are not manipulated or not free to disengage in interaction with tourists. “Anytime you have an animal that’s held in a captive environment, that you’re manipulating, the animal is not free to disengage that interaction, based on its own will,” says Fennell.

If you’re interested in going on adventures that are a little more sport-oriented, such as kayaking or diving, then this might be also considered nature-based tourism, since activities like climbing, sailing, camping, and snorkeling are less directly connected to ecological benefits. An example of nature tourism would be surfing lessons off Australia’s Coffs coast : You’re in nature having fun, but vibes are about all you’re contributing to the scene.

Ecotourism also has an educational component: You’re meant to learn about nature, culture, and threats to the area you’re in. Paul Rosolie — founder and Wildlife Director of Junglekeepers , a program that uses donations and tourist money to buy tracts of the Amazon along the Las Piedras River, in the Madre de Dios region of Peru — highlighted how ecotourism has brought people to the front lines of conservation.

“This is the edge of human presence on this planet,” Rosolie said via voice memo deep in the Amazon. “The battle is playing out between the progress of roads and development and the last places where there are untouched ecosystems, Indigenous communities, communities of species yet to be discovered. You get to see incredibly pristine, pure wilderness where a few people have managed to make a living.”

Ecotourism should encourage ethical considerations, like respect for the environment and host communities. For example, ecotourism aims to be biocentric , meaning that the interest of the living beings you are hoping to protect is prioritized over your own drive for pleasure. There is also the risk of too much tourism causing gentrification and raising prices for locals — see what’s currently happening in Mexico City , or consider the (fictional, but still germane) plot of HBO’s The White Lotus . Ecotourism aims to reverse the exploitative relationships between tourists and locals.

Lastly, ecotourism should strive for sustainability. In the case of Junglekeepers , which offers base station visits and ranger-accompanied hikes to tourists, this means extending employment to former loggers in their ranger program. The Sheldrick Wildlife Trust, where there are six ecolodges for tourists to book, has anti-poaching teams who work with the Kenya Wildlife Service to stop illegal poaching for ivory, bushmeat, and logging.

The tricky questions around ecotourism

Just because ecotourism might have a broader application these days, it doesn’t necessarily mean all travel qualifies, especially since there are slews of companies and organizations attempting to make a quick buck off a catchy buzzword. Unfortunately, it’s hard to sift the wheat from the chaff. As ecotourism as a concept grows more and more popular, some experiences and excursions may not necessarily meet the intentions lined up above.

Tourism can be rife with greenwashing : vague and unsupported claims, and exaggerations about how much good a given entity is doing, like hotels highlighting their donations to ecological causes, but underpaying their staff . Some excursions put Indigenous peoples in precarious situations , and some force animals to perform or be ridden or petted in a forced and unnatural manner .

Milo Putnam — founder of Laro Ethical Wildlife Travels , a service that helps people plan eco-travel — warns, “Don’t be tricked by misused greenwashing buzzwords like ‘rescue,’ ‘sanctuary,’ or ‘eco-park.’ Companies know that tourists like these terms, which to these companies can mean more profits, even if it isn’t true. These terms are meaningless if not backed by actual ethical practices. Instead, look further to see if they are certified or accredited by a trusted organization.” (More on this below.)

Additionally, Fennell believes the most ethical ecotourists — the traveler and any organizations involved — should keep animals off the menu. Ecotourism’s biocentric approach should lead us to widen our moral consideration of animals and to care not only for charismatic megafauna like lions and elephants, but also for all creatures that make ecosystems function. “The global food system — mainly animal agriculture — is the primary driver of biodiversity loss ,” Putnam added. “Choosing a more plant-based diet has a positive impact on wildlife around the world.”

How to choose where to go

Certifications may give a clue to how well a given destination is achieving ecotourism goals, but they may not always exist.

Putnam has compiled a tip list for planning animal-based adventures and points to the Global Federation of Animal Sanctuaries as a resource. The federation checks in to ensure that no captive breeding is taking place, that tourists do not have direct contact with wildlife, and that animals have appropriate housing and veterinary care.

There is no universal ecotourism certification, but the Global Sustainable Tourism Council has compiled a list of certifications around the world that emphasize the four “C’s”: conservation, community, culture, and commerce. These certifications are a good place to start and they cover Asia, Europe, Africa, North and South America, and Australia.

The land down under is at the top when it comes to vetting their tourism options. Australia’s ecotourism industry has some of the most sophisticated certifications including nature tourism, ecotourism, and advanced ecotourism . In this certification system, outback safari glamping in Karijini National Park counts as ecotourism, because it supports Indigenous peoples as it is owned and operated by the Gumala Aboriginal Corporation , which represents the interests of the Banjima, Yinhawangka, and Nyiyaparli peoples in Western Australia.

Everyone I spoke to underscored the importance of selecting an ethical destination for travel because the money you spend as a tourist can have a positive impact rather than an ambiguous impact or even detrimental effect on the places you’re visiting. As Rosolie puts it, “Finding the right place to go as a traveler is a very powerful decision to people who are devoting their whole lives to protecting a place.”

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The International Ecotourism Society

What Is Ecotourism?

Conservation, offering market-linked long-term solutions, ecotourism provides effective economic incentives for conserving and enhancing bio-cultural diversity and helps protect the natural and cultural heritage of our beautiful planet., communities, by increasing local capacity building and employment opportunities, ecotourism is an effective vehicle for empowering local communities around the world to fight against poverty and to achieve sustainable development., interpretation, with an emphasis on enriching personal experiences and environmental awareness through interpretation, ecotourism promotes greater understanding and appreciation for nature, local society, and culture., the definition., ecotourism is now defined as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education” (ties, 2015). education is meant to be inclusive of both staff and guests., principles of ecotourism, ecotourism is about uniting conservation, communities, and sustainable travel. this means that those who implement, participate in and market ecotourism activities should adopt the following ecotourism principles:.

  • Minimize physical, social, behavioral, and psychological impacts.
  • Build environmental and cultural awareness and respect.
  • Provide positive experiences for both visitors and hosts.
  • Provide direct financial benefits for conservation.
  • Generate financial benefits for both local people and private industry.
  • Deliver memorable interpretative experiences to visitors that help raise sensitivity to host countries’ political, environmental, and social climates.
  • Design, construct and operate low-impact facilities.
  • Recognize the rights and spiritual beliefs of the Indigenous People in your community and work in partnership with them to create empowerment.

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Okavango Delta

Canoe in the Okavango Delta

The Okavango Delta has a unique system of waterways that are home to an immense array of wildlife. The best way to explore it is in a mokoro, a traditional dugout canoe. Visit in May to September, when animals are confined to small islands created by the annual flood, making it easy to spot great herds of elephant and antelope, hippos, crocodiles, lions, cheetahs and more. 

Wildlife trip features

Turtle with a red shell

Supporting wildlife 

Not only does our entire range of wildlife trips promise to give you unforgettable animal experiences, but they also directly support the conservation of wildlife and the people who take care of that wildlife.  So, you can rest assured knowing that the money you spend by travelling with us is reinvested into the protection of the wildlife you see and the communities you visit like the jewellery workshop run by a team of women in Zambia that donates funds for anti-poaching patrols.  

Woman wearing a red beanie

Local expert-led tours

Is your lemur knowledge almost non-existent? Do you have any idea about the intricacies of Borneo’s jungle ecosystem? Don’t know the orangutans from the chimpanzees? On an Intrepid trip, you don’t have to figure it out on your own. Every wildlife trip includes at least one local wildlife expert – from park rangers knowledgeable about mountain gorillas to indigenous people with a special connection to land - to take you on guided walks, conduct informal sessions, and participate in educational conversations. 

Red binoculars

Range of experiences

Traditional Game Drives, boat safaris, and nature walks are all par for the course on one of our wildlife trips but at Intrepid, our itineraries delve deeper to provide you with the whole, unique picture. Incorporating a range of different opportunities for travellers to experience the world’s wildlife such as a visit to a Wildlife Forensic Laboratory in Zambia where officials investigate wildlife crimes (just like CSI but for animals!) and learning firsthand about Antarctica’s ecosystem from your onboard marine biologist. 

Responsible travel & conservation 

We are not only giving back through offering safaris that make a difference but also partnering with conservation projects on the ground to raise awareness and important funding through the Intrepid Foundation.

Animal welfare 

At Intrepid, we believe that it’s our responsibility to help preserve the planet for the next generation of travelers, as well as for the communities – and animals – that call these places home. That’s why we’ve worked with World Animal Protection  to create a set of guidelines each and every one of our trips follows.  

Our animal welfare pledge

We’ve also partnered with the team at Blood Lions as a commitment to actively working towards a solution to lion exploitation by signing their ‘Born to Live Wild’ pledge. 

Visiting animals

We only visit facilities involving wild animals in captivity if the reason for the facility directly helps, and is in the best interest, of the animals involved. For example, rescue centers operating with the highest animal welfare and conservation standards possible. 

Visiting the MandaLao Elephant Conservation in Laos

Being a wildlife-friendly traveler

From doing your research to never using animals as a photo prop, there are a few easy ways to become a wildlife-friendly traveler . Join Intrepid co-founder Geoff Manchester and Lek Chailert, the founder of Elephant Nature Park in Chiang Mai, to find out more about Intrepid's ban on elephant rides and what you can do to help protect wildlife on your travels, or check out the partnerships between The Intrepid Foundation and various conservation organizations around the world.   

How we help 

We actively discourage the participation of travelers in any activities that exploit wild or domestic/working animals. Lately, there’s been a rise in animal-related incidents around the world, and it doesn’t sit well with us. That’s why we have this toolkit in conjunction with World Animal Protection, with the hope that it will help the tourism industry rebuild more ethically during the COVID-caused travel shutdowns.  

Park & conservation fees 

Did you know a portion of all national park fees (included in your trip price) go back into the conservation for the parks? In some countries, this can be a considerable amount and goes towards park upkeep, wildlife rehabilitation and protection, and funding for park rangers. 

Become a Citizen Scientist

Contribute in a very real way on your trip to Antarctica by undertaking scientific studies, recording cloud cover with NASA, participating in the ‘Happy Whale’ initiative (taking photos of whales’ flukes and uploading them to a special database), and conducting seabird surveys.

Our WWF partnership 

Embark on an Antarctic adventure with WWF , a conservation organization working to protect endangered habitats and stop climate change, and learn about their non-invasive whale research project from onboard scientists.   

Giving back 

Our wildlife trips are specifically designed to include local communities, businesses and NGOs that are working to support the conservation of wildlife, or the people protecting the wild.

Meet the experts

Man in a red jacket leaning up against an icy ledge

Alex - Antarctica Expedition Leader

Alex has long held a fascination with the natural world and polar regions. A graduate of Cambridge in Natural Sciences, Alex had been a polar guide for over a decade and is the co-founder of the Polar Citizen Science Collective, an organisation devoted to harnessing the research and data collection power of polar tourism. When not on a ship he can usually be found with skis or sticky rubber on his feet.

Man looking at the camera and smiling with lush greenery in the background.

Twongyeirwe - Head Ranger (Uganda)

Growing up in a family with a conservation background, Twongyeirwe quickly developed a dream of becoming a wildlife ranger, working with mountain gorillas in the forests of Uganda. He's been living that dream for 16 years (and counting), learning about gorilla behaviours, tracking their movements and passing on that knowledge to passionate travellers just as awestruck by the majesty of these animals as he is. 

Woman crouching on the ground and smiling at the camera

Jessica - Naturalist Guide (Galapagos Islands)

Jessica grew up surrounded by sea lions, sea turtles, iguanas, amazing landscapes, and friendly people on the Galapagos Islands so it's no surprise she turned to a career teaching people about the diversity, endemism, and the marine life of the region she's loved since she was little. When she's not working, you can find her scuba diving, snorkelling and exploring as much of this magical Ecuadorian world as possible. 

Woman wearing a white jacket staring off into the distance

Eva – Citizen Science Coordinator (Polar)

Eva is a polar scientist, with a particular passion for marine mammals. Her love for whales led to her graduating at the top of her class with a Master's in Polar Science from the Scott Polar Research Institute at the University of Cambridge. Researcher, Naturalist, Photographer, Educator, Surveyor, Skipper and Wildlife Officer, Eva has travelled extensively throughout all 7 continents, but her heart remains in the polar regions. 

Wildlife FAQs

Do i need a covid-19 vaccine to join a wildlife trip.

Trips on or before 31 December 2022

If your Intrepid trip starts on or before 31 December 2022, you must provide proof of full vaccination against COVID-19.

If you are unable to be vaccinated for medical reasons, you may apply for an exemption. Exemptions will be assessed on a case-by-case basis. To apply, you must provide a medical certificate from a medical professional. 

Children under 18 are exempt. Children aged between 5 and 17 years old must provide proof of either vaccination, recovery or a negative COVID-19 test.

Trips from 1 January 2023 onwards

From 1 January 2023, Intrepid will no longer require travellers to provide proof of vaccination against COVID-19 (excluding all Polar trips and select adventure cruises). However, we continue to strongly recommend that all Intrepid travellers and leaders get vaccinated to protect themselves and others.

Specific proof of testing or vaccination may still be required by your destination or airline. Please ensure you check travel and entry requirements carefully.

Learn more about Intrepid's COVID-19 proof of vaccination policy

How safe are wildlife tours?

At Intrepid, the welfare of our people and our travellers is our highest priority, and we never put tours in a potentially harmful or dangerous position. To ensure that all travellers are safe while trekking or visiting wildlife conservation areas, there are a set of rules and regulations that everyone must observe at all times, which you'll be briefed on when necessary. Both your leader and the professional wildlife expert that accompanies you on specific activities such as gorilla trekking, will be happy to answer any questions you might have and make sure everyone's obeying safety precautions. 

Do I have to be fit to join a wildlife tour?

Our wildlife tours range from having a lower physical rating (2 out of 5 stars) to a higher physical rating (3 out of 5 stars) which indicates that you should have a reasonable level of fitness to be comfortable throughout your trip. Most wildlife trips visit at least one national park so you can expect to participate in a couple of walks or longer hikes. 

Am I guaranteed to see gorillas on my trek?

Animal movements can be unpredictable so we can't 100% guarantee that you'll see gorillas on your trek. Having said that, it's highly unlikely not to. You will be accompanied by a gorilla tracker on your trek and they'll have specific knowledge on how to find the gorillas and where they might be so you don't have to worry about a thing. 

What’s the difference between trekking gorillas in Uganda and trekking in Rwanda?

There's not a huge difference between gorilla trekking in Uganda and Rwanda when it comes to actually seeing the animals, but the terrain of both countries varies. Rwanda's Volcanoes National Park has a more open and less dense landscape than the Bwindi Impenetrable Forest in Uganda so it can often feel easier to trek through. Uganda also experiences more rain and this can make tracks slippery and harder to navigate. Another difference is that the permit for gorilla trekking in Rwanda is more expensive than in Uganda and this can deter budget-conscious travellers. 

What vehicles do you use for Game Drives in Sub Saharan Africa?

The type of vehicles you'll travel on during your Game Drive is dependent on the style of your trip (basix, original, comfort, or premium) but all trips will use a 4x4 or alternate vehicle for at least one of those rides so you have the best opportunity to experience the wildlife from a unique perspective. If you want more details, check out the trip notes/itinerary information for your chosen trip. 

When travelling on an Intrepid wildlife trip, how does my money support local conservation efforts?

Regardless of the style, every single one of our wildlife trips directly supports the conservation of wildlife or the people protecting the wildlife. A portion of any National Park or Game Reserve entrance fee (which is included in your trip price) is also fed back into protecting and conserving the park's natural and cultural heritage.  This money is crucial to safeguarding these habitats for wildlife to breed and survive together with its surrounding local communities. Our wildlife trips are also designed to seek out and support local projects, communities, and businesses that are actively working to protect wildlife, and educate and empower local communities to be custodians of conservation.

Will I get the opportunity for a range of different wildlife experiences on my trip?

Absolutely! Our trips feature a whole heap of fun activities such as Game drives, nature walks, and boat safaris, as well as unique experiences such as visiting a Wildlife Forensic Laboratory in Zimbabwe (which is exactly what it sounds like - a unit investigating wildlife crimes) and sitting down to dinner with a local park ranger where you'll learn about life in the wilderness and their special relationships with the mountain gorillas (guaranteed to be one dinner conversation you've never had before)!

Will I get the chance to learn from a local wildlife expert during my trip?

You'll have access to your trip leader who already has an impressive base of knowledge about the countries visited in the itinerary, and the local flora, fauna, cultural, religious, and social aspects associated with them but we also use additional local guides and wildlife experts who have a deeper and more specific knowledge about the places you go to and the animals you see. This is to add to your overall experience and make sure you're getting the full, well-rounded picture so expect to spend some time with wildlife veterinarians, park rangers, naturalist guides, and conservation researchers. For some trips, you will be accompanied by these experts for the entire duration, such as on our Antarctica departures where there's a naturalist and marine biologist onboard. 

Which islands should I visit in the Galapagos to see the wildlife?

There's a good chance you'll see a wide variety of animals on any Galapagos Island since there are over 300+ different species that inhabit this archipelago. It's the sheer diversity and variety of life on land, in the air and under the water that makes the Galapagos such a drawcard for nature and wildlife lovers and each trip will give you the opportunity to experience as much of it as possible. 

See below for some of the animals known to frequent the Galapagos Islands:

  • Sea lions are found across all islands. 
  • Penguins are found across Santa Cruz, Santiago, Isabela, Fernandina, Floreana, and Bartolome islands. 
  • Giant tortoises are found across Santa Cruz, San Cristobal, Isabela, and Floreana islands. 
  • Green sea turtles are found across all islands. 
  • Land iguanas are found across Santa Cruz, Isabela, Fernandina, Plaza Sur, and North Seymour islands. 
  • Flamingoes are found across Santa Cruz, Santiago, Isabela, Floreana, and Rabida islands. 

Do I need travel insurance to join a wildlife tour?

Absolutely. All passengers travelling with Intrepid are required to purchase travel insurance before the start of their trip. Your travel insurance details will be recorded by your leader on the first day of the trip. Due to the varying nature, availability and cost of health care around the world, travel insurance is very much an essential and necessary part of every journey.

For more information on insurance, please go to:  Travel Insurance

Are Intrepid's wildlife trips accessible for travellers with disabilities?

Intrepid is committed to making travel widely  accessible , regardless of ability or disability. That’s why we do our best to help as many people see the world as possible, regardless of any physical or mental limitations they might have. However, we’re always happy to talk to travellers with disabilities and see if we can help guide them towards the most suitable itinerary for their needs and where possible, make reasonable adjustments to our itineraries.

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Join our global community and support our Vision for Nature Positive Travel & Tourism

The Nature Positive Vision for Travel & Tourism aspires to a future in which the industry has adopted a Nature Positive approach by 2030: integrating biodiversity safeguards and reducing impacts throughout operations and value chains while also undertaking actions to protect and restore nature. It also encourages Travel & Tourism to support and inspire governments, business, and society to implement the Global Biodiversity Framework and help transform humanity’s relationship with the natural world. 

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If you would like to support the Vision for Nature Positive Travel & Tourism, please choose I Support from the Vision dropdown.

Please read the  WTTC Privacy Policy I agree to be contacted by WTTC in the future in relation to this and other initiatives, content and events WTTC deems related.

Why become a Guardian of Nature   

Travel & Tourism is intrinsically linked to nature and uniquely positioned to protect and restore biodiversity. 

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According to the World Economic Forum, loss of biodiversity/ecosystem collapse is now considered one of the three most severe risks facing the world over the next ten years. 

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Nature-based tourism generates annual revenues of over US$600 billion, supporting millions of jobs and providing opportunities for countries to grow and diversify their economies while protecting their biodiversity and natural heritage.  

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Nature Positive Vision and Commitments

The journey so far

Last year, we launched the Nature Positive Travel & Tourism report and toolbox, closely followed by the Nature Positive Vision for Travel & Tourism. Over 150 tourism businesses, destinations, and civil society representatives registered their support, ensuring our sector was represented at the UN Biodiversity Conference (COP15) in December. Together, we showed that Travel & Tourism companies can be “Guardians of Nature”.

COP15 also saw the adoption of the Global Biodiversity Framework. Hailed as the ‘Paris Agreement for nature’. This calls on governments to implement stringent regulations for corporate biodiversity assessment, monitoring and reporting. Our Nature Positive Travel & Tourism report and toolbox provide the guidance and resource to help travel businesses respond to this call to action.

Working with our partners, ANIMONDIAL, we have joined the UNWTO, the Sustainable Hospitality Alliance and others to integrate the “Nature Positive” approach throughout our sector. In 2023, we will continue to support Travel & Tourism providers to measure their impact on nature, adopt biodiversity safeguards, and seize opportunities to act. This community is still growing, and we invite more organisations to join us through signing up to our Vision.

REPORT DOWNLOAD

Nature positive travel & tourism travelling in harmony with nature.

To realise the actions required to deliver on this Vision for Travel & Tourism, please consult the World Travel & Tourism Council (WTTC) publication “Nature Positive Travel & Tourism: Travelling in Harmony with Nature”. Together with the Toolbox, it aims to help Travel & Tourism stakeholders understand and act on the urgent need to protect biodiversity and restore nature.

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Nature Positive Travel & Tourism in Action

Our new report on "Nature Positive Travel & Tourism in Action" provides insights, guidance and a wide range of case studies to inspire and empower businesses to identify and reduce impacts on nature and invest in protecting and restoring biodiversity.

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Cross-sector consultation held to define nature positive tourism actions.

From July to September 2023, in preparation for its first joint publication (Nature Positive Travel & Tourism in Action, 2023) the Nature Positive Tourism Partnership and ANIMONDIAL hosted a cross-sector consultation of leading businesses, academia, civil society and policymakers to help guide Travel & Tourism in the transition to a nature-positive future.

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The World Travel & Tourism Council Announce Collaboration with UNWTO and Sustainable Hospitality Alliance at COP15

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A United Vision for Nature - 'Nature Positive' Report Marks New Collaborative Era in Travel & Tourism

  • All Regions
  • 22 Apr 2024

WTTC, UN Tourism and the Sustainable Hospitality Alliance join forces to support Nature Positive Tourism

UN Tourism

The leading players of Travel & Tourism globally have published a landmark joint report setting out their joint plan to help halt and reverse biodiversity loss.

Launched on Earth Day 2024, "Nature Positive Travel & Tourism in Action" is the creation of the high-level 'Nature Positive Tourism Partnership, made up of the World Travel & Tourism Council ( WTTC ), the World Tourism Organization ( UN Tourism ) and the Sustainable Hospitality Alliance ( the Alliance ).

For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD)

Developed in collaboration with specialist consultancy ANIMONDIAL, the report is the sector's pledge to support the implementation of the Kunming-Montreal Global Biodiversity Framework (GBF), the UN's Biodiversity Plan.

It presents more than 30 case studies of inspiring and progressive actions from around the world involving large and small businesses, national and local government agencies, civil society groups, and inter-sectoral partnerships.

By offering actionable guidance and insights, this report not only highlights the intrinsic link between biodiversity and tourism's resilience, but also empowers businesses to become stewards of nature.

Historic partnership for nature

Ms. Julia Simpson, WTTC President & CEO , said: "This historic partnership with Travel & Tourism heavyweights is a significant step in our collective journey towards a more sustainable and responsible sector. This report is not merely a publication but a movement towards integrating environmental stewardship into the core of travel experiences. As we celebrate Earth Day, let us heed the call to nurture and protect our destinations. Our sector's reliance on nature, coupled with our expertise in creating inspiring and memorable experiences, means we are ideally placed to be guardians of nature."

Mr. Zurab Pololikashvili, Secretary-General of UN Tourism , said: "For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD). This pivotal new collaboration among key global players sets a robust framework for sustainable practices that not only drive significant impact but also exemplify the power of united efforts in conserving biodiversity. This report is a testimony to what we can achieve together for nature's preservation, inspiring a global movement towards more sustainable and resilient tourism."

Mr. Glenn Mandziuk, Sustainable Hotel Alliance CEO , said: "This report is a milestone for Travel and Tourism, representing our commitment as an industry to protect and conserve nature. The Alliance is proud to contribute to and collaborate on this insightful and action-orientated report which will bring tangible change to destinations around the world, supporting biodiversity.  Nature underpins our society, economies and indeed our very existence. The hospitality industry is today a leader amongst industries in its Nature Positive approach and this report signifies how much our industry understands the true value of nature."  

Expert-led coalition

Recognising that the sector has a critical role to play in protecting and conserving biodiversity, the Nature Positive Tourism approach is designed to be a touchstone for actionable change. It focuses on equipping the sector with the tools and insights needed to nurture and protect destinations upon which it depends.

The commitment of the Partnership to work towards "net positive for nature" draws on extensive consultation with experts from business, government, academia and civil society, including the International Union for Conservation of Nature (IUCN) and the World Commission on Protected Areas (WCPA).

The report, which follows the 2022 WTTC report "Nature Positive Travel & Tourism", includes practical frameworks and real-world examples that encourage both travel providers and travellers to embark on journeys that contribute to the conservation of our natural treasures.

Related links

  • Download News Release on PDF
  • Report “Nature Positive Travel & Tourism”
  • UN Tourism Biodiversity
  • Sustainable Hospitality Alliance

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THE 10 BEST Moscow Nature & Wildlife Tours

Nature & wildlife tours in moscow.

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  • Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.

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What travellers are saying.

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  • Travel Real Russia
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What Is "Nature Tourism" And Is It Worth Booking A Vacay For?

Beauty, conservation, and education all play a role in how wonderful nature tourism can be.

The world of nature tourism is far more cast than many realize, encompassing everything from underwater travel to simpler, extensive thru-hiking trips . Travelers often become so distracted by the glamour and lights of bright cities and well-known tourist landmarks, that it's easy to forget much of the world's beauty lies in that which has been untouched. Thus, nature tourism provides both an adventure and the journey.

From natural attractions to overnight stays amongst Mother Nature's handiwork, this type of travel is predicted to be one of the most popular over the next few years. With so many environments and natural landscapes to choose from, knowing where to start can be a bit overwhelming.

Why Is Nature Tourism So Rewarding?

The great thing about a vacation is that its purpose doesn't need to be justified to anyone but the person taking it - and even there, there doesn't need to be a hard and fast reason. However, there are plenty of reasons for a nature-inspired trip, the simplest being to just enjoy nature and its beauty.

Other common reasons for immersing oneself in a nature trip is to help with conservation efforts or to do some good while taking time away. Many go on "vacation" to get away from the routine of their daily life, but also commit themselves to another community while spending time in other countries.

Learning about or experiencing a different environment completely, such as the African Sahara or the Arctic, are also great reasons for a trip. Adventuring outdoors might even be the main theme of the vacation, perhaps including things such as extreme adventure parks or exploratory sports like snorkeling or cave diving.

Ecotourism Is A Learning Experience

It's not uncommon for travelers to fall in love with that which they have no yet experienced. Pinterest is famous for its ability to rope potential travelers in, displaying stunning pictures of wild landscapes that are seemingly unexplored. This is often the first step in a traveler committing to ecotourism, and by doing so, has the ability to explore a land that's not necessarily well-populated, but a thriving ecosystem nonetheless.

This is how rainforests have become such a popular tourist destination. Not only is the traveler gaining something from the lush landscape of the rainforest - whether it's inner peace or witnessing a beautiful setting - but the rainforest also gains recognition and revenue, which can help in conservation efforts. Of course, there is such a thing as overtourism, which is when the lines become blurred between what's helpful and what's actually harmful to the environment.

Contributing to an ecotourism trip is also known as sustainable tourism, which is where the popularity and attention given to the destination is helpful to the overall conservation and preservation of the land, park, reserve, or ecosystem itself.

Related:  Beautiful Places To Visit That Have Virtually "Untouched" Jungles And Rainforests

Wildlife Tourism Is Both Thrilling And Eye-Opening

A well-known destination for this type of tourism is the Galapagos Islands. People make it a bucket list item to see these islands in person, along with all of the exotic wildlife that call them home. Going on safari or to tropical islands to shark dive is all part of wildlife tourism as well.

When done correctly, the process results in a mutually-beneficial experience. Not only do travelers have the chance to learn about wildlife in their natural environments, but the revenue spent to see animals and learn about them might also go towards maintaining their ecosystem and protecting the species.

Next:  10 Ecotourism Destinations You Should Add To Your Bucket List

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Open Access

Peer-reviewed

Research Article

A Global Perspective on Trends in Nature-Based Tourism

* E-mail: [email protected]

Affiliation Department of Zoology, University of Cambridge, Cambridge, United Kingdom

Affiliation Conservation Science Program, World Wildlife Fund–US, Washington, DC, United States of America

Current address: United Nations Environment Programme World Conservation Monitoring Centre, Cambridge, United Kingdom

Affiliation Fauna and Flora International, Cambridge, United Kingdom

  • Andrew Balmford, 
  • James Beresford, 
  • Jonathan Green, 
  • Robin Naidoo, 
  • Matt Walpole, 
  • Andrea Manica

PLOS

  • Published: June 30, 2009
  • https://doi.org/10.1371/journal.pbio.1000144
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Figure 1

Reports of rapid growth in nature-based tourism and recreation add significant weight to the economic case for biodiversity conservation but seem to contradict widely voiced concerns that people are becoming increasingly isolated from nature. This apparent paradox has been highlighted by a recent study showing that on a per capita basis, visits to natural areas in the United States and Japan have declined over the last two decades. These results have been cited as evidence of “a fundamental and pervasive shift away from nature-based recreation”—but how widespread is this phenomenon? We address this question by looking at temporal trends in visitor numbers at 280 protected areas (PAs) from 20 countries. This more geographically representative dataset shows that while PA visitation (whether measured as total or per capita visit numbers) is indeed declining in the United States and Japan, it is generally increasing elsewhere. Total visit numbers are growing in 15 of the 20 countries for which we could get data, with the median national rate of change unrelated to the national rate of population growth but negatively associated with wealth. Reasons for this reversal of growth in the richest countries are difficult to pin down with existing data, but the pattern is mirrored by trends in international tourist arrivals as a whole and so may not necessarily be caused by disaffection with nature. Irrespective of the explanation, it is clear that despite important downturns in some countries, nature-related tourism is far from declining everywhere, and may still have considerable potential both to generate funds for conservation and to shape people's attitudes to the environment.

Author Summary

Nature-based tourism is frequently described as one of the fastest growing sectors of the world's largest industry, and a very important justification for conservation. However, a recent, high profile report has interpreted declining visit rates to US and Japanese national parks as evidence of a pervasive shift away from nature tourism. Here we use the largest database so far compiled on trends in visits to Protected Areas around the world to resolve this apparent paradox. We find that, while visit rates—measured in two different ways—are indeed declining in some wealthy countries, in roughly three-quarters of the nations where data are available, visits to Protected Areas are increasing. Internationally, rates of growth in the number of visits to such areas show a clear negative association with per capita income, which interestingly is matched by trends in foreign arrivals as a whole. Our results therefore suggest that, despite worrying local downturns, nature-related tourism is far from declining everywhere, and may still have considerable potential to generate funds for conservation and engage people with the environment.

Citation: Balmford A, Beresford J, Green J, Naidoo R, Walpole M, Manica A (2009) A Global Perspective on Trends in Nature-Based Tourism. PLoS Biol 7(6): e1000144. https://doi.org/10.1371/journal.pbio.1000144

Academic Editor: Walt V. Reid, The David and Lucile Packard Foundation, United States of America

Received: February 9, 2009; Accepted: May 20, 2009; Published: June 30, 2009

Copyright: © 2009 Balmford et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Funding: This work was supported by a grant from the Natural Capital Project, through The Nature Conservancy. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

Competing interests: The authors have declared that no competing interests exist.

Abbreviations: GDP, gross domestic product; PA, protected area; PPP, purchasing power parity

Introduction

Across southern Africa, nature-based tourism reportedly now generates roughly the same revenue as farming, forestry, and fisheries combined [1] . Worldwide, tourism as a whole has been estimated to account for roughly 10% of gross domestic product (GDP) [2] , with wildlife viewing and outdoor recreation (much of it centred on protected areas [PAs]) reportedly making up one of its fastest growing sectors [3] – [5] . Though statistics like these are rarely supported by detailed data, they underpin widespread recognition that nature-based tourism is an important ecosystem service [6] , capable of generating substantial resources for both conservation and local economic development [3] , [7] , [8] . This is particularly significant given that PAs are under increasing pressure to provide economic justification for their existence [9] – [12] .

This positive perspective stands in sharp contrast to growing concerns about an emerging disconnect between people and their natural environments. Increasing urbanisation and the rise of sedentary, indoor pastimes (such as television, the Internet, and video games) have been linked to a reduction in informal, outdoor recreation (Pyle's “Extinction of Experience” [13] ), with potentially serious consequences for childhood development, mental and physical wellbeing, and environmental knowledge and concern [14] – [21] . Many see this as a major challenge for biodiversity conservation [13] , [14] , [21] , [22] : if people no longer experience and know their natural environments, how can they be expected to care about them?

These worries have been further fuelled by a recent and widely publicised paper examining trends in 16 measures of outdoor recreation (14 from the United States, plus one each from Japan and Spain [23] ). This analysis showed that, expressed per head of population, visits to natural areas in the United States and Japan (as well as participation in duck-hunting and fishing in the United States, but not hiking, camping, or other hunting) have declined since the late 1980s (though for contrasting US figures, see [24] ). From these per capita trends the authors conclude there has been “…a fundamental and pervasive shift away from nature-based recreation” [23; see also 21,25]. However, the paper produced no evidence of declines outside the United States and Japan (and per capita national park attendance in Spain, the only other country sampled, has not declined), raising the possibility that the reported shift may not be universal.

To date, lack of data has meant no study has looked at trends in nature-based tourism across more than a handful of countries. Here, we use newly compiled information on visitor numbers to 280 PAs in 20 countries (Australia, Canada, Chile, China, Ecuador, Ghana, India, Indonesia, Japan, Korea, Madagascar, Peru, Philippines, Rwanda, South Africa, Sri Lanka, Tanzania, Uganda, UK, United States) between 1992 and 2006 to explore the generality of the United States and Japan results and to understand the apparent mismatch with the claim that globally, nature-based tourism is on the rise. Importantly, because we are interested in trends in nature tourism as a whole as well as individual interest in nature, we analyse changes in both total visit numbers and visit numbers corrected for national population size. The latter are a better reflection of per capita interest in a country's PAs [23] , but the former are a more sensible proxy for trends in the overall benefit derived from nature tourism as an ecosystem service.

Our analysis of standardised rates of change in PA visit numbers provides limited support for the previously reported declines in nature-based activities in the United States. Using total visit numbers, only 14 out of 51 US PAs for which we could get data showed significant decreases in visit number (at p <0.05), while 11 exhibited significant increases. Adjusting for changes in national population size, the number of US PAs experiencing significant declines rose to 27 and the number with increasing attendance fell to just 6. Clearly, the decline in per capita visitation to US PAs we could sample is real, but arises largely because absolute attendance has been almost static despite a growing national population. In Japan, the only PA for which we had data showed a nonsignificant decline in visits, whether expressed in terms of total or per capita visit numbers.

More interestingly, these weak declines in two countries are far from globally typical: instead, visitor trends show marked geographical variation. When we pooled standardised rates of change within continents, rather than being negative we found that trends in total visit numbers were not significantly different from zero in North America or Australasia, and were on average positive in Africa, Europe, Asia, and Latin America ( Figure 1A ; F 5,274  = 10.2, p <0.001; in post hoc tests only Australasia and North America had rates of changes not significantly different from zero at p <0.05). There was similar broad-scale variation when we compared trends in per capita visit numbers across continents ( Figure 1B : F 5,274  = 10.4, p <0.001, with significant positive trends again everywhere apart from Australasia and North America).

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(A) Changes in total visit number; (B) changes in per capita visit number.

https://doi.org/10.1371/journal.pbio.1000144.g001

These patterns of spatial heterogeneity were confirmed when data were analysed by country ( Table S1 ). Total visit numbers to PAs on average grew in 15 out of the 20 countries sampled and fell in four (with Uganda showing no change). Even allowing for population growth, per capita visit numbers rose in 14 countries (with Uganda and Australia added to the list of countries showing falling visitation). The only country we sampled outside the Organisation for Economic and Co-Operation Development (OECD) with consistently falling PA visitation was Indonesia.

National rates of change are closely associated with wealth. In contrast to the United States and Japan, poorer countries typically had increasing numbers of PA visits, with median standardised rates of growth in total visit numbers showing a clear negative relationship with per capita GDP ( Figure 2A ; regression weighted by number of PAs sampled per country: adjusted r 2  = 0.52, n  = 20 countries, F 1,18  = 21.8, p <0.001). This result was not due to correlated variation in population growth, because the negative link with rising wealth held when visit numbers were adjusted for changes in population size ( Figure 2B ; weighted regression of median standardised rates of change in per capita visit numbers against per capita GDP: adjusted r 2  = 0.43, n  = 20, F 1,18  = 15.5, P <0.001). As a further check for any confounding effects of population growth, we compared changes in total visit numbers with national population growth rates, but found no association between the two ( Figure S1 ; weighted regression: adjusted r 2  = 0.07, n  = 20, F 1,18  = 2.6, NS). The tendency for PA visitation to be increasing in poorer countries appears to be independent of population growth.

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https://doi.org/10.1371/journal.pbio.1000144.g002

Our dataset on PA visits has far broader geographical coverage than any others we are aware of, yet yielded no evidence to support the idea of a consistent global decline in nature-based recreation. Instead it appears that falling visitation is mostly restricted to a few well-off countries. When we adjusted visit numbers for population growth to examine individual participation in nature recreation we were able to replicate previously reported declines in per capita visit number in the United States and Japan [23] , but also found that in most other countries population-adjusted visit numbers have been increasing.

These patterns were more marked when we looked at trends in PA visitation as a whole, using total numbers of PA visits. We found these are growing on four out of six continents and in 15 of the 20 countries for which we could get data. These changes in average visit rates are quite well predicted by wealth, but are unrelated to national population growth—confirming the finding from the per capita analysis that it is not the case that visitation is increasing simply where populations are growing rapidly. Instead, it appears that PA visitation is generally growing, but at a progressively lower rate (eventually falling below zero) with rising affluence.

We do not have a ready explanation for this negative link between visit growth and wealth, and believe this will be hard to unravel from correlational analyses alone. It could be related to the emergence of “videophilia” [20] , or to other aspects of growing urbanisation or increasingly sedentary lifestyles [14] – [19] , [21] . These ideas are plausible, but direct evidence for them is sparse. Given that very many potential drivers co-vary with one another and with time, causality may be difficult to establish until more detailed data become available, or an experimental approach is adopted.

One nonexclusive alternative explanation for the patterns of changing PA visitation that we see could be that many formal protected areas in richer countries are becoming increasingly crowded and thus less attractive to nature enthusiasts (J. du Toit, personal correspondence). Overcrowding and the perception of overcrowding have been noted as a concern of visitors to many larger US National Parks for over a decade [26] , [27] . If would-be visitors are instead switching to less publicised sites where visitors are not counted, overall visit rates to natural areas in these countries could be stable or even growing, yet still recorded as declining.

One other explanation for the pattern we see could be that there is a shift in preference away from domestic destinations as nature-focused tourists become wealthier and alternative wildlife attractions in less costly developing countries become more accessible [28] , [29] . Strikingly, the patterns we uncovered for PA visitor trends are echoed by those for international tourism more generally: standardised national rates of change in all foreign arrivals (from [30] ) co-vary positively with median changes in total and per capita PA visit numbers (for total visit numbers, Figure 3A ; regression weighted as in Fig. 2A , r 2  = 0.34, n  = 19 countries excluding Rwanda, for which no arrival information was available: F 1,17  = 10.2, p <0.01; for per capita visit numbers, Figure 3B ; weighted regression: r 2  = 0.25, n  = 19, F 1,17  = 7.0, p <0.05). Changes in foreign arrivals also show a negative relationship with per capita GDP ( Figure S2 ; r 2  = 0.29, n  = 19, F 1,17  = 8.2, p  = 0.01), falling to zero growth in the United States. These results suggest that trends in nature-based recreation might be less driven by attitudes to nature per se and more to do with how rising wealth and the emergence of new destinations influence the dynamics of recreation as a whole [31] , [32] . To resolve this, more data would be needed than we were able to obtain on the nationalities and motivations of visitors to individual PAs.

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https://doi.org/10.1371/journal.pbio.1000144.g003

Regardless of the underlying drivers, our analyses indicate that it is premature to conclude that PA visit data indicate a general and pervasive shift away from nature tourism. This is apparently occurring in a few developed countries, where it is worrying, and where it certainly demands more attention. But in contrast, in most developing countries visits to protected areas are growing at rates that mirror general increases in tourism and travel—in many cases by more than 4%/y ( Figure 2A ). This is especially significant for conservation, given that, unlike other nonconsumptive uses of ecosystems, nature-based tourism produces tangible financial flows that can, if carefully developed, be of direct benefit to local decision-makers [7] – [9] , [33] , [34] .

Tourism can often provide a strong incentive for protection in biodiversity-rich areas [8] , and formal designation of such sites can raise their profile and influence tourism visitation [35] . However, increasing visitor numbers alone is no guarantee that tourism revenues will be reinvested in conservation [36] . Equally, recording visitor numbers does not equate with the much less common practices of monitoring or managing tourism impacts [37] . International nature tourism raises other important worries—about CO 2 emissions, about its vulnerability to changing fashions, about disturbance to wildlife and nearby people, and about how far its revenues filter down to local communities [24] , [34] , [38] – [41] . Nature-based tourism is only likely to be sustainable under certain conditions of effective planning, management, and local participation [7] , [42] – [44] . However, to the extent that these concerns can be addressed, our results argue that far from having a diminishing role, nature-based recreation has the potential in many parts of the world to make a growing contribution to both conservation and sustainable development.

Materials and Methods

Somewhat surprisingly, there is no global database or consistent set of national statistics summarising trends in nature-based tourism. Instead, like previous authors [23] we infer changes in the sector as a whole from visits to PAs. We compiled information on annual visitor numbers to terrestrial PAs (including any listed in [45] ). PA visits are among the most frequent forms of nature-based recreation recorded in the United States [23] , and we suggest they are likely to account for an even greater proportion of nature recreation in other countries, where alternatives are less developed. We collected data from as many sources as possible: the grey and published literature, personal contacts, and especially the World Wide Web. The methods used to record visitors were rarely reported in detail, but varied widely, including dedicated studies, gate receipts, and traffic counts [46] . There are also likely to be biases in some datasets, with corruption, for example, perhaps leading to systematic under- (and in some cases, maybe over-) reporting of visitor numbers [47] . These problems may confound estimation of absolute visitor numbers, but will have less impact on within-PA changes in visitor numbers over time, and so here we used all available information.

In total we were able to collate ≥6 y of data (between 1992 and 2006) for 280 PAs from 20 countries. We then expressed visitation trends at each PA in two ways—using total visit number, as a measure of the overall tourism benefit provided by the PA; and (as in [23] ) using visit number divided by national population size in that year (from [30] ), as a measure of per capita use of the PA. For PAs with large numbers of nondomestic visitors, tracking per capita use by dividing by national population size is imperfect (and data on visitor origins are too patchy for any more sophisticated adjustment by population size). However, data we obtained for 190 PAs (many lacking time series information and so excluded from our core analysis) indicate that, for all except one continent, a mean of >70% of visitors are nationals, so that errors caused through adjusting by national population size are relatively limited. The exception is Africa, where on average only ∼30% visitors are nationals. For this continent, adjustment by national population growth (which is also generally higher than elsewhere) is probably excessive and so negatively biases estimates of trends in per capita visit rates.

For each PA we next performed linear regressions of total visit number and per capita visit number on year, and derived standardised measures of rates of change (ranging from +1 to −1) as (slope/maximum total [or per capita] visit number predicted by the regression during the 15-y range). We explored geographical variation in trends in our two measures of visit numbers by calculating median standardised rates of change across continents, and across countries ( Table S1 ). We compared the latter with per capita GDP adjusted for purchasing power parity (PPP) (for 2005, from [30] ), using linear regression weighted by the number of PAs sampled in each country. As an additional check to see whether our results for total visit number were confounded by changes in national population size, we performed an equivalent weighted regression of national median change in total visit number versus annual population growth (for 1990–2006, from [30] ). Last, to see whether our findings were specific to nature-related tourism, we also obtained data on trends in all foreign arrivals between 1995 and 2005 (again from [30] ), and compared standardised national rates of change (calculated in the same way as for PA visits) with per capita GDP and with median standardised rates of change in total visit numbers.

Supporting Information

Median national rates of change in total numbers of PA visits in relation to annual population growth (1990–2006); the number of PAs sampled per country is reflected in point size.

https://doi.org/10.1371/journal.pbio.1000144.s001

(0.53 MB EPS)

Standardised annual change in foreign arrivals (1995–2005) in relation to per capita GDP (in 2005), adjusted for PPP; solid line represents the best model, dashed lines represent ±1 standard error (SE).

https://doi.org/10.1371/journal.pbio.1000144.s002

(0.58 MB EPS)

National values of annual rates of change in total and per capita visits to PAs, per capita GDP, number of PAs sampled, and annual rates of change in foreign arrivals.

https://doi.org/10.1371/journal.pbio.1000144.s003

(0.05 MB DOC)

Acknowledgments

We are very grateful to Abishek Behl, Graham Burton, Janet Cochrane, Ian Craigie, Phil Dearden, Dubiure Umaru Farouk, Richard Jenkins, Afan Jones, Chris Kirkby, N. Aldrin D. Mallari, Heather McNiff, Julia Ohl, Maria Otero, Lydia Napitupulu, Joep Stevens, Claudia Townsend, and others for providing visitation data; Emily Adams for retrieving socioeconomic information; and Ralf Buckley, Peter Kareiva, Agi Kiss, and Johan du Toit for commenting on previous versions of this paper.

Author Contributions

The author(s) have made the following declarations about their contributions: Conceived and designed the experiments: AB RN MW AM. Performed the experiments: AB JB JG RN MW AM. Analyzed the data: AB JB JG AM. Wrote the paper: AB RN AM. Obtained grant: AB.

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Wildlife tourism provides essential income to support communities and conservation in many places in the Global South, but mismanaged tourism is also a major cause of nature loss. The tourism sector must reform to protect the unique places people travel to see, and every IUCN Member has a part to play in this transformation - write Cam Do and Olivia Schlaepfer of the Yale Tropical Resources Institute, an IUCN Member organisation.

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A Swiss-American senior at Yale University with a passion for conservation, Olivia Schlaepfer has worked with the IUCN WCPA Tourism and Protected Areas Specialist Group on post-Congress monitoring of Motion 130 on sustainable tourism since 2021. Following graduation from Yale with a Bachelor’s in Environmental Studies and a Certificate in Advanced Language Study in French in 2023, she plans on pursuing a Master’s in environmental communications and corporate responsibility.

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Machu Picchu, Peru

T ourists must step up too and make sustainable choices that minimise our individual footprint when travelling.

Individual tourists must step up too. Importantly, as tourists we must be cognisant of our choices and select companies and destinations that are sustainable, equipped to handle the experiences we seek, and able to contribute positively to nature and local communities. When travelling, we must be aware of our individual footprint and aim to minimise it. We must ask for opportunities for ‘voluntourism’ - in which tourists participate in voluntary work - and demand that airlines and governments reinvest profits back into habitat conservation, communities and carbon mitigation. Most of all, we must hold businesses and ourselves to higher standards of sustainable use, for example by maintaining appropriate viewing distances for wildlife; even if that means our vacations are a little less extravagant and our photographs a little ‘less wild'.

Today, the opportunities for sustainable tourism are rich and diverse. Well-managed it can share cultures, connect people with biodiversity, support local economies and provide vital funding for conservation, so long as we take care of the places we visit. Guided by Resolution 130, it’s the responsibility of us all - governments, businesses and individual visitors - to make sure that we do.

The authors would like to thank Dr Yu-Fai Leung, Dr Shane Feyers, Dr Kelly Bricker and Dr Anna Spenceley for their crucial support for Resolution 130 and its implementation.

Disclaimer Opinions expressed in posts featured on any Crossroads or other blogs and in related comments are those of the authors and do not necessarily reflect the opinions of IUCN or a consensus of its Member organisations.

IUCN moderates comments and reserves the right to remove posts that are deemed inappropriate, commercial in nature or unrelated to blog posts.

User Information User name: Sandra Nickel Roles:

Thank you for outlining these important steps to make tourism nature-positive. These are reminders we all need to hear.

Monitoring the resolution

User Information User name: Ron Mader Roles:

Very interesting, and good to see Resolution 130. That said, I don't quite get it. Can someone explain what the resolution calls for? For example, who and how will this resolution be monitored by the IUCN and others? 🌏 https://www.planeta.com/iucn2020-motion130

totally agree! Just happen…

User Information User name: Juan De Dios Morales Roles:

totally agree!

Just happen to be a very fine Line between carrying capacity, Tourism-based development and Market (Price for travelling) and democratization of Tourism. At the end, natural areas should be take care way more than a Urban monument of a City, but how to compete to that kind of cheaper that can also hold larger amount of people. Perhaps, then is when tourism should be redesigned and clients be able to pay higher prices. And, in that way find the correct income threshold.

Nature-Positive Tourism

User Information User name: Paul Rogers Roles:

Hi - a very nice article, although I'm a little surprised it didn't refer directly to the Nature-Positive report recently produced by the World Travel and Tourism Council and specifically the accompanying tool-box to enable companies of all sizes to develop nature-positive action plans? While I've heard some suggest the toolbox is too challenging for businesses to engage with, I'm not convinced this is case and think we need case studies and examples to showcase the successes and challenges...

Questions about the report

Interesting. Downloading the report now - https://action.wttc.org/vision-for-nature-positive-travel-and-tourism - and asking how this vision and toolbox will be used in a practical manner. I will be updating links on Planeta.

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Nature tourism

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nature tourism

  • Alexandra Coghlan 3  

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Nature tourism constitutes a significant proportion of the tourism industry , although the exact size depends upon which forms are included. Thus, there are no exact figures regarding its economic value. In the simplest sense, nature tourism encompasses any form that features nature as its primary setting or attraction. Its activities represent a broad spectrum of passive to active behaviors and nonconsumptive to consumptive uses of nature. Examples include passive enjoyment of scenery, landscapes, geology, and flora and fauna; outdoor recreation and adventure; consumptive uses such as hunting and fishing; and voluntary contributions to conservation or research (Coghlan 2006 ).

This broad conceptualization suggests that nature can be essential, an enhancement, or incidental to tourism (Valentine 1992 ). Nature-based tourism may also overlap with adventure, wildlife, and ecotourism and cultural or eco-cultural, special interest, or alternative tourism (Buckley 2000 ; Coghlan 2006 ). It...

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Alexandra Coghlan

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Coghlan, A. (2016). Nature tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01384-8_133

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Recognising that the sector has a critical role to play in protecting and conserving biodiversity, the Nature Positive Tourism approach is designed to be a touchstone for actionable change. It focuses on equipping the sector with the tools and insights needed to nurture and protect destinations upon which it depends.

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Omnia Al Desoukie contributed reporting.

Raymond Zhong reports on climate and environmental issues for The Times. More about Raymond Zhong

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  1. What is nature tourism and why is it so popular?

    Nature tourism is a type of tourism that involves visiting natural areas and experiencing their beauty, flora and fauna. It can be done in different ways, such as bird watching, scuba diving, scenic driving, camping, hunting or stargazing. Learn more about the benefits, the difference from ecotourism and the examples of nature tourism around the world.

  2. What Is Ecotourism? Definition, Examples, and Pros and Cons

    The International Ecotourism Society (TIES), a non-profit organization dedicated to the development of ecotourism since 1990, defines ecotourism as "responsible travel to natural areas that ...

  3. Adventure Travel & Nature Tours

    Natural Habitat Adventures offers nature and wildlife tours in various regions and countries, with a focus on sustainability and conservation. Whether you are interested in polar bears, African safaris, Galapagos, Alaska, or Antarctica, you can find a trip that suits your passion and goals.

  4. How Tourism Benefits Nature and Wildlife

    Tourism can also provide a compelling incentive for governments and organizations to institute environmental policies and conservation measures. This includes the creation of national parks, nature reserves, and other protected areas to preserve their biodiversity and correspondingly boost their tourism appeal.

  5. What is ecotourism? How to travel responsibly and sustainably.

    An example of nature tourism would be surfing lessons off Australia's Coffs coast: You're in nature having fun, but vibes are about all you're contributing to the scene.

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    Join WWF and Natural Habitat Adventures on wildlife tours and nature trips that support the protection of nature, wildlife and local communities. Your trip helps us transform the future of nature and address the most pressing conservation challenges around the world.

  7. What Is Ecotourism

    Ecotourism is about uniting conservation, communities, and sustainable travel. This means that those who implement, participate in and market ecotourism activities should adopt the following ecotourism principles: Minimize physical, social, behavioral, and psychological impacts. Build environmental and cultural awareness and respect.

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  12. Ecotourism

    Ecotourism is a sub-component of the field of sustainable tourism. Ecotourism must serve to maximize ecological benefits while contributing to the economic, social, and cultural wellbeing of communities living close to ecotourism venues. Even while ecotourism is often presented as a responsible form of tourism, it nonetheless carries several risks.

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    This broad conceptualization suggests that nature can be essential, an enhancement, or incidental to tourism (Valentine 1992).Nature-based tourism may also overlap with adventure, wildlife, and ecotourism and cultural or eco-cultural, special interest, or alternative tourism (Buckley 2000; Coghlan 2006).It includes a diverse range of products with different conceptualizations of the importance ...

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