Ethiopia ’s new tourism brand :”Land of origins ” Launched

On July 14, Ethiopia’s Prime Minister, Hailemariam Dessalegn, launched the country’s new tourism brand – Ethiopia: Land of Origins – urging the Ethiopian Tourism Transformation Council (ETTC) to work in partnership with the private sector to “maximize the country’s resources” and “make the nation one of the best tourist destinations in the world”.

Ethiopia’s tourism strategy has produced some encouraging results, but the sector should become more competitive in the global market, the PM said. Priorities should be national parks, ancient historical sites and Ethiopia’s very diverse cultural heritage.

Ethiopian Tourism Organisation (ETO) Chief Executive, Solomon Tadesse, said it had prioritized marketing, capacity building and development of new and old tourist destinations, in cooperation with stakeholders during the first 5-year Growth and Transformation Plan (GTP I). “We strived to realise our vision of maximising tourism revenues, to make Ethiopia one of the top five tourist destinations in Africa by 2025. This requires achieving ambitious market growth targets, which include an increase in tourism arrivals at an average annual rate of 20% a year, a rise to 5 million tourists, [while] increasing receipts per visitor at an average annual rate of 1.6%, to $1,100 and increasing total tourism receipts at an average annual rate of 20% a year to $12.5 billion,” he said. He listed lack of infrastructure, human resources, accessibility and top class hotels among the challenges the tourism sector faced under GTPI.

The PM said the government, the private sector and other stakeholders should work together to solve the problems during the current (second) 5-year Growth and Transformation Plan (GTP II).”.

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Ethiopia to Release New Tourism Logo Soon

The Ministry of Culture and Tourism (MoCT) unveiled preparation of the new Ethiopia’s tourism logo has been finalized.

Ethiopia has been using “Thirteen Months of Sunshine” as its tourism logo across the globe.

Gezahegn Abate, Public and International Relations Director at MoCT, told Fana Broadcasting Corporate (FBC) on January 9, 2016, the former logo was not adequate to describe Ethiopia’s entire tourism potential.

He noted the new logo fully describes Ethiopia’s tourist destinations, religious holidays, folklores and wildlife resources, among others.

Gezahegn added the logo will provide people around the world with general information about Ethiopia. The soon-to- be released logo is expected to bolster Ethiopia’s tourism, he indicated.

Source: Fana Broadcasting Corporate

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Ethiopia launches “Land of Origins” Tourism Brand

Addis Ababa – Prime Minister Hailemariam Dessalegn urged the Ethiopian Tourism Transformation Council (ETTC) to utilize resources of the country and make the nation one of the best tourist destinations in the world.

Speaking at the official launching of the Ethiopian tourism brand dubbed “ Land of Origins ” today, the premier called on ETTC to work with the private sector and  develop the tourism potential of the nation.

According to him, encouraging results have been attained after the government started implementing its Tourism Policy and Strategy.

He, however, stressed that the tourism project should be developed to make the sector competitive in the global market. Attention  need to therefore be given to national parks, historical sites, diverse cultural heritages and other tourism potentials, the PM added.

Chief  Executive Director of Ethiopian Tourism Organization, Solomon Tadesse on his part said his organization targeted tourism marketing development, capacity building, development of new and old tourist destinations as well as cooperation and integration with stakeholders during the First Growth and Transformation Plan (GTP I).

“We have been striving to realize our vision of maximizing tourism revenues and to make Ethiopia one of the top five tourist destinations in Africa by 2025. This requires achieving ambitious market growth targets which include an increase in tourism arrivals at an average annual rate of 20% per annum to 5 million tourists, and increasing also receipts per visitor at an average annual rate of 1.6% to USD1,100 and increasing total tourism receipts at an average annual rate of 20% per annum to USD 12.5 billion,” Solomon elaborated.

The Chief Executive Officer indicated lack of infrastructure, capable human resource, accessibility, accommodations and hotels among the challenges the tourism sector faced in GTP I.

Responding to these and the other problems raised by the participants at the meeting, Prime Minister Hailemariam Dessalegn said the government, the private sector and other stakeholders should exert the maximum effort to solve the problems in the Second Growth and Transformation Plan (GTP II).

Source: ENA

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1 thought on “ ethiopia launches “land of origins” tourism brand ”.

What happen to the old and beautiful 13 month of sunshine ,i am just wondering why starting fresh is needed from here while the tourism become one of the top in africa ,and i am wondering why the logo and look is like that i personally didn’t like the representation of the tree don’t have anything to do with our tourism attraction points you can be creative in it as you are creating a new brand .

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ETHHC

WELCOME TO ETHC

Ethiopian Tourism and Hotel Council

Welcome to the Ethiopia Tourism and Hotel Council, your ultimate guide to exploring the enchanting land of ancient history, vibrant culture, and breathtaking landscapes.

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The Ethiopia Tourism and Hotel Council is a non-profit organization registered under the Ministry of Culture and Tourism. Our members include tourism and hospitality businesses, industry associations, and government agencies.

Our Objectives include:

  • Promoting Ethiopia as a tourist destination
  • Developing industry standards and regulations
  • Providing training and education to industry professionals
  • Advocating for the interests of the tourism industry
  • Conducting research and analysis to better understand the market

Discover Ethiopia

Ethiopia is a land of ancient history, diverse culture, and stunning natural beauty. Visit our country to explore the historic sites, national parks, and vibrant cities.

  • Historic sites: Ethiopia’s rich history is reflected in its many historic sites, including the ancient rock-hewn churches of Lalibela and the castles of Gondar.
  • National parks: Ethiopia is home to many national parks, including the Simien Mountains National Park and the Bale Mountains National Park, where visitors can see rare wildlife and breathtaking scenery.
  • Culture: Ethiopia is a diverse country with over 80 different ethnic groups, each with its own unique culture and traditions.

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The Ethiopia Tourism and Hotel Council provides support and resources to industry professionals, including standards and regulations, training programs, and industry news.

Addis Ababa

(+251) 910 806 939

[email protected]

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Ethiopia Logo Images

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https://visitethiopia.travel/

About Ethiopia

Ethiopia is an ancient country whose unique cultural heritage, rich history, and remarkable biodiversity are reflected in a tally of nine UNESCO World Heritage Sites – more than any other country in Africa. Within its borders, you’ll find the world’s fourth-holiest Islamic city, along with the oldest continuously occupied town south of the Sahara. Compelling antiquities include the medieval rock-hewn churches of Lalibela and Gheralta, ruined palaces and temples dating back 3,000 years, the magnificent 17th-century castles of Gondar, and the oldest human fossils unearthed anywhere on the planet. Add to this the beautiful Simien and the Bale Mountains, the spectacular volcanic landscapes of the Danakil Depression, and a wealth of mammals and birds found nowhere else in the world, and it’s little wonder that Ethiopia has become the most attractive and popular emergent tourist destination in Africa.

Ethiopia’s fascinating and enigmatic recorded history stretches back 3,000 years to the reign of the Queen of Sheba and King Solomon.

Ethiopia’s rich biodiversity is reflected in varied flora and fauna embracing more than 50 endemic species of mammals and birds, ranging from the iconic Ethiopian wolf to the spectacular Raspoli’s turaco.

A stable and peaceful democracy since 1994, Ethiopia Today is a federal state whose progressive economic policies are reflected is a post-millennial average annual growth rate of around 10 percent.

A unique musical heritage and cuisine, together with ancient coffee culture and thriving arts and crafts scene, ensure that the Ethiopian lifestyle has much to offer curious visitors.

land of origins

  • [email protected]
  • +251 11 861 96 18
  • Africa Avenue, Japan Embassy Traffic Light, Addis Ababa, Ethiopia
  • Ethiopia Today
  • Fauna and Flora

Important Links

  • Apply for Ethiopian E-visa
  • Ethiopian Convention Bureau
  • Ethiopian Airlines

Destinations

  • Addis Ababa and surroundings
  • The North Historic and Simien Mountains
  • The Cultural South
  • The Marvel of East
  • The Afar Triangle
  • The coffee route
  • National Parks
  • World Heritage Sites

Things to do

  • Culture Experiences
  • Nature Experiences
  • Outdoor and Adventure
  • Learning and Educational Travel

Plan your trip

  • Get your visa
  • Book your flight
  • General Practicalities
  • When to Travel
  • Meet your tour operators
  • Health and Safety

© 2023 Ministry of Tourism – Ethiopia.  All rights reserved. 

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IMAGES

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VIDEO

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COMMENTS

  1. የቱሪዝም ሚኒስቴር-ኢትዮጵያ Ministry of Tourism-Ethiopia

    የቱሪዝም ሚኒስቴር-ኢትዮጵያ Ministry of Tourism-Ethiopia, Addis Ababa, Ethiopia. 14,662 likes · 286 talking about this · 172 were here. Official Corporate Facebook Handle of Ministry of Tourism ~ For...

  2. Ministry of Culture and Tourism (Ethiopia)

    The Ministry of Culture and Tourism (Amharic: የባህልና ቱሪዝም ሚኒስቴር) is the Ethiopian government department responsible for researching, preserving, developing, and promoting the culture and tourist attractions of Ethiopia and its peoples, both inside the country and internationally.In doing so the Ministry closely works together with different national and international ...

  3. Tourism in Ethiopia

    Tourism in Ethiopia accounted for 5.5% of the country's gross domestic product (GDP) in 2006, having barely increased 2% over the previous year. The government is proving its commitment and willingness to develop tourism through a number of initiatives. Tourism is a featured component of Ethiopia's Poverty Reduction Strategy Paper (PRSP), which aims to combat poverty and encourage economic ...

  4. Ethiopia 's new tourism brand :"Land of origins " Launched

    14 Jul 2016. On July 14, Ethiopia's Prime Minister, Hailemariam Dessalegn, launched the country's new tourism brand - Ethiopia: Land of Origins - urging the Ethiopian Tourism Transformation Council (ETTC) to work in partnership with the private sector to "maximize the country's resources" and "make the nation one of the best ...

  5. Ethiopia Land of Origins

    Ethiopia Land of Origins, Addis Ababa, Ethiopia. 176,393 likes · 327 talking about this. Official page of Ministry of Tourism. We invite you to discover why Ethiopia is the origin of so much.

  6. Ethiopia

    The majestic highlands of Ethiopia offer some exceptional trekking experiences. The Simien Mountains and Bale Mountains are common favorites, and the Community Trekking trails set up in the Northern part of Ethiopia offer world-class treks while supporting local communities.

  7. Ethiopia: Rebranding the nation through tourism potential

    The tourism logo was rebranded as 'Land of Origins'. Even if the move was too little too late, there is still time to rebrand the country. The council consists of stakeholders from various ...

  8. Ethiopia to Release New Tourism Logo Soon

    The Ministry of Culture and Tourism (MoCT) unveiled preparation of the new Ethiopia's tourism logo has been finalized. Ethiopia has been using "Thirteen Months of Sunshine" as its tourism logo across the globe. Gezahegn Abate, Public and International Relations Director at MoCT, told Fana Broadcasting Corporate (FBC) on January 9, 2016 ...

  9. Ethiopia launches "Land of Origins" Tourism Brand

    Addis Ababa - Prime Minister Hailemariam Dessalegn urged the Ethiopian Tourism Transformation Council (ETTC) to utilize resources of the country and make the nation one of the best tourist destinations in the world.. Speaking at the official launching of the Ethiopian tourism brand dubbed "Land of Origins" today, the premier called on ETTC to work with the private sector and develop the ...

  10. We have started using a new...

    We have started using a new national tourism logo with the slogan 'Ethiopia Land of Origins/ኢትዮጵያ ምድረ ቀደምት' since July 14th,2016. The logo was unveiled...

  11. Ethiopia travel

    See the incredible photos of remote African tribes captured by a COVID frontline nurse. Aug 4, 2020 • 4 min read. Frontline nurse and photographer, Cohan Zarnoch, shares images she took of tribespeople on her travels in Tanzania, Ethiopia, Namibia and Morocco. Food.

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  14. ETHHC

    The Ethiopia Tourism and Hotel Council is a non-profit organization registered under the Ministry of Culture and Tourism. Our members include tourism and hospitality businesses, industry associations, and government agencies. Our Objectives include: Promoting Ethiopia as a tourist destination; Developing industry standards and regulations

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  16. About Ethiopia

    About Ethiopia Ethiopia is an ancient country whose unique cultural heritage, rich history, and remarkable biodiversity are reflected in a tally of nine UNESCO World Heritage Sites - more than any other country in Africa. Within its borders, you'll find the world's fourth-holiest Islamic city, along with the oldest continuously occupied town south of the […]

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  19. Ethiopia

    Ministry Of Culture & Tourism, Ethiopia. Phone: +251 115 517 020; ... Email: [email protected] News from Ethiopia East Africa Art, Culture Festival enhances people to people relations: Deputy PM Demeke. Ethiopia: Ministry to Establish Language Research Authority. Policy and Regulation Initiative for Digital Africa (PRIDA) - Continental Meeting ...

  20. Ethiopia Tourism Logo

    06.09.2018 - Ethiopia Tourism Logo, Quelle: Ethiopian Tourism Organization. 06.09.2018 - Ethiopia Tourism Logo, Quelle: Ethiopian Tourism Organization. Pinterest. Explore. When autocomplete results are available use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures. Log in.

  21. ባህልና ስፖርት ሚኒስቴር-ኢትዮጵያ Ministry of Culture & Sport-Ethiopia

    ባህልና ስፖርት ሚኒስቴር-ኢትዮጵያ Ministry of Culture & Sport-Ethiopia, Addis Ababa, Ethiopia. 49,829 likes · 642 talking about this · 1,729 were here. This is the Facebook page of Ministry of Culture and Sport...

  22. Catering and Tourism Training Institute

    The Project Development Objective of EASTRIP is to increase the access and improve the quality of TVET programs in selected Regional TVET Centres of Excellence and to support regional integration. The project supports the development of highly specialized TVET programs at diploma and degree levels for training of technicians and TVET faculty ...

  23. Tourism Training Institute

    Tourism Training Institute, Addis Ababa, Ethiopia. 7,476 likes · 105 talking about this. It is established as an autonomous legal executive entity of the Federal Government Ethiopia.