malaysia tourist arrival statistics

Malaysia Tourism Statistics in Brief

Ministry of Tourism & Culture of Malaysia receives and collates tourism related data from multiple sources. These have been formulated, configured and analysed to provide industry players with concise and useful information such as facts and figures on the performance of Malaysian tourism sector.

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The Malaysian Insight

Your insights, tourist arrivals in 2023 and beyond.

Updated 5 months ago · Published on 17 Oct 2023 9:31AM · 0 Comments

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TOURIST arrivals in Malaysia for the first half of the year were posted yesterday on the Tourism Malaysia website. Total arrivals came up to 9,160,069 – a massive 329.6% increase compared to the same period last year.

Except for arrivals from Saudi Arabia, which registered double-digit growth of 85.3%, triple-digit increases or higher were recorded among arrivals from 44 countries, including China (1,182.5%), Taiwan (1,569.3%), Russia (1,899.5%), and Brunei (5,899.8%).

Such astronomical growth will not be repeated in the second half of the year as large numbers of tourists had arrived in the second half of 2022, following the lifting of travel restrictions in April and the easing of Covid-19 conditions in May.

In the second half of last year, 7,938,804 tourists landed in Malaysia, compared to 2,132,160 in the first half, making for a total of 10,070,964 tourist arrivals in 2022.  last year. The average of 1.5 million arrivals a month continued into  2023.

Last year, I projected that tourist arrivals would reach 18 million in 2023. So far, we are on track. I also predicted that arrivals would grow to 24 million in 2024, 30 million in 2025, 36 million in 2026, and peak at 42 million in 2027.

However, in the recent Budget 2024 presentation, Prime Minister Anwar Ibrahim said 2026 is Visit Malaysia Year (VMY) and that the government is targeting 26.1 million tourist arrivals and RM97.6 billion in revenue that year.

VMY 2026 targets are close to those achieved in 2019, when we received 26.1 million tourists and earned RM89.4 billion in inbound tourism expenditure, in addition to 84.7 million domestic tourists and RM92.6 billion in domestic tourism expenditure.

My prediction of many more tourist arrivals in the coming years was premised on the government granting visa-free entry for people from countries such as China, India and Bangladesh, a privilege that has long been granted to citizens of 163 other countries.

Visa-free entry does not mean that all foreigners can enter Malaysia freely. They are still subject to scrutiny by our Immigration officers, and they are trained to detect suspicious characters.

There is no reason to believe that the citizens of China, India and Bangladesh pose greater risks than the citizens of 163 other countries as their incomes are fast rising and their rapidly expanding middle-class populations offer the greatest potential for tourist arrivals.

But if we wish to maintain the status quo because of an antiquated mindset, then arrivals in the coming years will remain the same as in pre-pandemic years. In the decade from 2010 to 2019, tourist arrivals plateaued, averaging 25.8 million a year.

As announced in Budget 2024, the government will only be upgrading the visa-on-arrival facilities, social visit passes, and multiple entry visas to encourage visits from tourists and investors, especially from India and China. 

If we are dishing out more of the same, the results will remain unchanged while it will be easy to attract 10 million more visitors simply by granting them visa-free entry.

To ascertain its viability, run a pilot project to grant a 14-day visa-free entry to nationals from China, India and Bangladesh. Not only would tourism boom but so would trade and investments when we are perceived to be friendlier.

After the trial period, we could consider granting visa-free entry for 30 days to these groups, as we do to citizens of 94 other countries, before upgrading the visa to 90 days as acccorded to nationals from 66 other nations.

Or we could do nothing and stay content with an average of 25.8 million tourist arrivals per year from 2023 to 2032, repeating what was achieved from 2010 to 2019. We can remain stagnant while other countries, especially Asean nations, race ahead.

In any case, the profile of tourists would differ from that of those came in 2019. The greatest increases will come from countries in Southeast Asia, followed countries South Asia and East Asia. The biggest drop will be in long-haul markets from Europe and North America.

In 2019, foreign tourists stayed for an average of 6.2 nights but that dropped to 3.9 nights this year. Apart from shorter stays, an even greater percentage are travelling on their own and not in tour groups. 

They could stay in licensed hotels or private residences, dine in restaurants, and shop at a variety of places. Hence, accommodation providers, food and beverage outlets and retail stores are the main beneficiaries, along with transport providers, such as e-hailing services. – October 17, 2023.

* Y. S. Chan reads The Malaysian Insight.

* This is the opinion of the writer or publication and does not necessarily represent the views of The Malaysian Insight. Article may be edited for brevity and clarity.

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Malaysia records 26 million tourist arrivals from Jan 1 to Nov 15, says ministry

Sunday, 03 Dec 2023

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KUALA LUMPUR: Singaporeans topped the list of 26 million tourist arrivals to Malaysia, according to the Immigration Department’s latest statistics recorded from Jan 1 to Nov 15, 2023.

Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing said he hoped tourist arrivals will continue to increase following the implementation of the 30-day visa exemption for travellers from China and India from Dec 1.

"So, we hope for the best and that we can increase the number of tourists, especially after Prime Minister Datuk Seri Anwar Ibrahim announced visa exemptions for China and India for 30 days beginning Dec 1," he told the media after the Malaysia Batik Day Celebration walkabout session at the Kuala Lumpur Craft Complex here Saturday (Dec 3).

According to statistics released, the most number of tourists were from Singapore at 12,645,364 tourists, followed by Indonesia (3,166,295), Thailand (2,073,162), China (1,407,471), Brunei (904,841), and India (780,532) while the rest are from other countries.

Meanwhile, Kraftangan Malaysia director-general Ainu Sham Ramli hopes the Rahmah Batik Sales, launched in conjunction with Malaysian Batik Day Celebration Saturday, can provide the public with an opportunity to buy batik at a price of less than RM100.

"We will hold special offers, in collaboration with batik entrepreneurs so that customers can buy more affordable batik items," she said.

She added that this year's celebtration is being held for five days from Nov 30 until Sunday (Dec 4), with a targetted sales of RM1mil.

The Malaysian Batik Day Celebration, being held for the third time, also sees an increase in participation namely 820 entrepreneurs compared to 797 last year. - Bernama

Tags / Keywords: Tourism , Arts and Culture Ministry , Tiong King Sing , 26 million tourists , visa exemption , Malaysia Batik Day , RM1mil

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Malaysia Tourist Arrivals

Tourist arrivals in malaysia increased to 2323378 in december from 1706190 in november of 2023. tourist arrivals in malaysia averaged 1544725.61 from 1999 until 2023, reaching an all time high of 2806565.00 in december of 2013 and a record low of 5411.00 in may of 2020. source: tourism malaysia,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   health,   climate.

Malaysia recorded 29 million visitor arrivals in 2023

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LAST year, Malaysia recorded almost 29 million visitor arrivals, and they comprised 20,141,846 foreign tourists and 8,822,462 foreign excursionists, or a total of 28,964,308 foreign visitors.

Most tourist arrivals were by Singaporeans (8,308,230), Indonesians (3,108,165), Thais (1,551,282), Chinese (1,474,114), Bruneians (811,833), Indians (671,846). South Koreans (400,853), Vietnamese (344,361), Australians (343,438), and Filipinos (339,282).

Together, they added up to 17,353,404 or over 86% of the total tourist arrivals in 2023.

Most excursionist arrivals were by Singaporeans (6,520,323), Thais (748,876), Indonesians (371,227), Bruneians (304,378), Chinese (139,198), Filipinos (122,505), Indians (101,375), South Koreans (64,764), Australians (57,471) and Japanese (47,667).

Combined, they add up to 8,477,784 or over 96% of the total excursionist arrivals in 2023.

While tourists stay for at least one night in Malaysia, excursionists leave the same day and do not spend on accommodation. However, they contribute significantly to tourism expenditures, mainly in transport services, shopping, food and beverage.

While it is no surprise that most excursionists came from neighbouring countries, many were also from countries very far away such as the United Kingdom and the United States. Last year, there were 34,629 British and 28,057 American excursionists to Malaysia.

It was unlikely that most would fly from their home country just to be in Malaysia for a few hours. It was more likely that many were residing in neighbouring countries or illegally working there and on a visa run to refresh their visa-free stay for another 30 or 90 days.

The number of excursionist arrivals last year was just 1.4% lower than the 8,944,841 recorded in 2019. As for tourist arrivals last year, it was 22.8% lower than the 26,100,784 in 2019. Hence, Tourism Malaysia is now targeting 27.3 million tourist arrivals this year.

This is a far cry from the announcement made by Prime Minister Datuk Seri Anwar Ibrahim when tabling Budget 2024 last October, declaring that the next Visit Malaysia Year (VMY) has been set in 2026, targeting 26.1 million tourist arrivals and RM97.6 billion in tourism revenue.

About a year ago, I proposed that we should aim for 30 million tourist arrivals in 2025, 36 million in 2026, and 42 million in 2027.

Many had dismissed my projections as nothing more than a pipe dream, but all these figures would be surpassed if we achieve 27.3 million this year.

Nevertheless, we are likely to plateau out at 42 million, unless there is a boost in the capacity of transport services and terminals, safe and secure accommodations, hygienic foods and toilet facilities at eateries, and politicians toning down their rhetoric on race, religion and language.

We should always be mindful of foreign tourists’ top sources of information on Malaysia, and they are from friends and relatives who have visited Malaysia (94.4%), their own experience (85.1%), internet (74.4%), and friends and relatives living in Malaysia (53.2%).

No amount of promotions could override the above influences. Hence, the number of foreign tourists to Malaysia is not evenly distributed across 13 states and three federal territories. Visitors are bound to avoid less tourist-friendly states and go to where they feel more welcome.

Citizens from China and India see Malaysia as more tourist-friendly after they were granted visa-free entry from last December.

The first and most lasting impression of our country is in the hands of our immigration officers, who may have the greatest impact on visitor arrivals.

Likewise, the genuine friendliness of our tourism personnel has a far greater effect than all tourism promotions combined.

The record high number of tourists that came in VMY 2014 would be surpassed once training is stepped up for front-liners in both public and private sectors. – Feb 20, 2024

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Malaysia International Tourism: Number of Arrivals

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Malaysia’s tourism recovery flops as Thailand, Indonesia cash in

Malaysia is struggling to bring back tourists compared with its Southeast Asian peers after scrapping pandemic curbs.

Kuala Lumpur, Malaysia – For Arthur Wilkinson, a Penang-born entrepreneur who opened Malaysia’s first flotation therapy centre on his tropical island home, nearly two years without tourists marked the end of the road.

Float For Health, located in Tanjung Tokong, a coastal township on the northeastern side of Penang island, shut up shop for good in January 2021 as border restrictions introduced to keep out COVID-19 reduced customers to a trickle.

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“Eighty percent of my customers were tourists, and at that time, anyone working in this industry suffered for obvious reasons,” Wilkinson, who also runs the restaurant Heap Seng at 29 in George Town, told Al Jazeera.

Malaysia reopened its borders to tourists in April, before dropping all vaccination and PCR-test requirements in August.

But nearly a year since hailing the return of international visitors, Malaysia’s tourism sector is not only struggling but playing catchup to its Southeast Asian peers.

Malaysia welcomed about 3 million visitors in 2022, up from 134,728 visitors the previous year, according to Tourism Malaysia. The intake was just about 12 percent of the number that arrived in 2019.

Thailand, Singapore and Indonesia — which welcomed 10 million, 4.6 million and 4.58 million visitors, respectively — saw arrivals return to about one-quarter of pre-pandemic levels.

Vietnam’s 3.6 million foreign visitors, although short of the government’s target, was about one-fifth of its intake in 2019.

Tourist industry figures have offered a range of explanations for Malaysia’s weak rebound from the pandemic compared with its neighbours, from poor cost competitiveness to the country’s reputation as a buttoned-up, predominantly Islamic society. Tourism Malaysia declined to comment.

Earlier this month, the Malaysian Islamic Party-backed state government in Kedah, home to the popular duty-free resort island Langkawi, caused jitters in the tourism sector when it floated a possible ban on alcohol sales.

Kedah Chief Minister Datuk Seri Muhammad Sanusi Md later clarified that the sale of alcohol in Langkawi is under the jurisdiction of the Finance Ministry, not the state government, and the state government had no authority to interfere with the tourist island’s duty-free status.

Malaysia already has some of the world’s highest alcohol taxes and imposes harsh punishments for drug offences, including the death penalty for trafficking.

Neighbouring Thailand, meanwhile, has built on its reputation for having a tolerant attitude towards vices, decriminalising cannabis in June 2022.

“From mid-December to mid-March, I used to have 80-90 percent of clients from Europe, and now I only have about 60 percent,” Anthony Wong, owner of Frangipani Langkawi Resort & Spa, one of the island’s oldest eco-resorts, told Al Jazeera.

“Flights to Malaysia from Europe are less [frequent] and more expensive, and Langkawi is not as cheap as its neighbours, especially the accommodation. … Europe is also going into recession, with inflation going up, and issues related to the ongoing war in Ukraine make it more challenging for them to spend money on travelling,” Wong said.

Wilkinson, who relocated his flotation therapy business to Indonesia’s Bali to take advantage of the higher tourist numbers and what he said was more dependable labour, said Malaysia could not afford to be complacent about its attractiveness to foreign visitors.

“We need to stimulate tourism somehow before it’s too late, as Malaysia is losing massively to Thailand and Indonesia,” he said.

“Even though Malaysia has a much wider variety of cuisines, our food and beverage scene and quality isn’t quite up to par compared to our neighbours, which also have lower alcohol tax and are more open to new ideas of tourism.”

Fabio Delisi, manager of Kuala Lumpur-based inbound tour operator Lotus Asia Tours, said he believes Malaysia’s potential has been held back by lacklustre promotion and relatively poor connectivity compared with other parts of the region.

“Malaysia does not lack attractions, especially natural ones. Tourism development suffers from inconsistent policies and promotional activities over the past decades,” Delisi, who has more than 30 years of experience in tourism across the region, told Al Jazeera. “Tourism is a very long-term public relation exercise.”

Delisi, whose company also operates in Indonesia and Singapore, said Malaysia’s fortunes have stood in stark contrast to those of Indonesia.

“We are wholesalers operating in Malaysia, Indonesia and Singapore since the early nineties, and in 2022 have experienced a decline of arrivals of up to 90 percent from our main Western markets into Malaysia, while we have seen double-digit growth in Indonesia for the same period,” he said.

In East Malaysia, which is separated from Peninsular Malaysia by the South China Sea, there are signs that tourism is rebounding much faster.

Operators there have benefitted from a niche market of high-spending Westerners seeking out tropical adventures in Malaysia’s eastern states on the island of Borneo, which is renowned for its wildlife and unspoiled nature.

“We hit the same revenue as 2019 last year despite it being an eight-month operation,” Jessica Yew, director of boutique tour company Sticky Rice Travel, which has its headquarters in Kota Kinabalu, the capital of Sabah state, told Al Jazeera.

“It’s mostly because of our market segment. [We cater to the] high-end/deluxe US market — the pandemic had little to no effect on their finances, and they were just waiting for the border to reopen. Europeans and British inquiries trickle in, but closing the sale for these is harder.”

For those with less to spend, travel and accommodation costs in Borneo, which are at their highest in years, could be off-putting.

“Most lodges and transport providers introduced a hike of up to 20 percent, while government agencies such as Sabah Parks doubled the price of some permits and entrances,” Yew said.

The higher prices include permits to climb Mount Kinabalu, Malaysia’s highest peak standing at 4,095 metres (13,435 feet), which this month doubled from 200 ringgit to 400 ringgit ($46 to $92).

When added to the costs of guides, food, and accommodation, the cheapest packages to tackle the summit come to about $550 per person.

While Sabah is generally cheap outside conservation areas, only some of the state’s protected parks are promoted by authorities as the main selling points for visitors.

“I tell people to go to Sumatra [in Indonesia] to see orangutans, as it costs one-third to one-fifth of Malaysian Borneo’s prices,” Yew said.

For many other operators, the return of Chinese and South Korean visitors, the biggest cohort of visitors to Sabah before the pandemic, will be crucial to their fortunes in the coming year.

Businesses, in particular, are keeping a close watch on China’s reopening of its borders last week after three years of international isolation.

Still, some within the sector are sceptical of any quick fix to the sector’s struggles.

“We are paying the price for more than twenty years of random policies without focus and continuity,” said Delisi of Lotus Asia Tours.

“Despite the effort of a number of good technocrats, without a framed, coordinated and consistent strategy, I don’t see how things may change or improve soon.”

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Malaysia pursues holistic strategy to boost chinese tourist arrivals.

This photo taken on March 23, 2024 shows the Petronas Twin Towers before the Earth Hour event in Kuala Lumpur, Malaysia. (Photo by Chong Voon Chung/Xinhua)

KUALA LUMPUR, April 12 (Xinhua) -- Malaysia is adopting a holistic approach to boost Chinese tourist arrivals, moving beyond traditional promotional methods to create an ecosystem that enhances visitors' experience.

The approach includes deploying Chinese-proficient staff at key entry points, collaborating with airlines to offer direct flights from secondary and tertiary Chinese cities, partnering with educational institutions, and utilizing Chinese social media influencers, Tourism Malaysia Director-General Manoharan Periasamy told Xinhua in a recent exclusive interview.

"We have local airlines operating out of China, and we're also working with Chinese-based carriers like Loong Air, China Eastern, and China Southern," he said, adding that his agency, which is under the Tourism, Arts and Culture Ministry, coordinates with these airlines to ensure a seamless arrival experience for tourists.

Help desks staffed with Chinese-speaking officers have been established to assist tourists with digital documents and entry procedures, providing a welcoming and efficient arrival experience, Manoharan said.

Malaysia's unique attractions, including pristine beaches, diverse eco-tourism options, and a vibrant culinary and shopping scene, are already well-known in China. Besides these, Manoharan emphasized the added advantage of Malaysia's large ethnic Chinese population.

Chinese nationals can easily fit in and feel at home when they visit, further enhancing Malaysia's appeal, he said.

Homestay programs are being promoted to offer visitors an immersive cultural experience. "It's a totally different kind of experience to stay with a local family, understand their way of life, and share a meal with them," Manoharan explained.

These programs are being linked to education initiatives, with the families of Chinese students in Malaysia invited to visit and experience the Southeast Asian country firsthand.

Finally, Manoharan said his agency has partnered with social media influencers in China to showcase Malaysia's attractions.

Many influencers have already been brought to Malaysia on trips to give them a first-hand experience, Manoharan said.

Xinhua 12th April 2024, 11:30 GMT+10

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• Interview: Malaysia pursues holistic strategy to boost Chinese tourist arrivals

KUALA LUMPUR, April 11 (Xinhua) -- Malaysia is adopting a holistic approach to boost Chinese tourist arrivals, moving beyond traditional promotional methods to create an ecosystem that enhances visitors' experience.

The approach includes deploying Chinese-proficient staff at key entry points, collaborating with airlines to offer direct flights from secondary and tertiary Chinese cities, partnering with educational institutions, and utilizing Chinese social media influencers, Tourism Malaysia Director-General Manoharan Periasamy told Xinhua in a recent exclusive interview.

"We have local airlines operating out of China, and we're also working with Chinese-based carriers like Loong Air, China Eastern, and China Southern," he said, adding that his agency, which is under the Tourism, Arts and Culture Ministry, coordinates with these airlines to ensure a seamless arrival experience for tourists.

Help desks staffed with Chinese-speaking officers have been established to assist tourists with digital documents and entry procedures, providing a welcoming and efficient arrival experience, Manoharan said.

Malaysia's unique attractions, including pristine beaches, diverse eco-tourism options, and a vibrant culinary and shopping scene, are already well-known in China. Besides these, Manoharan emphasized the added advantage of Malaysia's large ethnic Chinese population.

Chinese nationals can easily fit in and feel at home when they visit, further enhancing Malaysia's appeal, he said.

Homestay programs are being promoted to offer visitors an immersive cultural experience. "It's a totally different kind of experience to stay with a local family, understand their way of life, and share a meal with them," Manoharan explained.

These programs are being linked to education initiatives, with the families of Chinese students in Malaysia invited to visit and experience the Southeast Asian country firsthand.

Finally, Manoharan said his agency has partnered with social media influencers in China to showcase Malaysia's attractions.

Many influencers have already been brought to Malaysia on trips to give them a first-hand experience, Manoharan said. Enditem

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Tourist arrivals from ASEAN countries in Malaysia 2017-2022

Tourist arrivals from asean countries in malaysia from 2017 to 2022 (in 1,000s).

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• Premium Statistic Tourist expenditures from ASEAN countries in Malaysia 2020
• Premium Statistic Average length of overnight stay of tourists from ASEAN countries Malaysia 2019
• Premium Statistic Average daily expenditure of tourists from ASEAN countries in Malaysia 2019
• Premium Statistic Inbound tourism expenditure of visitors in Malaysia 2022, by product
• Premium Statistic Inbound arrivals by railways Malaysia 2013-2020
• Premium Statistic Tourism industry growth in Russia 2023, by indicator
• Premium Statistic Tourism receipts value Malaysia 2013-2022
• Premium Statistic Domestic tourism expenditure of visitors in Malaysia 2022, by product

About the region

• Premium Statistic Number of hotels in Malaysia 2013-2022
• Premium Statistic Average occupancy rates of hotels in Melaka, Malaysia 2012-2021
• Premium Statistic Number of hotels in Malaysia 2022, by state
• Premium Statistic Number of rooms in hotels and similar establishments Malaysia 2012-2021
• Premium Statistic Average occupancy rates of hotels in Kuala Lumpur, Malaysia 2013-2022
• Premium Statistic Number of hotel rooms available Malaysia 2022, by state
• Premium Statistic Number of foreign hotel guests in Kuala Lumpur, Malaysia 2013-2022
• Premium Statistic Length of stay for inbound arrivals in commercial accommodation Malaysia 2010-2019
• Premium Statistic Average length of stay of visitors from Malaysia in 5-star hotels in Macao 2013-2023
• Premium Statistic Number of visitor arrivals from Malaysia to Macao 2013-2023

Selected statistics

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• Basic Statistic Number of international tourist arrivals in India 2010-2021
• Premium Statistic Annual revenue of China Tourism Group Duty Free 2013-2023
• Premium Statistic Countries with the highest number of inbound tourist arrivals worldwide 2019-2022
• Premium Statistic Leading countries in the MEA in the Travel & Tourism Competitiveness Index 2018
• Premium Statistic Countries with the highest outbound tourism expenditure worldwide 2019-2022
• Basic Statistic Foreign exchange earnings from tourism in India 2000-2022
• Basic Statistic International tourism receipts of India 2011-2022
• Premium Statistic International tourist arrivals in Europe 2006-2023

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• Premium Statistic Breakdown of visitor length of stay in Singapore 2018
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Related statistics

• Premium Statistic Breakdown of tourist expenditure Malaysia 2021
• Premium Statistic Number of domestic hotel guests in Kuala Lumpur, Malaysia 2012-2021
• Premium Statistic Number of tourist arrivals in Malaysia 2022, by country of residence
• Premium Statistic Inbound tourism expenditure over current account credits Malaysia 2012-2021
• Premium Statistic Occupancy rates of rooms in hotels and similar establishments Malaysia 2012-2021
• Premium Statistic Number of employees in food and beverage establishments Malaysia 2012-2021
• Premium Statistic Number of employees in travel agencies Malaysia 2012-2021
• Premium Statistic Number of employees passenger transportation sector Malaysia 2012-2021
• Premium Statistic Number of employees in other tourism industries Malaysia 2012-2021
• Premium Statistic Domestic tourism expenditure in Malaysia 2013-2022

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