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Sustainable Tourism

UNESCO World Heritage and Sustainable Tourism Programme

sustainable tourism partnership programme

The UNESCO World Heritage and Sustainable Tourism Programme represents a new approach based on dialogue and stakeholder cooperation where planning for tourism and heritage management is integrated at a destination level, the natural and cultural assets are valued and protected, and appropriate tourism developed.

World Heritage and tourism stakeholders share responsibility for conservation of our common cultural and natural heritage of Outstanding Universal Value and for sustainable development through appropriate tourism management.

Facilitate the management and development of sustainable tourism at World Heritage properties through fostering increased awareness, capacity and balanced participation of all stakeholders in order to protect the properties and their Outstanding Universal Value.

sustainable tourism partnership programme

Focus Areas

sustainable tourism partnership programme

Policy & Strategy

Sustainable tourism policy and strategy development.

sustainable tourism partnership programme

Tools & Guidance

Sustainable tourism tools

sustainable tourism partnership programme

Capacity Building

Capacity building activities.

sustainable tourism partnership programme

Heritage Journeys

Creation of thematic routes to foster heritage based sustainable tourism development

sustainable tourism partnership programme

A key goal of the UNESCO WH+ST Programme is to strengthen the enabling environment by advocating policies and frameworks that support sustainable tourism as an important vehicle for managing cultural and natural heritage. Developing strategies through broad stakeholder engagement for the planning, development and management of sustainable tourism that follows a destination approach and focuses on empowering local communities is central to UNESCO’s approach.

Supporting Sustainable Tourism Recovery

Enhancing capacity and resilience in 10 World Heritage communities

Supported by BMZ, and implemented by UNESCO in collaboration with GIZ, this 2 million euro tourism recovery project worked to enhance capacity building in local communities, improve resilience and safeguard heritage.

Policy orientations

Defining the relationship between world heritage and sustainable tourism

Based on the report of the international workshop on Advancing Sustainable Tourism at Natural and Cultural Heritage Sites (Mogao, China, September 2009), the World Heritage Committee at its 34th session adopted the policy orientations which define the relationship between World Heritage and sustainable tourism ( Decision 34 COM 5F.2 ).

World Heritage and Tourism in a Changing Climate

sustainable tourism partnership programme

Providing an overview of the increasing vulnerability of World Heritage sites to climate change impacts and the potential implications for and of global tourism.

sustainable tourism partnership programme

Sustainable Tourism Tools

Manage tourism efficiently, responsibly and sustainably based on the local context and needs

sustainable tourism partnership programme

People Protecting Places is the public exchange platform for the World Heritage and Sustainable Tourism Programme, providing education and information, encouraging support, engaging in social and community dialogue

sustainable tourism partnership programme

The ' How-To ' guides offer direction and guidance to managers of World Heritage tourism destinations and other stakeholders to help identify the most suitable solutions for circumstances in their local environments and aid in developing general know-how.

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sustainable tourism partnership programme

Helping site managers and other tourism stakeholders to manage tourism more sustainably

Capacity Building in 4 Africa Nature Sites

A series of practical training and workshops were organized in four priority natural World Heritage sites in Africa (Lesotho, Malawi, South Africa, Tanzania, Zambia and Zimbabwe) with the aim of providing capacity building tools and strategies for site managers to help them manage tourism at their sites more sustainably.

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15 Pilot Sites in Nordic-Baltic Region

The project Towards a Nordic-Baltic pilot region for World Heritage and Sustainable Tourism (2012-2014) was initiated by the Nordic World Heritage Foundation (NWHF). With a practical approach, the project has contributed to tools for assessing and developing sustainable World Heritage tourism strategies with stakeholder involvement and cooperation.

Supporting Community-Based Management and Sustainable Tourism at World Heritage sites in South-East Asia

Entitled “The Power of Culture: Supporting Community-Based Management and Sustainable Tourism at World Heritage sites in South-East Asia", the UNESCO Office in Jakarta with the technical assistance of the UNESCO World Heritage and Sustainable Tourism Programme and the support from the Government of Malaysia is spearheading the first regional effort in Southeast Asia to introduce a new approach to sustainable tourism management at World Heritage sites in Malaysia, the Philippines and Indonesia.

sustainable tourism partnership programme

Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness.

Many locations are now actively developing their cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalization.

UNESCO will endeavour to create networks of key stakeholders to coordinate the destination management and marketing associated with the different heritage routes to promote and coordinate high-quality, unique experiences based on UNESCO recognized heritage. The goal is to promote sustainable development based on heritage values and create added tourist value for the sites.

UNESCO World Heritage Journeys of the EU

Creating heritage-based tourism that spurs investment in culture and the creative industries that are community-centered and offer sustainable and high-quality products that play on Europe's comparative advantages and diversity of its cultural assets.

World Heritage Journeys of Buddhist Heritage Sites

UNESCO is currently implementing a project to develop a unique Buddhist Heritage Route for Sustainable Tourism Development in South Asia with the support from the Korea International Cooperation Agency (KOICA). South Asia is host to rich Buddhist heritage that is exemplified in the World Heritage properties across the region.

sustainable tourism partnership programme

Programme Background

In 2011 UNESCO embarked on developing a new World Heritage and Sustainable Tourism Programme.

The aim was to create an international framework for the cooperative and coordinated achievement of shared and sustainable outcomes related to tourism at World Heritage properties.

The preparatory work undertaken in developing the Programme responded to the decision 34 COM 5F.2 of the World Heritage Committee at its 34th session in Brasilia in 2010, which requested

“the World Heritage Centre to convene a new and inclusive programme on World Heritage and Sustainable Tourism, with a steering group comprising interested States Parties and other relevant stakeholders, and also requests the World Heritage Centre to outline the objectives and approach to the implementation of this programme".

The Steering Group was comprised of States Parties representatives from the six UNESCO Electoral Groups (Germany (I), Slovenia (II), Argentina (III), China (IV), Tanzania (Va), and Lebanon (Vb)), the Director of the World Heritage Centre, the Advisory Bodies (IUCN, ICOMOS and ICCROM), the United Nations World Tourism Organization (UNWTO) and the Swiss Government as the donor agency.

The Government of Switzerland has provided financial support for specific actions to be undertaken by the Steering Group. To coordinate and support the process, the World Heritage Centre has formed a small Working Group with the support of the Nordic World Heritage Foundation, the Government of Switzerland and the mandated external consulting firm MartinJenkins.

The World Heritage Committee directed that the Programme take into account:

  • the recommendations of the evaluation of the concluded tourism programme ( WHC-10/34.COM/INF.5F.3 )
  • the policy orientation which defines the relationship between World Heritage and sustainable tourism that emerged from the workshop Advancing Sustainable Tourism at Natural and Cultural Heritage Sites (Mogao, China, September 2009) ( WHC-10/34.COM/INF.5F.1 )

Overarching and strategic processes that the new World Heritage and Sustainable Tourism Programme will be aligned with include the Strategic Objectives of the World Heritage Convention (the five C's) ( Budapest Declaration 2002 ), the ongoing Reflections on the Future of the World Heritage Convention ( WHC-11/35.COM/12A ) and the Strategic Action Plan for the Implementation of the World Heritage Convention 2012-2022 ( WHC-11/18.GA/11 ), the Relationship between the World Heritage Convention and Sustainable Development (WHC-10/34.COM/5D), the World Heritage Capacity Building Strategy ( WHC-10/34.COM/5D ), the Global Strategy for a Representative, Balanced and Credible World Heritage List (1994), and the Evaluation of the Global Strategy and PACT initiative ( WHC-11/18.GA/8 - 2011 ).

In addition, the programme development process has been enriched by an outreach to representatives from the main stakeholder groups including the tourism sector, national and local governments, site practitioners and local communities. The programme design was further developed at an Expert Meeting in Sils/Engadine, Switzerland October 2011. In this meeting over 40 experts from 23 countries, representing the relevant stakeholder groups, worked together to identify the overall strategic approach and a prioritised set of key objectives and activities. The proposed Programme was adopted by the World Heritage Committee in 2012 at its 36th session in St Petersburg, Russian Federation .

International Instruments

International Instruments Relating to Sustainable Development and Tourism.

Resolutions adopted by the United Nations, charters adopted by ICOMOS, decisions adopted by the World Heritage Committee, legal instruments adopted by UNESCO on heritage preservation.

Resolutions adopted by the United Nations

  • Report by the Department of Economics and Social Affairs: Tourism and Sustainable Development: The Global Importance of Tourism at the United Nations’ Commission on Sustainable Development 7th Session (1999)
  • Resolution A/RES/56/212 and the Global Code of Ethics for Tourism adopted by the United Nations World Tourism Organization (1999)

Charters adopted by ICOMOS

  • The ICOMOS International Cultural Tourism Charter (1999)
  • The ICOMOS Charter for the Interpretation and Presentation of Cultural Heritage Sites (2008)

Decisions adopted by the World Heritage Committee

  • Decision (XVII.4-XVII.12) adopted by the World Heritage Committee at its 25th Session in Helsinki (2001)
  • Decision 33 COM 5A adopted by the World Heritage Committee at its 30th Session in Seville (2009)
  • Decision 34 COM 5F.2 adopted by the World Heritage Committee at its 34th Session in Brasilia (2010)
  • Decision 36 COM 5E adopted by the World Heritage Committee at its 36th Session in Saint Petersburg (2012)

Legal instruments adopted by UNESCO on heritage preservation in chronological order

  • Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property (1970)
  • The Recommendation for the Protection of Movable Cultural Property (1978)
  • The Recommendation on the Safeguarding of Traditional Culture and Folklore (1989)
  • The Convention on the Protection of the Underwater Cultural heritage (2001)
  • The Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005)

Other instruments

  • Other instruments OECD Tourism Trends and Policies 2012 (French forthcoming)
  • Programme on Sustainable Consumption and Production (In English)
  • Siem Reap Declaration on Tourism and Culture 2015 – Building a New Partnership Model

sustainable tourism partnership programme

Decisions / Resolutions (5)

The World Heritage Committee,

  • Having examined Document WHC/18/42.COM/5A,
  • Recalling Decision 41 COM 5A adopted at its 41st session (Krakow, 2017) and Decision 40 COM 5D adopted at its 40th session (Istanbul/UNESCO, 2016), General:
  • Takes note with appreciation of the activities undertaken by the World Heritage Centre over the past year in pursuit of the Expected Result to ensure that “tangible heritage is identified, protected, monitored and sustainably managed by Member States, in particular through the effective implementation of the 1972 Convention ”, and the five strategic objectives as presented in Document WHC/18/42.COM/5A; 
  • Welcomes the proactive role of the Secretariat for enhancing synergies between the World Heritage Convention and the other Culture and Biodiversity-related Conventions, particularly the integration of relevant synergies aspects in the revised Periodic Reporting Format and the launch of a synergy-related web page on the Centre’s website;
  • Also welcomes the increased collaboration among the Biodiversity-related Conventions through the Biodiversity Liaison Group and focused activities, including workshops, joint statements and awareness-raising;
  • Takes note of the Thematic studies on the recognition of associative values using World Heritage criterion (vi) and on interpretation of sites of memory, funded respectively by Germany and the Republic of Korea and encourages all States Parties to take on board their findings and recommendations, in the framework of the identification of sites, as well as management and interpretation of World Heritage properties;
  • Noting the discussion paper by ICOMOS on Evaluations of World Heritage Nominations related to Sites Associated with Memories of Recent Conflicts, decides to convene an Expert Meeting on sites associated with memories of recent conflicts to allow for both philosophical and practical reflections on the nature of memorialization, the value of evolving memories, the inter-relationship between material and immaterial attributes in relation to memory, and the issue of stakeholder consultation; and to develop guidance on whether and how these sites might relate to the purpose and scope of the World Heritage Convention , provided that extra-budgetary funding is available and invites the States Parties to contribute financially to this end;
  • Also invites the States Parties to support the activities carried out by the World Heritage Centre for the implementation of the Convention ;
  • Requests the World Heritage Centre to present, at its 43rd session, a report on its activities. Thematic Programmes:
  • Welcomes  the progress report on the implementation of the World Heritage Thematic Programmes and Initiatives,  notes  their important contribution towards implementation of the Global Strategy for representative World Heritage List, and  thanks  all States Parties, donors and other organizations for having contributed to achieving their objectives;
  • Acknowledges  the results achieved by the World Heritage Cities Programme and calls States Parties and other stakeholders to provide human and financial resources ensuring the continuation of this Programme in view of its crucial importance for the conservation of the urban heritage inscribed on the World Heritage List, for the implementation of the Recommendation on the Historic Urban Landscape and its contribution to achieving the 2030 Sustainable Development Goals related to cities as well as for its contribution to the preparation of the New Urban Agenda, and further thanks to China and Croatia for their support for the implementation of the Programme;
  • Also acknowledges the results achieved of the World Heritage Marine Programme, also thanks Flanders, France and the Annenberg Foundation for their support, notes the increased focus of the Programme on a global managers network, climate change adaptation strategies and sustainable fisheries, and  invites  States Parties, the World Heritage Centre and other stakeholders to continue to provide human and financial resources to support for the implementation of the Programme;
  • Further acknowledges the results achieved in the implementation of the World Heritage Sustainable Tourism Programme, in particular the development of the Sustainable Tourism and Visitor Management Assessment tool and encourages States Parties to participate in the pilot testing of the tool, expresses  appreciation for the funding provided by the European Commission and  further thanks the Republic of Korea, Norway, and Seabourn Cruise Line for their support in the implementation of the Programme’’s activities;
  • Further notes the progress in the implementation of the Small Island Developing States Programme, its importance for a representative, credible and balanced World Heritage List and building capacity of site managers and stakeholders to implement the World Heritage Convention , thanks furthermore Japan and the Netherlands for their support as well as the International Centre on Space Technology for Natural and Cultural Heritage (HIST) and  the World Heritage Institute of Training & Research for the Asia & the Pacific Region (WHITRAP) as Category 2 Centres for their technical and financial supports and also requests the States Parties and other stakeholders to continue to provide human, financial and technical resources for the implementation of the Programme;
  • Takes note of the activities implemented jointly by the International Astronomical Union (IAU) and ICOMOS under the institutional guidance of the World Heritage Centre, in line with its Decision 40 COM 5D, further requests the World Heritage Centre to disseminate among the States Parties the second volume of the IAU/ICOMOS Thematic Study on Astronomical Heritage and renames this initiative as Initiative on Heritage of Astronomy, Science and Technology;
  • Also takes note of the progress report on the Initiative on Heritage of Religious Interest, endorses the recommendations of the Thematic Expert Consultation meetings focused on Mediterranean and South-Eastern Europe (UNESCO, 2016), Asia-Pacific (Thailand, 2017) and Eastern Europe (Armenia, 2018), thanks the States Parties for their generous contribution and reiterates its invitation to States Parties and other stakeholders to continue to support this Initiative, as well as its associated Marketplace projects developed by the World Heritage Centre;
  • Takes note of the activities implemented by CRATerre in the framework of the World Heritage Earthen Architecture Programme, under the overall institutional guidance of the World Heritage Centre, and of the lines of action proposed for the future, if funding is available;
  • Invites  States Parties, international organizations and donors to contribute financially to the Thematic Programmes and Initiatives as the implementation of thematic priorities is no longer feasible without extra-budgetary funding;
  • Requests furthermore  the World Heritage Centre to submit an updated result-based report on Thematic Programmes and Initiatives, under Item 5A: Report of the World Heritage Centre on its activities, for examination by the World Heritage Committee at its 44th session in 2020.

1.   Having examined document WHC-12/36.COM/5E,

2.  Recalling Decision 34 COM 5F.2 adopted at its 34th session (Brasilia, 2010),

3.  Welcomes the finalization of the new and inclusive Programme on World Heritage and Sustainable Tourism and notes with appreciation the participatory process for its development, objectives and approach towards implementation;

4.  Also welcomes the contribution of the Steering Group comprised of States Parties representatives from the UNESCO Electoral Groups, the World Heritage Centre, the Advisory Bodies (IUCN, ICOMOS, ICCROM), Switzerland and the United Nations World Tourism Organisation (UNWTO) in the elaboration of the Programme;

5.   Thanks the Government of Switzerland, the United Nations Foundation and the Nordic World Heritage Foundation for their technical and financial support to the elaboration of the Programme;

6.   Notes with appreciation the contribution provided by the States Parties and other consulted stakeholders during the consultation phase of the Programme;

7.   Takes note of the results of the Expert Meeting in Sils/Engadin (Switzerland), from 18 to 22 October 2011 contributing to the Programme, and further thanks the Government of Switzerland for hosting the Expert Meeting;

8.   Adopts the World Heritage and Sustainable Tourism Programme;

9.   Requests the World Heritage Centre to refine the Draft Action Plan 2013-2015 in an Annex to the present document and to implement the Programme with a Steering  Group comprised of representatives of the UNESCO Electoral Groups, donor agencies, the Advisory Bodies, UNWTO and in collaboration with interested stakeholders;

10.   Notes that financial resources for the coordination and implementation of the Programme do not exist and also requests States Parties to support the implementation of the World Heritage and Sustainable Tourism Programme;

11.  Further requests the World Heritage Centre to report biennially on the progress of the implementation of the Programme;

12.   Notes with appreciation the launch of the Programme foreseen at the 40th Anniversary of the World Heritage Convention event in Kyoto, Japan, in November 2012

1. Having examined Document WHC-10/34.COM/INF.5F.1 and WHC-10/34.COM/INF.5F.3,

2. Highlighting that the global tourism sector is large and rapidly growing, is diverse and dynamic in its business models and structures, and the relationship between World Heritage and tourism is two way: tourism, if managed well, offers benefits to World Heritage properties and can contribute to cross-cultural exchange but, if not managed well, poses challenges to these properties and recognizing the increasing challenges and opportunities relating to tourism;

3. Expresses its appreciation to the States Parties of Australia, China, France, India, Sweden, Switzerland and the United Kingdom, and to the United Nations Foundation and the Nordic World Heritage Foundation for the financial and technical support to the World Heritage Tourism Programme since its establishment in 2001;

4. Welcomes the report of the international workshop on Advancing Sustainable Tourism at Natural and Cultural Heritage Sites (Mogao, China, September 2009) and adopts the policy orientation which defines the relationship between World Heritage and sustainable tourism ( Attachment A );

5. Takes note of the evaluation of the World Heritage Tourism Programme by the UN Foundation, and encourages the World Heritage Centre to take fully into account the eight programme elements recommended in the draft final report in any future work on tourism ( Attachment B );

6. Decides to conclude the World Heritage Tourism Programme and requests the World Heritage Centre to convene a new and inclusive programme on World Heritage and Sustainable Tourism, with a steering group comprising interested States Parties and other relevant stakeholders, and also requests the World Heritage Centre to outline the objectives and approach to implementation of this programme, drawing on the directions established in the reports identified in Paragraphs 4 and 5 above, for consideration at the 35th session of the World Heritage Committee (2011);

7. Also welcomes the offer of the Government of Switzerland to provide financial and technical support to specific activities supporting the steering group; further welcomes the offer of the Governments of Sweden, Norway and Denmark to organize a Nordic-Baltic regional workshop in Visby, Gotland, Sweden in October 2010 on World Heritage and sustainable tourism; and also encourages States Parties to support the new programme on World Heritage and Sustainable Tourism including through regional events and the publication of materials identifying good practices;

8. Based upon the experience gained under the World Heritage Convention of issues related to tourism, invites the Director General of UNESCO to consider the feasibility of a Recommendation on the relationship between heritage conservation and sustainable tourism. 

Attachment A

Recommendations of the international workshop

on Advancing Sustainable Tourism at Natural and Cultural Heritage Sites  

Policy orientations: defining the relationship between World Heritage and tourism

1. The tourism sector

The global tourism sector is large and rapidly growing, is diverse and dynamic in its business models and structures.

Tourists/visitors are diverse in terms of cultural background, interests, behaviour, economy, impact, awareness and expectations of World Heritage.

There is no one single way for the World Heritage Convention , or World Heritage properties, to engage with the tourism sector or with tourists/visitors.

2. The relationship between World Heritage and tourism

The relationship between World Heritage and tourism is two-way:

a. World Heritage offers tourists/visitors and the tourism sector destinations

b. Tourism offers World Heritage the ability to meet the requirement in the Convention to 'present' World Heritage properties, and also a means to realise community and economic benefits through sustainable use.

Tourism is critical for World Heritage:

a. For States Parties and their individual properties,

i. to meet the requirement in the Convention to 'present' World Heritage

ii. to realise community and economic benefits

b. For the World Heritage Convention as a whole, as the means by which World Heritage properties are experienced by visitors travelling nationally and internationally

c. As a major means by which the performance of World Heritage properties, and therefore the standing of the Convention , is judged,

i. many World Heritage properties do not identify themselves as such, or do not adequately present their Outstanding Universal Value

ii. it would be beneficial to develop indicators of the quality of presentation, and the representation of the World Heritage brand

d. As a credibility issue in relation to: i. the potential for tourism infrastructure to damage Outstanding Universal Value

i. the threat that World Heritage properties may be unsustainably managed in relation to their adjoining communities

ii. sustaining the conservation objectives of the Convention whilst engaging with economic development

iii. realistic aspirations that World Heritage can attract tourism.

World Heritage is a major resource for the tourism sector:

a. Almost all individual World Heritage properties are significant tourism destinations

b. The World Heritage brand can attract tourists/visitors,

i. the World Heritage brand has more impact upon tourism to lesser known properties than to iconic properties.

Tourism, if managed well, offers benefits to World Heritage properties:

a. to meet the requirement in Article 4 of the Convention to present World Heritage to current and future generations

b. to realise economic benefits.

Tourism, if not managed well, poses threats to World Heritage properties.

3. The responses of World Heritage to tourism

The impact of tourism, and the management response, is different for each World Heritage property: World Heritage properties have many options to manage the impacts of tourism.

The management responses of World Heritage properties need to:

a. work closely with the tourism sector

b. be informed by the experiences of tourists/visitors to the visitation of the property

c. include local communities in the planning and management of all aspects of properties, including tourism.

While there are many excellent examples of World Heritage properties successfully managing their relationship to tourism, it is also clear that many properties could improve:

a. the prevention and management of tourism threats and impacts

b. their relationship to the tourism sector inside and outside the property

c. their interaction with local communities inside and outside the property

d. their presentation of Outstanding Universal Value and focus upon the experience of tourists/visitors.

a. be based on the protection and conservation of the Outstanding Universal Value of the property, and its effective and authentic presentation

b. work closely with the tourism sector

c. be informed by the experiences of tourists/visitors to the visitation of the property

d. to include local communities in the planning and management of all aspects of properties, including tourism.

4. Responsibilities of different actors in relation to World Heritage and tourism

The World Heritage Convention (World Heritage Committee, World Heritage Centre, Advisory Bodies):

a. set frameworks and policy approaches

b. confirm that properties have adequate mechanisms to address tourism before they are inscribed on the World Heritage List

i. develop guidance on the expectations to be include in management plans

c. monitor the impact upon OUV of tourism activities at inscribed sites, including through indicators for state of conservation reporting

d. cooperate with other international organisations to enable:

i. other international organisations to integrate World Heritage considerations in their programs

ii. all parties involved in World Heritage to learn from the activities of other international organisations

e. assist State Parties and sites to access support and advice on good practices

f. reward best practice examples of World Heritage properties and businesses within the tourist/visitor sector

g. develop guidance on the use of the World Heritage emblem as part of site branding.

Individual States Parties:

a. develop national policies for protection

b. develop national policies for promotion

c. engage with their sites to provide and enable support, and to ensure that the promotion and the tourism objectives respect Outstanding Universal Value and are appropriate and sustainable

d. ensure that individual World Heritage properties within their territory do not have their OUV negatively affected by tourism.

Individual property managers:

a. manage the impact of tourism upon the OUV of properties

i. common tools at properties include fees, charges, schedules of opening and restrictions on access

b. lead onsite presentation and provide meaningful visitor experiences

c. work with the tourist/visitor sector, and be aware of the needs and experiences of tourists/visitors, to best protect the property

i. the best point of engagement between the World Heritage Convention and the tourism sector as a whole is at the direct site level, or within countries

d. engage with communities and business on conservation and development.

Tourism sector:

a. work with World Heritage property managers to help protect Outstanding Universal Value

b. recognize and engage in shared responsibility to sustain World Heritage properties as tourism resources

c. work on authentic presentation and quality experiences.

Individual tourists/visitors with the assistance of World Heritage property managers and the tourism sector, can be helped to appreciate and protect the OUV of World Heritage properties.  

Attachment B

Programme elements recommended by the Draft Final Report of the Evaluation of the World Heritage Tourism Programme by the UN Foundation:

1. Adopt and disseminate standards and principles relating to sustainable tourism at World Heritage sites;

 2. Support the incorporation of appropriate tourism management into the workings of the Convention ;

 3. Collation of evidence to support sustainable tourism programme design, and to support targeting;

 4. Contribution of a World Heritage perspective to cross agency sustainable tourism policy initiatives;

 5. Strategic support for the dissemination of lessons learned;

 6. Strategic support for the development of training and guidance materials for national policy agencies and site managers;

 7. Provision of advice on the cost benefit impact of World Heritage inscription;

 8. Provision of advice on UNESCO World Heritage branding.

1. Having examined Documents WHC-09/33.COM/5A, WHC- 09/33.COM/INF.5A.1, WHC-09/33.COM/INF.5A.2, and WHC-09/33.COM/INF.5A.3 ,

2. Recalling Decision 32 COM 5 adopted at its 32nd session (Quebec City, 2008),

3. Takes note with appreciation of the activities undertaken by the World Heritage Centre over the past year in pursuit of the Committee's five Strategic Objectives;

4. Takes also note of the findings of the study undertaken by UNESCO's Internal Oversight Service on the mapping of the workload of the World Heritage Centre presented in Document WHC-09/33.COM/INF.5A.3;

5. Notes with satisfaction that the World Heritage Centre is working with the secretariats of intergovernmental committees of related conventions such as the Convention for the Safeguarding of Intangible Cultural Heritage , and the Convention for the Protection of the Underwater Cultural Heritage-2001 and recommends that such cooperation be encouraged as this would further strengthen the work of the Centre;

6. Requests the World Heritage Centre to prepare a document on the World Heritage Convention and its cooperation and exchange with other conventions and programmes in the field of cultural heritage for discussion at the 34th session of the World Heritage Committee (2010);

7. Also requests the World Heritage Centre, in future reports on activities undertaken, to further strengthen the information and analysis available to States Parties by:

a) Retaining the current format to report activities and including an update on progress with implementing the Committee's decisions,

b) Describing the criteria by which the World Heritage Centre makes decisions as to which activities under the Convention it undertakes,

c) And including, on a discretionary basis, analysis of strategic issues and new directions;

8. Further requests the World Heritage Centre to produce, on an experimental basis, an indexed audio verbatim recording of the proceedings of the 33rd Session in addition to the standard summary records (as produced since the 26th session of the World Heritage Committee);

9. Notes the outline provided by the World Heritage Centre of its roles and the roles of the Advisory Bodies and agrees that this topic be further discussed at the 34th session of the Committee in 2010 under a separate agenda item;

10. Requests furthermore the World Heritage Centre to outline the forward direction of the World Heritage thematic programmes and initiatives, to enable an understanding of how these themes connect with and integrate into general programmes, and how they might be resourced;

11. Notes that the Centre already proactively engages women in its Heritage Programmes in Asia, Africa and the Caribbean as part of its gender balance policy and the provision of equal opportunity to all, and recommends that gender balance and community involvement be prioritized in the Centre's programmes;

12. Adopts the World Heritage Thematic Programme on Prehistory presented in Annex 1 of document WHC-09/33.COM/5A ;

13. Requests the World Heritage Centre to reconsider the term "prehistory", to better recognize the continuing cultures of indigenous communities, to ensure global representation in the identification and conservation of related properties, and to present a report on progress in developing an Action Plan on Prehistory and World Heritage at its 34th session in 2010;

14. Notes with concern the ongoing destruction of some of these fragile sites, including the recent destruction of the Rock Art sites of Tardrat Acacus in Libya, and requests the State Party to take immediate action and other measures as necessary to address the problem in consultation with the World Heritage Centre and to invite a joint World Heritage Centre / ICOMOS mission;

15. Expresses its gratitude to the Governments of Bahrain, South Africa and Spain for the financial and technical support for the various international scientific encounters, and recognizes the proposal of the Government of Spain in establishing a centre for the research of Prehistory;

16. Recalling the Decision of the World Heritage Committee 31 COM.21C to carry out a programme of sustainable development concerning the conservation of earthen architecture, thanks the Governments of Italy and France for their support of the programme on earthen architecture in Africa and the Arab States in particular, and requests the potential financial donors and the States Parties to support the implementation of activities and further requests the World Heritage Centre to submit a progress report at its 35th session in 2011;

17. Takes note of the progress report on the World Heritage Tourism Programme;

18. Thanks the Governments of Australia, China, France, India, Switzerland and United Kingdom, who have worked in close collaboration with the World Heritage Centre and the Advisory Bodies, the World Tourism Organization and other partners, for contributing to the Initiative of Sustainable Tourism;

19. Expresses its gratitude to the Governments of Australia and China for the organization of a workshop on sustainable tourism at the World Heritage site, Mogao Caves, China, in September-October 2009 and requests that the following elements be submitted to the Committee for examination at its 34th session in 2010:

a) A report on the workshop,

b) The subsequent recommendations of the workshop regarding the adoption of best practices policy guidance, and concerning the changes proposed for the Operational Guidelines for the implementation of the World Heritage Convention ,

c) A document concerning the progress of the World Heritage Programme on Tourism;

20. Finally requests the Director of the World Heritage Centre to identify supplementary sources of funding to put into place a sufficient number of staff and resources at the World Heritage Centre and the Advisory Bodies in order to continue to efficiently contribute to the resolution of problems related to World Heritage conservation.

XVII.8 The Secretariat provided the following justifications for the selection: 

  • Tourism - growing threats on World Heritage sites from tourism which, if sustainably managed could offer socio-economic development opportunities;
  • Forests - since close to 60 of the natural sites on the World Heritage List are forests and that the lessons being learned from the large-scale UNESCO-UN Foundation projects in the tropical forest sites in the Democratic Republic of the Congo can serve as case studies to enrich the programme;
  • Cities - since close to 200 of the cultural sites on the List are historic centres or entire cities, and because 20% of the Fund's international assistance have served to address the challenge of urban heritage conservation;
  • Earthen structures - since some 30 of the cultural sites on the List are included in this category, and due to the particularity of conservation of earthen heritage, and threats.

XVII.10 The Committee expressed its appreciation for the clarity of the presentation and the justifications provided. Indicating strong support for the overall programming approach, the Committee however indicated the need for the programme to respond to the priorities established by the Committee and to create strong links with the results of the Global Strategy actions and Periodic Reporting. The Committee approved the four proposed themes of the programmes in this first series of initiatives and authorized the Centre to proceed in their development.

The Global Partnership for Sustainable Tourism, which unites all sectors of the industry, aims to facilitate a shift towards a green economy, influence policies on sustainable tourism, develop projects and provide a global platform for communication.

The Global Partnership, which also aims to facilitate a shift towards a green economy, is made up of 18 governments, five UN organizations, the Organisation for Economic Co-operation and Development (OECD), 17 international and business organizations, and 16 non-governmental organisations (NGOs). Many of these organizations participated in an International Taskforce initiated five years ago by the French Government, as part of the Marrakesh Process, and worked successfully together on high impact sustainable tourism projects.

The Partnership will focus on seven thematic areas: policy frameworks; climate change; environment and biodiversity; poverty alleviation; cultural and natural heritage; sustainable tourism practices for the private sector; and finance and investments. The Secretariat will be housed with UNEP’s Division of Technology, Industry and Economics (DTIE), Sustainable Consumption and Production Branch, in Paris, France. UNEP and UNWTO are currently finalizing the tourism chapter of the Green Economy Report. [ UNEP Press Release ] [ Global Partnership for Sustainable Tourism Website ]

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asc;--> |.

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About the Global Sustainable Tourism Council (GSTC)

The Global Sustainable Tourism Council (GSTC ® ) is managing the GSTC Criteria, global standards for sustainable travel and tourism; as well as providing international accreditation for sustainable tourism Certification Bodies.

The Global Sustainable Tourism Council ® (GSTC) establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria. There are three sets: Destination Criteria for public policy-makers and destination managers, Industry Criteria for hotels and tour operators, and MICE Criteria for Venues, Event Organizers, and Events & Exhibitions.   They are the result of a worldwide effort to develop a common language about sustainability in tourism. They are arranged in four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts. Since tourism destinations each have their own culture, environment, customs, and laws, the Criteria are designed to be adapted to local conditions and supplemented by additional criteria for the specific location and activity.

The GSTC Criteria form the foundation Accreditation for Certification Bodies that certify hotels/accommodations, tour operators/transport providers, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services; but provides an accreditation program to accredit Certification Bodies.

The GSTC is an independent and neutral organization, legally registered in the USA as a 501(c)3 non-profit organization that represents a diverse and global membership , including national and provincial governments, leading travel companies, hotels, tour operators, NGO’s, individuals and communities – all striving to achieve best practices in sustainable tourism. It is a virtual organization without a main office, with staff and volunteers working from all six populated continents. Financial support from donations, sponsorship, and membership fees allows us to provide services at low costs and to create, revise, and make available the GSTC Criteria. GSTC is an ISEAL Community Member .

Membership is open to all interested parties and does not by itself imply endorsement by the GSTC of the policies and practices of the member organization.

For more organizational information: GSTC organizational structure ; GSTC’s legal status and financial reports .

GSTC has a number of logos in use. For more details, please visit this page about the GSTC logos usage guidelines .

GSTC Mission & Impacts

Vision: ​ Tourism fulfills its potential as a vehicle for social, cultural, and economic good while removing and avoiding any negative impacts from its activities in terms of environmental and social impacts. 

Mission: ​ To be an agent of change in the world of sustainable travel and tourism by fostering the increased knowledge, understanding, adoption and demand for sustainable tourism practices.

The GSTC vision and mission is accomplished by the following activities:

Developing International Standards – the GSTC Criteria

The GSTC Criteria are global standards for sustainability in travel and tourism: 

  • GSTC Industry Criteria – guiding principles for all types of tourism-related business, with detailed guidance for hotels/accommodations and tour operators/agencies
  • GSTC Destination Criteria – guidance for policy (national, provincial, etc.) and for destination management
  • GSTC MICE Criteria – guidance for Venues, Event Organizers, and Events & Exhibitions

The GSTC Criteria provide a comprehensive definition of sustainable travel and tourism, arranged to support four pillars of sustainability:

  • Managing for sustainability
  • Culture and Community
  • Environment

Providing Assurance for Sustainable Tourism

Accreditation : The GSTC provides accreditation services for Certification Bodies that certify hotels/accommodations, tour operators, and destinations as sustainable. Learn about the difference between certification and accreditation .  

“ GSTC Recognized ” standards. Distinct from accreditation of certification, GSTC also offers an “Assurance” scheme to formally indicate whether another organization’s sustainable tourism standards complies in very technical terms with the GSTC Criteria.

Read more about the difference between certification, accreditation of certification bodies, and recognition of standards .

Making Destinations Sustainable

“ Destination Stewardship ” is our description for the framework whereby the public sector, private sector, and the residents of local community are engaged jointly to preserve, protect, and benefit from visitors to their touristic destination.

The GSTC Destination Criteria and our destination programs provide support to destinations seeking to manage and operate truly sustainable and responsible forms of tourism.

Promoting Market Access

The GSTC promotes the development of broad market adoption and application of the GSTC Criteria. With the ultimate goal of increasing demand for sustainable travel and tourism offerings and building trust amongst travelers, the GSTC works to identify opportunities and solutions for alignment greater market potential, working closely with prominent OTAs and large travel providers.

Increasing Knowledge

The GSTC is committed to ensuring that sustainable tourism best practices are adopted and implemented by the industry and the traveling public. The GSTC Sustainable Tourism Training Program (STTP) , with the support of the Education and Training Working Group, delivers training to managers and practitioners on use of contemporary tools and resources to facilitate the transition to sustainable practices. Training courses are relevant for a wide range of tourism industry professionals including: hotel managers and staff, tour operator managers and staff, destination managers, government officials, consultants, NGOs, and academic institutions.

History of GSTC

In 2007, the “Partnership for Global Sustainable Tourism Criteria” was initiated by the Rainforest Alliance, the United Nations Environment Programme (UNEP), the United Nations Foundation (UN Foundation), and the United Nations World Tourism Organization (UNWTO), together with a coalition of 32 prominent partners in the tourism industry. The purpose was to bring the adoption of universal sustainable tourism principles, standardizing a common language for sustainable tourism…

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To strengthen the tourism sector's foundation in sustainability, the Tourism Sustainability Programme (TSP) was developed to support thrust 2 - Building a sustainable tourism sector - of the tourism sustainability strategy. The TSP aims to support tourism businesses' sustainability journeys, at all stages of your development, equipping you to build your workforce capabilities and develop innovative solutions to capture opportunities from sustainable travel.

*Subject to STB's evaluation on the tourism merits and scope of the project.

Other Sustainability-related Resources

To further support tourism businesses' sustainability journeys, we have compiled a list of resources which supplements the Tourism Sustainability Programme.  Note: This list provides examples for consideration and is non-exhaustive.

STB makes no representation or warranty, express or implied, as to the accuracy or completeness of any information contained in this section. STB, its members, officers, employees and any other persons acting under its direction, shall not be liable for any loss, injury or damage, whether direct or indirect, arising out of or in connection with the use of information in this section.

About the Organisation

What industry does your organization fall within, what best describes the key intent of the project that your organisation is seeking funding for, is your organisation a singapore-registered legal entity, is your organisation an association, is the project able to achieve one or more of the following outcome.

  • Increase no. of sailings to/from Singapore
  • Increase no. of foreign cruise passengers to Singapore through sailings to/from Singapore
  • Increase no. of pre/post nights for cruise passengers sailing to/from Singapore
  • Increase capability of industry players via cruise-specific industry training programmes
  • Strengthen the potential/ attractiveness of cruising in Singapore and/or Southeast Asia

Is the project able to achieve one or more of the following?

  • Improve visitor satisfaction (especially foreign visitors)
  • Increase footfall
  • Increase revenue
  • Significant branding and PR value

Is the project able to attract foreign visitors and contribute to foreign visitors' spend?

Who will be the main target audience of your project, is your project innovative and/or a new event in singapore with tourism potential, what best describes your project, does the event have proven track records in singapore or overseas, and/or growth in tourism value such as growing foreign visitorship, and/or enhancement of precinct vibrancy etc, does the project have a clear tourism focus (e.g. tourism-related trainings, tourism companies taking on capability development initiatives or technology companies creating technology products and services for the tourism businesses), what best describes your market feasibility study project.

Based on your selection, the following STB grant/s may be applicable for your project:

Please note that projects that have commenced prior to Singapore Tourism Board's offer may not be eligible for grant support. Examples where projects are deemed as having commenced include:

  • Applicant has started work on the project e.g. tender has been called.
  • Applicant has made payment(s) to any supplier, vendor or third party.
  • Applicant has signed a contractual agreement with any supplier, vendor or third party.

sustainable tourism partnership programme

sustainable tourism partnership programme

UN Tourism | Bringing the world closer

24th UNWTO General Assembly

24th UNWTO General Assembly | Video Competition

30 November - 3 December 2021, Madrid - Spain

The 24th session of the General Assembly will feature the 5th edition of the UNWTO Tourism Video Competition .

The COVID-19 pandemic has proven the relevance of multimedia communications within the new reality. The ongoing shift towards digitalization, changing viewer and user habits and the consolidation of mobile-first strategies have all accelerated since the pandemic broke. In addition, destinations around the world are preparing to restart tourism committed to seizing tourism’s unmatched contribution to people and planet.

The competition will feature two categories:

  • Exceptional Stories of Tourism Resilience : This category looks for remarkable examples which showcase the importance of the human aspect of tourism as a sector and with a positive social impact that generates optimism and opportunities for all.
  • Tourism Promotion and the Decade of Action . This category looks for remarkable examples of how Member Countries are linking their promotional videos either directly or indirectly to the 2030 Agenda for Sustainable Development through references to one or several of the 17 Global Goals.

One winning video will be chosen per region for both categories. This is an opportunity to position tourism as a key recovery sector to grow back better, stronger and building resilience.

Member States are encouraged to submit videos for both categories. Affiliate Members are encouraged to submit videos for the “ Exceptional Stories of Sustainable Tourism ” category.

The winners of the 5th edition of the UNWTO Tourism Video Competition will be announced during the 24th session of the General Assembly.

Exceptional Stories of Tourism Resilience

Traveling for happiness awards

Asociación empresarial hotelera de Madrid

Andros, Catch and Release, Fly Fishing

Himalayan Kingdom of Bhutan

Cultural tourism, Gourmet cuisine & Wine

Conociendo la cultura Aymara

Cuba - Viñales

Mallorca en primer plano

Fundacio Mallorca Turisme

Georgia through the ages

Un Viaje Extraordinario

Grupo Ciudades Patrimonio de la Humanidad de España

Importancia del turismo para Guatemala

360 Hong Kong Moments

Hong Kong Tourism Board (HKTB)

People of  Tamil Nadu' 

“Made in Moris” Discovery Tour

A Sustainable Destination

Get to know Moscow

Moscow City Tourism Committee

Sound of NEOM

Guías turísticos de comunidades ancestrales

Have A Safe Trip, Pinas

Philippines

Can´t Skip Tomorrow

Agrotourism Puerto Rico

Puerto Rico Tourism Company

Be Our Guest Again

Republic of Moldova

Live without frames

Experience Seychelles - Creole Rendezvous

Slovenian Gastronomy.

España sostenible

Seeds of Hope

The Read Sea Company

Turkaegean – Coast of Happiness

Tourism Promotion and the Decade of Action

A cultural cauldron, shaped by diversity

A Land of Love

Turismo em Natureza

Ce qui compte vraiment

Do something Great

Dion Sustainable Tourism Project, De l'oubli à la vie

Hungary has reopened

Jordan Kingdom of Time

Sustainable Gastronomy Day 2021

Macao, China

Branches Of Hope

Myanmar is awaiting you

Experience Oman

Opening up to the world and joining a decade of action

Saudi Arabia

Swisstainable

Switzerland

Viet Nam's Heritages

UNWTO 24 General Assembly

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Travellers World Online

Mission Moscow : A Conversation with Evgeny Kozlov

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Mr. Evgeny Kozlov, Deputy Head Mayor of Moscow Government and Chairman of the Moscow City Tourism Committee, who has come to the city to attain BLTM, the annual prestigious travel event at the Leela Ambience Convention Centre, Delhi spoke with TW Editor Anirban Dasgupta on his vision and goal with the all-new tourism initiatives in Moscow.  

The bond between India and Russia has a long history of culture, literature, love, and of course politics. But recently, there has also been a lot of talk about Gastronomical tourism. Any personal experience with this?

My personal take on the bond between India and Russia stems from my recent experience of trying authentic Indian cuisine in Moscow. I thoroughly enjoyed the spicy flavours of the Curry dish I tried and it left a lasting impression on me. This made me appreciate the cultural exchange between our two countries even more. I believe that Moscow, being a culinary hub, is a great place for people from all over the world, including Indian visitors, to immerse themselves in our rich history and culture. It’s a unique experience that brings people together and showcases the diversity of the gastronomic universe. Moscow has a thriving food scene with various international cuisines to explore, from Chinese to South African and Latin American. This culinary diversity reflects the open-mindedness and curiosity of the Russian people when it comes to trying new types of food. Moscow truly has something for everyone, and I encourage Indian tourists to come and indulge in this gastronomic journey.

Evgeny Kozlov

  How optimistic are the post-pandemic recovery figures?

After the Covid-19 pandemic, we have witnessed a remarkable recovery in tourism in Moscow. In fact, we have been able to restore 90% of the pre-pandemic tourist flow. In the first half of 2023, almost a million foreign tourists visited Moscow, with over 600,000 of them arriving during the summer season. Among the non-CIS countries, China has led the way in terms of tourist traffic, followed by Iran, the United Arab Emirates, Turkey, and India. Prior to the pandemic, India’s tourist flow was steadily growing at a rate of 12-15% annually. Although we faced challenges during the pandemic, we have now put in place all the necessary conditions for a successful recovery. Moscow is known for hosting numerous international exhibitions, forums, congresses, and conferences, attracting approximately 3.6 million business visitors in the past year alone. Among these visitors, India ranks third in terms of foreign business tourists in Moscow. To further promote tourism, we have initiated the MICE Ambassadors training program in India, which aims to assist Indian businesses in exploring opportunities and selecting relevant events in Moscow.

  Can you please share your vision for future tourism development in Moscow?

Thank you for asking this question. I have a multi-faceted vision for the future tourism development in Moscow.

Firstly, I believe that tourism should provide a personal and authentic experience for each individual. Therefore, customization of experiences is crucial. For business tourists, we aim to offer special infrastructure facilities that cater to their specific needs and requirements. We are closely collaborating with infrastructure providers to ensure seamless experiences for those visiting Moscow for business purposes. On the other hand, when it comes to leisure or family tourists, we recognize the importance of providing a support system and guidelines for those traveling with their families, especially children. We are working with museums, theatres, and restaurants to customize their services and products to cater to tourists of all ages, including children. Furthermore, I envision rearranging tourism in Moscow to encourage visitors to delve into the history and heritage of our country. A significant part of my tourism goal is to motivate and inspire the youth and younger generations to travel to Russia. This involves providing affordable pricing for accommodations, entertainment, museums, and other attractions.

We are already constructing tailor-made infrastructure that specifically targets the young generation in Russia, and by next year, we plan to extend and promote these offerings to international young visitors as well. By rebranding the image of Moscow as a destination for longer stays, relaxation, and enjoying various facilities, we aim to change the perception that it is merely a transit or stop-over city. Lastly, the beautiful weather in Moscow during the summer months provides an opportunity to create delightful memories for tourists. I want every visitor to experience the sunshine, green landscapes, parks, cafes, restaurants, swimming pools, and sports facilities that Moscow has to offer during this time.

In summary, my vision for the future of tourism in Moscow revolves around creating customized travel experiences for every type of traveller.

How do you prioritize sustainability and responsible tourism practices in the development of business tourism?

Evgeny Kozlov

How easy or difficult is it to get a Visa for an Indian Tourist at present?

Acquiring a Visa for Indian tourists has become easier with the introduction of the e-visa system. Since its launch in August 2023, more than 30,000 tourists have already utilized this system. The e-visa offers several advantages over traditional visas, such as avoiding the need to visit consulates or embassies. The application process only requires a digital photograph and a scan of the passport data page. The e-visa has a validity period of 60 days from the date of issuance, with a maximum stay of 16 days in Russia. This convenient and streamlined process is available to citizens of 55 countries, including India. Indian tourists are currently ranked third in terms of business travellers from outside the CIS countries visiting Moscow.

Anirban

Author: Anirban

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