eras tour total revenue

Taylor Swift’s Eras Tour breaks record as highest-grossing music tour ever

Taylor Swift's Eras Tour is officially the highest-grossing music tour ever, becoming the first to surpass $1 billion dollars in revenue.

The tour, which began in March 2023 and is set to conclude in December 2024 after a total of 151 shows worldwide, has earned $1.04 billion (£840 million) to date, according to Pollstar.

This breaks the record set by Elton John’s five-year farewell tour which ended earlier this year, bringing in $939 million (£749 million) over 328 shows. 

Swift’s sixth concert tour is in fact so popular that it has earned more than this year’s next two highest-grossing tours (Beyoncé’s and Bruce Springsteen’s) combined.

Beyoncé’s 56-date Renaissance World Tour broke Madonna’s 14-year-old record for the highest-grossing music tour by a female artist , earning $579 million (£468 million) between May and October, before The Eras Tour subsequently took the title.

Described by Swift as a journey through all her musical “eras”, each show is over 3.5 hours long with a set list of 44 songs divided into 10 acts.

It has received immensely positive reviews from critics, who have heaped praise on the production’s concept and quality, as well as Swift’s performances.

Her devoted fanbase, the Swifties, have turned out in full force to see their idol, crashing ticketing sites, selling out hotels, and even causing earthquake-like seismic activity at certain shows, as happened in Seattle in July.

With roughly 72,000 people in attendance at each concert, and tickets averaging around $238, the tour is grossing over $17 million per show.

According to Pollstar, 4.3 million tickets have been sold to date, and at this trajectory, the tour could realistically rake in over $2 billion dollars if all the remaining scheduled shows are played.

Merchandise has also proven to be a lucrative source of revenue, with estimates that it has brought in around $200 million so far.

The Eras Tour is just one of Swift’s many successes in 2023. In addition to recently being named Time ’s Person of the Year, and the re-recording of her decade-old 1989 being the best-selling album of the year, she has broken multiple world records.

In June, she was awarded the record for the most simultaneous albums on the US Billboard 200 for a living artist, with 10 of her albums charting at the same time.

She then broke several more records in July : 

• Most US No.1 albums by a female artist – 12 
• Most US singles chart entries (female) – 212
• Most Top 10 debuts on the US Hot 100 (female) – 31
• Most simultaneous new entries on the Hot 100 (female) – 26
• Most cumulative weeks at No.1 on US albums charts (solo female) – 63

And in August, she made history with the most monthly listeners on Spotify (female) , becoming the first female artist to amass 100 million.

With plans to release more music and continue on her record-breaking tour, we’ve no doubt that Taylor Swift will achieve many more Guinness World Records titles in 2024!

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Taylor Swift’s Eras Tour will be the first to shatter $1 billion in ticket sales, making a lot of people richer: ‘The dollar bill should have her face on it’

Taylor Swift wrapped up the first U.S. leg of her record-shattering Eras Tour this week, part one of the world-spanning concert series that is projected to become the first tour to gross $1 billion in ticket sales . According to some calculations , ticket revenue will far surpass that 10-figure mark, hitting $1.5 billion.

But even that impressive figure may be undercutting the final totals: Additional tour dates go on sale on Ticketmaster Thursday for recently announced North American shows, bringing the Eras Tour total to 140-plus dates over 20 months. It’s possible Swift could add even more shows, as she has done multiple times already, and earn even more in ticket revenue.

If—or more likely, when—she crosses $1 billion, she’ll take the crown of highest-grossing tour of all time from Elton John, who became the record-holder this year when his Farewell Yellow Brick Road Tour grossed over $900 million after wrapping up in June, according to Billboard Boxscore, the industry’s gross sales tracker.

The math of that billion-dollar–plus gross works out something like this: With an average ticket price of $253.56 (that’s the face value; Swift doesn’t get a cut of the astronomical resale prices), according to live music trade publication Pollstar, Swift has sold over $600 million in gross ticket sales in the U.S. alone over 53 shows (and that could be a conservative estimate given the differing capacity of venues).

While tickets are often less expensive in other countries, some international venues, like Melbourne Cricket Ground in Australia, can also hold more concertgoers. With over 80 dates abroad planned over the next 15 months—plus another, smaller run in the U.S. after that—Swift will easily surpass $1 billion in gross sales if she performs them all, putting her ahead of Elton John and making her the sole woman on the list of top-grossing tours.

It’s quite the feat for someone who started out as a teenager singing country songs about breakups and best friends. Over the past 17 years, Swift has become one of the richest self-made women on the planet, with Forbes estimating her net worth at $740 million in June of this year. That’s only growing the longer she’s on tour.

“She’s self-made, and it’s amazing that she’s gone from just a girl with a guitar to being a great performer and probably the most powerful entertainer on the planet, bar none,” says David Herlihy, a teaching professor at Northeastern University and coordinator of the school’s music industry program.

But Swift won’t pocket the full gross from the tour. Between the cost of putting on the show, the hundreds of people working on it, and other stakeholders, she’ll net significantly less than the total ticket sales (although she has other tour-related revenue streams—including sponsorships, merchandise, and music sales—that are also adding to her bottom line). After all, the pop star isn’t the only person behind the show—there are countless people working on the tour, from promotion to set design to logistics, who will get a cut of the tour’s revenue.

Here’s how that might play out.

A breakdown of the Eras Tour pie

Swift is managing to earn so much in such a short time (she’s expected to hit $1 billion in less than two years of touring) thanks to inflation and demand. The average $254 ticket price (and again, that’s face value) is more than double the average for her last tour in 2018. That’s in part because all concerts cost more in 2023 than they did a few years ago and because of the unprecedented demand to see her shows—since she last toured, she’s released four new albums and two rereleases (with another, 1989 Taylor’s Version , on the way). Fans are hungry to hear their favorite songs live.

“Most of the money goes to the artist. They have the power,” says Herlihy. “She actually charges less than what the market will bear, but it’s still a lot.”

The U.S. presale crashed Ticketmaster, which did not even host a general sale since tickets sold out immediately. Swift is also touring in stadiums alone, including up to six nights at a single venue in places like L.A. Many of those venues—such as MetLife Stadium in New Jersey and Nissan Stadium in Nashville —have reported record-breaking attendance at the Eras shows. She has been the first act to perform more than one night on a single tour in some cities as well, increasing her total show count and adding to her revenues.

Exactly how concert ticket sales are divided up is different for every artist, venue, country and its tax laws, event size, and so on. But generally, it’s split among the artist, their management team and other employees, venues, promoters, and taxes, as well as fixed expenses like rigging, security, transportation, and so on. Artists also have to pay out songwriter royalties when they perform, and Swift, who writes or cowrites all of her songs, gets a portion of that, as do any cowriters.

Without seeing her contracts, it’s impossible to know the exact breakdown of sales. Big artists known to sell out venues typically get paid a guaranteed rate to tour a certain number of dates. But Swift is a unique artist—“stratospheric,” as Herlihy put it—so it is possible she has a unique agreement with promoters and venues, such as the guaranteed minimum rate and then an additional percentage of ticket sales beyond that.

“With someone like Taylor Swift, there’s no risk whatsoever that her tickets won’t sell out,” says Herlihy. “Oftentimes, promoters will pay her more than the face value of the tickets. She may get 110% of the face value.”

Swift took the unusual step of not reporting her nightly figures to Billboard Boxscore, meaning the numbers available are all estimates from outlets like Billboard and Pollstar , but the costs associated with a tour the size of Eras will roughly break down to this:

Pre-tour expenses

Before the tour even kicks off, artists need to pay for rehearsal space. The specifics for the Eras Tour aren’t public knowledge yet, but Swift’s 1989 World Tour required three months of rehearsals, including four weeks of stage rehearsals and 10 days of dress rehearsals, according to the documentary about that event .

Then there’s the set design. Swift’s stage transforms for each of her “eras,” or different albums, sometimes more than once for a single set of songs. The show involves three different stages, lights, LED backgrounds, stage hydraulics, and pyrotechnics, among other elements , requiring tech and sound crews to devise and operate. The 1989 Tour employed hundreds of people to make it work.

Fixed expenses

There are thousands of moving components for a tour the size of Eras, and the “fixed” expenses on a tour are many, including sound engineers, security, transportation of stages and equipment, scaffolding, catering, medical staff, dancers, backup singers, the band, riggers, hotels for the crew and drivers, etc.

The cost for many of these components, especially transportation, has increased recently, given inflation. Michael Scherkenbach, founder and president of Shomotion LLC, one of the companies transporting Eras Tour equipment in the U.S., told Fortune he was bound by nondisclosure agreements and could not discuss how much it costs to transport the stage around the U.S., but the Guardian reported that it could cost upwards of $750,000 per day.

It will likely cost more than that to transport the stage and equipment internationally, requiring cargo ships or planes to move everything. Beyoncé’s last world tour, for example, reportedly required seven Boeing 747 air freighters and more than 70 trucks.

“There’s a lot of money coming off the top,” says Herlihy. “Perhaps 25% to 40% of the ticket revenue goes to cover the expensive touring.”

In its annual report for 2022 , Live Nation Entertainment, which owns Ticketmaster and promotes artists, says it may “reimburse artists for certain costs of production, such as sound and lights.” Exactly what comes out of the promoter’s cut and what comes out of the artist’s varies from contract to contract. Swift is working with promoter Messina Touring Group , which could get a cut of the sales.

Swift will also need to pay her management company, in this case 13 Management, which is run in part by her parents, Scott and Andrea Swift.

Typically a booking agent is also involved, but Swift did not employ one for the Eras Tour—a major cost savings. The demand was so high for the concerts—see: Ticketmaster’s break down —that a booking agent wasn’t needed.

The venues themselves—the stadiums Swift performs in—take a cut of ticket sales or a fixed fee as rental income, according to Live Nation’s annual report for 2022.

They also “receive some or all of the revenue from concessions, merchandise, parking, and premium seating.” Live Nation owns and operates some venues, so the company makes money this way as well.

The impact of the U.S. leg of the Eras Tour will be included in Live Nation’s 2023 annual report.

Also not included in the $1 billion–plus figure: merchandise sales. At every show—and even days before —fans have waited in hours-long lines to buy T-shirts, posters, and sweatshirts donning Swift’s face and commemorating the tour. As noted above, the venues get a cut of the merch sales, which can be as high as 30%, says Herlihy. Swift could easily pull in tens of millions of dollars from merch sales at her shows, and that’s a conservative estimate. Fans and resellers have been buying out the concert merch at every show.

“Taylor can negotiate that percentage down, so maybe the venue is only getting 20%,” Herlihy says. “She’s a merchandising juggernaut, a merchandising machine. She makes a lot of money.”

Universal Music Group (UMG), Swift’s record label, is in charge of her merchandise and also gets a cut of sales. In its earnings call for the second quarter of 2023 last month, the company called out the “Swift Lift.”

“Merchandising revenue grew 12% in the quarter, with growth in direct-to-consumer revenue, fueled by a strong performance from Taylor Swift, more than offsetting a decline in touring revenue,” Boyd Muir, UMG's chief financial officer, said on the call .

Swift also sells merch for the tour on her website and encourages fans to buy from there with a discount code provided after they attend the tour in person.

Ticket fees

The fees that concertgoers pay to the likes of Ticketmaster, primary seller for the majority of U.S. shows, can add significantly to the total price of attending. The ticketing company “generally gets paid a fixed fee per ticket sold or a percentage of the total ticket service charges,” according to Live Nation. That said, the artist also gets a cut of the fees, according to Herlihy.

Live Nation controls not only the ticket distribution for many shows, it also owns, leases, operates, or has exclusive booking rights for hundreds of venues around the world, according to its annual report. That means it can require artists who want to play in those venues to use Ticketmaster to sell tickets to those shows. Since the start of the Eras Tour and multiple screwups during the presale, that’s put them under public and congressional scrutiny, with fans and lawmakers saying it’s unfair for one company to control so much of the live events market.

Sponsorships

The Eras Tour is sponsored by Capital One , a company with which Swift has had a long relationship. Swift will get a significant payday for that, and has appeared in Capital One commercials.

The Eras Tour—coupled with the release of new versions of her first six albums—has led to renewed interest in some of Swift’s extensive catalog, resulting in increased streams as well as sales of physical vinyls and CDs.

And the tour has proved to be a brilliant marketing opportunity for another project of Swift’s— rerecording her first six albums . The goodwill from the tour is helping to make the pop star even more popular, which in turn likely boosted sales of her latest rerelease, Speak Now (Taylor’s Version) , which came out last month during the Eras Tour run and sold more than her previous rerecorded albums.

Of course, UMG also benefits from the bump in records Swift has made under her contract. JPMorgan credited her album Midnights, which came out in October 2022, with generating $230 million in sales for the company—close to 3% of its annual revenues from recorded music, per Bloomberg .

Ticket resellers

Swift doesn’t get a cut of tickets that are resold on sites like StubHub, so the resale values don’t figure into the $1 billion–plus total. But resellers have made out handsomely on this tour.

“Taylor Swift’s Eras Tour demand is like nothing we’ve ever seen in the 20-plus years StubHub has been operating,” the ticket reseller told Fortune in a statement, noting she has outsold her previous tour, Reputation, 11-fold.

According to TicketIQ , a no-fee ticket seller, the secondary market average list price for the Eras Tour was $2,183 in early August, compared with an average face value of $253.56, according to Pollstar. Tickets for the U.S. dates maxed out at $499 (VIP packages cost as much as $899), and Swift opted not to turn on dynamic pricing for the sale, meaning she left a ton of money on the table, given the unprecedented demand.

Local economies

Local economies have benefited greatly from the Eras Tour, as has been widely documented , through increased consumer spending on hotels, restaurants, and more. They also benefit from taxes on the tickets, which are typically included in the face value .

And Swift herself has been generous, donating to food banks in each city she visits and giving bonuses reported to be upwards of $55 million to crew members.

Swift herself

Swift can more than afford to make such donations. While it’s unclear exactly how much she’ll take home, the singer will earn, conservatively, hundreds of millions of dollars from the Eras Tour, given all of the different revenue streams.

On ticket sales alone, the Eras Tour could surpass all five of her previous tours combined. The Reputation Tour was her previous highest gross, at $345.7 million, according to Billboard .

“The dollar bill should have her face on it,” jokes Herlihy. “She’s the point one percent, the pinnacle. If capitalism is evolution, survival of the fittest, she is the fittest.”

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The Staggering Economic Impact of Taylor Swift’s Eras Tour

Y ou don’t have to be a Swiftie to have been touched in some way by Taylor Swift’s Eras Tour, a stadium arena experience that kicked off in March. The tour, which pays homage to every era of the artist’s illustrious 17-year career , is set to become the biggest tour of all time only a third of the way through its run.

If you live in one of the 20 locales Swift, 33, performed at in the last five months, your city has likely seen a boost in revenue from the hundreds of thousands of attendees who traveled from near and far. If you don’t—or simply couldn’t snag tickets due to the cost or the now infamous Ticketmaster snafu—chances are you’ve seen clips of the three-and-a-half hour show from celebrities’ Instagram stories. 

While there’s much to say about the music, costumes, and production, the impact of the Eras Tour is starkly reflected in the numbers: a projected gross of $2.2 billion in North American ticket sales alone, and hundreds of millions of streams, reaching a nearly 80% spike in those listening to her music catalog in the weeks after the tour kicked off. 

After 53 shows, the first U.S. leg of the tour came to a close on Aug. 9. Swift originally announced 27 shows and has since extended the tour, adding new dates in cities like New Orleans, Indianapolis, and Toronto, which are all now anticipating a local economic boost. Eras is set to go international this month, starting with four shows in Mexico City, continuing its five-continent run through November 2024.

Swift’s tour is in a league of its own, even among legendary groups like the Rolling Stones who have been touring for decades, other major touring artists like Harry Styles and Beyoncé and contemporaries like Adele with sold-out Las Vegas residencies, as the singer-songwriter brings her mega tour directly to her dedicated fans in various cities for multiple nights.

The reasons behind the Eras Tour's unmatched success are many. Nora Princiotti, staff writer at The Ringer and co-host of the podcast of Every Single Album: Taylor Swift, attributes part of the tour’s success to the sheer depth and popularity of Swift’s music catalog. “I don't know that anybody envisioned a tour of this scale ever happening. She can go three and a half hours and just hit after hit after hit,” says Princiotti.

There’s also the timing: The tour has become the perfect outing for concert-goers itching for a post-pandemic live music immersive experience. “We are in an experience economy where people crave going out and participating in social events,” says Alice Enders, a music industry analyst at Enders Analysis and a former senior economist at the World Trade Organization. “It's no surprise that people are flocking to this Eras Tour experience in what is increasingly an otherwise digital environment we live in.”

And fans are acutely aware of Swift being connected to her body of work in a way that few artists are—she writes all her songs, has been protective of her music in the streaming boom, and is now releasing re-recordings of her discography to reclaim their master rights. It all adds up to a music industry enterprise the likes of which the world has never seen.

Read more: Why You Can't Remember That Taylor Swift Concert All Too Well

The economic and cultural impact of the Eras Tour

Analysts estimate that the Eras Tour will likely surpass the $1 Billion mark next March, while Swift is touring internationally. If this projection holds true, she will achieve the milestone of the biggest tour in music history, surpassing Elton John's multi-year farewell tour, which wrapped up earlier this summer and holds the current record of $939 million. The Eras Tour would then continue for another seven months before concluding in November of 2024 in Toronto—that is, unless rumors that Swift will release more dates come to fruition. 

But the money goes far deeper than just net profits. The Eras Tour is projected to generate close to $5 billion in consumer spending in the United States alone. “If Taylor Swift were an economy, she’d be bigger than 50 countries,” said Dan Fleetwood, President of QuestionPro Research and Insights, in a story for GlobalNewsWire . On the opening night in Glendale, Ariz., the concert brought in more revenue for local businesses than Super Bowl LVII , which was held back in February in the same stadium. To use that event as a comparison, Swift has been performing the equivalent of two to three Super Bowls every weekend for the past five months (and six of seven nights at her last round of shows in Los Angeles).

Typically, every $100 spent on live performances generates an estimated $300 in ancillary local spending on things like hotels, food and transportation. But for the Eras Tour, Swifties are taking this to the next level, dropping an estimated $1,300-$1,500 on things like outfits and costumes, merchandise, dining, and travel—boosting local economies by hundreds of millions of dollars in one weekend. 

The Illinois governor credited the musician with reviving the state’s tourism industry after her three nights in Chicago. She was even mentioned in a report by the Fed , crediting her with fueling the national tourism industry. 

The enthusiasm is so great that cities along her tour have experienced supply shortages. For one example: Swift mentions “friendship bracelets” in the song You’re on Your Own, Kid , off her most recent album Midnights . Swifties have taken this and run with it. Every concert is filled with tens of thousands of fans wearing and exchanging beaded bracelets spelling out the names of Swift songs and colloquialisms all the way up their arms. While this bracelet economy has brought new revenue to local businesses, businesses have also reported bead and sequin shortages .

This enthusiasm comes despite broader economic challenges. “There’s a cost of living crisis and people are still forking out thousands of dollars to see Taylor Swift,” says Enders. Despite this, a national study of concertgoers shows that even with an average of more than $1,300 spent per event, 91% said they would go again.

Not only is the Eras Tour an economic boon, but it has also become a cultural phenomenon. Every city Swift has visited over the course of the tour so far has pulled out all of the stops for her : Minneapolis was renamed “Swiftie-apolis;” Santa Clara, Calif., made her the honorary mayor; the New Jersey governor named the state sandwich of New Jersey after her. Now world leaders like the Chilean President, the mayor of Budapest, and Canadian Prime Minister Justin Trudeau are asking her to bring the tour to their countries. The FBI tweeted out a Taylor Swift pun in July.

Princiotti says that in her role as a fan, it’s been both exciting and strange to see such a global embrace of Swift. “For as big as she has been for so long, even if this is a new peak, I think a lot of fans feel like they've spent their entire lives defending their love of her,” she says. “And there's something very strange in seeing the U.S. government, or all of these various municipalities, just desperate to get a little sliver of the clout that comes from just being somewhat associated with Taylor Swift.”

Justice is better than revenge. You may not be Superman, but you can help the #FBI protect the country. If you have information about a federal crime, speak now. Call 1-800-225-5324 or visit https://t.co/t8G7LO4hxu to submit a tip. pic.twitter.com/kn9QhlNhGx — FBI Washington Field (@FBIWFO) July 10, 2023

Read more: Here’s Why Taylor Swift Is Re-Releasing Her Old Albums

Beyond the concert tickets

Donning beaded bracelets and drawings of the figure “13” (Swift’s favorite number) on their hands, many Swifties attending her shows are just as eager to secure exclusive tour merchandise. Thousands of them line up for hours in advance to snag the coveted merch of $75 hoodies, $55 long-sleeve shirts and $45 T-shirts. 

Fans are even clamoring to get their hands on physical copies of Swift’s music. “Streaming has taken over the purchase of the physical album product, but Taylor Swift is among the artists that still makes money from vinyl and CDs because they’ve become collector's items for her fans,” says Enders. 

Swift creates different editions, reissues, and extras that make fans want to collect more and more copies of her albums in different forms. For her Midnights album, four of the five different album covers fit together to form a clock face, while another comes with bonus tracks, making buying different versions of the album a necessity for true fans. And some diehards admit they’ve purchased the vinyl versions without even owning a record player.

Midnights was the top-selling vinyl record in 2022, with 945,000 copies sold, making it the best-selling physical album since 1991. One out of every 25 vinyl records sold last year was a Taylor Swift album, and she is the first artist in history to simultaneously occupy at least seven of the top 10 spots on the Vinyl Albums chart. For her newest re-recorded album set to come out in October, 1989 (Taylor’s Version) , Swift has already released multiple vinyl and special edition deluxe CDs for pre-order on her website , each with different cover art and unique additions.

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

The success of Swift’s re-recording project

Swift’s mega tour isn’t the only thing she’s dominated. Her streaming and chart success from her constant release of new and re-recorded music (six going on seven albums in the last three years) adds to the vast project that is Swift’s domination of the global music industry.

“This moment for her is like an excellent HBO miniseries that’s not just a primary narrative, but also a B plot and a C plot where the main narrative is the tour, but underneath that we have the album re-recordings,” said Charlie Harding, music journalist and co-host of the podcast @SwitchedOnPop .

Swift’s “Taylor’s Version” re-recording project is an effort she started in 2019, when music mogul Scooter Braun bought record masters for her entire discography from her prior music label Big Machine Records. So far, Swift has released three re-recorded albums: Fearless (Taylor’s Version) , Red (Taylor’s Version), and Speak Now (Taylor’s Version), with the re-recorded editions all including additional “vault songs” that didn’t make it to the final versions of their original albums.

Read more: Why Music Manager Scooter Braun Is at the Center of a Media Storm

Fans have embraced Swift’s attempt to claim her music back, opting to stream the re-recordings more than the original versions, thus dethroning the catalog once owned by Braun. (He sold the rights to Shamrock Holdings in November 2020.)

Swift’s project has broken several music records in the wake of the album re-releases. Her latest re-recorded album, Speak Now (Taylor’s Version) , a recording of her 2010 studio album, made history when it went straight to the top of the charts as her 12th no. 1—making her the woman with the most no. 1 albums and the first person with five albums simultaneously on Spotify’s Top Ten Albums Global chart. 

And Swift’s Eras tour is directly linked to the success of her streaming. “The live music performance is actually a driver to the streaming platforms,” says Enders. “When you go to see an Eras show you’re rediscovering Taylor Swift and you go back to listen to her music when you get home and in the days after.”

So far, Swift is halfway through her re-recording project, with three albums still to come. Swift announced on Aug. 9, when closing out her six-show residency at Los Angeles’ So-Fi Stadium, that her next re-recorded album will be her synth pop 1989 album, due Oct. 27.

Surprise!! 1989 (Taylor’s Version) is on its way to you 🔜! The 1989 album changed my life in countless ways, and it fills me with such excitement to announce that my version of it will be out October 27th. To be perfectly honest, this is my most FAVORITE re-record I’ve ever done… pic.twitter.com/JFYOWhBxhj — Taylor Swift (@taylorswift13) August 10, 2023

“It's kind of like the Marvel Cinematic Universe,” says Harding, using another onscreen metaphor. “We're in the Taylor Swift cinematic universe at any given moment. There's endless amounts of discussion to be had at every level of this world that she's created, and each one I think serves a different audience.”

With more tour stops on the horizon and three more albums to re-release, Swift isn’t slowing down any time soon. The music sensation has even exceeded her own expectations. On the last night of the first U.S. leg of the tour, Swift told the crowd, “I figured it would be fun, but I did not know it would be like this.”

Harding says it’s not just a recipe for financial success, but for spectacular longevity. “Taylor Swift has the capacity to be around for a whole lifetime,” he says. “I think the big question I have is: where do you go from here?”

Correction, Aug. 24

The original version of this story stated that Scooter Braun still owns the master rights to Swift's first six albums. Braun sold the rights to Shamrock Holdings in November 2020.

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Write to Mariah Espada at [email protected]

Taylor Swift’s Eras Tour Is the Highest-Grossing of All Time and First-Ever to Hit $1 Billion

By Ethan Millman

Ethan Millman

Taylor Swift ‘s Eras Tour is the highest-grossing concert tour of all time, according to data from live music trade publication Pollstar , with the tour becoming the first ever to gross at least $1 billion. Swift dethrones Elton John’s years-long Farewell Yellow Brick Road tour for the top spot.

In a monumental, near-unprecedented year for a pop star, the all-time touring record is just one of the major accomplishments Swift has achieved in 2023, and perhaps her most significant financially as concert tours have become the biggest moneymaker for musicians. The Eras Tour was by far the biggest concert tour in the world this year, earning more than the next two highest-ranked tours (Beyonce and Bruce Springsteen) combined, as Pollstar data reflects.

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By the time the shows actually started, each tour date became a major social media moment, and the cities she played celebrated her with honorary mayorships and temporary city name changes . A world leader even implored Swift to set aside dates in their country.

Swift’s dominance has been evident in every aspect of the music business, from concert gross and merchandise to her album sales and streams, and even in the movie theaters, where her Eras Tour film has become one of the top-grossing concert movies of all time . Spotify crowned Swift the most streamed artist of 2023 last month with over 26.1 billion global streams, which amounts to $100 million in earnings . Those streams don’t take into account the other streaming services like Apple Music and Amazon Music, or her over 5 million traditional album sales just in the U.S.

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The Economy (Taylor’s Version)

See how much money Taylor Swift’s Eras Tour actually made

Call it a gold rush: Taylor Swift is adding billions to the U.S. economy.

Swift’s record-shattering Eras Tour is set to be the most lucrative concert run in American history. But the massive production not only provided a jolt of money to sold-out stadiums — it also infused the American economy with a trickle-down flow of cash.

Now, as the show heads to movie theaters this weekend, millions more will experience — and shell out cold, hard cash for — a moment with Swift.

As she hits the silver screen, here’s a look at The Economy (Taylor’s Version).

The biggest windfall is headed straight to Swift, who stands to make as much as $4.1 billion from the Eras Tour, according to estimates from Peter Cohan, an associate professor of management at Babson College.

Estimated personal

earnings from

the Eras Tour

That’s assuming the pop star ends up keeping the standard artist’s share of roughly 85 percent of her tour’s revenue, with average ticket prices of $456. Swift’s earnings would be the most from a single tour for any musical act to date — and more than the yearly economic output of 42 countries , including Liberia, which has more than 5 million people.

But the impact of the Eras Tour extends far beyond what Swift takes home. In one of the few efforts to assess spending by concertgoers, software company QuestionPro quizzed 592 Swifties who responded to an opt-in online survey. Based on their answers and average concert attendance, the company estimates that Swift’s fans spent about $93 million per show — yes, on tickets, but also on merchandise, travel, hotels, food and outfits.

Add all that up, and by the end of the U.S. tour, you’ve got a $5.7 billion boost to the country’s economy. That’s enough to give $440 to each person in Swift’s home state of Pennsylvania. Or almost enough to send every American a $20 bill.

(Technically $17.10 per person)

(Sorry, we don’t

know how many

cats personally received a $20 bill from Taylor. But it’s enough to give each of her three cats $1.9 billion.)

(Sorry, we don’t know how many cats personally

received a $20 bill from Taylor. But it’s enough

to give each of her three cats $1.9 billion.)

(Sorry, we don’t know

how many cats personally

The mania began months before the March kickoff of the Eras Tour. Presale tickets went on sale in November — sending millions of fans into a frenzy and causing Ticketmaster to crash. A class-action lawsuit and a congressional inquiry followed, as did the ire of many Swifties.

Tickets, which started at $49, sold for many multiples of their face value on resale sites like SeatGeek.

Average ticket resale

price on SeatGeek

That burst of spending has revived the entertainment industry after a years-long pandemic slump.

“Swift and her ‘Eras’ tour have redefined entertainment economics,” said Chris Leyden, director of growth marketing at SeatGeek.

The tour’s economic boost spread far past the walls of Swift’s stadium venues, as fans traveled from near and far to any show they could get their hands on. The Federal Reserve Bank of Philadelphia even put the Swift effect in a report — saying concertgoers provided a sizable boost to hotel revenue in May.

Hotels, restaurants and shops around the country felt the upswing, with millions of dollars flowing into the 20 U.S. cities Swift visited this summer. Cincinnati estimated that it would see about $48 million in additional economic impact, according to Visit Cincy and the Cincinnati Regional Chamber’s Center for Research and Data.

In Los Angeles, where Swift performed six shows, the California Center for Jobs and the Economy predicted a $320 million boost to the county. Kansas City tourism organization Visit KC said the region got an estimated $48 million impact from the tour’s July stop. The Common Sense Institute, which studies the state of Colorado’s economy, predicted the boom from Swift’s Denver performances would add up to $140 million statewide.

“The [Eras Tour] was a shot in the arm to a part of the regional economy that’s really been lagging,” said Mike Kahoe, chief economist for the California center. “It brought some much-needed dollars to the tourism industry.”

Hotel analytics group STR calculated tour cities produced a $208 million bump in hotel room revenue, over and above normal seasonal levels.

room revenue

In Seattle, Swift set a record for single-day revenue for downtown hotels — notching $7.4 million, about $2 million more than the record set during a Major League Baseball All-Star Game earlier the same month, according to Visit Seattle and STR.

“To put the impact into context, $208 million is basically the combined room revenue generated in New York City and Philadelphia in one week,” STR senior research analyst M. Brian Riley wrote. And that’s just for the actual nights of the tour, not including fans who arrived early or stayed longer.

Swift’s fans want to embody their favorite Era — and that means splurging on elaborate outfits and costumes.

“Is there anyone here who put a lot of work, thought and preparation into lyric memorization and/or what you were going to wear?” Swift asked the crowd to loud cheers at a Los Angeles show in August.

A core accessory for any Swiftie is a few — or a few dozen — friendship bracelets to grace their wrists and to trade at shows. The jewelry, inspired by a lyric in Swift’s song “You’re On Your Own Kid,” is often handmade or bought online and boasts popular Swift lyrics.

in friendship bracelets sold on Etsy

between April and August

One Etsy seller, Kara White, started making the bracelets with her mom earlier this year, when the tour began. They got orders for 1,500 bracelets in a single day as fans prepared for the Los Angeles shows. White and her mom have made about $15,000 this year selling bracelets.

“It just shows how much she makes her fans go crazy,” White said.

Coveted tour merchandise that were hard to nab had fans turning to internet resale sites. One of the most popular items: a $65 blue crewneck with the Eras Tour logo.

in blue Eras

crewnecks sold

on eBay from

March to July

At the venues, merch lines were long — inside and at trucks parked outside. Justin Paul, a DJ, producer and creative director who teaches music business courses at UCLA Extension, came up with a conservative estimate — $864,000 for each show — for Swift’s merch sales inside venues by using the number of people at each show and an average of how much concertgoers typically spend on merch. Still, Swift is a special case.

Average amount each

Eras Tour attendee spent

Food/drinks:

Travel/lodging:

“You look at how much consumers are spending to see Taylor Swift, and it is quite an astonishing amount,” said Dan Fleetwood, president of research and insights at QuestionPro. “And not only are they spending this money, but in a lot of cases, they’re saying they would gladly do it again.”

Judging by the QuestionPro survey respondents, the average fan spent nearly $1,300 on outfits, travel, tickets and extras for the concert.

All of that Swiftie spending meant restaurants, shops and security firms had to keep up. One solution: hiring temporary workers while the tour is in town.

“When Taylor Swift comes to town, she brings a surge of economic activity,” said Daniel Altman, chief economist at Instawork, which allows businesses to employ workers by the hour.

in demand for hourly

workers within

a half-mile of Swift’s Boston-area shows

in demand for

hourly workers within

a half-mile of Swift’s

Boston-area shows

Not only are there more jobs in and around Eras stadiums, but they pay better, too: The average hourly rate offered on Instawork within a five-mile radius of Swift’s May 13 show in Philadelphia was $20.57, $2 higher than usual.

There have been longer-term lifts in employment, too. In Los Angeles, Swift’s six-day stop was estimated to generate enough revenue to fund 3,300 new jobs, according to the California Center for Jobs and the Economy. That would be enough to staff every bookstore and news stand in the L.A. area.

enough to staff

every bookstore and

news stand in L.A.

Swift also passed on some of that karma — and cash — to her employees.

She gave every truck driver on the tour an extra $100,000 this summer, and she gifted bonuses to sound technicians, caterers, dancers and other staff, People magazine reported in August .

$55 million

in bonuses to Eras Tour workers,

including dancers, sound technicians

and caterers

Swift may have been the main event, but fans shelled out for days of related festivities, with plenty of small businesses happy to bask in her afterglow. There were tour-inspired ice cream flavors in Pennsylvania , bonbons in Colorado and lattes in New Hampshire .

In Washington state, Neko Cat Cafe hosted feline-friendly “Taylor listening parties” at its two locations to commemorate the tour’s arrival. The small business made over $3,000 from the event, with ticket sales at its Bellingham location — almost 90 miles north of Seattle — 140 percent higher than on a typical Friday night.

Forty cats, all available for adoption, wore Swift-themed bandanas while humans drank glittery wine and ate “Lover”-themed cookies. Tickets, at $40 a pop, promptly sold out.

140% increase

in ticket sales at Neko Cat Cafe

in Bellingham, Wash.

That Midas touch extended around the country: In California, Susie Cakes sold $50,000 worth of Swift-themed cupcakes. Seattle’s Japonessa Sushi Cocina dished out $10,000 in “Reputation” sushi rolls and glitter-filled cocktails. And in Kansas City, Donutology filled orders for 20,000 Eras-themed donuts, which became a staple at “Tayl-gating” parties in the parking lot before Swift hit the stage.

In Minneapolis, Inbound Brew Co. racked up twice as much money than on a normal weekend when it hosted three nights of Eras-related festivities this summer, including trivia games, live-band karaoke and a dance party, according to general manager Emily Elmer.

“This was bigger for us than when the Super Bowl came to town in 2018,” she said.

The first leg of her North American tour may be over, but Swift can’t stop, won’t stop moving … this time into movie theaters and football stadiums (when athletes are actually on the field). She has become a recognizable figure at Kansas City Chiefs games to watch her rumored paramour, tight end Travis Kelce. Her appearances have caused sales of Kelce’s jersey to jump and, in at least one case, NFL ticket prices to rise after rumors Swift would be in attendance, according to NPR.

$37 million

in tickets sold for the Eras Tour concert film

in the first day of pre-sales at AMC, Regal

and Cinemark theaters

in tickets sold for the

Eras Tour concert film in the

first day of pre-sales at AMC,

Regal and Cinemark theaters

Eras Tour concert film

in the first day of pre-sales

at AMC, Regal and

Cinemark theaters

Eras, too, is onto its next phase. In November, the pop star will take her 146-show tour international, with stops in South America, Asia, Australia and Europe. But first, Swift heads to the movies — where global pre-sales have already surpassed $100 million, according to AMC. Fans, the movie chain said, are turning up “from the largest cities to the smallest towns.”

Long story short: Swift’s economic dominance is about to begin again.

About this story:

The following songs are referenced in this story:

Abha Bhattarai became a Swiftie during the pandemic, when she listened to “Evermore” and “Folklore” on repeat.

Rachel Lerman managed to get tickets for Swift’s Munich show, where she will be embracing her “1989” era.

Emily Sabens became a Swiftie at age 10 while performing songs from the debut album in her basement with her cousin. She was blessed with “Haunted” as a surprise song at the Eras Tour in Detroit.

Editing by Karly Domb Sadof (who is still trying to get her Eras Tour tickets), Betty Chavarria (who has a song named after her), Jennifer Liberto (mom of a Swiftie), Mike Madden (who is not a Swiftie — yet), Paola Ruano (who is going to the Eras Tour for a second time in London) and Haley Hamblin (who promises to finally listen to 1989 soon).

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Taylor Swift’s Eras Tour is the first tour to gross over $1 billion, Pollstar says

Taylor Swift’s incomparable year has reached another milestone — the concert trade publication Pollstar says Swift’s Eras Tour has earned more than $1 billion.

FILE - Taylor Swift performs at the Monumental stadium during her Eras Tour concert in Buenos Aires, Argentina, Thursday, Nov. 9, 2023. (AP Photo/Natacha Pisarenko, File)

• Copy Link copied

LOS ANGELES (AP) — Taylor Swift’s Eras Tour is the first tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts.

Not only was Swift’s landmark Eras Tour the No. 1 tour both worldwide and in North America, but she also brought in a whopping $1.04 billion with 4.35 million tickets sold across 60 tour dates, the concert trade publication found.

Pollstar data is pulled from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other undefined research, collected from Nov. 17, 2022 to Nov. 15, 2023.

Representatives for the publication did not immediately clarify if they adjusted past tour data to match 2023 inflation in naming Swift the first to break the billion-dollar threshold.

Pollstar also found that Swift brought in approximately $200 million in merch sales and her blockbuster film adaptation of the tour, “Taylor Swift: The Eras Tour,” has reportedly earned approximately $250 million in sales, making it the highest-grossing concert film of all time.

According to their estimates, Pollstar predicts a big 2024 for Swift as well. The magazine projects the Eras Tour will once again reach $1 billion within their eligibility window, meaning Swift is likely to bring in over $2 billion over the span of the tour.

Worldwide, Swift’s tour was followed by Beyoncé in second, Bruce Springsteen & The E Street Band in third, Coldplay in fourth, Harry Styles in fifth, and Morgan Wallen, Ed Sheeran, Pink, The Weeknd and Drake.

In North America, there was a similar top 10: Swift, followed by Beyoncé, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G, and RBD.

Beyond the Swift of it all, 2023 was a landmark year for concert sales: worldwide, the top 100 tours of the year saw a 46% jump from last year, bringing in $9.17 billion compared to 2022’s $6.28 billion.

In North America, that number jumped from $4.77 billion last year to $6.63 billion.

Earlier this week, Swift was named Time Magazine’s Person of the Year . Last month, Apple Music named her its artist of the year ; Spotify revealed she was 2023’s most-streamed artist globally , raking in more than 26.1 billion streams since Jan. 1 and beating Bad Bunny’s three-year record.

Consider 2023 a year of incredible pop music dominance — (Taylor’s Version.)

Taylor Swift’s Eras Tour Could Gross $1.4 Billion: Report

By Chris Willman

Chris Willman

Senior Music Writer and Chief Music Critic

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Taylor Swift ‘s Eras Tour is headed for a couple of important benchmarks that have a “B” attached, according to a report in Pollstar . As the global trek moves on from America and proceeds to Europe in 2024, it will assuredly become the first tour in the history of the business to gross a billion dollars. It won’t stop there, though; Pollstar is estimating that the final gross will wind up around $1.4 billion.

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Pollstar may actually have to revise its numbers upwards, already; since the trade’s report was published earlier this week, a number of dates have been added to the European tour routing. For instance, Pollstar’s story mentions a three-night stand in Singapore, whereas just within the last few days she added three more shows there to arrive at a total of six. (She even just added one last show in the U.S., a sixth night at L.A.’s SoFi Stadium, this week.)

Bear in mind that the “conservative” $1.4 billion estimate is just counting the face value of the tickets as they originally sold out. The actual amount of money being spent on the Swift tour by consumers is far, far higher, with nearly all resold tickets going on the secondary market for several times their original value. Pollstar’s figures cover only the face value of the tickets, which topped out under $500. The Swift camp is not the recipient of the jacked-up prices that have seen virtually all tickets now on the market in the U.S. selling into the four figures. Without any hoopla about it, Swift turned off the “platinum pricing” option on Ticketmaster that proved so controversial on the Bruce Springsteen tour, wherein artists’ camps benefit from escalating face value.

Whose record will she be beating? That of Elton John, whose “Farewell Yellow Brick Road” tour is said by Billboard to be at the $887 million mark — and still counting, but just barely, since that tour is scheduled to wrap up in just over than a week, on July 8 in Stockholm. It was in January of this year that Elton’s tour became the first to cross the $800 million mark.

Prior to Elton pushing ahead, the previous record was held by Ed Sheeran, whose Divide Tour grossed $776.4 million over a period of several years. U2’s 360 tour was on top, historically, before Sheeran moved up.

Pollstar says Swift would have had a shot at passing the billion-dollar mark in a single calendar year if she had kept on touring through the end of 2023. But she chose to take a two-and-a-half-month break between her 13 shows in Latin America, which start in Mexico City on Aug, 13 and wind up Nov. 26 in Brazil, and resuming the tour early next year in Tokyo on Feb. 7, heading through Asia, Australia and ultimately Europe.

The dollars related to the tour that have nothing to do with tickets are impressive, too. Pollstar cites an online research group, QuestionPro, as estimating the U.S. leg of the tour will generate $5 billion in economic impact in the cities where she tours (“more than the gross domestic product of 50 countries”).

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Taylor Swift’s Eras Tour Officially Becomes Highest-Grossing Tour Ever

Taylor swift’s eras tour has surpassed $1 billion in revenue, becoming the highest-grossing music tour in history, according to guinness world records..

One for the money, two for the show.

Taylor Swift 's uber-popular Eras Tour has officially broken the record for the highest-grossing music tour of all time, Guinness World Records announced Dec. 12. 

The Grammy winner's concert series has reportedly become the first to make more than $1 billion in revenue—specifically, it has earned $1.04 billion in just nine months after opening in March 2023, Guinness notes, citing Pollstar. (Bloomberg also crowned Swift personally a billionaire  in October.)

Before Swift's achievement at age 33, Elton John , 76, held the record for highest-grossing tour thanks to his farewell concert series, which ended in Sweden in July 2023 after five years, reportedly making $939 million. 

So, while there's only so far new money goes, it's clear Swift is going the distance. And she has more shows left, returning the stage in Tokyo in February 2024, before heading to Australia, Singapore and then Europe.

For fans not able to make the trek (or score a stub on Ticketmaster ), Swift also brought the experience to the big screen in October with the release of her Eras Tour movie . The concert film has brought in nearly $250 million worldwide in two months and will be available to rent on Prime Video Dec. 13.

But she's not just raking in dollars—Swift also nabbed a Golden Globe nomination on Dec. 11 in the category of Cinematic and Box Office Achievement. (She'll face off against Barbie ,  Guardians of the Galaxy Vol. 3 ,  John Wick: Chapter 4,   Mission: Impossible – Dead Reckoning Part 1 ,  Oppenheimer ,  Spider-Man: Across the Spider-Verse  and  The Super Mario Bros. Movie during the award show Jan. 7 on CBS.)

And it's been a long time coming: Swift has been laying the groundwork for the past two years, when she started intense training for the three-hour show .

"I knew this tour was harder than anything I'd ever done before by a long shot," she told TIME magazine in an interview published Dec. 6. "Every day I would run on the treadmill, singing the entire set list out loud. Fast for fast songs, and a jog or a fast walk for slow songs."

The "Anti-Hero" singer then had three months of dance training, "because I wanted to get it in my bones," she added. "I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought."

To see some of the celebs who've been shaking it off at the Eras Tour this year, read on.

Travis Kelce, Prince William, Princess Charlotte & Prince George

Taylor made her relationship with Travis Instagram official June 21, 2024, with the help of the royal family as they all joined her backstage at her concert in Wembley Stadium in London.

Prince William, Princess Charlotte & Prince George

Taylor also took another selfie with the royal family at her Wembley show.

Nicola Coughlan, Cara Delevingne & Jonathan Van Ness

The trio united in the VIP tent in London on June 21, 2024. 

Leslie Mann & Jonathan Van Ness

The  Knocked Up actress also hung out with the Queer Eye alum at the Wembley concert.

Travis Kelce & Jonathan Van Ness

The NFL star was a true London Boy at Wembley Stadium with the Queer Eye star.

Jonathan Van Ness & Nicola Coughlan

Dearest reader, how adorable is this friendship?

Christina Milian

The "Dip It Low" singer and her teen daughter Violet were in a lavender haze at Taylor's Paris show in May 2024.

Jessica Capshaw

The Grey's Anatomy actress attended the Eras Tour in France in May 2024, captioning this pic with the Midnights lyric, "Cause we were in Paris."

Travis Kelce & Rita Ora

"It’s fair to say Sydney always delivers," Rita Ora captioned Instagram photos from Taylor's Feb. 23 show, including a snap with Travis Kelce . "Or shall we say our TayTay @taylorswift always delivers!”

Taika Waititi, Taylor Swift & Rita Ora

Taylor's dad Scott Swift delivered an epic photobomb.

"Got to see an old friend shine tonight," Katy Perry captioned footage on Instagram from the Feb. 23 concert.

Tom DeLonge & Rebel Wilson

The Blink-182 rocker—whose band was playing near Taylor's Sydney venue on the same day—and the Pitch Perfect alum hung out in the VIP tent.

The Oscar winner captioned the moment with friends in Mexico City, "Spamming u w really good @taylorswift Eras Tour content."

The Pretty Little Liars star attended with friends  Morgan Pesante , Katie Greenthal and  Claire Leahy . "Omg??? @taylorswift putting on a show that was so good I can't even process," she wrote. "Nostalgic, empowering, and sparkly."

The "Bad at Love" singer got in the spirit by making friendship bracelets to trade with fans during the last Los Angeles show.

Mariska Hargitay & Savannah Guthrie

"Still in the afterglow of the most magical night," the Law & Order: Special Victims Unit star wrote on Instagram Aug. 9 after a bejeweled night out in L.A. "Deepest gratitude to @taylorswift for your poetry and wisdom. You inspire us and connect us to our #delicate tenderness, joy, hope and strength—and most of all, our wish to live and love courageously."

Sharing pics from an L.A. show, Chris Olsen  quoted the T.Swift lyrics in his caption, "I DON'T KNOW HOW IT GETS BETTER THAN THIS."

"Eras tour (Dylan's version)," the influencer captioned fits of her rocking a Stella McCartney outfit. "@taylorswift you are a goddess best night ever."

Spencer Pratt & Heidi Montag

The  Hills stars filled a blank space in their calendar with a date night in Los Angeles at the Eras Tour. Heidi Montag  captioned their pics, "This was the concert of a lifetime! Legendary! Thank you for the tickets @taylorswift."

Jessica Alba & Cash Warren

"@taylorswift with the fam," Jessica Alba wrote, "what a show!" She and husband Cash Warren  celebrated their love story by taking their kids  Honor , Haven  and Hayes .

The Mad Max star danced to "Shake It off" with her kids August and Jackson . "Thank you for the best birthday ever @taylorswift!!!" she wrote. "We had such a great f--king time."

Paula Abdul & Vince Vaughn

"What a SHOW," Paula Abdul  wrote while posting for a photo with Vince Vaughn  and Taylor's parents  Scott and Andrea Swift in Los Angeles.

James Kennedy, Paula Abdul, Scheana Shay & Ally Lewber

The Vanderpump Rules stars made their wildest dreams come true on the floor with Paula.

The "No One singer" attended the Aug. 5 show at SoFi Stadium in Los Angeles with her 8-year-old son Genesis .

The actress attended one of Swift's shows at SoFi Stadium in Los Angeles with Anastasia Beverly Hills cosmetics founder Anastasia Soare and her daughter, Claudia .

The late  Kobe Bryant 's wife  Vanessa Bryant and their daughters  Natalia Bryant , 20,  Bianka Bryant , 6, and  Capri Bryant , 4 attended Swift's show at SoFi Stadium in Los Angeles Aug. 3. While performing her song "22," the singer approached Bianka at the end of the stage, hugged her and gifted her a black hat she typically gives a fan during the number. The family later got to hang out with the pop star backstage.

The Hills alum was ready to be enchanted at the Aug. 4 show.

The New Girl star shared a family photo on TikTok ahead of the Aug. 4 show.

Elizabeth Banks & Amy Adams

The duo snapped a selfie at SoFi Stadium on the first night of the Eras Tour in Los Angeles, with Elizabeth Banks  writing of Taylor's performance, "She was an Angel and a Unicorn and Pure Magic."

Elizabeth took a pic of Sarah Paulson showing off her Eras Tour merch from the Casamigos suite.

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Taylor Swift’s Eras Tour on Track to Sell $590M in Tickets. Here’s Where That Money Goes 

Swift's poised to become Billboard Boxscore's highest-grossing female act, but her strategy to keep seats off the secondary market cost her ticket partners money.

• By Dave Brooks

Dave Brooks

When Taylor Swift sells the remaining 170,000 tickets for her 52-date Eras tour later this month, the U.S. trek will have generated $591 million in sales, Billboard estimates. The average ticket price is $215, according to concert business sources.

Catalog Hits Were Soaring on the Charts. Why Have They Fallen Off in 2024?

Trending on billboard.

Other companies involved in the tour won’t do as well as they normally do, either. Ticketmaster and SeatGeek, which handled sales for the tour, normally allow ticket buyers to sell tickets on their secondary markets and take a percentage of that revenue. (Ticketmaster handled sales for 47 shows, while SeatGeek sold seats for the remaining five.) But Swift would not allow the companies who handled primary ticket sales to also sell secondary market tickets. As well, Swift asked Ticketmaster to help make sure tickets went to fans, rather than scalpers, and the company says it used its Verified Fan technology to reduce the number of tickets on resale sites by 75%.

That’s an expensive decision. Ticketmaster makes a much higher margin on resale tickets than primary tickets, since it keeps all of the fees it charges — typically 10% of the sale price for the seller and another 20% for the buyer. The company still charges a 25% service fee for all primary ticket sales. However, it only keeps a small percentage of that money, $3.50 to $5 per ticket, which for this tour will come out to about $7.6 million to $10.8 million. The rest of the fees normally go to venues and promoters. (Ticketmaster, like most ticketing companies, also charges 2.75% for credit card processing, of which it keeps about 10% and pays the rest to credit card companies. The Eras tour generated approximately $13.8 million in these fees, Billboard estimates.) All told, by the time Ticketmaster sells the remaining 170,000 tickets, the company’s total revenue will add up to between $9 million and $12.9 million.

Ticketmaster’s efforts to fight scalpers means that relatively few tickets wound up on the secondary market – but the ones that did are expensive. A month after the presale, on Dec. 14, the average resale ticket price was $1,425, according to TicketIQ, which tracks secondary ticket sales across multiple marketplaces.

TicketIQ estimates that about 1,100 resale tickets are available per show, out of an average of about 50,000. At an average price of $1,425, that would work out to about $1.6 million worth of tickets per show on the secondary market. Assuming that Ticketmaster would have captured about 15%–20% of those purchases, based on 2018 estimates by the United States Government Accountability Office, that means that the company could have brought in an additional $12.5 million to $16.4 million in revenue, of which Ticketmaster would have kept $3.8 million to $5 million in fees, if Swift had allowed the company to sell tickets on its own secondary market.

SeatGeek, which has a 12% share of the secondary market according to its April earnings report, agreed to turn off resale for the five shows it ticketed on the tour, but not the 47 shows sold by Ticketmaster. (Ticketmaster blocked secondary sales for the SeatGeek shows.) That means SeatGeek could make about $9 million from the Ticketmaster shows it lists on its secondary market, although it missed out on about $960,000 in revenue for not allowing secondary sales on the five shows for which it initially sold tickets.

Working with Swift has benefits beyond the financial, of course. In addition to the prestige of working with an artist of that stature — and enduring the embarrassment of the flubs around the Nov. 15 presale — Ticketmaster will presumably see an increase in app downloads and usage of its digital ticket platform, which has been a priority for the company.

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Taylor swift’s eras tour will be the first to shatter $1 billion in ticket sales, making a lot of people richer: ‘the dollar bill should have her face on it’.

Taylor Swift wrapped up the first U.S. leg of her record-shattering Eras Tour this week, part one of the world-spanning concert series that is projected to become the first tour to gross $1 billion in ticket sales . According to some calculations , ticket revenue will far surpass that 10-figure mark, hitting $1.5 billion.

But even that impressive figure may be undercutting the final totals: Additional tour dates go on sale on Ticketmaster Thursday for recently announced North American shows, bringing the Eras Tour total to 140-plus dates over 20 months. It’s possible Swift could add even more shows, as she has done multiple times already, and earn even more in ticket revenue.

If—or more likely, when—she crosses $1 billion, she’ll take the crown of highest-grossing tour of all time from Elton John, who became the record-holder this year when his Farewell Yellow Brick Road Tour grossed over $900 million after wrapping up in June, according to Billboard Boxscore, the industry’s gross sales tracker.

The math of that billion-dollar–plus gross works out something like this: With an average ticket price of $253.56 (that’s the face value; Swift doesn’t get a cut of the astronomical resale prices), according to live music trade publication Pollstar, Swift has sold over $600 million in gross ticket sales in the U.S. alone over 53 shows (and that could be a conservative estimate given the differing capacity of venues).

While tickets are often less expensive in other countries, some international venues, like Melbourne Cricket Ground in Australia, can also hold more concertgoers. With over 80 dates abroad planned over the next 15 months—plus another, smaller run in the U.S. after that—Swift will easily surpass $1 billion in gross sales if she performs them all, putting her ahead of Elton John and making her the sole woman on the list of top-grossing tours.

View this interactive chart on Fortune.com

It’s quite the feat for someone who started out as a teenager singing country songs about breakups and best friends. Over the past 17 years, Swift has become one of the richest self-made women on the planet, with Forbes estimating her net worth at $740 million in June of this year. That’s only growing the longer she’s on tour.

“She’s self-made, and it’s amazing that she’s gone from just a girl with a guitar to being a great performer and probably the most powerful entertainer on the planet, bar none,” says David Herlihy, a teaching professor at Northeastern University and coordinator of the school’s music industry program.

But Swift won’t pocket the full gross from the tour. Between the cost of putting on the show, the hundreds of people working on it, and other stakeholders, she’ll net significantly less than the total ticket sales (although she has other tour-related revenue streams—including sponsorships, merchandise, and music sales—that are also adding to her bottom line). After all, the pop star isn’t the only person behind the show—there are countless people working on the tour, from promotion to set design to logistics, who will get a cut of the tour’s revenue.

Here’s how that might play out.

A breakdown of the Eras Tour pie

Swift is managing to earn so much in such a short time (she’s expected to hit $1 billion in less than two years of touring) thanks to inflation and demand. The average $254 ticket price (and again, that’s face value) is more than double the average for her last tour in 2018. That’s in part because all concerts cost more in 2023 than they did a few years ago and because of the unprecedented demand to see her shows—since she last toured, she’s released four new albums and two rereleases (with another, 1989 Taylor’s Version , on the way). Fans are hungry to hear their favorite songs live.

“Most of the money goes to the artist. They have the power,” says Herlihy. “She actually charges less than what the market will bear, but it’s still a lot.”

The U.S. presale crashed Ticketmaster, which did not even host a general sale since tickets sold out immediately. Swift is also touring in stadiums alone, including up to six nights at a single venue in places like L.A. Many of those venues—such as MetLife Stadium in New Jersey and Nissan Stadium in Nashville —have reported record-breaking attendance at the Eras shows. She has been the first act to perform more than one night on a single tour in some cities as well, increasing her total show count and adding to her revenues.

Exactly how concert ticket sales are divided up is different for every artist, venue, country and its tax laws, event size, and so on. But generally, it’s split among the artist, their management team and other employees, venues, promoters, and taxes, as well as fixed expenses like rigging, security, transportation, and so on. Artists also have to pay out songwriter royalties when they perform, and Swift, who writes or cowrites all of her songs, gets a portion of that, as do any cowriters.

Without seeing her contracts, it’s impossible to know the exact breakdown of sales. Big artists known to sell out venues typically get paid a guaranteed rate to tour a certain number of dates. But Swift is a unique artist—“stratospheric,” as Herlihy put it—so it is possible she has a unique agreement with promoters and venues, such as the guaranteed minimum rate and then an additional percentage of ticket sales beyond that.

“With someone like Taylor Swift, there’s no risk whatsoever that her tickets won’t sell out,” says Herlihy. “Oftentimes, promoters will pay her more than the face value of the tickets. She may get 110% of the face value.”

Swift took the unusual step of not reporting her nightly figures to Billboard Boxscore, meaning the numbers available are all estimates from outlets like Billboard and Pollstar , but the costs associated with a tour the size of Eras will roughly break down to this:

Pre-tour expenses

Before the tour even kicks off, artists need to pay for rehearsal space. The specifics for the Eras Tour aren’t public knowledge yet, but Swift’s 1989 World Tour required three months of rehearsals, including four weeks of stage rehearsals and 10 days of dress rehearsals, according to the documentary about that event .

Then there’s the set design. Swift’s stage transforms for each of her “eras,” or different albums, sometimes more than once for a single set of songs. The show involves three different stages, lights, LED backgrounds, stage hydraulics, and pyrotechnics, among other elements , requiring tech and sound crews to devise and operate. The 1989 Tour employed hundreds of people to make it work.

Fixed expenses

There are thousands of moving components for a tour the size of Eras, and the “fixed” expenses on a tour are many, including sound engineers, security, transportation of stages and equipment, scaffolding, catering, medical staff, dancers, backup singers, the band, riggers, hotels for the crew and drivers, etc.

The cost for many of these components, especially transportation, has increased recently, given inflation. Michael Scherkenbach, founder and president of Shomotion LLC, one of the companies transporting Eras Tour equipment in the U.S., told Fortune he was bound by nondisclosure agreements and could not discuss how much it costs to transport the stage around the U.S., but the Guardian reported that it could cost upwards of $750,000 per day.

It will likely cost more than that to transport the stage and equipment internationally, requiring cargo ships or planes to move everything. Beyoncé’s last world tour, for example, reportedly required seven Boeing 747 air freighters and more than 70 trucks.

“There’s a lot of money coming off the top,” says Herlihy. “Perhaps 25% to 40% of the ticket revenue goes to cover the expensive touring.”

In its annual report for 2022 , Live Nation Entertainment, which owns Ticketmaster and promotes artists, says it may “reimburse artists for certain costs of production, such as sound and lights.” Exactly what comes out of the promoter’s cut and what comes out of the artist’s varies from contract to contract. Swift is working with promoter Messina Touring Group , which could get a cut of the sales.

Swift will also need to pay her management company, in this case 13 Management, which is run in part by her parents, Scott and Andrea Swift.

Typically a booking agent is also involved, but Swift did not employ one for the Eras Tour—a major cost savings. The demand was so high for the concerts—see: Ticketmaster’s break down —that a booking agent wasn’t needed.

The venues themselves—the stadiums Swift performs in—take a cut of ticket sales or a fixed fee as rental income, according to Live Nation’s annual report for 2022.

They also “receive some or all of the revenue from concessions, merchandise, parking, and premium seating.” Live Nation owns and operates some venues, so the company makes money this way as well.

The impact of the U.S. leg of the Eras Tour will be included in Live Nation’s 2023 annual report.

Also not included in the $1 billion–plus figure: merchandise sales. At every show—and even days before —fans have waited in hours-long lines to buy T-shirts, posters, and sweatshirts donning Swift’s face and commemorating the tour. As noted above, the venues get a cut of the merch sales, which can be as high as 30%, says Herlihy. Swift could easily pull in tens of millions of dollars from merch sales at her shows, and that’s a conservative estimate. Fans and resellers have been buying out the concert merch at every show.

“Taylor can negotiate that percentage down, so maybe the venue is only getting 20%,” Herlihy says. “She’s a merchandising juggernaut, a merchandising machine. She makes a lot of money.”

Universal Music Group (UMG), Swift’s record label, is in charge of her merchandise and also gets a cut of sales. In its earnings call for the second quarter of 2023 last month, the company called out the “Swift Lift.”

“Merchandising revenue grew 12% in the quarter, with growth in direct-to-consumer revenue, fueled by a strong performance from Taylor Swift, more than offsetting a decline in touring revenue,” Boyd Muir, UMG's chief financial officer, said on the call .

Swift also sells merch for the tour on her website and encourages fans to buy from there with a discount code provided after they attend the tour in person.

Ticket fees

The fees that concertgoers pay to the likes of Ticketmaster, primary seller for the majority of U.S. shows, can add significantly to the total price of attending. The ticketing company “generally gets paid a fixed fee per ticket sold or a percentage of the total ticket service charges,” according to Live Nation. That said, the artist also gets a cut of the fees, according to Herlihy.

Live Nation controls not only the ticket distribution for many shows, it also owns, leases, operates, or has exclusive booking rights for hundreds of venues around the world, according to its annual report. That means it can require artists who want to play in those venues to use Ticketmaster to sell tickets to those shows. Since the start of the Eras Tour and multiple screwups during the presale, that’s put them under public and congressional scrutiny, with fans and lawmakers saying it’s unfair for one company to control so much of the live events market.

Sponsorships

The Eras Tour is sponsored by Capital One , a company with which Swift has had a long relationship. Swift will get a significant payday for that, and has appeared in Capital One commercials.

The Eras Tour—coupled with the release of new versions of her first six albums—has led to renewed interest in some of Swift’s extensive catalog, resulting in increased streams as well as sales of physical vinyls and CDs.

And the tour has proved to be a brilliant marketing opportunity for another project of Swift’s— rerecording her first six albums . The goodwill from the tour is helping to make the pop star even more popular, which in turn likely boosted sales of her latest rerelease, Speak Now (Taylor’s Version) , which came out last month during the Eras Tour run and sold more than her previous rerecorded albums.

Of course, UMG also benefits from the bump in records Swift has made under her contract. JPMorgan credited her album Midnights, which came out in October 2022, with generating $230 million in sales for the company—close to 3% of its annual revenues from recorded music, per Bloomberg .

Ticket resellers

Swift doesn’t get a cut of tickets that are resold on sites like StubHub, so the resale values don’t figure into the $1 billion–plus total. But resellers have made out handsomely on this tour.

“Taylor Swift’s Eras Tour demand is like nothing we’ve ever seen in the 20-plus years StubHub has been operating,” the ticket reseller told Fortune in a statement, noting she has outsold her previous tour, Reputation, 11-fold.

According to TicketIQ , a no-fee ticket seller, the secondary market average list price for the Eras Tour was $2,183 in early August, compared with an average face value of $253.56, according to Pollstar. Tickets for the U.S. dates maxed out at $499 (VIP packages cost as much as $899), and Swift opted not to turn on dynamic pricing for the sale, meaning she left a ton of money on the table, given the unprecedented demand.

Local economies

Local economies have benefited greatly from the Eras Tour, as has been widely documented , through increased consumer spending on hotels, restaurants, and more. They also benefit from taxes on the tickets, which are typically included in the face value .

And Swift herself has been generous, donating to food banks in each city she visits and giving bonuses reported to be upwards of $55 million to crew members.

Swift herself

Swift can more than afford to make such donations. While it’s unclear exactly how much she’ll take home, the singer will earn, conservatively, hundreds of millions of dollars from the Eras Tour, given all of the different revenue streams.

On ticket sales alone, the Eras Tour could surpass all five of her previous tours combined. The Reputation Tour was her previous highest gross, at $345.7 million, according to Billboard .

“The dollar bill should have her face on it,” jokes Herlihy. “She’s the point one percent, the pinnacle. If capitalism is evolution, survival of the fittest, she is the fittest.”

This story was originally featured on Fortune.com

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How much does taylor swift earn from each show know about her eras tour earnings and total net worth.

Taylor Swift is now a billionaire owing to her massive wealth increase from her Eras Tour, which runs from March 2023 to December 2024. Her international popularity and unprecedented financial success are highlighted by the tour, which consists of 152 events spread over five continents.

Record-breaking financial success

Earnings from the north american tour, performers from around the world, projected total earnings, read more news on.

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Taylor Swift's Eras Tour: A billion-dollar symphony across continents

T aylor Swift, the chart-topping songstress and global sensation, is rewriting the record books with her electrifying Eras Tour. From sold-out stadiums to jaw-dropping earnings, Swift’s musical journey is a symphony of success that resonates worldwide.

With 152 dazzling events spanning five continents, the Eras Tour is more than a concert series—it’s a cultural phenomenon. Swift’s magnetic stage presence and genre-defying hits have captivated audiences from Tokyo to Toronto. But what’s the magic number behind the curtain?

$13.6 Million per Performance

According to Forbes, Swift’s bank account gets a cool $13.6 million boost every time she steps into the spotlight. Whether she’s belting out anthems or strumming her guitar, Swift’s star power shines brighter than a thousand spotlights.

In 2023, Taylor Swift unlocked a rare achievement: billionaire status. Her estimated net worth soared to a staggering $1.3 billion. But wait, there’s more! The Eras Tour smashed records like a rockstar’s guitar. With over $1 billion in revenue already raked in, it’s officially the highest-grossing tour in history. Cue the confetti cannons!

READ ALSO: Taylor Swift glows with excitement spotting Travis Kelce at Dublin Eras Tour

North America’s Cash Cow

The North American leg of the Eras Tour was a cash cow of epic proportions. Capital UK reports that Swift pocketed a mind-boggling $700 million from ticket sales alone. Stadiums trembled, fans screamed, and the tills rang nonstop.

Singapore’s Love Affair

Swift’s global reign doesn’t stop at North America’s borders. In South Asia, she serenaded Singapore with a showstopping performance worth £14 million. And that’s not all—each of her six island-nation gigs added another £2.3 million to her treasure chest.

Taylor Swift’s Eras Tour, spanning 152 shows across five continents, is poised to generate over $2 billion from ticket sales alone. When factoring in merchandise and other revenue streams, her overall earnings could exceed a staggering $4.1 billion.

For more news like this visit TOI . Get all the Latest News , City News , India News , Business News , and Sports News . For Entertainment News , TV News , and Lifestyle Tips visit Etimes

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'The Eras Tour' Is Already the Most Profitable Concert Movie Ever Made

Taylor swift's the eras tour.

Taylor Swift’s ‘The Eras Tour’ is already the most profitable concert movie in history - and it’s only premiering today. According to AMC Theatres Distribution , The Eras Tour had pulled in more than $100 million in pre-sale tickets worldwide as of October 4. Analysts will be eyeing the box office this weekend, as some pundits estimate that the film of the U.S. stadium tour could bring in as much as $150 million in its debut.

Data compiled by The Numbers platform shows that Swift’s new release has already surpassed the previous music concert movie record: Justin Bieber’s Never Say Never (2011), which had a worldwide box office revenue of $99 million. This was followed by Hannah Montana and Miley Cyrus: Best of Both Worlds Concert with $71 million in 2008 and One Direction: This Is Us with $68 million in 2013.

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This chart shows the worldwide box office revenue for the highest-grossing music concert movies of all time.

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Taylor Swift is boosting the economy with her Eras Tour, Federal Reserve says

Since its start on March 17, Taylor Swift's Eras Tour has taken cities across the country by storm. Now, the Federal Reserve has found that Swift's tour is helping boost the economy.

The Philadelphia Federal Reserve office announced that Swift's tour has helped boost hotel revenue in the city. The announcement came in the central bank's Beige Book , which summarizes how different parts of the economy are doing in cities across the U.S.

“Despite the slowing recovery in tourism in the region overall, one contact highlighted that May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city,” Philadelphia Federal Reserve officials reported last Wednesday.

Swift occupied the Lincoln Financial Field in Philadelphia with her tour earlier this year, performing on May 12, 13 and 14 with her 44-song set list .

Taylor Swift setlist: Here are all the songs on her epic Eras tour

Chicago sets record for total hotel rooms occupied

Other cities have recognized Swift's contributions to the economy, including Chicago, whose tourism and marketing organization Choose Chicago said Swift's tour run in the city in early June helped set an all-time hotel record.

More than 44,000 hotel rooms were used each night of the concert, which ran June 2-4, and $39 million was generated in hotel revenue for Chicago, according to Choose Chicago. The organization said other events that weekend, including the James Beard Awards and the ASCO Annual Meeting, contributed to the number of occupied rooms.

Taylor Swift's Eras Tour extended

Swift recently extended her tour, announcing dates in South America, Asia, Europe, the United Kingdom, Australia and more.

With the extension of the tour with international dates, Swift is now expected to end the Eras Tour on Aug. 17, 2024, in London.

Denver is the next city Swift will visit, with her shows happening on Friday, July 14 and Saturday, July 15.

'Their Wildest Dreams': Governors send messages to Taylor Swift during Eras Tour

Kate Perez covers breaking and trending news for USA TODAY. You can reach her at [email protected] or on Twitter @katecperez_.

All products and listings featured on Condé Nast Traveler are independently selected by our editors. If you purchase something through our links, we may earn an affiliate commission.

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How I Got to the Eras Tour in Europe With Points and Miles

With tickets to US dates of Taylor Swift’s The Eras Tour selling at sky-high prices, you may have wondered if it would just be cheaper to go to Europe this summer to catch a show. The answer to that question is yes, especially if you have points and miles to spend.

Earlier this summer, I noticed Eras ticket prices in Madrid plunged below $200 before taxes and fees on StubHub. I knew I had to pounce. With some diligent flight award searching, I was able to fly to Spain in business class, see an epic concert, and stay the night in a comfortable and well-located hotel for a grand total of just over $500—far less than I would have had to spend to travel and see the show when it returns to the United States in October.

I’ve already visited Madrid on previous trips, so I chose to spend the rest of my time abroad in Mallorca , which conveniently presented me with another great option to use miles to get home. And while the trip was a quick whirlwind at just four days long, I wouldn’t have changed a thing.

Here’s a look at how I got to see Taylor Swift on The Eras Tour in Europe by putting it all together with points and miles—and if you take some of these points and miles how-tos to heart, you too could soon be flying to Europe in “Style.”

Because my date was off-peak, I snagged a business-class ticket to Madrid on Iberia for 62,500 Avios instead of the usual 75,000.

How I booked my flights to Madrid for The Eras Tour

My travel began in Minneapolis , where I was attending a family wedding. While it wasn’t difficult to find reasonably priced, one-way economy award tickets from Minneapolis to Madrid in the 30,000-mile range, I was hoping to fly business class overnight. Unfortunately, those options were quite pricier at more than 200,000 miles.

Instead of settling for economy, I pivoted my search and began looking for flights out of Chicago O’Hare, a nearby—and much larger—airport. Ultimately, I was able to find business class availability from Chicago to Madrid with a connection in Dublin on Aer Lingus, and I booked it through British Airways. Savvy travelers can do this because both airlines are partners and you can book travel on one by using the points—called Avios—you have with the other.

Because my date was off-peak, I snagged a ticket for 62,500 Avios instead of the usual 75,000. To book, I transferred the points over to British Airways from my American Express Platinum Card . (Amex also transfers to Aer Lingus itself, but there was no difference in what the two airlines were offering in price, and my Amex and BA accounts were already previously linked.)

At that point, all that was left to do was find a quick flight that would get me from Minneapolis to Chicago with enough time to make the flight to Madrid. Because economy-class tickets were cheap at $118.10, I chose to pay cash and save my United MileagePlus miles for the return leg of my journey. While I normally would have used my Amex Platinum to earn five points per dollar, this time, I used my United Quest Card . It earns three points per dollar on United flights, and at the time, I was working toward a promotion for extra Premier Qualifying Points, which help you earn elite status with United.

How I booked lodging in Madrid for The Eras Tour

When choosing hotels, I normally try to look for design-forward options, but with only one night in Madrid , I knew it would be best spent by staying as close to the concert venue as possible. Luckily, I spotted a Hilton property: the Canopy by Hilton Madrid Castellana , just a 10-minute walk from the stadium. The prospect of not having to battle through tens of thousands of people to find an Uber was too good to pass up.

In cash, the price for a room at the Canopy would have been around $500, which is well above rates for the property I saw on other dates. But shockingly, the price in points did not seem to be marked up much for the concert. I got a room for 60,000 Hilton Honors points earned with my Hilton Honors Aspire from American Express , and it couldn’t have worked out better. The location was perfect, and the hotel had special themed events and decor for visiting Swifties.

After joining other Swifties at the Madrid stop of Taylor Swift's The Eras Tour, I kicked back in Mallorca at the stunning hotel Can Ferrerata.

How I booked flights and lodging in Mallorca

Like flights on Aer Lingus, flights on Iberia—Spain’s flag carrier—can be booked through British Airways, so when I was searching for a way from Madrid to Mallorca to squeeze in some beach time for the day after the concert, the airline was the first place I turned to for travel.

While there was an economy class ticket available for 10,000 Avios, it was for late that night, and I was looking for a morning option. I wound up using cash on the cheapest available flight, which came to €179.80 with baggage fees, or $194.04. I put the charge on my Amex Platinum to earn five points per dollar.

Because I was booking close to my travel dates, there was no availability at my first-choice points hotel, the St. Regis Mardavall Mallorca Resort . (As a member of Marriott’s portfolio, the resort would have been bookable with Bonvoy points earned on my Marriott Bonvoy Brilliant Card from American Express .) Instead, I paid cash for a stay at the stunning Can Ferrereta . Note that while it’s a member of Small Luxury Hotels of the World, it’s currently not available to be booked with points as part of SLH’s new partnership with Hilton.

How I booked my flights back from Spain

Initially, I assumed I would have to route back through Madrid to fly home from Mallorca. But that was because I had forgotten one key fact: Two summers ago, United became the first airline to launch nonstop service between the Spanish island and the United States. The seasonal route connects Palma and Newark, making it easy to continue onward to other US destinations. Looking to avoid a one-way cash fare between the US and Europe—which are notoriously pricey and, in this case, would have been close to $1,500—I used United MileagePlus miles to book the flight. The original price for the one-way economy trip from Palma to my home city of Portland, Oregon, was 44,700 miles, but since I hold Premier Gold elite status, I got a special reduced rate of 40,000 miles. To book, I transferred Chase Ultimate Rewards points to United, earned with my Chase Sapphire Preferred credit card.

The bottom line

Points and miles can make bucket-list trips for special events infinitely more affordable, and moves like using positioning flights for better award availability and leveraging elite status for discounted award tickets can help make your points supply last longer.

Last but not least: The show was incredible, and whatever combination of points, miles and money you need to spend to see it will be well worth it.

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