rask travel uk

RASK Travel and 

Maldives by rask.

RASK Travel is an award winning travel design agency with Scandinavian roots and a London head office.

Maldives by RASK is a specialised division of RASK, dedicated to luxury travel in Maldives.

With our unrivalled connections and contracts with Maldives luxury hotels and resorts, whatever type of trip you’re dreaming of, we’ve got you covered. Get in touch today and we’ll take care of the rest.

Meet the Team

"Travelling to and around Maldives is a lifelong dream come true; I have many favourite resorts in Maldives, but Joali has a special place in my heart. Let me help you find the perfect resort for you."

Jonas Rask Eilersen

Founding director.

"Having lived in Maldives for four years, I have a great fondness for this island nation. Travel with us to Maldives and let us share the turquoise magic with you!"

Charlie Adam

Senior travel designer, special interest clients, lgbtq+ travel.

Since the inception of RASK Travel well over 10 years ago, we have assisted many members of the LGBTQ+ communities explore the world in luxury and style.

Kosher Travel

At RASK Travel and Maldives by RASK we are adept at working with the Jewish community, and we intimately understand the particular requirements for clients keeping Kashrut. Leave it with us to sort out.

B2B Partners

A considerable part of our business is B2B - i.e. working with travel agency partners. If you are interested in offering the best options and pricing to your clients, please get in touch.

Destination: Maldives

Spread across 1,200 small islands in the Indian Ocean, near the Equator, Maldives is the quintessential island paradise. 

Everything is just that bit better here...take our word for it. The islands offer sensational snorkelling and diving; cerulean, warm waters, and the most beautiful beaches you will ever see.

Now combine that with some of the world's most luxurious hotels and resorts, each with extraordinary bars and restaurants, gorgeous overwater or beach villas, the most serene spas and the finest service you will ever experience; Maldives undeniably has the most sought after collection of luxury resorts in the world.

Whether your travel dreams are for time away with your partner, your family, your friends or to recharge in paradise all by yourself, Maldives by RASK are here to help you make those dreams come true. 

Rask Travel Ltd

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AI Translators Are Starting a Revolution in Language Communication And Rask AI is Leading It

There are over 7,000 languages in the world. Only one of them is English, and many people don’t speak it. For decades, people felt forced to learn, work, and communicate with international clients in English.

Traditional translation methods struggle to keep up with the demands of global business, trade, diplomacy, and even personal travel. Enter AI translators—a breakthrough technology reshaping how we converse on a multilingual scale.

Companies in several industries use it. One of the best examples is Rask AI, a pioneer in the space. They’re using their product to help people learn, making education more universal than ever. The implications of AI translation are far-reaching. Is it another AI fad , or could it be the future of linguistics?

What are AI Translators?

AI translators are applications of artificial intelligence that automatically convert text or speech from one language to another. This type of software utilizes vast amounts of data, including bilingual texts, to learn to produce reasonably accurate translations.

AI translators exist in different forms, from applications like Google Translate to more specialized tools, such as Rask.ai . Who are they and how is their product revolutionary?

Imagine having a marketing video in English. Your team wants to promote it all over the world. It will take dozens of hours and thousands of dollars in translation services to have that product ready. But with Rask, you can do it all with AI and a few clicks.

It works in education as well. Videos can be translated and AI audio added in the preferred language with a natural accent or even the original narrator’s voice, which keeps students from missing important auditory components. These are just a couple of the benefits AI translators have to offer.

The key to their effectiveness lies in their ability to process and understand context, inflections, and idiomatic expressions beyond simple word-to-word translations.

This technology is evolving rapidly, with newer models now capable of producing far more coherent and contextually relevant translations than their predecessors.

The Applications of AI Translators in Everyday Life and Business

AI translators are not just novelty tools for tourists. They serve as the backbone of communication for a vast array of industries.

Businesses employ AI translators in day-to-day operations for everything from customer service inquiries to international negotiations.

Personal applications are equally varied.

AI translators can assist with understanding instructions for home appliances, engaging in cultural exchanges via social media, or even aiding in cross-continental relationships. The technology's adaptability means it's finding new and creative applications every day, tearing down language barriers in previously unimaginable ways.

Efficiency, Cost Savings, and Global Reach

First and foremost, these AI translators are fast. This speed is crucial in scenarios where time is of the essence, such as emergency medical situations and real-time international communication.

Another boon is the cost savings for businesses . Outsourcing language translation services is costly and can introduce delays.

AI translation cuts these costs, especially for high-volume translation tasks, enabling small businesses to extend their reach globally without the overhead of a full-time translation team.

By using AI translators, companies can ensure their messages and products resonate on a global scale, fostering a more inclusive and diverse customer base.

The Downsides of AI Translators

The most significant concern is the potential for inaccurate translations, especially when dealing with complex or highly nuanced texts.

A mistranslation can have serious consequences in fields like diplomacy or law, where precision is paramount.

Privacy issues surface as well, as sensitive information must pass through translation algorithms, potentially raising concerns about data security.

The dependence on AI translation also limits the utilization of local, human translation services, which can more effectively bridge not just linguistic but cultural gaps.

The loss of cultural nuance that often occurs in machine translation could also be an issue. Language embodies culture. AI translators can flatten the richness of expressions, jokes, and regional cadences that are integral to understanding and connection.

Improvements, Integration, and Emerging Trends

In the future, AI translation technology will likely improve in accuracy and speed. Deep learning models combined with larger data sets will refine the contextual understanding of languages, making translations more precise.

More integration with other AI-driven tools will elevate the consistency and depth of translated content across platforms.

AI translators could pivot towards offering literal translations as well as customized expressions that suit specific needs and audiences.

We might even see a rise in individualized AI translators tailored to personal and professional contexts, ensuring that efficiency and accuracy do not sacrifice personality and nuance.

Embracing AI Translators Responsibly for a More Connected World

AI translators have a lot of potential. These products should continue to be refined to minimize the risk of errors and be vigilant about preserving cultural and linguistic intricacies.

Likewise, as end-users, we must use AI translators judiciously. They shouldn’t be a substitute for learning and understanding other languages and cultures but as an aid to encourage broader communication and empathy.

Despite the challenges, AI translators stand as a testament to the boundless potential of technology to connect and unite us. Rask is one example of a company at the forefront of this innovative tech. They’re helping to build a future where we can all share in the vast spectrum of human experience regardless of the language we speak.

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SMALL LUXURY HOTELS OF THE WORLD™ LAUNCHES NEW PREFERRED AGENCY PROGRAMME: withIN

[August 2019]   Small Luxury Hotels of the World™ (SLH) is bolstering its ties with the travel trade through the development of a new travel agency programme aimed at gathering the very best travel agencies in the world. Hand-picked agencies have been invited to join SLH’s new exclusive travel community curated by a specialist global sales team to enjoy best available rates with the inclusion of special benefits and upgrades. A total of 360 prestigious travel agencies across the globe have so far adhered to the exclusive programme including 8 Continents Travel (China), RASK Travel (UK), Atelier Voyage (Germany), Smartflyer (Australia), Protravel International (USA) and Superviagem (Brazil). 

Launched in July, the withIN programme is now bookable via the GDS and the SLH Voice reservations team, with a dedicated travel agent website expected to launch in Q1 2020. Affiliated travel agencies are granted commission levels at 10% on standard room types and 15% on suites (subject to a minimum of two nights). Travel agencies signed up to the programme are also able to secure highly attractive benefits for their customers including

• Room upgrade to next room category (subject to availability at the time of check-in)
• Early check-in/late check-out (subject to availability at the time of check-in)
• A credit worth minimum $50 per room, per stay to be spent on non-accommodation extras such as food & beverage and spa on property
• Complimentary WIFI

235 SLH hotels have so far confirmed their participation to the programme including brand new properties such as The Celino South Beach (Miami), Ovolo The Valley (Brisbane), The Merchant House (Bahrain), Finca Serena (Mallorca), Vintry & Mercer (London) and The Outpost Hotel Sentosa (Singapore).

Carsten Lima, Vice President of Sales for Small luxury Hotels of the World (EMEA), says “We strongly believe in investing in our partnership approach to working with the best travel agencies so our relationship with them continues to go from strength to strength. With the launch of withIN, we are making this partnership approach bigger and better, so that selected travel agencies working with us benefit from even more opportunities to promote and sell our participating SLH hotels regardless of luxury network affiliation”.

For further information about SLH’s Preferred Agency Programme, please contact: [email protected] .

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Do you know what ASK, CASK and RASK stand for?

For those interested in looking at airlines’ financial statements, it may be useful to get acquainted with some acronyms that are often used to measure a carrier’s performance. Let’s get a closer look at three fundamental acronyms that you’re likely top come across while analysing an airline’s financial report; the indexes ASK, CASK and RASK.

Available Seat Kilometres (ASK)

The ASK index measures the  offer  of an airline. The index corresponds to every single seat that can potentially be sold by the airline multiplied by each kilometre flown. In other words, the ASK index gives information on the  capacity  of an airline and its value is usually expressed in millions. To work out the ASK value, one should consider all available aeroplane seats and multiply them by the kilometres flown. To put it in an example, let’s take a Boeing 777-200ER with 280 seats which flies for 5.200 kilometres. The ASK value for this flight would be 280 x 5,200= 1,456,000.

This index is also important to assess the capacity of specific routes. The most requested ones should be flown with high-capacity planes (wide-body aircraft) and high frequency to increase the airline’s offer and, therefore, revenue. Moreover, the ASK index is also taken into account when assessing airlines’ centres of cost. More precisely, most unit costs, such as fuel, personnel, aircraft leasing, airport taxes and so on, are identified taking the ASK index as reference. For instance, if an airline wanted to assess its personnel’s impact on the balance sheet, it would take its personnel’s total cost and divide it for its ASK. Generally, such considerations are made at the end of a fiscal year, which means the total cost of personnel for a given FY divided by the total amount of ASK for the same FY.

Finally, the ASK is also essential because it is the source of another important index, the RPK, or Revenue Passenger Kilometres. This index shows the number of available seats that have been sold to paying passengers. This index is the result of the number of flying passengers multiplied by the distance flown. At this point, the load factor of the plane can also be assessed. The load factor is generally referred to a specific flight, but it can also be linked to a particular route or even at the airline as a whole. To assess the strategic importance of a route, one could work out the load factor of that specific route by dividing the average number of passengers flying that route within a particular time (the FY, for example) with the total number of available seats for that route, expressing the result in a percentage. To assess the total load factor of an airline as a whole, on the other hand, one should divide the ASK by the RPK and finally multiply the result by 100. 

Cost for Available Seat Kilometres (CASK)

The CASK index refers back to the airline’s cost for every single available seat kilometre offered. Put differently, the CASK informs on the cost generated for a single passenger’s movement per single kilometre. The index is obtained by dividing an airline’s operative costs by available seat kilometres flown. The result is generally expressed in cents of dollars.

This index is useful for managing an airline since it allows to analyse the unit costs generated to fly each plane of a fleet. This way, it is easier to understand which aircraft is more efficient. In this case, however, it is important to remember that the CASK index only considers direct operative costs of an aeroplane, such as depreciation, leasing, fuel, etc.

The bigger the plane, the higher the CASK index: an inverse proportionality relationship links an aeroplane’s dimension and this index. The costs per available seat kilometre of an A380-800 are much lower than those of an A220-100. The reason is simple: a bigger plane welcomes much more passengers than a smaller one. Furthermore, bigger planes usually cover longer distances. As a consequence, those costs, which are not directly related to a plane’s dimensions, are compensated by a more significant number of seats and by a longer distance flown, which together brings to a decline in CASK’s values. However, long-haul planes usually have CASK values higher by 33% compared to smaller aircraft. The first reason for that is the higher cost of a bigger plane, like the A380. Moreover, the newest long-haul planes, like the A350, are more fuel-efficient, which leads to lower costs for the airline. Finally, the bigger the plane, the higher the navigation costs (landing, parking and flight) and the required fuel quantity.

Revenue per Available Seat Kilometres (RASK)

This index shows how much revenue each seat kilometre has generated for the airline. To assess the RASK of an airline, one should divide the airline’s revenue generated during the FY by the same period’s ASK. To compare with the first index, the ASK gives information on how many tickets an airline can potentially sell. On the other hand, the RASK refers back to the effective number of tickets sold over a specific period (typically, the FY). The primary function of this index is related to network analysis. The various routes of an airline are classified based on their RASK values. Thanks to this index, it is straightforward to identify less profitable routes and, therefore, eliminate them from the network.

What do you think of these indexes? Will they help you better understand airlines’ financial statements?

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Very interesting. Thanks a lot! Br, Thomas

My comment about the RASK-CASK What is the result called AND ALSO THE QUestion Revenue ÷kilometer seat what is the result

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RASK TRAVEL LTD

Company number 11207261

• Company Overview for RASK TRAVEL LTD (11207261)
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