lpu batangas tourism

Do more with Edukasyon.ph!

Get more college and career guidance by signing up to Edukasyon.ph! Gain access to free and premium career assessment tests, useful content to help you navigate college and helpful internship guides to start your career journey.

Join 500,000 students in the Edukasyon.ph community!

Create a FREE account to discover opportunities

and get personalized advice for your education to career path.

(We'll help you get there the easiest way possible.)

Come for the rewards , stay for the learning .

You must agree to the Terms of Service and Privacy Policy before proceeding

I accept the terms of service and privacy policy.

Lyceum of the Philippines University - Batangas Campus

Tourism courses offered at lpu batangas city.

• Batangas City
• Philippines

• Contact Info
• Student Portal
• International Tourism and Hospitality Management
• About CITHM

College of International Tourism and Hospitality Management

Vision  

To be the center of academic excellence in hospitality education in the areas of tourism, hotel and restaurant, and cruise line management. 

Mission  

To provide the local and global hospitality with quality formed integral professionals and or entrepreneurs who are knowledgeable, skillful and value laden. 

History   

In order to accommodate the increase in student population, and put together common resources and faculty, the College of International Hospitality Management (CIHM) was founded in November 1998.  Being the first in the Philippines to use the appellation International Hospitality Management, the CIHM offered the BS HRM program, initially offered by the College of Business Administration (CBA) and the Bachelor of Science in Tourism (BST), originally under the College of Arts and Sciences (CAS). 

The establishment of CIHM was introduced to the Council of Hotel and Restaurant Educators of the Philippines (COHREP), a professional organization of educators in the HRM program and to the Hotel and Restaurant Association of the Philippines (HRAP), a professional organization of hotels and restaurant industry members in 1999.  In 2002, the CIHM also endeavored membership in the Tourism Educators in Schools, Colleges and Universities (TESCU).  For awhile, participation was inactive after the first few years but in August 2009, the College joined the competitions sponsored by the organization with its new name, Union of Filipino Tourism Educators (UFTE) and has remained active since then.  Membership and participation in these organizations have ensured that the CIHM’s network and exposure in the industry is current. 

Since its birth in November 1998, the College of International Tourism and Hospitality Management has transformed itself to a world-class teaching and learning facility where future professionals in various sectors of the tourism, travel, hotel and restaurant and cruise line management students are taught by seasoned teachers and industry practitioners in various methodologies of learning.  

The hospitality sector is one of the world’s consistently expanding industries.  It’s scope includes airlines, cruise ships, travel agencies, resorts, dining, gaming and recreation establishments, local, national and international tourism programs offering a wide range of opportunities for specialist managers and entrepreneurs. 

CITHM Laboratory classes are in Le Cafe, an on campus restaurant operated by students, frequented by the academic community and its guests, and a fully equipped mini hotel with a reception area, hotel suite and a housekeeping area.  Aside from these, there are two mock hotel rooms that classes may use in teaching basic competencies in housekeeping. Supporting the development of skills in food and baking production, ample hands on experiences are provided in the food laboratories, one with a basic kitchen design of ten stations, and the other laboratory with an institutional kitchen design that is close to restaurant kitchen designs, with seven stations.  There are also three demonstrations laboratories, with two stations, used by the food laboratory classes from time to time.  A beverage laboratory complete with a functional bar is also provided for hands-on learning on various beverage preparation and service techniques.  A mock bar room has also been prepared for their increasing number of classes in Bar Management and Food & Beverage Service classes.  Next semester, the University is looking forward to the inauguration of the Bayleaf Hotel, an 8-storey hotel a stones throw away from the University.  This will definitely allow for an opportunity for the programs in the College to be showcased and flourish further. 

Students are also given industry computer applications using various programs such as Amadeus, Opera and an in-house front office software program.  In lecture classes, the multimedia approach is used. 

The International Practicum Training Program is done through arrangements with local agencies and its partner agencies which coordinate with various establishments in Singapore and the United States of America. 

In school year 2009-2010, the College’s name was changed from CIHM to CITHM or College of International Tourism and Hospitality Management, to reflect the expanding scope of the various program offerings.  This was also the time when CITHM launched its new programs in line with its partnership with Dusit Thani College of Thailand, a premiere educational institution that has built its reputation for excellence in the academe for Hospitality Management.  The expanded programs are aimed at improving the quality of education for the graduates of LPU to ably compete in the Tourism industry. 

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Tourism Industry of Batangas Province, Philippines: Basis for Improved Tourism Program

Related Papers

Jake Laguador

This article aims to review the published researches in Tourism related studies of Lyceum of the Philippines University-Batangas from various journals to provide basic information on the findings of the previously conducted researches from different parts of the province. The most studied part of Batangas is the Heritage Town of Taal followed by San Juan. Most studies conducted within Batangas City are about establishing business enterprises. Only one research paper conducted and published among the festivals being celebrated in the province which is the Tinapay Festival of Cuenca. Each municipality must have a concrete tourism development plan in order to support the tourism program of the Province of Batangas. In this context, future studies may concentrate on various features of festivals to preserve the culture and values imbibed from these festivities.

Alex Ylagan

This study entitled aimed to promote Calatagan as a tourist destination in Batangas. Descriptive type of research was utilized in the study. Results showed that Lago de Oro is the most frequently visited over the other attractions. The common problem encountered by the Tourism Industry in Calatagan is lack of promotion. Among the social benefits brought by tourism in Calatagan they strongly agreed on promoting of peace and order situation. Among the economic benefits they strongly agree on employment opportunities. Tourism means more jobs for the people and improvement of their standard of living. All programs are implemented and the government knows how to develop more of their place.

grashiela aguila

Ecotourism is seen as a potential vehicle to provide environmental, socio-economic and cultural beliefs at both local and national levels. This study was conducted to assess the effects of ecotourism industry in Ilijan, Batangas. Specifically, this study was sought to describe the demographic profile of the respondents in terms of age, gender, civil status, highest educational attainment, family income and years of residency in Ilijan; to determine the effects of ecotourism industry in Ilijan, Batangas in terms of environmental, economical and socio-cultural; to determine the importance of tourism development plan and to develop and market Ilijan as a tourist destination; and to propose tourism development plan to further develop the ecotourism industry of Ilijan, Batangas. This study used descriptive research method. Results showed that the respondents in Ilijan, Batangas City believed that the environmental effect of ecotourism industry in their place can help it to enhance the co...

Journal of Tourism Management Research

Rose Limpot

International Journal of Information Research & Review

Jazztin Jairum Manalo

Tourism industry serves as one of the top incomes of several countries due to its contribution to the economic development and welfare for its people. However, the tourism industry also has negative impacts to the environment and to the community. In order to address these issues, several nations are shifting to sustainable tourism as an alternative. With the practices of sustainable tourism and its fast growth to many developing countries such as the Philippines which resulted for natural resources preservation and economic development at the same time. Thus, it is in this frame of reference that this paper will provide insights on how sustainable tourism practices, particularly in Boracay and Puerto Princesa as two of the leading tourist destination sites is beneficial to the country. The study was conducted for a period of two months and gathered data coming from the Department of Tourism, City Tourism Offices and Key informants. Policies were also implemented by their local governments to ensure that sustainable tourism practices are maintained. Community based participation is highly recommended because this concept will provide additional employment to the community within the rural areas of the tourist destinations.

Jamie Espina

sevillia felicen

Tourism and its activities always have positive and negative impacts which are always felt and experienced by residents of communities with tourist destinations. This study sought to determine the impacts of tourism and tourist destination through collecting information regarding the study described the profile of the residents in terms of their age, sex, length of residency and educational attainment, as well as the experienced impacts of tourism in environmental and economic, socio-cultural aspects, and to propose an action plan towards further developing and promoting the destinations. Data were collected using a survey questionnaire which was distributed to 328 respondents who were residents living nearby the top 10 tourist destinations in Batangas. Results show that majority of the respondents were female, aged between 21-30 years old, residents for more than 11 years, and were college graduates. The impacts of tourist attraction were perceived to a great extent in socio-cultur...

Psychology and Education: A Multidisciplinary Journal

Psychology and Education , Ma. Lecarme Susada

This study investigated the Community-Based Tourism (CBT) management practices of Barangay Boloc-Boloc, Barili, Cebu, Philippines. First, it looked into the barangay's current management practices in the hot spring operation regarding business core elements such as Human Resources, Marketing, Operations, and Finance. Likewise, the destination profile was analyzed based on the interview using the 5 A's of tourism, such as Attraction, Accommodation, Accessibility, Activities, and Amenities. The study's theoretical frameworks used the 5 A's of tourism destinations by Dickman. Likewise, the Triple Bottom Line framework applied, composed of social, economic, and environmental dimensions of sustainability. Finally, SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis was used as a management tool. The study found that Barangay Bolocboloc has tourism 5A's presence, such as Mineral Spring, Overnight Accommodation offerings, Motorcycles and Bus Routes, Swimming Spools, and Grocery Stalls. In addition, neighboring barangays, which are 2 km away has, also a presence of Tourism 5As, such as Waterfalls, Function Rooms, Bus Routes, SPA, and Canteen. Furthermore, there are numerous tourism product offerings in the Municipality of Barili, Cebu, which comprises 42 Barangays. There is also a presence of management practices with the intervention of the Local Government Unit. In addition, issues on the Triple Bottom Line include a lack of people-centered development, environmental rights, and little income. Lastly, this study presents the weaknesses and threats that need intervention, such as marketing practices, lack of education, solid waste management, and low tourist arrival.

Celyrah B Castillo

This research purpose is to understand the tourist perception about destination attraction of Tanjung Karang Donggala Beach atCentral Sulawesi. The problem formulation is How tourist perceptions about tourism destinations attraction of Tanjung Karang Donggala Beach at Central Sulawesi. Competitiveness studies have been dominated by quantitative research. It cannot able to explain phenomena behind reality. Therefore, it is necessary to develop in-depth research through an approach to captures the reality of truth revealed by tourists, society and government. Because there is no correct measurement, all depends on context. This research subject istourists who have been came to Tanjung Karang Donggala Beach at Central Sulawesi. To achieve the research objectives, qualitative research methods used is phenomenological analysis. Throughphenomenology, this research captures the tourist’sperception and also to get a transcendental meaning of "meaningfulness", in order to get a competitiveness concept from different viewpoints. Data is collected through observation, description and analysis of in-depth interviews. Researchers will attempt to mix and mingle with research subject/informants to find a description of competitiveness concept of tourism destinations based on what is behind the tourist behavior phenomenon.Theresults are expected to find a new proposition to become a benchmark to establisha concept of marketing strategy to increase competitiveness.

RELATED PAPERS

Aziez Abdul

The Japanese Journal of Thoracic and Cardiovascular Surgery

junji nakazawa

Revista de Estudios Andaluces

Teresa Arévalo-Quijada

sercan çalcı

Franco Blezza

Journal of Nippon Medical School

Akihiko Gemma

Euler : Jurnal Ilmiah Matematika, Sains dan Teknologi

Rahmawati Yusuf

Fractal : Revista de Psicologia

Leonardo Gomes de Almeida

Jurnal Ekonomi Kuantitatif Terapan

Bayu Kharisma

Science and Technology Development Journal - Natural Sciences

International Journal of Environmental Research and Public Health

José Orellana Martín

Bacterial Biofilms [Working Title]

Yaw Duah Boakye, PhD

المجلة العلمیة لعلوم التربیة البدنیة والریاضة . المنصورة

Theoretical Computer Science

Sven Rizzotti

Journal of Recreation and Tourism Research

Asia Pacific Journal of Evaluation

Juha I Uitto

The Journal of Allergy and Clinical Immunology

Rima Rachid

Steven Pemberton

International Journal of Angiology

Habibollah Saadat

Fernando Guercio Duarte

HTS Teologiese Studies/Theological Studies

Diana L Villegas

Computational Imaging and Vision

Paulo Marques

Journal of Thoracic Oncology

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

National Recognition – Presidential Award

• Recipient of the PHILIPPINE QUALITY AWARD for Commitment to Quality Management (2012-Batangas Campus, 2013-Manila Campus, 2015-Laguna Campus)
• Recipient of the PHILIPPINE QUALITY AWARD for Proficiency in Quality Management (2015-Batangas Campus)

International Accreditation

• Global Performance Excellence Award “World Class Award” (the Highest Recognition in  Education Category), given by the Asia Pacific Quality Organization (APQO) – (Batangas Campus)
• Certified ISO 9001:2015 by Certification International (Laguna and Batangas Campuses)
• Certified ISO 9001:2015 and 14001:2015 Environment Management System by Societe General de Surveillance (Manila, Makati, and Cavite Campuses)
• First University in the Philippines to be granted Full International Accreditation for Hotel & Restaurant Management and Tourism (Undergraduate and Graduate Programs) by International Centre of Excellence in Tourism and Hospitality Education (THE-ICE)
• Asia’s First Investors in People (IiP) Gold (Generation 6) Accredited University (Batangas and Laguna)
• Philippines’ First Educational Institution certified by Investors-in-People International (Silver Generation 6: Manila Campus) 
• Philippines’ First Educational Institution awarded by Investors-in-People International (Silver Employer of the Year 2017: Cavite Campus)
• First in the Asia Pacific to be accredited INTERNATIONAL CENTRE OF EXCELLENCE for its Master’s and Doctorate Degrees in International Hospitality & Tourism Management by the Asia Pacific Institute for Events Management (APIEM)   
• First in the Philippines to be accredited INTERNATIONAL CENTRE OF EXCELLENCE for its International Hospitality Management and International Travel and Tourism Management programs by the Asia Pacific Institute for Events Management (APIEM) (Batangas Campus)
• Region’s First ABET Accredited Information Technology Program (Batangas Campus)
• PICAB Accredited Information Technology Program (Batangas Campus)
• WORLD ASSOCIATION OF CHEFS SOCIETIES (WACS) – LPU Laguna was awarded by The World Chefs Board and Education Committee last June 2017
• Philippine Technological Council (PTC) – LPU Laguna is accredited of BS Computer Engineering and BS Electronics Engineering

National Recognition – CHED Award

• Granted Autonomous Status (Manila, Batangas and Laguna Campuses)
• Philippines’ First Center of Excellence in International Hospitality Program (Batangas Campus)
• Philippines’ First Center of Excellence for Customs Administration (Manila Campus)
• Region’s First Center of Excellence (COE) in International Travel and Tourism Program (Batangas Campus)
• Awarded Center of Excellence for Hotel & Restaurant Management, Business Administration, Customs Administration and Tourism (Manila Campus)
• Awarded Center of Excellence in Medical Laboratory Science (Medical Technology, and Center of Development in Information Technology and Business Administration (Batangas Campus)
• Granted IQuAME Category A Teaching University     
• Deputized Expanded Tertiary Education Equivalency and Accreditation Program (ETEEAP) (Laguna and Batangas Campuses)

National Accreditation – PACUCOA Award

LPU Manila:

• All programs accredited by PACUCOA and certified by Federation of Accrediting Agencies of the Philippines (FAAP)
• Granted Institutional Accredited Status
• Philippines’ First Level 4 PACUCOA-Reaccredited Hotel & Restaurant Management (HRM) Program
• Granted Level 4 PACUCOA-Accredited Status for Business Administration, Liberal Arts and Science Programs
• Granted Level 3 PACUCOA-Reaccredited Status for Nursing, Accountancy, Customs Administration, Tourism, Computer Sciences, Information Technology, Computer Engineering, MBA, and MPA programs

LPU Batangas:

• REGION’S FIRST University to be granted Institutional Accreditation
• Institution with the Highest number of PACUCOA accredited programs in Region 4 for 4 consecutive years
• Philippines’ First Level 4 PACUCOA-Reaccredited Accountancy Program
• Philippines’ First Level 4 PACUCOA-Reaccredited International Travel and Tourist Program
• Region’s First Level 4 PACUCOA – Accredited Nursing, International Hospitality Management, Marine Engineering, Marine Transportation, Computer Science and Medical Laboratory Science programs  
• Granted Level 4 Reaccredited Status for Business Administration and Liberal Arts programs 
• Region’s First Level 3 PACUCOA Reaccredited Master in Business Administration Program
• Level 3 PACUCOA 1st Reaccredited Criminology, Elementary Education, Secondary Education, Computer Engineering, Information Technology, Psychology, Physical Therapy, Mechanical Engineering, Industrial Engineering, Master in Public Administration and Customs Administration programs
• Level 2 PACUCOA 1st Reaccredited Business and Computer Management, Radiologic Technology, Doctor of Dental Medicine, Master of Arts in Psychology and Master in International Hospitality Management Programs

LPU Laguna:

• Level 3 PACUCOA-Accredited Accountancy, Computer Studies, Electrical Engineering, Computer Engineering and International Hospitality Management
• Level 2 PACUCOA -Accredited Nursing, Tourism and Information Technology
• Level 1 PACUCOA-Accredited Psychology, Multimedia Arts, Electronics Engineering, Radiologic Technology and Medical Technology

LPU Cavite:

• Level III PACUCOA-Accredited Liberal Arts, Information Technology, Business Administration, International Hospitality Management, International Travel & Tourism Management Programs
• Level I PACUCOA-Accredited Accountancy, Civil Engineering, Electrical Engineering, Electronics Engineering and Mechanical Engineering
• Level I PACUCOA-Accredited Industrial Engineering, Computer Engineering, Computer Science, Psychology, Elementary Education and Secondary Education
• Level I PACUCOA-Accredited Multimedia Arts and Legal Studies

National Accreditation – PAASCU Award

• Level 3 PAASCU-Accredited Communication, Business Administration, and Industrial Engineering Programs (Laguna Campus)

National Recognition – PMAP Award

• Awarded 2014 People Program of the Year by People Management Association of the Philippines (PMAP)        
• 2014 Employer of the Year Finalist by (PMAP)

International Recognition – Trip Advisor (Hotel Industry)

• Traveller’s Choice Winner from 2013 to 2016 : The Bayleaf Intramuros – A research and training hotel of LPU Manila