sendai tourist spot

35 Things to Do in Sendai: Festivals, Nature, and Attractions

Sendai City in Miyagi Prefecture is a city rich in culture and nature , where you can enjoy sightseeing and gourmet food all year round. It is home to Sendai Castle , which was built by warlord Date Masamune, and Zuihoden Temple , his mausoleum. Additionally, here you can find Matsushima, one of Japan's three most scenic spots, Okama Crater on the Zao Echo Line, Naruko Gorge, Sendai Morning Market, and many other attractions and things to do. Surrounded by the sea and mountains , the area is blessed with a wide variety of delicious foods and exciting events, including the Sendai Tanabata Festival , Sendai Pageant of Starlight , and the Ogawara Cherry Blossom Festival , which are held throughout the spring , summer , autumn , and winter . Read on to find out about Sendai and things to do there.

What Kind of Places are Miyagi & Sendai?

Miyagi Prefecture is located on the Pacific side of the Tohoku Region of northern Japan. There are many great sightseeing spots in addition to the gourmet town of Sendai, including the beautiful scenery of Matsushima, Japan’s most popular hot springs resort, Naruko Onsen , and Zao, with its emerald green sparkling Crater Lake Okama. Sendai is the Tohoku region’s largest city, with a population of over 1 million, and Miyagi Prefecture ’s tourism gateway. Natural beauty is abundant throughout the metropolis, which, consequently, has been dubbed “The City of Trees.” Additionally, there are popular tourist attractions and historical sites related to Date Masamune (the legendary Japanese military commander of the Warring States period who laid the foundations for Sendai City), such as Sendai Castle Ruins and Zuihoden. There are also two hot springs located about 30 minutes by car from the center of the city.

How to get to Sendai from Tokyo

By Shinkansen From Tokyo Station , it takes about 1 hour 30 minutes to Sendai Station via the Tohoku Shinkansen Hayabusa and Hayate. By Plane To Sendai, it takes about 25 minutes from the Sendai Airport Station connected to the Terminal Building of Sendai International Airport via regular train service, and about 17 minutes via express. Some of the main tourist attractions in Sendai are a bit of a distance away from Sendai Station, so it is recommended to use the subway, bus, or taxi from there. However there are also many restaurants around Sendai Station known for their famous gourmet dishes such as beef tongue and zunda-mochi, so you may want to go by foot and walk around. To get to the various tourist attractions of Miyagi Prefecture from Sendai, such as Matsushima and Lake Okama, you may find it most convenient to use the railway. There are also buses and trains available that travel to the other areas, however, they may have limited availability so be sure to check the schedule ahead of time.

1. Get a Panoramic View from Sendai Castle Ruins

Sendai Castle , also known as Aoba Castle , was built in 1602 by Date Masamune, the first lord of the Sendai domain, a warlord known for his stylishness. Even today, the term "Date Otoko" refers to a stylish man. The castle tower of Sendai Castle is known for its panoramic view of the city, and on a clear day, you can see the center of Sendai, the Sendai Plain, and the Pacific Ocean from the Honmaru (inner bailey) Ruins, where an equestrian statue of Date Masamune also stands. Sendai Castle was designated as one of the "100 best castles in Japan" in 2006 by the Japan Castle Association even though much of the original structure was destroyed by fire in an air raid during World War II, and only the stone walls and restored side turrets remain. If you want to know what it was like during its prime, visit the Aoba Castle Museum , where you can experience a virtual tour of the interior of Sendai Castle using computer graphics.

• Address 1 Kawauchi, Aoba-ku, Sendai City, Miyagi Prefecture, 980-0862 View Map
• Nearest Station Kokusai Center Station （Tozai Line） 15 minutes on foot
• Phone Number 022-214-8259

2. Visit Colorful Zuihoden, A Shrine Dedicated to Date Masamune

The Zuihoden was built in 1637 to enshrine Date Masamune, the founder of the Sendai clan, and is surrounded by beautiful landscapes , with cherry blossoms in spring , hydrangeas during the rainy season , colorful fall foliage in autumn , and snowy scenery in winter . It is especially stunning during the Tanabata Festival when traditional Tanabata decorations and about 1,200 bamboo lanterns are displayed to create a fantastic atmosphere. The Zuihoden Hall was destroyed by fire in an air raid but was rebuilt in 1979 and restored to its original delicate and colorful appearance in 2001. The Kansenden Hall, the mausoleum of the second feudal lord Tadamune, and the Zennoden Hall, the mausoleum of the third feudal lord Tsunamune, are located on the premises. In the museum , you can see valuable materials such as burial accessories. There are also many annual events, such as "Mini Ohinasama with Lord Masamune," an exhibition of Hina dolls in late February and early March, "Fantasy Light Night: Zuihoden Tanabata Night," a lighting event during the Sendai Tanabata Festival, and " Autumn Noh Play" by the Sendai Nohgaku Promotion Association in October (All events were canceled in 2021).

• Address 23-2, Otamayashita, Sendai Shi Aoba Ku, Miyagi Ken, 980-0814, Japan
• Phone Number 022-262-6250

Hours: -December 1 - January 31: 9:00 a.m. - 4:20 p.m. (Reception closes at 4:00 p.m.) *Closed on New Year's Eve (December 31), On New Year's Day (January 1), Zuihoden Hall is open, but the Museum and other facilities are closed. -February 1 - November 30: 9:00 a.m. - 4:50 p.m. (Reception closes at 4:30 p.m.) Admission: 570 yen (adults)

3. Enjoy the spectacular views of Matsushima Bay, one of Japan's three most scenic spots

About 40 minutes from Sendai on the JR Senseki Line, Matsushima is another of Miyagi's sightseeing opportunities you can't overlook. Matsushima Bay, dotted with a staggering 260 islands, is one of Japan's three most scenic bays along with Miyajima in Hiroshima Prefecture and Amanohashidate in Kyoto Prefecture . Not limited to scenic walks along the shore, the surrounding areas also offer great views from overlooks like Otakamori and Tamonzan. You can take in the scenery as you walk along the coast, or enjoy one of the many other view spots that overlook the beautiful landscape that dot the suburbs, such as Mount Otakamori and Mount Tamonzan. There is also a boat dock from which you can get a closer look at the islands, located only a seven-minute walk away from Matsushima-Kaigan Station. There are many other attractions around the station as well, including the national treasure Zuiganji Temple and important cultural assets Entsu-in Temple and Godaido Temple . Along the coast lie various eateries that specialize in local seafood such as oysters, and are also popular with tourists.

4. Go See the Okama Crater and Towering Snow Walls

The Zao Echo Line is a mountain road that crosses the Zao Mountain Range and is known as a driving route where you can enjoy lush greenery in the summer , autumn leaves in the fall, and a corridor of snow in the spring . The crown jewel of the Zao Echo Line is the Okama Crater in Zao Town, Miyagi Prefecture . Okama is a crater with a lake inside; it has a circumference of about 1 km and a diameter of about 330 m. The emerald green surface of the lake is surrounded by the walls of the crater and looks like a type of Japanese cooking pot, hence its name. It is on the summit where Mt. Zao-Karita, Mt. Kumano, and Mt. Goshiki overlap. It is about a 1.5-hour drive from Sendai City to Okama Crater by car or bus. From early November to late April, the Echo Line is closed for the winter , but after the closure, in late April and May, you can see a wall of snow up to 9 meters high that has accumulated during the winter .

• Address Mt. Kuraishi National Forest, Togatta Onsen, Zao-cho, Katta-gun, Miyagi Prefecture
• Nearest Station Access: By Car or Bus. From Sendai Station, take the Miyagi Kotsu Highway Bus to "Active Resorts Miyagi Zao" (about 1 hour), transfer to the Miyagi Kotsu Bus for "Katsuta Summit" and get off the bus at the last stop, "Katsuta Summit" (about 40 minutes). Walk 5 minutes to the Okama Crater.

・Phone: 0224-34-2725（Zao Town Tourist Information Center) ・Available Season & Hours: Late April - early November, free to visit

5. Soak in Sendai's famous hot springs at Akiu Onsen

Miyagi boasts one of the largest numbers of hot spring resorts in Japan and a variety that includes examples like Naruko Onsenkyo, with eight types of hot spring , and Tokarida Onsen , with a 400-year history. Among them, Akiu Onsen in Sendai is easily accessible, about 30 minutes from JR Sendai Station by car. It's an attractive area for tourists since there are other points of interest nearby like Akiu Otaki, ranked as one of the "100 Best Waterfalls in Japan," and Akiu Traditional Craft Village , where guests can try their hand at making traditional crafts, as well as a multitude of hot spring inns perfect for day trips so you can easily enjoy more than one popular bath.

6. Enjoy Cherry Blossoms in Spring: "Hitome Senbon Zakura"

If you want to see cherry blossoms in Miyagi Prefecture , you should visit the Shiroishi riverside to view the "Hitome Senbon Zakura" (1,000 Cherry Trees at a glance), which has been selected as one of the 100 best places to view cherry blossoms in Japan. 1,200 Somei Yoshino cherry trees bloom along the 8 km Shiroishi River , and after the sun goes down, the sakura trees are lit up, making it a popular option for a nighttime stroll. The cherry blossoms in Miyagi Prefecture bloom in mid-April, a little later than in Tokyo, so you can enjoy them after the cherry blossoms in Tokyo have finished. During the Ogawara Cherry Blossom Festival , which is held in Ogawara Town at this time of year, it is possible to take a yakatabune, or traditional Japanese "home-style boat." The interior is decorated with tatami mats and low tables, just like a classic Japanese home. The boat will take you from the festival site to Niragami-zeki, a 2.3-kilometer round trip that takes about 30 minutes, making it a very luxurious experience.

• Address Ogawara-cho and Shibata-cho, Miyagi Prefecture
• Nearest Station Access: From JR Sendai Station, take the Tohoku Line bound for Shiroishi (34 minutes), get off at JR Okawara Station, and walk for 3 minutes.

・TEL: 0224-53-2659 (Ogawara-cho Commerce, Industry and Tourism Division) ・Hours: Early to late April, Free to visit

7. Step into the Sendai Tanabata Festival in Summer

The Sendai Tanabata Festival is a major summer event held for three days from August 6 to 8 every year. The festival's highlights are the gorgeous bamboo decorations called Sasa-kazari, which are handmade by shopkeepers in the arcade that stretches from the west exit of JR Sendai Station. The vivid colors and delicacy of the decorations are astonishing, and a fireworks display is held on August 5, the eve of the festival. Many Japanese people wear colorful Yukata, light summer Kimono, during festivals, why not don one and join in on the fun? Because Sendai is a famous rice-producing area, people prayed to the god of rice fields for a good harvest. It is said that Date Masamune, the lord of Sendai, looked forward to this festival. There is a story passed down that the reason why Tanabata became especially popular in Sendai is that Masamune was a loving husband, and his wife Megohime arranged and tailored wonderful kimonos for each seasonal event so that Masamune would not be embarrassed in the social circle of warlords. Thus, Masamune likened his wife to the weaving princess Orihime, the main character of the Tanabata story. There are a few types of decorations that you will encounter while attending Sendai's Tanabata festival. The streamers (Fukinagashi) that are a major part of Tanabata decorations are 5 to 10 meters long. Tanzaku are strips of colorful paper on which people write their wishes. There is also origami paper that is folded to pray for good health , longevity, improvement in work, and prosperity. The Orizuru, or paper crane decorations, which began the year after the Great East Japan Earthquake, are made every year by children in Sendai who work together to pray for recovery.

• Address Sendai-shi, Miyagi center and neighboring malls, 980-0000 View Map
• Nearest Station Sendai Station （Namboku Line）
• Phone Number 022-265-8185

8. Hike the Impressive Autumn Colors of Naruko Gorge

The Naruko Gorge is located in Naruko Onsen , Miyagi Prefecture , and is famous for its red and yellow leaves. If you want to enjoy Naruko Gorge, the Naruko Gorge Rest House is famous for its viewing platform. For hiking, we recommend the Naruko Gorge Trail. At present, there are two walking routes along the Naruko Gorge Trail. One is the route from the Narukokyo Rest House west entrance to Mikaeribashi Bridge, which is about 350m one way, and an easy walking course to the Mikaeribashi Bridge Observation Deck. The Ofukazawa Walking Trail, newly constructed in 2008, is a 2.2km walking course starting from Naruko Gorge Rest House. The Naruko side entrance (Otani Bridge) near Naruko Onsen Station is about 230m one way, and the course is a bit hilly, so it is recommended for those who are confident in their physical strength. You can enjoy a great view of Naruko Hot Spring Resort from Naruko Park , where you can also visit the Kokeshi Dolls Museum . As the name implies, Naruko Onsen is a hot spring village , so feel free to soak away your muscle aches after your adventurous hike.

• Address Narukoonsen, Osaki-shi, Miyagi, 989-6100 View Map
• Nearest Station Naruko-goten-yu Station （Rikuuto Line） 5 minutes by car
• Phone Number 0229-83-3441

9. Be Enchanted by Illumination at the Sendai Pageant of Starlight in Winter

If you're planning a winter trip to Sendai, don't miss the Sendai Pageant of Light, held from mid-December to the end of the year in Sendai City. 420,000 LED bulbs light up the zelkova trees along Jozenji-dori, one of Sendai's main streets, creating a beautiful tunnel of light, and the central promenade makes you feel as if you're surrounded by light. Check the official website before you visit, as the content of the festival changes from year to year, with concerts , live music on the street, and even a skating rink. This event has been held since 1986 and is one of the first illumination events in Japan to be organized by citizen volunteers. Additionally, all the electricity for the illumination is provided by green power generated by biomass.

• Address Jozenji-dori, Sendai City, Miyagi Prefecture (Umehara Kagami - Jozenji Garden Hills Wedding House)

Phone: 022-261-6515 (Sendai Pageant of Starlight Executive Committee)

10. Sample the local delicacy: Sendai Gyutan (Beef Tongue)

Beef tongue is the main specialty of Sendai. Each shop offers thickly cut beef tongue seasoned with their own original flavors. Gyutan-yaki is a grilled beef tongue dish, soaked with flavoring before being fully cooked over a charcoal fire. Gyutan-yaki is well-known for its soft, tender texture and delicious flavor in each bite. Sendai beef tongue is generally served as a set meal that includes pickled vegetables, oxtail soup, and rice. Two of the most famous spots are Umami Tasuke, the shop established by the “father of gyutan-yaki,” Keishiro Sano, as well the popular, nation-wide shop Gyutan Sumiyaki Rikyu.

11. Savor the finest Sendai beef

Beef tongue branded as "Sendai Beef" is a point of pride in Miyagi. Only beef produced in Miyagi with a quality rating of A5 or B5 may be called Sendai Beef. Having passed such a strict assessment, it's an exquisite balance of rich marbling and delicious lean meat. Around JR Sendai Station, there are plenty of steak and yakiniku shops where you can dine on Sendai Beef. Steak House Iseya in the basement of the S-PAL Sendai complex connected to the station and nearby Yakiniku Gyujin Ichibancho are recommended.

12. Enjoy Zunda-mochi Sweets

Zunda is a local dish of Miyagi, made from boiled and crushed soybeans formed into a paste. You can try it at Murakamiya Mochiten, a long-standing shop in Sendai, or at specialty sweets shop, Hikoichi. Zunda Shake EXPRESS is a specialty zunda shop located in Sendai Station, well known for generating long lines. They have a menu of popular arrangement dishes that combine zunda and Western sweets , and even Zunda Shakes! Zunda is also a popular souvenir, and can be purchased at Sendai Station, as well as at the S-PAL Sendai Shopping Center connected to the station.

13. Eat flavorful grilled Miyagi oysters in fall and winter

Part of the Sanriku region, Miyagi is also a great place for fresh seafood . You can enjoy a variety of sushi and seafood bowls, but the oysters in Matsushima, one of the three most scenic spots in Japan, are particularly exciting for foodies. Harvesting begins in October, and the colder it gets, the more delicious they become. Along the main street in front of JR Matsushimakaigan Station, there are numerous restaurants offering oyster dishes ranging from raw or fried oysters to oyster bowls. Matsushima's specialty, however, is grilled oysters. It's interesting to see restaurant staff carry oysters in a shovel and grill a huge pile of them all at once. At Matsushima Fish Market Yakigaki House, about a 10-minute walk from JR Matsushimakaigan Station, you can enjoy grilled oysters year-round, so be sure to visit.

14. Order Shiogama tuna from markets and shops

If you like fish, you have to try Miyagi tuna at least once. The tuna from Shiogama City, which boasts one of the largest catches in Japan, is some of the best in the country and is treasured by connoisseurs for its rich, melt-in-your-mouth flavor. Shiogama City, about 30 minutes by train from Sendai and known as a sushi town, is highly recommended for anyone who wants to revel in high-quality tuna sushi . There are many shops in Sendai that purchase Shiogama tuna, and Tuna Yamamoto near Jozenji-dori is a good place to enjoy a bowl of Shiogama tuna.

15. Take out fried snacks

"Hyotanage" is perfect if you get hungry while sightseeing. This take-out snack is made of steamed kamaboko (pureed fish) wrapped in sweet, crispy fried batter. Long-loved as one of Sendai's signature foods, some shops will sell more than 4,000 in a single day. At the long-established Abe Kamaboko Main Store, the crispy texture and full flavor are a product of years of practice and perfection. The shop is easily accessible, about a 10-minute walk from JR Sendai Station.

16. Taste High-Quality Whitefish Kamaboko

This kamaboko has a chewy texture and is lightly sweet, with the delicate taste of the sea. They are individually wrapped and easy to eat. This item must be refrigerated.

17. Snack on Kasho Sanzen “Hagi no Tsuki”

Hagi no Tsuki is a signature souvenir of Sendai, a fluffy sponge cake dough filled with mellow custard cream. Its round shape is made to resemble the full moon in the sky. It can be stored at room temperature.

18. Savor Zunda Mochi from Zunda Saryo at home

You can not only taste the local Zunda Mochi sweets at the store but also take them home with you! Zunda Mochi from Zunda Saryo is freshly made and then flash-frozen, so it remains delicious even after thawing at home. The fragrant and crushed texture of edamame bean paste and the chewy mochi will make a delicious memory for you.

19. Get seasonal kikufuku from Igeta Seicha Kikusuian

Fresh cream kikufuku is made by wrapping fresh cream in a layer of sweet red bean paste and then an outer layer of soft mochi (soft rice cake ). In addition to standard bean paste flavors like matcha, zunda, and hojicha, seasonal varieties are also available. Fans of all ages enjoy its elegant taste, soft texture, and ample size that fits in the palm of your hand.

20. Find your favorite Sendai sake

Miyagi is also known for its sake breweries, so a bottle makes an excellent souvenir. Produced by Sendai's Izawa Family Katsuyama Sake Brewery, Katsuyama Junmai Ginjo Sake was the 2019 top prize winner in the International Wine Challenge's (IWC) sake category.

21. Pick up a souvenir "Hagoromo" from Sakurai Kokeshi

These kokeshi dolls were created by a kokeshi craftsman of Naruko Onsen and said to be kokeshi to “suit the modern lifestyle .” These are more slender than traditional kokeshi, with the torso painted in pastel color gradations and border prints. You can purchase them in the workshop at the hot springs area, as well as at the Sendai Parco 2 Shopping Center in front of Sendai Station.

22. Enjoy colorful Matsukawa Daruma

The Matsukawa Daruma is a traditional Sendai Hariko (papier-mâché) craft. A treasure ship and the god of good fortune are painted on the body, while bright ultramarine blue represents the sky and sea. Despite being handcrafted, these souvenirs can be purchased for the reasonable price of 1,000 yen each.

23. Shop for Sendai Souvenirs and Eat Sushi at S-PAL Sendai

S-PAL Sendai is a shopping facility directly connected to JR Sendai Station, offering a wide variety of souvenirs such as Sendai beef tongue, Sasa-kamaboko (fish cake shaped like bamboo leaves), Japanese confectionery, clothing, and sundries. The name "S-PAL" comes from the first letter of "Station" and "Pal" which you might recognize as another word for "friend" in English. You can find local specialties at Ekichika Omiyage Dori on the first basement floor of the main building, such as sushi and beef tongue at Ekichika Kitchen, which is easily accessible from the station platform. Many shops here accept electronic payments, such as transportation IC, Alipay, and WeChat Pay, which are also a big attraction for travelers.

• Address 1-1-1, Chuo, Aoba Ku, Sendai, Miyagi, 980-0021 Japan
• Phone Number 022-267-2111

・Hours: 10:00 a.m. - 9:00 p.m. (the restaurant area is open until 11:00 p.m.) ・Closed: Not fixed

24. Shop for gadgets and more around the Sendai Station Area

Near the Sendai Station East Exit are Yodobashi Camera Multimedia Sendai and Yamada Denki LAVI Sendai, which offer various goods. Additionally, the Sofmap Sendai Ekimae Branch near the West Exit has many used video games for sale and is a great spot to find some rare items. Some shopping centers around the station also offer duty-free shopping, another great deal.

25. Get Fresh Seafood at the Sendai Morning Market

Sendai Morning Market is a five-minute walk from Sendai Station, where you can find about 60 shops selling local vegetables and seafood , as well as restaurants offering reasonably priced seafood bowls and take-out salads. Although it is called a morning market, it is a permanent market open from morning to evening on weekdays.

Sendai Morning Market was founded after the end of the war in 1945. The market has been loved as the "kitchen" of Sendai and has continued to convey the food culture of the Tohoku region ever since. Even after the Great East Japan Earthquake in March 2011, the market reopened within a few days, showing the strength of the Tohoku people.

• Address 3-8-5 Chuo, Aoba-ku, Sendai-shi, Miyagi-ken
• Phone Number 022-262-7173

26. Osaki Hachimangu Shrine

This shrine was constructed in 1607 by order of Date Masamune , the founder of Sendai, and conveys the prestige of the powerful Date clan.

It has been designated a National Treasure for its gorgeous construction style, a style rooted in the Azuchi-Momoyama period of the 16th century. Every year on January 14, Osaki Hachimangu is the site of the biggest Donto Festival in the region, when worshippers bring their New Year's decorations to throw into a huge bonfire and pray for health and good fortune in the coming year.

27. Jozenji-dori Street

This wide avenue in downtown Sendai is lined with Japanese zelkova trees, adding beautiful greenery to the capital of Miyagi prefecture and giving Sendai its nickname of "City of Trees."

Jozenji Street is the location for many annual festivals and other events, and here you will also find the bronze statues Memories of Summer by Emilio Greco and A Bathing Woman by Venanzo Crocetti.

• Address Aoba Ward, Sendai City, Miyagi Prefecture, 980-0000 View Map
• Nearest Station Kotodaikoen Station （Namboku Line） 1 minute on foot

28. Hirose River

The Hirose River flows through the center of Sendai, providing some natural scenery and habitat in this modern midsize city.

Local environmental protection and restoration efforts have paid off in recent years, and as many as 5000 salmon have been seen returning upstream, more than in any other rivers in major metropolitan areas of Japan.

In the annual "Tōrō Nagashi" event, close to 3000 lanterns are floated down the river , a tradition that dates back to the feudal era, and fireworks light up the sky to the delight of viewers.

29. Mediatheque

Designed by Toyo Ito, Sendai Mediatheque is a stylish and modern building built for learning and devotion to the arts.

It has multiple uses, mainly for showcasing art, presentations, or lectures.

Inside there are several organized facilities, including workshops, exhibition halls, libraries, a cinema, and even a cafe . It has gained world recognition for its architecture as well, winning the "World Architecture Awards 2002 Best Building in East Asia."

30. Akiu Otaki Falls

Selected as one of Japan's best 100 waterfalls, 55m high Akiu Ōtaki Falls is beautiful in all seasons , but is especially scenic in the fall, when brilliant foliage frames the roaring white water.

Walk down to the bottom of the falls along the river , bathe in the negative ion energy, and take a moment to appreciate this gem of a waterfall.

31. Ski and Snowboard at Spring Valley Sendai Izumi Ski Resort

Spring Valley Sendai Izumi Ski Resort is a ski resort that can be enjoyed by beginners to advanced skiers. It is 40 minutes by bus from Sendai City and on a clear day you can see the Sendai Plain and the Pacific Ocean. From January to early March, night skiing is available every night until 10:30 p.m. (until 11:30 p.m. on Fridays and Saturdays) with a view of Sendai at night.

The snow in this ski resort is usually crusty on top and in good condition. The maximum run length is 1400m and the maximum slope angle is 36 degrees. There are 4 lifts and 12 courses, and the ski area is relatively popular with intermediate and advanced skiers, but there is also a children's area, "Snow Adventure Kingdom," where you can enjoy sledding and snow tubing. Lessons for beginners are also available. The snowboard park , "Rhythm Fun Park ," is one of the largest in Miyagi Prefecture and has kickers and jib items.

• Address 981-3225 14-2 Takeyama, Fukuoka, Izumi-Ku, Sendai-Shi, Miyagi-Ken, 981-3225 View Map
• Nearest Station Sakunami Station （Senzan Line） 32 minutes by car
• Phone Number 022-379-3755

32. Akiu Traditional Crafts Village

The Sendai area is rich in traditional crafts, and nine skilled artisans have their workshops right here in the Akiu Traditional Crafts Village , making this a highly recommended destination for visitors interested in Japanese indigo dyeing, lacquerware , kokeshi dolls, traditional spinning tops (koma), bog-wood art, and other Japanese crafts.

Many of the artisans offer hands-on workshops, so you can learn directly from a master and also have a unique souvenir to bring home.

Kokeshi doll painting and other hands-on workshops require reservations.

33. Sendai Aoba Festival

A tradition going back 350 years, this spectacular event celebrates the history of the Sendai domain and also signifies the coming of spring .

The eve of the festival is called "Yoi Matsuri ," and citizen groups all over the city dance the "Sendai Suzume Odori" (sparrow dance).

On the main day of the festival, huge, lavishly decorated festival floats called "Yamaboko" parade the streets, together with a procession of actors dressed in authentic samurai costumes.

34. Check out the Sendai Daikannon - One of the world's tallest statues!

On the outskirts of Miyagi Prefecture 's Sendai City looms the massive Sendai Daikannon (Huge Statue of the Goddess of Kannon), the main building of Daikanmitsuji Temple . Standing at an impressive height of 100 meters (328 feet) and situated on top of a small hill, the statue can be easily seen from many places within Sendai City itself, including some residential estates! While the giant statue is the most prominent landmark on temple grounds, there are other curious spots visitors may be interested in as well, such as areas that promote fulfillment in romantic relationships and more.

35. Shopping at AEON MALL Natori Before You Return Home

Aeon Mall Natori is one of the largest shopping malls in the Tohoku area. With a wide variety of stores and restaurants, it is a great place to spend a day, even a rainy one. If you take the Sendai Airport Access Line, you can get to the nearest station, Morisekinoshita Station, in just 18 minutes from Sendai Station and only 7 minutes from Sendai Airport Station! The station is directly connected to the mall, so it is easy to get around. Large coin lockers (cart lockers) for suitcases are available on every floor, making it a convenient place to spend some time before your flight. The information center provides multilingual support using a translator machine, so anyone can shop with ease.

The "Gourmet Garden " restaurant area on the first floor offers local delicacies such as Sendai's famous Gyutan (grilled beef tongue) and ramen noodles. On the other hand, the "Food Forest " food court on the second floor offers mainly fast food such as Udon noodles and fried chicken. All the restaurants have pictures on their menus so that you can order by simply pointing.

AEON MALL Natori offers free playgrounds for families (Mokumoku Hiroba, Aozora Hiroba, etc.) and shopping carts decorated with characters that children can ride while their parents shop. Finally, trying some popular crane games at Namco, a game center ( arcade ) where the whole family can play together, is also a great way to remember your trip.

• Address 5-3-1 Morisekinoshita, Natori City, Miyagi Prefecture, 981-1294 View Map
• Nearest Station Morisekinoshita Station （Sendai Airport Access Line） 1 minute on foot
• Phone Number 022-381-1515

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With So Many Things to Do in Sendai, Check Out Seasonal Events and Excursion Options!

Sendai is a great place to visit all year round with so many things to do, but you can enjoy it even more if you schedule your trip to coincide with one of the city's many seasonal events. In the suburbs, you can enjoy the magnificent nature of the Okama Crater and Naruko Gorge, and the thrill of night skiing . If you are going to Sendai, why don't you plan to visit the surrounding area and take in the abundant natural beauty of Miyagi Prefecture ? If you are a repeat visitor to Sendai, you can enjoy walking around the city and feeling the memory of Date Masamune in the cultural assets and the city itself. It is said that the people of Sendai still love Date Masamune and call him "Lord Masamune" with respect. It may be fun to walk with the legend of Masamune, who is said to have been a loving husband and caring father. *Due to the spread of Covid-19, shops may make changes to the hours and services available as well as close temporarily. For details, please refer to each official website or social media account.

Text by: Shoepress

• Area Other Surrounding Areas Of Miyagi
• Category Other Sightseeing

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With roughly one million inhabitants, Sendai (���) is by far the largest city in the Tohoku Region and one of the country's 15 largest cities . The modern city of Sendai was founded around 1600 by Date Masamune, one of feudal Japan 's most powerful lords. Many of Sendai's tourist attractions are related to Masamune and his family.

Sendai was the closest major city to the epicenter of the earthquake of March 11, 2011 . The tremors did not cause major damage in the city center, but the tsunami inundated the city's coastal outskirts and airport. Virtually all tourist spots were able to reopen within a few months of the earthquake.

Less than an hour northeast of the city center lies the town of Matsushima , whose bay is dotted by pine-clad islets and is known for one of Japan's three most scenic views .

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Sendai Travel Guide: 12 Sightseeing Spots, Food, Access, And More

Sendai, located in Miyagi, is a city filled with famous places where you can experience history, culture, and enjoy nature. In this article, we’ll introduce shrines, local food, travel itineraries, and how to get to Sendai from Tokyo.

Sendai – The Gateway to the Tohoku Region

Picture courtesy of Miyagi Prefectural Government Tourism Division

Sendai , in Miyagi Prefecture, is the most populated city in the Tohoku region. It is the heart of the government, economy, and culture of this region.

In the outskirts of the city, you can go to the hot spring districts of Akiu Onsen and Sakunami Onsen , or travel 30 minutes by train to Matsushima , an area boasting one of Japan’s three most scenic views. The city is also convenient when sightseeing in the Tohoku region .

The city’s history begins from the construction of Sendai Castle in 1600 by Date Masamune (1567-1636), a daimyo (feudal lord) during the Sengoku period . He was a popular military commander and many people came to visit the area associated with him. Even now, Buddhist temples and Shinto shrines associated with Date Masamune remain in Sendai.

The area is also famous for gyutan (beef tongue) and zundamochi (mochi covered in mashed soybeans) , making it an ideal gourmet destination. In this article, we’ll introduce a guide on things to do and spots to visit in Sendai so you can experience all this city has to offer.

Table of Contents

A Temple and Shrine Tour ┗1. Zuihoden ┗2. Osaki Hachimangu ┗3. Sendai Castle Enjoy Gourmet Cuisine ┗4. Visit Kisuke for Gyutan ┗5. Ocha no Igeta Ichibancho – Zunda Sweets Enjoy Shopping ┗6. Shopping Arcades ┗7. Sendai Kogensha ┗8. Jozenji-dori Avenue ┗9. Sendai Mediatheque ┗10. Sendai Asaichi Travel to Hot Springs ┗11. Akiu Onsen ┗12. Sakunami Onsen Sendai Model Trip Itinerary ┗ Matsushima Sightseeing with a Two Day Trip ┗ City Sightseeing and Onsen with Three Days What to Wear in Sendai Event Information Accessing Sendai Station from Tokyo Value Tickets Great for City Sightseeing

A Temple and Shrine Tour

1. zuihoden.

Zuihoden is the mausoleum where Date Masamune is enshrined. It was built in 1637, the year following Masamune’s death. Its brilliant, multicolored decorations have conserved the characteristics of the culture during that period.

The road to the mausoleum is surrounded by trees, creating a very spiritual, nature-filled ambiance. There are beautiful hydrangeas during the rainy season, red and yellow leaves during the fall, and a snowy landscape in the winter, making this a spot where you can enjoy views of each season.

2. Osaki Hachimangu

Osaki Hachimangu is a shrine that was built by Date Masamune in 1607. One of the shrine’s architectural styles feature the oldest existing gongen-zukuri. Gongen-zukuri is an architectural style that consists of three structures under one roof, connecting the main hall with the worship hall through a passageway called ishi-no-ma. It is a designated National Treasure.

The shrine also sells unusual blue daruma called Matsukawa Daruma. Its blue color represents the sky and ocean, and the landscape of nature-rich Sendai is painted onto the daruma.

Osaki Hachimangu

3. Sendai Castle

Sendai Castle is the castle of Date Masamune, also known as Aoba Castle . It is a natural stronghold surrounded by cliffs to the east and south. The castle was destroyed in a fire, leaving only its stone walls as a reminder of what it was in the past.

However, there is also a must-visit spot at the castle ruins with an entire view of the Sendai streets and the Pacific Ocean. A statue of Date Masamune also sits on the plateau, making it a staple place when sightseeing in Sendai.

Depending on the time, members of the Date Bushotai (Japanese), an entertainment troupe that wears the costumes of historical figures such as Date Masamune, will perform at the castle. Make sure to look for them when you visit!

Aoba Castle Honmaru Kaikan

Enjoy Gourmet Cuisine

Sendai is famous for its food. This is where gyutan yaki , or grilled beef tongue, originated in Japan. There are restaurants serving gyutan all throughout the city.

The city also boasts delicious seafood dishes. Some examples include Harako Meshi (pictured top right), a regional Miyagi cuisine consisting of rice topped with salmon and salmon roe, and Sasa Kamaboko (pictured bottom left: *1), a great alcohol side dish.

You can also enjoy desserts like ice cream and wagashi (traditional Japanese sweets) made with zunda , or mashed green soybeans, a local specialty of the Tohoku region.

*1 Sasa Kamaboko: a type of fish-paste product made with minced fish meat.

4. Visit Kisuke for Gyutan

Picture from 4 Must-Try Gourmet Japanese Beef Dishes At Sendai’s Kisuke!

The Gyutan Teishoku Meal is a dish you can’t miss when visiting Sendai. The set meal consists of four dishes: grilled beef tongue, barley rice, tail soup, and oshinko (*2). The gyutan has the ideal combination of chewiness and softness and a delicious flavor.

Seasonings and doneness will vary depending on the restaurant, so be sure to visit more than one spot. At Kisuke , a restaurant with seven locations in Sendai, you can select from a number of flavors and seasonings. Menus in other languages are also available, so let the staff know if you need a menu in your language.

*2 Oshinko: vegetables pickled for long amounts of time. Oshinko is often used as a side dish with foods rich in flavor and main dishes due to its light taste.

Aji no Ushitan Kisuke Jozenji store

5. Ocha no Igeta Ichibancho – Zunda Sweets

Picture from Ocha No Igeta – Sip Green Tea And Indulge In Local Sendai Sweets!

Zunda sweets are another must-eat dish. Zunda is a light-green paste made from mashed green soybeans. It is used in the standard zunda mochi as well as a variety of other dishes such as zunda shakes, parfaits, and more .

Ocha no Igeta Ichibancho sell their Kikufuku , the shop’s original daifuku (rice cake stuffed with a sweet filling), in a zunda flavor. Zunda shakes are sold at Zunda Saryo (Japanese) in Sendai Station.

Igeta Seicha Co., Ltd. Ichibancho Main Store

Enjoy Shopping

6. shopping arcades.

There are six shopping arcades near Sendai Station. These arcades are convenient places as you can walk without worrying about cars or holding an umbrella on a rainy day. Visitors can find restaurants and cafes, as well as 100-yen shops and drugstore chains , ideal for souvenir hunting. Street markets are also held at times at the shopping arcades.

There is also a temple located between the shops on Clis Road. This is Mitakisan Fudoin Temple (Japanese) where visitors pray for flourishing business and the well-being of their family. Go through the temple gate to find four temple shops. It’ll feel as if you’ve entered different world.

This is a perfect area for exploring and walking around.

7. Sendai Kogensha

Picture from Handmade Japanese Crafts Made With Love At Sendai Kogensha

If you love handmade products, then how about visiting Sendai Kogensha ? They sell numerous unique products including ceramics and dyed goods from various places in Japan, pouches made with koginzashi, an embroidery method developed in the Tohoku region.

Kogensha Sendai store

8. Jozenji-dori Avenue

Jozenji-dori Avenue is a Japanese zelkova-lined avenue located right next to Kotodai Park, two stations away from Sendai Station. Rows of Japanese zelkova trees surround the central promenade, decorating the avenue with bright green leaves in spring, colorful foliage in fall, and sparkling illuminations in the winter, delighting those that visit.

Travelers can enjoy the art or a walk down the promenade after buying a drink, as you’ll find cafés and art galleries nearby.

9. Sendai Mediatheque

Sendai Mediatheque is a glass building that stands out on Jozenji-dori Avenue. It facilitates media-related activities with art galleries, a library, video center, and information services for persons with disabilities including the deaf and blind.

Sendai Mediatheque is a very open space. Here, you’ll find shops that carry traditional handicrafts and artwork. There are also cafés for you to enjoy serving omurice (omelet rice) and curry, or desserts like waffles and cakes.

Sendai Mediatheque

10. Sendai Asaichi Market

Sendai Asaichi is a market filled with stalls set up along the road a five-minute walk from Sendai Station. The market sells fresh seafood, vegetables, and fruits, making it known as “Sendai’s Kitchen.” It’s the perfect place for strolling and snacking on croquettes and other little dishes from the food stalls at the market.

The market has a nostalgic feeling of a traditional shotengai , or shopping district. Business hours are from 8:00 to around 18:00 and closes on Sundays and holidays.

Sendai Morning Market

Travel to Hot Springs

11. akiu onsen.

Akiu Onsen is a hot spring with a long history. It is famous for a visit by the Emperor of Japan during the sixth century to help heal injuries, who then had a full recovery in a few days. The area is filled with things to do, like seeing Rairaikyo Gorge , a gorge with beautifully unique scenery, and Akiu Great Falls , a waterfall six meters in width with a 55-meter drop.

The hot spring district is about 30 minutes to an hour by bus or train from Sendai Station. There may be free shuttle buses from Sendai Station to your accommodations depending on your inn, so be sure to look that up beforehand.

Akiu Onsen public bath

12. Sakunami Onsen

Sakunami Onsen is a hot spring district with spring waters gentle on the skin, with beautifying effects. The area is complete with nearby tourist spots like the Nikka Whisky Sendai Factory , which also offers a liquor tasting service, Houmei Shijuhachitaki Waterfalls , a beautiful layered waterfall, and more.

If you’ll be buying souvenirs, go to Hiraga Kokeshi , a workshop for Sakunami Kokeshi, a traditional handicraft. The workshop has a variety of kokeshi dolls, from ones with traditional appearances to unique dolls in modern style. Try finding your favorite of the many kokeshi dolls available at the shop.

Sakunami Onsen Information Center

Sendai Model Trip Itinerary

Sightsee matsushima with a two day trip.

When in the Sendai area, travel further to the popular sightseeing spot Matsushima ! Matsushima is famous for its beautiful island scenery sitting on the bay. Sightseeing boats also operate in the area, allowing you to enjoy a cruise around the islands.

The area has several sightseeing spots, like Zuiganji Temple , a National Treasure, Entsuin Temple (Japanese) with beautiful gardens, and Fukuura Island , which is great for a stroll. You’ll want a full day to see the area.

It’s about 30 minutes by train from Sendai Station, making it great for a day trip. However, the autumn leaves and beautiful moon rising above Matsushima Bay can be seen in fall, so it’d also be fun to add an additional night depending on the season.

Zuiganji Temple

Fukuurajima

Three Days for City Sightseeing and Hot Springs

For shrine and temple visits or shopping in Sendai, you will normally be fine if you have at least a day. By using the Loople Sendai , a bus great for sightseeing, you can see major tourist spots efficiently.

If you are traveling to either Akiu Onsen or Sakunami Onsen , we recommend going to the district only after staying a night in Sendai, then staying another night at your hot spring inn. Take your time relaxing at the hot spring areas.

What to Wear in Sendai

The average temperature in Sendai is three to four degrees lower than Tokyo. It stays at around 1.4 degrees in January and February, 12.5 degrees once it becomes April, and about 25 degrees when it gets hot in July.

Summer is pleasant due to the ocean breeze, and the highest temperature of the season often doesn’t reach 30 degrees . It is best to prepare clothes with short sleeves and are breathable. The sunlight is strong, so take measures to prevent sunburns.

The winter isn’t extremely cold due to the latitude, and snowfall is low. However, there have been cases where the lowest temperature in January and February have reached minus degrees, so preventative measures against the cold is crucial with boots, gloves, and scarves.

There will be some days in spring when it will feel chilly even once it’s May, so it would be reassuring to bring along a cardigan or stole. On average, you will need a coat or jacket starting from around November. Make the appropriate preparations for each season and enjoy your sightseeing in comfort.

* Information on climate is from Japan Meteorological Agency website 2018 data.

Event Information

May: sendai aoba festival.

The Sendai Aoba Festival is held to welcome spring in Sendai, taking place annually on the third weekend of May. Sounds of traditional music will echo throughout the city accompanying a performance of the traditional Suzume Odori, the sparrow dance.

The Date Historical Procession is a procession of people dressed in Sengoku period costumes marching in a line and is a highlight of the festival.

Official Website : http://www.aoba-matsuri.com/ (Japanese)

August: Sendai Tanabata Festival

The Sendai Tanabata Festival is a summer tradition annually held from August 6 – 8. The festival has been held ever since the time of Date Masamune as the lord of Sendai Castle. The festivities decorate the city in gorgeous Tanabata decorations stretching from Sendai Station to Chuodori Avenue and Ichibancho Arcade.

Events are also held at the Kotodai Park Citizens’ Square near Jozenji-dori Avenue, so be sure to make your way to the square if you’ll be visiting during this time.

Official Website : https://www.sendaitanabata.com/en

Tanabata: Make a Wish at Japan’s Summer Star Festival

December: SENDAI Pageant of Starlight

Japanese zelkova trees on Jozenji-dori Avenue radiantly shine across one kilometer from mid- to late December in Sendai.

During the SENDAI Pageant of Starlight , the Japanese zelkova trees will be decorated with 600,000 lightbulbs that beautifully light up the winter night sky with a warm, gorgeous atmosphere.

Official Website : http://www.sendaihikape.jp/ (Japanese)

How to Get to Sendai Station from Tokyo

The Shinkansen is the Fastest Way to Get to Sendai

When traveling from Tokyo Station to Sendai Station, there are two major Tohoku Shinkansen trains: the Hayabusa and the Yamabiko .

*1: Mainly operates in connection with the Hayabusa. The train will branch and split in different directions after a certain point along the route.

The next fastest Shinkansen train after the Hayabusa is the Hayate, but it is a special train that runs irregularly.

The Japan Rail Pass covers the Tohoku Shinkansen , so it is a recommended travel method for pass holders. You can reserve it online via Klook , a reliable and recommended travel reservations platform.

Getting Around In Japan: How To Use Trains, Buses And Taxis

Take the Bus to Save Money

Several day and night buses service Sendai such as Willer Bus , JR Bus Tohoku and Miyagi Kotsu (Japanese). The time needed for travel averages five hours and 30 minutes. Prices will fluctuate depending on the time and day, but will roughly range from 2,000 to 8,000 yen.

Value Tickets Great for City Sightseeing

Loople sendai: convenient for sightseeing.

The charming, retro Loople Sendai is a loop bus that connects you to sightseeing spots such as Zuihoden in central Sendai and the Sendai Castle Ruins.

On weekdays, the bus runs every 20 minutes while on Saturdays, Sundays, and holidays, it runs every fifteen minutes. The fare is 260 yen per ride. A One-Day Loople Sendai Pass that allows unlimited rides for a day is available at 620 yen. The One-Day Pass for Loople Sendai and Subway , which allows you to use both the Namboku Line and Tozai Line in addition to the Loople Sendai, is available for 900 yen.

One-Day Passes also come with discount offers, making it very beneficial for sightseeing. It can be purchased at the Sendai Station West Exit Bus Pool Information Booth , facilities along the route, and hotels.

Official Website : http://loople-sendai.jp/en/

Sendai Marugoto Pass: A Two Day Unlimited Ride Pass

This is a two-day unlimited ride pass for JR lines in designated areas, Sendai Subway, city buses, Sendai Airport Transit, Loople Sendai, and within established free areas on the Abukuma Express. It can be used starting from Sendai Airport and also comes with discount offers on top of being able to ride the Loople Sendai. It is priced at 2,670 yen.

Included within the free areas are Matsushima, Yamadera Temple (Risshakuji Temple) in Yamagata, Sakunami Onsen, and Akiu Onsen. The pass can be purchased at JR EAST Japan ticket offices in major train stations, View Plaza, ticket machines in Sendai Airport Station, and other similar places.

Travel in Sendai

If you want to enjoy Sendai as the main part of your trip, then we recommend sightseeing in Tohoku while staying in the city. Famous places to visit in the area include Hiraizumi , a World Heritage Site, Yamadera Temple in Yamagata, and Zao . You can explore a variety of places while you stay in Sendai.

Original Author: Nico

The MATCHA editorial department. Our articles feature useful travel information for visitors to Japan, from how-to guides to recommended places to visit.

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35 things to do in Sendai: Festivals, nature, and attractions

Matsushima (Live Japan)

Sendai City in Miyagi Prefecture is a city rich in culture and nature, where you can enjoy sightseeing and gourmet food all year round. It is home to Sendai Castle, which was built by warlord Date Masamune, and Zuihoden Temple, his mausoleum.

Additionally, here you can find Matsushima, one of Japan’s three most scenic spots, Okama Crater on the Zao Echo Line, Naruko Gorge, Sendai Morning Market, and many other attractions and things to do.

Surrounded by the sea and mountains, the area is blessed with a wide variety of delicious foods and exciting events, including the Sendai Tanabata Festival, Sendai Pageant of Starlight, and the Ogawara Cherry Blossom Festival, which are held throughout the spring, summer, autumn, and winter. Read on to find out about Sendai and things to do there.

What Kind of Places are Miyagi & Sendai?

(Live Japan)

Miyagi Prefecture is located on the Pacific side of the Tohoku Region of northern Japan. There are many great sightseeing spots in addition to the gourmet town of Sendai, including the beautiful scenery of Matsushima, Japan’s most popular hot springs resort, Naruko Onsen, and Zao, with its emerald green sparkling Crater Lake Okama.

Sendai is the Tohoku region’s largest city, with a population of over 1 million, and Miyagi Prefecture’s tourism gateway. Natural beauty is abundant throughout the metropolis, which, consequently, has been dubbed “The City of Trees.”

Additionally, there are popular tourist attractions and historical sites related to Date Masamune (the legendary Japanese military commander of the Warring States period who laid the foundations for Sendai City), such as Sendai Castle Ruins and Zuihoden. There are also two hot springs located about 30 minutes by car from the center of the city.

Things to do in Miyagi Japan - LIVE JAPAN

How to get to Sendai from Tokyo

Sendai Station (Live Japan)

By Shinkansen

From Tokyo Station, it takes about 1 hour 30 minutes to Sendai Station via the Tohoku Shinkansen Hayabusa and Hayate.

To Sendai, it takes about 25 minutes from the Sendai Airport Station connected to the Terminal Building of Sendai International Airport via regular train service, and about 17 minutes via express.

Some of the main tourist attractions in Sendai are a bit of a distance away from Sendai Station, so it is recommended to use the subway, bus, or taxi from there. However there are also many restaurants around Sendai Station known for their famous gourmet dishes such as beef tongue and zunda-mochi, so you may want to go by foot and walk around.

To get to the various tourist attractions of Miyagi Prefecture from Sendai, such as Matsushima and Lake Okama, you may find it most convenient to use the railway. There are also buses and trains available that travel to the other areas, however, they may have limited availability so be sure to check the schedule ahead of time.

1. Get a Panoramic View from Sendai Castle Ruins

Date Masamune statue (Live Japan)

Sendai Castle, also known as Aoba Castle, was built in 1602 by Date Masamune, the first lord of the Sendai domain, a warlord known for his stylishness. Even today, the term “Date Otoko” refers to a stylish man.

The castle tower of Sendai Castle is known for its panoramic view of the city, and on a clear day, you can see the center of Sendai, the Sendai Plain, and the Pacific Ocean from the Honmaru (inner bailey) Ruins, where an equestrian statue of Date Masamune also stands.

Sendai Castle was designated as one of the “100 best castles in Japan” in 2006 by the Japan Castle Association even though much of the original structure was destroyed by fire in an air raid during World War II, and only the stone walls and restored side turrets remain.

If you want to know what it was like during its prime, visit the Aoba Castle Museum, where you can experience a virtual tour of the interior of Sendai Castle using computer graphics.

Sendai Castle Ruins 仙台城跡

Address: 1 Kawauchi, Aoba-ku, Sendai City, Miyagi Prefecture, 980-0862

Nearest Station: Kokusai Center Station (Tozai Line), 15 minutes on foot

Phone Number: 022-214-8259

2. Visit Colorful Zuihoden, A Shrine Dedicated to Date Masamune

The Zuihoden was built in 1637 to enshrine Date Masamune, the founder of the Sendai clan, and is surrounded by beautiful landscapes, with cherry blossoms in spring, hydrangeas during the rainy season, colorful fall foliage in autumn, and snowy scenery in winter. It is especially stunning during the Tanabata Festival when traditional Tanabata decorations and about 1,200 bamboo lanterns are displayed to create a fantastic atmosphere.

The Zuihoden Hall was destroyed by fire in an air raid but was rebuilt in 1979 and restored to its original delicate and colorful appearance in 2001. The Kansenden Hall, the mausoleum of the second feudal lord Tadamune, and the Zennoden Hall, the mausoleum of the third feudal lord Tsunamune, are located on the premises. In the museum, you can see valuable materials such as burial accessories.

There are also many annual events, such as “Mini Ohinasama with Lord Masamune,” an exhibition of Hina dolls in late February and early March, “Fantasy Light Night: Zuihoden Tanabata Night,” a lighting event during the Sendai Tanabata Festival, and “Autumn Noh Play” by the Sendai Nohgaku Promotion Association in October (All events were canceled in 2021).

Zuihoden 瑞鳳殿

Address: 23-2, Otamayashita, Sendai Shi Aoba Ku, Miyagi Ken, 980-0814, Japan

Phone Number: 022-262-6250

-December 1 - January 31: 9:00 a.m. - 4:20 p.m. (Reception closes at 4:00 p.m.)

*Closed on New Year’s Eve (December 31), On New Year’s Day (January 1), Zuihoden Hall is open, but the Museum and other facilities are closed.

-February 1 - November 30: 9:00 a.m. - 4:50 p.m. (Reception closes at 4:30 p.m.)

Admission: 570 yen (adults)

3. Enjoy the spectacular views of Matsushima Bay, one of Japan’s three most scenic spots

Matsushima Bay (Live Japan)

About 40 minutes from Sendai on the JR Senseki Line, Matsushima is another of Miyagi’s sightseeing opportunities you can’t overlook.

Matsushima Bay, dotted with a staggering 260 islands, is one of Japan’s three most scenic bays along with Miyajima in Hiroshima Prefecture and Amanohashidate in Kyoto Prefecture. Not limited to scenic walks along the shore, the surrounding areas also offer great views from overlooks like Otakamori and Tamonzan.

You can take in the scenery as you walk along the coast, or enjoy one of the many other view spots that overlook the beautiful landscape that dot the suburbs, such as Mount Otakamori and Mount Tamonzan. There is also a boat dock from which you can get a closer look at the islands, located only a seven-minute walk away from Matsushima-Kaigan Station.

There are many other attractions around the station as well, including the national treasure Zuiganji Temple and important cultural assets Entsu-in Temple and Godaido Temple. Along the coast lie various eateries that specialize in local seafood such as oysters, and are also popular with tourists.

4. Go See the Okama Crater and Towering Snow Walls

The Zao Echo Line is a mountain road that crosses the Zao Mountain Range and is known as a driving route where you can enjoy lush greenery in the summer, autumn leaves in the fall, and a corridor of snow in the spring. The crown jewel of the Zao Echo Line is the Okama Crater in Zao Town, Miyagi Prefecture.

Okama is a crater with a lake inside; it has a circumference of about 1 km and a diameter of about 330 m. The emerald green surface of the lake is surrounded by the walls of the crater and looks like a type of Japanese cooking pot, hence its name. It is on the summit where Mt. Zao-Karita, Mt. Kumano, and Mt. Goshiki overlap. It is about a 1.5-hour drive from Sendai City to Okama Crater by car or bus.

From early November to late April, the Echo Line is closed for the winter, but after the closure, in late April and May, you can see a wall of snow up to 9 meters high that has accumulated during the winter.

Okama Crater 御釜

Address: Mt. Kuraishi National Forest, Togatta Onsen, Zao-cho, Katta-gun, Miyagi Prefecture

Access: By Car or Bus.

From Sendai Station, take the Miyagi Kotsu Highway Bus to “Active Resorts Miyagi Zao” (about 1 hour), transfer to the Miyagi Kotsu Bus for “Katsuta Summit” and get off the bus at the last stop, “Katsuta Summit” (about 40 minutes). Walk 5 minutes to the Okama Crater.

・Phone: 0224-34-2725（Zao Town Tourist Information Center)

・Available Season & Hours: Late April - early November, free to visit

5. Soak in Sendai’s famous hot springs at Akiu Onsen

Miyagi boasts one of the largest numbers of hot spring resorts in Japan and a variety that includes examples like Naruko Onsenkyo, with eight types of hot spring, and Tokarida Onsen, with a 400-year history.

Among them, Akiu Onsen in Sendai is easily accessible, about 30 minutes from JR Sendai Station by car. It’s an attractive area for tourists since there are other points of interest nearby like Akiu Otaki, ranked as one of the “100 Best Waterfalls in Japan,” and Akiu Traditional Craft Village, where guests can try their hand at making traditional crafts, as well as a multitude of hot spring inns perfect for day trips so you can easily enjoy more than one popular bath.

6. Enjoy Cherry Blossoms in Spring: “Hitome Senbon Zakura”

(Photo courtesy of Miyagi Prefecture Tourism Division)

If you want to see cherry blossoms in Miyagi Prefecture, you should visit the Shiroishi riverside to view the “Hitome Senbon Zakura” (1,000 Cherry Trees at a glance), which has been selected as one of the 100 best places to view cherry blossoms in Japan.

1,200 Somei Yoshino cherry trees bloom along the 8 km Shiroishi River, and after the sun goes down, the sakura trees are lit up, making it a popular option for a nighttime stroll. The cherry blossoms in Miyagi Prefecture bloom in mid-April, a little later than in Tokyo, so you can enjoy them after the cherry blossoms in Tokyo have finished.

During the Ogawara Cherry Blossom Festival , which is held in Ogawara Town at this time of year, it is possible to take a yakatabune, or traditional Japanese “home-style boat.” The interior is decorated with tatami mats and low tables, just like a classic Japanese home. The boat will take you from the festival site to Niragami-zeki, a 2.3-kilometer round trip that takes about 30 minutes, making it a very luxurious experience.

Shiroishigawa Tsutsumi Hitome Senbonzakura 白石川堤一目千本桜

Address: Ogawara-cho and Shibata-cho, Miyagi Prefecture

Nearest Station

Access: From JR Sendai Station, take the Tohoku Line bound for Shiroishi (34 minutes), get off at JR Okawara Station, and walk for 3 minutes.

・TEL: 0224-53-2659 (Ogawara-cho Commerce, Industry and Tourism Division)

・Hours: Early to late April, Free to visit

7. Step into the Sendai Tanabata Festival in Summer

The Sendai Tanabata Festival is a major summer event held for three days from August 6 to 8 every year. The festival’s highlights are the gorgeous bamboo decorations called Sasa-kazari, which are handmade by shopkeepers in the arcade that stretches from the west exit of JR Sendai Station.

The vivid colors and delicacy of the decorations are astonishing, and a fireworks display is held on August 5, the eve of the festival. Many Japanese people wear colorful Yukata, light summer Kimono, during festivals, why not don one and join in on the fun?

Because Sendai is a famous rice-producing area, people prayed to the god of rice fields for a good harvest. It is said that Date Masamune, the lord of Sendai, looked forward to this festival.

There is a story passed down that the reason why Tanabata became especially popular in Sendai is that Masamune was a loving husband, and his wife Megohime arranged and tailored wonderful kimonos for each seasonal event so that Masamune would not be embarrassed in the social circle of warlords. Thus, Masamune likened his wife to the weaving princess Orihime, the main character of the Tanabata story.

There are a few types of decorations that you will encounter while attending Sendai’s Tanabata festival. The streamers (Fukinagashi) that are a major part of Tanabata decorations are 5 to 10 meters long.

Tanzaku are strips of colorful paper on which people write their wishes. There is also origami paper that is folded to pray for good health, longevity, improvement in work, and prosperity.

The Orizuru, or paper crane decorations, which began the year after the Great East Japan Earthquake, are made every year by children in Sendai who work together to pray for recovery.

Sendai Tanabata Festival 仙台七夕まつり

Address: Sendai-shi, Miyagi center and neighboring malls, 980-0000

Nearest Station: Sendai Station (Namboku Line)

Phone Number: 022-265-8185

8. Hike the Impressive Autumn Colors of Naruko Gorge

The Naruko Gorge is located in Naruko Onsen, Miyagi Prefecture, and is famous for its red and yellow leaves. If you want to enjoy Naruko Gorge, the Naruko Gorge Rest House is famous for its viewing platform. For hiking, we recommend the Naruko Gorge Trail.

At present, there are two walking routes along the Naruko Gorge Trail. One is the route from the Narukokyo Rest House west entrance to Mikaeribashi Bridge, which is about 350m one way, and an easy walking course to the Mikaeribashi Bridge Observation Deck. The Ofukazawa Walking Trail, newly constructed in 2008, is a 2.2km walking course starting from Naruko Gorge Rest House.

The Naruko side entrance (Otani Bridge) near Naruko Onsen Station is about 230m one way, and the course is a bit hilly, so it is recommended for those who are confident in their physical strength. You can enjoy a great view of Naruko Hot Spring Resort from Naruko Park, where you can also visit the Kokeshi Dolls Museum.

As the name implies, Naruko Onsen is a hot spring village, so feel free to soak away your muscle aches after your adventurous hike.

Naruko Gorge 鳴子峡

Address: Narukoonsen, Osaki-shi, Miyagi, 989-6100

Nearest Station: Naruko-goten-yu Station (Rikuuto Line), 5 minutes by car

Phone Number: 0229-83-3441

9. Be Enchanted by Illumination at the Sendai Pageant of Starlight in Winter

(Photo courtesy of: Sendai Pageant of Starlight Executive Committee)

If you’re planning a winter trip to Sendai, don’t miss the Sendai Pageant of Light, held from mid-December to the end of the year in Sendai City. 420,000 LED bulbs light up the zelkova trees along Jozenji-dori, one of Sendai’s main streets, creating a beautiful tunnel of light, and the central promenade makes you feel as if you’re surrounded by light.

Check the official website before you visit, as the content of the festival changes from year to year, with concerts, live music on the street, and even a skating rink.

This event has been held since 1986 and is one of the first illumination events in Japan to be organized by citizen volunteers. Additionally, all the electricity for the illumination is provided by green power generated by biomass.

Sendai Pageant of Starlight SENDAI光のページェント

Address: Jozenji-dori, Sendai City, Miyagi Prefecture (Umehara Kagami - Jozenji Garden Hills Wedding House)

Phone: 022-261-6515 (Sendai Pageant of Starlight Executive Committee)

10. Sample the local delicacy: Sendai Gyutan (Beef Tongue)

Beef tongue is the main specialty of Sendai. Each shop offers thickly cut beef tongue seasoned with their own original flavors. Gyutan-yaki is a grilled beef tongue dish, soaked with flavoring before being fully cooked over a charcoal fire. Gyutan-yaki is well-known for its soft, tender texture and delicious flavor in each bite.

Sendai beef tongue is generally served as a set meal that includes pickled vegetables, oxtail soup, and rice. Two of the most famous spots are Umami Tasuke, the shop established by the “father of gyutan-yaki,” Keishiro Sano, as well the popular, nation-wide shop Gyutan Sumiyaki Rikyu.

11. Savor the finest Sendai beef

Beef tongue branded as “Sendai Beef” is a point of pride in Miyagi. Only beef produced in Miyagi with a quality rating of A5 or B5 may be called Sendai Beef. Having passed such a strict assessment, it’s an exquisite balance of rich marbling and delicious lean meat.

Around JR Sendai Station, there are plenty of steak and yakiniku shops where you can dine on Sendai Beef. Steak House Iseya in the basement of the S-PAL Sendai complex connected to the station and nearby Yakiniku Gyujin Ichibancho are recommended.

12. Enjoy Zunda-mochi Sweets

Zunda is a local dish of Miyagi, made from boiled and crushed soybeans formed into a paste. You can try it at Murakamiya Mochiten, a long-standing shop in Sendai, or at specialty sweets shop, Hikoichi. Zunda Shake EXPRESS is a specialty zunda shop located in Sendai Station, well known for generating long lines.

They have a menu of popular arrangement dishes that combine zunda and Western sweets, and even Zunda Shakes! Zunda is also a popular souvenir, and can be purchased at Sendai Station, as well as at the S-PAL Sendai Shopping Center connected to the station.

13. Eat flavorful grilled Miyagi oysters in fall and winter

Part of the Sanriku region, Miyagi is also a great place for fresh seafood. You can enjoy a variety of sushi and seafood bowls, but the oysters in Matsushima, one of the three most scenic spots in Japan, are particularly exciting for foodies.

Harvesting begins in October, and the colder it gets, the more delicious they become. Along the main street in front of JR Matsushimakaigan Station, there are numerous restaurants offering oyster dishes ranging from raw or fried oysters to oyster bowls.

Matsushima’s specialty, however, is grilled oysters. It’s interesting to see restaurant staff carry oysters in a shovel and grill a huge pile of them all at once. At Matsushima Fish Market Yakigaki House, about a 10-minute walk from JR Matsushimakaigan Station, you can enjoy grilled oysters year-round, so be sure to visit.

14. Order Shiogama tuna from markets and shops

If you like fish, you have to try Miyagi tuna at least once. The tuna from Shiogama City, which boasts one of the largest catches in Japan, is some of the best in the country and is treasured by connoisseurs for its rich, melt-in-your-mouth flavor.

Shiogama City, about 30 minutes by train from Sendai and known as a sushi town, is highly recommended for anyone who wants to revel in high-quality tuna sushi. There are many shops in Sendai that purchase Shiogama tuna, and Tuna Yamamoto near Jozenji-dori is a good place to enjoy a bowl of Shiogama tuna.

15. Take out fried snacks

“Hyotanage” is perfect if you get hungry while sightseeing. This take-out snack is made of steamed kamaboko (pureed fish) wrapped in sweet, crispy fried batter. Long-loved as one of Sendai’s signature foods, some shops will sell more than 4,000 in a single day.

At the long-established Abe Kamaboko Main Store, the crispy texture and full flavor are a product of years of practice and perfection. The shop is easily accessible, about a 10-minute walk from JR Sendai Station.

16. Taste High-Quality Whitefish Kamaboko

(Photo courtesy of Shiraken Kamaboko)

This kamaboko has a chewy texture and is lightly sweet, with the delicate taste of the sea. They are individually wrapped and easy to eat. This item must be refrigerated.

17. Snack on Kasho Sanzen “Hagi no Tsuki”

Hagi no Tsuki is a signature souvenir of Sendai, a fluffy sponge cake dough filled with mellow custard cream. Its round shape is made to resemble the full moon in the sky. It can be stored at room temperature.

18. Savor Zunda Mochi from Zunda Saryo at home

You can not only taste the local Zunda Mochi sweets at the store but also take them home with you! Zunda Mochi from Zunda Saryo is freshly made and then flash-frozen, so it remains delicious even after thawing at home. The fragrant and crushed texture of edamame bean paste and the chewy mochi will make a delicious memory for you.

19. Get seasonal kikufuku from Igeta Seicha Kikusuian

(Photo courtesy of Igeta Seicha Kikusuian)

Fresh cream kikufuku is made by wrapping fresh cream in a layer of sweet red bean paste and then an outer layer of soft mochi (soft rice cake). In addition to standard bean paste flavors like matcha, zunda, and hojicha, seasonal varieties are also available. Fans of all ages enjoy its elegant taste, soft texture, and ample size that fits in the palm of your hand.

20. Find your favorite Sendai sake

Miyagi is also known for its sake breweries, so a bottle makes an excellent souvenir. Produced by Sendai’s Izawa Family Katsuyama Sake Brewery, Katsuyama Junmai Ginjo Sake was the 2019 top prize winner in the International Wine Challenge’s (IWC) sake category.

21. Pick up a souvenir “Hagoromo” from Sakurai Kokeshi

(Photo courtesy of Sakurai Kokeshi)

These kokeshi dolls were created by a kokeshi craftsman of Naruko Onsen and said to be kokeshi to “suit the modern lifestyle.”

These are more slender than traditional kokeshi, with the torso painted in pastel color gradations and border prints. You can purchase them in the workshop at the hot springs area, as well as at the Sendai Parco 2 Shopping Center in front of Sendai Station.

22. Enjoy colorful Matsukawa Daruma

The Matsukawa Daruma is a traditional Sendai Hariko (papier-mâché) craft. A treasure ship and the god of good fortune are painted on the body, while bright ultramarine blue represents the sky and sea. Despite being handcrafted, these souvenirs can be purchased for the reasonable price of 1,000 yen each.

23. Shop for Sendai Souvenirs and Eat Sushi at S-PAL Sendai

S-PAL Sendai is a shopping facility directly connected to JR Sendai Station, offering a wide variety of souvenirs such as Sendai beef tongue, Sasa-kamaboko (fish cake shaped like bamboo leaves), Japanese confectionery, clothing, and sundries. The name “S-PAL” comes from the first letter of “Station” and “Pal” which you might recognize as another word for “friend” in English.

You can find local specialties at Ekichika Omiyage Dori on the first basement floor of the main building, such as sushi and beef tongue at Ekichika Kitchen, which is easily accessible from the station platform.

Many shops here accept electronic payments, such as transportation IC, Alipay, and WeChat Pay, which are also a big attraction for travelers.

S-PAL Sendai 仙台

Address: 1-1-1, Chuo, Aoba Ku, Sendai, Miyagi, 980-0021 Japan

Phone Number: 022-267-2111

・Hours: 10:00 a.m. - 9:00 p.m. (the restaurant area is open until 11:00 p.m.)

・Closed: Not fixed

24. Shop for gadgets and more around the Sendai Station Area

Near the Sendai Station East Exit are Yodobashi Camera Multimedia Sendai and Yamada Denki LAVI Sendai, which offer various goods. Additionally, the Sofmap Sendai Ekimae Branch near the West Exit has many used video games for sale and is a great spot to find some rare items. Some shopping centers around the station also offer duty-free shopping, another great deal.

25. Get Fresh Seafood at the Sendai Morning Market

(DISCOVER SENDAI)

Sendai Morning Market is a five-minute walk from Sendai Station, where you can find about 60 shops selling local vegetables and seafood, as well as restaurants offering reasonably priced seafood bowls and take-out salads.

Although it is called a morning market, it is a permanent market open from morning to evening on weekdays.

Sendai Morning Market was founded after the end of the war in 1945. The market has been loved as the “kitchen” of Sendai and has continued to convey the food culture of the Tohoku region ever since. Even after the Great East Japan Earthquake in March 2011, the market reopened within a few days, showing the strength of the Tohoku people.

Sendai Morning Market 仙台朝市

Address: 3-8-5 Chuo, Aoba-ku, Sendai-shi, Miyagi-ken

Phone Number: 022-262-7173

26. Osaki Hachimangu Shrine

This shrine was constructed in 1607 by order of Date Masamune, the founder of Sendai, and conveys the prestige of the powerful Date clan.

It has been designated a National Treasure for its gorgeous construction style, a style rooted in the Azuchi-Momoyama period of the 16th century. Every year on January 14, Osaki Hachimangu is the site of the biggest Donto Festival in the region, when worshippers bring their New Year’s decorations to throw into a huge bonfire and pray for health and good fortune in the coming year.

27. Jozenji-dori Street

This wide avenue in downtown Sendai is lined with Japanese zelkova trees, adding beautiful greenery to the capital of Miyagi prefecture and giving Sendai its nickname of “City of Trees.”

Jozenji Street is the location for many annual festivals and other events, and here you will also find the bronze statues Memories of Summer by Emilio Greco and A Bathing Woman by Venanzo Crocetti.

(Courtesy of Sendai Tourism International Association)

Jozenji Street 定禅寺通り

Address: Aoba Ward, Sendai City, Miyagi Prefecture, 980-0000

Nearest Station: Kotodaikoen Station (Namboku Line), 1 minute on foot

28. Hirose River

(Courtesy of Sendai City Tourism Division)

The Hirose River flows through the center of Sendai, providing some natural scenery and habitat in this modern midsize city.

Local environmental protection and restoration efforts have paid off in recent years, and as many as 5000 salmon have been seen returning upstream, more than in any other rivers in major metropolitan areas of Japan.

In the annual “Tōrō Nagashi” event, close to 3000 lanterns are floated down the river, a tradition that dates back to the feudal era, and fireworks light up the sky to the delight of viewers.

29. Mediatheque

Designed by Toyo Ito, Sendai Mediatheque is a stylish and modern building built for learning and devotion to the arts.

It has multiple uses, mainly for showcasing art, presentations, or lectures.

Inside there are several organized facilities, including workshops, exhibition halls, libraries, a cinema, and even a cafe. It has gained world recognition for its architecture as well, winning the “World Architecture Awards 2002 Best Building in East Asia.”

30. Akiu Otaki Falls

Selected as one of Japan’s best 100 waterfalls, 55m high Akiu Ōtaki Falls is beautiful in all seasons, but is especially scenic in the fall, when brilliant foliage frames the roaring white water.

Walk down to the bottom of the falls along the river, bathe in the negative ion energy, and take a moment to appreciate this gem of a waterfall.

31. Ski and Snowboard at Spring Valley Sendai Izumi Ski Resort

Spring Valley Sendai Izumi Ski Resort is a ski resort that can be enjoyed by beginners to advanced skiers. It is 40 minutes by bus from Sendai City and on a clear day you can see the Sendai Plain and the Pacific Ocean.

From January to early March, night skiing is available every night until 10:30 p.m. (until 11:30 p.m. on Fridays and Saturdays) with a view of Sendai at night.

The snow in this ski resort is usually crusty on top and in good condition. The maximum run length is 1400m and the maximum slope angle is 36 degrees. There are 4 lifts and 12 courses, and the ski area is relatively popular with intermediate and advanced skiers, but there is also a children’s area, “Snow Adventure Kingdom,” where you can enjoy sledding and snow tubing. Lessons for beginners are also available. The snowboard park, “Rhythm Fun Park,” is one of the largest in Miyagi Prefecture and has kickers and jib items.

Spring Valley Ski Resort スプリングバレー仙台泉スキー場

Address: 981-3225 14-2 Takeyama, Fukuoka, Izumi-Ku, Sendai-Shi, Miyagi-Ken, 981-3225

Nearest Station: Sakunami Station (Senzan Line), 32 minutes by car

Phone Number: 022-379-3755

32. Akiu Traditional Crafts Village

(Courtesy of Miyagi Prefecture Tourism Division)

The Sendai area is rich in traditional crafts, and nine skilled artisans have their workshops right here in the Akiu Traditional Crafts Village, making this a highly recommended destination for visitors interested in Japanese indigo dyeing, lacquerware, kokeshi dolls, traditional spinning tops (koma), bog-wood art, and other Japanese crafts.

Many of the artisans offer hands-on workshops, so you can learn directly from a master and also have a unique souvenir to bring home.

Kokeshi doll painting and other hands-on workshops require reservations.

33. Sendai Aoba Festival

(Courtesy of Sendai Aoba Festival Sponsorship Association)

A tradition going back 350 years, this spectacular event celebrates the history of the Sendai domain and also signifies the coming of spring.

The eve of the festival is called “Yoi Matsuri,” and citizen groups all over the city dance the “Sendai Suzume Odori” (sparrow dance).

On the main day of the festival, huge, lavishly decorated festival floats called “Yamaboko” parade the streets, together with a procession of actors dressed in authentic samurai costumes.

34. Check out the Sendai Daikannon - One of the world’s tallest statues!

On the outskirts of Miyagi Prefecture’s Sendai City looms the massive Sendai Daikannon (Huge Statue of the Goddess of Kannon), the main building of Daikanmitsuji Temple.

Standing at an impressive height of 100 meters (328 feet) and situated on top of a small hill, the statue can be easily seen from many places within Sendai City itself, including some residential estates!

While the giant statue is the most prominent landmark on temple grounds, there are other curious spots visitors may be interested in as well, such as areas that promote fulfillment in romantic relationships and more.

35. Shopping at AEON MALL Natori Before You Return Home

Aeon Mall (Live Japan)

Aeon Mall Natori is one of the largest shopping malls in the Tohoku area. With a wide variety of stores and restaurants, it is a great place to spend a day, even a rainy one.

If you take the Sendai Airport Access Line, you can get to the nearest station, Morisekinoshita Station, in just 18 minutes from Sendai Station and only 7 minutes from Sendai Airport Station! The station is directly connected to the mall, so it is easy to get around.

Large coin lockers (cart lockers) for suitcases are available on every floor, making it a convenient place to spend some time before your flight. The information center provides multilingual support using a translator machine, so anyone can shop with ease.

The “Gourmet Garden” restaurant area on the first floor offers local delicacies such as Sendai’s famous Gyutan (grilled beef tongue) and ramen noodles. On the other hand, the “Food Forest” food court on the second floor offers mainly fast food such as Udon noodles and fried chicken. All the restaurants have pictures on their menus so that you can order by simply pointing.

AEON MALL Natori offers free playgrounds for families (Mokumoku Hiroba, Aozora Hiroba, etc.) and shopping carts decorated with characters that children can ride while their parents shop. Finally, trying some popular crane games at Namco, a game center (arcade) where the whole family can play together, is also a great way to remember your trip.

AEON MALL Natori イオンモール名取

Address: 5-3-1 Morisekinoshita, Natori City, Miyagi Prefecture, 981-1294

Nearest Station: Morisekinoshita Station (Sendai Airport Access Line), 1 minute on foot

Phone Number: 022-381-1515

Shop for great deals! Japan’s largest-scale shopping mall

With So Many Things to Do in Sendai, Check Out Seasonal Events and Excursion Options!

Sendai is a great place to visit all year round with so many things to do, but you can enjoy it even more if you schedule your trip to coincide with one of the city’s many seasonal events. In the suburbs, you can enjoy the magnificent nature of the Okama Crater and Naruko Gorge, and the thrill of night skiing. If you are going to Sendai, why don’t you plan to visit the surrounding area and take in the abundant natural beauty of Miyagi Prefecture?

If you are a repeat visitor to Sendai, you can enjoy walking around the city and feeling the memory of Date Masamune in the cultural assets and the city itself. It is said that the people of Sendai still love Date Masamune and call him “Lord Masamune” with respect. It may be fun to walk with the legend of Masamune, who is said to have been a loving husband and caring father.

*Due to the spread of Covid-19, shops may make changes to the hours and services available as well as close temporarily. For details, please refer to each official website or social media account.

Via Live Japan

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Home » Travel Guides » Japan » 15 Best Things to Do in Sendai (Japan)

15 Best Things to Do in Sendai (Japan)

Sendai is known for being the biggest city in the Tohoku part of Honshu Island in Japan. There are around a million people living in this vibrant city which means that if you are looking for a little bit of everything in Japan then this is the place to come.

When you visit Sendai you will be treated to attractions such as observation towers, museums and galleries, but the city also has more traditional places to visit such as mausoleums of famous families and the ruins of its ancient castle.

As you would expect for a city of this size, you can also enjoy a delicious food scene here and there are several sizable nightlife districts to choose from if you want to let your hair down in the evenings.

Another reason to come to Sendai is that while it is representative of a modern Japanese town, it is also not firmly on the tourist trail which means that you will get an authentic look at life in Japan without being bombarded with overly touristy things to do.

Here are the 15 best things to do in Sendai …

1. Visit Zuihoden

Zuihoden is also known as the Mausoleum of Date Masamune who was the first lord of the Sendai Domain.

He was also known for being a great architect and is known for having designed this building during the Momoyama Period.

Zuihoden is a riot of gorgeous wood carvings and panels as well as some pretty art work and you can also go for a walk around the grounds.

The paths are shaded by beautiful cedar trees which are also mean to be a symbol of the longevity of the Date family.

2. Check out the Sendai Castle Ruins

The Sendai Castle Ruins were the inspiration for a famous Japanese poem called ‘The moon over the desolate castle’ and this tells you all you need to know about their condition now.

The ruins also do include a model of the original gate to give you a feel of how Sendai Castle would have looked in the days of old.

There is also a small museum here that takes you through the history of the castle although don’t expect anything too grand as Sendai is not one of the cities in Japan that is best known for a complete or particularly impressive castle.

If that is what you are looking for then there are plenty of other options in other cities.

3. Tour Miyagi Museum of Art

The Miyagi Museum of Art is a great place to come if you want to check out some modern art in Sendai.

One section of the museum that is well worth stopping by is the gallery that features the world of local artist Juryo Sato who is known for his beautiful sculptures.

Once you have toured the museum you can also stroll through the idyllic grounds which are located next to the river and make an ideal spot for a relaxing walk.

4. Take in the views at SS 30 Observation Lounge

If you want to get the best views in Sendai then you need to head to SS 30 Observation Lounge.

This building is actually an office block so there is not much to check out here except for two observation decks on the 29th and 30th floors.

These are free to visit and give you panoramic vistas across all of Sendai so try to come in the morning or the late afternoon when you will get the best photo opportunities from the decks.

5. Check out the Museum of the Forest of Depths of the Earth

The Museum of the Forest of Depths of the Earth is dedicated to telling you the story of the stone age in Japan.

On a visit here you can find out all how the Saki Stone Age would have looked in the days of old and learn more about the excavation of the Tomizawa Ruins.

The museum has a huge number of galleries and if you want to know more about the 20,000 year Saki Stone Age then this is the best place to come.

6. Attend Tanabata

Tanabata is one of the most important festivals that takes place in Sendai and begins on August 5 every year when there is an impressive firework display.

The festival then continues from August 6 to August 8 and the whole of Sendai is decorated with opulent decorations which are called kusudama and consist of paper balls adored with decorative flowers.

If you are in town then make sure not to miss this celebration which is an ode to two stars called Vega and Altair although this is also mostly used a reason to party rather than focusing too closely on the actual legend.

7. Tour the Kirin Brewery

If you want to know more about Kirin beer in Japan then consider a trip to the Kirin Brewery.

There are some English language materials in the form of printed pamphlets available to explain how the famous beer here is made and the tour ends with a tasting session so that you can sample the brews in person.

This is a popular attraction however so you will need to make sure you book in advance if you want to be sure of a spot.

There is also an audio tour available in Japanese.

8. Buy some souvenirs

If you want to pick up some souvenirs in Sendai then you will be spoilt for choice.

This part of Japan, in the Tohoku Region, is known for its handmade paper as well as its lacquer ware which is known as tsuishu.

You can also pick up some amazing wooden dolls known as kokeshi which are the ideal gift for young children or you can buy local silk or pottery which helps to support artists and artisans in the Sendai region.

9. Attend the Jozenji Street Jazz Festival

For something a little unexpected in Sendai consider heading to the Jozenji Street Jazz Festival which takes place in September every year.

The festival is well known across Japan as performers come here from all over the country and take to the streets of the city.

There are several stages set up around town and performances go on throughout the day and into the night.

One thing to note however is that people flock to Sendai at this time and hotels are often fully booked so make sure you plan in advance.

10. Try the local food

One of the best local specialties for which Sendai is famous is the gyutan which is a kind of beef tongue which has been grilled.

If that doesn’t appeal then you can also feast on a fish sausage called sasakamaboko or you can try the zundamochi which is a green soybean paste which is made with chewy rice balls.

This part of the country is also known for having a wealth of vegetarian restaurants where you can feast on crisp local produce.

11. Visit the Morning Market

The Morning Market in Sendai runs from Monday to Saturday and has an impressive 40 stalls.

These showcase some of the best produce in the region and you will find crunchy fruits and vegetables here as well as seafood and toothsome sushi.

There are also some stalls that sell dishes like fish soup and noodles and you can also try some of the delicious fried snacks on offer.

They even have a vending machine restaurant that serves up slurpy bowls of noodles.

12. Check out Sendai Mediatheque

Sendai Mediatheque is a sight all of its own as it is located inside a gorgeous building which was built by Ito Toyo who is one of the most famous architects and designers in Japan.

The building is a work of art but it also houses a large library as well as a range of galleries and some performance areas that are used as venues for concerts and other events such as dance recitals.

If you want to catch a performance then make sure to check out the local listings when you are in town.

13. Have a night on the town

If you want to go out for the evening then you will be spoiled for choice in Sendai.

This part of Japan is known for its clubs and bars and there are several nightlife areas to check out.

These include Chuo-dori which usually attracts a young crowd as well as Kokubuncho which is the main center of nightlife in Sendai.

In both of these locations you will find bars and traditional Japanese pubs called izakaya.

14. Attend Sendai Pageant of Starlight

Many people call the Sendai Pageant of Starlight a ‘festival’ but actually it is far mellower than that.

The pageant is more of a light show and over 600,000 orange colored lights are strung across Aoba-dori and Jozenji-dori.

This creates a kind of magical world of illuminations and people stroll here at night to check out the festivities.

The Sendai Pageant of Starlight takes place throughout December.

15. Tour Sendai City Museum

If you want to learn more about the life and family of the famous samurai warrior Masamune then you need to head to the Sendai City Museum.

Here you will find a huge range of family heirlooms and antiques and it is thought that there are more than 13,000 pieces on show.

These are part of the private collection of the Date family so if you are interested in history then this is definitely one attraction not to miss when you are in Sendai.

15 Best Things to Do in Sendai (Japan):

• Visit Zuihoden
• Check out the Sendai Castle Ruins
• Tour Miyagi Museum of Art
• Take in the views at SS 30 Observation Lounge
• Check out the Museum of the Forest of Depths of the Earth
• Attend Tanabata
• Tour the Kirin Brewery
• Buy some souvenirs
• Attend the Jozenji Street Jazz Festival
• Try the local food
• Visit the Morning Market
• Check out Sendai Mediatheque
• Have a night on the town
• Attend Sendai Pageant of Starlight
• Tour Sendai City Museum

Sendai Bucket List: 40 Things to do in the Japanese City

Looking to explore a lessor know Japanese city? Just an hour and a half ride from Tokyo on Japan’s Shinkansen (the bullet train) you will find the city of Sendai. Founded in 1600 by the famous samurai Date Masamune, Sendai Japan is one of the oldest cities in the country. 

Of course there are plenty of things to do in Tokyo , but don’t miss a side trip to the largest city in the Tōhoku region—Sendai can also let you experience the full extent of what Japan has to offer. From hot springs to distinctive food and drinks to a rich history and more, here are my top picks of things to do in Sendai! 

Sendai Bucket List: Best Attractions & Things to do in the Japanese City

1. aer building view.

A quick stop in Sendai is the 140 meter skyscraper, the AER building . From the 31st floor you can reach the Panorama Terrace where you will get a million dollar view of both the east and west of the city. It’s the perfect place to get a perspective of the vast layout of the city.

AER Building | 1-3-1 Chuo, Aoba Ward, Sendai, Miyagi Prefecture, Japan | MAP

2. Akiu Craft Park

Akiu Craft Park is an incredible place where they try to keep the tradition of craftsmanship alive. They have 9 types of crafts in the park including Edo spintops and Sendai tansu (wooden chests). I was fortunate to be able to take a workshop on how to make a traditional Kokeshi doll. The painting was done in a private room that was set up with sample dolls and four colors to choose from; green, black, yellow and red.

I love art projects!!

On the wall was written instructions, plus there was an instructor to make sure the class was headed in the right direction. My masterpiece was a collection of all the samples, taking my favorite painted aspects of each. When the doll was finished I was shown how to write the letter A in Japanese (for the initial of my first name) and the the shopkeeper was so kind to write the date in the most perfect lettering that would have taken me hours!

Akiu Craft Park | Address: 54 Uehara, Akiumachi Yumoto, Taihaku-ku , Sendai, Miyagi Prefecture | Map & Info

3. Akiu Otaki Falls/Akiu Great Falls

A 29 km drive west of Sendai will take you to Akiu Great Falls . With a height of 180 feet and width of 16 feet, it is one of Japan’s most beautiful waterfalls and a nationally designated Place of Scenic Beauty.

The beauty of the falls is amplified further during the autumn season, surrounded by the orangey-red colors of the trees. And during winter, it is another magical sight to behold.

4. Check out Sendai Castle Ruins/Aoba Castle Ruins

Are you looking for some of the best scenic views on your trip around Sendai? Then a trip to the site of Sendai Castle (Aoba Castle) should be on your list of things to do! The castle that once stood on the plateau overlooking Sendai along with the city itself was founded by none other than Date Masamune around the 1600s.

Though there isn’t any of the castle left, the views from up there are nothing short of magnificent, especially when the weather is nice. You can also see monuments around the area, like the statue of Date Masamune riding a horse, as well as a shrine.

5. Eat at a Local Izakaya

One of my favorite dining experiences in all of Japan was eating at a local izakaya, an informal gastropub, in Sendai. At Tsuda-Sengyoten the ambiance was just as good as the food. They get their fresh seafood straight from Ishinomaki fish port. When we arrived there was a tabletop BBQ already burning on our table. And as soon as we sat down an array of fish started to be delivered — squid, scallops in the shell and octopus. We were in charge of cooking them on our own. Fun! Then the largest and freshest sashimi platter I had ever seen was placed in front of us.

The best part was that at 7:30 a lively fish auction began. Customers wore hats with numbers on them and then bid on their fresh fish which can be served either raw, grilled, boiled or fried. Our table won a flat fish in the battle that the chefs quickly turned into sashimi!

6. Eat Flavorful Grilled Miyagi Oysters

With Miyagi Prefecture being one of the largest producers of oysters in Japan, you’ll find plenty of opportunities to get a taste of it on your visit to Sendai.

You can head over to the nearby Matsushima Bay (a couple of kilometers northeast of the city) and have some delicious grilled oysters fresh from the sea at one of their oyster huts (kaki goya). If you are up to it, you can also eat it like how the locals do it, raw with a pinch of lemon!

7. Eat Sasakamaboko

A trip to a new place like Sendai warrants a taste of its local cuisine, one of which is their regional version of kamaboko: sasa kamaboko . It is a grilled fish cake formed in a bamboo leaf’s shape and lightly grilled over charcoal. It is also famous as a gift or souvenir in Sendai.

It is perfect as a side dish or as a snack during tea time, with a rich fish flavor that is crispy on the outside yet soft on the inside.

8. Eat Sendai Gyutan (Beef Tongue)

One of my favorite things to do while traveling is to dine at a local restaurant to try the traditional cuisine of the area ( like worm cakes in Vietnam! ), and that is just what we did in Sendai. Gyutan (beef tongue) is Sendai’s most famous dish and there are dozens of restaurants in the city that sell this delicacy.

We popped into Riyku restaurant , which has several locations, where the specialty of the house was Gyutan. The eatery was a small, homey place where just about every dish featured this very unique ingredient. You could get it grilled, seared or even in a stew. I ordered a 3-piece plate of thinly sliced tongue that was served with cow tail soup, white rice and cabbage. I took just a little nibble for my first bite, because I wasn’t sure what to expect. But, it was really good. It tasted like steak!

For more unique foods from around the world, see our Weird Food Around the World Bucket List .

9. Enjoy a Night in Kokubuncho

Downtown Sendai is home to the largest nightlife district in Tohoku: Kokuboncho. Everywhere you look, you’ll find neon-lit lanes packed with restaurants, izakaya pubs, bars, karaoke rooms, and more.

Kokuboncho is separated into three areas:

• First is where you’ll find small shops, gaming centers, and pachinko parlors.
• The next area is where you’ll find bigger restaurants and bars and is usually where the Japanese salarymen wind down after a day of work.
• Lastly is the so-called pink zone, home to many bars, host and hostess clubs, and the like. Sort of red-lightish.

Whether you are having your fill of some Japanese cuisine or bar hopping and more, a night at Kokubuncho is something you will surely enjoy!

10. Find a Lucky Matsukawa Daruma

Four-leaf clovers are not the only ones bringing good luck! Enter the Matsukawa Daruma, a Sendai paper-mâché known to bring good luck and is usually bought during New Year.

Unlike traditional darumas, where you’ll paint each eye before and after achieving a goal, Matsukawa Darumas have their eyes painted from the beginning. Its big eyes serve to protect from any misfortune in any direction, its ultramarine color depicts the sea, and on its belly is the god of wealth aboard a treasure ship.

You can usually find these cute figures at shrines, especially during festivals. There is also a local handicraft shop that makes this traditional piece of art.

11. Snack on Hyotanage

Another of Sendai’s signature street food, hyotanage is prepared by skewering and then deep-frying two huge, round pieces of kamaboko (baked fish paste). You can say it is somewhat similar to American corndogs, with a crispy bread exterior topped with ketchup.

You’ll often find this delectable street food around Sendai’s shopping arcades and train stations, perfect as a quick bite as you go around Sendai.

12. Try Zunda-Mochi Sweets

One of Sendai’s three local specialties (the others being gyutan and sasa kamaboko), zunda mochi is a delicious treat made of sweetened mashed edamame (young soybeans,) and is used to coat mochi rice cakes.

You can enjoy this sweet green paste well-chilled, especially on a hot summer day. Though the gloopy consistency of zunda mochi can be off-putting for others, once you’ve tasted it, you’ll be asking for seconds!

13. Find Your Favorite Sendai Sake

According to history books, Date Masamune has a fondness for sake so much that he bought land just for treating and brewing the drink. It also happens that the Tohoku region is a land where rice is actively grown, which also makes for some good sake brewing during the harsh winter season.

With so many best-tasting sake and sake bars in Sendai, the best way to look for your favorite is to let your taste buds decide! You can check out Maboroshi No Sake for some of the most recommended sakes .

There’s also a spot in downtown Sendai called Sugawara Sake Shop, across the Disney store, so be sure to check that out! Plus, the staff can also recommend some good sake if you are not sure what sake to drink.

14. Get Seasonal Kikufuku

Fans of a certain popular manga/anime will be totally familiar with this sweet treat from Sendai!

Kikufuku is a rice cake stuffed with cream and sweet paste and comes with different flavors such as zunda, maccha, soft cream, and other seasonal varieties. Some go-to places to buy kikufuku are the Igeta Seicha Kikusuian teahouse and Sendai Station.

The softness and stickiness of the rice cake mixed with the sweet and rich taste of the cream and paste are just heavenly, especially when drinking some green tea!

15. Attend the Jozenji Street Jazz Festival

Music lovers, this one’s for you! The Jozenji Street Jazz Festival is a two-day festival of different musical genres (not just jazz!) held around mid-September and one of Sendai’s major annual events.

You can enjoy live musical performances ranging from amateur musicians to big names in the industry at Jozenji Street and the surrounding area. One of the local favorites is the gospel singers in the shopping arcades.

The three main hubs for the festival are Kotaikoen Park, Tsutsujigaoka Park, and Nishikoen Park. Even though each year the location of each performance varies slightly, the best way to go around is to follow your ears.

16. Stroll Down Jozenji-dori Street

Jozenji-Dori Street is Sendai’s symbol, with Japanese zelkova trees lining up the street at the heart of the city. It is home to popular events that happen each year at Sendai, like the Jozenji Street Jazz Festival.

Outside of those events, it’s easy to find yourself unwinding and relaxing at one of the many restaurants and cafes or at a bench under the trees. You will also find sculptures along the way, which adds more to its appeal.

17. Taste at the Miyagikyo Distillery/Nikka Whisky Distillery

I am not typically a whiskey drinker, but you don’t need to be to enjoy touring the  Miyagikyo Distillery where they make what has been called the father of whiskey, Nikka Whisky. The tour of this refinery is fun and educational. When we got there, I was immediately impressed by the well kept grounds, including a pond with the distilleries logo on a barrel displayed in front of it. It is the perfect place to get that souvenir selfie!

The free tour walked a group of us through different stages and buildings of production. Even though it was only about 45 minutes long, it gave a good overview as to how and where they produce their product. My favorite part (besides the sampling at the end of course) was the barrel room where you could see rows and rows or whiskey being aged to perfection.

18. Tour the Museum of the Forest of Depths of the Earth/Sendai City Tomizawa Site Museum

The Museum of the Forest of Depths of the Earth (or Sendai City Tomizawa Site Museum ) is as epic as its name implies. You’ll find the museum at Sendai’s southernmost ward, Taihaku-ku.

They mainly exhibit a preserved fossilized forest with remains of human activity dating back 20,000 years ago, including an ancient campfire, hundreds of stone tools, and an interpretation of how they theorize it appeared back then via projection.

19. Day Trip to Naruko Gorge

Around 70 kilometers from Sendai at the northwest part of Miyagi Prefecture lies one of the Tohoku region’s most picturesque gorges.

Naruko Gorge stretches about two kilometers east-west and is best viewed at the observation deck near the western end of the gorge near the Narukokyo Resthouse.

Around mid-October to early November, the colors of fall paint the landscape, offering a magnificent view of the gorge along with the Ofukazawa Bridge, another famous view.

20. Visit the Osaki Hachimangu Shrine

Ōsaki Hachimangū is a Shinto shrine in Aoba-ku dedicated to the Shinto god of war, Hachiman, and is one of Japan’s National Treasures. The shrine itself is a feast for the eyes, with black lacquer, gold leaf designs, and other brilliant colors.

Though different festivals take place at the shrine, it is most famous for the Dontosai, which takes place every January 14, and is a must-see for any adventurers visiting Sendai!

21. Participate in Sendai’s Summer Tanabata Festival

The biggest celebration of the Tanabata Festival throughout Japan is in Sendai. It celebrates the meeting of star-crossed lovers Orihime and Hikoboshi, two deities who are only allowed to meet on the 7th day of the 7th month each year (though the actual date varies, so be sure to check in advance).

There are seven types of colorful decorations called Nanatsu Kazari to be seen throughout the city, each with its own meaning and name. The most popular of these is the fukinagashi, which also has a city-wide competition. The designs range from artistic to even popular characters and stuff.

Aside from the decorations, you can also watch traditional dances, and in the evening there is a fireworks display.

22. Play Taiko no Tatsujin

While doing a little shopping at the covered streets of Sunmall Ichibancho there was a rhythmic sound coming from one of the shops and I immediately headed in that direction. The noise led me to a game center where teens were playing the very popular Taiko no Tatsujin . The drumming game, where you try to play two drums in tune with the music, is most similar to the popular American game Guitar Hero. Watching these kids expertly pound their sticks was like being at a concert! Of course I had to give it a try (you should too!)

It’s a lot harder then it sounds!

23. Ride the Loople Sendai Bus

The Loople Sendai is a sightseeing bus that makes a loop around the center of the city, stopping at tourist hotspots along the way. If you make the entire loop in one shot it will take about an hour and fifteen minutes, but you can also buy a one-day pass that makes it easy to hop on and off at your leisure. It’s the easiest and the cheapest way to get around!

24. Take the Kids to the Sendai Anpanman Children’s Museum

On your visit to Sendai, you’ll find a museum dedicated to Japanese children’s’ beloved superhero and his friends, the Sendai Anpanman Children’s Museum !

If you are not familiar with this cute and sweet superhero, Anpanman is the protagonist of the Japanese children’s book (and anime) of the same name. One thing to note about him is that his head is literally made of anpan , a Japanese bread filled with red bean paste.

Inside, your kids will surely love the Anpanman-themed playground, with slides, tubes, and lots more. They will also get to meet Anpanman himself with his friends as they roam around.

There are also tons of Anpanman merchandise inside that you can take home with you, from clothes to toys to cakes and sweets and more.

25. Go to the Sendai City Museum

Located down the northern slope of the Sendai Castle Ruins, the Sendai City Museum offers a vast collection of ancient artifacts, from weapons and armors to pottery and art, as well as exhibits showing Sendai’s history.

One of the museum’s highlights is Date Masamune’s original jet-black suit of armor: the Gomai-do Gusoku, which is available for public viewing on special occasions.

Outside the museum, don’t miss the garden area, where you’ll find an ancient tea house, the castle remains, and more!

26. Sendai Mediatheque

If you are into architecture then make a stop at the Sendai Mediatheque, a place that is the home-base for a variety of cultural activities in the city. The visit can start with admiring the impressive exterior architecture — seven floors of clear glass windows! Make sure to get a glimpse of the buildings outside during the daylight, but also at night when the lights inside will be shining. The interior is just as architecturally beautiful, starting with the ground floor where there was a cafe and cute gift shop filled with unique items.

The 3rd & 4th floor is a library with over half a million books! And at the top there is an area for the locals to read, write or gather for meetings. If I lived in Sendai I would definitely come here on a regular basis to write articles for my blog !

27. Shop at the Sendai Morning Market

If you are looking to buy some grub, then head on over to Sendai Asaichi (Morning Market) near the JR Sendai Station. It is a narrow but vibrant market area selling fresh seafood, meat & vegetables, flowers, and other local specialties.

What’s more, is that they are open until 6 PM daily, so you’ll have plenty of time to grab yourself a bite while exploring!

28. See the Sendai Pageant of Starlight

Sendai’s Pageant of Starlight is the largest winter illumination display in the Tohoku region. Over 600,000 Christmas lights illuminate the zelkova trees lining up Jozenji-dori Street throughout December.

Strolling down this “Tunnel of Illumination” is more than enough to make you feel the festive season in the air, with plenty of Instagrammable displays for your picture-taking pleasure!

There’s also a temporary ice rink across the nearby Kotodai Park during this season. And with lots of restaurants and bars around the street, it’s easy to take a break and warm yourself up with a hot meal or some tea.

29. Shop at Sendai Station Area

If you are heading back to Tokyo by train, leave yourself a little shopping time at Sendai Station . We arrived about an hour and a half early, which gave us plenty of time. We stored our luggage in a conveniently placed locker and perused the souvenir shops, most of which were selling hundreds of different types of food, which is a common gift in Japan to bring to family and friends. It was fun just to look at the varieties of cookies, candies and noodles for sale!

Plus, the station is also located right next to a shopping mall and district, so it’s easy to spend several hours here! After buying a few gifts, we stopped for drinks at one of the many local cafes. When it was time to catch the train, we simply picked up our luggage, grabbed one last Zunda shake  and went to the platform. Super easy!

30. Sleep in a Traditional Ryokan

A ryokan is a traditional Japanese inn where the floors are typically tatami mats and the rooms are separated with sliding shōji doors. When I opened the door to my room at the  Hotel Sakan , I may have let out a squeal. For one night I would be enjoying this traditional ryokan, and its onsen (see #4) that was over 1,000 years old!

It was not what I expected from an old ryokan, it was so much more luxurious. A short table sat in the middle of the main room which was perfect for my morning cup of tea. I would have never left my room if they didn’t have a delicious restaurant and four onsen on premise, giving me a chance to relax in communal baths that are supplied by natural hot springs. This was a once-in-a-lifetime experience that would be worth every penny.

31. Snack of Korokke (Croquettes)

A visit to Asaichi Market will make you wish you had a kitchen to cook all the fresh vegetables, fish and meats that is sold in a few dozen shops along the passageway. But, even without an oven you can get a hot and tasty snack without any work at all. The most delicious stop was to a korokke stand where they were frying croquettes right before your eyes. Though they can be filled with a variety of ingredients, it is mostly potato-based.

Better than any hash-brown!

I order one and they handed it to me hot and wrapped in paper. It was perfectly crunchy on the outside and like a soft mashed potato on the inside. It was one of my favorite things I ate in all of Sendai!

32. Try Hagi no Tsuki

Another iconic sweet in Sendai. Hagi no Tsuki is a sponge cake resembling the autumn moon, filled with rich custard cream inside. Kasho Sanzen, a sweets manufacturer in Sendai, makes this delectable treat.

The fluffy soft cake followed by the mild sweetness of the custard cream is sure to make you a fan the more you eat it! It also makes for a perfect souvenir gift and can be bought almost anywhere, like in Sendai Airport , the train stations, general stores, to name a few.

33. Soak in Sendai’s Famous Hot Springs

As Japan is a volcanically active country, you’ll find plenty of hot springs around to unwind and soak yourself into, and Sendai is no exception.

From the mineral-rich waters of the hot springs to the scenic views surrounding them, it will definitely be one of the most relaxing experiences you will get!

The following are some of the best hot springs you should try at least once when in Sendai:

• Sakunami Onsen
• Matsushima Onsen
• Togatta Onsen
• Naruko Hot Springs

34. Tour Miyagi Museum of Art

The Miyagi Museum of Art boasts a collection of works primarily related to Miyagi Prefecture and the Tohoku region. Aside from their permanent collection, they also host special exhibitions which differ each year.

They also hold art ranging from sculptures to paintings (and more) from other Japanese and Western artists, including works by Wassily Kandinsky and Paul Klee and the Miyagi-born, world-famous sculptor Churyo Sato.

Other than viewing the stunning artworks, you can also make your own one at their studio, which is free and open during the museum’s open hours. There is also a stylish café for you to have some drinks, a courtyard with different sculptures, and a rear garden looking down on the Hirosegawa River.

35. Tour the Kirin Brewery

For beer lovers out there, a tour to Kirin Brewery , one of Japan’s top beer brands, will surely be a delight for the taste buds! Their Sendai factory is located at the Miyagino Ward in Sendai.

During the 70-min tour, you will get to see the facilities, smell/taste/touch the malt being used for their beers, as well as how they process it. Of course, the tour is not complete without a tasting session at the end!

There is also a gift shop and a restaurant here, so be sure to check these out too.

36. See Tsutsujigaoka Park During Cherry Blossom Season

If you are planning to visit Sendai during spring (mid-March to early May), then you are in luck! During this season, more than 360 cherry blossom trees are in bloom at Tsutsujigaoka Park in the eastern part of Sendai.

There are also food stalls available during this time where you can grab a bite of some Japanese festival food and some local sake. The view during the evening is something to look forward to as well, with softly-lit lanterns hanging across the trees.

37. Visit an Onsen

Japan is well known for its hot springs and the onsen (public baths) that surround them. The Hotel Sakan  onsen is one of the most famous ones in all of Japan, because they have a variety of baths overlooking the Natori River and have been around for 34 generations. Known to be a source of good health and a healer of many different ailments, the natural warm water is also very relaxing.

Sakan not only has several warm baths to soak in, but it is also a traditional ryokan as well where you can sleep ( see #15 ). It made for a perfect evening for me, a little soaking and then right up to my room for some shut eye!

38. Visit the Daikannon Statue

Some places have iconic statues associated with them, like the Statue of Liberty in New York and Christ the Redeemer in Rio De Janeiro. At Sendai, they have the Daikannon Statue.

Towering at over 100 meters tall (328 feet) in the northern part of Sendai, it is the second tallest Kannon statue in Japan (fifth in the world) and serves as the city’s symbol of peace and protection.

You’ll be able to go inside and up the statue, offering a scenic view of Sendai at the top. The massive statue also makes for some great photos when taken from afar.

39. Visit the Tsunami Devastation

In 2011 a 9.0 earthquake hit the Pacific coast of Tōhoku which triggered a devastating tsunami and deaths of thousands of people.   A tour outside of Sendai’s city center, to the areas of the most devastation, will be heartbreaking, informational and inspiring all rolled into one. Reading about it in a magazine or book can not compare to visiting the sites of the destroyed homes and seeing the ruins first hand.

We were shown the before photos, then walked on the sites where peoples homes and businesses used to be. Our tour driver was also so gracious to share his personal story about helping the victims and searching for his missing brother-in-law, which made you feel even closer to the devastation. There was an inspirational side to the ride too, it was in all the efforts made to rebuild the community that they loved.

It’s not any easy location to get to, but you can either rent a car to explore the tsunami devastated area or find a tour.

40. Visit Zuihoden

Visiting the mausoleum of the feudal lord Date Masamune is quite surreal. Known as Zuihōden , the dreamlike feeling of a visit could be from the giant cedar trees surrounding the walkways or the moss covered stone statues or the ornate buildings that depict the Momoyama cultural traditions. My favorite part of the buildings were the intricate woodwork and gold trimming.

Zuihōden is also a peaceful place where some come to just stroll through the lush grounds on the weekend. I don’t blame them! Plus, at the base of the hill there is a stunning temple that is a must visit before ascending to the mausoleum.

41. Wine Tasting at Akiu Winery

I am not afraid to admit that I absolutely adore wine, so it was thrilling to hear about Sendai’s Akiu Winery , a trendy tasting room that can compete with many in the Napa Valley . This winery was created because the architect-owner wanted to help rebuild Sendai after the earthquake and tsunami disaster in 2011. His idea was to create a place that paired wine with oysters.

Wine + Oysters = The Perfect Pair

They are still testing many different varietals and techniques for the future, but they are on a great path with the wine that they already have. We were even taken into the attic to see drying grapes hanging from the ceilings, an Italian technique that the winemaker had brought over.

Even if wine isn’t your jam, you should stop by to shop at their little gift shop that has some of the cutest products.

Truly one of the hidden gems in the country, Sendai Japan is the ideal city for a perfect holiday adventure, from the many festivals to delicious specialty cuisine to scenic Instagram-worthy views and so much more.

If you are thinking of visiting someplace new in Japan, I hope this list has enticed you to a fun-filled trip to the City of Trees. So pack your bags and be ready for a fantastic adventure in Sendai!

Essential Tips for Visiting Sendai Getting There: Sendai Airport has flights to and from several domestic airports in Japan including Narita (Tokyo) and Itami (Osaka) to name a few. Sendai Airport also has a few international flight connections from China, South Korea, and Taiwan.You can easily check for the best fare deals at Skyscanner , which also has the option to choose ‘cheapest month’ as the departure to find the lowest priced dates to fly to your destination. From the airport to the city center, you can use the train, which is connected to central Sendai and Sendai Station by the Sendai Airport Line. You can also take a bus, take a shuttle, catch a taxi or purchase a private shuttle in advance . If you’re traveling from Tokyo, you can get to Sendai in an hour and a half by Japan’s Shinkansen (the bullet train). Where to Stay in Sendai: It’s best to stay near the city center, public transportation or the area that you will be spending the most time in. Hotel Metropolitan Sendai East (moderate) is a great choice in the Aoba Ward. The Daiwa Roynet Hotel Sendai (moderate) is also a great option close to the city center. For something on the less expensive side, try Nine Hours Sendai , a unique capsule hotel experience located in Aoba Ward. For a hotel with a little more extravagance, book a room at the Westin Hotel Sendai . Or search some great deals on hotels of your choice at Booking.com . If you’re looking for more of a home atmosphere (or are traveling with a group of people), head over to VRBO that has houses, apartments and even just a room for rent in every price range. Getting Around: Driving in Sendai can be a bit of a challenge and parking fees can be expensive, but if you choose to rent a car, RentalCars.com has great deals. If you are not renting a car, there are plenty of options. The best way to travel around Sendai is by Loople Sendai , a loop bus connecting the top attractions. Taxis are also available all over the city City Transportation Passes: The Sendai Area Pass is valid for one calendar day. This pass provides unlimited use of the Loople Bus, the subway, most of Sendai City’s busses, and JR trains in and around Sendai. The Sendai Area Pass costs ¥1300 for 1 day. Best Tours in Sendai : You can find some of the top tours at Get Your Guide or Viator, and here are some of the top ones: Explore and Taste Japanese Sake with a Sommelier Insurance: It’s always a good idea to travel fully insured so you are protected in case of trip cancellations or medical emergencies. You can check out pricing at Travelex Insurance . Universal Adapter: Your American plugged equipment will need an adapter. I use the Celtic Universal Adapter , which has brought me around the world with no problems. This post may contain affiliate links. If you make a purchase through my links, I earn a commission that helps to keep this blog running—at no extra cost to you. For more information read my full disclosure .

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15 thoughts on “Sendai Bucket List: 40 Things to do in the Japanese City”

Annette, Sendai looks very interesting with lots of places to check out! I have always wanted to take a trip to Japan.

Japan is an amazing country and sometimes Sendai gets overlooked, but it’s worth a side-trip from Tokyo!

Sorry I am so late to check this out, but great stuff. Your writing and pictures make me feel like I was almost there with you. Hope you’re doing well!

Thanks Wendell!! It certainly was a trip that created some incredible memories :)

Hello! I’ll be in Sendai for a week and I so want to see the Distillery and Winery but I know only a few words in Japanese. Are these things that should, or rather, can only be done by those who can understand/speak Japanese?

Hello! Even though the distillery tour is guided in Japanese, you can ask for an English translation box so you can hear recorded information along the way. I would recommend getting a translator app for your phone or find a website and have a few sentences ready to go that you can just show them (like “I’d like two tickets, please”), just in case. But, there have been many cases that I made my way through Japan by just using simple hand gestures, like pointing :)

Have always thought of traveling to Japan, but seemed to get scared away by all the Earthquakes and such. Your article and photos certainly a great inspiration to visit this beautiful country one day! :)

Natural disasters are definitely a tragedy, but I hope it won’t let it keep you from going to Sendai! It’s a beautiful part of a beautiful country.

Earthquakes are rare. And most of them aren’t damaging. Lived here for 2 years and I’ve only seen one or two that did more than shake the windows a bit.

Thank you for the information. I live in Tochigi Prefecture and I’m planing a trip to Sendai during summer vacation. Your article gave me a good amount of info on things to do. I did not know they did a tour of the tsunami affected areas. That is definitely something I’ll do when I go up there. Everyone else goes to the typical tourist cities but from what I’ve heard about Sendai, it’s like an unsung hero. I only passed through Sendai on my way to Ishinomaki and it looked like a great place to visit.

It is definitely nice to get out of the popular places in a country to explore some of the lessor visited ones. Sendai is filled with incredible things to see and do, so have a great time!

Hi your whole blog is fab and very informative. I am going on the 9th February and suspect it will be cold then. Can you recommend a hotel not too fancy but it would have to be a nice place to stay.

When I first arrived to Sendai, I stayed at Hotel Metropolitan. It is a nice place, reasonably priced and conveniently right next door to the train station.

Hi. I’m from Miyagi prefecture and lived in Sendai for many years still yet so many things so many places I didn’t know. Your blog reminds me how beautiful and wonderful place it is. I’m feeling very blessed. Thank you. PS I’m living in New Zealand at this moment. It’s a very nice place to be, TOO.

Sendai was definitely a beautiful place to visit and I feel fortunate that I was able to do it. I’ve never been to New Zealand, but I heard it was spectacular!

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The Best Things to Do in Sendai

Sendai is the largest city of the Tohoku Region , an area of Japan that may not be as well-known as other parts of Japan, however, is worth a visit. Sendai is the gateway to this beautiful area and also the capital of Miyagi prefecture . The city is not only an ideal base for exploring the region, it offers fascinating places to visit, one of the most famous summer festivals in the country, and popular local specialties. In this article, we introduce the best things to do in Sendai. 

Traveling to Sendai from Tokyo

Getting around in sendai, 6. try local specialties , japan wonder travel tours, other articles you might like, what is sendai famous for.

As mentioned above, Senday operates as the gateway to the Tohoku region. The city is only 1.5 hrs away from Tokyo by Shinkansen. So you can easily travel to Sendai for a weekend trip of even a day trip. Today, there are about one million people living in Sendai, also known as the City of Trees or Forest City. Major streets are lined with towering green trees which change to a beautiful golden color in autumn and are magnificently illuminated in winter. 

The modern-day city of Sendai was founded in 1600 by Date Masamune , who was one of the most powerful feudal lords of the Edo period (1603-1867) . Date Masamune was called One-eye Dragon because of his childhood illness that resulted in the loss of his right eye. In the Sendai City Museum , you can see his impressive black armor and helmet. This iconic black armor is said to be the inspiration for Darth Vader’s armor in the Star Wars movies.

Sendai was the closest major city to the epicenter of the great earthquake of March 11, 2011. Despite this, the tsunami ‘only’ devastated the city’s coastal outskirts. Luckily, it did not cause major damage in the city center. 

Sendai Station can be easily accessed from Tokyo Station and Ueno Station by Shinkansen (about 1.5 hours). There are also daytime and overnight highway bus services from Tokyo Station and Shinjuku Station (between 5 and 7 hours).

For getting around the city, take advantage of Loople sightseeing bus for hop-on, hop-off access to major tourist spots. Buses run from 9am to 4pm, every 15 to 20 minutes, and offer multilingual announcements with information along the route. You can take the Loople from Sendai Station west exit bus terminal #16. One day passes cost ¥630. 

1. Aoba Castle Ruins (Sendai Castle)

Aoba Castle was built in 1600 by the powerful feudal lord Date Masamune. The castle was located on Mount Aoba, 100 meters above the town. Currently the castle is almost completely gone after a fire left only its stone walls as a reminder to what once must have been a majestic castle. The inner citadel houses the Gokoku Shrine , a shrine built to defend the country and frequently visited by military personnel.

Part of the castle ground has become Aoba Castle Park, and a famous statue of Date Masamune on a horse overlooks the city of Sendai, giving an idea of the panoramic view of the city Date Masamune once looked over. Additionally at the former site of the inner citadel there is Aoba Materials exhibition hall and shop. In the exhibition hall you can see a CG replica of Aoba Castle and other documentation. The statue of Date Masamune and several of the stone walls are lit up every day from sunset until 11pm, and it is known among locals as a spot you can enjoy during both day and night.

Take the Loople sightseeing bus from Sendai Station, get off at Site of Sendai Castle (about 20 min).

2. Tanabata Festival 

Sendai is known for Sendai Tanabata Festival in early August. Tanabata is an ancient Japanese tradition based on a legend about the doomed romance between the weaving princess Orihime and the cow-herding Hikoboshi. When the lovers pay more attention to their relationship than their responsibility, Hikoboshi’s cows escaped, wreaking havoc among the heavens. The father of Orihime decided to only allow the couple to meet on the seventh day of the seventh month once a year if they work hard. And this day became Tanabata. 

Tanabata is celebrated in many Asian countries but Japanese tradition on Tanabata is that people write their wishes on colorful strips of paper (tanzaku) and tie them to a bamboo tree. 

During Sendai Tanabata Festival, the city is filled with Tanabata decorations. All designs feature a large paper ball with sturdy streamers hanging low enough to touch and walk through. These decorations have wishes for good health and business prosperity, and there is a competition to decide the best design of all! There are countless bamboo trees throughout the city for people to hang tanzaku with their wishes written on them. 

5 minute walk from Sendai Station. 

3. Pageant of Starlight

The Sendai Pageant of Starlight is the largest winter illumination in the Tohoku region. Every December, beautiful avenues in downtown Sendai called Jozenji-dori and Aoba-dori lined with 160 zelkova trees are illuminated with over 600,000 lights. The beautiful lights and magical atmosphere attract many people to the city. In addition to enjoying the scenery while strolling down the street, you can also have some tasty food and drinks, listen to a concert, or even go ice skating. A good starting point is Kotodai Station at the eastern end of Jozenji-dori.

From Sendai Station, take Namboku Subway Line, get off at Kotodai Station (3 min).

4. Zuihoden

Zuihoden is the mausoleum of Date Masamune built after his death in 1636. Zuihoden was completed in 1637, four years after the death of Date Masamune. The design of the Zuihoden is in the ornate style of the Azuchi-Momoyama Period (1573-1603). It has gorgeous wood carvings and decorations with various vivid colors. The son and grandson of Date Masamune are entombed in nearby mausoleums. 

Huge cedar trees which surround the paths in the area are meant to symbolize the long history of the Date clan. A museum next to the Zuihoden main building shows some of the personal artifacts of the Date family.

Zuihoden 9am – 4.50pm Admission fee ¥570 (¥460 for Loople day pass holders)

From Sendai Station, take the Loople Sendai bus, get of at bus stop #4 (about 15 minutes). 

5. Matsushima

A 40 minute train ride will take you to Matsushima , one of Japan’s most scenic views. The Matsushima Bay is dotted with over 200 small islands covered with pine trees. The view appears much the same today as it did centuries ago. 

The best way to experience Matsushima is by boat. Daily sightseeing boats take passengers around Matsushima Bay, passing by islands which have been carved into delicate and intriguing shapes by the wind and water.

Cruises depart from Matsushima Pier, a 5 to 10 minute walk from Matsushima Kaigan Station. To get to Matsushima Kaigan Station, take the JR Senseki Line from Sendai Station (about 40 min). 

While you are in Sendai, you cannot miss out on the local specialties which are famous nationwide. 

Gyutan-yaki is said to have been born in Sendai after WWII. Gyutan means beef tongue and yaki is grilled. It is a representative of local gourmet which has grown rapidly in popularity and spread throughout Japan. In general, all shops have thick slices, and the seasoning of the meat is different depending on the restaurants, and you can enjoy a variety of flavors at many restaurants in Sendai.

Zunda-mochi is a traditional Japanese dessert. Zunda is a vibrant green sweet paste consisting of mashed edamame beans, and mochi is a boiled rice cake. In Sendai, you can find some cafes specialized in zunda, where you can enjoy a variety of zunda sweets such as zunda shake and zunda ice cream. 

Sendai & Matsushima 1–Day Highlight Private Walking Tour (7 Hours) We can arrange your tour according to your request, e.g. Zuihoden (the Mausoleum of a Shogun), Osaki Hachimangu Shrine (a Shinto shrine and one of the National Treasures of Japan), Matsushima (One of the three most scenic spots of Japan), a Whiskey distillery, a Sake brewery, a Winery, the Shiogama Shrine, and so on. Let’s explore the city together!

Fukushima Daiichi Nuclear Power Plant Visit 2-Day Tour from Tokyo

This tour gives you an opportunity to visit Fukushima Daiichi Nuclear Power Plant. If you want to know the real situation of Fukushima after the Great East Japan Earthquake and interact with locals and hear some stories of how they get through the difficult situation, please join this tour. Let’s think together with how to revitalize the area.

What did you think about Sendai? Sendai has good access from Tokyo and you can visit major spots in the city conveniently with sightseeing buses. You can enjoy the city any time of the year but especially during the seasonal events such as Tanabata and winter light illuminations will be extra good!

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Happy travelling!

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A Day in Sendai: The Ultimate Itinerary for First-Time Visitors

Exploring historic sendai: sendai castle (aoba castle ruins).

Address: 1 Kawauchi, Aoba Ward, Sendai, Miyagi 980-0862, Japan

Nestled in the heart of Sendai, the Aoba Castle Ruins, built over 400 years ago by the legendary Date Masamune, stand as a testament to the city’s rich samurai history. For those embarking on a Sendai day trip, a visit to these ruins is a journey back in time. As you stroll through the remnants of historic walls and turrets, the panoramic views of Sendai unfold – a must-see for any Sendai itinerary. The castle is particularly breathtaking at sunrise or sunset, offering a scenic backdrop that captures the essence of ancient Japan.

Religious and Cultural Attractions: Osaki Hachimangu Shrine

Address: 4 Chome-6-1 Hachiman, Aoba Ward, Sendai, Miyagi 980-0871, Japan

In the serene Aoba Ward lies the Osaki Hachimangu Shrine, a splendid example of Momoyama-era architecture. This revered shrine, dedicated to the Shinto god of war, is a pinnacle of cultural things to see in Sendai. Its intricate carvings and gold furnishings are not only a feast for the eyes but also a glimpse into the spiritual side of Sendai. The shrine’s tranquil ambiance offers a respite from the city’s hustle and bustle, making it a top attraction for both locals and tourists.

Strolling Through Sendai’s Green Heart: Jozenji-dori Avenue

Jozenji-dori Avenue, a picturesque central street in Sendai, is famed for its lush zelkova trees and striking bronze sculptures. This avenue transforms throughout the year, adorned with breathtaking decorations during the New Year and other festive seasons. Walking down Jozenji-dori is like wandering through a forest city, offering a unique blend of urban and natural beauty. It’s a perfect spot for photography enthusiasts and those seeking a peaceful walk amidst the city’s vibrant life.

Culinary Delights in Sendai: Local Specialty Gyutan

When it comes to gastronomic adventures in Sendai, the local specialty gyutan, or beef tongue, tops the list. Charcoal-grilled to perfection, this delicacy can be found in various eateries throughout the city. But the culinary exploration doesn’t end there. Sendai’s proximity to the Sanriku Coast means access to some of the freshest seafood in Japan. From sushi to seafood bowls, the city offers a plethora of dining options that cater to every palate.

Unique Sendai Experiences: Sendai Daikannon Statue and Matsushima Bay

Address: 31-36 Nakayamaminami, Sanezawa, Izumi Ward, Sendai, Miyagi 981-3217, Japan

Standing tall in the Izumi Ward, the Sendai Daikannon Statue is a marvel not to be missed. As the world’s tallest goddess statue, it presents an awe-inspiring sight and offers an enriching cultural experience. The statue’s grandeur is a testament to Sendai’s rich heritage and artistic prowess.

Not far from the city center lies the tranquil Matsushima Bay, known for its picturesque pine-covered islands. Whether you choose a leisurely boat tour or simply soak in the scenic views, Matsushima Bay is a refreshing escape from the city and a highlight for any Sendai travel guide.

Day Trips from Sendai: Yamadera Temple and Nearby Festivals

Address: 4456-1 Yamadera, Yamagata, 999-3301, Japan

For those looking to extend their Sendai adventure, a day trip to Yamadera Temple is a must. This mountain temple, accessible by a scenic hike, offers breathtaking views and a peaceful atmosphere. It’s a perfect blend of natural beauty and spiritual significance, making it a top choice for visitors seeking a serene escape.

The Tohoku region, with its vibrant festivals like the Hirosaki Castle Snow Lantern Festival, adds to the charm of a Sendai visit. These events, featuring snow lanterns and other winter spectacles, are a testament to the region’s rich cultural tapestry.

Accommodations: Where to Stay in Sendai

Sendai offers a variety of accommodation options, from luxury hotels to cozy business hotels. Staying near Sendai Station is ideal for visitors looking to explore the city and its surroundings. Notable hotels like APA Hotel and Hotel Metropolitan Sendai East offer comfortable rooms and amenities, ensuring a pleasant stay in Sendai.

Getting Around Sendai: Transportation Tips

Navigating Sendai is a breeze, thanks to its well-connected transportation network. The Shinkansen bullet train offers quick access from Tokyo, while the local Loop buses provide convenient tours around the city. For a more intimate exploration, consider renting a Date Bike to see Sendai up close.

Planning Your Visit: Best Times to Visit and What to Wear

Sendai’s mild climate makes it an ideal destination year-round, with each season offering unique experiences. Dressing appropriately for the season is key to enjoying your visit. Whether it’s attending the vibrant Sendai Aoba Festival in spring or experiencing the magical Sendai Tanabata Festival in summer, each season brings its own charm

Tips for First-Time Visitors: Making the Most of Your Itinerary

For first-time visitors to Sendai, understanding local customs and language nuances enhances the travel experience. Prioritizing safety and familiarizing yourself with the city’s layout will ensure a smooth and enjoyable visit. Embrace the unique experiences that Sendai offers, from its historic sites to its culinary delights, and make your one-day itinerary a memorable adventure.

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11月 21, 2017

Top 10 Tourist Attractions & Best Things to Do in Sendai, Miyagi

Tohoku area is located north of Tokyo. In this area, there are lots of sightseeing spots or food places that north country has. Sendai, Miyagi is located west of Tohoku area and famous for beef tongue. Today, we would like to introduce sightseeing spots in Sendai, top 10. Please enjoy!

1. Osaki hachimangu

“Osaki hachimangu” is a famous sightseeing spot in Sendai. It is a shrine that is located at 15 minutes from Kunimi station by foot. It is selected for national treasure. You can see the building that shows history and can enjoy the nature around the shrine.

If you go through a big gate and walk the side walk that is made by stone, you will see the beautiful main shrine. At this shrine, they have lots of events through a year, so if you visit, you should check what event they have at that time. How about visiting them?

2. Sendaishi Yagiyama zoo

If you want to meet cute animals in Sendai, we suggest you to go this place. “ Sendaishi Yagiyama zoo” is a zoo that is in Sendai city. You can see animals like giraffe, rhino, gorilla.

They have activity that you can feed rabbit, hippo and African elephant. It is popular activity for especially small kids. Also you can touch marmot. If you want to see animals in Sendai, please visit!

3. Kokuei Michinoku morinokohan park

Kokuei Michinoku morinokohan park is popular as you can learn culture of Tohoku and nature. They have space that you can see seasonal flowers and big lake inside the park.

Also they have where you can learn and experience life of old days of Tohoku. They sometimes hold events. Please visit!

4. Nanakita park

“Nanakita park” is located at 5 minutes from Sendai-no-izumichuo station by foot where has lots of nature. They have about 3000 trees in this park.

Their famous spot is water fountain. The water fountain is located at center of the park and it matches the view around the water fountain. If you want to go where you can see nature in Sendai, please visit!

5. Akiho otaki

“Akiho otaki” is where you can see beautiful waterfall. The side walk that goes to the waterfall is along the river, so you can walk enjoying watching the river.

“Akiho otaki” is 6m wide and 55m high. There are lots of nature around the waterfall too. If you go to Sendai, please visit!

6. Sasakama-kan

Do you know “Sasakama” which is famous food from Sendai? You can learn about Sasakama, make it and eat at Sasakama-kan. There are stores that sell sasakama, so you can eat good sasakama.

Also you can experience making sasakama which is popular to kids. This event is reserved only, so don’t forget to call them before you go. Please enjoy sasakama at sasakama-kan!

7. Sendai mangekyo museum

If you look through a tube, you can see beautiful design. That is what kaleidoscope is. They put paper and mirror inside the tube, you can enjoy the design when you turn it around.

“Sendai mangekyo museum” is where you can enjoy kaleidoscope. It is one of the art. Please enjoy!

8. Sendai asaichi

“Sendai asaichi” is a market where is located at Sendai station. It is called kitchen of Sendai, and it is always crowded with local people who want to get fresh and good food.

It is called asaichi which means morning market but most of the stores open from afternoon to evening. There are fish market and vegetable market too. Please visit!

9. Sendai uminomori aquarium

“Sendai uminomori aquarium” is an aquarium in Sendai. It is located at 15 minutes from Nakanosakae station by foot and you can meet many kinds of sea animals at this place. There are separated to some areas. You can see sea animals from Asia, Oceania, Europe, Africa, and America at world sea area.

You can meet sea animals that live in Japanese sea at Tohoku-no-umi area. You can enjoy dolphin show at Uminomori stadium. You won’t get tired even if you spend all day at this place. It is a good sightseeing spot!

10. Yagiyama Benyland

If you want to be active during the trip, we suggest you to go this place. “Yagiyama Benyland” is said one of the three biggest amusement park in Tohoku. They have about 30 rides. They have like roller coaster and merry go round.

They have tea cup ride too, so they have almost everything that basic amusement park has. This is a place where both adults and kids can enjoy. If you come to Sendai for sightseeing, please visit Yagiyama Benyland!

Let’s go to sightseeing spots in Sendai!

Today, we introduced where we would like you to go in Sendai, Top 10. Have you found the one you want to visit? Sendai is a big city in Tohoku, so there are lots of restaurants near the station. If you go to Sendai, please enjoy their food too! Let’s enjoy Sendai!

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Miyagi Prefecture Top Attractions

Discover the best of Miyagi in Tohoku

Miyagi Prefecture has always been a place of natural beauty; Sendai, the capital, is affectionately called the “City of Trees,” and the prefecture is known for its beautiful coastline and lush wilderness. Famous for its specialized cuisine, Miyagi is famous for both its seafood and agriculture selections, not to mention the famed gyutan. Miyagi lies on the northeastern part of Japan in Tohoku, the region directly north of Tokyo and below Hokkaido. While it was damaged by the 2011 Tohoku Earthquake, Miyagi has made a tremendous recovery, its splendor intact.

Here are the top things to do in Miyagi, in no particular order:

Matsushima Bay

Declared one of Japan's three most scenic viewpoints by the Japanese government, the beauty of Matsushima Bay is difficult to describe. More than 200 islands ( shima ) covered with pines ( matsu ) create an image so rich with symbolism it has left even the most famous Japanese poets at a loss for words. Several of the islands can be reached from Matsushima city along walking paths, and there are multiple sightseeing cruise options through the bay often connecting through to nearby Shiogama.

Jozenji-dori

Jozenji-dori is the most famous of Sendai's many tree-lined streets, a distinctive and symbolic walkway through the tree-filled city. The 700 meter long avenue is lined with large and beautiful zelkova trees and ends near the serene Nishikoen Park. The arching branches offer shade and benches for relaxation while the surrounding neighborhood provides numerous shopping opportunities and restaurants with local Sendai cuisine. The area is often alive with events and activities year round including illumination, music events, flea markets and much more. Be sure to visit the street jazz festival if you visit during autumn.

Naruko Onsen

This Hot Spring Village in Nothern Miyagi Prefecture is home to a variety of hot springs, surrounded by lush forests and mountains. With a history spanning over 1,000 years and over 400 hot spring options to choose from this town is the Onsen lover's dream come true. Naruko Onsen is also famous for the traditional craft of Kokeshi Dolls so be sure to make your own doll as a souvenir. The nearby Naruko Gorge offers some amazing views for those looking to step into the countryside.

Ungai Restaurant and Entsuin

Located in the Matsushima Bay area, the Ungai restaurant and Entsuin are connected locations that should be included in any visit to the area. Starting out at Ungai, lunch is served from 11:30 to 15:00 with course menu options that are sure to impress. Courses start from around 3,000 JPY per person and include a variety of exquisitely prepared dishes that provide a broad sample of local specialties. Inside Ungai is a beautiful and traditional experience, while the outside grounds of the connecting Entsuin impress with perfectly manicured rock gardens, rose gardens, a pond and more. The main hall of Entsuin is an impressive structure and the grounds can be covered in less than 30 minutes, perfect for a quick stroll after the meal. There are also a few interesting activity options such as the creation of prayer bead bracelets.

• Chonai-67 Matsushima, Miyagi District, Miyagi 981-0213
• 8:30 - 17:00 (Closed now)

Date Masamune Culture (Zuihoden, Cultural Museum)

A legendary warrior and leader, Date Masamune was the founder of Sendai and one of the most powerful feudal lords of the Edo Period. Masamune was an outstanding tactician and was famed as the "one-eyed dragon" for wearing a patch over his missing eye. There are numerous locations that celebrate his history including the Zuihoden Mausoleum complex and the Date Masamune Cultural Museum. In Sendai, Zuihoden is the burial site of the Masamune family and features ornate 16th century design with vivid colors and intricate woodwork. The Cultural Museum is located in Matsushima and retells Masamune's life story through 25 intricate wax doll scenes. Visitors can also dress up in full samurai armor and go through the museum, creating some unique photo opportunities.

• 23-2 Otamayashita, Aoba Ward, Sendai, Miyagi 980-0814
• 9:00 - 16:30 (Closed now)

A coastal city famous for Shiogama shrine, numerous fish markets and the most sushi restaurants per capita in all of Japan. Shiogama is connected to Matsushima through various sightseeing boat cruises so visitors can start or complete an island sightseeing cruise from Shiogama. Shiogama shrine is the oldest shrine in the area with a history of over 1200 years. The shrine grounds are large and visitors may want to take a taxi to the rear entrance rather than climb the 202 stone stairs! Needless to say, sushi is a must in Shiogama and if I had to recommend a single restaurant it would be Nagomi.

Okama Crater

Mount Zao is located on the border between Miyagi and Yamagata and is known as a popular winter sports destination. During the warmer months, visitors can venture to Okama crater and take in the spectacular views of the surrounding mountains. The teal-hued Okama ( cooking bowl ) lake is the main attraction and can not be approached directly, but is just as beautiful viewed from a distance. There is not too much civilization in the area, but you can find a visitor center and restaurant. There are also several small makeshift shrines along the path made of rocks and pebbles and a wooden shinto shrine with a torii gate.

• Zaoonsen, Yamagata, 990-2301

Zao Fox Village

This unique and tourist friendly destination located in the Zao mountains bordering Yamagata Prefecture hosts a village of free-roaming foxes. In addition to the six varieties of fox, Zao Fox Village contains 100 other species located on the premises including rabbits, goats and miniature horses. There are feeding areas, petting zoos and a large open area for the foxes with paths, small houses and a shrine. The foxes are very curious and will follow you around, but they are semi-wild so petting is not allowed.

• Kawarago-11-3 Fukuokayatsumiya, Shiroishi, Miyagi 989-0733

Shiroishi Castle

The main attraction of Shiroishi ( white stones ), this castle has been fully reconstructed to serve as a reminder of 16th century Japan. The castle was controlled by the retainers of Date Masamune, but was demolished during the Meiji restoration in the 19th century. The castle grounds are well maintained with trees, parks and a museum. The castle is perhaps most famous for the annual samurai festival held on the first Saturday of October which hosts choreographed re-enactments of samurai warfare with fully dressed sword battles, arrows flying through the air and acrobatic ninja performances.

Hungry? Check out Miyagi's top eats!

Miyagi: Food Guide

With blessings from both the land and sea, the prefecture is home to a delectable array of seafood and agricultural produce. Listed..

Getting there

Miyagi is easily accessible via train, bus and airplane with the faster options between one and two hours from Tokyo. Travelers will find no shortage of things to see, do, eat or experience in this coastal Prefecture.

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