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Arabian Travel Market opens in Dubai: What's new this year

Atm 2022 features 1,500 exhibitors, representatives from 158 global destinations.

A Staff Reporter

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Published: Mon 9 May 2022, 8:55 PM

The Arabian Travel Market (ATM) 2022, official opened today marking the start of the 29th edition of the Middle East’s largest travel and tourism exhibition.

Taking place at Dubai World Trade Centre from Monday 9 to Thursday May 12, this year’s event is more than 85% larger than ATM 2021 in terms of floorspace, with growth in every single region.

ATM 2022 features 1,500 exhibitors, representatives from 158 global destinations, and an anticipated 20,000 attendees. The live show will be followed by ATM Virtual, which will run from Tuesday 17 to Wednesday May 18.

Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, Chairman and Chief Executive of Emirates Airline and Group and Chairman of Dubai World said the emirate continues to strengthen its position at the forefront of global travel and tourism recovery by hosting global events that bring together decision-makers in the sector from across the region and the globe, contributing to worldwide efforts to open new growth horizons for the industry.

Dubai’s ability to provide a safe environment for both tourism and prominent global events over the past two years and its success in overcoming the repercussions of the recent worldwide health crisis have enabled it to welcome large numbers of visitors from all over the world.

"Dubai provides a unique model for sustainable development that not only promotes economic progress within the nation but also stimulates growth in the region and broader global markets. The Arabian Travel Market provides a vital platform for tourism and travel industry leaders in the Middle East and across the world to connect and network with each other and discover new opportunities for growth, collaboration and success,” he said.

Sheikh Ahmed bin Saeed was accompanied at the inauguration by His Excellency Helal Saeed Almarri, Director General of Dubai's Department of Economy and Tourism (DET); Vasyl Zhygalo, Portfolio Director, RX Global; Danielle Curtis, Exhibition Director Middle East, ATM; and a host of other VIPs who embarked on a tour of the show floor as the four-day event got underway in Dubai.

New this year is the ATM Draper-Aladdin Start-up Competition, which has generated a huge buzz since its launch. The initiative will see up to 15 travel, tourism, and hospitality innovators pitch for up to $500,000 of funding – not to mention the opportunity to compete for an additional $500,000 of investment as part of the hit TV show, Meet the Drapers.

• Arabian Travel Market set to open today
• Emaar Hospitality Group set to expand footprint across UAE, region

In addition, ATM 2022 will include in-depth buyer forums dedicated to India and Saudi Arabia; live interviews with aviation and hospitality experts; debates on the future of sports, city and responsible tourism; the ITIC-ATM Middle East Summit on tourism investment; digital influencer networking; best stand awards; and the return of ILTM Arabia, with its focus on the lucrative luxury travel market.

For the first time, the ARIVALDubai@ATM forum and the Global Business Travel Association (GBTA) will take place live in Dubai after joining remotely for ATM 2021.

ATM 2022 is part of Arabian Travel Week, a 10-day festival of travel and tourism events taking place in Dubai.

Those attending ATM in-person are encouraged to post using the hashtags #ImGoingtoATM and #ATMDubai.

ATM 2022 is held in conjunction with Dubai World Trade Centre and its strategic partners include Dubai's Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner and Emaar Hospitality Group as the Official Hotel Partner.

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• Exhibitions

Arabian Travel Market returns to Dubai with 1,500 exhibitors

• ATM 2022 to shine a spotlight on ‘The future of international travel and tourism’
• Arabian Travel Week events include ATM, ITIC, ARRIVAL Dubai, and ILTM Arabia
• ATM Draper-Aladdin Start-up Competition will see start-ups pitch for the US $500,000
• The show floor at ATM 2022 will be over 85% larger than at last year’s edition

Arabian Travel Market (ATM) 2022 is ready to welcome the world to the UAE from Monday 9 to Thursday 12 May, playing host to 1,500 exhibitors, representatives from 112 global destinations, and an anticipated 20,000 attendees. The live show will be followed by ATM Virtual, which will run from Tuesday 17 to Wednesday 18 May. 

Taking place at Dubai World Trade Centre (DWTC) in collaboration with Dubai’s Department of Economy and Tourism (DET), the 29th edition of ATM will form an essential part of the UAE’s annual Arabian Travel Week.

In keeping with this year’s theme of ‘The future of international travel and tourism’, ATM 2022 will feature a huge selection of sessions and events, enabling industry professionals from around the world to discuss current trends and explore long-term opportunities within the fields of travel, transportation, tourism, hospitality, events, attractions and more.

Kerry Prince, Chief Growth Officer, RX said: “Business travel expenditure in the Middle East is forecast to rise by 32% this year, according to the World Travel & Tourism Council (WTTC) and these figures underscore the positive sentiment, that we’ve experienced throughout the region.

“This naturally bodes well for yet another successful edition of ATM, providing a catalyst to put our industry firmly on the path to a robust and sustainable recovery, alongside our partners the DET and of course the DWTC.”

The show floor at this year’s edition will be over 85% larger than an ATM 2021. This growth is thanks to the expansion of several sectors- and region-specific zones, including Travel Tech (380%); hotels (71%); the Middle East (57%); Africa (56%); Asia (50%); and Europe (49%).

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) commented : “Dubai’s Department of Economy and Tourism is pleased to be part of this significant fixture in the global tourism calendar and is looking forward to discussing and exploring opportunities for sustainable growth, in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai to make Dubai the most visited destination and the best city in the world to live and work in. Since reopening to the global market in July 2020, Dubai has never looked back. We have been able to build on this momentum year on year, leading to a hugely successful Expo 2020 Dubai.  And ATM comes at a time when the rest of the world wants to be a part of this remarkable journey with Dubai. As the host city, we welcome our industry partners and travel and tourism professionals to this vibrant networking environment to share experiences, insights, and best practices to reinvigorate tourism growth in a post-pandemic world. With Dubai continuing to lead the recovery of the international business events sector, it is also important that we recognize the steadfast support of all our stakeholders and partners, which has helped further enhance the trust that international travelers have placed in the city as a global destination that is open, safe and accessible.”

Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said: “ATM 2022 will see a diverse range of industry leaders take to the stage, offering expert insights on trends, challenges, and opportunities from across our sector.

“Our opening session, for instance, which will be moderated by CNN’s Eleni Giokos, will feature Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing; Scott Livermore, Chief Economist at Oxford Economics; and Jochem-Jan Sleiffer, President – Middle East, Africa, and Turkey at Hilton.”

One of many show highlights, the revamped and rebranded ATM Travel Tech event, previously called Travel Forward, has undergone a year-on-year expansion of almost 400%. In addition to the latest travel technology products and services, the ATM Travel Tech Stage will host a series of seminars, debates, and presentations focused on the long-term trajectory of tourism in the Middle East.

The inaugural ATM Draper-Aladdin Start-up Competition, meanwhile, has generated significant buzz since its launch earlier this year. Held in conjunction with AladdinB2B and Draper Associates, the initiative will see 15 travel, tourism, and hospitality start-ups pitch for US$500,000 of funding – not to mention the opportunity to compete for an additional US$500,000 of investment as part of a hit TV show, Meet the Drapers.

“As a globally recognized tech hub, Dubai offers an unparalleled environment for entrepreneurs and start-ups working to drive advancements within travel, tourism, and hospitality,” said Curtis. “Indeed, the effective development and implementation of technology are essential to our industry’s day-to-day operations as well as its long-term sustainability and success.

“It’s for this reason that ATM 2022 is teaming up with AladdinB2B and Draper Associates. Together, we aim to help incubate a new generation of industry innovation,” she continued. “By capitalizing on the Middle East’s status as an innovation hub and taking advantage of the region’s ongoing start-up phenomenon, we believe ATM 2022 will act as a much-needed incubator for future tech and innovation.”

After joining ATM Virtual 2021, both the ARIVALDubai@ATM forum and the Global Business Travel Association (GBTA) will participate live in Dubai for the first time this year. With its focus on current and future trends for tour operators and attractions, ARIVALDubai@ATM will provide expert advice on growing business through marketing, technology, distribution, thought leadership, and executive-level connections. GBTA, meanwhile, will deliver the latest business travel content, research, and education to help drive the sector’s ongoing recovery and support longer-term growth in business travel.

ATM 2022 will include in-depth buyer forums dedicated to India and Saudi Arabia, enabling attendees to explore trends and potential opportunities within both key markets. The show floor will also feature live interviews with aviation and hospitality experts; debates on the future of sports, city, and responsible tourism; digital influencer networking; best stand awards; and the return of ILTM Arabia, with its focus on the lucrative luxury travel market.

Capitalizing on the upward trajectory of regional tourism investment, the ITIC-ATM Middle East Summit – hosted jointly by ATM and the International Tourism Investment Conference (ITIC) – will shine a spotlight on access to project finance in the post-Covid era. With speakers including Gerald Lawless, Director of ITIC and WTTC Ambassador; Hon. Edmund Bartlett, Jamaica’s Minister of Tourism; and Dr. Taleb Rifai, Chairman of ITIC and former Secretary-General of the UNWTO, this event will provide a timely opportunity for travel and tourism professionals to explore investment opportunities, discover new modes of financing, and network with peers from around the world.

“We are also looking forward to welcoming speakers from the World Travel & Tourism Council (WTTC), the Ministry of Tourism of Saudi Arabia, and Qatar Tourism, not to mention a broad selection of regional and international brands,” said Curtis. “This year’s edition will feature representatives from Etihad, SAUDIA, Qatar Airways, Royal Jordanian, Boeing, Emaar Hospitality Group, Radisson Hotel Group, and many more.”

Building on the success of ATM’s hybrid approach during the global pandemic, this year’s in-person event will be followed by the third installment of ATM Virtual, which will take place from Tuesday 17 to Wednesday 18 May 2022. This component will offer industry professionals the opportunity to showcase their destinations to a global audience of travel buyers and provide a platform for travel professionals to continue their all-important one-to-one meetings and view on-demand sessions conducted during the in-person show from the comfort of their homes and offices.

The upcoming edition of ATM will coincide with Arabian Travel Week, a festival of events dedicated to enabling travel professionals from all over the world to collaborate and shape the recovery of the Middle East travel industry through exhibitions, conferences, breakfast briefings, awards, product launches, and networking events.

In addition to ATM 2022, the ATM Draper-Aladdin Start-up Competition; ATM Travel Tech; ATM Virtual; ILTM Arabia; ARRIVAL Dubai; ITIC; GBTA business travel forums; buyer speed networking and influencer networking events; the Hotelier Awards 2022; and the Business Traveller Awards 2022 will all take place under the auspices of Arabian Travel Week 2022, which will run from Monday 9 to Thursday 19 May across Dubai.

The UAE remains one of the most Covid-secure countries on the planet, with consistently low case rates and robust measures to ensure tourists’ safety at every stage of their visit. Like its neighboring emirates, Dubai is committed to maintaining the highest hygiene and safety standards. 

ATM 2022’s strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner and Emaar Hospitality Group as the Official Hotel Partner.

Commenting on the ATM 2022 hybrid event, the show’s strategic partners said:

Adnan Kazim, Chief Commercial Officer, Emirates, said : “ As long-standing partners of this event, we’re excited to be back at ATM, in its biggest edition after the pandemic, and we’re proud that it’s coming back even better this year as the industry gathers again, reinforcing all of the signs of a positive outlook. We’re ready to engage with the travel industry with our latest and best products as we move forward with the recovery, and all collectively prepare to meet the pent-up demand for travel. At Emirates, our focuses remain on recovery – through rebuilding our network and capacity to pre-pandemic levels; helping the industry recover through close cooperation and meaningful partnerships, and investing for the future to position ourselves on an even stronger footing.”  

Mark Kirby, Head of Emaar Hospitality Group, added : “Dubai has maintained its iconic touristic appeal through a strategic and forward-thinking approach and thanks to collaborative platforms like the Arabian Travel Market, we can honor our region’s true potential. We are delighted to be the official hotel partner once again, as it brings immense value in terms of building long-term relationships as we work alongside key stakeholders to reshape the industry landscape. This year has seen a remarkable recovery in our industry, and we look forward to accelerating our success by catering to new hospitality trends and demands in this new era of hospitality and travel.”

If you are planning to attend ATM in person, please feel free to post using the hashtags #ATMDubai and #IamgoingtoATM.

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• Press Releases

Arabian Travel Market 2022 in Dubai attracts more than 23,000 visitors over four days

The 29th Arabian Travel Market (ATM) 2022 drew over 23,000 guests as industry professionals assembled at the Dubai World Trade Centre (DWTC) to exchange insights into the future of international travel and tourism.

As quoted by the Khaleej Times , Danielle Curtis, Exhibition Director ME for Arabian Travel Market, informed that ATM 2022 hosted 1,500 exhibitors and attendees from 150 different countries, with a motive to double the visitors numbers year on year.

Also read: Emirates customers will soon be able to choose seats and purchase duty-free items in the metaverse

He added that the given figures are impressive as lockdowns are still taking place in China and other destinations.

That's a wrap! 🎉 Thank you very much for being a part of the greatest and world's largest #travel trade event that happens to be #ATMDubai ! We'll have #ATMVirtual taking place on 17-18 May and it's not too late to secure your place! Register today ▶️ https://t.co/Y7tQyef1u8 pic.twitter.com/vh1o2HCDu2 — ATM Dubai (@ATMDubai) May 12, 2022

According to BNC Network research, the value of projects in the UAE and Saudi Arabia accounted for 90 per cent of all regional hospitality contracts awarded in 2021.

With Colliers International estimating that $4.5 billion in hotel building contracts would be issued in the GCC during 2022, industry experts convened on the ATM Global Stage for a panel discussion on the region's hospitality sector's future.

The four-day live event was kicked off by Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, Chairman and Chief Executive of Emirates Airline, and Group Chairman of Dubai World. The opening session of the show, moderated by CNN's Eleni Giokos, featured Issam Kazim, Chief Executive Officer of the Dubai Corporation for Tourism and Commerce Marketing; Scott Livermore, Chief Economist at Oxford Economics; Jochem-Jan Sleiffer, President – Middle East, Africa, and Turkey at Hilton; Bilal Kabbani, Industry Head – Travel and Tourism at Google; and Andrew Brown, Regional Director – Europe, Middle East, and Oceania at the World Travel (WTTC).

The final day concluded with the announcement of ATM 2022's 'Best Stand Design' and 'People's Choice Award' to SAUDIA for its futuristic and eye-catching idea.

🤩 LAST DAY at #ATMDubai could have never been as good without having all of you on board! Take a look at some of many beautiful moments we've captured on camera just a couple hours apart from saying our goodbyes! Can you spot yourself? 🙌 pic.twitter.com/ExGmEooC0P — ATM Dubai (@ATMDubai) May 12, 2022

While the Department of Culture and Tourism – Abu Dhabi, Jumeirah International, Ishraq International, and TBS/Vbooking were among the other creative stands that were awarded.

Curtis further added ATM 2022 has offered a crucial opportunity for the global travel and tourism sector to assemble in Dubai and discuss the industry's future. Innovation, sustainability, technology, and talent acquisition and retention will be the key to its long-term success, he said.

Also read: Saudia unveils new in-flight entertainment system during Arabian Travel Market 2022

Cover Image Source: Twitter

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Trending on Mashable

Arabian Travel Market 2022 kicks off in Dubai

- Ahmed bin Saeed: Dubai continues to be at the forefront of worldwide efforts to open new growth horizons for the global travel and tourism industry - Middle East’s largest travel and tourism exhibition features 1,500 exhibitors, representatives from 158 global destinations, and an anticipated 20,000 attendees - Taking place from 9 to 12 May, this year’s event is over 85% larger than ATM 2021 in terms of floorspace His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, Chairman and Chief Executive of Emirates Airline and Group and Chairman of Dubai World , today officially inaugurated Arabian Travel Market (ATM) 2022, marking the start of the 29th edition of the Middle East’s largest travel and tourism exhibition. His Highness Sheikh Ahmed bin Saeed said Dubai continues to strengthen its position at the forefront of global travel and tourism recovery by hosting global events that bring together decision-makers in the sector from across the region and the globe, contributing to worldwide efforts to open new growth horizons for the industry. Dubai’s ability to provide a safe environment for both tourism and prominent global events over the past two years and its success in overcoming the repercussions of the recent worldwide health crisis have enabled it to welcome large numbers of visitors from all over the world.

"Dubai provides a unique model for sustainable development that not only promotes economic progress within the nation but also stimulates growth in the region and broader global markets. The Arabian Travel Market provides a vital platform for tourism and travel industry leaders in the Middle East and across the world to connect and network with each other and discover new opportunities for growth, collaboration and success,” he said.

HH Sheikh Ahmed bin Saeed was accompanied at the inauguration by His Excellency Helal Saeed Almarri, Director General of Dubai's Department of Economy and Tourism (DET); Vasyl Zhygalo, Portfolio Director, RX Global; Danielle Curtis, Exhibition Director Middle East, ATM; and a host of other VIPs who embarked on a tour of the show floor as the four-day event got underway in Dubai.

Taking place from Monday 9 to Thursday 12 May, this year’s event is more than 85% larger than ATM 2021 in terms of floorspace, with growth in every single region. ATM 2022 features 1,500 exhibitors, representatives from 158 global destinations, and an anticipated 20,000 attendees. The live show will be followed by ATM Virtual, which will run from Tuesday 17 to Wednesday 18 May. Taking place at Dubai World Trade Centre (DWTC) in collaboration with DET, ATM 2022’s theme – ‘The future of international travel and tourism’ – will be reflected throughout the show. The ATM Global Stage and ATM Travel Tech Stage will host 40 conference sessions comprising 150 speakers.

New this year is the ATM Draper-Aladdin Start-up Competition , which has generated a huge buzz since its launch. The initiative will see up to 15 travel, tourism, and hospitality innovators pitch for up to $500,000 of funding – not to mention the opportunity to compete for an additional $500,000 of investment as part of the hit TV show, Meet the Drapers. In addition, ATM 2022 will include in-depth buyer forums dedicated to India and Saudi Arabia; live interviews with aviation and hospitality experts; debates on the future of sports, city and responsible tourism; the ITIC-ATM Middle East Summit on tourism investment; digital influencer networking; best stand awards; and the return of ILTM Arabia, with its focus on the lucrative luxury travel market. For the first time, the ARIVALDubai@ATM forum and the Global Business Travel Association (GBTA) will take place live in Dubai after joining remotely for ATM 2021. ATM 2022 is part of Arabian Travel Week, a 10-day festival of travel and tourism events taking place in Dubai. Those attending ATM in-person are encouraged to post using the hashtags #ImGoingtoATM and #ATMDubai. ATM 2022 is held in conjunction with Dubai World Trade Centre and its strategic partners include Dubai's Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner and Emaar Hospitality Group as the Official Hotel Partner. For more information on this year’s show, please visit wtm.com/atm/en-gb.html .

Written by HiDubai Newswire

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Travel News

Arabian Travel Market 2022 Is Officially Opened On An 85% Larger Scale

Last Updated: April 20, 2022

Arabian Travel Market (ATM)

After the world stood still for two years due to Covid-19, ATM 2022 is the harbinger of travel rebounding at a faster pace. The event reiterates the importance of travel, broadening the global market and introducing path-breaking ideas. It features 1500 exhibitors from over a hundred global destinations. Countries from Jamaica to Italy are looking forward to reviving their footfalls. The event is all set up to welcome an anticipated 20,000 attendees.

ATM is a one-stop platform for all travel leaders and big industrial giants in the Middle East and across the world to come together and discuss the future including technology and sustainability.

The theme for this year is ‘The future of international travel and tourism’, and what better place could be other than Dubai to celebrate it. Dubai remains at the forefront of global travel recovery as it continued providing a safe environment during such critical health crisis times.  Facing all the repercussions in the past two years, it stands as a manifestation of sustainable development.

The event will keep you on your toes as it is pumped up to host an incredible array of exciting sessions where they will unveil breathtaking technology, start-up pitches, mind-blowing strategies, exciting attractions and innovative travel trends.

It will also conduct the sensational ATM Draper-Aladdin Start-up Competition where 15 innovators from travel, tourism and hospitality, will pitch for a whopping $500,000 funding – and a further US$500,000 of investment.

ATM Virtual will run from May 17-18. Other highlights include ATM Global Stage and ATM Travel Tech Stage which will organize 40 conference sessions comprising 150 speakers.

ATM 2022 is a vital part of Arabian Travel Week, a 10-day mega festival. If you are attending the event in-person, don’t forget to use the hashtags  #ImGoingtoATM  and  #ATMDubai.

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Arabian travel market to welcome over 2,000 exhibitors, representatives from more than 150 countries and an expected 34,000 attendees to dubai.

In Arabian Travel Market , Arabian Travel Market , Press Releases .

• ATM’s 30 th edition to explore how the travel sector is ‘Working Towards Net Zero’
• Arabian Travel Week 2023 events include ATM, ILTM, GBTA sessions and more
• ATM 2023 sees 27% YoY rise in exhibitors, with growth across all show sectors
• Speaker line-up includes industry leaders such as Emirates’ Sir Tim Clark
• Milestone show will take place at Dubai World Trade Centre from 1-4 May 2023

Dubai, United Arab Emirates, 27 April 2023: Arabian Travel Market (ATM) 2023 is ready to welcome the global travel, tourism and hospitality community to the UAE from Monday 1 to Thursday 4 May. The 30 th edition of the show will host over 2,000 exhibitors, representatives from more than 150 countries and an anticipated 34,000 attendees.

Taking place at Dubai World Trade Centre (DWTC) in collaboration with the emirate’s Department of Economy and Tourism (DET), this year’s conference will once again form a central component of the UAE’s annual Arabian Travel Week.

In line with its theme, ‘ Working Towards Net Zero ’, ATM 2023 will provide a forum in which participants can forge new connections, share knowledge and showcase innovations with the potential to expedite the global travel sector’s journey towards decarbonisation.

Vasyl Zhygalo , Managing Director of RX Middle East and Portfolio Director of WTM, IBTM and RX, said: “Following the very successful WTM Africa and WTM Latin America earlier this spring it is great to now see the international travel community engage with Arabian Travel Market. We’ve seen a robust increase in exhibitor growth across all show areas and it’s exciting to be able to welcome back our Chinese colleagues after remaining covid restrictions were lifted in the region.”

“With sustainability an ever-increasing consideration for the travel industry, and indeed across the WTM and IBTM event portfolios, it’s never been more important for the sector to interact with ATM 2023’s theme, ‘Working Towards Net Zero’ and explore the vast array of business trends and opportunities showcased around this topic at the show.”

Danielle Curtis , Exhibition Director ME, Arabian Travel Market, added: “ATM 2023 will provide a platform for a diverse array of public and private-sector speakers, all of whom will offer expert insights into sustainable travel trends, responsible tourism and a host of other industry-critical issues.

“Our opening session , for instance, will see policymakers take to the ATM Global Stage for a ministerial debate on how travel can tackle the climate crisis,” Curtis continued. “Moderated by CNN’s Eleni Giokos, this panel will see His Excellency Abdulla Bin Touq Al Marri, UAE Minister of Economy; His Excellency Makram Mustafa Abdul Karim Al-Qaisi, Minister of Tourism and Antiquities, Jordan; His Excellency Minister of Tourism Eng. Walid Nassar, Minister of Tourism, Lebanon; and Sukit Mohanty, Chief of the UNDRR for Arab States; come together to explore the ways in which our industry is working towards net zero.”

Exhibitor participation in ATM 2023 has risen by 27% compared to last year’s event, with growth registered across all show sectors. These include regional upticks for the Middle East, representation for which will be 24% larger than in 2022, Europe (17% larger), Asia (15% larger) and Africa (8.5% larger). The event’s Travel Tech and hotels sectors have also witnessed sizeable year-on-year growth, expanding by 62% and 37.5%, respectively.

Chinese exhibitors and travel professionals are making a welcome return to ATM 2023, after the country lifted its Covid-related travel restrictions earlier this year. China became the world’s top source market in 2019, with 155 million tourists spending more than $250 billion overseas, and CNN predicts the nation’s outbound market will recover to around six million travellers per month by the summer of 2023.

Southeast Asia and India will feature prominently at this year’s event too. According to the Reserve Bank of India (RBI), Indian nationals spent a record $10 billion on overseas travel during the first nine months of 2022, an increase of nearly 43% compared to pre-Covid figures. Other estimates indicate the number of annual outbound journeys will reach more than 27 million by 2024, with a total value of over $42 billion.

Saudi Arabia will have a considerable presence at ATM 2023. The Kingdom registered more international arrivals than any other Arab nation during the first nine months of last year, welcoming more than 18 million visitors during this period, according to government data. Tourism spending in KSA hit $7.2bn in H1 2022.

To mark its 30 th edition, ATM will be unveiling a dedicated sustainability pledge that has been designed to reinforce RX’s commitment to the delivery of sustainable events through the use of environmentally friendly materials, the elimination of single-use plastics and other forward-thinking initiatives. In addition to setting out the show’s journey towards net zero, this pledge will be accompanied by a new playbook, which offers participants a framework within which to mitigate their environmental impact before, during and after the event.

His Excellency, Issam Kazim , CEO, Dubai Corporation for Tourism and Commerce Marketing, commented: “It is indeed fitting that this year’s ATM theme focusses on sustainability to build a better future for tourism. For us, this theme assumes even greater significance as 2023 is UAE’s Year of Sustainability and Dubai will be hosting COP28, the UN Climate Change Conference. Dubai has made significant strides in this area, with strategies to reduce carbon footprint and create a more environmentally conscious tourism industry, aligned with the ambition of our visionary leadership to make Dubai the best city in the world to visit, live, and work in. As momentum continues to accelerate across the global tourism and MICE segments, we welcome the pursuit of a more evolved, collaborative, inclusive and long-term approach to sustainable growth and practices for the industry.”

This year’s show will also feature the inaugural ‘ATM Sustainable Stand Award’, the results of which will be announced as part of the ATM 2023 Best Stand Awards. Entries will be judged according to an extensive range of sustainable criteria, including supplier choice, material usage, operational efficiency, and even what will happen to stands once the exhibition has concluded.

In addition to sustainability, the ATM Global Stage will host a variety of sessions focused on pivotal industry issues, including, but not limited to: hotels and hospitality; aviation and transport; meetings, incentives, conferences and exhibitions (MICE); business travel; investment; responsible tourism; workforce diversification; and emerging segments such as attractions, cruises, wellness and cultural tourism.

The upcoming edition will see the return of the ATM Travel Tech Stage, which will host discussions on how factors such as artificial intelligence, the metaverse, cryptocurrency and big data are impacting the travel sector, while showcasing cutting-edge innovations and solutions with the potential to drive the next generation of sustainable tourism.

ATM 2023 will also feature a Sustainability Hub for the first time in the show’s history. This space will offer a venue for sessions dedicated to the latest sustainable travel trends and innovations, while providing the backdrop for the ATM 2023 Start-up Competition – an event hosted by conference partner Plug and Play, which will see entrepreneurs go head-to-head in a ‘Sustainable Tech Pitch Battle’.

This year’s show will see the return of International Luxury Travel Market (ILTM) Arabia, which will explore trends and opportunities within the burgeoning field of high-end tourism. In terms of luxury travel priorities, 25% of those living in the UAE are looking for great entertainment, whereas 19% place the biggest emphasis on premium-quality accommodation when booking trips, according to market research published by YouGov.

There will also be sessions from the International Tourism & Investment Conference (ITIC), the International Congress and Convention Association (ICCA) and the Global Business Travel Association (GBTA).

With a wide array of other must-attend events on the agenda, including sessions focused on the key markets of India, China and the GCC, plus a new informal speed networking platform, ATM 2023 will offer something to suit every specialism and interest, not to mention unparalleled networking and knowledge-sharing opportunities.

Adnan Kazim , Chief Commercial Officer at Emirates, said: “As we celebrate 30 years of partnership and commitment at ATM, it’s remarkable to see this event’s evolution and growing prominence on the global stage. We are proud of the role we have played in the growth of ATM and strengthening its mindshare as an industry event, as well as the growth of our home city Dubai, which is at the forefront of global tourism. This year, Emirates will be showcasing our latest products, connecting with our industry partners as well as demonstrating our commitment to minimise our environmental impact and sustainable aviation practices.”

Haitham Mattar , Managing Director of IHG Hotels & Resorts, added: “As the official hotel partner for ATM 2023, we look forward to the events’ momentous 30 th edition. It is a fantastic opportunity to showcase our wide-ranging portfolio of hotels in the region, introduce new and upcoming hotels and delve further into our new ‘IHG One Rewards’ loyalty offering for both leisure and business travellers. Given the theme of this year’s event, “Working towards Net Zero,” we will also be showcasing our commitments to drive environmental and social change across our estate. Most importantly, we will be focussed on connecting with new and existing partners, suppliers and industry peers to ensure we facilitate greater, collective success for the hospitality sector at large.”

The 30 th edition of ATM will take place as part of Arabian Travel Week, a festival of events dedicated to enabling industry professionals from all over the world to collaborate and capitalise on market opportunities through exhibitions, conferences, breakfast briefings, awards, product launches and networking events.

In addition to ATM 2023, the ATM Start-up Competition, ATM Travel Tech, ILTM Arabia, GBTA Business Travel Forums, Buyer Speed Networking, the Influencer Networking Event, the Business Traveller Awards and Dubai Food Festival will all take place under the auspices of Arabian Travel Week 2023, which will run from Monday 1 May to Wednesday 10 May across Dubai.

ATM 2023’s strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner and Al Rais Travel as the Official DMC Partner.

Photo caption:

From left to right: Haitham Mattar, Managing Director, IHG Hotels & Resorts; HE Issam Kazim , CEO, Dubai Corporation for Tourism and Commerce Marketing, part of DET ; Vasyl Zhygalo , Managing Director, RX Middle East / Portfolio Director WTM and IBTM, RX ; Danielle Curtis, Exhibition Director for the Middle East, Arabian Travel Market; and Adnan Kazim, Chief Commercial Officer, Emirates.

If you are planning to attend ATM 2023, please feel free to post using the hashtag #ATMDubai.

To register for ATM 2023, go to https://www.wtm.com/atm/en-gb/enquire.html .

For more news about ATM, you can visit https://hub.wtm.com/category/press/atm-press-releases/ .

Join us at World Travel Market London

The market leading travel and tourism event brings the whole world together in London. Join us from 6–8 November 2023 at ExCeL London.

For more information, log on to wtm.com/atm/en-gb.html

About Arabian Travel Market (ATM) , now on its 30th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2022 attracted over 24,000 visitors and hosted over 31,000 participants, including 1,600 exhibitors and attendees from 151 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Last in-person event: Monday 1 to Thursday 4 May 2023, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html     

About Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2023. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ILTM Arabia, ARIVAL Dubai, Influencers’ events and activations, ITIC, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country forums. https://www.wtm.com/arabian-travel-week/en-gb.html      

About RX (Reed Exhibitions) RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

About RELX RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

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Find out all the practical information on how to get to and go around the Expo 2020 Dubai site.

Enjoy a truly memorable Expo experience for the entire family. Find out more about our range of services for families with infants and children.

Taste dishes from every corner of the world. Street food, haute cuisine, family friendly meals, sustainable dining and unique culinary journeys are just a handful of the options.

Know how long it takes to get to the next pavilion, find the closest restaurants, and find your way around the site with our Expo Map.

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Dubai World Trade Centre confirms 25 events for Q1 2022

Its exhibition season will kick off with Intersec which will be followed by other key events including Gulfood and World Art Dubai

The Dubai World Trade Centre (DWTC) is gearing up to host several international events in the first quarter of this year, including the world’s largest trade event for the food and beverage industry, Gulfood 2022.

The DWTC exhibition season will kick off with Intersec, the global emergency services, security and safety event, which will take place from January 16-18.

From January 24-27, DWTC will host  Arab Health, the largest gathering of healthcare and trade professionals in the MENA region. The 2022 edition of the event will welcome more than 3,500 exhibiting companies from 60 countries.

The UAE International Dental Conference & Arab Dental Exhibition, which enters its 26th year, will be hosted from February 1-3.

Meanwhile, Gulfood,  one of DWTC’s flagship events, is set to return from February 13-17. Other popular events that will be held during this quarter include Dubai Pharmaceuticals and Technologies Conference, which will be held from February 22-24.

Dubai Derma will be hosted from February 27-March 1. It is expected to feature 250 speakers, while global exhibitors will showcase the latest breakthrough developments in skincare and cosmetics.

Hosted under the patronage of the UAE Ministry of Energy and Infrastructure, Middle East Energy’s 47th edition will be held from March 7-9.

Also, from March 14-16, the 18th edition of Dubai International Humanitarian Aid & Development Conference & Exhibition will bring in more than 5,300 visitors and 640 participating brands from over 84 countries.

A headline event for the official Dubai Art Season, the seventh edition of World Art Dubai will return from March 16-19. Every year, World Art Dubai welcomes over 10,000 visitors from all five continents.

GISEC, the region’s most established networking and business platform for IT security, will be held from March 21-23.

DWTC’s Q1 calendar will also feature events such as Dubai International Horse Fair, Medlab, Breakbulk Middle East, Sleep Expo, Aircraft Interiors Middle East, iFX Expo, Middle East Foam & Polyurethane Expo, Affiliate World Global Dubai, Dubai International Wood & Wood Machinery Show, Custom Show Emirates 2022, Dubai Entertainment, Amusement and Leisure Expo, among others.

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Dubai's newest museum: How to visit the Wonder of Expo 2020 [Dubai Expo 2020 Museum]

Living in uae.

Relive the magic of Expo 2020, with free entry

Dubai: Calling all history buffs and innovation enthusiasts! There is a new museum in town and it is dedicated to the innovation and collaboration that marked the historic Expo 2020.

The Expo 2020 Dubai Museum is going to open on Saturday, May 18, coinciding with International Museum Day, and you can enjoy a free entry for the first two days.

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Here is all you need to know.

On May 18 and 19, visitors will be able to visit the museum for free, allowing you to immerse yourself in mixed-media exhibits and interactive content, on the innovations and ideas that shaped Expo 2020 Dubai. The museum's exhibits are specially designed to entertain and educate young visitors.

You will also get a chance to visit the three Story of Nations exhibitions during these days. The exhibits explore the various ways participating countries contributed to the Expo 2020 themes of opportunity, sustainability, and mobility. While many of the iconic objects have been shipped back to their respective countries, more than 80 original items are on display inside the exhibits including sculptures, artefacts, musical instruments, memorabilia and textiles.

More to explore

On May 18 and 19, you can also enjoy a 50 per cent discounts on other Expo 2020 Dubai attractions, including Alif, Terra, the Women's and Vision Pavilions, and the Garden in the Sky.

Normally, individual tickets cost Dh50 per person per pavilion, or you can buy a one-day ‘Attractions Pass’, for Dh120 which allows you to visit all of the pavilions below:

• Terra • Alif • Vision • Women’s • Three Stories of Nations exhibitions

What are the opening timings of the museum?

Daily from 10am – 6pm (Last entry 5:15pm)

Ticket prices

After the first two days, you will need to purchase tickets to enter the museum.

Tickets are priced at Dh50 and include access to the Story of Nations exhibits.

However, entry is free of charge for visitors under the age of three and People of Determination.

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15 Ambitious Megaprojects That Will Change Travel Forever

Posted: May 25, 2024 | Last updated: May 25, 2024

Spectacular structures

Fancy staying in a hotel that looks exactly like the Moon? Or how about going up a mile-high skyscraper? Or resting your head in a futuristic sky cruise far above the clouds? Although some of these outlandish designs are a long way from becoming reality, it’s certainly fascinating to take a peek and imagine what the future of travel could look like.

Feast your eyes on these awe-inspiring plans for hotels and attractions...

AI x Symbiotic architecture project

Bhatia was inspired by Hyperion, a 380-foot redwood tree in California, USA which is thought to be the world's tallest living tree. As well as this, he took inspiration from his work at the architecture firm Ant Studio, which focuses on optimizing natural light and ventilation to create more sustainable structures. Although there's no sign that the far-fetched designs will ever be built, Bhatia believes AI has "tremendous potential" in the designs of the future. 

Downtown Circle, Dubai, UAE

Dubai’s Burj Khalifa is the world’s tallest structure at 2,723 feet, but it could become even more spectacular if these plans by architecture firm ZNera Space ever come to fruition. They’ve designed a space-age ring to encircle the famous landmark, which would stand supported by five pillars 1,804 feet above street level and extend across an area more than 1.8 miles wide.

The sky-high idea was created to address problems surrounding traffic and congestion, as architects say the vertical pillars could be used as air purifiers to combat pollution. But it’s very unlikely that the ring will ever get made. Designers at the firm admit it’s probably implausible both practically and financially, saying that it was intended as a “conversation starter” which would “trigger people to rethink urban development.” 

This futuristic, high-concept hybrid of a plane and a hotel isn’t ever meant to land – 20 nuclear-powered engines will supposedly keep the luxury getaway permanently in the air. On the Sky Cruise more than 5,000 guests will be able to spend their time in gyms, swimming pools, restaurants, theaters and even a giant shopping mall. Passengers will board and leave the hotel while still airborne, and the plane will apparently fly autonomously.

Although it may look and sound incredible, the flying resort is a long way off. With our current technology, the gigantic hotel would have trouble taking off and would not be aerodynamic. Another issue is cost: with all the new technology needed and the added luxury, a stay on the Sky Cruise would be beyond inaccessible to most. But who knows what might be possible in a few decades…

Ciel Tower, Dubai, UAE

Set for completion in 2024, Ciel Tower will be the tallest hotel in the world at an eye-popping 1,199 feet. This gargantuan skyscraper, designed by London architecture firm NORR, will grace the glitzy Dubai Marina, with a glass observation deck providing sweeping views across the Palm Jumeirah and out towards the Arabian Gulf.

The mammoth building will house more than one thousand rooms and suites, while 82 floors will be taken up by a 984-foot atrium filled with vertically stacked gardens and terraces. There will also be a rooftop infinity pool and terrace, four restaurants and several bars. In March 2022, it was reported that construction had reached the half-way point, with the hotel expected to open sometime in 2024.

Water Discus Hotel, Dubai, UAE

If scuba diving is your thing, you might want to start saving for a stay at the Water Discus Hotel, which is slated for construction in Dubai, courtesy of Polish firm Deep Ocean Technology (DOT). It’s divided into two sections: a 10,764-square-foot discus submerged 32 feet underwater, plus an above-water discus with a floor area of around 16,146 square feet.

The above-water area has a restaurant and spa, but it’s under the surface that things get exciting. The hotel will be surrounded by coral reefs in tropical waters and has a dive center with an airlock system, allowing divers to swim directly in and out of the ocean. Bedrooms will have awesome ocean views and – in case you haven’t had your fill of aquatic adventures – there’s a gigantic swimming pool on the top deck.

Hyperloop Hotel

Designed by architecture student Brandan Siebrecht, who won the 2017 Radical Innovation Award for the idea, the ultra-futuristic Hyperloop Hotel is a hybrid between a hotel room and a high-speed train. It would use the Hyperloop transit system that’s currently being developed by Elon Musk to whizz guests between 13 US cities – all from the comfort of their very own pod. 

Inside, guests would have their own office, living room, bedroom and bathroom. When they reach their destination, the pod docks at a static hotel, and from there the only choice is whether to go out exploring or continue enjoying their one-of-a-kind room. It’s unlikely we’ll be seeing a Hyperloop Hotel anytime soon as the technology isn’t currently developed enough, though its designer believes the idea could be feasible in the coming decades. 

Pan Pacific Orchard, Singapore

This stunning new skyscraper is one of the few on our list that you can actually stay in. Located in the heart of Singapore’s shopping district, the high-concept hotel has four themed areas – based on forest, beach, garden and cloud – which is spread across its four distinct strata.

There are 347 rooms across 23 stories, plus a variety of amenities: a ‘water plaza,’ an indoor beach, several stylish bars and restaurants, and a 400-seat ballroom and events area in the Cloud Terrace. The hotel has a strong focus on sustainability too, with a roof covered in PV solar panels and plenty of green spaces both inside and out.

Svart, Norway

Not only is Svart gorgeous to look at, it’s also set to be a sustainable trailblazer. Perched beside the crystal-clear waters of Holandsfjorden in Norway’s Arctic Circle, the hotly anticipated resort will be energy-positive – meaning it’ll produce more energy than it uses. This will be partly achieved with in-built solar panels, which will absorb sunlight reflected off the nearby Svartisen glacier.

Set to open later in 2024, the hotel plans to go completely off-grid, supplying all its own electricity, providing all produce from its own farm and managing all waste on-site. Ultimately, the goal is to produce no waste at all. The hotel is architecturally impressive too, with a distinctive circular design which will harness solar energy at all times of year.

Natural History Museum, Abu Dhabi, UAE

Due to be completed at the end of 2025, Abu Dhabi’s Natural History Museum will be an exciting new addition to the city’s Saadiyat Cultural District. The flagship attraction will be a 38-foot Tyrannosaurus Rex fossil, nicknamed Stan, which was reportedly bought by the museum for $31.8m. 

Covering more than 37,600 square feet, the building comes courtesy of architecture firm Mecanoo and is designed to emulate natural rock formations. The geometric exterior is all curves and crags and will sport plenty of water features and natural vegetation to act as symbols of life in the desert. According to the chairman of Dubai’s tourism department, the museum’s overarching goal is to “tell the story of our universe through some of the most incredible natural wonders known to mankind."

MOON, Dubai, UAE

Offering an extraterrestrial experience right here on Earth, MOON is billed as a buzzy new addition to Dubai’s (already extremely extravagant) hotel scene. The plan, which is the brainchild of Canadian company Moon World Resorts, includes a 735-foot-tall sphere designed to look exactly like the Moon, while inside you’ll find a simulation of the lunar surface which allows guests to experience what it would be like on Earth’s only natural satellite.

Of course, it wouldn’t be a Dubai hotel without some extraordinary opulence. When it opens in 2027, the mixed-use building will contain a nightclub, a wellness center, hotel suites and shopping areas, as well as 300 private apartments available to buy. Designer Michael Henderson, who created the idea alongside business partner Sandra Matthews, described it as “a fully integrated, contemporary, luxurious destination resort” offering “space tourism for all."

Sky Mile Tower, Tokyo, Japan

The world's tallest building at present is Dubai's Burj Khalifa, but this mile-high skyscraper, if built, would be twice as large. The ambitious design, which comes courtesy of architecture firm Kohn Pedersen Fox and structural engineering firm Leslie E Robertson Associates, won't be setting records anytime soon, however – it's slated for completion in 2045. The building will feature different lobbies for retail, bars, restaurants, gyms and libraries as well as residential space for 55,000 people. It's part of a bigger initiative to build a futuristic city in the Tokyo Bay region.

Bugatti Residences, Dubai, UAE

This luxurious apartment building looks as if it belongs underwater, rather than standing above Business Bay, Dubai's answer to Manhattan. The futuristic design is luxury auto brand Bugatti's very first step into the world of residential architecture, which will be realized by Dubai-developer Binghatti. While the building's fluid lines are said to have been inspired by the French Riviera, its shiny curves are also reminiscent of one of Bugatti's opulent cars. 

The 42-story skyscraper will have 171 Riviera Mansion apartments and 11 Sky Mansion penthouses, as well as a rooftop pool, members club, a riviera-inspired beach and – as might be expected – two garage-to-penthouse car lifts plus a bespoke chauffeur service. Bugatti is far from the first car company to enter the world of architecture. Bentley is building a 61-story skyscraper in Miami, while Aston Martin launched its Automotive Galleries and Lairs service in 2019, which designs buildings to display a client's car collection. 

Ascensio space elevator

British architect Jordan William Hughes won the 2023 Jacques Rougerie International prize for this incredible design for an elevator that could seriously simplify space travel. Using existing research by engineers and physicists, Hughes' design would create a tether between an ocean-based 'spaceport' and a captured asteroid in geostationary orbit, according to  Dezeen . People and cargo could then shuttle between the two in small drones as an alternative to rockets, which Hughes believes are inefficient and environmentally damaging.

Hughes currently works as a concept artist at Foster + Partners and came up with the plan for Ascensio in his spare time. "My project aims to build upon all previous concepts to showcase the reality of what may be possible; a lightweight, movable space elevator that connects the ocean to the stars," he told Dezeen . "This would be a very expensive, very ambitious project and it's not something I'm expecting to be built in the next 10 years," Hughes told the BBC . "It's a bit fanciful today but I'm sure it will happen because this is the only way space travel and space exploration actually works and becomes efficient." 

Hub of Huts, Olang, Italy

This gravity-defying creation looks like a fantasy home, but it actually exists – and you can pay it a visit. The Hub of Huts was designed by Network of Architecture (NOA) back in 2022 for Hotel Hubertus, a wellbeing and ski retreat in the Dolomites. Having previously designed the hotel's extraordinary cantilevered outdoor swimming pool, NOA set about creating a structure that would "overturn horizons" resulting in an "effect of wonder" for the viewer, according to Lukas Rungg, architect in charge and NOA founder.

This breathtaking wellness area can accommodate 27 people and is accessed via a suspended walkway. The platform hovers 49 feet  above the ground and is supported by two pillars clad in larch logs, which complement the natural landscape. The upper floor houses two whirlpool baths, two panoramic showers and a changing room, while the lower floor has a soft sauna, Finnish sauna, a shower cabin and an ice mist shower, as well as a third outdoor pool. NOA calls the project "a floating outpost between heaven and earth."

Edersee, Germany

This incredible creation is another NOA design, this time a concept for an adaptable home. NOA was one of 20 architects chosen to design a prototype interpreting 'ways of living' for art exhibition Documenta Kassel 14 and this project, named Edersee, was their utopian offering. The hybrid home can be moved up or down to take up three different positions, while under the earth its green roof blends with the surrounding landscape, disappearing and protecting its inhabitants. At its highest position, 'in the trees' (pictured), Edersee sits among the tree crowns, giving sweeping views of nature and revealing a swimming lake below.

Inside, the open plan layout centers around a large patio. While NOA doesn't have plans to make this particular design a reality, the concept of a building that adapts to different situations and needs throughout the day, the season or the year feels like something we'll be seeing more of in the future as we develop new ways of living and working, and adapt to changes in climate. 

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Everything to Know About Dubai’s Complete Ban on All Single-Use Bags

Starting June 1, 2024, Dubai will enforce a ban on all single-use bags, regardless of material.

Photo: Unsplash

The ban on single-use bags is part of Dubai ‘s efforts to eliminate disposable items and promote a more sustainable, greener environment. According to Dubai Municipality, bags that are thinner than 57 micrometers, whether composed of paper, plastic, or recyclable materials will be banned. Specific exemptions will allow bags thicker than 58 micrometers and bags for wrapping poultry and bread to continue to be used.

This ban on single-use materials is an essential part of Dubai’s wider environmental plan and follows after efficient initiatives implemented in other UAE regions. For example, the Environment Agency – Abu Dhabi reports that since the ban on single-use plastic bags was enacted in June 2022, the usage of single-use plastic has fallen by 95% in the first year of the ban.

Dubai has outlined a plan for additional prohibitions in the upcoming years. On January 1, 2025, the ban will extend to single-use plastic items like stirrers, tablecloths, cups, styrofoam food containers, straws, and cotton swabs. The ban will also be applied to plastic cups, dinnerware, plates, and food containers by January 1, 2026. Penalties for non-compliance with the ban will be enforced, with fines beginning at AED 200. Repeated violations within a year will increase to a maximum of AED 2,000 hs. Customers are advised to notify the Dubai Department of Economy and Tourism of any non-compliant retailers.

  View this post on Instagram   A post shared by بلدية دبي (@dubaimunicipality)

The Dubai Municipality has released an awareness guide in both Arabic and English which will assist with the ban on single-use bags. According to the recommendations, recyclable bags are not permitted as they need to be recycled at specific facilities and, if disposed of in a landfill, can decompose into dangerous microplastics. The significance of this guide was made clear by Mohammed Alrayees, the head of Dubai Municipality’s Waste Strategy and Projects Department.

Dubai’s efforts represent a big step toward lowering plastic waste and encouraging its citizens to embrace more environmentally friendly habits. Residents are encouraged to review the Dubai Municipality’s online guide for additional in-depth information which offers answers to frequently asked questions for sustainable substitutes for single-use plastics.

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The 15 Most Popular Luxury Brands Online

Luxe Digital Titans—Personal luxury goods edition.

by Florine Eppe Beauloye Published on May 6, 2024

At Luxe Digital, we independently research, review, and recommend products we love and that we think you will love, too. Learn more about how we curate the best products for you .

With 33% of all luxury sales expected to occur online by 2030, the best luxury brands are competing to reach peak digital performances. They balance hyper-exclusive propositions for the wealthiest customers with more aspirational activations to capitalize on younger affluent generations.

When we unveiled Luxe Digital’s annual ranking of the most popular luxury brands online in 2018, little did I know that this global report would become a reference in the industry read by over 3.85 million people 🎉 —and counting.

$600B global sales of personal luxury goods by 2030.

So this year, we want to honor this authoritative ranking with a dedicated name to reflect its status in the industry. We’ve decided to call it Luxe Digital Titans , a ranking of the top 15 best brands reserved for the crème de la crème of the luxury industry.

Before we dive in, a short personal note: It takes significant time and resources for us to create this report. We want to keep it completely free and accessible to you and millions of other readers like you. If you find value in it, we would greatly appreciate it if you could share it with your friends and colleagues. Thanks for your support. 🤍

TL;DR: There are some significant twists and shifts in the 2024 edition of our ranking. A few brands are out of favor, while some are making a triumphant comeback.

• The top 5 brands continue to dominate the share of search interest, capturing a staggering 50.6% of the affluent consumers’ attention online.
• Traffic to luxury brands’ websites grew modestly in 2024, indicating a normalization of growth .
• 20% of the brands on our list are in the hard luxury segment (versus 27% in 2023).
• Luxury groups LVMH and Kering own a third of the brands on our list.

Dive deeper: Explore the key takeaways for 2024 in our summary at the end of this article.

For this ranking, we exclusively list brands in the luxury fashion , beauty , and “hard luxury” industries ( jewelry and watches ). We have a separate report for the best luxury car brands .

33% of global luxury sales will take place online by 2030.

Every luxury brand on our list is enjoying significant customer attention. They each drive substantial online conversations across social media channels and search. They are at the center of what matters to modern affluent consumers.

In this report, you will discover:

• Who are the most talked about and sought-after luxury brands online.
• What the top brands do differently, including digital initiatives and successful new product launches.
• How the shifts in creative directors at the helms of the world’s most popular luxury brands shake up the rankings.
• And other mind-blowing facts and stats you should know 👀

How do we estimate the online popularity of a luxury brand? We take into account a combination of brand value, search share of voice, and social media conversations to create this list. You can read more details about our methodology and data sources at the end of this article.

The 15 most popular luxury brands online in 2024

The world’s most popular luxury brands champion craftsmanship, community, and cultural relevance. You can use the list below to jump straight to a particular brand.

Luxe Digital Titans

Questions? See our methodology , definitions , and sources at the end of this article.

Winning the Digital d’Or 🏆

LVMH’s second-largest brand, Christian Dior, or Dior for short, tops our list of the most popular luxury brands online in 2024, comfortably extending its leadership for the second time in a row with 13.1% of the total search interest .

With LVMH owner Bernard Arnault’s eldest daughter, Delphine Arnault , as CEO, and Maria Grazia Chiuri’s creative take on women’s ready-to-wear and haute couture, Dior continues to win over affluent consumers with its perfect balance of timeless modernity and heritage references. 

Product-wise, the luxury brand benefits from the success of its iconic Dior handbags , high jewelry (created by Victoire de Castellan), and the popularity of its beauty category. 

As it turns out, global success has a smell —Dior Sauvage is once again the world’s bestselling men’s fragrance . While women’s iconic perfumes Miss Dior and J’Adore are long-time favorites and continue to evolve with successful new iterations such as Miss Dior Blooming Bouquet, J’Adore Parfum d’Eau, and Francis Kurkdjian’s latest creation, L’Or de J’adore. Dior also launched a new upmarket scent, Dioriviera, while La Collection Privée Christian Dior’s star fragrance, Gris Dior, continues to perform well.

Dior’s makeup (notably Dior Addict) and skincare (Prestige range and the new travel-friendly Dior Le Baume) are also strong revenue contributors for the French luxury brand.

🤔 Did you know? LVMH exported more designer handbags and perfumes than France did Camembert and wine in 2023 (4% of all French exports versus 3.2 % for the country’s famed agricultural sector). — Adrienne Klasa, The Financial Times

With its large network of directly operated stores, fully controlled e-commerce distribution, new Dior spas, live streaming, and a solid social media presence, Dior connects more directly with its customers—and well beyond fashion circles . 

Dior posts 253 times per month on average across the four social channels considered for our ranking, more than double the average frequency of all the other brands on our list (120 times per month). Dior’s social media dominance is further exemplified by its ability to generate the highest absolute number of engagements , particularly on Instagram, with over 119 million shares, likes, and comments across channels compared to an average of 26 million for the other brands on our list.

Forging ties with cultures and craftsmanship across geographies—from runway spectacles in far-flung locales to museum exhibitions, from artist collaborations and celebrity partnerships (like K-pop artists Blackpink’s Jisoo , BTS’ Jimin , and actor Robert Pattinson ) to new prints (looking at you, Plan de Paris)—the historic French Maison shines in visibility and more importantly in desirability.

When searching for Dior online, people most often look for the following products:

• Dior handbags
• Dior saddle bag
• Dior homme intense
• Dior Sauvage
• Christian Dior sandals
• Dior makeup
• Dior sneakers

Shop Dior online .

The turnaround is hard to pull off for the Master of the Metaverse .

Gucci—which accounted for half (50.5 % to be exact) of parent company Kering’s revenues in 2023—is in the middle of a tougher-than-expected turnaround.

After dominating the top of our ranking for several years, Gucci lost its place to Dior last year and has yet to regain it. The Italian fashion house suffered from the most significant year-over-year decline in its share of online search interest , dropping from 13.8% in 2023 to 10.7% in 2024. While still very respectable, it’s now just 0.1 percentage point above Chanel. This is the closest these two brands have ever been and the lowest Gucci has ever been after dominating Luxe Digital Titans ’ ranking, with 17.52% of search interest in 2020.

Traffic to Gucci’s website has dropped -9.28% year-over-year, and the luxury brand’s social media audience only grew by 1.75% over the same period.

Gucci targets younger, fashion-forward, aspirational shoppers who are more vulnerable to economic pressures at the expense of older, upmarket customers. The brand’s strategy was hugely successful until it wasn’t.

With the appointment of Sabato De Sarno as Gucci’s creative director in 2023, a shift towards a more minimalist aesthetic is unfolding, contrasting with Alessandro Michele’s maximalist vision. Gucci Ancora, De Sarno’s debut collection, successfully hit the stores in February 2024, sparking intrigue about its potential to appeal to higher-end luxury clientele and revive the fortunes of Kering’s star brand.

Gucci’s ventures into the Metaverse, its efforts to bring its heritage to Web3 through virtual fashion shows and digital exhibitions (like Gucci Cosmos Land), and its exploration of generative AI art through online auctions (collaborations with Christie’s 3.0) are testament to the brand’s unwavering commitment to digital innovation, inspiring a sense of anticipation for its future.

The Florentine fashion house continues optimizing its store network (538 directly operated stores as of December 31, 2023) to support its brand elevation strategy, increase its visibility in the best locations, and give the wealthiest shoppers a more exclusive experience.

Gucci also continues to embrace a more sustainable supply chain, notably with the launch of its Circular Hub, the first hub for circular luxury in Italy (February 2023), and its first vegan handbag , the Horsebit 1955 in the House’s Demetra fabric (November 2023). 

When searching for Gucci online, people most often look for the following products:

• Gucci slides
• Gucci sandals
• Gucci shoes
• Gucci loafers
• Gucci sunglasses
• Gucci purse
• Gucci sneakers

Shop Gucci online .

The Grande Dame of social media is the eternal third wheel.

One of the last digital holdouts in luxury fashion, Chanel is famous for refusing to sell its clothes and handbags online. In February 2024, Chanel won a six-year lawsuit against NYC reseller What Goes Around Comes Around—talk about being brand protective.

As the famous brand behind the “ little black dress ” and Chanel No. 5 perfume , the historic luxury French Maison shines as the world’s largest social luxury brand , boasting 99.1 million social media followers—the largest cross-channel following of any brand on this list.

Chanel, privately owned by billionaire brothers Alain and Gerard Wertheimer , continues its brand elevation and exclusivity drive by rolling out appointment-only Salons Privés in Asia, Europe, and the US and more dedicated spaces for its Chanel & Moi sustainability program, which offers after-sales services, including restoration and repair.

The 2024 high-profile advertising campaign featuring Brad Pitt and Penélope Cruz confirms a stronger focus on Chanel’s most iconic handbags —particularly its Classic Flap Bag (which has seen regular price increases over the years and waiting lists for certain styles).

Chanel is also tapping into the booming jewelry category, notably launching its first store in the United States dedicated solely to watches and fine jewelry on New York’s Fifth Avenue.

Following Chanel’s recent executive departures, we’re curious to see how the legacy luxury brand addresses changing market dynamics.

When searching for Chanel online, people most often look for the following products:

• Chanel earrings
• Chanel shoes
• Chanel sandals
• Chanel sneakers
• Chanel purse
• Bleu de Chanel
• Chanel necklace
• Chanel sunglasses
• Chanel wallet

Shop Chanel online .

The French icon defies the luxury slowdown.

Immediately below the podium, we find French fashion and leather goods house Hermès, which is still mostly owned by the founder’s descendants. The brand recorded $14.3 billion in revenue in 2023 (up 21% at constant exchange rates from 2022) and an above-expectations surge (up 17%) in 2024 first-quarter sales, underlining robust demand for ultra-luxury and an upturn in Asia’s demand for the brand. Notable milestones include new store openings in China, pointing to the luxury brand’s strategic retail growth in the country.

The desirability of Hermès’ timeless classic handbags —often regarded as investment pieces with a robust resale value that can surpass the initial retail price—remains unwavering. Despite successive price increases, wealthy shoppers continue to covet the notoriously hard-to-acquire Birkins (which recently became the subject of an antitrust lawsuit) and Kellys .

The passing of style icon Jane Birkin in July 2023 further fueled interest in the Birkin. And with Hermès’ most exclusive bag turning 40 and fabulous this year, its desirability is set to remain as strong as ever.

Since 1837, the storied leather house Hermès has remained faithful to its artisan model. In 2023, Hermès inaugurated two sustainable leather goods workshops (notably awarded France’s highest environmental labeling —the E4C2), with more in the pipeline to reinforce production capacities.

If limited editions of Rouge Hermès are on everyone’s lips, all eyes are turning to Hermès Le Regard , the brand’s new makeup collection . Hermès also benefits from the success of its fragrances: Terre d’Hermès, the Jardins collection, and Twilly d’Hermès.

It is also worth mentioning that Hermès Horloger, the brand’s watch division, clocked in a growth of 23% YoY at constant rates in 2023. The launch of the new Cut model, Hermès’ first mechanical women’s watch line, is another tick in the right direction.

Surprisingly, Hermès’ presence on social media remains very modest. With just 18.2 million social media followers, the luxury brand is second to last on our 2024 ranking by audience. Hermès is also the brand that’s the least active on social media amongst its peers, with just 381 posts per year on average across all channels. 

Hermès surprised us all and sparked discussions with its Shanghai Reprised Men’s Spring 2024 Runway Show (its first major post-pandemic event in China). The show featured a diverse cast of local talents, from Olympic athlete Wu Dajing to Michelin-starred chef Jason Liu .

When searching for Hermès online, people most often look for the following products:

• Hermès Birkin bag
• Hermès scarf
• Hermès blanket
• Hermès bracelet
• Hermès belt
• Hermès Chypre sandals
• Hermès Kelly
• Hermès necklace
• Hermès card holder

Shop Hermès online .

5. Louis Vuitton

Art and affluence on the A-list.

LVMH’s flagship brand continues to anchor its growth in the reinvention of iconic product lines, its dialogue with art and artists (with notable exhibitions like LV Dream and La Malle Courrier), and headline-grabbing destination shows.

The French luxury brand attracts more monthly visits to its website (15.6 million) than any other brand on our list. Louis Vuitton also added the highest number of new followers (7 million). Yet, Louis Vuitton falls down one spot on our ranking, losing 1.3 percentage points in the share of online search interest year over year.

The appointment of multi-talented American artist Pharrell Williams as Creative Director of Menswear has sparked excitement and anticipation. This fusion of luxury fashion and entertainment promises social sparkles and a generous sprinkle of A-listers .

Pharrell’s first fashion show garnered over 1.1 billion views across social platforms, and his Millionaire Speedy bag went viral upon launch in November 2023. The bag’s $1,000,000 price tag and sold-on-invitation-only exclusivity most certainly helped. 

Meanwhile, the continued exceptional creative momentum of Nicolas Ghesquière , whose contract was renewed for a further five years, is elevating the desirability of LV’s womenswear collections. 

In a bold move, Louis Vuitton ventured into the Metaverse with the viral launch in June 2023 of its $42,000 phygital trunk , combining a physical product and a digital collectible. The innovative approach continues with phygital drops exclusively for owners of a VIA Treasure Trunk NFT . (Sorry, Pharell’s Phygital $8,500 LV Varsity Jacket from the FW24 collection isn’t for everyone—and I am not even talking about the price 😅.)

In January 2024, the French Maison diversified further with the launch of Les Gastons Vuitton , the brand’s first fine jewelry collection for men .

When searching for Louis Vuitton online, people most often look for the following products:

• Louis Vuitton bag
• Louis Vuitton purse
• Louis Vuitton shoes
• Louis Vuitton crossbody
• Louis Vuitton belt
• Louis Vuitton wallet
• Louis Vuitton sunglasses
• Louis Vuitton sandals
• Louis Vuitton perfume
• Louis Vuitton pochette

Shop Louis Vuitton online .

The Crown of hard luxury.

How predictable: In 2024, Rolex remains the most sought-after luxury watch brand online, outperforming all other brands in the ‘hard luxury’ category.

As a private, technically non-profit company , Rolex achieved a significant milestone in 2023, generating an estimated* record sales revenue of 10.1 billion CHF ($11.5 billion USD), well above all the other luxury watch brands . To put that number in perspective, that’s more than its top five competitors— Cartier , Omega , Audemars Piguet , Patek Philippe , and Richard Mille— combined .

*Swiss watch companies do not directly provide actual sales numbers. Nevertheless, that’s pretty impressive for a brand that sells just one product – watches.

Rolex alone—excluding subsidiary Tudor — commands nearly a third of the Swiss watch market (30.3%, to be precise, for those who keep a record).

Of particular interest this year is the efforts by the Swiss luxury watch brand to grow its social media presence. Rolex grew its social channels by 12.9% year over year, topping our ranking. Unfortunately, this follower growth doesn’t seem to affect engagement with the brand on social platforms positively. Rolex is indeed towards the bottom of our ranking in terms of social engagement rate, with just 3.8% . The brand is also one of the least active in terms of average posts per year, with just 816 posts across all channels.

The sustained appeal of Rolex’s core collections, the growing availability of its steel watches, and the constantly increasing resale value of vintage Rolex watches are fueling interest in the Geneva-based brand and generating online conversations. Luxury watches—over 3,000 Swiss francs ($3,317 USD)—generated 92% of the overall sector’s growth, as The Federation of the Swiss Watch Industry reported. 

Product-wise, after a year of exotic watches by Rolex standards, the Crown of Swiss luxury watches returns to its classic design language for Watches and Wonders 2024, with subtle updates to its popular models.

Especially noteworthy for a brand that does not offer e-commerce options, Rolex continues to roll out its Certified Pre-Owned program across Europe and the United States after an initial launch in Switzerland in November 2022. 

When searching for Rolex online, people most often look for the following products:

• Rolex Submariner
• Rolex Explorer
• Rolex Oyster Perpetual
• Rolex Daytona
• Rolex Datejust
• Rolex Sky-Dweller
• Women’s Rolex
• Rolex GMT Master Ii
• Rolex Air King
• Rolex Day Date

Shop Rolex online .

The upward trajectory continues.

Following a strategic shift upmarket and building on outstanding creative momentum led by Miuccia Prada and Raf Simons, Prada continues to demonstrate growing brand desirability. Retail sales grew 12.1% in 2023, while the performance for the first quarter of 2024 is above market (+7% yoy).

Prada’s active presence on social media, with an impressive 2,257 posts over the past 12 months, has positioned it as the third most active brand on our list , surpassing Gucci and trailing only Dior and Louis Vuitton. This level of engagement is a clear indicator of Prada’s relevance and appeal.

Prada’s success is underscored by its unique and well-balanced product category mix. 

Prada continues to enrich the leather goods category with novelties like the new Buckle Bag, first introduced for SS24, and the ongoing reinterpretation of Prada’s iconic bags . 

Prada’s commitment to sustainability is not a passing trend but a deeply ingrained core value. The launch of the 2024 Re-Nylon collection, crafted from upcycled plastic waste and featuring renowned British actors-turned-activists Emma Watson and Benedict Cumberbatch , is a powerful testament to this commitment.

Exclusive collaborations were also well-received, like the “Adidas Football for Prada” collection and the groundbreaking partnership with Axiom Space on NASA’s lunar spacesuits for the Artemis III mission. 

Given the success of Prada’s fragrance line (Prada Paradoxe perfume quickly took social media by scented storm when it launched in 2022), it is not surprising that Prada—via its licensing partnership with L’Oréal Luxe—added two new (inclusive and refillable) beauty categories, namely Prada Skin (skincare) and Prada Color (makeup) this year. 

Successful live events traveling across global destinations (including Prada Extends and Prada Mode), the opening of the Pradasphere II exhibition in Shanghai, and Prada Caffè pop-ups have not only been popular among fashion enthusiasts but have also significantly contributed to boosting brand visibility and interest globally. 

The allure of Prada is further enhanced by its buzzy front rows, star-studded advertising campaigns, and viral items. (I can still picture Sofia Richie Grainge’s poplin Prada shirt dress and White Raffia Tote Bag on that romantic Maldives honeymoon).

When searching for Prada online, people most often look for the following products:

• Prada sunglasses
• Prada shoes
• Prada bucket hat
• Prada purse
• Prada necklace
• Prada Paradoxe
• Prada sandals
• Prada backpack
• Prada sneakers

Shop Prada online .

8. Tiffany & Co.

Steadying the (shining) ship.

Since its acquisition by LVMH in 2021 (the largest luxury acquisition to date), Tiffany & Co. is renewing its luster . 

Following Tiffany & Co.’s high-profile reopening of The Landmark, its iconic flagship on NYC’s Fifth Avenue, in the Spring of 2023, the LVMH-owned luxury jewelry brand continues to modernize its retail footprint, rolling out its aesthetic retail concept at prominent locations, including the Dubai Mall, Tokyo Omotesando, and Palo Alto, California.

The company’s upgrade extended to its historic homewares division with the appointment of its first-ever artistic director of Tiffany Home in March 2023.

Tiffany continues to endear a broad consumer base, both generationally and geographically, with celebrity campaigns and star-studded events, headline-grabbing rare gemstone acquisitions (Tiffany & Co. announced in July 2023 that it had acquired a rare Muzo Emerald of over 10 carats ), and limited-edition collaborations (like Rimowa x Tiffany diamond-inspired luggage collection or the T1 bracelet and bust with contemporary artist Daniel Arsham ).

The brand’s robust omnichannel strategy, focus on high-end jewelry, and commitment to sustainability all support its upmarket momentum .

Tiffany & Co. is particularly good at creating shareable content for social media. The luxury jewelry brand is the third most viral brand on our list , after Louis Vuitton and Dior, with nearly 858,000 posts reshared by its followers.

When searching for Tiffany online, people most often look for the following products:

• Tiffany engagement rings
• Tiffany tennis bracelet
• Tiffany wedding rings
• Tiffany necklace
• Tiffany diamond necklace
• Tiffany bracelets
• Tiffany Blue Box Cafe reservations
• Tiffany e-store
• Tiffany earrings

Shop Tiffany online .

9. Ralph Lauren

What a comeback!

In a remarkable resurgence, Ralph Lauren is once again embodying the American dream, this time with a bit of star power from Taylor Swift . Who could forget that TIME’s 2023 Person of the Year was dressed in Ralph Lauren?

The American fashion house is welcomed back on our list as the fastest-rising luxury brand of 2024 , rocketing seven spots up the charts and landing at #9.

Traffic to Ralph Lauren’s website is also solid, placing the brand fourth on our list, just after Louis Vuitton, Dior, and Chanel, thus punching much higher than its share of search interest would suggest.

By staying true to its “classic preppy roots, but adopting a more modern and agile retail approach” (read: strategic focus on its brand website and physical stores), Ralph Lauren’s brand elevation seems to be paying off.

The brand’s naturally low-key yet high-end, iconic products continue to perform well. Known for its timeless, understated fashion (from Oxford shirts to mesh polos and cashmere sweaters), Ralph Lauren capitalizes on the growing quiet luxury and old money trend.

The brand also continues to explore the opportunities of Web3 and phygical retail environments. In August 2023, Ralph Lauren unveiled the ‘888 House’—its first virtual store created using Computer-Generated Imagery (CGI) technology —to coincide with the launch of its new handbag collection, the RL 888. The brand also ventured into the Metaverse by launching a new branded in-game experience (“Race to Greatness,” a digital island within the virtual world of the popular online video game Fortnite) and phygital boot drop, showing that it is not afraid to experiment with new technologies and retail formats.

Ralph Lauren’s success in China is a local triumph and a testament to its global appeal. The brand’s highly successful Singles’ Day activations and collaboration with Chinese KOL Mr. Bags are clear indicators of its strong foothold in the Chinese market and its ability to resonate with consumers worldwide.

The recent partnership (effective April 2024) with Haworth—the parent company of BoConcept, Cappellini, and more—will expand Ralph Lauren Home’s production and distribution.

And a quick check on #dressinglikeapolobear hashtag on TikTok will confirm that Ralph Lauren is indeed riding the growth wave. 

When searching for Ralph Lauren online, people most often look for the following products:

• Ralph Lauren polo
• Ralph Lauren sweater
• Ralph Lauren perfume
• Ralph Lauren Purple Label
• Ralph Lauren home
• Ralph Lauren American flag sweater
• Ralph Lauren kids
• Ralph Lauren dresses
• Ralph Lauren hoodie
• Ralph Lauren bear sweater

Shop Ralph Lauren online .

10. Versace

Reaching for the stars isn’t enough.

Versace, a symbol of Italian elegance and extravagance, leverages its star power (including notable instances of celebrity red-carpet dressing moments), a resurgence in archival interest (in line with the nostalgia trend), and Chief Creative Officer Donatella’s enduring icon status to expand its reach and foster online engagement.

Versace’s social media presence may not be as prolific as its peers (Versace ranks 11th in average posts per year, with 975 posts over the past 12 months across all its social media channels). Still, the brand is very good at driving engagement , with each post garnering over 30,000 likes, comments, and reshares on average.

The brand’s exclusive celebrity endorsements and collaborations contribute to Versace’s enduring appeal amongst extended affluent fanbases.

Beyoncé sang praises to the brand, wearing vintage Versace at the iHeartRadio Music Awards 2024. The launch of La Vacanza (meaning ‘holiday’ in Italian), a collaborative collection co-designed by Donatella Versace and Grammy award-winning singer and long-time muse for Versace Dua Lipa in May 2023, was music to our ears. 

The brand also looked to the East for more influences, naming K-Pop stars Hyunjin and Ningning, and Chinese actress Rosy Zhao as global ambassadors of Versace.

Taking branded experiences to the next level, Versace’s foray into the hospitality industry in Asia with the unveiling of Palazzo Versace Macau (its second fashion-branded hotel following Palazzo Versace Dubai) in March 2024 marks a significant milestone in the brand’s diversification strategy. This move not only expands the brand’s portfolio but also provides a unique opportunity to immerse people in the opulent Italian world of Versace.

In contrast with many luxury brands whispering quiet luxury, Versace boldly makes a statement . But as it appears, the brand knows how to do that while remaining timeless. Versace launched Icons , a curated collection of classic wardrobe essentials to build a capsule wardrobe . Following his celebrated Oscar win, ‘Oppenheimer’ actor Cillian Murphy was announced as Versace’s new male Icon.

Big picture: Founded by Gianni Versace in 1978, the brand is currently owned by the American group Capri Holdings. However, with a potential luxury merger with Tapestry (which owns Coach, Kate Spade, and Stuart Weitzman), it will be interesting to see how the expanded American luxury group intends to compete with the European industry giants.

When searching for Versace online, people most often look for the following products:

• Versace eros
• Versace Dylan blue
• Versace bright crystal
• Versace sunglasses
• Versace robe
• Versace Eros flame
• Versace pour homme
• Versace glasses
• Versace shoes
• Versace bag

Shop Versace online .

Bringing its A-game.

Armani moves up the rankings to #11 , rising four positions.

Interestingly, the Italian fashion house seems to have prioritized driving organic traffic growth to its website over social media this year. Armani saw the highest website traffic growth in 2024 , adding 18% more visitors to its brand website. However, the Italian house only grew its social media audience by 0.9% this year. It also ranks last on our list for engagement rate.

Nevertheless, Giorgio Armani was a clear winner at the 2024 award shows, dressing everyone from Zendaya to Martin Scorsese , Selena Gomez , and Leonardo DiCaprio . The Crown’s actress Elizabeth Debicki —who won the 2024 SAG Award in an Armani Privé dress—also did not go unnoticed. Celebrity red-carpet moments generate golden numbers in media value and revenue. 

Known for its timeless silhouettes, artisanal craft, and neutral tones, Armani remains on trend with its quintessential quiet luxury vibes. 

Released in May 2023, Giorgio Armani’s autobiography Per Amore—Italian for ‘with love’—gives insights into the life and philosophies of the nearly 90-year-old fashion icon . 

The new Armani branded project on the Palm Jumeirah, Dubai, has been one of the most anticipated off-plan residential launches.

In February 2024, Armani is flying high with a new partnership with Etihad, rolling out luxury amenities and fashionable loungewear for the UAE airlines’ Business and First-Class guests. 

Giorgio Armani has kept his eponymous high-end Italian House independent since its foundation in 1975.

When searching for Armani online, people most often look for the following products:

• Armani Exchange
• Giorgio Armani
• Armani Code
• Emporio Armani
• Armani beauty
• Armani cologne
• Armani code parfum
• Armani luminous silk foundation
• Armani exchange shirts
• Giorgio Armani Acqua di gio

Shop Armani online .

12. Cartier

Finding the sparkle again.

After a brief dip in 2023, the Richemont-owned jeweler Cartier has returned triumphantly , shining again among the top 15 Luxe Digital Titans .

Founded in 1847 in Paris, Cartier is the second fastest-growing brand on our ranking this year, moving up six places. While the brand isn’t particularly important on social media (it ranks 13th in terms of cross-channel followers and 14th in number of posts per year), it enjoys a relatively high social media audience growth this year at 8%, on par with Hermès.

The recent releases unveiled at Watches & Wonders 2024 have sparked a wave of excitement in the online community. While Cartier’s classic watches continue to captivate, new releases have everyone buzzing. 

The legacy brand is constantly and consistently pioneering innovation in watches, from rejuvenating its iconic line with notably a new Santos complication (Santos de Cartier Dual Time) to launching miniature watches (Cartier Tank Mini is coming September 2024) and a watch that tells time backward (Cartier Santos Dumont). 

The brand also continues to explore the fusion of the watch and jewelry worlds with the launch of the Reflection de Cartier watch collection (an ultra-high-end watch-bangle hybrid) and a trio of Animal Jewelry Watches (in the form of tiger, zebra, and crocodile releases).

In jewelry, the brand’s Iconic collections (like the Trinity ring or the Love and Juste un Clou bracelets) continue to significantly contribute to Cartier’s dazzling allure. And with the Trinity design celebrating its 100th anniversary in 2024, Cartier is launching new editions of the classic. 

From its pop-up exhibition ‘Into The Wild: Panthère de Cartier’ in Guangzhou to its immersive exhibition ‘Cartier, Islamic Inspiration and Modern Design’ at the Louvre Abu Dhabi, Cartier showcases its brand stories with cultural relevance and engagement, demonstrating its adaptability and understanding of its global audience.

Cartier’s commitment to championing women’s empowerment through its Cartier Women’s Initiative is another example of its values. 

Chanel-wise, Cartier is expanding its global travel retail network with new airport boutiques, including Changi Airport, Singapore. 

When searching for Cartier online, people most often look for the following products:

• Cartier love bracelet
• Cartier watch
• Cartier glasses
• Cartier love ring
• Cartier Santos
• Cartier tank
• Cartier sunglasses
• Cartier nail bracelet
• Cartier buffs
• Cartier panthere watch

Shop Cartier online .

13. Valentino

Is the future brighter than PP Pink?

Valentino’s remarkable resurgence, catapulting it to an impressive number 13 on our list, is a testament to the brand’s strategic turnaround.

Founded in Rome in 1960 by Valentino Garavani, the Roman brand has never been more youthful. Valentino’s rejuvenation is not only a strategic shift but also a cultural transformation, as evidenced by its diverse and inclusive partnerships, working with the likes of American supermodel Kaia Gerber , South Korean actress Son Ye-jin , Mandarin pop artist Jolin Tsa (the brand’s first Chinese global ambassador), and K-pop idol SUGA .

Valentino’s momentum is driven by solid demand for accessories, followed by ready-to-wear. Perfumes and beauty, managed under license by L’Oréal, are also performing well.

Valentino’s sales strategy has undergone a significant transformation, with its direct network (comprising directly managed boutiques and e-commerce) now accounting for a substantial 66% of its total sales. This shift is exemplified by the opening and reopening of boutiques in key locations and the brand’s decision to take over the management of its e-commerce site, previously handled by Yoox-Net-A-Porter (until 2022). These changes have paved the way for the brand’s accelerated omnichannel integration.

After a successful 25-year tenure, the unexpected departure of creative director Pierpaolo Piccioli from the Roman House in March 2024 sent shockwaves through the industry. Previously known for its signature Valentino Red, the Roman house has expanded its vibrant vocabulary under creative director Pierpaolo Piccioli, with color a hallmark of his aesthetic. (We will never forget PP Pink —a hot-pink hue the Pantone Colour Institute developed exclusively for Valentino.) 

Valentino hired former Gucci designer Alessandro Michele as the new creative director. The announcement has sparked spikes in customer interest for the Roman house. It remains to be seen whether this surge in customer enthusiasm will be sustained and how it will shape Valentino’s popularity.

The Italian luxury brand punches above its weight with the amount of social media content it posted over the past 12 months, with an average of 1,900 posts, placing it sixth on the ranking by post.

Space to watch: Valentino, owned by Qatari investment fund Mayhoola, sold a 30% stake to the French luxury group Kering in July 2023 for €1.7 billion. And Kering has an option to acquire 100% of Valentino’s share capital by 2028.

When searching for Valentino online, people most often look for the following products:

• Valentino perfume
• Valentino cologne
• Valentino born in Roma
• Valentino bag
• Valentino sandals
• Valentino shoes
• Valentino purse
• Valentino Rossi
• Valentino uomo intense
• Valentino garavani

Shop Valentino online .

14. Burberry

Raining on the British brand’s parade.

The online performance of British heritage brand Burberry—which hit the refresh button with the appointment of new creative director Daniel Lee (who made his name with accessories at Bottega Veneta) in October 2022—is very much like the UK weather.

Undecided . 

Burberry has moved in and out of our ranking over the past few years.

Burberry’s social media strategy reflects the brand’s current state. Despite having the fifth largest cross-channel social media audience with 46 million followers, Burberry’s social media activity was relatively low this year. Notably it is the only luxury brand on our list that is losing social media followers in 2024 .

After two years of renovations, Burberry reopened its 22,000-square-metre flagship on New Bond Street in July 2023. 

With a refocus on modern British luxury , Britain’s most prominent heritage high fashion brand has built positive momentum with the unveiling in September 2023 of Daniel Lee’s first collection in stores, a revamped e-commerce site, and bold marketing activations during London Fashion Week—including renaming Bond Street tube station to “Burberry Street.” 

In February 2024, Burberry took over London’s legendary department store Harrods (which is celebrating its 175th anniversary) by illuminating it in its signature ‘knight blue’ hue, as well as immersive experiences and an exclusive capsule collection. 

The century-old inventor of the iconic gabardine trench coat continues to focus on classic Burberry icons, particularly its heritage outerwear and leather goods (the Burberry Frances handbags and vintage Burberry Check lines are performing well).

While drawing inspiration from the house’s archives, Burberry’s new creative direction brings a breath of fresh air and a more vibrant and contemporary approach to the brand’s storied legacy . This is evident in the introduction of new patterns, palettes, and proportions that had yet to be seen in the brand’s century-long history. In line with a more daring and brighter vision for Burberry, Lee unveiled its first key bag—the Knight Bag , named after one of the oldest house codes, the Equestrian Knight Design (dating 1901).

The British fashion house also launched its Burberry Classics in March 2024, a sustainable collection that confirms its signature check is as iconic as ever. 

With global ambassadors ranging from Chinese actress Tang Wei to Saltburn’s Irish Star Barry Keoghan, Burberry is committed to celebrating diverse talents and narratives. 

When searching for Burberry online, people most often look for the following products:

• Burberry perfume
• Burberry shoes
• Burberry goddess
• Burberry hero
• Burberry bag
• Burberry shirt
• Burberry scarf
• Burberry cologne
• Burberry goddess perfume
• Burberry sunglasses

Shop Burberry online .

15. Balenciaga

Let’s just say, ‘It’s different.’

After months of image rebuilding and influential celebrity endorsements, Balenciaga has left (negative) controversies behind.

Still polarizing? Surely. Sparking widespread conversations and chatter on social media? Most certainly.

Balenciaga’s foray into Skiwear was marked by a unique campaign shot, with Demna’s signature irony, on a sunny beach. The invitation for the Balenciaga FW24 show in Paris (which featured an AI-generated set) was a faux eBay receipt and gifts curated by Demna from eBay.

The not-so-long-ago ‘canceled’ brand is at the bottom of our ranking across nearly every category, except for social media engagement, for which it ranks fourth, just behind Louis Vuitton, with a 6.4% engagement rate .

California has recently become a focus for Balenciaga’s retail expansion, doubling its presence on Rodeo Drive. Cardi B made her runway debut in a bold faux-fur coat at Balenciaga’s fall 2024 ready-to-wear fashion show in Los Angeles and made quite some noise online. While Kim Kardashian officially becoming a Balenciaga Ambassador in January 2024 certainly helps drive brand heat.

But beyond celebrity collaborations, Balenciaga has that inherent ability to turn just about anything into viral fashion gold. 

Under the creative direction of Demna Gvasalia, the iconic Spanish brand Balenciaga continues to captivate with a tongue-in-cheek approach to fashion designs and meme-ability—from the viral Balenciaga Towel Skirt to a clutch shaped like a stiletto high heel worn, a bracelet that resembled a cellotape , or a collaboration capsule collection with upscale grocer Erewhon . 

The launch of the ‘It’s Different’ campaign spotlights some of Balenciaga’s current hero products. Balenciaga is doubling down on the handbag category by successfully launching novelties like the Rodeo handbag line and revisiting archives to appeal to a broader spectrum of fashion enthusiasts of all ages. 

In April 2024, Balenciaga reintroduced its iconic Le City bag , first launched in 2001, with a star-studded campaign. The anticipation it created on social platforms before the official launch is a testament to the brand’s ability to ride the nostalgia wave.

The fashion house’s designer sneakers continue to be a topic of conversation and a big online popularity factor. Balenciaga’s Triple S sneaker is making a resurgence in denim, while the limited Cargo sneakers (only 1,000 units available) continue the chunky sneaker legacy . 

Just when we thought Balenciaga’s statement footwear couldn’t get more dramatic, the brand continues to prove otherwise. Balenciaga launched everything from Biker Pantashoes to a larger-than-life 10XL sneaker and a Reptile sneaker that is as wild as it gets. Balenciaga, so it seems, has found its footing again. 

When searching for Balenciaga online, people most often look for the following products:

• Balenciaga shoes
• Balenciaga sneakers
• Balenciaga scandal
• Balenciaga track
• Balenciaga track runners
• Balenciaga boots
• Balenciaga bag
• Balenciaga tracks
• Balenciaga runners
• Balenciaga crocs

Shop Balenciaga online .

Best luxury brands of 2024: Final thoughts

It’s fascinating to see what the best luxury brands online do to remain top of mind amongst affluent consumers. 

The luxury industry’s resilience has been consistently demonstrated over the past few years. But the once stellar growth of luxury is at a crossroads—and the path ahead is uneven .

A pattern seems to emerge: Higher-end luxury brands surge ahead while those too reliant on fashion-forward, entry-level luxuries struggle .

With a broad customer base spanning geographies (the US, Europe, and Asia) and generations (Generation Y, Millennials, and Gen X in all their multigenerational complexities), luxury brands are innovating far and wide to expand their client bases while cultivating loyal brand lovers.

New ambassadorship announcements by the world’s most popular luxury brands highlight the prominence of the East (China and K-pop culture in particular). 

The increasing value placed on authenticity (crowned Merriam-Webster’s Word of the Year 2023) and brand essence by affluent consumers is a reassuring trend for the luxury industry, signaling a shift towards more meaningful consumer-brand relationships.

And while red carpet moments and Fashion Weeks still get much attention, other entertainment events (like Beyoncé’s Renaissance tour and Taylor Swift’s Eras) and brand collaborations (or what I’ve come to call ‘cool-laborations’) are also driving digital engagement for luxury brands. And with the Paris 2024 Olympics, we can only expect more cross-industry partnerships coming into play.

In short, craftsmanship, cultural credibility, and community drive brand desirability and shape the online popularity of the world’s best luxury brands. 

Ranking takeaways:

• The podium remains unchanged , with Dior still holding the crown. Gucci and Chanel follow in the second and third spots, respectively. 
• American fashion house Ralph Lauren, the fastest riser of the year, along with Cartier and Valentino, have made a triumphant comeback .
• Swarovski (which made its inaugural appearance in 12th place on our ranking last year), Saint Laurent, and Omega drop from the Top 15 list . 
• Burberry and Balenciaga fall down the ranking dramatically, losing four spots each.
• While not appearing on our top 15, Hugo Boss (#18), Céline (#21), and Loewe (#22) have gained significant attention this year, moving up seven, six, and seven places, respectively.
• Chanel is the most-followed luxury brand on social media in 2024. 
• Rolex outperforms all other brands in the ‘ hard luxury ‘ category.
• Louis Vuitton attracts the highest level of monthly visits to its website (15.6 million).
• Armani sees the highest website traffic growth in 2024, adding 18% more visitors to its brand website year over year. 
• Louis Vuitton has the highest absolute number of new followers (7 million), while Rolex claims the highest social media audience growth rate at 12.9%. 
• Dior is the most influential luxury brand on social media, with over 119 million annual engagements across channels (vs 26 million on average for the other brands on our list).
• Dior is the most prolific social media poster (3,033 annual posts), more than double the average frequency of the other brands on our list. Hermès is the least active, with 381 yearly posts. 
• Gucci’s online popularity is at its lowest point (10.7% in 2024 vs. 17.52% at its highest in 2020).
• Tiffany & Co. is particularly good at creating shareable content for social media. The luxury jewelry brand is the third most viral brand on our list, after Louis Vuitton and Dior. 
• Burberry is the only luxury brand on our list, losing social media followers.
• Collaborations with celebrity influencers and new ambassador announcements, notably from the Asia-Pacific region (like K-pop stars ) and a new generation of A-listers (from Zendaya to Kendall Jenner ), tend to boost online engagement.
• Looking at the most popular topics and hashtags, high-profile events (runway shows, awards season, and red-carpet events like #MetGala) and special collections also drive online conversations.

To summarize, here’s the list of the best luxury brands online:

• Dior (no change)
• Gucci (no change)
• Chanel (no change)
• Hermes (+1)
• Louis Vuitton (-1)
• Rolex (no change)
• Prada (no change)
• Tiffany (no change)
• Ralph Lauren (+7)
• Versace (-1)
• Armani (+4)
• Cartier (+6)
• Valentino (+4)
• Burberry (-4)
• Balenciaga (-4)

It’s always mind-blowing when so many leaders like you read what I write (I don’t take that for granted).

If you’ve found the article insightful, I would love to know, and of course, I would appreciate any share around the web. Please leave a like and/or comment on the announcements for this report on Twitter, LinkedIn, Instagram, or Facebook. 

Methodology and sources: How we rank the best luxury brands of the year

Luxe Digital Titans: Personal luxury goods edition aims to provide a current and insightful analysis of the most popular luxury brands online. Our annual ranking offers a clear picture of how each brand is performing online and can help business leaders predict future growth.

With over a decade of experience in luxury and even more in online marketing, our team has a deep understanding of what drives a brand’s popularity among affluent consumers. We know how crucial a thoughtful digital marketing strategy is to business growth.

To create this ranking, we start our analysis using a list from Deloitte of the world’s top 100 luxury goods companies based on consolidated sales. Deloitte’s report also includes the group’s perspectives on key future trends that will shape the luxury industry and is worth reading for anyone interested in the industry.

We then extract luxury companies from Forbes’ top 100 most valuable brands list. Forbes’ list is arguably more open to interpretation as it takes into account several data points that are not necessarily consistently available for all brands. However, when combined with the actual sales figures from Deloitte’s reports, we are confident that we can get a solid starting point.

Next, we use Google Trends to measure actual search interest for each luxury brand online. We use the brand with the highest single-point search interest on the list as the benchmark against which to measure all the other brands on our list. This gives us a unified comparison point against which to stack every other brand.

After observing a significant concentration of the share of search interest among the top 15 luxury brands on our list, we summed up their individual average search interest for the year to get a baseline of the total search interest for the top 15 brands. We then calculate a ratio for each brand against that total to get their share of the total search interest.

For each of the remaining top 15 brands, we then used a combination of SimilarWeb and RivalIQ data to measure their web traffic and social media audience and engagement, respectively. This data does not directly weigh on our ranking but helps give more context to each brand’s performance throughout the year.

Definitions

Our summary table at the top of this article refers to the following terms:

• Share of search interest is calculated based on worldwide Google Trends data. We measure the absolute search interest for each of the top luxury brands during the period and calculate how much attention they receive compared to the other brands in our ranking as a percentage of the total search interest for luxury brands.
• Website traffic is estimated based on SimilarWeb data using the primary brand domain.
• Social media audience is calculated based on Rival IQ reports for each brand as of May 2024. It represents the sum of Facebook Fans, Instagram Followers, Twitter (X) Followers, and YouTube Subscribers.
• Social media engagement rate is calculated based on Rival IQ reports for each brand from May 2023 to May 2024. It represents the monthly average of the annual total number of engagement actions across all tracked social channels, combining comments, likes, and shares, divided by the total audience.

You’ll find below all the sources we used to create our ranking:

• LVMH accounts for bigger share of French exports than agricultural sector , by Adrienne Klasa, The Financial Times, April 18, 2024.
• Long Live Luxury: Converge to Expand through Turbulence , by Claudia D’Arpizio, Federica Levato, Andrea Steiner, and Joëlle de Montgolfier, Bain & Company, January 18, 2024.
• Global Powers of Luxury Goods 2023 , by Giovanni Faccioli, Ida Palombella, and Karla Martin, Deloitte, 2023.
• LVMH Financial Documents Fiscal Year Ended December 31 , 2023, LVMH, 2024.
• LVMH 2023 Annual Results , LVMH, January 25, 2024
• Hermès 2023 Full Year Results , Hermès, 2024.
• The State of Fashion 2024 , by Imran Amed, Achim Berg, Gemma D’Auria, Anita Balchandani, Felix Rölkens, David Barrelet, Joëlle Grunberg, Janet Kersnar, Asina de Branche, Hannah Crump, Ewa Starzyńska, and Marc Bain, Business of Fashion and McKinsey, 2024.
• Global State of Luxury 2024 , by Nora Kleinewillinghoefer, Kearney, May 2024.
• Morgan Stanley and LuxeConsult publish Swiss watch industry’s top 50 companies for 2023 , by Oliver R Müller, Revolution Watch, February 28, 2024.
• Swiss watch exports in 2023 , Federation of the Swiss Watch Industry, January 30, 2024.
• Kering 2023 Full Year Results , Kering, 2024.
• Kering 2023 Annual Results Presentation , Kering, February 8, 2024.
• Kering 2023 Annual Results , Kering, February 8, 2024.
• Kering 2023 Financial Document , Kering, 2024.
• Hermès Activity Report 2023 , Hermès, 2024.
• Forbes World’s Billionaires List 2024: The Top 200 , by Rob LaFranco, Grace Chung and Chase Peterson-Withorn, Forbes, April 2, 2024.
• What’s working for the top luxury brands on social media , by Haley Harrison, RivalIQ, February 15, 2024.
• Richemont 2023 interim results , Compagnie Financière Richemont S.A., 2024.
• Richemont Ad Hoc Announcement FY24 interim results , Compagnie Financière Richemont S.A., 2024.
• Prada Group 2023 Annual Report , Prada Group, January 2024.
• Burberry Interim Results Q4 2023 , November 16, 2023.
• Kering 2024 First Quarter Revenue , Kering, April 23, 2024.
• Prada Group Reports Positive Start To The Year With Retail Sales Up 18% YoY , Prada Group, April 24, 2024.

About the author

Florine Eppe Beauloye

Founder & editor in chief.

Florine Eppe is the Founder and Editor in Chief of Luxe Digital , and her achievements read like a book (she coincidentally wrote an actual book ).She is the definition of the modern-day multi-hyphenate—an award-winning digital entrepreneur, international speaker, praised author, and accomplished luxury marketer with a history of working with some of the industry’s finest names. She has appeared on stages across the world, and her insights in Forbes, The Financial Times, Harvard Business School’s academic papers, and more.

Learn more about Florine Eppe Beauloye

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