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travel agency mission and vision

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Our Misson, Vision & Values

travel agency mission and vision

Travelling and connecting with places and people is so important to us, it’s the cornerstone of why Welcome to Travel exists.

We believe that travelling broadens the mind and changes the way you think. The people you meet and the experiences you have give you an improved ability to empathise with different situations and people.

Travel is the best way to learn about the world and how it works. Our experiences both travelling and working in travel have led us to where we are today, and to Welcome to Travel’s Mission Statement, Vision Statement and Values.

Our Mission

Through travel, we connect people to positive experiences enabling them to see the world differently.

To create a world where everyone is encouraged to travel.

Aim for positive

Quality always wins, community is key, encourage growth, lead by example, value every relationship, back yourself, do what is right.

travel agency mission and vision

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Our mission, vision and values

Our vision is the future we want to achieve. Our mission is what we do every day to bring that vision to life.

Helping people and companies travel smart and achieve more

Solve it together

Act with purpose, do what’s right, give your best, feed the future.

When we give others the tools, skills and opportunities to succeed, they flourish. When we give ourselves the same, we’re unstoppable.

Our commitment to  diversity and inclusion

A message from our global executive team.

As a travel company, we exist to bring people together. When people come together, they create opportunities for shared experience, dialogue, and growth.

Around the world, civil protests against ongoing social injustices continue to highlight the stark inequalities that prevent some people from being empowered participants in these opportunities.

As a company, we’ve traditionally stayed out of public debate on social issues; our focus has been on the work of providing a safe, respectful and inclusive work environment for all our people. However, in an atmosphere of heightened awareness and involvement, we believe it’s important to add our voices to the discussion and share our perspective with you.

We can’t all personally understand the experiences of those who are affected by social injustice—but we can all have the empathy to understand that these inequalities can’t be tolerated. We wholeheartedly support all those who press for justice, and we are saddened by those few whose violent and destructive actions distract from the importance of the issues at hand. And we stand with the individual members of our BCD family around the world who have been directly or indirectly affected by far-reaching legacies of inequality.

BCD’s commitment to diversity and inclusion is longstanding. We recognize that we must always strive to do better by our people and our communities, and that our work in this area can never be “done.” As part of that discussion, we’re challenging ourselves to further listen and strengthen our approach to a diverse and inclusive workplace. From offering our people additional training and resources to re-evaluating the impact of our initiatives, we’re committed to moving forward in the spirit of humanity and humility.

Our commitment is rooted in our core values. In tackling tough challenges as a team (Solve it together), driving change (Act with purpose), advocating for justice (Do what’s right), making things happen (Give your best) and empowering ourselves and others (Feed the future), we move toward a better tomorrow.

We truly believe that social injustice and the COVID pandemic are linked by what they represent: Both reveal an infection we have yet to overcome. We all have a role to play in fighting the infection. And it’s only by embracing that role that we—and our communities—will flourish.

About BCD Travel

BCD Travel helps companies travel smart and achieve more. We drive program adoption, cost savings and talent retention through digital experiences that simplify business travel. Our 13,000 dedicated team members service clients in 170+ countries as we shape a sustainable future for business travel. For more information, visit www.bcdtravel.com .

Travel smart. Achieve more.

Get solutions for business travel that help you save time, money and stress.

Eat, Sleep, Wander

30+ Travel Agency Vision Examples

Here you will find our unique Travel agency vision examples created just for you to copy/paste on your website. Vision and Mission statements for travel agencies are important for a quality social media presence, so you can use these as an inspiration to craft your own.

Travel agency vision examples

Travel agency vision examples

     1. (travel agency) is a diverse group of creative, self-motivated individuals with a passion for making travel easier, more affordable and more rewarding for our customers. With plenty of exciting twists, turns and opportunities along the way.

     2. At (travel agency) is all about the journey, helping you explore new challenges in a place where you can be your best self. We’ve always been pioneers, with a vision to shape the future of travel through cutting edge technology, to make it easier for everyone to enjoy amazing experiences wherever they go. 

     3. With (travel agency) you’ll be taking a different path and trying something new. Under a desert sky, or in the heart of a bustling city. Discovering the perfect hideaway, or the perfect paella. We’re determined to make the world of travel more sustainable, more accessible, and more inclusive, to create a positive impact on a global scale. 

     4. (travel agency) powers travel for everyone, everywhere through our global platform. We believe that travel can be a genuine force for good. That’s why we’re committed to giving back to the people and places we visit, and empowering our travelers to do the same.

     5. (travel agency) is the most rewarding way to book a place to travel. We really love travel and we know you do too. That’s why we make it really easy to book with us. With hundreds of places to travel around the world we have it all, you can be sure you will find the perfect place for you.

     6. At (travel agency), our vision is to make travel simple and fun for all, and our core values guide us in making this possible. These core values can be seen in the projects that we undertake, and the way in which we solve problems for our customers. They are a representation of OUR BEING & OUR DOING.

     7. At (travel agency) we have a new vision. Inspiring people to go further and share more. It’s a vision that encourages people to reach higher, to broaden their lives and the lives of others, and to seek experiences worth sharing. 

     8. We will achieve our new vision with a new mission. By putting people first, we’ll push boundaries and inspire the world’s most shareable experiences. We made the searching and booking process simpler and stress-free as it ought to be.

     9. (travel agency) wants to inspire you, and is dedicated to being your travel champion – a companion and instigator, wandering the world beside you while helping make your traveling experience memorable with innovative apps, competitive prices and 24/7 customer service.

     10. We understand that the more we travel, the more we enrich our lives. (travel agency) is built for people like you because we know that when it’s easy to book trips and save money, you’ll travel more often and get more out of the trips you take.

More Travel agency vision examples on the next page…

travel agency mission and vision

Status.net

Best Mission Statements Examples [for Travel & Accommodation]

By Status.net Editorial Team on March 14, 2023 — 5 minutes to read

Travel and accommodation companies have a unique opportunity to create vision and mission statements that reflect their commitment to providing customers with exceptional service. A good mission statement should encompass the company’s values, goals, and objectives for providing quality travel and accommodation services and the company’s commitment to making sure that its customers have an enjoyable experience from start to finish.

How do you write a good mission statement?

Crafting a strong mission statement can help your organization stay focused, articulate its values, and attract the right people and resources. Writing a good mission statement requires thoughtful research, reflection and communication with stakeholders.

  • 1. Clarify Your Purpose: Think about why your organization exists, its core values and objectives.
  • 2. Identify Your Audience: Consider who you are trying to reach with your mission statement, such as customers, employees or the general public.
  • 3. Brainstorm Descriptive Words and Phrases: Think of words and phrases that accurately describe your organization’s purpose, values and goals.
  • 4. Combine the Words to Create Your Mission Statement: Combine the words and phrases you brainstormed into a concise statement that expresses your mission.
  • 5. Have Others Review It: Have other people review your mission statement to ensure it accurately reflects your organization.

Learn more: How to Create a Perfect Company Mission, Vision, Values Statement? (Awesome Template) In this article you will find vision and mission statements examples for companies that fall into the following industries:

A company in the travel industry is a business that provides services related to travel and tourism. This can include anything from booking transportation and accommodations, to organizing activities and excursions. These companies work to make sure their customers have an enjoyable and stress-free experience when they travel. They may offer a range of services, including flights, cars, hotels, tours, cruises, and also they may help with visas and other paperwork required for international travel. Sometimes travel companies also help customers with packing suggestions and tips on what to expect while traveling. With the world becoming increasingly connected, more people are choosing to explore new places, and companies in the travel industry are well-positioned to meet this growing demand.

Accommodation

An accommodation company is a business that provides lodging and other services for travelers and those on vacation. Accommodation companies can be of various sizes and might provide anything from basic bed and breakfast services to luxury resorts. They usually offer a variety of services such as providing meals, arranging transportation, arranging tours, providing entertainment, and more. Accommodation companies are typically run by skilled professionals who understand the hospitality industry and are knowledgeable about the different types of accommodation available to guests. Accommodation companies may provide their own premises or may work with hotels, motels, resorts, and other lodging providers to ensure their guests receive the best services possible. Accommodation companies also have to deal with different regulations related to their offerings and must stay up-to-date with changes in the hospitality industry. This ensures that the accommodation they provide is safe, clean, and up to the standards of their guests. Accommodation companies strive to provide a pleasant experience for their clients by ensuring they are satisfied with their stay.

See also: 20+ Core Values: Examples for Travel and Accommodation Companies

Samples of Vision and Mission Statements: Travel and Accommodation Companies

Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit .

To provide authentic hospitality by making a difference in the lives of the people we touch every day.

TripAdvisor

To help people around the world plan and have the perfect trip .

Virgin America

Virgin America is a California-based airline that is on a mission to make flying good again , with brand new planes, attractive fares, top-notch service, and a host of fun, innovative amenities that are reinventing domestic air travel.

Fairmont Hotels & Resorts

Turning moments into memories for our guests.

Hilton Worldwide

To be the preeminent global hospitality company – the first choice of guests, team members, and owners alike .

Virgin Atlantic

To embrace the human spirit and let it fly.

To offer travelers a reliable, innovative and fun airline to travel in Central America.

MGM MIRAGE (NYSE: MGM) , one of the world’s leading and most respected hotel and gaming companies, owns and operates 24 properties located in Nevada, Mississippi and Michigan, and has investments in four other properties in Nevada, New Jersey, Illinois and the United Kingdom. MGM MIRAGE has also announced plans to develop Project CityCenter , a multi-billion dollar mixed-use urban development project in the heart of Las Vegas, and has a 50 percent interest in MGM Grand Macau, a development project in Macau S.A.R. MGM MIRAGE supports responsible gaming and has implemented the American Gaming Association’s Code of Conduct for Responsible Gaming at its properties. MGM MIRAGE also has been the recipient of numerous awards and recognitions for its industry-leading Diversity Initiative and its community philanthropy programs. For more information about MGM MIRAGE, please visit the company’s website at www.mgmmirage.com.

Workforce diversity gives us access to a world of different ideas and perspectives. Northwest Airlines is committed to maintaining a corporate culture where men and women of all ages, races, physical abilities, preferences and backgrounds are treated with dignity and respect. At Northwest Airlines we recognize that when diversity is valued and respected the results are improved service, customer satisfaction and a positive community image . We believe our employees make a world of difference and work to maintain an environment where diversity and inclusion is a critical component of our success. Our Diversity Vision To build a high performing environment where individual differences and contributions of employees, customers and business partners are respected and valued, the result of which is a business organization where fairness, trust and integrity govern relationships and the way we do business.

Ritz-Carlton

The Credo : The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission.

We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience .

The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

Motto : At The Ritz-Carlton Hotel Company, L.L.C., “ We are ladies and gentlemen serving ladies and gentlemen .” This motto exemplifies the anticipatory service provided by all staff members.

See also: 20+ Core Values: Examples for Travel and Accommodation Companies 1500+ Best Company Vision and Mission Statements by Industry 250+ Best Inspirational Company Core Values

  • 20+ Core Values: Examples for Travel and Accommodation Companies
  • Best Mission Statements Examples [Energy and Chemicals]
  • Best Mission Statements Examples [Construction & Production]
  • Are Mission and Vision Statements Still Relevant?
  • Best Mission Statements Examples [for Real Estate Companies]
  • Best Mission Statements Examples [for Insurance Companies]
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Mission statement travel agency examples.

As a travel agency, it’s important to have a clear mission statement that guides your business strategy. A mission statement is a brief statement that summarizes your company’s purpose and values. It can help you stay focused on your goals and make decisions that align with your core beliefs. In this article, we’ll provide examples of mission statements for travel agencies and offer tips for crafting your own.

Why Do You Need a Mission Statement?

A mission statement is a powerful tool for any business, but it’s especially important for travel agencies. Travel is a highly competitive industry, and having a clear sense of your purpose and values can set you apart from your competitors. A mission statement can also help you attract and retain customers who share your values.

Additionally, a mission statement can help guide your business decisions. When faced with tough choices, you can refer back to your mission statement to ensure that you’re staying true to your core beliefs. This can help you build a company culture that aligns with your values and create a sense of purpose for your employees.

What Should Your Mission Statement Include?

A mission statement should be concise and memorable. It should capture the essence of your company’s purpose and values in just a few sentences. Here are some elements that you might include in your mission statement:

  • Your company’s purpose or reason for existence
  • The values that guide your business
  • Your target audience or ideal customer
  • Your unique selling proposition or competitive advantage

When crafting your mission statement, it’s important to be authentic and true to your values. Don’t try to copy someone else’s mission statement or include buzzwords that don’t reflect your business. Your mission statement should be unique to your company and reflect what makes you stand out.

Examples of Mission Statements for Travel Agencies

Here are some examples of mission statements for travel agencies:

“To create unforgettable travel experiences for our clients, while fostering a culture of environmental responsibility and community engagement.” – This mission statement emphasizes the agency’s commitment to sustainable travel and community involvement.

Sustainable Travel

“To provide personalized travel planning services that exceed our clients’ expectations, while fostering a culture of creativity and innovation.” – This mission statement highlights the agency’s focus on personalized service and innovative thinking.

Personalized Travel Planning

“To empower our clients to explore the world with confidence and curiosity, while fostering a culture of inclusivity and respect.” – This mission statement emphasizes the agency’s commitment to diversity and inclusivity.

Travel Diversity Inclusion

Tips for Crafting Your Mission Statement

Here are some tips for crafting a mission statement for your travel agency:

  • Start by brainstorming your company’s purpose and values. What sets you apart from your competitors? What do you believe in?
  • Keep it concise. Your mission statement should be no more than a few sentences long.
  • Make it memorable. Your mission statement should be easy to remember and repeat.
  • Be authentic. Your mission statement should reflect what makes your business unique and true to its values.
  • Get feedback. Once you’ve drafted your mission statement, share it with your employees and customers to get their feedback.

A mission statement is a powerful tool for any travel agency. It can help guide your business decisions, attract and retain customers, and create a sense of purpose for your employees. By crafting a clear and authentic mission statement that reflects your company’s purpose and values, you can set your agency apart in a highly competitive industry.

Frequently Asked Questions

What is a mission statement.

A mission statement is a brief statement that summarizes your company’s purpose and values. It can help you stay focused on your goals and make decisions that align with your core beliefs.

Why do travel agencies need a mission statement?

A mission statement is important for travel agencies because it can help set them apart from their competitors, attract and retain customers who share their values, and guide business decisions.

What should a mission statement include?

A mission statement should include your company’s purpose or reason for existence, the values that guide your business, your target audience or ideal customer, and your unique selling proposition or competitive advantage.

How do I craft a mission statement for my travel agency?

To craft a mission statement for your travel agency, start by brainstorming your company’s purpose and values. Keep it concise, memorable, and authentic, and get feedback from your employees and customers.

Vilu Travel Designers

Vilu Travel Designers

Luxury Boutique Travel Agency

Vision, Mission and Values

Vilu Travel Designers

To ensure that our clients live memorable experiences and fulfill their dreams and goals through travel. We want our clients to remember their trips with us all their lives.

Work with our clients based on a relationship of trust, honesty and transparency, giving personalized attention and service paying attention to detail to design tailor-made trips full of unique experiences with the best value for money.

  • People ARE the most important and TRUST is the basis of the relationship.
  • ALWAYS do the right thing.
  • We are a team that is SUCCESSFUL when our clients are happy.

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  • Mission, Vision and Values

Home » Mission, Vision and Values

Embrace the Essence of Travel with Our Mission, Vision, and Values at Sun Gate Tours

At Sun Gate Tours , our vision is to create transformative travel experiences in Peru that go beyond the ordinary. Our mission, carried out every day, is to realize this vision through high-quality, safe, and sustainable journeys that resonate with both our values and the expectations of our discerning travelers.

We are committed to upholding the highest standards of quality in our services, ensuring every journey with us is not only memorable but also aligns with responsible and ethical tourism practices. Our core values reflect our respect for local laws, communities, and the environment, underpinning our efforts to offer travel experiences that are meaningful and purpose-driven.

Ready to explore Peru with a trusted and reputable company? Discover our mission, vision, and values and embark on a journey that promises more than just a destination with Sun Gate Tours.

mission-sun-gate-tours-logo

Our Mission

We are serving our customers, searching for their entire satisfaction, providing quality touristic services, and committing to our country's social, cultural, and environmental reality.

vision-sun-gate-tours-logo

By 2025, we will be among the very top businesses in Peru's tourist industry, widely lauded for the excellence of our offerings and the positive impact we have on the nation's progress.

Our Purpose

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Our Core Values

As a company, the information provided to our customers must be honest and trustworthy. This value makes us different and helps us make decisions based on firm facts.

Our relationship rests on a foundation of teamwork and mutual support, so we have built a group focused on getting things done and operating based on talent and give-and-take.

We respect the individual 

Respect is considered the fundamental base of the relations within our company. We value human dignity, accept our differences and consider our rights and those of others to establish a polite and friendly working environment.

Services Quality

Service quality is one of our most essential values, which demands all our effort, determination, and courage to succeed in our work and the services we provide. We conduct our work with dedication and without mistakes, optimizing delivery time and putting effort into what we do to achieve quality results.

Communication

Each of us must interact transparently and appropriately, trying to strengthen our interpersonal relations and the company’s image. We are conscious that our communication generates perceptions, expectations, and requirements, which motivate us to improve our behavior, attitude, and knowledge.

Our team members must show loyalty, referring to faithfulness, commitment, identification, pride, membership, confidentially, and interest defense, at any moment for and in the company’s name.

Constructive Spirit    

Constructed spirit refers to a positive attitude, optimism, increased value chain, creativity, and good faith that must be shown and lived by those who work in our company.

Community and Environment

We commit socially and culturally to the community and adapt our business strategies to preserve the environment.

This is what they say about us...

travel agency mission and vision

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Sustainable Travel

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Government Authorized

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Developed by SUN GATE TOUR OPERADOR SAC – RUC 20491223147

Privacy Overview

Sun Gate Tours is an Adventure Tour Operator and DMC in Peru with more than 11 years of experience, dedicated to bringing you innovative and active travel experiences.

travel agency mission and vision

CLIMATE ACTION

Our purpose is to inspire, create, share and lead the best travel experiences ever. We recognise that our business creates negative environmental and social impacts, including producing emissions that contribute to global warming. That's why we’ve been carbon-neutral since 2010, carbon offset all our trips and have a  seven-point commitment plan that supports our Climate Emergency declaration . We are the first global tour operator with verifiable science-based targets through the Science Based Targets initiative, to limit global warming to 1.5C in the next decade. We’re here to find solutions .

B CORP ™ C ERTIFICATION

We're a certified  B Corporation ™. We’ve always been about balancing profit and purpose, and in 2018 we joined the B Corp™ community to certify our commitment to using business as a force for good.

It's an independent global stamp of approval of the work we already do – like evolving to be more   inviting,   inclusive, engaging   and   you- friendly with our new Ethical Marketing Guidelines . It's all backed up by our vision of changing the way we all see the world.

travel agency mission and vision

COMMUNITIES WE VISIT

Our purpose is totally tied to our product (that's our trips). We're all about using our trips as a force for good, as well as good times. We're genuinely connected to and invested in the places we go, the people we meet along the way, and the communities at the heart of every Intrepid experience. We think globally, act locally, and engage personally.

With our legendary local leaders out front and each of our trips supporting an Intrepid Foundation partner, we’re a global collective that's local at heart. From community-based tourism to new experiences that support First Nations and Indigenous communities around the world, we strive to  give back locally.  Get out there and see it .

THE INTREPID FOUNDATION

The Intrepid Foundation is our not-for-profit. We accelerate community-led sustainable development through travel, enabling our partners to solve global issues locally. With our travelers’ help, it’s contributed more than AU $12 million to over 130 community organizations since 2002.

travel agency mission and vision

That’s just a snapshot of the work we do beyond creating and leading the best travel experiences ever. From giving back to local communities to positively affecting the environment, we have a powerful impact on the planet and its people. Equality , animal welfare , reconciliation and more, we are dedicated to sustainability in all its forms.

We’re here – and here to do good – for both people and the planet. Find out more:

Responsible business

travel agency mission and vision

Story and Mission

We are the world's largest association of travel professionals and the leading global advocate for travel advisors, the travel industry and the traveling public. Our members include travel advisors and the companies whose products they sell from air, tours and safaris to cruises, hotels, resorts, rental cars and more.

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Our story begins in 1931 when ASTA was founded as the American Steamship & Tourist Agents Association. As modes of travel evolved, so did ASTA, widening our focus and renaming ourselves the American Society of Travel Agents in 1944. Then, reflecting the shift from booking agent to trusted advisor, in 2018, ASTA became the American Society of Travel Advisors.

Our members are bound by a shared code of ethics and the ASTA logo is recognized around the world as a symbol of professionalism and integrity. 

OUR MISSION

ASTA’s over-arching mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. We are also the leading advocate for travel advisors and the entire travel agency community, including suppliers and the traveling public. 

From the start, carrying out our mission has meant promoting professionalism and advocating with legislators and suppliers for our members, our industry and the traveling public. Because travelers depend on travel advisors and others affiliated with ASTA to guide them honestly and competently, ASTA members are required to conduct their business activities in accordance with the ASTA Code of Ethics. This promotes  professionalism in the industry and trust among the general public.

travel agency mission and vision

The COVID-19 crisis serves as a great example of our mission in action. Travel advisors were among the true heroes of the pandemic, working tirelessly to get stranded clients home when flights and borders were shut down and helping clients deal with pandemic-related cancelations, schedule changes and the ever-shifting rules and regulations around the world. Because of the economics of the industry, travel advisors workloads grew exponentially at the same time that their commission payments were being delayed, slashed. and too often, wiped out.

One of the reasons many agencies and advisors could survive and continue serving the traveling public was that behind the scenes, ASTA was fulfilling its advocacy role as champion of the travel agency community  Thanks to our advocacy team and the support of our member-volunteers, ASTA successfully persuaded Congress to include travel agencies in the industries covered under the CARES Act and receive Paycheck Protection (PPP) and Employee Retention Tax Credit (ERTC) funding and to enable independent contractors to receive unemployment benefits for the first time ever. 

The pandemic also kicked our role as educators into high gear as our team produced live and taped webinars and live Q&A sessions that helped the travel agency community understand and navigate the red tape to access these funds. We also provided lists of official resources so our members could stay on top of the latest CDC guidance and other information vital to our members and their clients.

Our rich educational programing continues to help keep travel advisors at the top of their game and promotes professionalism via courses on everything from accounting and artificial intelligence to marketing and social media. Verified Travel Advisor ( VTA) certification is the pinnacle of our training, and brings added benefits to advisors and helps promote confidence among consumers. Our mission also extends to educating the travel and consumer media and the general public about the value of using a travel advisor, and we work closely with the media every day to ensure that our story is being told. The need for a travel advisor was never more apparent than during the pandemic, and our public relations team shared the stories of the many travel advisors who went above and beyond in a  "Not All Heroes Wear Capes" #TravelHero campaign.

Our outreach to the general public takes a big step with our new website, where travelers can search our directory for travel advisors who match their needs, submit a trip request which will be forwarded as leads to members, or opt to use a Verified Travel Advisor (VTA) and explore destinations and find expert travel advice featuring our members.

Global Support

Together, we are more powerful. Just as we come together as a Society to achieve our goals, ASTA collaborates with other organizations for the greater good.

World Committee on Tourism Ethics  (WCTE)

ASTA is a signatory to the  Private Sector Commitment to the UNWTO Global Code of Ethics for Tourism . In signing the commitment, companies pledge to uphold, promote and implement the values of responsible and sustainable tourism development championed by the Code. A special focus on social, cultural and economic matters is one of the main objectives of the Commitment, which draws particular attention to issues such as human rights, social inclusion, gender equality, accessibility, and the protection of vulnerable groups and host communities. The Society encourages its members to read the UNWTO Global Code of Ethics for Tourism and implement these principles in their business practices.  

Wildlife Trafficking Alliance  

ASTA joined the U.S. Wildlife Trafficking Alliance  to help travelers recognize and avoid purchasing the illegal wildlife products that are decimating global populations of elephants, rhinos, tortoises, and other endangered species. This public-private partnership works together with governmental entities to raise awareness about the dangers of wildlife trafficking and to stop consumer demand for endangered species products.

Protection of Children from Sexual Exploitation in Travel and Tourism

ASTA supports the travel industry in the ongoing battle against child sex tourism with its adoption of the  Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism .  The Society encourages its members to support measures taken to counter the exploitation of women and children.

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

Allianz Partners

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Empower Your Future

With nexion travel group.

Nexion ® Travel Group has been the travel industry’s premier host travel agency since 1995. Our success comes from the inspiring group of independent travel agents we so proudly empower, the passion and experience of our dedicated staff and the industry-influencing strength of our partnership with Internova Travel Group.

Nexion is a North American host travel agency that supports U.S. and Canadian travel agents, and we provide every resource and tool today’s travel agents need to succeed, from ticketing, operations and fulfillment support to best-in-class tools, technology, marketing and education. No other host travel agency can match the breadth and quality of our tools and services, period.

Why You Should CHOOSE Nexion as Your Host travel Agency

Our comprehensive approach is celebrated across the industry, allowing Nexion to become the complete host travel agency for multi-agent travel agencies, corporate travel agents, experienced travel agents and those new to the industry. In short, we welcome everyone — every skill level, every business mix, every demographic — and we promise to go above and beyond to make your career in travel shine.

LEADERSHIP TEAM

Meet our travel-industry trendsetters — the dedicated professionals who are leading our company forward into the next era of travel.

Jackie Friedman

To be the most valued and respected host travel agency.

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To empower our agent members, partners and employees with the most innovative partnerships, education and support.

NEXION’S CORE VALUES

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Travel by Beth

Travel by Beth

Beth Booked It!

Our Mission Statement

Our agency’s goal is to exceed your expectations and create memories more powerful than any gift.

We believe that the travel experience provides an incredible opportunity to connect with your spouse, your family, and your friends.

In our own personal travel we have created so many lasting memories. At Travel by Beth our mission is to create the same for you through your travel experiences.

Travel by Beth was established to provide a higher level of personalized and customized service for our clients. We care about our clients and work hard to provide you a level of service that you won’t find with other agencies or with an online booking engine. We believe in the values of honesty, integrity, respect, and loyalty.

The staff at Travel by Beth pride themselves on being your preferred travel agency! We are licensed with CLIA and currently hold preferred or master agency status with several major resort brands. We tailor every trip to meet the expectations of our clients. Destinations are endless and options plentiful!

At Travel by Beth providing the best value for your money is important to us. We price match all major travel sites (Orbitz, Travelocity, etc) and don’t charge any agency fees! If you find an agency or site that offers a lower price on your vacation, we’ll match it without question.

Affiliations & Certifications

Authorized Disney Vacation Planner logo

_______________________________________

We believe in exploring the world with desire and wanderlust.  Everything we do is with great passion, attention to detail, knowledge, and education. We fulfill the dreams of many by checking off “live it” list destinations daily. We are Roseborough Travel Agency.   

Who We Are:

We are your advocates. We are educated & trained professionals in travel. We are vacation specialists. Cruise coordinators. Partners to all major Cruiselines, Airlines, Tour Companies, and Hotel Chains. Value Enhancers. We are all-inclusive resort Connoisseurs. Independent Travel Executives. We are your travel coordinators. Group Trip Gurus. We are Family Fun Fanatics. We are Leisure and Luxury Authorities. Shore Excursionist. Special Needs Advocates. Airline Experts. Business Travel Managers.   Cultural Immersionist. Globe Trotters. We are River Cruise Romancers. We are Roseborough Travel Agents! We are here to fulfill YOUR Dreams! We are here to plan your extraordinary vacation. 

We are honored to be YOUR passport to an unforgettable adventure!

Our Mission:

To passionately inspire, educate, and fulfill dreams- one client, one destination, one team member, one event, one travel experience at a time.  

Our Values:

With our partners, our team, our trips, and our customers at our core, we LIVE these values:

Deliver the WOW to our clients in every experience!

Live Passionately, Be Determined, Stay Knowledgeable & Educated, AND Enjoy the Adventure- YOLO!

Build a positive TEAM, Family, and Professional Atmosphere.

Uphold open and honest relationships with communication leaving everyone excited for their next adventure.

Provide our Explorers with value-based experiences you can't put a price on.

Make Memories!

Roseborough Travel -

travel agency mission and vision

Tiffany Clay

Amanda Vallone

Alyssa Lovejoy

Marissa Malley

Brittany Ashcroft

Tonya Sands

Jessie Land

Silvana Wallinger

Brittney Crouch

Rodger Bradley

Rose Forbes

DeAnn Haynes

Constance (Connie) Quinn

Wanda & Carlton Hamm

Brittany Schiedow

Sarah Driscoll

Ann Osowski

Lauren Grogan  & Terry Benzia

Theresa Olivetto

Marissa Quimby

Gina Raborn

Michael Mason

Hollin Galardo

Nancy Monseglio

Martha Fisk

MaryAnn Slamovitz

Kelly Ballagh

Tilly Johnson

Arnette Sherman

travel agency mission and vision

Roseborough Travel Agency

Located: 140 East Indiana Avenue • DeLand, FL 32724

Office Hours: Monday – Tuesday: 9 AM – 4 PM; Wednesday: 9 AM – 12 PM (Noon); Thursday – Friday: 9 AM - 4 PM; Saturday – Sunday: Closed

travel agency mission and vision

Rajah Travel Corporation

  • Norwegian Cruise Line
  • Contiki Holidays
  • Funtastic Holidays
  • Funtastic Vacations Philippines
  • Heart of Alsace
  • Insight Vacations
  • Luxury Gold
  • Rocky Mountaineer
  • Australia & New Zealand
  • Middle East & Africa
  • Book New Travel Insurance Policy
  • Change/Cancel Existing Travel Insurance Policy

NAVIGATING TRAVEL INNOVATION

With the vision of progress, Rajah Travel Corporation has been at the forefront in developing and promoting diversity of travel experiences. Running for almost 5 decades as a Filipino owned company, RTC has grown with its people whose warmth and hospitality remain as its unique asset.

Since it opened in 1972 founded by Jose and Alejandra Clemente, the second generation leadership as represented by the current Chairman and President Aileen Clemente continues to embody stewardship as Rajah’s culture of travel.

The delivery of travel products and services will always be experimental along with the adoption of innovation and technology trends. The “new normal” will not be a bottleneck as Rajah refuses to rest on its laurels and continues to re-invent ways in achieving its goal.

On its 49th year, Rajah Travel Corporation will remain competitive with the rest of the world in covering the whole spectrum of the travel business and beyond.

About Us Banner

The Rajah Travel Experience

We are a Filipino owned company over 4 decades strong, powered by 250 personnel who live and breathe to bring you an EPIC travel experience. We are accredited by the Philippine Department of Tourism and are fully incorporated as a member of BSP/IATA with inbound & outbound ticketing and reservations.

Epic Spin on Travel

Rajah Travel strives to bring you a life as you imagine.

Rajah Travel's brand of EPIC is about giving our travelers the travel that they want. What we want is for YOU to live your brand of adventure; from domestic to international destinations ranging from Asia Pacific, Europe, all the way to North and South America.

  • Luxury travel for discerning travelers. Suites and villas, customized tours, VIP access - nothing but the best.
  • Quick getaways. Centrally located hotels and your choice of tours.
  • A showcase of the best of the Philippines. Choose from quick getaways and long vacations.
  • Free and Easy arrangements. Create your own adventure.

A Partnership of Epic Proportions

Rajah Travel is Philippines General Sales Agent (GSA) for Insight Vacations since 1982 and Contiki Tours International Limited since 1997, two of the largest motorcoach operators in Europe. We are also the Philippines General Sales Agent for Luxury Gold, Uniworld Cruises, U by Uniworld, Contiki, Emirates Dubai Experiences, and Heart of Alsace.

Epic Spin on Travel

Rajah Travel is one of the few Preferred Sales Agent for Silversea, Norwegian Cruise Lines, Rocky Mountaineer, AAT Kings, and Club Med.

Epic Spin on Travel

Epic Travel with just a click of a button

Online booking tool, travel registry, gift certificate, travel shop, more of our extensive services.

  • Corporate Travel Management

We would like to highlight our international affiliation with CWT™. Rajah Travel has been an international partner representative of CWT’s Global Partner Network in the Philippines since 1995, through which we have optimized our ticketing capability, as well as benefited from the acquisition of several Global and Regional Clients.

Meetings & Events Management

The Meetings & Events Team specializes in incentive travel, group travel, events solutions and events management. They also arrange itineraries and activities, transport logistics, venue sourcing, and acts as event secretariat when such services are needed.

  • Gift Certificates. Online purchase of a specific amount of travel credits
  • Souvenir Shop. Travel merchandise such as bags, kits, accessories and special event souvenirs
  • Travel Registry. Allows friends and family to contribute to a pooled travel fund for a honeymoon, birthday or graduation gift

a) Gift Certificates – online purchase of a specific amount of travel credits b) Souvenir Shop – travel merchandise such as bags, kits, accessories and special event souvenirs c) Travel Registry – allows friends and family to contribute to a pooled travel fund for a honeymoon, birthday or graduation gift

Documentation Services

The Documentation Services Department of Rajah Travel Corporation specializes in visa processing, passport processing, and other documentation services. The Documentations Team processes and handles visa requirements for the USA, Canada, Schengen territories, other European and Middle Eastern countries, and Asian countries.

Embassy Accreditation

Epic Spin on Travel

Embassy of Japan one of only 6 accredited agencies under Category A

Epic Spin on Travel

Embassy of the Republic of Singapore one of 2 only accredited agencies

Epic Spin on Travel

Embassy of Korea one of only 10 designated agencies for filing of group visas, and one of 35 travel agencies for filing of individual visas

Extensive Services

  • Airline Reservations and Ticketing
  • International Tour Packages, Wholesaling & Retailing
  • Philippine Tour Packages, Wholesaling & Retailing
  • Meetings, Incentives, Conventions, Exhibitions (MICE)
  • Event Management
  • International and Local Group Travel
  • Passport and Visa processing
  • Other Documentation Services

Tourism Site Management

The Tourism Site Management is one of the departments of Rajah Travel Corporation that offers a range of consultancy, management, and development services for both established and emerging hotel/resort properties, tourist sites, and other establishments.

Since its establishment in 2018, the Tourism Site Management has acquired to manage Playa La Caleta in Bataan

Travel Academy

With it’s maiden run in October 5, 2020, the Travel Academy offers Remote Practicum (Mentorship) Program that takes students across the different Department Operations of RTC. One simply enrolls in the different sessions that will cumulatively fulfill their required total practicum hours.

AWARDS & RECOGNITION

Throughout its existence, Rajah Travel Corporation has received a host of Top Producer Awards from various airlines and international tourism organizations.

International Awards

Voted by readers of Travel Trade Gazette (TTG) Asia and TTG MICE as Best Travel Agency, Philippines for the years 2001, 2005, 2006, 2007, 2011, 2012, 2014, 2015, 2016, 2018 and 2019

Recognitions by Partners

Airline Awards Top Agents Awards - Malaysia Airlines, Singapore Airlines, United Airlines, Royal Brunei, and Air China

  • Asia Partner of the Year 2019 for Insight Vacations and Uniworld
  • GSA of the Year 2018 for Insight Vacations
  • Top Agents Award - Sabre
  • Top Producing Award - Travelport

Award

Why Choose Us?

International accreditations.

  • International Air Transport Association (IATA)
  • World Travel and Tourism Council (WTTC)

Government Accreditation

  • Department of Tourism
  • Bureau of Immigration

Local Tourism Associations

  • Philippine Travel Agencies Association (PTAA)
  • Philippine Tour Operators Association (PHILTOA)
  • Philippine Association of Convention/ Exhibition Organizers and Suppliers (PACEOS)
  • Tourism Industry Board Foundation (TIBFI)
  • Tourism Congress of the Philippines (TCP)
  • Tourism Promotions Board Philippines (TPBPHL)
  • PHILTOA Logo
  • PACEOS Logo
  • Tourism Congress Logo

Business Associations

  • American Chamber of Commerce of the Philippines (AmCham)
  • Japan Chamber of Commerce and Industry of the Philippines, Inc. (JCCIPI)
  • Chamber of Commerce of the Philippine Islands (CCPI)
  • AMCHAM Logo
  • JCCIPI Logo

Our Advocacies

Tourism knowledge center (tkc).

Rajah Travel Corporation firmly believes in its core value of stewardship. In line with this, the company has several advocacies in its thrust of being a steward, not only to the company, but more so, to the tourism industry and the community.

  • Online resource for data / research / analysis
  • Digitization of files / data
  • Program management for tourist attractions
  • Website development for tourist attractions

Lost Pieces of History

Rajah Travel works with communities to uncover or rediscover lost pieces of history. We believe in the value of preserving our country’s culture and heritage and we aim to spread awareness to fellow Filipinos and foreign visitors.

We have been working with the Palawan Liberation Task Force since 2015 to highlight the historical value of the Palawan Province and the key role it played in World War II.

Award

  • Looking for a Job? Check for available positions at our
  • CAREERS PAGE ›

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  • Saint Petersburg
  • Golden Ring
  • Moscow tours
  • Siberia and Arctics
  • North Caucasus
  • Guided tours
  • Tour packages
  • Tips for tourists travelling to Russia
  • Useful apps to download
  • Visa and registration
  • Restaurants and bars
  • Packing tips
  • Transport in Moscow

Visit Moscow Tours

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Saint Petersburg - Karelia 9 days - 8 nights

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Moscow - Saint Petersburg tour package 8 days/7 nights

Moscow - saint petersburg 5 days/4 nights.

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Moscow - Saint Petersburg 6 days/5 nights

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Sochi tour 8 days/7 nights

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Altai tour package 11 days/10 nights

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Murmansk 4 days/3 nights

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Happy New Year tour package- best price 8 days/7 nights

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Baikal tour package 7 days/6 nights

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Christmas tour package- best price 5 days/4 nights

Moscow tour package 4 days/3 nights.

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Special Winter Edition Tour 8 days/7 nights

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Saint Peterburg tour package 4 days/3 nights

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Moscow-Kazan-Saint Petersburg 9 days/8 nights

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Moscow-Suzdal-Saint Petersburg 9 days/8 nights

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Moscow-Saint Peterburg tour package 8 days/7 nights BEST DEAL (15th of MAY-22d of MAY only)

Moscow-sochi tour package 6 days/5 nights.

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Moscow - Velikiy Novgorod - Saint Petersburg tour package 9 days/8 nights

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Moscow-Saint Petersburg-Baikal lake 14 days/13 nights

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Moscow-Saint Petersburg-Sochi tour package 10 days/9 nights

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Moscow-Altai tour package 14 days/13 nights

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Moscow-Murmansk-Saint Petersburg 11 days/10 nights

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Saint Petersburg - Karelia 8 days/7 nights

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Moscow tour package 5 days/4 nights including tank riding and Stalin Bunker visit

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Moscow-Saint Petersburg tour package 7 days/6 nights including tank riding and Stalin Bunker visit

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Magic Ice of Baikal Lake - 7 days / 6 nights

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SPA tour package Grozny (Chechnya) 4 days - 3 nights

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Hiking tour package Dagestan 5 days - 4 nights

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Suzdal and Vladimir Tour

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Moscow Kremlin Tour

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River Cruise Tour

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Driving Tour around Saint Petersburg

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Peterhof Tour

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Moscow Driving Tour

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Moscow in 1 Day (Walking tour)

Welcome to visit moscow tours.

We provide authentic, informative and memorable tour packages and city tours, at very competitive prices. Visit Moscow Tours are available not only in Moscow, but also in other cities: Saint Petersburg, Kazan, Suzdal and Sergiev Posad.  We also organise customised individual programs tailored just for you.

Our guests come in large groups, small private groups, as couples or as single travellers. We take care of and treat our guests with respect in a friendly and warm family environment. We show people our beautiful cities with passion and deep knowledge of their history, culture and traditions.

Our guides are extremely hospitable, helpful and well-informed. They are simply the best because only by providing the best services can we make the world fall in love with Russia. And we are very happy when our guests say that they will definitely come back to Russia and that they will tell all their friends how great Russia is! That is what inspires us to put even more dedication and hard work into our tours, knowing that what we do is positive and meaningful.

Our classic tours include tours of Moscow and Saint Petersburg, two main Russian cities.

Moscow is a big and busy  megalopolis and Russia’s capital city, where more than 12 million people live and work. Our capital city is happening place; it is mysterious, elegant, luxurious, fashionable, clean and bright, with its unique legends, traditions and events. It is with great pride that we show the Red Square and the Kremlin, our Underground and Tretyakovskaya Gallery, among other stunning attractions.

Saint Petersburg is our second capital,  the second largest city in the Russian Federation. This wonderful city has a strong and lively aristocratic spirit, uniquely Russian royal architecture, magnificent museums and theatres. Saint Petersburg bears the royal heritage of Russia, which can be felt in its air, its streets, parks, monuments, museums and citizens.  In Saint Petersburg tours, we will take you to the Hermitage, Peter and Paul Fortress, Faberge Museum and Orthodox Cathedrals. We’re sure you will love it!

If you have a few more days to spare, venture into the dreamy Russian countryside in Suzdal or Sergiev Posad. Suzdal is a small town with a population of about ten thousand people, situated on less than 15 square kilometres. This tiny area is home to 53 historic cathedrals, five monasteries and a kremlin. Church domes are visible like mushrooms from anywhere and everywhere in the town like in a fairy tale. No wonder Suzdal is called the ‘Town Museum”.  It is definitely worth visiting!

Just try any of Visit Moscow Tours’ tour packages or any individual city tour, and we promise that you will want to come back to Russia again.  Russia is huge with countless amazing places to visit. There are so many unique experiences to be had and energies to be felt that one tour is definitely not enough to explore this vast land. It is also a very safe destination to travel, and we have a tradition of warm hospitality. Our people adore and take care of visitors as our own guests, and even if they do not know your language very well, they still try to be helpful and hospitable.

Our guides will show you the most interesting attractions and historical places, taking you on a journey to the past to enjoy stories of medieval times, the Romanov monarchy, the Soviet Era. And of course, we will show you the contemporary life of our country through authentic local experiences.

We look forward to meeting you soon!

8 interesting facts about the Hermitage

Put-in tours

Original tour agency in moscow and st petersburg..

Onboard a Soviet van!

Welcome to Russia!

We are Sergey and Simon, a Russian and a Frenchman, both  passionate about Moscow, Saint-Petersburg and classic cars. Together, we have created Put-in tours. Our goal is to help you experience Russian culture off the beaten path. Join us onboard our classic Soviet van and let’s get rolling!

In Moscow we offer you a city tour to discover most of the city in an original way as well as a night tour to admire the lights. Our pubcrawl is ideal to explore Moscow’s night-life and have fun. If you are craving to discover Russian culture, come impress your senses during our monastery diner or join our 100% Russian Banya Excursion . The latest will also bring you to Sergiyev Posad and it’s famous monastery!

For the most extreme travellers, our shooting tour will deliver your daily dose of adrenaline whereas our tank excursion will let you ride a real tank and shoot a bazooka.

We also offer help to receive your visa , safe and multilingual airport transfers , as well as organisation services for team-building events or bachelor parties .

All our excursions (but the monastery diner) happen onboard our Soviet military vans and can be covered by our  professionnal photographer or videographer.

In Saint Petersburg

We welcome you in Saint Petersburg onboard our Soviet van to discover the imperial city with our city tour and night tour .

Continue your discovery in style! The adrenaline lovers will like our shooting tour  which brings 3 Russian weapons to the tip of your trigger finger.

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© Copyright 2021 - Put-in tours Designed by SD Marketing & Design

At Put-in tours, we put you in our classic Soviet vans to go explore Moscow, Saint Petersburg and Russian culture off the beaten path. Discover our Moscow city guided tour, visit Moscow by night, join our banya & Sergiyev Posad excursion, visit and dine in one of Moscow's oldest monastery or even Luzhniki stadium, before you party on our famous pubcrawl! Original and atypical tours : Shoot AK47 and a bazooka after riding on a tank with our tank & bazooka excursion ! Extreme tours: Fly a fighter jet in Moscow onboard a L-29 or L-39 aircraft!

© Copyright 2021 – Put-in tours

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A History of Moscow in 13 Dishes

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IMAGES

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  2. 30+ Travel Agency Vision Examples • Eat, Sleep, Wander

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  3. Tourism And Travel Company Profile Vision And Mission Statement

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  5. Our Mission Statement

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    travel agency mission and vision

VIDEO

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  6. Mission, Vision, and Values Session: 2024 Grassroots Fund

COMMENTS

  1. Our Mission, Vision and Values

    Welcome to Travel is a travel agency that connects people to positive experiences and encourages them to travel. Learn about their mission, vision and values that guide their work and vision for the world.

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  3. 30+ Travel Agency Vision Examples • Eat, Sleep, Wander

    Find inspiration for your travel agency vision statement with over 30 examples from different travel agencies. Learn how to craft your own vision and mission to shape your brand and attract customers.

  4. Best Mission Statements Examples [for Travel & Accommodation]

    2. Identify Your Audience: Consider who you are trying to reach with your mission statement, such as customers, employees or the general public. 3. Brainstorm Descriptive Words and Phrases: Think of words and phrases that accurately describe your organization's purpose, values and goals. 4.

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    Mission. At MUST WANDER, our mission is to curate extraordinary travel experiences that awaken the spirit of adventure, foster cultural exchange, and leave an indelible mark on the hearts of travelers. Through personalized itineraries, immersive encounters, and responsible travel practices, we aim to create unforgettable moments that enrich ...

  6. mission statement travel agency examples

    Here are some examples of mission statements for travel agencies: "To create unforgettable travel experiences for our clients, while fostering a culture of environmental responsibility and community engagement.". - This mission statement emphasizes the agency's commitment to sustainable travel and community involvement. Source: bing.com.

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    Vision To achieve that our clients live memorable experiences and that they fulfill their dreams and goals through travel. We want our people to remember them all their lives. Mission To work with our clients based on a relationship of trust, honesty and transparency, giving a ...

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    Our culture started from the minute my husband, Alan, and I decided to acquire Grand Circle in 1985, and it has been shaped by countless events and people over our history. Parts of our culture were very well considered, such as when we crafted a Vision and a Mission and identified the Values we believed in. Other components have been shaped by ...

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    Story and Mission. We are the world's largest association of travel professionals and the leading global advocate for travel advisors, the travel industry and the traveling public. Our members include travel advisors and the companies whose products they sell from air, tours and safaris to cruises, hotels, resorts, rental cars and more.

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    Vision. Omeir is a one stop travel solutions provider which aims to continuously grow across borders, in products and services, and always putting the customer's delight at first place. Mission. We provide travel related solutions to individual & corporate customers. Values

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    MISSION and VISION. Our vision is to become an internationally recognised travel agency and tourism provider by meeting the expectations of our customers through superior services. Our mission is to help our customers create lifelong memories for themselves and their families through experiences that surpass their expectations. With dedication ...

  16. Company Profile

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    At Travel by Beth our mission is to create the same for you through your travel experiences. Travel by Beth was established to provide a higher level of personalized and customized service for our clients. We care about our clients and work hard to provide you a level of service that you won't find with other agencies or with an online ...

  18. Our Mission

    Our Mission: To passionately inspire, educate, and fulfill dreams- one client, one destination, one team member, one event, one travel experience at a time. Our Values: With our partners, our team, our trips, and our customers at our core, we LIVE these values: Deliver the WOW to our clients in every experience!

  19. About Us

    Rajah Travel Corporation, an IATA-accredited travel agency that caters to international and domestic travel and tours. A partner of Carlson Wagonlit Travel (CWT) in the Philippines since 1995. Rajah has optimized its ticketing capability and has significantly increased its network and presence in the industry. With people dedicated to service excellence, work ethics and focused in providing ...

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    The Food Tour by Visit Moscow Tours is a perfect chance to sample all the variety of cuisines of the former Soviet Republics and to understand the Russian customs, traditions and ways of life. You will taste Russian, Ukrainian and Georgian food. Meeting time: from 9 a.m. to 4 p.m. Meeting point:

  21. Tours in Moscow and St Petersburg

    In Moscow. In Moscow we offer you a city tour to discover most of the city in an original way as well as a night tour to admire the lights. Our pubcrawl is ideal to explore Moscow's night-life and have fun. If you are craving to discover Russian culture, come impress your senses during our monastery diner or join our 100% Russian Banya Excursion.The latest will also bring you to Sergiyev ...

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    1: Off-kilter genius at Delicatessen: Brain pâté with kefir butter and young radishes served mezze-style, and the caviar and tartare pizza. Head for Food City. You might think that calling Food City (Фуд Сити), an agriculture depot on the outskirts of Moscow, a "city" would be some kind of hyperbole. It is not.

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  24. PDF Strategic Plan 2020-2025

    2020-2025 Strategic Plan 3 The Mission of the Agency is to promote sustainable economic growth, vitality, and community enhancement through collaboration and community investment. Mission GROWTH Grow the local economy to increase community vitality, resilience, and strength ENHANCEMENT Enhance and contribute to community assets that make Moscow a great place to live, work, and play