Hilary Murphy Travel

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1 John Street

New Ross, Co. Wexford

Republic of Ireland

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Hospitality and travel: the nature and implications of user-generated content

Research output : Contribution to journal › Article › peer-review

  • online travel reviews
  • user generated content
  • social media
  • youthful travellers

Access to Document

  • 10.1177/1938965512449317

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  • Link to publication in Scopus

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  • Travel Social Sciences 100%
  • Consumers Social Sciences 100%
  • Hospitality Social Sciences 100%
  • Content Social Sciences 100%
  • Difference Social Sciences 50%
  • Motivation Social Sciences 50%
  • Spain Social Sciences 50%
  • Switzerland Social Sciences 50%

T1 - Hospitality and travel

T2 - the nature and implications of user-generated content

AU - Wilson, Alan

AU - Murphy, Hilary

AU - Cambra-Fierro, J.J.

PY - 2012/8

Y1 - 2012/8

N2 - This article examines the phenomenon of user-generated content and particularly the influence of nationality both on the motivation to post (or not) and on where and what type of content consumers share in the context of a recent trip. The method used was an online survey of 568 respondents located in Switzerland, the United Kingdom, and Spain. By design, a plurality of respondents was less than thirty years old. The preliminary results reveal differences in national attitudes and motivations for posting on different types of user-generated content site (i.e., social media sites, hotel- or destination-operated sites, commercial review sites, video or picture sharing sites). For example, respondents in Switzerland and the United Kingdom were more likely to post photos or travelogues on Facebook or another social media site to share with friends or relive the vacation experience. Respondents from Spain preferred to post on TripAdvisor or the travel purveyors’ websites, with the goal of making recommendations to other travelers. A chief implication for travel and hospitality managers is that in fact people from different countries have diverse reasons for posting, and the hospitality industry must take into account the differences in posting behaviors. This article was originally presented at QUIS 12, the international Quality in Service Conference.

AB - This article examines the phenomenon of user-generated content and particularly the influence of nationality both on the motivation to post (or not) and on where and what type of content consumers share in the context of a recent trip. The method used was an online survey of 568 respondents located in Switzerland, the United Kingdom, and Spain. By design, a plurality of respondents was less than thirty years old. The preliminary results reveal differences in national attitudes and motivations for posting on different types of user-generated content site (i.e., social media sites, hotel- or destination-operated sites, commercial review sites, video or picture sharing sites). For example, respondents in Switzerland and the United Kingdom were more likely to post photos or travelogues on Facebook or another social media site to share with friends or relive the vacation experience. Respondents from Spain preferred to post on TripAdvisor or the travel purveyors’ websites, with the goal of making recommendations to other travelers. A chief implication for travel and hospitality managers is that in fact people from different countries have diverse reasons for posting, and the hospitality industry must take into account the differences in posting behaviors. This article was originally presented at QUIS 12, the international Quality in Service Conference.

KW - online travel reviews

KW - user generated content

KW - social media

KW - youthful travellers

UR - http://www.scopus.com/inward/record.url?scp=84864011861&partnerID=8YFLogxK

U2 - 10.1177/1938965512449317

DO - 10.1177/1938965512449317

M3 - Article

SN - 1938-9655

JO - Cornell Hospitality Quarterly

JF - Cornell Hospitality Quarterly

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hilary murphy travel reviews

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COMMENTS

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  6. Hospitality and Travel: The Nature and Implications of User-Generated

    Online travel review study: Role and impact of online travel reviews. Laboratory for Intelligent Systems in Tourism, Texas A&M University. ... Hilary Murphy is a Professor at Ecole hoteliere de Lausanne (University of Applied Sciences-University of Western Switzerland).

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  13. Murphy Hilary Travel in John st New Ross Y34VK28 Co. Wexford

    John st New Ross Y34VK28 Co. Wexford. (051)421629. Hilary Murphy Travel based in New Ross. Worldwide Travel Specialists Call 0818 332 791. (051)421629. [email protected]. hilarymurphytravel.com. Map.

  14. Hospitality and Travel: The Nature and Implications of User-Generated

    Alan Wilson, Hilary Murphy, and Jesus Cambra Fierro. Cornell Hospitality Quarterly 2012 53: 3, 220-228 Download Citation. ... Online travel review study: Role and impact of online travel reviews. Laboratory for Intelligent Systems in Tourism, Texas A&M University. Google Scholar.

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  16. Hotel Yearbook: Get off the Social Media Merry-Go-Round with Social

    In fact, with 702M travel reviews, 490M average monthly visitors, tripadvisor.com is the world biggest travel community; the website was born as a pure reviews website. ... Hilary Murphy Associate ...

  17. Hospitality and travel: the nature and implications of user-generated

    Respondents from Spain preferred to post on TripAdvisor or the travel purveyors' websites, with the goal of making recommendations to other travelers. A chief implication for travel and hospitality managers is that in fact people from different countries have diverse reasons for posting, and the hospitality industry must take into account the ...

  18. Murphy Hilary Travel, New Ross

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  20. Staff Bio

    Hilary Murphy, PhD. Hilary Murphy Ph.D. is a licensed clinical psychologist and formally trained pediatric neuropsychologist with a specialization in the neuropsychological assessment of neurodevelopmental and neuro-medical disorders. Dr. Murphy has extensive experience evaluating children, adolescents, and young adults.

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