company tour script

Sample Tour Guide Speech in English

Listen to a tour guide on a shuttle bus from the airport to the resort. You can listen first, and then read. After that, test your understanding with the quick check.

[Welcoming tourists]

Hello everyone. My name is Luca. On behalf of Suntan Tours I'd like to welcome you all to Los Cabos. The bus ride to your hotel will take about fifteen minutes. Right now I'd like to take a minute to familiarize you with the area and discuss some brief safety precautions. Firstly, I ask that you remain seated until we reach our destination and that you not eat or drink while on the bus. Secondly, please realize that it is against the law to get drunk in public. Enjoy your vacation, but do drink responsibly and do not drink and drive.

[Describing the location]

I promise you are going to enjoy your stay here in San Jose, Los Cabos. This is a beautiful, quiet city where you can relax, sit by the beach, enjoy great meals and feel very safe. You can walk into town and enjoy the fountains or take a moonlit walk along the water. Please do not swim here. This is not a safe place to swim because there is a strong undertow. Cabos San Lucas is the place to go if you want to enjoy swimming in the ocean. You can take a short bus ride from your hotel. There you will also enjoy entertainment and dancing.

[Introducing special events and offers]

Suntan tours offers a variety of special discounts depending on your travel plans. We have golf packages, as well as guided whale boat tours, and fishing charters. There will be a short information session at 1pm in the lobby of the hotel tomorrow where you can learn all about these offers. We recommend that you do not purchase packages from street vendors as they are not always 100 percent reliable. They also may charge you more than what they say. Please take my advice and allow Suntan tours to book all of your day trips and activities while you are here.

[Offering advice]

If you need to exchange your dollars into pesos, please use a bank or money exchange. We don't recommend exchanging your money at the hotel because you won't get a fair rate. Some restaurants will accept American or Canadian money, but you are better off to exchange your money and pay with pesos. Or, if you prefer, you can always use your credit cards. Also, if you want to get around the city, or travel to Cabos San Lucas, we recommend that you take the local bus rather than a taxi. The bus costs about one American dollar, and the driver can give you change if you don't have the exact amount. If you do decide to take a taxi make sure that you negotiate a price before you go.

[Closing remarks]

We're going to be pulling up to the hotel in just a few minutes. Please sit back and enjoy the view of the ocean on the left hand side of the bus as we enter the city. I ask that you remain in your seats until we have come to a complete stop. Javier will be meeting us at the bus to help you with your bags. Please double check to make sure your bag has been taken off the bus. On behalf of Suntan Tours, have a wonderful vacation in San Jose and I hope to see you tomorrow at the information session.

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How to write a tour script that your customers will rave about

There’s nothing worse than leading a tour to a group of bored guests. When your guests lose interest in the tour experience, it’s hard to grab their attention back.

This is why the most successful tours are based on a bulletproof tour scripts, a blueprint for the experience that’s been tested and revised over time.

In this guide, we’ll dive into the art of tour script along with sharing best practices and potential pitfalls to avoid.

What is a tour script?

A tour script is the backbone of a guided experience. 

On paper, it’s a well-organized outline of the information, stories, facts, and interactions that a guide will deliver during a tour.

A tour script not only provides the structure for an experience, but also weaves a narrative that keeps guests engaged. It sort of serves as a guide’s compass, ensuring that they cover key points, interact with their audience, and maintain a consistent flow throughout the tour.

What are the benefits of writing a tour script?

Even the most experienced tour guides can benefit from a well-written tour script — here’s why:

• Provides structure and clarity: A tour script acts as a roadmap, ensuring that your tour follows a clear and logical structure. It helps tour guides organize their thoughts, preventing any confusion or stumbling during the tour.
• Keeps the experience consistent: With a script in hand, each tour becomes a uniform, high-quality presentation of information and anecdotes.
• Engages your audience: A well-written script captivates an audience with engaging stories, facts, and insights.
• Gives your guide a chance to introduce themselves: A script should feature a fun introduction, allowing guests to build a personal connection with your guides right away.
• A confidence boost for guides: Armed with a ready-to-go script, tour guides feel more confident and prepared — which, in turn, translates into a more enjoyable delivery.

5 steps for writing a tour script

Let’s take a look at how you might create a compelling tour script that leaves a lasting impression on your guests.

Step 1: Define your tour’s theme and goals

Begin by clarifying the central theme and objectives of your tour. Are you highlighting historical sites, local cuisine, or natural landmarks?

Then, define your goals. Are you educating, entertaining, or both?

Let’s say you live in Philadelphia: The city has heavy historical significance, so you design a walking tour that takes guests on a chronological journey of the signing of the Declaration of Independence.

With your tour’s theme and goal in mind — “historical” and “to inform” in the example above — you can start to create a cohesive and memorable storyline.

Step 2: Research your content thoroughly

Gather detailed information about the sites, facts, and anecdotes you plan to include in your script. Double- and triple-check your facts with reputable sources, historical records, and local experts.

While you’re researching, take special note of interesting tidbits and any quirky stories that come up. These can be used as “fun facts” throughout the tour.

The more knowledgeable you are, the more engaging your narrative will be. Your research will give your tour credibility and provide you with the proper ammunition to answer guests’ questions.

Step 3: Write a captivating introduction

An engaging opening sets the tone and captures your guests’ interest from the start.

With that in mind, write an attention-grabbing introduction for each segment of your tour. 

For example, at the city’s oldest building, you might start with, “Welcome to the cornerstone of our journey, the Old Town Hall. Let’s unlock its secrets together.”

This will hook your guests’ attention and keep them interested in each stop of the tour.

Step 4: Make the script interactive

Include interactive elements that encourage guest participation, like thought-provoking questions, fun facts, or challenges.

For example, when visiting a site that used to be a market, pose the following questions to your guests: “Can you imagine the bustling market that once surrounded this square? What do you think was the most popular item sold here?”

When guests actively participate in the storytelling, the experience becomes more memorable for them.

Step 5: End with a memorable conclusion

Craft a conclusion that ties together the main themes and emotions of the tour.

Let’s say your tour ends at the city square. You might say something like, “Our journey has unveiled the stories etched in these stones. As you leave, remember the resilience and spirit that continue to shape this city.”

A strong conclusion leaves guests with a sense of fulfillment and a positive impression of the tour, increasing their likelihood of sharing positive feedback.

Don’t forget to remind your guests to leace you a review on your preferred OTA platform and/or website. Including this quick call to action will motivate guests to provide you feedback once they leave your tour.

How to write a tour script for an in-person live tour

When writing a tour script for an in-person live tour, you need to consider all the factors that can make or break a face-to-face interaction.

The more your interact with your guests — like prompting them with trivia questions and sharing anecdotes — the more engaging the tour will be.

In a live tour, you can also use body language and facial expressions to enhance the storytelling experience. Think through how your gestures can complement key points, and where to establish eye contact to connect with different audience members.

Finally, pay close attention to your audience’s reactions. Adjust the pacing and delivery of your speech based on their engagement level. Make sure to leave room for spontaneous interactions and allow time for guests to ask questions.

How to write a tour script for a self-guided audio tour

Unlike live tours, where guides lead in real-time, audio tours rely solely on your  script to captivate visitors.

Begin with clear and concise descriptions of each point of interest. Since you won’t be there to address questions, the script should be comprehensive and help listeners visualize their surroundings. Use navigation cues so they can progress from one point to another. Mention landmarks, specific directions, and a logical sequence to guide them.

Storytelling is just as important in a self-guided audio tour — if not more. Your script is the only thing that will keep visitors engaged; fill it with anecdotes and background information about each point of interest.

Finally, timing is key to preventing listener fatigue. Leave ample room for reflection between each audio segment.

How to write a tour script for a virtual tour

Virtual tours, like audio tours, rely solely on your script to take participants on a journey from the comfort of their screens.

Here, you’re not limited by physical constraints, so you can create a fluid narrative that transitions smoothly. Your script will guide viewers through different locations, so make sure to describe the surroundings in detail to enhance the visual component of the tour.

Again, storytelling remains essential. Your narration should foster a sense of exploration — the better the narration, the more immersed the viewer will feel. 

Similar to an in-person tour, interactive prompts should also be used to keep viewers engaged throughout.

3 examples of great tour scripts

Here we’ll dissect three great tour scripts — from a cathedral in Dublin, a safari in Toronto, and a museum in Milwaukee.

We will start from here (presuming you are standing near Celtic Gravestone at shop); walk down into the north transept, or left arm, of the Cathedral. We will stop again at the Choir and then loop around into the south transept finally ending up back roughly where we started. The tour will last approximately 40 minutes and if you have any questions as we go please don’t hesitate to ask.

Then, the script begins by sharing the story of St Patrick himself.

“You may not be familiar with the story of our patron saint,” it says, ensuring that everyone in the group is on the same page. Rather than just pointing to the pictures on a window of the cathedral, the script tells the saint’s story through those pictures. The ongoing narrative captures the audience’s attention and keeps them engaged throughout the tour.

This script also includes several “optional extras,” such as an organ containing over four thousand pipes. This is a great way to give the guide some flexibility. Tour guides have the ability to read a crowd — they can then make extra stops that align with the interests of each group.

Self-guided tour

Toronto Zoo’s Scenic Safari drive-thru tour is a self-guided adventure.

The audio script starts with a message from the CEO warmly welcoming visitors to the zoo. It’s followed by important safety rules that remind visitors to remain in their vehicles, keep noise to a minimum, and drive no faster than 5 km per hour. It’s important to start a self-guided tour with any guidelines that apply to the visit since there is no physical guide present.

The zoo points out interesting facts to pique visitors’ curiosity throughout the tour, like “Did you know that a tiger can bite down with the force of 1,000 pounds” and “A ‘long call’ from an orangutan can be heard up to 2 kilometers away.”

It also uses trivia questions to keep them engaged: “What color do you think a yak’s milk is?”

Mixing educational elements with storytelling makes the safari tour even more memorable for visitors.

Virtual tour

The Milwaukee Public Museum offers 360° virtual tours , including one of a gallery focused on the common traits shared by all civilizations.

The virtual tour starts at the entrance and moves through an interactive screen that showcases each section of the Crossroads of Civilization exhibit. The script has clear navigational cues, like “You are standing before a model of the First Courtyard of that temple while it is under construction.” This gives the visitor a sense of direction within the virtual experience.

The script also keeps users engaged by offering additional features only available online — like a PDF about colors used in ancient Egyptian art. Viewers can then choose to delve into the topics they’re most interested in, making the tour feel more personalized.

6 best practices for writing an engaging tour script

Breathe life into your tour script with these key strategies:

1. Use humor

Infusing humor into your script can transform a mundane description into a memorable anecdote. Don’t be afraid to let your personality shine — and don’t hold back on witty stories or lighthearted observations that make your visitors laugh

For example, during a historical walking tour, you might playfully mention how a renowned figure’s statue seems to have witnessed centuries of gossip.

2. Tell stories 

A well-told narrative can transport visitors into the past or alternate realities. Being a good storyteller is key to captivating your audience’s imagination. While guiding a tour through an art gallery, you could share the fascinating backstory behind a masterpiece, revealing the artist’s personal struggles and triumphs.

3. Use clear and simple language

Make your script easy to understand. Avoid jargon or technical language that non-experts on the subject wouldn’t understand. Imagine leading a wine-tasting tour: Instead of delving into technical terminology, you would describe the flavors and aromas in relatable terms like “notes of ripe berries” or “subtle hints of oak.”

4. Incorporate interactive elements

Engagement flourishes when your guests are actively involved. Questions, prompts, or challenges encourage them to interact with their surroundings, keeping the group interested from start to finish. For instance, while guiding a hiking trip, you could prompt hikers to look for specific bird species and share their discoveries with the group.

5. Create emotional connections

Always start your tour script by introducing yourself in a friendly manner. Then, make your passion for the said activity known. When guests see how excited you are about the tour, this excitement will translate back to them. During a walking tour, for example, you might share your history with the city, including your favorite memories there.

6. Embrace surprise and curiosity 

Unexpected twists or intriguing facts spark curiosity and attract your guests’ attention. On that same walking tour, for example, you might reveal a hidden alleyway with a captivating history, leaving them eager to explore further.

3 common mistakes in tour script writing

There are a few common pitfalls that can dampen a tour script’s impact. Here are three mistakes to avoid:

1. Information overload

One of the most common mistakes is overwhelming participants with too many details. Bombarding them with an abundance of historical facts, dates, and figures can lead to information fatigue.

Instead, focus on delivering key highlights that are relevant to your narrative. For instance, on an architecture tour, avoid inundating participants with every structural detail and instead focus on the stories behind the most interesting buildings.

2. No interaction

Tour scripts that merely deliver a monologue can fall flat. Neglecting interactive elements can leave participants feeling disconnected from the experience.

To avoid this, leave room for your guests to ask questions, share their observations, or even participate in mini-activities. 

During a food tour, for instance, you might ask guests to talk about their favorite meal, fostering a sense of participation.

3. Ignoring pace and timing

You can quickly lose a crowd by rushing through explanations or dwelling excessively on minor details. Dragging out a segment can also bored your guests to death.

Tour guides need to strike a balance between information overload and conciseness. They can do so by allocating appropriate time for each stop and topic. For example, on a museum tour, you’ll allot extra time to explore a major exhibit, ensuring that visitors have ample time to absorb the information.

A well-written tour script possesses the power to immerse guests in your experience. By marrying your storytelling techniques with thoughtful interactions and original humor, your scripts will result in tours that leave a lasting impression on your guests.

Writer Carla Vianna

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How to Write a Tour Guide Script that Wows Guests

By Breanna Lawlor

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What do charisma, charm and storytelling skills have to do with being a good tour guide? As it turns out — a lot.

As you figure what to include and how to write a tour guide script, know that you are pivotal to the guest experience.

Picture this: a traveler arrives at a destination full of curiosity and excitement, excited to immerse themselves in a new culture. And while tour guests might be ready to explore, they don’t know where to start and are leaning on you to show them the way.

With activities, sights and scenery to explore, there’s so much to discover. Plus, it’s exciting to be in a brand new place for the first time — an experience, made better with a tour guide.

What is a tour guide script?

Before your tour begins, you’ll want to share a little preamble with travelers. Creating a tour guide commentary gives guests a sense of what to expect from a tour. In this case, you might start with:

• Introducing who you are
• Confirming the tour type and where you’ll be heading
• Noting washroom locations
• Mentioning the number of stops along the route

An intro will give guests an idea of when to pay attention. Varying your pace and taking a pause can make your guest’s ears perk up. And, the best part? They aren’t expecting you to be speaking constantly.

In fact, guests may even appreciate a bit of silence so they’re able to process their own thoughts while on tour.

Tour guide script opening remarks 

Start with something funny that acts as an icebreaker. Your witty banter could relate to the area, the weather or how this happens to be your first time leading this tour (and where you silently plead with them to go easy on you).

Cue the awkward chuckles and mild concern, after which you showcase your enthusiasm and competence. From here your goal should be to figure out how you can immerse your guest in the story.

In your tour guide safety script, this is one of the first segments where guests’ eyes will glaze over. Don’t let this happen! Make safety entertaining with some witty banter and overly exuberant demonstrations or stories of what happens when guests fail to pay attention.

You’re likely to have a range of personality types amongst your tour guests. So, aim to get everyone on the same page with some humour.

How to provide tour commentary (step-by-step) 

Any tour should start with opening remarks about what guests can look forward to. Earn guest’s attention by structuring your tour commentary in a way that puts their interests first.

Keen to deliver a captivating tour? Start by following these guidelines:

1. Address important topics

Guests want to head into a tour feeling confident that a guide will deliver a memorable experience. With your approach, aim to be both informative and engaging with your guests from the get-go.

2. Bookend points of interest

Lead with the most commonly asked questions and topics that are featured in your tour listing. Consider mentioning whether food will be available and where guests can find washroom locations along the tour route.

You’ll also want to address anything that isn’t concrete, like whether they’ll have time to explore and photograph a famous landmark. Just like with GPS in your car, it’s much easier to know where to turn if you know the route plan.  

3. Address any questions 

After your pre-amble confirms the tour type, make space to connect conversationally with your guests. You can ask guests where they are from, the reason for this vacation and try to find out what people are most looking forward to seeing.

Ask if anyone has questions about the tour, another tour booking or a pickup at a specific time. And while it may not impact your tour, guests like to be considered.

As a bonus, this minimizes potential disruptions halfway and provides good tour commentary. In addition, if there happens to be transportation for the bulk of the group, ensure you instill the importance of time management. 

4. Showcase your enthusiasm

Charm and inspire guests before the tour kicks off, with your excitement for what’s to come. And while this may not be your first time providing this tour, trust that they will feed off your energy and excitement.

Picture yourself taking a moment to take in sweeping views or savour a tasty treat while on a food tour. These moments of acknowledgement let your guests know that they can carve out a few moments too.

5. Leave guests feeling inspired

You may already be a charismatic tour guide. Perhaps you’re delighting travelers with your wild and wondrous stories. But there’s always room for adding in a bit of variety into your daily routine and a fresh perspective for how you deliver guided tours. When guests wrap up a tour, your goal is for them to feel like they learned a little and had a lot of fun.

 10 characteristics guests want in a tour guide

We’re all human and appreciate when people treat us with kindness and respect. So, when it comes to tactics for tour guide commentary, here are a handful of traits that guests look for in a tour guide:

1. A sense of humour

To deliver a compelling story, you may also have to be a funny tour guide . Sometimes, the world can throw curveballs and we all appreciate a reason to laugh.

You may find that funny, light-hearted stories will jive with almost any crowd. Keen to inject some humour into your script? Just ensure it’s relevant to your audience and relatable. 

Remember to keep your audience in mind. Humour works best when it’s done sparingly. Jokes used for millennial backpackers might not work on retired cruise ship passengers.

2. Kindness

Pave the way for connecting with your guests by being kind enough to initiate conversation and listen to what they have to share.

Some travelers appreciate being asked what they’re hoping to get out of their experience and how far they’ve traveled to join in on your tour. Looking after small details and paying attention is a thoughtful trait that guests appreciate.

3. A guide who’s good with kids 

Little ones have feelings and thoughts during their travels. After all, the whole world is new for them.

While it can be challenging to structure a tour for all ages, if you aim to be inclusive, you’re destined to win minds and hearts. Look into opportunities to highlight kid-specific topics and vantage points. Aim to schedule some pit stops along the route to keep everyone comfortable and happy.

4. Open-mindedness

Have you ever heard of the golden rule? It may seem silly, but by treating others how you would like to be treated, you help set the tone for how people in your group will interact.

Plus, when you get to know people personally, this helps to heighten their experience. After all, when guests book a tour they hope to be treated well. Help guests feel more comfortable and consider what different travelers might find interesting while on tour.

5. Informative storyteller

If you’ve been living in a region for some time, you probably have a wealth of knowledge to share. Guests expect that you’ll be well-informed and willing to share your local knowledge. Let’s say you’re looking at creative ways for how to train a tour guide , it’s key to bring your local knowledge and storytelling chops to the table.

6. Organized and punctual  

Starting a tour on time is essential for every guest who made a point to be punctual and ready for things to start. Sure, mishaps happen and people find themselves in the wrong location. But as a general rule, you want to reward the guests who are prepared, by starting your tours on time.

Try sticking to time limits set for exploring an area and visiting different points of interest. In addition, guests hoping to make the most out of their trip will appreciate a tour that starts and ends right on time.

When guests book a tour, they put their faith in you to be direct and honest. Deliver on the promise and try to keep things on track with what your tour is supposed to include. Sometimes, it’s possible to get your facts wrong or not know the answer.

Ask if your guests have read up on the area and whether they have the answer. It’s not a bad idea to have a few key facts in your back pocket, so you do have the answers most of the time.

8. Adaptability

As a tour guide, you’ll potentially come across bad weather, detours or chaos from last minutechanges. Being adaptable is all a part of the role. This is where stories can keep your guests entertained if things go array.

The role of a tour guide is not without its challenges. You may have guests joining a tour with no minimal idea of what to expect, only having booked your tour because it was suggested to them. Keep things light and aim to be helpful for all travelers. This is where your uncanny ability to shift multiple hats is what makes you so good at your job.

9. Respectful

Sometimes, leading a tour may test your patience. You’ll find that respect can go pretty far, even if you don’t speak the same language. You may have to contend with late guests, irritated travelers and a wide array of personalities, but it doesn’t mean you can’t deliver an amazing tour for all.

Tour guests may not know or understand all of the expected cultural norms. Your role is to give travelers the benefit of the doubt, instead providing them with the opportunity to learn something new. And always keep your cool and remain respectful with tour guests.

10. Personality

Guests book tours with guides for a curated, hands-on and personalized experience. So, if they choose to book a tour with you, aim to dazzle them with your wealth of knowledge and personality.

Scan any negative online review and you’ll note descriptions like “cold, indifferent, boring or selfish” amongst the bad reviews. If travelers were looking for a generic experience, they could base a tour off a blog or seek out something on an audio walking tour. Make sure your personal touch is present throughout the tour.

Become a confident public speaker

If you find yourself getting nervous about speaking in front of a group of people, you’re not alone. We all worry about fumbling words or forgetting the material, but you know what’s awesome? Most people won’t know you’ve made a mistake unless you broadcast your error.

That’s part of the beauty in guiding. You can ad-lib, mix up the order and renege on your original script to make it perfect for your current tour group. Imagine guests reading reviews and coming to expect what you’re going to say next; now why would they bother booking a predictable tour?

Helpful things tips for your tour guide script:

• Focus on your guests : While it may be you doing the talking, your guests will be giving a lot of feedback with non-verbal cues. Aim to say just enough to keep them engaged and then move on.
• Forget the rules : focusing on them will only distract you. Make eye contact. Be animated with hands. Get to the point. Speak slowly. These will come naturally when you are more comfortable with public speaking. Take your time and enjoy th company of your guests.
• Invest in the story : Before the tour, pay close attention to your thoughts. Does the word can’t make a frequent appearance? If yes, it is time to change up your inner monologue. To be a better storyteller, you have to tell yourself you can . It seems like a cheesy exercise, but self-confidence makes a world of a difference.
• Create a set list : Have a few topics you know you’ll want to touch on throughout the tour to help remind you of your tour guide script.
• Take notes : You will get better with practice, but only if you learn from each attempt. Observe the audience’s reactions and write them down afterwards (not during — that would be strange). Next time, change your story up and repeat. Keep doing this until you know what details to emphasize more and what parts to leave out.

Use your tour guide script to be storyteller

As a tour guide you’re able to inform and entertain at the same time. Delivering facts while on tour doesn’t have to be a lecture. You can create a tour guide script that’s conversational and invites your guests into the experience.

Telling stories is a common way we communicate with each other. Over coffee with a friend, stories of weekend adventures are shared. At family dinners, your father brings up stories of your childhood. Even with the cashier, you may tell the story of why you forgot your reusable bags again.

You may find that you’re a natural when it comes to telling stories, and part of the reason could be that we’re hardwired to listen to them. Your past experiences, and the resulting stories, can contribute to the qualities of a good tour guide , helping you to create an incredible connection with your guests.

Whenever we listen to someone sharing a story, a large portion of our brain gets to work. Storytelling can engage three regions of the cortex : the motor, sensory and frontal. So why is storytelling important for tour guides? Want to figure out how to use storytelling to your advantage ?

In storytelling, try embracing the moment and not taking yourself too seriously. So throw a little of yourself in the content — even if the story isn’t about you. The narrator is part of the story as much as the characters are.

How to make good commentary in tour guiding

There are two types of stories to tell on tour:.

• Fun, wacky or exciting stories about a place. Told at the location of the site — either before or after listing relevant facts
• And personal stories. Best reserved for the in-transit, awkward moments of silence

For any location, there’s bound to be a large selection of stories to use on tour. But how do you choose the right ones?

It is best to base your selection around topics you care about — whether this happens to be architecture, food or history. Because when you are passionate about a topic, you will be more enthusiastic in your storytelling. And if you are excited to tell it, your listeners will be excited to hear it.

For your story collection, make a list of your own experiences. Some might be funny — even if they weren’t at the time. And some might be shocking — like you still can’t believe it happened to you. Out of all your stories, make sure they are appropriate and relate to the tour in some way.

Closing tour guide script

While you’re wrapping up the tour, you’ll want to close the experience for your guests.

Mention how you value guest feedback a few times throughout the tour. As an example of what to include in your tour commentary, make a point to share a point of interest that guests might not be able to find on their own.

Your closing tour guide commentary is also a great time to suggest other places travelers should consider, including restaurant recommendations and other tourist favourites.

And instead of telling guests that they should leave a 5-star review, which can seem disingenuous, encourage your visitors to highlight what makes this particular experience worth booking with an online review.

So, how can you become a better storyteller then?

Let’s go over important elements in crafting your story:

1. Hero/Protagonist

A story needs a character for the audience to cheer for. One they can relate to. Or one they will remember.

2. Objective

To create suspense, the main character needs a goal. The audience will listen in anticipation to find out whether the character succeeds.

3. Clear Incident

An obstacle must get in the character’s way. This makes it all the more interesting. Can they overcome it?

4. Harness emotion

You want the audience to feel what your characters are feeling. Empathy helps to connect the audience with your characters.

5. Add twists and turns

Unpredictable stories make the best ones. To keep the audience on their toes, throw unexpected twists and turns into the mix.

6. End with a punchline

Every story has a resolution, where typically the hero saves the day. No matter what type of story you share, aim to wrap up in a cheerful way — ending with a joke.

On your next tour, give storytelling a try. You might be surprised by your natural storytelling abilities and have a lot of fun while you’re at it.

Final thoughts 

Right from the beginning, invite guests into the storytelling experience of your tour.

You don’t have to be the only one telling stories. Open up the floor and ask the audience questions. One story has a way of breathing other stories into life.

By giving your audience time to share, you might quickly come up with another. Also, the tour will have a more conversational tone, making everyone, including yourself, more relaxed. As a result, they’ll be more inclined to enjoy the tour and provide you with good, honest feedback.

Are you looking to hire a tour guide with these storytelling skills?

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Mastering the Art of Script Writing for Tour Guiding

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As a tour guide, you have the power to bring a destination to life and create lasting memories for your audience. And one of the key tools in your arsenal is a well-written script. In this blog, we will explore the various aspects of script writing for tour guiding and how it can elevate your tours to the next level. We will delve into the role of a tour guide, the importance of a well-crafted script, and the impact it has on the overall tour experience. So, whether you are a seasoned tour guide looking to brush up on your skills or a beginner just starting out, this blog is for you.

Researching and Gathering Information:

As a tour guide, it is your responsibility to provide your guests with an informative and engaging experience. This requires thorough research and gathering of information about the destination you will be showcasing.

Conducting thorough research on a destination is crucial in order to provide accurate and up-to-date information to your guests. It also helps you to create a well-rounded and comprehensive tour that covers all the important aspects of the destination. Start by identifying the key attractions, historical sites, and cultural landmarks of the destination. This will give you a framework to work with and ensure that you do not miss any important information. Utilizing different sources for information is essential in order to get a well-rounded understanding of the destination. While guidebooks and online resources are a good starting point, it is important to also explore other sources such as local newspapers, magazines, and blogs. These sources can provide you with insider knowledge and hidden gems that may not be mentioned in mainstream guidebooks. Interviewing locals and experts is another valuable way to gather insider knowledge about the destination. Locals can provide you with personal anecdotes and insights that cannot be found in any book. Experts, such as historians and cultural experts, can provide you with a deeper understanding of the destination’s history and culture. When conducting interviews, it is important to be respectful and ask open-ended questions to encourage the interviewee to share their knowledge and experiences. It is also important to keep in mind that the information you gather may not always be completely accurate. It is your responsibility to fact-check and verify the information from multiple sources to ensure its credibility. This will also help you to avoid any misinformation or outdated information. In addition to gathering information, it is also important to understand the cultural and social norms of the destination. This will help you to avoid any cultural faux pas and ensure that your tour is respectful and inclusive of all guests. Incorporating local language and phrases into your script can also add a personal touch and make the tour more immersive for your guests. This can be achieved through your interactions with locals and through your research on the destination’s language and dialects.

Crafting a Compelling Narrative:

As a tour guide, your main goal is to provide an unforgettable experience for your guests. One of the key elements in achieving this is by crafting a compelling narrative through your script. A well-written script can make all the difference in engaging and captivating your audience, and incorporating historical and cultural context can add depth and authenticity to your tour.

Elements of a Good Story:

Every great tour has a great story at its core. A good story has the power to transport your audience to another time and place, and create an emotional connection with the destination. To craft a compelling narrative, your story should have a clear beginning, middle, and end. It should also have a central theme or message that ties everything together.

Techniques for Engaging and Captivating an Audience:

One of the most important techniques for engaging and captivating an audience is by using descriptive language. Paint a vivid picture with your words, and use sensory details to bring the destination to life. Another effective technique is by incorporating humor and personal anecdotes into your script. This will not only keep your audience entertained, but also make them feel more connected to you as a guide.

Incorporating Historical and Cultural Context into the Script:

Incorporating historical and cultural context into your script is crucial for providing a well-rounded and informative tour experience. This can be done by researching the destination thoroughly and including interesting facts and stories about its history and culture. It’s also important to consider the perspectives of different cultures and present them in a respectful and accurate manner.

Utilizing Visual Aids:

Visual aids can greatly enhance the tour experience and help your audience better understand the destination. Choose visuals that are relevant to your story and use them strategically throughout your tour. This can include photos, maps, videos, and other interactive elements. Just be sure not to rely too heavily on visual aids and remember to still engage with your audience through your words.

Practicing and Refining the Script:

As the saying goes, practice makes perfect. It’s important to rehearse and refine your script before each tour. This will not only help you remember your lines, but also give you the opportunity to make any necessary revisions. Seeking feedback from colleagues or even your audience can also help improve your script and delivery.

Dealing with Challenges:

No matter how well-prepared you are, unexpected challenges may arise during a tour. This could be anything from bad weather to a disruptive guest. As a tour guide, it’s important to stay calm and adapt your script accordingly. This could mean changing the route or adjusting the content to suit the audience. Remember to always remain professional and keep the tour engaging and interactive.

Role of visuals in enhancing the tour experience:

Visual aids can help bring your stories to life and make them more engaging and memorable for your audience. They provide a visual representation of the information you are sharing, making it easier for your guests to understand and retain the information. This is especially important for tours that involve historical or cultural information, as visuals can provide a better context and help guests visualize the past. In addition, visuals can also help break the monotony of a long tour and keep your guests interested and engaged. This is especially useful for tours that involve a lot of walking or traveling, as it gives guests something to look at and focus on while they are on the move.

Choosing the right visuals for different types of tours:

The type of visuals you use will depend on the type of tour you are conducting. For example, if you are leading a nature or wildlife tour, using photographs or videos of the flora and fauna in the area would be more appropriate. On the other hand, for a historical tour, you can use maps, illustrations, or photographs of the historical sites you are discussing. It is important to choose visuals that are relevant to the information you are sharing and are of good quality. Low-quality visuals can be distracting and take away from the overall experience. If you are using photographs, make sure they are clear and well-lit. If you are using videos, ensure they are of high resolution and have good audio quality.

Script Examples for Tour Guiding

Ladies and Gentlemen,

We welcome you to the very heart of this gorgeous city! Hello! My name’s John Your friendly guide throughout the entire day. I’m here to help make your trip as interesting, informative and unforgettable as is possible.

When we embark on our journey Let’s take some time to take in the vast weaving of history, culture and the beauty that makes the place we’re visiting so special.

The first stop on our tour is the stunning”[Insert Name of Landmark],” the place where both history and design blend together seamlessly. It was built in the year [year], this iconic building is a testimony to the rich history of [City’s Name]. When you walk through its halls of grandeur be sure to look at the exquisite details in the walls. Each telling a tale that is unique to it.

After that, we’ll travel toward the lively [Insert Name] Then, we’ll head to the vibrant [Insert Market Name]. It is known for its lively energy, the market has an assortment of products from local vendors including hand-crafted items and mouth-watering street food delight for the entire senses!

The journey takes our group to the peaceful natural site of [Insert Park (or Natural Site NameThis is known as the [Insert Name of Natural Site or Park]. Within the hustle and bustle of city life the park is the tranquility of a retreat. Make sure you take photographs of the amazing panoramas that it provides.

Through our journey I would like to encourage everyone to inquire about your questions, engage with people from the area, and fully immerse yourself in the amazing experience that the city of [City’s Name] can offer. Keep in mind that travel isn’t only about exploring new destinations but also experiencing different flavors, cultures and views.

When we go on our journeys with each other, we must respect the customs and values of our city and leave just footprints, and only take photographs.

We thank you for allowing us to serve to be your guide into the city’s heart. [City’s Name]. Relax, sit back and let’s build memorable memories throughout this incredible trip!

All the best to everyone,

Enjoy this thrilling adventure through breathtaking scenery as well as the captivating tales of our city that we adore. I’m John Your reliable tour guide and your travel companion for this journey.

While we set off on this adventure, let’s take in the beauty and vitality that’s essential to our location.

The first place we visit is the breathtaking [Insert Landmark’s Name], which is a gem that crowns this town. It was built in the year [yearit was completed in the year [Year], its beauty and architectural splendor is a testament to the city’s rich history. When we stroll through its streets, let every stone tell tales from the past.

We’ll then make through the bustling “Insert Name of Market The next step is to visit the bustling [Insert Market Name here]. The market in the city is its center of activity, with a pulsating rhythm and vibrant colors. There’s an abundance of treasures from the local area, tasty food, and cheerful people. Do not be afraid to bargain at times, it’s an element of fun!

Then we’ll retreat in the calm embrace of the [Insert Park or Nature Site Name the name of a park or natural site. The city’s tall buildings are a distant memory the natural oasis offers an oasis of tranquility. Make sure you take some time to take in the stunning views that it provides.

Through our travels I would like to encourage that you share your thoughts as well as ask questions and completely immerse yourself in the journey. It’s as much about people and the culture and traditions as destinations.

Happy day fellow adventurers,

We’re excited to share our journey across the breathtaking views and rich past of this fascinating city. This is my guide today We’ll discover the many stories that make the city so special.

The journey starts at the iconic [insert landmark’s name]. The Landmark’s Name. The architectural wonder, constructed in the year [year], is an emblem of the city’s strength and creativity. When we wander its magnificent halls, each part tells an era that has passed.

We’ll then dive right deep into the center of the city, which is the bustling [Insert Name of Market. It’s a sensory blast of sights, sounds and smells. From hand-crafted crafts to tempting local food, it gives you an insight into the life of our town. Meet the sellers their stories are equally as vibrant as the products they sell!

There, we’ll be able to be able to relax in the peaceful surrounding of the [Insert Park Name or Natural Site Name]. The tranquility of this oasis in bustle of the city is the perfect setting for reflection. Make sure to record beautiful views through your camera and within your minds.

While we travel throughout the city, you are at ease to ask questions, talk about your experiences as you immerse yourself into the culture of the city. Keep in mind that travel involves a collection of experiences not only photographs.

Respecting the city’s heritage as well as the natural environment is essential to the journey we are on. Make sure we don’t leave a footprint behind and preserve its beauty for the next visitors.

We thank you for choosing our company to help you navigate the city’s heart. [City’s Name]. Relax and keep your eyes open and let’s create this adventure a treasure-trove of memories that will last forever!

Hello, esteemed explorers,

Welcome to all in our first foray to the intriguing places and intriguing the history of this fascinating city. Your guide for the day I am able to promise you a rewarding adventure filled with exciting explorations.

The first place we’ll visit today is the legendary [Insert Market Name]. The architectural marvel, built in the year [Year], serves as a resounding representation of our city’s imaginative energy and historic depth. While we wander through its magnificent areas, every corner holds an interesting story to tell and a part of the past to tell.

We’ll then dive into the bustling chaotic city’s center The [Market Name]. The market’s bustling activity is an explosion of colors scents, sounds, and colors. There are a variety of traditional crafts, exotic food and friendly smiles. Get to know the locals. their stories add layers to the story of the city.

After that, we’ll move on towards the serene ambiance of the [Insert Park or [Nature Site Name] Then, we’ll move to the tranquility of [Insert Park or Natural. With the bustle of city life it’s a tranquil oasis that is a welcome respite. Be sure to take in the magnificent views that unfold.

Throughout the trip don’t be afraid to inquire, offer experiences, or immerse yourself within the local culture. It’s all about learning. involves absorbing new perspectives and new perspectives.

While we discover the charm of our city we must remember to cherish the city’s traditions and preserve the natural beauty of its surroundings. Leave only footprints and cherish the precious memories.

Thank you for trusting us to guide you through [Name of the City]. Get ready to be overwhelmed and let’s create a collection of unforgettable memories together!

Welcome to all on our journey through the captivating places and intriguing the history of this fascinating city. As your tour guide today I am able to promise you a rewarding trip filled with wonderful experiences.

The first place we’ll visit today is the famous [Insert Landmark’s Name]. This magnificent structure, which was built in the year of [Year], is regarded as a enduring representation of our city’s artistic spirit as well as its historical profundity. When we walk through its vast spaces, each one has an interesting story to tell, a bit of history that we can share.

We’ll then dive into the bustling urban chaos market, which is the market. [Market Name]. The market’s bustling activity is an awe-inspiring display of scents, colors, and sound. The market is filled with regional crafts, exotic cuisines and friendly smiles. Meet the people who live there, their stories add layers to the story of the city.

After that, we’ll move on into the tranquility of the [Insert Park or Natural Site Name] Then, we’ll move to the tranquility of [Insert Park or Natural. In the midst of the bustling city it’s a tranquil oasis that provides a tranquil respite. Make sure you take time to enjoy the stunning views it offers.

While on our journey don’t be afraid for a chat, impart experiences, or immerse yourself within the local culture. It’s all about learning. is about experiencing new things and new perspectives.

When we explore the charm of our city Let’s not forget to respect the city’s traditions and preserve its beauty and natural splendor. We should leave just footprints and cherish the precious memories.

We thank you for trusting us to guide you through the city of [Name] we are honored to be a part of [City’s Name]. Be ready to be overwhelmed and let’s create a collection of memorable moments!

Intrepid travelers, greetings!

Begin our adventure through breathtaking landscapes and the fascinating tradition of this amazing city. As your tour guide I’m thrilled to join you on this journey filled with fascinating insights.

The journey begins with the magnificent insert landmark’s name of the Landmark. It was built in the year of year this awe-inspiring building is an example of the city’s creative talent and the strength of its past. When we travel its long avenues, every intricate element is a relic of past times.

Then we head to the bustling heart of the city. It’s the lively [Insert Name of Market]. The bustling marketplace offers a variety of hues scents, sounds, and colors. From handmade souvenirs to delectable local food, it offers an authentic glimpse of the city’s life. Do not be afraid to interact with locals, their stories add an interesting color to the story of the city.

We then retreat in the calming surroundings in [Insert Park or Nature Site Name]. In the midst of a city’s constant tempo it is a tranquil spot that provides a respite. Take time to take in the breathtaking views which open up in front of your eye.

While we travel, you are welcome to ask questions, discuss your experiences as you immerse yourself within the culture and ethos of the city. Travel is, after all, an opportunity to gather experiences, not merely snaps.

While we weave the fascinating tapestry of our city we must pledge to respect its traditions and preserve its stunning beauty. We must ensure that our footprints remain only temporary, yet our memories last forever.

We thank you for trusting us with your exploration of the city’s name. Get ready for a thrilling trip and let’s create the most unforgettable memories!

Hello, adventurous souls,

Enjoy our thrilling journey through the fascinating corners of this amazing city. Your tour guide is me I’m thrilled to guide you on an adventure that is filled with amazing sites and treasures from the past.

The first stop is the stunning [Insert Landmark’s Name]. It was built in [year] the building represents our city’s culture as well as its long and rich heritage. When we stroll through its sprawling halls, every corner and cranny tells an intriguing tale from the past.

We’ll then explore the vibrant heart of the city: the bustling marketplace named [Insert Market Name]. This lively market provides a visual explosion of smells, colors and sound. There is a variety of traditional products, delicious cuisines and smiling faces. You are welcome to interact with the vendors in town and their stories add a personal element to the story of the city.

We’ll then move into the serene setting of [insert Park or Nature Site Name], Then, we’ll move to the tranquil setting of [Insert Park or Natural. Within the hustle and bustle of city life it offers an opportunity to enjoy a quiet moment. Do not forget to enjoy the breathtaking views it provides.

While we travel I would like to encourage people to inquire to share your thoughts, offer insights as well as fully enjoy the unique atmosphere of your city. It’s true that traveling involves soaking oneself in different perspectives and experiences.

While we explore the charm of the city we must remember to honor its customs and safeguard the beauty of nature. We must ensure that we leave just footprints and bring back an incredible collection of treasures.

We thank you for choosing to join us in exploring the city of [City’s Name]. Make sure you buckle up to embark on an exciting journey in creating an album of memorable moments with you!

Tips for creating visually appealing and informative presentations:

Keep it simple: Avoid cluttering your presentation with too much information or too many visuals. This can overwhelm your audience and make it difficult for them to focus on the key points. Use a variety of visuals: Mix it up by using a combination of photographs, videos, maps, and illustrations. This will keep your audience engaged and prevent them from getting bored. Use captions and labels: Make sure to label your visuals with relevant information, such as the location or date of a photograph. This will provide context and make it easier for your guests to understand. Use storytelling techniques: Just like your script, your visuals should also tell a story. Use techniques such as before and after photos or a series of images to create a narrative. Incorporate humor: Visuals can also be used to inject some humor into your presentation. This can help lighten the mood and make the tour more enjoyable for your guests.

Use technology: There are many tools and software available that can help you create visually appealing presentations. Practice and rehearse: Just like your script, it is important to practice and rehearse your presentation to ensure a smooth and seamless delivery.  

As a tour guide, your script is your most valuable tool. It sets the tone for the entire tour and acts as a guide for both you and your audience. A well-written and practiced script can make the difference between a mediocre tour and an unforgettable experience for your guests.

Importance of Rehearsing and Practicing the Script:

Rehearsing and practicing your script is crucial for delivering a smooth and engaging tour. It allows you to become familiar with the content, flow, and timing of your script. By rehearsing, you can also identify any areas that may need improvement or clarification. Practicing your script also helps you to become more confident in your delivery. Nerves and stage fright can be common for tour guides, especially when leading a large group. However, by rehearsing and practicing your script, you become more comfortable with the material, making it easier to deliver it with confidence and enthusiasm.

Seeking Feedback and Making Necessary Revisions:

While practicing your script, it is important to seek feedback from others. This can be from colleagues, friends, or even your guests. Their perspectives can provide valuable insights and help you identify any areas that may need improvement. As you receive feedback, be open to making necessary revisions to your script. Remember, your goal is to provide the best possible experience for your guests, and their feedback can help you achieve that. It is also important to keep in mind that your script should be a living document, constantly evolving and improving with each tour.

Incorporating Improvisation Techniques for a More Natural Delivery:

No matter how well-rehearsed and practiced your script is, there may be moments during a tour that require some improvisation. This could be due to unexpected situations, questions from guests, or simply wanting to add a personal touch to your delivery. Incorporating improvisation techniques into your script can make your tour feel more natural and authentic. It allows you to connect with your audience on a more personal level and make the tour experience more engaging and interactive. Some improvisation techniques you can use include storytelling, humor, and asking open-ended questions to encourage participation from your guests. Remember to always stay true to the main points of your script, but don’t be afraid to add your own personal flair to keep things interesting.  

As a tour guide, you are responsible for creating a memorable and informative experience for your guests. However, despite thorough planning and preparation, unexpected situations can arise during a tour that can throw off your script and disrupt the flow of your tour. These challenges can range from weather changes to technical difficulties, and even difficult guests. As a professional tour guide, it is crucial to have strategies in place for handling these challenges and adapting your script to different audiences to ensure an engaging and interactive tour. Handling unexpected situations during a tour requires quick thinking and flexibility. The first step is to remain calm and composed, as your guests will look to you for guidance. For example, if the weather suddenly changes, you may need to adjust the route or find an indoor alternative. If there are technical difficulties, have a backup plan in place, such as using a different device or switching to a different activity. It is also essential to communicate openly and honestly with your guests, keeping them informed of any changes and reassuring them that their experience will not be compromised. Another challenge that tour guides face is adapting their script to different audiences. Each group of guests is unique, with varying interests, knowledge levels, and cultural backgrounds. It is crucial to research and understand your audience beforehand to tailor your script accordingly. For example, if you have a group of history buffs, you may want to go into more detail about the historical significance of a location. On the other hand, if you have families with young children, you may want to incorporate fun facts and interactive activities to keep them engaged. To adapt your script effectively, it is essential to have a broad knowledge of the destination and its history, culture, and customs. This will allow you to make on-the-spot changes and additions to your script to cater to your audience’s interests. Additionally, be open to feedback from your guests. They may have specific questions or interests that you can incorporate into your script to make it more relevant and engaging for them. Keeping the tour engaging and interactive is crucial for a successful experience. A well-written script is a great starting point, but it is essential to keep your guests actively involved throughout the tour. One way to do this is by incorporating interactive elements such as quizzes, games, or hands-on activities. This will not only keep your guests engaged but also make the information more memorable for them. Another tip for keeping the tour interactive is to engage your guests in conversations and encourage them to ask questions. This will make the tour more personal and allow for a deeper understanding of the destination. Additionally, make use of visual aids such as maps, photos, and videos to enhance the tour experience and keep your guests visually engaged.  

Conclusion:

In conclusion, mastering the art of script writing for tour guiding is a crucial skill for any tour guide looking to provide an exceptional experience for their guests. Throughout this blog, we have explored the various aspects of script writing and how it can greatly enhance the overall tour experience. We began by understanding the role of a tour guide and the importance they hold in the tourism industry. We then delved into the responsibilities and qualities of a successful tour guide, highlighting the impact of a well-written script on the overall tour experience.

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Workplace Tour

What Is a Workplace Tour?

Benefits of workplace tours.

• Students are exposed to job opportunities within your organization.
• Provides students with experiences and perspectives that cannot be duplicated in a classroom.
• Provides an opportunity to develop career readiness skills, including communicating effectively and appropriately (speaking, professional etiquette), personal responsibility, etc.
• Many employees find it very satisfying to share their work experience and mentor students.
• Students can gain insight into what it is like to work for a particular industry (e.g., education, health care) and for you specifically.
• Students are able to meet with professionals, gaining insights into jobs and careers.

Who to Invite to Tour Your Workplace (and How)

How to organize and lead a workplace tour.

• Identify the participants needed to assist with the implementation; for example, school staff and employees within your organization.
• Decide the basics with those participants, such as the date, time and focus of the tour, and number of participants.
• Determine the career interest of the participants. Based on the interest of your participants, identify those employees best suited for the tour. Students should be able to observe and interact with employees within different levels of the organization.
• Collaborate with school officials to identify activities that will meet the goals of both the school and your organization.
• Plan structured activities before, during and after the tour to ensure a meaningful, engaging experience.
• Work with facility staff to arrange entrance, parking or any security measures that may be appropriate.
• Provide a Q & A session.
• Ask all participants (students and employees alike) to fill out evaluations so you can continue to improve your tour program.
• Be sure to document your tour with photos or videos.
• Thank everyone and recognize the time and efforts of your employee hosts.

Wendy N. Kelly, MSHRM, PHR, SHRM-CP

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How to write exciting tour guide commentary

By Rezdy — 21 Feb 2016

tour guides

Updated September 2022 – You don’t want to be the tour guide that everyone dreads. The one that drones on and on about facts, figures and historical destinations that people will see along the way. We’ve all been on one of those tours before, trying to surreptitiously check our watches to count down the minutes until it’s over.

As a tour and activity provider, you want your tours to be fun, exciting, funny, and memorable. You want to be the guide that captivates a group of travelers from the first moment they step aboard the bus, and keep their attention until they are climbing out after a fun day of sightseeing. But writing your tour guide commentary can be a difficult task when you’re unsure what your customers are looking for when they sign up for your tour.

These tips will help you understand how to write a tour guide speech that ensures your customers will have a fun and memorable time.

Why is engaging commentary important for tour guides?

Knowing how to make a commentary in tour guiding that’s interesting and engaging is one of the key qualities of a good tour guide . Vivid storytelling and accurate historical accounts will improve the customer experience, and ultimately earn you a reputation for being a premier tour guide in the region. This will help increase your bookings and allow you to continue to grow your business through positive and genuine online reviews that actively drive more potential customers to your website.

What guests want out of tour guide commentary

Whether you’re wandering through the ruins of an ancient city or meandering through an art gallery while creating a live virtual tour , some things stay the same when it comes to what guests want out of tour guide commentary.

Here’s what you should keep in mind if you’re wondering how to write a tour script that captures everyone’s attention:

A sense of wonder

Make your travelers curious. Start the tour with questions and statements that evoke their interest and curiosity, such as “Have you ever wondered what it might be like to live in a beautiful castle on the coast of the sea? Well we are about to go to a building where there was drama, romance, crime, and passion.” Get them excited about where they are about to go, and let their imaginations run wild along the way.

An emotional rollercoaster

Instead of reciting facts and figures about certain buildings, tell them about the people who worked there. Use your tour commentary to explain the tragedies that happened in your little corner of the world. Allow your guests to feel anxious, excited, happy, sad, and nervous — right along with the characters that you are describing in your historical accounts.

Unexpected twists and turns

Shock them with a story they don’t expect. When you are visiting a famous monument in the city, people expect to hear about the creators, the history behind the construction and the specifications about the building itself. While these are important figures and you might want to incorporate them into your guide, you should also surprise your guests by telling a more personal story about the monument. A funny memory of a previous tour could get people laughing, or you could tell a little-known story about the history of the monument.

Tasteful humor

Whether it’s responding to customer comments with witty quips or inserting strange but amusing facts into your commentary, humor can transform an average tour into a memorable and fun experience. Laughing makes everyone feel good – including your customers. Sprinkling in a dose of good-natured humor is a fantastic way to engage people and ensure that your customers leave the experience feeling not only satisfied, but also singing your praises.

Historical facts

One of the main reasons people go on tours is to learn interesting facts that they wouldn’t be able to hear otherwise. Historical facts don’t always need to be framed by a long-winded story. Pointing out interesting details on your tour with a short, snappy historical fact is a great way to add flavor to the entire experience. The amount of historical information that you pepper into your tour commentary will ultimately wind down to your location and the type of tour itself. But even if you aren’t offering an official historical tour, the occasional fact can do wonders for engaging your audience.

Your own personality

Add your own personality to your tours. This is the most important aspect of storytelling. Be yourself, and let your own personality shine through. If you’re a little quirky, let that weirdness show. If you love to make people laugh, then tell jokes the entire way. Your personality is going to make or break the guided tour, so enjoy yourself while doing your job. A summary of effective tour guide commentary: from start to finish Need inspiration for transforming your first rough draft into a polished tour guide commentary script? Here is a walk-through of how to write a tour script that does your location justice.

Establish a “hero” to root for

People are drawn to stories about relatable characters. Creating or drawing on historical inspiration to craft a ‘hero’ character can allow you to trigger positive emotional reactions in your audience and contextualize the facts that you are sharing in your tour commentary.

Tie your stories to a theme

Disjointed stories about completely different topics can confuse audiences. When you’re writing your tour guide commentary, imagine you’re creating a collection of short stories connected by an overarching theme.

Focus on short and simple stories

It’s tricky to keep your attention focused on a long, complicated story when you’re submerged in a new environment that is brimming with exciting attractions and activities. Short and simple stories are more engaging and effective than lengthy narratives. Don’t ignore the power of a snappy and impactful story when writing your tour guide commentary.

Finish with a feel-good ending

Time to tie the experience together in a neat package wrapped up with a nice bow. A feel-good ending will ensure that everyone walks away from the tour with a solid understanding of what they learned and experienced.

Revise your script

No great story was ever finalized without several rounds of editing. Ask your friends, family, and coworkers to read your commentary and provide feedback.

A comparison is also a handy tool that provides you with greater insights into areas that need improving. Consider writing multiple versions of your script and then comparing them to identify strengths to focus on and weaknesses to eliminate.

As your business grows, you might want to consider implementing an online booking system. By ensuring your online booking system creates an easy booking process, you’ll be setting positive expectations of customer satisfaction  before the tour or activity even begins. With an online booking software in place, your customers will be able to self-book at their own pace in an efficient and secure manner.

For instance, Rezdy is an automated tour booking software and tour Channel Manager that is designed specifically for tour and activity providers. Rezdy’s booking software equips your business with advanced features such as real-time availability viewer, avoiding the possibility of over/double bookings, automatic communication to keep your customers updated in the loop of any updates and reminders, and secure payment gateways that allows your customers to make secure online payments on the spot.

On the other hand, Rezdy Channel Manager also amplifies your booking levels by connecting you with thousands of agents and resellers worldwide. By using a tour operator marketplace, you’ll be able to expand your reach and broaden your distribution channels to thousands of potential customers from around the world.

You can experience everything that Rezdy has to offer firsthand by starting your FREE 21-day trial or booking a demo with our team of experts to help you understand how Rezdy can fit within your business.

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How to write the script for my tour?

A free walking tour is like a play: each word is of vital importance to transmit your speech in the best way and touch the emotions of your travelers. In this post, we will explain how to create an amazing script, which will be the bible of your journey. It will allow you to choose the best content in order to create an incredible experience and receive lots of money.

Before creating the tour script

Before starting to write the script, you should be aware of at least these 2 elements:

• Make sure to have identified all the places of interest (ex: town hall) and topics (ex: gastronomy) that you want to introduce throughout the tour.
• Make sure to have ordered all the places and topics to create your tour itinerary , taking into account a coherent structure and the shortest distance between each stop (max. 2-3 minutes).

If you have any questions about that, we strongly advise you to read this post first to define the itinerary of your tour.

1. Create a great introduction

Think about it as if it were the first few minutes of a movie or the first pages of a book. You have to create the “WOW” effect.

Your tour introduction has several goals:

• Captivate your travelers: you have to show travelers how special this experience will be with you and that it was worth booking. Make it clear that you will exceed the expectations they have.
• Break the ice: travelers don’t know you yet, they don’t know your city, or the other travelers in the group. It’s important to reduce this tension from the beginning.
• Give confidence: You must show your professionalism and credibility so that travelers can trust what you explain.

This introduction is usually short (5 minutes) and is normally structured like this:

• Say hello, welcome them , thank them for booking with you, introduce the tour and get the travelers’ interest.
• Introduce yourself to the group (and sometimes the travelers among them): here you have to show your credibility (experience, studies, time spent in the city …) so that the travelers know that they made the best decision booking your experience.
• Tour structure (key sights) and practical information (duration, if there will be a break to go to the bathroom, the payment concept, …). You make sure travelers know what to expect from you and to show them your professionalism.
• Get travelers’ interest and give time for some practical questions.

Then, in the same place, gurus usually start with their first explanations (most of the time, it’s an historical introduction of the city and the country). This explanation is normally a bit longer than the others (10-15 minutes) and serves to put the context for the rest of the tour. It’s also important to start at the meeting point so late travelers can still join.

2. Balance the types of content 

It’s important to find a balance between the different kinds of content to include in your tour so it’s easy for them to follow you. 

These are the different types of content that your tour must include:

• History: it’s usually the main focus for the content of your tour and helps to introduce the rest of your explanations. In many cases, travelers have already read part of the story before joining the tour in their travel guide or online but it’s important to explain it as travelers expect it and to put everything in context. It can be both the history of a building or monument, as well as the history related to a topic (specific period, important social movement, gastronomy, …).
• Anecdotes and curious legends: that’s what makes the difference for travelers and what they will remember, since it’s usually something that surprises them and that they don’t usually know about. It touches travelers’ emotions and keeps their attention. This kind of content is usually explained after the historical context.
• Customs and recommendations: Travelers who participate in a free walking tour don’t just want to listen to stories. They also want to be able to understand the city as a local, live as a local and go to places that are not as touristy. That’s why it’s important to include some local customs and personal recommendations in your tour.

You can balance the content both from one spot to another and within the same explanation of the place! (Ex: have a moment to talk just about recommendations or include recommendations after an historical overview). 

3. Find the content and write the tour script

Now that you know the type of content you need, it’s time to search for it.

There is no miracle , you will have to read a lot, watch many documentaries, visit many places, talk to the tourist office, experts … and that takes a while.

While doing this research, also consider the following things:

• Keep only the most essential and relevant information: you can talk for hours about some places, so it’s important to select only the most interesting part for the traveler. 
• Open your search beyond the content of the tour: If you read more than the content of your tour, you’ll be able to show to travelers that you are a true professional by answering all their doubts, which often go beyond what you explain on the tour.
• Verify the data: you can’t trust just one single source of information. Cross-check the data to ensure your script’s content is reliable.
• Write in an understandable way for everyone: sometimes travelers don’t know anything about the topics you are dealing with on your tour, so you have to explain it in a simple and clear way and avoid technical words.
• Think of practical information: free walking tours give travelers a general overview of what the city can offer, so they can then visit some places on their own. That’s why it’s important to know the practical information of the most important places in your city and to include them in your tour: opening hours, ticket prices, how to get there, …

4. Think of the best way to explain your stop

Just as you did by selecting the type of content for your tour, you must also balance the different ways of transmitting this content, which will create a much more enjoyable experience.

Maybe you can explain a personal story, or perform a historical event with travelers, even teach them how to prepare a traditional recipe, or make a quiz … You can find more information on this topic by consulting this post on how to create a more interactive tour and in this post on how to create amazing explanations .

In addition, you can include your travelers better by asking them questions , as we explain in more detail here .

5. Create natural transitions in your itinerary

Maintaining the logic between your explanations can be achieved when you have good transitions, because it gives a common thread to the whole tour. Your experience is not just going from one place to another, you have to see it as a set where each explanation tells a story that supports the overall idea of ​​your experience, like a movie with different scenes.

Good transitions allow travelers to better remember key facts and will help make the journey more meaningful. It also helps you memorize your speech better and will keep travelers interested to follow the whole tour.

You have to add these transitions at the end of the stop or when starting the next one. It can also serve to get travelers’ attention and surprise them, as we explain in this post .

6. End the tour with style

The final part of the tour has to be the cherry on top. Like a good movie, the final part is essential and will be the last impression travelers get before paying you. It’s important to make an emotional ending , so travelers realize how awesome this experience has been with you.

Many gurus achieve this by choosing a very special place to end their tour, such as a vantage point with a spectacular view of the city. Others choose a site that is relevant to the common thread of their tour, because of the history of that place.

What is usually said at the end:

• Summarize the most important elements of the tour , show travelers that the experience was amazing and that they have learned a lot with you.
• Give options on things to do after the tour.
• Remember that they will receive an automatic email from GuruWalk to leave a review on your profile and explain why it’s so important they do so (it allows you to get more bookings).
• Thank them and wish them a good stay.

If they give you an applause, it means that the tour and its ending have been a success. 

7. Control time, practice and improve the tour script

Remember, the best free walking tours last between 2 and 3 hours. Shorter than that, travelers will feel that the experience was not complete and longer, you will tire them out too much and they will end up bored.

With Google Maps, you can approximate the time you will need to walk. In this example of an itinerary in Brussels, which is a 2-hour tour, you walk about 40 minutes, leaving 1h20 to tell stories. Only the main stops are represented there, but there are about 10 stops, which makes 10 minutes per stop, taking into account that the first stop is usually longer, so it’s fine.

So, you can put a timer so that each stop on your script is no more than 10 minutes. It is not an absolute rule. There are places that require more time and others less.

Now that you’ve added or removed content from the tour script, it’s time to practice it at home and learn it well.

Once you have it ready, practice it with a friend or family member in real conditions. This person can also give you valuable feedback to improve your speech. Look at the time before starting the tour and halfway through the tour, verify your progress at the halfway point to make sure you are on target. If not, you will have to add or remove content.

You have to constantly review your tour script . With practice, you will realize what is more or less interesting to travelers.

However, keep in mind that the speed of the group is always different. So you have to identify less important explanations or places that you could skip or add to meet the duration of the tour.

It’s important to memorize the tour script perfectly. In front of the group of travelers, you can’t doubt or read something from a notebook. Otherwise, you may lose all your credibility (and money… ).

What’s next? 

Do you have your tour script ready and are you learning it? Before doing your first tours with travelers, check out this post about the most common mistakes when starting as a tour guide and how to avoid them.

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Unleash Greatness

How To Craft An Effective Facility Walking Tour

By Rob Hawse

A tour is a powerful branding opportunity but it’s one that companies frequently miss — or mess up.

Here are five steps you can take to craft a more effective facility walking tour.

Step 1: Identify your goal and create a strategy.

While it’s nice to feel proud of your facility and impress your visitors, for a walking tour to have real impact on your brand, there needs to be a strategy behind it.

Before you can create a strategy, however, you need a goal for your walking tour.

• What do you want people to walk away with?
• What do you want their perceptions to be?

Once you know this, you can then build a walking tour that will help accomplish it.

Here’s what not to do: Focus on what your competitor is doing.

Instead, gather your key stakeholders and work together to identify what it is that makes your company different.

In fact, this is the most important work you’ll do in crafting the tour.

It could be the way you make your product – maybe you’re a challenger brand that builds a common product but in a very unique way – or it could be you’re a category leader based on the way you treat customers.

You want to bring that uniqueness front and center and celebrate it throughout the tour.

Step 2: Identify the top stations that define your process.

Using furniture manufacturing as an example, your tour stops might include:

• Raw materials selection
• Gluing and assembly
• Upholstering

But, just because you have all those stops, it doesn’t mean you highlight them all equally.

Maybe it’s the manner in which you select each individual piece of wood or the application of a 100-year-old family finishing recipe that makes you stand out amongst your competitors.

Or if distribution is more important to your customer, the manufacturing process could be shown at the macro level via catwalk, while the bulk of the tour focused on a more granular look at distribution and the customer service experience.

Don’t forget the lobby!

Even though it is not where your craft takes place, the lobby is the visitor’s initial introduction to your facility and so is effectively the first “station” in the tour. The lobby should contain displays and other materials that set the tone for the tour and build excitement and anticipation for what’s to come.

Step 3: Make each station a destination.

Each station stop on the tour should be clearly marked with signage or a display. The idea is to make the station a destination .

You can have some fun here.

Maybe the displays are made from the same materials your product is made from and incorporate that stage of the process somehow. Signage might reflect the key topics that are covered.

If much of what you are showing on your tour is assembly, maybe your tour stops get more complete as you advance along the tour.

Limit the number of stations to only the important ones – it’s not about how many stations you have, it’s about ensuring a quality visitor experience at each stop.

Step 4. Choreograph the walking tour experience from beginning to end.

A well-crafted tour experience communicates many aspects of your brand simultaneously and in three dimensions . In many ways it’s a performance, and good performances are planned, scripted, choreographed and rehearsed.

Create and distribute a written tour script and ask all employees to get familiar with it. Appoint employees willing to master the script, as tour guides. At each station, there should be a few employees within earshot of the presentation and the tour guide should incorporate them in a conversational but in a planned way. This technique keeps the visitor engaged and gives them a glimpse into the company’s inner workings.

Involving everyone in the tour process will have the added benefit of greater alignment within your company. In fact, a great aspiration would be for everyone in the company to be able to give the tour.

Step 5. Build visitor dialog into the experience.

The tour is a golden opportunity to engage visitors in dialog and make them feel connected to your brand. You can foster this dialog by providing visitors with a dialog starter in the form of a card with a list of best questions to ask at each stop. (Hint: Your sales team can be an invaluable resource here.)

The “best questions” book/pamphlet/sheet could be handed out in the lobby before starting the tour. It’s a great way to show you’ve organized and planned this tour and demonstrates to visitors that their time is important to you.

Ensure your facility walking tour is “Real.”

The most important aspect of the facility tour, however, is to craft it in a way that shows your company as it really is, including its quirks and characters .

The more “real” you can keep it, the easier it will be for visitors to really connect with your brand, and become attached to the idea your product or service is definitely for them.

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How to write the script for my tour?

• 2024-03-07 2024-03-07

Knowing how to create the best script for a free walking tour can make all the difference as a tour guide. You want to combine charm, charisma, and storytelling, so your guests have a great experience.

A tour script acts as a guide on what to say during the tour. If this is your first time as a tour guide or you simply want to learn how to write the script for your tour, read on for more.  

Before writing the script

Before creating the tour script, ensure you have already written down the places of interest and topics you want to mention on the trip.  Also, list the places and topics on your itinerary in order of movement.

Start with a great introduction

The idea is to create an introduction with a “wow” effect. It should break the ice and exude confidence, so tourists are comfortable with and trust you. Welcome them, introduce yourself to them and give them a rundown of activities for the tour.

Balance the types of content

A great tour guide experience is one where the tour guide knows how to weave different kinds of content. For example, you can start with the history of a place and then give recommendations on the best places to eat or shop. Give room to answer questions.

Research and write

Ensure you give more attention to the most interesting parts of the trip. Use different sources to verify your information and write as you talk. Write your script simply and understandably, and abstain from using technical words.

End the tour with style

The ending is like the cherry on the top, so you must make a good impression on guests. Give a summary of the trip’s events, give options on things to do after the tour, thank them, and wish them a good day.

Finally, be mindful of time, practice, and always improve your script. Join the biggest touring group, register as a tour guide on BeOriginal tours and start your own touring gig! It’s easy.

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036 How to give a guided tour around your company

Hi everyone, welcome back to another episode of the Art of Business English. Recently, one of my students was promoted to a new position. He will be required to show guests around the factory and explain the different areas and processes. So, I decided to put together this episode for him and for those of you who may have to do the same thing. Today, we will be covering how to give a guided tour and how to show people around your company. 

Remember, if you have an area of business that you would like help with, then don’t hesitate to contact me, I would love to help you out and prepare an episode just for you. Many other people will also benefit from this so keep it in mind. 

So, let’s take a look at what we are going to cover in today’s episode. 

• Tips for preparing the tour
• How to start the tour
• Useful expressions during the tour
• How to bring the tour to a close

So, let’s not waste any time and get straight into it.

See our latest podcast episode

Preparation

The key to a successful tour is planning. You need to have an idea of what you are going to explain and the route that you are going to follow before your guests arrive.

You should keep the following things in mind when preparing a tour:

• Objective: if possible you should know your visitors´ objectives. This will help you to adapt the tour and show them the parts of the factory that interest them most.
• Ask for an anticipate questions: you should be ready for any questions that come your way. Furthermore, you should ask regularly if there are any questions you can answer.
• Make sure staff know: having your staff know a tour will take place will help them feel more comfortable if they are asked any questions. Include staff members in your tour where possible.
• Duration of tour: Think about how long the tour will take and make sure you have enough time and things to say. Check with your guest how much time they have before the tour and if necessary adjust the tour length to fit this.
• The route: Think about which route you should take around the factory or offices. Keep in mind factors such as noise and any dangers.
• English expressions: Prepare what you are going to say and then print some expressions out or have them on a tablet ready to consult during the tour. Remember the general rule, large groups, more formal language, small groups of 3 or 4, less formal.
• Machinery and noise: This can be a big issue for effective communication. You will need to use effective body-language and signalling with your hands. Try and avoid turning away from people when you are talking to them. It is best to explain a noisy machine before you reach it, so you don’t need to shout.

Before we end this first part of the episode, I would like to give you an example of how to brainstorm some typical questions. Simply sit down with some colleagues and generate some ideas based on what you think people will want to know. Remember, this will be linked to the individual objective for each visit.

Here are some example questions to get you started.

How many people for this process?

How many people do you need to handle the material?

What is the workability of this part/process?

Can you explain the ease of production?

How are you implementing MTCR in the process?

OK, now that we have a plan in place, let’s take a look at some expressions you can use to start the tour.

Welcoming guests and starting the tour

Starting a tour is similar in some ways to starting a presentation, we need to welcome the guests and give them some indication of what we will be doing. Let’s take a look at some useful expressions.

Good morning/afternoon everyone.

If I could all just have your attention for a minute/May I have your attention, please.

Welcome to The Ford Motor Company/ I would like to welcome you all to the Ford Motor Company.

My name is Andrew Ambrosius and today I will be your guide around the installations / offices / plant / factory/ As some of you may know, my name is Andrew and today I will be leading this tour of the installations / offices / plant / factory.

The tour should take about 30 minutes, please feel free to ask me any questions as we make our way around/The tour should last about 45 minutes. Don’t hesitate to ask me any questions at any time. / I expect the tour to last 30 minutes, is that OK for everyone?

Depending on the type of tour, you can offer some warnings about noise and dangers.

For example, you could use some of the following expressions.

All guests must put on their ear muffs when I indicate. I will hold mine up in the air before we enter a noisy area.

Before we enter the plant, please place your protective glasses firmly on your face.

Can I please bring to your attention some safety points? / I would like to explain the safety rules before we officially start the tour. / Could all guests listen carefully while I explain the safety precautions.

OK, now that we have welcomed the guests and explained any safety precautions, let’s look at some essential language for during the tour.

What to say during the tour.

I would like to start this section by looking at some common expressions we can use for giving indications. I’ll give you the expression then the translation.

Now that we have some common expressions for giving indications, I would like to quickly give you a list of common prepositions.

In front of

Here are a few phrases to help you with some small talk before the start of the tour. These will help in situations where you are waiting for someone to arrive and you find yourself alone with the guests.

Let’s look at some common expressions for talking about your company. During the tour you may want to explain the company history or some milestones.

Once you have finished giving some history and milestones, you may want to talk about the building premises, plant or offices.

Finally, let’s look at some expressions for talking specifically about a plant or factory space.

Bringing the tour to an end

To finish up today, I am just going to give you some tips on how you can bring a tour to a nice close. Remember, this language depends on the formality of the tour. Let’s take a look at some nice expressions for wrapping things up.

Final thoughts

Well, there we are, the end of another episode. I would like to finish up by giving you some final tips. The key to your tour is planning, all tours are different but with these expressions you have the framework to help you to put together your tour. You have nice expressions for the introduction and conclusion and the body of your tour can be filled in with relevant information and some key language from this episode.

As always, I really hope you have found this episode both interesting and useful. If you do need any further advice, then please get in touch and I will be more than happy to help. Remember, we don’t promote the AOBE podcast, so we can only help others and reach more people by having you share and recommend it to your friends and family. If you love AOBE, then please share and rate us. I would really appreciate that.

Well, till next week see you all soon.

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Company guided visits in English

Useful phrases and expressions for giving a guided visit or tour of the plant, factory and offices, general conduct during the visit:.

Taking visitors to your company on a tour of the installations requires a certain amount of planning. You should prepare especially: the route and the duration of the visit. If you are going to carry out a tour in English, you may take a copy of a selection of the English phrases below (adapted to your needs) attached to a clipboard. It is better to practise the English expressions aloud until you are happy with the pronunciation. Ideally, memorise a few of the key English phrases.

You should take particular note that the dynamics of the visit and that the English language used may change depending on the size of the group. A large group requires a more formal address while with one to three people you would get physically closer to them and would use less formal English expressions.

When with a large group, each time you stop to talk about something, you should remain still, look and speak facing the group with your back towards or by the side of the object or place you are describing. Look at faces; not at the floor or in the air. Choose a place where you can speak: do not obstruct the movement of people working. If necessary, you can stand on something (a pallet, box, etc.) so that the group can see and hear you better.

You should choose a place where the visitors can hear you without excessive noise from machinery, etc.

When explaining the workings of a noisy machine, it is preferable to do so before arriving and then you can take the group to the machine without further explanations once standing in front of it. For example:

"We are going to see the machinery which... We will now go and see the machinery I've been explaining. We'll stop briefly for a minute to watch then please follow me to the rear entrance where you may ask questions." >>

Indicate with an outstretched arm or even with two thumbs pointing back over your shoulders. Be careful not to speak when looking away from the group (or they may not hear you).

When you are with just one, two or three people, you may position yourself at their side and be facing the object or place you want to explain.

It is advisable to plan the route of your company tour so you know how long it will last. If you inform your visitors at the beginning of the visit of its duration, they will not become impatient about catching a plane, etc. during the visit.

Expressions of introduction for a company visit in English:

Good morning, ladies and gentleman. Could I have your attention, please? Welcome to Acme. My name is Mary and I'm going to give you a tour of the installations / offices / plant / factory. The tour will last about thirty minutes. >> (Formal visit for larger groups.) Good morning. Nice to meet you. I'm Mary. Come with me and I'll show you around. It'll just take thirty minutes. >> (A less formal visit for individuals and very small groups. You should also ask names if you have not been introduced.) If you would like to follow me, we will begin our tour of the premises. >> Please, follow me. >>

Expressions in English for guiding visitors during the company tour:

As you will see... >> You may have noticed that we came past a large blue-coloured machine. That was... >> Take a good look at... >> I'd like to point out... >> Keep your eyes open for... >> Over there is... >> Shall we now walk over here? >> If you have any questions, please feel free to ask at any time during the tour. >>

Expressions for talking about the history of the company:

The company was founded in 1972 by (founder's name). >> The company was the brainchild of (name). >> The company was started by (name) at the end of the nineteenth century. >> In the early days... >> In those days, the company was based in (place name). It was transferred to its present location 6 years later. >> Its first product was... >> The company was the first to announce the development of... >> It delivered the first (product name) in March of 1973. >> Since its inception, this company has led the field in the area of (company activity). >> For 40 years the company has led the industry in new technology, product development and customer-oriented after-sales support. >> It was only some years later that the company started getting involved in (company activity). >> In 1986, the company took the leap into the U.S. market and founded (new company name) in (place name). >> In 1990, the takeover of (company name) located at (place name) took place. >> In 1992, the company started a joint venture with the company (name) in (place name) which was the point of departure for a successful strategic partnership between both companies. >> In 2000, the company was relocated from (place name) to (new place name) and began production of new products. >> Thanks to (company name's) enduring success, as early as in 2004 it became necessary to build a new and larger factory. >> Moreover, in 2008, it became a necessity to make new investments in the acquisition of additional machines and equipment. The number of staff members has increased nearly threefold between 2008 and 2013. >> Today, (company name) occupies a leading position for (service or product name) soltions in different sectors of the market. >>

Expressions for describing buildings, offices, premises, etc:

Buildings, premises..

Our offices are on the twenty-eighth and twenty-ninth floors of this building called (building name). >> It is the third highest building in the city and one of the most recently constructed. >> It has a very good location overlooking the river and park areas. >> It is very well situated for staff and visitors with the train station at just a five-minute walk away and a taxi-rank almost opposite the front entrance. >> There is ample parking space for employees and visitors below the building and close to the park area next to it. >> For our most prestigious clients there is a heliport on the building roof. >> Our premises were constructed 10 years ago using moern lighteight materials and full insulation. >> There are ample garden areas around the premises where staff can relax and have a coffee during breaks. >> All waste water produced by the plant is fully treated at our sewage plant before being returned to the river. >>

There are over twenty-five offices here at (company name). There are also five hundred square metres of open plan office. >> This company employs one hundred and twenty-five permanent staff as well as over fifty outsource workers. >> On the floor below this one, there is a small gymnasium exclusively for company staff and visitors with all-day opening hours. >> Apart from the offices, there are also two reception areas, four conference rooms fully equipped with the latest video-conferencing machines, communal rest areas with kitchenettes, and a cafeteria area with seating for fifty people. Lunches are provided from one-thirty to three-thirty at very economical prices - if you're interested after the tour! >> There are toilets to our right if you would like to take advantge of tm before I begin the tour of the offices. >> Our offices are so designed that all areas have natural exterior lighting and soundproof glass, which greatly reduces our lighting and heating consumption and also allows us to be more environmentally friendly. >>

Premises, warehouses and plants.

The plant has over one thousand five hundred square metres of ground floor area. >> The warehouse stands fifteen metres high, sixty metres long and thirty metres wide. >> It can store up to two thousand tons of (substance name) at any one time. >> There are three main buildings at the plant. The first is where manufacturing takes place, there is another for storage of dangerous and possibly volatile products and a third for storage of non-volatile compounds. >> This room is where packaging takes place. Goods are then loaded onto pallets and await transport. >> To enter this area, hard-hats are required. Please pick one up on the bench over here before following me inside. >> The wareseas a loading dock on one side and can handle up to twenty forklifts working at any one time. >> This crane in the loading dock can load lorries of all sizes. >> Communications with the local airport, rail station and motorways are excellent allowing easy door-to-door delivery. >> The local seaport is only forty kilometres away and fifty percent of our goods are shipped to our main clients and distributor outlets. >>

Expressions in English for ending the company visit.

(More formal for larger groups...) Well, that concludes our tour. I hope you have enjoyed it and have found it interesting and informative. If you have any further questions, I should be very happy to answer them now. >> On behalf of (company name) and myself, I should like to thank you all for visiting us today. I wish you all a very pleasant journey home. >> (Less formal for small groups...) So, that's the end of our tour. I hope you've enjoyed it. Can I help you with any last questions? >> Thanks for visiting us today. I hope you have a good trip home. >> (More useful information...) If you are leaving us now and need to get public transport home, the train station is just five minutes away by foot. Please, ask at reception for a street plan. >> If you need a taxi to the airport, the taxi rank is just opposite the main entrance. The airport is about a twenty-minute taxi ride. >>

Enjoy the tour!

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• How to write an audio guide tour script

Need to know how to write an audio guide tour script for tourist visitor attractions? I’ve written several scripts for audio guides and visitor interpretation. Here are some tips on how to create an engaging experience for listeners.

Get to know the site or building

As a first step, get hold of any available leaflets, interpretation or background for the project. Do some research. Then, go on a recce of the site you’re writing the guide for. Ideally, do this with the curator, or the client who has commissioned the audio guide. If you’re creating a tour by yourself, you’ll need to plan the flow of the tour, start and end process, and listening points. Keep it simple, and not too long. Clients should have an idea of the right length of guide for their typical visitors.

Record your visit and story points

Take a well-charged camera or phone for photos. I also record video of any story and transition points, and scans of the rooms. This is essential for orientation when you’re writing a tour. Take pictures of key objects in the displays which are likely to be focal points, story ‘nodes’ or listening stations. If anything strikes you as a good story, take a photo. Take pictures of architectural or landscape features, too.

As a new visitor to the attraction, you’re in a great position to notice what will strike and appeal to other visitors. I like to record audio, too, as curators and desk staff are very good at explaining exhibits in language you can use. Also, it’s hard to take everything in on a first visit, and tricky to write notes on the hoof.

Establish the audience and access needs

Will the tour be for adults? Children? Find out the target age range, as this will have a bearing on your writing style and content. Will listeners include overseas visitors? Will the guide be translated into other languages? You’ll need to bear this in mind when writing about cultural references – what may be familiar history to you may be far from obvious to non-local or younger visitors.

Will the tour be indoors, outdoors, or a mix? What areas will visitors have access to? What’s underfoot – stony paths, turf, narrow stairways, bridges? Visitors may have prams, or mobility or sight issues. Ask your guide how visitors engage with the space, and about any changes up ahead that need to be incorporated.

Decide what story you’re telling

Is it the story of the place? Of the building? Of someone who lived there? A family? Another group of people? Maybe it’s an outdoor story interpreting the natural world? Or it’s on a larger scale, such as a town or video tour? Sometimes this is clear, and will give you a good throughline.

Sometimes, even with venues associated with a historical character, you might find several dimensions in play at once. For example, I wrote a linear tour for Mary, Queen of Scots House in Jedburgh, telling the story of the Queen’s visit to the town. It also had to incorporate the regional context, and architectural features. So, we used two narrative layers – a general narrator with a third person viewpoint, and the first-person viewpoint in the character of the Queen.

Ask if the audio guide tour script is linear or non-linear

This will affect what and how you write the guide. Some audio guides are linear tours which have a set length, sequence and number of clips. This kind may be used when there’s a limit on visitor capacity, and the organisers need a tour structure, to keep visitor flow moving. Other guides are non-linear, and visitors have a choice of what to listen to, how long, and in what order. They usually have listening points with numbers or QR codes which allow visitor to find the right audio clip. This kind are often found in galleries, where visitors can’t possibly see everything on a single visit, and have different subject interests.

For tour scripts with a live guide or performer, check out this article on how to write an interactive storytelling script .

Choose listening points and focal points

Choose locations and objects where people can stand and listen safely, without causing logjams. With linear tours, you’ll also need to factor in time for people to move between points. I’ve usually written linear tours at 30-40 minutes, no more, though it depends on the scale of venue. Any longer is a substantial time for visitors to be on their feet. 

You and the curator will have to make tough choices about what to focus on. Listeners can only take in so much, and have background noise and movement to contend with. An actual object that can be seen is often a stronger choice than a story about something that can’t be seen. In historical buildings, the building itself might be the story – a mediaeval toilet, a left-handed staircase.

It’s good to begin each new listening point with a line of context to help the listener to pull focus – “You’re now standing in front of/ this is the oldest tree in the forest/ the King’s Bedroom/ a wonderful example of Art Nouveau painting”. See my article on attunement in audio writing . 

Discuss writing parameters and production budget

Most audio tours are simplest to write from a traditional, third person narrator viewpoint. But it can also be fun to write a character viewpoint. I once wrote a historic jail tour from the jailer’s perspective. We were able to dramatize his character, have him talk about prisoners, and even ring the prisoner escape bell. This kind of character can use direct address to the listener and breach the fourth wall, which is fun. Some audio guides use dramatized dialogue between characters, which feels more like eavesdropping.

These choices have a bearing on budget and casting, so make sure you’ve agreed this before you start to write. It’s a good idea also ask about music and sound effects, as you can write these in. It’s best to keep this as simple and uncluttered as possible, as listeners will be moving around, often with background noise, which can make it hard to hear highly nuanced sound. I usually suggest just some mood-setting production music, and sometimes background sound effects – ideas such as rowdy crowds or courtly music can be good for populating empty spaces.

It’s a good idea to ask the curator about local musicians and voice talent, especially with historical venues. Authentic music and voices are a great asset to an audio tour, and production companies may not be as thoughtful about local choices, if the job is just one of many.

Clarify credits, wordings, costings

Ask which organisations, funders and contributors have to be acknowledged. If you’re unfamiliar with any mentioned people or place names, record the curator’s pronunciation. This will be useful for briefing the production company later on.

On costings, I suggest quoting a package cost based on days spent. Agree the job scope – the number of listening points, length and number of words – and any extra jobs, including research or music sourcing. Keep it simple. You’re not being asked to research the entire backstory of the project, as your client should be able to give you this information. Agree a rough running order and ask them to fill in the main bullet points. Any research gaps in your first draft can be filled in by your client – it’s far quicker for them to do this, with their subject expertise, than for you to reinvent the wheel. Allow for two or three rounds of feedback on drafts.

For my most recent audio tour at Mary, Queen of Scots Visitor Centre, I was lucky enough to work with lovely German translation colleague Änne Russell – see her blog and visitor comments .

Are you interested in scripts for storytelling, guided walks and live visitor interpretation? See my article on how to write an interactive storytelling script .

Read more articles on writing for the ear: Recording an audiobook – the magic of attunement Podcasting – writing for audio first on The Creative Penn How to prepare a non-fiction book for audio recording Writing for Audiobooks

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Stephen sondheim, george furth, directed by, marianne elliott, originally produced and directed by harold prince, phone rings, door chimes, in comes.

It’s Bobbie’s 35th birthday party, and all her friends keep asking, Why isn’t she married? Why can’t she find the right man and isn’t it time to settle down and start a family? As Bobbie searches for answers, she discovers why being single, being married, and being alive in 21st-Century New York could drive a person crazy.

Three-time Tony Award-winning director Marianne Elliott ( War Horse, The Curious Incident of the Dog in the Night-Time, Angels in America ) helms this revelatory new production of Stephen Sondheim and George Furth’s groundbreaking musical comedy, at once boldly sophisticated, deeply insightful, and downright hilarious. COMPANY features Sondheim’s award-winning songs You Could Drive a Person Crazy, The Ladies Who Lunch, Side by Side by Side and the iconic Being Alive .

Let’s all drink to that.

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