tour operator synonyms

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• tour operator

Synonyms for tour operator

Found 9 synonyms

Synonyms for tour

Synonyms for operator, synonyms with "tour".

tour agency

Synonyms with "operator"

tourist operator

tourism operator

network operator

camera operator

Tour Operator Terminology

On this page we’ll try to clearly define the terms you need to know to run a tour business, and interact in our  Tourpreneur Facebook Group .

General Tour Industry Terms

• Tour This is a catch-all term that implies a type of travel experience that takes place over time, generally visiting multiple sights. It could last 1 hour or 30 days, and be done as a walk, or in vehicle. It could be a solo traveler or a group of 50 people. Other words might be used to describe the same thing:  tour, experience, journey, excursion , etc. It usually implies something organized, either by the traveler themselves, or a tour operator, who designs and delivers a tour for a traveler or group of travelers.
• Guest/Customer/Client/Passenger/Participant/Traveler Thanks to Disney,  guest  is what we generally use to refer to our customers. Why the difference? “Customer” implies a financial relationship, whereas  guest  relates more to a personal connection and a sense of welcome and hospitality. But it’s the same as customer, passenger (PAX), traveler, etc., and different companies will prefer different terminology.
• Guide / Tour Guide / Tourist Guide “tour guide” is used more often in Anglophone countries, especially in the U.S., whereas “Tourist Guide” is used in Europe and elsewhere globally.
• Tour Leader/Tour Director/Tour Manager/Tour Escort/Trip Leader This role goes by many different names. It refers to a guide who works over multiple days, usually traveling with a group of guests to multiple cities or regions. In addition to delivering commentary about the locations visited, a tour leader also handles the tour logistics, including working with the motor coach driver, staying on schedule, checking into hotels, meals and activities on time. 
• Interpreter A guide working often at National Parks or heritage sights; interpretation theory is a 100-year old body of theoretical work focused on strategies for helping individuals make their audience connect with and care for the site that’s being interpreted.
• Docent The name sometimes used for a guide usually in a museum or cultural heritage sight.
• Day Tour A type of experience that begins and ends in the same day. Usually used to distinguish an experience from a multi-day tour.
• Multi-Day Tour Any type of experience that lasts for more than one day. Often includes hotels, meals, short activities, and a form of transportation.
• Package Tour A kind of experience (usually multi-day) in which several different components are bundled together: it may or may not include airfare, hotels, guided experiences, meals, etc.
• Group Tour You’ll see these terms used differently to a kind of experience in which separate individuals or smaller groups come together to share an experience. Group tours can be  public  or  private .
• Public Tour As the name implies, this is a tour that’s open to the general public to sign up. The tour therefore consists of a variety of people who don’t already know each other. A public tour is usually offered at a set time and day.
• Private Tour A tour that is sold specifically to an already-organized group of travelers who don’t wish to experience the tour with others. A private tour might be a couple, a small group of friends, or a large church group. Private tours might be at a set time, or organized according to group’s specific needs.
• Custom Tour A custom tour is usually also a private tour.  Custom  refers to the operator crafting an experience customized to the specific demands of a client. A tour operator might be engaged by a client to design a unique experience, for one person or a large group.
• Pre-Formed/Affinity Group These are commonly used terms in the multi-day tour space to refer to a group tour not made up of individual solo travelers & couples, but instead of an alread-formed large group of travelers. An “affinity group” shares a common trait—they belong to a church, a retirement community, or a family reunion traveling together, for example. A pre-formed group might also be created by a “Group Leader” who sells a tour  for  a tour operator ,  often in exchange for a free trip or a commission.
• Escorted Tour Used most often in the multi-day tour space, an escorted tour means you’re traveling with an escort (old fashioned term), more commonly referred to today as a tour manager, tour director, tour leader, or trip leader. The TM’s job is to handle the logistics of keeping the group together, checked into hotels, arranging meals, etc. They work  for  the tour operator.
• Guided Tour In short, an organized excursion led by an individual or individuals. “Tour Guide” is the generalized term, but a guide could be a museum “docent” or an adventure guide, tour leader, etc.
• Self-Guided Tour This has two different meanings, one related to technology, one related to nature. When talking about mobile phone apps, a self-guided tour is one usually done in-destination using audio recordings and GPS data to guide an individual along a tour route, sharing recorded stories. In the world of adventure tours, a self-guided tour happens when an individual hires a tour operator to provide guidance in the form of itineraries, maps, possibly technology, all to facilitate an extended journey involving walking, hiking, biking, etc.
• FAM Tour A “familiarization” tour, focused on helping one set of professionals (travel agents, for example) learn about a destination, or about vendors in an area. A group of tour guides might take a FAM tour to a new attraction that opened in town, to become familiar with it. A group of travel agents might sign up for a FAM to a destination that they’ll then sell to clients.
• FIT Tour Very confusing term. It’s evolved over time. It once meant “foreign independent travel” but now is more often thought of as “flexible independent travel.” The goal is to distinguish this kind of independent traveler from someone who buys into a packaged group tour. FIT is more associated with a client who engages with a travel agent or operator to design something that suits their specific customized needs. 
• Activity An activity is usually different than a tour in that it is less about guided sightseeing and more about doing something, well, activity based. Examples might be watersports, biking, hiking, etc.
• Attraction Think amusement parks, museums, and the Eiffel Tower. What do they all have in common? They require tickets, they’re single place-based experiences, and rather than do them in groups, thousands of people pour in at once, with no specific booked time requirements (unless doing so for crowd control or pandemic related reasons).
• “Tours & Activities Industry” This is just one of many ways to talk about our industry. You’ll also hear Tours, Attractions & Activities, 
• DMO/CVB/Tourism Board A Tourism Board or Destination Marketing Organization (DMO) or Convention & Visitors Bureau (CVB) are all essentially the same thing. — an organization (public, private, or a mix) whose goal it is to promote a destination, be it a city, region or country. Examples include  NYC & Company  and  Visit Scotland .
• MICE Pronounced like the animal, stands for Meetings, Incentives, Conferences and Events. From a tour perspective, this is where an operator might work with a CVB (see above) to organize tours for business customers hosting or attending a conference in a location. Incentive tours are reward experiences that a company offers a group of employees.
• B2B Tour operators who work with other operators 

Types of Tour Operators

• Tour Operator A business that organizes and sells tours. They sell to a customer, and possibly work with vendors (hotels, restaurants, vehicle companies, etc.) to create an organized tour experience. In short, operators do the grunt work.
• Travel Agent/Agency In general, an agency works with travelers, and books travel components to relieve the traveler’s burden of figuring it out on their own. An agency might book a tour operator’s tour as part of the services they provide the travel, in exchange for a commission from the operator.
• [insert word here]  Operator Tour Operator is a general term, but that’s not the only kind of operator out there. You might also be an adventure operator, watersports operator, ATV rental operator, you name it. But in all cases, you’re not an agency booking someone else’s service, you’re providing the service yourself.
• Day (or Multi-Day) Tour Operator Both are subsets of “tour operators” in general. It might be used in the Tourpreneur community when we’re referring to the specific challenges of a specific kind of operator, since the products and challenges of each type of tour can be very different.
• Inbound / Receptive Operator /  DMC (destination management company) These are all versions of the same thing, with terminology that is sometimes preferred over the other words for various reasons. This kind of tour operator creates experiences in a certain location (often a specific city or a region or country), working B2B with tour operators or corporate entities needing local knowledge and connections.  Receptive operator  is an older term meaning they “receive” clients who are coming in (or inbound) from somewhere else.
• Outbound Operator This version of tour operator (usually multi-day) designs experiences that take guests elsewhere. An outbound operator might be based somewhere (Australia, for example) but focus on creating trips that send their Australian customers outbound to other countries.

Sales, Marketing & Software Terms

• SEO Search Engine Optimization—the art of optimizing your website and online presence to bring your content to the top of search engine results (principally Google).
• PPC Means “Pay-per-click” and references the kind of digital advertising done by companies like Google: you create an advertisement to appear in search engine results, for example, and you pay for that ad a specific market rate each time someone clicks on your link.
• OTA Online Travel Agency—this is a catch-all term for a wide variety of online marketplaces servicing the travel industry, selling everything from rental cars to flights to hotels to tours. An OTA in the general industry might refer to big players like Expedia or Booking.com; in the tour industry, it refers to companies like Viator (the largest tour OTA) and GetYourGuide. There is a long tail of “niche OTAs” that serve specific types of tours and activities (like watersports) or a specific region.
• Online Marketplace / Platform This is a more general term for the kind of website platform (like Viator) that sells a wide variety of tours online. Think Guide Marketplaces like ToursByLocals or Withlocals, companies that curate large amounts of guides, but aren’t traditional OTAs like viator.
• Restech/Booking Software You’ll hear “restech” (alternately reztech, rez-tech, etc…) as a fast way to refer to the software industry centered around creating helping tour operators accept online bookings, and keep those bookings organized. The largest companies in this space work mainly with day tour operators.
• Tour Operator Software Different than booking software/restech, TO software offers an extended suite of features meant to help operators across their whole business, from operators to itinerary proposals to budgeting and pricing. This software may include a booking/payment component, but is a much more fully integrated and holistic (and expensive) solution.
• SaaS Short for “Software as a Service” — this is how the tech industry refers usually subscription-based websites or software that help you do something. Examples of SaaS include booking software and CRMs.
• Supplier In the language of selling tours to customers on a platform, tour operators are suppliers; you  supply  tours that are then  re-sold  by the platform.
• Connectivity This is the dark art of how you, the operator (supplier) connect to sales channels.
• Distributor/Reseller These are sales channels that sell tickets to your tours on behalf of you. They could be everything from an online marketplace like Viator and GetYourGuide, to a personal travel agent or hotel concierge..
• Channel Manager This is software that helps you manager all your different sales channels in one place.

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tour operator

• a person or company that provides package holidays

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noun as in journey; stint

Strongest matches

Strong matches

• peregrination

Weak matches

• circle tour
• whistle-stop

verb as in visit, journey

• peregrinate
• go on the road
• take a trip

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Example sentences.

The Frederick Douglass National Historic Site hosts a walking tour of Douglass’ Anacostia today at noon.

Noah Latham, a private based at Fort Drum, did a tour of Iraq as a drone operator, according to an Army spokesperson.

Hughes was scheduled to join city officials on a tour of the building two weeks later.

Plus, see how the Panda Cams are operated, take a virtual tour of the panda house and get the answers to some of your most-asked questions.

At that time, Matt Rihm and Hans Smith of Armada Skis were driving out for a ski tour in Utah’s Wasatch Mountains.

Stanley Richards, Senior Vice President of the Fortune Society, gave a tour along with a few residents.

Before I go out on tour, I ask for prayer and to help my family.

They finished out the tour without incident, while newspapers across the country picked up the story.

TLC promptly pulled the plug on the hit series and Shannon embarked on a press tour denying the claims.

I was a part of this tour, debating Meyer in Richmond, Virginia in April.

The magazines sketch us a lively article, the newspapers vignette us, step by step, a royal tour.

But the traveller took a wide tour; and did not bring the letter to its destination until two months after its date.

Your most intimate friend arrived in Paris, and you choose the next day to make a little tour!

I did not anticipate a tour of pleasure through Ireland, but the reality is more painful than I anticipated.

He explained quietly that he did not belong here, but was making a tour of the parishes of Wurttemberg and Baden.

Related Words

Words related to tour are not direct synonyms, but are associated with the word tour . Browse related words to learn more about word associations.

verb as in travel

• knock about

noun as in period of time in which something occurs

verb as in attempt to win political election

• contend for
• electioneer
• go to grass roots
• hit the trail
• mend fences
• press the flesh
• ring doorbells
• shake hands and kiss babies
• solicit votes

Viewing 5 / 76 related words

On this page you'll find 131 synonyms, antonyms, and words related to tour, such as: circuit, course, cruise, excursion, expedition, and outing.

From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

Definition of 'tour operator'

• tour operator

tour operator in British English

Examples of 'tour operator' in a sentence tour operator, trends of tour operator.

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Synonyms of tour

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Thesaurus Definition of tour

 (Entry 1 of 2)

Synonyms & Similar Words

Thesaurus Definition of tour  (Entry 2 of 2)

• peregrinate
• road - trip
• knock (about)
• perambulate

Phrases Containing tour

• tour de force

Thesaurus Entries Near tour

tourbillion

Cite this Entry

“Tour.” Merriam-Webster.com Thesaurus , Merriam-Webster, https://www.merriam-webster.com/thesaurus/tour. Accessed 10 May. 2024.

More from Merriam-Webster on tour

Nglish: Translation of tour for Spanish Speakers

Britannica English: Translation of tour for Arabic Speakers

Britannica.com: Encyclopedia article about tour

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Vote for your favorite adventure tour operator!

USA TODAY 10Best Readers' Choice Awards

These 20 adventure tour operators — nominated by an expert panel — cater to travelers who crave excitement, challenge, and fun in their vacations. Whether you're looking for an individualized journey or group tour, they'll have something for you, with activities ranging from hiking and biking to rafting and kayaking. Which adventure tour operator would you most like to book with? Vote for your favorite once per day until polls close on Monday, May 27 at noon ET. The 10 winning tour operators will be announced on Wednesday, June 5. Read the official  Readers' Choice rules . 

These 20 adventure tour operators — nominated by an expert panel — cater to travelers who crave excitement, challenge, and fun in their vacations. Whether you're looking for an individualized journey or group tour,...   Read More

Best Adventure Tour Operator Nominees

Photo courtesy of Todd Mintz

Adventure Canada

Equipped with a fleet of small-scale cruise liners, Adventure Canada has mastered the art of both Arctic and Antarctic excursions. Across Canada, the Northwest Passage voyage highlights the idyllic beauty of Nunavut, while those hoping to spot polar bears in the wild should spring for a Heart of the Arctic expedition, with both featuring highly educated naturalists and archaeologists aboard the ship.

Photo courtesy of Tyson Mayr

Aurora Expeditions

A pioneer of Antarctic travel in the 20th century, Aurora Expeditions has evolved into a force within the industry that offers trips all across the globe. Polar voyages are particularly popular, with options ranging from the shores of Antarctica to the High Arctic, while other cruise routes include Costa Rica, Scotland, and Iceland.

Photo courtesy of Bindlestiff Tours

Bindlestiff Tours

Bindlestiff Tours specializes in small group adventures with a focus on the American Southwest, Alaska, and western Canada. Guests enjoy fully customized touring vehicles with enlarged viewing windows, free Wi-Fi at most campsites, and the myriad benefits of insider expertise, like the best spots to photograph a sunset or favorite local restaurants.

Photo courtesy of Kirstie Mullikin

Explorer Chick Adventure Co.

From snorkeling around the Galapagos to gorilla trekking in Uganda, Explorer Chick’s curated tours span five separate continents — and each one is crafted specifically by women, for women. Founded in 2014 by Nicki Bruckmann, this adventure company provides ample opportunity to explore gorgeous landscapes and forge new friendships all across the globe.

Photo courtesy of GomezDavid / E+ Getty Images

Frontiers North Adventures

While northern Canada may not be the most easily accessed region, Frontiers North Adventures is perfectly equipped for making your dream excursion come true. In addition to polar bear safaris and beluga whale watching, the company's Northern Lights and Winter Nights excursion offers an opportunity to catch one of the planet's most stunning natural phenomena in real life.

Photo courtesy of G Adventures, Inc.

G Adventures

Launched in 1990, G Adventures has earned acclaim for their wide array of high-end tours and strong commitment to positive social impact. Whether it's hiking in Iceland or biking in Vietnam, each trip is designed to reflect the company's G for Good philosophy, a concept that seeks to benefit all people and communities visited during a trip.

Photo courtesy of HX & Espen Mills

HX (Hurtigruten Expeditions)

HX (Hurtigruten Expeditions) has earned widespread acclaim for their lavish cruises, with destinations ranging from the frigid depths of Antarctica to the sunny shores of the Caribbean. For wildlife lovers in particular, the company's Galapagos expeditions shine a spotlight on the rich biodiversity of the archipelago, while a Svalbard voyage is perfect for spotting polar bears in their natural habitat.

Photo courtesy of Intrepid Travel

Intrepid Travel

Toronto-based Intrepid is a treasure trove for small-scale sustainable tours, with more than 100 countries available to visit. With itineraries like lemur-spotting in the rural depths of Madagascar and cultural immersions across the Middle East, this storied adventure company is perfect for accessing some of the most remote corners of the globe.

Photo courtesy of Journeys International

Journeys International

Journeys International builds private and group trips to a variety of worldwide destinations, centering each adventure around the individual's or groups' travel goals. Each party is assigned an adventure specialist who makes personalized choices of locations and activities to include in the experience. All journeys are designed to give every person involved a special and unique trip of a lifetime.

Photo courtesy of Ralph Lee Hopkins, Lindblad Expeditions

Lindblad Expeditions-National Geographic

New Zealand, French Polynesia, and Greenland are just a few of the dazzling destinations frequented by Lindblad Expeditions, a storied tour operator that's been working in tandem with National Geographic since 2004. While warm weather destinations span from Baja California to the Amazon, the company has earned abundant acclaim for their immersive Antarctic expeditions focusing on native wildlife amidst stunning scenery.

Photo courtesy of KenCanning / E+ Getty Images

Maple Leaf Adventures

The spectacular beauty of Canada is on full display with Maple Leaf Adventures, a small-ship cruise operator that's been in the business since 1986. While the bulk of their itineraries focus on showcasing locations across western Canada, gastronomes can also join in on the fun with a curated Craft Beer Cruise or Wines And Islands excursion across British Columbia.

Photo courtesy of Karin Watkins MT Sobek Photo File

MT Sobek has been a leader in the adventure travel industry for more than half a century. Today, travelers can choose from some 200 journeys around the world. Each one is designed to inspire and exhilarate, with interest categories like multi-adventure, family adventure, wildlife and safari, adventure cruising, hiking and trekking, cultural discovery, and rafting and kayaking.

Photo courtesy of Nantahala Outdoor Center

Nantahala Outdoor Center

Beginning as a small-scale rafting tour company back in 1972, Nantahala Outdoor Center has expanded far beyond just the rivers of North Carolina, operating tours from southern Iceland to the Zambezi River. Though their scope has expanded on an international scale, the company still excels at domestic adventure, showcasing the incredible rafting opportunities across the Southern United States.

Photo courtesy of REI Co-op / REI Adventures

Adventure travelers have long turned to REI to outfit their travels; with REI Adventures, they’ll also find more than 100 fully curated experiences across the United States. These active travel itineraries might involve cycling near Zion National Park, hiking through Yellowstone and Grand Teton, kayaking at Point Reyes, or enjoying a weekend of backpacking close to home.

Photo courtesy of Stubborn Mule Travel

Stubborn Mule Travel

A perfect fit for all ages, Stubborn Mule Travel has curated a wide variety of itineraries designed specifically for traveling families. Destinations span across five continents, and as an added bonus, the company also offers unique itinerary stops based off of the interests of each individual guest.

Photo courtesy of 104kelly // Getty Images

Thomson Safaris

Best known as the home of Mount Kilimanjaro, Tanzania has earned worldwide acclaim for its abundant natural beauty — a quality that Thomson Safaris has been highlighting for more than 40 years. While there’s no going wrong with a classic safari, the company also offers food-focused tours and even plane excursions, each one led by a team of expert local guides.

Photo courtesy of Urban Events Global Team

Urban Events Global

Kevin Knight founded Urban Events Global as a travel company for African American adventure seekers looking to explore with like-minded travelers. The company hosts regular camping weekends, as well as group tours to destinations like Ghana, Dubai, Greece, and Jamaica. They can also plan a custom trip itinerary for you.

Photo courtesy of Ren Fuller // Women High On Adventure

WHOA Travel

WHOA Travel works with women guides and business owners to build unique travel experiences. WHOA group adventures are scheduled all over the world, from Kilimanjaro and Peru to Iceland and Bavaria. 

Photo courtesy of Wild Women Expeditions

Wild Women Expeditions

Wild Women Expeditions specializes in “amazing outdoor adventures for all women.” The company leads trips to more than two dozen countries around the globe, with activities like canoeing, kayaking, cycling, hiking, surfing, sailing, and yoga.

Photo courtesy of Beth Peluse / Zephyr Adventures

Zephyr Adventures

Equipped with a roster of trips that span from strenuous mountain hikes to e-biking excursions, Zephyr Adventures offers a diverse range of options for your next getaway. For a glimpse into the beauty of coastal New England, the Acadia National Park Hiking Adventure is a top choice, while those who prefer a more laid-back itinerary can spring for the Czech Republic Breweries and Walking Adventure.

About 10Best Readers' Choice Awards

Nominees are submitted by a panel of experts. 10Best editors narrow the field to select the final set of nominees for the Readers’ Choice Awards. Readers can vote once per category, per day. For any questions or comments, please read the FAQ or email USA TODAY 10Best .

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Nicky Omohundro

Nicky Omohundro is the founder and editor of Read More

Nicky Omohundro is the founder and editor of LittleFamilyAdventure.com , the popular family travel & lifestyle website that inspires families to leave no child left inside. Since 2013 LFA has been providing inspiration to get families outdoors, eat well, and travel everywhere from their own backyard to around the world. Always up for a family adventure, she has traveled to 37 states and 6 countries to zip-line through a Costa Rican rainforest, see Finland’s Northern Lights, and go camping throughout the US. Nicky is the co-founder of Tourism WorX a travel consultancy group. Connect with her Twitter  and Instagram .

Olivia Christine Perez

Olivia Christine Perez is an outdoor + travel...   Read More

Olivia Christine Perez is an outdoor + travel wellness expert, author, and the creator of  O. Christine : a travel and wellness platform inspiring thousands of people to travel more and get outdoors for their wellness. Living with an autoimmune disease herself, Olivia helps people find wellness through the outdoors, self-care adventures, and mindful travel experiences. You can follow her work at  ochristine.com  and  instagram.com/ochristine.

Shea Peters

Shea Peters is a NYC based writer and frequent...   Read More

Shea Peters is a NYC based writer and frequent world traveler that looks to the history of a location in order to tell the story. Growing up in a Southern family that loves to travel, Shea has seen 44 of the 50 US states and believes that every place has a story worth telling, regardless of how populated or rural. She's currently a regular contributor discussing travel, culture, history, food, wellness, and business at Travel + Leisure, Elle, Harper’s Bazaar, Oprah Daily, Women’s Health, TripAdvisor, Cosmo, and Revolt TV. When she's not traveling, rooting for some unlikable sports team, or taking a pilates class, you can find Shea in her rooftop garden that is currently flourishing above the streets of New York City. You can follow Shea on  Instagram  and  Twitter .

Tamara Gane

Tamara Gane is an expert panel member for 10Best...   Read More

Tamara Gane is an expert panel member for 10Best Readers' Choice Awards. She's based in Reno/Lake Tahoe and in addition to USA Today 10Best, her work has been published in Travel & Leisure, Fodor's Travel, The Washington Post, SF Gate, Houston Chronicle, Lonely Planet, and more.

10Best Editors

USA TODAY 10Best provides users with original,...   Read More

USA TODAY 10Best provides users with original, unbiased and experiential travel coverage of top attractions, things to see and do, and restaurants for top destinations in the U.S. and around the world.