ad0 e604 adobe customer journey analytics developer expert

april 15, 2024

Certification updates for March 2024

Launching new exam prep guides to help you study successfully.

Whether you’re working towards a new certification or looking to renew the certification you already have, the Adobe Digital Experience Certification Program is expanding their offerings to help you succeed.

Along with a new Japanese exam and a new practice test, over twenty exams now have exam prep guides. These guides not only provide key information about the exam and recommended experience, but also detailed study resources and a link for scheduling your exam. It’s your one-stop-shop for exam preparation!

Follow the links below to explore these new offerings, and watch for monthly announcements on the latest certification exam, renewal exam, practice test, and exam prep guide releases.

New Japanese-language exam

This exam is now available in Japanese: AD0-E134-J Adobe Experience Manager Sites Developer Expert

New practice test

Practice tests are a great way to see where your knowledge is strong and what areas might require more study before you take your certification exam. AD4-E560 Adobe Marketo Engage Architect Master

You can access all practice tests on the Exam Prep Portal by following these steps:

• First, log in to the Adobe Credential Management System with your Adobe ID.
• Then, go to the Exam Prep Portal to find your practice test.

New exam prep guides

Detailed exam prep guides help you gain the knowledge you need to ace your exam.

Language Navigation

The Adobe Journey Optimizer Developer Expert certification is here

Built for customer-obsessed brands, Adobe Journey Optimizer is an agile and scalable application for orchestrating and delivering personalized, connected, and timely customer journeys across any app, device, screen, or channel.​ Journey Optimizer enables users to deliver omnichannel marketing and customer experience campaigns alongside real-time personalized moments for millions of customers. With the power of AI, Journey Optimizer empowers intelligent decisions and generates insights, optimizing the customer journey from a single application.

Today, Adobe is launching a brand-new Journey Optimizer Developer Expert certification for our technical implementers, consultants, and partners. By offering this certification, we’re helping connect our customers to valuable, vetted resources that will help them through the transition to simplified journey management for customers moving in real time.

How it was built

Adobe designs and develops exams to industry standards for fair, valid, and reliable certification. Adobe Certified Experts in Journey Optimizer possess the experience and skills to help our customers succeed. To ensure that the Journey Optimizer certification was comprehensive, we partnered with Bounteous, Capgemini, Merkle, and Wunderman Thompson, along with Adobe Consulting and Field Readiness, to develop it.

Building exams is a multistep process — it includes defining a target audience, documenting job tasks, creating questions, conducting a technical review, and determining a passing score. Through this process, we ensured that the exam for technical implementers of Journey Optimizer covers administration and configuration, Adobe Experience Platform foundation, offer decisioning, content authoring, and journey orchestration.

You can find more information on the Journey Optimizer Developer exam preparation page .

Spot the talent

After successfully achieving the Adobe Certified Expert — Journey Optimizer Developer certification, successful candidates will receive a digitized badge that can be promoted on LinkedIn and company websites, featured in customer pitches, mentioned in interviews, or even included in print collateral. This badge demonstrates that an individual has the skills and experience to configure and implement Journey Optimizer according to customer requirements. Additionally, customers can easily find and verify trusted partners and talent for their business through their recognition of the digital badge.

Get certified today

The Adobe Certified Expert — Journey Optimizer Developer exam is available today. To learn more about exam qualification, suggested preparation, and other considerations, visit the Journey Optimizer Developer exam preparation guide .

Adobe Subject Matter Expert - Adobe Customer Journey Analytics Developer Expert

Recognized as an Adobe Subject Matter Expert for their contribution to the design, development, and review of the Adobe Customer Journey Analytics Developer Expert exam (AD0-E604).

• Analysis Workspace
• Build and validate connections and data views
• configure CJA
• Connections
• Customer Journey Analytics
• Data Analyst
• Data Architect/Engineer
• dataset type
• Data Structures
• Enterprise Architect
• Implementation Expert
• Integrations
• Item Writer
• Marketing Technology Lead
• platform interface
• SME Community
• Solution Architect
• Subject Matter Expert
• Technical Architect
• Technical Manager
• Validate Data
• Visualizations

Earning Criteria

• Become an Adobe SME Community member, Participate in one or more Adobe certification exam workshops or curriculum development projects

Certification journey for Adobe Customer Journey Analytics Developer Expert

CREATED FOR:

• Experienced

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Exam description

Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.

Exam details

• Level: Expert (1-3 years’ experience)
• Passing Score: 33/50
• Time: 100 mins
• Delivery: Online proctored (requires camera access)
• Available languages: English
• Cost: $225 (global) / $150 (India)
• Exam ID: AD0-E604

Intended audience

• Technical Architect
• Technical Manager
• Data Analyst
• Data Architect/Engineer
• Solution Architect
• Enterprise Architect
• Implementation Expert
• Marketing Technology Lead

Minimum experience

You should have 12-24 months experience in Adobe Customer Journey Analytics, and be able to perform the following tasks:

• Read and understand XDM schema (classes)
• Demonstrate a familiarity with the platform interface
• Validate data (query service), seeing your data in a dataset
• Understand required Admin permissions for different access levels
• Read and understand a QA script
• Define a QC script to hand off to AEP engineer
• Configure connections with primary identities (person ID)
• Configure connections with multiple datasets
• Configure a data view (Metric / dimension configuration)
• Configure Adobe Customer Journey Analytics
• Transform data within the dimensions and metrics
• Analyze Workspace basics (visualizations, attribution settings, filters, calculated metrics)
• Understand data governance in CJA (DULE)
• Build across channel metrics or people-based filters
• Distinguish/understand sandboxes in AEP
• Understand audience publishing (sharing)

Exam objectives and scope

This section provides information on the exam content.

Section 1: Connections (22%)

• Design CJA connections with appropriate settings
• Create CJA connections from XDM data sets available in AEP by sandbox

Section 2: Data Views (30%)

• Configure data views for reporting and analysis
• Modify components within data views

Section 3: Data Validation and Troubleshooting (34%)

• Validate that data is populating accurately and completely
• Troubleshoot connections and data views
• Build or troubleshoot components
• Monitor usage to licensure

Section 4: Reporting and Activation (14%)

• Use Analysis Workspace to demonstrate cross-channel customer journeys with appropriate visualizations
• Send the members of a CJA Filter to an RTCDP Audience
• Design and create filters across datasets

How to get certified

These steps take you through the certification process from beginning to end.

You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here .

It is necessary to have an Adobe ID for three reasons:

• You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
• You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
• You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.

Study Materials

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Connections

• Connections overview
• Create a connection

Section 2: Data Views

• Data views overview
• Component settings

Section 3: Data Validation and Troubleshooting

• Create or edit a data view
• Standard component reference

Section 4: Reporting and Activation

• Visualizations overview
• Analysis Workspace overview

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

To take the practice test:

First, log in to the Adobe Credential Management System with your Adobe ID.

Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

Exam delivery

Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.

Schedule, reschedule, or cancel exam

To schedule, reschedule, or cancel your exam:

Then, go to the Examity portal and follow the instructions provided on screen.

Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.

Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.

Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.

Purchasing a voucher

You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center .

You can apply the voucher code when you schedule your exam. See below for voucher discount information.

All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

For more information on vouchers, please see the FAQ .

Bulk discounts are available:

Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.

Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

Note: Bulk discounts cannot be combined with any other offer or discount.

Before exam day

• Run your system test.
• Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
• Turn off your pop-up blocker before starting the exam.
• Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.

Day of exam

• Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
• Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
• Plug in your computer.
• Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
• Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.

After the exam

• Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
• If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System . You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

Take your exam.

Schedule or take exam AD0-E604

Go to Examity portal

Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.

Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.

For existing users, there are two ways to accept your Adobe Certification badge:

• Step 1: Sign into Credly . (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
• Step 2: Or go to the email you received from Credly to the accept the badge.
• Step 3: Accept and share your badge.

For new users, follow the instructions below to accept your Adobe Certification badge:

• Step 1: Go to the email you received from Credly to accept the badge.
• Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)

Renewing your certification

Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.

View the certification FAQ .

Additional questions? Contact us .