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22 Categories to Watch in ‘22: Top Travel Advertising Trends

22 Categories to Watch in ‘22: Top Travel Advertising Trends

  • 22 Categories to Watch in '22

As we approach the end of the year, we’ll be covering trends from 22 key markets. We’ll recap what each industry has experienced over the past year and what to watch for in 2022. Learn who are the top advertisers from each category and how they spend across formats.

Of all things missed during the pandemic, travel was at the top of the list for many people. 

“[Travel] is a necessity, for lives and livelihoods, for families, as well as for economic and mental health,” said Gavin Tollman , CEO of the global guided tour company Trafalgar. “Never again should we forget that travel is truly one of the greatest gifts for so many reasons beyond just a vacation.”

As more people received their vaccinations, they eagerly began boarding planes and cruises . 

Families felt urgency to give children fun and exploratory experiences they had missed out on for more than a year and a half. Engaging in “ revenge travel ,” parents made up for lost time by going on big trips to Disney World or international destinations. 

By the end of second quarter , Disney reported that parks were at or “near” reduced capacity levels. 

At the same time, businesses realized they could cut costs and reduce their carbon footprint by not sending professionals to far-away meetings or events. Business travel recovery isn’t expected until at least 2023, if not later. In response, airlines have changed their loyalty programs , often reducing the amount of miles needed to achieve a higher status tier. 

The travel industry isn’t out of the woods yet. In the same month that the Biden Administration lifted the pandemic-era ban on international travel, the World Health Organization declared Omicron a “very high” global health risk. 

Will the risk of a new covid variant be enough to deter travelers from exploring new places or visiting family members more frequently? It’s far too soon to tell, but the pent-up demand is still real. 

Top travel companies are investing heavily to reach consumers who’ve shifted their priorities and feel the itch to experience the world. 

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MediaRadar Insights

Overall spending and breakdown across formats.

Homebound consumers and the travel industry both needed some rejuvenation in 2021. Travel marketing teams jumped on the opportunity. Overall, travel companies spent $2.31 billion in 2021.

best travel ads 2022

More than $1 billion of this spending was across digital. The second largest format advertisers spend on was print, in which they spent $659 million this year. They also spent $580 million on TV this year.

Number of Advertisers

20 thousand advertisers spent $2.3 billion in 2021 compared to 20 thousand advertisers spending $1.7 billion in 2020.

Advertiser Retention 

In the overall category, travel advertisers had a 48% retention rate between 2020 and 2021 (January – October).

5 Top Advertisers – Which Advertisers Spent the Most in 2021?

1. the walt disney company .

The Walt Disney Company is the top advertiser in this category, dedicating 16% of their overall budget to ads promoting their travel brands. 

The Walt Disney Company’s ad spend is up 73% in comparison to last year with their investment in digital advertising up 89% YOY. They have made significant investments in OTT advertising, which saw increased spending by over 1000% since last year. 

This year, The Walt Disney Company spent over $694 million on digital advertising, with over $44 million going towards online video ads, $152 million going towards Facebook ads, and $44 million going towards Snapchat ads. They also spent over $666 million on TV advertisements, with nearly $341 million allocated for broadcast ads and $325mm for cable ads. 

Below is a breakdown of The Walt Disney Company’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 172 key contacts at The Walt Disney Company. 

The Walt Disney Company Advertising Profile Chart

2. Expedia Group, Inc. 

Expedia Group, Inc. is also top advertiser in this category, dedicating 52% of their overall budget to ads promoting their travel brands. Expedia Group, Inc ad spend is up 138%  in comparison to last year with their investment in digital advertising up 322% year-over-year. 

They have made significant investments in Facebook, OTT, Native, and Newspaper advertising, all of which saw spending increased by over 1000% since last year. 

This year, Expedia Group, Inc spent nearly $180 million on digital advertising, with nearly $132 million going towards online video ads, $27 million going towards Facebook ads, and $10 million going to display advertising. 

Expedia spent over $153mm on TV advertisements, with $98 million allocated for cable ads and $55 million allocated for broadcasting ads. 

Below is a breakdown of Expedia Group’s spend thus far in 2021. We predict they will likely have 2 upcoming RFPs issued. MediaRadar can help you connect with 43 key contacts at Expedia Group, Inc.

Expedia Group, Inc. Advertising Profile Chart

3. Airbnb, Inc. 

Airbnb, Inc. is another top advertiser in this category, dedicating 100% of their overall budget to ads promoting their travel brands. 

Airbnb, Inc. ad spend is up 560%  in comparison to last year, with their investment in TV advertising up over 1000% year-over-year. They have made significant investments in online video, broadcast, cable, OTT, podcast, and mobile advertising, all of which saw increased spending by over 1000% since last year. 

Spending on advertisements on Facebook went down, as did display ads and native advertisements.

This year, Airbnb, Inc. spent nearly $54 million on digital advertising, with nearly $44 million going towards online video ads, $6 million going towards Facebook ads, and $3 million going to OTT ads.

Airbnb spent over $51.5 million on TV advertisements, with $39 million allocated for cable ads and $11 million allocated for broadcasting ads. 

Below is a breakdown of Airbnb, Inc. spend thus far in 2021. MediaRadar can help you connect with 16 key contacts at Airbnb, Inc.

Airbnb, Inc. Advertising Profile Chart

4. Royal Caribbean Group 

Royal Caribbean Group is another big advertiser in this category, dedicating 95% of their overall budget to ads promoting their travel brands. Royal Caribbean Group ad spend is up 9% in comparison to last year, with their spend in digital advertising up 245% year-over-year. 

Most of their spending was allocated for TV advertisements, with nearly $34 million spent on broadcasting ads and $7 million on cable ads.

This year, Royal Caribbean Group spent nearly $11 million on digital advertising, with over $7 million going towards online video ads and $27 thousand on mobile ads, a 926% and over 1000% increase in spending respectively.  They also invested in advertising campaigns with Snapchat and OTT .

Will this trend towards increasing digital advertising continue? Below is a breakdown of Royal Caribbean Group’s spend thus far in 2021. We predict they will likely have 3 upcoming RFPs issued. MediaRadar can help you connect with 22 key contacts Royal Caribbean Group.

Royal Caribbean Group Advertising Profile Chart

5. Southwest Airlines Co. 

Southwest Airlines Co. is also one of the top advertisers in this category, dedicating 100% of their overall budget to ads promoting their travel brand. 

Southwest Airlines Co. ad spend is up 34%  in comparison to last year, with their spend in digital advertising up 103% YOY.  Most of their spending was allocated for digital advertisements, with a 405% increase in spending on online video ads.

This year, Southwest Airlines Co. spent over $28 million on digital advertising, with over $16 million going towards online video ads and $9 million on Facebook ads. 

They also spent $19 million in TV advertisements, with $11 million towards cable ads and $7 million towards broadcast ads. Southwest Airlines Co. also began investing in newspaper ads and increased their spending in OTT ads by over 1000%. 

Below is a breakdown of Southwest Airlines Co’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 21 key contacts at Southwest Airlines Co.

Southwest Airlines Co. Advertising Profile Chart

For more updates like this, stay tuned. Subscribe to our blog for more updates on coronavirus and its mark on the economy. 

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Break the Ice Media

Denver, CO: Basecamp Denver

In 2022, Denver, CO, launched a new YouTube series and campaign landing page for their brand Basecamp Denver . Told in 3-5-minute episodes, this tourism-campaign-meets-reality-TV-show encourages visitors to use Denver as their “basecamp for all Rocky Mountain adventures.” Each video features a Denver native teaching a visiting family or group how to do things like fly fish, rock climb, mountain bike, snowmobile, curl, snowshoe and more. Best yet, the lessons take place in some of the area’s most scenic locations.

Why We Love It:

The series makes Denver’s most active assets approachable to newcomers while also showcasing the area in a fun and interesting way. It takes a grounded approach to destination marketing and features the people of Denver prominently. Watch for some hidden gems as well – the groups end each video with a lowkey activity, showcasing area breweries, distilleries, art installations and spas.

Ryanair: TikTok Strategy

Airlines took a hit this year, but every year are the source of thousands of travel-related complaints. Canceled, delayed or changed flights, cramped seating, baggage fees and lost luggage are all part of the day-to-day of operating in the airline industry. Ryanair decided to embrace that through their TikTok channel in 2022 . Poking fun at the most common of challenges with witty content and hopping on the latest trends, Ryanair stood above – or at least apart from – competitors.

Not only is their strategy perfect for the platform, but it connects with consumers on a very real level. Ryanair doesn’t shy away from the reality of air travel and doesn’t pretend to solve the world’s problems. It also connects with their brand promise of providing a cost-effective way to fly without the bells and whistles.

@ryanair You ready for the Christmas roast? ? #ryanair #roast #xmas #christmasroast ♬ original sound – Lily
@ryanair Sorry babes, you have to earn your flight ? #ryanair5k #ryanair #fyp ♬ Reduce Your Expectations to 0 – ??Lucy??

Visit Iceland: Out-Horse Your Email

According to data from Qualtrics on vacation and work trends , 49% of employed Americans say they work at least one hour a day while on vacation. Another 24% work at least three hours a day. According to Visit Iceland, they have the solution for all your work-from-vacation problems: Personal Assistant Ponies.

In a campaign website, the destination introduces three Icelandic Ponies , each with their own personality. The assistant ponies are trained to “answer your emails” while you explore Iceland. (They are quick to respond, but no promises that their responses will be intelligible.) The site gives you all the great destination information as well: where to go, what to see/do, and where to stay while the horses handle your workload.

best travel ads 2022

The site addresses a major concern in the tourism industry, calling out the slog of working from vacation, losing time to emails and unused vacation time. It also brings awareness to its rare breeds and scenic destination. It also uses a lead-capture form encouraging sign ups to “out-horse your email,” building its customer list for marketing efforts.

Tourism Australia: Come and Say G’Day

Playing off of their iconic welcome phrase of “G’Day,” Tourism Australia’s newest campaign introduces star talent and a set of new characters who playfully introduce visitors to the destination. In a 9-minute movie that gives off lots of “Toy Story” vibes, meet Ruby the Kangaroo plush and her new pal Louie the Unicorn as they traverse Australia – seeing the sights and getting into some seriously funny situations.

Australia has always gone big with their marketing campaigns – see the Super Bowl Ad they produced in 2018 with stars Chris Hemsworth and Danny McBride – but Ruby feels more like a mascot for the ages. The campaign launched in 2022 and will continue running over the next two years. It will be interesting to see how she takes off across their website, social channels and additional video content.

Australia tells an engaging story going beyond their destination content. Yet they seamlessly work in major assets and attractions that visitors will want to explore when they come. They also give their partners the tools needed to interact with the campaign and give it legs beyond the single brand. Check out Australia’s Industry Toolkit .

Colombia: Book of Warmth

Whoever said print is dead hasn’t seen Colombia’s newest campaign. Marching in the opposite direction from the flashy video campaigns of its competitors, Colombia polled the heart of the destination, its people. They used the stories gathered and released a 212-page “Book of Warmth” in downloadable ebook format. The book is a visual work of art and goes all-in on storytelling – featuring tales of its residents from home cooking to beekeeping, bike tours to music-making, and more.

It can be challenging for a destination to stand out in a crowded space of amazing food, craft beverages, sightseeing, arts & culture and more. What makes a place truly unique are the people, their struggles, successes and stories. Colombia leans into its locals and poured an incredible amount of time into documenting their tales. Not only can these be repurposed into online, social and PR content, but it also shows how much the destination team values the residents of its country and wants to share their stories with the world. 

best travel ads 2022

Can’t get enough of the creativity? Check out our Top Tourism Campaign round ups from past years and the elements of a Top Campaign:

Top Tourism Campaigns of 2021

Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity

The 5 Top Tourism Campaigns of 2019

2018’s Best Tourism Campaigns: Our Five Favorites

Elements of Top Tourism Campaigns

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Dana is a Travel Tomorrow reporter. She graduated in Political Science and International Relations. She moved to Brussels from Romania for her studies and Mont des Arts made her fall in love with the city and remain here. She loves animals, especially dogs, and everything food related, but dessert most of all.

When the world came to a stop because of the Covid-19 pandemic, the travel and tourism industry was among the most affected. This year, travel restrictions have been dropped almost everywhere, people started travelling again and tourism started recovering. Regardless, by the end of the year, international tourism is only expected to reach 65% of pre-pandemic levels .

After almost two years of lockdown, tourists flooded popular cities this year, many of them making up for lost time by travelling more and spending more . The competition to attract more visitors has probably been stronger than ever this year and destinations went all out of their way to create the best promotional campaigns.

Here are just a few of the most ingenious tourism campaigns of 2022:

1. Vilnius’ Belated Birthday Cards

After previously playing around with the idea that nobody knows where Vilnius is, by calling itself the G-spot of Europe, this time the Lithuanian capital announced it lost hope for anyone to wish it a happy birthday for its 700 th anniversary, but it believes in “better late than never”, so it accepts belated birthday e-cards for those who want to “congratulate Vilnius in the way you most probably will… late!”

2. Mission: Iceland

Iceland’s latest tourism campaign advocates for the country’s spectacular sceneries that seem out of this world. It particularly targets space tourists whose trips to space keep getting delayed. For only a fraction of a price and carbon footprint, Iceland promises just as incredible experiences and free, unlimited oxygen.

3. The People Make the Destination (Philippines)

Philippines took a different approach with this campaign, deciding to not actually show any pictures of the actual country. Instead, a well-choreographed team recreates some of the most iconic landscapes with the final message that “The people make the destination – it’s more fun with you”.

4. No one upstages the Grand Tour of Switzerland

No one upstages the Grand Tour of Switzerland, not even Anne Hathaway and Roger Federer.

5. OutHorse Your Email to Iceland’s Horses

The creative team behind Inspired by Iceland deserves all the praise in the world. An earlier campaign from this year offers the perfect solution to people who keep getting bothered by work emails while on holiday – let one of Iceland’s horses reply to your boss so you can enjoy your vacation in peace.

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Marketing Mag’s favourite tourism campaigns of 2022

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2022 was a crucial year for travel marketing – one that will possibly go down in history.  

For the last two years, the tourism industry was at a standstill, with little reason to spend its scarce dollars on advertising when few people were allowed to cross borders.

Bouncing back was no easy task either. Airlines, hotels and the industry at large were met with staff shortages, a lack of flights and a global cost of living crisis impacting the price of almost everything.

In the face of these challenges, marketing teams pulled off some creative campaigns that capitalised on pent up wanderlust.

As businesses reap the rewards of those campaigns during the holiday season now, Marketing’ s editorial team are taking a look back on our favourite tourism campaigns of 2022.

1. Liv’s favourite: Iceland’s ‘out-horse your inbox’

As a self-confessed phone addict, and a big emailer, going offline for the holidays is no easy feat. And, Iceland understands it. With the line “nothing ruins your vacation like work” as an opener, this campaign spoke directly to me. The suggestion of hiring a horse to respond to your emails because “no one will know the difference” while showing off all the unique sights of Iceland is a clever way to capture the audience’s attention. I know it made me want to both log off and get on a one-way flight to Iceland. The best part? The campaign’s website allows you to choose your horsey helper.

best travel ads 2022

2. Sophie’s favourite: Destination Canada’s campaign with Spotify

‘Discover Canada through Music and Sound’ was far from a tired tourism campaign laden with cliches and sweeping shots of beaches. Destination Canada partnered with Spotify to bring personalised playlists that featured the sounds of Montreal, Calgary or Vancouver. In true Spotify fashion, these towns were given personalities like “The Trendsetter”, “The Bohemian” and “The Maverick”. Guided audio walks and meditations effectively transported listeners to Canada, while the accompanying musical histories of different locations offered a memorable take on destination marketing. Destination Canada cleverly harnessed Spotify’s power to hyper-personalise for a truly immersive tourism campaign.

best travel ads 2022

3. Benay’s favourite:  Tourism Tasmania’s lazy summer campaign

Tasmania makes lazy seem cool, chanting its motto, ‘coming down for air’ ahead of its summer 2022/2023 campaign. From the bustling city scenes to enjoying nature, the campaign really sparks to the desire to slow life down and enjoy Tasmania’s surroundings. This soft approach has chosen sympathy and ‘relatability’ over the grand promises of travel. It encourages you to explore life to the full in the simplest way possible, which is the most Tassie thing to do.

best travel ads 2022

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Effective Travel Advertising Strategy for 2022 + 16 Ad Examples

Ana Predescu

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

We’ll also look at 16 travel ad examples from big names in the industry that will surely inspire your future campaign creatives.

If you’re more interested in the ad examples rather than the strategy, use the summary below to jump to that part.

Create Ad Campaigns 1

A. Steps for the perfect advertising strategy 

1. Identify your target audience

2. know the traveler’s customer journey.

3. Set campaign goals

4. Create ads with seasonality in mind

5. Choose the right advertising platform

6. measure your ads’ effectiveness.

B. Inspiring travel advertising examples and templates

A. Steps for The Perfect Advertising Strategy

Advertising takes time, money, as well as other resources, so needless to say, the end goal is to maximize ROI.

The surest way to achieve this is by devising a strategy beforehand, meaning a step-by-step plan to reach the right audience and persuade prospects to choose your travel services over those of your competitors.

On top of giving you a precise course of action, having a strategy also provides a reference to assess your results along the way and re-evaluate the plan if need be.

Here are the key steps you must check to build a strong tourism advertising strategy:

A well-defined target audience is the foundation of any good travel advertising strategy. 

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral. 

  • Geographic : anything related to location, including customers’ country, region, city, or even postal code;
  • Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
  • Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
  • Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed. 

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it. 

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages: 

  • Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
  • Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
  • Booking: prospects are ready to buy plane tickets and book accommodation. 
  • Experiencing: travelers are enjoying their vacation and making lasting memories.
  • Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

  • Increase brand awareness by getting your travel services on the radar of potential customers;
  • Grow website traffic or attract new visitors to your company’s website;
  • Drive consideration through campaigns that promote different travel services;
  • Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
  • Boost conversions , a.k.a. make sales.

4. Create travel ads with seasonality in mind

The rain in Spain stays mainly in the plain . 

Well, not really. It falls along Spain’s northern coast and mountains. But the country has its meteorological particularities, as do all travel destinations .

Tourism is highly dependent on weather conditions. As a general rule, there are three seasons in the travel industry: peak season, shoulder season, and off-season.

Demand usually hits an all-year high in summertime (mid-June through August), known as the peak season or high season.

From April to mid-June and from September to October is the shoulder season, during which people still travel, but not as much as they do during peak season.

All travel businesses experience a decline in sales from November to March during what is known as the off-season.

However, seasonality isn’t necessarily a negative thing for travel marketing as it allows you to have a clear perspective over the following months.

Try to stay mindful of seasonal patterns and trends as you will understand when prospects want to purchase plane tickets, accommodation, or all-inclusive offers to specific destinations. Timing your creative ads and tailoring your messaging according to these seasons might help you influence purchase decisions.

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses:

Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing. 

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

B. Inspiring Travel Advertising Examples and Templates

On to the part everyone has been waiting for, here are 17 travel ad examples that succeed in capturing audiences’ attention in one way or another:

Expedia: Chase new experiences

expedia display ad sea

Let’s kick things off with an industry giant—Expedia. These two creative ads from the same campaign work so well because they promote experiences tourists can have in Marocco rather than the destination itself.

The font pairing is a match made in heaven, and the copy conveys a powerful message when teamed up with the beautiful scenery photos.

Kayak: Group trip without the drama

kayak group trip ad

This Kayak display ad gets the struggle of planning a trip with a large group of friends. No matter how tight the relationships are, it’s bound to be a bumpy road.

While design-wise, the ad might not be too impressive, the copy makes audiences feel understood, which is why I think it deserves a place on this travel ad examples list.

JetBlue: Stretch your legs, not your wallet

JetBlue leg room static ad

Moving on to a different traveling pain point, we have this witty JetBlue Facebook ad that promotes the airline’s extra option to have up to 7″ more legroom in coach class.

The simple illustrated design is elevated by the ad copy that manages to capture viewers’ attention and say so much with so few words.

As this is one of my favorite travel ads on this list, I couldn’t resist including a second Facebook ad from the same campaign, a video one this time.

Once again, the funny ad copy is the star, suggesting you don’t have to be a billionaire such as the likes of Jeff Bezos to get to space, which is a clever way of saying JetBlue travelers can get more legroom at an affordable price.

Carta Travel: Tailor made travel experiences

creatopy travel ad template carta travel

Edit this template

Pictures have the power to transport viewers to different locations, so many travel ads use them to do just that. This template is no exception, using a photograph of a beautiful sunset as its main focus.

If you’d like to create similar designs for your business, open this template in Creatopy and customize it with different elements from our extensive library.

Lufthansa: The joy of flying

lufthansa display ad

The view from an airplane window has become representative of traveling. Many people pay extra money to sit in the window seat when flying or rejoice when randomly assigned to it.

The German company Lufthansa chose this specific image to evoke the joy of flying and invite viewers to click this half-page display ad promoting the over 200 worldwide destinations in their portfolio.

Air France: Le Rendez-Vous

This animated Air France display ad compares a trip in business class to an anticipated first date, embodying the french elegance and romantic spirit. Of course, we’d expect nothing less from France’s flag carrier.

The ad is also a lesson in consistency, as the brand’s distinctive personality is instantly recognizable thanks to the blue, white, and red color palette, as well as the emblematic logo.

Tripadvisor & Visit Orlando: Explore Unexpected

tripadvisor and visit orlando facebook ad

The Tripadvisor Facebook ad above encourages users to take a different kind of trip from the comfort of their own home—an interactive voice tour of Orlando.

The different shades of teal used for the ad’s design help it stand out on the Facebook feed, while the choice to use a single font ensures the text’s high readability.

Delta Air Lines: Your ticket to more travels

Delta Air Lines uses footage of an idyllic destination to catch the eye right before inviting users to learn more about the miles reward program through the CTA of this Facebook video ad.

The copy aims to persuade by linking the reward card to states of wonder, serenity, and inspiration, all of which can be achieved through traveling.

Hilton: Where the pets stay

hilton hotels facebook ad

Now, this ad will make a lot of pet owners go aww . I mean, it can’t be just me swooning at the idea of traveling with my cat.

It’s true Hilton is targeting a niche audience with this adorable Facebook ad that announces pets are welcome in their hotels. Still, even travelers outside the ad’s target audience are likely to smile at the cute animal photos and the pet-away wordplay in the copy.

Traveloom: A great stay is a happy memory

creatopy travel ad template

Is there a more effective way to advertise for hotels and resorts than by using actual pictures from the location? I don’t think so, as all travelers want to see where they will stay before booking accommodation.

This fully customizable Facebook template can be adjusted for any use case by adding and replacing design elements in Creatopy’s drag and drop editor. 

Hotels.com: Find your perfect somewhere

Hotel.com knows how important compatibility between a tourist and its booked hotel is. So much so that they compare it to that between lovers, stressing the importance of choosing the right hotel.

The hotel description narrated in the first person by the personified boutique hotel immediately draws viewers into this upbeat ad. It is reminiscent of about me sections on match-making websites, further supported by the tagline Find your perfect somewhere , which sounds similar to Find your perfect someone . Overall, a great example of video storytelling.

Airbnb: Turn the world into a field trip

airbnb newsletter ad

This colorful newsletter ad promotes Airbnb’s Field Trips, a collection of online experiences from around the world targeted at kids. 

This time around, the visual part outshines the ad copy, as the bright-colored background catches the eye instantly, and the exciting collage image prompts viewers to click the CTA button that invites them to Explore Field Trips .

Vacasa: Make check-in a breeze

vacasa newsletter ad

The vacation rental company Vacasa aims to increase app installs with this clean and sharp-looking newsletter ad that promises a stress-free trip experience where travelers needn’t worry about aspects like hotel check-in, home entry codes, or wi-fi connection.

Viewers get a glimpse of how the app looks thanks to two mobile phone screens placed on a color block backdrop, which is a great selling point.

Visit Greece: All you want is Greece

The classic problem and solution approach works here because the ad’s characters are so relatable that viewers can easily identify with them. 

Wrapping It Up

As seen from the strategy tips and ad examples in this article, understanding and connecting with the customer is key in the travel industry. 

Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

Let us know what you found most helpful, and feel free to share your own travel advertising tips in the comment section below.

Ana Predescu

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15 min read

Top 10 travel marketing trends for 2022.

By: Russ Shumaker on March 28, 2022

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As someone in the travel industry, you undoubtedly understand the challenges of keeping up with the latest travel marketing trends . Those challenges became even more apparent after pandemic lockdowns brought tourism and travel to a standstill.

But as the pandemic enters its third year, people are ready to get out and enjoy life again. One of the things at the top of their list is travel and tourism.

We'll share the top 10 travel marketing trends for 2022 to help your travel brand thrive in the new travel landscape. But first, here are a couple of things you should know.

How Are Travel Brands Pivoting from a Post-pandemic Perspective?

According to Google, only 9% of travel marketers think they're prepared to recover and adapt to new trends in a post-pandemic world .

Consumer values have changed since the pandemic, as has consumer demand. As a leader in the tourism industry, understanding trends in the travel industry and shifting your travel marketing strategies to better engage with your audience will ultimately increase your sales and ROI.

Many travel brands have tweaked their business models to adapt to shifting consumer preferences and a new pandemic-conscious world. Some of those marketing trends include:

  • Changing from a brick-and-mortar to an online business model
  • Enhanced safety training and protocols for workers
  • Social media and marketing training for sales workers
  • Connecting with customers through empathic and emotional communication about COVID-19 concerns
  • Reacting in real-time as the pandemic landscape evolves, i.e., addressing concerns with empathy during heightened outbreaks and using enthusiasm and assurances to engage consumers who are ready to travel again
  • Collaborating with consumers to learn what they want, i.e., listen, pivot, and adapt
  • Messaging that is authentic and reaches your target audience where they are
  • Sharing how common ground, life-changing events have impacted you and your family and your brand and its workers

Before the pandemic, travel and tourism dominated the business world. And though things might still seem uncertain, travel has always rebounded in the wake of other major life-altering events.

Download Guide Now

What Are Travelers Searching for Online?

As travel became more difficult during the pandemic, travelers spent their time doing online research as they looked forward to a time when they could travel again.

Consumers are searching for safer travel destinations and protocols while also wanting assurance that it's a good time to leave home and go someplace new.

By now, tourism companies have learned that safety is vital and that reinforcing safe protocols is crucial for the travel industry to stay alive in 2022 and beyond.

Travelers are also searching for flexible travel solutions, contactless tourism, or more private travel options.

They also want to ensure their bookings in case travel restrictions become necessary again.

Wha t Are Some Travel Marketing Trends for 2022?

1. virtual reality experiences.

Many would-be tourists are still on the fence about travel. They understand that they might book a trip two or three months out and that cancellation is possible.

Enter the virtual reality experience. Panorama and 360-degree videos have become popular travel marketing tool because it creates a real-life experience for potential travelers.

A VR tour can promote your Airbnb, hotel rooms, resort, or other tourist attraction . At the same time, the experience can offer your guests a fantastic experience, transporting them to another reality that distracts them from real-life concerns.

Some are biding their time and looking for the right opportunity to follow through on booking their trip.

In the meantime, VR experiences are an excellent travel marketing idea to connect with your target consumers and sell your brand.

When creating a VR experience, create an engaging and authentic story, adding fun facts to draw the travel consumer into your brand. Learn more about your target consumer and adapt the material to cater to their needs.

2. Social Media Ads (Facebook and Instagram)

Social media marketing is a leading player in the travel marketing world. Facebook ads , for example, cost very little but can yield tremendous results and offer a fantastic return on your investment (ROI).

Facebook has 2 billion active users each month and offers many ways to target consumers and expand your reach.

Instagram attracts younger consumers who are considering travel. In fact, Instagram is the perfect channel for the click-happy traveler who loves to tell the world where they are in the moment. That means free advertisement for your business when that location is part of your brand.

Turn the tables on your target consumer. Initiate a travel marketing campaign that brings your attraction to the consumer, whether it's in the midst of a bustling metropolis, on sandy beaches, or somewhere in between. Offer inspiration for them to have the travel experience of their lifetime.

3. Blogging

Blogging is one of the oldest and most effective Internet marketing tools for any industry and continues to be alive and relevant today.

Blogs attract consumers in multiple ways. You're more likely to be ranked on page 1 by Google and other search engines by providing relevant content that includes keywords and long-tail search terms.

Beyond basic SEO , you can ask customers to upload a photo of their experience with your brand onto your website, creating testimonials and providing social proof of your value. You might even consider running a competition on your website to see who can provide the best content (photos, guest blog, etc.).

4. Brand Reputation and Reviews

According to Travel Pulse , 83% of users say that online reviews play an essential role in deciding whether or not to book with a particular travel brand.

You have probably searched for brand reviews yourself to evaluate a brand's reputation before purchasing.

And while higher ratings will draw more customers to your brand, you don't necessarily need to have excellent reviews. Many consumers prefer to see positive and negative reviews because they seem more authentic.

A small number of negative reviews add to the credibility of the reviews, but you want to be sure that your brand has enough positive reviews to outweigh the negative ones.

5. Remarketing

Many travel consumers start to book an experience but abandon the booking before completing it. Enter remarketing as a travel marketing strategy.

When this happens to you, it's not a total flop. After all, you did engage a potential consumer. But maybe there was one travel preference they weren't sure you could deliver on.

Remarketing allows your brand to find those consumers and reintroduce more targeted offers to get them back to your website and complete the transaction.

You can achieve this by partnering with a retargeting partner that uses smart-ad technologies and personalized ads while positioning your brand before your consumers when they're looking for your products.

A hospitality and tourism marketing agency can help develop a remarketing campaign for your business.

6. Self-guided Tours

Although self-guided tours were around before the pandemic, the concept has grown popular in a post-pandemic travel world. Pre-pandemic, one in five tourists in the U.S. took a self-guided tour. One can only imagine that this number has grown.

Self-guided tours are a more attractive option in 2022 for many reasons.

Travel consumers today want more private, smaller-group experiences that are also easier on their pocketbooks.

A self-guided tour allows the traveler to make their way through a destination independently on their own time while experiencing similar benefits to a traditional tour. They can depart when they want, linger on a favorite experience, or move on when something doesn't interest them.

Travel companies would do well to position themselves as innovators in the self-guided tour industry.

7. AI Chatbots

A consumer's online experience often determines whether or not they will translate that connection into a buying experience or navigate away from your site.

AI chatbots can help deepen your target audience's online interactions with your brand while providing an edge over your competitors.

Anticipate the types of questions travel consumers ask. These can include inquiries about your travel company's cancellation policy or availability. An AI chatbot offers an automated response to reduce visitors' wait time for an answer.

AI chatbots can help get web visitors to your site's booking form more quickly, narrowing their time to change their minds.

A more seamless experience for potential consumers is also likely to offer added confidence that you care about their needs, encouraging them to seal the deal.

8. Local SEO and Travel Search

The travel landscape has changed, and most people are interested in staycations and staying closer to home instead of roaming the globe. Therefore, local SEO is a vital travel marketing tool to reach them.

While staycations have become increasingly popular over the past year or two, tourism centers have been harnessing the power of local SEO to increase bookings for over a decade.

Use specific local and geographical search terms as part of your SEO strategy and consistently update your content, whether it's on your webpage , social media , or other marketing avenues.

Ensure that your messaging is relevant to the local population when employing local SEO strategies.

You'll also want to consider using Hearst Bay Area's Google My Business Lead Optimizer to increase your tourism agency's SEO rankings. 93% of local searches highlight a Google My Business listing, so you'll want to be sure to have one.

9. Newsletters and Personalized Email Marketing

Email marketing yields the highest ROI of all marketing strategies , offering an average return of $36 for every $1 spent.

Many travelers get their information through newsletters and email marketing. If they don't get it from your business, they'll get it from your competition.

Over two-thirds of consumers are more likely to do business with a travel provider that offers more unique solutions for their guests.

Leverage the power of an effective email marketing campaign to recruit or retain customers, discover preferences that cater to their needs, answer questions, send promotional discounts and offers, offer updates and details about bookings, showcase your travel company, and more.

You'll also want to tell travel customers about industry trends, including increased safety standards in a pandemic-conscious travel world.

To learn more about hotel email marketing , read our blog, Hotel Email Marketing: 9 Awesome Campaign Ideas to Drive ROI .

10. Video Content

Videos are one of the best travel marketing tools , as they offer lots of visual content for travel consumers. And short-form travel videos are the third-highest trending topic on social media apps like Instagram and TikTok .

Videos engage potential travel consumers more deeply than images or words can, transporting viewers into your world and shining a spotlight on the type of travel experience you can offer them.

Some travel companies form partnerships with micro-influencers, a major trending marketing tool. They are a liaison of sorts between your company. They can inform web visitors about adventurous opportunities surrounding your brand and address questions to which visitors want answers, ultimately driving conversions for your travel business.

Your marketing strategies should also create emotional responses through user-generated content in all forms, be it written content, pictures, or videos.

Travel Marketing Trends for 2022: Key Takeaways

  • Travel brands must have a prominent digital footprint in the current travel landscape.
  • Online bookings are gaining ground, with travel consumers performing in-depth searches online as they consider re-entering the tourism market.
  • Remarketing increases your chances of converting people who visit your website for the first time.
  • Personalization wins over generic content every time.
  • Video can be professionally shot or self-shot. The key is providing relevant content to your target market.

In wrapping up, consider harnessing the power of these key travel marketing trends for 2022 . Begin with a couple and add more as time progresses, then evaluate which ones offer you the best results for your investment of time and money.

Many travel businesses find that partnering with a travel marketing company helps them understand and capitalize on the current trends in the tourism industry.

Whether you're a tour operator or run a hotel, booking or travel agency, airline, cruise line , resort, amusement park, or another local attraction, we can help!

Contact Hearst Bay Area to leverage the best travel marketing trends for 2022 . A robust digital presence will strengthen brand recognition for your travel business. Let's make it happen together.

Click below to learn The Top Travel Marketing Trends for 2023

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Ads of the Year

The 30 best ads of 2022, advertisers from around the globe took big creative swings and won big.

A collage of ads from Taco Bell, Duolingo, Apple and Paramounts Smile

Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media at Social Media Week , April 9-11 in NYC. Register now to save 20% on your pass .

When we look back on 2022, we’ll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall ) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just to name a few.

But if this year’s crop of beloved ads reflects any singular theme amongst today’s brands and creatives, it’s the willingness to go out on a proverbial limb. Whether they played with tone, implemented modern tech for the first time, attempted to connect with Gen Z or convinced a gaggle of actors to act like total creepers at a nationally televised ballgame, advertisers didn’t shy away from trying new things. And as viewers, we were luckier for it.

A woman in a yellow winter hat and dark jacket holds a picture of her amateurish drawing of a Heinz bottle

The 25 Best Ads of 2021

Here’s a look at Adweek’s picks for the 30 best ads of 2022.

30. Realtor.com | ‘Big Boi House’

With an ostensibly unassuming ad for a real estate website, agency Majority managed to accomplish two pretty fantastic things at once: celebrate its Atlantan roots and convince hip-hop legend Big Boi to make a rare advertising appearance . “Big Boi House” is the product of a creative team that understands how to tap into culture in a knowledgable and memorable way—and they accomplished as much with work that could have easily devolved into another phoned-in look at home ownership. Instead, we got to see an icon have a little good-natured fun, which is always a treat. —Shannon Miller

29. Taco Bell | ‘The Grande Escape’/partnership with Doja Cat

If there was one campaign that skillfully demonstrated how to cultivate a viral movement via social media, it was Taco Bell’s partnership with Doja Cat supporting the return of its Mexican Pizza. The outburst on social media surrounding the brand’s seemingly controversial decision to drop it from its menu sparked a love-hate relationship with the artist while fans watched intently. Both the brand and the artist ran with the opportunity to create some buzz, connecting with creative AOR Deutsch LA as the collective team found different ways to inject Mexican Pizza into the social sphere. It came to a head with a raucous Super Bowl spot titled “The Grande Escape,” which featured a cover of Hole’s “Celebrity Skin.” — Natalie Venegas

28. Ocean Spray | ‘Power Your Holidays’

Cranberry sauce has never been the star of the Thanksgiving table—until now. In Ocean Spray’s offbeat ad , a family sitting down for their holiday dinner becomes entranced by the subtle jiggle of the jellied cranberry sauce. Soon the movement sweeps the entire table until they are all jiggling in the most dramatic fashion. Ocean Spray, with help from agency Orchard, dusted off its more reserved image by conveying that it is not merely a side, but a party starter—and managed to connect with a new generation of eaters and cooks in the process.  –Brittaney Kiefer

27. Flock Freight | ‘Steve Burns Investigates’

For many brands, capturing nostalgia in ways that feel fresh and clever can be a challenge—especially when it comes to an iconic children’s character, which can really limit creativity. However, after a heartfelt message to Blue’s Clues fans in 2021, star Steve Burns, tech and logistics brand Flock Freight and agency Maximum Effort found a way to create an unexpected celebration of a figure that reentered pop culture. “Steve Burns Investigates” hilariously balances Burns’ discernible investigative proclivities with a much more adult tone. Timed to a brand refresh, the campaign had viewers considering the supply chain with renewed context while endearing older fans to the same Steve they once knew. — Natalie Venegas

26. Oechsle | ‘Mannequins Spectators’

Although the pandemic created countless challenges for many industries, one that was especially difficult to address was the revenue lost by limited audience capacities at live shows. Peruvian retail brand Oechsle and agency Fahrenheit DDB saw the empty seats as an opportunity to engage in some clever OOH marketing. By offering the vacant space to “Mannequins Spectators,” or shoppable mannequin displays, the brand created a unique way to reach consumers at a time where product visibility was limited. This not only allowed the brand to market in a resourceful way, but also helped highlight the financial impact Covid-19 restrictions had on the theater industry as a whole. — Natalie Venegas

25. PETA | ‘The Octocurse’

PETA is known for using shock tactics to advocate for animal rights, but this ad made in collaboration with Grey London takes a dramatically different—and more bizarre—approach. The organization parodied a 1970s sci-fi TV series to introduce a phenomenon called “The Octocurse,” in which anyone who eats octopus develops ghoulish, octopus-like qualities. “Stay human. Don’t eat octopus,” the voiceover warns. The wry humor—a trademark of the ad’s director, Jeff Low—stands out from typical charity advertising that tugs on the heartstrings. Its absurdity ensures this is a message you won’t soon forget.  —Brittaney Kiefer

24. John Lewis | ‘The Beginner’

As the most anticipated British ad of the year, John Lewis’ Christmas campaign always incites critics who wonder if the brand has lost its mojo. But this year showed the retailer was back on form with an ad from adam&eveDDB depicting a middle-aged man who struggles to learn skateboarding. In a touching twist, it’s revealed that he was doing so to bond with his future foster daughter who loves to skate. The story was a departure for the retailer, which traded its typical high production values, animated characters and fantastical elements for a more down-to-earth and unexpected family tale that shone light on a societal issue. By using its voice to advocate for children in the care system, this was a Christmas campaign with real substance.  —Brittaney Kiefer

23. Apple iPhone 13 Pro | ‘The Comeback’

Apple’s advertising seems to grow in ambition with each passing year—so much so that it is willing to take the phrase “shot on an iPhone” to new heights. That’s what it did with “ The Comeback ,” a 23-minute short film shot on the device to celebrate Chinese New Year. This sweeping ad from TBWA\Media Arts Lab Shanghai and director Zhang Meng expands on the idea of young men leaving home to find success in big cities by paying tribute to the stuntmen from China’s world-famous action movies, with one such professional returning home to a hero’s welcome after having injured himself. Made to promote the iPhone Pro 13, the film boasts spectacular set pieces and imagery while telling a poignant and compelling story. —Stephen Lepitak

22. Twix | ‘Camping’

When twin brothers setting up at a campsite contemplate a Twix bar, they conclude that both the left and right sides will taste equally delicious. In a darkly humorous twist, two bears surveying the twins are having the same conversation about their potential human snack. This spot from DDB Chicago and adam&eveDDB goes back to comedy basics, entertaining viewers with a solid bit that subtly conveys the brand’s message. All at once, “Camping” feels like both a nod to classic ad humor and a winning attempt at the edgier perspective that resonates with today’s younger audience. —Brittaney Kiefer

21. Times of India/Politcal Shakti | ‘Nominate Me Selfie’

Women are underrepresented in political systems around the world, including in India, where only 10% of parliamentarians are women while 90% of party leaders are men. This campaign, made in collaboration with FCB India, subverted a common social media practice by encouraging women to take selfies and turn them into résumés appealing for nomination to political office. The organization then sent those selfies to party leaders to raise visibility of female candidates. And it worked: 22 out of 115 party nominations in the state of Bihar were given to women—the highest number ever. More importantly, the movement continues to create a fresh pipeline of women who are ready for political leadership roles.  —Brittaney Kiefer

20. Samsung | ‘Love Has No Boundaries’

Spiders don’t usually garner much affection, but Samsung’s heartwarming love story stars one of them. When a pet arachnid catches sight of giant eyes through the glass walls of her terrarium, she believes she is gazing upon her spider soulmate and falls head over heels (or legs) in love. But it turns out she was staring at a Samsung billboard promoting its new camera lens.  The ad from Leo Burnett Germany displayed strong craft through CGI sequences that brought the eight-legged protagonist to life and deftly hid a product demonstration behind light-hearted storytelling. Most impressive of all, it managed to create a likable character from a typically feared creature. —Brittaney Kiefer

19. Heineken | ‘Cheers to All Fans’

Heineken finally made its 25-year UEFA sponsorship gender inclusive by expanding its deal to the Women’s Champions League and Women’s Euros. Its first move in the new partnership was to set up a website with updated soccer statistics that included female athletes’ achievements, since commonly used data tends to overlook the women’s game. An accompanying film overturned stereotypes of soccer fans with humorous scenes of women going to great lengths to catch moments of a match. As gender bias remains pervasive throughout sports, this was an example of a sponsor using its position for good.  —Brittaney Kiefer

18. Sinyi Realty | ‘In Love We Trust 2’

One of last year’s best and most touching ads gets a follow-up that has just as much heart as the original. Taiwan real estate developer Sinyi Realty and creative agency DenstuMB Taiwan follow the couple from the original “In Love We Trust” film that showed a poignant tale of love and patience. In the second spot , we follow the pair as they continue their journey, this time as they try to start a family. The story is no fairy tale—it’s real, sad and occasionally painful, but ultimately the couple realizes that they are lucky to have each other, no matter what happens. — Kyle O’Brien

17. Coors Light | ‘The Coors Light’

It’s always interesting when brands attempt to be subversive. Coors Light—no stranger to pulling an eye-catching stunt—couldn’t technically have Kansas City Chiefs quarterback Patrick Mahomes endorse the brand due to an NFL policy prohibiting players from promoting alcoholic products. Instead, the brand found a workaround by having him promote something else entirely. “It’s a flashlight, not a beer,” the voiceover wryly says as Mahomes studies the very literal “Coors Light.” In alignment with the bulk of work by Mischief @ No Fixed Address, the spot pushes its luck, telling viewers to “sit back, chill and crack open a Coors Light,” while Mahomes opens the flashlight and lets some batteries fall out the bottom. The viewer is then directed to the Coors Light website to order one of their own (and no doubt some beers too).  —Stephen Lepitak

16. City of New Orleans | ‘Plus One’

Tourism marketing is gradually ditching the slapped-together montages of popular destination markers in favor of more thoughtful glimpses of local culture. This year, nobody did it better than the City of New Orleans and Dentsu Creative, which immersed potential travelers in the the respective worlds of the city’s foremost culture bearers. “Plus One” takes the time to introduce the figures that ultimately power the world’s understanding of what the city has to offer, from its fresh seafood cuisine to its famous music scene. And with the implementation of VR technology, the short film highlighted a nimble city that welcomes future innovation while still wholly embracing its rich past. —Shannon Miller

15. Coors Light | ‘Chillboards’

With climate change causing more frequent and intense heat waves around the world, Coors Light found a deeper purpose for its “Made to Chill” tagline to help tackle this problem. It installed billboards on 12 Miami rooftops covering 96 apartments and designed them with a white paint that reflects 85% of the sun’s rays, which lowered building temperatures. After the activation–created by DDB Chicago, Nord DDB and adam&eveDDB–Coors Light painted all the roofs that housed the Chillboards fully white and donated more reflective white paint to communities in need. Alongside the creativity of reinventing its media space to meet a practical need, the campaign made a demonstrable impact by lowering roof temperatures by 50 degrees Fahrenheit and internal temperatures by 10 degrees, representing an estimated $40,000 in annual savings for the community.  —Brittaney Kiefer

14. Netflix | ‘Stranger Things Rift’ global campaign

Netflix and Giant Spoon went big for the much-anticipated recent season of Stranger Things. The streamer took over 15 landmarks in 14 countries—including New York’s Empire State Building, Bondi Beach in Sydney and the Gateway of India in Mumbai—and created virtual rifts to the Upside Down, the popular show’s fictional realm. The project was a dazzling technical feat that required close coordination among teams across the globe, ensuring that one of its most successful series got the attention it deserved.  —Brittaney Kiefer

13. Duolingo | ‘#TattooDuoOver’

Anyone who’s gotten inked in a foreign language has faced that nagging doubt: “Do these tattooed words really say what I intended?” Language-learning program Duolingo put those worries to rest by offering to translate people’s foreign-language tattoos for free. A whirlwind ad by BETC Paris showed just how easy it is to become the victim of a translation mishap. While tapping into a clever insight, the campaign also struck the right tone by finding humor and common ground in what’s usually seen as an embarrassing mistake.  —Brittaney Kiefer

12. First Choice | ‘Metaverrrrrrr’

The metaverse was at the center of many discussions throughout the year as brands and agencies increasingly explored the possibilities of emerging tech. While there is certainly validity to all the curiosity, First Choice Bank and Leo Burnett Thailand took an early opportunity to poke irreverent fun at an overeager ad industry looking to maximize the tech for future brand work. Each passing moment of absurdity revealed a new level of impressive commitment from the cast, from the spirited delivery of cartoonishly “trendy” copywriting to the persistent, glitchy presence of a level-headed advisor with a spotty internet connection. —Shannon Miller

11. McDonald’s | Cactus Plant Flea Market Meal

What do you get when you throw a few widely beloved menu items, a piping hot streetwear brand and a tall order of nostalgia into a box? You get one of McDonald’s most successful strategic partnerships of the year. The Cactus Plant Flea Market Box —another winning collaboration with leading agency Wieden+Kennedy—distilled the universally shared experience of enjoying a Happy Meal into an opportunity for adults to indulge in the simple pleasures iconic fast food has to offer. And indulge we did: Not only did the box sell out expeditiously, the limited edition McDonald’s x Cactus Plant Flea Market figurines are currently being resold for up to thousands of dollars. It’s a shining example of what happens when a brand recognizes and validates a fan-held truth as simple as “Hey, Happy Meals were a lot of fun” without defaulting to yet another branded streetwear collection (though the deal definitely came with its own stylish merch). —Shannon Miller

10. Corona | ‘Native Sportscasters’

Mexico’s love affair with soccer is universally acknowledged, but the cultural nuances of supporting the beautiful game there aren’t so well documented. National team sponsor Corona and agency We Believers dug deeper to create a campaign reaching Mexico’s 866,000 indigenous non-Spanish speakers. Because many of these fans live in remote regions, radio is how they can keep up with their team—but most broadcasts are in Spanish and leave out those who speak one of Mexico’s other 68 recognized languages. Corona sent out a call to local radio stations inviting everyday listeners to commentate on Mexico’s World Cup qualifying matches in their native language. About 850 people turned up to “audition” for one of the 68 sportscaster roles, and 15 million listeners tuned in to the matches. Corona’s sales also increased by 21% during the campaign. This was surprising and memorable work that made a difference.  —Rebecca Stewart

9. Oreo | ‘The Note’

Director Alice Wu, best known for indie films such as Saving Face, worked with longtime LGBTQ+ advocate Oreo to tell a touching story about allyship. “ The Note ” by 360i follows the journey of a young Chinese American man who is preparing to come out to his extended family, shouldering the burden of potential disapproval from his grandmother. As his relatives arrive, he finds a note from his mom: “She might be my mother, but you are my son.” This gesture gives him confidence to step into the next chapter of his life. Many brands claim to be allies, but few have managed to capture it in action as well as this spot does. —Rebecca Stewart

8. Budweiser | ‘Tomorrow is Yours to Take’

As marketers begins to grasp the complexities of the creator economy, the brands that are already throwing their support behind the growing creator community may find themselves ahead of the curve. Budweiser channeled its appreciation for creators into a global platform led by a music video for “ Yours to Take ,” an original track produced and performed by Grammy-winning artist Anderson .Paak. With a mission to encourage and galvanize future innovators, the anthemic work from Wieden+Kennedy highlighted a number of burgeoning public figures across different industries like fashion and sports. With moments of slick animation, color-popped cinematography and a zip of energy that only Paak can replicate, “Tomorrow Is Yours to Take” hits all the right notes. —Shannon Miller

7. Five Star | ‘The Movies That Made (From) Us’

Thai chicken franchise Five Star teamed with BBDO Bangkok in a spot that takes user suggestions to a ridiculously hilarious level. Starring actor and singer Weir, the spot asks consumers of all generations to give suggestions on what the film should be about. Five Star crowdsourced ideas from social media and fans on the street. To the viewer’s benefit, no suggestion was refused: the action unfolds around Weir in an empty warehouse as he watches robotic dancing chickens, bad guys, farmers, Harry Potter, army men, zombies, pyrotechnics and more flood the set with chaotic action. Ultimately, though the generations cannot agree on the action, they do agree that Five Star Chicken is delicious. — Kyle O’Brien

6. Paramount | Smile guerrilla campaign

best travel ads 2022

All Paramount Pictures had were a few well-placed actors and a dream—a rather creepy one, at that. Luckily, that was enough to spark significant curiosity around the studio’s psychological thriller, Smile. Produced on a modest $17 million budget, the Parker Finn flick may not have had a glamorous campaign to help spread the word, but it did have a concept with a built-in, easily replicable visual identity and a brilliant strategy. By simply placing a few smiley actors behind the pitchers mounds at nationally televised Major League Baseball games, the team created a viral stunt that boosted serious awareness for the thriller. And surely, the nearly $37 million earned worldwide during opening weekend was nothing to frown at either. —Shannon Miller

5. Uber Eats | ‘Don’t Run Out’

This Halloween, Uber Eats issued a very intriguing challenge: try to spot a million dollars in discount codes hidden throughout one short film . The catch: You have to actually watch the genuinely frightening flick—a task made much more difficult thanks to creative expertly executed by Kamp Grizzly and an earnest performance by Nope star Keke Palmer. The secretly shoppable ad drew special attention to the brand’s convenience partners, emphasizing that Uber Eats has grown beyond its food delivery beginnings. But even if the codes are long gone, viewers are still left with an excellent taste of innovative holiday storytelling and a reminder that there’s still a lot of fun to be had during Halloween. —Shannon Miller

4. ‘Backup Ukraine’

When Russia invaded Ukraine in February 2022, many watched in horror while feeling powerless to help. One meaningful effort arose from the creative industry, when ad agency Virtue Worldwide partnered with UNESCO, U.S. startup Polycam and organization Blue Shield Denmark on an innovation to help preserve Ukraine’s culture. The Backup Ukraine app allowed users to photograph and scan cultural artifacts and buildings with their phones, before uploading digital 3D replicas of the monuments to the cloud. As a result, while treasured aspects of Ukrainian culture were destroyed by war, citizens could permanently store the digital blueprints. While the project couldn’t erase the untold damage on the country, it was one step toward protecting Ukraine’s culture and a rare example of innovative technology used to make a difference.  —Brittaney Kiefer

3. Apple | ‘The Greatest’

Despite the fact that 15% of the global population is disabled, people with disabilities are often stereotyped or ignored altogether across advertising and media. That’s why “ The Greatest ,” created in-house, is significant: Its inclusive, disabled cast shows off a wide range of talents and personalities while using Apple’s innovative accessibility features. The upbeat soundtrack, featuring quotes from Muhammad Ali, sets a celebratory tone that defies tropes of disabled people as subjects to be pitied. When a brand as big as Apple champions inclusivity and accessibility, it sets the precedent for other advertisers to follow suit. This beautifully crafted film is an important milestone in disability representation. —Brittaney Kiefer

2. Jeep | ‘2022: Earth Odyssey’

At first glance, Highdive’s work for Jeep, “ 2022: Earth Odyssey ,” looks like just another spot featuring singing animals—until you turn on the closed captions. In this clever send up to 2001: A Space Odyssey, the team recognized an opportunity to fit clever creative into every crevice of this spot featuring the bulk of the animal kingdom. But while the animals are more than worthy of our attention, the real star here is the copywriting that can be found in the captioning, which opts for fun, effective descriptions for the animals’ orchestral stylings (like the goat’s “sick vibrato” or the buffalo’s punishing timpani work). As the industry continues to learn more about accessibility, “2022: Earth Odyssey” offers a masterclass on the importance of carefully rendered captioning and the many ways accessibility is both a necessary practice and a creative opportunity—not a hindrance. —Shannon Miller

1. Gatorade | ‘Love Means Everything’

When a history-making sports legend like Serena Williams decides to retire from their sport, the ensuing tributes tend to focus, naturally, on their athletic prowess. With “ Love Means Everything ,” Gatorade and TBWA\Chiat\Day chose instead to celebrate her unabashed confidence—a trait often discouraged in Black girls and women—and an enduring brand partnership.

2022’s Best Ad of the Year, selected by Adweek’s editors, captures a movement ushered in by the Williams family that pushed for authenticity in largely homogenous spaces. Narrated by Beyoncé, the short film excellently positions her proclivity to stand against unfounded critiques of her hair, body, wardrobe and honest emotional expression as a necessary turning point for both sports and the culture at large. The reverent work aligns with the brand’s history of supporting and actively partnering with women athletes, making this tribute feel like an authentic moment of gratitude rather than a shallow attempt to be part of a major cultural conversation.

Overall, it was a winning look at a legacy and a hopeful sign that, with the right support, tomorrow’s roster of sports legends will be an inclusive one. —Shannon Miller

Want to see all the work in action? Check out Adweek’s official Best Ads of 2022 reel below.

Shannon Miller

Shannon Miller is Adweek's managing editor of creativity, the creator economy and DEI.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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The biggest travel deals, discounts, and openings in early 2024

If a new year has you thinking about new travel opportunities, you’re in luck. As 2024 gets underway, many of the world's top hotels , all-inclusive resorts , tour companies , cruise lines , and theme parks are offering discounts, deals, and plenty of free perks to help families save cash while planning their next vacation. 

Whether you want to plan a multigenerational trip to Walt Disney World Resort , an unforgettable European river cruise , or an escape to a tropical beachfront hotel , there’s a deal out there just waiting for you. Plus, if you’re a fan of the latest and greatest, I've got the scoop on some new and refreshed hotels and attractions you may want to add to your must-visit list.

I've gone deep, finding the best deals on family travel this year. Read on for my top deals and news for traveling families in the first quarter of 2024.

1. Deals on hotels and resorts

▶ Beaches and Sandals on sale

If a trip to an all-inclusive tropical resort sounds pretty good at this time of year, check out the Winter Blues sale offering discounts on stays at Beaches Resorts (for families) and Sandal Resorts (for couples). Book by March 3, 2024, for an up to $1,500 air credit and a $150 resort credit for stays of seven nights or more between now and January 31, 2025, at select resorts, which include family-favorites Beaches Turks & Caicos , Beaches Negril , and Beaches Ochos Rios .

More about Beaches and Sandals Resorts:

  • Beaches Resorts vacations: Everything you need to know before you book
  • 10 best Sandals resorts for adults-only all-inclusive Caribbean vacations

▶ Expedia and Priceline deals

If you’re a OneKey member , Expedia is offering 25% off or more on select hotels for bookings made by January 31, 2024. Travel can take place up until August 31, 2024.

Priceline wants to help you extend that vacation feeling. Use code STAYLONGER8 for stays of two nights to save 8% on hotel Express Deals or use code STAYLONGER12 for stays of three nights or more to save 12% on hotel Express Deals. The travel company also recently announced that it will automatically extend VIP members 2023 VIP status all the way through 2024.

More about travel booking sites:

  • 12 best hotel booking sites for cheap prices
  • 17 best flight booking sites for cheap airfares
  • 10 best car rental sites for great deals
  • 17 best vacation rental booking sites for families

▶ Snow season deals in Vermont

Vermont’s Topnotch Resort helps families take advantage of ski season in Stowe with its Stowe Days package . Available through April 22, the deal includes complimentary fitness classes at the resort’s recently renovated fitness center, daily breakfast per person, a nightly $25 resort credit, and late checkout based on availability for departures Sunday to Thursday, with rates starting at $330 a night (plus taxes and fees).

More winter fun:

  • Get outside this winter at these top cross-country ski resorts in the U.S.  
  • In Vermont, an Austrian-inspired lodge that brings Nordic ski culture to life  
  • 11 best winter vacations in the U.S. for families  
  • 11 best family ski resorts in the U.S.

▶ Coastal Georgia winter specials

The Jekyll Island Club Resort recently completed a major renovation of its historic Jekyll Island Club property. To show off its fresh new look that still honors its past, the coastal Georgia resort is offering special rates starting from $188 (commemorating the opening of the club in January 1888) for stays through February 29.

▶ Aqua-Aston and OUTRIGGER Hawaii sales

Take advantage of the winter sale from Aqua-Aston Hospitality to get up to 20% off at one of Aqua-Aston Hospitality’s participating Hawaii properties, which include the condo-style Aston Waikiki Beach Tower and oceanfront Aston Islander on the Beach in Kauai. Book by February 2, 2024, using promo code “Escape” for travel by June 30, 2024. 

OUTRIGGER Resorts & Hotels is currently offering savings of up to 35% off rooms at Hawaii properties like OUTRIGGER Waikiki Beach Resort and OUTRIGGER Kāʻanapali Beach Resort.

More about Hawaii hotels:

  • 6 best Hawaii all-inclusive resorts for families
  • 10 best family resorts in Hawaii
  • 15 most romantic Hawaii resorts for couples
  • 50 best family vacation ideas for all ages

▶ Florida winter deals

Guests who check in to The Vinoy Resort & Golf Club, Autograph Collection will enjoy newly renovated guest rooms that take inspiration from the Florida coast as well as a new spa and wellness area and other refreshed spaces throughout the St. Petersburg property. The Vinoy is also serving as the official hotel partner for the exhibition “Dalí & The Impressionists” at The Dalí Museum, which runs through April 28, 2024. Two exclusive room packages offer admission to the museum and other perks, and the hotel’s dining venues will be offering special menu items inspired by the exhibition.

Is a trip to the Orlando theme parks on your travel itinerary for 2024? Then check out this deal from Villatel , which offers private villa rentals with “luxury hotel standards” in Central Florida that can accommodate groups as large as 24. Use coupon code 1FREENIGHT at checkout to book seven nights and get one night free for travel through December 15, 2024. The offer is valid at all Villatel resorts, including the newly opened Villatel Orlando Resort, but there are some date exclusions. 

More Florida vacation ideas:

  • 7 best all-inclusive resorts in Florida for families  
  • 10 best beach resorts in Florida for families  
  • Something for each family: The 14 best Florida beaches

▶ Marriott Cancun reopens as an all-inclusive

Marriott Cancun, An All-Inclusive Resort will re-open in spring 2024 as the first Marriott-branded all-inclusive resort in the world. The former Marriott Cancun has been a popular Yucatan Peninsula property for decades and will now feature redesigned rooms and suites, new restaurants, and the new CAMP Club offering guided arts and crafts workshops, games, and other activities for kids that incorporate sensory, visual, and experiential play.

More Mexico vacation ideas:

  • 13 all-inclusive Mexico resorts that have it all 
  • 12 best Cancun resorts for families with kids and teens
  • 9 best all-inclusive resorts in Playa del Carmen, Mexico
  • 7 best all-inclusive resorts in Los Cabos, Mexico  

▶ National park packages 

Xanterra Travel Collection—which operates national park lodges , hotels, and concessions at several U.S. national parks like Yellowstone, Zion, and the Grand Canyon South Rim—still has rooms, cabins, and campgrounds available for spring, summer, and fall 2024 travel. Head to Xanterra’s website for info on packages, value-added programs, and availability.

▶ Marriott Bonvoy offers

Marriott Bonvoy members can enjoy a 10,000-point reduction when booking select dates at Maui hotels for travel until March 2024. 

▶ New hotel openings

New family-friendly hotels opening in the beginning of 2024 include the expansive Loews Arlington Hotel , luxe Four Seasons Resort and Residences Cabo San Lucas at Cabo Del Sol , and the Embassy Suites by Hilton Gatlinburg Resort that will make a great home base for a family trip to the Great Smoky Mountains. 

2. Vacation rentals news and deals

▶ Vrbo releases booking recommendations

Vrbo recently released its “book-by dates” for major travel periods in 2024. In order to have the widest selection of properties from which to choose, the vacation rental site recommends booking spring break rentals by February 9, Memorial Day weekend rentals by April 15, and summer rentals by April 26. And if you’re interested in some of the site’s most popular homes on Instagram, like Shipyard 2.0 in North Carolina and The Elf’s Aerie in the Lost Pines Shire in Texas, you might want to book even earlier.

3. Deals on tours and cruises

▶ Kids sail free (plus savings) from Holland America Line

Holland America Line wants you to have the “Time of Your Life” with an incentive offering balcony upgrades, savings up to 40% on select sailings, and free fares for kids. The offer is available through February 29, 2024, for select 2024 and 2025 departures. 

More about cruises:

  • Kids sail free in 2024: 7 cruise lines with kids cruise free deals
  • 7 great cruise lines for families (and their 12 most kid-friendly ships)  
  • These 6 cruise lines offer the best Caribbean cruises for families  
  • 7 best all-inclusive cruise lines in the world  

▶ NCL new ship offers

Norwegian Cruise Line has recently opened its newest ship, Norwegian Aqua , for sale. Debuting in 2025, the Norwegian Aqua will be the first ship in the cruise line’s next-generation Prima Plus Class and will offer features like the world’s first hybrid rollercoaster waterslide. You’ll also want to check the company’s offers page for its latest flash sales and deals, which include last-minute cruise deals and other savings.

▶ Adventures by Disney new itineraries (and a sale!)

Adventures by Disney is offering two new itineraries to Holland and Belgium beginning in 2025. The eight-day, seven-night river cruise includes a “Discovering Holland and Belgium Tour” itinerary and a spring tulip sailing option that highlights the area’s famous flower. The family-favorite tour company is also offering savings of $500 or more per person on select 2025 departures (including the traditional Holland and Belgium river cruise) for bookings made by April 15, 2024.

▶ Uniworld cruise + air bundles

Save some money on a Uniworld Boutique River Cruises trip with the company’s Cruise + Air offer . Travelers can get savings of up to $3,000 when purchasing a cruise and flights together on select 2024 itineraries, which include the 16-day Peruvian Amazon & Machu Picchu Exploration itinerary and eight-day Castles Along the Rhine trip. New bookings must be made by January 31, 2024, for travel through 2024.

▶ Tour company deals

Book by January 31, 2024, to get $500 off custom land and/or cruise tours exceeding $5,000 from Unforgettable Travel . Known for its personalized service and local expertise, the luxury travel company offers excursions to more than 30 popular destinations in Europe, Asia, and Africa.

Global guided vacation company Trafalgar is offering 15 to 20% off select itineraries through February 15, 2024. Options include the 10-day Best of Morocco itinerary that visits Casablanca, Fes, and Marrakesh; and the new two-week Western Discoverer itinerary across California, Nevada, and Arizona that features visits to the Grand Canyon and Yosemite National Park.

Women-owned and -operated tour company AdventureWomen recently announced its first multi-generational trip to Costa Rica. Taking place June 23 to July 1, 2024, Costa Rica: A Multi-Generational Adventure will include experiences like kayaking through Tortuguero National Park, ziplining, and a chocolate tasting and Costa Rican cooking class for multigenerational female travelers ages 13 and older.

More about guided tours:

  • Best tour companies for travelers Over 50
  • Best tour companies for families
  • Best tour companies that offer trips around the world
  • Best active trip ideas for seniors age 50+

4. Theme parks deals and news

▶ Walt Disney World deals

There’s a lot going on at Walt Disney World Resort as 2024 gets into gear. Prices for annual passes and parking have gone up, but restrictions on park hopping ended on January 9. Disney Dining Plans have also returned for guests of Disney Resort hotels.

There are currently a number of special offers and discounts to help reduce the cost of a Walt Disney World Resort vacation, including 50% off theme park tickets and dining plans for kids ages three to nine (valid for arrivals most nights March 3 to 24, 2024 and April 7, 2024, through June 30, 2024) and deals for Florida residents and U.S. military members. You can read more about the deals here and here . 

▶ Disneyland news

There are new restaurants to enjoy at Walt Disney World and Disneyland, and we’ve got a whole roundup of 2024 festivals and special events at Disneyland here . Disneyland Resort’s Pixar Place Hotel (a transformation of the Paradise Pier Hotel) opens at the end of January.

Universal Orlando specials

Universal Orlando Resort is also offering a range of special offers and deals, including savings of 25% on a three-park, five-night vacation package and a " four days for the price of two " ticket offer.

▶ LEGOLAND 25th

LEGOLAND California Resort is celebrating its 25th birthday in a big way in 2024. The new Dino Valley Land opens in the spring with three themed rides and a reimagined Dino Dig area, and North America’s first-ever LEGO World Parade launches during the summer at the park, which is also a Certified Autism Center .

SeaWorld Orlando (and Aquatica)

If you’re a Florida resident, you can get a free 2024 Preschool Card for SeaWorld Orlando and Aquatica Orlando . Available for children ages five and under, the card offers free unlimited admission at both sites for little ones through December 31, 2024. Online registration is required by February 4, 2024. Busch Gardens Tampa Bay also has a similar offer.

The Biggest Travel Deals, Discounts, and Openings in Early 2024 originally appeared on FamilyVacationist.com .

More from FamilyVacationist:

  • Everything you need to know about Disney Genie and Genie+
  • 10 luxury Caribbean resorts for a splurge family vacation  
  • From toddlers to teens, the best all-inclusive family resorts for every age and interest  

The views and opinions expressed in this column are the author’s and do not necessarily reflect those of USA TODAY. FamilyVacationist.com and TourScoop.com are owned and operated by Vacationist Media LLC. Using the FamilyVacationist travel recommendation methodology , we review and select family vacation ideas , family vacation spots , all-inclusive family resorts , and classic family vacations for all ages. TourScoop covers guided group tours and tour operators , tour operator reviews , tour itinerary reviews and travel gear recommendations .

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15 men brought to military enlistment office after mass brawl in Moscow Oblast

Local security forces brought 15 men to a military enlistment office after a mass brawl at a warehouse of the Russian Wildberries company in Elektrostal, Moscow Oblast on Feb. 8, Russian Telegram channel Shot reported .

29 people were also taken to police stations. Among the arrested were citizens of Kyrgyzstan.

A mass brawl involving over 100 employees and security personnel broke out at the Wildberries warehouse in Elektrostal on Dec. 8.

Read also: Moscow recruits ‘construction brigades’ from Russian students, Ukraine says

We’re bringing the voice of Ukraine to the world. Support us with a one-time donation, or become a Patron !

Read the original article on The New Voice of Ukraine

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Best Travel and Tourism Ads of the Month : Dec 9, 2022

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  • Country: Canada
  • Advertiser: Air Canada

Oasyhotel Welcome kit - When in the woods The 6th

Oasyhotel shows off innovative packaging in their award-winning new spot. The "Oasyhotel Welcome Kit" recently won Gold at the 2022 Epica Awards for packaging design.

The 6th Milano, Italy

  • Brand: Oasyhotel Welcome kit
  • Country: Italy
  • Advertiser: Oasyhotel

Visit Iceland - Mission Iceland SS+K

In their new spot Visit Iceland plays off a well-known experience of delayed flights in a fun way while showing off the perks of visiting their beautiful country.

SS+K New York, United States

  • Brand: Visit Iceland
  • Country: United States
  • Advertiser: Visit Iceland

Singapore Airlines - Travel Like Never Before TBWA\Singapore

Singapore Airlines exhibits how its consumers can rediscover the world by emphasizing new travel behaviors.

TBWA\Singapore Singapore, Singapore

  • Brand: Singapore Airlines
  • Country: Singapore
  • Advertiser: Singapore Airlines

Elite Hotels - The expired passport discount Volt

Elite Hotels takes advantage of expired passports to create a fun campaign. "The Expired Passport Discount” recently won Silver in Tourism and Bronze in integrated campaigns at the 2022 Epica Awards.

Volt Stockholm, Sweden

  • Brand: Elite Hotels
  • Country: Sweden
  • Advertiser: Elite Hotels

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  1. What Makes A Great Travel Ad Campaign in 2022

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  2. The 7 Best Travel Marketing Campaigns Of All Time

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  3. Tourism Australia Kicks Off $5m Advertising Blitz

    best travel ads 2022

  4. Travel Ads

    best travel ads 2022

  5. Travel Advertising Strategy Tips for 2022 and 16 Ad Examples

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  6. 60+ Best Travel ads images

    best travel ads 2022

COMMENTS

  1. Best travel destination marketing campaigns of 2022

    Explore Uganda — The Pearl of Africa. #UniquelyOurs. Uganda's tourist board kicked off 2022 with a two-minute video showcasing the country's beauty, from snowy mountain peaks to lush ...

  2. The 15 Best Tourism Campaigns in Recent Years

    Joslyn McIntyre November 15, 2022 Even through all the massive upheavals and changes of the last few years, the creativity of the tourism industry could not be curbed. Museums and attractions continue to adapt, excel, and dazzle. The most innovative tourism marketing campaigns don't just succeed in selling tickets to one particular venue or event.

  3. 22 Categories to Watch in '22: Top Travel Advertising Trends

    Number of Advertisers 20 thousand advertisers spent $2.3 billion in 2021 compared to 20 thousand advertisers spending $1.7 billion in 2020. Advertiser Retention In the overall category, travel advertisers had a 48% retention rate between 2020 and 2021 (January - October). 5 Top Advertisers - Which Advertisers Spent the Most in 2021? 1.

  4. 2022 Top Tourism Campaigns

    2022 Top Tourism Campaigns Bring Typing Ponies & Talking Kangaroos By Sarah | December 21, 2022 This year saw us returning to travel in big ways, and the campaign ideas rose to match! We found some of the most creative, quirky, content-driven ideas out there and summed them up for this year.

  5. The most ingenious tourism campaigns of 2022

    The most ingenious tourism campaigns of 2022 by Dana Stefan 22 December 2022 Destination Discovery World When the world came to a stop because of the Covid-19 pandemic, the travel and tourism industry was among the most affected.

  6. Marketing Mag's favourite tourism campaigns of 2022

    As businesses reap the rewards of those campaigns during the holiday season now, Marketing's editorial team are taking a look back on our favourite tourism campaigns of 2022. 1. Liv's favourite: Iceland's 'out-horse your inbox'. As a self-confessed phone addict, and a big emailer, going offline for the holidays is no easy feat.

  7. Travel Advertising Strategy Tips for 2022 and 16 Ad Examples

    1. Identify your target audience 2. Know the traveler's customer journey 3. Set campaign goals 4. Create ads with seasonality in mind 5. Choose the right advertising platform 6. Measure your ads' effectiveness B. Inspiring travel advertising examples and templates A. Steps for The Perfect Advertising Strategy

  8. Best Travel and Tourism Ads of the Month : Jul 22, 2022

    The best tourism and travel advertisements and campaigns from all over the world. ... Best Travel and Tourism Ads of the Month : Jul 22, 2022. ... action with a new collection of poncho posters that bring fashion and functionality to one of Brussels' main forms of travel. Winning 2 Bronze Lions at Cannes 2022 and the loyalty of the many ...

  9. Top 10 Travel Marketing Trends for 2022

    A hospitality and tourism marketing agency can help develop a remarketing campaign for your business. 6. Self-guided Tours. Although self-guided tours were around before the pandemic, the concept has grown popular in a post-pandemic travel world. Pre-pandemic, one in five tourists in the U.S. took a self-guided tour.

  10. 2022 in review: The best ads, marketing ideas

    The 30 best ads of 2022 These are the 30 commercials and brand moves that stood out from the pack in a tumultuous year By Alexandra Jardine and Parker Herren. Published on December 14,...

  11. Best Travel and Tourism Ads of the Month : Sep 30, 2022

    The best tourism and travel advertisements and campaigns from all over the world. Share Worldwide Category Geography Directors Digital Socially Responsible Automotive Technology Products Travel & Tourism Alcohol Food Beverages Retail Finance Best Travel and Tourism Ads of the Month : Sep 30, 2022 Previous Next 1

  12. Best Travel and Tourism Ads of the Month : Mar 4, 2022

    Best Travel and Tourism Ads of the Month : Mar 4, 2022 Previous Next 1 UAE Government Media Office - A Winter Through My Eyes FP7/DXB - McCann Worldgroup "When we really want to feel something, we don't need to look with our eyes. We need to look with our hearts."

  13. The best travel commercials. Only funny and smart videos

    The best travel commercials. Only funny and smart videos Travel 70 Videos 03:17 All United Airlines Super Bowl ads 2024 - Kyle Chandler United Airlines is changing the game with no change fees and a little help from Kyle Chandler. February 6, 2024 00:30 Booking.com ad 2024 Super Bowl Who knew booking your next trip could redefine you?

  14. Travel Advertising and Transportation News [Adweek]

    Adweek reveals the 20 best ads of 2023, including campaigns from Barbie, McDonald's, Apple and Ikea. Santa's Elves Are 'Livin' La Vida Loca' in Holiday Travel Ad .

  15. The 30 Best Ads of 2022

    The 30 Best Ads of 2022 Advertisers from around the globe took big creative swings and won big This year, advertisers didn't shy away from trying new things.Adweek; Taco Bell, Apple,...

  16. Best Travel and Tourism Ads of the Month : Jun 17, 2022

    Best travel ads The best tourism and travel advertisements and campaigns from all over the world. Share Worldwide Category Geography Directors Digital Socially Responsible Automotive Technology Products Travel & Tourism Alcohol Food Beverages Retail Finance Best Travel and Tourism Ads of the Month : Jun 17, 2022 Previous Next 1 Expedia.com - Lemons

  17. Cheap travel: The biggest new deals for hotels, cruises and more

    Book by January 31, 2024, to get $500 off custom land and/or cruise tours exceeding $5,000 from Unforgettable Travel. Known for its personalized service and local expertise, the luxury travel ...

  18. 15 men brought to military enlistment office after mass brawl in Moscow

    Local security forces brought 15 men to a military enlistment office after a mass brawl at a warehouse of the Russian Wildberries company in Elektrostal, Moscow Oblast on Feb. 8, Russian Telegram channel Shot reported.. 29 people were also taken to police stations. Among the arrested were citizens of Kyrgyzstan. A mass brawl involving over 100 employees and security personnel broke out at the ...

  19. Top 10 Travel Marketing Trends for 2022

    Hearst Bay Area Marketing Top 10 Travel Marketing Trends for 2022 How Are Travel Brands Pivoting from a Post-pandemic Perspective? | What Are Travelers Searching for Online? | What Are Some...

  20. The 10 Best Hotels in Elektrostal 2022 (with Prices)

    Best Elektrostal Hotels on Tripadvisor: Find 93 traveller reviews, 136 candid photos, and prices for hotels in Elektrostal, Moscow Oblast, Russia.

  21. In Georgia, Russians were kicked out of the bus for saying ...

    In Georgia, Russians were kicked out of the bus for saying glory to Russia. Media. 469. Sort by: Add a Comment. 1x000000. • 1 yr. ago. Russia invaded Georgia a few times, its takes some nerve to act like this. Fuck these two.

  22. Best Travel and Tourism Ads of the Month : Apr 8, 2022

    Best Travel and Tourism Ads of the Month : Apr 8, 2022 Previous Next 1 Aeromexico - New Winds GUT Mexico You're invited to fly a new experience with Aeromexico. The media could not be loaded, either because the server or network failed or because the format is not supported. GUT Mexico Follow 7040 Brand: Aeromexico Country: United States

  23. magFlags XL Flag Elektrostal Moscow oblast

    This Elektrostal Moscow oblast flag is wind- and weather-resistant and highly durable. The flag colors are intensive and UV-resistant. This flag is specially made for outskirt area.Recommended height of flag poleElektrostal Moscow oblast flags of 2.16m² | 23sqft | 120x180cm | 4x6ft look best with flagpoles of around 6m | 18ft height.

  24. Best Travel and Tourism Ads of the Month : Dec 9, 2022

    Best Travel and Tourism Ads of the Month : Dec 9, 2022 Previous Next 1 Air Canada - Together for the Holidays FCB Canada Air Canada explores their Christmas spirit in a new spot featuring Santa reuniting a family of loons. The media could not be loaded, either because the server or network failed or because the format is not supported. FCB Canada