best travel ads 2022

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The most ingenious tourism campaigns of 2022

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Dana is a Travel Tomorrow reporter. She graduated in Political Science and International Relations. She moved to Brussels from Romania for her studies and Mont des Arts made her fall in love with the city and remain here. She loves animals, especially dogs, and everything food related, but dessert most of all.

When the world came to a stop because of the Covid-19 pandemic, the travel and tourism industry was among the most affected. This year, travel restrictions have been dropped almost everywhere, people started travelling again and tourism started recovering. Regardless, by the end of the year, international tourism is only expected to reach 65% of pre-pandemic levels .

After almost two years of lockdown, tourists flooded popular cities this year, many of them making up for lost time by travelling more and spending more . The competition to attract more visitors has probably been stronger than ever this year and destinations went all out of their way to create the best promotional campaigns.

Here are just a few of the most ingenious tourism campaigns of 2022:

1. Vilnius’ Belated Birthday Cards

After previously playing around with the idea that nobody knows where Vilnius is, by calling itself the G-spot of Europe, this time the Lithuanian capital announced it lost hope for anyone to wish it a happy birthday for its 700 th anniversary, but it believes in “better late than never”, so it accepts belated birthday e-cards for those who want to “congratulate Vilnius in the way you most probably will… late!”

2. Mission: Iceland

Iceland’s latest tourism campaign advocates for the country’s spectacular sceneries that seem out of this world. It particularly targets space tourists whose trips to space keep getting delayed. For only a fraction of a price and carbon footprint, Iceland promises just as incredible experiences and free, unlimited oxygen.

3. The People Make the Destination (Philippines)

Philippines took a different approach with this campaign, deciding to not actually show any pictures of the actual country. Instead, a well-choreographed team recreates some of the most iconic landscapes with the final message that “The people make the destination – it’s more fun with you”.

4. No one upstages the Grand Tour of Switzerland

No one upstages the Grand Tour of Switzerland, not even Anne Hathaway and Roger Federer.

5. OutHorse Your Email to Iceland’s Horses

The creative team behind Inspired by Iceland deserves all the praise in the world. An earlier campaign from this year offers the perfect solution to people who keep getting bothered by work emails while on holiday – let one of Iceland’s horses reply to your boss so you can enjoy your vacation in peace.

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22 Categories to Watch in ‘22: Top Travel Advertising Trends

• 22 Categories to Watch in '22

As we approach the end of the year, we’ll be covering trends from 22 key markets. We’ll recap what each industry has experienced over the past year and what to watch for in 2022. Learn who are the top advertisers from each category and how they spend across formats.

Of all things missed during the pandemic, travel was at the top of the list for many people. 

“[Travel] is a necessity, for lives and livelihoods, for families, as well as for economic and mental health,” said Gavin Tollman , CEO of the global guided tour company Trafalgar. “Never again should we forget that travel is truly one of the greatest gifts for so many reasons beyond just a vacation.”

As more people received their vaccinations, they eagerly began boarding planes and cruises . 

Families felt urgency to give children fun and exploratory experiences they had missed out on for more than a year and a half. Engaging in “ revenge travel ,” parents made up for lost time by going on big trips to Disney World or international destinations. 

By the end of second quarter , Disney reported that parks were at or “near” reduced capacity levels. 

At the same time, businesses realized they could cut costs and reduce their carbon footprint by not sending professionals to far-away meetings or events. Business travel recovery isn’t expected until at least 2023, if not later. In response, airlines have changed their loyalty programs , often reducing the amount of miles needed to achieve a higher status tier. 

The travel industry isn’t out of the woods yet. In the same month that the Biden Administration lifted the pandemic-era ban on international travel, the World Health Organization declared Omicron a “very high” global health risk. 

Will the risk of a new covid variant be enough to deter travelers from exploring new places or visiting family members more frequently? It’s far too soon to tell, but the pent-up demand is still real. 

Top travel companies are investing heavily to reach consumers who’ve shifted their priorities and feel the itch to experience the world. 

MediaRadar Insights

Overall spending and breakdown across formats.

Homebound consumers and the travel industry both needed some rejuvenation in 2021. Travel marketing teams jumped on the opportunity. Overall, travel companies spent $2.31 billion in 2021.

More than $1 billion of this spending was across digital. The second largest format advertisers spend on was print, in which they spent $659 million this year. They also spent $580 million on TV this year.

Number of Advertisers

20 thousand advertisers spent $2.3 billion in 2021 compared to 20 thousand advertisers spending $1.7 billion in 2020.

Advertiser Retention 

In the overall category, travel advertisers had a 48% retention rate between 2020 and 2021 (January – October).

5 Top Advertisers – Which Advertisers Spent the Most in 2021?

1. the walt disney company .

The Walt Disney Company is the top advertiser in this category, dedicating 16% of their overall budget to ads promoting their travel brands. 

The Walt Disney Company’s ad spend is up 73% in comparison to last year with their investment in digital advertising up 89% YOY. They have made significant investments in OTT advertising, which saw increased spending by over 1000% since last year. 

This year, The Walt Disney Company spent over $694 million on digital advertising, with over $44 million going towards online video ads, $152 million going towards Facebook ads, and $44 million going towards Snapchat ads. They also spent over $666 million on TV advertisements, with nearly $341 million allocated for broadcast ads and $325mm for cable ads. 

Below is a breakdown of The Walt Disney Company’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 172 key contacts at The Walt Disney Company. 

2. Expedia Group, Inc. 

Expedia Group, Inc. is also top advertiser in this category, dedicating 52% of their overall budget to ads promoting their travel brands. Expedia Group, Inc ad spend is up 138%  in comparison to last year with their investment in digital advertising up 322% year-over-year. 

They have made significant investments in Facebook, OTT, Native, and Newspaper advertising, all of which saw spending increased by over 1000% since last year. 

This year, Expedia Group, Inc spent nearly $180 million on digital advertising, with nearly $132 million going towards online video ads, $27 million going towards Facebook ads, and $10 million going to display advertising. 

Expedia spent over $153mm on TV advertisements, with $98 million allocated for cable ads and $55 million allocated for broadcasting ads. 

Below is a breakdown of Expedia Group’s spend thus far in 2021. We predict they will likely have 2 upcoming RFPs issued. MediaRadar can help you connect with 43 key contacts at Expedia Group, Inc.

3. Airbnb, Inc. 

Airbnb, Inc. is another top advertiser in this category, dedicating 100% of their overall budget to ads promoting their travel brands. 

Airbnb, Inc. ad spend is up 560%  in comparison to last year, with their investment in TV advertising up over 1000% year-over-year. They have made significant investments in online video, broadcast, cable, OTT, podcast, and mobile advertising, all of which saw increased spending by over 1000% since last year. 

Spending on advertisements on Facebook went down, as did display ads and native advertisements.

This year, Airbnb, Inc. spent nearly $54 million on digital advertising, with nearly $44 million going towards online video ads, $6 million going towards Facebook ads, and $3 million going to OTT ads.

Airbnb spent over $51.5 million on TV advertisements, with $39 million allocated for cable ads and $11 million allocated for broadcasting ads. 

Below is a breakdown of Airbnb, Inc. spend thus far in 2021. MediaRadar can help you connect with 16 key contacts at Airbnb, Inc.

4. Royal Caribbean Group 

Royal Caribbean Group is another big advertiser in this category, dedicating 95% of their overall budget to ads promoting their travel brands. Royal Caribbean Group ad spend is up 9% in comparison to last year, with their spend in digital advertising up 245% year-over-year. 

Most of their spending was allocated for TV advertisements, with nearly $34 million spent on broadcasting ads and $7 million on cable ads.

This year, Royal Caribbean Group spent nearly $11 million on digital advertising, with over $7 million going towards online video ads and $27 thousand on mobile ads, a 926% and over 1000% increase in spending respectively.  They also invested in advertising campaigns with Snapchat and OTT .

Will this trend towards increasing digital advertising continue? Below is a breakdown of Royal Caribbean Group’s spend thus far in 2021. We predict they will likely have 3 upcoming RFPs issued. MediaRadar can help you connect with 22 key contacts Royal Caribbean Group.

5. Southwest Airlines Co. 

Southwest Airlines Co. is also one of the top advertisers in this category, dedicating 100% of their overall budget to ads promoting their travel brand. 

Southwest Airlines Co. ad spend is up 34%  in comparison to last year, with their spend in digital advertising up 103% YOY.  Most of their spending was allocated for digital advertisements, with a 405% increase in spending on online video ads.

This year, Southwest Airlines Co. spent over $28 million on digital advertising, with over $16 million going towards online video ads and $9 million on Facebook ads. 

They also spent $19 million in TV advertisements, with $11 million towards cable ads and $7 million towards broadcast ads. Southwest Airlines Co. also began investing in newspaper ads and increased their spending in OTT ads by over 1000%. 

Below is a breakdown of Southwest Airlines Co’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 21 key contacts at Southwest Airlines Co.

For more updates like this, stay tuned. Subscribe to our blog for more updates on coronavirus and its mark on the economy. 

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Travel Marketing Campaigns: The 7 Best of All Time

The fallout from the COVID pandemic led to an understanding that travel marketing was going to have to work harder and smarter than it ever has before.

The industry had been ravaged by the pandemic. Restrictions prevented travel, holidaymakers were confined to their homes and, even as society began to unlock, consumers were wary of returning to post-pandemic travel behaviour.

That’s why it’s time for travel marketing and travel advertising to level up.

The best travel marketing campaigns and travel ads delight, entertain and entice consumers to step out the door and have an experience like no other. Now these campaigns are going to have to do all this and more.

But what makes a great travel marketing campaign? What are the best examples out there? And what can we learn from them?

In this article, we’ll look at the best travel marketing campaigns of all time, including:

• Inspired by Iceland – The Iceland Academy
• Doors of Thrones
• Fill Your Heart With Ireland
• The Oregon Tourism Commission
• Yodel Ay Hee Hoo
• Meliá Hotels International
• The worst travel marketing campaigns
• Essential strategies

The current state of travel marketing campaigns

The stats paint a bleak picture for the travel and tourism industry. Airlines alone lost in excess of $250 billion in 2020 , and experts predict it could take years for hotels to return to pre-COVID levels of business. While tourism spending is also set to take until this year to recover.

The good news is the green shoots of recovery are already appearing. After spending the best part of a year stuck in their homes, people want to travel again, even if it’s only domestically, to begin with.

There’s no escaping the fact that travel in a post-pandemic world is now a harder sell. It’s why the need for travel marketing campaigns with powerful, emotive storytelling that tugs on the heartstrings, captures a sense of adventure and creates a compelling experience has never been greater.

Right now, travel marketing campaigns and ads need to go further than they have previously. Marketers need to get even more savvy in terms of delivering the right message to the right people at the right time – and they need to do it at speed and scale.

Let’s take a look at what we think are some of the best travel marketing campaigns of all time and see what we can learn from them:

1. Inspired by Iceland

This won’t be the first time the travel industry has had to bounce back from a disaster. In 2010, the eruption of the Icelandic volcano Eyjafjallajökul closed the skies across Europe and led to many misconceptions about travel to the awe-inspiring country.

In response, the Icelandic government joined forces with the City of Reykjavík, airlines Icelandair and Iceland Express, Promote Iceland and about 80 other tourism-related companies to create the campaign Inspired by Iceland.

The campaign, which is still running, takes on different themes each year and has won numerous awards such as the Cannes Lion and ICCA.

The campaign blends humour (see the series of Iceland Academy videos and The Hardest Karaoke Song In The World – which has been viewed nearly 14 million times on YouTube) with the best of what Iceland has to offer. It strikes a tone that’s warm, engaging and often hilarious. It makes people smile and makes visiting Iceland seem like something everyone should do at least once in their life.

2. Doors of Thrones

Despite its stunning natural beauty and world-famous landmarks like the Giant’s Causeway, Northern Ireland has never been the easiest destination to sell. Due to Northern Ireland’s turbulent past, its travel marketing has had to work harder than most.

Thankfully, the result is some spectacular campaigns. None more so than the stunning Doors of Thrones.

In 2016, Storm Gertrude destroyed some of the trees that make up the iconic Dark Hedges, where the scenes on the Kingsroad were filmed for HBO’s smash hit, Game of Thrones.

Quick to find hope in the midst of a disaster, the fallen trees were carved into ten doors, each one to represent an episode from Season 6 of the show. These doors were then shipped across the country to different locations. They now make up a new experience called The Journey of the Doors.

It’s another example of turning a negative into a positive alongside combining real experiences with marketing mastery.

3. Fill Your Heart With Ireland

Sticking with the Emerald Isle, 2018 saw Tourism Ireland unveil an industry-first campaign. If great marketing and advertising centres around talking the hearts of the audience, then it doesn’t come more literal than the Fill Your Heart With Ireland campaign.

A married couple from Sweden, who had never visited Ireland before, wore custom-made tech to track their physiological responses on their trip around the country. Heart monitors were linked to head cams and the data from the heart rate monitors was used to determine what footage would feature in the advertising.

Here’s the result:

4. Travel Oregon

Travel Oregon has gained a reputation for creating some of the best campaigns going. From a tour guide in the shape of a robot fish through to satirical articles , Travel Oregon frequently combines print, sponsored post, social media, banner ads and video to profound effect.

Perhaps the icing on their incredibly impressive marketing cake is the Studio Ghibli-like video that re-imagines the US State as an ‘adventure dreamland.’

Their marketing consistently pushes boundaries, is fun and performs to perfection.

5. Yodel Ay Hee Hoo

From #Lookup the billboard campaign from British Airways to wonderful Europe, It’s Just Next Door campaign from SNCF , interactivity is playing an increasingly important role in travel marketing.

Pick of the bunch, however, is the Yodel Ay Hee Hoo gem from Graubünden Tourism in Switzerland. The highlight of the campaign was a live video stream from a mountain village into a train station which encouraged passers-by to engage in conversation with a man from the village.

It’s fun, quirky, and uses the best of modern technology to engage and surprise audiences.

6. Meliá Hotels International

Meliá Hotels International have pioneered the approach to digital display advertising , combining technical excellence with powerful messaging. Designed using Bannerflow Creative Studio , the Meliá Hotels International display ad features a range of unique interactive elements. What’s more each design element works together perfectly to drive the viewer to engage and drive a click to a specific landing page.

Asking audiences the question ‘Where do you want to go?’. The call to action button turns into a dropdown list when the user interacts with it – ensuring maximum engagement, and adding a personalised touch.

7. #LifeInHel

Yet another multi-award-winner, this integrated social and digital campaign was billed as the ‘world’s longest layover.’ The campaign, by Finnish airport operator Finavia, sought to demonstrate the best of Helsinki Airport – boosting its profile among travellers journeying between Europe and Asia.

Chinese influencer Ryan Zhu lived at Helsinki Airport for 30 days, uploading content to multiple channels on a daily basis. The total media coverage exceeded 2.2 billion in 2017 , the year the campaign was run.

The worst travel marketing campaigns of all time

For every travel marketing ‘win’ there’s been some spectacular losses too. Take a bow the tourism boards of Lithuania and Girona , both of whom fell foul of eagle eyed viewers when they used pictures from other places to promote their destination.

The Real is Beautiful campaign saw the country’s tourism chief resign. Why you ask? Images from Slovakia and Finland were used to promote Lithuania across social channels.  While, the Girona Tourism Board found themselves in hot water too. Get ready…for using a picture of a beach in the Bahamas to promote the Costa Brava. And their excuse?! They didn’t have photos of sufficient quality for the local area! Seriously, it’s lovely.

Top of the list of worst travel marketing campaigns of all time is the ill-fated collaboration between Hoover and JSI Travel in the early ‘90s. They ran a promotion where, if you bought a vacuum cleaner or washing machine worth at least £100, you’d get two free plane tickets to Europe or America (yes, you read that right).

Unsurprisingly, the campaign backfired spectacularly and nearly sent Hoover out of business. The campaign generated £30 million in additional sales but cost Hoover £50 million in flights.

Essential strategies: production automation and campaign management for travel marketing campaigns

When looking at the best travel marketing campaigns, there was one common factor that tied all of them together; storytelling . The best campaigns have a strong story and powerful narrative.

In today’s world, that story needs to be everywhere, all the time. This means control and consistency across all channels. Furthermore, display campaigns often need to change on-on-fly to remain customer-centric. And travel businesses face the added challenge of reducing costs, using data effectively, and being agile in changing legislation.

Production automation and campaign management are critical products to achieving this. Thanks to the technology behind industry-leading Creative Management Platform platforms (CMPs) , creative production can now easily be automated and scaled. It’s now possible to go from a single creative to an entire campaign spanning all formats and channels in minutes.

How, you ask? A CMP enables you to optimise, test and tailor ads at high speed – without the need for coding. This gives you the power and control to replace generic ads with many more personalised variations. Or you can use the time to experiment more!

This is global advertising with a personal touch. Giving your brand power to always keep messaging relevant to your target audiences and thus boost both click-through rates and ROI.

These stand-out campaigns combine technical excellence and execution with creativity and outside-the-box thinking. They put stories, emotion and connection first. They speak to the heart and engage the mind.

A Creative Management Platform like Bannerflow can help you do all of this at scale and at speed. With it, you’ll be able to consistently create campaigns that wow your audience and get the wanderlust flowing.

If you want to learn more about how Bannerflow can help power your digital advertising, get in touch for a demo and let us open the door to a new world of possibilities.

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16 min read

Top 10 travel marketing trends for 2022.

By: Russ Shumaker on March 28, 2022

As someone in the travel industry, you undoubtedly understand the challenges of keeping up with the latest travel marketing trends . Those challenges became even more apparent after pandemic lockdowns brought tourism and travel to a standstill.

But as the pandemic enters its third year, people are ready to get out and enjoy life again. One of the things at the top of their list is travel and tourism.

We'll share the top 10 travel marketing trends for 2022 to help your travel brand thrive in the new travel landscape. But first, here are a couple of things you should know.

How Are Travel Brands Pivoting from a Post-pandemic Perspective?

According to Google, only 9% of travel marketers think they're prepared to recover and adapt to new trends in a post-pandemic world .

Consumer values have changed since the pandemic, as has consumer demand. As a leader in the tourism industry, understanding trends in the travel industry and shifting your travel marketing strategies to better engage with your audience will ultimately increase your sales and ROI.

Many travel brands have tweaked their business models to adapt to shifting consumer preferences and a new pandemic-conscious world. Some of those marketing trends include:

• Changing from a brick-and-mortar to an online business model
• Enhanced safety training and protocols for workers
• Social media and marketing training for sales workers
• Connecting with customers through empathic and emotional communication about COVID-19 concerns
• Reacting in real-time as the pandemic landscape evolves, i.e., addressing concerns with empathy during heightened outbreaks and using enthusiasm and assurances to engage consumers who are ready to travel again
• Collaborating with consumers to learn what they want, i.e., listen, pivot, and adapt
• Messaging that is authentic and reaches your target audience where they are
• Sharing how common ground, life-changing events have impacted you and your family and your brand and its workers

Before the pandemic, travel and tourism dominated the business world. And though things might still seem uncertain, travel has always rebounded in the wake of other major life-altering events.

What Are Travelers Searching for Online?

As travel became more difficult during the pandemic, travelers spent their time doing online research as they looked forward to a time when they could travel again.

Consumers are searching for safer travel destinations and protocols while also wanting assurance that it's a good time to leave home and go someplace new.

By now, tourism companies have learned that safety is vital and that reinforcing safe protocols is crucial for the travel industry to stay alive in 2022 and beyond.

Travelers are also searching for flexible travel solutions, contactless tourism, or more private travel options.

They also want to ensure their bookings in case travel restrictions become necessary again.

Wha t Are Some Travel Marketing Trends for 2022?

1. virtual reality experiences.

Many would-be tourists are still on the fence about travel. They understand that they might book a trip two or three months out and that cancellation is possible.

Enter the virtual reality experience. Panorama and 360-degree videos have become popular travel marketing tool because it creates a real-life experience for potential travelers.

A VR tour can promote your Airbnb, hotel rooms, resort, or other tourist attraction . At the same time, the experience can offer your guests a fantastic experience, transporting them to another reality that distracts them from real-life concerns.

Some are biding their time and looking for the right opportunity to follow through on booking their trip.

In the meantime, VR experiences are an excellent travel marketing idea to connect with your target consumers and sell your brand.

When creating a VR experience, create an engaging and authentic story, adding fun facts to draw the travel consumer into your brand. Learn more about your target consumer and adapt the material to cater to their needs.

2. Social Media Ads (Facebook and Instagram)

Social media marketing is a leading player in the travel marketing world. Facebook ads , for example, cost very little but can yield tremendous results and offer a fantastic return on your investment (ROI).

Facebook has 2 billion active users each month and offers many ways to target consumers and expand your reach.

Instagram attracts younger consumers who are considering travel. In fact, Instagram is the perfect channel for the click-happy traveler who loves to tell the world where they are in the moment. That means free advertisement for your business when that location is part of your brand.

Turn the tables on your target consumer. Initiate a travel marketing campaign that brings your attraction to the consumer, whether it's in the midst of a bustling metropolis, on sandy beaches, or somewhere in between. Offer inspiration for them to have the travel experience of their lifetime.

3. Blogging

Blogging is one of the oldest and most effective Internet marketing tools for any industry and continues to be alive and relevant today.

Blogs attract consumers in multiple ways. You're more likely to be ranked on page 1 by Google and other search engines by providing relevant content that includes keywords and long-tail search terms.

Beyond basic SEO , you can ask customers to upload a photo of their experience with your brand onto your website, creating testimonials and providing social proof of your value. You might even consider running a competition on your website to see who can provide the best content (photos, guest blog, etc.).

4. Brand Reputation and Reviews

According to Travel Pulse , 83% of users say that online reviews play an essential role in deciding whether or not to book with a particular travel brand.

You have probably searched for brand reviews yourself to evaluate a brand's reputation before purchasing.

And while higher ratings will draw more customers to your brand, you don't necessarily need to have excellent reviews. Many consumers prefer to see positive and negative reviews because they seem more authentic.

A small number of negative reviews add to the credibility of the reviews, but you want to be sure that your brand has enough positive reviews to outweigh the negative ones.

5. Remarketing

Many travel consumers start to book an experience but abandon the booking before completing it. Enter remarketing as a travel marketing strategy.

When this happens to you, it's not a total flop. After all, you did engage a potential consumer. But maybe there was one travel preference they weren't sure you could deliver on.

Remarketing allows your brand to find those consumers and reintroduce more targeted offers to get them back to your website and complete the transaction.

You can achieve this by partnering with a retargeting partner that uses smart-ad technologies and personalized ads while positioning your brand before your consumers when they're looking for your products.

A hospitality and tourism marketing agency can help develop a remarketing campaign for your business.

6. Self-guided Tours

Although self-guided tours were around before the pandemic, the concept has grown popular in a post-pandemic travel world. Pre-pandemic, one in five tourists in the U.S. took a self-guided tour. One can only imagine that this number has grown.

Self-guided tours are a more attractive option in 2022 for many reasons.

Travel consumers today want more private, smaller-group experiences that are also easier on their pocketbooks.

A self-guided tour allows the traveler to make their way through a destination independently on their own time while experiencing similar benefits to a traditional tour. They can depart when they want, linger on a favorite experience, or move on when something doesn't interest them.

Travel companies would do well to position themselves as innovators in the self-guided tour industry.

7. AI Chatbots

A consumer's online experience often determines whether or not they will translate that connection into a buying experience or navigate away from your site.

AI chatbots can help deepen your target audience's online interactions with your brand while providing an edge over your competitors.

Anticipate the types of questions travel consumers ask. These can include inquiries about your travel company's cancellation policy or availability. An AI chatbot offers an automated response to reduce visitors' wait time for an answer.

AI chatbots can help get web visitors to your site's booking form more quickly, narrowing their time to change their minds.

A more seamless experience for potential consumers is also likely to offer added confidence that you care about their needs, encouraging them to seal the deal.

8. Local SEO and Travel Search

The travel landscape has changed, and most people are interested in staycations and staying closer to home instead of roaming the globe. Therefore, local SEO is a vital travel marketing tool to reach them.

While staycations have become increasingly popular over the past year or two, tourism centers have been harnessing the power of local SEO to increase bookings for over a decade.

Use specific local and geographical search terms as part of your SEO strategy and consistently update your content, whether it's on your webpage , social media , or other marketing avenues.

Ensure that your messaging is relevant to the local population when employing local SEO strategies.

You'll also want to consider using Hearst Bay Area's Google My Business Lead Optimizer to increase your tourism agency's SEO rankings. 93% of local searches highlight a Google My Business listing, so you'll want to be sure to have one.

9. Newsletters and Personalized Email Marketing

Email marketing yields the highest ROI of all marketing strategies , offering an average return of $36 for every $1 spent.

Many travelers get their information through newsletters and email marketing. If they don't get it from your business, they'll get it from your competition.

Over two-thirds of consumers are more likely to do business with a travel provider that offers more unique solutions for their guests.

Leverage the power of an effective email marketing campaign to recruit or retain customers, discover preferences that cater to their needs, answer questions, send promotional discounts and offers, offer updates and details about bookings, showcase your travel company, and more.

You'll also want to tell travel customers about industry trends, including increased safety standards in a pandemic-conscious travel world.

To learn more about hotel email marketing , read our blog, Hotel Email Marketing: 9 Awesome Campaign Ideas to Drive ROI .

10. Video Content

Videos are one of the best travel marketing tools , as they offer lots of visual content for travel consumers. And short-form travel videos are the third-highest trending topic on social media apps like Instagram and TikTok .

Videos engage potential travel consumers more deeply than images or words can, transporting viewers into your world and shining a spotlight on the type of travel experience you can offer them.

Some travel companies form partnerships with micro-influencers , a major trending marketing tool. They are a liaison of sorts between your company. They can inform web visitors about adventurous opportunities surrounding your brand and address questions to which visitors want answers, ultimately driving conversions for your travel business.

Your marketing strategies should also create emotional responses through user-generated content in all forms, be it written content, pictures, or videos.

Travel Marketing Trends for 2022: Key Takeaways

• Travel brands must have a prominent digital footprint in the current travel landscape.
• Online bookings are gaining ground, with travel consumers performing in-depth searches online as they consider re-entering the tourism market.
• Remarketing increases your chances of converting people who visit your website for the first time.
• Personalization wins over generic content every time.
• Video can be professionally shot or self-shot. The key is providing relevant content to your target market.

In wrapping up, consider harnessing the power of these key travel marketing trends for 2022 . Begin with a couple and add more as time progresses, then evaluate which ones offer you the best results for your investment of time and money.

Many travel businesses find that partnering with a travel marketing company helps them understand and capitalize on the current trends in the tourism industry.

Whether you're a tour operator or run a hotel, booking or travel agency, airline, cruise line , resort, amusement park, or another local attraction, we can help!

Contact Hearst Bay Area to leverage the best travel marketing trends for 2022 . A robust digital presence will strengthen brand recognition for your travel business. Let's make it happen together.

Click below to learn The Top Travel Marketing Trends for 2023

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The 22 Best Places to Go in 2022

All products and listings featured on Condé Nast Traveler are independently selected by our editors. If you purchase something through our links, we may earn an affiliate commission.

This was the year of getting back out there—as vaccines became readily available in the spring and borders opened slowly throughout the summer and fall, our travel calendars began to fill up once again. Now, as we look ahead to what 2022 has in store, it’s clear that our travel priorities have changed. We’re no longer checking destinations off a list; instead we’re being purposeful about why we choose to take a trip, and thoughtful about how our actions impact local communities while we’re there.

This year’s list of the best places to visit reflects these shifts in thinking: We’ve organized these destinations based on some of our favorite reasons to travel, from exhilarating food and drink scenes and historic sites to explore, to new places to soak in the great outdoors. We hope it makes it easier to plan your next big trip—and helps you narrow down where to go first of the 22 exciting places that made our 2022 list. — Stephanie Wu All listings featured in this story are independently selected by our editors. However, when you book something through our retail links, we may earn an affiliate commission.

Birmingham, Alabama

Downtown Birmingham is feeling more revitalized than ever, as several historic buildings have been reimagined as restaurants by local chefs. Five-time James Beard finalist Rob McDaniel, who grew up 80 miles from the city, opened contemporary Southern grill Helen in 2020 inside a 1920s shotgun-style building. You can smell his wood-fired meats from the sidewalk, and inside every meal starts with warm angel biscuits topped with whipped cane syrup butter. A block away at The Essential , Southern-bred chef Victor King and pastry chef Kristen Hall have partnered with farmers to serve vegetable-heavy dishes, homemade pastas, and the tastiest desserts in town (look for Parisian-inspired Bar La Fête from the duo in early 2022).

There’s plenty to do downtown as well. The new Urban Supply mixed-use development will bring century-old warehouses in the Parkside neighborhood back to life with restaurants, bars, shopping, and fitness studios when it’s completed in mid-2022. City Walk BHAM is also in the works, adding markets, green spaces, and food trucks to city blocks beneath Interstate 59/20. The project is set to be complete by summer 2022, when the Magic City will serve as the first American host for The World Games , an 11-day, 34-sport event (including tug of war and wheelchair rugby) expected to draw 500,000 spectators. While downtown has its share of big-box hotels for groups, find a quieter stay at Elyton Hotel in a restored historic building, or the boutique Valley Hotel in Homewood, a mere 10 minutes away. —Kelsey Ogletree

Since the dissolution of Yugoslavia 30 years ago, many of its constituent nations (Croatia, Slovenia, Montenegro) have emerged as major tourism hubs. Yet Serbia has taken a backseat—until now. Belgrade has earned a reputation as a culinary destination, and the Michelin Guide will soon bestow stars on the city, celebrating its East-meets-West cuisine which draws liberally from neighboring Greek, Turkish, and Central European influences. Standout restaurants include Langouste, run by chef Guillaume Iskandar, whose work at Paris’s Garance earned the place a Michelin star. And the opulent Salon 1905 (pictured) serves a tasting menu with Serbian wine pairings that proves domestic truffles, cheeses, and charcuterie can hold their own against Europe’s best.

The nightlife-rich capital city is often compared to Berlin in the ’90s, but its cool-kid persona is getting a luxe upgrade in 2022 with the opening of a St. Regis. The hotel will be set within a 42-floor tower that will be the tallest skyscraper in the Balkans outside of Istanbul and will anchor the new $3 billion Belgrade Waterfront urban revitalization district, a collection of gleaming high-rises and green spaces.

Meanwhile, Serbia’s second city, Novi Sad, has been named one of three European Capitals of Culture for 2022, marking one of the first non-E.U. cities to receive the honor. A progressive hub of music, art, and literature set along the Danube River, Novi Sad has opened several new venues in preparation for its close-up: a former pasta factory, a silk-dyeing facility, and an 1890s château have been transformed into contemporary art galleries and performance spaces that will host events and exhibitions throughout the year. —Nicholas DeRenzo

Trøndelag County, Norway

Central Norway’s Trøndelag County has become a world-renowned food region in recent years. The area’s diverse landscape—forests, mountains, fjords, and fields—produces high-quality seafood, organic dairy products, and fresh vegetables, which farmers share locally and with restaurants around the world.

Trondheim-Trøndelag was named the European Region of Gastronomy 2022 , and to see what all the fuss is about, food connoisseurs should start at the newly refurbished Britannia Hotel to dine at Michelin-starred Speilsalen , Norway’s Restaurant of the Year 2020. Indulge in head chef Christopher Davidsen’s signature dish, featuring scallops from the island of Frøya fried in organic butter from the town of Røros and served with celery and caviar. Visit Bula Neobistro for chef Renée Fagerhoei’s lamb from Madsøy island with anchovy and green pepper sauce. Stop by chef Heidi Bjerkan’s one-Michelin-star Credo (pictured) for the grilled langoustine tail or langoustine soup, and wrap up your tasting tour at Kraft Bodega , where chef Thomas Bogan serves a delicious dessert of waffles with porcini ice cream, Norwegian apples, and brown cheese—all dishes you won’t find anywhere else.

The region hosts several annual celebrations, like the Trondheim Wine Festival in March, the Trondheim Brewery Festival and the Trøndelag Food Festival , one of Europe’s largest, both in July, and the Trondheim Gin Festival in August. Consider timing your visit around one of these events, where you’re bound to be surrounded by like-minded gourmands. —Kwin Mosby

Alberta, Canada

Alberta’s turquoise lakes and snow-capped mountains have always attracted crowds, but there’s a new draw as international travelers return : a spotlight on the area’s Indigenous heritage.

Fort Edmonton Park, Canada’s largest living history museum, is now home to the Indigenous Peoples Experience , a 30,000-square-foot immersive exhibit exploring First Nations and Métis culture. For a deeper dive into the region’s thriving Métis community, head to cultural interpretation center Métis Crossing , which recently debuted its new wildlife park and will open a 40-room boutique lodge accented with Métis artwork this month. Later this winter, the property will also launch Whispers from the Stars, an evening experience where Métis knowledge holders will tell stories of the constellations.

The annual Jasper Dark Sky Festival in the dark sky preserve of Jasper National Park is also including more Indigenous voices in its programming (think drone light shows narrated by Indigenous leaders). Those planning a stay in Jasper can look forward to the June opening of a new 88-room wilderness-themed hotel from local hospitality and attractions company Pursuit .

And Banff has debuted new experiences including the 360° Dome , a private outdoor dining venue at Fairmont Banff Springs that pairs local fare like bison short ribs with Bow Valley views. Next summer, the historic hotel will debut a $28-million renovation of its Royal Suite and Fairmont Gold rooms. Those visiting this winter can cap off the evening at the Banff Gondola with Nightrise, a multi-sensory experience (running December 2 to March 12) that highlights the historical significance of the Stoney Nakoda Nation through multimedia storytelling against a backdrop of alpenglow-drenched mountains. —Julia Eskins

Balearic Islands, Spain

Rugged landscapes, a laidback lifestyle, and Ibiza’s infamous party scene have long drawn travelers to the sun-bleached shores of the Balearic Islands. Over the past year, though, the archipelago off the east coast of mainland Spain has refocused its ambitions toward art.

Last summer’s opening of Hauser & Wirth Menorca (pictured)—a new arts center and the gallery’s latest international outpost—was just the starting point. Located on the historic Illa del Rei in Manorca’s Mahón harbor, the site has taken over an 18th-century naval hospital and outlying buildings. With eight galleries, a restaurant, shop, garden, and an outdoor sculpture trail with works by Frank West, Louise Bourgeois, and Eduardo Chillida, it puts the sleepy Balearic island on the international art map with big-name exhibitions, educational activities, and sustainable initiatives .

Art and design stand out at the archipelago’s new hospitality offerings, too. In Mallorca, Can Ferrereta , a boutique hotel housed in a restored 17th-century building, features a Maison Assouline-curated library and works by local and Spanish artists—Joan Miró, Riera i Aragó, Bárbara Vidal—in all its 32 rooms and communal spaces. On relaxed Formentera, the recently opened Casa Pacha has stylish retro interiors by Patricia Galden Studio and statement decorative objects from local artisans. Meanwhile on the hard-partying isle, the Six Senses Ibiza will feature farm-to-table dining, music, art, wellness, and sustainable fashion, as the Balearics’ first BREEAM -certified resort. 2022’s debuts— El Vicenç de la Mar and the Kimpton Hotel Santa Ponsa , both in Mallorca—are bound to have unique draws of their own. —Marianna Cerini

Charleston, South Carolina

Charleston will honor its African roots in a big way in 2022. The long-awaited International African American Museum is slated to open in the fall, and will examine the African diaspora and Charleston’s role housing one of the largest slave ports in the U.S. The museum sits on the hallowed site of said port, Gadsden’s Wharf, where the tide washes in and out near contemplative gardens. The exhibits will tackle centuries of difficult history and highlight contemporary Black artists, while the genealogy center is designed to help visitors connect the past to the present through their own family trees.

Music lovers will have plenty to look forward to at the Spoleto Festival USA , one of the country’s most prestigious classical music events. The opera Omar , which will have its world premiere at Spoleto, explores the life of a Muslim African scholar who was captured on the border of Senegal and Mauritania in 1807 and enslaved in Charleston. Grammy Award winner Rhiannon Giddens co-composed the score with Michael Abels, best known for his work on the films Get Out and Us. Shortly after, the city will join its three main Juneteenth festivals into a bigger and better Lowcountry Juneteenth Experience to wrap up the celebration.

The historic district has plenty of new places to stay, dine, and further explore the city’s origins. Luxury hotel The Loutrel (pictured) is inspired by Charleston’s renowned gardens, with expansive views from its rooftop terrace, and The Residences at Zero George provide longer stays for those who love the elegance of the award-winning hotel. Finally, don’t miss the refined, creative southern dishes at Lenoir , served by James Beard Award winner Vivian Howard, and traditional French cuisine at Brasserie La Banque . —Sarah Enelow-Snyder

Istanbul’s cultural scene is poised for the global spotlight in 2022. Billions of dollars have been poured into urban renewal projects that are finally coming to fruition. “I’ve lived here for 23 years and I can really see a major transformation,” says Karen Fedorko, founder of Sea Song Tours . Travelers can follow the newly established  Beyoğlu Culture Road —a two-hour walking trail that knits together many of the city’s new and restored attractions. Begin at Taksim Square to visit the newly built Taksim Mosque and Atatürk Cultural Center, a once-abandoned 1960s architectural icon that has been faithfully restored to house an opera hall, theater, rooftop restaurant, and a façade where live performances are projected. Strolling down Istiklal Street, pop into the beautified Atlas Cinema and neoclassical Istanbul Cinema Museum  before making your way to the Galata Tower. The medieval stone landmark’s redone rooftop is the place for a view of the city’s fabled east-meets-west skyline. The route culminates at the Bosphorus where Galataport , a new arts and culture hub in the Karaköy neighborhood, touts a newly minted world-class cruise terminal, restaurants from international chefs, a revamped fine arts and sculpture museum , and a refurbished Ottoman clock tower in Tophane Square. Opening late next year along the waterfront is the highly anticipated new home of contemporary art museum Istanbul Modern , whose show-stopping Renzo Piano design will house the works of big-name Turkish artists. Travelers can bed down in the just-opened Bosphorus-facing Mandarin Oriental in Kurucesme (pictured) or the Four Seasons in Sultanahmet, which will reopen in 2022 after significant renovation. Or plan a stay at the Peninsula hotel in Karaköy whose waterside rooms, Turkish baths, and swimming pools will give new life to an old port terminal when it debuts at the end of next year. —Nora Walsh

London will be in a festive mood in 2022 as The Queen’s Platinum Jubilee marks 70 years of Her Majesty’s reign. Events honoring Britain’s longest-serving monarch range from solemn services to rollicking celebrations. The biggest party unfurls over a long weekend, from June 2 to 5, where visitors can join the waving crowds lining The Mall for The Queen’s Birthday Parade (also known as Trooping the Colour), cheer for the races at Epsom Downs, and soak up the street carnival atmosphere of the Platinum Jubilee Pageant.

Raffles introduces its first London hotel with The OWO (pictured), which will house 120 guest rooms and 85 private residences in the splendid Old War Office building that once served as Churchill’s headquarters. If it looks familiar, that might be because the OWO has appeared in five James Bond films. In fact, Ian Fleming was inspired to write the Bond stories when he worked in the building as a naval intelligence officer. 

Other new lodging options include The Peninsula London , overlooking Hyde Park Corner and Wellington Arch, and the Lost Property from Curio Collection by Hilton, combining new accommodations with a preserved façade near St. Paul’s Cathedral. And The Audley, a five-story historic pub in Mayfair, reopens in the fall after an art-filled reimagining by the Hauser & Wirth team, complete with a new restaurant and private dining rooms. —Laura Beausire

Querétaro, Mexico

Follow any of the shaded, twisting pedestrian alleys in Querétaro, which sits two-hours north of Mexico City , and you’ll arrive at a flower-drenched plaza, often surrounded by Colonial-era convents, palaces, and 18th-century homes, many of which have been converted to modern destination restaurants that rival those of the country’s capital.

Founded by the Otomí people in the 15th century, this city is a crossroads of Indigenous cultures, but has also served as a major base for Franciscan missionaries, a center for silver wealth, and a political seat—in 1917, regional representatives created and signed the country’s constitution. Though Querétaro’s international importance has faded since, its beauty and Baroque architecture remain.

The mid-17th-century Templo y Convento de la Santa Cruz anchors the historic city center, and its recent preservation effort earned Querétaro a nomination for UNESCO’s Jean-Paul L’Allier Prize in 2020, which honors exemplary urban cultural heritage conservation. This might just be the only place in the world where tech and aerospace workers commute on roads that weave under the slim arches remaining from a 1738 aqueduct.

Despite a slow two years during the pandemic and recent flooding, the city is growing as a tourist destination, with new hotels under construction that signal a wider opening to international travelers. One unique offering is already available to book: After sales fell because of COVID, a cheese factory outside of town kept its workers safely on the job by employing them to build the Hotel de Tierra : nine rammed-earth rooms, sustainably built from and on the soil of its adjacent vineyard, Tierra de Alonso. —Naomi Tomky

Rapa Nui, Chile

Some 2,300 miles off the coast of Chile in the South Pacific Ocean, UNESCO-listed Rapa Nui is famous for its roughly 900 monolithic moai stone statues sprinkled across the island. Now, just in time for a major anniversary, the world’s most remote inhabited island is preparing to open its borders after almost two years of isolation.

2022 marks 300 years since Dutch explorers arrived on Rapa Nui’s shores on Easter Day, which is how the 64-square-mile volcanic landmass acquired the appellation Easter Island. Locals, however, trace their lineage to a thriving Polynesian civilization dating back to the 4th century and take great pride in their native Rapa Nui language and culture, which has experienced a renaissance during the pandemic. And with less food being brought to the island, there was a boom in ancestral agriculture, yielding a bounty of guava and taro root. Some sustainability-oriented initiatives are in place as well, including proposals to limit the number of visitor arrivals to protect its cultural assets from erosion. When the island reopens to fully vaccinated tourists in February, be the first to stay at the newly branded Nayara Hangaroa , where self-drive ATV tours allow guests to take in iconic attractions like the Ranu Kau crater, moai sites at Rano Raraku quarry and Ahu Tongariki, the Orongo ceremonial village, and Anakena beach at their own leisure. For a complete cultural immersion, tap Abercrombie & Kent for local guides, a traditional meal in a friendly home, and insider’s access to the two-week-long Tapati Festival held every February. —N.W.

When Portuguese sailors first landed on what is now Cape Verde in 1456, they arrived to a largely untouched archipelago devoid of inhabitants and with few natural resources. This remote group of islands—located 369 nautical miles west of Senegal —soon became a stopping point in the transatlantic slave trade, resulting in the unique blend of Portuguese and West African traditions and heritage (many of today’s residents have roots tracing back to each) that exist on the island today.

This year, Hurtigruten Expeditions will launch sailings to the island country, beginning with a 14-day journey aboard its 180-passenger MS Spitsbergen in November. The company is scheduled to be the only expedition cruise to visit Cape Verde this year—and it’s also their first-ever trip to Africa . The ship will make stops at some of the archipelago’s most notable islands (there are 10 in total, as well as several islets), including Santo Antão, with its hikable misty pine forests and steep-cliff canyons, and Fogo, home to the awe-inspiring (and still-active) 9,281-foot-tall Pico do Fogo volcano, western Africa’s highest peak. For those who aren’t on a cruise, an inter-island ferry system and relatively inexpensive domestic flights makes island-hopping doable, too.

And you’ll want to explore on land: Known for its laid-back vibe and innate hospitality, Cape Verde is considered an LGBTQ+ oasis within Africa thanks to progressive laws. Mindelo, on the island São Vicente, hosts an annual Pride parade that will take place in the summer. As Cape Verde’s cultural capital, this colorful port city is a great place to catch performances of morna, a locally honed, melancholic music symbolizing longing for the African mainland, as well as the rousing tunes of accordion-based funaná . Listen from new Mansa Floating Hub , a futuristic-style floating music center that opened in August atop Mindelo’s Porto Grande Bay. —Laura Kiniry

The Great Lakes

The Great Lakes comprise 95,000 square miles of freshwater flanked by thick forests, historic sights, and skyline-speckled cities. But despite the waterside attractions, this stretch of the upper Midwest and Canada has long been off the cruise-industry map. Soon, those tides will turn.

In spring 2022, Viking’s posh new Octantis expedition ship will sail from Milwaukee, Wisconsin , to Toronto and Thunder Bay, Ontario, meandering by Great Lakes gems such as Mackinac Island and Sleeping Bear Dunes. The vessel, crafted for Viking’s new Antarctic voyages, welcomes up to 378 guests; it’s the largest Great Lakes cruise option to date.

For something more intimate, French cruise operator Ponant and partner Smithsonian Journeys will unveil their own Great Lakes voyages in fall 2022. Itineraries on ships like the 184-guest Le Bellot run from Toronto to Milwaukee, with a stop at Niagara Falls along the way. Ponant and Viking will share these waterways with small-ship cruise outfitters like Pearl Seas Cruises (pictured), Hapag-Lloyd Cruises , and Plantours Cruises .

Thanks to new infrastructure and accommodations, Great Lakes port cities stand ready to host disembarking guests. Milwaukee will debut several new hotels in 2022, including the Kinn Guesthouse MKE Downtown and The Adams Hotel , while Canada cruise hub Toronto has eight new openings on the docket, including a W Hotel . —Stephanie Vermillion

Kyushu, Japan

The southernmost of Japan’s four major islands, Kyushu is known for its vibrant food culture, abundance of historical sites , subtropical climate, and laid-back reputation.

Despite its seemingly remote location, Kyushu is surprisingly accessible, both by air via Japan’s many domestic carriers and by Shinkansen (bullet train). A flight from Tokyo to Fukuoka, Kyushu’s largest city, clocks in at just under two hours, while a train trip from Shin-Osaka Station to Fukuoka’s Hakata Station takes roughly two and a half.

Kyushu’s rail network will receive a notable boost when the Nishi-Kyushu Shinkansen, connecting the historic port city of Nagasaki with Takeo Onsen in Saga prefecture, opens in the fall. Foreigners can take advantage of highly discounted rail passes throughout Kyushu, with unlimited rides on all trains operated by the JR Kyushu Railway Company .

Onsen lovers have plenty to choose from in Kyushu as well—hot springs are dotted everywhere from the famed black sand beaches of Ibusuki in Kagoshima prefecture to the rural enclave of Yufuin in Oita. In the summer, Hoshino Resorts will open Kai Yufuin , a luxury property designed by famed Japanese architect Kengo Kuma, featuring 45 guest rooms in the remote onsen town.

Those looking for a bit more adventure should head to the city of Sasebo in Nagasaki prefecture for a luxury catamaran cruise around the Kujuku Islands. Some packages include meals, but there’s also the option to seek out a Sasebo Burger , a popular item whose influence is traced back in part to the large number of American service members who arrived in the city after World War II. —Kat Bee

2021 marked Uzbekistan’s 30th anniversary of independence from the Soviet Union, just as a slew of new projects set the foundation for the country to be more accessible than ever.

The new airport terminal at Samarkand, opening this month, is a beautiful introduction to the Islamic architecture style found throughout Uzbekistan. The center of the airport is shaped like an open book in a nod to the work of astronomer Mirzo Ulugbek. The high-speed train network, which opened in 2012, is being extended to the ancient Silk Road town of Khiva in 2022, so visiting the UNESCO World Heritage site from the capital city of Tashkent no longer requires hours in a car weaving through desert dunes. A number of exciting openings and events are also set to take place next year, with the unveiling of the Silk Road Samarkand Complex . It will house restaurants, cafes, and boutique hotels including the 22-story Samarkand Regency Hotel, the country’s first five-star stay, in the first half of 2022. The first-ever Silk Road Literary Festival will also take place there in the fall, as well as the grand reopening of the renovated State Museum of Arts , designed by Japanese architect Tadao Ando. —Michelle Tchea

In Gabon , where dense rainforests spill onto serene tropical coasts, tourism has barely made a whisper. But adventure seekers, nature lovers, and environmental advocates who visit will find incredible biodiversity, and a country determined to put critical conservation and eco-tourism projects in place before the masses arrive.

With over 70 percent of its territory covered in forest, Gabon has already made its mark in the world of conservation. Over the last two decades, the government has secured 15 percent of its land as protected areas and established 13 national parks , nine marine parks, and 11 aquatic reserves, safeguarding the country’s magnificent wildlife and habitats. With the launch of the African Ecotourism Safari project in March 2021 and the anticipated opening of Petit Loango Lodge in early 2022—the first of the African Conservation Development Group ’s sustainable luxury lodges—the equatorial African nation’s exquisite landscapes are gradually becoming more accessible to adventurous travelers.

Beyond the reaches of Loango, find leatherback turtles nesting in sand dunes along the shores of Pongara National Park, spot whales spouting among crashing blue waves in Mayumba, climb verdant mountains and staggering cliffs in Bateke Plateau, explore historic caves and savanna in Birougou, and marvel over waterfalls plunging into the rapids of the blackwater rivers in Ivindo National Park. You’ll also find low-impact tented camps throughout the country, everywhere from Moabi Tented Camp amid the rolling savanna of Lope National Park, to Pongara Lodge on the pristine beaches and mangrove swamps of the namesake national park on the Atlantic Coast. —Alicia Erickson

Sicily, Italy

Last year, the buzz around Italy's largest island was the opening of two flashy resorts: Villa Igiea in Palermo and the Four Seasons on the east coast. Both are spectacular, but you’d be missing the point of a trip to Sicily if you spent the entire time holed up there. Consider the properties as bookends to a trip exploring the core of the region, where slow-living traditions hum on—and are becoming increasingly dependent on outside visitors to survive. United's long-awaited direct flight from Newark to Palermo may finally launch this year, making the destination easier for Americans to reach than ever before.

South of the Four Seasons in the beautiful, Baroque town of Noto , the regal Seven Rooms is where to stay after dinners of fettuccine ai funghi at Manna and a late night passeggiata with locals past the grand cathedrals. This coming summer, its team will open a small retreat on the nearby seaside (the exact location is yet to be announced). A 15-minute drive away in Ragusa, the cheerful Maria Guastella is one of the only sfilato Siciliano embroiderers keeping what was once a grand Sicilian artform alive, and her workshop is open for visitors. Just down the hill is Rosso Cinabro, the last artisan carettiere (cart maker) whose hand-carved and -painted wagons tell a story of the destination centuries ago.

Heading west, the millenia-old temples at Agrigento are also unmissable. Base yourself nearby in Fontes Episcopi , a divine eco-retreat with an ivy-draped courtyard and a lively farm kitchen; in February, it will open three new stand-alone suites with skylights and terraces just behind the pool and orchards. Closer to Palermo, the men in rainboots working the salt flats by Trapani showcase a tradition increasingly threatened by industrial engineering. Watching them work is extraordinary—like so many of the experiences in Sicily, it is a reminder that often the most important reason to go somewhere is to preserve what has always been there. —Erin Florio

For years, Singapore has attracted those at the forefront of finance, technology, and business. Now, a 10-year push to transform the republic into a sustainable city promises to lure more eco-explorers—especially now that vaccinated U.S. travelers no longer have to quarantine upon arrival. Efforts are already underway: At the new ABC Waters at Jurong Lake in Singapore’s west, visitors can discover 12,000 square feet of man-made wetlands via sleek wooden walkways that wend toward expansive views of the lake and the occasional glimpse of otters, Malayan water lizards, and jewel-hued tropical birds. Meanwhile, the Rail Corridor—a cross-country rewilding project and nature trail—recently saw the launch of a central 2.5-mile stretch dotted with relics like the hauntingly solitary Bukit Timah Railway Station office, built in 1932 and abandoned in 2011 when the line was decommissioned.

The plushest beds in town will be at the Raffles Sentosa Resort & Spa when it opens in 2022, 135 years after the original Raffles Hotel was established. An all-villa sanctuary, it will house 61 butlered villas amid more than a million square feet of tropical gardens. But there are other options for a fresh green perspective, like the new wellness-focused Oasia Resort (pictured), where you can dine on locally farmed barramundi and get a massage with recycled coffee grounds. And those seeking a getaway that’s even more embedded in nature will soon be able to set up camp at Singapore’s first off-grid accommodation by Sentosa Development Corporation on the uninhabited southern Islands. —Audrey Phoon

Tropical Honduras , an under-the-radar divers ’ and bird-watchers ’ paradise, is fast becoming a hot spot for eco-conscious travelers.

The Cayos Cochinos Foundation —a nonprofit based in its namesake archipelago off Honduras's Caribbean coast—is one of the many sustainability organizations prioritizing the protection of Honduras's rainforests and barrier reefs . The archipelago is already famous for its cerulean waters, white-sand beaches, and spectacular freediving, but in 2022 the Foundation will launch eco-tours allowing travelers to participate in reef cleanup, spot pink boas on hikes, and join scientists in monitoring turtles.

Back on the mainland, zip-line through 400 acres of pristine rainforest in Rawacala Eco Park , which will launch two new hiking trails and bird-watching platforms alongside a revamp of their zip-line systems in 2022. After exploring Copán’s Mayan ruins , visit the nearby Paseo de los Girasoles , a sunflower plantation put in to improve grazing conditions. Visitors will soon be able to enjoy its new farm-to-table café, pergolas, and hammocks—just try to visit before everyone on Instagram catches wind of this photo-friendly spot.

For eco-friendly accommodations, try Rawacala Eco Park’s sister property, Paraiso Rainforest & Beach Hotel , or its new venture, Paraiso Boutique Hotel, opening in 2022 on Utila . The property—which will offer eco-tours through the Cayos Cochinos Foundation—will employ solar panels and recycle rainwater, in addition to reducing plastic waste by favoring local produce. The Grand Roatán Resort will also reopen as a Kimpton mid-2022 with living green walls, a reverse osmosis water generation plant, and a new spa. —Eva Sandoval

Seemingly little more than a few specks on a map of the Adriatic, the island nation of Malta has felt like a well-kept secret among European travelers—it’s accessible, just an hour by plane or ferry from Sicily, and its crystalline waters, surrounded by fossil-studded limestone cliffs, are prime for summer sunbathing and year-round scuba diving. Along the coast, there are a whopping 80 wrecks to dive, and the Underwater Cultural Heritage Unit is dedicated to maintaining them. There’s a cultural draw, too, as Arabic, Italian, French, British, and Norman influences intertwine in ancient fortified cities, with a cuisine, traditions, and language unlike any other in the region. The island was first inhabited prior to 5000 B.C., after all, with ancient megalithic temples—like Ġgantija and Ħaġar Qim—where visitors can see its storied past.

This might just be the year the destination becomes less of a secret. In 2021, Viking Cruises launched three new itineraries departing from Malta that sailed the Adriatic and Mediterranean, and the cruise line plans to add additional sailings from Malta in 2023. On land—yet still close to the water—three notable properties have opened, including a Hyatt Regency and Marriott Hotel & Spa in the beach town of St. Julian’s, and the decadent Iniala Harbour House in the capital city of Valletta. New transportation, including a recently launched speed ferry, makes it easier than ever to get from the island of Valletta to Gozo. And as for the food scene? Two more Malta restaurants were added to the Michelin Guide in 2021, including ION at Iniala, for a total of five in the country of less than 500,000 lucky residents. —Megan Spurrell

Copa Airlines’ popular Panama Stopover program is back, allowing travelers to add a one- to seven-day stopover en route to 36 destinations in South America at no extra cost. There are fewer Americans here than in neighboring Costa Rica, and with hundreds of islands on both the Caribbean and Pacific sides, you won’t be fighting for beach real estate. Make like the mammals and freshwater fauna of the Pliocene era, who migrated between North and South America when the isthmus of Panama formed, and linger awhile to explore Panama’s biodiverse jungles and beaches.

Bocas del Toro is a must-visit, with sprawling beaches that never feel too crowded and turquoise waters home to 95 percent of the coral species found in the Caribbean Sea. Memorable wildlife encounters include nighttime snorkeling in bioluminescent waters and exploring the subterranean lakes of Nivida Bat Cave with the help of headlamps and a knowledgeable guide from Hello Travel Panama .

The mountainous region of Chiriquí is equally enchanting, between its beaches and highlands, where active Volcán Barú looms large. Check in at the new 10-room boutique hotel Finca El Oasis and leave at midnight to hike the summit by daybreak for a panoramic sunrise above the clouds. Fuel your hike with locally grown coffee that you can’t find back home, like Chiriquí’s highly valued Geisha coffee. If a hike sounds too intense, there are off-road tours to the top of the volcano too, and canopy zip-lining right on the property. —Amber Gibson

Sumba, Indonesia

With millions of tourists Eat Pray Love -ing their way around Bali every year, it has become increasingly difficult to find a quiet beach or a waterfall without a gaggle of snap-happy travelers nearby. If you’re after a post-pandemic trip of quietude and untamed wilderness, you’re better off hopping on a 50-minute turboprop flight headed east from Bali, to Sumba.

About twice Bali’s size with only a fraction of its crowds, this rugged island is often compared to Bali before its tourism boom. Here, you’re more likely to share sugar-white beaches with grazing sandalwood ponies, and nosy dolphins will often be the only creatures you’re riding a wave with. And there’s more to love: hike through frozen-in-time hilltop villages bookended by ancient stone megaliths, swim in glassy lagoons, and bear witness to pasola, a boisterous ceremonial spear fighting competition (not for the faint of heart), typically scheduled between February and mid-March.

Though Nihi Sumba put the island on the map for deep-pocketed surfers back in 2012, a new crop of boutique resorts now make a five-star visit slightly more affordable. Opened in April 2020, Alamayah combines six rattan-wrapped suites with an Ayurvedic spa and Turkish hammam, plus a restaurant where plant-based dishes and remedial potions by an in-house herbalist take center stage. Mid-2022, Cap Karoso will open a small village of 47 suites and 20 beachfront villas on Sumba’s western tip. Its design melds the French owners’ Parisian flair with Sumbanese ikat and carved wood panels, while the resort’s organic farm will double as an agricultural school and artist atelier. With these hotels making efforts towards sustainable tourism development (Cap Karoso partnered with southwest Sumba’s governor for a 2022 launch of the Kodi Reserve, a coral restoration and reforestation program), the island is unlikely to follow in Bali’s trampled footsteps anytime soon. —Chris Schalkx

West Virginia

Our collective obsession with the outdoors this past year turned out to be fortuitous timing for West Virginia: Last December’s $2.3 trillion stimulus package redesignated the New River Gorge as America’s newest—and the state’s first—national park and preserve in an effort to promote tourism. Comprising some 73,000 acres, the park features 1,000-foot-high sandstone cliffs for climbing, 53 miles of river for whitewater rafting, and the iconic New River Gorge Bridge, which you can traverse on a guided trek across its 24-inch-wide catwalk.

But it’s not just national parks that benefited: West Virginia state parks are on track to hit a record 10 million visitors this year, and lawmakers approved $42 million in budget surplus for infrastructure improvements, including 20 new cabins at Coopers Rock State Forest and 25 new tree house cabins at Beech Fork State Park. Meanwhile, the new Elk River Rail Trail in central West Virginia is transforming an old railroad line once used to transport coal into a hiking and biking path that, at an eventual 74 miles, will be one of the longest trails east of the Mississippi.

If you need a little more comfort during your stay, the Hotel Morgan recently reopened in Morgantown. The space dates back to 1925 and has hosted the likes of Harry Truman and Eleanor Roosevelt. Next up is the new Schoolhouse Hotel in White Sulphur Springs, which will open in the town’s 1912 high school building. Financed by the Disability Opportunity Fund, the boutique property is being hailed as the world’s first fully accessible hotel, with each of the 30 rooms and suites designed to accommodate wheelchair users. —N.D.

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The 50 Best Places to Travel in 2022

From far-flung destinations to hometown favorites, 2022 is the year to get back out there and turn your dream trips into reality.

Since 1971, Travel + Leisure editors have followed one mission: to inform, inspire, and guide travelers to have deeper, more meaningful experiences. T+L's editors have traveled to countries all over the world, having flown, sailed, road tripped, and taken the train countless miles. They've visited small towns and big cities, hidden gems and popular destinations, beaches and mountains, and everything in between. With a breadth of knowledge about destinations around the globe, air travel, cruises, hotels, food and drinks, outdoor adventure, and more, they are able to take their real-world experience and provide readers with tried-and-tested trip ideas, in-depth intel, and inspiration at every point of a journey.

Planning new adventures as a new year approaches is always a thrill, but finding the best places to visit in 2022 is unique. After two years of border closures, cruise cancellations, and travel restrictions galore , 2022 is the year we hope to get back out there, uninhibited (albeit vaccinated and COVID tested ), return to our favorite destinations, and cross new ones off our lists.

Though the hospitality industry was hit hard by the pandemic, many properties used the forced downtime to renovate rooms, add new amenities, and expand outdoor spaces to offer even more once guests return. 2022 is when many travelers will venture further from home, and even overseas, for the first time since the start of the pandemic, finally reaping the benefits of these valiant efforts.

Although COVID variants remain, regulations are still evolving, and precautions must still be taken, many of the destinations we chose for 2022 offer what we believe travelers are looking for in a post-pandemic world, from hotels with private accommodations to destinations teeming with fresh-air activities . Others, like Las Vegas, are for those who are ready and raring to make up for all the social time they missed — with a few splashy headliners, including Adele and the Raiders, thrown in for good measure.

As cruising makes its comeback , we included unforgettable places to see by water, from Antarctica to the Nile, and as hard-hit destinations like Italy and Asia recover, we found the buzziest reasons to return. Of course we didn't forget about all the stateside gems we got to know while domestic travel was surging, from Alaska and California to Florida and Michigan.

Our 2022 list, organized alphabetically, doesn't hold back, with aspirational trips as far away as India, Mozambique, Qatar, and even space — but we're also including hometown favorites, like Walt Disney World and its new Star Wars hotel ; the wellness retreats of beautiful Sedona; and the simple pleasures of small-town, farm-to-table living in Franklin, Tennessee. Because no matter what type of trip you've been dreaming of, we want to help you turn 2022 into the year you get back out there and make it a reality.

— Edited by Nina Ruggiero and Scott Bay

1. Abruzzo, Italy

Stretching from the heart of the Apennines to the Adriatic Sea on the peninsula's southeastern side, Abruzzo, Italy has long been one of the country's most overlooked destinations despite its unspoiled villages, picturesque Trabocchi Coast, and stunning natural escapes. Over the past few years, however, it has gone from a sleepy underdog to an ambitious harbinger of slow travel, sustainable gastronomy, and conscious hospitality. Villa Corallo , a 19th-century mansion near Civitella del Tronto was transformed into a five-star hotel in 2019. Dimore Montane , an eco-lodge opened in 2020 in Majella National Park, marries glamping with environmentally-friendly facilities with a zero waste policy. Meanwhile, restaurants like Bottega Culinaria in San Vito Chietino and Materia Prima in Castel di Sangro are redefining the region as one of Italy's most exciting food hotspots for their innovative and sustainable takes on local produce and traditional dishes (in case Niko Romito's three-Michelin-starred Reale wasn't enough). And completing construction this Spring is Via Verde dei Trabocchi: a cycling and pedestrian path along the Adriatic sea that's being built on a disused railway route. — Marianna Cerini

With many international borders closed over the last two years, many eager U.S. travelers' eyes turned to Alaska. The vast state, famous for its towering, snow-capped peaks, pristine wilderness, massive national parks, and colorful locals, made for a dynamic destination with no passport required. But as borders reopen, interest in the 49th state is showing no signs of slowing down. Alaska's tourism board said early forecasts are projecting that more than 1.57 million cruise ship passengers could visit southeast Alaska in summer 2022. That's an 18% jump from 2019, the previous record year. Many perennial favorite cruise lines , like Holland America, will be returning to full strength after a non-existent 2020 and abbreviated 2021. Others, like Windstar Cruises, UnCruise, and Hurtigruten are rolling out fresh itineraries or are launching new ships. On dry land, Alaska is set to see myriad new offerings and events. In Juneau, the Sealaska Heritage Institute will open their Arts Campus (where visitors will be able to learn about Alaska Native art and culture) and will host Celebration , one of the largest gatherings of Indigenous peoples. In Anchorage, Fur Rendezvous , Alaska's oldest and largest winter festival, will be back from Feb. 25 to March 6 (which also happens to be peak aurora season ). The event hosts activities like the Running of the Reindeer and the Outhouse Races, before culminating with the 50th running of the iconic Iditarod Trail Sled Dog Race . — Bailey Berg

3. Anguilla

This easy-going Caribbean gem is simpler than ever to get to with American Airlines launching the first-ever nonstop, direct flight from Miami on Dec. 11. Private charter flights by Tradewind Aviation have also resumed service to the island. And the just-opened Aurora Anguilla Resort & Golf Club has a fleet of jets to ferry guests from key U.S. cities. The sprawling luxury resort will include a few restaurants overseen by chef Abram Bissell, formerly of Eleven Madison Park, The NoMad, and The Modern. Quintessence , a boutique luxury resort with perks like butler service and a 4:1 staff-to-guest ratio, is opening a more affordable annex of suites called Quinn that will debut in 2022 (along with a Champagne cellar tasting room and Art Bar). New Restaurant Uchu at Belmond Cap Juluca is taking inspiration from Belmond's collection of properties in Peru. Named after the Quechuan word for spice, the menu will feature contemporary Peruvian cuisine inspired by three of the country's regions: the coast, the jungle, and the highlands. — Scott Bay

4. Antarctica

The pandemic shutdown created a compelling reason to visit Antarctica in 2022: See how the whales, seals, and penguins react after nearly two years without seeing humans. New polar-class expedition ships and new ways to get to the White Continent are reasons to pack your boots too. Viking Expeditions will be in Antarctica for the first time in 2022 with new, twin 378-passenger expedition ships. Ponant's new 270-passenger Le Commandant Charcot introduces eco-friendlier sailing, as the first hybrid-electric ship fueled by liquified natural gas (rather than heavy fuel). Quark Expeditions' long-awaited 199-passenger Ultramarine delivers exciting heli-hiking adventures via two eight-seat twin-engine helicopters. Hit a craps table in between icy exploration on the luxurious new all-suite 200-passenger Crystal Endeavor. Silversea Cruises' posh, 144-passenger, all-suite Silver Explorer returns with a debut travel option: Skip the notorious (for rough water) Drake Passage and catch a private flight directly from Chile to Antarctica to board the ship. — Fran Golden

American travelers have long loved the Bahamas for its crystal-clear waters, sandy beaches, and sunshine just about 50 miles off the coast of Florida, but there are even more reasons to visit the island nation in 2022. Baha Mar on the Island of New Providence has a brand new water park equipped with everything from a lazy river to a surf simulator, and day passes are available for purchase to those who aren't resort guests. For more rest and relaxation, journey to the outer islands of the Bahamas. While charter flights will get you exactly where you need to go, Crystal Cruises is offering a Bahamas-centric cruise that brings guests to some of the quieter and more remote islands. On its mid-July cruise, guests will embark and disembark from Nassau and then be whisked away via "6-star" service to the islands of Bimini, Great Exuma, San Salvador, and Long Island. Beyond the beach, don't forget to indulge in some local food and culture. The Island archipelago is famous for its conch, stew fish, and rock lobster. From late April through early May, Carnival is celebrated in Nassau and back after a pandemic hiatus. Keep an eye out for the famous sound and dance of the junkanoo. — Jamie Aranoff

6. Barbados

Whether you want a relaxing all-inclusive stay or a vibrant vacation filled with dining and nightlife, Barbados has you covered. Nowhere is that more evident than the pedestrian-friendly South Coast, which is teeming with new resorts and restaurants. The O2 Beach Club & Spa is an all-inclusive resort set on the white sands of Dover Beach, with three pools, six dining options, seven bars, and the Acqua spa, featuring the only hammam treatment room on the island. It joins other luxurious South Coast hotels, including Sandals and Sea Breeze Beach House . If you can pull yourself away from the resort pools, head along the coast to Worthing Square Food Garden, an outdoor food hall with 20 vendors serving dishes from around the Caribbean. Or stroll down the mile-long boardwalk for easy access to ocean-front food and drinks at local favorites like Champers, Salt Café, Tiki Bar, and Chill Café & Bar. — Kevin Gray

Taylor McIntyre/Travel + Leisure

A favorite of adventure travelers for its rainforests and divers who explore the Great Blue Hole and expansive barrier reef, Belize offers an abundance of casual spots and a handful of luxe resorts. The latest arrival is Alaia Belize, an Autograph Collection Hotel , in San Pedro on Ambergris Caye, opened mid-2021 with plans to add to its already extensive guest room, suite, and oceanfront villa accommodations. Major airlines are also recognizing the destination's potential with nonstop flights and convenient connections from most U.S. cities. In addition to United and Delta's nonstop flights from Houston and Atlanta, respectively, Alaska Airlines added nonstop service from Los Angeles and Seattle to Belize City in November, and Frontier Airlines will start weekly nonstop flights from Denver and Orlando. — Patricia Doherty

8. Budapest, Hungary

Very few places in the world capture both old-world charm and elegant modernity like Hungary's capital city, and Budapest's latest 130-room luxury hotel, Matild Palace , is a shining example. The neo-baroque palace-turned-hotel, which opened last summer in the city's District V, is a UNESCO-protected site that once housed the city's royalty. The hotel is now home to Wolfgang Punk's famed restaurant, Spago , the first of its kind in central Europe. It also hosts the Duchess bar — a rooftop "liquor library" that mixes craft cocktails using local wines and pálinka, Hungarian fruit brandy, which can be enjoyed alongside panoramic views of the Danube river. Surrounded by 22 wine regions, Budapest is a city for oenophiles. Enjoy a glass of Kékfrankos or Kadarka in the Castle District's newly opened wine bar, Takler Borbár Buda , founded by one of the country's renowned winemaking families. Don't leave the city without visiting Marlou , a biodynamic wine bar near the Hungarian State Opera, and Portobello , an unassuming coffee and natural wine bar around the corner from Matild Palace. — Stephanie Andrews

9. Burgundy, France

The region of Burgundy is known for — you guessed it — its Burgundy wine, but French wine isn't the only reason Burgundy is a must-visit in 2022. In the spring, the region's capital city of Dijon will welcome the Cité Internationale de la Gastronomie et du Vin (International City of Gastronomy and Wine), an expansive complex with a cooking school, a new hotel, a handful of restaurants, and a wine cellar with over 250 by-the-glass offerings. The new project is perfectly situated at the starting point of Burgundy's famed wine route — Route des Grands Crus — which runs from Dijon to Santenay and produces some of the country's most well-regarded wines, including pinot noir, chardonnay, and sauvignon blanc. — Evie Carrick

10. British Virgin Islands

Within the Caribbean, the 60 islands that comprise the British Virgin Islands have long held the reputation of luxury draped in relaxation. And now it's doubling down on that brand of island spirit with Richard Branson's second private island, the 125-acre Moskito Island that opened in October and sits right across from his first BVI paradise, Necker Island (which received a serious upgrade when it reopened last year after a two-year closure). The new destination will eventually have 10 private estates that can be rented through Virgin Limited Edition , but among the ones already available are Point Estate, starting at $17,500 a night, and Oasis Estate for $19,000. But Moskito isn't the only shiny new reason to visit BVI. Proving the area's resilience following the devastation after Hurricanes Irma and Maria, Saba Rock , the private island long known for its diving, went through a complete reconstruction before reopening in October; the Bitter End Yacht Club reopened in December with BVI's first over-the-water bungalows; and Oil Nut Bay will expand in early 2022 with new villas, a watersports center, and spa. Also on tap for 2022, the solar-powered White Bay Villas and new hilltop suites at Long Bay Beach Resort . And with the Spring Regatta and Sailing Festival returning in the spring of 2022 after being canceled for two years, BVI is proving it's truly back and stronger than ever. — Rachel Chang

11. Costa Smeralda, Sardinia

You're likely to glimpse Europe's pro athlete and yachting crowds at Marriott's four hotels on the Costa Smeralda, the glitzy Italian destination known for its Caribbean-like beaches and luxury resorts. Its glamorous Hotel Cala di Volpe has gradually been unveiling room renovations alongside new dining options, including its Harrods Suite, with a roof terrace and sea-facing plunge pool, and BeefBar 's first Italian outpost. The entire area is one big " Billionaire Experience ," but Formula One and entertainment mogul Flavio Briatore snagged the term for his new dining and nightlife venue in designer shopping destination Porto Cervo. For more of a low-key, family-friendly escape, the Baglioni Resort Sardinia opened 404 an hour south in San Teodoro in June, overlooking the stunning Tavolara Marine Reserve . — Nina Ruggiero

12. Crete, Greece

The Greek Islands have long been a perennial favorite vacation destination for discerning travelers, and Crete, the largest of the 227 islands in the archipelago, deserves a spot atop your must-see list. Yes, it's a place where you can find the white-washed buildings and blue roofs you've lusted after on Instagram for years, and a spot where you can dive into the cerulean blue waters of the Mediterranean at every turn. And of course you can dig deep into both history and mythology as humans have lived on the island since the 7th millennium B.C ., not to mention the fact that Crete is the birthplace of Zeus . It's little surprise then, with all this beauty and history, that Crete continues to harbor a rich creative community, mostly centered in the neighborhood of Chania. There, visitors can peruse works in museums like the Mediterranean Architecture Center , or seek out unique pieces in galleries like the Municipal Art Gallery or the Redd Gallery . To visit Crete, hop aboard a sailing with Silversea , which takes guests to Crete and several other stellar islands, or book a stay at the Blue Palace Elounda, a Luxury Collection Resort , named one of the Top 10 Greece Resort Hotels in Travel + Leisure 's World's Best Awards, 2021. — Stacey Leasca

13. Walt Disney World

The "World's Most Magical Celebration" — Walt Disney World's 18-month-long 50th anniversary event that kicked off on Oct. 1 — continues through 2022 with enchanting touches and highly anticipated ride and hotel openings. Star Wars : Galactic Starcruiser will begin offering its immersive, two-night adventures in a galaxy far, far away on March 1. The interactive, choose-your-own-adventure experience will have guests wielding lightsabers, sleeping on the ship, brushing shoulders with Star Wars characters, eating intergalactic cuisine, and maybe even going on a secret mission, making this a truly unique experience that you can't find anywhere else in the world. Other 2022 openings include the Guardians of the Galaxy : Cosmic Rewind indoor coaster at Epcot, slated for summer. — Elizabeth Rhodes

14. Doha, Qatar

As we ask ourselves what cities of the future should look like, we naturally look around for examples. Places like Shanghai, Tokyo, and New York City seem to fit the description on paper, but I'd argue that no city better encapsulates that definition than Doha, the capital of Qatar. There is so much to discover — from East-West/West-East , a series of four steel monoliths created by sculptor Richard Serra to the Museum of Islamic Art , the massive 560,000-square-foot gallery. Eat at Syrian comfort food spot Damasca One, Em Sherif a rooftop spot that serves up authentic regional dishes, and the lively corner restaurant Nourlaya Contemporary for Sri Lankan cuisine. Stay at the Mandarin Oriental Doha or Banyan Tree Doha . (Read Robinson's full dispatch on Doha in the July 2021 edition of Travel + Leisure) — Whitney Robinson

15. Edinburgh, Scotland

The Auld Reekie is buzzing with new energy. The highly anticipated Hotel W , designed by Jestico and Whiles in conjunction with Allan Murray Architects, is opening next winter. And several other hotels have recently opened in and around the city — Marine North Berwick , the Market Street hotel , Rusacks St. Andrews , and ship-turned-luxury-hotel Fingal . Gleneagles Townhouse , a first-ever city outpost from the famed Gleneagles estate, is opening in the spring. St James Quarter, a developing area of the city, and where Hotel W is being built, is opening next year with 85 shops, 30 restaurants, and a cinema. New in whisky is the September christening of Johnnie Walker Princes Street . And promising to shake up the scotch scene in the capital city is Leith Distillery , opening in the summer. — Scott Bay

16. Finger Lakes, New York

The Finger Lakes have bolstered their wellness and culinary offerings in recent years, carving out a name for themselves in the luxury travel realm. Inns of Aurora , comprising five historic mansions, debuted a holistic wellness facility in 2021 — set on 350 acres overlooking Cayuga Lake, complete with hydrotherapy pools, meditation areas, and a farm fresh cafe. Forty miles west of Cayuga, The Lakehouse on Canandaigua — situated on, yes, Canandaigua Lake — recently unveiled the Willowbrook Spa, which boasts lakeside barrel sauna sessions among other innovative treatments. Sandwiched between Cayuga and Canandaigua lakes is Seneca Lake, home to the largest of the Finger Lakes wine trails (this might be riesling country, but don't knock the lighter-bodied reds till you try 'em) and foodie draws like the 14-seat F.L.X. Table . Travelers visiting in the coming year will also see the Finger Lakes festival roster return in full force, including Rochester's Lilac Festival in May and International Jazz Festival in July, as well as attractions for the historically inclined road tripper, like Cayuga County's celebration of Harriet Tubman's birth through a number of walking tours and activations rolled out through 2022. — Maya Kachroo-Levine

17. Franklin, Tennessee

Despite its count of more than 80,000 year-round residents, the very walkable Franklin firmly grasps onto its small-town charms , starting with a quintessentially quaint downtown chock-full of shops and restaurants finding shelter in brick storefronts lining the sidewalks. The uninitiated might know this place for its past — Civil War museums, battleground sites, and historical markers telling the stories of a slave market, race riots, and Black soldiers in the U.S. Colored Troop division of the army all offer points of education and reflection. But the southern city has many modern-day draws as well — for starters, an exciting food and drink scene that includes the Tennessee Whiskey Trail and Arrington Vineyards , the largest winery in the region. Musical events and venues abound, too: The Pilgrimage Music Festival is one of the biggest in the state, and the 7,500-seat FirstBank Amphitheater , newly opened inside a former rock quarry, has welcomed the likes of the Jonas Brothers and Santana to its stage. There's also Leiper's Fork , a quirky-cool enclave filled with antique shops and art galleries. Even more brand-new to the scene is Southall , a 325-acre farm and inn with 62 rooms and suites and 16 cottages opening this June. The lush setting amid rolling hills makes active adventures (hiking, biking, kayaking), wellness pursuits (a spa, meditation, yoga, and two outdoor pools), and nourishing food (the restaurant uses ingredients grown, raised, and foraged on the property) easy to find. All of this and more lie just a short, 30-minute drive from bustling Nashville, making it tempting to tack onto a visit to the capital city. — Alisha Prakash

18. Galápagos Islands

The world's largest marine biosphere reserve will expand more than 20,000 square miles next year thanks to a recent presidential decree . The conservation measure seeks to combat illegal fishing by offering increased protection to the thousands of species that populate the archipelago's waters as well as a migration corridor stretching up to Costa Rica used by sharks, whales and other sea life. Come January, travelers can cruise this UNESCO-protected region on new nine-day adventures from Hurtigruten Expeditions and outfitter Metropolitan Touring aboard the 90-guest carbon-neutral MS Santa Cruz II. For a more intimate experience, passengers can book Aqua Expeditions ' seven-suite 164-foot superyacht, Aqua Mare, when it debuts in May. At the end of the year, eco-enthusiasts can sail to lesser-explored islands to spot giant tortoises, sea lions, flightless cormorants, Galápagos penguins, and marine iguanas on Quasar Expeditions ' new sustainable yacht — the 18-passenger M/Y Conservation featuring biodegradable amenities, renewable energy and a carbon-neutral footprint. Those with timid sea legs should check into the locally owned and run Montemar in the highlands of Santa Cruz Island. — Nora Walsh

19. Greater Palm Springs, California

Greater Palm Springs is kicking its signature self-care into high gear in the coming year. Taking a cue from its sister property, Sensei Lanai , the new Sensei Porcupine Creek is converting a 230-acre private estate into a luxury wellness experience in Rancho Mirage in 2022. In Palm Springs proper, Agua Caliente Cultural Plaza will celebrate Indigenous art and history alongside the new Spa at Séc-he , where visitors will soak in approximately 12,000-year-old hot springs. Nearby, Fleur Noire Hotel just opened its adults-only casitas and bungalows, with a speakeasy Champagne bar to follow. Unexpectedly, the desert has a budding surf scene — the former Wet 'n Wild waterpark is becoming Palm Springs Surf Club , with a state-of-the-art wave pool, spa, restaurant, and bar; DSRT Surf is set to open a 5.5-acre wave lagoon in Palm Desert; and Kelly Slater himself is bringing a green energy–powered wave basin to Coral Mountain , a proposed new wellness resort with a hotel and residences, set to open in La Quinta by 2023 pending city approvals. And for entertainment outside the splash zone, the $250-million Coachella Valley Arena will host hockey, concerts, and more live events by the end of the year. — Nina Ruggiero

20. Greenville, South Carolina

Once in the shadow of Charleston and Asheville, Greenville has emerged in recent years as a go-to destination in its own right — and it keeps giving travelers more reasons to visit. In 2022, the city of just over 70,000 people will welcome a luxury boutique hotel, unveil a new public gathering place, and build on its well-earned reputation as a culinary and craft beer hotspot. The long-awaited, 187-room Grand Bohemian hotel is expected to open its doors this spring, complete with a two-story restaurant and bar, art gallery, and spa. The 60-acre Unity Park will feature plenty of greenspace, an observation tower, baseball fields, playgrounds, and walking and biking trails. And recently opened restaurants, including French Laundry alum Drew Erickson's Camp , Urban Wren, Coral, and an outpost of Nashville's famous Prince's Hot Chicken located inside Yee-Haw Brewing will ensure you're well-fed while in town. — Kevin Gray

21. Ilha Caldeira, Mozambique

While South Africa and Uganda grab headlines for African wildlife, Mozambique has been quietly making strides protecting 17 percent of its land — including beaches, coral reefs, and islands — showcasing its dedication to its natural beauty both on land and underwater. Ever since the country's 16-year civil war ended in 1992, the southeastern African nation has been aiming to build back in the right ways. Case in point: the private island of Ilha Caldeira, less than seven miles off the coast as part of the Primeiras and Segundas Archipelago, located within the marine-protected area with 20 percent of the country's intact living coral. It's here that the eco-luxury Banyan Tree resort chain has developed one of its most ambitious projects yet, a five-star property — accessible by jetty or helicopter — with 40 private pool villas that will be completely solar powered. Add to that a fish market restaurant with a 270-degree ocean view, the brand's trademark Banyan Tree Spa, and world-class diving, all in a too-pristine-to-believe beach setting, and this island escape is sure to draw attention away from its Indian Ocean neighbors when it opens at the end of 2022. — Rachel Chang

22. Jackson Hole, Wyoming

Those wary of traveling internationally in 2022 will find solace in Jackson Hole, a mountain town with endless open space (Wyoming is the least populated state in the U.S.) and plenty to do. In the winter, life revolves around Jackson Hole Mountain Resort , home to some of the nation's best skiing and snowboarding. In the summer, plan your trip around the Jackson Hole Food & Wine Summer Festival (June 23-25) or head to the nearby Grand Teton and Yellowstone National Parks. For easy access to the mountain town, travelers can hop on one of Aero's high-end, seasonal flights and stay at The Cloudveil off the Town Square or the Caldera House at the base of Jackson Hole Mountain Resort. — Evie Carrick

23. Kafue National Park, Zambia

Straddling three regions of Zambia, Kafue National Park is the largest (and oldest) in the country, measuring 8,648 miles. In the wildlife-rich Busanga plains — located in the secluded northern side of the park — spend the night at newly opened Chisa Busanga Camp in their bird's nest shaped rooms. Enjoy a silent safari, thanks to e-cruisers or an e-bike safari provided by the property. See wildlife from above with a hot air balloon safari from Shumba Camp or Busanga Bush Camp . Other accommodation offerings in the park include riverfront Ila Safari Lodge and Mukambi Safari Lodge . Both properties offer fishing, walking safaris, boat cruises, and have Instagram worthy pools (perfect for a soak and the traditional safari sundowner: a gin and tonic). — Mazuba Kapambwe

24. Kaunas, Lithuania

Kaunas, Lithuania has a lofty New Year's resolution. After a century of wars, Soviet rule, and, since the 1990s, independence, this UNESCO Creative City of Design is ready to cultivate a new identity — and it's doing so as one of two European Capitals of Culture for 2022 (alongside Novi Sad, Serbia). The festivities commence in January, with thousands of concerts, festivals, exhibitions, and events throughout the year to celebrate Kaunas' history while cementing its path forward . Also this year, Kaunas will welcome the highly anticipated $30 million Science Island, Lithuania's first national science and innovation center designed by UK firm Malcolm Reading Consultants (MRC). By May, the city's former Magnus Hotel will reopen with sparkly new digs and a posh rooftop under the ibis Styles umbrella 404 . This lively city is also a main stop on the recently unveiled 1,330-mile Forest Trail across the Baltics. And, a host of just-announced Ryanair flight routes, including Madrid to Kaunas, will make visiting this capital of culture a breeze. — Stephanie Vermillion

25. Kyushu, Japan

Kyushu may be less than two hours from Tokyo by plane, but it feels far from Honshū's well-beaten tourist circuit. The southwesternmost Japanese main island is still largely unexplored, providing those willing to venture off the beaten path with a much different Japan than the one they'll find in its cities. As a warm, subtropical island, Kyushu is home to long, golden beaches and some of Japan's best snorkeling and scuba diving. Inland, the country's most active volcano, Mt. Aso, feeds the island's myriad natural hot springs — many of which offer sea views. And while the island has accommodations that include both hot spring resorts and luxury beachfront villas 404 , nothing tops a stay at Hirado Castle , which was recently restored and renovated to welcome visitors overnight . — Evie Carrick

26. Lanai, Hawaii

Wellness opportunities and cultural awareness are showcased along with luxury at Lanai's two Four Seasons resorts. At Sensei Lāna'i, A Four Seasons Resort , guests can now choose the Discover Sensei Experience , offering the ability to enjoy the retreat's amenities without joining the more comprehensive programs. New "Optimal Wellbeing" programs focus on improving performance in tennis and golf along with overall wellness. Four Seasons Resort Lanai is adding an observatory as part of "Love Lanai," featuring cultural experiences designed to share the island's rich heritage. The observatory program will center around the history of Pacific voyaging, native traditions, and astronomy. — Patricia Doherty

27. Las Vegas, Nevada

Never bet against the house: The pandemic may have put a damper on Las Vegas, but the ever-on-the-move city is back in a big way for 2022. A massive new development on the Strip, Resorts World Las Vegas, opened in June, has three distinct Hilton properties under one enormous roof, not to mention more than 40 restaurants and bars, plus pools (plural), and a handful of $15,000-a-night villas . Virgin Hotels Las Vegas, the Cromwell , and downtown's Circa Resort & Casino are also giving visitors fresh options on where to stay. The city's pro sports teams — also now plural — are drawing in fans. And off-Strip "immersive experiences," like the Omega Mart by Meow Wolf and the Illuminarium, both at Area15 , are lending an additional layer of things to do beyond the expected. Not that there's anything wrong with splashing out on dinner and a show after the past two years. Live acts — like Adele's just-announced residency at The Colosseum — are once again hot tickets, as is a table at chic new supper club Delilah , at the Wynn Las Vegas. Some things, thankfully, never change. — Paul Brady

28. Louisville, Kentucky

Your cowboy boots were made for walking the streets of Louisville. Nicknamed "The Bourbon City," an official gateway to Kentucky's bourbon trail, the city is expanding its bourbon footprint in 2022. In October, the Urban Bourbon Trail welcomed the first and only African American–owned distillery in the state, Brough Brothers . Meanwhile, its trailmate, Angel's Envy , will wrap its $8.2-million expansion project complete with a new event space and five tasting rooms in the spring. The city is most well known for hosting the annual Kentucky Derby every spring at the historic Churchill Downs racetrack, and the Downs will open the first installment of its multi-year expansion plan, the Homestretch Club , just in time for the 2022 Derby. There, attendees will be able to enjoy the race with an all-new trackside lounge experience. — Hannah Streck

29. Malaysia

Malaysia is home to a beautiful medley of cultures (Chinese, Indian, and Malay) and a diverse smattering of terrain: bustling cities with towering buildings, verdant rain forests with incredible wildlife, and idyllic islands with dreamy beaches. But all of this and more has been closed to the world for much of the pandemic. Now that the island of Langkawi is open via a travel bubble, with the rest of the country expected to follow suit in 2022, travelers can once again experience Malaysia's many gifts. Langkawi, a beach lover's paradise, blends unspoiled nature (UNESCO-listed Kilim Karst Geoforest Park ) and unparalleled luxury ( Four Seasons Resort , Datai Langkawi ), while cosmopolitan capital Kuala Lumpur draws visitors with its gleaming Petronas Towers, delicious hawker food stalls, and shopping. Then there's Borneo, complete with wildlife-packed jungles and a rich Indigenous culture, as well as Desaru Coast, a 3,900-acre area that's home to coveted resorts like the One&Only Desaru Coast , a tropical oasis that opened in early September 2020 (the brand's first in Asia). — Alisha Prakash

30. Maldives

The Maldives' 1,000+ islands sit in the Indian Ocean like a string of turquoise pearls. The tropical nirvana has 166 accommodation options, including the new Joali Being nature retreat, which leads guests on a transformative wellness journey. Alila Kothaifaru Maldives debuts in February with 80 beach and overwater villas on the Raa Atoll. Coming to the same atoll in May, also with 80 luxury villas, is Emerald Faarufushi Resort & Spa on a massive lagoon primed for snorkeling. The ever-innovative Soneva Fushi has a new experience that includes zip-lining to a six-course meal 30 feet about the sand. Along with Soneva Jani, they've debuted Soneva Soul , a new spa complex melding ancient and modern techniques. Other vacation favorites are unveiling new digs like the sleek, contemporary renovation of Naladhu Private Island and the Conrad Maldives Rangali Island , debuting in February. — Katie Lockhart

31. Newport, Rhode Island

Newport is considered one of the sailing capitals of the world. It is home to the largest fleet of America's Cup 12 Meter yachts , most of which are available for charter. In May, the coastal town is welcoming a Sailing Museum that is sure to solidify that title. Over the past few years, a slew of hotel openings have closed a much-needed gap for luxury accommodations, including Hammett's Hotel , Brenton Hotel , and The Wayfinder Hotel . The Vanderbilt, Auberge Resorts Collection is debuting the property's highly anticipated transformation conceived by Dallas-based design collective Swoon — the lobby, dining room, and shared areas are now complete with guest rooms finishing early next year. Renowned beverage executive Maxwell Britten has joined the team as chief cocktail curator alongside an amazing chef who cooks up a selection of elevated pub-inspired dishes. And don't miss Giusto , at Hammett's Hotel, which serves up excellent Italian with a Rhode Island twist. — Scott Bay

32. Nile Cruise, Egypt

There is no trip that will convert you to a life of river cruising quite like a sail down (well, technically, up) the Nile. In fact, the world's first river cruises sailed in Egypt, a country designed around the central waterway, where it makes sense that the Nile would act as your home base. A typical Egyptian river cruise sets sail from Cairo to Luxor and then Aswan, with the occasional stop to visit an island temple along the way — complete with sights like the Pyramids, Valley of Kings and Queens, Nefertari's tomb, and the Temple of Kom Ombo. In 2022, there's more than one new river cruise to choose from, between Uniworld's newly launched S.S. Sphinx and AmaWaterways' Amadahlia , both of which sailed their inaugural voyages in fall 2021. — Maya Kachroo-Levine

In late 2021, Panama launched a tourism platform along with the coolest tagline in travel: " Live for More ." With a booming coffee scene and a renewed focus on its culture, history, and biodiversity , the Central American nation is ready for its moment in the spotlight. It's an attractive place for those looking to get out of resort mode and into a world open for exploration and adventure. Immersive environmental experiences abound here, including trekking through the rainforest on its suspended hanging bridges and walking to the top of the Volcán Barú, an active volcano with both Pacific and Atlantic Ocean views from the top. There is also abundant opportunity to learn from Panama's seven Indigenous communities, each of whom offer their own personalized experiences and are happy to share their craftsmanship and traditions. Panama offers plenty of luxury, too. In its capital city, check into the American Trade Hotel , centrally located in Panama's Casco Viejo district, a historic neighborhood which happens to also be a UNESCO World Heritage Site. — Stacey Leasca

34. Phuket, Thailand

Before the pandemic, Phuket was beautiful but crowded, full of beach bars and tourists chasing all-nighters. It's still full of energy and surrounded by the same pristine sea glass–colored water, but its luxurious side is finally getting the attention it deserves, from its high-end coffee shops to its cocktail bars. Hide from the world in paradise with a stay in one of the private pool residences at Trisara , featuring kitchens, a private chef, butler service, and breathtaking views over the sea, as well as access to the resort's PRU restaurant , which has earned both a Michelin star and a Michelin green star. Or book a stay at the brand-new V Villas Phuket , which offers a curated selection of 19 private-pool, 1-, 3-, and 4-bedroom villas. Later, party the night away in Phuket Old Town with inventive cocktails at Club No. 43 (think: rum with grilled pineapple juice and espuma), or settle in for a great dinner and a night of daring performances at the Junkyard Theatre , which just launched a weekly Saturday night show. — Alison Fox

35. Pico, Portugal

The islands of the Azores — a Portuguese archipelago in the middle of the Atlantic Ocean some 900 miles west of Lisbon — are more popular than ever, and for 2022, travelers will want to fix their eyes firmly on the second-largest isle: Pico, an alluring, otherworldly locale covered with black, volcanic rocks. Conquering Portugal's highest peak, the cloud-shrouded, 7,713-foot-high Mount Pico, used to be the island's main draw, but a recent uptick in hospitality infrastructure has allowed for more opportunity to partake of Pico's most important agricultural output: wine. Renowned Portuguese winemaker Antonio Maçanita just opened a new winery that comes with bookable design-forward apartments adjacent to the island's unique vineyards. On Pico, grapes are planted on volcanic terroir that are then protected from Atlantic winds with rock walls. Maçanita's ​​ Azores Wine Company 's mineral, sometimes slightly salty wines could be the perfect celebratory drink after a grueling hike.The crashing waves around Pico are beginning to seduce surfers, too. And there are also ample opportunities to watch for marine life thanks to 20 species of dolphins and whales (including humpbacks and orcas) that can be spotted in these waters. But if you'd rather eat what's in the water: Try lapas, a local shellfish delicacy best served grilled with butter and garlic and finished with a squeeze of lemon. Thankfully, getting to experience all of this has never been easier: Starting July 1, United Airlines will for the first time connect Newark to the island of São Miguel (the Azores' largest island), and from there, it's a quick hop over to Pico. Or you could always get there via direct flights from Lisbon or Porto with Tap Air Portugal's stopover program. — Chadner Navarro

36. Quebec, Canada

After over a year of tight pandemic restrictions, Canada reopened to American tourists in 2021, so now might finally be time to plan that trip to the Great White North, starting with the province of Quebec. From the charming, French-influenced cities of Montreal and Quebec City to the region's snow-capped mountains, there's something new to explore every season. In December 2021, the first Club Med mountain resort in Canada, Club Med Quebec Charlevoix , opened, offering all-inclusive ski vacations just a short flight from several major U.S. cities. Regent Seven Seas Cruises is offering a foliage-packed autumn cruise from New York to Montreal in October. No matter what time of year you visit, Le Capitole Hotel in Quebec City and Humaniti Hotel Montreal are top picks for places to stay in the major cities. — Elizabeth Rhodes

37. Queensland, Australia

Australia's highly anticipated international border reopening will be well worth the wait, especially as more travelers seek nuanced cultural experiences and sustainable stays. The northeastern state has long been the gateway for visits to the rightly beloved Great Barrier Reef, and beginning in 2022, visitors can learn about conservation efforts and the ecosystem directly from the area's Traditional Land Owners and Indigenous guides during day trips from Dreamtime Dive & Snorkel . Aboriginal elders and Traditional Land Owners are also working with local operator Gudjuda Tours on a daylong excursion to tag and rescue one of the reef's most beloved creatures: sea turtles. Those who want to take a more extended trip to the Whitsunday Islands can look to Elysian Retreat , recently certified as the area's first fully solar-powered resort, or its carbon-negative sister property Pumpkin Island . Back on the mainland, within the verdant Daintree Rainforest UNESCO World Heritage Site, eco-luxury hideaway Silky Oaks Lodge will finally welcome guests back after its $15-million overhaul. — Sarah Bruning

38. Santa Ynez Valley, California

Two hours from L.A., the Santa Ynez Valley is rural, unassuming, and coming into its own. The region has grown grapes for decades and has even made a Hollywood cameo in the movie Sideways. The arrival of newer tasting rooms, restaurants, and hotels in recent years has firmly put the area on oenophiles' and travelers' radars. Start with a private olive oil tasting at Global Gardens and hard cider at Tin City Cider in Los Olivos. Follow with pizza pies at Full of Life Flatbread and vino at nearby female-owned A Tribute to Grace and Casa Dumetz . Detour to Firestone Walker 's outpost in Buellton for a few limited edition craft brews and finish with dishes such as roasted tomato and fennel risotto at the Ballard Inn's Gathering Table 404 . Though it's technically just beyond the boundaries of the valley in Lompoc, The Hilt Estate , is too good to miss. And once it opens this year as an Auberge property, The Inn at Mattei's Tavern will make for the perfect base from which to explore it all. — Tanvi Chheda

39. São Paulo, Brazil

Known for its dynamic combination of luxury, design, and fashion influence, São Paulo is an international metropolitan hub of arts and culture. It's the largest city in South America, hosting an array of entertainment opportunities such as fabulous hotels, decadent restaurants, high-class museums, and iconic mid-century architecture. With airlines including American adding flights throughout Brazil in 2022 and a flourishing hospitality renaissance throughout the city, São Paulo is well prepared for its anticipated influx of new travelers. A must-visit destination for 2022 is the Rosewood São Paulo , located in the heart of São Paulo's Cidade Matarazzo and housed in a historic landmark building. Here, visitors will encounter 200-plus luxurious guest rooms, suites, and residences, plus six restaurants and bars and two pools. — Molly O'Brien

40. Savannah, Georgia

This coastal Georgia city is rightly famous for its atmospheric, moss-draped streets and squares, not to mention its hundreds of years of history. But lately Savannah has been boosted by creativity and innovation outside the sometimes frozen-in-amber Old Town, which means now is a particularly compelling time to visit. Make home base the brand-new Thompson Savannah 429 , a slick 13-story tower with interiors by Studio 11 Design that anchors the still-developing Eastern Wharf neighborhood. Phase one of the 54-acre development, which aims to turn a once-industrial waterfront into a contemporary mixed-use destination, includes hundreds of apartments, fitness trails, access to the Savannah River, and multiple bars and restaurants, including Fleeting , a seasonally driven spot inside the Thompson. At the same time, Savannah's other major waterfront destination has also come into its own. The Plant Riverside District, a stone's throw from Old Town, marked its official grand opening in November 2021, putting a bow on a bustling JW Marriott hotel , countless restaurants and bars, and multiple live performance venues all along a rebuilt waterfront. Not that all the action is along the river: The ever-evolving Starland District, a short drive from Johnson Square, has its share of hangouts including Starland Yard , a food truck park that's also home to the excellent Pizzeria Vittoria Napoletana ; Two Tides Brewing Company , which pours hazy ales and delicious sours in a super-cool taproom; and Troupial , a Venezuelan cafe. You'll also want to pack Wildsam Savannah , a newly released field guide that helps visitors understand the layers of history (and the contemporary politics) that are fueling the latest renaissance in Savannah. — Paul Brady

41. Seattle, Washington

Few places offer both an urban and a natural escape in one destination — and the Emerald City might be one of the best. The city center is world-class with top hotel accommodations ( Four Seasons Hotel Seattle and Thompson Seattle ), locally focused fine dining, and countless cultural sites. Then, just minutes away from all of that is some of the most stunning outdoor recreation out there. Adding to the city's luster is the newly opened Lotte Hotel Seattle . The 189-room tower is bringing high design and refined service to the area. Charlotte , the hotel's restaurant on the 18th floor, serves up an inventive menu that is sure to become an all-time favorite dining experience. The landmark Fairmont Olympic Hotel recently completed a $25-million historic restoration of its public spaces, quickly becoming one of the most Instagrammable spots in town. Plus, its buzzy new culinary showpiece will debut in the months to come. Before leaving Seattle, don't miss a meal at celebrated pasta specialist Brian Clevenger's new restaurant, Autumn . — Scott Bay

42. Sedona, Arizona

Makito Umekita/Travel + Leisure

With tourism already surging thanks to the Instagram fame of attractions like Devil's Bridge, Sedona garnered even more of a following during the pandemic among cooped-up city dwellers enthralled by the destination's red rocks and energy vortexes. In 2022, set your sights on North America's first landscape hotel, Ambiente , home to 40 standalone accommodations (called "atriums"), most with private rooftop decks perfect for stargazing. Opening in May, the sustainability-focused retreat will offer on-site trailhead access — further immersing guests in the Sedona landscape while combating traffic along the city's main highway — and reactivate an ancient waterway to populate a stream running throughout the hotel. Experience Sedona's culinary clout right on property at Ambiente's restaurant, Forty1, housed in a refurbished airstream, or venture next door to Mariposa , the city's must-visit restaurant by chef Lisa Dahl, who pioneered fine dining in this town. — Maya Kachroo-Levine

43. Singapore

Singapore reopened to vaccinated American travelers in October 2021 with the introduction of the country's Vaccinated Travel Lane . Travelers can fly from the U.S. on Singapore Airlines' vaccine-mandatory flights ; the World's Best airline 26 years running launched Vaccinated Travel Lane flights this fall, and United Airlines plans to follow suit by January 2022. Even in the early stages of reopening to foreign travelers, the city-state is already unveiling new culinary ventures. Recently, chef Julien Royer, behind three-Michelin-star Odette, opened Claudine , and Raffles Singapore unveiled Osteria BBR 404 by Alain Ducasse, while Marina Bay Sands plans to debut chef Tetsuya Wakuda's second restaurant within the hotel in the new year. Of course, there's just as much flavor to be found at Singapore's famed hawker centers, now on the UNESCO list of intangible cultural heritage. As tourists return to Singapore, new cultural attractions follow — from the return of Singapore Art Week, beginning Jan. 14, to the recent unveiling of SkyHelix Sentosa , an open-air ride towering 300 feet above sea level, for anyone still in need of thrills after a 17-hour flight over the Pacific. — Maya Kachroo-Levine

44. Southwest Michigan

Beaches with ocean-like views were once the main draw to Michigan's southwest coast, but new high-style accommodations and hyper-local experiences are giving us more reasons to go. Where to stay with so many options? Consider the cool new motel-turned-boutique Lake Shore Resort in Saugatuck; The Fields glamping retreat with new spa tents in South Haven; the revamped, modern Harbor Grand Hotel in New Buffalo; or anywhere along the coast with high-touch Bluefish Vacation Rentals , which has killer lakefront homes now stocked with handmade local goods. Hop on the new pedestrian/bike trail in Union Pier, and definitely shop two new woman-owned standouts: the beautifully curated Haven and Ariane Prewitt's AP Cottage, scheduled to open this spring. Women are showing off the culinary scene, too, with everything from a special saison ale — winner of the 2021 Great American Beer Festival — at woman-owned Waypost Brewing Co. , to new herb-inspired cocktails at James Beard-winning chef Melissa Corey's Penny Royal Café & Provisions , to James Beard nominee Abra Beherns' Granor Farm , where dinners return this year in a new glass-enclosed barn. — Nina Kokotas Hahn

45. St. Moritz, Switzerland

If you're on the hunt for glitz, glamour, and powder for days, look no further than St. Moritz, Switzerland. The Alpine ski town has long been considered the birthplace of winter vacationing. Tourists first flocked to the mountain town in 1864 , when hotelier Johannes Badrutt took a few British travelers to the community, promising them bluebird days all winter. It wasn't long until others learned about this hidden winter oasis. Skiers and winter sports enthusiasts flocked to the mountain, which has now hosted the Winter Olympic Games not once, but twice. It's an ideal place for ski bunnies too, thanks to its luxury shopping, and its numerous Michelin-starred restaurants . This winter, head to St. Moritz for its fantastic events like White Surf (Feb. 6, 13, and 20, 2022), an international horse race that takes place across the frozen Lake St. Moritz, and the Snow Polo World Cup 404 (Jan. 28-30, 2022), which happens to be the world's only high-goal tournament on snow. Book a stay at the Badrutt's Palace Hotel , which officially reopened on Dec. 3 for the 2021/2022 season and offers guests the chance to try their hand at high-octane winter sports like skijöring, snowkiting, tobogganing, and even private helicopter tours to the peaks of Piz Bernina and Piz Palü. — Stacey Leasca

46. St. Pete/Clearwater, Florida

The beaches of St. Petersburg and nearby Clearwater are consistently ranked among the best in the U.S. and even the world , but there's more to this destination than white sand, pristine waters, and 361 days of sunshine per year. St. Pete/Clearwater offers more than 30 museums and galleries featuring world-renowned artists like Andy Warhol and Pablo Picasso, as well as the largest collection of Salvador Dalí's work outside of Spain. One could say brewing the perfect beer is also an artform that St. Pete/Clearwater has mastered, with its trail of 35+ locally owned craft breweries. Playfully nicknamed the " Gulp Coast ," complete your experience with a digital passport that tracks your beer-sampling progress. These year-round offerings mean you can visit any time, but head over in June 2022 to revel in the 20th anniversary of St. Pete Pride , the largest Pride event in Florida, hosting events for everyone from friends and families to couples and solo travelers. — Jessica Poitevien

47. Todos Santos, Mexico

Todos Santos is one of Mexico's pueblo mágicos, or "magic towns," and locals are working to retain its history and culture while embracing the steady stream of travelers who have begun venturing an hour north of Cabo San Lucas to discover its charm. The area saw a handful of new boutique resorts pop up in 2021 that provide luxury amenities while keeping the rugged land and local flora the centerpiece. Wellness-focused Paradero describes itself as a "landscaping project" that just so happens to have luxurious suites, and El Perdido , an all-villa resort less than five miles south, provides all-terrain vehicles so visitors can get to Los Cerritos beach, the local surf break of choice. Oceanfront Rancho Pescadero 's multimillion-dollar transformation will be complete in the spring. Bookings for its oceanfront villas and penthouse rooms — some with private rooftops and plunge pools — open in January. Todos Santos has fully embraced farm-to-table dining, with Javier Plascencia's orchard-adjacent Jazamango leading the way, and Santa Terra , a cosmopolitan oyster bar meets arts and entertainment venue concept, is in the process of adding multiple bars and restaurants, plus a glamping site and amphitheater, according to its developer, "without chopping down a single tree." — Nina Ruggiero

48. Udaipur, India

After an extremely challenging 20-month closure, India reopened to vaccinated travelers on Nov. 15, 2021. Those looking toward South Asia in the new year, perhaps to see the Taj Mahal in Agra or hit the Goan beaches, should make sure Udaipur is on the itinerary. The city of lakes in southern Rajasthan is thought of as the most romantic Indian destination (even called the "Venice of the East") — but it's not just for honeymooners. From the vibrance of Hathi Pol bazaar and Shilpgram , an artisanal compound on the outskirts of the city with a festival set to return on Jan. 22, to the serenity of Lake Pichola, the artificial lake made in the 14th century, Udaipur is a city where you can fully immerse in Rajasthani culture. A hub of Indian luxury, Udaipur is now home to the country's first Raffles hotel, which opened in October. This private island hotel on Udai Sagar Lake is accessible only by boat — something of a trademark for the over-the-top hotels of Udaipur. Meant to be a flagship hotel in the Raffles portfolio, complete with brand staples (think: bars, both Long and Writers), 101 lavish suites, Rasoi cooking school, and lakeside open-air restaurant Belvedere Point. — Maya Kachroo-Levine

49. Wales, United Kingdom

The only path in the world to follow the whole of a country's coastline, the Wales Coastal Path celebrates its 10th anniversary in 2022. Walking its 870 miles would take three months, but its most spectacular stretches can be seen in one visit — and in style. St David's in Pembrokeshire, west Wales, is Britain's smallest city with a mere population of 1,600 and is home to a Medieval cathedral , a luxury hotel inside Roch Castle , some excellent pubs, and the upscale St David's Gin & Kitchen . Hiking paths with unbeatable coastal vistas are within easy reach (try the St David's Head loop ) and pass neolithic tombs and hillforts. — Jamie Carter

50. Yucatán, Mexico

Mérida, the capital of the state of Yucatán, has emerged as one of Mexico's most popular cities thanks to its lively restaurant scene, a busy calendar of cultural events, and a relaxed tropical atmosphere. Increasingly, however, travelers are venturing beyond the city to explore the state's unspoiled nature reserves, ancient Maya sites, and sprawling haciendas — a number now converted into hotels. Among the destinations that are drawing travelers to Yucatán are El Cuyo, a quiet beach town that was long a closely guarded secret of windsurfers. Now visitors can also enjoy gourmet Mexican fare at the El Chile Gordo restaurant and boho-chic lodgings at the new Casa Mate . In Espita, a charming colonial town near Valladolid, is the Casona los Cedros hotel which opened in summer 2021. Sisal, a historic port in the western part of the state, has attracted new interest since being named a Pueblo Mágico at the end of 2020. A new highway completed in April now connects Sisal to Hunucmá (and then beyond to Mérida) making it easier for beachcombers to visit, and perhaps spend the night at the cool Club de Patos 404 . — John Newton

51. Bonus: Space

This was a monumental year for human spaceflight — not only did NASA and SpaceX achieve a regular cadence of astronaut launches for the first time since the Space Shuttle was retired in 2011, but space tourism has also lifted off in a major way, making space a top destination to visit in 2022. And it's a realistic trip, too, so long as you have the budget for it. Both Blue Origin and Virgin Galactic succeeded in taking passengers to space on short suborbital hops this year, and each company plans to ramp up those flights in 2022 — Virgin Galactic already has more than 600 bookings. The price for a quick jaunt to space? A few hundred thousand dollars . If you have an even bigger budget (say, a couple hundred million dollars), you could charter your own orbital flight in a SpaceX Dragon Capsule, as did entrepreneur Jared Issacman with his Inspiration4 mission in September. There are also tourism trips to the International Space Station in the works; Japanese billionaire Yusaku Maezawa launches on his multi-day journey in December, courtesy of space travel agency Space Adventures and Russia's Roscosmos space agency, which plans to take even more " citizen space explorers " to the orbiting laboratory in the near future. Of course, not everyone has pockets deep enough to cover space travel, but more affordable journeys are on the horizon. Startup Space Perspective plans to launch high-altitude balloon rides to the edge of space in 2024 , for the relatively low price of $125,000. Potential dealbreaker, though — the balloons don't actually reach space, maxing out at 100,000 feet in altitude, while space is considered to begin somewhere between 264,000 feet (50 miles) and 327,360 feet ​​(62 miles). But hey, at least there's a bar on board. — Stefanie Waldek

Related Articles

Data Points

Infographic: with travel and commuting up, so are transit ads, out-of-home transit advertising comes roaring back.

Brandweek is coming up soon , this September 23–26! With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, it's the place to be for marketing innovation . Don't miss out— Register now .

Whether it’s a bicycle to school, subway to the office, or Uber to the airport for some overseas “revenge travel,” people are on the move again. And along with them, out-of-home transit advertising is on the rise.

In the United States, the category—which includes ads on taxis, inside buses, and before in-flight movies—is on track to match pre-Covid levels this year, having generated $1.59 billion in ad spend throughout 2019. Revenue dropped 50% in 2020 as people sheltered in place during the pandemic.

The Story Behind Florida’s Weird Billboard Targeting Trump

The medium, however, is returning in a more dynamic format. Between 2022 and 2023, digital OOH transit ads doubled their share of the category, expanding from 18% to 36%.

“Out-of-home transit advertising is vital for brands aiming to connect with consumers where they live, work, play, and travel,” said Anna Bager, president and CEO of the Out of Home Advertising Association of America.

Shoppers who don’t cross paths with these offline messages may stumble across them online, too. A recent survey from The Harris Poll found 1 in 5 U.S. adults who saw a digital OOH transit ad in the past 3 months posted about it on social media.

This story first appeared in the Sept. 17, 2024, issue of Adweek magazine. Click here to subscribe.

Paul Hiebert

• @hiebertpaul
• [email protected]

Paul Hiebert is Adweek's deputy editor of special projects.

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Perm Krai, Russia

The capital city of Perm krai: Perm .

Perm Krai - Overview

Perm Krai is a federal subject of Russia located in the east of the European part of the country, in the Volga Federal District. Perm is the capital city of the region.

The population of Perm Krai is about 2,557,000 (2022), the area - 160,236 sq. km.

Perm krai flag

Perm krai coat of arms.

Perm krai map, Russia

Perm krai latest news and posts from our blog:.

1 August, 2018 / Berezniki - the City of Sinkholes .

12 October, 2017 / Northern Urals: Manpupuner Plateau and Dyatlov Pass .

3 March, 2016 / Winter in Perm city - the view from above .

18 January, 2016 / Holy Cross Cathedral on the White Mountain in the Perm region .

3 September, 2015 / The giant sinkhole near Solikamsk tripled .

More posts..

History of Perm Krai

For the first time the word “perm” was mentioned in “The Tale of Past Years”, a fundamental source in the interpretation of the history of the Eastern Slavs created in the early 12th century. Perm were one of the peoples who paid tribute to the Kievan Rus. They were found by the first Russian expeditions to the Urals, to the north of the Kama River basin. Later, in Russian chronicles, this territory was called Old Perm or Perm Vychegodskaya.

Unlike Perm Vychegodskaya, the land along the upper reaches of the Kama River became known as the Great Perm. This name is often found in the written monuments of the 14th century. In the 14th - 17th centuries, the Great Perm included extensive lands along the Kama from its origins in the west to the Ural mountain range in the east, and from the upper reaches of the Pechora River in the north to the Chusovaya River in the south.

Novgorod merchants were the first ones who got interested in the Great Perm (furs and tributes). In the 14th - the first half of the 15th centuries, the Grand Duchy of Moscow began to encroach on the lands in the upper Kama. In the early 15th century, the first Russian settlements were founded in the Great Perm.

More Historical Facts…

In the second half of the 15th century, after the Novgorod Republic ceased to exist, the area became part of the united Russian state. Russia significantly expanded its borders to the east and gained access to new natural resources.

In the 17th century, the town of Sol Kamskaya (Solikamsk) became an important center of military, economic and cultural assimilation of the Middle Urals in the north. In the south-east, the newly constructed town of Kungur played the same role. In the first quarter of the 18th century, about 46,000 people lived on the territory of Great Perm, about 65% of them were Russians.

Until 1727, the Middle Urals was part of Siberian gubernia with the center in Tobolsk, then Perm was part of Kazan gubernia, and, from 1781, by order of Catherine II, the Perm region ruled by a governor-general was formed.

It remained the main mining area of the Russian Empire until the end of the 19th century. There were more than 110 mining plants producing cast iron, iron, steel. For a long time, it was the main provider of copper. Salt production was also developed. In the east of the Urals large deposits of platinum were discovered. By the end of the 19th century, gold mining grew twice.

The 20th century was marked by intense growth of the local industry: engineering structure became more complex and rich. During the Second World War, more than 120 plants were evacuated in the Western Urals. Such branches of industry as chemical, non-ferrous metallurgy, oil-processing developed intensely; oil deposits prospecting began; a number of pulp and paper mills was concentrated in the region; new towns grew on the basis of new industries.

In 1938, Perm Oblast was formed. In 1940-1957, it was called Molotov Oblast. In Soviet times, the Komi-Perm Autonomous District was part of Perm oblast. In 1993, with the adoption of the Constitution of Russia, it became an independent subject of the Russian Federation.

In 2003, a referendum was held in which the residents of Perm Oblast and the Komi-Perm Autonomous District supported the unification of the two regions into one. In 2005, these two administrative regions ceased to exist and the united Perm Krai was formed.

Beautiful nature of Perm Krai

Chamomile field in Perm Krai

Author: Igor V. Kuznetsov

Perm Krai nature

Author: Vasiliy Mitryushin

Perm Krai scenery

Author: Sergey Timofeev

Perm Krai - Features

The territory of Perm Krai is located in the basin of the Kama River, which provides access to 5 seas (the Caspian, Azov, Black, Baltic, and White). The length of Perm krai from north to south is 645 km, form west to east - 417.5 km.

The climate is temperate continental. Winters are long and snowy. The average temperature in January is minus 18.5 degrees Celsius in the north-east and minus 15 degrees Celsius in the south-west, in July - plus 18.6 degrees Celsius.

The largest cities and towns are Perm (1,043,000), Berezniky (134,700), Solikamsk (91,000), Chaikovsky (81,300), Kungur (63,600), Lys’va (58,800), Krasnokamsk (51,000), Chusovoy (42,700). The national composition according to the 2010 Census: Russians (87.1%), Tatars (4.6%), Komi-Permians (3.2%), Bashkirs (1.3%), Udmurts (0.8%).

Perm Krai is rich in various natural resources: oil, natural gas, coal, mineral salts, gold, diamonds, bog iron ore, peat, limestone, precious and decorative stones, construction materials. One of the largest deposits of potassium salts in the world - Verkhnekamskoye - is located here. It occupies about 1,800 sq. km., the thickness of salt-bearing layers reaches 514 m. Forests, mostly coniferous, cover about 70% of the territory.

This region is one of the most economically developed regions in Russia. The basis of the local economy is highly developed industry. The main branches are as follows: oil, chemical and oil chemical, ferrous and non-ferrous metallurgy, wood processing. All potassium fertilizers in Russia are produced here.

Attractions of Perm Krai

The most famous museum in Perm Krai is the Perm Art Gallery that has the world-famous collection of Perm wooden sculpture and one of the richest in Russia collections of masterpieces of Russian icon painting. The museum of local lore in Perm has a number of interesting exhibits telling about the nature of the Kama region, its rich historical past from prehistoric times to the present day.

Not far from Perm, on the high bank of the Kama River, you can find “Khokhlovka” - an architectural and ethnographic museum covering an area of 42 hectares. The museum has unique wooden buildings of the 17th-19th centuries. Every summer, various folk festivals are held in the territory of this open-air museum.

In the south-eastern part of the region, in the town of Kungur, there is a unique natural monument of nationwide importance - Kungur Ice Cave. This is the only cave in Russia adapted for excursions. The old town of Kungur, founded in 1663, is a historical town with about 70 monuments of architecture.

Solikamsk is one of the oldest towns in the Urals. There is a unique museum of salt here. The town’s architecture reflects the techniques of Moscow architecture of the mid-17th century and the local tradition dating back to pagan times.

There is a number of interesting places along the Chusovaya River connected with many historical events, well-known figures of Russian history (Ermak, Stroganov, Demidov, Emelyan Pugachev). On its way the river crosses several mountain ranges, therefore, on its banks there are many picturesque rocks.

There are several architectural monuments in the towns of Osa, Usolye. Belogorsky Monastery and Gubaha Ski Resort are also worth mentioning.

Perm krai of Russia photos

Pictures of perm krai.

Winter in Perm Krai

Author: Boris Busorgin

Village in Perm Krai

Paved road in Perm Krai

Perm Krai views

Wooden church in the Perm region

Author: Nadezda Shklyaeva

Church in Perm Krai

Village in the Perm region

Author: Sergey Bulanov

Churches in Perm Krai

Cathedral in Perm Krai

Orthodox church in the Perm region

Author: Andrey Omelchenko

Winter in Belogorsky Monastery in Perm Krai

Author: Craciun Alexandru

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