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Tour Management Experts

What do we do? Simply put, we make your travel easier. Whether it’s getting to an intimate one-night only performance, or navigating the logistics of a worldwide stadium tour, we become part of your team. Our Travel Specialists will meticulously plan itineraries, provide destination insight for artists and groups on the road, and consistently make the seemingly impossible, possible.  

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At Your Side, Even on the Road

As a partner, we will always go the extra mile for you. If you are looking for onsite support while on the road, a TAG Touring Specialist will be there for extra support, whenever you need it most. This dedicated specialist will travel ahead of the artist, band or crew party to ensure everything is in place before your group arrives.

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We know that smart technology can make a world of difference. It doesn't replace the personal service of our Travel Specialists, but rather it enhances their skills and makes your travel easier.

TAGgo is the first app of its kind for music, media and entertainment travellers. It’s all about ensuring the entire team has up-to-date information at their fingertips, at all times.

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Travel management firm, TAG, soars higher with backing from ECI Partners

ECI Partners, the leading growth-focused mid-market private equity firm, today announces its investment in TAG, the market leading high-touch travel management company to the entertainment and corporate markets.

The transaction marks a significant milestone as it facilitates an exit for Apiary Capital, who have supported TAG since 2018 and will make a 4x return.

TAG was founded in 1988 and now employs more than 450 people across the globe. As an award-winning travel and event management company, TAG has redefined the standards for travel in the entertainment industry with specialists providing bespoke, high-end service to some of the biggest names in music, film and TV production as well as top C-suite and corporate executives.

With a track record of eight successful acquisitions during Apiary’s ownership, TAG is poised for further expansion with ECI’s backing, bolstering its platform and enhancing its bespoke offering to its client base around the world.

Jens Penny, TAG CEO, commented: “Today is a fantastic milestone in our evolution, as we proudly announce the investment by ECI. With our entertainment and corporate clientele and the incredible TAG team, we are very confident that this partnership will deliver a host of new benefits and opportunities as we’re poised to elevate our standards even further, ensuring unparalleled service for our clients as we continue to shape the future of entertainment and high-end corporate travel management. We would like to thank Mark, Jess, Nicki and the team at Apiary for their support and commitment over the past 6 years and we look forward to the journey ahead and growth with ECI as our new partner.”

George Moss, Partner at ECI, commented: “We are excited to be partnering with TAG and leveraging ECI’s experience of investing in the travel industry to propel this global leader to new heights in the global entertainment and corporate travel markets. We are looking forward to working with the management team to continue innovating TAG’s service model, investing in technology and supporting the next stage of growth in its global footprint.”

Mark Salter, Managing Partner at Apiary Capital, commented: “We are incredibly proud to have been part of the amazing journey that TAG has been on since our investment in 2018. Jens and his team have done a fantastic job in expanding TAG into new geographies and markets, more than doubling the size of the business on the way. We are delighted to pass the baton on to ECI who are the right partner to take the business forward and support it through its next phase of growth.”

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Established in 1988, TAG (formerly known as The Appointment Group) has grown to become one of the world’s leading travel and event management companies. From day one, we have established ourselves as a high-end, service-driven company, committed to meeting the needs of a diverse marketplace. And today, we have more divisions that any other travel management company: Corporate, Touring, Events, Private Travel and Film and Media. You will find our travel and event experts in nine global offices, based across four continents. And all over the world, we are dedicated to delivering a fully personalised service to our clients, 24 hours a day. And whenever you are ready, we are here for you, too.

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ECI invests in travel management company, TAG

We’re pleased to announce our investment in TAG, the market leading high-touch travel management company to the entertainment and corporate markets. The deal provides an exit for Apiary Capital who have supported TAG since 2018.

TAG was founded in 1988 and now employs c.450 people across the globe. As an award-winning travel and event management company, TAG has redefined the standards for travel in the entertainment industry with specialists providing bespoke, high-end service to some of the biggest names in music, film and TV production as well as top C-suite and corporate executives.

Today is a fantastic milestone in our evolution, as we proudly announce the investment by ECI. With our entertainment and corporate clientele and the incredible TAG team, we are very confident that this partnership will deliver a host of new benefits and opportunities as we’re poised to elevate our standards even further, ensuring unparalleled service for our clients as we continue to shape the future of entertainment and high-end corporate travel management.”

“We are excited to be partnering with TAG and leveraging ECI’s experience of investing in the travel industry to propel this global leader to new heights in the global entertainment and corporate travel markets. We are looking forward to working with the management team to continue innovating TAG’s service model, investing in technology and supporting the next stage of growth in its global footprint.”

George Moss

Partner at ECI

ECI announce close of latest fund

Claudia Looi

Touring the Top 10 Moscow Metro Stations

By Claudia Looi 2 Comments

Komsomolskaya metro station looks like a museum. It has vaulted ceilings and baroque decor.

Hidden underground, in the heart of Moscow, are historical and architectural treasures of Russia. These are Soviet-era creations – the metro stations of Moscow.

Our guide Maria introduced these elaborate metro stations as “the palaces for the people.” Built between 1937 and 1955, each station holds its own history and stories. Stalin had the idea of building beautiful underground spaces that the masses could enjoy. They would look like museums, art centers, concert halls, palaces and churches. Each would have a different theme. None would be alike.

The two-hour private tour was with a former Intourist tour guide named Maria. Maria lived in Moscow all her life and through the communist era of 60s to 90s. She has been a tour guide for more than 30 years. Being in her 60s, she moved rather quickly for her age. We traveled and crammed with Maria and other Muscovites on the metro to visit 10 different metro stations.

Arrow showing the direction of metro line 1 and 2

Moscow subways are very clean

To Maria, every street, metro and building told a story. I couldn’t keep up with her stories. I don’t remember most of what she said because I was just thrilled being in Moscow.   Added to that, she spilled out so many Russian words and names, which to one who can’t read Cyrillic, sounded so foreign and could be easily forgotten.

The metro tour was the first part of our all day tour of Moscow with Maria. Here are the stations we visited:

1. Komsomolskaya Metro Station  is the most beautiful of them all. Painted yellow and decorated with chandeliers, gold leaves and semi precious stones, the station looks like a stately museum. And possibly decorated like a palace. I saw Komsomolskaya first, before the rest of the stations upon arrival in Moscow by train from St. Petersburg.

2. Revolution Square Metro Station (Ploshchad Revolyutsii) has marble arches and 72 bronze sculptures designed by Alexey Dushkin. The marble arches are flanked by the bronze sculptures. If you look closely you will see passersby touching the bronze dog's nose. Legend has it that good luck comes to those who touch the dog's nose.

Touch the dog's nose for good luck. At the Revolution Square station

Revolution Square Metro Station

3. Arbatskaya Metro Station served as a shelter during the Soviet-era. It is one of the largest and the deepest metro stations in Moscow.

Arbatskaya Metro Station

4. Biblioteka Imeni Lenina Metro Station was built in 1935 and named after the Russian State Library. It is located near the library and has a big mosaic portrait of Lenin and yellow ceramic tiles on the track walls.

Lenin's portrait at the Biblioteka Imeni Lenina Metro Station

5. Kievskaya Metro Station was one of the first to be completed in Moscow. Named after the capital city of Ukraine by Kiev-born, Nikita Khruschev, Stalin's successor.

Kievskaya Metro Station

6. Novoslobodskaya Metro Station  was built in 1952. It has 32 stained glass murals with brass borders.

Novoslobodskaya metro station

7. Kurskaya Metro Station was one of the first few to be built in Moscow in 1938. It has ceiling panels and artwork showing Soviet leadership, Soviet lifestyle and political power. It has a dome with patriotic slogans decorated with red stars representing the Soviet's World War II Hall of Fame. Kurskaya Metro Station is a must-visit station in Moscow.

Ceiling panel and artworks at Kurskaya Metro Station

8. Mayakovskaya Metro Station built in 1938. It was named after Russian poet Vladmir Mayakovsky. This is one of the most beautiful metro stations in the world with 34 mosaics painted by Alexander Deyneka.

Mayakovskaya station

One of the over 30 ceiling mosaics in Mayakovskaya metro station

9. Belorusskaya Metro Station is named after the people of Belarus. In the picture below, there are statues of 3 members of the Partisan Resistance in Belarus during World War II. The statues were sculpted by Sergei Orlov, S. Rabinovich and I. Slonim.

10. Teatralnaya Metro Station (Theatre Metro Station) is located near the Bolshoi Theatre.

Teatralnaya Metro Station decorated with porcelain figures .

Taking the metro's escalator at the end of the tour with Maria the tour guide.

Have you visited the Moscow Metro? Leave your comment below.

January 15, 2017 at 8:17 am

An excellent read! Thanks for much for sharing the Russian metro system with us. We're heading to Moscow in April and exploring the metro stations were on our list and after reading your post, I'm even more excited to go visit them. Thanks again 🙂

December 6, 2017 at 10:45 pm

Hi, do you remember which tour company you contacted for this tour?

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The Charnel-House

From bauhaus to beinhaus.

Moscow metro

Buried treasure: The splendor of the Moscow Metro system

Owen hatherley the calvert journal january 29, 2013.

. Reposted from  The Calvert Journal , a daily briefing on the culture and creativity of modern Russia.

. Post-Communist underground stations in Moscow, like the recently completed Pyatnitskoye shosse, are still, very visibly, Moscow Metro stations. Regardless of the need or otherwise for nuclear shelters, they’re still buried deep in the ground; ubiquitous still is the expensive, laborious, but highly legible and architecturally breathtaking practice of providing high-ceilinged vaults with the trains leaving from either side. There have been attempts at “normal” metro lines, like the sober stations built under Khrushchev, or the “Light Metro” finished in 2003, but they didn’t catch on. Largely, the model developed in the mid-1930s continues, and not just in Moscow — extensions in Kiev or St Petersburg, or altogether new systems in Kazan or Almaty, carry on this peculiar tradition. Metro stations are still being treated as palaces of the people, over two decades after the “people’s” states collapsed. This could be a question of maintaining quality control, but then quality is not conspicuous in the Russian built environment. So why does this endure?

. The original, 1930s Moscow Metro was the place where even the most skeptical fellow travellers threw away their doubts and surrendered. Bertolt Brecht wrote an awe-filled poem on the subject, “The Moscow Workers Take Possession of the Great Metro on April 27, 1935,” dropping his habitual irony and dialectic to describe the Metro workers perusing the system they’d built on the day of its opening. At the end, the poet gasps, his guard down, “This is the grand picture that once upon a time/ rocked the writers who foresaw it” — that is, that here, at least, a dream of “Communism” had been palpably built. It was not an uncommon reaction, then or now, nostalgia notwithstanding. The first stations, those Brecht was talking about, were not particularly over-ornamented, especially by the standards of what came later, but their extreme opulence and spaciousness was still overwhelming. Stations like Sokolniki or Kropotkinskaya didn’t bludgeon with classical reminisces and mosaics. Yet three things about the underground designs created by architects Alexei Dushkin, Ivan Fomin, Dmitry Chechulin et al were unprecedented in any previous public transport network, whether Charles Holden’s London, Alfred Grenander’s Berlin or Hector Guimard’s Paris. First, the huge size of the halls, their high ceilings and widely-spaced columns; second, the quality of the materials, with various coloured marbles shipped in from all over the USSR; and third, the lighting, emerging from individually-designed, surreal chandeliers, often murkily atmospheric, designed to create mood rather than light.

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