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‘Padharo Mhare Desh’: Rajasthan govt reverts to old tourism slogan

The previous bjp government had replaced the grand old campaign slogan ‘padharo mhare desh’ (welcome to my land)and introduced ‘jaane kya dikh jaye’ as the new slogan for rajasthan tourism in 2016..

In an order issued on January 25, the Congress government in Rajasthan has rolled back the previous BJP government’s order and replaced the tourism slogan ‘ Jaane Kya Dikh Jaye ’ with the state’s old tourism slogan ‘Padharo Mhare Desh’. The state Tourism Department has also added ‘Rajasthan - The incredible state of India’ in the department logo, along with ‘Padharo Mhare Desh.’

Ever since it formed the government in Rajasthan , the Congress has been working on changing the previous government’s decisions such as renaming the Atal Seva Kendra with its old name Rajiv Gandhi Seva Kendra. It has also tabled a bill in the state assembly to remove the education eligibility clause from PRI (Panchayati Raj Institutions) elections and reintroducing direct election of mayor. The state government is also cancelling inactive MoUs inked in Resurgent Rajasthan.

The previous BJP government had replaced the grand old campaign slogan ‘Padharo Mhare Desh’ (Welcome to my land) and introduced ‘Jaane Kya Dikh Jaye’ as the new slogan for Rajasthan tourism in 2016.

The Tourism department’s January 25 order also directs that the new logo be used.

Also read: Beautiful Padmini, a queen in history or a poetic fantasy?

“Padharo Mhare Desh is Rajasthan tourism’s traditional logo and connects with the state’s tradition and culture. Changing it to ‘Jaane Kya Dikh Jaye’ (JKDJ) makes no sense. The previous government spent a huge amount of money for the new slogan just to oblige an advertising firm,” said Vishwendra Singh, state Tourism Minister.

Singh said, “To make foreign tourists feel welcomed and connected, the department is seeking suggestions from people for a slogan in English through online and by word of mouth.”

He said, “Our tourism policy as promised in the manifesto will be ready in another 20 days and will focus on tourists, facilities, services etc.”

Also read: Bhangarh: The curse of a Tantrik

The Minister said a joint committee has been constituted of RTDC officials and member from employees union to identify properties which need to be upgraded and those which are running in losses.

The president of the employee union of Rajasthan Tourism Development Corporation (RTDC) Tej Singh Rathore said, “It is a good decision as Padharo Mhare Desh has made its identity and a good message was there in the tourism sector. Whereas JKDJ failed to make its identity among the tourists and people in the sector.” He added the addition of a line in English will help connect with foreign tourists.

BJP spokesperosn Mukesh Pareek said, “The change of slogan is their thought and we have no objection but it would be good if they continue doing the good work of the BJP government in order to encourage the tourism sector. The record tourist flow in Rajasthan during the previous government should be continued. Changing the name will not bring development but focus on tourism sector will.”

Sachin Saini is Special Correspondent for Rajasthan. He covers politics, tourism, forest, home, panchayati raj and rural development, and development journalism. ...view detail

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Rajasthan Tourism’s new logo brilliantly captures the essence of the state

Rajasthan cm vasundhara raje recently unveiled the new logo through a video on facebook and youtube..

The land of deserts, camels and colours — Rajasthan — is wooing tourists with a brand new logo and campaign.

Rajasthan Chief Minister Vasundhara Raje recently unveiled the new logo in a Youtube and Facebook video, which is a combination of breathtaking sand art and stop-motion photography.

Watch the video here .

The hashtag for the state tourism is #MyRajasthan, and the tag line ‘Jaane Kya Dikh Jaye’ works well with the TVCs that accompany the campaign. It can be inferred that through its tag line, the state tourism is also trying to showcase the versatility of the destination that has long since been the go-to place for most tourists from across the world.

Watch one of the TVCs here .

The campaign has been designed by Ogilvy and Mather, the same agency that had previously come up with the brilliant ‘Hindustan ka Dil Dekho’ campaign for Madhya Pradesh tourism.

• Rajasthan Tourism

Maharashtra, a crucial state in the upcoming elections, has witnessed a significant shift in political dynamics as Shiv Sena and NCP split. The opposition has formed an unexpected coalition with Congress, Shiv Sena and NCP joining forces.

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Why Rajasthan Tourism is making headlines with the new video campaign?

By akshay sharma on january 21, 2016 | spotlight.

Rajasthan, the land of camels and vast deserts, is making news all over with its new video campaign. They have released a series of videos, the first one of which quickly takes the viewers through everything that Rajasthan is known for to introduce the new logo of Rajasthan Tourism Board. The other videos take a different perspective and use a character to showcase how they see Rajasthan. The videos have managed to connect very well with the audience and are being widely shared all over.

What is so special about the videos?

Watch the video once and you will know why we are talking about it. They have created various elements in sand art that can be associated with the beautiful state and then used stop motion photography to create this amazing video. From forts to camels, the video has got it all.

Like we mentioned, the other videos take a single character, a traveller, and tell a story from their perspective. They have named the videos by prefixing the traveller’s name before Rajasthan.

It is said that if your marketing activity doesn’t educate or entertain the audience, you need to go back to the drawing board. The Rajasthan Tourism videos educate the viewers about attractions in Rajasthan with some of them adding humour to the equation as well.

Rajasthan Tourism’s tagline, “Jaane kya dikh jaaye” also goes well with the videos as they present the state as a place full of surprises. The video campaign is accompanied by a very interesting new logo. Moustache has been a part of the traditional Rajasthani attire for men and camels have long been associated with deserts. The new logo very neatly blends together these two.

You can find all the videos on their YouTube channel . Do tell us what you think of these new videos by Rajasthan Tourism Board.

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Rajasthan Tourism to go back to its campaign 'Padharo Mhare Des'

Goa beach cleaning tender triggers spat between ruling alliance members

We are in touch with parties which contested against bjp: sachin pilot, alwar man thrashed by police, claims bjp mla, congress leads in rajasthan, trails in telangana, stiff fight in mp, new party wants 'bjp-congress mukt rajasthan', with guest sharjah, 2019 world book fair opens on saturday, mumbai iskcon's 'rath yatra' festival starts from saturday, they didn't land in chopper: vijayan on women sabarimala entrants, mumbai gynaecologists march to 'save girl child', emergency-fame retired judge c.s. dharmadhikari dead.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Jan 03 2019 | 5:32 PM IST

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The New Rajasthan Tourism Ad Is The Coolest Govt. Ad You’ll See

Rajasthan has long remained one of the most popular tourist spot in India, and it was just a matter of time before the state came up with an innovative marketing strategy, especially with stiff competition from other states like Kerala and Gujarat.

But when Rajasthan’s new ads came up, it got the entire internet raving about it. The campaign also got a new tagline – Jaane Kya Dikh Jaye!

The marketing makeover campaign was headed by the advertising agency Ogilvy and Mather, who earlier came up award winning campaigns such as the Happydent ads that won awards in advertising awards all over the world.

The most amazing part of the campaign was the coining of terms like ‘Huansthan’ and ‘Mayasthan’, going with the tagline – Jaane Kya Dikh Jaye . The ad agency is also being applauded for introducing a brand new logo for Rajasthan tourism. The interesting logo contains two birds and camels. But when you zoom out and look at it from a distance, it resembles a typical Rajasthani man with the trademark Rajasthani moustache.

Here are some of the video! Enjoy!!

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Government Initiatives to promote Tourism in Rajasthan

Government of Rajasthan has vision of doubling (present 1.5 million to 3.0 million tourists) the footfall of International Tourists traffic by the year 2020. In the same period, the Government also aims to increasing the Domestic Tourist traffic from the present 33 million to 50 million tourists. Consequently, various initiatives have been taken by Rajasthan Government to improve state of tourism in Rajasthan, including:

Recent Activities undertaken by State Departments:

• In October, 2019, Tourism Department has signed an agreement with UNESCO for the Project Promoting Intangible Cultural Heritage and Developing Cultural Tourism in Jodhpur, Barmer, Jaisalmer and Bikaner districts in Rajasthan. Under this project 10 Cultural Spots will be developed.
• Tourism Department is advertising its activities at national & international levels through various media for effective marketing of the state tourism.
• A project for development of Ecological Park has been Sanction at a total cost of 15 crore in Laxmangarh (Sikar).
• A project of Light and Sound with an outlay of 890 lakh has been sanctioned to make the people acquainted with the life of Swami Vivekananda. This project is being developed at Ajit Museum, Fateh Vilas, Khetari (Jhunjhunu).
• To disseminate the knowledge of historical places to tourists, Sound and Light show would be developed at 9 historical places, namely, Sambhar Salt Complex, Jai Niwas Garden (Jaipur), Machkund (Dholpur), Sanwaliya Seth (Chittorgarh), Kumbhalgarh Fort (Rajsamand), Chittorgarh Fort, Meera Bai Smarak (Merta), Pratap Gaurav Kendra (Udaipur) and Gadisar Talab (Jaisalmer).
• A proposal for development of wildlife circuit project in the state with an estimated cost of 248.03 crore is under consideration with Ministry of Tourism, Government of India.
• For tourism development of the tribal areas tribal circuits project amounting to 61.35 crore has been sent to Ministry of Tourism, Government of India for consideration under Swadesh Darshan Scheme. The tribal circuit includes Udaipur, Pratapgarh, Banswara and Dungarpur districts.

Recent Awards:

• Lonely Planet Magazine India Award in category of “Lonely Planet Travel Award for Best Destination-Culture (Indian) for 2019″ at Mumbai on 7” May, 2019.
• Lonely Planet Magazine India Award in category of “Best Destination for Indulgence (Indian) for 2019” at Mumbai on 7 May, 2019.
• “Best Decorated award” in Travel and Tourism Fair-2019 (TTF-2019) organized at Hyderabad on 6 July, 2019
• “Best Marketing Campaign award” in FICCI Travel and Tourism Excellence -2019 organized at New Delhi on 23 August, 2019.
• “Best Destination Award” by the Pacific Area Travel Writers Association (PATWA) on 30 August, 2019 in New Delhi.
• “Best wedding Destination” in India was awarded to Rajasthan by Travel and Leisure India 2019.

Some Other Important Initiatives:

1. ppp in tourism sector:.

Rajasthan Government has identified various projects to be developed in public private participation mode in tourism sector.

• Water based activities like cruise and boating in Chambal and other water bodies.
• ATVs (All Terrain Vehicles) in sand dunes of Jaisalmer / Barmer / Bikaner
• Mountaineering and Trekking activities in Mount Abu/Jaipur
• Establishment of Golf Resorts and Convention centers.
• Night viewing of monuments at Jaipur, Udaipur, Jaisalmer, Bharatpur, Chittorgarh.
• Development of eco-tourism in various places in state.
• Development of tourism at Sambhar & Jaisamand lake

2. Promotion of Agri-tourism

• Read in Detail

3. Promotion of Eco-tourism in Rajasthan

The Government of Rajasthan notified Rajasthan’s Eco-tourism policy in 2010. This policy has been framed with a view to sensitize the public , government departments, NGOs and others about eco-tourism and for laying down the framework for its growth in the State in a sustainable manner. Sunda Mata temple in Jalore district, Bassi in Chittorgarh district, Kumbhalgarh in Rajsamand district, Hamirgarh and Menal, both in Bhilwara district have been developed as per guidelines of eco-tourism.

• Potential Eco-tourism Sites in Rajasthan

4. Government to Government partnerships 

• Rajasthan Government engagement with Singapore has led to a direct flight and a skill development centre for hospitality.

5. Holding fairs and festivals:

Department of Tourism, Rajasthan is engaged in organization of various fairs and festivals to promote tourism in state. Fairs organized in Rajasthan include:

• Nagaur Fair, Nagaur (Jan-Feb.)
• Kite Festival (held on 14th Jan of every year)
• Desert Festival, Jaisalmer (Jan-Feb.)
• Baneshwar Fair, Baneshwar (Jan-Feb.)
• Gangaur Festival, Jaipur (March-April)
• Mewar Festival, Udaipur (March-April)
• Elephant Festival, Jaipur (March-April)
• Urs Ajmer Sharif, Ajmer (According to Lunar Calendar)
• Summer Festival, Mt.Abu (June)
• Teej Festival, Jaipur (July-August)
• Kajli Teej, Bundi (July-August)
• Dussehra Festival, Kota (October)
• Marwar Festival, Jodhpur (October)
• Bundi Festival, Bundi (November)
• Pushkar Fair, Ajmer (November)
• Matsya Utsav, Alwar (November)
• Kumbhalgarh Festival, Rajasamand (December)
• Winter Festival, Mt. Aby (December)
• Camel Festival, Bikaner (January)

6. Policy incentives:

Rajasthan Government also provides various policy incentives for development of tourist infrastructure including hotels, convention centers, tourist places.

• Incentives available for establishment of Hotels in Rajasthan (Read more: here )
• Regional Connectivity Scheme to improve intra-state air connectivity. (Read Post: here )
• Development of a ‘Mega Desert Tourist Circuit’ comprising Bikaner, Jodhpur, Jaisalmer, Pali, Mount Abu and Sambhar.

7. Rajasthan Tourism 3.0

Rajasthan tourism 3.0  is a multiyear, multi-modal, multi narrative and multi-crore global campaign to galvanize tourism in the state. Rajasthan Tourism 1.0 lasted from Independence till the early 80s and was powered by Rajasthan’s landscape. Rajasthan Tourism 2.0 began in the 1980s with heritage hotels that married historical narrative with commercial hardware. But Rajasthan Tourism 3.0 ­ is government’s goal of 50 million foreign and domestic tourists ­ based on enhancement of Rajasthan’s current literature, music and folk festivals with new museums, exhibits and events, strong enough for tourists to plan itineraries around them.

8. Marketing Campaign:

Successive Rajasthan Governments have been constantly revamping the marketing campaigns to project state as preferred tourist destination. In 2019, the government has revert to the state’s old tourism slogan ‘ Padharo Mhare Desh ’. The state Tourism Department has also added ‘Rajasthan – The incredible state of India’ in the department logo, along with ‘Padharo Mhare Desh.’

9. Promotion of Religious Tourism:

• Rajasthan Government has decided to renovate 11 religious sites to promote religious tourism in state.

10. Rajasthan Tourism Policy

• In a bid to attract more tourists and ease the setting up of tourism-related projects, Rajasthan  revamped its tourism unit policy in 2015.
• Now in September 2020 , Rajasthan Cabinet has approved Rajasthan Tourism Policy 2020 to to reposition Rajasthan as a preferred tourism destination for both domestic as well as international tourists by offering tourists a high quality experience.

11. Development of Ajmer under  Pilgrimage Rejuvenation and Spirituality Augmentation Drive ( PRASAD ) & Heritage City Development and Augmentation Yojana ( HRIDAY ) Scheme

Rajasthan continues to face challenges that impede its growth as a tourist destination. The state needs to improve on the sanitation of its public spaces and the ease of travel around the state so as to add to its international appeal. The state should also consider providing more online payment and reservation services as more tourists are resorting to using the internet to plan and book their holidays in India.

Further Reading:

• Rajasthan Tourism Government initiatives ( PDF )
• Rajasthan tourism unit policy ( PDF )

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Indian States With Their Tourism Taglines

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India is one of the oldest civilizations in the world with a kaleidoscopic variety and rich cultural heritage. India comprises 28 States and 8 Union Territories.

They are Andhra Pradesh, Assam, Arunachal Pradesh, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttarakhand, Uttar Pradesh, and West Bengal. Union Territories are Andaman and Nicobar Islands, Chandigarh, Dadra and Nagar Haveli and Daman and Diu, National Capital Territory of Delhi, Jammu and Kashmir, Lakshadweep, Ladakh, and Puducherry.

As we know, just like Indian tourism has the tagline “Incredible India!” along with the slogan “Atithi Devo Bhava” , states have the freedom to pick their own taglines and slogans. So, let’s check out the ” Tourism Slogans of All Indian States and Its Union Territories” .

Here are the Indian States With Their Tourism Taglines:

Here are the Indian Union Territories With Their Tourism Taglines:

Check Out Tourism Taglines of Every Country In The World

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The New Rajasthan Tourism Ad Campaigns Are So Captivating That You'd Want To Plan A Trip Right Now

It's time to see Rajasthan like never before!

Jane kya dikh jaaye, the new rajasthan tourism campaign is unveiling new stories from this land of wonders and making us fall in love with it..

It's a land of a million secrets hidden amidst the vast expanse of Thar desert. The new campaign for Rajasthan tourism is exploring this culturally vibrant state with innumerable possibilities for an explorer at heart. 'Jaane Kya Dikh Jaaye' which literally means, 'You do not know what you may see' is the new tagline for the campaign which leaves every traveller with ample possibilities to discover this state that runs through the endless expanse of 342,239 sq. km.

Exploring the quirks, this ad campaign has rediscovered Rajasthan for all of us.

Moreover, internet has definitely loving the new logo for the campaign which a minimalistic masterpiece capturing the essence what Rajasthan stands for.

The stories of travellers in the campaign will take your heart away and leave you with an itch to explore the state of Rajasthan , your own way.

Here's the first in the series. Watch as the traditional signs of this rich culture appear from the nothingness of the sands. The quirky visuals and the captivating traditional tunes with a unique modern twist makes you stuck in the moment where the stunning visuals unfurl one by one.

1. Aryasthan: Watch how Arya explores the land with it's own quirks.

2. Meerasthan: Watch how Rajasthan becomes the wonder of a child's eyes.

3. Huansthan: Watch the grandeur of Kumbhalgarh Wall unveil before the eyes of a traveller.

4. Binoysthan: Kuldhara, a haunted village in Jaisalmer becomes a discovery of a lifetime for Binoy.

5. Janesthan: Watch how an uncharted trail leads Jane to Garadia Mahadev and leaves her wonderstruck.

This campaign has celebrated everyone's travel exploration, your own discoveries and inside stories as you discover this land of the Rajputana and it's mysteries.

Explore 15 best luxury hotels of Jaipur and spend a night at the stunning fairytale palaces of Rajasthan.

What's your story from Rajasthan? Share it with us .

Also read:   city mall kota ,  Banswara Rajasthan , Bhangarh fort haunted

Home » Slogans » Catchy Slogans » List of 101 Creative Tourism Catchy Slogans and Taglines

List of 101 Creative Tourism Catchy Slogans and Taglines

We have gathered a list of some of the catchiest tourism slogans and taglines that shine brightly within the industry. These remarkable slogans are followed by the Greatest Travel Agency Names of All-Time and a special post on How to Write a Catchy Slogan that Brings in More Customers .

A Destination for the New Millennium.

A different light.

A new point of view.

A signature of excellence.

A tradition of excellence.

A whole world on a single island.

A world within. A state apart.

Adventures In Living.

Awaken To A Different World.

Beautiful one day, perfect the next.

Beauty Amplified.

Best under the Australian sky.

Better prices. Exceptional people.

Beyond Words.

Big agency deals. Small agency feel.

Big Country.

Come to Life.

Creative Holidays. Create your kind of holiday.

Discover a different world…

Dream. Explore. Discover.

Dreams for all seasons.

Eat, drink, and be happy. Ride the rails!

Endless Discoveries.

Enjoy the freedom!

Enjoy the show.

Escape completely.

Eternally Yours.

Even better this year.

Every day is different.

Everything else is in the shade.

Exclusive holidays for the single traveler.

Experience the uncommon element.

Experience Variety.

Explore Minnesota.

Exploring the world in comfort.

Fields of Opportunities.

Forever West.

Georgia on my mind.

Get natural.

God’s own country.

Great Faces. Great Places.

Great journeys – fascinating places.

Happiness on Earth.

Honest To Goodness Indiana.

I (Heart) NY.

Inspiring destinations within your reach.

It’s a real pleasure.

It’s all here.

It’s Like A Whole Other Country

It’s more fun in the Philippines.

Journey at its luxurious best.

Journeys as great as the destinations.

Just a Smile Away.

Let us show you the world!

Let your soul and spirit fly.

Life Elevated.

Live Free & _________.

Live your myth in Greece.

Made in Tennessee.

Manly. Seven Miles from Sydney, a Thousand Miles from Care…

Mile after magnificent mile.

More than the usual.

Must be the sunshine.

New Mexico True.

Oceans of experience.

One aim, excellence.

Pick Your Passion.

Positively Transforming.

Rail trips to here, there and everywhere!

Relax… You’re with us! We make it simple.

Relaxed, friendly and informal.

State of Independence.

Still Revolutionary.

Sweet Home Alabama

Take me to the top.

The best way to see America!

The Grand Canyon State.

The Heartland of the Baltic.

The Island for All Seasons.

The Island of Memories…

The Land that Sings.

The Mediterranean as it once was.

The Natural State.

The value of experience.

There is no place like Kansas.

There’s no place like it.

There’s only one.

Too much fun for just one day.

Travel with a clear conscience.

Ultimate in Diversity.

Unbridled Spirit.

Unforgettable rail journeys.

Virginia is for lovers.

We live it. You’ll love it.

We Love Dreamers.

Where family fun begins.

You’ll love where we take you.

You’ve arrived.

Your world. Your way.

Greatest Travel Agency Names of All-Time Captivating Journeys Destination Vacation Trailfinders Vacations to Go Pack & Go See All of the Greatest Travel Agency Names of All-Time

Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers.

The below infographic takes a look at the tourism industry and top destinations promoting by social media. Today’s travelers predominantly connect by social media where resorts and major destinations can engage travelers to encourage travel.

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What is the tagline of Rajasthan Tourism?

A. Ek naya anubhav

B. Padharo mahare desh

C. Full of Surprises

D. God’s Own Country

Please scroll down to see the correct answer and solution guide.

Right Answer is: B

The correct answer is Option 2 i.e.  Padharo mahare desh

• “Padharo Mhare Desh is Rajasthan tourism’s traditional logo and connects with the state’s tradition and culture. 

The previous BJP government had replaced the grand old campaign slogan ‘Padharo Mhare Desh’ (Welcome to my land)and introduced ‘Jaane Kya Dikh Jaye’ as the new slogan for Rajasthan tourism in 2016.

The Congress government in Rajasthan has rolled back the previous BJP government’s order and replaced the tourism slogan 'Jane kya dikh Jaye' with the state’s old tourism slogan ‘Padharo Mhare Desh’. 

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