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News Corp Australia launches new travel brand

News Corp Australia is launching its new travel brand, Travel + Luxury.

The new platform, led by The Australian, will be available as a quarterly gloss magazine and content vertical on theaustralian.com.au. The large format magazine will be inserted in The Australian with the first edition being published on Friday, March 26.

“The Australian is delighted to launch Travel + Luxury, our latest high-quality magazine that will inspire readers who love travelling and dream of their next trip,” says The Australian editor-in-chief Christopher Dore.

“Under Kerrie McCallum's editorial guidance and category expertise, our renowned contributors and travel content will create the most premium travel product in the country.”

As part of the launch, Travel & Indulgence in The Weekend Australian will rebrand to Travel + Luxury Weekend. Travel sections in Delicious, Vogue Australia and Vogue Living will also carry the Travel + Luxury branding.

“I’m thrilled to be expanding our travel portfolio with the launch of Travel + Luxury,” says editorial director of premium food and travel Kerrie McCallum.

“The Australian and the News Prestige Network brands enable us to engage with a premium travel audience, helping them uncover unique experiences, make memories and celebrate life’s special moments.

“While the travel industry has faced unprecedented challenges in the past year, our desire to explore has only intensified. Travel for Australians is intrinsic to our culture and we’re gripped by wanderlust.”

The roll out of Travel + Luxury, which has Tourism Australia as its launch partner, is being supported by a marketing campaign which will run across print, radio, DOOH, digital and social channels, along with a sampler magazine that will be inserted in Delicious, Vogue Australia and Vogue Living in early March.

“Tourism Australia is delighted to be the launch partner of Travel + Luxury. While many destinations around the world offer luxury holidays, Australia’s offering is rare and compelling, and is very much reflective of our world-class natural beauty, our exceptional food and wine offering, and our people,” says Tourism Australia managing director Phillipa Harrison.

“Our natural environment and propensity for outdoor living has seen the development of a unique collection of ‘barefoot’ and adventure luxury experiences that appeal to those who travel to seek knowledge as well as a genuine connection with people and place.”

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Home » The Australian’s Travel + Luxury Moves To Bimonthly Publishing

The Australian’s Travel + Luxury Moves To Bimonthly Publishing

News Corp Australia has announced that The Australian ’s high-quality gloss magazine Travel + Luxury is increasing in frequency, moving from a quarterly to a bimonthly from January 2022.

The large-format magazine, launched in The Australian earlier this year, is designed for a curious and affluent audience in search of unique experiences, travel news, inspiration, products and adventure, and features an unparalleled line-up of leading travel writers, photographers and luxury experts.

Issue three of Travel + Luxury is available in The Australian today with a special feature paying tribute to the Travel Titans who have transformed luxury travel here and abroad. From tourism pioneers to eco-advocates, these innovators are the industry’s leading lights.

Travel + Luxury is supported by a mix of luxury and travel brands with a strong client roster that includes: Louis Vuitton, Rolex, Omega, Space, Poliform, Hermes, Tiffany & Co, Cartier, Scenic, Captain’s Choice, Jaguar Land Rover and Tourism Australia.

The Australian editor-in-chief, Christopher Dore, said: ” The Australian’s Travel+Luxury is creating world-class content that inspires our audiences who love travelling, and we look forward to taking our readers on even more incredible journeys, with extra issues next year.”

News Corp Australia’s editorial director of premium food and travel, Kerrie McCallum said:  “We’re moving from four to six issues because the market demand for a luxury magazine through the lens of travel is stronger than ever before.

“People are dreaming of the time that travel will be a reality again and are seeking inspiration and visual stimulation.

“The world is in flux, but one thing is certain: our desire to travel never dissipates. As the post-pandemic era gradually takes shape, it’s apparent that discerning travellers are seeking more meaningful experiences than ever before.

“Making the most of local sights, planning ambitious itineraries and a longing for immersion, seclusion and connection are among the leading trends.”

News Corp Australia’s managing director, food and travel, Fiona Nilssonm said: “The expansion of our travel portfolio is evidence of our confidence in this sector moving towards recovery as we head into 2022.

“It also underscores our unwavering commitment to and investment in the travel category.”

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News Corp Australia’s Travel + Luxury launches today

News Corp Australia’s Travel + Luxury has launched today with a magazine in The Australian.

The announcement:

News Corp Australia’s Travel + Luxury launches today with the first edition of the quarterly glossy published in The Australian as a 116-page magazine along with a new content vertical on theaustralian.com.au. Designed for a curious and affluent audience in search of unique experiences, inspiration, travel news, products and adventure, The Australian’s Travel + Luxury features an unparalleled line-up of contributors including leading travel writers, Susan Kurosawa, Katrina Israel, Penny Hunter, Jana Frawley and George Epaminondas. Editorial Director of Premium Food and Travel, Kerrie McCallum said Travel + Luxury is dedicated to, and predicated on, keeping our travel dreams alive. “As luxury travel enters a transformative decade, the focus is shifting to personalisation, authenticity and exclusivity. The notion of madly ticking off your bucket-list has given way to curious absorption, unique experiences and sustainable explorations both here and abroad. “Travel + Luxury will take readers on an incredible journey each season through the glossy magazine, along with our exciting new digital destination every day, inspiring travellers looking to explore Australia now and those who are dreaming about their next holiday. “We’re so pleased to launch Travel + Luxury in collaboration with Tourism Australia as our domestic tourism partner, supporting the emergence and rebound of local travel. In a special supplement in the middle of the magazine we spotlight homegrown gems, explore adventurous getaways from the Top End to Tasmania, and reveal designer Collette Dinnigan’s new bespoke experiences on the NSW south coast for a handful of guests.” Tourism Australia Managing Director Phillipa Harrison said: “Tourism Australia is delighted to be the launch partner of Travel + Luxury. There are always silver linings and for Australian travellers during 2020 and 2021, it is this: we have the opportunity to fall back in love with our own backyard, to look at Australia with new eyes and see how she has grown with sophisticated and unique experiences while so many of us have been racing off to far flung shores over the decades. We have the chance to see why she is so loved by international travellers.” The inaugural issue of Travel + Luxury showcases destinations both realistic and idealistic – from sumptuous lodges in New Zealand to a breathtaking villa in Italy; a blockbuster Impressionism exhibition in Melbourne to life-changing tours of Antarctica; as well as the captivating blend of old and new in Kyoto. The issue also looks at travel through the lens of design, food and wine, tech, beauty, style and culture. Along with launch partner Tourism Australia, Travel + Luxury is supported by a mix of luxury and travel brands including Omega, Rolex, Veuve Clicquot, Tiffany & Co, Hugo Boss, Bulgari, Kailis, Qantas, Crown Resorts, Scenic, Captain’s Choice, Viking, Regent Seven Seas Cruises, Oceania Cruises, Silversea, Cosh Living, Tourism Tropical North Queensland and Aurora Expeditions. Travel + Luxury launches with a multi-channel marketing campaign that will run across print, radio, DOOH, digital and social channels. As part of the launch, Travel & Indulgence in The Weekend Australian has rebranded to Travel + Luxury Weekend. Travel sections in delicious., Vogue Australia and Vogue Living will now carry the Travel + Luxury branding to create the ultimate network for prestige travel.

Source: News Corp Australia media release

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The Australian welcomes the launch of Travel + Luxury Weekend

Penny Hunter: “Our readers are discerning and focused on the premium end of travel”

The Australian’s Travel + Luxury has announced the addition of Travel + Luxury Weekend ,  a new standalone product, set for launch this Saturday in The Weekend Australian .

Travel + Luxury Weekend  will feature fresh content and a new-look design on high-quality paper with a trimmed and stapled finish to create a superior travel product for readers and advertisers.  

Travel + Luxury Weekend editor  Penny Hunter said: “Our readers are discerning and focused on the premium end of travel. Moving from a lift-out to our new standalone format will present our top-class journalism in a refreshed and modern style designed to inspire our readers to travel.  

“Long-form storytelling has always been our strength, and that will continue with a fresh array of fonts and colour palettes and generous use of beautiful photography on high-quality paper. 

“These will be interspersed with authoritative flight and hotel reviews, lists, deals, products and news, plus personality-driven stories. The new look will boost Travel + Luxury Weekend’s  appeal as a   publication; one that has a shelf life well beyond the weekend.”

Travel + Luxury Weekend’s  new format, along with its sister publication, the glossy bi-monthly  Travel + Luxury  magazine , delivers world-class travel content to create the number one source of luxury travel information and inspiration in this country. 

Editorial director of Premium Food, Health and Travel, Kerrie McCallum,  said the company’s News Travel Network had the largest audience of travel intenders in the country.

“Building out travel content for this highly engaged prestige audience with a standalone, refreshed version of Travel + Luxury  in  The Weekend Australian  is the logical next step in segmenting our travel audience and targeting true travel intenders, in companion with the glossy bi-monthly magazine. 

“These products are the pinnacle for premium and luxury travel in Australia, and it demonstrates how seriously we take the category and the potential of this valuable audience.”

Each issue of the new  Travel + Luxury Weekend  will include increased editorial content and new features. Hotel and flight reviews, in-depth destination stories, On the Radar discoveries and Perfect 10 lists remain. Fab Four has expanded to Take Five, and Destination Next will transport readers to the latest hip hotel or locale. In Residence returns, with more divine holiday homes, and the Deals and News snippets have expanded. 

New content includes a Globetrotter column quizzing frequent flyers about where they’ve been, where they’re going and what they take with them. Product pages will feature travel-related goods and Just Add… will suggest pre-trip reading, viewing, listening and gear to take along for the ride.

The launch issue of  Travel + Luxury Weekend has a theme of renewal throughout. From a historic train station that was gathering dust and is now a luxe hotel, to personal renewal at a wellness retreat on the Gold Coast, and NSW holiday homes that have been reborn from churches, slab huts and the like.

The issue showcases the latest trends in the travel sphere and looks at how nature-based tourism is a source of healing and solace. Associate editor travel Susan Kurosawa writes about the eternal allure of African safaris. 

Travel + Luxury  has a strong presence across all platforms – print, digital, video, mobile and social – and is enhanced by a popular weekly newsletter.

Indesign Media

Luxury Travel Media is part of

Indesign Media Asia Pacific,

publishers of premium design,

interiors and lifestyle platforms

Indesign , Habitus Living ,

Lookbox Living and

Architecture & Design .

Our head office is in Sydney, Australia.

CEO Raj Nandan [email protected]

Publisher Kavita Lala [email protected]

Editor Madelin Tomelty [email protected]

Brand & Partnerships Manager

Richard Bunting

[email protected]

[email protected]

Group Operations Manager Sheree Bryant [email protected]

Group Product Manager Radu Enache [email protected]

We are Luxury Travel Media

Luxurytravelmag.com.au shares a consistent flow of intelligent stories, news, reviews and itineraries for the digitally savvy to help create memorable travels. We take our readers on a visual journey, offering insights into high-end, responsible and regenerative travel as told through the lens of people, sustainability and design. Our website is supported by a digital ecosystem including newsletters and social media reach to an online community who are passionate about high end travel. Our readers are active and frequent travellers with the desire and motivation to book travel experiences that inspire them.

Luxury Travel Magazine, established in 2000, is Australia’s longest standing publication dedicated to the high-end travel sector. Luxury Travel Magazine is a three-times yearly celebration of Australian and international destinations and experiences on air, land and sea. With a group of highly experienced, award-winning editors, travel writers and photographers contributing to each issue, Luxury Travel Magazine delivers first-person stories about purposeful connection with people and places. We delve into the provenance, culture and stories behind luxury destinations – and how to discover them. Our editorial is focused on the most innovative and eco-friendly luxury five-star hotels and resorts, cruises, wellness retreats, off-grid wilderness experiences, tours, culinary offerings, air travel and luxury rail trips. Luxury Travel Magazine is a trusted guide that informs and inspires our readers to help them explore the world.

Luxury Travel Gold List Awards

Luxury Travel Media owns the Australian travel industry’s prestigious, long-running annual Gold List awards – celebrating the world’s best five-stars resorts and hotels, luxury rail journeys, ocean cruises and high-end tour operators across 12 categories, as voted by our readers. The Gold List award winners are published each year in the winter issue of Luxury Travel Magazine, and online.

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Any questions? Get in touch with us here .

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TRAVELLER //

Introduction

Traveller is Australia’s no.1 destination for authentic, credible and inspirational travel content. Delivering quality writing, sumptuous photography and independent, expert advice.

No other travel brand connects you directly with Australia’s most affluent and passionate travel consumers. Traveller is the essential resource for Australians who love to travel.

A NOTE FROM THE PUBLISHING DIRECTOR //

Trudi Jenkins, Content Director

Traveller has long been Australia’s most trusted travel brand, with a team of editors and writers unsurpassed in their knowledge and experience. Since becoming part of the metro masthead sites, Traveller ’s digital offering has experienced remarkable success with subscribers and our stories often lead the home pages. The print section continues to reach a highly engaged audience of affluent readers who value our inspiration features and independent advice. We have a cross-platform approach to all content that is amplified through our social media accounts and editorial newsletter.

The Numbers

Our audience is educated, curious and has the discretionary income to spend. They want to know more about the world around them and value travel as a way of enriching their lives and broadening their horizons.

• Monthly Readership (Print + Digital)

Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.

TRAVELLER PROFILE //

are A or B social grade

are the main grocery buyer

have a diploma or degree

have a mortgage / are a home owner

believe quality is more important than price

Traveller is for discerning Australians who love travelling and aspire to do it more and do it better. They are educated, curious and have the discretionary income to spend on travel. 

Average HH Income:

Average Age:

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Issue Date: Sunday, 26th May 2024

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Nielsen data reveals australia’s top travel trends and the brands spending big to attract aussie tourists, 4 minute read | april 2024.

• Industry’s biggest ad spenders revealed as travel marketing budgets jump 8% quarter-on-quarter
• Top local and overseas destinations revealed
• Most popular Aussie travel websites
• The winners and losers of the frequent flyer war

Sydney – April 30 , 2024 – As many Australians return from a much-needed retreat over the recent school holiday break, millions are already planning their next getaway, embracing travel rewards schemes, while being wooed by travel brands spending millions to get their business.

Nielsen Consumer & Media View (CMV) data shows that 76% of Aussies plan on travelling domestically in the next 12 months, while more than half (52%) have their eye on an overseas destination.

Top domestic destinations

Younger Aussies (25 to 39) are the most likely to be bitten by the domestic travel bug, with 78% planning to holiday locally in the next 12 months. Sydney narrowly beats Melbourne as the preferred place to visit, followed by The Gold Coast, Regional NSW, then Brisbane.

Top overseas destinations

The even younger 18 to 24 age group are the most likely to travel overseas, with 58% planning to travel abroad in the coming year. The UK tops the list of desired OS destinations, followed by New Zealand, Japan, The USA and Indonesia.

While most Aussies are looking for a beach getaway when it comes to staying close to home, they prefer a trip involving plenty of sightseeing, followed by some rest and relaxation, once they leave the country.

Top travel websites

Data from Nielsen Digital Content Ratings (DCR) saw Qantas claim top spot when it comes to travel websites, followed by Trip Advisor with 5.82 million and 5.02 million users respectively in Q1 of this year. Booking Holdings Network was the third-largest platform in terms of users with 2.5 million.

Average user engagement time on most travel platforms was also consistent from Q4 2023 to Q1 2024, although Royal Caribbean Cruises and  Anytrip.com.au  led the pack. On average, Royal Caribbean users spent roughly 29 minutes interacting with the platform, while Anytrip users spent almost 27 minutes on the platform.

Top frequent flyer programs

The number of Australians who are members of a frequent flyer program also increased, with 57% of all Australian consumers now part of some sort of travel rewards scheme. Qantas remains the market leader with a 45% share of the market, followed by Virgin (31%), and other smaller players making up the remaining 24%.

Top travel advertisers

In addition, Nielsen Ad Intel data also shows that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8% from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. 

Nielsen Ad Intel’s Australia Commercial Lead, Rose Lopreiato, said: “Australians’ love of travel continues to defy cost of living pressures, as shown by an 8% jump in travel ad spend this quarter. You can’t get a stronger indicator than that when it comes to how marketers and advertisers are spending in order to maximise ROI, forge lasting connections with brands and consumers, and do so in the most economical way possible. From competitive ad spend analysis, to knowing what your competitors are saying in market and the deals and offers you’re up against, Ad Intel helps you understand which ads are driving your competitors spend and where”.

Glenn Channel, Nielsen’s Pacific Head of Advanced Analytics added: “More than ever, brands need data that gives them the edge on their competition. That means going above standard demographic information, and understanding consumers, in this case travellers, as unique groups, who are motivated by more than just the urge to get away. Nielsen CMV enables brands to see consumers through an advanced audience lens, delivering a more holistic picture of behaviours and preferences with surprising linkages and purchase triggers that other consumer insight providers can’t match.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

Media Contact

Dan Chapman Assoc. Director, Communications, Nielsen APAC [email protected] +61 404 088 462

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LATTE (Luxury Australian Travel Trade E-News) and LATTE Cruise are published by Signature Media and fill the void of high-quality information for the travel and cruise industries on luxury travel and tourism.

LATTE is a B2B e-newsletter delivered to our reader’s inboxes each Tuesday (cruise-specific) and Friday. In between sends our readers can get the latest luxury travel trade news online and on our social channels.

Each issue of LATTE and LATTE Cruise includes the latest luxury travel trade news, insight, interviews, scoops and more, as well as regular industry profiles from leaders in their fields.

LATTE is delivered via email to more than 7,800 travel and cruise advisors, tour operators and brokers around Australia and New Zealand.

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Our vision is a world where every journey is an incredible one. Our mission is to connect people to incredible experiences through our outstanding and inspirational content.

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Inside the first-class lounge at the world’s best airport

BUSINESS-CLASS REVIEW

‘Get to the airport early for this lounge experience’

BUSINESS LOUNGE REVIEW

‘Where’s the champagne?’

BUSINESS CLASS REVIEW

‘Clinical ambience of a dental surgery’

With this airport recently knocking Singapore Changi Airport off the No. 1 ranking, you’d expect big things from Qatar’s premium venue | VIDEO

The next best thing to Kyoto

This ‘Goldilocks’ city on the Sea of Japan coast isn’t too big or too small – it’s just right.

How to visit Athens and avoid the Acropolis crowds

The crumbling relics of the Greek capital are ancient history. Give them a miss and discover an exciting new side to the city.

LOCAL HEROES

The 10 best homegrown holiday spots

Our appetites for Australian breaks have fuelled a boom in regional tourism that’s showing no signs of abating. For exhilarating local escapes, consider this discerning edit.

Vietnam War: ‘We don’t want to talk about it’

Almost 50 years after it ended, the conflict continues to spur a range of emotions among locals and visitors to the country.

This Maldives resort won’t break the bank

The new luxury property has stunning overwater bungalows but is good value compared to its competitors.

TIMING IS EVERYTHING

How to get the best deal on overseas flights

Experts share five tips on scoring the most cost-effective air tickets for your next holiday.

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The travel secrets of celebrity chef Poh Ling Yeow

There are good reasons why the MasterChef Australia judge doesn’t like to follow restaurant recommendations and prefers apartments to hotels.

10 European hotels with a sea view

From Croatia to Portugal, we have rounded up the best coastal resorts so you can fall asleep to the sound of waves.

How to cruise the canals of Champagne in style

Known for its opulent trains, Belmond also has a luxurious barge available for private charter in France.

Top 5 spiritual festivals in Bali

Cultural and religious celebrations are central to life on the Indonesian island and here is when you can see them.

Confessions of a tour guide

We talk to six travel veterans about what not to do, where to go in the world and their scariest moments.

Is this New York’s hottest new neighbourhood?

Long one of New York’s toniest residential neighbourhoods, Tribeca is gaining a reputation among travellers with an eye for art, food and stellar lodgings like the Warren Street Hotel.

Dubai’s new hotel with Michelin-starred dining

The Dorchester Collection’s first venture in the Middle East positions it as the spot where locals and visitors will go to dine.

The part of Canada unlike any other

Famously lacking in the country’s dramatic mountain scenery, Saskatchewan has 100,000 lakes, wild animals and unique ranch stays.

The best skincare advice for flying long-haul

The third-generation CEO of beauty company Ella Bache has some top tips for long-distance travellers.

After undergoing a $56m renovation in 2020, this business class facility in Changi is bigger, brighter and better.

There’s more to Nashville than boot scootin’ and country music

The Tennessee capital has hosted some of the biggest names in the industry but this is not a one-note town.

Want to see a wild tiger? You have to earn your stripes

India’s Ranthambore National Park is home to more than 70 Bengal big cats. To spot one you’ll need patience and a lot of luck.

First look: Janu is Tokyo’s buzziest new hotel

When Aman Resorts announced it was launching a new brand, the travel world waited with bated breath. The Australian was granted the first look at Janu Tokyo, the playful sibling with a focus on dining, socialising and wellness.

The $150k holiday: why the bucket list is now the to-do list

Demand for adventure travel is booming, but you’ll need deep pockets if you want to jump on the bandwagon.

Where to eat and drink like a local in Lecce

The city is known as Florence of the south due to its stunning architecture and delicious food.

The best kept secret in Verona

It may be known as the setting for Romeo and Juliet, but this Italian town has a hidden treasure trove of art.

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‘Some of the best sandy beaches in Italy’

This pretty Puglian town is filled with whitewashed houses, winding alleys and mouth-watering seafood.

Stanley Tucci’s foodie guide to Florence

Follow in the footsteps of the actor whose television series put local restaurants on the map.

The Italian lake that’s better than Como

Locals dub it Cinderella because it is superior to its rivals and often overlooked by tourists.

The best phone hack for overseas travellers

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In the first of a new series, we rate the layout, location, hospitality and charging options of top airline lounges.

Catch up on the latest issue of

Travel + Luxury

Editor, Travel + Luxury

Penny Hunter is editor of The Weekend Australian’s Travel + Luxury. Her extensive career in newspapers includes several years on The Scotsman in Edinburgh, The South China Morning Post in Hong Kong and The Daily Telegraph in Sydney. She joined The Australian in 2010 and was appointed travel editor in 2019.

Penny Hunter

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