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Taylor Swift Announces 2023 U.S. Tour Dates

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Update 8/3/23:

For more information on Verified Fan for Taylor Swift | The Eras Tour 2024 U.S. and Canadian dates head to: Taylor Swift | The Eras Tour 2024 FAQs: LINK

Update 6/2/23:

For more information on Verified Fan for Taylor Swift | The Eras Tour dates in Mexico, head to: Taylor Swift | The Eras Tour FAQs (Spanish):  LINK Taylor Swift | The Eras Tour FAQs (English):  LINK

Update 11/16/22:

Taylor Swift Eras Tour Capital One Cardholder Presale Wednesday, November 16  | 2 p.m. local venue time

To best access the Taylor Swift Eras Tour Capital One Cardholder Presale ticket queues, fans should log into their Ticketmaster account and click on the link for your preferred dates below. 

Please keep in mind:

  • Capital One Cardholder Presales are scheduled for Nov. 16 at 2 p.m. local venue time. 
  • Queues will now open 15 minutes prior to the onsale time.
  • To gain entry into the presale, enter the first 6 digits of your Capital One credit or debit card. Having an eligible Capital One credit or debit card does not guarantee tickets.
  • At checkout, remember to use an eligible Capital One credit or debit card to pay for your Taylor Swift Eras Tour tickets (excludes Capital One private label retail cards). All other credit card types will not be allowed.
  • Supplies are limited and the presale ends on Nov. 18, 2022 at 10 p.m. local venue time, or until tickets are sold out.

_______________________________________________________________________

Important information for buying tickets during the TaylorSwiftTix Presale powered by Verified Fan:

Our goal is to maximize the number of fans who have an opportunity to shop.

The link in your text will direct you to the show you were selected for — either a show that was available during registration or a show that was announced after registration closed.

If you were selected for a show available during registration, your code will enable you to shop  that  show  or any show in the same city  that was announced after registration closed. (You will not be able to shop a different show that was available during registration).

If you were selected for a show announced after registration closed — i.e., the link in your text directs you to one of those shows — your code is good for that show. We recommend you use the code for that show as it will have the greatest availability for you. If you choose, you can use your code instead for the show you prioritized first during registration; however, we expect demand for that show to be higher and your wait to be longer.

Remember, each code only allows you to purchase 6 tickets.

Update 11/11/2022:

New Shows Added

Due to unprecedented demand for tickets to Taylor Swift | The Eras Tour, presented by Capital One, after announcing 8 new shows last week, Taylor has added 17 additional shows in the US.

  • Friday, March 17, 2023 – Glendale, AZ – State Farm Stadium
  • Friday, March 24, 2023 – Las Vegas, NV – Allegiant Stadium
  • Friday, March 31, 2023 – Arlington, TX – AT&T Stadium
  • Thursday, April 13, 2023 – Tampa, FL – Raymond James Stadium
  • Friday, April 21, 2023 – Houston, TX – NRG Stadium
  • Sunday, April 23, 2023 – Houston, TX – NRG Stadium
  • Sunday, April 30, 2023 – Atlanta, GA – Mercedes-Benz Stadium
  • Sunday, May 7, 2023 – Nashville, TN – Nissan Stadium
  • Sunday, June 4, 2023 – Chicago, IL – Soldier Field
  • Friday, June 9, 2023 – Detroit, MI – Ford Field
  • Friday, June 16, 2023 – Pittsburgh, PA – Acrisure Stadium
  • Friday, June 23, 2023 – Minneapolis, MN – U.S. Bank Stadium
  • Friday, June 30, 2023 – Cincinnati, OH – Paycor Stadium
  • Friday, July 7, 2023 – Kansas City, KS – GEHA Field at Arrowhead Stadium
  • Friday, July 14, 2023 – Denver, CO – Empower Field at Mile High
  • Tuesday, August 8, 2023 – Los Angeles, CA – Sofi Stadium
  • Wednesday, August 9, 2023 – Los Angeles, CA – Sofi Stadium

Registration is closed for TaylorSwiftTix Presale powered by Verified Fan. Fans who previously registered do not need to re-register for the added shows.

Anyone invited to participate in the presale will have access to purchase the added event(s) within their selected market.

Update 11/4/22:

Due to overwhelming demand, additional dates have been added to Taylor Swift | The Eras Tour, presented by Capital One!

The registration period for Taylor Swift Presale powered by Ticketmaster Verified Fan has closed.

  • Friday, April 14th 2023 – Tampa, FL – Raymond James Stadium
  • Friday, May 5th 2023 – Nashville, TN – Nissan Stadium
  • Sunday, May 14th 2023 – Philadelphia, PA – Lincoln Financial Field
  • Sunday, May 21st 2023 – Foxborough, MA – Gillette Stadium
  • Sunday, May 28th 2023 – East Rutherford, NJ – MetLife Stadium
  • Sunday, July 23rd 2023 – Seattle, WA – Lumen Field
  • Friday, July 28th 2023 – Santa Clara, CA – Levi’s® Stadium
  • Thursday, August 3rd 2023 – Los Angeles, CA – SoFi Stadium

The TaylorSwiftTix Presale begins on Tuesday, November 15 @ 10AM local venue time. There is a six (6) ticket limit per event.

__________________________________________________________________________

Taylor Swift just announced the U.S. leg of Taylor Swift | The Eras Tour, p resented by Capital One, and she wants to make sure her fans have the best chance to get tickets .

Demand is expected to be extremely high for Taylor Swift | The Eras Tour, presented by Capital One , so registering for the TaylorSwiftTix Presale powered by Verified Fan is your best chance to get tickets to see Taylor Swift live. While the TaylorSwiftTix Presale powered by Verified Fan doesn’t guarantee that everyone who registers will get a ticket, it does help ensure only fans are invited to purchase tickets.

Previous Lover Fest Verified Fan purchasers will receive preferred access to participate in the TaylorSwiftTix P resale. Please make sure that you register with the same Ticketmaster Account as your Lover Fest purchase.

Read on for information about how to register for your chance to buy tickets to Taylor Swift | The Eras Tour, p resented by Capital One.

Key Dates to Know

  • TaylorSwiftTix Presale powered by Verified Fan Registration is open now until Wednesday, November 9 at 11:59PM ET .
  • TaylorSwiftTix Presale powered by Verified Fan Invitations will be sent on the evening of Monday, November 14 .
  • TaylorSwiftTix Presale powered by Verified Fan takes place on  Tuesday, November 15 at 10AM local venue time .
  • General Public On-sale begins on Friday, November 18 at 10AM local venue time .

How many shows can I register for?

You may register for up to three (3) shows. When doing so, please be sure to rank your show preferences in order from highest to lowest. Please note: Registering for multiple shows does not guarantee that you will be selected for all shows you’ve ranked. If demand for tickets from verified fans exceeds supply for a given show, invitations may be subject to availability.

How many tickets can I purchase?

Fans may purchase a maximum of six (6) tickets per show using their unique access code. If you are selected for multiple shows, you will receive one (1) code for each show.

Can I change or update the shows I register for?

Yes, you can update your show preferences any time before registration ends. To do so, return to the TaylorSwiftTix Presale powered by Verified Fan registration link and click “edit entry”. Only your last selections will be considered once registration closes.

Can I register more than once to increase my invitation status?

No, only one registration is permitted per person.

When submitting my registration I received a 6-digit authentication code from Ticketmaster. Can I use this code to purchase tickets during the TaylorSwiftTix Presale powered by Verified Fan?

No, if selected for the TaylorSwiftTix Presale powered by Verified Fan you will receive a new, unique, alphanumeric access code the night prior to your show(s) going on sale. The previous 6-digit authentication code you received when registering was sent to verify your mobile phone number. It cannot be used to purchase tickets.

Can I register for the TaylorSwiftTix Presale powered by Verified Fan outside of the U.S.?

Yes, however you must use a U.S. or Canadian phone number. Please note that VOIP numbers are not supported.

When does registration close for the TaylorSwiftTix Presale powered by Verified Fan?

Registration closes on Wednesday, November 9 at 11:59PM ET .

When does the TaylorSwiftTix Presale powered by Verified Fan begin?

The TaylorSwiftTix Presale powered by Verified Fan will begin on Tuesday, November 15 at 10AM local venue time.

Does registering mean I get a TaylorSwiftTix Presale powered by Verified Fan access code?

Access codes are never guaranteed, and due to anticipated demand, fans will be selected at random to receive an invitation to shop for tickets during the TaylorSwiftTix Presale powered by Verified Fan.

I received a confirmation email, what does that mean?

This email is to confirm your details and that we successfully received your registration. It doesn’t, however, guarantee you’ll receive an invitation to purchase tickets. On Monday, November 14, you’ll receive an email with additional information about your invitation status.

Does getting an access code mean I will get tickets?

No. Only fans who have been verified and invited to shop by receiving an access code will have the opportunity to purchase tickets during the TaylorSwiftTix Presale powered by Verified Fan.

Receiving an access code means that you’ll have the opportunity to shop for tickets. However, the ability to purchase tickets is determined by supply and demand, and is not guaranteed. Tickets are available on a first come, first serve basis.

If selected, fans will also receive a text message to the phone number provided during registration. This text will include a unique access code and a link to shop. Keep an eye out for this text and be careful not to accidentally delete it.

The Waiting Room will open 30 minutes before the sale begins. You may only join the Waiting Room using the same Ticketmaster Account that you registered with.

When the sale begins, fans in the Waiting Room will be assigned a spot in line. When it is your turn to shop, you must enter your access code exactly as it appears in your text to access tickets.

Can I share my access code with my friends or family?

No. To purchase tickets with your unique code during the TaylorSwiftTix Presale powered by Verified Fan, you must be logged in to the Ticketmaster Account you registered with. Your access code is unique to your account and for this reason, fans will not be able to share their codes with friends or family.

What device should I use to purchase tickets?

All ticket purchases must be made online. Please be prepared to shop for tickets using your computer, mobile web, or Ticketmaster app. Tickets will not be available by phone call.

Can I sign into the same Ticketmaster Account on multiple devices to shop?

No, when you sign into the same account on multiple devices it may result in errors and/or limit you from shopping during the TaylorSwiftTix Presale powered by Verified Fan. Before the sale begins, please double check you are only signed into the Ticketmaster Account you registered with on one device.

How many tabs can I have open at once?

One tab per show.

You may only use multiple tabs on the same device when shopping for more than one show (if you received an invitation to multiple shows). As a reminder:

  • If you’d like to shop for tickets to multiple shows, you will need to join the Waiting Room for each one.
  • Please only join the Waiting Room once and only use one tab per show to reduce any delays.
  • Once you join the Waiting Room, do not close your page.

I got an email telling me that I’m on the Waitlist, what does that mean?

Due to extremely high demand, not all fans who register may be invited to purchase tickets during the TaylorSwiftTix Presale powered by Verified Fan. Should additional tickets become available, a select number of registered fans may be randomly selected to move off the waitlist. If this happens, you will be notified via text message.

Will there be a way to purchase tickets other than the TaylorSwiftTix Presale powered by Verified Fan?

Yes. The General Public On-Sale will be Friday, November 18 at 10AM local venue time.

Why do I see tickets available to purchase on another site before the TaylorSwiftTix Presale powered by Verified Fan has even happened?

Many unofficial sellers will list tickets before they even go on sale. This practice is called speculative listing and fans should not trust resellers claiming to have tickets. Those speculative listings are not real tickets in hand. Beware of these sellers. Learn more about speculative tickets here .

Will there be VIP packages available for the tour?

A limited number of VIP Packages + Tickets may be available at time of purchase. Check your event page for any VIP details.

What are the health check requirements?

In the best interest of fans and staff, the event organizers are monitoring local COVID-19 trends and will meet or exceed protocols mandated by local governments and local venues. By purchasing tickets to this event, you agree to abide by the health and safety measures in effect at the time of the event, which may include, but not be limited to, wearing masks, providing proof of vaccination & booster status and/or providing proof of negative COVID-19 test. Check back often for updates to your event venue website as guidelines are subject to change.

Where can I find more information on the U.S. leg of Taylor Swift | The Eras Tour?

For more information, visit here .

TAYLOR SWIFT | THE ERAS TOUR U.S. TOUR DATES

* = These venues are not ticketed by Ticketmaster – for more information, please visit the respective venue’s website.

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Press release

Taylor Swift | The Eras Tour Onsale Explained

ticketmaster statement logo

W e strive to make ticket buying as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for Taylor Swift | The Eras Tour. First, we want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets. Next, we feel we owe it to everyone to share some information to help explain what happened:

We Knew a Record Number Of Fans Wanted Tickets to Taylor’s Tour

  • By requiring registrations, Verified Fan is designed to help manage high demand shows – identifying real humans and weeding out bots. Keeping bots out of queues and avoiding overcrowding helps to make wait times shorter and onsales smoother. 
  • Based on fan interest at registration we knew this would be big. Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history. 
  • Historically, around 40% of invited fans actually show up and buy tickets, and most purchase an average of 3 tickets. Around 1.5 million people were sent codes to join the onsale for all 52 show dates, including the 47 sold by Ticketmaster. 
  • The remaining 2 million Verified Fans were placed on a waiting list on the small chance that tickets might still be available after those who received codes had shopped. 

The Demand for Tickets to Taylor’s Tour Broke Records – & Parts Of Our Website

  • Historically, we’ve been able to manage huge volume coming into the site to shop for tickets, so those with Verified Fan codes have a smooth shopping process. However, this time the staggering number of bot attacks as well as fans who didn’t have codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests – 4x our previous peak.
  • We handle onsales for countless top tours, some of the biggest sporting events, and more.  Never before has a Verified Fan onsale sparked so much attention – or traffic. This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform. Here’s a look at how that traffic compared to every other day on our site this year:

Taylor swift the eras tour average traffic map

  • It usually takes us about an hour to sell through a stadium show, but we slowed down some sales and pushed back others to stabilize the systems. The trade off was longer wait times in queue for some fans. 
  • Overall, we estimate about 15% of interactions across the site experienced issues, and that’s 15% too many, including passcode validation errors that caused fans to lose tickets they had carted.

Despite the Disruptions a New Sales Records Was Set

  • Over 2 million tickets were sold on Ticketmaster for Taylor Swift | The Eras Tour on Nov. 15 – the most tickets ever sold for an artist in a single day.
  • All 2 million tickets for the Verified Fan onsale were sold to Verified Fans. Only ticket buyers who were verified were permitted to enter a queue. Verification is tied to a user’s account and validated at login, which is why users only had to login to enter the queue. For additional security, ticket buyers also had to enter their unique code to complete their purchase. No one who wasn’t verified was allowed to enter the queue, but the huge traffic hitting the site overall meant we had to slow down queues to keep them stable.
  • 2.4 million tickets have been sold for the tour overall across onsales for Verified Fans and Capital One cardholders, on both Ticketmaster and SeatGeek.
  • Less than 5% of the tickets for the tour have been sold or posted for resale on the secondary market. Onsales that don’t use Verified Fan typically see 20-30% of inventory end up on secondary markets. 

The biggest venues and artists turn to us because we have the leading ticketing technology in the world – that doesn’t mean it’s perfect, and clearly for Taylor Swift | The Eras Tour onsale it wasn’t. But we’re always working to improve the ticket buying experience. Especially for high demand onsales, which continue to test new limits. 

We’re working to shore up our tech for the new bar that has been set by demand for the Taylor Swift | The Eras Tour. Once we get through that, if there are any next steps, updates will be shared accordingly.

Even when a high demand onsale goes flawlessly from a tech perspective, many fans are left empty handed. For example: based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)…that’s a stadium show every single night for the next 2.5 years. While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on.

Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 500 million tickets per year across 30+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).

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Ticketmaster / 5 July 2023

Everything you need to know ahead of Taylor Swift | The Eras Tour tickets going on sale

All the key information you might need for Taylor Swift | The Eras Tour tickets

Due to overwhelming demand, additional dates have been added to the Taylor Swift | The Eras Tour!

NEW UK DATES :

Sunday 9 June – Edinburgh, BT Murrayfield Stadium Thursday 13 June – Liverpool, Anfield Stadium Sunday 23 June – London, Wembley Stadium

ALL UK   TOUR DATES :

Friday 7 June – Edinburgh, BT Murrayfield Stadium Saturday 8 June – Edinburgh, BT Murrayfield Stadium Sunday 9 June – Edinburgh, BT Murrayfield Stadium Thursday 13 June – Liverpool, Anfield Stadium Friday 14 June – Liverpool, Anfield Stadium Saturday 15 June – Liverpool, Anfield Stadium Tuesday 18 June – Cardiff, Principality Stadium Friday 21 June – London, Wembley Stadium Saturday 22 June – London, Wembley Stadium Sunday 23 June – London, Wembley Stadium Thursday 15 August – London, Wembley Stadium Friday 16 August – London, Wembley Stadium Saturday 17 August  – London, Wembley Stadium

The registration period for Taylor Swift | The Eras Tour in the UK is now closed. 

All registrants will receive an email on Wednesday 5 July with further information. The registration period for Taylor Swift | The Eras Tour in the UK is now closed. 

Stay Informed

Have questions? We’ve got answers.  Visit our FAQ to learn more.

The time has finally come for you to experience Taylor Swift | The Eras Tour as tickets will soon go on sale for UK fans. But first there are some important things you should know ahead of time to make sure the process is as smooth as possible, and to give you the best chance of getting your hands on those all-important tickets.

Firstly, you must register to get access to all ticket sales for Taylor Swift | The Eras Tour

Ticket Sale Registration is being used to filter out buyers looking to resell tickets and prioritise genuine fans like you, ensuring that tickets go directly into the hands of those who truly want to attend the show.

It’s also important to note that Ticket Sale Registration does not guarantee access to the sale, or to tickets. We expect there will be more demand than there are tickets available, meaning only a limited number of fans will gain access to the sale. The system will then work on a first-come, first-served basis. If you are not initially selected, don’t worry! Fans not selected at first will be placed on a waitlist and may receive an invitation to join the sale if further tickets become available. 

On 5 July, you will be contacted by the promoter, AEG Presents, confirming next steps.

LABEL PRE-SALE

The label pre-sale is ONLY open to fans who participated in the UK store Midnights pre-order offer between Monday 29 August 2022 and Thursday 27 October 2022. If you participated in the UK store Midnights pre-order offer you will be officially communicated with via the email supplied at checkout originally.  

How do I register for Taylor Swift | The Eras Tour tickets in the UK?

Registration is now closed.

When and where are the event dates?

Taylor Swift | The Eras Tour will be coming to the following venues in summer 2024:

Do I have more of an opportunity to get a ticket the earlier I register?

No, registering early during the registration window will not give you any advantage, as long as you make sure you register before the registration window closes. Please note, registration does not guarantee access to the sale, or to tickets. We expect there will be more demand than there are tickets available. A limited number of fans will get access to the sale, and others will be put on the waitlist. Tickets will be sold on a first come, first served basis while currently available inventory lasts.

When do tickets go on sale?

Tickets will be on sale at the following times and dates: Monday 17 July 2023

London | Wembley Stadium | Friday, 21 June 2024

Edinburgh | Murrayfield Stadium | Friday, 7 June 2024

London | Wembley Stadium | Thursday, 15 August 2024

Edinburgh | Murrayfield Stadium | Saturday, 8 June 2024

Edinburgh | BT Murrayfield Stadium | Sunday, 9 June 2024

Tuesday 18 July 2023

London | Wembley Stadium | Saturday, 22 June 2024

Liverpool | Anfield Stadium | Thursday, 13 June 2024

London | Wembley Stadium | Friday, 16 August 2024

Liverpool | Anfield Stadium | Friday, 14 June 2024

Liverpool | Anfield Stadium | Saturday, 15 June 2024

Wednesday 19 July 2023

London | Wembley Stadium | Sunday, 23 June 2024

London | Wembley Stadium | Saturday, 17 August 2024

Cardiff | Principality Stadium | Tuesday, 18 June 2024

How do I purchase tickets in the sale?

Tickets will be available to purchase via the Ticketmaster website, and randomly selected access code holders will have the opportunity to purchase tickets starting at approximately the times and dates listed above.

It’s a simple, standard purchase process and the steps below will help you navigate your search and purchase. We expect there will be more demand than there are tickets available. Please note, receiving a purchase link and code does not guarantee you tickets. Ticket availability is limited. Tickets will be sold on a first-come, first-served basis while currently-available inventory lasts.

You’ll receive an email from the promoter, AEG Presents, on Wednesday 5 July confirming next steps. If you are randomly selected to receive a purchase link on Friday 14 July, the ticket sales will begin per the schedule above and will continue while currently available inventory lasts.

1.) Sign in to your Ticketmaster account associated with this e-mail address.  Please note that only Ticketmaster accounts associated with e-mails that have been assigned codes will be allowed access to the sale.  

2.) When tickets go on sale:

  • Click the above link(s) to the event page(s) for the show(s) you’re eligible to access.
  • Log in to your account using the account credentials associated with this e-mail address.
  • Waiting rooms will open 30 minutes before sales commence. 
  • Enter your unique access code. Should you receive an error, double-check you entered the access code exactly as it appears in this email. 
  • For the best chance to secure tickets, take a moment to select the ticket types and quantity that are right for you before you initiate a search.
  • Do not refresh the page during this time.
  • When completing your ticket purchase, stay within one browser window. Opening multiple windows or tabs to purchase tickets may result in errors.
  • You may not purchase more than four (4) tickets. 
  • For a faster checkout, make sure your billing address and credit card information is up to date prior to the sale.

When should I expect my access code?

If you are selected to receive an access code, you will receive an email on Friday 14th July. This email will include timing details and a link to where the on-sale will occur, and your unique, non-transferrable access code.

Can I transfer my access code to someone else?

No, codes are non-transferable and should not be shared. Codes are also only valid to purchase up to the advised ticket limit, subject to availability.

I have access requirements; how do I register for tickets?

  • Liverpool: For accessible tickets, you do not need to complete the registration. Please contact the venue’s disability team on 0152 264 2500, from 16.00 on Wednesday 12 July, selecting option 1 to purchase tickets. Please visit this page for more information: https://faq.liverpoolfc.com/portal/en/kb/articles/contact-us-accessible-contact-options
  • Cardiff: For the opportunity to purchase accessible tickets for Cardiff, you will need to register as outlined here by Thursday 22 June at 23:59 BST: https://www.ticketmaster.co.uk/taylor-swift-the-eras-tour If you are selected to receive a purchase link and code, accessible tickets will be available to purchase via the Accessible symbol on the main event page on Ticketmaster, subject to availability. In order to purchase Accessible tickets, you will also need to be registered with Ticketmaster’s accessible database. You can do that in advance here: https://help.ticketmaster.co.uk/hc/en-us/requests/new?ticket_form_id=360000361214 . There will be wheelchair accessible tickets, limited mobility tickets, sight impaired tickets, and hearing impaired tickets available. Wheelchair accessible and sight impaired tickets are available in a 1:1 ratio only, as they are issued with a complimentary companion. Should you have a medical requirement for a 2:1 attendant, it will be necessary to make two purchases and contact Ticketmaster to refund the second purchased ticket. Additional attendants cannot be added after the fact. Limited mobility and hearing impaired tickets may be purchased in any quantity up to the event ticket limit. Those limited mobility ticket purchasers who have a medical requirement for a carer may apply for a refund of their attendant ticket price, subject to availability. (Limits apply.)
  • Edinburgh: For the opportunity to purchase accessible tickets for Edinburgh, you will need to register as outlined here by Thursday 22 June at 23:59pm BST: https://www.ticketmaster.co.uk/taylor-swift-the-eras-tour If you are selected to receive a purchase link and code, accessible tickets will be available to purchase via the Accessible symbol on the main event page on Ticketmaster, subject to availability. In order to purchase Accessible tickets, you will also need to be registered with Ticketmaster’s accessible database. You can do that in advance here: https://help.ticketmaster.co.uk/hc/en-us/requests/new?ticket_form_id=360000361214 . There will be wheelchair accessible tickets, limited mobility tickets, sight impaired tickets, and hearing impaired tickets available. Wheelchair accessible and sight impaired tickets are available in a 1:1 ratio only, as they are issued with a complimentary companion. Should you have a medical requirement for a 2:1 attendant, it will be necessary to make two purchases and contact Ticketmaster to refund the second purchased ticket. Additional attendants cannot be added after the fact. Limited mobility and hearing impaired tickets may be purchased in any quantity up to the event ticket limit. Those limited mobility ticket purchasers who have a medical requirement for a carer may apply for a refund of their attendant ticket price, subject to availability. (Limits apply.)
  • London: For accessible tickets, you do not need to complete the registration. Please visit this link for information on how to purchase accessible tickets at Wembley Stadium.

What are the age restrictions for the event?

  • Liverpool: 2+. Children under 16 years of age must be accompanied by a responsible adult of 18 years or over.  LFC reserves the right to remove any child, who in the opinion of LFC, appears to be under 16 years of age and unaccompanied.

The standing area of the Venue is not suitable for children under 14 years of age.  LFC reserves the right to remove any child (and their responsible adult(s)) who in the opinion of LFC appears to be under 14 years of age from the standing area of the Venue or the Venue itself for safety reasons.

  • Cardiff: No children 5 and under allowed in the Stadium for this event. Pitch Standing: No Under 12s, Under 16s must be accompanied by an adult aged 18+. Reserved Seats: Under 12s to be accompanied by an adult aged 18+ No Children 5 and Under.
  • Edinburgh: No under 5s. No under 14s on pitch. Under 16’s must be accompanied by an adult over 18 (max ratio 4 under 16s to 1 adult).
  • London: No under 5s. No under 14s on the pitch. All under 14s must be accompanied by an adult aged 18 or over.

Tickets have gone on sale, I registered and never received my access code?

Registering does not guarantee you will receive an access code nor that you will have the ability to purchase tickets. Please note, we expect there will be more demand than there are tickets available. Tickets will be sold on a first come, first served basis while currently available inventory lasts.

Why didn’t my access code work?

You may have maxed out your ticket limit. Due to demand, all events have a ticket limit to allow more fans like you to get tickets.

Can I enter multiple codes?

No. Only one code can be processed during each transaction. Separate transactions will be required for each access code held.

What happens if I’m on the waiting list?

If you move off the waiting list, you will receive an email containing your access code details and where to access the relevant on-sale. Keep in mind, your notification may come at any time after ticket sales begin as per the schedule above. When notified, your email will include:

  • A link to the on-sale
  • Your unique access code
  • Please also watch your email – if there are SMS delivery issues, such as an incorrectly entered mobile number or network issues, we will email your access code details.
  • Purchasers are held to a ticket limit of 4 (four).
  • Please note, getting off the waitlist does not guarantee access to tickets. Tickets will be sold on a first come, first served basis while currently available inventory lasts. 

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Taylor Swift The Eras Tour: Dates, Ticket Prices, Openers, On-Sale Info, and Everything We Know So Far

By Kara K. Nesvig

Taylor Swift The Eras Tour poster

Start planning your ticket strategy now, because Taylor Swift is officially going on tour in 2023.

As many fans suspected, Taylor is embarking on tour in support of the many albums she's released since 2017's Reputation and its tour in 2018, including Lover , evermore , folklore , Midnights and all the Taylor's Version re-records . Because that's a lot to pack into one tour, Taylor has cleverly titled her latest trip around the United States the "Eras Tour," and in her own words, it's been "a long time coming." (And if you're overseas, don't worry — she'll be heading your way too!)

Taylor shared the big news on Instagram with a pic of the tour poster, which features images from Fearless, Lover , and Red, among several others. "I’m enchanted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past and present!)" she wrote. "The first leg of the tour will be in stadiums across the US, with international dates to be announced as soon as we can!" Below, find out everything you need to know about Taylor Swift's The Eras Tour.

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When does The Eras Tour kickoff?

Taylor Swift's The Eras Tour will kickoff in Glendale, Arizona on March 18 and wrap on August 5 in Los Angeles. If you live near a major U.S. city, you're in luck, as she's stopping at some of the biggest stadiums in the nation, including Atlanta, Nashville, Philadelphia, Chicago and Seattle.

Who are the openers for The Eras Tour?

Taylor will be bringing some of her friends along for the ride as special guests on The Eras Tour! Paramore, Phoebe Bridgers , Girl in Red, Haim, MUNA, Gracie Abrams, beabadoobee, Gayle, and Owenn will join her at specific stops along the four-month tour.

When are tickets for The Eras Tour going on sale?

Taylor has partnered with Ticketmaster's Verified Fan program for The Eras Tour. Fans can register here for the Verified Fan presale from November 1 to November 9 at 11:59 p.m. ET. According to the tour press release, registered fans who receive a code will have exclusive access to purchase tickets on Tuesday, November 15 starting at 10 a.m. their local venue time. If you or a family member are a Capital One cardholder, you can also get exclusive presale tickets — you'll have priority access to buy tix on November 15 at 2 p.m. local venue time until 10 p.m. on November 17, or until tickets last.

Ticket prices will range from $49 up to $449, and VIP packages will start at $199 up to $899 on a first come, first served basis. If you were previously a Lover Fest Verified Fan purchaser, you'll receive preferred access to participate in the presale. Public on-sale of The Era Tour tickets will begin on Friday, November 18 at 10 a.m. local venue time. Get ready!

What are the tour dates for The Eras Tour?

March 18: Glendale, AZ — State Farm Stadium (With Paramore and GAYLE)

March 25: Las Vegas, NV — Allegiant Stadium (With beabadoobee and GAYLE)

April 1: Arlington, TX — AT&T Stadium (With beabadoobee and Gracie Abrams)

April 2: Arlington, TX — AT&T Stadium (With beabadoobee and Gracie Abrams)

April 14: Tampa, FL — Raymond James Stadium (With beabadoobee and Gracie Abrams)

April 15: Tampa, FL — Raymond James Stadium (With beabadoobee and Gracie Abrams)

April 22: Houston, TX — NRG Stadium (With beabadoobee and Gracie Abrams)

April 28: Atlanta, GA — Mercedes-Benz Stadium (With beabadoobee and Gracie Abrams)

April 29: Atlanta, GA — Mercedes-Benz Stadium (With beabadoobee and Gracie Abrams)

May 5:  Nashville, TN — Nissan Stadium (With Phoebe Bridgers and Gracie Abrams)

May 6:  Nashville, TN — Nissan Stadium (With Phoebe Bridgers and GAYLE)

May 12: Philadelphia, PA — Lincoln Financial Field (With Phoebe Bridgers and GAYLE)

May 13: Philadelphia, PA — Lincoln Financial Field (With Phoebe Bridgers and GAYLE)

May 14: Philadelphia, PA — Lincoln Financial Field (With Phoebe Bridgers and Gracie Abrams)

May 19: Foxborough, MA — Gillette Stadium (With Phoebe Bridgers and GAYLE)

May 20: Foxborough, MA — Gillette Stadium (With Phoebe Bridgers and GAYLE)

May 21: Foxborough, MA — Gillette Stadium (With Phoebe Bridgers and Gracie Abrams)

May 26: East Rutherford, NJ — MetLife Stadium (With Phoebe Bridgers and GAYLE)

May 27: East Rutherford, NJ — MetLife Stadium (With Phoebe Bridgers and Gracie Abrams)

May 28: East Rutherford, NJ — MetLife Stadium (With Phoebe Bridgers and OWENN)

June 2: Chicago, IL — Soldier Field (With girl in red and OWENN)

June 3: Chicago, IL — Soldier Field (With girl in red and OWENN)

June 10: Detroit, MI — Ford Field (With girl in red and OWENN)

June 17: Pittsburgh, PA — Acrisure Stadium (With girl in red and OWENN)

June 24: Minneapolis, MN — U.S. Bank Stadium (With girl in red and OWENN)

July 1: Cincinnati, OH — Paycor Stadium (With MUNA and Gracie Abrams)

July 8: Kansas City, MO — GEHA Field at Arrowhead Stadium (With MUNA and Gracie Abrams)

July 15: Denver, CO — Empower Field at Mile High (With MUNA and Gracie Abrams)

July 22: Seattle, WA — Lumen Field (With HAIM and Gracie Abrams)

July 23: Seattle, WA — Lumen Field (With HAIM and Gracie Abrams)

July 28: Santa Clara, CA — Levi’s® Stadium (With HAIM and Gracie Abrams)

July 29: Santa Clara, CA — Levi’s® Stadium (With HAIM and Gracie Abrams)

August 3: Los Angeles, CA — SoFi Stadium (With HAIM and Gracie Abrams)

August 4: Los Angeles, CA — SoFi Stadium (With HAIM and OWENN)

August 5: Los Angeles, CA — SoFi Stadium (With HAIM and GAYLE)

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  • Entertainment

Taylor Swift Announces More Tour Dates: "Turns Out It's NOT the End of an Era"

Updated on 8/3/2023 at 1:40 PM

Taylor Swift performs at the Taylor Swift

Taylor Swift has officially added more North American dates to her Eras Tour. On Aug. 3, just before the final shows of her initial US run, Swift revealed that she'll be playing 15 additional shows in four cities across America and Canada in 2024. "Turns out it's NOT the end of an era," she wrote in a social media post . "Miami, New Orleans, Indy and Toronto: The Eras Tour is coming to you in 2024 with @gracieabrams! Verified fan registration for all shows is open now – visit TaylorSwift.com for more information."

Swift first shared her vision for the Eras Tour with the world on Nov. 1, 2022, writing that it's "a journey through the musical eras of my career (past and present!)." The tour's first leg kicked off in the US in March, and will conclude in Los Angeles on Aug. 9. In June, Swift added 50 international dates to her schedule , including stops in the UK, Singapore, and more.

Despite some initial issues with Ticketmaster , Swift's Eras Tour has been a massive success by all counts. It's attracted stars (and their kids) , from Josh Gad and Reese Witherspoon to Drew Barrymore and Jennifer Garner, and it's also reportedly on track to become the highest-grossing tour of all time, per a June report in Pollstar . Swift has also netted praise for her elaborate outfits and thrilled fans with nightly surprise acoustic songs .

Swift initially teased that a tour was in the works on an episode of " The Graham Norton Show " that aired on Oct. 28, 2022. "We will sometime soonish. It's going to happen," she said of going back on the road. "We will do it, and it will be great."

The "Midnights" singer also teased the tour before during an Oct. 24, 2022, appearance on "The Tonight Show Starring Jimmy Fallon," when the late-night talk-show host pressed an answer out of her after pointing out the fact that she hasn't toured in four years. "We want you to," said Fallon, to which Swift replied, "I think I should do it." Fallon added: "When it's time, you'll let us know." "When it's time, we'll do it," Swift said, confirming his statement before she added how much she misses seeing her fans IRL.

Swift's record-breaking "Midnights" album dropped on Oct. 21, 2022, and she released " Speak Now (Taylor's Version) " on July 7. As Swift continues on with her star-studded Eras Tour, read on to learn everything you need to know, including the new show dates.

Taylor Swift's US and Canada Eras Tour Dates

New dates are marked with an asterisk.

  • Mar. 17, 2023 - State Farm Stadium, Glendale, AZ
  • Mar. 18, 2023 - State Farm Stadium, Glendale, AZ
  • Mar. 24, 2023 - Allegiant Stadium, Paradise, NV
  • Mar. 25, 2023 - Allegiant Stadium, Paradise, NV
  • Mar. 31, 2023 - AT&T Stadium, Arlington, TX
  • Apr. 1, 2023 - AT&T Stadium, Arlington, TX
  • Apr. 2, 2023 - AT&T Stadium, Arlington, TX
  • Apr. 13, 2023 - Raymond James Stadium, Tampa, FL
  • Apr. 14, 2023 - Raymond James Stadium, Tampa, FL
  • Apr. 15, 2023 - Raymond James Stadium, Tampa, FL
  • Apr. 21, 2023 - NRG Stadium, Houston, TX
  • Apr. 22, 2023 - NRG Stadium, Houston, TX
  • Apr. 23, 2023 - NRG Stadium, Houston, TX
  • Apr. 28, 2023 - Mercedes-Benz Stadium, Atlanta, GA
  • Apr. 29, 2023 - Mercedes-Benz Stadium, Atlanta, GA
  • May 5, 2023 - Nissan Stadium, Nashville, TN
  • May 6, 2023 - Nissan Stadium, Nashville, TN
  • May 7, 2023 - Nissan Stadium, Nashville, TN
  • May 12, 2023 - Lincoln Financial Field, Philadelphia, PA
  • May 14, 2023 - Lincoln Financial Field, Philadelphia, PA
  • May 13, 2023 - Lincoln Financial Field, Philadelphia, PA
  • May 19, 2023 - Gillette Stadium, Foxborough, MA
  • May 20, 2023 - Gillette Stadium, Foxborough, MA
  • May 21, 2023 - Gillette Stadium, Foxborough, MA
  • May 26, 2023 - MetLife Stadium, East Rutherford, NJ
  • May 27, 2023 - MetLife Stadium, East Rutherford, NJ
  • May 28, 2023 - MetLife Stadium, East Rutherford, NJ
  • Jun. 2, 2023 - Soldier Field, Chicago, IL
  • Jun. 3, 2023 - Soldier Field, Chicago, IL
  • Jun. 4, 2023 - Soldier Field, Chicago, IL
  • Jun. 9, 2023 - Ford Field, Detroit, MI
  • Jun. 10, 2023 - Ford Field, Detroit, MI
  • Jun. 16, 2023 - Acrisure Stadium, Pittsburgh, PA
  • Jun. 17, 2023 - Acrisure Stadium, Pittsburgh, PA
  • Jun. 23, 2023 - U.S. Bank Stadium, Minneapolis, MN
  • Jun. 24, 2023 - U.S. Bank Stadium, Minneapolis, MN
  • Jun. 30, 2023 - Paycor Stadium, Cincinnati, OH
  • Jul. 1, 2023 - Paycor Stadium, Cincinnati, OH
  • Jul. 7, 2023 - GEHA Field at Arrowhead Stadium, Kansas City, MO
  • Jul. 8, 2023 - GEHA Field at Arrowhead Stadium, Kansas City, MO
  • Jul. 14, 2023 - Empower Field at Mile High, Denver, CO
  • Jul. 15, 2023 - Empower Field at Mile High, Denver, CO
  • Jul. 22, 2023 - Lumen Field, Seattle, WA
  • Jul. 23, 2023 - Lumen Field, Seattle, WA
  • Jul. 28, 2023 - Levi's Stadium, Santa Clara, CA
  • Jul. 29, 2023 - Levi's Stadium, Santa Clara, CA
  • Aug. 3, 2023 - SoFi Stadium, Inglewood, CA
  • Aug. 4, 2023 - SoFi Stadium, Inglewood, CA
  • Aug. 5, 2023 - SoFi Stadium, Inglewood, CA
  • Aug. 8, 2023 - SoFi Stadium, Inglewood, CA
  • Aug. 9, 2023 - SoFi Stadium, Inglewood, CA
  • Oct. 18, 2024 - Hard Rock Stadium, Miami, FL*
  • Oct. 19, 2024 - Hard Rock Stadium, Miami, FL*
  • Oct. 20, 2024 - Hard Rock Stadium, Miami, FL*
  • Oct. 25, 2024 - Caesars Superdome, New Orleans, LA*
  • Oct. 26, 2024 - Caesars Superdome, New Orleans, LA*
  • Oct. 27, 2024 - Caesars Superdome, New Orleans, LA*
  • Nov. 1, 2024 - Lucas Oil Stadium, Indianapolis, IL*
  • Nov. 2, 2024 - Lucas Oil Stadium, Indianapolis, IL*
  • Nov. 3, 2024 - Lucas Oil Stadium, Indianapolis, IL*
  • Nov. 14, 2024 - Rogers Centre, Toronto, Canada*
  • Nov. 15, 2024 - Rogers Centre, Toronto, Canada*
  • Nov. 16, 2024 - Rogers Centre, Toronto, Canada*
  • Nov. 21, 2024 - Rogers Centre, Toronto, Canada*
  • Nov. 22, 2024 - Rogers Centre, Toronto, Canada*
  • Nov. 23, 2024 - Rogers Centre, Toronto, Canada*

Taylor Swift's The Eras Tour Opening Acts

Swift has been joined by a roster of artists (and her besties) throughout her tour, from Paramore and Haim to Phoebe Bridgers, Gracie Abrams, Muna, Gayle, Owenn, Beabadoobee, and Girl in Red. She will be joined by Abrams at her 2024 US and Canada dates.

What Time Does Taylor Swift's The Eras Tour Start?

The show begins at 6:30pm, with doors opening at least two hours before.

How Long Is Taylor Swift's The Eras Tour?

The show, which features a set list of 44 songs, is over three hours long.

Taylor Swift's The Eras Tour Bag Policy

Bag policies vary per stadium, so please be sure to check your email for details on each venue's bag policy.

Taylor Swift's The Eras Tour Tickets

As with her previous "Reputation" tour, fans are able to purchase tickets to The Eras Tour through the Ticketmaster Verified Fan program , which ensures fans get their hands on tickets before bots and resellers.

  • Taylor Swift
  • Taylor Swift's Midnights

Taylor Swift’s Eras era just got extended with new tour dates in the U.S. and Canada

Taylor Swift sings into a microphone onstage while holding up her left hand

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Hang on to those friendship bracelets , Swifties; Taylor Swift is firmly staying in her Eras tour era through 2024.

The superstar on Thursday announced another expansion of her massive stadium tour, adding 15 dates in North America next year, including a long-awaited six-night stint in Canada.

“Turns out it’s NOT the end of an era Miami, New Orleans, Indy and Toronto: The Eras Tour is coming to you in 2024,” the “Anti-Hero” singer tweeted and posted on Instagram . Eras tour vet Gracie Abrams will join Swift for the new shows, which begin in mid-October of next year and run through November.

The Grammy winner kicks off her sold-out Los Angeles tour stop Thursday, with six shows planned at SoFi Stadium in Inglewood — her longest stay in a single city so far. Nearly half a million concertgoers are set to descend on SoFi, with additional shows set for Friday, Saturday, Monday, Tuesday and Wednesday. Experts estimate the weeklong run could bring as much as $150 million in spending to the area, a welcome figure in a local economy struck by Hollywood’s writers’ and actors’ strikes and a hotel workers’ strike that could affect visitors.

CINCINNATI, OHIO - JUNE 30: EDITORIAL USE ONLY Taylor Swift performs onstage during "Taylor Swift | The Eras Tour " at Paycor Stadium on June 30, 2023 in Cincinnati, Ohio. (Photo by Taylor Hill/TAS23/Getty Images for TAS Rights Management )

Entertainment & Arts

The ultimate guide to seeing Taylor Swift at SoFi Stadium

Parking! Public transit! Fan chants! Friendship bracelets! Everything you need to know before you see Taylor Swift at SoFi Stadium for the L.A. stops of her Eras tour.

Aug. 4, 2023

The Aug. 9 show at SoFi was meant to close out the U.S. leg of the tour, but given Swift’s latest announcement, it will do so only for now. The hitmaker next jets off for shows in Mexico, South America, Asia, Australia and Europe through August 2024.

The tour will return to the United States in October 2024 with three shows in Miami, three in New Orleans, three in Indianapolis and six in Toronto. The Rogers Centre shows in Canada appear to mark the end of the ever-expanding tour — also for now.

The popularity of the 33-year-old’s music, her marketing savvy and her understanding of the modern digital news cycle have kept her at the forefront of the cultural conversation since the tour launched in March. The 44-song setlist includes a “surprise song” each night and often a celebrity guest.

SEATTLE, WASHINGTON - JULY 22: EDITORIAL USE ONLY Taylor Swift performs onstage during the Taylor Swift | The Eras Tour at Lumen Field on July 22, 2023 in Seattle, Washington. (Photo by Mat Hayward/TAS23/Getty Images for TAS Rights Management)

It’s a love story, L.A. just says yes: How Taylormania took over the world

Cultural dominance. History-making album sales. Sold-out stadiums. Add them up, and Taylor Swift’s current moment has little precedent in pop-music history.

Aug. 1, 2023

The record-breaking road tour, teeming with viral moments , has provided a financial jolt to nearly every city it has stopped in and a legitimate 2.3-magnitude earthquake in Seattle last week.

The “Shake It Off” singer’s tour is expected to rake in more than $1 billion by the time it wraps next year. It already has transformed the American concert business with its sheer scale and ravenous fan demand, The Times reported. When tickets went on sale in November, Ticketmaster famously crashed under the pressure of millions of would-be customers, spurring a congressional antitrust investigation into the ticketing platform’s parent company, Live Nation Entertainment.

Times music critic Mikael Wood and staff writer August Brown contributed to this report.

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Nardine Saad covers breaking entertainment news, trending culture topics, celebrities and their kin for the Fast Break Desk at the Los Angeles Times. She joined The Times in 2010 as a MetPro trainee and has reported from homicide scenes, flooded canyons, red carpet premieres and award shows.

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A year of the Eras Tour: A look back at Taylor Swift's record-breaking show

eras tour sale times

One year ago, the crowd in Glendale, Arizona, erupted into a massive cheer in State Farm Stadium when Lesley Gore's "You Don't Own Me" began playing and the backdrop screen transitioned to a countdown clock starting at 2:24.

None of the Swifties who traveled from all over the state of Arizona and the nation, dressed to the nines as one of her 10 eras, knew the tour would be three-plus hours. The fan screaming next to me from Pennsylvania who bought a ticket on StubHub.com for about $400 didn't know that we would go era-by-era through a 44-song track list. I don't think the singer, herself, knew when she hid inside a cleaning cart wheeled backstage, that her show would lead to a billion-dollar enterprise, Time magazine person of the year and an inundation of friendship bracelets. I didn't know the behemoth success following the Eras Tour star would send me packing from Phoenix to Nashville, Tennessee, to become the inaugural Taylor Swift reporter.

Swift's dancers flowed onto the stage through fog with pink, purple and orange parachute flaps. A compilation of songs from Swift's 10 albums — or eras — played as "it's been a long time coming" boomed into the stadium. Goosebumps covered the arms of thousands and tears cascaded down cheeks as the flaps revealed Miss Americana rising to begin her "Lover" set.

Eighty three shows later, here's a look back at the unprecedented tour that set a Guinness World Record . And fair warning, like her tour this article is an extensive rollercoaster.

Swept up in the hype, the world became Taylor Nation. Glendale, "Erazona ," was renamed "Swift City." Las Vegas lit up its arches in all 10 era colors. Arlington, Texas, dubbed one of its streets "Taylor Swift Way." Tampa, Florida, gave Swift a key to the city and invited her to be an honorary mayor. Houston renamed its venue "NRG Stadium (Taylor’s Version)."

Nashville, Tennessee, dedicated a bench in Centennial Park to the hometown singer. A Philadelphia radio station, 96.5 FM (WTDY), renamed itself Ninety-Swift-Five W-T-A-Y. Gov. Philip D. Murphy dubbed the "Taylor Swift ham, egg and cheese sandwich" the "state sandwich of New Jersey." Chicago lit up the top of Willis Tower in her album colors. Minneapolis Mayor Jacob Frey renamed his city "Swiftie-apolis," and Santa Clara, California, Mayor Lisa Gillmor switched the city's name to "Swiftie Clara."

Internationally, fans in Brazil caught the attention of Rio de Janeiro Mayor Eduardo Paes and Father Omar, the rector of the Christ the Redeemer Sanctuary, who arranged to project a  "Junior Jewels" inspired T-shirt  onto the Christ the Redeemer statue. Flinders Station in Melbourne , Australia, flashed a wallpaper glaze of lights to welcome the Eras star. Singapore painted the Marina Bay Sands Resort all colors of vibrant lights.

It's a cruel summer with you

All four seasons met the fifteen dancers, four backup singers, six bandmates and hundreds of production and crew members, adding unpredictable weather to the mix. Mother Nature danced in a lightning storm to "Fearless" in Tampa and made the song "Midnight Rain" a reality in Nashville . Rain poured through the open-roofed stadium in Foxborough, Massachusetts, where Swift pushed puddles forming on her piano . The Swiftie fandom created its own natural phenomenon in Seattle after a seismologist registered a 2.3 magnitude earthquake on her Richter scale.

The intense heat in Rio de Janeiro, Brazil, caused Swift to throw water bottles to fans and temporarily halt her show. Ana Clara Benevides Machado, 23, passed out and died of heat exhaustion. The heartbreaking news prompted changes at the Estádio Olímpico Nilton Santos to allow fans access to water. Swift invited Benevides' family to her concert in São Paulo.

I want you to think of the memories made

Swift incorporated custom messages into each tour stop. At her international destinations, she welcomed fans in their custom languages. "Bienvenidos al Eras Tour," she said in Mexico City before hoisting her hands in the air. While donning either her pink or blue guitar before the title track of "Lover," she commonly announced the stadium attendance often record-breaking.

Outside of stadiums, thousands "Taylorgated," or showed up without a ticket to hear Swift's beats and dance on the concrete. Tens of thousands more logged on to watch livestreams from fans with tickets who agreed to spend concert time holding up their mobile devices in a tricep-burning position.

The number of viewers would jump before the "Champagne Problems" speech and acoustic set. To keep things fun and interesting each night, fans filled out "Swiftball" ballots guessing the singer's outfits from four "Lover" bodysuits and accompanying "The Man" jackets, three "Fearless" dresses, two "Evermore" dresses, six "Speak Now" gowns, three bedazzled "22" shirts, five "Folkore" dresses, four "1989" crop top and skirt combos, six "Midnights" T-shirt dresses, three "Midnight Rain" body suits and four "Karma" faux fur jackets. To see how many times the Eras star wore each outfit, check out the "Data Swiftie."

For fans who wanted to get alerts to watch the shows without having to calculate time changes, Swift Alert became the app for that .

Double clap, audience chants

A secret language formed between fans and Swift as new traditions popped up along the tour. The four lines fans screamed at the top of their lungs, no matter the city or country, were "cause shade never made anybody less gay" in "You Need To Calm Down," "what a shame she's f----d in the head" in "Champagne Problems," "f--- the patriarchy" in "All Too Well (10 Minute Version)" and "don't call me kid, don't call me baby" in "Illicit Affairs."

Swift started every show strong with a very important question: Did her fans know the bridge to "Cruel Summer?" "Prove it!" she'd yell at some stops and the audience would, every single time, bellow, "I'm drunk in the back of the car." For "The Archer," fans printed and dispersed signs that read, "We will stay," to hold up when Swift asks, "Who would stay?"

In the "Fearless" era, fans double clapped with "13" drawn on the back of their hands in the middle of the bridge to "You Belong With Me." A trend of marriage proposals during "Love Story" picked up during the 2024 leg with partners popping the question as Swift sang, "He knelt to the ground and pulled out a ring."

During "Marjorie," Swifties turned their phone flashlights on in tribute to Swift's grandma. Fans started timing the standing ovation and ear-shattering applause after "Champagne Problems." Livestreamers, like Tess Bohne , would display a clock and fans guessed if the cheers would surpass one, two or three minutes.

A snake shape slithered through the light-up braceklets handed out before the show at the start of the "Reputation" era. Fans yelled "1, 2, 3, let's go b----" before the first verse of "Delicate" as Swift counts on her fingers. Later in the song, Swift sings, "Do the girls back home touch you like I do?" and fans reply, "No, they don't." On rare occasion, Swift would let out a three-note riff during her "Don't Blame Me" belt.

After rereleasing her third album, the "Speak Now" singer added "Long Live" to the set list, bringing the total to 45 tracks. In the first verse when she croons "the crowds and stands went wild," the crowd indeed went wild.

In the "Red" era, Swift crowned a deserving fan with a black fedora during "22." They were typically children, but one adult Swiftie was crowned in Melbourne . Dancer Kameron Saunders had the only speaking line on the tour besides Swift during her song "We Are Never Ever Getting Back Together." He said "like ever" at the American shows, but when the tour went international, he switched up the phrase each night. And yes, we track that. Swift knew all too well each crowd had "10 minutes to spare," and she played her longest song, in total, for about 14 hours.

She was only tied to the "Invisible String" for five shows and traded the opening "Folklore" era number to "The 1" in Arlington, before news of her split from actor Joe Alwyn . She brought "Invisible String" back for one night in Nashville because the Tennessee capital is home to Centennial Park. Nashvillians also noticed that Swift switched a note during "The 1" lyric "you meet a woman on the internet and take her home." She kept the key change for every succeeding show.

Right before the first lyric of "Style" during the "1989" set, fans began a tradition of saying, "What time is it?" to which the singer replied, "Midnight, you come and pick me up." In Sydney, Australia, a "Blank Space" chant from the 1989 World Tour was reborn and repeated in Singapore. Taylor Nation, Swift's marketing team, tweeted that it hopes fans at every tour stop going forward shout their city. In Philadelphia, a "Bad Blood" remix originated when Swift noticed a security guard hassling a fan . "She's fine. She wasn't doing anything. Hey! Stop! Hey, stop!" became the cool thing to say after, "It's so sad to think about the good times, you and I." Fans also incorporated a Kendrick Lamar line from the "Bad Blood" remix: "You forgive, you forget, but you never let it go."

And then came the surprise set . (More on her collaborators and announcements below.) Each night, Swift performed one song on the guitar and one on the piano that she hadn't yet performed on the tour. That is until 2024, when she added mashups and threw out her rule of never repeating songs. At the end of the set, she swan dives into a hole in the stage. Fans later caught a red light that turned green to signal it was safe to jump.

After meeting her at "Midnights," fans sang Jack Antonoff's version of "Anti-Hero." When Swift sings "tale as old as time," the crowd chimes in, "Taylor, you'll be fine." Tyler Conroy made a viral video of him screaming , "Where you going Taylor?" during "Bejeweled" before she sings, "I'm going out tonight," and the trend caught on like a blaze ripping through the Lover house. Finally, after Swift changed the lyrics to, "Karma is the guy on the Chiefs," in Argentina with her boyfriend Travis Kelce in the crowd, that became the standard for fans. She has only sang it that way four times, when he was in attendance in Buenos Aires, Sydney and Singapore.

If you would direct your attention to the back screen

In addition to boosting economies everywhere she went, Swift created an abundance of news. She announced "Speak Now (Taylor's Version)" in Nashville. She announced a new version of "Midnights" and premiered the "Karma (Remix)" music video featuring Ice Spice as the upstart rapper joined Swift in East Rutherford, New Jersey. She released "Speak Now (Taylor's Version)" right before her Kansas City, Missouri, stop and then debuted the "I Can See You" music video starring Taylor Lautner and Joey King who were at the show. Lautner backflipped on the catwalk.

It might have seemed strange that Swift ended the American leg of her tour on a Wednesday in Los Angeles, but not to the eagle-eyed Swiftie who realized the date was 8/9. That's the day she announced the rerecording of her fifth album, "1989 (Taylor's Version)." The album came out during her break before her Argentina tour dates. It topped the Billboard charts and allowed her to bypass Elvis for the most weeks with an album at No. 1.

Then, she announced her 11th album, "The Tortured Poets Department," at the Grammys after winning her 13th career award. At her tour stops in Melbourne, Sydney and Singapore, she revealed there were four total versions of "Tortured Poets" and told fans they would get a different bonus track on each one : "The Manuscript," "The Bolter," "The Albatross" and "The Black Dog."

Welcome to the acoustic set

One of the most anticipated portions of an Eras Tour show is the acoustic set. At most of the concerts, she only spoke before the guitar song. In rare instances, she tested the microphone before the piano song and made an announcement.

Occasionally she invited collaborators to join her onstage. Marcus Mumford surprised fans in Las Vegas to play "Cowboy Like Me." Her co-producer and close friend Aaron Dessner from The National joined her six times on stage, in Tampa (twice), Nashville, Pittsburgh, Cincinnati and Santa Clara. Jack Antonoff came out to play "Getaway Car" in New Jersey. Maren Morris did a "You All Over Me" duet in Chicago. When their opening acts were canceled for weather, Gracie Abrams performed "I Miss You, I'm Sorry" and Sabrina Carpenter sang a dyad mashup of "White Horse" and "Coney Island."

Some of the surprise songs came with hidden messages. Fans speculated she sang "Bigger Than The Whole Sky" as an ode to a fan who died , "End Game" to Travis Kelce watching her show from the VIP tent and "Gold Rush" as a congratulations to Jason Kelce for retiring. She has performed "You're On Your Own Kid" five times, in Tampa, Los Angeles, Mexico City, Tokyo and Singapore.

And he never thinks of me, except when I'm on TV

To close out the first year of the Eras Tour, Swift released the third film version of her concert to streaming service Disney+. This version included "Cardigan" and four acoustic songs: "Maroon," "Death By A Thousand Cuts," "You Are In Love" and "I Can See You."

The second version came out on Swift's birthday, Dec. 13. Fans could rent it for 48 hours at a price of $19.89, and it included "The Archer," "Wildest Dreams" and "Long Live" cut from the original movie.

The original movie was released Oct. 13, in the middle of the Hollywood strikes. Swift did what studios and streaming services were unable to: make a deal with SAG-AFTRA. She worked with the unions and was able to market and show her movie how she saw fit. The film made more than $250 million globally and got her nominated for a Golden Globe award .

Would you be interested in one more song?

If you're still with me on this walk down Eras Tour Lane, it's important to make one final note before the tour resumes in Paris in May. Before her magnum opus took off higher than the "Bad Blood" flames, Swift chose "Mirrorball" and "Tim McGraw" to be her very first surprise songs. She ended year one with the same two songs, but flipped the instruments she played them on in a full-circle moment.

Her new album will come out April 19 and the full Eras Tour is streaming on Disney+, which begs the question: What her show will look like come Paris? She has a two-month break before 69 shows scheduled for Europe and North America. She also has two rerecords left to release: "Reputation (Taylor's Version)" and her self-titled debut album.

If there's one thing any Swiftie knows, it's Taylor Swift's ability to make news and create lasting memories through her record-shattering tour. What a first year; on to year two!

Follow Bryan West, the USA TODAY Network's Taylor Swift reporter, on  Instagram ,  TikTok  and  X as @BryanWestTV .

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How Taylor Swift’s Eras Tour Conquered the World

The pop star’s record-breaking, career-spanning show has dominated the summer, commanding attention and whipping up demand at a level thought unachievable in a fragmented age.

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Taylor Swift, wearing a sparkly costume and knee-high boots and singing into a microphone, in front of a purple and pink fabric backdrop on the stage.

By Ben Sisario

Reporting from Kansas City, Mo., and New York

As Taylor Swift rolled into Los Angeles this week, the frenzy surrounding her record-breaking Eras Tour was already in high gear.

Headlines gushed that she had given $100,000 bonuses to her crew. Politicians asked her to postpone her concerts in solidarity with striking hotel workers. Scalped tickets were going for $3,000 and up. And there were way, way too many friendship bracelets to count.

These days, the center of an otherwise splintered music world can only be Taylor Swift.

The pop superstar’s tour, which is now finishing its initial North American leg with six nights at SoFi Stadium outside Los Angeles, has been both a business and a cultural juggernaut. Swift’s catalog of generation-defining hits and canny marketing sense have helped her achieve a level of white-hot demand and media saturation not seen since the 1980s heyday of Michael Jackson and Madonna — a dominance that the entertainment business had largely accepted as impossible to replicate in the fragmented 21st century.

“The only thing I can compare it to is the phenomenon of Beatlemania,” said Billy Joel, who attended Swift’s show in Tampa, Fla., with his wife and young daughters.

In a summer of tours by stars like Beyoncé, Bruce Springsteen, Morgan Wallen and Drake, Swift’s stands apart, in numbers and in media noise. Although Swift, 33, and her promoters do not publicly report box-office figures, the trade publication Pollstar estimated that she has been selling about $14 million in tickets each night. By the end of the full world tour, which is booked with 146 stadium dates well into 2024, Swift’s sales could reach $1.4 billion or more — exceeding Elton John’s $939 million for his multiyear farewell tour, the current record-holder.

Swift has now had more No. 1 albums on the Billboard 200 over the course of her career than any other woman, surpassing Barbra Streisand. With the tour lifting Swift’s entire body of work, she has placed 10 albums on that chart this year and is the first living artist since the trumpeter and bandleader Herb Alpert in 1966 to have four titles in the Top 10 at the same time.

“It’s a pretty amazing feat,” Alpert, 88, said in a phone interview. “With the way radio is these days, and the way music is distributed, with streaming, I didn’t think anyone in this era could do it.”

But how did a concert tour become so much more: fodder for gossip columns, the subject of weather reports , a boon for friendship-bracelet beads — the unofficial currency of Swiftie fandom — and the reason nobody could get a hotel room in Cincinnati at the end of June?

“She is the best C.E.O., and best chief marketing officer, in the history of music,” said Nathan Hubbard, a longtime music and ticketing executive who co-hosts a Swift podcast . “She is following people like Bono, Jay-Z and Madonna, who were acutely aware of their brands. But of all of them, Taylor is the first one to be natively online.”

Swifties have chronicled the stream of celebrity fans who have turned up each night: Julia Roberts, the New York Jets’ new quarterback Aaron Rodgers, even Flavor Flav of Public Enemy. But Swift has also made each show a news event by adding two “surprise songs,” often with headline-grabbing guests. On the July day that she put out a music video featuring Taylor Lautner, an ex-boyfriend, the actor backflipped across the stage in Kansas City, Mo., and paid Swift effusive tribute — “not just for the singer you are,” Lautner said, “but for the human you are.” The crowd registered its approval with an earsplitting roar.

The Taylorpalooza extends to every level of the news media, which began the coverage cycle by chronicling Swift’s ticketing fiasco last November, when fans — and scalpers’ bots — crushed Ticketmaster’s systems, leading to a heated Senate Judiciary hearing . Since then, seemingly no nugget of Swift news has escaped coverage, from the stars in the stands to oddities like a Seattle concert that, according to one researcher, shook the ground with an intensity equivalent to a 2.3-magnitude earthquake .

Music critics have portrayed the Eras Tour as showing Swift at the top of her game as a media-savvy, big-tent talent, a pop star with a knack for grand spectacle as well as the polished artistry of a classic songwriter.

Shania Twain, the country-pop star whose career in some ways prefigured Swift’s, caught the Las Vegas stop of the Eras Tour, a 44-plus song production that goes as long as three and a half hours. She praised Swift’s “beautiful balance” of high-tech stagecraft and intimate performance segments. “I have to applaud her,” Twain said in a telephone interview. “As a performer, I know that work that goes into it.”

The power of Swift’s fan army — and fear of crossing the star, or even appearing to — has kept nearly all of the press about the tour sunny. Though some fans (and parents) balked at the ticket prices and challenges of securing seats, most frustration was directed squarely at Ticketmaster, not Swift. After a few weeks of headlines romantically linking Swift with a frontman some fans considered to be problematic, reports spread in the celebrity pages that they had split. (Swift’s representatives declined to comment for this article.)

For fans, the shows are a pilgrimage, and a rediscovery of the joys of mass gatherings. Flights are packed with Swifties, and travelers trade stories and compare outfits — drawn from looks associated with Swift “eras” — in stadium corridors and parking lots. In Kansas City, the comedian Nikki Glaser was attending her eighth show, a commitment that she estimated has cost her $25,000.

“This year I decided not to freeze my eggs,” Glaser said. “I’m going to put that money toward the thing I love most in the world, which is Taylor Swift.”

Before Eras, Swift hadn’t been on tour since 2018. And her catalog has grown by seven No. 1 albums since then, fueled in part by three rerecorded “Taylor’s Versions” of her first LPs — a project hailed by Swift’s fans as a crusade to regain control of her music, though it is also an act of revenge after the sale of Swift’s former record label, a move that, she said , “stripped me of my life’s work.”

“Folklore” and “Evermore” expanded her palate into fantastical indie-folk and brought new collaborators into the fold: Aaron Dessner from the band the National and Justin Vernon, a.k.a. Bon Iver, rock-world figures who helped attract new listeners.

The other major tour this year that is enticing fans to book transcontinental flights, and to show up costumed and in rapture, is also by a woman: Beyoncé, 41, whose Renaissance tour is a fantasia of disco and retrofuturism. Like Swift, she is also a trailblazing artist-entrepreneur, maintaining tight control over her career and fostering a rich connection with fans online. Together with Greta Gerwig’s “Barbie,” a critique of the patriarchy told in hot pink, they are signs of powerful women ruling the discourse of pop culture.

But in music, at least, the scale and success of Swift’s tour is without equal. Later this month, after completing 53 shows in the United States, she will kick off an international itinerary of at least 78 more before returning to North America next fall. Beyoncé’s full tour has 56 dates; Springsteen’s, 90. (Recently, Harry Styles wrapped a 173-date tour in arenas and stadiums, grossing about $590 million.)

Outside Arrowhead Stadium in Kansas City, fans posed for selfies and shared their ticketing ordeals. Esmeralda Tinoco and Sami Cytron, 24-year-old former sorority sisters, said they had paid $645 for two seats. A stone’s throw away, Karlee Patrick and Emily DeGruson, both 18 and dressed as a pair in angel/devil costumes after a line in Swift’s “Cruel Summer,” sat “Taylorgating” at the edge of the parking lot; they said they had paid $100 for parking but couldn’t afford tickets.

As Swift’s opening acts finished, the crowd rushed in. Glaser, the comedian, later said that of the eight shows she had been to, her favorites were the ones where she had brought her mother — and converted her to Swiftie fandom.

“Everyone is in love with her,” Glaser said her mom told her after one show in Texas. “Now I get it.”

Ben Sisario covers the music industry. He has been writing for The Times since 1998. More about Ben Sisario

Inside the World of Taylor Swift

A Triumph at the Grammys: Taylor Swift made history  by winning her fourth album of the year at the 2024 edition of the awards, an event that saw women take many of the top awards .

‘The T ortured Poets Department’: Poets reacted to Swift’s new album name , weighing in on the pertinent question: What do the tortured poets think ?  

In the Public Eye: The budding romance between Swift and the football player Travis Kelce created a monocultural vortex that reached its apex  at the Super Bowl in Las Vegas. Ahead of kickoff, we revisited some key moments in their relationship .

Politics (Taylor’s Version): After months of anticipation, Swift made her first foray into the 2024 election for Super Tuesday with a bipartisan message on Instagram . The singer, who some believe has enough influence  to affect the result of the election , has yet to endorse a presidential candidate.

Conspiracy Theories: In recent months, conspiracy theories about Swift and her relationship with Kelce have proliferated , largely driven by supporters of former President Donald Trump . The pop star's fans are shaking them off .

  • Entertainment

The Staggering Economic Impact of Taylor Swift’s Eras Tour

The Final Night Of Taylor Swift | The Eras Tour - Los Angeles, CA

Y ou don’t have to be a Swiftie to have been touched in some way by Taylor Swift’s Eras Tour, a stadium arena experience that kicked off in March. The tour, which pays homage to every era of the artist’s illustrious 17-year career , is set to become the biggest tour of all time only a third of the way through its run.

If you live in one of the 20 locales Swift, 33, performed at in the last five months, your city has likely seen a boost in revenue from the hundreds of thousands of attendees who traveled from near and far. If you don’t—or simply couldn’t snag tickets due to the cost or the now infamous Ticketmaster snafu—chances are you’ve seen clips of the three-and-a-half hour show from celebrities’ Instagram stories. 

While there’s much to say about the music, costumes, and production, the impact of the Eras Tour is starkly reflected in the numbers: a projected gross of $2.2 billion in North American ticket sales alone, and hundreds of millions of streams, reaching a nearly 80% spike in those listening to her music catalog in the weeks after the tour kicked off. 

After 53 shows, the first U.S. leg of the tour came to a close on Aug. 9. Swift originally announced 27 shows and has since extended the tour, adding new dates in cities like New Orleans, Indianapolis, and Toronto, which are all now anticipating a local economic boost. Eras is set to go international this month, starting with four shows in Mexico City, continuing its five-continent run through November 2024.

Swift’s tour is in a league of its own, even among legendary groups like the Rolling Stones who have been touring for decades, other major touring artists like Harry Styles and Beyoncé and contemporaries like Adele with sold-out Las Vegas residencies, as the singer-songwriter brings her mega tour directly to her dedicated fans in various cities for multiple nights.

The reasons behind the Eras Tour's unmatched success are many. Nora Princiotti, staff writer at The Ringer and co-host of the podcast of Every Single Album: Taylor Swift, attributes part of the tour’s success to the sheer depth and popularity of Swift’s music catalog. “I don't know that anybody envisioned a tour of this scale ever happening. She can go three and a half hours and just hit after hit after hit,” says Princiotti.

There’s also the timing: The tour has become the perfect outing for concert-goers itching for a post-pandemic live music immersive experience. “We are in an experience economy where people crave going out and participating in social events,” says Alice Enders, a music industry analyst at Enders Analysis and a former senior economist at the World Trade Organization. “It's no surprise that people are flocking to this Eras Tour experience in what is increasingly an otherwise digital environment we live in.”

And fans are acutely aware of Swift being connected to her body of work in a way that few artists are—she writes all her songs, has been protective of her music in the streaming boom, and is now releasing re-recordings of her discography to reclaim their master rights. It all adds up to a music industry enterprise the likes of which the world has never seen.

Read more: Why You Can't Remember That Taylor Swift Concert All Too Well

The economic and cultural impact of the Eras Tour

Analysts estimate that the Eras Tour will likely surpass the $1 Billion mark next March, while Swift is touring internationally. If this projection holds true, she will achieve the milestone of the biggest tour in music history, surpassing Elton John's multi-year farewell tour, which wrapped up earlier this summer and holds the current record of $939 million. The Eras Tour would then continue for another seven months before concluding in November of 2024 in Toronto—that is, unless rumors that Swift will release more dates come to fruition. 

But the money goes far deeper than just net profits. The Eras Tour is projected to generate close to $5 billion in consumer spending in the United States alone. “If Taylor Swift were an economy, she’d be bigger than 50 countries,” said Dan Fleetwood, President of QuestionPro Research and Insights, in a story for GlobalNewsWire . On the opening night in Glendale, Ariz., the concert brought in more revenue for local businesses than Super Bowl LVII , which was held back in February in the same stadium. To use that event as a comparison, Swift has been performing the equivalent of two to three Super Bowls every weekend for the past five months (and six of seven nights at her last round of shows in Los Angeles).

Typically, every $100 spent on live performances generates an estimated $300 in ancillary local spending on things like hotels, food and transportation. But for the Eras Tour, Swifties are taking this to the next level, dropping an estimated $1,300-$1,500 on things like outfits and costumes, merchandise, dining, and travel—boosting local economies by hundreds of millions of dollars in one weekend. 

The Illinois governor credited the musician with reviving the state’s tourism industry after her three nights in Chicago. She was even mentioned in a report by the Fed , crediting her with fueling the national tourism industry. 

The enthusiasm is so great that cities along her tour have experienced supply shortages. For one example: Swift mentions “friendship bracelets” in the song You’re on Your Own, Kid , off her most recent album Midnights . Swifties have taken this and run with it. Every concert is filled with tens of thousands of fans wearing and exchanging beaded bracelets spelling out the names of Swift songs and colloquialisms all the way up their arms. While this bracelet economy has brought new revenue to local businesses, businesses have also reported bead and sequin shortages .

This enthusiasm comes despite broader economic challenges. “There’s a cost of living crisis and people are still forking out thousands of dollars to see Taylor Swift,” says Enders. Despite this, a national study of concertgoers shows that even with an average of more than $1,300 spent per event, 91% said they would go again.

Not only is the Eras Tour an economic boon, but it has also become a cultural phenomenon. Every city Swift has visited over the course of the tour so far has pulled out all of the stops for her : Minneapolis was renamed “Swiftie-apolis;” Santa Clara, Calif., made her the honorary mayor; the New Jersey governor named the state sandwich of New Jersey after her. Now world leaders like the Chilean President, the mayor of Budapest, and Canadian Prime Minister Justin Trudeau are asking her to bring the tour to their countries. The FBI tweeted out a Taylor Swift pun in July.

Princiotti says that in her role as a fan, it’s been both exciting and strange to see such a global embrace of Swift. “For as big as she has been for so long, even if this is a new peak, I think a lot of fans feel like they've spent their entire lives defending their love of her,” she says. “And there's something very strange in seeing the U.S. government, or all of these various municipalities, just desperate to get a little sliver of the clout that comes from just being somewhat associated with Taylor Swift.”

Justice is better than revenge. You may not be Superman, but you can help the #FBI protect the country. If you have information about a federal crime, speak now. Call 1-800-225-5324 or visit https://t.co/t8G7LO4hxu to submit a tip. pic.twitter.com/kn9QhlNhGx — FBI Washington Field (@FBIWFO) July 10, 2023

Read more: Here’s Why Taylor Swift Is Re-Releasing Her Old Albums

Beyond the concert tickets

Donning beaded bracelets and drawings of the figure “13” (Swift’s favorite number) on their hands, many Swifties attending her shows are just as eager to secure exclusive tour merchandise. Thousands of them line up for hours in advance to snag the coveted merch of $75 hoodies, $55 long-sleeve shirts and $45 T-shirts. 

Fans are even clamoring to get their hands on physical copies of Swift’s music. “Streaming has taken over the purchase of the physical album product, but Taylor Swift is among the artists that still makes money from vinyl and CDs because they’ve become collector's items for her fans,” says Enders. 

Swift creates different editions, reissues, and extras that make fans want to collect more and more copies of her albums in different forms. For her Midnights album, four of the five different album covers fit together to form a clock face, while another comes with bonus tracks, making buying different versions of the album a necessity for true fans. And some diehards admit they’ve purchased the vinyl versions without even owning a record player.

Midnights was the top-selling vinyl record in 2022, with 945,000 copies sold, making it the best-selling physical album since 1991. One out of every 25 vinyl records sold last year was a Taylor Swift album, and she is the first artist in history to simultaneously occupy at least seven of the top 10 spots on the Vinyl Albums chart. For her newest re-recorded album set to come out in October, 1989 (Taylor’s Version) , Swift has already released multiple vinyl and special edition deluxe CDs for pre-order on her website , each with different cover art and unique additions.

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

The success of Swift’s re-recording project

Swift’s mega tour isn’t the only thing she’s dominated. Her streaming and chart success from her constant release of new and re-recorded music (six going on seven albums in the last three years) adds to the vast project that is Swift’s domination of the global music industry.

“This moment for her is like an excellent HBO miniseries that’s not just a primary narrative, but also a B plot and a C plot where the main narrative is the tour, but underneath that we have the album re-recordings,” said Charlie Harding, music journalist and co-host of the podcast @SwitchedOnPop .

Swift’s “Taylor’s Version” re-recording project is an effort she started in 2019, when music mogul Scooter Braun bought record masters for her entire discography from her prior music label Big Machine Records. So far, Swift has released three re-recorded albums: Fearless (Taylor’s Version) , Red (Taylor’s Version), and Speak Now (Taylor’s Version), with the re-recorded editions all including additional “vault songs” that didn’t make it to the final versions of their original albums.

Read more: Why Music Manager Scooter Braun Is at the Center of a Media Storm

Fans have embraced Swift’s attempt to claim her music back, opting to stream the re-recordings more than the original versions, thus dethroning the catalog once owned by Braun. (He sold the rights to Shamrock Holdings in November 2020.)

Swift’s project has broken several music records in the wake of the album re-releases. Her latest re-recorded album, Speak Now (Taylor’s Version) , a recording of her 2010 studio album, made history when it went straight to the top of the charts as her 12th no. 1—making her the woman with the most no. 1 albums and the first person with five albums simultaneously on Spotify’s Top Ten Albums Global chart. 

And Swift’s Eras tour is directly linked to the success of her streaming. “The live music performance is actually a driver to the streaming platforms,” says Enders. “When you go to see an Eras show you’re rediscovering Taylor Swift and you go back to listen to her music when you get home and in the days after.”

So far, Swift is halfway through her re-recording project, with three albums still to come. Swift announced on Aug. 9, when closing out her six-show residency at Los Angeles’ So-Fi Stadium, that her next re-recorded album will be her synth pop 1989 album, due Oct. 27.

Surprise!! 1989 (Taylor’s Version) is on its way to you 🔜! The 1989 album changed my life in countless ways, and it fills me with such excitement to announce that my version of it will be out October 27th. To be perfectly honest, this is my most FAVORITE re-record I’ve ever done… pic.twitter.com/JFYOWhBxhj — Taylor Swift (@taylorswift13) August 10, 2023

“It's kind of like the Marvel Cinematic Universe,” says Harding, using another onscreen metaphor. “We're in the Taylor Swift cinematic universe at any given moment. There's endless amounts of discussion to be had at every level of this world that she's created, and each one I think serves a different audience.”

With more tour stops on the horizon and three more albums to re-release, Swift isn’t slowing down any time soon. The music sensation has even exceeded her own expectations. On the last night of the first U.S. leg of the tour, Swift told the crowd, “I figured it would be fun, but I did not know it would be like this.”

Harding says it’s not just a recipe for financial success, but for spectacular longevity. “Taylor Swift has the capacity to be around for a whole lifetime,” he says. “I think the big question I have is: where do you go from here?”

Correction, Aug. 24

The original version of this story stated that Scooter Braun still owns the master rights to Swift's first six albums. Braun sold the rights to Shamrock Holdings in November 2020.

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Taylor Swift’s The Eras Tour Is a 3-Hour Career-Spanning Victory Lap

By Waiss Aramesh

Waiss Aramesh

How do we measure the impact of a musician in 2023? Streams can be bought. Awards can be finessed. Is it when demand for show tickets leads to a congressional hearing about Ticketmaster’s policies? Or when flight attendants shout out a fanbase making a pilgrimage to see a tour opener? Or when TikToks of merch inspirations and setlist predictions rack up millions of views? Nearly a decade ago, a headline ran declaring ‘ Taylor Swift Is The Music Industry’ and those with even the slightest pulse on pop culture can tell she’s only grown more omnipresent since. It all led to a warm evening in Glendale, Arizona where months after delivering her most commercially-successful album to date, Midnights , Swift debuted a discography-spanning setlist that lasted over three hours and kicked off an aptly-named stadium run. The Eras Tour has arrived.

After night had fallen and GAYLE and Paramore revved the crowd up with a mix of recent chart-toppers (GAYLE’s “abcdefu”) and cultural anthems (Paramore’s “Misery Business”), it was time for the main event. At 7:57pm, a timer appeared on a massive screen prompting screams from all corners of State Farm Stadium. Lesley Gore’s “You Don’t Own Me” played as fans braced themselves for the arrival of Swift. When the timer hit 0:00, the house we’d seen in the “Lover” music video assembled on the screen, indicating that this evening was first and foremost about reviving the feelings each era evoked.

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It’s easy to compare one of Swift’s stadium shows to something you’d see on Broadway — never has that been more true than for The Eras Tour . The setlist is cut up into acts, grouped together by eras for each of Swift’s ten studio albums. For each era/act, Swift went full-send into that album’s look, feel, costume, color blocking, and more.

Many eras got a few songs. At one moment, it seemed like Swift’s soft spot for Folklore would mean we’d hear the entire album. On the opposite end, Speak Now ’s part of the show was short but impactful. Swift played only one song from her third studio album, “Enchanted,” while wearing a stunning floor-length ballroom gown designed by Nicole + Derr. Hopping from act to act, Swift made it extremely clear when she’s taking the audience out of one era and into another. This isn’t a hastily put together setlist with a vague thread of connective tissue — Swift is taking her audience on a nostalgic extravaganza.

View this post on Instagram A post shared by Rolling Stone (@rollingstone)

Girl in Red Is Ready for Her Superstar Era

Taylor swift ‘channel 13 (taylor’s version)’ is coming to siriusxm, 2024 webby awards: taylor swift and travis kelce both earn nominations in the same category.

For “The Man,” Swift completed her Versace look with a blazer and made sure everyone could see the red bottoms when she kicked her feet up on a conference room table as she delivered the masterfully written and scathing assessment of gender inequality in pop culture. Swift closed out the Lover era act with “You Need to Calm Down” and “The Archer,” the latter getting a beautifully stripped down rendition so Swift’s vocals echoed across the stadium: “Because all of my enemies started out friends / Help me hold onto you.”

At one point, as Swift ran through hits from her Fearless era, she flashed a smile and announced to the crowd that she was taking us back to high school with her. The nostalgia seeped into the show, resulting in some of the loudest crowd participation yet, especially from those old enough to have grown up with Swift and were in high school at the same time she was. The singer ran through “Fearless,” “You Belong With Me,” and “Love Story,” reminding us of a time when we discovered the pop phenomenon unbeknownst to the level of celebrity she’d achieve.

Something about Swift — she’s online. If the fact that she decided to end last night with the TikTok-friendly “Karma” doesn’t make that obvious enough, her joke about disliking Evermore hammers home the point. 

Later on in the act reserved for her ninth studio album, in line with how theatrical the event was, Swift set up a beautiful dinner setting only to deliver a heart-wrenching rendition of “Tolerate It.” She also performed “Tis the Damn Season,” “Willow,” “Marjorie,” and “Champagne Problems,” giving fans a sizable taste of the Evermore live experience they weren’t able to receive when the project came out in 2020.

For the acts dedicated to Reputation and Red , fans were treated to a masterclass in visuals and hitmaking, two key elements that has assured Swift prolonged success for as long as she’s had it. The powerful, striking, snake motifs were an awesome callback for fans who attended the Reputation tour.

For Red , Swift went through “22,” “We Are Never Ever Getting Back Together,” and “I Knew You Were Trouble. She closed out the act with a beautiful performance of the 10-minute “Taylor’s Version” of “All Too Well.” In the evening’s most ethereal moment, small white confetti made to look like snow blanketed the State Farm Stadium as she neared the end of her magnum opus, singing “Because in this city’s barren cold/I still remember the first fall of snow/And how it glistened how it fell/I remember it all too well.” Not only is Swift a savant for world-building, but she’s perfected the ability to translate those worlds into the live experience.

Swift wasn’t shy about making sure people got the full Folklore live experience. A makeshift cabin, not unlike the one made during Swift’s 2021 Grammys performance, sat on the stage with Swift perched on it during “Invisible String.” The star also discussed how she finally got comfortable crafting narratives for purely fictional characters, rather than ripping them from the headlines about her life.

1989’s era act turned the party up and restored the energy, with Swift donning a Roberto Cavalli top and skirt and going through “Style,” “Blank Space,” “Shake It Off,” “Wildest Dreams,” and “Bad Blood.”

To cap off the evening, Swift returned to Midnights , performing album highlights “Lavender Haze,” “Mastermind,” and more. It was hard to ignore the immense gratitude the singer continued to exude throughout the evening, with the “thank yous” coming more and more often the closer she got to the end.

Eventually, the singer asked the crowd if they had time for one more and launched into her finale, “Karma,” a track with a passionate chorus that’s begging to be scream-sung in a room of over 70,000 who’ve been waiting for this exact moment for years. Maybe it’s fitting that an artist who’s had more than her fair share of ups and downs, and at times has been the most polarizing musician alive, ends her stadium tour opener with a song about how she can finally protect her peace. Karma’s a relaxing thought, indeed.

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Here are all the benefits you can get from using your Capital One credit card at concerts, including Taylor Swift’s ‘Eras Tour’

  • Updated: Mar. 30, 2024, 1:00 p.m. |
  • Published: Mar. 30, 2024, 1:00 p.m.

Capital One cardholder benefits

Capital One cardholders get exclusive access to Taylor Swift tickets before they go on sale to the general public. Getty Images for TAS Rights Mana

  • Nicole Iuzzolino | NJ Advance Media for NJ.com

Capital One credit cardholders have a lot more benefits than they may realize to see some of the biggest stars in the industry and make their ticket-buying experience a whole lot easier.

Those who have this credit card can purchase several concert and live performance tickets through Capital One Presales website and Capital One Entertainment.

The Capital One presales gives cardholders an added chance to get highly coveted concert tickets that are generally at risk of selling out quickly, like Taylor Swift’s “Eras Tour.”

In addition to the presale options, Capital One Entertainment offers VIP ticket packages, cardmember exclusive tickets to special events, games and concerts, and perks at specific venues, such as meet and greets, complimentary food and beverages, and food festivals.

Here is everything you need to know about the Capital One credit card has when it comes to concerts and live events.

What Capital One cards can I use to get benefits when making concert purchases?

Something that is important to note is that the presale website is not part of Capital One Entertainment website .

Ticketmaster powers Capital One presales. They are available to all Capital One cardholders with Visa and Mastercard credit cards, Capital One debit cards and co-brand partner credit cards.

However, Capital One private label retail credit cards are not eligible for presale.

Capital One debit cards, private label retail credit cards and co-brand partner cards are also not eligible.

Here are three of Capital One’s most popular credit cards :

Platinum Mastercard: This card has zero annual fees, and you can be automatically considered for a higher credit line in six months.

Venture Rewards: You can earn this one-time bonus when you spend $4,000 within the first three months. Plus, when you travel, there are no foreign transaction fees and no blackout dates.

Quicksilver Rewards: Cardholders can earn 1.5% on every purchase, and the rewards never expire. You’ll also earn a one-time bonus of $200 once you spend $500 within the first three months.

Vivid Seats powers the Capital One Entertainment website . It is available to Capital One cardholders with eligible rewards credit cards that are in good standing.

The cardholder has to be at least 18 years old and is the primary account holder or manager of the consumer or small business credit card.

Additional perks of using a Capital One credit card include:

  • Artist and athlete meet-and-greets
  • Premium seats
  • Exclusive sound checks
  • Complimentary food and beverages
  • Exclusive merchandise and take home gifts
  • Music festivals
  • Broadway shows
  • Charity events and dinners
  • Food festivals
  • Dinners featuring collaborations from chefs of Michelin-starred restaurants
  • Major League Baseball tickets and experiences
  • MLB.TV subscription discount
  • MLBShop.com discount for 20% off with code CAPITALONE
  • Jackie Robinson Museum admission discount for 20% off with code CAPITALONE

How can I access Capital One Cardholder Pre-Sale?

A limited number of tickets are set aside exclusively for Capital One debit and credit card holders from two to seven days before they go on sale to general public.

Here’s how you can access these tickets:

  • Go to the Capital One presale website, which directs you to Ticketmaster .
  • Then, follow the instructions for each presale event to access tickets.
  • Click the “Unlock” button, and enter the first six digits of your Capital One debit or credit card in the required section.
  • Finally, use your rewards, your credit card or both to purchase tickets.

How can I purchase Capital One Entertainment tickets for VIP packages and exclusive events?

To purchase VIP packages for certain concerts and live events, cardholders can use the Capital One mobile app, the Capital One website or the Capital One Entertainment login website .

To get VIP tickets all you need to do is log in with your Capital One account username and password and follow the instructions for each event to buy tickets at checkout on Vivid Seats .

Cardholders can use rewards, their credit card or both to purchase tickets for most events.

What are Capital One Cardholder Exclusive Tickets?

A limited number of tickets set aside exclusively for Capital One credit members during the general public sale on Vivid Seats. They are available on a first come, first served basis.

You can use rewards, a credit card or both to purchase tickets for most events.

You have to look up the tickets you want to purchase on the Capital One Entertainment website , follow the instructions to then get redirected to Vivid Seats and enter your credit card information to purchase tickets.

You can find more details about Capital One cardholder benefits at concerts and events here .

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‘Taylor Swift: Eras Tour’ Film Surpasses $100 Million in Advance Ticket Sales

By Rebecca Rubin

Rebecca Rubin

Senior Film and Media Reporter

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EDITORIAL USE ONLY. Taylor Swift performs onstage at the "Taylor Swift | The Eras Tour" at SoFi Stadium on August 7, 2023 in Los Angeles, California.

Taylor Swift ‘s “Eras Tour” concert film is breaking records before it even hits theaters.

With a week until the movie graces the big screen, it has surpassed $100 million worldwide in advance ticket sales, according to its official distributor AMC Theatres . These revenues encompass all showtimes, locations and circuits playing “Eras Tour” across the globe, not just AMC locations.

Swift’s concert film, which captures her record-breaking stadium tour, opens in theaters on Oct. 13 — to coincide with the pop star’s lucky number — and will screen in 8,500 cinemas across 100 countries.

Swift’s “Eras Tour” has been shattering expectations since tickets first went on sale. It set a single-day ticket sales record for AMC Theatres with $26 million in North America, besting the all-time benchmark previously held by “Spider-Man: No Way Home” ($16.9 million). Advance ticket sales are particularly strong in premium large-screen formats like Imax and Dolby Cinema, according to AMC.

“ Taylor Swift: The Eras Tour ” will play at least four showtimes per day on Thursdays, Fridays, Saturdays and Sundays at every AMC theater location in the United States. The cinema chain promises it will “continue to take steps to reach agreements with additional cinema operators throughout the world to play this spectacular Taylor Swift tour-de-force.”

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Taylor Swift's The Eras Tour Shatters Records with Over $1 Billion Gross

I n an unprecedented show of force in the live music industry, Taylor Swift’s The Eras Tour has set a new benchmark, becoming the first concert tour to gross over a staggering $1 billion, according to reports by the esteemed trade publications Pollstar. This monumental achievement places Swift at the pinnacle of touring success, surpassing rock legends and pop icons alike.

The Eras Tour, a celebration of Swift’s extensive discography, has captivated fans across the globe, selling an incredible 4.35 million tickets across 60 dates. Pollstar’s meticulous data collection process, spanning from November 17, 2022, to November 15, 2023, captures the essence of Swift’s triumph with a calculated gross of $1.04 billion.

Swift’s commercial savvy extends beyond the confines of the concert stage. Her tour film, “Taylor Swift: The Eras Tour,” not only captivated audiences but also reportedly earned a record-breaking $250 million in sales, making it the highest-grossing concert film of all time. Additionally, merchandise sales associated with the tour are estimated to have brought in around $200 million, further cementing The Eras Tour’s status as a commercial juggernaut.

The magnitude of Swift’s success is all the more remarkable considering the tour’s average gross of $17,321,063 per show. This remarkable average is a testament to Swift’s enduring appeal and her ability to draw in massive audiences, time and time again.

Pollstar’s projections for Swift’s tour in 2024 are equally bullish, predicting that The Eras Tour is poised to repeat its billion-dollar feat within their eligibility window. This would place Swift’s touring revenue over an astonishing $2 billion mark over the entire span of the tour.

The Eras Tour’s dominance is also evident in the grander scheme of the music industry, as concert sales saw a significant increase in 2023. Worldwide, the top 100 tours experienced a 46% jump from the previous year, amassing $9.17 billion. North America alone witnessed a leap from $4.77 billion to $6.63 billion, underscoring a lucrative period for the live music sector.

As Swift continues her global conquest with forthcoming international dates and a return to North America in October, her impact extends beyond the ticket booths and merch stands. Swift was recently named Time Magazine’s Person of the Year and recognized by Apple Music and Spotify as 2023’s most-streamed artist globally, further solidifying her influence in the digital realm.

The Eras Tour’s trajectory indicates that Swift is not simply riding the waves of the music industry; she is creating them. With every performance and milestone, Taylor Swift redefines what is possible for a touring artist, serving as both an inspiration and a challenge to her contemporaries.

In a year that has been nothing short of historic for the live music industry, Taylor Swift’s The Eras Tour stands as a towering achievement—a testament to the power of innovation, artistry, and the undying support of millions of fans worldwide.

Relevant articles:

– TIL In the list of the top 20 highest grossing musical tours of all time only U2 appears 3 times, grossing $736M in 2009, $390M in 2017, and $389M in 2005. Taylor Swift is no. 1 on the list with the only tour to ever gross over a billion dollars.

– Taylor Swift’s Eras Tour is the first tour to gross over $1 billion, Pollstar says , The Associated Press, Fri, 08 Dec 2023 08:00:00 GMT

– Taylor Swift to Break Scottish Record at Murrayfield Shows , Ticket News, Fri, 29 Mar 2024 21:45:00 GMT

– Taylor Swift’s Eras Tour is first tour to make $1 billion , Entertainment Weekly News, Mon, 11 Dec 2023 08:00:00 GMT

In an unprecedented show of force in the live music ind […]

Taylor Swift joins Oprah, Rihanna on Forbes billionaires list. See who else made the list

It's been a long time coming, but... Taylor Swift has now joined Forbes' Worlds' Billionaire List.

Here's what we know.

Is Taylor Swift a billionaire?

Yes . The pop superstar, who  reached billionaire status in October , landed on Forbes'  World’s Billionaires list , the business magazine shared Tuesday. Among other celeb billionaires who made the cut — including  Rihanna ,  Kim Kardashian ,  Oprah Winfrey  and  "Star Wars"  creator George Lucas — Swift was ranked at No. 14 with a net worth of $1.1 billion.

More on Taylor Swift: Ka-ching! Taylor Swift lands on Forbes' World's Billionaires list with $1.1B net worth

Lucas tops the celebrity billionaire list, with a net worth of $5.5 billion — five times that of Swift.

However, the "Is It Over Now?" singer still managed to make history as the first person to reach billionaire status "based solely on songwriting and performing," according to Forbes .

Swift had a lucrative 2023, thanks in large part to her record-breaking  Eras Tour , which became the first tour in history to earn more than $1 billion. The global trek,  which kicked off in March 2023 , took in an estimated ticket gross of $1.04 billion last year from 4.35 million tickets sold, according to  music industry trade publication Pollstar .

People are also reading: Taylor Swift's new album, 'Error 321' and historic Grammy win: Everything you need to know

Swift's U.S. concerts added an estimated $4.3 billion to the country’s gross domestic product in 2023,  Bloomberg reported in October .

A concert film of the tour,  "Taylor Swift: The Eras Tour,"  opened at the box office in October with earnings of $92.8 million. Within days, it became the highest-grossing concert film ever in North America, not accounting for inflation.

Also read: Texas meteorologist sneaks Taylor Swift lyrics into forecasts and TikTok is 'ready for it'

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Is Beyoncé a billionaire?

Not yet . As of December 2023, Forbes estimates Beyoncé's net worth to be around $800 million.

Of course, this was calculated before "Queen Bey" dropped her new country album "Cowboy Carter."

People are also reading: Beyoncé’s new 'Cowboy Carter' album is out. Here's what we know, how to stream it.

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Taylor Swift joins Forbes World's Billionaires List for first time

by CAITLYN FROLO | The National Desk

Taylor Swift arrives at the 66th annual Grammy Awards on Sunday, Feb. 4, 2024, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)

WASHINGTON (TND) — Taylor Swift has joined a list of some of the world's richest people, according to new numbers from Forbes.

The 34-year-old pop music sensation, who reached billionaire status in October thanks to the worldwide success of "The Eras Tour" and its concert film, entered the Forbes World's Billionaires List for the first time this week.

According to Forbes, Swift grew an estimated $1.1 billion fortune, based on earnings from her tour, her music catalog value and an extensive real estate portfolio.

Swift is the first musician to hit ten-figure status solely based on her songs and performances," Forbes wrote.

Forbes said a "record 2,781" billionaires were reported worldwide this year, worth a whopping $14.2 trillion when put together.

The company said with a variety of markets trending up, "the surge in wealth has made 265 people billionaires over the past year, up from 150 newcomers in 2023."

Other noticeable names making the list this year include basketball legend Magic Johnson and French fashion designer Christian Louboutin.

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Taylor Swift's Eras Tour made her a billionaire

Swift's $1.1 billion fortune makes her the first musician to join forbes' billionaires list based solely on music and performances.

Taylor Swift

Taylor Swift made her debut on a new chart: Forbes’ billionaires list.

The pop superstar was propelled to billionaire status last October, thanks to a combination of her music catalog and the major revenues from her sold-out Eras Tour shows. With a net worth of $1.1 billion, according to Forbes, Swift is now one of the 2,781 billionaires on the list for 2024.

The 34-year-old is the first musician to join the list solely based on her songs and performances, and not from additional income from brand partnerships, business ventures, or other money-making activities.

Swift’s billionaire status is made up of more than $500 million in estimated wealth amassed from royalties and touring, combined with a $500 million music catalog and about $125 million in real estate, according to Forbes.

Over the last three years, Swift has re-released several of her hit albums to regain ownership after a rights dispute between herself and record executive Scooter Braun (who purchased Big Machine Records, the label that signed Swift for more than a decade, in 2019). And last year, she embarked on the Eras Tour — starting in the U.S. and continuing to sell out stadiums worldwide — which reportedly brought in a historic $4.1 billion in earnings for Swift.

Other famous faces who made it onto the list include Magic Johnson, who makes his first appearance on the chart this year with a $1.2 billion fortune; Rihanna with her two multi-billion dollar brands, Fenty Beauty and Savage X Fenty; and Michael Jordan, thanks to his lucrative partnership with Nike.

As for the rest of the billionaires list, CEO of the sprawling French luxury empire, LVMH, Bernard Arnault topped the ranks with an estimated $233 billion. He was followed by Tesla and SpaceX CEO Elon Musk, who has an estimated wealth of $195 billion. Amazon founder Jeff Bezos rounded out the top three billionaires worldwide with a $194 billion fortune, according to Forbes.

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Taylor Swift named billionaire by Forbes as Eras Tour, music catalogue and more amassed massive $1B fortune

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Taylor Swift has officially reached Forbes billionaire status.

“The most famous newcomer is, of course, Taylor Swift, whose record-breaking, five-continent Eras Tour is the first to surpass $1 billion in revenue,” the business magazine explained in a new article published Tuesday, highlighting celebrities who made their annual list .

“The 34-year-old pop star amassed an estimated $1.1 billion fortune, based on earnings from the blockbuster tour, the value of her music catalog and her real estate portfolio.”

Taylor Swift has officially reached Forbes billionaire status.

According to Forbes, Swift is also the “first musician to hit ten-figure status” solely based on her songs and performances. Other celebrities who made the annual list include NBA legend Earvin “Magic” Johnson and French fashion designer Christian Louboutin.

Swift’s Eras Tour, which kicked off in March 2023, was the highest-selling tour worldwide .

The announcement of her billionaire status comes just one day after the Grammy winner took home the prestigious artist of the year award at the 2024 iHeartRadio Music Awards .

A photo of Taylor Swift

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Swift could not attend the Los Angeles-based awards show in person, but thanked fans for their support in a pre-recorded video that played on the big screen at the Dolby Theatre.

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”To the fans, it’s completely up to you to choose how you spend your time,” the “Bad Blood” singer said.

“What concerts you want to go to, what music do you want to make the soundtrack to your life, and to anyone who has included me in those choices, I’m so, so, so thankful for that.”

A photo of Taylor Swift

The “Love Story” crooner recently returned home from a romantic vacation in the Bahamas with her NFL star beau , Travis Kelce.

The Kansas City Chiefs tight end, also 34, has attended many of Swift’s shows over the past year. He even jetted off to Australia right after his 2024 Super Bowl win to support his pop star girlfriend. The Eras Tour is set to end in December 2024 in Vancouver, Canada.

Up next, Swift’s 11th studio album, “The Tortured Poets Department,” drops April 19. In celebration of the upcoming new music, SiriusXM is launching an entire channel dedicated to the musician, “ Channel 13 (Taylor’s Version) ,” from April 7 through May 6.

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Taylor Swift has officially reached Forbes billionaire status.

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Forbes rich list members get $2trn richer — as Taylor Swift joins

Bernard arnault, elon musk, jeff bezos and mark zuckerberg lead the billionaires, with 265 new faces including openai’s sam altman and the eras tour superstar. but all the top ten are men.

Taylor Swift is on the list for the first time, while Jeff Bezos and Elon Musk both increased their fortunes

T he world’s richest people became significantly richer over the past 12 months, with billionaires adding a collective $2 trillion to their wealth — and Taylor Swift joining their ranks for the first time.

The musician, 34, became a billionaire last year thanks to the reissuing of previously recorded music and her 152-date Eras world tour. The wildly popular tour began in March last year and she will perform across five continents and keep going until this Christmas.

Swift is one of 2,781 billionaires who make it on to Forbes’s annual list, released on Tuesday .

Bernard Arnault, with his wife Hélène, daughter-in-law Natalia Vodianova and son Antoine, is again the richest man in the world with a fortune of $233 billion

For the first time in 15 years, there are no self-made billionaires under the age of 30; all those under 30 named have inherited their wealth. The average billionaire is

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Taylor Swift, Magic Johnson, and Sam Altman made Forbes' billionaires list for the first time. Here are the newcomers to know.

  • Taylor Swift, Magic Johnson, and Sam Altman are among the new additions to Forbes' billionaire list.
  • Swift's "The Eras Tour," Johnson's business deals, and Altman's startup bets have paid off hugely.
  • AMD's Lisa Su, Todd Graves of Raising Cane's, and fashion icon Christian Louboutin made the cut too.

Insider Today

Taylor Swift, Magic Johnson, and Sam Altman are among the 265 new faces on Forbes' annual list of billionaires, published this week.

The full rankings feature a record 2,781 people, worth an unprecedented $14.2 trillion between them as of March 8.

Swift ($1.1 billion) has joined the three-comma club thanks to "The Eras Tour," her ongoing marathon of 152 shows in 54 cities across five continents.

Related stories

The global concert tour has generated more than $1 billion in revenue, and has been turned into a movie that premiered in AMC Theatres before moving to Disney+.

The singer-songwriter's net worth also reflects the estimated value of her music catalog — which includes hits like "Blank Space" and "Anti-Hero" — and her real estate holdings.

Johnson ($1.2 billion) is best known for leading the Los Angeles Lakers to five championship titles in the 1980s. But the basketball star has made most of his fortune since retiring.

He owns small stakes in the Washington Commanders, the Los Angeles Dodgers, the Los Angeles Sparks, and Los Angeles FC. He's also made lucrative investments in Starbucks franchises, movie theaters, and real estate over the years.

Altman ($1 billion) is the CEO of Microsoft-backed OpenAI — the company behind ChatGPT and an artificial-intelligence pioneer.

His inclusion on the rich list is a product of his bets on nascent companies when he was Y Combinator's president ; an early wager on Stripe; a position in Reddit , which went public this month; and a stake in Helion , a nuclear fusion startup.

The wealthiest person to debut this year is Andrea Pignataro ($27.5 billion), the ex-Salomon Brothers bond trader behind ION Group, a financial-software company. His net worth reflects his ION stake plus other assets, including an assortment of high-end villas and hotels in St. Vincent and the Grenadines.

The boom in AI, cryptocurrencies, and other technologies helped several people achieve billionaire status this year. That group includes Super Micro Computer CEO Charles Liang ($6.1 billion), Advanced Micro Devices CEO Lisa Su ($1.3 billion), Tesla and SpaceX investor Antonio Gracias ($1.1 billion), Nvidia director Harvey Jones ($1 billion), and Giancarlo Devasini ($9.2 billion), who worked as a plastic surgeon before launching crypto giant Tether.

Other newcomers to Forbes' list include Todd Graves ($9.1 billion), the founder of Raising Cane's Chicken Fingers; Dick Wolf ($1.2 billion), the producer of TV shows including "Law & Order,"; Christian Louboutin ($1.2 billion), the fashion designer behind the signature red-soled high heels; and three cofounders of fast-fashion titan Shein, worth $4.2 billion each.

Axel Springer, Business Insider's parent company, has a global deal to allow OpenAI to train its models on its media brands' reporting.

Watch: The Taylor Swift effect: How a pop star created her own economy

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Tens of thousands of people are facing crippling tax demands from HMRC for taxes their employers failed to pay. 

It's a campaign that has driven people to the brink of bankruptcy and devastated families.

At least 23 victims have taken - or attempted to take - their own lives.

For the first time, two people who tried to end their lives have shared their story with Sky News.

The following article contains references to suicide that readers may find distressing.

We've all found ourselves stuck on a delayed train and wished we'd chosen any other route to get home. You might even be on one right now.

Well, thanks to a new study you can at least take note of routes you might want to avoid.

It has listed the worst offending companies on the UK's rail network by looking at official data from the Office of Rail and Road between January 2021 and September 2023.

It looked at trains that were cancelled or delayed by 15 minutes or more during that time period.

The research found Avanti West Coast had 15.36% of its services delayed or cancelled. 

The study's second worst offender, with 12.32% of all trains either cancelled or seriously late, is Grand Central Rail . 

And  CrossCountry was the third least reliable operator, with 12.26% of trains arriving 15 minutes or more late, or being cancelled altogether. 

Axel Hernborg, founder of Tripplo , which conducted the study, said: " It's no secret that the UK's rail network is a far shout from those within mainland Europe in terms of efficiency and reliability, and these findings simply underscore that."

Look at the table below for the full list of the 10 least reliable train operators, as ranked by the travel website. The column on the right shows the number of minutes customers lost in delays.

By Faith Ridler, news reporter

At the start of the year, I set myself what felt like an impossible challenge - to make enough cash to finally go on my dream holiday to Japan – all through side hustles.

After a few false starts – and a lot of cat sitting – I discovered Vinted, a second-hand selling app which had the very convenient side effect of helping me declutter my very tiny London flat.

I set up my account at the very end of January, listing a few items that were spilling out of my wardrobe – jackets, dresses and shoes I hadn’t worn once since purchasing them.

I also listed some craft supplies that had become a hobby graveyard on my cluttered desk during COVID lockdowns.

To my surprise, pretty much everything sold.

And to date, I've made the hefty sum of around £1,500. 

This was more than enough for my flight to Japan, a new suitcase, and a hotel for my arrival in Tokyo this summer.

Here are the tips and tricks I’ve learned along the way…

Do your research

The biggest piece of advice I could give you if you’re thinking about selling on Vinted is to make sure you know the value of what you're selling.

I was surprised to find through my own selling experience that some brands hold their value much better than others. 

For example, a dress I bought for £40 from a brand called Louche sold (after some weeks) for only £4.

On the other hand, a Lucy & Yak T-shirt I bought for £30 sold used for £20.

You may ask, how do I know what something is worth?

The best way to investigate this is to check what other people are doing on the app. That way, you don’t list things too cheaply and end up losing out.

Other items I found hold their value are Nintendo Switch games, some of which I sold on for face value after completing a playthrough myself.

An important note – make sure you check which items you can sell through Vinted before listing. If you have listings deleted too often, you can get your account banned. You can find this information through the app itself.

No printer? InPost lockers are your friend

A key element of Vinted selling is physically posting the items, which can become a bit of a headache if you don’t know the ins and outs of the app.

I fell victim to the many shipping options at the start of my selling journey – until a kind friend mentioned you can actually switch off methods not available in your area in the Postage tab of Settings.

My advice would be to have a good look at what you can offer for delivery, and make sure those are the only options available for people buying items through your page.

If – like me – you don’t have a printer, you can turn off every option but InPost lockers.

These are postal lockers you simply need to scan a QR code to open and leave the parcel inside.

No label, no problem.

Learn how to haggle

This was something that shocked me about the app.

Although you set a price for your items, almost everybody will try to haggle the price down.

You can ask for people not to send offers in the description of the items, but I’ve had very limited success with that method.

What I find works best is to list the item for slightly more than you would accept, and just let people haggle down. You're still earning the best price, and the buyer goes away with a "deal".

Everybody wins.

Taxes and Vinted

When it comes to earning money through any method, you always have to consider the tax ramifications.

However, as Vinted explains clearly on its website , if the money you make on the app over a year is less than what you paid for the items initially, you pay no tax.

It adds: "The only time that an individual item might be taxable is when you sell it for more than £6,000 and there is a profit from the sale.

"Even then, you can use your capital gain tax-free allowance (which is £3,000) to reduce this profit."

Essentially, if, like me, you're simply decluttering your way to Japan, you're very unlikely to find yourself crossing paths with HMRC.

Trade groups have warned of higher food prices and empty supermarket shelves because of new post-Brexit border fees being introduced this month.

A maximum charge of £145 will apply on imports of plant and animal products, such as cheese and fish, entering the UK through the Port of Dover and Eurotunnel from 30 April.

The fees are intended to cover the cost of operating new border control posts required after Brexit, and will not apply to goods brought into the UK for personal use, the government said.

But importers warned the new charges could lead to higher prices for consumers.

Read more here ...

Ted Baker is the latest in a string of high-street giants to call in administrators in recent years. 

But how does it affect you? 

Let's use Ted Baker as an example. 

Purchases and returns

You can still purchase online or walk into a Ted Baker shop and buy items, but you could run into trouble returning them. 

If the retailer stops trading, it may not be able to get your money back to you.

If that is the case, you would have to file a claim with Teneo (Ted Baker's administrator) to join a list of creditors owed money by Ted Baker – and even then there's no guarantee you'd get your money back.

You could also file a claim with your debit or credit card provider - but again, no guarantees. 

TL;DR: If you have one - use it as soon as possible. 

Teneo has made no changes to the way gift cards can be used at Ted Baker, but as is the case with all administrators, it can change the terms and conditions at will. 

As above, if you lose out on cash because of a company going into administration, you can raise it with the administrators themselves. 

Credits and debits

As we mentioned earlier, you can file a claim with your debit or credit card provider to recover lost funds - but how exactly does that work?

  • Credit card:  If you bought any single item costing between £100-£30,000 and paid on a credit card, the card firm is liable if something goes wrong. If any purchase was less than £100, you may still be able to get your money back via chargeback
  • Debit card:  Under chargeback, your bank can try to get your money back from Ted Baker's bank. However, be aware that this is not a legal requirement and it can later be disputed and recalled back to Ted Baker's bank

A US state is considering a bill giving employees the right not to respond to calls, emails and texts from their bosses outside of paid work hours.

The so-called "right to disconnect" would allow California's labour commission to fine employers for interrupting personal time, reports our partner network NBC News.

The bill makes exceptions for emergencies, scheduling and collective bargaining.

The state's Chamber of Commerce called the proposed legislation a step backwards for flexibility.

However, Professor Amira Barger told NBC the changes would help tackle an "epidemic of burnout" and were a "necessary adaptation" for the future of work.

The planned £15bn mega-merger of UK mobile networks Vodafone and Three is to face an in-depth investigation by the competition watchdog.

The Competition and Markets Authority confirmed it will launch a so-called Phase 2 probe after both firms told the regulator they would not be offering measures to ease its concerns ahead of the deadline, 2 April.

The CMA said last month that the tie-up could have a "substantial" impact on competition, warning it may lead to higher prices and reduced quality.

Read more in our full story .

School strikes over teachers' pay and funding could be staged in September, the leader of a teaching union has warned.

Daniel Kebede, general secretary of the National Education Union (NEU), the largest education union in the UK, did not rule out launching a ballot on walkouts for the autumn term.

Teachers at the NEU’s annual conference in Bournemouth will vote today on whether the union should "build capacity" to deliver national industrial action.

Ofgem is considering plans for rules on the use of artificial intelligence in the energy industry amid fears the technology could risk "tacit collusion", reports  The Times.

Algorithms that make pricing decisions for companies would make it more difficult to identify who is accountable when it comes to competition issues, the regulator said.

Customers also need to be protected from higher-risk AI used to help balance supply and demand that could cause power outages if they fail.

By Daniel Binns, business reporter

The FTSE 100 is up more than 0.4% this morning, after a rise in the price of gold boosted precious metal mining firms.

Also up is British fintech Cab Payments. Its shares have shot up 11% in early trading.

It comes after the firm secured a payment provider licence in the Netherlands, paving the way for it to expand in the country.

Meanwhile, the cost of oil continues to slowly creep up in the wake of investor concerns over the Middle East and Ukraine's attacks on Russian refineries.

A barrel of Brent crude is currently trading at just over $89 (£70).

The currency markets remain stable, with £1 buying you $1.26 US or €1.17, with the rates almost unchanged from yesterday.

Google is considering charging for premium AI-powered features, the Financial Times reports.

It would be the first time the tech giant put any core products behind a paywall, as it seeks to gain ground in the fast-moving AI space

The FT cited sources familiar with Google's plans as saying it could incorporate a generative AI-powered search engine in its subscription services, which already provide access to its new Gemini AI assistant in Gmail and Docs.

Google's traditional search engine would remain free of charge and ads would continue to appear alongside search results even for subscribers.

"We're not working on or considering an ad-free search experience. As we've done many times before, we'll continue to build new premium capabilities and services to enhance our subscription offerings across Google," the company told Reuters.

Google, which invented the foundational technology for today's AI boom, is locked in battle with two industry players that have captured the business world's attention - ChatGPT's creator OpenAI and its backer Microsoft.

Every Thursday we look at a different savings option, explain the pros and cons, and reveal the best deals on the market (see table below for that).  This week we're talking about the top interest-paying current accounts. Savings Champion founder Anna Bowes  writes...

From time to time there are plenty of incentives available to attempt to encourage people to switch their current accounts - but switching is not always necessary. There are also some current accounts that offer competitive interest rates, even if there's not a switching incentive. 

While not as prevalent as they have been in the recent past, interest-paying current accounts can offer some very competitive interest rates – especially bearing in mind that most current accounts offer no interest at all. In fact, according to the Bank of England, there is £253bn currently held in these non-interest bearing accounts.

These accounts are usually more complicated than a traditional savings account and there are a number of hoops to jump through and potential hazards to avoid, in order to get the returns on offer. 

Potential traps to look out for are: low maximum balances, introductory rates, monthly fees, a requirement to set up direct debits, a minimum amount to pay in each month and a minimum amount to maintain in the account.

All of these factors need to be taken into account when choosing an account and if you feel that you may fall foul of the rules, take a look at one of the alternatives that will suit your circumstances better. 

Setting up standing orders is an easy way to ensure you deposit and withdraw the qualifying amounts each month and can be effective in managing multiple current accounts. It may take a while to set it all up, but the rates on offer could make it worthwhile. It is also worth remembering that many of these accounts can be opened without having to switch your main current account. 

A final point to bear in mind is that some of these accounts give you access to exclusive savings accounts, which often pay competitive rates - especially true with regular savings accounts.

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  1. The Eras Tour Taylor Swift Dates

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  2. Taylor Swift anuncia "The Eras Tour 2023" (¿llega a México?)

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  3. Taylor Swift Adds 17 Shows to 'The Eras Tour,' as Trek Becomes Star's

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  4. Andrew Thornton Viral: Taylor Swift Eras Tour Setlist Night 1

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  5. Taylor Swift Eras Tour Ticket Fully Editable Taylor

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  6. Taylor Swift Eras Tour Setlist Night 1

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COMMENTS

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    The Eras Tour, Swift's first tour in five years, was announced in November 2022.Presale tickets to the tour went on sale via Ticketmaster that month. Another batch of presale tickets for her ...

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    Taylor Swift announced her 2023 U.S. Eras tour dates following the No. 1 chart debut of 'Midnights.' Get the details. ... The public on-sale date for the tour will be 10 a.m. local venue time on ...

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  11. Taylor Swift The Eras Tour: New Dates, Tickets, Opening Acts

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    Swift's dancers flowed onto the stage through fog with pink, purple and orange parachute flaps. A compilation of songs from Swift's 10 albums — or eras — played as "it's been a long time ...

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    Here are all the benefits you can get from using your Capital One credit card at concerts, including Taylor Swift's 'Eras Tour' Updated: Mar. 30, 2024, 1:00 p.m. | Published: Mar. 30, 2024 ...

  21. Taylor Swift Eras Tour Film Hits $100 Million in Advance ...

    Swift's "Eras Tour" has been shattering expectations since tickets first went on sale. It set a single-day ticket sales record for AMC Theatres with $26 million in North America, besting the ...

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    The Eras Tour, a celebration of Swift's extensive discography, has captivated fans across the globe, selling an incredible 4.35 million tickets across 60 dates.

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    Lucas tops the celebrity billionaire list, with a net worth of $5.5 billion — five times that of Swift. ... The Eras Tour," opened at the box office in October with earnings of $92.8 million ...

  24. Taylor Swift joins Forbes World's Billionaires List for first time

    The 34-year-old pop music sensation, who reached billionaire status in October thanks to the worldwide success of "The Eras Tour" and its concert film, entered the Forbes World's Billionaires List ...

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    The Eras Tour reportedly earned Swift a historic $4.1 billion in earnings. Photo : Kim Kyung-Hoon ( Reuters ) Taylor Swift made her debut on a new chart: Forbes' billionaires list.

  26. Taylor Swift becomes a billionaire as she makes Forbes list

    Los Angeles Times via Getty Images. ... The Eras Tour is set to end in December 2024 in Vancouver, Canada. ... J.Crew's big spring sale is full of fantastic deals — shop our picks

  27. Taylor Swift's Eras Tour: So make the friendship ...

    Another distinctive set piece of the Eras Tour is the Folklore cabin, inspired by Swift's eighth album of the same name, which dropped amid the Covid-19 pandemic in July 2020.

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  29. Taylor Swift, Magic Johnson, Sam Altman Join Forbes' Billionaires List

    Swift ($1.1 billion) has joined the three-comma club thanks to "The Eras Tour," her ongoing marathon of 152 shows in 54 cities across five continents. Related stories

  30. Money blog: New British savings account announced by ...

    British Savings Bonds, which were announced in the budget, have gone on sale. The bonds, issued by the Treasury-backed NS&I, offer a fixed rate for three years - and the rate has been revealed at ...