humboldt weed tourism

Half-day and full-day tours on farms and more with California’s most experienced cannabis tourism guide.

Humboldt Cannabis Tours

• Post author: CannaTravel
• Post published: November 8, 2018
• Post category: Farm Experiences

The first company to offer farm tours of Humboldt, Humboldt Cannabis Tours is a great way to get the farm experience. 

Visit Farm Tour Webpage

This one day trip is a great introduction behind the scenes of the Emerald Triangle cannabis culture. We start this trip in historic Eureka, California. We will then head into the hills to experience a working outdoor cannabis farm. Next stop, a truly gourmet lunch showcasing local ingredients when possible. End the day at a local dispensary. Not only do our family farms produce the Award winning cannabis Humboldt is famous for they are located in spectacular settings. Tour offered May through October.

Reserve Tour Now

Contact info: Humboldt Cannabis Tours (707) 839-4640 215 C Street, Suite D-1 Eureka, CA 95501

Humboldt Canna Tourism

Arcata, CA 95521

Email – [email protected]

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Weed & Wine Tour

Savor Bud & Vine

Handmade Wines

Lunch Included

Celebrate the Best Wine & Cannabis of Humboldt County

We’ve combined two of our favorite things: cannabis and wine in this Humboldt weed and wine tour. You’ll visit a working cannabis farm and taste award-winning wine while learning about the interconnected nature of local vineyards and cannabis farms. Picnic lunch at the vineyard included! Whether you consume or admire, this tour will give you a greater appreciation of what the Emerald Triangle has to offer.

From bud to vine, taste the best of Humboldt County

Visit a licensed cannabis farm

Meet the farmers that made Humboldt what France is to wine

Sample handmade, small lot wines in a relaxing redwood setting

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Trip details.

$240 USD per person

Departure times

Meeting point.

Tours begin and end at 215 C St Unit D-1, Eureka, CA 95501 , United States. Click here for parking and walking directions.

Availability

April – October, Saturday and Sunday

2 – 11

Participation requirements

Must be 21+ years of age

• We can accommodate most dietary needs: vegan, gluten-free, halal, kosher, etc
• Wine tasting at Briceland Vineyards with owner and vintner Andrew
• Transportation to and from the farm and vineyard

Not included

Cannabis, tips

What to bring

• Sunglasses and/or hat
• Dress to be outside
• Closed toe shoes
• Refillable water bottle

About your guide

You will enjoy a local cannaisseur guide who is excited to share his wealth of weed knowledge

Transportation

A clean and comfortable van named Mona

Trip Overview

After meeting at our office in Old Town Eureka, we’ll have a quick introduction, then kick off the Humboldt weed and wine tour by visiting a licensed cannabis farm . Here, you’ll walk and talk with the farmer and learn about their latest plants and projects.

Next, we will head over to Briceland Vineyards and meet Andrew, the vintner. You’ll enjoy a snack while Andrew tastes us through his offerings. For over thirty years Briceland has been making wine that “a novice wine drinker will enjoy and a true wine geek will appreciate.”

After the tasting, we will have a delicious picnic lunch at the winery before heading back to our office. From bud to vine, this tour provides an educational taste of the Emerald Triangle.

Review Our Most Frequently Asked Questions

Yes, our cannabis tours are 100% legal. We hold a business license with the City of Eureka and the County of Humboldt. We received the first special permit from the County of Humboldt to operate cannabis farm tours. We also hold a Transportation Charter Party license from the California Public Utilities Commission. The farms and cannabis businesses that we visit are licensed by Humboldt County and the state of California. You can rest assured that these tours are legal in California.

Cannabis consumption is an optional part of the tour. Most of our guests actually choose not to consume, and we stand by those who choose not to, whatever the reason.

Anyone who is curious about cannabis will enjoy our tours. Our experiences focus on education and interaction with the cannabis plant and the community that cultivates it.

Smoking is not allowed inside the van or any closed space. We advocate responsible cannabis consumption and promote informed consent. We are adamant that those who choose to use cannabis do so under their own terms. We also stand by those who choose not to consume, and our tour guides uphold a no peer pressure policy.

No . However, you will need a valid identification showing that you are at least 21 years old. Those with a California medical recommendation do not pay taxes at the dispensary and can purchase more products per day. Other than at the checkout, there is not much difference between medical and recreational in the state of California.

Click here to visit our Terms & Conditions page and learn more about ID requirements.

We own our tour van. She is a glossy black 2015 Nissan NV 3500 named Mona . With less than 100k miles, she can hold 11 passengers in three bench seats, and is equipped with a separate AC unit as well as curtain airbags in the back, for comfort and safety. Our van is a critical part of our business and we go above and beyond the state’s strict maintenance requirements to keep her in tip top shape. Some say it’s the cleanest van in Humboldt.

Have More Questions?

Why our guests leave happy, stevie norcross.

Everything we hoped for and more! Matt is a wealth of knowledge, kind and thoughtful – perfect fit for the job. He answered our many cannabis-related and sporadic questions. So cool to walk through a nursery of plants, smell them and get to know the people that truly care about the cannabis industry.

Matt our Guide/Owner was very nice and did a very good job with sharing his knowledge and experience with his time here in Humbolt. From the sights to experiences there was a well diverse dive into thoughtful conversation about the history and what we can do/be to help preserve this incredible land we love.

Matt was amazing! We were visiting Humbolt County and wanted to see something that is a huge part of their culture and economy. Very informative. Matt was super responsive and we had a great time.

Try All Of Our Licensed Tours

Half-day cannabis farm tour, full-day cannabis farm tour, dispensary tour.

Learn more about the Farms we visit Click me (opens in a new tab)

Humboldt’s Budding Canna-Tourism Industry

• July 9, 2021

Finding Retreat Behind the Redwood Curtain

The majesty and wonder of the world’s tallest trees, our regal redwoods, have drawn both residents and travelers alike to Humboldt. In the mid-to-late ‘60s, the back-to-the-lander movement drew folks seeking retreat from the fast-paced Bay Area buzz into our isolated, rural landscapes for natural living and simpler lifestyles. For many, growing cannabis throughout the Humboldt region and selling in the illicit market became the financial subsidy to the dreamy, harmonious, and sought-after rural lifestyle. While cultivators successfully actualized their dreams of homesteads and organic living, for many, their dreams were not realized without paying the high costs of navigating a treacherous and often punitive war on drugs. Today, however, Humboldt has the opportunity to share a rich and engaging story of cannabis, community, resiliency, and the importance of cultivating sustainable, high-quality, craft cannabis while providing visitors with an unparalleled glimpse into the laid-back lifestyles behind the redwood curtain.

Pioneering the Canna-Tourism Trail

Humboldt Cannabis Tours :: The First Permitted Tour Operator

Three days after Humboldt County passed Ordinance 1.0, Kurth submitted his Business License Application. Likely overwhelmed by the influx of applications, and unsure of how Canna-Tourism fit into the mix, Kurth’s application stalled in the Planning Department for nearly two years; Ordinance 1.0 had not yet considered tourism a part of the legal cannabis market; furthermore, tourism does not require cannabis-specific licensing. So, the county required him to apply for a Special Permit (essentially, a permit the county can require of a business when their business model doesn’t quite fit pre-existing processes, but they’d like to design a consistent format for that business model). Kurth pioneered the charter tour process in tandem with the County, and while the process was arduous, Kurth’s tour company legally launched operations this month on Sunday, June 6th, and is already booking multiple tours each week. 

Kurth was successful in obtaining his Special Permit, however, it did not come without restrictions and conditions. For example, Humboldt Cannabis Tours may only visit legally compliant, licensed farms permitted for tourism (which did not exist until this year ) and dispensaries. He must abide by all California rules and requirements, such as maintaining his required insurance coverage and a Charter Party Permit, more specifically a Transportation Charter Permit (TCP). Additionally, Kurth may not park his van at his home, he must garage it off-premises, due to neighbors’ voiced concerns about a cannabis business in their neighborhood. Any future commercial operators wishing to offer chartered cannabis tours in Humboldt County will now be expected to follow the same process Kurth’s company underwent to receive their Special Permit. 

Today, you’ll see Kurth chauffeuring guests to licensed farms and dispensaries in his svelte, black, 13-passenger tour van where his raft-guide recipe for success has been amended for cannabis tours: meet up, introductions, travel to x, y, and z, lunch, travel to a, b, and c, then wrap up and return to Eureka. 🙂 

While Ordinance 1.0 did not initially consider the potential of tourism with the licensed cannabis industry, Kurth’s business license application for Humboldt Cannabis Tours sparked the county’s awareness of, and potential for, canna-tourism as a viable commercial leg of the industry in Ordinance 2.0 with Performance Standards for Public Accommodation (Section 55.4.12.14 and specifically for Tour Operators, Section 55.4.12.15). In Kurth’s opinion, some of the current regulations, like all regulations, need to be adjusted, though he’s pleased that the Planning Department has added a check-box to cannabis permit applications to indicate applicants are interested in including tourism opportunities as part of their business operations. He encourages cannabis businesses to apply for their tourism permits and ready themselves for the budding canna-tourism industry, “A lot of people have heard about the difficulties of getting a public accommodation permit. I want to get the word out that some of those things [difficulties] have changed. The Planning Department has changed its interpretation of the regulations. You still need to comply with the ADA standards but it’s much, much easier now with the parking, and the bathrooms and the garden paths… all that stuff has been worked out and it’s not an issue anymore.” 

Huckleberry Hill Farms :: The First Licensed and Permitted On-Site Farm Tour

Cannabis Farms, in general, carry the greater burden in obtaining their tourism permits due to the limitation set forth by the required Performance Standards for Public Accommodation. For example, one limiting hurdle is that farms interested in offering tours “must be located on a paved road with a centerline stripe, or paved meeting the Category 4 Standard” (Section 55.4.12.14.4.5.1). They must also provide flat parking for lift-loading and unloading and wheelchair accessibility. Walkways and ramps must be no more than a 5% grade and at least 6ft wide wherever the public is allowed, and bathrooms must be ADA accessible.

As aforementioned, the Planning Department originally had strict interpretations of ADA compliance, requiring permanent property infrastructure that imposed excessive expenses that simply made on-site tours unlikely for most rural, Humboldt cultivators. While Casali does have the good fortune of having a farm located along a Category 4 Road, obtaining his Special Permit required working closely with Planning Director, John Ford, to navigate what could work realistically to meet ADA requirements for his mountainside cannabis farm. Together they paved a pathway forward (pun not intended), which will hopefully make farm tours more feasible for other farms too, all the while ensuring accessibility for all public visitors. Some of the allowances which made it possible for Casali to obtain his special permit include the use of an ADA-accessible Porta-potty, rather than a permanent bathroom; pathways may be hard-granite paths rather than pavement; and parking pads may be plywood mats, rather than paved concrete slabs. Road and ADA requirements will certainly continue to remain a major hurdle for Humboldt’s more remote farms and cultivators unless addressed on a regulatory level.

Although Casali is indeed permitted to host commercial tours at Huckleberry Hill Farms, some restrictions still pose hindrances for Casali’s long-term farm tour vision; his special permit requires that only a third party (like Kurth’s business, Humboldt Cannabis Tours) brings groups to the farm, overnight stays are not an option, nor are on-site sales or consumption, and guests may not go into the greenhouses. Over time, as Casali builds a successful, compliant, and transparent tour operation on his farm, he hopes to see some of these restrictions lifted. For the time being, however, Casali is intent on following all of the rules set forth by his permit, building trust with the county planning department.

Casali is passionate about sharing the legacy of cannabis with visitors, “It’s important that people know where a multi-billion dollar industry was created and in my opinion, the Emerald Triangle is very special and unique.” The story Casali shares is not about being the “best grower” or having the “best product.” It’s about sharing the legacy of the spirit of the Humboldt Community, “People come for the world’s best cannabis, but they move here for this community because it’s so magical and so special.” He believes that tour operators “only have one chance to have a major impact on the people to spread the Emerald Triangle message. For so many years we all fought for this harmless plant and we were told that it was bad and it wasn’t good, and we were breaking the law, and now to come full circle to have it be legal is so special. We finally get to be openly proud of what [we’re doing].” 

Casali does not take the responsibility of representing the Humboldt cannabis industry lightly. He is motivated to inspire “ guests to leave with a totally different perception of who [we] are as farmers, who [we] are as people, and who [we] are as a community. Together, hopefully, we can make an impact on those people that are eventually going to be the ones that dictate whether or not we survive or we don’t.”

The Emerald Kid, Terp Mansion :: The First Licensed and Permitted Micro-business including Tourism

The Terp Mansion is a bit of an anomaly in the world of canna-business, as according to Sanders, “ it’s the first micro-business in Humboldt, and possibly the world, allowing for cultivation, manufacturing, distribution, and nursery sales on an actual homestead. ” He hopes to portray to the world what a small farm can do, emphasizing how much better and sustainable small farming is in comparison to big ag… quality over quantity. He’d like to normalize modern homesteading and cannabis at home. 

Sanders has been pleasantly surprised by the overwhelming response he’s already received for his tours. With over 100,000 social media followers the first marketing of his cannabis tours was posted on a Friday and received over 100 inquiries by the following Tuesday! 

Sanders believes that tourism will be a critical component of Humboldt’s cannabis industry. He encourages other businesses to “use tourism to your benefit, use it for marketing, brand awareness, and sustainability awareness.” He believes Humboldt has the opportunity to provide an experience for visitors to feel the Humboldt vibe.

The Humboldt Social :: Highlighting the Hospitality Experience

One of the vehicles by which the Humboldt Social franchise normalizes cannabis with their business models is to surround themselves with other independent businesses; for example, the P&B Social is host to a day spa, a food truck, a dispensary, and an event space, all of which create a symbiotic, inviting vibe for visitors to relax, eat, consume and enjoy as they tap into the many experiences offered. In regards to Special Permits, Humboldt Social works closely with Papa and Barkley, managing their pre-existing retail licensing.

Regardless of their strategies used to create canna-inclusive social environments throughout Humboldt County, Sweat promises the Socials are “going to do our best to be the best representation of what Humboldt can be.”

The Future of Humboldt’s Canna-Tourism

A consistent sentiment among each of these tourism models is that each business is committed to and invested in Humboldt, and each sees its role in telling the Humboldt story as a responsibility. While the pathway to canna-tourism is finally paved, there is still a long way to go in making tourism a viable option for many canna-businesses. “Now is the time for businesses to get ready for tourism,” urges Kurth. “John Ford, specifically, has expressed to me that he wants to permit tourism. He’s ready to move forward with it. A lot of the supervisors are too, and they want people to apply to host tourism.” The future is bright, and the time is now to begin considering how canna-tourism will fit into your business model.

• Tags : Tourism

HCGA Comment Letter Board of Supervisors

HCGA to Launch a Localized Collective Marketing Strategy

Humboldt County, California. The Humboldt County Growers Alliance (HCGA) announces a campaign –#Ask4Humboldt– to collectively market Humboldt’s branded cannabis and innovative product lines within the

Humboldt County Cannabis Collective Marketing

January 19, 2022 Dear Humboldt County Supervisors, Staff, and Project Trellis Committeemembers, On behalf of Humboldt County Growers Alliance, representing 275 cannabis licensees in Humboldt

2022 HCGA Policy Survey: Summary of Results

Each year since 2019, HCGA has conducted a policy survey in the fall with the goal of identifying the most urgent challenges facing licensed Humboldt

What is the future of Humboldt County’s Tourism Marketing?

On Tuesday, February 9, the Board of Supervisors heard a report from the County Economic Development Department, followed by a presentation from the Humboldt County Visitors Bureau (HCVB), on their plan to market Humboldt County’s tourism resources for the next three years.

Marketing Assessment Adopted by Supervisors

On 11/17/2020, the Humboldt County Board of Superviros unanimously approved the adoption of the Humboldt County Cannabis Marketing Assessment.

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Marijuana | ‘We’ve got to evolve’: Humboldt County…

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Marijuana | ‘We’ve got to evolve’: Humboldt County cannabis industry looks to tourism

Struggling legacy farmers need tax breaks, promotion to move into future, local leaders say.

For the last year, Humboldt County’s cannabis farmers have struggled to make ends meet as the price per pound of cannabis continues to fall as a result of massive overproduction across the state.

Many agree that decreasing the costs of production and eliminating the state cultivation tax would be the quickest path to immediate relief for cannabis farmers. Some say the key is branding and developing a marketing strategy that will help secure Humboldt County’s name as a world-renowned producer of high-quality sun-grown cannabis. Further integrating the cannabis industry into the local tourism industry is yet another strategy that could uplift small farmers.

While there is no silver bullet to saving the industry, one thing is clear: The legacy must be preserved.

Leveling the playing field

The Humboldt County Growers Alliance, a trade association that represents 275 licensed cannabis businesses in Humboldt County, recently joined the Origins Council as a regional partner for state and federal cannabis advocacy. The Origins Council, which also represents the Mendocino Cannabis Alliance and the Trinity County Agriculture Alliance, is the largest membership-based cannabis advocacy organization in the state representing nearly 900 licensed cannabis businesses across California.

By unifying the three Emerald Triangle counties with other major cannabis producers across the state, Natalynne DeLapp, executive director for the HCGA, said Humboldt County will be in a better position to advocate at the state and, ultimately, federal level.

“One of the biggest costs of production is the state cultivation tax, which is a set fixed rate that recently went up which only added insult to injury,” DeLapp said. The cultivation tax for flower per dry-weight pound will increase from $154.40 per pound to $161.28 beginning Jan. 1, 2022 , according to the state Department of Tax and Fee Administration. “Sun-grown farmers that are only getting $300 a pound are being disproportionately impacted whereas indoor operators are getting a much higher rate per pound. We need to deal with that discrepancy.”

Julie Benbow, executive director of the Humboldt County Visitors Bureau, echoed DeLapp’s call for immediate tax relief. “The difficult situation right now is that the legal cannabis farmers in Humboldt County, not only have their prices tanked but they are taxed a huge amount of money per pound,” she said.

Ken Hamik, operating partner of the Ganjery cannabis dispensary in McKinleyville, chair of the Arcata Chamber of Commerce and chair of the Humboldt County Visitors Bureau’s marketing committee, agreed that “tax relief should be at the top of the agenda.”

“Just write them off, give the farmers a pass this year. Prices have been historically low and it’s no fault of theirs, it’s a big fault of the regulations,” he said. “We are who we are because of our small farmers. If we do not give small farmers the proper pathway to viable business, then Humboldt County is in trouble. Legacy farmers need to be protected immediately.”

Keeping the legacy alive

As the 1960s drew to a close, hippies looking to start anew headed to Humboldt County in what would later become the back-to-the-land movement. Once there, they erected little houses in the hills and many began growing cannabis. These are the people who would lay the foundation for Humboldt County’s cannabis legacy.

“Is Southern Humboldt the birthplace of American cannabis culture? I would say so,” said Rio Anderson, owner and operator of Lady Sativa Farms in Southern Humboldt. “The intellectuals that left San Francisco in the 1960s decided to create a land-based living that was anti-industrial and communal and took care of its citizens. I actually don’t think they’re really viewed as our legacy farmers. The legacy farmers that we talk about are the sons and daughters of those back-to-the-landers.”

As legacy farmers, Anderson said it is critical to keep local history intact.

“We’ve got to evolve, but we also can’t lose sight of who we are and who we were,” he said. “But we have to be real about our history and how it was in the 70s and through the 90s when it was very anti-cannabis here. That’s got to be a part of the story, too.”

To keep the legacy alive, legacy operators must be protected, DeLapp said.

“My mission is to preserve, protect and enhance Humboldt County’s world-renowned cannabis industry. Right now, we need to preserve as many of our legacy operators as possible,” she said. “We have not lost them, there are still thousands of them that have held on through this crisis, but we don’t know how many we might lose in this next year. We need to preserve as many of our legacy operators as possible because we’re not creating a new batch of them.”

DeLapp likened it to environmental conservation.

“We need to protect and ensure that our county and state policies are not detrimental to their health and habitat — I think of this like endangered species,” she said. “… We need to make sure that the habitat is conducive and not actually detrimental to their health, which is questionable at both the state and local levels. Then we need to enhance them, which means helping promote their stories, promoting their brands and it’s not just the people who are still part of the industry.”

If legacy cultivators are able to hang on, Humboldt County’s cannabis industry might have a fighting chance. “The legacy is important for the future, not the past,” Hamik said.

Integrating cannabis into local tourism

Matt Kurth, owner of Humboldt Cannabis Tours, said the best way to protect the county’s legacy is to bring people here.

“We all know that this magical place truly has to be experienced,” he said. “How do you take a photo of the Redwoods or a video of a cannabis farm just before harvest? People must be present to experience these things. Cannabis tourism is the only option for Humboldt County if we are to remain economically and culturally relevant into the future. I say this after much thought and soul searching about my motivations.”

Kurth started Humboldt Cannabis Tours, California’s first cannabis tour company, ahead of statewide legalization in 2015. He offers tours to legal cannabis businesses across Humboldt County. To date, he’s conducted more than 400 tours with more than 1,000 guests.

“Everyone is really worried about the consequences to our community of the market continuing to collapse. They are leaning more into tourism as it provides a diverse income stream and more stability,” he said. “… We need to move away from selling pounds and shift towards selling experiences.”

Kurth envisions Humboldt County becoming the France or Napa Valley of cannabis.

“Napa and France wine economies are heavily reliant on tourism. Wine tourism is a $5 billion industry in France and accounts for 25% of wine’s economic impact. In Napa, wine tourism contributes about $2.23 billion to their economy, that is about 30% of wine production’s impact,” he said. “A large part of what makes France France is tourism.”

Benbow agreed that cannabis tourism “has the potential to be a really strong player” in the future of the cannabis industry.

“There is quite a bit of cannabis tourism already. Humboldt Cannabis Tours, the owners of the Scotia Lodge and Humboldt Bay Social Club offer consumption at their hotels, Papa & Barkley Social is a new cannabis lounge in Eureka, there’s really a lot going on already,” she said. “…I’d say that as a major player in tourism it’s a nascent industry, but so was craft beer 10 years ago.”

Benbow also underscored the importance of Humboldt County boosting marketing efforts.

“Humboldt cannabis was a brand long before Humboldt cannabis was legal and we need to push that message forward. We’re running on fumes right now,” she said. “There some amazing farmers throughout the county and they all have incredible stories to tell. That’s what the tourists want to buy, the history and the story of it.”

Laura Lasseter, director of operations for the Southern Humboldt Business and Visitors Bureau, said her main mission “has always been tourism marketing and destination development inclusive of the cannabis industry.”

“For us, integrating cannabis and tourism is nothing new but everchanging,” she said. “We have embraced the cannabis industry with open arms and do our best to help showcase what we can with our events, external marketing and networking to help advance the integration of cannabis and tourism through our partnerships in the hospitality and tourism industry. We’re making a concerted effort to work towards destigmatizing, normalizing  cannabis with education.”

Lasseter emphasized the need to preserve the cannabis culture, heritage and legacy craft farmers that made Humboldt County world-renowned.

In addition to being an economic driver, cannabis tourism also has the potential to build bridges between industries, DeLapp added.

“There is an incredible opportunity to partner between the cannabis trade associations, the various tourism organizations, chambers of commerce and pool resources together where we’re building each other up and not tearing each other down,” she said. “It’s time for us to put some of the past behind us and to openly acknowledge that cannabis is part of the future. If we all understand that and accept that as reality, then we can really come up with different plans and strategies for how we can work together.”

Isabella Vanderheiden can be reached at 707-441-0504.

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San Francisco: Gateway to the Emerald Triangle

What napa is to california wine, mendocino is to california cannabis.

California grows the finest quality cannabis in the world, and it’s famed Emerald Triangle, made up of Mendocino, Humboldt, and Trinity Counties is the largest cannabis-producing region of the United States.

For generations, farmers in Mendocino have been growing the best Marijuana on the planet, and Mendocino’s terroir – its unique combination of weather, topography, sun & soil provides the ideal conditions for them to apply their craft.

Sample the Mendocino Experience

Journey from the San Francisco Ferry Building and Fishermen’s Wharf, down Lombard Street past the Palace of Fine Arts, across the Golden Gate Bridge, through Marin and Sonoma Counties into spectacular Mendocino County and back to the city of San Francisco in time for dinner after a spectacular day in Wine, Redwood and Cannabis country.

A short drive North from San Francisco, there are numerous ways to reach the Emerald Triangle. Come in your own vehicle, a private rental, or contact us directly to help you arrange transportation for you and your party.

Mendocino Cannabis Farms

The part you’ve been waiting for! Tour the legendary cannabis farms of the Emerald Triangle, see the plants growing up close. Meet the farmers, and ask them questions.

Mendocino’s Giant Redwoods

The tallest trees in the world, the majestic redwoods. Tall as skyscrapers, these natural wonders fill all who encounter them with awe and wonder. This is the part of your Northern California trip you will be talking about for years to come.

Wine Tasting at Award-winning Mendocino Wineries

If you’ve been wine tasting in the Napa Valley, Sonoma Valley, and Carneros regions of Northern California, but haven’t tasted the award-winning wines of Mendocino County, you haven’t sampled the full Northern California wine tasting experience. As beautiful as those well touristed Northern California wine regions are, they don’t hold a candle to the natural beauty of Mendocino. The Pinot Noir, Cabernet, Chardonnay, Merlot, Zinfandel, and other award-winning Mendocino wines are phenomenal!

Half-Day SF Cannabis Dispensary Tour

Explore the city’s best cannabis dispensaries and grooviest sights from San Francisco’s downtown to the iconic Haight-Ashbury neighborhood – epicenter of 1960’s San Francisco Summer of Love and the Hippie movement.

Emerald City : In the Heart of “The Emerald Triangle”

It has long been rumored that the world’s best cannabis is grown in Northern California’s Emerald Triangle, and the best of that cannabis is grown by seasoned artisan growers. Willits, known as the “Gateway to the Redwoods” and the “Heart of Mendocino County” has been the hub of the Emerald Triangle for over thirty years. Emerald City, the premier California Cannabis consortium, chose Willits as its central location to service those certified cannabis farmers and their boutique brands. Their prize harvest is ushered from testing through processing and packaging and finally to distribution to those discriminating cannaseurs among us who will only settle for the very best.

Getting to cannabis country from San Francisco couldn’t be easier. Our tour begins in Hopland, California, the gateway to the Emerald Triangle, just a short 1.5 hour drive, across the Golden Gate Bridge, on Northern California’s iconic Hwy 101. As you head North through Marin and Sonoma counties, the scenery just gets more and more pastoral. You know when you are nearly there as you pass the Experience Mendocino sign, the historic marker that welcomes you to the Waves, Wine and Woods (and Weed!). Once you cross the green trestle bridge, the freeway slows down through the center of the charming town of Hopland, and you’re there!

As California legally opens its doors for the first time into this long clandestine culture, the world is now being invited in to see how modern regulated cannabis is grown and processed into the high-end product that is available to adults at dispensaries throughout California. We visit the facilities and farms of Emerald City, first at the Redwood Valley farm, home to an impressive outdoor garden, a mixed light greenhouse, and their heirloom cultivation nursery. Then, be taken on an exclusive tour conducted by their master grower, of an enormous warehouse grow at Emerald City’s premier indoor facility. Come see firsthand how the highest quality marijuana is grown under sun or lights and how it comes to meet and surpass the world’s highest expectations.

The Growth of Marijuana Tourism

by Rashaad Jorden » 31 January 2019 at 9:39 am

Several years ago, Matt Kurth reached a crossroads in his life. After working as a whitewater river guide for ten years, he got “tired” of it and realized he was ready to tackle another challenge. It just happened to incorporate his experiences as a tour guide, a longtime passion of his, and a budding industry.

“Guiding and showing people [places] are things I’ve been good at,” Kurth says. After becoming disillusioned with being a whitewater river guide, he recognized a major cultural shift was on the horizon. “I saw cannabis legalization coming in the future and I wasn’t the only one that saw it was going to be legal [relatively soon]. So I got the idea to combine the two.”

Inspired by his love of tourism and cannabis (the latter “has always been a big part of my life,” Kurth mentions), the Californian launched Humboldt Cannabis Tours in 2015. The company has introduced 420 enthusiasts as well as novices to cannabis producers in one of the United States’ biggest weed-growing regions ( Up to 15,000 grows take place annually in Humboldt County ).

Kurth is just one of many who have taken advantage of the increasingly lucrative world of cannabis – especially as its legislation is becoming more widespread in North America. According to Marijuana Business Factbook, the economic impact of legal cannabis will jump 223% from 2017 to 2022. Cannabis for recreational use is currently legal in ten states and in the District of Columbia , while in late October 2018, Mexico’s Supreme Court took steps to opening the door to legalizing recreational cannabis . Meanwhile, earlier that month, Canada became the second country in the world (following Uruguay) to legalize weed for recreational use .

Not surprisingly, cannabis tourism has emerged as big business for destinations where the drug has been legalized recreationally. “We’ve been busy in bookings and we’re being approached daily by people submitting their own tour and experience ideas,” says Matt Cronin, the CEO and co-founder of Canada High Tours , which operates visits of dispensaries in numerous cities and provides its guests opportunities to consume cannabis in legal outdoor settings.

Further south, in Colorado, cannabis tourism has risen more than 50% since 2014 and according to the most recent figures available from its Department of Revenue, the Centennial State welcomed roughly 6.5 million cannabis tourists in 2016 – evidence that legalization can spark a growth in cannabis tourism. Even in a state whose tourism department has refused to market it due to the plant being illegal federally.

“Cannabis tourism wasn’t happening in Colorado before they legalized it [ in 2012 ],” Kurth notes. He has personally experienced the benefits of legalization in California – without it, Kurth admits he wouldn’t be as successful as his base would be limited to those permitted to use cannabis medicinally.   

How to start a cannabis tour company

So what happens when you’re in a destination that has legalized cannabis and you want to launch a tour company? First, you just might have to overcome the “reefer madness stigma,” states Stacie Johnson, co-owner of Blazing Trails , a Bend, Oregon-based tour operator that informs guests about matters such as consumer safety, the state’s cannabis history and growing the plant. “The biggest challenges we face in educating people about cannabis is breaking down barriers of what is already thought and believed about [it].”

While Johnson can credit relatively recently published academic research as serving as  a valuable tool in squashing fears potential guests may have about cannabis, Kurth had to spend a little more than two years working to convince a skeptical Humboldt County government to grant him a business license. That wasn’t a surprising development as he believes people tend to proceed cautiously when presented with a new concept. Kurth had pitched Humboldt Cannabis Tours as being “just like every other tour business,” but only three months after obtaining a license, he was informed that it was no longer mandated for his sort of business.

Navigating a myriad of regulations is a challenge that Canada High Tours has faced as cannabis laws differ vastly throughout the country’s jurisdictions . The company has thus decided to conduct operations in what it considers practical places. “We’ve targeted provinces and cities where outdoor cannabis consumption is aligned with cigarette smoke free laws,” says Cronin. “Otherwise, we’d rely heavily on lounges, which have their own set of challenges depending on the what city/municipality and we don’t want that.”

Is cannabis tourism sustainable and educational?

So once you get a tour company off the ground, can you make a cannabis tourism product sustainable? Kurth strongly believes so as he takes clients to “over-the-top environmentally sustainable” cannabis-producing farms.

“[The farmers] don’t use water, chemicals, plastic or gasoline,” he notes. Furthermore, by taking guests to farms, he aims to dispel the myth that cannabis needs to be grown indoors, which he views as being detrimental to the environment.  

“It takes so much energy to grow weed indoors and it doesn’t even turn out that good,” adds Kurth, who strongly advocates outdoor, sungrown cannabis.

Like many other forms of tourism, a cannabis tourism product has the potential to greatly benefit a community if well executed. Kurth can attest to that.

“For every dollar I bring in [to Humboldt County],” he says. “Seven more dollars go the community. And that’s huge. It’s all pretty sustainable.”

Not only has, in Kurth’s opinion, tourism been proven to be a much more sustainable industry than logging and fishing (Humboldt County has historically been a major logging area), the arrival of cannabis tourism has done wonders for his corner of Northern California.

“Legislation is not just making my business possible,” he points out. “It’s making other businesses like hotels and restaurants possible that aren’t cannabis businesses.”

But if you think all this exposure to cannabis results in a bunch of stoners, you’re mistaken. Many cannabis tour companies are barred from handing out weed to guests for legal reasons. Johnson states that Blazing Trails’ customers are prohibited by Oregon law from lighting up while on tour vehicles and in public. However, tourists can legally smoke cannabis while on private property – provided they receive permission from the property owner.

Instead, tour companies are emphasizing the educational experiences they offer participants. Gene Grozovsky, a manager of Los Angeles-based Green Tours , says his guests – who are “not 21-year-olds looking to get high,” he quickly clarifies –  have greatly appreciated discovering fascinating tidbits about cannabis, such as the various uses of hemp.

“All we are is a cultural and educational tour,” he declares as his company aims to inform people about Los Angeles culture – a city Grozovsky describes as “paradise for smokers” – as well as the environment and current laws, among other things. “We take [guests] to farms to show how cannabis is grown and to the largest cannabis stores in the world,” he adds.

Another business providing guests a non-smoking cannabis experience is the Jupiter Hotel in Portland, Oregon. It offers a 420 package , which features an “Everything But the Weed Kit” that treats customers to – among other things – a vape kit, a grinder and discount coupons to local dispensaries.

“It’s absolutely been successful in attracting guests to the hotel. We sell several of them per month,” community manager Katie Watkins says about the “cannabis friendly” hotel’s best-ever selling package . “It’s a lot of fun because we feel there’s an educational piece to it as well. [Visitors] for the cannabis experience might be coming from a city or state that hasn’t legalized cannabis yet so that’s something they’re curious about.”

While it’s clear what the general goals of cannabis tourism are, how do tour companies determine what activities to include in an excursion? One step involves incorporating the opinions of prospective guests, an action Johnson takes. That can be challenging because tours can assume different shapes due to customers often having divergent desires – something she notes as she’s frequently had to change planned tour itineraries.

“When a booking comes in, we’ve asked a few basic questions about interests and what people are hoping to learn on our tour. Then, we design the tour with this in mind,” Johnson explains.

Meanwhile, Matt Cronin puts himself in the shoes of cannabis novices when considering what activities to include in a tour. “Anything we feel appeals to the first-time cannabis curious person and the experienced user,” he responds when asked how Canada High Tours decides which activities to select. “We offer tours to dispensaries for the first time nervous customer who has never been to a dispensary before or purchased cannabis. We are there to help and guide [guests] with that first purchasing decision.”

What does the future hold for cannabis tour companies?

Tourism multiplier effects Kurth mentioned would seemingly lead destination marketing organizations (DMOs) and executives in other fields to embrace cannabis tourism. And some of them have: Johnson estimates that 50% of Blazing Trails’ business is directed from the Visit Bend website. The company has received support in Bend’s business community – Blazing Trails produces a segment on cannabis education for a local corporate radio station.

However, unsurprisingly, some tour companies have experienced pushback because as Kurth puts it, “there will always be people opposed to cannabis.” In addition to being delayed in obtaining a business license, Humboldt County Tours encountered a hostile local visitors bureau who was “quite opposed to [promoting cannabis tourism].” Meanwhile up north, Johnson reveals some of her efforts to promote Blazing Trails have been rebuffed.

Fortunately, for Kurth, his local visitors bureau has since done a 180 and now wants to promote cannabis tourism. Kurth also credits the “sophistication” of the area’s cannabis industry, which includes a Humboldt County Cannabis Chamber of Commerce (a consortium of local weed businesses), as well as the invaluable support from other members of his community for the success of Humboldt County Tours.

Once visitors start coming, cannabis tours tend to feature a diverse set of guests. Green Tours, which Grozovsky says was the first cannabis tour business to be featured in TripAdvisor, largely attracts a demographic of well-educated 30-75 year olds that includes doctors and lawyers. Blazing Trails also boasts a varied clientele. According to Johnson, tourists from two-thirds of U.S. states and numerous countries (such as Canada, the U.K., Germany and Singapore) have explored the world of cannabis in Central Oregon. “We see people from all walks of life,” she notes.

And the industry shows no signs of slowing down. In fact, cannabis tourism could be set for an even bigger boom if a Grozovsky prediction holds true: He firmly believes it’s inevitable that cannabis will be legalized on a federal level in the United States soon largely because the government has to acquiesce to the states’ wishes.

“In 1934, when there were 37 states that had alcohol consumption [laws] on the books, the federal government had to react and do something about it,” he states. “Currently, we’re at 33 states (including those who have legalized weed for medicinal purposes) that have cannabis laws on the books. When you have 40 states out of 50 that have legalized cannabis ( legalization is poised to happen in several more states in the near future ), the federal government has no choice but to legalize cannabis.”

High times indeed for cannabis tourism.

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Cannabis tourism in humboldt county - moving forward.

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There are a host of issues that may influence the growth of cannabis tourism including for example state and local regulations, resident opinions about cannabis tourism, adequate infrastructure to support tourists, and the fact that cannabis remains illegal federally (Lovelace, 2019). Three years after recreational cannabis sales started in California, this report explores cannabis tourism as an industry in Humboldt County, California. This study involved personal interviews with seven individuals including tourism officials, tour guides, local business owners and entrepreneurs. Multiple topics related to cannabis tourism were explored during the interviews, including for example changes in tourists and tourism visits, impacts on retail dispensaries, adequacy of infrastructure to support cannabis tourism entrepreneurs, as well as other barriers to entry in the industry.

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Marijuana | ‘A bright future’: Humboldt County cannabis…

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Marijuana | ‘A bright future’: Humboldt County cannabis industry improving, longtime local grower says

On 4/20’s eve, a longtime Humboldt County cannabis grower opined that, despite severe industry crunch, local growers have a path forward.

The majority of crops from the most recent harvest likely sold and growers – like everyone else – are dealing with inflationary pressures on gas, fuel, food and supplies. The county government recently abated several out-of-code sites and abandoned grows, and grower prospects might not seem too luminous, longtime Humboldt County grower Dylan Mattole of Mattole Valley Sungrown said local cultivators are stabilizing.

“On one hand, we do see a lot of attrition and in some farms withdrawing their permits, we’ve actually seen the county revoke several permits, which is a new thing that we haven’t seen much of in the past. There’s that side of it, but then on the other side, we still have a strong contingent of folks that are pushing forward and doing well and cultivating, growing their plants and cultivating in their communities and looking towards the future. I would say it’s kind of a mixed bag,” Mattole said.

Since the legalization of cannabis for recreational use in 2016, the price for wholesale cannabis flower went up in smoke: the culprit being massive overproduction when venture capital firms jumped on the new market, resulting in record-breaking grows across the state, though the largest were concentrated in central and southern California. According to a Los Angeles Times analysis, the 10 companies with the largest grows hold nearly a quarter of the state’s cultivation licenses.

Mattole, chairman of the Humboldt County Growers Alliance board, said most growers are prepared to pay their Measure S taxes due in 2025. Humboldt County previously suspended those taxes because of severe economic hardship following the ballooning price of wholesale flower, but voted late last year to reinstate the taxes at 10%.

Going forward, Mattole said Measure S taxes present a less onerous stone around growers’ necks than state regulations. Namely, their inability to sell directly to consumers.

“As we work towards changing policy that does allow us to engage more directly with consumers and get, hopefully eventually, to where we can ship direct to consumers, ideally, even through the mail or courier service, I think that is going to open up the door for Humboldt County brands to really highlight what differentiates them from other more industrial style cultivation methods,” Mattole said.

While the county recently revoked the permits for two grows – one abandoned, the other deemed a hazard after several code violations – some growers are opting to offload their loss. A recent SFGate article found that Humboldt County real estate that can be used for cannabis cultivation is being offered at steep discounts, sometimes as much as 80%, but whose new owners are saddled with the many tax liens and abatement fines levied on the property.

Still, Mattole said he sees improvement and reasons for optimism.

“I think that there’s a bright future for Humboldt and I see a lot of success with some of our small brands. Really, most any brand in Humboldt, I would consider a small brand, but there’s a lot there that’s being received well in the market,” Mattole said. “The real long-term vision for Humboldt County is really building out a recognition for the region that has always been known for cannabis.”

Jackson Guilfoil can be reached at 707-441-0506.

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Isabella Vanderheiden / Yesterday @ 7:15 a.m. / Cannabis , Local Government

Supervisors receive report on the declining cannabis industry and its watershed impacts, then vote to shut down a nuisance farm.

Screenshot of Tuesday’s Humboldt County Board of Supervisors meeting.

At Tuesday’s meeting, the Humboldt County Board of Supervisors received an update on the status of the county’s commercial cannabis permitting program and ongoing efforts to monitor the industry’s impact on local watersheds. 

To no one’s surprise, the county has seen “an overall decline in the number of properties that are being cultivated” in recent years, said Planning and Building Director John Ford. To date, the county has received 2,125 cultivation applications, about half of which – 1,068 – have been approved and are being monitored by staff. Of the remaining 1,057 permit applications, 400 are still being processed and 657 have been denied.

Ford noted that the number of active cultivation permits is still well below the 3,500 cap imposed by Resolution 18-43 , which was adopted by the Board of Supervisors in 2018 as a part of the county’s Commercial Cannabis Land Use Ordinance, also known as Ordinance 2.0. The resolution established a permit cap for each of the county’s primary watersheds and certain sub-watersheds to prevent adverse impacts to water quality and fisheries. 

When the resolution was adopted, the county was expecting an onslaught of new permit applications, Ford said. “At the time, there was concern that we would see a repeat of [Ordinance] 1.0 when over 2,000 applications were submitted [to the county] in 2016,” he said. “[Staff] wanted to make sure that there was an understanding that this wasn’t just going to continue to expand at that rate.”

However, the opposite happened. In the years following legalization, the price of cannabis plummeted due to massive overproduction across the state, pushing hundreds of local farmers into debt and forcing many others to call it quits.

“We’re not seeing new applications come in,” Ford said. “I think there may have been five [new applications submitted] in the last two years. … We believe that there isn’t anything that’s pressing or anything that needs to be done right now to address the [current] circumstances.”

Ford acknowledged some of the concerns brought forth by the proponents of Measure A, also known as the Humboldt Cannabis Reform Initiative, which sought to restrict commercial cannabis cultivation through a host of strict rules. The ballot measure was rejected in a landslide vote.

“There were some comments that were made [regarding] the possibility of an [Ordinance] 3.0 … in terms of reducing the [permit] cap,” Ford said, adding that the board could refrain from any action on the item. “[I] just wanted to bring that up. Not that we’re looking to do that, but just in case the board is looking to pursue those [options].”

During public comment, more than a dozen local cannabis farmers urged the board to refrain from further action. Craig Johnson, owner of Alpenglow Farms, emphasized that most local farmers are “not thinking about future expansion.”

“We’re just trying to hold the baseline,” he said. “We’re being singled out. … If you’re going to have any of these types of requirements, remove ‘cannabis’ from the document and just make it a county-wide document. If you’re talking culverts, talk about culverts from the bay up into the mountains, every county road, but don’t talk about mine because mine are done.”

Ross Gordon, policy director for the Humboldt County Growers Alliance, credited Ford for providing an accurate picture of the state of the local cannabis industry but echoed the previous speaker’s request for equitable treatment.

“If we’re talking about assessing environmental impacts associated with cannabis, we should also assess [the] environmental impacts of all activities within the county, whether it’s land use activities, residential activities, industrial, commercial [or] agricultural,” he said. “It has been frustrating at times to be here and have continued conversations only about licensed cannabis cultivation when we know that there are a variety of things affecting our environment and all of those things need to be considered collectively.”

Scott Bauer, a senior environmental scientist with the California Department of Fish and Wildlife, advocated for increased monitoring of local watersheds but acknowledged that the proliferation of new cannabis farms wasn’t really a present issue.

“I’ll be the first to admit it – I think the agencies and the county [hasn’t] done enough of that,” he said. “What I mean is looking at localized impacts. Let’s say Larabee Valley, which is filled with wells, right? We’re concerned about summer steelhead downstream and there are only about 100 left in the Van Duzen River. How are those wells drawing on those flows that … provide that cold water for steelhead? We should try and figure out those issues.”

Supervisor Michelle Bushnell said it was unfortunate that cannabis farmers felt singled out because “every industry is struggling in Humboldt County.”

“This conversation coming up again, targeting cultivation permitting again, it feels very attackative – if that’s the right word – to the cultivation community,” she said. “I hope that we maybe can do the monitoring that’s required and put this at rest for once and all and move forward. And hopefully, our cultivators that are remaining can be successful, because when they’re successful our county is successful and our community is successful.”

Bushnell noted that the number of farmers could drop off significantly in the next year if folks aren’t able to pay back Measure S taxes by March of 2025. “We have a lot of payment plans that are going on with Measure S,” she said. “If they don’t complete those [payments] then that’s going to be a revocation of their permit.”

After a bit of additional discussion among board members, Bushnell made a motion to receive and file the report and asked Ford to bring back more information in a year. The action was seconded by Supervisor Arroyo and approved in a 4-0 vote, with Supervisor Mike Wilson absent. 

Other notable bits from Tuesday’s meeting:

• The board unanimously voted to revoke a conditional use permit for Hwy 36 Farms, LLC, a “nuisance” cannabis farm near Bridgeville that has been out of compliance with county and state rules for the last two years. During a site inspection in April 2022, county staff found litter throughout the property, cultivation occurring in unpermitted areas, and water use from an unknown source. The permit holder did not respond to the allegations during the public hearing.
• The board also approved a Memorandum of Understanding (MOU) between the Humboldt County Economic Development Department and partner agencies for the new WindLINK program. The program is a partnership between the county, Redwood Region Economic Development Commission (RREDC), Redwood Coast Chamber Foundation, Greater Eureka Chamber of Commerce, Northern California Small Business Development Center and NorCal APEX Accelerator. The new partnership aims to bolster economic development in the county, as it relates to the emerging offshore wind industry.

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