tour the star in frisco

The Dallas Cowboys World Corporate Headquarters at The Star in Frisco is a destination created to allow fans to connect with the team in ways they have never imagined. Guided Tours will give Cowboys fans a chance to experience the place where the Dallas Cowboys train and work 355 days of the year. With small group sizes and additional tour stops, The Star tours are the ultimate behind the scenes experience.

Highlights include:

Christmas Tour

The guided tour, vip viewing of cowboys christmas extravaganza, festive takeaways including:.

• Limited-edition Christmas Ornament

Tour lasts about 90 minutes

Email [email protected] or call 972-497-4720

Christmas Tours will end on Dec. 16 alongside the final show of Cowboys Christmas Extravaganza.

Ultimate Fan Experience

Dining & shopping offer, authentic letter of fandom from jerry jones, magnetic pop-up dallas cowboys football schedule, fan pride: an exclusive dallas cowboys lapel pin, event day tote, meet jerry jones: an interactive experience.

Tour lasts about 75 minutes

Owner's Experience Tour

Dining & shopping offer.

– For Individual Tour Questions and Tour Information, please call 972-497-4060 – For Group Tour Inquiries, please call 972-497-4720

NEW! The Dallas Cowboys have unveiled the latest and greatest addition to tours at AT&T Stadium in Arlington and at The Star in Frisco! The new exhibit is an interactive technology-driven hologram featuring Dallas Cowboys' Hall of Fame Owner, President and General Manager Jerry Jones.

Get a peek behind the curtain and into the fascinating life of Jerry Jones. In partnership with AT&T and with a focus on innovative fan experience, this interactive technology gives tourgoers the opportunity to ask Mr. Jones a variety of questions ranging from his early life and upbringing, to his collegiate football playing days at Arkansas, early business ventures, and his time as the team's Owner, President and General Manager. The hologram consists of countless possible responses generated by AI technology that's designed to deliver an experience similar to a real-life conversation with Jerry Jones. Ask away!

At this time, Meet Jerry Jones – An Interactive Experience is available at AT&T Stadium and The Star as part of the Owner’s Experience Tour or through a private group tour.

For groups of 10 or more or for more information, please contact us at [email protected] . For all other questions please contact the Box Office at [email protected] .

The Star Tours kick off at the new Miller Lite ® House  at The Star, located just steps from Tostitos Championship Plaza.

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RING OF HONOR WALK presented by Dr Pepper

The signature feature in the retail development is the Dallas Cowboys Ring of Honor Walk presented by Dr Pepper. Inspired by the Ring of Honor at AT&T Stadium, the area honors the 22 members of the Dallas Cowboys Football Club who have made outstanding contributions throughout the team’s history.

OMNI FRISCO HOTEL

From shopping at Charlotte Jones Collection to dining at Neighborhood Services, Omni Frisco Hotel offers guests an array of amenities. With a chic coffee and wine bar in the lobby along with a fourth-floor pool bar and deck, The Edge, this hotel captures the energy and future of this vibrant North Texas city, making it the ideal location to create the ultimate experience.

TOSTITOS CHAMPIONSHIP PLAZA

Tostitos Championship Plaza serves as the heartbeat of The Star campus. Whether participating in activities on the Dallas Cowboys 50-yard replica turf field or making your way into one of the many events hosted in Ford Center, the Tostitos Championship Plaza is both interactive and engaging for all those visiting The Star.

COWBOYS FIT

Cowboys Fit offers a comprehensive fitness experience with over 60,000 square feet of luxury gym amenities located at the Dallas Cowboys World Headquarters at The Star in Frisco.

Channel the winning business tradition of the Dallas Cowboys and the Jones Family. Formation’s exclusive membership offers an elevated work experience on The Star’s aspirational campus. Choose from open workspaces, dedicated desks, and private offices to leverage our home field advantage for your business. Memberships are on sale now.

TWELVE COWBOYS WAY

The most coveted address at The Star. Located in Frisco, Texas, this 17-story luxury residential tower overlooks the 91-acre campus of Dallas Cowboys World Headquarters.

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Your Guide to Unique Tours in Frisco, TX

Frisco is a vibrant city just a short drive north of Dallas, known for its blend of modern amenities, sports attractions, shopping, and cultural experiences. If you're visiting Frisco, here are some tours and activities to pencil in on your list of ways to tour the city. 

We'll start with tours related to the sports amenities in Frisco because, after all, we are proud to be Sports City USA.

Dallas Cowboys Headquarters Tour  

The Star is the Dallas Cowboys' state-of-the-art training facility, headquarters, and serves as a hub for sports and entertainment. Guided tours allow you behind the scenes access to a day in the life of a Dallas Cowboys player, with options to get an exclusive lapel pin, authentic letter from Jerry Jones, and event day-approved tote. The latest addition, Meet Jerry Jones – An Interactive Experience, is an interactive technology-driven hologram featuring Dallas Cowboys’ Hall of Fame Owner, President, and General Manager Jerry Jones where you get to ask the questions. It's available as part of the Owner’s Experience Tour or through a private group tour.   The Star tours range from $40-80 and kick off at the Miller Lite House, just steps from Tostitos Championship Plaza.

Riders Field Tour

Baseball fans can enjoy guided tours of the home to the Frisco RoughRiders , a minor league affiliate of the Texas Rangers. Learn about the ballpark's history and behind-the-scenes spots most people don't even know exist! Group tours (for 20 or more people) last 45 minutes and cost $8 per person.

Toyota Stadium Tour

Soccer lovers can explore Toyota Stadium , home to Major League Soccer team  FC Dallas  and the National Soccer Hall of Fame. See gameday locker rooms, field level, press box, press conference room, and more. The 45-minute tours are available for groups of eight or more and cost $15 per person.

Complexity Gaming

Esports has become a significant and rapidly growing industry, attracting a large fan base, sponsorships, and media attention. Groups can take a tour through Complexity Gaming in Frisco to learn about the increasing collaboration between traditional sports and esports, as well as the organization's commitment to professionalism and excellence in the gaming world. Complexity Gaming's public space, the Lenovo Legion Esports Center, is open to the public for free game play during open hours and designated days .

Dining Tour at The Star

For a convenient, done-for-you experience, Lone Star Food Tours will give you a taste (literally) of both dining and shopping in The Star District. Join local guides on this Frisco food tour and enjoy big bites of local cuisine and a bit of history. The Star District walking food tour is a two and a half hour experience and costs $119 per person, which includes food, cocktails, and gratuity for servers.

Ready to tour some of the beautiful arts and explore the history and culture in Frisco? Look no further than these opportunities to experience, learn, and take it the sights. 

National Videogame Museum

For gaming enthusiasts, the National Videogame Museum is a must-visit. Take a guided tour to learn about the history of video games, see rare artifacts, and even play some classic games. Tickets range from $10-12, and memberships are available for those ready to go back for even more fun

Texas Sculpture Garden Tour

Enjoy the outdoors with a visit to the Texas Sculpture Garden , located at the HALL Park. Stroll through the garden and admire a collection of contemporary sculptures by renowned artists. This self-guided walking tour through the four-acre park is free and begins at 6801 Gaylord Pkwy. Frisco, TX 75034.

Walking and Biking Trails

Frisco offers numerous walking and biking trails so you can tour the outdoors at your own pace. Discover the scenic routes of these trails:  Beavers Bend Trail , Taychas Trail , College Parkway Trail ,  Cottonwood Creek Greenbelt , and Caddo Trail , perfect for outdoor enthusiasts. Use this  interactive Frisco Trails Story Map  for hike and bike trail locations across the city.

Museum of the American Railroad

This one-of-a-kind museum features an impressive collection of historic trains and railway artifacts. From guided walking tours of the retired engines to overlooking the model-sized cityscape, the Museum of the American Railroad and TrainTopia are ideal for history buffs and train aficionados. Walking tours the Museum of the American Railroad are about one hour and range from $5-10. TrainTopica's Model Train Exhibit is a self-guided tour with visits usually lasting 30-60 minutes and costs $10. 

Frisco Heritage Museum

Explore the history of Frisco through interactive exhibits and guided tours at the Frisco Heritage Museum . Learn about the city's railroad roots, early settlers, and how it has transformed into the modern city it is today. Admission to the Heritage Museum is free and tickets to the 90-minute guided walking tour are $10.

Grab Your Own Guide

Remember to check ahead of time for any tour availability, timings, and booking requirements. Frisco offers a diverse range of activities catering to different interests, from free things to do to unique restaurants , and kid-centric attractions . Subscribe to Visit Frisco's enewsletter to stay informed on what to do when visiting Frisco. Grab your own Official Visitor's Guide (download instantly or request a printed guide in the mail) here . 

Kelly Walker

Kelly is Visit Frisco's Communications Coordinator with a slight obsession with all things sports in Frisco. In addition to her family’s sporting adventures in baseball, soccer, basketball, lacrosse, and volleyball, Kelly keeps a pulse on Frisco’s professional teams and enjoys exploring inspiring stories of local athletes on her sports podcast show, Hustle and Pro. 

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The Star - All You Need to Know BEFORE You Go (2024)

• (0.14 mi) Omni Frisco Hotel at The Star
• (0.31 mi) AC Hotel Dallas Frisco
• (0.46 mi) Residence Inn by Marriott Dallas Frisco
• (0.37 mi) Canopy by Hilton Dallas Frisco Station
• (0.76 mi) Drury Inn & Suites Dallas Frisco
• (0.12 mi) Cow Tipping Creamery
• (0.12 mi) Concrete Cowboy
• (0.15 mi) Tri Tip Grill
• (0.15 mi) City Works (The Star - Frisco)
• (0.15 mi) Sushi Marquee
• (0.11 mi) The Ford Center at The Star
• (0.99 mi) Riders Field
• (1.00 mi) Dr Pepper Ballpark
• (0.09 mi) Dallas Cowboys Pro Sho
• (1.43 mi) iFLY Indoor Skydiving - Dallas

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The Star: Dallas Cowboys Tour Highlights

I f you’re ever in Frisco, Texas, there’s one experience you absolutely can’t miss: a tour of The Star, the Dallas Cowboys’ legendary headquarters and practice facility. It’s a must-do, especially if you bleed blue and silver.

I admit I’m not much of a football fan, but since I loved my Lambeau Field tour a couple of years ago, I thought The Star Dallas Cowboys Tour would be fun too! Guess what? I loved it! So, keep reading to see some of the tour highlights.

HIGHLIGHTS OF THE STAR: DALLAS COWBOYS TOUR

Grand atrium.

The coolest thing in the Grand Atrium? It’s gotta be “Volume Frisco,” a massive LED sculpture by artist Leo Villareal. There are 19,200 twinkling lights hanging in a grid, lighting up 24/7 with 225 levels of brightness. And get this – the pattern never repeats itself. It’s a light show that never gets old!

Take a peek at the Italian marble floors, and you’ll spot the plaques of all the legends in the Ring of Honor at AT&T Stadium. Instead of having their numbers retired, these greats are honored with a spot in the Ring of Honor. And if they’re NFL Football Hall of Famers, too, you’ll see that noted on their plaque.

Superbowl Trophies

Did you know Tiffany is the mastermind behind crafting the sterling silver Super Bowl trophies? It’s quite the process – each one takes around four months to create. And get this: despite their grand appearance, they’re actually hollow, so they’re not as heavy as you might think, tipping the scales at around 70 pounds. What’s really interesting is that every trophy looks identical, except for the Roman numeral indicating the specific game—team names are never added.

Super Bowl Rings

Right across from the trophies, you’ll find replicas of the Super Bowl rings. They’re like miniature versions of the big wins, with one dazzling diamond for each Super Bowl victory. Each team gets to design its ring, which can cost a pretty penny—up to $70,000! The NFL chips in $500 per ring for up to 150 rings, but the team foots the rest of the bill.

Helmet Wall

This wall is adorned with helmets representing all 32 NFL teams. The AFC is on the left, the NFC on the right, and each team is neatly organized by division in alphabetical order.

The wall stays completely lit during the offseason. But as soon as the season kicks off, all the helmets go dark except for Dallas and their weekly opponent. And when it’s Dallas’ bye week? You guessed it – only their helmet stays lit.

Jerry Jones Experience

In this unique virtual experience, visitors can interact with none other than Dallas Cowboys’ owner Jerry Jones. You can ask him questions, and AI generates his responses. Now, he won’t spill the beans on current football stuff, but he’s game for chatting about his childhood, college days, meeting his wife, and those early Cowboys years. It’s a pretty neat setup, but just a heads up – no snapping photos or shooting videos allowed! The experience is offered twice daily and lasts about 15-20 minutes.

The Practice Field

Get ready for the ultimate photo op! Stepping out onto the practice field was hands down one of the best moments of the tour for me. It’s where all the action goes down, and being right there was absolutely unforgettable.

Pro Bowl Display

Organized around the line of scrimmage, panels represent various positions on offense and defense. The player featured on each plaque holds the record for the most Pro Bowl appearances in that position.

Private Gym

The private gym is exclusively reserved for the team’s use. What’s unique about it? Well, all the machines in the center are computerized. Players simply input their number and workout details—weights, reps, you name it—and it’s all sent directly to their strength training coach.

Plus, tucked away inside the gym is a Gatorade smoothie bar where a nutritionist crafts each player’s smoothie tailored to factors like position, injury rehab, or weight goals. Each day’s smoothie might differ—everything’s customized for peak performance.

Locker Room

Unfortunately, we couldn’t check out the locker room since players were in the building, hitting the gym. But it’s shaped like a football, which is pretty cool.

Inside, there are 76 lockers, despite only needing 53 for the main roster. Why the extras? Well, they’re strategically placed next to the higher-profile players so the press can easily chat with them. And get this: there’s a massive hot tub so big they call it “Lake Landry,” cold plunge tubs, and even an underwater treadmill.

Plus, tucked behind the showers is a rookie locker room. Why? They’re in their own space until they make the main roster and earn their star. Oh, and here’s an interesting tidbit: the locker room isn’t organized by position or anything like that. Instead, players are all mixed up, with veterans typically at the ends. It’s all about fostering camaraderie.

Super Bowl Wall

This wall is a tribute to every Dallas Cowboys Super Bowl victory, featuring photos, stats, and more. What’s cool is that there’s still space left for future wins! Our guide shared an interesting fact: back when they clinched their first Super Bowl win, a 30-second commercial cost just $86,000. Fast-forward to their most recent victory in 1995, and that price skyrocketed to over a million dollars. And get this—last year, it hit a whopping $7.2 million. Talk about inflation!

The Touchstone

The team’s cherished good luck charm stands next to the practice field. Emblazoned with the powerful mantra, “It is a privilege, not a right, to play, coach, and work for the Dallas Cowboys,” it is a constant reminder of the honor and responsibility of being part of the team.

Indoor Stadium

The 12,000-seat arena in Frisco is shared among the Dallas Cowboys, the City of Frisco, and Frisco ISD. Monday through Friday, it’s the Cowboys’ indoor practice facility. It hosts high school football, soccer, and lacrosse games in the evenings. It also serves as a venue for events like the Academy of Country Music Awards and the upcoming Dallas Open tennis tournament.

The Star: Dallas Cowboys Tour Options

• The Guided Tour: Go behind the scenes and explore a day in the life of a Dallas Cowboys player.
• Owner’s Experience Tour : The Guided Tour + Meet Jerry Jones Interactive Experience.
• Ultimate Fan Experience : The Guided Tour + Exclusive Tour Souvenirs

Visit the website for more information and to purchase tickets.

Just a heads up: there’s a bag policy in place. You’ll also pass through security before starting your tour. Keep in mind that each tour might be a little different depending on what’s going on with the team and any special events happening at the facility.

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The post The Star: Dallas Cowboys Tour Highlights appeared first on Get Lost In The USA .

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Never miss a thing in Frisco TX!

The Star Tours

November 25, 2022

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Star  –  Book your visit now!

With your ticket, you’ll enjoy:

• A 45-minute guided tour of the Dallas Cowboys World Headquarters
• Christmas cookies
• A takeaway limited-edition Dallas Cowboys ornament
• Christmas tours will take place exclusively during the below dates at 6:30pm following Cowboys Christmas Extravaganza shows. Please book the 5:45pm tour time to secure your spot.