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How to set up a travel social media marketing strategy

Written by by Jenn Chen

Published on  December 17, 2019

Reading time  7 minutes

We’ve all seen the social posts: selfies from a beach vacation, airplane wings en route to a faraway destination and delicious meals in a different city. Through all the changes and growth that social media has experienced in the last decade, some things stay the same. Vacations are posted about in all of their stages: planning, sourcing recommendations and the trip itself. Social media plays an important role in all of this and travel companies should recognize it or risk stagnation.

Whether you’re a luggage company or a hotel, our tips should give you some ideas to test out on social. You’ll notice that a lot of the ideas are centered around content and that is because travel lends itself to a more visual audience. People want to see what the experience will be like and they need to see it often. Read on to find out how to take advantage of social media to get the message out about your travel or hospitality brand.

Basics: Set yourself up for success

If you’re starting your strategy from scratch or just looking to update your current one, taking a look at the resources available to you is always step one. You can’t manage four different social networks by yourself if you have a large and active audience. Responding to comments alone would take up a lot of your time. So what kind of resources are we talking about?

Staff is the most obvious one. How many people do you need for your company to successfully meet goals for sourcing and creating content, posting, managing comments and DMs and keep an eye out for complaints? Is your company large enough that you need a 24-hour watch on social media? Managing a single-location company is far more different than managing a multi-location one, especially if it spans multiple time zones.

The next basic resource to pay attention to is skill . This ties closely to staff because you want to make sure you have all the right skillsets to execute your strategy. And if you don’t, then you’ll need to be comfortable outsourcing. Social media managers tend to have a lot of different skills , including excellent communication and writing.

Third, get your budget in order. Ads are an important part of the travel industry. If you’re running flash deals on social media, ads are the way to go and you need to make sure you have the budget to promote them.

Lastly, document your strategy with goals . Without clear social media goals per network, your strategy will flounder. The best way to set these up is to evaluate your current audiences and see how they’re using each network. For example, if your customers like to use Twitter for direct customer service, set up goals on response time and a feedback loop of how well your responses are performing. Have a response plan in place for common questions and complaints.

Setup might take a while and you’ll go through several iterations in trial and error, but having a basic plan in place will save you wasted effort in the long run. Having a total picture of the resources available to you will help you know if you should be active on that additional social network or not.

Plan posts for each portion of the purchase cycle

For more expensive getaways and items, the purchase cycle will be longer. For travel brands, this means you’re playing the long game and need to make sure you have posts targeted for each stage.

At the beginning of 2019, Pinterest released their travel personas and trend report . It noted that “69% of Travel Pinners use Pinterest to discover travel services when deciding what to book.” The Pinners typically booked within two months of starting research and research included everything from what to bring to what to do.

Instead of directly promoting their services to customers, cruise company Carnival created a “Cruising Tips” Pinterest board for those still thinking about going on a cruise or have recently booked. The guides are a nice mix of what to expect when you go on a cruise to how to stick to your exercise routine.

It doesn’t matter if you’re a hotel or a travel backpack company. The principles of targeting consumers at each part of the purchase cycle remain the same. Don’t forget that you’re not done when they’ve made the purchase. You want to keep them constantly engaged and reminded of your product or service.

Understand different generations

Millennials and the younger Generation Z groups have more spending power now but to market to them, you’ll need to understand their social media use. An Expedia study of millennial and Gen Z travel behaviors found that they were heavily influenced by social media.

Eighty-four percent of Gen Z and 77% of millennials surveyed had been influenced by social media when planning their travel. More than 70% surveyed were open to help and inspiration during the planning process.

Both Gen Z and millennials named appealing imagery and deals as the two most informative pieces of social media content. Photos and videos maybe costly to create and produce but they will be worth it in the long run.

To ease the content sourcing pain, include user-generated content from past customers. This works particularly well for high-ticket purchases. Potential customers get to see what they’ll be buying through the lens of someone who’s already been. It establishes credibility to your brand so you’re not the only ones talking about you.

Walk into sophisticated spaces designed to expand the mind and spark new ways of thinking. / 🎥: @RonTimehin at @RdamMarriott pic.twitter.com/CIcsoioVx6 — Marriott Hotels (@Marriott) September 6, 2019

Marriott Hotels consistently uses user-generated content to promote its various hotel locations. They give glimpses into what it’s like to stay at a location. While some photos and videos on your account will be staged, you can bring in additional authenticity by reposting ones created by their guests.

Why your entire team needs access to social business intelligence

Respond to reviews

Reputation management is important in travel and this doesn’t mean only responding to complaints. According to a Harvard Business Review study with TripAdvisor, it found that once hotels started responding to reviews, they saw a drop in the amount of short negative reviews. Knowing that management was reading and responding to reviews made for more thoughtful posts.

In a 2019 study , TripAdvisor noted that 81% of respondents frequently rely on reviews before booking a hotel. Travel purchases represent a major investment of money, time and even the emotional expectations people place on anticipating a great vacation, so your audience depends on feedback from reviews and social media to figure out how to spend their money and effort. This is why staying engaged and responsive on both social networks and review sites is key to building a travel brand’s presence.

To make it easier on yourself, use Sprout’s new review management tool to respond to reviews on Google My Business, Facebook and TripAdvisor all in one place.

The next essential step is to create an online review management strategy . This involves coming up with tone, vocabulary and common scenarios that might need addressing.

Online reviews do influence consumer behaviors so it’s best to approach them like any compliment or complaint you might have in person. Be sure to respond in a timely manner, listen to what they’re saying, offer a resolution if you’re able to and e sure to avoid a defensive tone. Pretend that you’re being recorded and the video will be posted publicly for eternity–this will help you avoid lashing back at difficult customer feedback in the heat of the moment. Future customers will read your responses, so how you respond is important.

Divide & conquer

For multi-location businesses, it’s sometimes best to create separate accounts for your national and local brands. The national brands can amplify local messaging and connect with loyal brand advocates while the local brands can address in-the-moment customer service queries and promote their immediate area.

Following the lead of other large corporations, you may even set up a separate account to address customer service inquiries. All of this is up to your company and your available resources. For whichever circumstances you fall under, Sprout makes it easy for enterprise companies to post in a cohesive and collaborative manner. Divide your local branches up into groups but still give them access to your Sprout Asset Library .

Ace Hotel does a good job of creating a cohesive national brand presence while their local accounts focus on what’s happening in that location or city. Each local account also runs promotions to make following them more appealing to those who are thinking of booking.

The travel industry is large and encompasses many different types of companies. But whether you’re a single-location vacation rental or a multi-location global company, travelers still want to hear from you. Your best bet is to plan carefully and get creative. Take inspiration from other companies and be sure to invest in a strategy and professional imagery.

Idyllcove Vacation Cabin is a great example of one location doing their best at promotion. The shots posted are always on brand even when they’re user-generated content. To help potential visitors cement their decision, they created a highlight that tours the cabin. And the Guest Snaps highlight makes use of user-generated Story content.

Airbnb, on the other hand, is on the opposite end of the vacation rental spectrum. The company uses Instagram to highlight its many available places to book and what you can expect out of each one. In the above example, you can not only picture yourself there but you also get ideas on what you can do while you’re staying there.

Whatever your specialization is in the travel industry, the basic tenets are the same: get your basics down, respond to reviews in a timely and gentle manner and don’t forget the newer generation.

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Social media marketing for travel agents (+20 examples & tips).

• The 5 best social media marketing networks for travel agents.
• How to implement social media marketing strategies for your agency.

Social Media Marketing for Travel Agents – The 5 Best Social Networks

• How many social media networks do you have the time and money to run?
• Where is your audience and which social media networks should you choose?
• How often can you schedule posts and do you need tools to help you?
• How will you integrate all of your social media channels and your website?
• How do you want to tackle a social media marketing advertising strategy?
• How important is social media management and which tools do you want to use for it?

Which Social Media Platforms are the Best for Your Travel Agency?

Facebook social media marketing for travel agents, instagram and pinterest social media marketing for travel agents, twitter social media marketing for travel agents, linkedin social media marketing for travel agents, other social media marketing options for travel agents, how to use social media to market travel as an agency.

• Stay on top of hot trends and vacation spots.
• Hold sweepstakes and run contests on social.
• Crowdsource images and promote user-generated content.
• Push your blog content, add reviews, and curate great travel content.
• Articles on Hot Spot Locations
• Travel Tips and Warnings
• Packing Tips and Local Fashion
• Travel Guides and Must See Lists
• Unique Hotels and Accommodation
• Bucket Lists and Dream Vacations
• Use Periscope or Facebook Live to live stream content.
• Cruise Ship Tour
• Hotel Review
• Food Experience
• Museum Tour
• Street Performance
• Local Event or Festival

Social Media Marketing for Travel Agents and Tour Operators

UPDATED: October 23, 2023

Are you using social media marketing to promote your tours? If yes, then you should know that these platforms provide the perfect opportunity for travel companies to reach out to their target audience.

Social media marketing for travel agents and tour operators has become a powerful tool to connect and engage with travelers .

In fact, according to a study conducted by HubSpot , consumers trust brands that engage with them through social media.

There are several ways to boost your social media posts. These include posting images, videos, or infographics. They also include creating a Facebook page, Twitter account, Instagram account, LinkedIn profile, etc.

How Do Tour Companies Get Clients?

"As of January 2022, there are 3.96 billion total social media users across all platforms."- Social Media Usage Statistics, Sprout Social

A travel agency that wants to connect with past customers and potential customers should consider the importance of an active online presence. Consumers trust brands that engage with them through social media channels.

With customers on social media, travel companies need to create engaging content that makes sense. This content should be informative, entertaining, or both. It should also be shareable.

The best way to create shareable content on social media is to post images, videos, or infographics because these types of content are more likely to be shared than text-based posts.

Step-by-step Guide: Social Media Marketing for Travel Agents

There is no secret to creating great content and winning social media marketing, but there are strategies to compete well. To start with, here are some content ideas for your travel tours business:

1. Content Ideas for Social Posts

It can be hard to know what content to post on social media, and even harder to come up with new ideas on a regular basis.

If you're feeling stuck when it comes to creating content for your social media accounts, you're not alone. Most businesses struggle with this same challenge.

Here are some ideas for social media efforts you can start with:

Share a Food Recipe Inspired by a Favorite Travel Memory

When it comes to travel, one of the best things about it is the food. There are so many different cultures and cuisines to explore, and each one is unique and delicious.

If you’re looking for a way to spice up your social media posts, why not share a food recipe inspired by your favorite travel memory?

Whether it’s a traditional dish from your home country or something you discovered while exploring a new city, this is a great way to engage with followers and share your love of travel.

Ask the Question: “Where are you planning to travel next?”

Asking your followers where they are planning to travel next is a great way to get engagement and generate discussion. It can also help you get ideas for your own travel plans.

By asking your followers where they are planning to travel next, you can get a variety of responses and learn about new places to visit.

You can also use this question as inspiration for your own social media posts, sharing photos and videos of your favorite travel destinations.

Start a Travel Photo Chain

One way to engage followers and generate discussion is to start a travel photo chain. This is where you post a photo and ask followers to share their own photos in response.

This can be a great way to see the world through your followers’ eyes and learn about new places they’ve visited.

To get started, post a photo of your favorite travel destination and ask followers to share their own photos in the comments. Then, choose a few of your favorites and repost them on your page. Be sure to tag the original poster so they can see their photo being shared.

This is a great way to get engagement and interaction from your followers while also getting some great content for your social media feeds.

Focus on Sharing Domestic Destination Ideas and Experiences

When it comes to digital marketing, local businesses should focus on sharing domestic destination ideas and experiences.

This can help local businesses connect with future customers in a meaningful way and boost their social media marketing online on every single social media platform possible.

Here are some ideas:

• Sharing photos and videos of favorite domestic destinations
• Asking followers to share their favorite domestic travel experiences
• Creating lists of domestic travel destinations
• Highlighting special deals and discounts for domestic travel
• Post online reviews of happy customers during their travel

By focusing on sharing domestic destination ideas and experiences, businesses can improve brand engagement and boost online visibility.

Share Interesting Cultural Facts and History

When it comes to travel, one of the best things about it is learning about new cultures and customs.

By sharing interesting cultural facts and history in your social media posts, you can engage followers and educate them about the world around them.

Some ways to share interesting cultural facts and history in your social media posts include:

• Sharing photos and videos of interesting places and landmarks
• Asking followers to share their own photos and videos of cultural experiences
• Creating lists of interesting facts about different cultures
• Highlighting special deals and discounts for cultural travel experiences
• Encouraging user-generated content by sharing photos and videos from followers

By sharing interesting cultural facts and history in your social media posts, you can boost your social media engagement and connect with customers in a meaningful way.

2. Boost Your Social Media Posts

There are a few things travel industry businesses can do to boost their social media posts and increase engagement.

Here are ways how you can boost your social media posts and increase your travel business' brand presence:

Use images, videos, or infographics

Images, videos, and infographics are more likely to be shared than text-based posts. Aside from being shareable, they are more visually appealing and easier to consume.

• Boost brand awareness
• Visually appealing and engaging
• Shareable to consumers' connections

Connect with Social Media Channels

In order for tour operators engage with customers on a social media platform, it is important for businesses to create accounts for their brands.

This can include creating a Facebook page, Twitter account, Instagram account, LinkedIn profile, or any other type of social media marketing.

By creating accounts for their brands, a travel company can increase its social media engagement and connect with customers in a meaningful way.

• Increase social media engagement
• Connect with customers in a meaningful way
• Reach more potential customers
• Establish brand authority

Engage and build relationships

In order to build relationships with customers on social media platforms, it is important to engage with them. This can include responding to comments or messages, sharing user-generated content, or hosting giveaways or contests.

By engaging with followers, businesses can show that they care about their customers and build long-term relationships. Which is another great way to boost your social media posts and increase brand awareness online.

• Boost social media posts
• Show customers you care
• Strengthen customer relationships

Post regularly

One of the most important things you can do to boost social media marketing is to post regularly on your social media accounts. This will help keep your audience engaged and increase the visibility of your brand.

To boost your social media posts, make sure you post regularly on your social media accounts. This can include posting daily, several times per week, or whatever frequency is best for your business and audience.

• Keep your audience engaged
• Increase the visibility of your brand
• Boost your social media posts

Invest in paid advertising

While organic reach on social media platforms has declined, businesses can still increase their visibility and engagement by investing in paid advertising.

There are many different types of paid ads that businesses can use to boost their posts and connect with customers. These include sponsored posts, promoted tweets, display ads, banner ads, etc.

To boost your social media posts and presence online, consider investing in paid advertising. This can help increase your brand visibility and engagement with customers on social media platforms.

• Instant results
• Build stronger relationships
• Gain better customer understanding

Use hashtags

Hashtags are a great way to increase the visibility of your social media posts. When used correctly, hashtags can help connect your content with like-minded individuals and groups.

When creating social media posts, businesses should consider using hashtags. This type of content is more likely to be shared and can help increase brand awareness.

• Increase the visibility of your social media posts with hashtags
• Connect with like-minded individuals and groups using hashtags
• Get more shares and brand awareness with hashtags
• Improve customer engagement with hashtags

Social Media Marketing for Travel Agents & Tour Operators: Best Practices

Aside from boosting your social media posts, tour operators must also consider a handful of things to better build travel business on social platforms.

Understand your target audience

" 44% of users shop for products on Instagram weekly (and 28% of those shopping activities are pre-planned)."- Social Media Usage Statistics, Sprout Social

When it comes to social media marketing, it is important for businesses to understand their target audience.

This means understanding who they are, what they want, and what they are looking for.

By understanding their target audience, businesses can create content that is relevant and appealing to them. This can help increase social media engagement and connect with customers in a meaningful way.

Research your competition

When it comes to social media marketing, it is important for businesses to research their competition.

This means understanding what they are doing on social media, what type of content they are sharing, and how they are engaging with followers.

By researching your competition, you can learn what works and what doesn’t, and then apply those findings to your own social media strategy.

Create interesting and engaging content

One of the most important things businesses can do to boost their social media marketing is to create interesting and engaging content. This will help keep followers engaged and increase the visibility of your brand.

To create interesting and engaging content, make sure you post regularly on your social media accounts. This can include posting photos, videos, infographics, or other types of content. You can also consider collaborating with influencers or creating user-generated content.

By creating interesting and engaging content, businesses can build strong relationships with customers and boost their social media marketing online.

Keep up with industry trends

It is important for businesses to keep up with industry trends in order to stay competitive. By understanding the latest trends, businesses can create content and marketing strategies that resonate with customers.

One of the best ways to stay up-to-date on industry trends is to follow industry publications and blogs, as well as social media platforms such as Instagram and Facebook.

Offer unique experiences that set you apart from the competition

When it comes to social media marketing, it is important for travel industry businesses to offer unique experiences that set them apart from the competition. This can help businesses connect with customers in a meaningful way and boost their social media marketing online.

Some ways businesses can offer unique experiences that set them apart from the competition include:

• Offering exclusive deals and discounts
• Creating custom content
• Hosting contests and giveaways
• Collaborating with influencers
• Creating user-generated content

Know the best times to post

Posting at the right time is essential for businesses looking to boost their social media channel engagement. By knowing the best times to post, tour operators can ensure their content is seen by the most people and reaches the right audience.

"TrackMaven recommends 9 pm-8 am as the ideal times for posting pictures and videos. Actually, during these times, and specifically on Thursdays and Mondays, there are more chances to get a great response to your posts."- Best Times to Post on Social Media in 2022, Social Pilot

The best times to post on social media vary depending on the social media platform. However, general rules of thumb include posting during the weekday and during business hours.

Mastering Social Media Strategy for Travel Agency & Tour Operators

The social media landscape is always changing, and tour operators that want to stay ahead of the curve need to be willing to experiment with new platforms and strategies.

Stay up-to-date on industry trends, create engaging content, engage with followers, and invest in paid advertising. These are all essential components of a successful social media strategy.

If you’re looking for tour operator software that can help you boost your social media marketing, we have just what you need. Our software is designed to help businesses connect with customers and increase sales. Contact us today to learn more!

How can I effectively promote my travel agency on social media?

Promoting a travel agency on social media requires a strategic approach that combines engaging content, targeted advertising, and consistent interaction with your audience.

Here are our quick tips on how to promote a travel agency on social media:

• Select Platforms: Prioritize Facebook for travel deals and a description for your travel agency's Facebook page. Use Instagram for captivating travel photos.
• Engaging Content: Boost your travel agent business by sharing travel photos, videos, and blog posts about travel tips and trends.
• Be Consistent: Most travel businesses plan with a content calendar. With one, you can manage your post frequency, come up with creative content variations, and publish in a timely manner, especially during special holidays.  
• Use Hashtags: Incorporate popular travel-related hashtags and create a unique one for your agency.
• Engage & Collaborate: Respond to comments, share customer testimonials, and partner with travel influencers.
• Special Offers: Offer exclusive deals to your social media followers to improve your travel agent business.
• Analyze & Adjust: Use analytics to refine your strategy, ensuring consistent growth.

By following these steps, you'll learn how to improve your travel agent business and create an effective marketing strategy for travel agencies on social media.

What should I post on social media for a travel agency?

For the travel and tourism industry, it's essential to post visual content showcasing destinations, travel packages, and customer experiences. Engage audiences with video content, travel ideas, and fun content like quizzes about specific destinations. Run social media contests to encourage participation and showcase positive customer reviews. Managing comments, both positive and negative, is crucial to maintain a strong brand image.

What is the best social media platform for travel agencies?

Instagram is a top choice for the tourism industry due to its emphasis on visual content. However, Facebook is also vital for its ad campaigns and the ability to create a detailed description for a travel agency's social media account. Different strategies work on different platforms, so maintaining multiple social accounts is beneficial.

How do I grow my travel agent business?

To grow in the travel and tourism industry, maintain a strong online presence. This includes being visible online in search engines through local SEO and having active social media accounts.

Other effective marketing efforts include:

• Engage existing customers with email marketing, offering discounts on future trips.
• Run social media contests to engage prospective customers and showcase destinations.
• Collect online reviews, especially positive ones, to build trust among prospective customers.

How do travel agents get leads?

Travel agents in the travel and tourism industry generate leads by:

• Enhancing their online presence, making them easily discoverable by prospective customers.
• Collaborating with online travel agencies.
• Running ad campaigns targeting specific demographics.
• Engaging with audiences on social media accounts, especially through social media contests.
• Email marketing to engage existing customers and offer special travel packages.
• Ensuring customer satisfaction through positive reviews and efficiently addressing negative comments.

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Embracing Social Media Marketing for Travel Agents: A Guide by Gateway Travel

In today's digitally-driven world, harnessing the power of social media marketing has become crucial for businesses across industries, and the realm of travel is no exception. As a travel agent, leveraging social media platforms can help boost the visibility of your agency, attract potential clients, and foster meaningful interactions with an engaged audience. Gateway Travel, a leading host agency, strives to empower its agents with cutting-edge marketing tools and resources, including strategic guidance on effective social media management and promotion techniques for travel agencies.

In this article, we will delve into the importance of having a comprehensive social media marketing strategy for travel agents, examining essential topics such as platform selection, content creation, audience engagement, and performance analysis. With the unwavering support and guidance of Gateway Travel, you can develop and refine your social media marketing strategies, expanding your online presence and fostering connections with clients that lead to long-term success.

Gateway Travel's mission is to create a conducive atmosphere for agents to grow their businesses, with a focus on education, state-of-the-art technology, and marketing resources aimed at optimal agent growth. By prioritizing social media marketing education for agents, Gateway Travel can assist them in amplifying their online presence, boosting client interactions, and ultimately, driving agency success.

Join Gateway Travel on this exploration of the dynamic realm of social media marketing for travel agents, unveiling powerful techniques and approaches to enhance your agency's online reputation and client engagement. By tapping into the rich potential of social media platforms with the support of Gateway Travel, your agency can thrive in the competitive travel industry, connecting with clients in a meaningful and modern way.

Choosing the Right Platforms for Your Travel Agency

Select social media platforms carefully to maximize your agency's reach and resonance with clients:

1. Evaluate Platform Demographics: Assess the demographics of each platform to determine which align best with your target audience in terms of age, location, and interests.

2. Align Platform Focus with Your Offerings: Choose social media platforms that complement your services, such as Instagram for visually appealing travel imagery or Facebook for community building and event promotion.

3. Consider Your Time and Resources: Allocate time and resources strategically, opting for a manageable number of platforms that enable you to create quality content and engage regularly with your audience.

Creating Compelling and Engaging Content

Develop captivating content that showcases your expertise and entices potential clients:

1. Showcase Your Expertise: Create informative and educational content such as blog posts, videos, or infographics that demonstrate your travel industry knowledge and position you as a trusted advisor.

2. Inspire Through Visual Storytelling: Share striking and captivating images or videos that transport viewers to stunning destinations and evoke the excitement of travel.

3. Share Genuine Client Testimonials: Feature client reviews and success stories to establish credibility and foster trust among prospective clients, showcasing the value and satisfaction your agency provides.

Driving Audience Engagement and Building Relationships

Cultivate an active and engaged online community to solidify connections with clients:

1. Respond to Comments and Messages: Promptly and thoughtfully engage with comments on your posts and private messages from your audience, valuing their feedback and demonstrating your commitment to addressing their needs.

2. Foster Conversations: Encourage your followers to share their travel experiences, tips, and recommendations, fostering a sense of community and enabling valuable knowledge exchange among your audience.

3. Offer Exclusive Deals and Insider Access: Incentivize follower engagement by periodically sharing exclusive deals, promotions, or behind-the-scenes glimpses into your travel planning process, rewarding clients' loyalty and piquing the interest of potential clients.

Monitoring Performance and Refining Strategy

Regularly assess your social media performance, adjusting strategies and practices to optimize effectiveness:

1. Track Metrics and KPIs: Monitor key performance indicators (KPIs) such as likes, shares, comments, and referral traffic to your website, evaluating how well your content resonates with your audience and drives agency visibility.

2. Learn from Successes and Challenges: Identify successful content and practices, incorporating insights into your social media strategy, while also addressing challenges and areas for improvement in your overall approach.

3. Experiment and Stay Adaptable: Continuously test and iterate your approach to social media marketing, experimenting with new content types, engagement tactics, and platform features to stay fresh and adapt to changing client preferences and industry trends.

Social media marketing is an essential element of a successful travel agency in today's digital landscape, bolstering agency visibility, fostering client engagement, and augmenting online reputation. By partnering with Gateway Travel, agents are empowered with the tools, guidance, and support to navigate the world of social media marketing and wield it to their advantage, ultimately driving agency growth and success. Embrace the transformative potential of social media marketing and watch as your travel agency flourishes with the assistance of Gateway Travel, connecting with clients in compelling and modern ways.

Take your travel agency to new heights with Gateway Travel! Our industry-leading technology, education, and marketing tools will give you the support you need to grow your business and thrive. Join our community of successful agents today and experience the power of travel agency marketing with Gateway Travel.

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5+ Best Social Media Management Platforms For Travel Agency

Home » Blog » 5+ Best Social Media Management Platforms For Travel Agency

So, are you looking forward to 5+ Best Social Media Management Platforms For Travel Agency? Well, as a travel agency, managing your social media presence can be a daunting task.

In this blog, we will explore some of the best social management platforms for travel agencies and how they can help you effectively manage and grow your social media presence.

But before we dive into the 5+ Best Social Media Management Platforms For Travel Agencies, I was wondering if you are; thinking of creating a travel and tour booking website within minutes, without any hassle of coding and hiring highly paid developers?

You can Get WP Travel Pro  to start creating a travel booking website instantly.

Little things can matter when you are about to begin your travel business using the WordPress Tour Operator Software that allows you to create a travel website within minutes versus spending money on hiring highly paid developers consuming weeks of time

You can explore and test the best travel agency themes and templates  to find the one that perfectly aligns with your website. This way, you can ensure your website suits your needs and preferences seamlessly.

With so many different platforms to choose from, it can be difficult to decide which ones are the best for your WordPress travel business site.

The world of travel and tourism is constantly evolving, and with the rise of social media, it has become increasingly important for travel agencies to have a strong online presence.

This is where social media management platforms come in.

These platforms allow travel agencies to efficiently manage and optimize their social media accounts, helping them reach and engage with their target audience.

There are numerous social media management platforms available, each with its unique features and benefits. So, how do you determine which platform is the best fit for your travel agency?

Useful article : How to Create a Travel Booking Site with WordPress in 2024? :(Master-Guide)

Table of contents

What is a social management platform, why is a social management platform important for a travel agency, 1. facebook:, 2. twitter, 3. instagram, 4. hootsuite, 5. buffer, 6. sprout social.

A social management platform is a tool that allows you to manage and monitor your social media accounts from a single dashboard.

These platforms allow you to schedule posts, engage with followers, and track the performance of your social media efforts.

Social marketing platforms have a lot of features that allow you to manage your social media presence in one place.

You can post content and schedule it to be published across multiple channels at once, schedule posts in advance, track mentions and responses on each channel, monitor analytics, and more.

Essential article : Guideline of a Complete WordPress Tour Booking System

Social media is a powerful marketing tool for travel agencies to manage travel booking WordPress sites. It allows you to connect with potential customers, showcase your travel offerings, and build brand awareness.

However, managing multiple social media accounts can be time-consuming and overwhelming.

A social management platform can help streamline this process by allowing you to manage all your accounts in one place.

In addition, a social management platform can help you track the performance of your social media efforts.

This can include metrics such as the number of likes and comments on your posts, the reach of your content, and the engagement of your followers.

By tracking these metrics, you can identify what is working well and what may need improvement in your social media strategy.

You might be interested : Content Marketing Strategies for Travel Industry:(Ultimate Manual)

Top social management platforms for Travel Agencies:

The best social management platform for travel agencies is the one that provides a robust suite of features, is easy to use, and has the most bang for your buck.

In this article, we’ll look at the top five social management platforms for travel agencies.

We’ll also discuss why these social management tools are important for any travel agency and how they can help you increase customer engagement and sales.

To help you navigate social media like a pro, we’ve looked at the best social management platforms for travel agencies:

Facebook is the most popular social media platform for travel agencies.

The platform has more than 2 billion monthly active users and has a strong presence in the travel industry.

You can use Facebook to market your business, create engaging content, and engage with customers via Messenger.

Facebook offers a number of tools that can help you run your travel agency more efficiently. These include:

• Facebook Ads:

Facebook ads are an effective way to promote your business on Facebook and reach potential customers.

You can target specific groups of people based on their interests or demographics. For example, if you run a food truck, you may want to target people who like food trucks but also like hiking or camping.

• Facebook Pages:

A Page is an online presence for your travel agency that allows you to connect with fans and followers through posts, photos, and videos.

Pages also provide space for product listings, specials, and discounts — all things that will help drive traffic back to your website!

• Facebook Groups:

Facebook groups are another great place to share content with followers and see what they are talking about in real-time.

They’re also a good way to connect with other businesses in your area who might be interested in partnering up with you.

Side Note: If you are interested in knowing How to use the trip Tabs Block available in WP Travel Gutenberg & Elementor blocks , then you can check out our blog here!

Twitter is one of the most popular social media platforms, and it’s easy to see why.

Travel agents can use Twitter to share what they’re doing, offer deals or promotions, and connect with people interested in traveling.

Twitter is also very effective because it allows you to insert links into your tweets for people who want more information about your business or service.

If you’re not already using Twitter, take a look at our guide on how to get started with Twitter marketing for travel agents.

Twitter is a great platform for travel agencies to promote their services.

It’s a very popular social network that allows users to easily share their thoughts and opinions, which is important for business owners in the tourism industry.

Twitter is also a great way to engage with potential customers, who like to communicate with other people who are interested in the same things as them.

One of the best ways to use Twitter as a social media tool is by using hashtags. Hashtags are text strings associated with topics that help make conversations easier for both parties involved.

For example, if you were promoting your business as an airline company and ran a campaign where you were promoting flights from New York City to Cancun on January 7th at 6:00 pm,

you would tag #travelagency so that anyone who follows this hashtag would see your message.

Instagram is another great platform for promoting your travel agency on social media.

It allows you to connect with customers through photos and videos while sharing special events or activities happening at your business.

Instagram is also one of the easiest platforms for travelers because they can upload photos directly from their phones so they don’t have to download an app first before posting them online.

There are a number of ways to use Instagram effectively as a travel agency.

You can share photos of your trips, engage with customers and followers on the platform, and even sell branded merchandise via their shop section.

You can also engage with friends who have similar interests and use this platform as an opportunity to discover new places and destinations that interest them.

Instagram allows you to create a profile page, upload photos and videos, and promote your business on the platform. Here are some tips for using Instagram effectively:

• Optimize Your Account Settings
• Use Hashtags
• Create Stories
• Use Live Video

Hootsuite is a popular social management platform that allows you to manage and monitor your social media accounts from a single dashboard.

It supports a wide range of social media platforms, including Facebook , Twitter, Instagram , LinkedIn, and more.

One of the key features of Hootsuite is its ability to schedule posts in advance.

This can be especially useful for travel agencies, as you can plan and schedule your social media content weeks or even months in advance.

This can save you time and ensure that your social media presence is consistent.

Hootsuite also offers a range of analytics and reporting tools to help you track the performance of your social media efforts.

This includes metrics such as the reach and engagement of your posts, as well as the performance of your paid ads.

Hootsuite is ideal for travel agencies because it can help you coordinate multiple teams working on different projects, all within the same platform.

You can also use it for internal communications between employees as well as with clients, vendors, and other outside organizations.

Find out the best WordPress travel booking plugin here with WP Travel!

Buffer is another popular social management platform that allows you to manage and monitor your social media accounts from a single dashboard.

It supports a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more.

Like Hootsuite, Buffer offers the ability to schedule posts in advance.

This can be useful for travel agencies as it allows you to plan and schedule your social media content in advance.

Buffer also offers a range of analytics and reporting tools to help you track the performance of your social media efforts.

One of the key features of Buffer is its ability to optimize your posting schedule based on when your audience is most active.

This can help you reach a larger audience and increase engagement on your social media accounts.

This might pique your interest: How to become a successful tour operator?

Sprout Social is a comprehensive social management platform that offers a range of tools and features to help travel agencies manage and grow their social media presence.

Sprout Social offers a range of analytics and reporting tools to help you track the performance of your social media efforts.

One of the key features of Sprout Social is its ability to provide an in-depth analysis of your social media activity. This includes detailed insights into your audience.

The dashboard gives you an overview of all your social profiles and allows you to schedule posts for each account individually.

There are also features like analytics reports and keyword tracking so you can see how your posts are performing organically as well as paid advertising campaigns if you choose to run them on Sprout Social.

Sprout Social has an active community of users who share knowledge with each other through their support forums or email support directly from their website

so if you have any questions or issues there will be someone there who can help you out!

Ultimately, the best social management platform for your travel agency will depend on your specific needs and goals.

Consider evaluating the features and pricing of each platform to determine which is the best fit for your business.

No matter which platform you choose, it’s important to regularly review and assess its effectiveness in helping you manage your social media presence.

By taking the time to find the best fit for your agency, you can streamline your social media efforts and better connect with your audience.

For a travel company, it is necessary to have a lot of social media accounts such as Facebook, Twitter, Instagram, and Google Plus.

The above-mentioned social media management platform will also help you explore your reach and expand your business at the national or global level. 

Reading this guide should help you do that, as it highlights many different platforms and their key characteristics.

Besides, these social management platforms your website is also one of the keys to managing your business, so you have to select the best travel agency WordPress theme with premium plugins for your site.

For that, you can always rely on WP Travel to browse through the extensive collections of plugins to make your website stand away from the competitors.

Also, if you liked this article, then subscribing to our  YouTube Channel  for WordPress video tutorials would be the cherry on top.

You can also find us on  Facebook ,  Instagram,  Linkedin , TikTok , Pinterest , Reddit , and our dedicated engaging Facebook user community , for you everyone.

Further, if you have any queries, please submit them to our  Contact page .

Get  WP Travel Pro  and start creating your travel and tour booking website within minutes without any hassle of coding.

Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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Shopping cart items, 25 social media content ideas for travel.

On social media, the content you post is critical to engaging your audience and creating a solid fan base. Yet, many travel professionals struggle with knowing what to post. Whether you are wondering what to say on Twitter, Facebook, blogs or any other channel, here are some travel content ideas to help get the creative juices flowing:

I’ve said it many MANY times : travel is an experiential product and the best way to get people thinking about travel is to show them fun places to go and fun things they can do while they are there. If you can, share personal or client photos of destinations you want to sell. They don’t need to be professional shots and often work even better if you’re in the photo doing something silly! I’ve had many travel agents report that they sell at least one or two packages they wouldn’t have otherwise every time they post photos of a trip they took.

If you don’t have photos of your own,  Flickr  is a great spot to find amazing shots of every type of destination around the world. Do a quick search and link (don’t steal!) to particularly amazing photography that you think your audience would enjoy.

Videos are also a great way to inspire customers to travel and usually works even better than photos because of their interactive nature. Once again, you don’t always need a professionally shot video to attract attention. A home video of a particularly memorable moment, useful information (like the view of a new cruise ship cabin), fun activities or footage of a new resort will do the trick. Got a knack for humor or publicly humiliating yourself without worry? Great! Use it to your advantage when you create your videos. The funnier the better!For those who are a little camera shy, don’t despair!  YouTube  is a great resource for videos of all kinds.  With a little imagination you can search and find some pretty amazing clips.

3. Useful links

The latest traveler alerts, a list of recommended items to pack, articles about the hottest trends in travel – think about what would be useful for your readership to know and you’ve got some sharable content. This is your chance to show off your expertise as a travel professional and provide your potential customers with information that they may not find otherwise.

Not sure where to find this information? Blogs, news sites, and trade press have articles that can fit the bill. You can also use  Google Alerts  to monitor the web for articles on just about any topic.

4. Blog posts

This one should go without saying, but too many people don’t think about it. If you publish regular blog posts, PLEASE remember to post links to them on Facebook, LinkedIn, Twitter, etc if you have accounts there. Most blog platforms will allow you to connect your blog to other social channels automatically if you have trouble remembering to post.

5. Destination fun facts

Everyone loves a good bit of trivia or little known facts! It’s entertaining, informative and can again help position you as an expert in your field. Many tourist boards and hotel properties have fun facts available through their marketing department. Just ask to see if they can help you out.  Otherwise, the web is always a good alternative!

Engage your audience by asking them questions about things like their favourite vacation spot, what type of perks they like to get from their agent, what makes their holiday a perfect one, etc. Get them talking to you AND use the opportunity to do a little behind-the-scenes market research to find out what you can do to win and keep their business.

7. Event announcements

Are you attending your local travel show or hosting a consumer evening? Let the world know where you will be and when! Invite your fan base to come see you.  You might be surprised by how many of them show up…and bring a friend!

8. Top 10 lists

Quick, useful and always a good way of giving quick recommendations on destinations to see, things to pack, attractions to visit and more. You can either compile your own top 10 or link to someone else’s. Bonus points if you create your own with photos or video!

9. Community work updates

People like to know that you care about your community.  If you or your team partake in community service or charitable work, share information like updates about your latest donation, photos of your team volunteering, or news about your favourite charity.

10. Contest announcements & updates

Contests are ALWAYS a popular thing. If you choose to run one, you can build anticipation and buzz by posting regular updates. Whether you talk about the prizes, highlight funny entries, countdown the days until the winner is announced or something else, you’re sure to get attention (and probably new followers/fans/readers) really quickly.

11. Travel updates

Here’s another great opportunity to showcase your expertise as a travel expert. Share updates about your favourite suppliers (new bathtubs in every cabin? Service upgrades at a resort? New designer bag with every purchase? Ok…maybe not the last one, but you get the point) or important travel updates about specific destinations (everything from new passport requirements to travel warnings).

12. Ship inspection information

If you are a cruise expert and visit ships while they are in port, by all means, share pictures and reviews with your fans.  They WANT to hear your expert advice to know which ships are worth sailing.

13. Fam trip reports

I know too many agencies who require these reports from staff and then stuff them in a folder where they will never be seen again. You are experiencing travel while on these Fam trips and NEED to share those experiences with your fan base. This can be in the shape of photos, videos or blog updates. It doesn’t really matter. Either way, tell them what you liked, didn’t like, recommend and find amazing. If you do a good job, you may get a booking or two out of the experience.

14. Client stories

Ever get an email from a client who tells you how GREAT their trip was or wants to let you know about something funny that happened? If so, ask for their permission to share it with everyone. It acts as a testimonial for you and can be entertaining all at once.

15. Answers to common questions

If there are travel questions you get regularly, use the opportunity to share the answer with a wider audience. It may even prompt your fan base to ask you more questions and start engaging. Again…show everyone that you know your stuff and the bookings will follow!

16. Opinions

If something is happening in the travel community and you have an opinion to share, you can use your social channel to do so.  However, I would caution you to think twice about being excessively controversial or political as it may turn some people away. Some controversy is ok, but too much can be hard to handle for some people.

17. Travel tips

These can be quick tips or longer blog posts about your recommendations. Just like the fun facts, top 10 lists, and other ideas listed here, they help position you are the expert that your are while being useful.

18. Behind-the-scenes updates

If your teams is planning an event or preparing something big, there is always interest in seeing you have fun behind-the-scenes.  Be creative here with photos, videos, stories and staff comments.

19. Favourite quotes

Inspiring travel quotes are fairly easy to find (Google to the rescue!) and quick to post. If you are out of inspiration for the day, a quick quote can keep the engagement going with minimal effort.

20. Staff picks

Get your whole team involved in recommending hotels, resorts, cruises, activities or whatever else you can think of. This can be really fun for everyone and helps showcase your agency as a whole.

21. Interviews

Think written or video interviews with people on your team, a destination representative, hotel partner, etc.

22. Funny Stories

Whether it’s a cartoon, a funny video, an anecdote or the joke of the week, humor always goes a long way!

23. Updates from the road

This is where you bring out your inner journalist.  If you have access to an internet connection or a smartphone while on the road travelling or attending events, you can provide live updates.  This works particularly well on Twitter or Facebook where updates can be quick and short. Blog posts take some thought, but you could still provide one update per day once you have a chance to slow down a bit in the evening.

24. Milestones

Did you just get a new specialist certification? Did your agency win an important award? Maybe you got featured in the local newspaper. It’s time to let everyone know so they can share in the joy and find out how fabulous you really are!

25. Travel deals

I saved this one for last because it seems like the most obvious choice, yet it’s not always the best one. Depending on your sales goals, you may not want to attract the bargain hunters looking for the best deal. I’ll leave it up to you to decide if deals are a good choice for you.

It’s not as hard as it may seem. Many of the ideas above are already available within your agency or on the web.  A simple Google search or using  Google Alerts  can help you stay in the loop and find interesting content quite easily and without gobbling up your precious time.

Now it’s your turn…

Have you had success with any of the ideas above? Or perhaps I’ve missed a few good ones that you’d like to share?

Charting the Course: 2024's Top Trends in Travel Agent Social Media Content

Updated January 5, 2024

Are you still using social media the same way you did two or three years ago?

If so, guess what. Times have changed.

We’re heading into 2024, and there are new trends to take into account if you want your travel social media accounts to continue (or start) resonating with your audience.

Plenty of social media companies track the current social media trends, and I read them so you don’t have to!

Here, in a nutshell, is what you need to know to hit it out of the park with your travel agency social media content in 2024.

How to use AI with your travel social media content

Do you want your audience to trust you? If so, you’ll want to use AI sparingly.

AI is great for creating content ideas, but if you think copying and pasting AI generated content is a lifesaver, it can alienate your audience quickly.

The younger your audience, the more likely they are to be receptive to AI in your social media marketing.

Hootsuite polled over 4,500 consumers for their 2024 Social Media Trends report , and found that "62% of consumers say that they're less likely to engage with and trust content if they know it was created by an AI application."

Gen Z and Millennials are more likely to think they can tell the difference between original and AI generated content, and are also more likely to engage in spite of thinking it may be AI generated.

Baby Boomers and Gen X-ers said they won’t engage or trust content if they believe it’s generated by AI, and are less likely to think they can tell the difference between AI and original content.

What does that mean for you?

It means that one post that sounds like it was generated by AI, whether it actually was or not, is more likely to alienate your audience , especially if they’re over 40. As Hootsuite put it, “if your audience is older, it’s best to tread carefully for now.”

If you want to experiment with AI, absolutely do so. But first, you need to know what makes your brand authentic.

What is the look, feel and sound of your travel advisor brand? As long as AI generated content matches, it won’t matter much whether it was written word-for-word by you or if you used an AI tool to help you.

But if some of your content has a different look, feel, or tone, it’s going to ring as untrue and unauthentic with your audience.

And right now, nothing puts people off more than something feeling unauthentic.

So how can you leverage AI in your travel agent social media content? Try these strategies:

Use AI to brainstorm, whether it’s a blog post topic list or some potential social media post ideas.

Rewrite anything created by AI in your own voice. Don’t just copy and paste if it’s not how you would say something.

Have AI create an outline, then write the content yourself.

Choose the right travel social media platforms

You can’t be everywhere, with an active social media account on every platform.

If you try, you’ll find that social media is a full time job, or you’ll need to hire a travel social media manager and content creator.

So it’s important to figure out which social media channels are working for you, and focus your social media strategy on them.

Do you have an engaged Facebook community, but a lackluster Instagram presence?

That’s absolutely fine! Spend your time on Facebook. Have a small social media presence on Instagram, and use it to let people know where to find you on Facebook.

In 2024, copying a social media post from one platform to another isn't a good content marketing strategy. It’s all about tailoring your content to each platform.

Someone on Facebook doesn’t want to see “head to the link in my bio” from an Instagram post, because that doesn’t work on Facebook. And someone on Instagram doesn’t want to see a link in a caption or comment because absolutely no one is going to take the time to type it into their browser, and the only links that work on Instagram are in your bio.

Your audience on TikTok is looking for quick entertainment. Your audience on Pinterest is looking for pinnable travel inspiration. And your audience on Instagram is looking for a mix of the two, whether it's in a static post, Instagram reel or Instagram story.

If you’re looking for the social platform that large brands expect to have the most success on in the next year, LinkedIn is the winner with over 70% of brands thinking their LinkedIn strategy will succeed. Are you there, or should you be based on the clients you’re trying to reach?

Instead of just posting whatever content you have on whichever platform you happen to be on, or copying and pasting verbatim content on every platform, it’s time to look at what’s working.

Where are you getting the most engagement, and where is your audience spending most of their social media time?

Be there, and it’s ok to not be active on every other social media platform. If they’re not working for you, and you don’t have the time and energy to make them work, they’re just distractions.

The entertainment shift

Ok, this is a big one when it comes to social media and digital marketing.

The number one reason most consumers are on social media, other than staying in touch with family and friends, is for entertainment.

Travel social media accounts that succeed are prioritizing entertainment. While what you can do for your clients is important, your potential customer isn’t following you day-in and day-out to hear what you can do for them, or see a behind-the-scenes of your daily work.

Unless, of course, most of your Instagram followers are your friends and family. They care about that stuff, but most other people don’t.

In fact, over 1 in 3 consumers polled by Hootsuite said they are turned off by brands who focus too much on self-promotion.

Let me say that again for all you in the back.

If you spend too much time talking about you, what you do, and how you do it, you’ll actually turn a potential client off. It’s the number one reason consumers stop following or paying attention to a company on social media.

The second highest reason is low-quality content. So if you’re posting low quality content about what you can do for a client, you most likely won’t succeed.

People are actually more likely to trust and engage with your brand if you aren’t on social media at all than they are if you post too much self-promotion or low quality content.

Let me share this, directly from Hootsuite’s 2024 Social Media Trends Report:

“While almost half of organizations are yammering about themselves, 69% say engagement is the top metric they use to demonstrate ROI (return on investment). How can you demonstrate ROI through engagement metrics when you’re giving the audience exactly what they don’t want to engage with?”

It’s time to learn how to create high-quality, entertaining and engaging content for your travel company. Beautiful photos and videos of a travel destination your customers or target audience dream of visiting. Insider tips on where to go, what to see, and the benefits they’ll miss out on if they don’t book their trip through you.

Don’t just create social media posts that tell them “I can plan your trip, and here’s how I’ll help”.

Show them a beautiful room-service breakfast and ask them “Want to know how much my clients pay for this? Nothing! It’s included.”

Only if breakfast included is actually a benefit you can get for your clients, of course. But you get the picture.

Keep in mind that travel industry social media isn’t meant to be an immediate money-maker. It’s a long term strategy , where you build brand awareness and stay top-of-mind with your social media followers through beautiful, high-quality content that people want to engage with.

Because if they aren’t engaging with your travel business social media content, the algorithm won’t show them your content . You’ll literally be speaking to no one.

So give them what they want 90% of the time, and they’ll see the posts where you show them what you can do for them.

The bottom line: Your travel agent social media content

Keep it real, keep it entertaining, and keep using the platforms that work for you.

It’s that simple. Do those three things, and you should find that your travel social media content works for your travel agency.

For more travel agency social media tips and strategies, check out our other travel social media blog posts.

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14 Travel Agent Social Media Content Ideas [2024]

A diverse mix of content can help keep followers engaged and informed and can help travel agents build their brand and drive bookings.

Do you run a Travel Agency? Are you seeking a content strategy to promote your Travel Agency? If yes, then you've arrived at the right place. Travel Agents expand their market through extensive marketing that can be achieved through social media content.

If you're ready to learn some tips and tricks for social media content for Travel Agents, this blog is here for you. We have conducted comprehensive research and gathered the 14 best social media content ideas for Travel Agents.

1. Share Travel Photos

• Sharing travel photos on social media can help a travel agency engage with its existing customers and build a loyal following.
• Customers who see these photos may be inspired to book a trip or share their own travel experiences with the agency.

embed:instagram

2. Post Latest Updates

• Sharing updates on social media can also help a travel agency provide better customer service.
• Latest updates on social media can help a travel agency market its services and attract new customers.
• Posting the latest updates on social media can also help a travel agency engage with its customers and build a loyal following.

3. Travel Videos

• Sharing videos of destinations, hotels, and other travel experiences can help a travel agency market its services and attract new customers.
• These videos can give potential customers a more immersive and engaging look at what they can expect from a trip and can showcase the agency's offerings in a more dynamic and visually appealing way.
• It also helps a travel agency engage with its existing customers and build a loyal following. Customers who see these videos may be inspired to book a trip or share their own travel experiences with the agency.

4. Share Travel Deals

• Offering special deals or promotions to customers can help a travel agency build customer loyalty and encourage repeat business.
• Sharing travel deals on social media can be a valuable tool for a travel agency to reach and engage with its audience, market its services, and build customer loyalty.

5. Travel Guide

• Sharing travel guides on social media can help a travel agency market its services and attract new customers.
• These guides can showcase the agency's expertise and give potential customers a sense of what they can expect from a trip.
• Travel agents can use the guides to provide detailed and useful information to help customers make informed decisions.

6. Share Top Travel List

• Sharing top travel destinations on social media can help a travel agency build trust and credibility with its audience by demonstrating its expertise and providing valuable resources to customers.
• Customers who see these destinations may be more likely to book a trip or share their own travel experiences with the agency.

7. Booking Updates

• Sharing updates about bookings on social media can also help attract new customers by showcasing the travel agency's services and the destinations it offers. This can help generate interest and increase bookings.
• It can improve customer engagement and build trust with customers.

8. Share Best Wishes

• Sharing best wishes on social media can help a travel agency build a positive brand image by showing that it cares about its customers and is interested in their well-being. This can help create a more personal and friendly relationship with customers.
• It can also help improve customer engagement by providing a platform for customers to share their own best wishes and connect with the travel agency.

9. Offer Reminder

• Reminder posts can serve as a gentle nudge to encourage followers to book their next trip. This can be especially useful for travel agents who specialize in last-minute or off-peak travel deals.
• By posting reminders about upcoming trips, travel agents can encourage their followers to interact with their content by asking questions or sharing their own travel plans.

10. Tell Us Section

• By asking followers to share their travel plans or experiences, travel agents can encourage their audience to interact with their content and increase overall engagement on their social media channels.
• "Tell us" posts can help travel agents gather insights about their audience's travel preferences and needs. This can be useful information for creating targeted marketing campaigns or customizing travel packages.
• "Tell us" posts can also generate user-generated content, which can be reposted on the travel agent's social media channels. This can help increase the authenticity and credibility of the travel agent's brand and can serve as social proof for potential clients.

11. Post Weekend Offers

• Weekend offers can be particularly appealing to people who have limited vacation time and are looking to make the most of their time off. By targeting this audience with social media posts, travel agents can reach a specific group of potential clients.
• By offering weekend travel deals, travel agents can differentiate themselves from competitors and offer something unique to their audience.

12. Membership Programs

• Membership programs can offer exclusive benefits to members, such as discounts on travel packages, priority booking, or access to special events. By promoting these benefits on social media, travel agents can entice followers to join the program.
• Membership programs can also be a source of revenue for travel agents, as members may be willing to pay a fee to join the program and access exclusive benefits.

13. Share Wishes

• By wishing to followers travel agents can encourage their audience to interact with their content and increase overall engagement on their social media channels.
• Wishes social media posts can also contribute to the overall positive image of the travel agent's brand by demonstrating that the company cares about its clients and their needs.

14. Share Giveaways Posts

• Giveaways can create a sense of excitement and anticipation among followers, which can help travel agents build buzz around their brand.
• By offering a giveaway on social media, travel agents can encourage their followers to interact with their content and increase overall engagement on their channels.

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Content Ideas for Travel Agents on Social Media in 2024

Table of Contents

#1. destination highlights, #2. travel tips and guides, #3. promotions and deals, #4. tease with behind-the-scenes activities, #5. promote client reviews, #6. spread informative travel-related materials, #8. generate travel manuals, #9. join forces with influencers, #10. engage with feedback and opinions, wrapping it up.

In this rapidly changing world, staying up with trends is everything. Social media is slowly gaining more importance in how we reach out to our audiences. Almost every industry in this world, from fashion to pharmacy, is experiencing booming growth, which includes the travel industry as well! That means everyone needs content ideas, especially those who are busy, like travel agents.

As geographical distance is no longer a barrier to communication, it is all up to the travel sector to engage with audiences from all over the world and showcase their services in an appealing manner. Social media is indispensable for reaching out to your target audience. And how do you stand out in this increasingly crowded niche? Innovative content ideas help ride the trend to showcase your striking USP. 

That being said, it’s difficult to actually create engaging and unique social media content. At times like this, content buckets are the answer! A content bucket is a theme or category that can be used as a roadmap for creating a number of like-themed posts. Every content bucket represents a specific topic or type of content that aligns with your business’s goals, target audience, and brand identity.

Fancy crisp promotional strategies to boost your travel business? Enhance your revenues with the top 10 eye-catching content ideas like you!

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People love to know more about where they will be visiting soon. Surprise them with a customized package comprising all the exclusive  features  of their dream destination. As a travel agent, showcase the mesmerizing snaps that speak volumes through pictures. Remember, it’s not what you show to your target audience that enchants, but how you show it.  Here are some tips!

Popular Destinations

It is always easy to highlight the adventurous and popular destinations, all with the right picture and caption. Here’s the professional touch to make it look seamless: 

Use photos clicked by your previous customers, as they act as a client testimony for your potential customers.Repost stories and posts made by your clients and influencers. Highlight an interesting trivia about the place to grab the attention of your audience.

Off-the-Beaten-Path Destinations

A variation in this content bucket itself is to post about lesser-known travel destinations that your agency arranges trips to. The catch is that they’re equally beautiful, and maybe a little less expensive! Here as well, bring out client testimonials through travelers who have visited the destinations. Repost images and videos that capture the beauty of these places, making them just as desirable as popular destinations.

For example, ‘Gimmelwald is a calm and serene Alpine village, a gem hidden in the Bernese Oberland of Switzerland. With budget accommodation and stunning mountain views, it makes for the best travel destination if you want to get away from the hustle and bustle of your daily life!’

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Travelers are always looking for tips and guides that can come in handy during their travel planning. As travel agents, the best social media content idea is to talk about the best times to travel to specific destinations, must-visit spots in famous cities, and some cultural etiquette to look out for.

In short-form content such as reels or stories, you can post useful packing hacks, essentials to take, and what to ditch! Share information on the official documentation required, such as visa requirements, travel insurance, and other travel-related paperwork.

Marketing your travel agency is never complete without showing your target audience your most attractive point. Once you’ve got them hooked on the rest of your content, bring them in with special promotions or discounts valid only for certain amounts of time. 

Make the discounts special by choosing specific destinations, the number of people, or defining a demographic. For example, a lover’s vacation to Paris is likely to attract newlyweds or long-term couples.

Share last-minute deals or off-season discounts to really compel your potential traveler to act. Throw in holiday packages or special event tours to show your customers that you have some exciting things planned even after they reach their destinations!

Share behind-the-scenes photos or videos of your team planning and arranging trips for clients. This allows your audience to see you in your element, and build trust with the brand. It also showcases the hard-working and passionate people behind the brand.

Reel the audience in by posting about the history and values of your travel agency. Talk about how the brand began, with the vision of one person, or a small bunch of people. Compare it to where you are now, how the brand has grown, and highlight some important milestones.

Bring your team to the spotlight by sharing the stories of every team member. Explore their favorite destinations or their most memorable travel experiences. Ask a few members to drop in a pro tip at the end of every video.

The trick to good user-generated content is that it must look natural and unprompted. While sharing client reviews is a must, often, client testimonials might look crafted, like a forced Google review. It’s important to encourage your clients to simply tag you in their posts about their travel. Feature natural-looking photos and experiences on your social media platforms.

One of the early steps in deciding which travel agency to choose includes how much the agency can be trusted. This depends more or less on the experiences of existing or previous clients! 

In addition, you can run a photo contest related to s specific travel destination. To make things more interesting, you can also run a fun story contest related to travel experiences.

This is one of the best social media content ideas that expert travel agents follow. Instead of only promoting your travel destinations and client testimonies, post relevant information about the travel industry. Any updates with visas and other related documents can help first-time travelers gain reliable information. 

In addition to that, you can make long-form content using IGTV Lives. Share travel tips, FAQs, and engage new travellers in conversation!

These materials will help people plan their trips better and make them more aware of how to make the most out of their travel experience. Furthermore, it will also create brand awareness for your business and increase your website’s organic traffic.

Feature travel industry experts

Invite travel experts to share their knowledge and stories on your social media platforms. Feature their stories and advice to engage your followers. This will also help you create a reputation as an authority in the travel industry.

Run campaigns and promos

Run campaigns and promos to attract more customers. You can also use social media to promote discounts, deals, and packages for your customers. This will give them the incentive to book through your business.

#7. Organize competitions and prizes

A sure way to engage your followers is to hold competitions and set prizes! Your prizes can range from merchandise related to your brand, to free trips, discounts, or exclusive travel packages. This will help create a buzz in your followers and increase their interest in your business.

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Go the extra mile, and along with offering your customers a travel destination, create an easy-to-follow itinerary! If creating an itinerary seems to be too much, it’s always a great idea to create manuals or brochures with some must-visit sites around the destination. 

Throw in some tips and tricks to make the most out of their trips. You can even include photographs and videos to help make the manual even more engaging.

Influencers can be an excellent asset for your travel agency. Partner with influencers who have a large following in your niche. Use their social media presence to promote your services and destinations. This helps in not only reaching a wider audience but also instantly falling into their good books. When you collaborate with well-known and trusted influencers, their audiences believe their reviews and experiences

In addition, influencers can create content that is engaging, feedback and opinions from their followers, and help you evaluate your services and make improvements.

To drive engagement to its highest, get in conversations with your followers and customers. Ask them for their opinions or preferences. Use social media smartly to get feedback and use the information to improve your services.

As a flip side to this coin, also show appreciation to your customers and other followers who engage and build relationships with them. According to a Harvard Business Review study with TripAdvisor, it found that once hotels started responding to reviews, they saw a drop in the amount of short negative reviews. Furthermore, when customers feel valued, they are more likely to come back and use your services again.

How Travel Agents Can Utilize Social Media to Boost Business?

Besides all the mentioned hacks, having a universal social media presence is among the most effective content ideas for travel agents to boost the target audience conversion. This means your focus shouldn’t only be on Instagram or Facebook. Be creative and hop on Pinterest. Create boards for ideas like ‘11 essential things you need when traveling’ or ‘14-item capsule wardrobe for your next trip’. You can also create itinerary boards for the famous travel destinations your business offers. Join the trends on Twitter by getting a hashtag conversation. Also, you can try out a  social media post generator  tool to stand out when striving for a peerless display of your travel content daily. Finally, don’t forget LinkedIn! 

While LinkedIn is still formal about all work, showcasing your eye-grabbing travel content is a blessing in disguise for all working professionals looking for an indispensable vacation.

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Selecting the Appropriate Platform

• Facebook is a versatile platform that allows for both text and visual content. It has a wide user base, making it an excellent platform for reaching a diverse audience.
• Instagram is a platform with a focus on visual content. It is ideal for showcasing travel destinations and experiences.
• Twitter is great for quick updates, offers, and interacting with customers.
• LinkedIn, while more professional, can be used to connect with other businesses and industry professionals.

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If you are to stand out, embrace consistency to showcase your travel content all over social media with an indispensable seasoning ensuring variation, creating a recipe for seamless storytelling. Remember, most people look forward to visiting places that make them feel convinced as the next potential destination. 

As a travel agent, enthrall your target audience with the latest trendy content, imparting an aesthetic appeal. Besides, it must offer accurate information and be thoroughly interactive. But that’s not it, since travel fans in 2024 want the trailer of how it is to visit a place even before they plan a vacation there. Organise engaging Q&A sessions or tease the netizens with virtual tours from some of the top tourist destinations, captivate them with alluring glimpses offering a once-in-a-lifetime experience.

Finally,  Predis.ai  helps you offer customized and tailored tours to the target audience thanks to their versatile AI tools to maximize engagements. Most importantly, it never lets you run dry on catchy content ideas for travel agents like you. Want to woo your target audience overnight? Visit the  website  to weave a satisfied customer experience for your countless upcoming engagements.

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Set Goals for Your Travel Agency Define Your Target Audience and Client Financial Goals Branding and Online Presence Goals Building an Online Presence Craft the Vision for Your Online Presence Choosing a Domain Name Launch Your Official Website or Blog Types of Content You Intend to Share and Promote Types of Marketing Strategies for Travel Agents and Travel Agencies Social Media Marketing Social Media Marketing Tips for Travel Agencies Email Marketing Content Marketing PPC/Third-Party Advertising/Marketing Building Connections Connect and Communicate Using Social Media The Importance of Transparency Online FAQ’s

Working as a travel agent is one of the best ways to help others explore the world and discover unique locations and elements of the planet around them. Whether you are working for a travel agency or running your own, maximizing your company’s viability and ability to generate leads and attract clients is essential, especially in a highly competitive market or industry.

One way to expand your reach is to do so with social media posts for travel agents. Using social media marketing for travel industry businesses can make a tremendous difference when it comes to attracting clients and solidifying a professional brand and reputation online. Learning how social media marketing travel industry methods can help you to outperform the competition while making a name for yourself is a great way to take any travel agency to the next level of success.

FACTS : Facebook is the primary content distribution channel for marketers today. In fact,  Over 1.6 billion people around the world are connected to a small business on Facebook. ( Hubspot )

Social Media Goals for Your Travel Agency

Before you can create social media marketing for travel industry strategies, you must first set goals and a plan of action into place for your travel agency itself. Identifying and assessing what is most important for your travel agency can help you with promoting your services as well as crafting travel social media content for your visitors and prospective clients in the future.

Define Your Target Audience and Client

When you manage or own a travel agency, it is imperative to define your target audience and clientele before you begin travel agent social media posting and using online platforms for promotional purposes. Define the audience you intend to market to and reach based on what type of traveling plans you assist with most when it comes to your business. While defining your target audience of clientele, ask yourself the following questions:

• What age range, gender, and location am I most interested in reaching and appealing to with my travel agency? Why am I interested in reaching this specific audience or demographic?
• Who is most likely to take advantage of the services I provide with my travel agency?
• How can I spread the word about my travel agent social media content and the booking services I provide both locally as well as online in my area or region?
• Who is most likely to respond to my promotions as well as the digital marketing strategy I launch to promote my services as well as my travel agent’s social media presence online?
• What incentives can I offer to prospective travelers and clients who are interested in traveling and are seeking out a travel agency to represent them?

Financial Goals

Setting financial goals also matters when it comes to managing and operating a successful travel agency. If you have financial goals that need to be met at the end of each week, month, or even entire year, be sure to keep them in mind at all times. Determine how many new clients or travel booking packages you need to maintain in order to remain profitable and successful year-round, even during the off-season.

Branding and Online Presence Goals

Consider your branding and online presence goals when building a campaign for social media marketing travel industry style. Using the internet is one of the quickest and easiest methods of sharing information and spreading the word about a business, which is why it is important to consider what type of travel agent social media posting is best for you based on your location, the type of services you offer, as well as the clients you are trying to reach.

When creating an online presence, consider what goals are most important to you, such as:

• Maximizing your online reach and boosting the visibility of your website and social media presence
• Boosting your website’s SEO, or search engine optimization within top search engines such as Google, Bing, Yahoo!, and Duckduckgo
• Showcasing your services to those who may have otherwise been unaware of the existence of your travel agency and the services you offer
• Increasing the chatter surrounding your travel agency and all of the services you offer among those online, thus driving more traffic to your website and helping to increase the number of leads you generate

Building an Online Presence

Before you begin writing and publishing social media posts for travel agents, there are a few steps to remember and keep in mind. Building an online presence is not always as simple as pressing a few buttons, but it does not require much beyond a bit of brainstorming to get started off on the right foot.

Craft the Vision for Your Online Presence

What does your vision of an online presence look like for your travel agency? Do you want to appeal to those in your local area who travel frequently, or are you more interested in appealing to those who do not have experience with traveling or booking their own flights and hotel accommodations?

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Choosing a domain name.

If you do not have a website or an official blog yet, it is important to register a relevant domain name. Registering a domain name is a simple and straightforward process that only requires a few minutes to get started, even if you are new to the process itself. When selecting a domain name, keep the following tips in mind, especially if you are registering a domain name for the very first time:

• Choose a “.com” domain name when registering a domain for your official website or travel agency blog. Because a .com is the most popular and common domain name, it will be easier for new users and visitors to remember.
• Avoid using difficult or quirky spellings in your domain name. Always register the same domain name as the name of your business whenever possible. If your preferred domain name has already been registered, be sure to research the taken domain to ensure that it is not already a competing travel agency.
• Avoid using hyphens and odd or unique spellings within your chosen domain name, especially if the name does not match your official agency name. Always streamline the name of your business and/or brand with the domain name you choose to purchase.

(Image Credit: Love2Dev )

Launch Your Official Website or Blog

After you have registered your official domain name, you can then begin building and launching your official website or blog. Whether you opt for a website builder or if you prefer CMS (content management solutions) such as WordPress, you can get started with the build of your website immediately after purchasing a domain name as well as a web-hosting package that is right for your website’s needs. Here is an example of what WordPress looks like:

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Types of Content You Intend to Share and Promote

When developing a content marketing strategy for your travel agency, consider the type of content you intend to share as well as the audience you want to reach. What content is most likely to appeal to the widest audience possible? How do you intend to share the content you publish? What platforms are best for you to promote your content and attract new prospective clients?

Are you solving problems or addressing specific pain points with the content you intend to create for your visitors and prospective clients? How will you increase engagement with your posts from your visitors with each new content marketing strategy you launch?

Types of Marketing Strategies for Travel Agents and Travel Agencies

Once you have a domain name and a blog system in place, you can begin deploying various marketing strategies to help spread the word about your agency and the services you offer.

Social Media Marketing

Social media marketing is one of the best strategies to consider as the owner or manager of a travel agency. With a myriad of platforms including Facebook, Twitter, Instagram, Pinterest, and even Snapchat, maximizing your reach and visibility online has never been easier or quicker with the right social media marketing for travel industry strategy in place.

Social media marketing is free to use and has become one of the most popular tools for digital marketers and strategists alike today. With social media, you can begin building your presence and spreading the word about your travel agency immediately.

When creating social media pages and accounts, be sure to do so by selecting a name that is the same as your travel agency itself as well as your official website and domain name. Choosing the same names and page URLs when creating a social media marketing strategy can help users to locate your agency if they are otherwise unfamiliar with your agency and its name.

Once you have your social media pages created, upload logos and media that are relevant to your agency. Streamline your social media account pages with the same logo and/or graphics of your travel agency name. Streamlining your social media pages helps with establishing your online presence and branding your agency itself. For instance:

Social Media Marketing Tips for Travel Agencies

Running a successful and thriving travel agency online with the use of social media marketing does not require extensive programming, marketing, or communication skills. When cultivating a following on social media and using social media to spread the word about your agency’s services, keep the following tips and tricks in mind:

• Consistency is key : Consistency is key when it comes to developing and fleshing out an online presence, especially with the use of social media. Use social media regularly to share updates, news, and other content with your followers and prospective clients. Implement a posting schedule to avoid going too long without providing your followers and clients with proper updates. For example:

(Image Credit: Business 2 Community )

• Branding matters : Use the same branding for your travel agency across all websites and social media platforms online. Branding can help others to remember your business while also helping you to solidify a professional reputation within your market and preferred industry.
• Content marketing : Use your content marketing strategy in conjunction with your social media marketing strategy to maximize your reach and ability to appeal to new prospective travelers and customers in need of representation. Integrate your current content and email marketing strategies into your social media marketing strategy. Share your blogs, content, and promotional materials on all of your social media account directly from your website or blog itself. Use social media as a platform to promote already-existing content on your website that you find relevant, interesting, or extremely useful to your followers and audience. Put social media to work for you by implementing all of your content for maximum exposure.

Email Marketing

Email marketing still goes a long way, especially for local businesses such as travel agencies and firms. Using email marketing is one of the most intimate and personal methods of communicating with current and prospective customers or clients, especially those who are always working on-the-go or maintaining busy and hectic lifestyles.

Email marketing provides a unique method of communicating with current and prospective clients without overspending on printed material and direct mail campaigns. Using email marketing is also a way to remain more personal and intimate with current and prospective clients while addressing problems and pain points you are working to solve with your travel agency. The image below shows a travel agency email:

(Image Credit: Campaign Monitor )

With the use of email marketing, you can also better gauge which readers and subscribers of yours have a genuine interest in traveling and who is less than eager to hear from you again in the future. Email marketing may seem outdated, but it is still one of the most efficient tools used in digital marketing today for just about any business, brand, or niche.

Did you know??? Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. What’s more, in 2019, the number of global email users amounted to 3.9 billion . ( Hubspot )

We hope that you found this article useful.

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Enter Your Website

In most industries today, content marketing is still considered king. Without content marketing, establishing a business or brand as authoritative becomes increasingly difficult. Using content marketing is one of the best ways to show that you are an expert and an authoritative source in any market or industry, even those that are highly saturated or rife with local and online competition.

Developing and executing a working content marketing strategy can help you to take any business or agency to the next level of success. With informative, useful, and engaging content, outperform locals while also attracting newcomers as you simultaneously garner their trust.

PPC/Third-Party Advertising/Marketing

PPC, or pay-per-click marketing, is one of the most popular marketing strategies for businesses and brands in all industries. Using PPC marketing, you choose which websites, domains, and blogs you wish to advertise on as well as other locations such as search engine results that may be optimal for your agency’s visibility. For example:

(Image Credit: Neil Patel )

Using PPC ads is ideal for anyone interested in boosting SEO, or search engine optimization for their website or domain name. Additionally, PPC ads can also be extremely helpful once you have established your agency’s name as well as your website’s domain name within your specific market and niche.

Building Connections

Using social media is also optimal for building connections and strengthening the relationship(s) you have with current and previous clients.

Connect and Communicate Using Social Media

With the use of social media, you can quickly connect and communicate with those who have a genuine interest in your travel agency as well as those who have turned to you for services in the past. Use social media to respond directly to comments, inquiries, and even criticism.

The Importance of Transparency Online

With social media, connect with users instantaneously while also showcasing and highlighting your own agency’s transparency. Transparency goes a long way when establishing a business and building a professional and positive reputation. With social media, you can showcase transparency at all times by always responding professionally, courteously, and in a timely manner.

Avoid responding harshly or negatively, even if an individual is being rude or untruthful. Showcasing transparency is one of the best ways to build a positive and professional reputation for your business, brand, or agency.

Diib®: Hit Your Social Media Posting Goals

Working towards travel agent social media content that is not only relevant to your prospective clients, but also relevant to the services you offer is a way to create a branded image of your company in your city and/or state. Partnering with Diib Digital will offer you an added measure of security that you’re posting content that is relevant and effective. Here are some of the features of our User Dashboard we’re sure you’ll love:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

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FAQ’s

How does social media promote travel agencies.

We recommend starting out your social media strategy with Facebook. From here you can begin posting, adding photos, answering questions, advertising and creating events. Think of Facebook as your social media home base.

How do travel agencies get corporate clients?

The first, and likely most important thing to do to get corporate clients, is to network. Network on social media, events, digital ads and real life approaches.

How do I promote my travel business on Instagram?

We recommend starting off with earning likes and connecting with social influencers. Share your content consistently, including lots of destination photos. Create a social media calendar and stick to it and utilize IGTV. Video can be a powerful sales tool.

Do hashtags get followers?

Yes, hashtags are one of the most reliable ways to get followers on Instagram. As they can be used across platforms, they are valuable on Facebook as well.

What hashtags get the most likes?

• #photooftheday.
• #instagood.
• #picoftheday.

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With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

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Daniel Urmann

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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Social media content ideas for travel agencies

The content you post on social media is critical to engaging your audience and creating a solid fan base. Yet many travel professionals struggle with knowing what to post. So I’ve provided some travel content ideas to help get the creative juices flowing.

Your holidays

We’ll start with the obvious. Showcase the beautiful holidays you can put together for people! The more details you can include (itinerary, location information, pricing, etc.) the better, and make sure you entice your audience with some dreamy holiday photos.

Customer travel photos

Repurpose travel photos that are taken by clients who booked holidays with you. The photos taken will be authentic which works incredibly well for social media engagement, and you can show off to your audience how much of a great time your clients are having on trips organised by you.

If you can back it with some positive client feedback about your service, even better.

Destination fun facts

Everyone loves a good bit of trivia. It’s informative, engaging and can help position you as an expert in your field. Many tourist boards and hotel properties have fun facts available, just ask to see if they can help you out. Or the internet is filled with never-ending trivia about different destinations.

Travel tips and advice

Your job role must mean you’re an expert in most things travel. There are ednless hints and tips you can provide around travel, such as handy travel apps to use, the best times of year visit particular places, recommended items to pack, and so on.

Answers to common questions

If there are travel questions you regularly receive, use the opportunity to share the answer with a wider audience. It may even prompt people to start engaging by asking more questions. Show everyone you know your stuff and they will be more likely to trust and book their next adventure with you.

Discussion topics and polls

Engage your audience by asking them questions about things such as their favourite holiday destination, the best thing about booking with a travel agent, what makes their holiday a perfect one, if they prefer the beach or a city, etc. Get them talking to you and use the opportunity to do some behind-the-scenes market research.

Would you like more tailored advice?

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Welcome to Krasnov Travel Agency, Perm, Russia Specialist in Ural Tourism !! Perm is not the modal industrial Russian city that some people believe it is. Europe's most eastern city at the foothills of the Ural Mountains has a rich cultural history and offers a wide range of must-see places . It is a leading theatre city (it boasted Chaikovsky, Diaghilev, Nadezhda Pavlova) and is known for Mikhail Romanov (the last Russian Tsar), who spent his last years in Perm. Not many foreigners are familiar with Perm, though, mainly because the city was the main centre of Soviet war industry and an absolute fortress - a closed and secret zone inaccessible even to non-Perm-residents, during Soviet times. Because of its closed history, Perm has never had much influence from the outside world. Therefore, it is now one of few places in Russia where the true habits and traditions of Russian culture can be experienced... Perm (population 1.2 million) offers all that one can expect from a big city. Perm hotels come in all types and sizes and the same goes for its public amenities and its nightlife. As for transport, Perm is accessible through the Trans Siberian Express railroad, through Russia's main motorways, through the Perm airport and through the Kama river - Europe's 4th largest river by size. As the cultural heart and the former capital of the Urals, Perm is always directly associated with the Ural Mountains. In terms of tourism, the Perm province (Prikamye) is a favourite destination for nature tours in the Urals, because of its extreme diversity. The Perm province, in fact, has a number of rivers and caves that is unmatched in Russia - perfect for long or short outdoor Ural Mountain tours : Navigating picturesque meandering Ural Mountain rivers on a multiple-day catamaran river tour in spring or summer; Cross country skiing past taiga, valleys and wooden villages in winter; Nature trekking and ecotourism in one of Prikamye’s National Nature Reserves; Horse riding to places where no roads go; Fishing and hunting ; Cultural tours , for example the Great Ring of the Urals , the last steps of the Romanov Dynasty and nearby Udmurtia - home of Kalashnikov and Chaikovsky. Come to Perm and you might find yourself 400m underground in a working salt mine of the historical city of Solikamsk , taking a shot of Russian vodka in the Urals' oldest vodka distillery or having a barbecue at the Europe-Asia border obelisk! And during a holiday here, one simply cannot miss staying overnight at a traditional Russian wooden house with banya (Russian sauna) in a Ural Mountain village. In short, the Perm province is an adventure, it offers great possibilities - active outdoor travel, cultural tours, or Transsib stopovers, be it summer or winter! Krasnov Travel Agency wishes you welcome to the REAL Russia! Opening up Perm & the Urals ...

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Kansas basketball slated to play Creighton in 2024 Big East-Big 12 Battle | Report

K ansas men’s basketball will meet Creighton in the 2024 Big East-Big 12 Battle at CHI Health Center in Omaha, Nebraska, Jon Rothstein of CBS Sports reported on Tuesday.

The CBS analyst revealed each of the 11 matchups on the social media site X. No dates were reported for any of the games.

Kansas State will travel to St. John’s, and it’ll be Baylor at UConn, Butler at Houston, Marquette at Iowa State, Xavier at TCU, Cincinnati at Villanova, BYU at Providence, Oklahoma State at Seton Hall, Georgetown at West Virginia and DePaul at Texas Tech.

A year ago, KU defeated UConn 69-65 in the Big East-Big 12 Battle on Dec. 1 at Allen Fieldhouse.

KU is 4-1 in the series, which started in the 2019-20 season. KU fell to Villanova 56-55 on Dec. 21, 2019, in Philadelphia. The Jayhawks defeated Creighton 73-72 on Dec. 8, 2020, at Allen Fieldhouse. KU beat St. John’s 95-75 on Dec. 3, 2021, in New York. The Jayhawks stopped Seton Hall 91-65 on Dec. 1, 2022, at Allen Fieldhouse.

KU leads Creighton in the all-time series between the two programs, 11-6. The Jayhawks have won six straight in the series. The most recent meeting was in the 2022 NCAA Tournament. KU prevailed 79-72 in a second-round matchup on March 19, 2022, in Fort Worth, Texas.

This will be the last year of the challenge series of games between teams in the two conferences.

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