jammu kashmir tourism policy

One Earth One Family One Nation

Shri Mata Vaishno Devi

Katra Bhawan

Hari Niwas palace

Gharana Wetlands

Cruise Boat

Mubarak Mandi

Padri (Bahderwah)

Patnitop Snow View

Sunrise Lake

Dal Lake View

Kashmiri Dance

Gulmarg Bowl

Ranjit Sagar Lake (Basholi)

Welcome to the Department of Tourism

The department of tourism, j&k is the main developmental, promotional and regulatory arm of the j&k government. tourism sector is the prime driver of the economy of jammu & kashmir. as such, the department of tourism has a significant role to prepare and project the ut of j&k as a preferred tourist destination in the country. the department has two provincial directorates one each at jammu and srinagar and tourist offices at all tourist resorts of the ut. in addition, there are 6 promotional offices outside the ut, one each at new delhi, mumbai, ahmadabad, hyderabad, chennai and kolkata.. besides there are 20 area specific tourism development authorities in ut each headed by a chief executive officer, actively involved in harnessing the tourism potential and creation of tourist infrastructure in the areas of their operation..

• Notifications
• Condemnation of Vehicle of Dodhpathri Development Authority
• Constitution of Committee for handing taking over of assets of the project Integrated Development of Hazratbal Shrine sanctioned under PRASAD
• Familiarization Tour( Fam Tour) in jammu and Kashmir.
• Constitution of Technical Inspection Committee for Ski Drag Lift Gulmarg.
• Construction of tracks leading to Shri Amarnathji Cave-Advance Drawl Authorization/release of funds under Capex Budget 2023-24 thereof
• Standard Operating Procedure (SOP) for adhering to timelines Prescribed for verfication of character and Antecedents-Nominiation of Nodal Officer regarding
• Three (3) day Jammu & Kashmir Development Conference 2024
• Accord of administrative approval to the Installation of vertical lift from Peerkho station of Jammu Ropeway project to Mubarak Mandi Heritage complex at an estimated cost of Rs. 25.07 Crore
• Accord of Administrative Approval for Maintenance of class 9 road from Ranga Morh to Domail and Maintenance and improvement of food tracks from Domail and Chandanwari ti Shri Amarnathji Holy Cave.
• Grant of earned leave in favour of Mr Malik Wasem Ahmad Deputy Director Tourism Recreation DTK, alongwith Station Permission
• Simplification of Registration under Tourist Trade Act 1978/1982/2011- Reconstitution of committee thereof
• Procurement of pick up Van for sanitation by Sonamarg Development Authority advance drawal of funds thereof
• Release of Matching Share of Grants to Jawahar Institute of Mountaineering & Winter Sports (JIM&WS) Pahalgam (JKUT)
• Station leaving permission in favour of Mr Shamim Kraipak Deputy Manager SKICC
• Initiation of RDA Aganist Shri Muhammad Shafi Kakroo Then Dy Director tourism Kashmir (Registration Registration)
• Permission to avail Earned Leave (under LTC) in favour of Ms Heena Mumtaz Head Assistants Tourism Department
• Grant of Extension in Earned leave in favour of Shri Gh.Jeelani Zargar (JKAS) CEO Lolab Bangus Tourism Drangyari Development Authority
• Constitution of Committee for Solarisation of Government Buildings in the Department of Tourism
• Absorption of 145 Employees of Hotal Corporation of India Limited (HCIL) working at centaur Lake View Hotel Srinagar in Jammu and Kashmir Tourism Development Corporation Ltd. Jammu and Kashmir Cable Car Corporation Ltd and Sher-i-Kashmir International Convention Centre Srinagar
• Consttitution of UT-Level Committee For various competitions organized by the Ministry of Tourosm Government of India
• Transfer and Posting
• Purchase of 4 x4 Pick-up Van for sanitation at Sonamarg
• Grant of twenty-five (25) days earned leave in favour of Shri Gh. Jeelani Zargar, JKAS CEO Lolab Bangus Tourism Drangyari Development Authority
• Simplification of Registration under Tourist Trade Act 1978 1982 2011 Constitution of Committee thereof
• Nomination Change of nomination of Nodal Officer to function as Chief Data Office for the Administrative Department in the UT 0f J&K
• Permission to avail Earned leave ( Under LTC) in favour of Mr Fayaz Ahmad Sheen Assistant Accounts Officer
• Delegation of Drawing and Disbursing powers in favour Accounts Officer Kashmir golf Course Srinagar
• Engagement of PMU Unit in Tourism Department for Consultancy Services Advance drawal thereof
• Grant of Earned Leave in favour Shri Ghalib Mohi-Ud-Din ShahCEO Aharbal Tourism Development Authority
• Participation of J&K Tourism in OTM Mumbai on 8th February to 10th February 2024
• Nomination of Nodal Officer for the purpose of referral of vacancies to the Recruiting Agencias
• Grant of earned leave in fovour of Mr. Ahsan-ul-Haq Chisti, Deputy Director Tourism, Kashmir alongwith Station Permission.
• Minutes of the Senior Selection Committee (SSC) meeting of SKICC held under the chairmanship of Secretary Tourism on 02.11.2023
• Particpation of J&K Tourism in Bharat Parv-2024
• Committee for selection J&K Tourism s under Challenge based Destinations Developments sub scheme under Swadesh Darshan 2.0
• Assihnment of Additional Charge to Mr Reheel Ahmad Bhat Statistical Assistant Aharbal Tourism Development Authority
• (Corrigendum to Government order No 126-JK(TSM) of 2023) Participation of JK Tourism in 14th Coventions India Conclave CIC from 7th 9th December 2023 at Mahatma Mandir Convention and Exhibition centre Gandhinagar Gujarat to Promote J&K as MICE destination
• Exchange of Huts at Pahalgam between Directorate of Tourism Kashmir and JK Tourism Development Corporation
• Committees for Selection J&KTourism s proposals under various schemes and competitions.
• (Corrigendum to Government order No 133-JK(TSM) of 2023) Constitution of project Evealuation committe for hiring project management Unit PMU for providing consultancy services to the Department of Tourism Jammu and Kashmir
• Release of funds as non- Recurring Share of JKUT to Jawahar Institute of Mountaineering & winter Sports JIM&WS Pahalgam J&K for the financial year 2022 23 & 2023 24 under Grant-in Aid
• Participation of J&K Tourism in Bharat Parv 2024
• Condemnation of Vehicle of J&K Tourism Development Corporation
• Grant of G P Fund withdrawal Non Refundable in favour of Bilal Khurshid Chief Exective Officer Yousmarg Dev Authority
• Travel for LIFE Case study Competition. Government Order
• Constitution of a Committee for verification of liabilities incurred by JKTDC.
• Accord of Administrative Approval
• Grant of G P Fund withdrawal Non-Refundable in favour of Mr Bakshi Javid Hamayun Director SkICC
• Construction of trachs leading to Shri Amarnathji cave-Advance Drawi Authorization release of funds under capex Budget 2023-24 thereof
• Participation of JK Tourism in 15th Annual Convention at Statue of Unity Gujarat from December 16th to 19th 2023
• Constitution of Committee for Development/updation of JK Tourism Website
• Assigning of additional charge of Legal matters of J&K Cable Car Corporation Ltd
• Participation of JK Tourism in 14th Coventions India Conclave CIC from 7th 9th December 2023 at Mahatma Mandir Convention & Exhibition centre, Gandhinagar,Gujarat to Promote J&K as MICE destination
• Kapil Dev Grant Thornton Invitational 2023
• Participation of Jk tourism in IITM Hyderabad Scheduled to be Held Ist to 3rd December 2023
• Deputation of Shri Javid Hamayun Bakshi, Director SKICC to Puri.
• Participation of JK Tourism in IITM pune is scheduled to be Held W e f 24th to 26 November 2023
• Participation of J&K Tourism in the International Film Festival of India being Held in Goa from 20th 24 Novembar 2023
• Repatriation of Ms Anjani Raina Head Assistant to Directorate of Tourism Jammu
• Grant of Earned leave in favour of Shri Romin Ahmad Sheikh JKAS CEO Verinag TDA
• Deputation of Civil Engineering staff to JK Cable Car Corporation Ltd.
• Assigning of the charge
• Amrit Kalash Yatra
• Nomination of Departmental Vigilance Officer DVO, in SKICC.
• Accord of Administrative Approval.
• Revised Accord of Administrative Approval for Development of Mansar circuit under Comprehensive Mansar Rejuvenation Development plan Phase-1.
• Assigning of DDO Powers.
• Participation of JK Tourism in IITM Mumbai w-e-f 12th - 14th October, 2023.
• Condemnation of Vehicles of JK Tourism Development Corporation.
• Release of funds under Capex Budget for the year 2021-22
• Construction of SkL Lift at Sonamarg-advance withdrawal thereof.
• Installation of Drag Lifts of Gulmarg near Kongdoori.
• 17/12/2021 - OWP No. 555/2017 titled Gh. Hussain Wani Vs State of J&k and Ors - Constitution of Fact Finding Committee
• 13/12/2021 - Adjustment of Civil Engineers
• 10/12/2021 - Sanction of Advance drawal
• 09/12/2021 - Construction of Yatri Niwas of Chanderkote District Ramban by Shri Amarnath Ji Shrine Board - Authorization / release of funds under CAPEX 2021-22
• 08/12/2021 - Assignment of Additional Charges
• 03/12/2021 - Assignment of Additional Charges to Junior Engineers (Civil)
• 03.01.2024 - Following of procedure laid down in Secretariat Manual Regarding Creation of Files
• 24/03/2022 - Implementation of Business and citizen Reform Action Pan in Jammu and kashmir UT under Mandatyes of Ease of Doing Business and Ease of Living
• 15/12/2021 - Fixation of tariffs for various services/facilites provided by the registered Tourist traders to the tourists for the year 2021-2022 & 2022-2023
• Description of News 1 goes here - DD-MM-YYYY

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Directorate of Tourism Jammu

Government of jammu & kashmir.

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Sh. Vivekanand Rai (IRS) Director Tourism, Jammu  

Bestowed   with an enthralling scenic beauty amidst the proud mountain ranges, Jammu exhibits all the qualities that make it a most sought after tourist destination. The Department of Tourism, J&K, is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises of overall planning and execution of schemes for the development, upgradation and improvement of tourism infrastructure in different parts of the Union Territory of Jammu and Kashmir. Alongwith promotion and marketing of various destinations and indigenous Products with the support to the private sector, the Department of Tourism also regulates travel trade. The Department of Tourism has Tourist offices in all the tourist resorts of the Union Territory, as well as 6 promotional offices outside the UT of J&K, one each at New Delhi, Mumbai, Ahmedabad, Hyderabad, Chennia and Kolkata. There is one Provincial Directorate of Tourism each for Jammu and Kashmir divisions and an engineering Division for execution of various schemes. An endeavour has been crusaded by the Directorate of Tourism, Jammu, for generating awareness as well as facilitating user friendly methods to the tourists, about this bewitching blend of breath taking mountains, heavenly meadows, lush green forests, sweet springs and picturesque alpine sceneries. Painted by the Gods with natural hues on the canvas of nature itself, every connoisseur of aesthetics can taste culture, art, cuisine, folklores and a platter of glorified perpetuated history that the forts and Palaces of Jammu offer. The saga of such unflinching glory must be celebrated and reverence to the pilgrim destinations be accorded. We have identified few best destinations in each District after receiving encouraging inquisitive response from various travel marts organised Nationally and Internationally. We are looking forward to host a big fillip in the arrival of tourists and to see Jammu become and abode of solace for all escapades and wanderers.

Jammu - where the soul meets its primordial source.

Tourism Circuits in Jammu

Let's Explore Jammu Tourism! go for details

• Shri Mata Vaishno Devi Ji
• Patnitop - Sanasar
• Adveture Tourism
• Sarthal - Kathua
• Lakes & Water Bodies
• Jammu Fair & Festivals
• Golf Tourism Jammu
• Heritage/Monuments
• Border Circuit

Travel Desk

• Type Test of qualified Class-IV employees
• Tentative Seniority list of Directorate of Tourism Jammu- Extension Notice thereof
• IMPORTANT CIRCULARS
• Tentative Seniority of Officials of Directorate of Tourism Jammu
• Jammu and Kashmir Tourism Policy 2020
• Constitution of Internal Complain Comittees (ICC) and implementation of various provisions of Sexual Harassment of women at work place
• Engagement of Event Management Agencies with the Directorate of Tourism, Jammu for conceptualizing and organizing various fairs/festivals/events including road shows for a period of one year
• Particpation of J&K Tourism in Travel Mart and Road Shows
• Guidelines for entry of Tourists in the Union Territory of Jammu and Kashmir in Phase-1 valid w.e.f 14.07.2020
• e-NIT No. 11 of 2020 dated 08/06/2020, e-tender for supply of novelty items viz Memontos/Trophies/I-Card/Track Suit etc. Details available on jktenders.gov.in.
• e-NIT No. 10 of 2020 dated 08/06/2020, e-tender for engagment of agency for printing and pvc framing of Photos/Posters. Details available on jktenders.gov.in.
• e-NIT No. 9 of 2020 dated 08/06/2020, e-tender for designing, printing and providing and installation of flexes/hoardings/banners. Details available on jktenders.gov.in.
• 150 Years of Celeberating the Mahatma
• Navratras Festival in Katra
• Jammu Darshan
• Celebrate these Navratras in Katra
• Lal Draman Festival 1 2019
• Lal Draman Festival 2  2019
• Video of LaL Draman Festival 2019
• Programme Schedule and Main Attractions For LaL Draman Festival 2019

10th - 17th October 2018

Take a moment!

Lose yourself in some of jammu's mostinspiring destinations and vibrant places..

E-mail: [email protected] Fax Mo.01912542822 (J) 0194-241BA (S) Government of Jammu & Kashmir Tourism Departmont Civil Secrotariat, SrinagarlJammu

Subject: Jammu and Kashmir Tourism Policy-2020. Ref Administrative Council Decision No. 47/06/2020 dated 18.03.2020.

Government Order No. K (TSM) of 2020 Dated: T12.2020 The Jammu and Kashmir Tourism vide its Polícy-2020 approved by Adrministrative Counc Decision No. 47/06/2020 dated 18.03.2020 héreby notified. forming Annezure to this Govennent order fs

By order of the Government of Jammu and Kashmir.

Sdl (Sarmad Hafeezj,IA3 Secretary to the Government No. TSM/Estt-117/2014-1 Dated 712.2020. Copy to the:

1. LD. Advocate General, J&K 2. All Financial Commissioners. 3. Director General of Police, JeK. 4. All Principal Secretaries to the 5. Government Principal Secretary to the Hon'ble Lieutenant Governor, JaK. 6. All Commissioner/Secretaries to Government. The to General Administration Cormmissioner/Secretary Government, Department is requested to get the docurment hoisted on website of GAD. policy ths 7. Joint Secretary, JaK, (Ministry of Horme Affairs), Government of India , New Delhi. 8. Divisional Commissioner, Jammu/Kashmir. 9. Chairperson, J&K, Special Tribunal 10. Director General, J&K Institute of Management & &Rural 11. Director, Information Department, JaK. Public Adrninístration Development. 12. All Deputy Commissioners. 13. Sr. Deputy Director General, Department of Telecommunication, JaK. 14. All Head of Departments/Managing Directors/Chief Executive OfficerelAutonormous Bodies. 15. Secretary, JaK Public Service Commission/Service Selection Boárd/Board of Professionai Entrance Examination. 16. Director Estates, J&K 17. Director, Archives, Archaeology 2 Museurns, JaK. 18. Secetary, Legislative Assembly. 19. General Manager, Government Press, Jammu/ Srinagar . 20. Director General, TAIPA. 21. Celiular Operators, Association of India (COAl), 14, Bhai Veer Singh Marg, New Dcihi-110001. 22. Private Secretary to the Chief Secretary, J&K 23. Private Secretary to Advisor (B)/(BK)&(F) to the Lieutenant Governor. 24. Private Secretary to Secretary to the Government, Tourism Department. 25. /C Website, Tourism Department. 26. Government Order File (w.2.s.c). (Wasookaja)KAS Additional Secrap theovernment J&K TOURISM

Jammu and Kashmir Tourism Policy- 2020 Table of Contents JAK TOURISM 1. Tourism Scenario

2. Jammu and Kashmir Tourism 3. Vision Mission 5. Goals 6. Policy Period 7. Framework to Promote Tourism 7.1 Strengthening Tourism Infrastructure 7.2 Promoting Investments 7.2.1 Development of Land Banks 6 7.2.2 Ease of Doing Business (EoDB) 6 7.2.3 Public Private Partnerships 7.3 6 Promoting Jammu & Kashmir Tourism 6 7.4 Premium Tourism Transport 7 8. Promotion of different sectors /l activities of Tourism in 8.1 Adventure Tourism Jammu& Kashmir 8.2 Horti-Tourism 8.3 Saffron Tourism 8.4 Angling/ Game Fishing 8 8.5 Cultural Tourism 8 8.6 Eco Circuit Tourism 9 8.7 Film Tourism 8.8 Golf tourism 8.9 Heritage Tourism 8.10 MICE (Meeting, 9 Incentives, Conferences & Exhibition) Tourism 8.11 Religious /Spiritual Tourism 9 8.12 Wellness Tourism 0 8.13 Lake Tourism 0 8.14 0 Theme based Amusement Parks 8.15 Rural/ Village Tourism 10 8.16 Wedding Destination Tourism 10 9. Recognized Tourism Projects: 10 10. Fiscal Incentives and Benefits 10 10.1 Fiscal incentives 12 10.2 Eligible Capital Investment 12 10.3 13 Support for Sustainable Tourism (Sector Specific) 13

2 10.4 Incentive for Promotion of 10.5 Innovation JaKTOURISA SkilI Development Allowance 14 10.6 Scheme (Sector Specific) Assistance for 14 10.7 Research in the Tourism/ Support to Eco Hospitality Industry 14 10.8 Tourism Interest subsidy to 14 10.9 Power tariff eligible Tourism Units 14 10.10 Incentive for Information & 14 10.11 Communication Technology (ICT) Convergence of Different Schemes 14 10.12 Diesel Generator Set/ Green 15 11. Energy Option Proposed Projects 15 11.1 (Proposed projects are only Outsourcing of indicative) 15 11.2 Eco-Circuit ProjectsAssets/Projects 15 11.3 Destination 15 11.4 Lake TourismDevelopment Projects 16 11.5 Ropeway Projects 16 11.6 High Class Tented Accommodation 16 11.7 Star Category Hotels 17 11.8 Skiing Projects 17 11.9 Adventure Activities 18 11.10 Eco Parks 18 11.11 International Institutes 19 11.12 Golf Projects 19 11.13 Health and Welliness 20 12. Jurisdiction of Courts 20 Annexure 20 Category AA 21 Category B 21 Category C 21 22

3 1 Tourism Scenario jaKTOURIS Tourism is one of the fastest growing industries in worldwide has been the world as the registering a phenomenal number of tourists Tourism contributed for growth. jobs, or 10.4%' of global Gross Domestic 9.9% of total Products (GDP) and 319 India employment, in 2018. million ranked 8h in the world tourism in 2017 in terms of sectors to its GDP2 absolute direct contribution of The travel and Indian tourism and trilion hospitality sector's contribution to (USS 91.27 direct GDP in 2017, was billion). This is expected to reach 5.94 2028, implying a 12.68 trillion CAGR of 7.23 per cent (US$ 194.69 billion) in Tourism is the 3 during 2012-28.3 largest foreign exchange earner for the 2 country. Jammu and Kashmir 1. The Tourism projected estimates of GSDP for the Crores. year 2018-19 at current prices 2 Tourism is 1.57 Lakh sector contributes to 3 The 6.98 per cent of Tourist in Jammu & Kashmir's arrivals Jammu & Kashmir GSDP during last three years: Year Jammu Kashmir Division Division Total 2016 12.2 1.3 2017 13.3 13.51 2018 1.2 16.0 14.5 0.83 16.8 4 Jammu & Kashmir is endowed several with in millions) religious shrines. topographic diversity, pristine natural adventure Besides its natural beauty and tourism beauty, Jammu & Kashmir also opportunities in the form of offers many angling, rafting, and trekking, skiing, 5 The policy mountaineering rock climbing. paragliding, camping, envisages a dynamic long-term tourism sector in Jammu approach to achieve true & Kashmir. This growth of and necessary policy proposes potential the regulatory reforms that will initiative, attractive incentives through efficient help ensure large scale management and private partnerships. investment support 3 Vision To make tourism in Jammu and Jammu and Kashmir an Kashmir as a enriching experience for the leading all-season tourism tourists and increasing the livelihood destination of the position opportunities for of country and people Jammu & Kashmir. thereby

Mission 'https://www.wtc.org/-/media/fles/reportsleconomic-impact-research/countries-2018/india2018.pdf Jammuhttps:/www.witc.org//media/files/reports/2018/power-and-performance-rankings-2018.pdf and Kashmir https:/www.ibef.org/download/Tourism-and-Hospitality-July-2019.pdfEconomic Survey 2017 ax TOURrsu To make Jammu & Kashmir a destination that is natural in its environment, global in standards, moden in outlook, traditional in hospitality, entertaining in experience and thrilling in adventure.

Goals Department of Tourism, through implementation of this policy aims to achieve the below targets: 1. To become most preferred all-season tourist destination for domestic and foreign tourists in India by 2025. 2 To achieve Compounded Annual Growth Rate (CAGR) of 8% for domestic and 5% for foreign tourist arival over the next 5 years by 2025 and CAGR of 10% for domestic and 7% for foreign tourist arrival over the next 10 years by 2035. 3. To attract average investment target of R2,000 Crore per year for next 5 years. 4 To generate employment of approximately 50,000 people per year. 5. To impart training to 4,000 tourism service providers over the next ten years. 6. To promote all kinds of tourism across Jammu & Kashmir. 7. To promote city-wise events and festivals with a pre-defined calendar and promoting the same at national and international level.

6 Policy Period This policy will remain in force for 10 years from the date of its issuance and projects started/ established/ expanded operationally during such period will qualify for benefits/ exemption concessions under the provision of this Policy. However, tourism projects established expanded before the issuance of this policy will be dealt with as per provisions of the then policy, if in vogue.

7. Framework to Promote Tourism

7.1 Strengthening Tourism Infrastructure 1. The Department of Tourism will carry out a detailed infrastructure gap assessnment study at all major tourist destinations to prepare a comprehensive 10 years action plan for setting up tourism infrastructure facilities at allthe major tourist destinations. 2. To ensure long-term expansion of major tourist destinations and newly identified circuits& trails along with enhanced connectivity. 3. The Government will proportionally increase budget in a phased manner every year for creation of tourism infrastructure in Jammu & Kashmir. 4. The Department of Tourism wil upgrade the tourism infrastructure in a planned manner at identified areas coming within 2 km radius from major tourist destinations by providing standard facilities for drinking water, toilets, sewerage system, parking, paved roads, parks, street lighting, furniture and better communication to enable quality tourist experience. 5. The Department of Tourism will encourage private sector participation through PPP mode to develop infrastructure and facilities at identified tourist places in the Jammu & Kashmir. 6. The Department of Tourism will ensure better inter departmental coordination for tourism activities involved in Horticulture, Agriculture, Apiculture, Culture, Youth Services 8& Sports, Sericulture, Handicrafts and Forest.

5 J4K TOURIS of sustainable and eco Sustainable Tourism: The department will ensure development 7. Tourism environmental aspects while developing friendly Tourism by considering social & in Jammu and Kashmir. be and waste management will 8. Scientific Methods of solid liquid Waste Management: tourist and will be maintained in all adopted. Besides, high standards of sanitation hygiene destinations. new structures and expansions 9. All Pilgrimage sites located in ecologically sensitive zones, accordance with Forest Conservation Act, in these eco-fragile zones will be taken up in Environment Protection Act and other Acts/ Rules governing the subject. aero-sports, sailing, 10. The Department will promote activities like water-skiing, rafting, shikara rides and speed boats. canoeing, kayaking, water-scooter racing, ferry/ cruise/ water aero-sports sites in 11. The Department will ensure mapping of all potential sport Jammu & Kashmir.

7.2 Promoting Investments

7.2.1 Development of Land Banks will create land The Department of Tourism, in consultation with the relevant authorities, banks by taking over or acquiring land from other Government Departments including of new tourist and Forest Department or private sector to encourage creation spots tourism sector in strengthening and upgradation of infrastructure to meet needs of the Jammu & Kashmir. For this, the following actions are envisaged: 1. Further enhance the tourism land bank at prominent tourist destinations. 2. Development of new land banks at high potential and un-explored destination to ease out the tourism related stress at key destinations. 3. Private sector participation for theme-based development of suitable land parcels vis- a- vis. Business, Leisure, Ecotourism, Budget, Rural, Heritage, Adventure, Medical, Wellness and Ropeways.

7.2.2 Ease of Doing Business (EoDB) Department of Tourism will undertake various steps to improve Ease of Doing Business (EoDB) in the Tourism sector in Jammu & Kashmir for private investors. There will be Single Window Clearances for all the èquisite approvals in a time bound manner for private investors to develop tourism infrastructure in Jammu and Kashmir. The Tourism Department will ensure bringing various procedural reforms in line with the guidelines issued by Government of India regarding EoDB.

7.2.3 Public Private Partnerships Department of Tourism will identify suitable tourism projects to be awarded on PPP mode. Also, for optimal utilization of assets of Tourism Department, Corporations and Tourism Development Authorities, the Department will seek private sector participation. This will allow suitable cross-subsidization, achievement of economies of scale and time savings, both for the private developer and to the Department.

7.3 Promoting Jammu & Kashmir Tourism The Department of Tourism endeavours to undertake the following actions to position Jammu & Kashmir and augment brand Jammu & Kashmir at the national as well as international level:

6 j4K TOURISM 1. An integrated branding approach will be adopted by the Department to promote Jammu & Kashmir as a leading tourist destination. The Department will launch its marketing theme to boost tourist inflow and campaign with new marketing punchline, colour and better outreach. 2. Government of Jammu and Kashmir shall also consider the constitution of a Tourism Promotion Board for advising on policy framework and tourism promotion 3. The Department, with the assistance of branding agency, will conduct promotional activities various through conferences, road shows, fairs, festivals and develop ad films on the tourism products and services. 4. he Department, with assistance of branding agency, will improve Jammu & Kashmir's image through strategic advertisement campaigns, pre-plan its content calendar for social media and ensure maximum use of social media viz-a-viz Linkedln, YouTube, Facebook, Instagram, Twitter and other social media handles for tourism publicity. 5. The ad content and publicity calendar will be disseminated across all advertising and media platforms through aggressive media campaigns. 6. The Department will ensure the presence of Jammu & Kashmir Tourism in international and national tourism events/ marts, road shows & expos. 7. The Department will set up a Jammu & Kashmir Tourism database repository, publish an annual status report and organize annual tourism outlook conference. 8. Tourism mobile application and social media touch points will be revived to serve as one- stop-solution for all destination information. 9. The Department will engage with the online booking partners to provide special packages for attracting domestic and international tourists to ensure tourism inflow throughout the year 10. The Department will set up four digits 24x7 tourism helpline number to provide instant help to tourists. 11. The Department will liaise with the mobile operators to ensure good connectivity for all tourism destinations in the Jammu& Kashmir especially in the far-flung areas. 12. The department in collaboration with Universities/Institutes of Jammu and Kashmir will conduct market research and survey on different aspect & dynamics of tourism sector in Jammu and Kashmir. There will be a mechanism to collect and manage data which includes total tourist footfall in Jammu and Kashmir, distribution of tourist footfall from different states, recent trends in taunat footfall which will provide suitable database for proper planning and implementation of tourism programmes & activities. 13. The tourism department will ensure safety and security of tourists by deploying tourist police in adequate numbers at Tourist places, life guards/ SDRF at rivers/ lakes along with equipment and having dedicated helpline with toll free numbers for tourists' facilitation. The tourist police personnel along with local police personal dealing with tourist will be trained through sensitization programmes to ensure cordial behaviour with tourists and better facilitation. 14. The Department will assess and regulate the annual number of tourists according to the carrying capacity and eco sensitivity of tourism destinations.

7.4 Premium Tourism Transport 1. The Department of Tourism will leverage the Government of India schemes and Jammu& Kashmir Government schemes to further develop the air transport from major air heads to percolate to far flung corners of tourist interest as far as possible. 2. The Department of Tourism aspires to connect all major tourist destinations with quality roads by upgrading the current roads to double and four lanes wherever possible. The Tourism JAK TOURISM Department will actively the matter with Indla pursue the Natlonal Highway Authority of (NHAI), and the Jammu & Kashmir Publlc Works 3. The Department. Department of Tourism will increase its of tourism offerings luxury tourist buses by creating packages to major tourism destinations with the of Tourism help JKSRTC, Jammu & Kashmir Development Corporation & sector. vehicles private Hop-on/ Hop-off bus services and e will also be introduced at tourist destinations. 4. With major an aim to attract tourists and to promote the Jammu & Kashmir as a leading tourist destination, the Department of Tourism will have strategic with Airlines & Airports. The tie-ups leading Department will also facilitate the construction of helipads and operation of Heli- taxi services in new tourist destination wherever necessary. Promotion of different sectors / activities of Tourism in Jammu & 8.1 Adventure Tourism Kashmir 1. The Tourism Department will jointly organize annual events for promotion of the adventure tourism with the respective adventure sports associations for skiing, paragliding, river rafting, mountain biking, car rally, trekking, and endurance events. Water 2 sports activities in lakes & major water bodies. 3. Paragliding activities all ideal locations. 4. Skiing activities at all major ski destinations. 5. Trekking activities at potential trekking routes/ destinations.

8.2 Horti-Tourism 1. The Department will promote Orchard Tourism in Jammu and Kashmir. Orchard tourism week will be organised in the Jammu & Kashmir twice every year during ripening cycle of almonds, apples, mangoes, plums, cherry, peach, pears, apricot and citrus varieties. 2. The Department will organize activities like introductory sessions about fruit cycles viz flowering, pollination, ripening as well as fruit plucking for the tourists. 3. The Department with the help of local Orchardists and tour operators, will develop special tour packages for promoting Orchard Tourism in the Jammu & Kashmir. The Department will set up an interactive website/ interface containing all the details about the Orchard Tourism to cater the needs of the Orchard tourists and tour operators.

8.3 Saffron Tourism 1. The Department will promote Jammu & Kashmir saffron farms for tourism activities like saffron plucking and showcasing safron pracessing activities like harvest, stigma separation and drying. 2. The Department will create and expand auxiliary services, amenities and facilities like eco transport, wel trained guides and folk music for entertaining the visitors and encourage Home stays near saffron fields.

8.4 Angling/ Game Fishing 1. The Department of Tourism in consultation with concerned Departments will revive the sector by easing out the permit process involving other concerned departments like Forest, Irrigation and Fisheries. 2. The Department after consultation with concerned Departments will identify important water bodies/stretches that may be offered to private sector for the promotion of angling/ game fishing. 8.5 Cultural Tourism 1. The Department of Tourism will form separate team with experts/ consultants to organize events, fairs and festivals to showcase the Jammu &Kashmir unique culture and traditions to increase tourist arrival. The department will encourage promotion of arts and crafts of Jammu & Kashmir as part of cultural tourism. 2. The Department of Tourism will be releasing annual calendar for al religious/ cultural events to promote cultural tourism. The dates of fairs/ festivals will be published in every calendar year, for the publicity of events of Jammu & Kashmir. S The Department will provide the financial assistance for organizing traditional fairs and festivals. The Department will promote tribal tourism by highlighting nomad tourism circuits and incentivizing home stays in such areas.

8.6 Eco Circuit Tourism 1. The Department of Tourism in collaboration with the Forest, Ecology and Environment Department will facilitate PPP initiatives at identified locations compatible to ecology and environment.

8.7 Film Tourism 1. The Department of Tourism will provide incentives and appropriate facilitation to promote film tourism in Jammu & Kashmir as may be lay down in film policy of Jammu and Kashmir. 2. The Department will carry familiarization tours for major film production houses of India and abroad to showcase key tourist destinations of Jammu & Kashmir.

8.8 Golf tourism To further promote Golf tourism, the Department will adopt following strategy: 1. Create awareness and market existing Golf courses like RSGC Srinaga, JTGC- Sidhra Jammu for domestic and International Golf tourists. 2. Augmenting existing Golf facilities to international Standards and bring the existing Golf Courses on Golf map of the world. 3. Develop comprehensive tour packages by impoving online foot prints of available Golf Courses through strong marketing ñetwork with golf tour operators, corporate houses and other stake holders of tour and travel industry. 4. Upgrade and develop new Golf Courses at various locations as per the need assessment.

8.9 Heritage Tourism 1. The Department of Tourism in consultation with Department of Culture will promote heritage tourism by ensuring that any extension, improvement, renovation, change in the existing structures is in keeping with the traditional architectural styles and construction techniques harmonizing the new with the old. 2. The Department will ensure that the hotels provide good quality cuisine and beverages which provide a flavour of local traditions and heritage. 3. The Department will promote various heritage sites in Jammu and Kashmir through dedicated marketing channels, publicity material and Department's website.

8.10 MICE (Meeting, Incentives, Conferences & Exhibition) Tourism 1. The in 14 TOURS Department collaboration with private players will set up convention centres for trade fairs, seminars, corporate off-sites and exhibitions. 2. The Department will engage and build corporate tie ups with the companies to Such organize meetings in Jammu & Kashmir that will further enhance the eamings. 3. The MICE facilities in Jammu & Kashmir ill be widely promoted and publicized. 8.11 Religious /Spiritual Tourism The Department of Tourism will take following actions to Tourism in Jammu and Kashmir promote Religious 1. ldentification and creation of spiritual circuits ensuring augmentation and strengthening of infrastructure and other requisite facilities. 2. Creation of Tourist Facilitation Centres to enhance the visitors' experience at thesa destinations.

8.12 Wellness Tourism 1. The Department of Tourism in collaboration with the Directorate of Indian System of Medicine will jointly create a high value brand of accredited wellness and rejuvenation centres for operation of private players under the guidelines framed by the Govermmeni 2. The Department of Tourism will promote "Panch Karma", "Yoga" and other therapeutic procedures to maximize tourist inflow interested in naturopathy and yoga. The Department will organize Yoga conclave to promote Jammu & Kashmir as a wellness Tourist destination.

8.13 Lake Tourism 1. Tourism Department will take steps towards developing tourism in and around the lakes in Jammu and Kashmir like Dal Lake , Nigeen Lake , Wular Lake , Manasbal Lake , Anchar Lake , Manasar and Surinsar Lake or other lakes of Jammu and Kashmir. 2. The Tourism Department will also coordinate with other departments to develop and beautify wetlands and other water bodies for tourism purposes. 3. Water Sport activities like Rafting, Water-skiing, sailing, canoeing, kayaking, water-scooter racing, ferry/ cruise/ shikara rides &speed boat will be promoted.

8.14 Theme based Amusement Parks 1. The depatment in collaboration with private players will set up theme-based amusement parks across Jammu and Kashmir. 2. These amusement parks will be designed on the lines of Universal Parks & Resort, Disney Parks, Experiences and Products, Merlin Entertainments.

8.15 Rural/ Village Tourism 1. The department will focus on development of Rural/ Village Tourism to showcase rural life art, culture and heritage locations in rural areas. Stress will be laid on development of home stay facilities for tourists.

8.16 Wedding Destination Tourism 1. The department will focus on promotion & development of Jammu & Kashmir as prime location for destination weddings.

Recognized Tourism Projects:

10 Tourism J4K TMUMY Project will mean a tourism project approved by the Department of Tourísm, Govemment of Jammu & Kashmir or by the Ministry of Tourism, Government of India. Following definitions would be applicable for this policy: 1. New Tourism Unit: A New Tourism Unit means a Tourism Unit which is set up and commences commercial operations during the operative period of this policy. 2 Commercial Operations: The date of start of commercial operations of Tourism Unit will mean the date on which the unit actually starts such Commercial Operations for which the unit has been registered with the Department of Tourism or any other concerned Authority 3. Eligible Tourism Unit: New Toursm Unit or Existing Tourism Unit undergoing substantial expansion the during operative period of this policy would be consídered as Eligíble Tourism Unit. 4. Tourism Unit Existing Existing Tourism Unit taking up expansion as per the Jammu and Kashmir Industrial Promotion Policy, 2020. 5. Tourism Unit: Tourism Unit means a legal entity under the relevant law, engaged or to be engaged in providing any service related to travel and tourism. Following units would be considered as Tourism Units': Hotel: A Hotel will have to confom to all existing laws and regulations and will have a minimum accommodation as following: Category Area Min No. of Min No. of Min Investment Rooms Beds (In ) 1 B 20 40 7 Crore 2 C 15 30 5 Crore

Resort: A Resort vrill include a minimum 30 rooms vith minimum investment of 3 20 Crore and spread over a minimum area of 2 acres. It should have, on its plot, a minimurn open space (unbuilit area) of 1000 sq. mts. It should have at least 3 of the fclloring facilities a indoor games (example: Table Tennis, Squash, Billiards, Bovling Alley, stc.) vith a minimum built up area of 30 sq. mts. b. Conference room (minimum carpet area of 40 sq. mts.) c Swimming Pool d Tennis or Badminton Court or Goff or other outdoor games area e. A Health Club (minimum built up area of 50 sq. mts.) A Lounge (measuring at least 30 sq. mts.)

. Tented Accommodation/Hutments: t shoulá have tented accommodation/hutnent facility of at least 40 persons. There should be minimum of 20 tents/ huts. The gross carpet area of tents/ huts should measure at least 200 sq. mts. All he tents/ huts should have attached toilets. Tne tents! huts site shoutd have adequate security. The site shoutd have an eco-friendly common area admeasuring at least 75 sq. rmts. for food, recreation, relaxation and lockers. It shoud have adequate electricity, water supply, sewerage disposal and drainage facility. The tented/ huts accommodation shoutd be permanet in nature. M. Tourism and Hospitalíty Training Institute: The institute vll offer only tourisn hospitality courses or allied courses redated to tourism sector that are recognize certiied by the regulatory authorties/ universities Tourism Service Provider: Any proprietorship! partnership fium or pivate lirites compeany or pubic imitsd company or corporation, duly registered under the lan ars

1 JaK TOURN providing any service related to travel and tourism including Travel Tour Operators, Agents, Ticketing Agents & Tourist Guide or any service as the Tourism Department. provider designated by V. Theme Park: It should be based on a single or series of themes on a of land measuring at least 5 acres with a minimum investment of 30 Crores pertainingpiece to the COst of equipment alone. It may have amusement rides, water slides, restaurants, shopping area, activity area and theme areas. It is, however, not mandatory to have all these features. Vil. Adventure Tourism Projects: Adventure sports should have requisite infrastructure, equipment and trained staff, along with appropriate safety and rescue set-up, that would provide tourists with an opportunity to undertake permissible adventure activities like river mountaineering, rafting etc with a minimum investment of R 2 Crores. All requisite permissions from various competent/ regulatory authorities and insurance cover comprehensive will have to be obtained before the activity. vii. Convention Centre: A covered pillar-less, air-conditioned hall, with a minimum area of 5000 carpet Sq. Ft, that provides adequate space for meetings, conventions/ conferences and exhibitions, and can accommodate minimum 500 of time. persons atone point ix. Wellness Tourism Unit: A unit engaged in developing (Ayurveda, Yoga & Unani, Siddha and Naturopathy, Homeopathy) wellness centres with minimum 20 rooms and minimum investment of 1 Crore. Sound and Show/ Laser Light Show: Minimum investment in the cost to the tune of 5 crore. equipment XI. Aerial Ropeways: As defined in "The Jammu and Kashmir Aerial Ropeways Act, 2002" and will also include any transport mode that have cables and exclusively used for transporting tourists from one to another point point. The cable may be driven or passive, and items may be moved by pulling, sliding, sailing or by drives. The use of and balancing of loads moving up and down are the elements of ropeways. Thepulleys types of ropeways are as following: 1. Mono-cable Detachable Gondolas (MDG) 2. Bi-cable (2S) &Tri-cable (3S) Gondolas lifts 3. Pulsed Movement Gondolas Agrial Ropeway 4. Detachable Chairlift 5. Fixed grip chairlifts 6. Tele mix: combined detachable chairlift and gondolalift 7. Aerial Tramways 8. Funicular railroads 9 Sky Bus

10. Fiscal Incentives and Benefits 10.1 Fiscal incentives Fiscal incentives to hotels, resorts, wellness Centres, houseboats and other tourism related units/projects will be considered for sanction as per the provisions laid down under relevant Jammu and Kashmir Industrial Promotion Policy 2020 and schemes of Government of India.

12 jaK TOURISM

In of units/ case projects falling in B and C Category areas, and not covered under the inçentives provided under Jammu and Kashmir Industrial Promotion Policy, 2020, the same shall be considered for sanction of incentives at 15 % of the eligible capital investment Subject to a maximum limit to be decided by the Tourism department as per the procedure laid down in the relevant guidelines to be issued by the Tourism department. Note:

Single unit wll not be granted capital investment subsidy under more than one policy and a unit eligible for incentives under Jammu and Kashmir Investment Promotion Policy, 2020, shall in no case be considered for incentives under Jammu and Kashmir Tourism Policy, 2020.

Capital investment subsidy will be granted post the successful start of commercial operations of the eligible Tourism Units. Maximum targets per year/ annual targets to be fixed by tourism department as per need assessment and availability of funds.

10.2 Eligible Capital Investment The term eligible capital investment will include expenditure components as per the guidelines of of the Ministry Tourism, Government of India and as per the guidelines to be adopted by the Department of Tourism for the relevant Tourism Unit. However, the following heads of investments with respect to the unit will not be eligible for incentives: 1. Working capital; 2. Pre-operative expenses and preliminary expenses 3. hand Second equipment's purchased or shifted from within or outside country; 4. Interest capitalized; 5. Consumable stores; 6 Inventories for maintenance or repairs; 7. Consumable spares, inventories, tool equipment's for maintenance or repairs 8.Investment on land required for setting up the unit, inclusive of the cost of the Land 9 Vehicles, furniture & fixtures, cutlery, crockery and utensils; and 10. construction which is in Any the nature of real estate transactions, e.g. shops, flat, offices, etc. meant for sale/ leasel rent.

10.3 Support for Sustainable Tourism (Sector Specific) 1. Assistance will be extended to eligible Tourism Units up to 75 % of the cost of out Energy Audit by a recognized Bureau of Energy Efficiency (BEE) certified Energycarrying Auditor for BEE Star scheme for commercial building as follows: Star Rating 1 Star2 Star 3 Star4Star 5 Star Max 40% 50% 60%709% Assistance

Max. reimbursement amount is 7 5 Lakhs per unit yearly. It will be disbursed once the of the during operative period policy subject to maximum of ten individual units per submission of BEE year post certificate stating Star Rating submission of certificate of the stating sustainability Tourism Unit. Moreover, such Tourism Units will be accorded recognition.by the Jammu and Kashmir Government. special

2. Water Harvesting/ Conservation and Environment-friendly practices like Green will be as Buildings per the Jammu and Kashmir Industrial promotion policy 2020. 13 1aK TOURIS 3. Reimbursement of the capital cost of setting up effluent/ sewerage treatment plants will be as per the Jammu and Kashmir Industrial Promotion Policy 2020. 10.4 Incentive for Promotion of Innovation The incentives for promotion of innovation will be disbursed as per the provisions laid under the Jammu and Kashmir Industrial Promotion Policy 2020. 10.5 Skill Development Allowance Scheme (Sector Specific) Short time skill development course offered by various institutes recognized by Department of Tourism along with the association of National Council for Hotel Management and Catering Technology, Institute of Hotel Management Srinagar, Food Craft Institute, Jammu, FHRAI, HRANI, HAI, TAAI, IATO and TAFI for employment generation. This subsidy will be provided to the unit, which gives an undertaking to the effect that al such trained workers will continue to be employed by them after their training for a period of at- least 3 years. An amount equal to 50% of the actual cost of training with an upper ceiling limit of 10,000/- per trainee will be reimbursed, subject to a maximum of 50,000 per unit for one training Programme in a single year with an upper ceiling of 20 units per year. 30% subsidy will be released after completion of the training and remaining 70% will be released after employment of 3 years of the trained persons after successful completion of training. Training to tourist guides from local areas with one-time stipend of 5,000 registered with the Department. The reimbursement will be limited to training for 400 service providers for a single year and no repeat training is aliowed for the same individual. Tourism courses would include courses for personnel working in hotels, resorts, wellness centres, cottages, tented accommodation, transportation booking, marketing, tourist guide, ticketing and any other related course as notified by the Jammu & Kashmir Government from time to time. The staff of existing tourism department will be trained to build their capacity for specific jobs under the skill development allowance for enhancing their Third party skill assessment of trainees after completion of courseperformance. will be a condition for the reimbursement of course fees.

10.6 Assistance for Research in the Tourism / Hospitality Industry Financial assistance up to maximum of 7 5 Lakh will be provided to recognized Travel Associations/ Hotel Associations/ Chamber of Commercel other Travel & Hospitality Bodies to carry out market research studies on travel and tourism/ hospitality sector in Jammu & Kashmir. The subject ter will be finalized as per the relevance industry. Not more than three such studies will be sanctioned each andyear. requirement Preference ofto thebe given to reputed hospitality associations and recognized instituteslike lIMs.

10.7 Support to Eco Tourism 100% reimbursement on the achieving certifications and standards from the Eco Tourism Society of India up to a maximum amount of z 1 Lakh for maximum of Five Tourism Units per year.

10.8 Interest subsidy to eligible Tourism Units The interest subsidy shall be as per the Jammu and Kashmir Industrial 2020 Promotion Policy,

10.9 Power tariff As per notification by Government of Jammu and Kashmir Electricity tariff order. 10.10 Incentive for Information &Communication Technology (ICT)

14 The Jammu & Kashmir Government wll duly facilitate and support international and national level conferences, exhibitions and other events In Jammu & Kashmir for the promotion of the usage of ICT in the tourism sector. Such Financial assistance for conducting conferences/ events will be provided to the maximum limit of ? 5 lakh per event max 5 events per year, as may be approved by the Tourism Department. to he tourist service provider providing audiol video guide will be eligible for one-time to assistance up 25% of the cost of procuring the content or R 2 whichever is less. Incentive can be availed for twoequipment/ units per year duringcreation the operativeLakh, period of the policy. 10.11 Convergence of Different Schemes Convergence among different schemes of Government Department including Rural pevelopment Department, Forest, R&B, Transport, Lakes & Waterways Authority, Tourism Development Authority etc to synergise them for developmentDevelopment of infrastructure and other facilities at various tourism destinations. 10.12 Diesel Generator Set/ Green Energy Option As per the relevant provision of the Jammu and Kashmir Industrial Promotion Policy, 2020. 11. Proposed Projects (Proposed projects are only indicative) 11.1 Outsourcing of Assets/Projects Tourism Department and will the its corporations identify properties to be outsourced or put to any mechanism as deemed appropriate by the Government/board of 11.2 Eco-Circuit Projects Directors The will Department develop Eco-Circuit projects in Jammu & Kashmir participation of the private sector. with the active The list of the projects is tabled below:

S.No. District Eco-Circuit 1. Srinagar Hokarsar Wetland, Dachigam Jammu Surinsar, Gharana Wet Lands Baramull a Hygam, Ningli, upper belt Yousmarg & Rafiabad Budgam Tosamaidan & Doodhpathri Udhampu Patnitop, Chenanai, Sudhmahadev, Mantalai, DuduBassantgarh, Ramnagar, Pancheri, Mansar . Ramban Keya, 7. Nathatop,Sanasar, Daggantop,Gool Potato Farm, MarganTop, Kishtwar Dacchan, Marwah/Warwah, Sithan, Gulabgarh (Skiing and Snow adventure), Kishtwar High Aftitude National Park Rajouri Shakkermarg, Dera Ki Gali 9. Poonch Poonch, Loran, 10. Chandimarh , Bafliaz, Noori Chamb Bani, Sarthal, Siara Jasrota Wildlife Kathua Machedi, sacred Sanctuary, groves of Dhagger, Rhododendron trails of Banjal 11. Kupwara Sogam, Lolab, Bangas Valley, Limber, 12. Shopian Dangyari, Kalaroos 13. Hirpur Kulgam Ahrabal

15 akTOURIS 11.3 Destination Development Projects the promote unexplored tourist destination of the Jammu & Kashmir, the the private sector Department with participation will prepare destination tourism development plans. Suggested destination for the projects; to be notified separately, will have amenities like residential cottages, hospital, school, shopping area, parking, cobbled streets/path, movement through electrical vehicles, parks, club, entertainment centres etc.

11.4 Lake Tourism The Department in collaboration with the Boards/ Agencies intends to develop beautiful lakes in Jammu & Kashmir with active participation of the private sector to give boost to the local and economy overall upliftment of the area. The list of lakes is as under S. No. District Lake Srinagar Dal/ Nigeen & Anchar Lake Jammu Surinsar Baramulla Wular Lake Bandipora Manasbal Lake, Bandipora Kathua Ranjit Sagar Dam/ Lake, Gati Dam, Ujj Dam 6. Reasi Salal Dam 7 Doda Baglihar Dam 8. Seven Pir Panchal Alpine Lakes, Nandan Sar, Sukh Neel Rajouri/Poonch Sar, Sar, Gum Sar, Akaldakshni, Chandan Sar, Baghsar, Smatsar Lake (Budhal) 9. Kishtwar Dool 10. Udhampur Mansar

11.5 Ropeway Projects .The Department has planned ropeway projects at feasible locations near will major tourist spots. Such projects be developed with private sector participation. .Possible sites for the new ropeway projects are tabled below: S.No. District Ropeway Project Srinagar Shankaracharya, Dara to MahadeV Reasi Shiv Khori Budgam 4. Yusmar9 Udhampur Mansar, Pinglamata, Patnitop to Sudmahadev to Mantalai 5. Doda Bhaderwah Kishtwar Chaugan - Kalamsatar Ganderbal Amarnath

16 Jak ToURISM

11.6 High Class Tented Accommodation The Department intends to provide tented accommodation/ hutments at various locations in Jammu & Kashmir through private partnerships

S.No. District Tented Project Ganderbal Sonmarg, NaraFag, Manasbal Baramulla Gulmarg , Watlab Anantnag Pahalgam , Duksam, Kokernag , Ver1nag +. Bani, Sarthal, Dhagger, Siara, Bani, Kathua Purthu, Chatargala 5. Udhampur Pancheri, Patnitop, Mantalai, Dudu 6. Ramban Sanasar, Googlidhar 7. Bhaderwah: Jai, Padri, Khellani Top, Gur Doda Danda, Balote, Khani-Top, Chhatar Galah Sinthan Top , Potato Farm, Gulabgarh to Machail (enroute), Brindavan, Chingam, Kishtwar Paddar , Bharnoi Marwah, Warwan, Dachhan, Vimal Nag 9 DKG, Shakkermarg, Nangathub, KesriHall Rajouri (Budhal), GirganValley, Budhkhanari (Darhal) 10. Poonch Loran, Nandishool, Mandi, Noorichamb 11. Kulgam Aharbal 12 Kupwara Lolab, Dangyari, Bangas 13 Bandipora Gurez 14. Srinagar Dara

11.7 Star Category Hotels The Department intends to develop Star Category Hotels at various locations with the private sector participation .No. tri ct Star Category Hotels 1. Jammu Jammu 2. Srinagar Srinagar Baramulla Gulmarg including lce Hotel Anantnag Pahalgam including lce Hotel Reasi Katra 6 Udhampur Patnitop, Mantalai, Mansar Doda Bhaderwah 8. Budgam Yusmarg 9. Ganderbal Sonmar9 10. Kathua Basoli 11. Star category Hotels along with National Highway Lakhanpur to Uri

17 Jak ToURISM 11.8 Skiing Projects The Department intends to develop Sking projects in the Jammu & Kashmir at various locations with the private sector participation S.No. Location Facilities 1. Skiing Resort Patnitop,Nathatop Sanasar Resort/ Snow 2. Sinthan Top, Bhaderwah, Ski Resort/ Fun skiing Padri, Jai bound Resort 3. Skiing Resort Sarthal, Chala, Dhagger Winter Ski Resort with ski-lift facilities, Olympics Sports Training Centre, Gulmarg Summer Activities like camping hiking, mountain biking etc. Snow and Ski Sports 5. Pahalgam, Aru Valley Padritop, Bhaderwah Snow and Ski Sports 6 Snow and ski sports 7. Doodhpatri

11.9 Adventure Activities adventure hub. The Department The intends to develop Jammu & Kashmir as an intendsDepartment to promote following areas as adventure destinations with the activities tabled below

S.No Location, District Adventure Activity Camping & 1. Anantnag: Paragliding, Trekking, Pahalgam Rafting Budgam: Trekking and Camping Yusmarg, Tosemaidan and Dodh Pathri 3. Ganderbal: Trekking, Camping & Rafting Sonmarg 4. Jammu a) Aitham Paragliding b) Surinsar Water Based activities, Heritage c) Ambaran tracks 5. Kathua: a) Siara, Gatti b) Ranjit Sagar Dam Paragliding c Sarthal Water Based activities d) Macchedi e) Bani Basoli 6. Doda: a) Sonbain to Bhaderwah, Paragliding Manthla to College Ground Snow bound adventure activities Bhaderwah, Chattergalla to Water Based activities Sarthal

18 ) Jai Valley, Bhaderwah c) Baglihar Dam d) Lal Draman e) Chinta Valley )PulDoda g) Badarwah Adventure activities | 7. Kishtwar: Snow Bound Thakrai, Gulabgarh, Dul-Hasti Water Based activities Trekking, Dam Rock climbing, Zipline, 8. Ramban/ Udhampur Camping, Cycling, water sports Patnitop, Sanasar, Mansar, Jug Dhar, Pancheri activities 9 Kishtwar, Rajouri, Poonch, Mountaineering Expedition Bhaderwah Patnitop, Ramban, Rajouri, Trekking 10 Poonch, Kishtwar 11 Reasi: Paragliding a) Dhanwa Sallon Water Sports b) Seri c) Salal Dam/ Thanpal d) Bukkal Bridge Baradri / Dera Baba e) -

11.10Eco Parks the the Jammu & Kashmir at following to Eco Parks in .The Department intends develop locations through private partnerships Eco Park District S.No. Wetland Mansar, Surinsar, Gharana 1. Jammu Basohli, Bani Kathua Udhampur Pancheri, Mantalai Doda Bhaderwah Marwah, Warwan area Kishtwar 6. Dera Ki Gali, PatliKila (Koteranka), Bag 6. Rajouri (Darhal) Anantnag Sethar belt of Rafiabad 8. Baramulla Upper 9 Shopian Hirpur Ahrabal 10. Kulgam 11. Kupwara Lolab, Bangas 12. Bandipora Gurez 11.11International Institutes International institutes in the Jammu & with the .The Department intends to set up Kashmir private sector participation at the following locations,

S.No. Location International Institute Jammu/ Kashmir International Institute of Adventure Tourism 2. Kashmir Food Craft Institute

19 3 Jammu 14K TOURSM Institute of Hotel 4 Sanasar/ Sonmarg Management School of Adventure 5. Basholi Kathua Tourism International Institute of 6 Miniature Paintings Gulmarg Sking Institute 7. Kishtwar 8 Mountaineering Institute Jammu/ Kashmir Satellite Campus of Indian Institute of Tourism and Travel Management, Gwalior 11.12 Golf Projects To promote leisure sports in Jammu & Kashmir, the destinations for Department will identify new Golf their development through private partnership. 11.13 Health and Wellness The Department intends to set up Health and Wellness through private partnerships centres at the following locations S.No Location District Sanasar, Mantalai, Kud Ramban/ Udhampur Loran, DKG, Hilltak, Tatapani (hotsprings) Poonch /Rajouri . Bhaderwah Doda Billawar Kathua Uttarbehni/ Purmandal , Baba Chambiyal- Jammu Srinagar Srinagar Pahalgam Anantnag Gulmarg 9. Baramulla Yusmarg Budgam 10 Lolab Kupwara 11. Mantalai 12. Udhampur Sanasar Ramban 12. Jurisdiction of Courts The courts within the territorial of jurisdiction Jammu and Kashmir shall have sole jurisdiction to cases which try may arise in connection with this policy.

20 Annexure CategoryA Categorization for Incentives (Highly Commercialized) No Tourist Spot District 1 Gulmarg Baramulla Pahalgam Anantnag Sonamarg Ganderbal Patnitop Udhampur Katra Town (Municipal Limit) Reasi Srinagar (Municipal Limit)_ Srinagar Jammu (Municipal Limit) Jammu Category B (Less Commercialized) No. Tourist Spot District No. Tourist Spot District 1 Mansar-Surinsar Udhampur/Ja 30 Ziyarat Noor Din Wali |Anantnag mmu Sallar Ransoo-Shiv Khori Reasi 31 Ziyarat Sharief Jamoo Anantnag Shahdara Sharief Rajouri 32 Ziyarat Amir Kabir Anantnag Bhaderwah Town Doda 33 Ziyarat Amir Seer Anantnag Hamdan Basohli (Ranjit Sagar Kathua 34 Imam Bada Sofipora Anantnag Dam) Kheer Bhawani Ganderbal 35 Kokernag village Anantnag (Tullumula) Gagangir (Sonamarg) Ganderbal 36 Verinag Village Anantnag Manasbal Lake Ganderbal 37 Chatpal Anantna9 Yusmarg Budgam 38 Achabal Anantna9 10 Tosamaidan Budgam 39 Kungwatan Kulgam 1 Doodpathri Budgam 40 Hirpora Shopian |Chari-Sharief Budgam 41 Lam ( Tral ) Pulwama Pulwama 13 Zainuddin Wali Anantnag 42 Sharashali Khrew (Aishmugam) 14 | Mattan Anantna2g 43 Narbal (Gulmarg)_ Budgam 5 Aru Valley Anantna9 44 Magam Budgam 16 Daksum Anantnag 45 Khag Budgam 46 Tangmarg Baramulla 17 Aharbal Waterfall Kulgam Baramulla 18 Peer Ki Gali (Mughal Shopian 47 Candilora Road) Bandipore 48 Ferozpora Tangmarg Baramulla 19 Wullar Lake Baramulla 20 Gurez Bandipore 49 Sumbal Sonwari Kupwara 50 Watlab Bandipore 21 Lolab 1 Kupwara 22 Sanasar-Shankhpal Ramban Reshwari Devta 52 Dara Sriangar 23 Pampore (Saffron Pulwama Fields) Pulwama 53 Faqir Gujri Sriangar 24 Shikargah 54 Sriangar | 25 Kud Udhampur Pandrethan Baramulla 55 Kishtwar Town Kishtwar 26 Drang Chanderkote-Pul-Doda Poonch 56 Ramban/Doda 27 Nangali Sahib (Artificial Lake) 57 Rainban 28 Akhnoor Jammu Batote 29|Mathwar Dev Sathan Jammu 21 CategoryyC (Remote Areas) aK TOURr No Tourist Spot District 1 District No Tourist Spot Sukrala, Bala Sundri, Kathua 35 Thein Village Kathua Dollah Mata Area 2 Kheer Bhawani Asthapan Anantnag 36 Bilawar-Machadi Kathua (Devibal) 3 Sinthan Top Anantna29 Baradari, Bhimgarh Fort Reasi Sudhmaha-Dev, Mantalai Udhampur 38 Thoru, Daggan Top Reasi 5 Kounsarnag Kulgam 39 Seven Lakes, Nanan Sar Rajouri 6 Hygam Baramulla 40 Dera-Ki-Gali Rajouri Padder, Machail Kishtwar 41 Dani Dhar Kila | Rajouri Purmandal, Uttarbehni Samba 42 Loran, Nandi Chool, Jabhi, Poonch Toti 9 Baba Chamliyal Shrine Samba 43 Dhana Satar, Ram Kund, Poonch (Indo-Pak Border) Lohar Devta 10 Bani-Basohli Kathua 44 Mandi Rajpura (Buda Poonch Amarnath)_ 11 Noori Chamb-Peer-Ki GaliPoonch 45 Mughal Maidan Chatrooo Kishtwar 12 Sadhna Pass Kupwara 46 Bimalnag Kishtwar 13 Tulail Bandipore |47 Dessa, Lal Draman, Dal Doda Draman 14 Surinsar-Mansar Jammu/Udh 48 Chiralla, Bhallessa Doda ampur 15 Nou Devian, Dera Baba Reasi 49 Gool, Sangaldhan Ramban Banda, Aghar Jitto, Baba Dhansar, Siar Baba 16 Krimchi, Mansar, Shankri Udhampur 50 Mohu-Mangat Ramban Devta, Panchari 17 Jawala Mukhi Temple Pulwama 51 Pogal Paristan (Sunseri, Ramban (Khrew) Sargali, Sarvadhar, Devlab etc.) 18 Chinta, Jai, Padri, Khani Doda 52 Ukhral-Neel Top Ramban Top, Bhal Padre, Chattargala, Seojdhar etc 19 Jhiri Village (Baba Jitto), Jammu 53 Aliabad Sarai Shopian Baba-Ka-Talab) 20 Suchet Garh, Gharana Jammu 54 Khankah Pinjoora Shopian Wetland 21 Waseknag Kulgam 55 arnah Kupwara 22 Sarthal Mata/Meadows Kishtwar 56 Machil Kupwara 23 Nilnag Budgam 57 Tangdhar Kupwara 24 Khalini Top Doda 58 Pakherpora Budgam 25 Awantipora Pulwamaa 59 Saderkote Payeen Bandipore 26 Khilanmarg Baramulla 60 Parihaspora Baramulla 27 Dudu Basant Garh Udhampur 61 Rafiabad Baramulla 28 Ramnagar (Dalsar Lake, Udhampur 62 Boniyar Baramulla Chountra, Marara & Pingla Mata) 29 Margan Top Anantnagg 63 Badra-Kali Mandir Kupwara 30 Khankah (Tral) Pulwamaa 64 Village Bajalta Jammu 31 Aripal (Tral) Pulwama 65 Village Pargalta Jammu 32 Sangenwani Pulwama 66 Village Malhori Jammu 33 Jhaggar Kotli Jammu 67 Pora Kotla Meadow's Ransoo |Reasi 34 Swankha Jard Samba Note: All other have to Director Tourism, Jammu/Kashmirplaces which andpotential do not figure be in developed the list of asdestinations atourist destination, categorized to as be A &certified B will beby thethe Category. C destination under this policy.

22 jak TOURIsa

Tourism Department Name: Sarmad Hafeez, 1AS Designation Secretary.to the Email:- [email protected] Phone: +91-191-2542922(0), 2564386(FE) Website: http://www.jktourism.jk.gov.in/

India's Jammu and Kashmir receives most tourists in 75 years

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• J&K tourism department propagates policy initiatives, investment opportunities in the U/T

The UT administration under the guidance of Lieutenant Governor, Manoj Sinha, plans to make appropriate policy interventions to create investment opportunities in Jammu and Kashmir. The aim of policy interventions is to create new infrastructure facilities and upgrade the existing ones through private participation for the overall growth of the tourism sector to generate more employment opportunities, a release stated.

• Updated On Apr 17, 2023 at 09:16 AM IST

Jammu & Kashmir’s Zojila Tunnel to give flip to tourism, employment

Once the Zojila Tunnel is operational, tourism in Jammu & Kashmir will increase two to three times, claimed Union Minister for Road Transport and Highways Nitin Gadkari. This tunnel will provide year-round connectivity between the Kashmir Valley and Ladakh. The minister suggested that more adventure activities be set up in the Union Territory to attract tourists.

• Published On Apr 17, 2023 at 08:00 AM IST

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Jammu:  Not many cities can boast of having an IIT, an IIM and an AIIMS like Jammu. Though conceived before 2019, Prime Minister Narendra Modi inaugurated their permanent campuses in February. At the time of inauguration of AIIMS Jammu, Modi had said, “people of Jammu will no longer have to leave for Delhi to avail specialised medical treatment, which will help them save valuable time and resources.”

On 5 August 2019, Jammu and Kashmir witnessed a dramatic shift as Article 370 and 35A were scrapped and the erstwhile state divided into two Union Territories of Ladakh and Jammu & Kashmir. Since 2018, J&K has been under the Centre’s rule through a governor first and then the Lieutenant Governor. Much has changed since.

While Kashmir takes the spotlight, Jammu, too, has several new projects coming up, especially in the industrial sector since then. These may be significant changes, but are not necessarily a product of abrogation of Article 370.

The Centre came up with New Industrial Policy (NIP) 2021 for Jammu and Kashmir that came into effect 1 April 2021. Launched by L-G Manoj Sinha, the benefits of this policy have been largely drawn by the Jammu region, primarily the districts of Jammu, Kathua and Samba.

Currently, the groundwork of around Rs 20,000 crore worth of industrial units is already underway that have come up in the last three years and are registered under the policy, according to official figures of the J&K government accessed by ThePrint.

A further break reveals that over Rs 16,000 crore worth of investments (or, 80 percent) are in Jammu division alone, while the rest of investment is in Kashmir, which is less than a fifth of overall investment.

In 2023-24, the investment was Rs. 3,628 crore, of which Rs 1,966 crore was in Jammu. This was a rise of 68 percent when Rs 2,153 crore was invested in the UT, with Rs 1,416 crore from Jammu in 2022-23. The number of jobs created also went up from 10,506 in 2022-23 to 26,032 jobs in 2023-24 in the region. Investment went down in Covid year as it stood at Rs 376.76 crore in 2021-22, , across the UT.

These numbers also included “investment in respect of disbursed cases under the PMEGP’ — Prime Minister’s Employment Generation Program, a bank-financed subsidy programme for setting up new micro-enterprises in the non-farm sector. Maximum employment generated is because of this scheme.

They also show that despite the abrogation of Article 370, a lot of industrial investment is not going in Kashmir. Last year, the Jindal Steel Works laid the foundation stone of its plant in Pulwama.

Proud to announce that we have laid the foundation stone for our New Steel Procesisng unit in #Pulwama – the heart of #Kashmir ! Contributing to the growth of the beautiful state of #JammuKashmir @TheJSWGroup @PMOIndia @manojsinha_ @AmitShah pic.twitter.com/4y7hBH86In — Sajjan Jindal (@sajjanjindal) February 16, 2023

“There are four components to the NIP . In the capital investment, we give 30 percent return in eligible plant and machinery, up to Rs 5 crore. In the service sector, the upper cap is Rs 7.5 crore. Second is capital interest subvention: term loan on eligible plant and machinery. A 6 percent term loan will be given by the government. If you have taken a loan on 9 percent, the government will return you six percent,” explained Director Industries of Jammu division, Arun Manhas. 

“For existing units, we give 5 percent of working capital as an incentive. And the most lucrative policy is about GST. We give 300 percent GST-linked incentives. For example, if the eligible plants and machinery are invested worth Rs 100 crore. That means you will get Rs 300 crore worth of incentive over 10 years — 40 quarters. You can take Rs 30 crore each year. These incentives are there for anyone — within or outside the UT — registered under the policy.”

Asked how the investment has changed post 2019, Manhas said, “There was a psychological window that has opened. People feel more secure. Psychological blockage has opened.” He added, “No part of the country gives this kind of incentives.”

Industries especially from sectors of packaging, FMCG and pharmaceutical have made their way, with pharmaceutical giants including Cadilla, Torrent and Sun exporting their formulations from here. 

“Ceylon Beverage has got land recently. They are making canned products. We will be getting $120 million of FDI…. Rs 1,350 crore worth of investment,” Manhas said.

While Manhas believes soon tourism industry will also pick up in the far-off areas of Jammu, tourism has also picked up over the last few years

Another senior J&K official told ThePrint that the NIP was behind the spurt in industrial activities.

”August 2019 changes had little to do with the rise in industries. It is purely this lucrative industrial policy that has given rise to industries in Jammu. Owing to security concerns and increased freight, people prefer their industries in Jammu than Kashmir,” the official said. “However, we are unable to make the most of the employment generated. There is a substantial lack of skilled labour in Jammu because of which people from outside take jobs.” 

Also Read: Splintered Opposition, BJP consolidation & Article 370 — dynamics in play in J&K as Udhampur votes

Uptick in tourism

The Jammu division has seen a significant rise in tourism post 2019. According to the J&K government data, tourism has seen a rise of 15 percent between 2019 and 2023, . While in 2019, 1.56 crore tourists visited the Jammu division, primarily for pilgrimage purposes, the number rose to 1.80 crore in 2023.

Though Covid hit tourism in 2020 (34.3 lakh) and 2021 (1.06 crore), the sector quickly recovered to surpass the pre pandemic levels.

In all these years, Jammu accounted for the largest chunk of tourists, unlike the popular belief. According to the data, between 2020 and 2023, 88 percent tourists in Jammu & Kashmir visited the Jammu division. This is in continuation with the past trend. 

A major shot in the arm for pilgrimage in Jammu came in when Tirupati Balaji temple opened its doors to visitors in June last year. Located at the outskirts of Jammu city, the temple is built on 62-acre land at an estimated cost of Rs 30 crore and is one of the largest temples in the Jammu region. It is further expected to boost religious and pilgrimage tourism in the union territory.

Boost in railway

Construction of roads and tunnels are a usual sight in the region. But the major boost has come in the form of railways. While rail connectivity is set to connect Srinagar with the rest of the country through Udhampur-Srinagar-Baramulla Rail Link, it has already reached Sangaldan. 

In February, the PM inaugurated the Banihal-Sangaldan stretch which means the train services from Baramulla to Banihal will now be extended up to Sangaldan, a town near the district headquarters of Ramban.

This provides an alternative for road travelers stuck on the national highway between Ramban and Banihal due to landslides. 

In December last year , Katra became one of the few cities in the country where two Vande Bharats have come up, connecting it with New Delhi. Katra serves as the base camp for pilgrims who wish to visit the Vaishno Devi shrine. The first Vande Bharat came way back in 2019, one of the first few Vande Bharats in the country.

While the G-20 event and F-4 racing event in Kashmir drew the attention of masses, Jammu, too, pulled off important milestones in hosting the T20 Legends League, which might have gone unnoticed last year. The sporting event marked a return of international cricket after 35 years. 

Also read: In J&K’s Udhampur, Congress demands Article 371 as BJP trumpets 370 abrogation

Recognition to deprived groups

After the abrogation of Article 370, certain communities in J&K are set to get voting rights for the first time ever in the assembly elections. Most beneficiaries here will be those in the Jammu region.

The Valmikis, now a part of Scheduled Caste, have been residing in Jammu since the 1950s, when Bakshi Ghulam Mohammad’s government got them from Punjab for manual scavenging. But they never got voting rights since they came from outside. They are all concentrated in the Jammu city and are few thousands in number. 

Another community that has benefited is the West Pakistan refugees, who now have voting rights in line with the rest of the country.

According to the Ministry of Home Affairs, West Pakistani Refugees (WPRs) are those who migrated from areas in West Pakistan in 1947 and settled in the erstwhile state of J&K, mainly in Jammu, Kathua and Rajouri districts. 

“The 5,764 migrated families were not treated as Permanent Residents in the erstwhile State of Jammu & Kashmir. Though the WPRs are citizens of India and have the right to vote in parliamentary elections, they did not have the right to vote in the assembly and local body elections,” the MHA notes . “They did not have the right to purchase property in the erstwhile state. The children of these WPRs could not take admission in the technical and professional institutions of the erstwhile state.”

“After (abrogation of Article) 370, we have got citizenship of Jammu & Kashmir which is the biggest thing. We were fighting for that and we didn’t have voting rights in a democracy. That was a major issue. If you didn’t have permanent residentship. How will that person work in Jammu? They had deprived us from all sides,” Labha Ram Gandhi, a leader of West Pakistan Refugees, told ThePrint. “West Pakistan refugees from the rest of the country are all well-settled. We were deliberately deprived.”

Similarly, the Pahari-speaking tribes, 61 percent of whom are based out of Rajouri and Poonch districts, have also been given the ST status. This marked the culmination of long pending demand from the 1980s, which many believe will have a political impact as well.

(Edited by Tony Rai)

Also Read: Amid plans to lift AFSPA, Army starts joint training with Jammu & Kashmir Police

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• 2024 Lok Sabha election
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The article covers some breadth about the changes that have happened in J&K. One thing, however, caught my attention. Only 25,032 jobs in a year? I think it should have been mentioned that the year isn’t complete. And 10506 jobs in the entire last year? That sounds either very poor or very sad for a state with 12 Million residents.

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12 top tourist destinations in jammu and kashmir.

Jammu & Kashmir tourism has been described as a paradise so many times that one feels it is the ultimate homage you could pay to it. But somehow, there is a vagueness in it which does not do justice to this part of the country. This region has a complicated history, and its stunning scenery and cultural diversity make it a one-of-a-kind and enthralling destination. Jammu & Kashmir lies in India’s far north and shares international borders with Pakistan and China.

What is paradise in Jammu & Kashmir ? Jammu and Kashmir, also known as the “Crown of India,” is a northern Indian union territory with a rich and diversified cultural past. It is noted for its breathtaking natural beauty, with views ranging from lush valleys and calm lakes to hilly mountains and high-altitude desert regions. It is its alpine meadows, crystal clear lakes, amber hues of the trees during autumn, boathouses, gondolas, apple orchards and everything else that add to its landscape. Jammu and Kashmir’s cuisine is diverse and rich. It contains foods such as Rogan Josh, Gushtaba, Yakhni, and a variety of breads such as Sheermal and Lavasa. The area is also famed for its kebabs and the Wazwan feast.

Check out: All Inclusive Jammu & Kashmir Tourism Packages

There is a timelessness to its beauty as if nature decided to stretch her imagination to the fullest to create it. In this blog, we bring you the 12 top tourist places that show you the timeless beauty of Jammu & Kashmir.

List of 12 Best Places to Visit in Jammu & Kashmir

Gurez Valley

Vaishno devi.

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Yusmarg is a hill station in the western part of the valley of Kashmir. The Ahmadiyya Muslim community believes it to be the place where Jesus once lived. Yusmarg translates as ‘The Meadow of Jesus’ in Kashmiri. A marg means a meadow, and the term ‘Yus’ is considered to be a short form of Youza or Jesus. It can also be referred to as Switzerland and is 47 kilometres away from Srinagar. The landscape here is more beautiful than anything you will ever see. Yusmarg, the imperial gem of the Bagdam district, is home to several picturesque locations. It enchants visitors with its natural beauty in sites such as Sang-e-Safed Valley; Yusmarg is also known for having some exceptional flower springs.

Tattakutti (4,725 m) and Sunset Peak (4,746 m) are two of the highest peaks in the PirPanjal range. Yusmarg’s huge natural slopes offer skiing chances to adventure seekers. On the other hand, the holy shrine of Charar-e-Sharif is said to bless the entire region and safeguard the land from all types of misfortunes. Yusmarg’s ageless beauty captivates tourists’ hearts and inspires them to return again and again.

There are plenty of options for sightseeing and trying out activities like trekking and horse riding here. Yusmarg is considered the most serene location among all the tourist attractions in Kashmir and a fantastic place to go trekking as it offers forests with maple trees for people who want to hike far into the most remote areas.

Sightseeing Attractions in Yusmarg

• Pakherpora Shrine
• Charar-e-Sharif
• Nilnag Lake
• Sang-e-Safed

Top Things to Do in Yusmarg

• Horse riding
• Trout fishing

Also Check out: Top Things to do in Jammu & Kashmir

Gulmarg is located at an elevation of 2730 metres above sea level and is a notified area committee in the Indian Union territory of Jammu and Kashmir’s Baramulla district. It is 31 kilometres (19 miles) from Baramulla and 49 kilometres (30 miles) from Srinagar. Gulmarg has everything going for it: snow-dressed mountains, greenery, lakes, pine & fir forests and different types of flowers. It is snug in a valley in the Pir Panjal Range of the Western Himalayas, within the Gulmarg Wildlife Sanctuary.

Gulmarg very well justifies its name, the meadows of flowers, and you will come across a lot of meadows decorated with daisies. A beautiful aspect of the meadow is the 1890s Anglican Church of St. Mary’s, which is situated on a lonely hill and accessible by a dead-end road connecting the 1965 neo-colonial Hotel Highlands Park and the famous Gulmarg Golf Club.

Most of all though, Gulmarg has the highest green golf course in the world as well as the highest cable car project. Gulmarg has also grown as one of the best adventure destinations, with the Indian Institute of Skiing and Mountaineering based here. Hiking, mountaineering, skiing, and snowboarding courses are all available at IISM. Numerous other private tour companies in Gulmarg offer similar skiing and snowboarding courses and facilities. Gulmarg, known for its scenic splendour, has also been a favourite location for the filming of several Bollywood films.

Gulmarg has a tropical climate with considerable snowfall throughout the wet winter season, which is unusual for its latitude. Summers are pleasant in temperature and length, whereas other seasons are cold.

Top Sightseeing Attractions in Gulmarg

• St. Mary’s Church
• Baba Reshi Shrine
• Maharani Temple/Shiva Temple

Popular Things to Do in Gulmarg

• Play golf at the highest golf course in the world
• Enjoy a gongola cable car ride
• Go skiing at Shark Fin, the best skiing slope in Gulmarg

Check out: All Inclusive Gulmarg Tourism Packages

Sonamarg is a beautiful hill station in Jammu and Kashmir, approximately 80 kilometres north of Srinagar. It is at a height of approximately 2,730 metres above sea level, on the bank of the flowing Sindh River. Sonmarg means a “meadow of gold”, and is one of the best tourist places in Jammu and Kashmir for sightseeing & adventure. Its landscape is marked by a glacier, forests and snow-capped mountains. The town is located in Jammu and Kashmir’s Ganderbal district, about 70 km from Srinagar International Airport. It was also the starting point for the Silk Road, which linked Kashmir to China.

This mountain is surrounded by the big Himalayan glaciers Kolahoi Glacier and Machoi Glacier, and it is the source of the famed Three Sisters of Kashmir Valley. The three Great Lakes in Kashmir: Kishansar, Vishansar and Gadsar, can be visited from here. Peaks such as Kolahoi Peak, Amarnath Peak, Machoi Peak, and Sirbal Peak tower over this lovely hill town, making Songamarg a renowned destination for adventure sports tourism. The Thajiwas range divides the Sonmarg Valley into two halves; on one side lies the fir-covered Thajiwas spur, which is popular for camping. The Thajiwas glacier, which is the main attraction of this place, is located on the other side.

Camping & trout fishing are some popular adventure activities. Sonmarg is also the starting point for the trek to Amarnath Cave , a major Hindu pilgrimage destination. However, in the winter, Sonamarg is inaccessible because of avalanches and heavy snowfall that shut the NH1D, which connects it to neighbouring locations. Except for the winter months (November to February), the climate in the area is normally suitable for tourism. It is best to visit flowery meadows between April and October to fully appreciate their splendour.

Top Sightseeing Attractions in Sonmarg

• Thajiwas Glacier
• Baltal Valley (close to Sonmarg)
• Amarnath Cave
• Kishansar Lake
• Vishansar Lake
• Gadsar Lake

Best Things to Do in Sonmarg

• Whitewater rafting

Also Check out: All Inclusive Sonmarg Tourism Packages

Pahalgam. Located in the Anantnag district, about 90 km away from Srinagar and it is located on the banks of the River Lidder. One of the most well-liked trekking areas is the Kolahoi Glaciers trip, which passes via the lovely settlement of Aru village, Pahalgam. Pahalgam in Kashmir Valley is a compassionate and beautiful reflection of nature. This small village is located at the intersection of two streams flowing from the beautiful Sheshnag Lake and the Lidder River and offers many breathtaking landscapes. Pahalgam is also known as the Valley of Shepherds.

Pahalgam was the location for the classic Bollywood film Betaab, starring Sunny Deol and Amrita Singh. As a result, the valley was renamed Betaab Valley. It is a visual treat with its meadows, forests and pristine environment. Aru Valley, Betab Valley and Baisaran are some of the places which make Pahalgam the best in Kashmir for a sightseeing tour. Remember to purchase authentic Kashmiri saffron from Pampore when at Pahalgam.

Baisaran, commonly known as “Mini Switzerland,” is a picturesque location 6 kilometres from Pahalgam. With serene meadows, clean lakes, and picturesque surroundings, you may simply stroll across the region or sit down for a picnic. Baisaran also provides activities such as pony rides and zorbing. Chandanwari, located in Pahalgam, is the starting point for one of India’s most famous pilgrimages, the Amarnath Yatra.

From November to February, the weather is fairly cold, with plenty of snow on the ground. It grows a little warmer in the later months till April, though the minimum temperature stays around 2-3 degrees Celsius.

Top Sightseeing Attractions

• Betaab Valley

Best Things to Do

• Enjoy a picnic

Also Check out: All Inclusive Pahalgam Tourism Packages

The Gurez Valley is a stunning natural location in Jammu and Kashmir, located in the high Himalayas around 86 kilometres (53 miles) north of Srinagar and 123 kilometres (76 miles) south of Bandipore. Gurez Valley is situated at an elevation of 2400 metres above sea level and the weather is always nice here. The area is ideal for photography, tranquil picnics, and hiking adventures. The picturesque valley is surrounded by snow-capped mountains, meadows clothed with lindens, walnut and willow trees and the raging river KishanGanga. Dawar and Tilel are the two districts that make up the Gurez Valley. Dawar is also Gurez’s central settlement, and it is where all of the hotels are located.

Due to substantial snowfall of about 2 metres (7 ft) and the closure of Razdan Pass in winter, the Gurez Valley is cut off from the rest of the world for six months and also enhances its appeal as a famous tourist destination in Jammu and Kashmir. The people who live here are one of the oldest tribes in Kashmir called the Dard Shin Tribe and speak a language called Shina. Villages are also spread across the valley, providing tourists with a glimpse into the tough yet peaceful lives of the residents.

Visitors can ride the Gurez helicopter operated by the Gurez Copter Service to see the valley from a whole different perspective. Given its altitude, the valley is expected to be colder than other places. Pack a warm jacket, gloves, and extra clothing to keep yourself warm in windy conditions, especially at night. The network is difficult to discover here, and companies such as Airtel and JIO may not work at all. BSNL is one of the few service providers that provides some services, but it is also bleak.

Top Sightseeing Attractions

• Peer Baba Shrine
• Habba Khatoon Peak
• Mountain climbing

Check out: Popular Trekking Trails in Kashmir

Verinag is a town in the district of Anantnag, where the Verinag Spring is a must-see attraction. Verinag is a town named after the Verinag spring and the Mughal garden. Verinag, on the route to Jammu, is a spring of great importance and beauty, with deep blue water that emerges from the bottom of a high scarp of a mountain spur, and this stone basin & arcade surrounding were built by Jahangir. This spring is well-known for never drying up or overflowing.

Emperor Jahangir constructed an octagonal pavement around the spring. The Emperor was so taken with the beauty of Verinag that when he died at Chengas village near Rajouri, he requested to be buried there. And after finishing the design for the spring and the adjoining garden, he said that the traveller who travelled around the world can rarely give any example of another site of such beauty.

At this location, a tourist bungalow, a rest house, and some shelters have been built. A Mughal Garden also stands right in front of this spring. The beautiful garden next to it was built by Shah Jahan. This tourist resort is located in Tehsil Shahabad Bala, approximately 26 kilometres from Anantnag Town. The spring is the main source of the River Jhelum. The Archaeological Survey of India has designated Verinag Spring and the Mughal Arcade surrounding it as a Monument of National Importance.

According to folklore, goddess Vitasta (Jhelum) planned to take her rise from here, but when she arrived, Shiva was already here, so she had to return and take her rise from Veravurthur, a spring approximately one mile to the north-west of this location. Virah means ‘to return’ in Sanskrit, and nag signifies a water spring, therefore because Vitasta had to return from this location, it became known as Virahnag or “Vernag.”

• Verinag Spring
• Mughal Gardens

Check out: Must Visit Gardens in Jammu & Kashmir

Srinagar finds a place on this list because it is one of the most famous tourist destinations in Jammu and Kashmir as well as the top honeymoon destination. Srinagar, often referred to as “Heaven on Earth,” is located in the union territory of Jammu & Kashmir, on the banks of the Jhelum River between the Hari Parbat and Shankaracharya hills. Srinagar is notable for its stationary houseboats and gondola-style rowboats known as Shikaras in Dal Lake. It is Jammu and Kashmir’s largest city and summer capital.

The presence of many Mughal Gardens, religious & historical sites as well as Dal & Nigeen Lakes has led Srinagar to being called the “Land of Gardens and Lakes.” Among the other things that will surprise you, is the floating vegetable market on Dal Lake. Shikaras are used by tourists to visit sites such as the Floating Vegetable Market and the Mir Bahris, a vibrant community of people who live on the lakeside itself. Several houseboats on the lake offer a wonderful and unique stay experience. Srinagar is home to some of India’s most beautiful Mughal-era gardens, including Nishat Bagh, Shalimar Bagh, and Chashm-e-Shahi Garden. The largest Tulip gardens in Asia are also in Srinagar.

Kashmiri food, also known as Wazwan, is well-known around the world. When in Srinagar, taste the traditional delicacies, which are rich in typical fragrant spices. Srinagar is also known for its Kashmiri shawls, Kashmiri apples, and dried fruits (almonds and walnuts) at the Lal Chowk Market.

During the winter months of December to February, heavy snowfall affects Srinagar’s connection. Communal conflicts often result in frequent curfews in some areas of the city; however, things have improved in recent years. So, before you go, make sure you look over the circumstances.

• Tulip Gardens
• Hari Parbat Fort
• Kahnqah Shah-i-Hamadan
• Hazratbal Shrine
• Shankaracharya Temple
• Kheer Bhawani Temple

Best Things to Do 

• Take a shikhara ride on the Dal Lake
• Enjoy a houseboat stay on Dal & Nageen Lakes
• Visit the floating vegetable market on Dal Lake

Check out:  Affordable Srinagar Kashmir Tour Packages

Those who are spiritually inclined should not miss out on visiting Vaishno Devi , a temple town, and also a major Hindu pilgrimage destination in India. The temple stands on the Trikuta Hills,13 kilometres from Katra (in Jammu and Kashmir’s union territory). The Mother Goddess, who is the main deity, is believed to fulfil the wishes of her devotees. Vaishno Devi, also known as Mata Rani, Vaishnavi, and Trikuta, is an embodiment of the Hindu Goddess Durga. Goddesses are believed to arrive at the Holy Cave during the pooja and aarti to pay their respects to Mata Rani. Vaishno Devi is known as Moonh Maangi Muradein Poori Karne Wali Mata (the mother who grants her children’s requests). This sacred site is regarded as the most important Shaktipeeth since it is believed that the Goddess Sati’s skull fell here.

Maa Vaishno Devi’s darshan in the holy cave takes the shape of three naturally formed rocks known as pindies. The goddess is represented by these pindies in three different forms: Maha Kali, Maha Saraswati, and Maha Lakshmi. Interestingly, although sharing the same source rock, all of the pindies varied in colour and texture. The delicate white rock on the extreme left is believed to be the Goddess Saraswati, the yellow-red rock in the middle represents Goddess Lakshmi and the black rock on the left represents Goddess Kali. The Pandavas of the epic Mahabharata were believed to have built the sacred cave temple. Every year, almost a million individuals visit the Vaishno Devi temple.

To reach the temple, you will have to take a trek of nearly 14 kilometres which starts from the Ban Ganga bridge. Other options are battery-operated cars, ponies, palkies and helicopter rides to Mata Vaishno Devi Temple. On the Mata Vaishno Devi pilgrimage, devotees make customary offerings to Mata of chunri (a red-coloured drape), sarees, dried fruits, silver or gold trinkets, Cholas, flowers, and so on. The route to Vaishno Devi is filled with stores that sell a range of snacks and refreshments, as well as religious souvenirs.

Top Things to Do

• Seek blessing at Mata Vaishno Devi Temple
• Visit Ardhkuwari and Bhairo Temples
• 2 Nights 3 Days Vaishno Devi Tour Package
• 3 Nights 4 Days Vaishno Devi Tour with Patnitop

The hill station of Patnitop is included among the popular tourist places in the Udhampur district of Jammu and Kashmir for its meadows, gorgeous views & lovely views of the Himalayan peaks. If you are looking for winter getaways in Jammu, this is where you should be. Patnitop is situated in the Ramban area of Jammu and Kashmir, India, between Ramban Town and Udhampur City. It is situated 112 kilometres (70 miles) from Jammu on the route from Udhampur to Srinagar on the Jammu-Srinagar National Highway. Located on a plateau in the Himalayan Shivalik range.

A paragliding joyride is available at Patnitop, a hilltop tourist resort situated 2024 metres above sea level. The trip starts at Dawariyai, a landmark located two km away on Patnitop-Sanasar Road, also called Billoo Di Powri Point. You can also enjoy skiing & paragliding at Madhatop, which can be reached by 5 kilometres from Patnitop. Furthermore, travellers can enjoy visiting areas like Batote, natural freshwater springs, and savouring Kashmiri cuisine in Patnitop’s famous dhabas. During your stay, don’t forget to taste Patisa, the local delicacy.

Sanasar, which is 17 kilometres away from this hill station, is well-known for its golf courses, paragliding base, and extensive tourist possibilities.

• Bilo ki Powri
• Shiva Ghar (almost 11 kilometers from Patnitop)

Popular Things to Do

• Enjoy a picnic at Kud Park
• Try paragliding & skiing at Madhatop (almost 5 kilometers from Patnitop)

Check out: All Inclusive Patnitop Holiday Packages

Doda is a district located in the eastern part of Jammu and has plenty of opportunities for sightseeing and even adventure. The region is named after the town of Doda, which is located at an elevation of 5,000 feet above sea level. The district boundaries do not intersect with international borders or the Line of Control. The district is bordered by the Himachal Pradesh districts of Anantnag, Ramban, Kishtwar, Udhampur, and Chamba. The area of this place is hilly all over the district. It is situated on the Chenab River in the southern western (Punjab) Himalayas (the western section of the huge Himalayas mountain range). Agriculture and mining are prominent in the surrounding area, which includes deodar pine trees.

Adventure enthusiasts can enjoy a variety of sports like snow skiing, mountain biking, trekking and paragliding. There are several wonderful trekking paths in the Bhaderwah region in particular. Those who are spiritually inclined should certainly visit Doda since there are plenty of temples and a splendid mosque too. The Chandi Mata Temple and Vasuki Nag Temple are prominent pilgrimage places for Hindus.

The climate in the area ranges from temperate to subtropical. The district’s climate is almost desert-like, with little rain. The temperature changes from location to location. The temperatures of Ramban and Doda are warmer. Summer is typically without rain but during the months of July and September, the Doda district receives a lot of rain.

• Vasuki Naag Temple
• Gupt Ganga Temple
• Jamia Masjid Bhaderwah
• Shitla Mata Roshera
• Ziyarat Bangla Nallah
• Lakshmi Narayana Temple
• Snow skiing
• Mountain biking
• Paragliding

Check out: Popular Hill Stations in Jammu & Kashmir

Kishtwar district covers an area of 7,737 square kilometres (2,987 square miles). The district is bounded to the east and north by the Kargil district, to the south by the Chamba district, and to the west by Anantnag and Doda districts. Kishtwar is located on a plateau above the Chenab River and below the Nigeen Glacier. Kishtwar is a sleepy peaceful town and a top tourist spot in Jammu and Kashmir as much for its waterfalls and numerous trekking routes as for its rare blue sapphire and high-quality saffron that is found here. The area does saffron cultivation for a limited time and its harvesting is followed by ceremonies and festivals.

It is home to the biggest mosques, a national park home to rich flora & fauna, an old fort, traditional Kishtwari craft and unique Kashmiri vegetarian dishes like Aloo (Potatoes) in yoghurt.

The Kishtwar National Park covers 400 square kilometres and is home to several mammal species, including musk deer and Himalayan black and brown bear. Kishtwar is unique due to its wide range of flora and animals, even though it is not the only high-altitude wildlife sanctuary.

A vacation in Kishtwar will also provide you with lots of sightseeing options, with the most popular tourist attractions such as Qilla Kishtwar, Katarsamna & Bharnoin, which is also a popular picnic spot, Mughal Maidan & Padyarna, a historical site covered with remains of stone-temples, stone inscriptions, and idols.

Another reason travellers visit Kishtwar is for adventure tourism, with the Paddar and Wadhwan Valleys popular for paragliding and rock climbing. Trekking is also popular here, including a well-known route that crosses the Umasi La Pass from Paddar Valley to Zanskar Valley.

• Jamia Masjid
• Shrine of Shah Asrar-ud-Din
• Shrine of Shah Farid-ud-Din Bagdadi
• Sarthal Devi Temple
• Kishtwar National Park
• Dishes like Lotus root curry

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• Flora & Fauna in Kishtwar National Park

Sanasar is named after the villages of Sana and Sar and can be counted among the most beautiful places to visit in Jammu and Kashmir. Sana and Sar, named after small local lakes, are located 20 kilometres west of Patnitop, Udhampur district, on National Highway 1A. It is an important centre for adventure sports activities in the Jammu region, located at an elevation of 2,050 metres. Sanasar is a meadow situated in Jammu and has the appearance of a cup. The meadow is now transformed into a golf course. Visitors can utilise valuable time at Sanasar’s new 9-hole golf course. The region is known for its breathtaking views of mountain ranges such as the Brammah Massif. Sanasar, also known as little Gulmarg.

You will come across coniferous forests, meadows clothed with flowers and heart-winning views of the Himalayan Ranges. It’s a good place for trekkers, with plenty of trekking trails. Sanasar’s flat and hilly terrain makes it perfect for skiing, paragliding, hot air ballooning, horseback riding, trekking, abseiling, and rock climbing. The Jammu and Kashmir Government organises all adventure-based activities in Sanasar. Tourists interested in trekking can rent essential equipment from tourist department-established shops. If you are travelling with your family, there are also opportunities for camping including lighting a bonfire.

• Sanasar Lake
• Shank Pal Temple
• Golf Course

Best Things to do 

• Rock climbing

Check out: Complete Travel Guide for Sanasar

Jammu and Kashmir, a union territory, is a place of incomparable beauty and diversity. Its magnificent landscapes, which range from the tranquil valleys of Kashmir to the high-altitude districts of Jammu, have earned it the title “Crown of India.” This region captivates travellers with its unique blend of cultural richness, historical significance, and natural activities.

The iconic Dal Lake in Srinagar, Gulmarg’s skiing and trekking chances, and the pilgrimage to Vaishno Devi Temple are just a few of the many highlights of this amazing area. Jammu & Kashmir provides something for everyone, whether you’re looking for adventure, nature, or culture.

The timeless beauty of Jammu and Kashmir, cultural richness, scope for adventure, and a lot in store for families as well as couples. Sights that draw a relaxed sigh within you! A trip to this gorgeous location allows you to immerse yourself in the allure and mystique of one of India’s most spectacular attractions. Which of these 12 places appeals to you the most, or which of them have you visited? Share your experiences with us.

Other Important J & K Tourism Resources

• Jammu & Kashmir Complete Travel Guide
• History of Jammu & Kashmir
• Best Time to Visit Jammu & Kashmir

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Disclaimer: We do not take credit for some of the licenced paid images used in our blogs, whether from Google Images, Fotolia & Shutterstock. All such images are the copyrights of their respective owners and we try to provide credit for them wherever we can. If, however, any copyright image has been used on our blog, the concerned person can either mail us directly to remove the image or provide credit to whomsoever the image may belong to.

Frequently Asked Questions

Q. what is the best time to visit jammu and kashmir tourism.

Jammu and Kashmir is a year round destination, and can be visited throughout the year. It depends on the kind of experience you are out for, as both summers and winters offer varied experiences.

Q. When can I enjoy snowfall in Kashmir?

Snowfall in Kashmir can be enjoyed from November to February.

Q. Do you need a separate visa/permit to travel to Kashmir?

Foreigners have to fill out a form once they land at the airport in Kashmir.

Q. What are the top places in Kashmir for families with kids?

Some of the best places in Kashmir for families with kids are Srinagar, Pahalgam, Gulmarg and Kishtwar in the Jammu region.

Q. What are the top destinations in Jammu and Kashmir for a honeymoon trip?

The best places in Jammu and Kashmir for a honeymoon trip are Patnitop in Jammu region, and Sonmarg, Gulmarg, Sonmarg, Budgam and Kupwara.

Published: 03 Nov, 2023

About the author

Vishwajit Sharma

Writing, for me, is an artistic expression of the countless thoughts flooding my mind. For now, travel content writing is what keeps me going! In my spare time, I like nothing better than immersing myself in a book, along with a cuppa! A classic movie helps too! I define traveling as a process of self-discovery. Hailing from Darjeeling, my ultimate desire is to escape to the hills, with the mountain air and solitude as my constant companions!

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