mission of tourism company

Our mission, vision and values

Our vision is the future we want to achieve. Our mission is what we do every day to bring that vision to life.

Helping people and companies travel smart and achieve more

Solve it together

Act with purpose, do what’s right, give your best, feed the future.

When we give others the tools, skills and opportunities to succeed, they flourish. When we give ourselves the same, we’re unstoppable.

Our commitment to  diversity and inclusion

A message from our global executive team.

As a travel company, we exist to bring people together. When people come together, they create opportunities for shared experience, dialogue, and growth.

Around the world, civil protests against ongoing social injustices continue to highlight the stark inequalities that prevent some people from being empowered participants in these opportunities.

As a company, we’ve traditionally stayed out of public debate on social issues; our focus has been on the work of providing a safe, respectful and inclusive work environment for all our people. However, in an atmosphere of heightened awareness and involvement, we believe it’s important to add our voices to the discussion and share our perspective with you.

We can’t all personally understand the experiences of those who are affected by social injustice—but we can all have the empathy to understand that these inequalities can’t be tolerated. We wholeheartedly support all those who press for justice, and we are saddened by those few whose violent and destructive actions distract from the importance of the issues at hand. And we stand with the individual members of our BCD family around the world who have been directly or indirectly affected by far-reaching legacies of inequality.

BCD’s commitment to diversity and inclusion is longstanding. We recognize that we must always strive to do better by our people and our communities, and that our work in this area can never be “done.” As part of that discussion, we’re challenging ourselves to further listen and strengthen our approach to a diverse and inclusive workplace. From offering our people additional training and resources to re-evaluating the impact of our initiatives, we’re committed to moving forward in the spirit of humanity and humility.

Our commitment is rooted in our core values. In tackling tough challenges as a team (Solve it together), driving change (Act with purpose), advocating for justice (Do what’s right), making things happen (Give your best) and empowering ourselves and others (Feed the future), we move toward a better tomorrow.

We truly believe that social injustice and the COVID pandemic are linked by what they represent: Both reveal an infection we have yet to overcome. We all have a role to play in fighting the infection. And it’s only by embracing that role that we—and our communities—will flourish.

About BCD Travel

BCD Travel helps companies travel smart and achieve more. We drive program adoption, cost savings and talent retention through digital experiences that simplify business travel. Our 13,000 dedicated team members service clients in 170+ countries as we shape a sustainable future for business travel. For more information, visit www.bcdtravel.com .

Travel smart. Achieve more.

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Our Misson, Vision & Values

Travelling and connecting with places and people is so important to us, it’s the cornerstone of why Welcome to Travel exists.

We believe that travelling broadens the mind and changes the way you think. The people you meet and the experiences you have give you an improved ability to empathise with different situations and people.

Travel is the best way to learn about the world and how it works. Our experiences both travelling and working in travel have led us to where we are today, and to Welcome to Travel’s Mission Statement, Vision Statement and Values.

Our Mission

Through travel, we connect people to positive experiences enabling them to see the world differently.

To create a world where everyone is encouraged to travel.

Aim for positive

Quality always wins, community is key, encourage growth, lead by example, value every relationship, back yourself, do what is right.

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Best Mission Statements Examples [for Travel & Accommodation]

By Status.net Editorial Team on March 14, 2023 — 5 minutes to read

Travel and accommodation companies have a unique opportunity to create vision and mission statements that reflect their commitment to providing customers with exceptional service. A good mission statement should encompass the company’s values, goals, and objectives for providing quality travel and accommodation services and the company’s commitment to making sure that its customers have an enjoyable experience from start to finish.

How do you write a good mission statement?

Crafting a strong mission statement can help your organization stay focused, articulate its values, and attract the right people and resources. Writing a good mission statement requires thoughtful research, reflection and communication with stakeholders.

• 1. Clarify Your Purpose: Think about why your organization exists, its core values and objectives.
• 2. Identify Your Audience: Consider who you are trying to reach with your mission statement, such as customers, employees or the general public.
• 3. Brainstorm Descriptive Words and Phrases: Think of words and phrases that accurately describe your organization’s purpose, values and goals.
• 4. Combine the Words to Create Your Mission Statement: Combine the words and phrases you brainstormed into a concise statement that expresses your mission.
• 5. Have Others Review It: Have other people review your mission statement to ensure it accurately reflects your organization.

Learn more: How to Create a Perfect Company Mission, Vision, Values Statement? (Awesome Template) In this article you will find vision and mission statements examples for companies that fall into the following industries:

A company in the travel industry is a business that provides services related to travel and tourism. This can include anything from booking transportation and accommodations, to organizing activities and excursions. These companies work to make sure their customers have an enjoyable and stress-free experience when they travel. They may offer a range of services, including flights, cars, hotels, tours, cruises, and also they may help with visas and other paperwork required for international travel. Sometimes travel companies also help customers with packing suggestions and tips on what to expect while traveling. With the world becoming increasingly connected, more people are choosing to explore new places, and companies in the travel industry are well-positioned to meet this growing demand.

Accommodation

An accommodation company is a business that provides lodging and other services for travelers and those on vacation. Accommodation companies can be of various sizes and might provide anything from basic bed and breakfast services to luxury resorts. They usually offer a variety of services such as providing meals, arranging transportation, arranging tours, providing entertainment, and more. Accommodation companies are typically run by skilled professionals who understand the hospitality industry and are knowledgeable about the different types of accommodation available to guests. Accommodation companies may provide their own premises or may work with hotels, motels, resorts, and other lodging providers to ensure their guests receive the best services possible. Accommodation companies also have to deal with different regulations related to their offerings and must stay up-to-date with changes in the hospitality industry. This ensures that the accommodation they provide is safe, clean, and up to the standards of their guests. Accommodation companies strive to provide a pleasant experience for their clients by ensuring they are satisfied with their stay.

See also: 20+ Core Values: Examples for Travel and Accommodation Companies

Samples of Vision and Mission Statements: Travel and Accommodation Companies

Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit .

To provide authentic hospitality by making a difference in the lives of the people we touch every day.

TripAdvisor

To help people around the world plan and have the perfect trip .

Virgin America

Virgin America is a California-based airline that is on a mission to make flying good again , with brand new planes, attractive fares, top-notch service, and a host of fun, innovative amenities that are reinventing domestic air travel.

Fairmont Hotels & Resorts

Turning moments into memories for our guests.

Hilton Worldwide

To be the preeminent global hospitality company – the first choice of guests, team members, and owners alike .

Virgin Atlantic

To embrace the human spirit and let it fly.

To offer travelers a reliable, innovative and fun airline to travel in Central America.

MGM MIRAGE (NYSE: MGM) , one of the world’s leading and most respected hotel and gaming companies, owns and operates 24 properties located in Nevada, Mississippi and Michigan, and has investments in four other properties in Nevada, New Jersey, Illinois and the United Kingdom. MGM MIRAGE has also announced plans to develop Project CityCenter , a multi-billion dollar mixed-use urban development project in the heart of Las Vegas, and has a 50 percent interest in MGM Grand Macau, a development project in Macau S.A.R. MGM MIRAGE supports responsible gaming and has implemented the American Gaming Association’s Code of Conduct for Responsible Gaming at its properties. MGM MIRAGE also has been the recipient of numerous awards and recognitions for its industry-leading Diversity Initiative and its community philanthropy programs. For more information about MGM MIRAGE, please visit the company’s website at www.mgmmirage.com.

Workforce diversity gives us access to a world of different ideas and perspectives. Northwest Airlines is committed to maintaining a corporate culture where men and women of all ages, races, physical abilities, preferences and backgrounds are treated with dignity and respect. At Northwest Airlines we recognize that when diversity is valued and respected the results are improved service, customer satisfaction and a positive community image . We believe our employees make a world of difference and work to maintain an environment where diversity and inclusion is a critical component of our success. Our Diversity Vision To build a high performing environment where individual differences and contributions of employees, customers and business partners are respected and valued, the result of which is a business organization where fairness, trust and integrity govern relationships and the way we do business.

Ritz-Carlton

The Credo : The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission.

We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience .

The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

Motto : At The Ritz-Carlton Hotel Company, L.L.C., “ We are ladies and gentlemen serving ladies and gentlemen .” This motto exemplifies the anticipatory service provided by all staff members.

See also: 20+ Core Values: Examples for Travel and Accommodation Companies 1500+ Best Company Vision and Mission Statements by Industry 250+ Best Inspirational Company Core Values

• 20+ Core Values: Examples for Travel and Accommodation Companies
• Best Mission Statements Examples [Energy and Chemicals]
• Best Mission Statements Examples [Construction & Production]
• Are Mission and Vision Statements Still Relevant?
• Best Mission Statements Examples [for Real Estate Companies]
• Best Mission Statements Examples [for Insurance Companies]

Vision & Values

• About TUI Group
• Vision & Values
• Our business
• TUI History

At TUI we aim to lead the way, consistently evolving to adapt to new consumer needs and market opportunities to ensure we stay ahead of the game. Since 2015, our business vision was THINK TRAVEL. THINK TUI. The message back then was simple: TUI equals travel. It guided us whilst moving from independent tour operators to the leading integrated tourism group, from local heritage brands into the global power brand we are today.

Now we are ready to broaden and grow that power brand. So it’s time to reflect on a new vision that stretches across our full product offering – packages, components, hotels, flights, tours, cities, experiences, cars and more and focuses our efforts on our specialist capability – leisure experiences and enriching people’s lives. A vision is about directing us all towards the same goal and making our ambition clear to the marketplace. TUI enriches lives through travel & leisure experiences.

To summarise this vision, TUI’s new vision statement is: Excellence in Leisure Experiences. Excellence is what we strive for in everything we do, every day. Leisure is our focus, our heart, it’s our heritage and what we know. And Experiences encompass the broad range of products we have to offer and the end-to-end customer journey we own.

This new north star goal is completing the picture of other guiding initiatives, our brand purpose: “TUI creates the moments that make life richer”, our customer-centricity programme “Makers of Happy”, our values “Trusted”, “Unique”, “Inspiring”, our customer promise of “Live Happy” and our new employer brand “Let’s TUI It!”. Each of these initiatives is directed towards a specific audience with different goals in mind. However, they are all connected by the same ingredients that make us unique. Excellence in Leisure Experiences is now completing the picture.

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Mission Statement: Why Your Tour Company Will Benefit From a Strong and Authentic Purpose

Recent studies show that travelers increasingly are interesting in booking with companies whose values align with their own . There’s also been evidence of an increase in wanting to go deeper than your average bus tour (even if they’re also booking that bus tour).  

Prefer to listen & watch?  This article has a video version.

However in reality, those same customers are also booking through Viator, GetYourGuide, etc. where individual company branding is hard to get across. So I can see how companies aren’t able to see the value of putting solid work into your brand if you aren’t getting that much direct traffic.

And still, I would argue that a Mission Statement is so much more than getting customers, it’s going to help you retain them once they’re already on your tour and encourage word-of-mouth marketing to get more people on your tours.

An authentic Mission Statement (one you truly believe in and isn’t just pulling from trendy concepts), should be the core of your brand and it will help you brand out the rest of your customer’s experience from the tour confirmation to any email correspondence to Moments on the actual tour . Which is vital in getting them to remember you.

You’ll know a tour is properly branded, when a guest will remember the name of your company (less common than you think as they more often remember; ‘that amazing food tour in Taipei’).

Bonus- you can even use brand as a performance metric for your guides.

In this article I’ll outline the simple process I like to use to develop Mission Statements & Purpose (which can be used whether you’re a large multi-destination operator, or a solo-guide-business)

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Mission statement..

What do you do, for whom, how?

Your answer should be short and simple (two sentences at most).

“We [what], for [whom], by [how].”

It should also be specific.   I’ll give you a bad example first;

“We create amazing tours , for travelers by showing them the local side of our cities .”

This is a very generic statement that doesn’t really tell you anything.   To break it down I’d ask:

• What: “We create amazing tours”, How exactly are your tours amazing? How do you define amazing?
• For whom: “Travelers” is incredibly broad and unrealistic, I imagine that you don’t really believe that your tours are for every type of travelers and person. Are your tours for families with kids? Are they for foodies? For people who normally like to explore their own? For solo travelers? For the academic who want to dig deep into everything? Those would all be very different tours.
• How: “Showing the ‘local side of our cities” also leaves a lot of questions. How are you defining local? Does that mean a neighborhood far out from the center? If your tour includes major landmarks, are you showing them in a way that locals would also enjoy them?

To give you some better examples, let’s pretend that the following brands are looking to get into the tour business.   Here’s how they might craft their Mission Statement (I’m obviously making these up):

Nike – if they ran jogging tours

“We create tours that help you move for travelers who want to stay active during their trip by combining the must-see sights with the best local jogging routes .”

Toyota – if they ran private multi-day trips

“We make road trips easier for families by taking care of all of the logistics and planning leaving you to enjoy being out on the open road without the stress of where to go and what to do .”

Related articles:

How to Create Responsible Tours Even When Your Guests Take Buses and Planes.

Why Your Tour Branding Shouldn’t Stop Once Guests are on the Tour

Or to be more specific, ‘Why do you do what you do’?

When talking about Responsible Business, you’ll see the phrase “triple bottom line” which refers to People, Planet, Profit.   The idea is that while your product/service should be good for humanity and shouldn’t destroy the planet, it also needs to make a profit.

Because if you’re not making a profit, you’re not going to make it, and you can’t do any good as a company if you’ve closed…

I start with that to show that having a grand Purpose does not mean that you must sacrifice profit to do it. In fact, the bigger the Purpose, the more profit you will need to generate to achieve that.

Your Purpose (IF done well and incorporated properly into your company culture and brand) should be what motivates your team and your customers.

People often refer to a company’s Purpose as their North Star.

The best Purpose Statements (like business ideas) come from seeing a gap in the market.

Here are two tour companies that have incredibly strong Purpose Statements that guide how they put together their tours (and have gotten them a lot of press):

She Shapes History

To balance out the lack of women seen in the official version of Australian history.

The Mott Street Girls

Celebrating the people, small businesses, and stories of Chinatowns.

Some actual Purpose Statements from larger companies for reference. If you think about it, you can link choices these companies have made and services they offer back to their Purpose:

“To bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete)”

“To bring humanity back to air travel.”

“To create a better everyday life for the many people”

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Why Travel Excellence?

Since 1996, Travel Excellence has been a leading DMC in Costa Rica’s tourism industry, offering all the specialized services needed to run a world-class operation. We provide everything from tailored-made itineraries for FIT and leisure groups to corporate incentives and meetings. 

Our Mission

We are a team that creates unique and socially responsible travel experiences, providing services beyond expectations.

To strengthen our position as the leading tourism company providing quality, creative, innovative, competitive and socially responsible services in the region.

What makes us unique? 

• Elite Certification for Sustainable Tourism (CST): a sustainable operation that respects the environment and the local communities. 
• C-Neutral National Mark: a recognition that confirms that Travel Excellence measures its greenhouse gases to offset carbon footprints through recognised programmes. 
• Gender Equality policies to guarantee social well-being and development within the organization.
• Two insurance certifications from the Costa Rica insurance company for more than US$1 Million.  
• Expert Costa Rican travel designers that assist professional travel planners to create the best personalized, tailor-made itineraries. 
• Constant research on new local experiences, always supporting small ventures.
• 24-hour passengers’ support. 
• Excellent relationships with all local suppliers to have the best negotiated prices.
• Modern buses with Wi-Fi connection. 
• Fully bilingual drivers and experienced guides. 
• Strong commitment to quality with the professionalism and friendliness that characterize our service. 
• Prompt and precise responses to quote requests, in less than 24 hours.
• Excellence: We distinguish ourselves through our strong commitment to improve and to inspire.
• Responsibility: We commit to fulfil the needs of the persons, the interested parties and the environment through our work, maximizing the company’s resources.
• Loyalty: We are reliable and trustworthy in all our relationships.
• Respect: We encourage harmony and warmth between persons, considering human diversity.
• Readiness: We are prompt, proactive, careful and impassionate in complying with our tasks.

Our company is committed to promote Costa Rica as a tourist destination, offering comprehensive and innovative solutions to satisfy our clients’ needs, seeking to exceed their expectations, within the framework of quality, responsibility, equity and a sustainable development.

We achieve this by:

• Continuously improving our management system
• Controlling the environmental impact of our activities and services
• Supporting local communities through socio-economical actions and life culture preservation
• Carrying out actions to promote equal opportunities and to ensure gender equity
• Complying with legal requirements, regulations and company’s procedures and
• Fulfilling our own goals and objectives

Among the services we offer stands out the creation and coordination of itineraries for individual travellers or groups, including hotel reservations, transportation, activities, car rental, domestic flights, logistical support activities and any other special requirements necessary.

Likewise, the incentives division – TE DMC, offers exclusive advisory in the organization of corporate events, reunions or conferences.

Costa Rica Travel Guides

• Costa Rica White Water Rafting River Tours
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UN Tourism | Bringing the world closer

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About UN Tourism

UN Tourism’s leadership vision acknowledges the most pressing challenges facing tourism and identifies the sector’s ability to overcome them and to drive wider positive change, including the opportunities responsible tourism offers for the advancement of the 17 Sustainable Development Goals (SDGs).

UN Tourism members have endorsed the Management Vision of the Secretary-General which seeks to position tourism as a policy priority, lead in knowledge creation, enhance the Organization’s capacity through building new and stronger partnerships , and offer better value for existing Members while also expanding membership.

To realize the Management Vision, UN Tourism’s work is based around five distinct pillars:

• making tourism smarter through celebrating innovation and leading the digital transformation of the sector;
• making tourism more competitive at every level through promoting investment and promoting entrepreneurship;
• creating more and better jobs and providing relevant training;
• building resilience and promoting safe and seamless travel; and
• harnessing tourism’s unique potential to protect cultural and natural heritage and to support communities both economically and socially.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. 

UN Tourism encourages the implementation of the Global Code of Ethics for Tourism , to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs) , geared towards reducing poverty and fostering sustainable development worldwide.

UN Tourism generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. 

UN Tourism’s membership includes 160 Member States, 6 Associate Members and over 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

Basic Documents

Our management.

The management team works towards a comprehensive vision for development of the tourism sector. This includes positioning tourism as a policy priority, establishing thought leadership in knowledge and policy creation, increasing resources and strengthening UN Tourism’s capacity through meaningful partnerships.

Governing Bodies

 The bodies of the World Tourism Organization are the:

• General Assembly
• Regional Commissions
• Executive Council
• Secretariat

Member States

An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers

Working With the Private Sector

Bringing together over 500 companies, educational and research institutions, destinations and NGOs, the UN Tourism Affiliate Members provides a space for members to engage in dialogue, share information and take further action.

UN Tourism Liaison Office in Geneva

As part of the UN Tourism Geneva Liaison Office (GVLO) scope of work to represent UN Tourism to the UN System and Diplomatic Missions in Geneva and in building strategic partnerships for increased capacity, GVLO has participated in numerous United Nations System led activities.

UN Tourism Tourism Ambassadors

UN Tourism’s Ambassadors for Sustainable Tourism are drawn from the worlds of sport, entertainment, business, gastronomy and more.

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The collective strength of more than 1,000 member organizations growing the $1.3 trillion U.S. travel industry.

OUR MISSION

To increase travel to and within the United States.

We pursue this mission by establishing travel as essential and responsible, advancing seamless and secure travel, shaping solutions to operational challenges and building a strong business. By engaging with U.S. Travel, our members shape a thriving and sustainable travel experience.

U.S. Travel Association is the national, non-profit organization representing all components of the U.S. travel industry—a key contributor to America’s economic success. Our mission is to increase travel to and within the United States, and in doing so, fuel our nation’s economy and future growth.

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As the united voice of the industry, U.S. Travel prioritizes high-impact issues that matter most to our collective membership. We not only identify the industry’s biggest opportunities and challenges, but also develop the messages and actions to establish travel as essential, propel the industry forward and create positive economic growth.

With unique capabilities, U.S. Travel advocates for the whole of the industry to favorably shape the travel experience. We engage our members with the tools, research and resources needed to influence change at the national, state and local levels.

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Our Industry

Travel is an economic powerhouse to every state, countless cities across the country and is indispensable to our nation’s global competitiveness. Our industry represents all segments of travel—leisure, business, group and international inbound—and how they each uniquely contribute to local communities, our workforce and the U.S. economy. From end-to-end, the travel industry is integral to nearly every industry and community across America.

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Make connections, stay informed, network, promote, drive your business and be a part of the amplified voice on industry issues.

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For more information or to contact U.S. Travel Staff:

202.408.8422

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U.S. Travel has multiple levels of sponsorship and advertising opportunities across our many venues and for all sectors of travel and tourism.

Sponsorship Opportunities ›

U.S. Travel Committees

U.S. Travel committees allow members to unite under a common banner and address pressing issues facing the travel industry. They also guide the programming and content of U.S. Travel's signature events.

All U.S. Travel committees are comprised of U.S. Travel members and at least one U.S. Travel staff liaison, providing you with the opportunity to directly connect with the U.S. Travel leadership and better ensure that common concerns are addressed to the Executive Board.

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The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector.

To develop a globally competitive, environmentally sustainable and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income thereby contributing to building a foundation for a high trusted society.

department of tourism

Established in 1973, the Department of Tourism (DOT) is the Philippines’ executive office responsible for the regulation and promotion of the Philippine tourism industry.

DOT’s mission is to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and local employment, ultimately spreading the benefits of tourism to both the private and public sector.

DEPARTMENT STRUCTURE

To develop a globally competitive environmentally sustainable and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income thereby contributing to building a foundation for a high trusted society.

Office of the Secretary

TOURISM PROMOTIONS SECTOR

The Tourism Promotion Sector has the primary function of promoting the Philippines as a tourist destination domestically and internationally. It devises integrated marketing and promotional activities such as information dissemination, public relations, special events, and related tourism programs. It likewise supervises the overseas field offices established to implement and enhance the tourism development and promotion program of the Department in the international field.

PLANNING, PRODUCT DEVELOPMENT AND COORDINATION

The Office of the Secretary provides leadership, direction, and substance to the overall operations of the Department. It formulates policies, plans , programs, rules, and regulations; reviews and evaluates the performance of the Tourism Master Plan and advises the President on all matters affecting the tourism program of the country.

INTERNAL SERVICES SECTOR

The Internal Services Sector ensures the smooth and legal functioning of the operations of the Department through the provision of effective and efficient advice and services in the areas of personnel management, human resources development, general services administration, computerization and information technology services, budgetary, financial and management services, and including investigatory and advisory services.

TOURISM SERVICES AND REGIONAL OFFICES SECTOR

The Tourism Services and Regional Offices Sector is tasked to ensure the pleasant entry, stay, and exit of tourists. It formulates standards of quantity and efficiency for tourism-oriented establishments, among others, done through an accreditation system.

Tourist establishments' compliance to policies are monitored to make sure that their facilities and services are operated and maintained according to acceptable international norms. The Sector also supervises DOT's regional operations established to implement the policies, plans, programs, and regulations of the Department and to maintain the delivery of efficient and effective frontline services for the tourism industry.

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Our Mission

To be southern Africa’s undisputed leading global travel management company, sustainable long into the future.

To be a recognised market and thought leader in global destination travel management, dedicated to creating and delivering world class travel experiences with a distinctly African soul.

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Mission and Goals

View our strategic plan, view our  marketing plan, view our annual report (2023), view our annual report (2021), view our annual report (2020).

To be a top 10 destination for extraordinary travel in all four seasons. 

We support Minnesota's economy and promote sustainable travel by welcoming all to experience our diverse cultures and destinations through innovative marketing, industry partnerships and unique storytelling. 

We lead Minnesota's travel industry by collaborating with partners and stakeholders to market our state for the economic benefit of all Minnesotans. 

• Teamwork.  We collaborate, harnessing unique talents and strengths, to share the workload and trust each other to deliver the best results.
• Creativity. We challenge the status quo, find innovative ways to solve problems and use our talents for the benefit of Minnesota's visitor economy. 
• Agility. We remove roadblocks and respond quickly to new opportunities; we are nimble and dynamic. 
• Inclusivity. We welcome all, respect individuality, treat each other with dignity, and seek to ensure a safe, inclusive and equitable environment at Explore Minnesota 

STRATEGIC GOALS

• Grow Minnesota's Visitor Economy
• Create a Welcoming Experience for All Visitors 
• Maximize Partner and Stakeholder Leadership and Collaboration 
• Foster Destination Stewardship 
• Ensure Organizational Excellence 

About TravelStore

An Employee-Owned, Award-Winning Travel Agency

• TravelStore Profile
• How We Are Different

Chairman's Message

Since 1975, TravelStore has been committed to bringing travelers the best in value and quality travel arrangements. We are passionate about travel and providing corporate travelers high-touch services to facilitate their business travel needs and sharing the world’s wonders on the leisure travel side.

Company Profile

TravelStore is the largest independently owned travel agency headquartered in California, and consistently ranked among the top 50 largest in the United States.

What Makes Us Different

Employee-Owned

We are unique being an employee-owned travel agency, with a high bar for our integrity and dedication to customer service. Our strong company culture is anchored  by our mission and values.

Award-Winning

Our award-winning company consistently ranks among the best agencies in the country ( Travel Weekly, Business Travel Weekly ). Our passion for our profession has resulted in being named multiple years as one of the "Best Places To Work" in Los Angeles County and Sacramento.

Our management team is active on various travel advisory boards and committees for travel organizations like ASTA, travel magazines ( Afar, Travel+Leisure ), major hotel brands, and airlines. We are engaged with our industry and our opinions continue to be sought across the broad spectrum of our industry. Meet our key Executive Team.>>

TravelStore is a top member of the prestigious Signature Travel Network, a highly regarded worldwide partnership allowing us to provide our customers unmatched benefits and additional value when you travel. We are a Premium Member of ASTA (American Society of Travel Advisors), CLIA (Cruise Line International Association) and an affiliate of BCD Travel.

Our first office was located near UCLA in Westwood Village, California, because I thought professors planning sabbaticals would make for great clientele. With a developing reputation in the travel industry, the company grew and I opened a second office in 1980, followed by more branches across the Golden State.

As Chairman and [former] CEO of TravelStore, my goal has always been to make sure our company is operating with the most sophisticated technology, while ensuring we continue to deliver a personalized level of service to each of our clients.

In 2005, I made the decision to create an Employee Stock Ownership Plan (ESOP), allowing our employees to benefit from being part owners in TravelStore.

Though my initial hope that professors would be our best clients didn’t exactly prove to be true, TravelStore has become much bigger and more successful than I ever imagined.

We have always been guided by values like humility, integrity and respect in how we work with each other and we have strived to treat others the way we wish to be treated. This is the philosophy that has brought us much success. As we look to the future, it gives me great confidence and pride to know that no matter how much the world may change, you can rely on TravelStore to act in accordance with these values.

My sincere thanks to all of our professional agents and staff, the preferred suppliers we work with, and to our respected clients without whom our success would not be possible.

Our Mission

Through an international network of industry professionals and business leaders, ties offers valuable networking and professional development opportunities., as a global source of knowledge and advocacy in ecotourism, ties offers practical educational tools and promotes capacity building opportunities for professionals., utilizing the global ecotourism development experiences, ties helps mainstream sustainability in tourism and inspire positive changes in the industry., become a ties member.

Join TIES and become part of our global network of like-minded  professionals and industry leaders making the world a better place, one eco-trip at a time.

Browse Resources for Professionals

Take advantage of TIES’ educational resources and build your knowledge on ecotourism, an effective tool for conservation and sustainable development.

Join the ESTC

The Ecotourism and Sustainable Tourism Conference (ESTC) is a leading annual industry conference and an ongoing platform for learning and networking year-round.

TIES mission, addressing the need for uniting communities, conservation and sustainable travel, continues to underscore the importance of community engagement in facilitating economic social and environmental sustainability. Recognizing the critical juncture we find the state of mechanisms to ensure biodiversity conservation and sustainable future of the world upon which it depends.

The International Ecotourism Society

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About Karlson Tourism

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Vision & Mission

Vision statement.

The Ministry of Tourism will be a global industry leader in destination marketing and management, contributing sustainably to a thriving national economy.

Mission of The Ministry of Tourism

The Ministry of Tourism will achieve its vision through an holistic approach that is research, data, and technology driven.

In doing so, the Ministry will encourage and facilitate:

• the provision of exceptional authentic experiences to visitors, with an emphasis on stopover tourism; and
• the increase of ownership opportunities for Bahamians and benefits for stakeholders.

Key Organisational Priorities (2022):

The Ministry of Tourism will:

• Aggressively grow stop over arrivals, continually engaging new source markets;
• Focus on the luxury segment and key niche markets;
• Inspire visitors to return to The Bahamas as lifelong brand ambassadors;
• Consider the relative value of source markets and niches, when determining priority of focus;
• Be accountable for results through monitoring and evaluation against best practices;
• Provide continuous learning and training for staff;
• Improve the infrastructure and quality of life available to all Bahamians.

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• Business and industry
• Trade and investment

GREAT FUTURES trade mission to Riyadh attracts major corporate sponsors

The GREAT Britain and Northern Ireland campaign has today announced key partners for the major business, tourism, education and cultural expo in Riyadh - GREAT FUTURES - on 14 and 15 May 2024. 

• The Deputy Prime Minister will lead a 300+ strong business delegation to the Saudi GREAT FUTURES flagship event  in Riyadh.
• British Airways and HSBC announced as lead partners for major trade and culture event in Riyadh. 

GREAT FUTURES flagship event is the launch for a 12-month campaign to highlight UK expertise and capability in sectors that support Saudi Arabia’s ‘Vision 2030’. It’s being hosted by the UK and Saudi Arabian governments in partnership and the UK will showcase the best of its excellence and innovation across a range of sectors. 

British Airways will be a lead partner on the event and prominent political and corporate delegates will fly to Riyadh on a specially designated delegate charter flight. CEO Sean Doyle will address delegates as they depart for the event and Chief Commercial Officer, Colm Lacy, will give insights on innovation and the future of air travel.

HSBC is also a lead partner for GREAT FUTURES. CEO Ian Stuart and Tony Cripps, CEO Saudi Awwal Bank, will deliver a keynote speech and share insights on the future of financial services cooperation between the UK and Saudi Arabia. 

Other key partners of the event include: change & transformation consultancy, North Highland, content production agency TAG, and urban development firm Innovo. Engineering, construction and project management group, Bechtel, insurance intermediary group, Howden and International education network, Global University Systems are also partnering with the GREAT campaign on this venture. Representatives of the key partners will lead our thought leadership programme with counterparts in the Saudi Arabian business community. 

Deputy Prime Minister, Oliver Dowden commented:

GREAT FUTURES will be an important moment for British business. The private sector can see the value in this venture and we’re pleased to have so many prominent corporate sponsors on board.  Our delegation will represent the very best of the UK’s business, cultural, creative, and educational talent. This event will be an important stage by which to forge enduring partnerships for the future with Saudi business and our Government counterparts.

The UK has advanced specialist expertise in the industries being discussed and its delegation will include senior business leaders from across the UK which represent key sectors including tourism, education, clean tech, trade, insurance, fashion, architecture, sport and culture. 

Chairman and CEO of British Airways, Sean Doyle, commented:

We’re proud to play a role in promoting the UK as a leading destination for business, tourism and investment, and build on our long-standing partnership with the GREAT campaign to showcase the best of Britain internationally.  We have a long history of connecting families, friends and businesses in the Kingdom of Saudi Arabia with our home in London and look forward to welcoming leaders from some of the UK’s most creative and innovative companies on board our special charter flight in May.

CEO of HSBC UK Bank Plc, Ian Stuart, commented:

At HSBC we use our international network and expertise to open up a world of opportunity for our customers. We’re excited to be a part of GREAT FUTURES, in Riyadh, where we can offer our support to some of the most dynamic and ambitious firms from the UK and Saudi Arabia and help them to achieve their growth ambitions.

Vision 2030 is the Saudi government’s plan to develop the industries of the future. Its programme, including five lead ‘giga projects’, will attract $3trn investment by 2030 to transform the Saudi economy, while also serving as a showcase of the nation’s geographical richness, cultural heritage, hospitality, economic goals, and commitment to environmental conservation.

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