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The 10 best online travel agencies in 2024

The top 10 online travel agencies.

• Booking.com
• Lastminute.com

Best online travel agencies for business travel

1. travelperk.

Main offerings and features:

• Industry-leading travel inventory
• Flexible booking with FlexiPerk
• Safety alerts with TravelCare
• Integrated travel policy & approval flows
• Centralized invoicing
• Easy & real-time expense reports
• Carbon offsetting with GreenPerk
• 24/7 fast customer support in target 15s
• VAT reclaim
• Integration with 3rd party tools , such as expense management or HR software like Expensify and BambooHR

Save time and money on your business travel with TravelPerk

2. sap concur.

• Works with some of the biggest brands
• Easy tracking and reporting of expenses for expense reports
• Many connected apps, such as Uber and Airbnb for cars and hotels
• One solution for a variety of business travel spending

Click below to compare both platforms’ features and benefits

• Ample integrations
• Award-winning mobile app
• Employee-centric travel management

Click below for a more detailed comparison between both platforms:

Best online travel agencies for leisure travel, 1. booking.com.

• Intuitive booking tool and website
• Flight + Hotel booking for easily planning trips with no cross-referencing travel websites
• Simple car rental options and taxi hire
• Available in over 40 different languages and offers over half a million properties across 207 countries
• You can book experiences in your destination city to entertain you on your travels
• Genius rewards program

• Simple interface and booking tool
• Deals when making more than one booking
• 38 different languages and offers a 24-hour, multilingual customer support service
• Free cancellation within 24 hours of booking
• Millions of reviews to help make your decision

3. Lastminute.com

• Filter hotels according to budgets, star ratings, guest ratings, board types, and more
• ATOL protection on flight + hotel bundles
• Flash sales for last-minute deals
• Payment plans to spread out the cost of travel
• Extra entertainment booking for your trips, like theatrical productions and day trips
• Gift cards for gifting travel

• Expedia rewards for hotels, cars, and more
• Experienced support
• Compare cruise lines
• Big savings when booking flights, hotels, and car rentals
• Operates in nearly 70 countries and in over 35 different languages
• Luxury travel options

• Book hotels, flights, cars, and bundles
• 24/7 support
• Lower prices on the app
• Great last-minute deals for spontaneous travel

6. Bookmundi

Best online travel agencies for flights

1. skyscanner.

• Super flexible booking filters
• Cheaper flights and hotels than other OTAs
• Price alerts for travel routes of interest
• Easy-to-use booking tool and UI
• Hundreds of location and currency options
• One-way, return, and multi-city travel options

2. Kiwi.com

• Simple flight booking tool
• Partnerships with Booking.com and Rentalcars.com
• Discover deals anywhere with the option to open up your search
• Easy-to-use app

How do online travel agencies work?

What are the advantages of booking through an online travel agency.

• Access to comparison tools
• Peer reviews to help you with your decisions
• Flexible cancellation policies
• All your travel in one place
• Local flights and deals

Rewards programs

Comparison tools, peer reviews, flexible cancellation.

Flexiperk: Cancel anytime, anywhere. Get a minimum of 80% of your money back.

One account for all of your travel needs, a local approach to global travel, wrapping up.

Make business travel simpler. Forever.

• See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
• Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
• Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

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Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

• Best Overall: Booking.com
• Best Budget: Skyscanner
• Best Price Predictor: Hopper
• Most Innovative: Kiwi.com
• Best for Eco-Conscious: Kind Traveler
• Best for Social Impact: I Like Local
• Best for Design-Forward Homestays: Plum Guide
• Our Top Picks
• Booking.com

Kind Traveler

I Like Local

• See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

Catherine Falls Commercial / Getty Images

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The Complete Guide to Booking Travel Online

What is an online travel agency, and what are the best sites and apps to use to search for hotels and flights we break it all down for you..

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There’s a lot to navigate when researching and booking travel online.

Photo by Rawpixel.com/Shutterstock

My first travel adventure was to Venezuela. I booked the ticket with a travel agent over a pay phone. The agent searched a dozen flight itineraries over a few days, all so I could save $15.

Times have changed. Today, flight searches start online , often on your mobile device. Passengers book either directly with the airline or hotel or with online travel agencies. Rarely do we get on the phone. In fact, American Airlines and United Airlines charge $25 to make a domestic flight booking by phone. And pay phones hardly exist anymore.

So, what is the best way to book online? Here is our complete guide to online travel agencies, search tools, and the variety of booking options available on both mobile devices and desktops.

What is an OTA?

An online travel agency, or OTA, is a website or mobile app that allows users to search for and book travel services such as flights, hotels, car rentals, cruises, and activities. The booking is made directly with the online travel agency but confirmed by the service provider, such as an airline or a hotel. As a customer, your relationship is with the OTA.

What are the main OTAs?

Many online travel agencies nowadays are owned by two main companies: Expedia and Priceline. The Expedia Group is the largest online travel agency in the United States with 70 percent market share, according to travel data firm Phocuswright. Expedia Group operates Expedia.com , Orbitz, Hotels.com , Trivago, CheapTickets , Hotwire , Vrbo , and Travelocity .

Priceline is a major competitor to Expedia, with global revenues larger than the Expedia Group. The company owns Priceline.com, Booking.com, Cheapflights, Momondo, and Kayak—the latter two being metasearch engines (more on that below).

There are also independent newcomers such as Hopper (a mobile-only booking tool) and Kiwi.com (which allows you to book flights on air carriers that don’t normally have a commercial relationship).

Are OTA fares lower than booking directly?

Generally, no. The fares that are displayed by an OTA will be similar if not slightly more expensive when compared to an airline’s website. They’re usually only a few dollars higher or lower. The OTAs charge a booking fee to the airlines, and often that fee is passed directly to consumers. For example, Lufthansa tacks on an additional $18 to any booking made through an OTA for Lufthansa flights. The same flights are exactly $18 cheaper on the airline’s website.

Where you can score a good travel deal through an OTA is when booking a last-minute hotel and flight package. Many OTAs have cut agreements with airlines allowing last-minute travelers to access lower rates than are typically available when passengers book a flight alone.

Are all airlines available to be booked through OTAs?

No. Many OTAs do not display flights from some of the low-fare leaders. For example, Southwest and Allegiant flights are not available through OTAs; the same goes for Ryanair in Europe. And, earlier this year United Airlines threatened to pull out of Expedia altogether, only recently signing a multi-year agreement to stay in. The airlines would rather not lose any margin to online travel agencies in an already low-margin industry and would rather maintain a direct relationship with the customer.

Are smaller OTAs safe to use?

Expedia and Priceline are the two largest players in the online booking space, but there are dozens of independent OTAs, such as CheapOAir, OneTravel, JustFly, and SmartFares. Confusingly, you might actually stumble on ads for these OTAs while using Expedia or Priceline sites. That’s because the larger OTAs earn revenue through advertising, sending passengers to smaller OTAs and charging those OTAs for the favor.

Buyer beware: some of these lesser-known OTAs are masters at hidden fees. For example, a flight search on JetBlue allows for free seat selection in many instances. If you perform the same search on FlightNetwork, an independent OTA, and select a seat, you will be charged an additional $25—despite the fact that JetBlue doesn’t charge a seat selection fee if you book directly.

What if you need to change your itinerary?

Itinerary changes are often a pain. If your plans change, it won’t matter whether you’ve booked directly with an airline or with an OTA—you’re going to pay fees for the privilege, if you can even change your ticket at all.

For example, CheapTickets.com, which is part of the Expedia Group, charges $25 to change or cancel a ticket if that change is requested after 24 hours of making the booking—it is free if you do so within 24 hours of booking. However, the fees go up from there. JustFly, an independent OTA, charges a $75 fee for changes to domestic flights in addition to airline change fees, plus the difference in fare, for tickets that can be changed. For an international trip, the fee rises to $200. That means to change an international flight with Delta (which charges a $100 change fee) booked through JustFly, you’ll be assessed $300 in fees, plus the difference in fare. At that rate, you may as well book a new flight. FlightNetwork indicates in its terms of service that changes may incur a change fee but doesn’t specify what those fees are. That hardly makes the few dollars you saved by booking with the OTA in the first place worth it.

What is an OTA price match policy?

To assure travelers that they are getting the lowest fare possible, many OTAs have a price match policy. The rules vary and so do the benefits.

For example, if you book with Orbitz and find a less expensive flight, car rental, or activity on any U.S.-based website within 24 hours of your booking, Orbitz will refund you the difference you paid. And it works: I have personally found a flight in the same class, on the same airline, for the same origin and destination cities, and requested Orbitz to refund the difference of around $35. Within a few weeks, I received a check in the mail. A similar program applies for CheapOAir, but there’s a catch—the price difference must be found on a major OTA such as Expedia or Travelocity.

Expedia has a particularly good price match policy, but you have to pay extra for it at the time of booking. Expedia offers the price match option as an add-on that costs between $5 and $30 when you book. With the price match applied, if the airfare on Expedia drops between 120 days of the flight and up to six hours before the flight, Expedia will automatically refund you the difference in fare. Unfortunately, fares generally do not drop substantially as the travel date approaches, so while this might give you peace of mind, it’s probably not worth the expense.

How do Google Flights and other travel metasearch engines work?

Frequent fliers are likely familiar with websites such as Google Flights, Kayak, Momondo, or Skyscanner. On these websites, passengers search on the site but are redirected to the service provider to complete the booking, such as an airline, rental car company, or hotel.

Metasearch started with a product called ITA Matrix, which is a tool for searching airfares online but not for actually booking online. ITA Matrix allows for multi-city searching, such as setting two different departure or arrival airports, and for offering a calendar view of fares for easier comparison. That company was acquired by Google in 2011, and savvy travelers swear by it to help find the least expensive fares online. Most consumers are more familiar with Google Flights, which has gained traction more recently not least because it has the benefit of being displayed first in search results on Google.

Metasearch engines receive distribution fees from the airlines for sending traffic to the supplier websites. There are no additional hidden fees for using a metasearch engine because you’re booking directly with the airline or hotel.

A major benefit of the metasearch engines is their price tracking tool, which lets users know whether the displayed fares are low, average, or high for the flight, allowing travelers to make a more informed decision on whether to book a flight or not . Google Flights and Kayak, for instance, both have price tracking tools.

Why not just book directly?

The airlines would definitely much rather you book directly with them. Over the past five years, they have gotten much better at marketing and selling their product directly to consumers online and through mobile sites and apps. But in the past, they weren’t so good at it. In fact, Delta, Northwest, United, American, and Continental got together to invest $145 million to launch Orbitz in 1999 to counter the threat from Expedia. Now Orbitz is owned by Expedia.

The airlines also try to encourage customers to book directly so that they can maintain a closer relationship with them. It allows carriers to connect bookings with loyalty programs and create special offers and discounts catered to individual passengers.

There is another benefit to booking directly. The U.S. Department of Transportation requires carriers to hold a reservation at the quoted fare for 24 hours without payment or allow a reservation to be cancelled within 24 hours without penalty, so long as the booking is made at least seven days before travel. The law applies, however, only to U.S. and foreign air carriers that have websites marketed to U.S. consumers. This means that, in theory, an online travel agency does not have to offer such a policy, although most OTAs do.

What are the options for booking on your mobile device?

Airlines and the major OTAs all have apps to help you book and manage your trip on your mobile device, but their functionality is lacking compared to these websites’ desktop editions. For example, Expedia’s app doesn’t allow you to view flights on a month-view calendar. Kayak has an app with more bells and whistles and a better user interface, including a month-view calendar with color-coded pricing. It also has a handy “augmented reality” function to help you see if your carry-on bag will fit in the overhead bin (a feature originally developed by KLM). Point your phone’s camera at the luggage, and it’ll give you the dimensions.

While apps are improving and gaining in popularity, you still might find it easier to locate the best deals on flights and hotels by using your desktop, where you can have multiple tabs open and have all the available search tools at your disposal. Apps are fine for booking directly with an airline once you know which flights you want to book.

If you’re determined to use your mobile device, you may want to look into Hopper. Hopper is a mobile-first flight booking tool that has a solid price prediction tool. You can research travel options and book directly on the app. Another benefit of Hopper: Of its team of 300 employees, nearly half are dedicated to customer support and are based in Canada versus some OTAs and airlines that outsource much of their customer service further afield.

The bottom line?

Like many travelers, I enjoy a flight deal as much as the next person, but I also don’t like any added hassle. I typically start my travel searches using the ITA Matrix or Google Flights to get a general sense of the fares. It helps to know what is a good deal and what is expensive for a particular route. I do my research, typically on a desktop computer. When I’m ready to book, I’ll book directly with the airline. I’ve found that customer service is better when booking directly with the service provider. But I’ve also saved money by using OTAs and have booked with them, too. Whichever way you choose to book, you can be safe in the knowledge that finding and purchasing travel online is a lot easier today than searching for a deal with a travel agent on a pay phone.

>> Next: How to Get the Best Last-Minute Travel Deals

What Are OTAs (Online Travel Agencies) and Should You Book With One?

Scott Keyes

August 7, 2023

There are two ways to buy flights online: directly with the airline, or via an online travel agency.

Though buying directly with the airline is self-explanatory, online travel agencies (also known as OTAs) are a bit more complicated. When Going sends our members cheap flights , we typically recommend you book directly with the airline, as there are some clear benefits of doing so, but sometimes we'll point you to an OTA if the fare is significantly cheaper there.

And since one of the top questions travelers have is whether a given OTA is reliable, it’s helpful to understand more about what OTAs are before deciding for yourself if the potential savings are worth it.

What are online travel agencies?

Online travel agencies are companies that sell you flights, online. They act as a middleman between airlines and consumers, though their prices can often be cheaper than booking direct.

Most people are familiar with top OTAs like Expedia , Orbitz , Travelocity , Hopper, and Priceline . There are hundreds, if not thousands, of smaller OTAs as well, and more pop up all the time. Some smaller ones include OneTravel, Kiwi, GotoGate, JustFly, Vayama, Tripsta, TravelMerry, ExploreTrip, Kiss&Fly, Webjet, Travelgenio, Bookairfare, Fareboom, Skybooker, Travel2be, OneTwoTrip!, and eBookers.

How do online travel agencies work?

Online travel agencies work by plugging into a “ global distribution system ,” which is a fancy name for the market where airlines tell distributors what they’re charging for their flights.

When you book directly on an airline’s website, your ticket typically gets issued almost immediately. That’s because the airline is both the seller and provider of the ticket, so it’s rare that their system allows them to sell something they don’t actually have in stock.

With OTAs, especially smaller ones, there’s a delay between when you purchase the ticket and when you’re issued the ticket. That’s because, unlike the airlines, OTAs don’t actually have the tickets they sell. Instead, the OTA is the middleman, connecting customers with airlines and taking a small commission from the airline in the process.

When you click to buy a roundtrip Delta flight from New York to London for $400, what happens is the OTA charges your credit card $400, then turns around and checks with Delta to make sure that ticket is available at that price. This process can take anywhere from a few minutes to 48 hours; each OTA is different and there are a ton of variables impacting transaction time.

But unlike most middlemen, OTAs don’t typically jack up the price. In fact, they usually offer the same price—and often times a lower price—than you’ll find directly with an airline.

Why are fares sometimes cheaper on online travel agencies?

There are a few reasons why OTAs can sometimes offer cheaper fares than booking directly with an airline. They might:

• Sell flights less than cost . OTAs may sell fares for less than they cost, either as a loss leader (in the hopes you’ll book additional add-ons like a hotel or rental car) or in order to accrue market share (hoping you’ll book your next trip with them as well)
• Pass on the commission . Airlines dole out a commission every time a traveler books their flight through an OTA. The OTA, in turn, may pass some or all of that commission on to consumers
• Specific discounts . Airlines regularly negotiate with OTAs to allow them to sell certain flights at a discount. The airline may not want the lower fare broadcast too widely, so only one or two OTAs are given the discounted rate.
• Less customer support . Many smaller OTAs save money and offer lower fares by skimping on customer support.
• Big change/cancellation fees . Many smaller OTAs charge inflated change or cancellation fees in order to offer lower prices initially.

What benefit can online travel agencies have?

It can be cheaper.  The main benefit of OTAs is they are often cheaper than booking directly with an airline. The same flight selling on United.com for $600 may cost $500 on an OTA, for example.

You can combine airlines for the perfect itinerary. Some OTAs like Kiwi let you purchase multi-airline itineraries. Airlines will only sell you their own flights (or partner airlines’ flights). Some OTAs, on the other hand, will let you buy a single itinerary that crosses the ocean on Delta, say, but then take your final leg on Ryanair.

What drawbacks can online travel agencies have?

The 24-hour rule may not apply. One of the best tools to have in your back pocket when buying flights is the 24-hour rule , which lets you cancel a ticket you booked without any penalty as long as you do so within 24 hours of purchase. This protection is guaranteed by the federal government, but only when you book directly with an airline . Some OTAs like Priceline offer their own 24-hour guarantee, but it’s not required by law and most OTAs make all sales final.

Customer service can be lacking. OTAs, especially smaller ones, often skimp on customer support. This can range from outsourced and minimally-staffed call centers to exorbitant fees if you need to change or cancel your ticket. Of course, this lack of support is part of how OTAs offer lower fares to begin with.

If things go wrong, it gets complicated. In addition, having a middleman can complicate any mishaps because airlines will tell you to coordinate any issues through the OTA rather than directly with the airline. And the OTA may turn around and push things back on the airline, leaving you stuck in the middle.

Mistake Fares are less likely to be honored. Finally, when there’s a Mistake Fare , booking through an OTA carries some risks. Think back to how OTAs operate. Unlike booking directly with an airline, booking through an OTA means going through a middleman, which can delay how quickly you receive your ticket after clicking purchase. For normal fares this rarely makes a difference because the fare is far less likely to imminently change. But for Mistake Fares, which can disappear any minute, that delay in receiving your ticket can be the difference between your purchase being honored and it being politely refunded with the quoted fare no longer being available.

This delay between purchasing and ticketing is one of the reasons why we recommend people wait a week or two before making any non-refundable travel plans. But once you’ve got an e-ticket number with the airline and can see your itinerary on the airline’s website, you should be all set.

How do OTAs make money? 

Online travel agencies make money by taking a commission from the airline, hotel, car rental agency, or cruise line when you book.

(At Going, we don't take any commissions from the airlines when we send our members deals. We make money when members pay for our services, which means our number one priority is making members happy, not getting them to book specific flights that line our pockets.)

Am I going to get scammed by online travel agencies?

If you’re worried that a smaller OTA will take your money and not give you a ticket, don’t be.

The worst you can expect is that, on occasion, you purchased a fare that no longer existed when you bought it. If that happens, they will reach out to you (almost always within 48 hours or less) to tell you your ticket can’t be sold at that price. At that point, you’re given the option to either purchase at a higher price or have the entire transaction voided and your money refunded.

Why do some online travel agencies have terrible reviews?

It's true that some online travel agencies have bad reviews. Does that mean you shouldn't use them? There are two schools of thought here.

The first is that these reviews are worthwhile because other people’s experiences can be instructive.

The second is that the nature of internet reviews tends to skew towards negative experiences. How many people whose flight was uneventful are then motivated to go back and write a review for the OTA they purchased it from?

Another other reason it can be worthwhile to take a nuanced approach to negative reviews is that they tend to come from folks who didn’t understand how smaller OTAs operate. They may have been unaware of the higher change/cancellation fees, outsourced customer service representatives, or the delay between purchasing and ticketing. Obviously those aspects of smaller OTAs aren’t ideal, but its those factors that also allow for often-substantial price savings.

Are all airlines listed on OTAs? 

No, unfortunately not all airlines are listed on all search sites. Notably in the US, Southwest fares aren't listed on Google Flights. Often, smaller regional carriers don't work with the large OTAs so you'll need to search those directly.

Should I book through an OTA or directly with an airline?

This is the million-dollar question. On the one hand, an OTA fare may be hundreds of dollars cheaper than booking directly. On the other hand, it’s completely understandable to be hesitant about booking a flight through an OTA you’ve never heard of before.

There are a few cut-and-dry situations. If the price is the same booking directly with the airline versus booking through an OTA, there’s almost never a reason to book through the OTA.

Conversely, if the OTA price is over $500 off the direct price, of course an OTA is the way to go.

But for more gray-area situations, it mostly comes down to a personal comfort level.

Questions to consider:

• How certain are you to take that specific flight? If there’s more than a 10% chance you’ll want to change or cancel your flights, the initial cost savings may not be worth the potential fees for altering your plans.
• Are the potential savings worth it? If the OTA savings is $5, most people would be wise just to book direct. If the savings start to become substantial, it starts to become a matter of individual comfort. Is paying an extra $50 worth the extra peace of mind of booking directly? $100? $200?
• Is it a Mistake Fare? Because booking through an OTA can lessen the chance a mistake fare is honored, the potential savings should be higher to make it worth it. Someone may prefer to book through an OTA if the savings exceed $50, but might increase that savings threshold to $100 if it’s a mistake fare, for instance.

Join Going and save up to 90% on your next flight. We're not an OTA—we just let you know when fares drop to amazing prices that can save you hundreds.

Founder & Chief Flight Expert

Published August 7, 2023

Last updated January 9, 2024

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What are online travel agencies? The ultimate guide to OTAs

Love them or not, online travel agencies (OTAs) play a critical role in every property’s distribution strategy. According to Expedia Group’s 2023 Path to Purchase report, OTAs captured 51% of online hotel & lodging bookings and possess the visibility and marketing power that most individual properties cannot achieve on their own. 

Working with OTAs isn’t just a matter of signing up and hoping for the best. To take advantage of the opportunities and avoid the pitfalls, you need to actively manage your listings, pricing, and inventory and take a strategic approach to online distribution. 

If done correctly, adopting the right OTAs as part of your distribution strategy can actually help drive direct bookings through the “billboard effect.” Building a comprehensive channel mix incorporating different types of OTAs will ensure you reach your target audience and secure a steady stream of reservations. 

See which OTAs dominate globally, regionally, and across property types based on Cloudbeds customer data and how properties like yours use OTAs as part of their distribution strategy. 

At Cloudbeds, we know the world of OTAs and distribution channels can be complex. We’ve created the Big Book of OTAs to help demystify this process and explain how to create a recipe for success when working with third-party distribution channels.  

What is an online travel agency (OTA)?

An online travel agency (OTA) is a website that acts as a search engine for travel. They connect providers across the travel industry to help travelers easily plan their trips. On OTA sites, travelers can often access package deals with accommodations, airfare, cruises, rental cars, and more .

On average, travelers view 141 pages of travel content in the 45 days before booking a trip, with OTAs making up 67 of those pages. Therefore, properties must be active on as many channels as possible to increase brand awareness and drive bookings — both OTA bookings and direct bookings (more on this later). With the increased popularity of OTAs around the world, hoteliers now have access to markets once unattainable.

How do OTAs work?

Online travel agencies emerged in the 1990s, using the internet’s extensive reach to aggregate global travel supply into a single place so consumers could book their own travel online. These self-service tools reshaped the hotel industry and the way travel was researched and booked, as the general public could now easily plan their trips and reserve their airfare, accommodations, and tours on their own rather than rely on a physical travel agent.

Sites such as Expedia.com, Booking.com, Airbnb, Orbitz, Hotels.com, and TripAdvisor are often consumers’ first stop when researching and booking their next trip. These sites offer a seamless user experience at all stages of the buying process: problem/need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Properties of all types and sizes can connect to multiple OTAs through an integrated channel manager . A distribution system, like a channel manager, shares room inventory and rates from your property management system (PMS) to your booking engine and OTAs. Properties that use a channel manager can streamline hotel operations, increase hotel revenue via revenue management best practices , and increase occupancy across channels (all without the fear of overbookings). 

OTA business models

Hotels form partnerships with OTAs by basically outsourcing marketing to OTAs, who then make money through two business models: the merchant model (guest pays the OTA  in advance) and the commission model (guest pays the hotel at check-in or check-out). Most OTAs offer a blended model so that hotels can let guests choose which option they’d prefer. 

The merchant model

In this model, the online travel agency acts as the merchant of record and collects payments from guests at the time of booking. Once the guest has checked out, the OTA pays the hotel. Contracts exist between hotels and OTAs to provide a set number of rooms to the OTA at a favorable rate. The OTA then makes a profit off each room sold but must meet its contractual thresholds.

The agency (commission) model

In this model, the consumer books via the OTA but pays the hotel directly at the time of checkout. The hotel then pays the OTA a commission on the total value of the booking after checkout. There are no contracts, and rates are set by hotel management. 

The advertising model

This model has increased in popularity and exists on metasearch sites such as Google Hotel Ads, Tripadvisor, Trivago, and KAYAK. Metasearch engines work primarily on a cost-per-click basis where hotels can promote their rooms with links to their direct booking engine, and pay a fee based on the number of clicks they receive. Some of these sites, such as Google, also offer a cost-per-acquisition model (also known as “pay per stay”) where the property pays a percentage of the total reservation cost upon completion of the stay.

For hotels, it can be frustrating to watch distribution costs rise without getting more in return, but there are costs associated with direct bookings too. Demand doesn’t appear without at least some sort of distribution or marketing strategy in place, and those marketing campaigns, loyalty offers, special deals, and direct booking tools have a cost to the hotel. That’s why it’s important to use OTAs wisely and in conjunction with your own direct marketing strategy. 

Online travel agencies vs. online travel agents

Before the rise of OTAs, it was the role of a travel agent to book leisure and business travel. This is because travelers back then did not have access to hotel availability and rates the way we do today. While the internet has made it easier for travelers to book their own trips online, some segments like luxury, corporate, and group travelers still prefer to utilize a person, or online travel agent, to help plan and book a trip.

Travel agents are beneficial when planning complex trips such as a destination wedding, honeymoon, or corporate trip. They have the expertise and connections to find unique accommodations at better rates than most people can find themselves.

Travel agents such as Kuoni have a team of destination experts who work behind the scenes to curate tailor-made accommodations, experiences, and itineraries. Their in-person stores allow travelers to enjoy a glass of champagne while meeting with a travel expert to plan their dream vacation.

Travel agents usually have a portfolio of properties they recommend to travelers and take a commission fee, similar to OTAs. Strong relationships with travel agents can help properties drive more bookings in alternative segments than the OTA market.

Difference between OTAs and metasearch

With so many online booking channels available today, it can be challenging to understand the difference between certain channels.

Metasearch websites like Skyscanner act as aggregators and display hotel information and room rates from a variety of online channels, including OTAs like Agoda, Trip.com, Travelocity, or Priceline.com and a hotel’s website. It enables travelers to compare all of their hotel booking options in real time across the web so that they can book the best deal.

OTAs provide room rates and booking capabilities for only one channel — their own. Meanwhile, metasearch sites can display up to twenty or more results.

Properties can invest in hotel marketing efforts through metasearch engines. Metasearch sites rank listings and it pays off to be near the top. Paying to have your listing higher in the ranks to drive more direct bookings can drive serious results. 

Is Google an OTA?

Google is often a traveler’s first stop when looking for a hotel room. In recent years, Google has changed the hospitality industry with its products. Google offers Google Hotel Search, which acts as a hotel metasearch platform. When a traveler enters a property’s name into Google, it will show all of the rates and listing information from across the web.

Google also has free booking links , a game-changer for independent hotels as they can list their direct rates and links to their own website within the Google Hotel Search box. This option encourages potential guests to book direct.

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Best online travel sites 2022

Use the best online travel sites to plan your trip ahead of time so you can enjoy your time away.

• Buying advice
• Testing process

The best online travel sites are wonderful not only plan your next trip for peace of mind, they're also a fun way to get excited ahead of your next adventure. You can simply go to one site and plan most of your trip's main parts from flights and hotels to rental cars and excursions. If what you're after is just hotel bookings, check out our list of the best hotel booking sites .

While what many of these sites offer is similar, it's the way in which they do it which is important. The last thing you need is a stress-inducing website when planning to go away to relax and unwind. So we've reviewed the best sites based on their price, of course, but also on the way they work, with the ease of use and clarity as important features. We also checked to make sure you won't suffer any extra charges added on top at the last minute. Plus, we took rewards schemes into account, which could help you save money upfront or in the longer term if you use some sites more than once.

With all that in mind, these are the very best online travel sites out there right now.

The best online travel sites

1. expedia.com: best online travel site overall .

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Expedia is a big name in online travel sites and hotel booking services and owns many popular sites like Hotels.com and Hotwire.com. We're fans of the original, though, thanks to its clean and straightforward to use interface. Hit the packages section of the site, and you can add up to five connecting flights, choose to add accommodation for all of or only part of your trip, and tag on car rentals too. 

It's all suitably well laid out, and it only takes a few seconds to start putting together your itinerary. However, we do wish there were a few more options for filtering out accessibility issues. Still, for most people, Expedia.com has everything they'll need, and there's even the option of a cruise too if you fancy it. It's as aspirational to look at as it is useful to, well, use and there are extra discounts for booking multiple parts of your vacation with the site. A Things To Do section rounds off the site's bid to help you plan your entire trip in one place.

2. Booking.com: Best for ease of use

Booking.com

Booking.com is a giant in the world of holiday bookings and not only offers over half a million properties in more than 207 countries but also offers flights and car rental services too. As such you can do it all from this one spot which makes it a very easy-to-use option. That said, there is a lot going on, and the user interface can be a little overwhelming at times. 

But with a superb rewards program, it is a great option that encourages you to keep coming back, making it easier to use as you become accustomed. You can even sort your taxi hire from this site meaning there is very little to think about when you get traveling as it's all been planned ahead of time. You also don't have to pay a booking fee on lots of hotels, allowing you to remain flexible – ideal if you're traveling about a lot on your journey.

3. CheapTickets.com: Best for finding things to do 

CheapTickets.com

CheapTickets is another site acquired by Expedia, but it does things a little differently. You can easily add on flight, hotel, and car or any combination of the three for package deals, although multiple flights are under a different option. So far, so Expedia (if less intuitive), but you can also clearly purchase event tickets from the site, which is far more useful if you want a one-stop-shop place to buy your trip. It's something other sites provide, but CheapTickets is that bit keener to entice you into the process, even if the site itself is a little cheesier looking than others. 

There's also the site's Vacation Value Finder, which lets you tweak how much you're willing to spend and what you're looking for from a vacation before making some fun suggestions. It's perfect for finding a last-minute deal if you don't have your heart set on one place. Students will also appreciate a section dedicated to them with extra discounts once you verify you're a student. All in all, it's a great varied site for numerous different needs. 

4. Priceline.com: Best for user reviews 

Priceline.com

Priceline is a big deal in the online travel site world for a good reason. It's effortless to use with options available for flights, cars, hotels, or any combination of the three. It's mildly annoying that Priceline's super cheap Pricebreaker deals don't extend to bundles, so you won't get an incredible bargain like you would if you booked separately. However, combining the set is still a worthwhile deal with discounts offered for the more you bundle together. 

One thing we really appreciated is that every hotel we looked at had dozens of reviews, and they're all from verified customers. It takes seconds to gain a reasonably accurate picture of what to expect from wherever you're considering booking. That's the perfect peace of mind when you're booking online, and you can't be sure of what you're getting without user reviews backing hotel statements up. Clearly laid out, you can focus on enjoying rather than worrying. Finally, Priceline is keen to make its VIP scheme easily accessible with straightforward discounts offered to you over time -- something that not all sites so clearly highlight. 

5. Kayak.com: Best for aggregated results 

If you're short on time, Kayak is pretty useful. That's because you simply enter where you want to go, and it aggregates results from multiple different sources. While it means you never book directly with Kayak, it does mean you get results quickly and without having to search around yourself, even if you will feel a bit overwhelmed with adverts while you search. 

The site itself looks a little basic, but under the hood is a surprising number of different filters (although no accessibility ones to speak of) and all the critical information you could require, although obviously you'll be sent to another site for the full details. The site also has a deals section, which has some great bargains for things you can do once you reach your destination, along with cheap car rental deals. It might not be pretty, but if you simply don't want to do the groundwork yourself, Kayak has you covered. It can be a real time-saver, and we reckon it's particularly useful if you're mostly researching possible trips in the future and want rough price estimates. Just watch out for the fact you can’t bundle in car rental deals. 

6. Hotwire.com: Best for renting properties 

Hotwire keeps things straightforward. All you need to do is enter what you're looking for, and a somewhat dated interface tells you what's available. It's not as pretty as some sites, but we really liked the extensive property type filters available. Want to stay on a houseboat or in a chalet at your destination? Hit the relevant filter, and you can find out if that's an option in the locale. That might not matter if your heart is set on a hotel, but it's a nice bonus even amongst the awkward site layout. 

Elsewhere, it's mostly business as usual, but that's no bad thing. Well laid out discounts are available to compare reasonably quickly, and most locations have plenty of reviews. If you feel like tracking down specific deals, you can do that too, with the site keen to offer up discounts to central locations if you're not quite sure where you'd like to visit next. It feels like the site needs updating when you compare it to its rivals, but it works well and speedily enough.

7. Agoda: Best for private home rental in Asia 

Agoda is a great option if you want to look for accommodation that isn't a hotel as this specializes in offering apartments and private rentals. In fact, there are dedicated market managers that work on finding properties, especially in Asia. As such you can find unique destination rentals at decent rates and should you change your mind there is a helpful 24-hour free cancellation policy in place. 

Everything is very easy to use and if you want to make more than one booking you can make great savings. Customer support is also a plus, as there is a 24-hour multilingual customer support service available when booking. With millions of reviews, Agoda makes finding a property very easy with a feeling of trust that can offer great peace of mind.

What to look for in an online travel site

Booking Travel Packages Travel packages can let you combine flights, hotel reservations and car rentals together for a better deal than booking separately. Some companies, like Priceline, pick hotels and flights for you, to get you to your destination for the lowest price. Other companies let you mix and match flights, hotels and car rentals to fit your schedule.

Booking Airfare One of the biggest reasons for searching on a travel site is to find cheap airfare. While there are dozens of airfare-specific websites, travel sites also give you the option to add hotel stays and car rentals. The best travel sites combine flight information from over nine different airlines and let you sort flights by price, number of stops, duration and flight class.

Booking International Travel Finding airfare for international travel is the easiest part of booking an overseas trip. AirGorilla helps you find accommodations and rent GPS units with your rental car, so you can find your way around. Often, sites will recommend hotels that are far from your actual destination or event. Searching for reservations on a site that gives accommodation recommendations will help you schedule an international trip with less stress.

How we tested the best online travel sites

We looked at how easy each site is to use during our testing, such as how quickly the site loaded and how easy it was to find what we were looking for. We considered whether the site felt cluttered with adverts or seemed like a dated interface. We also looked at how easy it was to find Contact Us pages, price guarantee information, and any kind of special deals section. 

We also considered how easily bundle deals could be arranged and how extensive they were and any potential discounts tied to them. We checked filter options to see how flexible and easy it was to look up different needs along the way.

We looked at trips between Los Angeles and Miami, Paris to Lisbon, and New York City to Los Angeles during testing. We also looked at lesser-known routes to see if they were also catered for appropriately.

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Jennifer has been freelancing for over 10 years. In the past, she's written about all things tech and gaming wise for outlets as varied as The Independent, Playboy, Eurogamer, and TechRadar. In her spare time, she spends far too much time watching films, attempting to train her pet guinea pigs, and mastering making the perfect burrito.  She's a full time freelancer, but a regular tech news contributor to Top Ten Reviews.

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• Flight Seattle - Baltimore (SEA - BWI) $124+
• Flight Boston - Washington, D.C. (BOS - IAD) $129+
• Flight Dallas - Washington, D.C. (DFW - DCA) $148+
• Flight Chicago - Washington, D.C. (ORD - IAD) $174+
• Hotel Boutique Casa Mallorca $68+
• Suites Malecon Cancun $72+
• Avani Cancún Airport Hotel $81+
• Flight Dallas - Cancún (DFW - CUN) $180+
• Flight Fort Lauderdale - Cancún (FLL - CUN) $181+
• Flight Houston - Cancún (HOU - CUN) $181+

United States

• Flight Newark - Miami (EWR - MIA) $39+
• Flight Seattle - Las Vegas (SEA - LAS) $49+
• Flight Newark - Fort Lauderdale (EWR - FLL) $51+
• Kauai Palms Hotel $189+
• Tip Top Motel $194+
• Kauai Inn $247+
• Flight Los Angeles - Hawaii (LAX - USHI) $213+
• Flight San Francisco - Hawaii (SFO - USHI) $242+
• Flight San Jose - Hawaii (SJC - USHI) $277+
• Super 8 by Wyndham San Diego Hotel Circle $91+
• California Suites Hotel $96+
• Best Western Seven Seas $105+
• Flight Houston - San Diego (HOU - SAN) $39+
• Flight San Jose - San Diego (SJC - SAN) $39+
• Flight Sacramento - San Diego (SMF - SAN) $48+
• Shared Living Not A Hotel $35+
• Super 8 by Wyndham Phoenix West $54+
• Rodeway Inn Phoenix North I-17 $56+
• Flight Dallas - Phoenix (DFW - PHX) $39+
• Flight Los Angeles - Phoenix (LAX - PHX) $55+
• Flight Ontario - Phoenix (ONT - PHX) $58+

Los Angeles

• Boutique Hostel $34+
• Freehand Los Angeles $41+
• City Center Hotel $104+
• Four Points by Sheraton Los Angeles International Airport $108+
• Rotex Western Inn $108+
• La Quinta Inn & Suites LAX $112+
• USC Hotel $131+
• Flight Oakland - Los Angeles (OAK - LAX) $39+
• Flight San Francisco - Los Angeles (SFO - LAX) $48+
• Flight Dallas - Los Angeles (DFW - LAX) $56+
• Flight San Jose - Los Angeles (SJC - LAX) $64+
• Flight Houston - Los Angeles (HOU - LAX) $65+
• Flight Houston - Los Angeles (IAH - LAX) $65+
• Flight Seattle - Los Angeles (SEA - LAX) $83+
• Selina Gold Dust $59+
• La Quinta Inn by Wyndham Miami Airport North $76+
• Motel 6 Miami. Fl $78+
• Miami Gardens Inn & Suites $82+
• La Quinta Inn & Suites by Wyndham Miami Airport East $92+
• Days Inn by Wyndham Miami International Airport $92+
• Holiday Inn Miami West - Airport Area $106+
• The Palms Inn & Suites Miami, Kendall, Fl $108+
• Holiday Inn Express & Suites Miami-Kendall $110+
• Radisson Red Miami Airport $113+
• Courtyard by Marriott Miami West/FL Turnpike $116+
• Flight Atlanta - Miami (ATL - MIA) $38+
• Flight Chicago - Miami (ORD - MIA) $38+
• Flight Baltimore - Miami (BWI - MIA) $39+
• Flight Philadelphia - Miami (PHL - MIA) $39+
• Flight Charlotte - Miami (CLT - MIA) $47+
• Flight Houston - Miami (HOU - MIA) $48+
• Flight Houston - Miami (IAH - MIA) $48+
• Flight Dallas - Miami (DFW - MIA) $49+
• Flight Boston - Miami (BOS - MIA) $52+
• Flight Detroit - Miami (DTW - MIA) $53+
• Hometowne Studios by Red Roof Denver - Glendale/Cherry Creek $59+
• Super 8 by Wyndham Denver Stapleton $83+
• Microtel Inn & Suites by Wyndham Denver Airport $97+
• Baymont by Wyndham Denver International Airport $100+
• Quality Inn & Suites Denver International Airport $102+
• Days Inn & Suites by Wyndham Denver International Airport $105+
• La Quinta Inn & Suites By Wyndham Denver Airport Dia $106+
• Flight Minneapolis - Denver (MSP - DEN) $38+
• Flight Chicago - Denver (ORD - DEN) $57+
• Flight Dallas - Denver (DFW - DEN) $58+
• Flight Houston - Denver (HOU - DEN) $68+
• Flight Detroit - Denver (DTW - DEN) $78+
• Flight Houston - Denver (IAH - DEN) $78+
• Flight Seattle - Denver (SEA - DEN) $85+
• Hi Boston Hostel $66+
• Found Hotel Boston Common $93+
• Temple Place Suites $164+
• Flight Baltimore - Boston (BWI - BOS) $40+
• Flight Houston - Boston (HOU - BOS) $51+
• Flight Miami - Boston (MIA - BOS) $53+
• Ramada Plaza by Wyndham Atlanta Airport $61+
• La Quinta Inn & Suites by Wyndham Atlanta Airport North $98+
• Sonesta Select Atlanta Cumberland Galleria $101+
• Flight Miami - Atlanta (MIA - ATL) $34+
• Flight Detroit - Atlanta (DTW - ATL) $36+
• Flight Fort Lauderdale - Atlanta (FLL - ATL) $38+
• Generator Madrid $32+
• C&h Aravaca Garden $40+
• Toc Hostel And Suites Madrid $46+
• Flight Newark - Barcelona (EWR - BCN) $333+
• Flight New York - Madrid (JFK - MAD) $394+
• Rodeway Inn Fairgrounds-Casino $64+
• Tampa Inn - Near Busch Gardens $68+
• Econo Lodge Airport at RJ Stadium $69+
• Flight Baltimore - Florida (BWI - USFL) $35+
• Flight Philadelphia - Florida (PHL - USFL) $37+
• Flight Newark - Florida (EWR - USFL) $39+
• Flight Atlanta - Tampa (ATL - TPA) $38+
• Flight Chicago - Tampa (ORD - TPA) $43+
• Flight Baltimore - Tampa (BWI - TPA) $45+

New Orleans

• Ramada by Wyndham New Orleans $69+
• Wyndham Garden Hotel Baronne Plaza $95+
• Maison Saint Charles by Hotel RL $99+
• Flight Dallas - New Orleans (DFW - MSY) $39+
• Flight Fort Lauderdale - New Orleans (FLL - MSY) $39+
• Flight Tampa - New Orleans (TPA - MSY) $39+

Frequently asked questions about KAYAK

How do i find travel deals on kayak.

Simply use one of our travel search engines to scan for prices gathered from hundreds of travel sites. KAYAK’s search results pages have loads of filter options to help you find deals, discover exactly what you’re looking for and make booking seamless. Plus, there’s no extra fee from KAYAK.

How can I use KAYAK to manage my travel bookings?

KAYAK Trips creates a travel itinerary for you that will give you flight status alerts, can be shared with friends and more. Simply forward your booking confirmations to [email protected] or use the KAYAK app and sync your email account to keep all your travel plans organized in one app, even if you didn’t book with KAYAK. You can share your holiday plans with friends and family and also check out your travel stats for past vacations, like how far you’ve traveled, your most popular cities and how many times you’ve traveled around the world. Even if you don’t have signal, don’t worry, as you can access Trips to check out your itineraries whilst on the road. Your data is safe and secure with us and you won’t have to re-enter credit card info when booking future trips. If you want to make changes or cancel bookings, then you should contact the travel provider, which is provided on the booking confirmation.

What makes KAYAK a great travel app?

On the KAYAK app for iOS and Android you’ll find all the great travel offers found on the website and much more. There are special mobile rates and app only deals that allow you to save even more money. Plus, you can get notifications straight to your phone letting you know when prices for your next trip have dropped. But the KAYAK app is much more than just a travel app. Use the Trips function to manage your travel itinerary and get up to date status alerts on flights, check-in changes and to store your boarding pass. Even if you’re in the middle of nowhere on your travels, you can still access your travel notes via Trips, as no internet connection is required.

What are KAYAK Price Alerts?

Instead of manually checking back in on the price of your next flight or stay, let KAYAK do the hard work for you with KAYAK Price Alerts. Once you’ve saved your search, our data will determine how the price will rise or fluctuate over the coming days. You’ll then get a push notification letting you know when’s the perfect time to book.

Search cheap flights with KAYAK. Search for the cheapest airline tickets for all the top airlines around the world and the top international flight routes . KAYAK searches hundreds of travel sites to help you find cheap airfare and book a flight that suits you best. Since KAYAK searches many plane ticket sites at once, you can find cheap tickets from cheap airlines and for trains and buses quickly.

KAYAK also helps you find the right hotels for your needs.

The Top Online Travel Agencies for Selling Tours and Activities

Table of Content

Why should you partner with otas, the ota industry landscape, the top otas for selling tours and activities, how to manage multiple channels in one place.

Online Travel Agencies (OTAs) connect consumers with travel services such as hotels, flights, car rentals, tours and activities. Their power lies in aggregating offers from hundreds or thousands of suppliers, giving users the ability to compare many options on the same platform.

OTAs have become influential in markets such as hotel bookings, flights and more recently – the car rental and “things to do” markets. With consumers flocking to OTAs to manage their trips, suppliers can use these platforms to distribute their offers in addition to their own marketing efforts.

But choosing the right partners for your leisure business can be a difficult task. Different OTAs can provide you with a various set of advantages. You need to understand each platform’s strengths in order to derive the most value.

Should you go with the big names like Ctrip and Expedia or choose specialist sites for tours and activities like Viator? Or maybe use a combination of OTAs to sell your products?

In this post, we’ll highlight some of the top online travel agencies, which ones you should partner with and how to do it right.

Ready? Let’s go.

This is a long post. Get a PDF version by clicking on the image below so you can save it for review later.

As people increasingly book tours, activities, and attractions online, it’s important to establish a strong internet presence. The same goes for mobile which is starting to account for a significant portion of total bookings, even though the industry is still primarily offline.

But establishing your brand online and on mobile takes significant investments of both time and money. This is where online travel agencies can help.

With bigger players attracting millions of people each month, the main advantage OTAs provide to activity suppliers is access to more potential customers. Right here, right now – on both web and mobile.

In addition, OTAs bring in a number of other benefits, including handling payments and customer service on your behalf. In essence, you can outsource much of your online marketing and sales efforts to OTAs.

With huge advertising budgets and great search engine authority, bigger OTAs are well positioned in the online world and provide access to consumers that are otherwise hard to reach.

But more than that, as we can see from the hotel industry, using OTAs is becoming a necessity for many providers. Often these are big companies that can create a great user experience for both consumers and suppliers. This is why travelers use them to manage their trips while suppliers manage sales and bookings.

Of course, using OTAs isn’t free. You will often pay commission fees that usually range between 20% and 30% depending on multiple factors such as the platform you partner with, your offer, and sales volumes.

This means that you should always prioritize sales and bookings going through direct channels – such as your website, phone or on-site – in order to avoid extra costs.

OTAs are extremely useful for last-minute bookings and filling up capacity that would otherwise be wasted. If adding more customers to your tour or activity does not increase costs, filling up available slots using OTAs is a great idea.

In addition, if you’re just starting out , your online strategy and positioning will take time to develop. In the meantime, OTAs can secure valuable bookings for you while you develop things like your search engine authority, social media presence, and advertising budget.

Did you know Regiondo can help you to manage multiple sales channels in one place so you don’t have to track your bookings manually? Start your free Regiondo trial today .

Before we look at the top online travel agencies individually, let’s examine the industry landscape. This way you’ll get a glimpse of each platform’s focus and compare them side-by-side. We’ll look at some of the main criteria you should consider when choosing an OTA to partner with such as web traffic, geographical focus, and commission fees.

Web traffic

The number of monthly visits is one of the prime metrics OTAs track to measure their performance. While simple visits don’t guarantee sales, there’s a positive correlation between the amount of traffic and the number of bookings received.

While it shouldn’t be the only thing you look at when choosing a platform to partner with, web traffic is a good indicator of the exposure you’ll get. Generally, the higher the traffic, the more people you will reach.

However, we need to note that some OTAs provide a number of additional services like flights and hotel bookings which may account for most of the traffic. In order to avoid making wrong assumptions, we can compare traffic between OTAs that have a similar profile.

For example, we can look at big OTAs that provide a range of travel services separately from specialist OTAs that focus solely on tours and activities. Moreover, niche players that don’t get as much traffic but provide other benefits should also be looked at separately in order to best understand their strengths and weaknesses.

It should be noted that the numbers below are estimates based on data from SimilarWeb.

Expedia and Ctrip are two of the most prominent OTAs that have been around for a long time and aggregate the full spectrum of travel services from hotel bookings to car rentals.

If we look at the website visits between May 2018 and July 2018, we can see that both platforms attract a similar amount of traffic. Expedia sees a steady month-on-month increase as the summer months arrive while Ctrip saw a slight decrease in June before getting ahead in July.

It’s hard to estimate what part of website visitors actually book a tour or activity but we can make an educated guess. Expedia reported that 2017 revenue from their Local Expert brand (“Things to do” section) was just over $500 million. With a total revenue in 2017 of around $10 billion , this represents roughly 5% of total sales.

Assuming a similar distribution in terms of traffic, this could amount to roughly 10 – 12 million visits related to tours and activities for these big OTAs (across the full 3 months). Therefore, monthly numbers are likely in the range of 3 million to 4 million visits.

When it comes to website traffic, Viator clearly leads the way with nearly 30 million visits in the last 3 months – just around 10 million per month. Not surprisingly, it’s parent company TripAdvisor is the top referring site and accounts for roughly 16% of Viator’s referrals (SimilarWeb data).

GetYourGuide and Klook received about the same number of visits as Viator – but combined together. Founded in 2009 and 2014 respectively, these relatively new OTAs have quickly become key players in the industry.

Apart from well-established OTAs with millions of monthly views, there are also niche platforms that specialize in a particular geography or vertical like VELTRA and Musement.

VELTRA generates nearly 80% of its traffic in Japan and specializes in providing tours and activities to the local market.

On the other hand, Musement is focused on Europe but includes experiences in a wide range of verticals – from free activities to events, concerts and even tennis games.

Despite being relatively small, these OTAs differentiate themselves with other qualities and boast some impressive partnerships, meaning they can still generate lots of awareness for your brand.

Partners and affiliates

Apart from their main websites, OTAs often partner with hundreds or even thousands of agents and resellers. These can range from small local travel sites to large airlines, banks, and retailers. Affiliate partners distribute OTA products to their website visitors in exchange for a set commission fee for each referral.

This is why you will often see tour and activity offers when checking out of certain airlines. Basically, most platforms allow their partners to embed a code on their website which pulls relevant offers from the OTA’s inventory and shows them to travelers and other consumers.

In addition, big OTAs like Expedia own multiple brands and websites and share their inventory. If you use Orbitz , for example, you will see the same offers and booking engine as the ones on Expedia Local Expert.

Partnerships and affiliates allow OTAs to bring your offers to an even larger network of travelers and consumers. If you’re a new supplier, this can be of huge significance while you grow your online presence and brand awareness.

Geographical focus

When choosing an OTA to partner with, it’s important to know where their target audience is. This way you’ll know if they’re a good fit for your tour or activity.

For example, there’s not much point in marketing an escape room to travelers from China unless you’ve translated your instructions in Mandarin or at least English. If your services require advanced skills in a language, you should take an OTA’s geographical focus into account.

That said, we’ve looked at key markets for different OTAs and found the following:

Figures relate .com domains only.

Not surprisingly, one of the biggest markets for OTAs is North America. So if you’re partnering with a platform like Expedia or Viator, there’s a good chance your offers are reaching mostly US travelers.

On the other hand, GetYourGuide also receives most of its website visitors from North America, but the number is lower at just 25% which is balanced compared to Expedia’s 81%, for example. Taking their .de domain into account, Germany is likely the biggest market while Spain and the UK are also important for GetYourGuide.

Klook, VELTRA, and Ctrip largely depend on East Asian markets like Japan and China while Musement is the only OTA from our sample that receives most of its website visitors from Europe.

Destinations covered

In order to attract more customers, OTAs develop tour and activity portfolios from hundreds or thousands of destinations. The more breadth they provide, the bigger is the pool of travelers they can address. Each new country or city adds a number of new potential customers that can book tours and activities. In addition, a higher number of destinations increases the reach when it comes to local residents.

For these reasons, even niche OTAs like Musement develop a strong arsenal of destinations. Below you can see a graph with the number of destinations covered by some of the more popular platforms.

For this sample of OTAs, GetYourGuide leads the way in terms of coverage with more than 2,500 destinations. Viator isn’t far behind with 2000 while Musement and Expedia Local Expert cover about 1000 each.

For tour and activity suppliers, the number of destinations where an OTA has a presence is a good indicator of the marketplace landscape. If a large amount of tours and activities from your city are on the website, this means there is good demand for local experiences on that platform.

Inventory distribution

Skift conducted research on some of the bigger OTAs and found that most of their inventory is usually in Europe (which is still the biggest tourist destination by traveler count).

The chart above can give you a good indication of which platform is best for your location. If you’re based in Europe, most OTAs will give you sufficient exposure. However, providers like Klook hold a relatively small part of their inventory in Europe and most of their customers look for experiences in Asia. That doesn’t mean you should completely ignore Klook – commissions are based on sales only so you don’t lose anything by having a presence on this platform.

Number of activities

Having a large inventory of activities is important for similar reasons as destinations. The more activities on offer, the more potential customers fall within the OTA’s reach.

While the number of activities seems likely to correlate with the number of destinations covered, Viator is a clear leader in this domain with 60,000+ activities – despite covering fewer destinations than GetYourGuide. This means Viator is well-placed in certain popular geographies and stocks a disproportionate amount of tours and activities compared to its main rivals.

Klook and Ctrip come in 2nd place with around 40,000 activities each. Despite its size, Expedia LX trails behind with 25,000 activities – the same as niche player Musement.

In general, we can see the number of activities is high across all platforms as it’s a key factor for attracting customers.

Commission rates

In order to handle online marketing, payments, and other services on your behalf, OTAs normally charge a commission for each booking you receive through their website.

The commission often depends on the type of service you provide with discounts for large sales volumes. Below you can see indicative commission rates for some of the top OTAs.

Specialized OTAs like Viator and GetYourGuide tend to charge around 25% while big platforms like Expedia can go as high as 40% given their extra services and exposure.

It seems smaller platforms like Musement can give you better prices which is logical in light of their online reach. The same goes for providers based in Asia where market dynamics allow for cheaper prices overall.

Now that we have a high-level view of the OTA industry landscape, it’s time to explore each platform on an individual basis. Below you will find our pick of the top online travel agencies for selling tours and activities ranked by estimated monthly traffic.

Expedia Local Expert

Expedia Local Expert is the “Things to do” section on the main Expedia site. Started in 2014, it’s a relatively new service for the travel giant but it’s gaining traction quickly.

• Monthly visits: 66 million+
• Key market: United States
• Number of destinations: 1000+
• Supported languages: 24+
• Supported currencies: 41
• Number of activities: 25,000+
• Inventory focus: Europe
• Commission rates: 20% – 40%

Main advantages 1. It’s relatively uncrowded Despite the size of Expedia, its Local Expert brand is a relatively new product and therefore the marketplace is not so crowded. This makes it a good time to join and build up your ratings and reviews before competitors do.

2. Strong brand Expedia is one of the most admired brands both internationally and in the US. This makes it an ideal partner that can bring your offers to a loyal customer base.

3. Email marketing With over 23 million email subscribers, Expedia is able to implement targeted email campaigns that get you in front of the right people at the right time and place.

This is how your offer could look like on Expedia Local Expert.

In one sentence Use Expedia LX if you want to reach US travelers via email, web, and mobile.

Learn more about Expedia Local Expert and how to sign up in our dedicated post on the topic .

Viator is one of the pioneering OTAs that has been around since 1995. In 2014, the site was purchased by TripAdvisor in a deal worth $200 million and has become the main tour and activity partner for the reviews giant.

• Monthly visits: 9 million+
• Number of destinations: 2,000+
• Supported languages: 11
• Supported currencies: 8
• Number of activities: 60,000+
• Commission rates: 20% – 30%

Main advantages 1. TripAdvisor integration As TripAdvisor’s main tour and activity supplier, Viator is the surest way to get exposure on the reviews giant’s website.

2. Search engine ranking Viator is a good partner if you want to stand any chance of ranking for competitive keywords like “things to do in [your city]”. The user-generated content from TripAdvisor and Viator reviews coupled with their long history online boost both brands in search results.

3. Advertising dollars Viator’s ad campaigns on Google, Bing, and Facebook can supplement your online traffic and bookings. Where search isn’t enough, they’ve got you covered on that front as well.

This is how your offer could look like on Viator.

In one sentence Use Viator to get exposure on the TripAdvisor platform and reach a wide range of travelers online.

Learn more about Viator and how to become a supplier in our dedicated post on the topic.

GetYourGuide

Founded in 2009, GetYourGuide is one of the fastest-growing OTAs specialized in tours and activities. As Viator’s main competitor, the company attracts millions of users across a wide range of geographies.

• Monthly visits: 6 million+
• Key market: Germany
• Number of destinations: 2,500+
• Supported languages: 22
• Supported currencies: 16
• Number of activities: 33,000+

Main advantages 1. Provide a great experience to your customers One of GetYourGuide’s key advantages is the great user experience available to customers. As a GetYourGuide supplier, travelers and locals can book your offers in a seamless way helping you fill capacity and reduce no-shows.

2. A world-class mobile presence Apart from a robust web experience, GetYourGuide boasts beautiful and highly functional smartphone apps. This is a great way to reach people on mobile, especially if you don’t have the capacity to invest in that domain.

3. Free offer optimization service As a commission-only platform, GetYourGuide makes money only when you get bookings. This is why they work extra hard to make your offers stand out with their free optimization service.

Sample offer

This is how your offer could look like on GetYourGuide.

In one sentence Use GetYourGuide to delight your customers with an outstanding user experience on web and mobile.

Learn more about GetYourGuide and how to become a supplier in our dedicated post on the topic .

Klook is a specialized tour and activity OTA that’s focused on the East Asian market. The company is growing quickly since its foundation in 2014 and boasts high profile investors like Goldman Sachs and Sequoia Capital, among others.

• Monthly visits: 5 million+
• Key market: Taiwan
• Number of activities: 40,000+
• Inventory focus: East Asia
• Commission rates: 15% – 25%

Main advantages 1. Local team that understands the Asian market Similar to Ctrip in China, Klook’s team can help you market in other Asian countries, giving you access to travelers from Taiwan, Hong Kong and Singapore.

2. Great mobile app for partners In addition to its consumer apps, Klook offers a robust app for partners where you can stay productive and track bookings on-the-go.

3. Strong reputation Klook has a knack for attracting both big-name suppliers and investors. With Disneyland and Universal Studios using the platform, you’ll be in good company.

This is how your offer could look like on Klook.

In one sentence Use Klook to reach travelers from East Asia at an affordable cost.

Learn more about Klook and how to become a partner in our dedicated post on the topic .

VELTRA is a tour and activity OTA based in Tokyo. Although smaller than the likes of Viator and GetYourGuide, the company is well positioned in the local market with it’s long-standing history since 1991.

• Monthly visits: 2 million+
• Key market: Japan
• Supported languages: 5
• Supported currencies: 3
• Number of activities: 13,000+
• Inventory focus: Asia
• Commission rates: 15% – 30%

Main advantages 1. Great affiliate network VELTRA has established partnerships with some of Japan’s largest companies, including Rakuten and Japan Airlines. Partnering with this OTA can get you in front of Japanse travelers like no other.

2. A stable company Corporate Japan is known for its loyal workforce and stability. VELTRA has been serving the travel market since 1991 so you know you’re in good hands when listing tours and activities with this platform.

3. Translate your offers in East Asian languages Your VELTRA offers can be translated for free in Japanse, Korean and Taiwanese, among other. This allows you to reach local customers in their own language and re-use the translations across other platforms too.

This is how your offer could look like on VELTRA.

In one sentence Use VELTRA to reach travelers from Japan and translate your offers in East Asian languages.

Learn more about VELTRA and how to become a partner in our dedicated post on the topic .

Musement is a niche provider and dominates the in-destination experiences market in Italy. The Musement team is highly ambitious and the company has major plans to expand across different verticals in Europe and beyond.

• Monthly visits: 600,000+
• Key market: Italy
• Supported languages: 8
• Supported currencies: 52+

Main advantages 1. Great supplier support As a relatively small OTA, Musement has the capacity to provide a personal experience to its suppliers, pairing you with an account manager to assist you when using the platform.

2. Ease burden on customer service For bookings made through Musement, the OTA can handle both online and offline communication with customers, making it easier for you to keep up with customer service demands.

3. Strategic partnerships To tackle high customer acquisition costs, Musement is partnering with select companies like Vodafone Italy to derive synergies and increase bookings in a cost-efficient way. This gives Musement additional reach across Italy and Europe which makes it an even more reliable partner.

This is how your offer could look like on Musement.

In one sentence Use Musement to reach a wide range of (mostly) European travelers and ease the burden on customer service.

Learn more about Musement and how to become a supplier in our dedicated post on the topic .

By now you probably have a good idea of which OTAs are right for your business. But what if you want to partner with multiple platforms?

Managing several channels in addition to your website and offline sales is hard work. You need to keep track of multiple systems, input numbers and update your bookings calendar manually. That’s a lot of time and effort devoted to things that can be automated.

To make things easier, we’ve developed the Regiondo Channel Manager. It’s a robust system that lets you control multiple sales channels in one place. With over 140 active sales channels, including Viator, and GetYourGuide, you can keep track of all your bookings in one place.

To get started, you’ll need to create a free Regiondo account and activate the channels you want to use from the Channel Manager.

As we can see from the flights and hotel booking industries, OTAs are here to stay. Customers often prefer to compare deals and buy what they need in one place from websites they know and trust. Instead of fighting these tourism trends, it’s best to utilize it to your advantage by choosing the right OTAs to partner with.

Individual platforms present different benefits and the ones you choose will depend on your goals, strengths, and weaknesses.

If you want to reach East Asian travelers but don’t have the capacity to do it yourself, you can choose providers like Ctrip, Klook and VELTRA to do the groundwork for you.

Or maybe you’d like a cut in the large US market but can’t afford to advertise there. This is when the likes of Expedia LX and Viator could help.

And if you want the best of both worlds (new and old), while giving your customers superb customer service, GetYourGuide and Musement are the way to go.

Lastly, you can also partner with multiple OTAs to get the maximum exposure. This is a great option if you’re just starting out and need to fill capacity quickly.

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• Planning Travel

How to Become a Travel Agent Online

Last Updated: October 23, 2023 Approved

This article was co-authored by Greg Guiteras . Greg Guiteras is the CEO of Lorraine Travel, LLC, one of the largest privately-owned travel management companies in Florida founded in 1948. With over 34 years of experience, Greg's specialties are in corporate travel management, sales and marketing, contract negotiations, strategic partnerships, and luxury hotel sales. Greg holds a BS in Marketing from Florida State University. Greg has also created WhataHotel!, a website offering exclusive perks on hotel bookings, and CabinMate, an app that matches single cruise travelers with potential cabin matches "in the same boat" to avoid traveling solo on a cruise. There are 8 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 25 testimonials from our readers, earning it our reader-approved status. This article has been viewed 574,170 times.

Being an online travel agent has become a popular stay-at-home job over the years. There are numerous Internet travel agencies that offer training, certifications and the opportunity to start your own travel agency. With so much competition to face online, a smart tactic is to specialize in certain types of travel or destinations so you can market yourself as an expert. Before you start your very own agency, however, it is recommended that you start your career as an independent contractor for an established host agency so you can learn the ins and outs with minimal startup costs and less financial risk.

Things You Should Know

• Figure out what you want to specialize in as a travel agent and what sort of client base you want.
• Get established by creating a budget and learning about the industry before coming up with a business name, and registering your company.
• You could sign up with a host agency instead, doing research to determine which one is best suited to your skills and interests.

Determining Your Specialty in the Travel Market

• Two distinct types of travel agents are “corporate” and “leisure” agents. The former makes arrangements for companies whose personnel who must travel for their work. The latter books personal vacations for individuals. [2] X Research source
• Leisure agents may specialize in terms of themes (such as adventure or romantic getaways), destinations (with a thorough knowledge and plenty of advice for their customers), or clientele (catering to those traveling on a budget or those with unlimited means). [3] X Research source

• If fine wine is on your list of interests, pair it with areas on your list of destinations that include wine countries, such as France, Italy, or California.
• London would be an area to focus on if you have a passion for English literature.
• If you are obsessed with great white sharks, think about Australia, Baja, and South Africa.

• Contact other travel agents for quotes to get a rough idea of the going price for the sort of dream trips you would like to offer your own clients.
• Use this price information to determine what sort of income your clients would need to afford these trips.
• Factor in any age restrictions that may further narrow your potential client list down. A wine-tasting tour, for example, would most likely eliminate families traveling with children, while cage-diving with sharks might appeal more to younger adults than senior citizens.

Laying the Groundwork for Your Business

• Training and certification
• Registering as a business

• GT Trends, Traverse, and YTP Travel Network are prominent professional networks in the industry.
• Trade-specific publications include Agent@Home, Recommend, Travolution, Travel Agent Central, and Travel Trade.

• For example, let’s say that you personally share the same name as Donald Trump. Since a Google search will bury any mention of you online under a million other sites regarding the Don, come up with a business name that does not incorporate your own name in any way.
• Including the core concept of your speciality in your business name can increase its prominence in keyword searches for those terms. For example, “California Wine Tours” is self-explanatory as well as being the exact phrase someone would Google to find more information about that topic. [8] X Research source

• Such registrations as DBA’s are often what is meant by a “travel agent license.” In this sense of the word “license,” you are essentially paying a nominal fee and filling out some paperwork in order to work from a residence, as opposed to taking classes and passing exams in order to earn a driver’s license.

• These steps are not strictly necessary to start your business, but will help keep you organized.

• Use social media like Facebook and Twitter to link your business to your existing contacts. Increase your visibility. Ask them to like your website and share your posts so others in their network see you in their own feeds.
• Ask people you know to refer potential customers to you. Encourage them by offering prizes or thank-you gifts for referrals who end up booking trips with you.

Joining a Host Agency

• Community support
• Lower overhead

• What sort of commission they offer and the method of payment.
• Which software programs you will need and whether they offer a discount if you purchase the tech through them instead of the open market.
• The amount of training that is required and what amount of continued education is offered after that.
• What sort of community support is offered between you, other independent contractors, and the agency itself.
• Exactly how much you will be charged to sign up, as well as any fees that may be required later on.

• Would you rather work for a large company with extensive resources, or a smaller one with DIY spirit and more intimate connections between workers?
• Are you fine working remotely with people you will never meet, or would you rather work for a local business that occasionally gets together?
• Does the training that they offer seem to cover everything you need to learn, or do you feel that you will still be overwhelmed afterward?

• Courses may be designed to be entirely online, by correspondence, or a combination of the two.
• Certification is not a legal requirement to be a travel agent, so if the host agency does not offer their own certification process, you can still apply and possibly be hired. If you wish to work for this specific company and boast about being certified at the same time, you can seek certification through organizations like the Travel Institute.

Community Q&A

Things You’ll Need

• Internet access
• Fax machine
• There are a number of host travel agencies that offer questionable business opportunities. Warning signs include promises about great financial rewards (like 100% commission) with little or no training required. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ http://hostagencyreviews.com/find-a-travel-niche/
• ↑ https://collegegrad.com/careers/travel-agents
• ↑ http://www.theworkathomewoman.com/travel-agent/
• ↑ http://www.outstandingcolleges.com/become-travel-agent/
• ↑ http://hostagencyreviews.com/starting-a-travel-agency-from-home/
• ↑ https://www.eonetwork.org/octane-magazine/special-features/choosingtherightnameforyouronlinebusiness
• ↑ http://hostagencyreviews.com/7-benefits-of-using-a-host-agency/
• ↑ http://hostagencyreviews.com/tips-on-how-to-find-the-best-travel-host-agency/

About This Article

To become a travel agent online, start by choosing an area to specialize in since it will make you more competitive, like romantic getaways or corporate traveling. If you're not sure what to specialize in, think about your interests and hobbies or destinations you've been to and use those to help you choose. Once you know what kind of travel agent you want to be, you can register your business and start building a client list. If you don't have a lot of experience, you may want to work as an independent contractor for an online travel agency for a little while to learn the ropes. To learn how to find a job working for an online travel agency, scroll down! Did this summary help you? Yes No

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French strike forces Ryanair to cancel more than 300 flights across Europe

Ryanair urges European Commission to protect overflights and keep EU skies open

Ryanair has demanded that the EU reform its skies after the airline was forced to cancel more than 300 flights across Europe scheduled for Thursday because of a strike by French air traffic controllers.

The cancellations come in spite of the withdrawal of strike action by one of the biggest unions, the SNCTA, which came too late to avoid disruption after France’s civil aviation authority asked airlines to cut flights.

Ryanair said 50,000 of its passengers would be affected because of France’s failure to protect overflights – where planes fly over the country without landing there – during industrial action.

It said most of the disrupted passengers would be simply flying over French airspace en route to the likes of Greece or Spain.

The airline called on the European Commission president, Ursula von der Leyen , to take action to protect overflights by law during air traffic control strikes, to allow Europe’s other controllers to manage flights over France during the strikes, and limit the power of unions to call strikes immediately.

Ryanair chief executive Michael O’Leary said: “French air traffic controllers are free to go on strike, that’s their right, but we should be cancelling French flights, not flights leaving Ireland, going to Italy, or flights from Germany to Spain or Scandinavia to Portugal.

“The European Commission under Ursula von der Leyen has failed for five years to take any action to protect overflights and the single market for air travel. We’re again calling on her to take action to protect overflights which will eliminate over 90% of these flight cancellations.”

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Despite the French strike this week, O’Leary said he believed air travellers would see significantly less disruption over summer 2024 than during the past two years, when labour shortages and strikes limited capacity.

• Airline industry
• Michael O'Leary
• European Commission
• Ursula von der Leyen
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