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Safari Style: Exceptional African Camps and Lodges Hardcover – September 28, 2021

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• Print length 352 pages
• Language English
• Publisher Vendome Press
• Publication date September 28, 2021
• Dimensions 9.6 x 1.55 x 12.35 inches
• ISBN-10 0865653860
• ISBN-13 978-0865653863
• See all details

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• Publisher ‏ : ‎ Vendome Press (September 28, 2021)
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 352 pages
• ISBN-10 ‏ : ‎ 0865653860
• ISBN-13 ‏ : ‎ 978-0865653863
• Item Weight ‏ : ‎ 5.28 pounds
• Dimensions ‏ : ‎ 9.6 x 1.55 x 12.35 inches
• #26 in General Africa Travel Books
• #50 in Travel Pictorial Reference Books
• #273 in Home Decorating (Books)

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Safari Style: Exceptional African Camps and Lodges

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Guido Taroni is a leading photographer specializing in fashion and interiors. Inspired by his uncle, renowned fashion photographer Giovanni Gastel, Taroni forged a characteristic style that has seen his work regularly exhibited as well as featured in iconic design publications.

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Melissa Biggs Bradley on Her New Book, Safari Style , and How Best To Travel Now

Why does the founder and CEO of Indagare Travel love these 21 African lodges? Hint: They're environmentally committed, aesthetically resplendent, and experientially 5-star (private guides, everyone!).

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy.

Vendome Press Safari Style: Exceptional African Camps and Lodges

Biggs Bradley, a journalist by training and for more than a decade the travel editor of Town & Country , does go back to the African continent. A lot. She went as a child and she went on her honeymoon. She now goes for pleasure, with family; she goes to scout; and she leads trips there (in addition, of course, to organizing for Indagare members trips all over the world). She even went four times during the pandemic—and two of those trips were to lead small groups—10 and 12 people—to Rwanda. "They approached me," she says. It was before the vaccines, but "Rwanda was the first country to require negative Covid tests before you entered, again upon arrival, and again before you could see the gorillas. They were very buttoned up.")

So one afternoon a few weeks ago Biggs Bradley visited me in the Hearst tower in New York. There was jungle outside—concrete, not green, but magnificent in its own way—and the topic was Africa. (It was grand, although sundowners would have been nice.)

You began writing Safari Style before the pandemic and it was published right before the Omicron variant surfaced. Should we be thinking about trips to Africa now?

I've learned over the last two years that none of us can predict anything. But safaris occupy a special niche. When you're on safari, you're in a bubble. You're outside all the time. You're eating outside, walking outside, your game-drive vehicle is roofless. By definition, you're away from people. And those you are in contact with, like the staff at lodges, are in the same bubble you're in. No one is going into town to see their friends in the evening. Everyone is vaccinated and being tested, wearing masks, washing hands. Their livelihoods depend on maintaining the bubble. In Rwanda, you couldn't even be in a car with more than one person, unmasked, without getting fined. I felt safe.

You quote Hemingway in your book: "I never knew of a morning in Africa, when I woke up that I was not happy." When did you first realize the joy that being in the bush can bring?

My grandparents, who lived in New York City, traveled to Kenya in the 1960s and went back multiple times after that, for a month or two at a time. My grandmother was very reserved, very proper. But when she spoke about Kenya, about elephants, about giraffes, she became an entirely different person. I was intrigued about the place that could transform her in this way—from restrained to elated. She had stopped going after my grandfather's death, but once all her grandchildren were old enough, she said, "Okay, I'm taking everybody on safari, because this has just been so important to us, to me. So off we went. I was 12. There were probably 16 of us in the family and stayed an entire month. I ended up sharing a tent with her the entire time. And it was magical.

I can still remember every single day of that trip. Watching animals from terraces at night, the fires lit every evening, the walking safaris. Yes, we did that, too—we walked in the bush. We were kids, but we got with the program. We understood instinctually that the Masai who accompanied us knew what they were doing and that we had to listen carefully to them—or something bad could happen. I had been abroad before by then, because my mother is Australian. But I'd never been anywhere as culturally and environmentally different as Kenya. I fell completely in love with it, too. My second time on the continent was for my honeymoon, in South Africa, and since then, I've been on dozens of safaris, all over southern and eastern Africa. With friends and family, and also with clients.

You organize and lead many types of trips around the world. What's the special allure of the African safari?

For me, it just never gets old. I'm as excited to wake up in the bush after hundreds of such mornings as I was on the first. It comes from a number of things:

I'm a believer in what I heard a conservationist call the "deep species theory": That our attraction to these landscapes is genetic. Homo sapiens arose in this part of the world, and so, on a cellular level, there is this recognition, this flicker of...wait a minute, this feels familiar, this is where it all began, where we all began.

If you don't buy into that theory, there's something else, too. One meets people in the African bush who have not lost the language of the planet, of nature—a language the rest of us, in our harried modern lives, can't speak any more. When I come here, I feel like that little ancient memory of my earliest self is turned back on. I feel more connected to nature. I believe that all of us, whether we realize it or not, mourn the loss of that connection, that primal awareness. A client of mine said to me during a recent trip to Namibia: "It's so quiet here, you can almost hear your inner voice." Exactly.

And then there's the meditative aspect. I mediate. It's important to me to be in the here and now. And the African bush is to me like a physical manifestation of mediation. I am mostly unplugged from technology here; phones don't work. The bush pushes you into the present, forces you to be fully in the moment. If you're on a walking safari, or even in an open vehicle, you need to be constantly aware of your surroundings. You could die if you're not paying attention—to where you're putting you foot, to the sounds out there. I think that's one of the reasons I have such happy memories of being on safari with family and friends: because there's no looking around distractedly to see what else is going on. You are all just right there . Together.

A friend who took his kids on safari a number of years ago told me: "I've never spent that kind of time with my sons. It was a total level playing field. There was nothing that I had on them or they on me. There was nothing keeping us apart." In the eyes of a lion, we are all totally equal. That puts things wonderfully in perspective!

And then, of course, there's the beauty of it.

The safari is no longer your grandmother's safari. The premise of your book is that the top camps have evolved. How?

In eastern and southern Africa, lodges and camps have moved away from being largely hunting concessions to photographic ones. Furthermore, They now prioritize environmental conservation and community empowerment as much as they do the guest experience. They are leading the way in focusing attention on the importance of those issues—protecting wildlife and habitat, providing employment and job training to locals. And they're doing it more effectively, in some cases, than governments can. Much of that evolution is driven by visionaries. People like Dereck Joubert of Great Plains Conservation, Luke Bailes of Singita, Keith Vincent of Wilderness Safaris, Joss Kent of &Beyond. And others.

Was there an epicenter of this "new safari"?

Mombo Camp in Botswana was a model. Until the 1990s, Botswana—sparsely populated, unfenced, teeming with wildlife—was focused on trophy hunting. The Moremi Game Reserve, where Mombo was located, was a former hunting concession. But when Wilderness Safaris' founders Colin Bell and Chris McIntyre took over its management, they were able to prove that photographic safaris could be just as lucrative as hunting safaris. They spiffed up the rudimentary canvas tents, instituted better service, and demonstrated that a new breed of non-hunting safari goers would pay absolutely premium prices to experience remote wilderness in high style.

They proved, too, that they could provide more jobs and training to local communities than hunting operations did. It became a powerful model and resulted in the banning of hunting in all of Botswana. The ban was recently partially overturned by the new government, amid protest and controversy, but the country's concessions remain leased to high-end, conservation-minded safari companies who train and employ locals.

Another relatively new development was the advent of local guides in the camps—Africans who combine not just phenomenal formal training in biology, flora, and fauna, but also bring their ancestral knowledge to bear.

You feature 21 lodges in your book—in Kenya and Tanzania, South Africa and Namibia, Botswana and Zimbabwe, and Rwanda. How did you pick them?

I wanted each lodge to be an absolute "wow!" A place that would deliver on on everything someone could possibly dream of: amazing design, amazing guest experiences, amazing food, amazing game viewing. I also wanted them to be regionally representative, representative of the visionaries behind them, and to have a common denominator: a serious commitment to both conservation and community empowerment. But it's important that readers not look at this compendium as showing the only places they can go to. Rather, they are examples of the best out there—of what to look for, and which companies or operators to think about. Similarly, there isn't a single "best safari." At Indagare, we act like matchmakers. If you're looking for the iconic, Out of Africa thing, you should probably go to East Africa—Kenya, Tanzania—and see the open plains. If you're looking for high-octane adventure, you should probably go to Zimbabwe and raft the Zambezi. If you want culture, go to Namibia, or Ethiopia, where you can actually be with tribes.

Do you have a favorite lodge, personally?

No, I don't. But I do love places where I can hear the night when I fall asleep, and things stirring when I wake up in the morning. As much as I can appreciate the role of the more palatial places—and they've certainly wowed me—I tend to always want to go back to the simpler, more natural ones. I don't need to get a blow-out, or eat Daniel Boulud food in the bush. But that's just me. For others, it makes all the difference.

What has been the effect, over the last two years, of the dramatic drop in tourism on the lodges and the communities dependent on them?

It's been devastating. This book started out celebrating the power of travel to have a true impact on conservation and community empowerment in Africa—look at these lodges, look how spectacular they are, and know that they are also doing good in addition to showing you a good time. Now? I hope that the book will also be seen as a call to action. We actually cannot wait for Covid to go away fully before we return to safari. We really do have to support African lodges— now . Many have closed, possibly permanently. Thankfully, not the lodges in this book, because they have deep pockets, and wealthy people behind them. But if we wait to return, educations will be lost, livelihoods will be lost, animals and ecosystems will suffer.

It's already happening. In Kenya last January, for instance, 25 percent of lodges in and around the Masai Mara were closed. Possibly permanently. A corresponding number of girls between the ages of 14 and 18 were no longer in school. And that's a direct result of people in their communities losing their income. Without that income, girls can't afford to go to school. Or they are being married off for their dowry, getting pregnant, and leaving the workforce for good. They're the new lost generation. Everyone in the lodges talks about it.

It's a similar situation in Rwanda. In the last two decades, that country has gone from true hell—the 1994 genocide was one of the worst things in our lifetime—to this beacon of hope in Africa, with high literacy rates, good health care, many women in Parliament. Just phenomenal. And a lot of that was driven by tourism.

And the mountain gorillas in Volcanoes National Park are one of the few endangered species whose numbers are truly rising. Again, the effect of funds generated by tourism. The country became crazy popular about 4 or 5 years ago. Because it was giving out only 96 gorilla trekking permits a day (so as to not stress the animals), it meant you had to book a year and a half in advance for your chance to see them. The rangers in Volcanoes would take people up to the gorillas 5 days a week, eight people per group. Now, because there are few travelers, they're doing 2 or 3 groups a month .

This is the rangers' and the porters' entire source of income. It was so stark to see. Rwanda has also seen more poaching recently—people are hungry. And that, of course, is magnified all over the continent. When I was in Kenya last January, our guide said that in the 15 years that he's been guiding, "I've never seen it this empty. And I don't think for the rest of our lives we'll see it like this." It's mission critical to go back there.

Thinking purely selfishly, are there advantages or opportunities for travelers willing to go now?

Yes. Wildlife behavior around the lodges has changed noticeably. Because there are so many fewer encounters with humans, animals become habituated to our presence more easily. There is less human pressure on them: less noise, fewer game-drive vehicles. etcetera. One of my guides was saying that the normal habituation to vehicles for lion cubs is around five months, with vehicles going out every day. During Covid, these little guys were coming over within a month. When I was in Rwanda in November 202o, a leopard brought her cubs literally under the floorboards at Magashi lodge, in Akagera National Park. Normally, that would never happen.

And there are also booking opportunities if you're flexible and patient. In pre-Covid times, you needed to book a safari at least 12 or 18 months in advance because space is always scarce at the small, premium lodges. But people, of course, have been postponing—from 2020 to 2021, from 2021 to 2022, and now some are postponing to late 2022 and early 2023. But each time that happens, they are creating an opening for someone else. If you can travel on fairly short notice, there might suddenly be space at a camp you were dreaming of. Keep checking—and be ready to go for it. And be sure to buy travel insurance. So much is out of our control, but with insurance, you have some peace of mind.

What do you say to people pondering the nearly Shakespearean question, "to go or not to go?"

Know thyself. I think of most of us in this era of Covid as falling into one of three categories:

There are the trailblazers, people who feel that time has been stolen from them by the pandemic. Their attitude is one of personal accountability: I can mask, I can wash my hands, and I can go someplace. Those are the people who went to Rwanda with me. They are flexible and grateful for the time they have.

There are the terrified: They are not traveling until Covid ends, and are fine with that.

And then—and this is the largest group—there are those who are on the fence and trying to find their way. They are not as eager as the first group, not as nervous as the second, but their travel muscles have atrophied.

To them I say: You have to assume a different mind set. Travel is not going to be like it used to be. If we want to travel, we will have to accept a new level of risk and uncertainty. I went to France for two weeks this past summer, and to Italy for two weeks. In Italy, there would be 24 of us on a boat. Statistically, even though we were all vaccinated, one of us should have a breakthrough infection. Which would mean having to quarantine in Italy. I decided that there are things I cannot live with, but getting stuck for two weeks in Italy is not one of them. I have my books, I have work I can do. That's what you have to think about: What if you have a positive Covid test on arrival or departure, and get stuck? Can you live with it?

Final word on travel generally?

Be patient. The travel industry has been battered and bruised and beaten. You can't show up and expect everything to be the same. Hotels have 40 percent of their staff, and half of them have been living on unemployment for almost two years. Airline staffs are 30 percent of what they were.

Final word on the African safari?

It's an incredible time to travel. There have never been fewer tourists, and there probably never will be again. It is also so important to support by your presence the conservation work these safari lodges are doing. Yes, you have to jump through hoops to get there, but wow, will you be rewarded.

Klara Glowczewska is the Executive Travel Editor of Town & Country , covering topics related to travel specifically (places, itineraries, hotels, trends) and broadly (conservation, culture, adventure), and was previously the Editor in Chief of Conde Nast Traveler magazine. 

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Going On Safari? Melissa Biggs Bradley Shares Her Packing Tips

By Rachel Besser

We may earn a commission if you buy something from any affiliate links on our site.

Melissa Biggs Bradley, CEO and founder of member-based luxury travel company Indagare , is a pioneer in the luxury travel space. With extensive knowledge in the art of getting from A to B, Bradley’s latest endeavor, Safari Style: African Camps and Lodges (Vendome Press), comes to no surprise.

Safari Style was born out of Bradley’s “long love affair with safari.” At age 12, Bradley went on her first expedition, and since, she’s been on several dozen. “Over 30-plus years, I have witnessed an incredible evolution in terms of the kinds of places you can stay, the experiences you can have, the regions you can explore, and most importantly, the positive impact that travelers can have on conservation and community empowerment,” Bradley tells Vogue. “The book is really a celebration of that evolution of style and impact of the beauty of the bush and my favorite places to stay on safari.”

While featuring the varied regions and styles of safari, it was also essential for Bradley to choose properties that represented the potentials of safari tourism. “Every property focuses on conservation and community impact and shares their efforts with guests,” she says.

Here, Bradley’s insider tips for safariing in style.

Where to Stay

“It is truly impossible to pick one [place],” says Bradley. “Which is why I cover many diverse regions from the desert in Namibia and the Serengeti in Tanzania to the great concessions and parks in Botswana and South Africa and the mountains in Rwanda.” Safari Style covers 21 properties in 7 countries, “and each one can be guaranteed to deliver an unforgettable safari and aesthetic experience,” Bradley explains. From palatial lodges to incredible tented camps that use cutting-edge sustainable infrastructure, many of the properties listed in the book are built to be taken down in a few weeks—to leave no trace and maximize luxury. “Plus, there is such a spectacular range of style and design in eastern and southern Africa, and all the lodges in the book incorporate the natural surroundings and local heritage, which makes them so special,” says Bradley.

“Of course, iconic properties like Singita Sasakwa in Tanzania and Mombo Camp in Botswana are included, but I also included newer ones like Sossusvlei Desert Lodge in Namibia and Bisate in Rwanda,” she explains. To Bradley, not only are these some of the most amazing camps in Africa from an aesthetic point of view, but they also represent many of the best companies and families spearheading some of the most innovative safari experiences.

What Clothes to Pack

According to Bradley, who has spent more than a collective 100 days on safari, “the focus should be on comfort. Often to reach camps, you have to fly in small bush planes with very strict luggage restrictions of no more than 44 pounds packed in soft-sided luggage .” Temperatures also change, so Bradley suggests dressing in layers to keep covered from the sun. According to Bradley, key essentials include long sleeves, a great hat , sunglasses, good walking shoes , and a jacket or vest with lots of pockets for your camera, sunscreen, bug spray, wipes, and lip balm.

Bradley explains that lighter colors, like beige, camel, grey, hunter green are practical and not as attractive to tsetse flies—common insects in the bush who flock to black and blue colorways. “If you plan to spend time out of the vehicle, on a walking safari, for instance, boots that cover your ankle and high socks are also recommended,” she explains.

While packing light and smart is key, if you are someone who likes to have options, the good news is all of the camps listed in Bradley’s book do regular overnight laundry “and you can always go straight from a walk or drive to dinner, so there is no need for formal clothes or even many changes of clothes,” she explains. “In the bush, you want a comfortable uniform tailored to the elements, and a small selection of high-quality, versatile pieces is the way to go.” Specifically, Bradley suggests you bring only one or two of these daytime, layerable uniforms as they will be washed daily.

By Christian Allaire

Almost all lodges have swimming pools, so sandals, a bathing suit , and a cover-up are also a must. “I like to wear a kaftan around camp between game drives,” says Bradley. “I use packing cubes to keep my bush clothes separate from my city or travel clothes and always have a few great shawls, which can dress up an outfit or keep you cozy around the campfire.”

The only time to consider packing a few dresses or other nighttime looks? If you’re adding other stops to your journey, like Cape Town or South African Wine Country, “which have many fashionable restaurants and bars,” Bradley says.

Fill Your Dopp Kit

As far as non-clothing essentials go, aside from the obvious camera (and plenty of chargers), Bradley travels with “a pretty extensive toiletry kit, with everything from burn creams and antibiotics to antihistamines, bug spray with DEET and immunity boosters like oregano oil and tiger balm.” Bradley explains, “Since you spend most of your time outdoors, I bring lots of sunscreens from Dr. Barbara Sturm SPF drops and Trish McEvoy tinted moisturizer to organic mineral powder by Eminence .”

“I find it really liberating to go back to a uniform,” Bradley explains. “I remember when I was in grade school, and we had a uniform, one of the teachers said that the uniform dress allowed you to focus on learning. I feel that on safari, when I return to my bush uniform, that I am free to focus more fully on the environment, the wildlife, and the joy of being in Africa, unencumbered by too many belongings to look after. Part of the joy of safari is stripping away the trappings of civilization and being closer to nature, and stripping down your wardrobe adds to that. The experience is better if what you wear—and what you don’t wear—is in sync with the reason you’re there.”

Here, shop some of Bradley’s favorite items as well as her new book, Safari Style: African Camps and Lodges .

Safari Style: Exceptional African Camps and Lodges by Melissa Biggs Bradley

Tory Burch color-block cotton-voile kaftan

NET-A-PORTER

Paravel packing cube quad

Eminence Organic Skin Care Sun Defense Minerals

EMINENCE ORGANIC SKINCARE

Dr. Barbara Sturm Sun Drops SPF 50

DR. BARBARA STURM

Trish McEvoy Beauty Balm Instant Solutions BB Cream SPF 35

Alex Mill Britt jacket in recycled denim

Anatomie Kate skinny cargo pants

Madhappy classics Mountain socks

Grenson Nanette boots

Safari Style

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Stunning photographic volume showcasing the interior décor of Africa’s foremost luxury and eco-safari lodges

Safari Style unveils Africa’s new generation of camps and lodges in a lavish volume of spectacular photographs. The book captures the astonishing settings and design ingenuity of the 21st-century safari des­tination–from the classic camps of Botswana to the indulgent resorts of South Africa and the inspired eco-designed camps of Rwanda.

Handpicked for their outstanding locations in wildlife enclaves, and for their distinctly regional architecture and interiors, these special properties represent the ultimate African encounter. Drawing on the early decades of the 20th-century tradition of safari, they have reinvig­orated the experience with access to parts of Africa previously out of bounds, notably Rwanda, Namibia and Zimbabwe. These new camps and lodges reinvent the safari and represent a fresh approach to wild­life conservation involving local populations.

Melissa Biggs Bradley is a pioneer of luxury adventure travel, experiencing her first safari at the age of twelve. After graduating from Yale and Columbia, she worked as travel editor for Town & Country before launching Town & Country Travel . In 2007, she founded specialist travel company lndagare, which curates transforming travel experiences around the world.

Guido Taroni is a Milan-based interiors and fashion photographer and a regular contributor to AD , Town & Country , and Cabana . He began his career aged seventeen at the Sancassani Studio of Architectural and Interiors Photography in Milan, before working as assistant to his uncle, renowned photographer Giovanni Gastel.

After more than a year of travel deprivation, Safari Style  draws the heart, mind and eye away from the relentless grim reality of the pandemic, sending us on a journey back to the manifold loveliness of Africa.

House & Garden

This is a smart and insightful look at some of the most exquisite properties on the continent, a joy for the armchair traveler and for those who are eager to get back out and explore the world.

Throughout Safari Style , elephants roam outside master bedroom windows, zebras traverse entryways and tasteful décor shines. All the while, a meditative stillness is preserved. The images taken across seven different countries capture destinations with three key features in mind: environmental conservation, local connections and architectural  masterpiece.

It’s hard to choose what’s more compelling in this rich and transportive book: the wildlife photography or the evocative eco-camps that will definitely inspire decorating back home.

House & Home

When I shut my eyes and have a dream of travel, it is more often than not about a safari camp somewhere in Africa—big nature, wild animals, sundowners and conversations around a fire, and that inimitable feeling of being completely in the present which all that inspires. Melissa Biggs Bradley puts it this way in the first line of her new, richly photographic book, Safari Style: Exceptional African Camps and Lodges of Africa : ‘Africa gets in your blood.’

Town & Country 

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Safari Style: Exceptional African Camps and Lodges Hardcover – Sept. 28 2021

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• Publisher ‏ : ‎ Vendome Press (Sept. 28 2021)
• Language ‏ : ‎ English
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• ISBN-13 ‏ : ‎ 978-0865653863
• Item weight ‏ : ‎ 2.4 kg
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• #8 in African Travel Photography
• #122 in Outdoor & Recreational Area Gardening
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Guido taroni.

Guido Taroni is a leading photographer specializing in fashion and interiors. Inspired by his uncle, renowned fashion photographer Giovanni Gastel, Taroni forged a characteristic style that has seen his work regularly exhibited as well as featured in iconic design publications.

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Safari Style: Exceptional African Camps and Lodges Hardcover – 23 Sept. 2021

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• Print length 352 pages
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• Publisher ‏ : ‎ Vendome Press; 1st edition (23 Sept. 2021)
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 352 pages
• ISBN-10 ‏ : ‎ 0865653860
• ISBN-13 ‏ : ‎ 978-0865653863
• Dimensions ‏ : ‎ 24.38 x 3.94 x 31.37 cm
• 16 in Safari Travel
• 37 in Lifestyle Photography

About the author

Guido taroni.

Guido Taroni is a leading photographer specializing in fashion and interiors. Inspired by his uncle, renowned fashion photographer Giovanni Gastel, Taroni forged a characteristic style that has seen his work regularly exhibited as well as featured in iconic design publications.

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Melissa biggs bradley shares her passion for the safari lifestyle.

Melissa Briggs Bradley. INDAGARE

Melissa Briggs Bradley's book "Safari Style."

Tengile River Lodge, South Africa, from Melissa Briggs Bradley's book "Safari Style." GUIDO TARONI

Camp Kalahari, Botswana from Melissa Briggs Bradley's book "Safari Style." GUIDO TARONI

The Motse Tswalu, South Africa, from Melissa Briggs Bradley's book "Safari Style." GUIDO TARONI

Sandibe Okavango Safari Lodge, Botswana, from Melissa Briggs Bradley's book "Safari Style." GUIDO TARONI

San Camp, Botswana, from Melissa Briggs Bradley's book "Safari Style." GUIDO TARONI

Melissa Biggs Bradley’s life has long been shaped by travel. The daughter of an Australian mother and American father who met in England, Bradley went on her first safari at age 12. Experiencing other cultures and remote locales around the world has remained a defining feature of her life ever since.

“It’s interesting, in many ways that safari was incredibly impactful in terms of opening my eyes to varying ways one can live in the world,” said Bradley, who also has deep roots on the East End. She first came here as a child with her parents in the 1980s, and since the early 2000s, she and husband Michael have owned a home in Southampton. “Even now, with the issues that exist today, if one wants to be a responsible traveler, it’s important to be aware of the inequity and responsibility of being a global citizen.”

That’s a priority for Bradley, who was the longtime travel editor at Town & Country magazine, and at age 27, launched the spin-off publication Town & Country Travel. Today, Bradley is the founder and CEO of Indagare, a travel company founded in 2007 that specializes in curating memorable journeys for members around the world. Bradley’s goal, both personally and professionally, is to inspire and empower people to change their lives through adventure, with the belief that once travelers are truly engaged and invested in a region, they, in turn, become good stewards of the planet because of their experiences.

“Africa is a place that’s been really important to me for a long time. I’ve been on dozens of safaris,” said Bradley, who also sits on the board of the nonprofit Center for Responsible Travel, a Washington, D.C., based group dedicated to increasing the positive impact of responsible tourism. “From a global perspective, the biggest issue for the center prior to the pandemic was over-tourism. It was the biggest threat to culture, community and environment. But in all my travels, the place where I saw the greatest example of tourism being a positive influence while supporting and protecting the heritage and community was in east and southern Africa.”

In particular, it was places like the Tengile River Lodge in South Africa, the Singita Mara River Camp in Tanzania and Bisate Lodge in Rwanda that Bradley found both inspiring and sustainable.

“These lodges are giving back to their community, are environmentally aware and committed to cultural preservation. If you don’t have wildlife, a natural environment and people living in harmony with animals, you don’t have a business,” she explained. “They’ve done unbelievable things, pushing environmental design and leading the way showing what responsible eco-tourism in its highest form can be.”

When it comes to tourism, Bradley stresses that it’s vital for community members to be included as stakeholders, with a vested interest in both the land and its resources.

“If you don’t have the community involved, it’s not going to work. It has to involve the whole community,” she added. “Health care needs to be taken care of, livelihoods and education provided. The pandemic was tough on many places in Africa where there were no subsidies. Young girls dropped out of school to help on farms or were married for dowries. There was lack of work and hunger and true poverty issues that occurred. We have a responsibility to travel safely. It’s a lifeline to these countries.”

In 2021, Bradley published “Safari Style: Exceptional Camps and Lodges,” a book offering a photographic exploration of Africa’s foremost eco-safari lodges that are doing just that — offering memorable experiences to guests while also preserving the surrounding ecosystem and culture. The book documents a wide range of safari accommodations throughout east and south Africa, from classic, back-to-basics lodges and inspired eco-camps to indulgent luxurious resorts.

“These are the best lodges in Africa, and if you go, you’re having a positive impact,” Bradley said.

On Thursday, July 14, Bradley will be the guest speaker at the Southampton Hospital Foundation’s second annual Lecture & Luncheon Fundraiser at the Maidstone Club in East Hampton. The event is a benefit to support the new Stony Brook Medicine (SBM) East Hampton Emergency Department, which is due to open in late 2023.

Bradley, who will share her insight on the importance of sustainable tourism, notes that although the travel industry took a major hit in 2020 due to the pandemic, in many ways, COVID-19 provided the industry a chance to reset with the realization that responsible travel is now more important than ever.

“It turned out people are now so much more aware of what I’m talking about,” said Bradley. “They saw the interconnectedness and realized we have to have a more sustainable connection. If we don’t have tourism, restaurants close, shops close and what makes the local environment unique is threatened. We need to have tourists’ support. Ten percent of the world’s population is in the hospitality business. It’s one of the biggest employers in communities, so it’s important to support them and we have to do it in a responsible way.”

Part of that responsibility, she notes, involves travel choices — opting for trips that are more meaningful and immersive. She adds that the pandemic has made people more thoughtful about where and how they travel.

“In terms of my carbon footprint, what impact will my dollars have and what experience will stay with me forever?” she asks. “Better than quick hits to destinations that all look the same because they have the same brands of restaurants and stores, maybe we can be more immersive in how we travel.”

Bradley describes herself as a relentless optimist, and notes that, despite how devastating some ecological and humanitarian situations in Africa may have gotten in the past, trends can often be reversed with attention, care and support. She points to a region in the northern Serengeti that had been hunting grounds, but was leased by the Tanzanian government to philanthropist Paul Tudor Jones, who transformed it into a massive reserve with a collection of camps and a community-based partnership which included hiring former poachers as anti-poacher patrols.

“The animal wildlife came back once poaching was controlled,” Bradley said. “It was astounding.”

During her talk at the Maidstone Club, Bradley will share her thoughts about what these lodges represent to the communities in which they are located and why she feels an African safari is one of the most amazing experiences a traveler can have.

“One reason is, earliest man comes from that region,” she said. “On a genetic level, people are aware of that. It’s like déjà vu, like deep race memory on a cellular level. You’re aware of a familiarity.

“The other thing that happens is you tap back into the natural world that we don’t normally exist in,” Bradley added. “You spend your days looking for animals, on foot or in a vehicle. Animals hunt at dawn or dusk, you’re up at sunrise, with guides trained at reading the signs. It’s the lost language of the world. You can read plants, dung, footprints, tap back into the natural world in a way that has been removed.

“You can spend time sleeping under actual canvas, hear sounds at night of animals, birds in morning, get back into rhythms of nature — not hunting — but back to rhythms of how, as early man and evolutionarily through most of history, we’ve lived,” she said. “It’s only recently that we’ve been disconnected from nature.

“You’re also stripped of normal distractions of civilization. You’re not on the phone all the time or plugged into what’s going on,” Bradley said. “You have to be in the moment and watching animals. If you spot the leopard, or see cubs, you have to be totally attentive. It allows people to bond and be aware in a profound way.”

Whether it’s dipping a toe into the safari lifestyle by staying in a luxurious lodge where fine dining is part of the experience, or going truly off grid by flying to a remote region for a more rugged adventure, Bradley truly believes a journey to Africa can be transformative.

“I think it’s a special experience to live on this planet and have a connection with nature in a profound primitive way,” she said. “It changes lives.”

The Southampton Hospital Foundation’s second annual Lecture & Luncheon Fundraiser at the Maidstone Club in East Hampton with guest speaker Melissa Biggs Bradley is Thursday, July 14, from 11 a.m. to 2 p.m. The event supports the new Stony Brook Medicine (SBM) East Hampton Emergency Department. Tickets start at $500. To purchase, email [email protected] or call 631-726-8700, ext. 3.

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Safari Style

Exceptional african camps and lodges.

• ISBN: 9780865653863
• Publication Date: September 28, 2021

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Luxury adventure travel pioneer Melissa Biggs Bradley and fashion photographer Guido Taroni present a stunning photographic volume showcasing the interior décor of Africa’s foremost luxury and eco-safari lodges—and celebrates the role that photographic safaris have played in preserving threatened species and wilderness areas.

Safari Style unveils Africa’s new generation of camps and lodges in a lavish volume of spectacular photographs. The book captures the astonishing settings and design ingenuity of the 21st-century eco-safari destination in seven countries—from the classic lodges of Kenya to the indulgent resorts of South Africa and the inspired eco-designed camps of Rwanda.

Handpicked for their outstanding locations in wildlife enclaves, distinctly regional architecture and interiors, and their essential focus on sustainability and conservation, these special properties represent the ultimate African encounter. Drawing on the early 20th-century tradition of the safari, they have reinvigorated the experience with access to parts of Africa previously out of bounds, notably Rwanda, Namibia, and Zimbabwe. These new camps and lodges reinvent the safari and represent a fresh approach to wildlife conservation involving local populations.

“This is a smart and insightful look at some of the most exquisite properties on the continent, a joy for the armchair traveler and for those who are eager to get back out and explore the world.” — Forbes

“It’s hard to choose what’s more compelling in this rich and transportive book: the wildlife photography or the evocative eco-camps that will definitely inspire decorating back home.” House & Home —

“Throughout  Safari Style , elephants roam outside master bedroom windows, zebras traverse entryways and tasteful décor shines. All the while, a meditative stillness is preserved. The images taken across seven different countries capture destinations with three key features in mind: environmental conservation, local connections and architectural masterpiece.” Tory Daily —

“This is a smart and insightful look at some of the most exquisite properties on the continent, a joy fo the armchair traveler and for those who are eager to get back out and explore the world.” Forbes —

• Imprint: Vendome Press
• Trim Size: 9 1 ⁄ 4 x 12
• Page Count: 352
• Illustrations: 350 color photographs
• Rights: US and Canada

Guido Taroni is a Milan-based interiors and fashion photographer and a regular contributor to AD , Town & Country , and Cabana . His books include Inside Tangier . Melissa Biggs Bradley is a pioneer of luxury adventure travel, experiencing her first safari at the age of 12. Former travel editor for Town & Country , in 2007 she founded specialist travel company Indagare, which curates transforming travel experiences around the world.

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Safari Style: Exceptional African Camps and Lodges Hardcover – 21 Sept. 2021

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• Language English
• Publisher VENDOME PR
• Publication date 21 Sept. 2021
• Dimensions 24.38 x 3.94 x 31.37 cm
• ISBN-10 0865653860
• ISBN-13 978-0865653863
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• Publisher ‏ : ‎ VENDOME PR; 1st edition (21 Sept. 2021)
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 352 pages
• ISBN-10 ‏ : ‎ 0865653860
• ISBN-13 ‏ : ‎ 978-0865653863
• Dimensions ‏ : ‎ 24.38 x 3.94 x 31.37 cm
• 204 in Safari Travel
• 1,760 in Decorating
• 1,817 in Interior Design & Decoration (Books)

About the author

Guido taroni.

Guido Taroni is a leading photographer specializing in fashion and interiors. Inspired by his uncle, renowned fashion photographer Giovanni Gastel, Taroni forged a characteristic style that has seen his work regularly exhibited as well as featured in iconic design publications.

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Melissa Biggs Bradley

In 2007, Melissa Biggs Bradley launched Indagare with a powerful vision of transformative travel: “It’s not just where you go, but also how the journey shapes you.” At Indagare we believe that today’s most impactful travel is built around personal experiences.

Melissa's Bio

Melissa learned the power of travel at an early age. She spent a month in Australia when she was ten, went on her first safari in Africa at the age of twelve and lived in France with a French family for a year of high school. For twelve years, she served as the travel editor at Town & Country and launched Town & Country Travel magazine, which, under her editorship, was nominated for a National Magazine Award for General Excellence by the American Society of Magazine Editors (ASME).

She founded Indagare in 2007 because she believed that creating a platform for exchange between like-minded, passionate travelers would allow for more transformative journeys and meaningful global connections. By bringing together curated content, an engaged community and the ability to book travel with experts, Indagare has established a new way to plan and book memorable experiences.

Since Indagare’s founding, Melissa has been recognized as a pioneering entrepreneur in the luxury travel space, and Indagare has been named to Inc.’s Fastest Growing Companies in the US and to Crain’s 50 fastest growing companies in New York. She received her BA from Yale College and her master’s degree from Columbia University. H er first book Safari Style: Exceptional African Camps and Lodges was published by Vendome Press in September 2021. 

NBC Visionaries: Melissa Biggs Bradley

See Melissa’s profile on NBC as part of its Visionaries series, highlighting CEOs, entrepreneurs and innovators who are reshaping their industries, as well as adapting their strategies to meet the moment:

Recent Articles

Melissa’s Sicily Cheat Sheet

Refer to our Sicily Destination Report for a full list of where to stay, eat and shop and what to do on the island. Below are tips from my most recent visit on places that one shouldn’t miss.

Melissa's Sicily Highlights

In April, 2023, I hosted a very special journey to southeastern Sicily and Palermo. We explored UNESCO World Heritage sites like the Val di Noto, Ragusa and Siracusa, but we also met with some of the residents who are working...

Melissa's Tangier Cheat Sheet

Indagare founder Melissa Biggs Bradley just returned from Tangier on a special Indagare x Architectural Digest Insider Journey, returning with new tips on where to stay, eat and explore. The city will attract even more attention this year as the...

Exploring My Own Backyard, NYC

Indagare founder Melissa Biggs Bradley spends hundreds of days each year on the road. But during a recent break from her travels, she took the opportunity to explore closer to home. Here are her favorite finds in New York now.

After The Roaring Return of Travel, What’s Next?

Following a year of unprecedented demand—and passion—for travel, Indagare founder Melissa Biggs Bradley assesses the opportunities and challenges ahead.

Melissa Biggs Bradley's Secret Salons in Paris

As many of the shops in the St. Germain and St. Honoré areas can be found in the U.S., I love visiting by-appointment-only salons in Paris where clothes and accessories are small-batch or custom-made. Here are nine of my favorites–new...

Melissa's Recent Travels

In a given year, Melissa spends upwards of 100 days on the road around the world, reviewing dozens of hotels and leading multiple Indagare Insider Journeys. Most recently, she has visited:

Loire Valley

Amalfi Coast

Get the latest stories, recommendations, and travel news through Indagare.

As a lifelong traveler, entrepreneur and female executive, Melissa is frequently sought out for quotes and commentary by the travel, lifestyle and business media. She is also a regular contributor to such publications as  Town & Country  and  Elle Decor. Recent press include:

Forbes Sustainability 2024 Apr/2024

Forbes asks Indagare CEO and founder Melissa Biggs Bradley about luxury travel’s role in sustainability and creating a positive impact. Read the story.

Vogue Memorial Day 2024 Apr/2024

Vogue asks Indagare founder Melissa Biggs Bradley for her tips on where to travel this Memorial Day. Read the article.

Pacaso Travel Trends 2024 Mar/2024

Pacaso looks at the trends in luxury travel in this 30-minute conversation with Indagare founder Melissa Biggs Bradley

TravelAge West Where to Go No Crowds Mar/2024

TravelAge West’s Kelly Rosenfeld asks Indagare founder Melissa Biggs Bradley for her picks for great destinations to visit in 2024 that have fewer crowds. Read the full story here.

Telegraph Luxury Feb 2024 Feb/2024

Amy Tara Koch asks Indagare founder Melissa Biggs Bradley to help discern the true meaning of luxury. Read the story.

Vogue Solo Travel Feb/2024

Vogue’s Nicole Kliest features Indagare intel in her guide to exploring as a solo traveler. Read the article.

Frommers: Meet Meet Four Leading Travel Advisors Who Used to Be Travel Journalists Jan/2024

Frommer’s highlights Indagare founder Melissa Biggs Bradley and her career pivot from Town & Country editor to travel advisor. 

Good Morning America: Menopause Retreats Dec/2023

Good Morning America highlights Indagare as it explores the rising trend of menopause retreats. See the full video.

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• Sarah Zimmerman
• Apr 9, 2022
• 12 min read

The entrepreneur behind Indagare: Melissa Biggs-Bradley

If you don't know it already, Indagare is a members-only, boutique travel-planning company, offering curated content, customized trip-planning, and group trips around passion points. Founded by former journalist, Melissa Biggs-Bradley, Indagare was one of the first "disruptors" to combine trusted travel advice and booking in the online luxury space.

Since creating the company in 2007, Melissa has been recognized as a pioneering entrepreneur in luxury travel, and Indagare has been named to Inc.’s " Fastest Growing Companies" in the US and to Crain’s 50 fastest growing companies in New York. Her first book Safari Style: Exceptional African Camps and Lodges was published by Vendome Press in September 2021. We caught up with Melissa to learn more about her personal career journey and her professional mission to inspire and empower people to change their lives through travel.

Tell us about your first job, how did you get started?

I consider myself an accidental entrepreneur. At heart I’m a journalist – I was the features editor at Town & Country and then launched their wedding and travel editions. I was there for 12 years. During that time I became fascinated by the internet’s ability to create a dialogue with our audience instead of one-way communication. I found myself thinking about how much better our travel experiences could be if we could crowd-source our discoveries. So really, I wanted to open up a forum of exchange.

And that was the genesis for Indagare?

I always knew that passionate travelers were going to be my audience, so I started with the idea of an online magazine that would give us the space to have more of a conversation. I also knew that I wanted it to be a subscription model because we wanted people to be invested in the community and content. In other travel forums, you never knew whether the information was rigged because it was always anonymous. I knew I didn’t want anything anonymous.

So how did Indagare change from an online magazine to a subscription travel service?

Within months of launching, we got feedback from members who told us the information was great, but could we help them plan their trip? Just as I had found in the magazine, people were still bumping up against the information not being enough.

But weren’t there a lot of travel agents at that time? Why go into that market?

We realized people wanted a one-stop solution that gave them community and content, and a knowledgeable travel advisor who really knew them, a person who understood all the options they were looking for and could actually book the trip for them. That didn’t exist at that time.

How did the group trips come about?

About 11 years ago, someone asked whether we would ever start taking clients with us on the scouting trips. And that’s how we started doing small group trips, mostly to places like India, Turkey, Myanmar, or Cuba. From there we started specializing. We now have partnerships. We do fashion trips for Vogue , for example, and food and wine and style and design trips for The Wall Street Journal magazine. We also lead design-focused trips in partnership with the Institute for Classical Art and Architecture (ICAA). It’s really about bringing the pages of the magazines and institutions, in the case of the ICAA, to life.

Can you give me an example of what someone on the fashion trip would get to do or see?

On the Vogue trip, we will take fashion lovers to Paris where they’ll get to go behind the scenes to visit the archives at Dior and Lanvin, visit the workrooms of famed couturiers like Schiaparelli and meet working designers and artisans. And we’ll do the same thing in Milan in the fall. To meet the actual people making these incredible creations is super exciting, but also to understand the history of fashion. One Vogue editor told me that the trip is like an interactive crash course in the history of fashion.

What are the core aspects of your business?

Trustworthy content is core to our community, and we now have this virtuous cycle of content that feeds commerce and community. Our stories inspire commerce, in terms of people booking individual and now group trips. And then, of course, there is the community that interacts and shares their discoveries and this is all published online. It’s this crowd-sourced knowledge that really helps people.

What’s one of the surprising things you have learned?

One of the great discoveries for me is how alive Indagare’s community is. Tons of people meet and become friends. I’ve done dozens of these trips now, and I was once the last person who would have traveled in a group, but what I’ve found is that the type of person who comes on these trips is very curious, very optimistic, and they tend to believe in the good of other people. They’re confident and like to put themselves out there. A big part of the magic of these trips is our community and meeting other passionate travelers.

What type of people go on an Indagare trip?

It’s really hard to describe a typical client. We have people ranging in age from their 20’s to their 80’s. We have business titans and government figures and multi-generational families. But what they all share is serious curiosity and passion. A lot of them meet, develop close friendships, and travel together again.

I’ve met some of the most impactful people of my entire life on these trips, some have become my very best friends.

What have been the biggest struggles?

Obviously, the biggest struggle was COVID. We had a fantastic 2019 and 2020 was going to be our biggest year ever. I was actually in Paris on a Vogue trip when President Trump closed the borders. We had a staff of 85, and we were renting two floors in midtown Manhattan. And what I had to do was lay people off very quickly. And when travel didn’t rebound, we had to do a second round of layoffs. These were really hardworking wonderful people who had done nothing wrong. We had virtually no revenue coming in. It was incredibly difficult.

How long did it take to rebound?

We were very lucky because I’ve run the business in a very conservative way, always saving for a rainy day. A lot of other travel agencies were not as lucky. But truly, we were in the red for over a year. Even taking down all of our expenses and getting out of our rent, we still had to lay off 2/3 of our workforce. And then there was the challenge of sustaining the morale of our staff and relevance with our customers.

What we did immediately: we said, “If we can’t empower our customers to travel, then we can inspire them.” As soon as we went into lockdown we started our Global Classrooms series, connecting with partners all over the world via Zoom. This was my attempt to answer my own question to myself: how, as someone enriched by meeting people all over the world, was I going to survive lockdown in my house?

So that program helped sustain us until people started coming back and traveling. And we continue to do that program for individuals and corporations.

How long did it take to get that up and running?

We were lucky in that we were able to do it really quickly. Our programming was up by the first of April.

I imagine the series is also a lifesaver for people who aren’t able to travel––the elderly, for example?

In our Club Series, experts do virtual tours on everything from art and art history to French gardens, and cooking and cocktail classes. And we found that some of our clients attended virtually every program. What was really gratifying was getting emails from them saying “you have changed my life,”, especially from older people who love global exchange and couldn’t travel anymore.

Seems like that pivot benefited the company in the long run.

Yes. We bounded back quickly and were able to hire back a lot of the people we had to lay off. We are back to over 70 employees and our business came out of it very strong. But the thing is, we didn’t know that was going to be the case. Living with uncertainty was a challenge. I had not faced that before personally and professionally. I had to get accustomed to the notion that you really can’t plan and really aren’t in control. Survival depends on adaptability.

Living with uncertainty was a challenge. I had not faced that before personally and professionally. I had to get accustomed to the notion that you really can’t plan and really aren’t in control. Survival depends on adaptability.

I read that you meditate? Did that help you with stress during the pandemic?

I have been meditating for the past 12 years and it’s been incredibly helpful. The science is clear. When your blood flow is concentrated in the reptilian part of your brain, you are more reactive. It’s where panic and anxiety live. By practicing meditation, you can truly change the structure of your brain to move blood flow to your pre-frontal cortex and shift your responses away from that fight-or-flight response. I’m a huge advocate of meditation.

What are some of the most important lessons you’ve learned?

A lot of what we do right we learned through trial and error. The most critical thing I’ve learned is to hire people who share our values. Early on, I made the mistake of thinking you had to hire the best and the brightest. But that was wrong. What you want is to hire people who share core values: optimism, compassion, resilience, and flexibility. You want to hire those people who have a genuine care for mankind. Somebody who is not genuinely compassionate or collaborative can be toxic in your environment.

We are reading and hearing more about abuse in the workplace. How would you handle that?

Obviously, amazing service is the key to our business and to any hospitality business. And that starts with employees who feel valued and empowered. When I founded Indagare, I believed that the customer was always right. But Danny Meyer––a hero of mine––said any customer who is abusive to my staff is not a customer of mine anymore. We didn’t always apply that rule, because I didn’t always understand that. But today we know that our employees, every single one of them, is our brand and its soul. We lead with our employees, and they make us shine every day.

What is your hiring process like?

We hire for personality and a growth mindset. Some roles require particular skills, of course, but if you are not kind, compassionate, resilient, and a team player, then none of that matters.

We actually have done cultural assessments of our existing staff and we have all our potential employees take similar tests. We have a very careful vetting process. At our monthly brown bag lunch last month, every single new employee said “well, on my eighth interview here…”. They all say they’ve never had such a rigorous interview process, but it is one of the ways that we protect our team and ensure we have great people.

If you hire people who believe in the mission and are givers and carers, and who believe that travel makes a difference in people’s lives, everything starts from there.

What do you do to keep employee morale high?

We ask about their career goals – where do you see yourself, and here’s what you have to do to get there. We invest a lot in their personal and professional development. We have programs for every single level – basically, curriculums to train them to reach the next level in their trajectory.

We really believe we have to be partners in people’s long-term development and if you do that, they know this is a long-term relationship. Of course, you also have to offer support when times are tough and have full transparency around company missions and goals.

In the moment of the "Great Resignation," we’ve had amazing retention and attracted a lot of fantastic people who have decided to leave jobs that weren’t personally fulfilling.

What does your work process look like now? Did you return to the office?

In the middle of COVID, many of our team had left New York. We all went remote on March 16 of 2020 and when we were considering how to proceed, we polled our team and asked how many would like to go back to the office full time. It turns out 25% wanted to go back to the office, 50% wanted to be hybrid, and 25% wanted to be remote forever.

So now no one is required to go into the office, but because some people do want an office environment, we have WeWork options all over the world. We found that employees feel really valued when you bring them into the conversation and ask what they want.

What do you predict in terms of online travel purchasing moving forward?

It’s interesting because what COVID actually taught businesses and consumers is that there are real limitations to online travel transactions. In the heat of the moment, when cancellations and refunds and credits had to be negotiated, the online travel agencies offered nothing, not even a human being at the end of a phone line.

Similarly, when you had to start navigating PCR tests, vaccination status, and forms that differed country by country, we found that people didn’t want to book online. They wanted someone who would hold their hand and be their advocate.

In the heat of the moment, when cancellations and refunds and credits had to be negotiated, the online travel agencies offered nothing, not even a human being at the end of a phone line.

We have experienced a huge boom in membership, so COVID actually demonstrated what we had been telling people for years – having a partner who is an expert in travel involved in your arrangements saves you a huge amount of time and ensures a better experience.

The average traveler in America spent 30 hours researching a trip (pre-COVID). Post-COVID, I guarantee it is 50% more than that. And people don’t have 45 hours to devote to planning a trip. Not only is the research more difficult now but insurance, entry requirements, and hotel protocols are all in flux. To have one person who can tell you what it’s like to be in Italy at this moment, and if something goes wrong will help you figure it out, is very valuable. COVID was the best marketing demonstration for the need for a real person and a travel expert.

That being said, convenience is really important. People still want to receive information online and book things online, and so we are adding a lot of functionality to enable people to do that.

There are more and more companies coming out now with a human behind the tech. They have realized that they’ve lost so much credibility in a tech-only solution. No one thinks that works in a post-COVID world.

How do you work with hotels and how can hoteliers work better with Indagare?

Our best hotel partners are those that we have built relationships with. They get to know us and our members and what matters to them and we do the same. We understand what makes their property special, who it's right for, and how to set guests up for the best possible experience at the hotel. When we partner on producing amazing experiences by sharing information and feedback, we all win. So we really focus on open communication and building long-term understanding.

How do you come up with the Top Ten lists?

We run a variety of lists. Some are purely based on which hotels we book the most member nights at and we clarify that they are Most Booked Hotels Lists; Others are not based only on popularity but on overall ratings and reviews from our staff and our members. We think it is important to do both because some properties are in popular locations and are crowd-pleasers but others are spectacular, lesser-known properties that deserve recognition and are worth making a special trip.

What trends are you seeing in the industry?

Sustainability is huge. Many years ago, I was on an eco-luxury panel and someone else on the panel said high-end travelers don’t care about sustainability. I told her I thought she was completely wrong. If you think of Maslow’s hierarchy of needs, the higher up you are on that pyramid, or the more your basic needs have been met, the more you have the ability to care about being a steward.

The biggest silver lining to Covid is that it made the whole world realize we have to be more considered in our approach to travel. And it’s not just in terms of being aware of our carbon footprint. It’s being really aware that it’s a mutually beneficial relationship. If people don’t come to New York and go to those restaurants, we won’t have those restaurants. If we don’t support the conservationists in Africa by going on safaris, we will lose those species. It’s knowing that if I don’t invest in that opportunity, there will be no lions for my grandchildren to see. If you go to Africa, you will see the impact of the shrinkage of tourism, and it’s heart-rending and dire.

We as a company are being much more vocal about sustainability with our members. We have an Impact Commitment donating a percentage of profits to conservation and community empowerment, and we have a goal of becoming 100% carbon neutral by 2024; already we are offsetting more than 10% of the carbon emissions of our entire membership. That’s a commitment we made because we believe we have to be stewards of the places we are visiting. Numerous recent hires said that our sustainability commitment was one of the reasons they came to work for us. It’s not just the right thing to do but also a smart business decision.

Why did you write your book Safari Style ?

I wanted to celebrate the positive power of tourism and there was no better example I’d found than what has happened in eastern and southern Africa in the last 20 years.

The book showcases a group of visionary hoteliers who have been able to make sure that every single visitor has a positive impact on the environment, the surrounding communities, and conservation.

Through smart design and the right initiatives, they have harnessed safari dollars to have an incredible impact on conservation and community empowerment. Together they are demonstrating that every time someone travels they can have a meaningful impact for the better. This was inconceivable 20 years ago. It is the good news in tourism that I hope others will be inspired by.

In an alternate life, what would you be doing?

I would definitely be living part of the time in France. I would probably be writing more. During COVID I started Indagare’s Global Conversations podcast, and I met such amazing people. Their lives are really instructive in terms of the chances that they took and the twists and turns that led them to where they are. I think it could be really interesting to highlight some of these lives in a book. Getting more stories of amazing resilience, fortitude, and optimism out in the world––we could all use more of that.

Amen! Thank you, Melissa.

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