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Tailoring extraordinary travel experiences for passionate communities since 1975.

Whether you’re an influencer, or a member of their passionate community, put your trust in us and discover why so many have traveled with us time and time again.

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Company History

Cruise Planners® was founded in 1994 by CEO Michelle Fee along with travel industry veterans, Lynn Korn and Marvin Davis, who have since retired. Since then, the company, based in Coral Springs, Fla., has spread Cruisitude® around the world. A major reason for our success is that we're founded by travel professionals. When Michelle started Cruise Planners®, she was a travel agent and a young mother who had a passion for travel and a drive for success.

The founding partners knew what it took to run a successful travel agency and wanted to impart their knowledge. That seed blossomed  into what Cruise Planners is today: the nation’s largest home-based travel agent franchise network with more than 2,500+ franchise owners who are experienced professionals who love to travel and are excited to share that love with the world.

Creators of Cruisitude ® 

Cruisitude® [krooz-i-tude, -tyood] 

Manner, disposition, feeling, position, with regard to travel: cruise, land and tour vacations; the quality of life; tendency, orientation or state, especially of the mind: a positive Cruisitude; group Cruisitudes; great Cruisitude

We came up with the idea of Cruisitude® early on in our evolution. To us, it represents providing our customers with unforgettable, stress-free and affordable vacations that exceed their every expectation. For our franchise owners, it means being their own boss and having a rewarding and fulfilling business that is built on enriching peoples’ lives and making their dreams a reality.    

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Princess Cruise Line

Location & Hours

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24305 Town Center Dr

Santa Clarita, CA 91355

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Overall rating

Before the end of the year, I thought I should do a review of my food experience on Princess Cruise line in July. My husband and I booked a short trip to Mexico and San Francisco from LA on Princess Emerald boat. We have not been on Princess Cruise line since before the pandemic. In this trip, we noticed some major differences in our cruise experience from before the pandemic. The service, food, quality and attention to details have all diminished in quality. Let's talk about food first . Princess is not the cheapest cruise line, but not the most expensive cruise line out of Los Angeles. With that said, we expect average to above average food at non-paid restaurants. From our dining room experience, the food was horrible at the sit down restaurants. We had to return our food multiple times. The food was overcooked, salty, and in some cases just un edible. We also experience poor service on our first day in the dining room. We waited so long for food that we gave up after the waiter gave the next table, our food, and then back to us. Gross! Also, due to slow service we never got all of our items ordered. In the buffet area, you limited to just water, tea and coffee without paying. You now have to order lemonade. When we got water, it was highly salinated, so much that I had to spit it out. I tried another fountain, and the water was disappointment as well. I reported this to staff and nothing was done for a while. Later I notice a sign on the water machine. The sign stayed up the whole cruise! Why was nobody testing the water. In my opinion, the water was toxic and princess should've been providing bottled water to customers for free. Princess just started a new system to deliver food so we decide to test it out. Late at night we ordered cake and it took so long to deliver that we fell asleep to only be woken by the door hours later after ordered. As for pizza and ice cream stand by the pool? The pizza was pretty good: a bit salty. The ice cream has gone down hill too! The ice cream lacked flavor. The only good food experience was at the Italian paid restaurant. Finally we had great food and service. If I was to based my decision on food alone, I would never take a Princess Cruise again!

Boat docked in San Fran

Emerald boat

I will never trust Princess again. Platinum cruiser here- booked on the Sun Princess for 2/18. BEGGED for updates on status- continually- after the 2/8 was cancelled. Ended up cancelling for a medical emergency FOUR days before Princess cancelled the cruise 5 days before sailing. I would have held off to get the refund had I known there was a chance of cancelling- the cancelled folk all have their money. Now I have a serious health issue to deal with AND I'm in AON insurance hell. Thanks a bunch Princess. I will never sail with you again. I am so unhappy with this experience- as well as losing money and time and being frustrated as hell. They don't give a crap about their customers- book with them at your own risk.

I would say I'm a seasoned cruiser and I've been on a ton with Royal Caribbean, Norwegian Cruise Line and Carnival cruises these last couple years. This was my first Princess Cruise (11 night Barcelona to Rome on the Enchanted Princess) and it was wonderful!! As good as the best ship I've been on (RCCL Ovation of the Seas) but the food was considerably better than RCCL. Like mindblowing - we would have lunches at the buffet where there were seafood days with unlimited crab legs, lobster claws, large shrimps. Amazing desserts every day too. Our balcony room was nice and modern (tho I didn't like the light on the way to the bathroom being on motion sensor - nothing like being blinded by light in the middle of the night. Also I found the entertainment lacking compared to RCCL. The shows were meh and casino was small. Also I find that most of the people on the ship were senior citizens. Might be a seasonal thing but I didn't find this on other cruise lines. The WiFi was much more user friendly than other cruise lines by far - superior easy to switch between devices. Also embarkation and debarkation were soooo smooth. And LOVE the Medallion - the door unlocking before I even reach for the handle has spoiled me.

Lobster night!

View from the balcony on Deck 10

Just got off Diamond Princess on a 9 day Japan cruise (Apr 2 - Apr 11, 2022). I was lucky enough to bump into Constantin in the dining room again. He is now in charge of the entire dining room at Pacific Moon. Well deserved. Same excellent service. I am glad Princess Cruise recognizes his value and promoted him. While the services in Pacific Moon is exemplary, it is light years ahead of other dining rooms. I would have to say room attendant did a stellar job maintaining our room as well. These two aspects are both 5 star rating worthy. Due to weather, the captain diverted one of the port of calls from Je Ju-do S. Korea to Busan S Korea. That was also a bonus because Busan is S Korea's second largest city versus a tiny island between the Korea peninsula and Japan. My beef with this trip was the food. Food quality definitely took a huge hit compared to the Halifax trip last year. I can appreciate the challenges of feeding thousands onboard and food is a production line. But I have also seen what is possible from multiple other trips. I can only say that the food preparation team brought down the ratings of the entire trip. All the mousse are like lard across the entire trip and was to be avoided at all cost. So dessert is really limited to ice cream or sorbet and fresh fruits. The Pad Thai is also a joke. Hence, despite the stellar service I cannot give them a 5 star rating. The other beef I have is their Medallion App. It is junk and they are limping along with a half broken system, pissing off guests along the way. Finally, Diamond Princess is an aged ship well past its prime. I can see crew members frantically suck up leaks and backed up plumbing here and there using shop vacs and carpet dryers. I can blame the careless guests for the ones outside guest rooms but the ones where they open up conduit closets to suck up water is a bit more concerning. Flooring at various parts of international dining room is so rotten that every time someone walks by, the floor sinks an inch or so and bounces back after. There is an indoor pool in addition to an outdoor pool mid ship. A large piece of paint peeled off and some guest left it on the side. That prompted the pool to be closed in the middle of the voyage and the entire pool resurfaced. I must say the crew did a great job refinishing the indoor pool. The captain also called off all shore leaves for the entire ship company at the Busan port of call. I can only imagine what problems they were fighting behind the scene to keep the ship sailing. Time for a major overhaul or retirement for Diamond Princess! I would highly recommend all who consider the Diamond Princess to hold off until after a major overhaul.

Princess Cruise Line's sorry version of "Pad Thai"

Wow! I am so surprised by the lack luster ratings! I just got off the Enchanted Princess on a cruise from NYC to Halifax and back. (Oct 22-29, 2022). I have been on a few cruises with Princess and Celebrity. I must say, this was the best service I experienced so far. We went to formal dining in Amalfi dining room every evening. The manager, Costantin, treated us with a surprise dish to try each night! The two waiters, Iketut and Natalia, provided really great service as well. I just can't recall a better experience on a cruise than this trip. Room service was also top notch. The shower curtain started to smell a bit towards the end of the trip. I mentioned it to my room attendant, Milton, and went to visit another guest. I was away for no more than five minutes and then returned to my room. The shower curtain had already been changed! Simply outstanding service!

In short, Princess Cruises messed everything up; their computer had a system error which cancelled our trip, they said they restored everything. They forgot to do the air tickets. So we arrive at the airport and we are told your friends have tickets but Princess canceled your air tickets. We had to leave our friends and we returned home. We go home, my wife crying the whole way home and then the nightmare continued... Three long calls and waits and many "Were so sorry CRM manual apologies they book on a flight the next day to Juneau. I had to book a room because the flight would arrive a day before the ship docking. Non- refundable. Our friends send me a letter given to all the ship passengers, "Due to possible bad weather we will not land in Juneau." I was transferred multiple times till I was talking to someone state side. It took them 5 hours to confirm that yes indeed the ship wasn't going to Juneau. It was at 4:58pm when they called to say yes the ship would not be at Juneau. So graciously they offered to fly us to the last stop of the trip. They made it sound like it was my choice not to take up the offer. Monday I called the insurance company and was told what happened would not be covered. I was told to go back to Princess and fight it out with them. I did and three hours later I was told in 4 to 6 weeks I might get a resolution. The day after that I received a pittance of 761 dollars on my credit card. That 761 dollars did not cover the airfare nor the fees, taxes, deposits, shore to ship costs I had paid for. Ok, here's the thing. They couldn't care less. The underpaid people in the Philippines are limited in what they can do, there are few if any workers in the US. The company makes every trip stop at a foreign port to bypass US laws. DO NOT TAKE A PRINCESS CRUISE

Recently cruised on the Emerald Princess in June 2023. Upon arrival home, found an error on a custom photo template. Tried to contact princess, first attempt by phone- waiting 90 min with no success. 2nd attempt by phone, waited 60 min and talked to service rep and was given an email address for their photo support. Have sent 4 emails asking for resolution, with no return response. Very Frustrated

The customer service has been the worst. We (7 passengers) booked the Alaska Cruise before pandemic. Princess kept extending the credit without communicating. Calling to see what options we have and didn't want to talk to me without my "agent". My agent has not been too much help either... I also contacted the customer service manager and nothing back of course. Worst customer service and experience ever.

They outsources their calls when we have a perfectly function call center here in the USA. The customer service is so poor now because they made my reservation worse. I won't be booking a cruise with them until I can actually understand the people on the phone. I'll increase the stars once they bring these jobs home.

Princess cruise just cancelled my sister cruise from Long Beach ca to Vancouver 3 days before sailing and said it was a "computer glitch"! She's devastated! They tried to get her another room but couldn't get her flight back to Los Angeles from Vancouver so they did not rebook the cruise. Unbelievable to say the least. There flights but princess say there now to expensive and won't pay. I spent EIGHT hours on the phone yesterday to hear 100x we are sorry but there's nothing we can do. They should comp her a year of crushing how can you do this to anyone? If somebody has a suggestion for possibly suing Princess please share some insight there has to be some kind of compensation for all this mess.

The Princess Ocean Medallion app is horrible! Booked cruises don't appear, cancelled cruises remain on the profile, can't get checked in because you can't link current cruises. All sorts of problems, glitches and hiccups. When the App Developer replies by asking you to send them an e-mail you get a lame reply that they will look into it, but it never gets fixed. To the developers of the Princess Ocean Medallion app, terminate everyone in your IT Department because the people are obviously incompetent and incapable of developing an app that functions properly. To the Executives at Princess... Hire the people who developed the app for Celebrity, Holland America or Norwegian Cruise Line, you'll get a better product, save a lot of money, and most likely increase your business. To the people reading this review, I invite you to look at the reviews of the Princess Ocean Medallion app. A vast majority of the reviews are extremely poor. Until you get your act together Princess, you have no business sailing. I hope your ships float better than your app works.

Princess Ship

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