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Big Bucks! Dallas Tourism's Economic Impact Exceeds $7 Billion

Venues like the American Airlines Center helped the city move one step closer to bringing its tourism revenue to pre-pandemic levels, according to a study from Visit Dallas.

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how many tourists visit dallas each year

Tourism Economic Impact in Dallas Soars to $7 Billion

Visit Dallas has released its annual economic impact study for the City of Dallas in 2021. The study by Tourism Economics states that “22.5 million visitors spent $4.4 billion across Dallas in 2021, generating a total economic impact of $7.2 billion for the city and its residents. This impact sustained more than 43,000 jobs and generated $421 million in state and local tax revenue.” Read more .

The study further says that visitor volume and spending are expected to recover to pre-pandemic levels this year: Forecasted total economic impact for 2023 to exceed $10 billion!

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business Economy

Dallas visitors spent $4.4 billion as tourism steadily recovers

The gauge of the hospitality industry’s bounce back comes as voters decide whether to raise hotel taxes to pay for a new convention center..

A proposition on Tuesday's ballot would raise Dallas' hotel occupancy taxes to pay for a new...

By Paul O'Donnell

12:18 PM on Nov 7, 2022 CST — Updated at 5:50 PM on Nov 7, 2022 CST

The pandemic’s lingering effects on Dallas’ tourism business are expected to dissipate by next year.

Visit Dallas, the city’s tourism bureau, said visitor spending in 2021 rose to $4.4 billion, with 22.5 million people traveling to Dallas for conventions, conferences and business meetings. Spending on everything from hotel stays and dining to air travel and shopping was up 41% from the previous year, recovering to 77% of 2019 levels.

That’s projected to rise to 99% of pre-pandemic times by the end of this year. Visitor spending was $5.69 billion in 2019. It’s projected to reach $5.63 billion this year and $6.26 billion next year.

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The annual study, released Monday, comes as Dallas voters cast ballots on a proposition that would raise the hotel tax to pay for a new convention center and improvements to Fair Park venues. The Tuesday ballot measure would raise occupancy taxes collected from customers who rent rooms from hotels, motels and short-term rentals in the city from 13% to 15%.

Backers of a new convention center contend it would enable to city to compete for even larger events.

“The tourism industry is the 10th-largest industry in Dallas and a critical economic engine for the city, generating tax revenue and jobs that residents rely on,” said Visit Dallas CEO Craig Davis in a prepared statement. “Dallas is recovering faster than expected, bringing necessary revenue back to the city.”

Visit Dallas attributed 2021′s recovery to pent-up demand from leisure travelers and the return of large-scale annual events like the State Fair of Texas and the Red River Showdown. This year, events such as WWE’s Wrestlemania and Mary Kay’s annual sales seminar drove additional spending.

In 2023, Dallas will host big events like the National Auto Dealers Association convention in January and the NCAA Women’s Final Four basketball tournament and Vex Robotics world championships in the spring. In 2026, Dallas will be a host city for FIFA World Cup events.

Tourism also has spillover economic benefits for Dallas, through added jobs and state and local tax revenue. In 2021, the Visit Dallas study estimated tourism led to an overall $7.2 billion boost to the local economy. That total is projected to exceed $10 billion by 2023.

“Even with mounting economic challenges, prospects for the Dallas travel industry remain strong,” said Adam Sacks, president of Tourism Economics, which conducted the study for Visit Dallas. “While a recession will temper growth, we expect the forward momentum of travel to continue well into 2023.”

In 2021, visitors rose by 3.6 million, with 57% staying in Dallas for overnight trips. That’s crucial for the city’s hotels and restaurants — two of the hardest hit economic sectors when the COVID-19 pandemic temporarily shut down businesses.

Employment in the Dallas area’s leisure and hospitality industry didn’t return to pre-pandemic levels until this April. Total employment recovered much more quickly, reaching February 2020 levels in June 2021.

Related: Property owners hope new convention center will boost downtown Dallas’ sleepy south side

Tourism supported 43,315 jobs in 2021, according to the study. That’s projected to rise to over 62,000 jobs next year.

In September, the leisure and hospitality industry was the biggest contributor to Texas’ job growth , adding 25,700 jobs, up nearly 12% from the same month last year.

“Recovery in tourism and hospitality jobs is vital to the health of the Dallas community,” said Traci Mayer, executive director of the Hotel Association of North Texas. “From large businesses to mom-and-pop shops in every neighborhood of Dallas, visitor spending is essential to the livelihoods of families in our community.”

Hotels in Dallas recorded a strong spring and early summer, according to Source Strategies, a San Antonio-based research firm that tracks hotel performance. Revenue for the three months that ended June 30 totaled $746 million , up considerably from $632 million in the same period in 2019.

Paul O'Donnell

Paul O'Donnell , Business Editor . Paul directs the work of an award-winning staff covering business news in the nation's fourth largest metro region. He's been The News' business editor since 2015. Before that, he was editor-in-chief at the Dallas Business Journal and business editor at the Cleveland Plain Dealer.

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Tourism Dollars Return to Dallas

tourism

By Jesse Oberoi - Freelance Writer

Nov 26, 2022

Last year, over 22 million visitors to Dallas spent $4.4 billion on hotels, dining, and shopping, according to the city’s tourism board, Visit Dallas .

While visitor spending was up 41% from 2020, it was still roughly three-quarters of the amount they shelled out in 2019, before the pandemic suffocated travel.

Visit Dallas expects tourism spending to reach $5.63 billion this year, nearly recovering from the $5.69 billion witnessed in 2019. In 2023, tourism dollars are anticipated to climb over 11% annually, hitting $6.26 billion by the end of the year.

News of the recovering sector broke amid elections in the country, with 7 out of 10 Dallas voters casting ballots supporting Proposition A . As a result of its passing, hotel guests in the city will see the tax rate on room rentals rise from 13% to 15%.

The increased revenue generated by the tax hike has been earmarked for a new downtown convention center, among other economic developments.

Dallas City councilmember Gay Donnell Willis said it was his “favorite kind of money.”

“It’s other people’s money,” he said. “This is a tourist tax. It’s a 2% hotel occupancy tax increase that will help us fund these amazing improvements to our community.”

Supporters of the new convention center will be pleased with the vote result. The new venue is expected to increase the city’s attractiveness for major events.

Visit Dallas estimated over 43,000 jobs are supported by tourism, generating $421 million in tax revenue for local and state governments.

“The tourism industry is the 10th-largest industry in Dallas and a critical economic engine for the city, generating tax revenue and jobs that residents rely on,” said Visit Dallas CEO Craig Davis.

Tourism was heavily affected by the pandemic. Visit Dallas said people have been eager to travel again, especially to large annual events like the State Fair of Texas.

“I’m thrilled that the report shows Dallas is recovering faster than expected, bringing necessary revenue back to the city,” said Davis.

While tourists spent $4.4 billion last year, the total economic impact was much higher, at $7.2 billion.

“We are pleased that visitors are returning at near-pre-pandemic levels and that our hospitality industry — which brings in billions of dollars in economic impact and creates thousands of jobs in our city — is recovering faster than anticipated,” said Mayor Eric Johnson.

Last year, Dallas welcomed 3.6 million more visitors than in 2020. Most stayed in the city for overnight trips (57%), spending money on food and accommodation. Predictably, hotel and restaurant owners have welcomed the recovery, for they suffered substantially under pandemic shutdowns.

While overall employment recovered by June 2021, employment in the leisure and hospitality sector didn’t regain lost jobs until April 2022.

Now, the industry is rallying. In September, leisure and hospitality added more jobs to the Texas economy than any other sector. Over 25,000 positions were added, up almost 12% from one year prior.

Next year, tourism is expected to produce an economic impact in excess of $10 billion, supporting more than 62,000 jobs. In total, local and state governments can expect to generate $674 million from the activity.

While a recession could derail the predictions, Adam Sacks, president of Tourism Economics, is confident “the forward momentum of travel” will “continue well into 2023.”

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Tourism Teacher

Tourism in Dallas

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Tourism in Dallas is big business! But why is this such an important industry and how is it best managed? Read on to find out…

Geography of Dallas

The tourism industry in dallas, statistics about tourism in dallas, popular tourist attractions in dallas, popular types of tourism in dallas, economic impacts of tourism in dallas, social impacts of tourism in dallas, environmental impacts of tourism in dallas, faqs about tourism in dallas, to conclude: tourism in dallas.

Dallas, a pulsating metropolis in the heart of Texas, seamlessly blends its historical roots with modern dynamism. Known for its pivotal role in the energy industry, iconic sports teams, and rich arts scene, Dallas stands as a beacon of Southern culture and progress. This article delves into the various facets of tourism that make Dallas a compelling urban destination.

Tourism in Dallas

Dallas is a city located in the state of Texas, in the United States. Here is an overview of the geography of Dallas:

  • Location: Dallas is situated in the northeastern part of Texas, approximately 225 miles (362 kilometers) north of Houston and 185 miles (298 kilometers) east of Austin.
  • Coordinates: The geographical coordinates of Dallas are approximately 32.7767° N latitude and 96.7970° W longitude.
  • Topography: Dallas is located on the rolling prairie of the Texas Blackland Prairies region. The terrain is generally flat, with a few gentle slopes and hills scattered throughout the area.
  • Trinity River: The Trinity River flows through Dallas, providing water resources and recreational opportunities. The river runs from the northwest to the southeast, dividing the city into eastern and western halves.
  • Elevation: Dallas has an average elevation of around 430 feet (131 meters) above sea level, with some areas reaching slightly higher elevations.
  • Climate: Dallas has a humid subtropical climate, characterized by hot summers and mild winters. Summers are generally hot and humid, with temperatures often exceeding 90°F (32°C). Winters are generally mild, with temperatures averaging in the 50s°F (10-15°C).
  • Lakes: Dallas is in close proximity to several lakes, including White Rock Lake, Lake Ray Hubbard, and Lake Lewisville. These lakes provide opportunities for boating, fishing, and other water-related activities.
  • Surrounding Counties: Dallas County is the primary county in which the city of Dallas is located. The city also borders or is in close proximity to several other counties, including Collin County, Denton County, and Tarrant County.
  • Size: The city of Dallas covers an area of approximately 385 square miles (997 square kilometers), making it one of the largest cities in the United States in terms of land area.
  • Metropolitan Area: Dallas is part of the larger Dallas-Fort Worth metroplex, which includes several other cities and towns. The metropolitan area is one of the most populous and economically vibrant regions in the United States.

These are just some of the key aspects of the geography of Dallas. The city offers a blend of urban landscapes, natural beauty, and a variety of outdoor recreational opportunities.

The tourism industry in Dallas is vibrant and diverse, offering visitors a wide range of attractions, activities, and experiences. Here is an introduction to the tourism industry in Dallas:

  • Cultural Attractions: Dallas is home to numerous cultural attractions, including world-class museums, art galleries, and performing arts venues. The Dallas Museum of Art, Nasher Sculpture Center, and Perot Museum of Nature and Science are popular choices for art and science enthusiasts.
  • Historic Sites: Dallas has a rich history, and there are several historic sites that attract tourists. The Sixth Floor Museum at Dealey Plaza is a significant historical site that explores the legacy of President John F. Kennedy. The Dallas Heritage Village and Old Red Museum are also worth visiting to learn about the city’s past.
  • Sports and Entertainment: Dallas is known for its sports teams, including the Dallas Cowboys (NFL), Dallas Mavericks (NBA), and Dallas Stars (NHL). Visitors can catch a game at one of the state-of-the-art sports stadiums or arenas. Additionally, the city hosts various concerts, live music performances, and cultural festivals throughout the year.
  • Shopping and Dining: Dallas offers a vibrant shopping and dining scene, with numerous shopping centers, boutique shops, and upscale restaurants. Popular shopping destinations include NorthPark Center, Galleria Dallas, and the Bishop Arts District. Visitors can savor diverse cuisines ranging from Tex-Mex and BBQ to international flavors.
  • Outdoor Recreation: Dallas has several parks and outdoor spaces where visitors can enjoy recreational activities. The Dallas Arboretum and Botanical Garden is a picturesque spot to explore nature, while White Rock Lake offers opportunities for boating, cycling, and picnicking.
  • Convention and Business Tourism: Dallas is a major hub for conventions, conferences, and business events. The Kay Bailey Hutchison Convention Center Dallas hosts a wide range of industry gatherings and trade shows, attracting professionals from various sectors.
  • Family-Friendly Attractions: Families visiting Dallas can enjoy attractions like the Dallas Zoo, Dallas World Aquarium, and Six Flags Over Texas amusement park. These destinations offer entertainment and educational experiences for visitors of all ages.
  • Music and Nightlife: Dallas has a thriving music and nightlife scene, with a variety of live music venues, clubs, and bars. The Deep Ellum neighborhood is known for its vibrant music scene and is a popular spot for live performances.
  • Unique Neighborhoods: Dallas is made up of diverse neighborhoods, each with its own character and attractions. From the upscale Uptown district to the historic West End and trendy Bishop Arts District, visitors can explore different areas and immerse themselves in the local culture.
  • Accessibility and Transportation: Dallas is well-connected and easily accessible, with two major airports (Dallas/Fort Worth International Airport and Dallas Love Field) serving both domestic and international flights. The city also has an extensive public transportation system, including light rail and bus services, making it convenient for visitors to get around.

Overall, the tourism industry in Dallas caters to a wide range of interests, offering visitors a mix of cultural, historical, recreational, and entertainment experiences. The city’s warm hospitality and diverse offerings make it an attractive destination for travelers.

Tourism in Dallas

Here are 10 key statistics about tourism in Dallas:

  • Visitor Numbers: Dallas attracts millions of visitors each year, with an average of over 28 million visitors in recent years.
  • Economic Impact: Tourism plays a significant role in the city’s economy, contributing billions of dollars annually. In 2019, visitor spending in Dallas reached approximately $8 billion.
  • Employment: The tourism industry in Dallas supports a large number of jobs. It is estimated that tourism-related activities provide employment for over 150,000 people in the city.
  • Hotel Industry: Dallas has a thriving hotel industry to accommodate its visitors. The city boasts a wide range of hotels, including luxury resorts, boutique hotels, and budget-friendly accommodations. It has a total room inventory of over 78,000 hotel rooms.
  • Convention Center: The Kay Bailey Hutchison Convention Center Dallas is one of the largest convention centers in the country. It hosts numerous conventions, trade shows, and events, attracting business travelers from around the world.
  • Arts and Culture: Dallas has a vibrant arts and culture scene, with over 130 museums and galleries. The Dallas Arts District, spanning 68 acres, is the largest urban arts district in the United States.
  • Sports Tourism: Dallas is a popular destination for sports tourism, attracting visitors for professional sports events, including football, basketball, baseball, and hockey. The city is home to iconic sports teams like the Dallas Cowboys (NFL) and Dallas Mavericks (NBA).
  • Shopping Destination: Dallas is known for its shopping offerings, with upscale malls, designer boutiques, and unique retail experiences. The city is home to NorthPark Center, one of the top-performing shopping centers in the country.
  • Dining Scene: Dallas offers a diverse and vibrant dining scene, featuring a wide range of cuisines and culinary experiences. The city has numerous award-winning restaurants and is known for its Tex-Mex and barbecue offerings.
  • Visitor Satisfaction: Dallas consistently receives positive feedback from visitors, with high levels of satisfaction reported in areas such as attractions, accommodations, dining, and overall experience.

These key statistics highlight the importance of tourism in Dallas, its economic impact, the variety of attractions and experiences available, and the positive feedback from visitors.

Here are some of the most popular tourist attractions in Dallas:

  • The Sixth Floor Museum at Dealey Plaza: Located in the former Texas School Book Depository, this museum chronicles the life, death, and legacy of President John F. Kennedy.
  • Dallas Arboretum and Botanical Garden: This stunning 66-acre garden features beautiful floral displays, seasonal exhibits, and serene walking paths along the shores of White Rock Lake.
  • Dallas World Aquarium: Home to a diverse range of marine life, birds, and animals, the Dallas World Aquarium offers an immersive experience with its walk-through exhibits and interactive displays.
  • Dallas Museum of Art: With a collection spanning 5,000 years of art history, the Dallas Museum of Art showcases a wide range of artworks, including European masterpieces, contemporary art, and pieces from various cultures.
  • Dallas Zoo: One of the largest zoos in Texas, the Dallas Zoo is home to over 2,000 animals from around the world. It offers educational exhibits, interactive experiences, and daily animal presentations.
  • AT&T Stadium: The home of the Dallas Cowboys, this iconic stadium is not only a sports venue but also a popular tourist attraction. Visitors can take guided tours to explore the stadium and learn about its architecture and history.
  • Reunion Tower: A symbol of the Dallas skyline, Reunion Tower offers panoramic views of the city from its observation deck. It also features a revolving restaurant, making it a popular spot for dining and enjoying the cityscape.
  • Dallas Farmers Market: A hub for local produce, artisanal goods, and culinary delights, the Dallas Farmers Market offers a vibrant and diverse shopping experience. It hosts various events and food festivals throughout the year.
  • Perot Museum of Nature and Science: This interactive museum features exhibits on earth and space sciences, technology, and human anatomy. It offers hands-on activities and engaging displays for visitors of all ages.
  • Klyde Warren Park: Spanning over five acres, this urban park offers green spaces, walking trails, and a range of activities. It hosts regular events, food trucks, and provides a beautiful retreat in the heart of downtown Dallas.

These popular tourist attractions offer a mix of cultural, historical, natural, and entertainment experiences, making Dallas an engaging and diverse destination for visitors.

Tourism in Dallas

In Dallas, there are several popular types of tourism that cater to different interests and preferences. Here are some of the most popular types of tourism in Dallas:

  • Cultural and Historical Tourism: Dallas has a rich cultural and historical heritage, attracting tourists interested in exploring its diverse history. Visitors can explore sites like Dealey Plaza, The Sixth Floor Museum, and Dallas Heritage Village to learn about the city’s past and its role in American history.
  • Arts and Entertainment Tourism: Dallas boasts a vibrant arts and entertainment scene. The Dallas Arts District is home to world-class museums, such as the Dallas Museum of Art and the Nasher Sculpture Center. The city also offers various theaters, music venues, and performance spaces that host Broadway shows, concerts, and other live events.
  • Sports Tourism: Dallas is known for its passionate sports culture. Visitors can catch a Dallas Cowboys football game at AT&T Stadium or enjoy a basketball game with the Dallas Mavericks at the American Airlines Center. The city also hosts other major sporting events throughout the year.
  • Culinary Tourism: Dallas has a thriving food scene that attracts food enthusiasts from around the world. The city offers a wide range of culinary experiences, from Tex-Mex and barbecue to international cuisines and fine dining establishments. Food tours, farmers markets, and food festivals are popular among tourists looking to explore the local flavors.
  • Shopping Tourism: Dallas is a shopper’s paradise, with a variety of shopping destinations catering to all budgets and tastes. The city is home to luxury shopping centers like NorthPark Center, as well as outlet malls and unique boutiques. Visitors can find everything from high-end fashion to Western wear and antiques.
  • Outdoor and Nature Tourism: Dallas and its surrounding areas offer opportunities for outdoor activities and nature exploration. White Rock Lake, Cedar Ridge Preserve, and Trinity River Audubon Center are popular spots for hiking, biking, birdwatching, and enjoying the natural beauty of the region.
  • Family Tourism: Dallas is a family-friendly destination with numerous attractions for children and families. The Dallas Zoo, Perot Museum of Nature and Science, and Dallas World Aquarium are among the top choices for families looking for educational and entertaining experiences.

These are just a few examples of the popular types of tourism in Dallas. The city offers a diverse range of experiences, ensuring there’s something for everyone to enjoy during their visit.

Tourism plays a significant role in the economy of Dallas, contributing to its overall growth and prosperity. Here are some key economic impacts of tourism in Dallas:

  • Job Creation: The tourism industry in Dallas generates a substantial number of jobs across various sectors. It employs individuals in hospitality, transportation, retail, entertainment, and other related industries. This creates employment opportunities and helps support local livelihoods.
  • Revenue Generation: Tourism contributes to the local economy by generating revenue through visitor spending. Tourists spend money on accommodations, dining, shopping, entertainment, transportation, and other activities, providing a boost to businesses and local tax revenues.
  • Small Business Support: Tourism in Dallas supports small businesses, including hotels, restaurants, tour operators, and retail shops. These businesses rely on visitor spending to thrive and contribute to the local economy. The presence of tourists helps sustain and grow small businesses in the region.
  • Infrastructure Development: The demand created by tourism often leads to infrastructure development and improvements. The need for quality accommodations, transportation systems, attractions, and amenities drives investment in infrastructure, benefiting both tourists and residents alike.
  • Increased Trade and Investment: The influx of tourists in Dallas can also lead to increased trade and investment opportunities. As visitors experience the city and its offerings, they may develop an interest in investing or starting businesses in the area. This can contribute to long-term economic growth and diversification.
  • Marketing and Promotion: Tourism promotion efforts not only attract visitors but also enhance the visibility and reputation of Dallas as a desirable destination. These marketing activities help create a positive image of the city, attract new businesses and investors, and stimulate economic growth in the long term.
  • Economic Multiplier Effect: The economic impact of tourism extends beyond the direct spending by visitors. It creates a multiplier effect as tourism dollars circulate through the local economy. The money spent by tourists benefits various sectors, including suppliers, producers, and service providers, amplifying the economic benefits.

Overall, tourism in Dallas contributes to job creation, revenue generation, small business support, infrastructure development, trade and investment, marketing and promotion, and the economic multiplier effect. The industry’s positive economic impacts help drive growth, create opportunities, and enhance the overall economic well-being of the city.

Tourism in Dallas has several social impacts that influence the local community and residents. Here are some key social impacts of tourism in Dallas:

  • Cultural Exchange: Tourism in Dallas brings people from diverse backgrounds and cultures to Dallas, facilitating cultural exchange and understanding. Visitors and locals have the opportunity to interact, share experiences, and learn from each other, promoting tolerance and appreciation for different cultures.
  • Community Engagement: Tourism in Dallas can foster community engagement and pride. As visitors explore the city, they interact with local residents, businesses, and attractions. This interaction creates a sense of community and encourages locals to take an active role in showcasing their city’s unique features and heritage.
  • Preservation of Heritage: The tourism industry often places a spotlight on local history, heritage sites, and cultural traditions. This increased interest in preserving and showcasing heritage can lead to the conservation of historic landmarks, traditions, and cultural practices. It helps raise awareness among both locals and visitors about the importance of preserving the city’s cultural identity.
  • Cultural and Arts Promotion: Tourism can spur the development and promotion of arts and cultural activities in Dallas. Visitors often seek out cultural events, museums, galleries, and performances, leading to increased investment and support for the local arts scene. This contributes to the vibrancy and enrichment of the community’s cultural life.
  • Community Development: The revenue generated from tourism activities can be reinvested in community development initiatives. Funds may be allocated to infrastructure improvements, public spaces, parks, and community programs. This enhances the overall quality of life for residents and creates a more livable city.
  • Education and Awareness: Tourism in Dallas provides educational opportunities for both visitors and locals. Museums, historical sites, and cultural institutions in Dallas offer educational experiences that help raise awareness about the city’s history, heritage, and social issues. This can promote a sense of civic pride and encourage lifelong learning.
  • Job Opportunities and Skill Development: The tourism industry in Dallas creates employment opportunities, offering jobs in hospitality, tour guiding, event planning, and other related fields. These jobs provide income for local residents and contribute to their personal and professional development through skills training and career advancement.
  • Community Well-being: A vibrant tourism industry can enhance the overall well-being of the community. Access to recreational facilities, entertainment venues, and cultural events not only benefits tourists but also improves the quality of life for local residents. It provides opportunities for leisure, entertainment, and social engagement.
  • Community Identity and Pride: Tourism in Dallas can strengthen community identity and foster a sense of pride among residents. The recognition and appreciation of local attractions, traditions, and cultural heritage can instill a sense of pride and belonging within the community. This can lead to increased civic engagement and community involvement.
  • Social Interaction and Networking: Tourism in Dallas creates opportunities for social interaction and networking among residents and visitors. Local events, festivals, and tourism-related activities encourage socialization, networking, and the formation of new relationships. This can lead to a more interconnected and cohesive community.

Overall, the social impacts of tourism in Dallas include cultural exchange, community engagement, heritage preservation, arts promotion, community development, education and awareness, job opportunities, community well-being, community identity and pride, and social interaction. These impacts contribute to the social fabric and vitality of the city, fostering a sense of community and enhancing the overall quality of life for residents.

Tourism in Dallas

The tourism industry in Dallas, like any other destination, has various environmental impacts that need to be considered. Here are some key environmental impacts of tourism in Dallas:

  • Carbon Emissions: Tourism in Dallas involves transportation, including air travel and road trips, which contribute to greenhouse gas emissions. These emissions contribute to climate change and air pollution. Encouraging sustainable transportation options and promoting eco-friendly practices can help mitigate this impact.
  • Energy and Water Consumption: The hospitality sector in Dallas, including hotels, restaurants, and attractions, requires significant energy and water resources to operate. High levels of tourist activity can lead to increased energy consumption and water usage. Implementing energy-efficient technologies, water conservation measures, and promoting sustainable practices can help reduce the environmental footprint.
  • Waste Generation: Tourism in Dallas generates waste through packaging, food waste, and disposable items. High tourist numbers can strain waste management systems and lead to increased landfill waste. Encouraging recycling, waste reduction, and promoting sustainable practices in the tourism industry can help minimize waste generation.
  • Natural Resource Use: Tourism activities may put pressure on natural resources such as land, forests, and water bodies. Overdevelopment, deforestation, and habitat destruction can occur if not properly managed. Implementing responsible tourism practices that protect natural resources, support conservation efforts, and promote sustainable use of land and water resources is crucial.
  • Wildlife Disturbance: Tourist activities, such as wildlife viewing or outdoor recreation, can potentially disturb local wildlife habitats and ecosystems. It is important to educate tourists about responsible behavior and wildlife conservation guidelines to minimize disturbances and protect the local flora and fauna.
  • Cultural and Historical Preservation: The influx of tourists can put pressure on cultural and historical sites in Dallas. Overcrowding, improper visitor behavior, and lack of conservation measures can lead to degradation and loss of cultural and historical assets. Implementing visitor management strategies, promoting sustainable tourism practices, and raising awareness about the importance of preserving cultural heritage can help mitigate these impacts.
  • Noise and Light Pollution: Increased tourist activity can contribute to noise pollution and light pollution, particularly in densely populated areas or near natural attractions. These impacts can disrupt local ecosystems, disturb wildlife, and affect the quality of life for both residents and wildlife. Implementing regulations and guidelines to manage noise levels and minimize light pollution can help mitigate these impacts.
  • Water Pollution: Tourism-related activities, such as boating, recreational water sports, and coastal development, can contribute to water pollution through sewage discharge, chemical runoff, and littering. Proper waste management, promoting responsible boating practices, and raising awareness about water conservation can help protect the water bodies in and around Dallas.
  • Ecological Footprint: The cumulative effect of tourism activities can have an ecological footprint on the local environment. This includes the use of resources, waste generation, and overall environmental impact. Implementing sustainable tourism practices, promoting eco-friendly initiatives, and encouraging responsible tourism behavior can help reduce the ecological footprint.
  • Conservation Efforts: On the positive side, tourism in Dallas can support conservation efforts by raising awareness and funding for environmental protection. Tourists who appreciate the natural beauty and resources of Dallas may be motivated to contribute to local conservation projects, wildlife rehabilitation centers, or sustainable tourism initiatives. Such support can have a positive environmental impact and contribute to the preservation of natural areas.

It is important for stakeholders in the tourism industry, including tourists, businesses, and local authorities, to work together to minimize the environmental impacts of tourism in Dallas through sustainable practices, responsible behavior, and conservation efforts.

Tourism in Dallas

Now that we know a bit more about tourism in Dallas, lets answer some of the most common questions on this topic:

Q: What are the must-visit attractions in Dallas?

A: Some popular attractions in Dallas include the Dallas Arboretum and Botanical Garden, the Sixth Floor Museum at Dealey Plaza, the Dallas Museum of Art, and the Dallas World Aquarium.

Q: How can I get around Dallas?

A: Dallas has a well-connected transportation system, including buses, light rail, taxis, and ridesharing services like Uber and Lyft. You can also consider renting a car for more flexibility.

Q: What is the best time of year to visit Dallas?

A: The best time to visit Dallas is during the spring (March to May) or fall (September to November) when the weather is pleasant. Summers can be hot, and winters are mild but can occasionally experience cold snaps.

Q: Are there any family-friendly attractions in Dallas?

A: Yes, Dallas offers several family-friendly attractions such as the Perot Museum of Nature and Science, the Dallas Zoo, the Dallas Children’s Theater, and the Dallas Heritage Village.

Q: Are there any free attractions in Dallas?

A: Yes, there are free attractions in Dallas, including the Dallas Arts District, Klyde Warren Park, the Pioneer Plaza cattle drive sculptures, and the John F. Kennedy Memorial.

Q: What are some popular shopping destinations in Dallas?

A: Popular shopping destinations in Dallas include NorthPark Center, the Galleria Dallas, Highland Park Village, and the Dallas Farmers Market.

Q: Can I visit nearby cities or attractions from Dallas?

A: Yes, you can explore nearby cities such as Fort Worth and Arlington, which offer their own unique attractions. You can also visit attractions like the AT&T Stadium and the Fort Worth Stockyards.

Q: Is Dallas a safe city for tourists?

A: Overall, Dallas is considered a safe city for tourists. However, like any major city, it’s important to exercise caution, particularly in crowded areas, and be mindful of your belongings.

Q: Are there any annual events or festivals in Dallas?

A: Yes, Dallas hosts several annual events and festivals, including the State Fair of Texas, the Dallas Blooms festival, the Dallas International Film Festival, and the Deep Ellum Arts Festival.

Q: Can I experience Texan cuisine in Dallas?

A: Absolutely! Dallas offers a wide range of Texan cuisine, from mouthwatering barbecue and Tex-Mex dishes to Southern comfort food. Be sure to try local specialties like brisket, tacos, and pecan pie.

Dallas’s tourism industry, shaped by its vibrant culture and historical significance, is a key contributor to the city’s economic fabric. As tourism thrives, there’s an inherent duty to balance growth with sustainability. The ongoing prosperity of Dallas’s tourism hinges on its ability to evolve while honouring its roots and community values.

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us-travel-tourism-statistics-2021-2020

U.S. Travel & Tourism Statistics 2020-2021

The ultimate fact guide to america's tourism industry including outbound, inbound, domestic & business travel figures..

The American tourism industry is thriving, International and domestic travel is currently contribution over $1.1 trillion to the United States GDP every year. When looking at the annual travel split of domestic and international travel, Americans domestically traveling within the country last year made up the lion's share, totaling 2.29 Billion, a 2% increase from the previous year. Following past US tourism trends, the volume of Americans outbound traveling internationally was of course much less, amounting to 79.6 Million, which was a 3.5% increase from the previous year.

Leisure based travel accounts for 73.8% of all tourism in America, leaving 26.2% for business and other reasons. Overall the tourism expenditure accounts for $1,089 Billion a year, and the industry provides a direct source of employment for 5.29 million jobs.

RELATED: 2022 Tourism Trends & Outlook

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TOP U.S. TOURISM STATISTICS:

US Citizen domestic tourism:   Americans take 2.29 Billion domestic trips each year.

US Citizen outbound tourism:   Americans take 93.0 Million international outbound trips each year.

International Inbound Tourism:   Annually, there are currently 79.6 Million international visitors to the US.

$1,089 Billion:   Yearly American tourism expenditure ($932.7b domestic / $156.3b international)

Expenditure sources:   $267.7B on food services, $232.2B on lodging, $200.4B on public transport, $166.5B on auto transportation, $112.6B on recreation, $109.6B on retail.

15.7 Million   American jobs were supported by travel in 2018.

By 2028,   yearly U.S. tourism is estimated to hit the $2.4 trillion mark.

Days/yr. traveled by age group: Gen Z   (29 days) , Millennials   (35 days) , Gen X   (26 days)   and Baby Boomers   (27 days).

Top 5 inbound countries:   Mexico (19.1m), Canada (12.3m), UK (4.9), Japan (3.4), China (2.9)

Top 5 outbound by continent:   Europe (17.7m), Caribbean (8.7m), Asia (6.2m), South America (2.1m), Central America (3.2m)

Top US cities visited:   New York (9.8m), Miami (5.38m), LA (4.98m), Orlando (4.47m), San Francisco (3.57m), Vegas (3.33m)

Business vs. leisure:   U.S. travelers took 466.2 million domestic trips for business (26.2%), and 1,779.7 million for leisure (73.8%)

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Quick links: navigate our statistic topics, how many americans travel out of their country a year, how much did americans and tourists spend on travel last year, how much is the travel industry worth to america, which american age groups travel the most, why do americans travel, what are the popular trending activities in america, how do americans book their travel.

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US INBOUND & OUTBOUND TOURISM STATISTICS

US domestic travel increased by +2%  YTD in 2019 with Americans taking 2.29 Billion domestic trips.

Domestic leisure travel increased 1.9%   in 2019 to 1.9 billion.

80% of all US domestic trips  were for leisure travel in 2019.

Domestic business travel in 2019   accounted for 464 million trips.

US Citizen outbound tourism:   Americans take 93.0 Million international outbound trips each year. (+6.3% YTD Change)

International Inbound Tourism:   Annually, there are currently 79.6 Million international visitors to the US. (+3.5% YTD Change)

Top 5 inbound countries:   Mexico (19.1m), Canada (12.3m), UK (4.9), Japan (3.4), China (2.9).

Top 5 outbound by continent:   Europe (17.7m), Caribbean (8.7m), Asia (6.2m), South America (2.1m), Central America (3.2m).

Top US cities visited:   New York (9.8m), Miami (5.38m), LA (4.98m), Orlando (4.47m), San Francisco (3.57m), Vegas (3.33m).

Each year,   35% of American families   plan vacations 50 miles or more from home.

In a Travel Leaders Group survey,   24%   of Americans stated they plan to travel to Europe.

22%   of American vacations are via road trips.

USA’s top 5 road trip routes:   #1 Las Vegas – National Parks, #2 Northern California - Southern Oregon Coast, #3 Northern New England, #4 Blue Ridge Parkway #5 Black Hills.

The lion’s share of the United States tourism is from its own citizen’s domestic travel, with over 2.29 billion Americans taking trips within the country. This saw a +2% year to date increase, which is enormous considering that domestic travel spend was worth $932.7 Billion.

As you can see from the US outbound travel statistics above, the number of Americans traveling out of the country is remarkably low compared to domestic travel. According to Trade.gov, outbound tourism hit 93 Million last year and saw a sizable +6.3% year to date increase, showing more Americans are willing to take an outbound trip and travel out the country.

The outbound travel expenditure of these 93 million people was worth $156.3 Billion to America’s tourism industry, so 6.3% is a very significant outbound tourism statistic! The hottest US outbound destinations were Europe, Caribbean, Asia, South America, and Central America.

The US inbound tourism statistics also paint a fascinating picture of America’s continued tourism industry growth, with visitors flocking from Mexico, Canada, UK, Japan, and China. International visitors totaled 79.6 Million with a 3.5% year to date increase, with the top US vacation destinations being cities such as New York, Miami, LA, Orlando, San Francisco, and Las Vegas.

Sources :   Statista ,   AAA ,   TravelLeadersGroup ,   TravelAgentCentral ,   MMGY

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AMERICAS TOURISM INDUSTRY SPEND STATISTICS

American’s spent around   $930 billion USD   on domestic travel in 2018.

In 2017 the amount spent on summer vacations was around   $101.1 billion USD , up from $89.9 billion in 2016.

$1.1 Trillion   / $1,089 Billion: Yearly U.S. travel and tourism expenditure ($932.7b domestic / $156.3b international).

U.S. leisure spend totalled   $761.7 billion   in 2018 from domestic and international travellers.

U.S. business sped totalled   $327 billion   in 2018, with $136 Billion from travellers attending conventions or meetings.

Expenditure Sources:   $267.7B on food services, $232.2B on lodging, $200.4B on public transport, $166.5B on auto transportation, $112.6B on recreation, $109.6B on retail.

Behind nightlife/dining,   travel was voted   America’s most popular choice for spending disposable income at   36%.

$101.1 Billion   is spent every year in America on summer vacations alone.

The average American spends   $6,080 on international trips.

Inbound overseas tourists stay an average of 18 nights and   spend $4,200   while in America.

Overseas travellers account for   84%   of international tourist spend, despite being half of all international arrivals.

Canadian tourists are the biggest spenders with   £22.2 billion   in the U.S. every year.

New York brings in  $16.1 Billion   a year from international visitors.

If you’re wondering how much Americans spend on travel each year, it was huge; International and domestic travelers spent $1.1 Trillion US dollars ($1,089 Billion). Americans spending through domestic travel increased by a massive +5.8% year to date, whereas international tourism spends only saw a 0.3% bump from the previous year. To break this down, this sort of spending would support 8.9M jobs, which in turn would generate $171 Billion in tax and $268 Billion in payroll.

Out of the $1.1 Trillion spending, leisure travelers from both international and domestic spent $762 Billion in 2018, which was a +6.1% increase from the previous year. When looking at business travel spend, it had risen +2.4% to $327 Billion, with 41.5% coming from

What are American tourists spending this $1.1 Trillion on? According to the latest US travel spending statistics, food services such as restaurants, bars, and grocery stores were the most popular spending category at 26.7%. This was followed by 23.1% on lodging, 20.0% on public transport, 16.6% on auto transportation, 11.2% on recreation, and 10.9% on retail.

Furthermore, this $1.1 Trillion spending isn’t the only financial impact of the tourists. When you look at the inputs used to supply or produce the goods travelers desire, and take into account the spend of the employees of travel businesses – there is a considerable multiplier of the financial impact to the US economy, estimated to be a total of $2.5 Trillion.

Sources :  US Travel ,  US Travel 2 ,  Phocuswright ,  TravelAgenctCentral ,  Squaremouth ,  Statista

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US TRAVEL AND TOURISM INDUSTRY JOB STATISTICS  

The travel industry accounts for   7.1%   of America’s private employment.

15.7 Million American jobs   were supported by travel in 2018.

8.92 Million   American travel-related jobs were supported by tourism in 2018 (7.73M domestic / 1.19M international)

$1 Million   in travel revenue directly produces eight jobs with the industry.

1 in 10 jobs   in the U.S. depend on the travel industry (Excluding farming).

$267.9 Billion   in payroll is generated yearly by U.S. travel and tourism ($234.6 Billion domestic / $33.3 Billion international).

$170.9 Billion   in tax revenue is generated yearly by U.S. travel and tourism ($147.3 Billion domestic / $23.6 Billion international).

A massive   $117.4 billion   of the $170.9b in tax revenue was spent on leisure travel, $53.5b on business.

International and domestic business travel generated   $327.3 billion   in 2018 through direct spending.

In 2018, U.S. residents recorded   463.6M   trips for business (38% being events and meetings).

The tourism industry is vital to the US economy, so much so that it accounts for 7.1% of the countries private employment. Overall, 15.7 Million American jobs were supported by the tourism industry last year, making one in eight non-farm jobs dependent on it in some way, direct and indirectly. The trend is on the up, the 15.7 Million American jobs in the travel industry had a +1.3% increase from the previous year.

Jobs, where workers are supplying goods or services directly to visitors, would be classed as ‘direct’ - this supported 8.9 million U.S. travel-specific jobs. The remaining 6.8 Million jobs were classed as indirect, these would include areas whereby workers created goods or services which helped produce the goods or services (sold or used by the 8.9M direct jobs).

The travel industry is known for being extremely labor intensive, its upwards trends have the power to develop new career opportunities much fast than any other niche. If you exclude the farming industry, one in ten jobs would be dependent on the travel industry – as an example, one in five non-farming industry jobs would be created from $1 million sales, but the same value in the travel industry would create one in eight.

Sources :  US Travel 1 ,  US Travel 2

US TRAVEL STATISTICS BY DEMOGRAPHIC

42%   of Americans own a passport, up from 27% 10 years ago.

Days a year traveling by age: Millennials ( 35 days ), Gen Z ( 29 days ), Baby Boomers ( 27 days ), and Gen X ( 26 days ).

Millennials :   62%   of parents travel with kids under five.

Millennials :   58%   prefer traveling with friends, 49% book last-minute vacations.

Millennials :   58%   want to solo travel,   26%   already have.

Solo Travel Women:   Take 3 more trips a year and are the most likely to travel alone.

Solo Travel: 43%   take over three trips a year.

Solo Travel: 50%   have a college or university diploma/degree.

Family: 4 out of 10   plan a trip with a family each year.

Family: 80%   take summertime trips to travel with family.

Family: 42%   opt for spring break vacations.

Baby Boomers:   Aim to take 4+ leisure vacations a year.

Baby Boomers: 30%   opt for a cruise as their vacation choice.

When analyzing the latest US outbound travel statistics by age, it was clear that millennials are the group willing to travel for the most extended period at 35 days a year, while generation X vacationed an average of 26 days.

Millennial Americans that are without children are now less of the typical ‘tourist’ and more of the ‘experience’ generation. Most of their booking habits are focused on exploring cultures, booking retreats, or activities rather than visiting theme parks and tourist trap areas. Their freedom and spontaneity let almost half of them book last-minute vacations, with or without friends as, to them, solo travel means cultural growth and meeting new people.

These travel age statistics also show us that half of the solo travelers take up to 3 more trips a year, have a college or university degree, and American solo travel is more prominent in women. What percentage of Americans own a passport? The myth was only one in ten do which appears in many blogs across the web, but now the Census and State department confirm that over 42% of Americans own a passport.

One travel by age group statistic shows almost one in three baby boomers opt for a cruise as their vacation and aim to take at least 4 trips per year. When it comes to families, the majority go during summer break (80%), and only 4 in 10 plan trips with their family. However, millennial families are far more likely to travel with younger children, at 62%.

Sources : Expedia, Resonanceco,  InternetMarketingInc ,  PRNewswire ,  SoloTravelWorld ,  TravelAgentCentral ,  NYU 1 ,  NYU 2 ,  AARP ,  TripAdvisor

REASONS AMERICANS TRAVEL FACTS & STATISTICS

Business/Leisure: U.S. travellers took   466.2 million   domestic trips for business (26.2%), and   1,779.7 million   for leisure (73.8%).

Family:   95%   prioritized their family to be happy and entertained.

Family:   89%   prioritized vacation deals and value.

Family:   85%   needed planning around school holidays.

Family:   85%   wanted outdoor activities for their family.

Gen Z:   55%   travelled to increase their knowledge and experience.

Gen Z:   40%   travelled to avoid stress and relax.

Millennials:   43%   want to find themselves.

Millennials:   23%   want to meet new people.

57%   of U.S. travellers would choose a free heritage vacation over alcohol for a year.

56%   of global international travellers agree it taught them life skills.

51%   want to escape normal life and recharge mentally.

42%   take trips to visit friends and family.

35%   are travelling to experience local delicacies.

Top   bucket list vacations   are volunteering trips (39%), food travel adventure (38%), mystery journey (38%), ancestry/heritage trip (36%), and sabbatical (36%).

59%   of solo travellers stated the reason they went alone is to see the world without waiting for others.

Why do Americans travel? When looking at the data from several survey sources, it was clear that the gender and age of respondents had little impact on the three most important factors.

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The most important reasons why Americans travel were:

Being with friends and family

Fun experiences (did index higher in younger generations)

Relaxing and unwinding

In terms of gender-based travel reasons, men indexed higher than women overall for exploring the great outdoors or outdoor activities that fall into that category. Generation Z, Millennials, or general age groups from 18-35 had higher responses around wanting to travel for music events or festivals than people aged 35 and over.

The most important trend we’ve noticed from reviewing multiple studies around American’s desires for travel is that younger generations are factoring in ‘experience tourism,’ this was very common in their responses. Experience tourism can be defined by people wanting to book activities or retreats, meet new people and ‘find themselves’. This is popular among solo travellers, like a cultural trip to Thailand for a detox retreat rather than visiting a traditional tourist attraction like a theme park.

Americans over 35 were keen on finding a vacation where food and drink was priority. Visiting a town or city that had cultural foodie scenes or breweries were very trendy.

Sources : ShortTermRentalz,  Wysetc ,  Trekksoft ,  TravelNews ,  USTravel ,  Booking.com ,  HospitalityNet ,  SoloTravelWorld

US TOURISM & TRAVEL ACTIVITY STATISTICS

Top 5 culture activities:   #1) 65% visit history/art museums, #2) 59% visit aquariums, #3) 56% visit science museums, #4) 55% visit theme parks, #5) 55% visit zoos

73%   of families take their children to a theme park, 34% aim for a world famous one.

Overseas visitors top 5 activities:   #1) 54% Shopping, #2) 49% visit historical/cultural sights, #3) 49% Restaurants, #4) 46% Monuments / National Parks, #5) 46% Sightseeing tours.

Trending:   89% increase in sunset cruise excursions trips since last year.

Trending : 64% increase in snorkelling activities since last year.

Trending : 55% increase in sailing trips since last year.

Trending : 49% increase in kayaking and canoeing experiences since last year.

33%   of visitors will get spa or beauty treatments while on vacation.

15%   of travellers book mindfulness or meditation retreats.

One of the reasons Americans do not travel abroad that much is that there is so much to offer in their own country. There is a wealth of cultural activities such as art galleries, museums that index high on the popular activities list, not to mention the volume of theme parks, zoos, and aquariums across the country.

Families want to book all-inclusive trips where everything is taken care of, and they can focus on shopping or taking their children sightseeing. An overwhelming volume of people wanted to book a cruise in the future, which pairs well with relaxing is one of the most popular reasons for travel data above. Cruises were particularly popular in respondents over the age of 45, as well as self-guided tours, whereas group tours were one of the least popular options for booking.

Even though sporting related activities are trending up, going to a physical sporting event was one of the least popular reasons Americans book travel, with most wanting to support their team… from home.

Sources :  MMGY ,  NYU , StatisticBrain,  TripAdvisor ,  Booking.com

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US TOURISM BOOKING STATISTICS

65%   of hotels are booked on the smartphone the same day as it was researched.

79%   of Americans researching trips will eventually book on their smartphone via app or online.

90%   of U.S. travellers use apps at their destination to make life easy.

#1 factor   in Americans booking travel is price, but reviews and amenities are close runners up.

Americans aged 18-24 classed   reviews   as the second most crucial factor in the booking.

Overall, travel is most commonly booked between   1 to 3 months   in advance.

Men are more likely to last-minute book their trips   2 to 4 weeks   out.

Excluding price as the main factor for Americans booking travel, amenities, and reviews were the most popular choices. So when comparing hotels, resorts or cruises of similar price, these are the factors that will sway the booking decision.

Popular amenities people look for when booking hotels are free breakfasts, pool access, fitness centers, and on-site restaurants. Public transportation was the least influential factor for people considering amenities when booking; this increased with ride-share options.

Only 11% of travellers book trips 6 months out; the most standard booking periods were for trips within 1 to 3 months.

Demographics wise, travelers without children would be the target market for last-minute booking, the no strings attached lifestyle leaves their schedules open. This makes them the ideal target for using last-minute deals to sign them up to hotel or travel loyalty programs.

Sources : StatisticBrain,  ThinkWithGoogle ,  Trekksoft

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Texas Tourism Statistics: How Many People Visit Texas Each Year?

Table of Contents

Highlights 

  • According to the Texas Tourism website, in 2016, there were over 258 million domestic visitors and 11.8 million international visitors to Texas, totaling over 270 million tourists.
  • Most of these tourists visit major cities such as Houston, Dallas, San Antonio, Austin, and Fort Worth.
  • The tourism industry employs about 1.5 million people in Texas and has an economic impact of $116 billion.
  • There are many tourist attractions in Texas, including amusement parks, zoos, museums, and state parks.
  • Texans are proud of their state’s history and culture and love showing off their great state to visitors from all over the world!
  • In Texas, the tourism industry employs more than 1.3 million people and has a total revenue of over $169 billion.
  • The California Business Travel Alliance promotes professional educational programs and community outreach while advocating for travel in Texas. 

For more information about Texas, you can also read our highly researched article  How Big Is Texas Compared to Europe – Facts You Never Knew .

How many people visit Texas each year?

Texas is a popular destination for tourists from all over the world. According to the Texas Tourism website, the state welcomed more than 254 million visitors in 2018. That’s an increase of 4.6% from the previous year.

The most popular attractions in Texas include theme parks, museums, and outdoor activities. Visitors come from all over the United States and from countries around the world.

In 2018, the top five countries of origin for visitors to Texas were Canada, Mexico, the United Kingdom, India, and Germany. No matter where they’re from, visitors to Texas can be sure of a warm welcome and a great time.

If you want to know the best vacation destination in Texas, read our other highly-rated posts.  Which part of Texas is best for vacation?

Why do people visit Texas?

Texas Tourism attractions

Texas is a massive state with a diverse array of attractions, from the bright lights of Dallas to the beaches of Corpus Christi. As a result, it’s no surprise that Texas is one of the most popular tourist destinations in the United States.

Whether you’re looking for big-city excitement or small-town charm, you’ll find it in Texas. The Lone Star State is also home to a variety of natural wonders, including the Palo Duro Canyon and Big Bend National Park.

With so much to see and do, it’s no wonder that people keep coming back to Texas again and again.

Road trips to Texas are amazing and lifetime-memorable experiences. If you are planning to visit Texas, do not miss our post about  The Ultimate Guide to Planning the Perfect Texas Road Trip.

How does tourism benefit the state of Texas? 

Texas is home to many major cities, including Houston, Dallas, and San Antonio. Each year, millions of people visit Texas, spending billions of dollars in the process. This money helps to support local businesses and create jobs.

It also helps to fund important infrastructure projects, such as road maintenance and upgrades. In addition, tourism helps to promote the state’s image and attract new residents. As a result, tourism is a vital part of the Texas economy.

Texas department of tourism

The Texas Department of Tourism is the state agency responsible for promoting and developing tourism in Texas.

Through its various programs, the department works to increase travel and tourism expenditures, create jobs, and improve the quality of life statewide.

In recent years, the department has placed a particular emphasis on promoting Texas as a travel destination for international travelers.

To this end, the department has launched several successful marketing campaigns that have helped to make Texas one of the top tourist destinations in the United States.

The department’s efforts have also been instrumental in attracting major events and conventions to the state.

Texas Tourism Statistics for 2022 

  • The number of domestic and international visitors is projected to increase by 4.6% from 2019 to 2022.
  • The number of domestic visitors is projected to increase by 4.4% from 2019 to 2022.
  • The number of international visitors is projected to increase by 5.0% from 2019 to 2022.
  • The total number of tourist visits is projected to reach 279 million by 2022.
  • The total spending by tourists is projected to reach $103 billion by 2022.
  • The average daily spending by tourists is projected to reach $365 by 2022.
  • The total tax revenue generated by tourism is projected to reach $13 billion by 2022.
  • The total employment in the tourism industry is projected to reach 2 million by 2022.
  • The average salary in the tourism industry is projected to reach $47,000 by 2022.
  • The tourism industry is projected to contribute 3.6% to the state’s GDP by 2022.

What are the most popular tourist destinations in Texas?

Texas Tourism Statistics for 2022

1. The Alamo 

The Alamo is a historic fort located in San Antonio, Texas. The fort was the site of the Battle of the Alamo, a pivotal battle in the Texas Revolution. Today, the Alamo is a famous tourist attraction in Texas, with over 4 million visitors each year.

2. Big Bend National Park 

Big Bend National Park is a national park located in southwestern Texas. The park is home to a variety of landscapes, including mountains, canyons, and deserts.

Big Bend is also home to a variety of wildlife, including deer, bighorn sheep, and javelinas. Over 400,000 people visit the park each year.

3. Guadalupe Mountains National Park 

Guadalupe Mountains National Park is a national park located in western Texas. The park is home to Guadalupe Peak, the highest point in Texas at 8,751 feet.

The park also contains Carlsbad Caverns , a large cave system that features numerous stalactites and stalagmites. Over 220,000 people visit the park each year.

4. Houston 

Houston is the largest city in Texas and the fourth largest city in the United States. The city is home to a variety of attractions, including the Space Center Houston, the Houston Zoo, and the Museum of Fine Arts Houston.

Additionally, Houston is home to numerous professional sports teams, including the Houston Astros (MLB), the Houston Rockets (NBA), and the Houston Texans (NFL). Over 7 million people visit Houston each year.

5. San Antonio 

San Antonio is the second largest city in Texas and is home to many popular tourist attractions. These include the Alamo (see above), SeaWorld San Antonio, and Six Flags Fiesta Texas.

San Antonio also has a vibrant nightlife scene and is home to numerous restaurants and bars. Over 32 million people visit San Antonio each year.

Dallas is the third largest city in Texas and is known for its cowboy culture and cuisine.

The city is home to several popular tourist attractions, including Dealey Plaza (the site of JFK’s assassination), the Sixth Floor Museum at Dealey Plaza (a museum dedicated to JFK’s life and legacy), and Cowboys Stadium (the home stadium of the Dallas Cowboys).

Dallas is also home to numerous professional sports teams, including the Dallas Mavericks (NBA) and the Dallas Stars (NHL). Over 23 million people visit Dallas each year.

How many tourists does Texas get each year?

Texas tourism statistics

According to the Texas Tourism website, nearly 80 million people visited the state in 2018. The vast majority of tourists came from within the United States, with nearly 60 million visitors coming from other states.

However, Texas also receives a significant number of international visitors, with nearly 4 million people coming from Mexico and over 1 million people coming from Canada.

In addition, the state welcomes visitors from all over the world, with significant numbers of tourists coming from Europe, Asia, and South America.

How has tourism affected Texas?

In recent years, tourism has grown rapidly in Texas, bringing both benefits and challenges to the state. On the positive side, tourism provides jobs for Texans and boosts the economy.

However, it can also put a strain on resources, such as water and energy. In addition, large numbers of visitors can negatively impact delicate ecosystems, such as in Big Bend National Park.

As tourism continues to grow in Texas, it is important to strike a balance between preserving the state’s natural beauty and welcoming visitors.

How is the travel industry in 2022?

The future of the travel industry looks promising. By 2022, the industry is expected to continue to grow at a healthy rate.

This growth will be driven by many factors, including an increase in business travel, the continued rise of the middle class in developing countries, and a growing preference for experiential travel.

As a result, we can expect to see more hotels, resorts, and tour operators offering unique experiences that cater to these trends. 

Does Texas rely on tourism?

Texas is also home to a variety of iconic landmarks, such as the Alamo in San Antonio and the Space Center in Houston .

In addition, Texas boasts a thriving food and music scene, making it a popular destination for both domestic and international travelers.

While oil and agriculture are still important industries in Texas, tourism has become increasingly important to the state’s economy in recent years.

In fact, according to the Texas Tourism website, tourism is responsible for generating over $100 billion in economic activity each year. As such, it is clear that Texas relies heavily on tourism.

https://gov.texas.gov/travel-texas/page/travel-research

https://www.ustravel.org/research/monthly-travel-data-report

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Iram Shahzadi

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US tourism top cities stats round-up post

Carla Vianna

The U.S. has been named the world’s largest travel and tourism economy — making it a great place to own an attraction or tour business.

Cities like Orlando and New York easily top the charts of most-visited in the country. Meanwhile, smaller cities like Boise and Savannah are quickly rising in the rankings as domestic travelers hit the road.

In this post, you’ll find the most up-to-date U.S. tourism statistics by city.

  • What percentage of the US economy is tourism?
  • How much do Americans spend on travel and tourism each year?
  • What is the number one tourist destination in the US?
  • What US city spends the most on tourism?

What are the top 20 US cities with the most tourists?

Top 20 fastest-growing us cities for tourism.

  • What are the top 20 least-visited cities in the US?

What percentage of the US economy is tourism? 

Travel and tourism’s share of GDP fell from 2.9% in 2019 to a historic low of 1.7% in 2020.

In 2021, the total tourism GDP amounted to nearly 1.3 trillion U.S. dollars, which was 22% higher than the previous year but still below pre-pandemic levels.

How much do Americans spend on travel and tourism each year? 

In 2019, both domestic and international travelers spent $1.1 trillion in the U.S.

Domestic travelers alone spent $972 billion in 2019, which represented a 4.4% increase from 2018.

Domestic travel spending fell to $642 billion in 2020 as a result of travel restrictions caused by the pandemic.

In 2021, domestic travel spending shot back up to $838 billion .

What is the number one tourist destination in the US? 

While NYC is often named the No. 1 tourist destination in the U.SOrlando has been smashing records with its 75 million visitors.

The Central Florida destination home to world-famous Disney theme parks has become the most-visited in America. Orlando became the first destination in the country to surpass 70 million visitors in 2017.

In 2018, Orlando welcomed a record-breaking 75 million visitors, securing a spot among the most popular cities around the world. That number rose to 75.8 million in 2019, until plunging to around 35 million in 2020.

The city’s tourism industry started to pick back up in 2021 as Covid restrictions began to ease. Orlando drew 59 million visitors in 2021, with international visitors still lagging behind pre-pandemic norms.

What US city spends the most on tourism? 

Las Vegas, for instance, is fueling hundreds of millions of dollars into tourism marketing for the 2022-2023 fiscal year. The city’s tourism authority has a $398 million budget to promote the destination and reel in visitors, its biggest budget yet.

Meanwhile, New York City launched its largest-ever campaign in 2021, valued at $30 million . Orlando has followed suit with a new $28.5 million global campaign to bring both tourists and business owners back to the city.

These are the top 20 most-visited U.S. cities, according to pre-pandemic visitor numbers.

  • Orlando ( 75.8 million )
  • New York City ( 66.6 million )
  • Chicago ( 57.6 million )
  • Atlanta ( 57 million )
  • Los Angeles ( 50 million )
  • Philadelphia ( 46 million )
  • Las Vegas ( 42 million )
  • San Antonio ( 41 million )
  • San Diego ( 35 million )
  • Dallas ( 27 million )
  • San Francisco ( 26.2 million )
  • Kansas City, Missouri: ( 25 million )
  • Washington D.C. ( 24.6 million )
  • Miami and Miami Beach ( 24.2 million )
  • Boston ( 22.7 million )
  • Houston ( 22.3 million )
  • Seattle ( 21.3 Million )
  • New Orleans ( 19.75 million )
  • Denver ( 17.7 million )
  • Nashville ( 16 million )

From Georgia to Montana, these are the fastest-growing tourism destinations in the U.S.

1. Boise, Idaho

In 2018, Boise was named the fastest-growing city in the country. People continued flocking to the destination even during the pandemic, mainly for outdoor travel. A record 7.6 million people visited Idaho’s state parks in 2020. Lucky Peak State Park, which is located just outside of Boise, was the most-visited; the park welcomed over 1 million visitors for the first time.

2. Myrtle Beach, South Carolina

The popular beach destination in South Carolina welcomes 19 million visitors annually. The Myrtle Beach area’s population is expected to grow exponentially — over 80% — over the next four decades.

3. Providence, Rhode Island

Providence is the fastest-growing city in Rhode Island. The state welcomed 21.6 million visitors in 2020, a 17.5% decline from 2019.

4. Milwaukee County, Wisconsin

The Greater Milwaukee area represents 26% of the state of Wisconsin’s tourism economy. In 2019, tourism was up in Milwaukee, with over 29 million visitors traveling to the destination.

5. Philadelphia, Pennsylvania

Philadelphia set a record in 2019 with 46 million visitors , representing 10 consecutive years of growth. The city is well on its way to recovery from the pandemic. About 36 million people visited in 2021, a 21%  increase from 2020.

6. San Diego, California

Before Covid, the sunny California city of San Diego hosted about 35 million visitors each year. In 2021, the city welcomed 24 million people and held the fourth-highest hotel occupancy rate (74%) in the nation.

7. Bozeman, Montana

Visitors are flocking to Bozeman to visit the nearby Yellowstone National Park: The Bozeman Yellowstone International Airport welcomed a record 1.94 million passengers in 2021.

8. Dallas, Texas

Over 27 million people visit Dallas each year. Meanwhile, DFW International Airport already surpassed pre-Covid passenger numbers in May 2022 .

9. Las Vegas, Nevada

In 2019, Las Vegas welcomed 42.5 million visitors , up from 42.1 million in 2018. Las Vegas has the most hotel rooms than any city in the U.S., and there are thousands more in the pipeline.

10. Savannah, Georgia

In 2019, an estimated 14.8 million visitors spent $3 billion in Savannah. The city’s tourism industry is beginning to rebound from the aftermath of the pandemic, with a big boost in visitor spending in 2021. That year, visitors funneled $3.3 billion into the local economy.

11. Bend, Oregon

Bend is a big summer destination in Central Oregon, which welcomes about 4.5 million visitors each year.

12. New Orleans, Louisiana

In 2018, New Orleans welcomed 18.5 million visitors, a 4% increase from the previous year. The destination’s visitor numbers doubled from 2014 to 2018. In 2019, the city welcomed 19.75 million visitors. The state of Louisiana is rebounding quicker than expected, with events like the Jazz and Heritage Festivals in New Orleans welcoming record numbers .

13. Vail, Colorado

An average of 1.2 million people visit Vail in the summer, compared to about 1.7 million in the winter. As pandemic restrictions ease, more and more people are hitting the slopes, which is great for big ski destinations like Vail. The 2020-2021 winter season was the fifth best ski season on record, with 59 million skiers flocking to ski resorts.

14. Memphis, Tennessee

About 10.7 million visitors traveled to Memphis, Tennessee in 2021. Hotels were nearly as full as pre-pandemic times during the first three months of 2022, proving that the destination is quickly bouncing back.

15. Greenville, South Carolina

Greenville welcomes an estimated 5.5 million visitors every year. Hotel occupancy in the South Carolina destination was up 32.8% in 2021, compared to 2020, and down only 5.3% compared to 2019.

16. Orlando, Florida

Orlando is one of Florida’s most popular destinations. The city welcomed 59.3 million visitors in 2021, compared to just 35 million the year prior. During the first quarter of 2022, Florida’s total visitor numbers were up 38% from the same period in 2021

17. Key West, Florida

About 5 million visitors traveled to the Keys in 2018. In 2019, Key West welcomed about 1 million cruise passengers and just over 2 million land-based visitors. In May 2021, the Keys experienced a record-setting 84% hotel occupancy rate . Meanwhile, the occupancy rate in Key West alone hit 91% — with a whopping daily hotel rate of $412.

Nearly 66,000 arrived in January of this year at Key West Airport, more than ever before during the month of January.

18. St. Louis, Missouri

Before the pandemic, St. Louis attracted about 25 million visitors per year. About 7.6 million people visited the city’s top museums and tourist attractions in 2021. That’s a big improvement from the mere 3 million that visited in 2020.

19. Scottsdale, Arizona

Over 11 million people visit Scottsdale, Arizona annually. The destination attracted 4.7 million domestic overnight visitors; 1.7 million international overnight visitors; and 4.6 million domestic day trip visitors in 2019.

20. Austin, Texas

Austin, known as the live music capital of the world, attracts over 30 million domestic visitors every year. The city’s hotel revenue is expected to exceed 2019 numbers, with over $620 million already generated this summer.

What are the top 20 least-visited cities in the US? 

1. Boise, Idaho: While the 7.6 million people that visited Idaho’s state parks in 2020 is remarkably less than the numbers seen in more popular places like NYC, they did set a new record for the city.

2. Charleston, South Carolina: About 7 million tourists a year visit Charleston, which is repeatedly ranked as the No. 1 city in the U.S.

3. Portland, Maine: About 5.4 million people visit the Greater Portland region each year.

4. Sioux Falls, South Dakota: About 1.3 million people visited in 2021.

5. Flagstaff, Arizona: Flagstaff welcomes nearly 6 million visitors every year.

6. St. Augustine, Florida: About 2.5 million people visit St. Augustine.

7. Asheville, North Carolina: About 10 million people visit Asheville annually.

8. Santa Fe, New Mexico: In recent years, an average of 2 million overnight visitors have visited Santa Fe each year.

9. Salem, Massachusetts: An estimated 500,000 people visit Salem every October for the destination’s Halloween events.

10 . Beaufort, South Carolina: Nearly 2 million visitors arrive in Beaufort each year.

11. Salem, Oregon: About 2.5 million people visited in 2019.

12. Duluth, Minnesota: About 6.7 million people visit Duluth every year.

13. Knoxville, Tennessee: Over 5 million visitors stayed overnight in 2020.

14. Columbus, Ohio: The Greater Columbus region welcomed 43 million day and overnight leisure visitors in 2019.

15. Twin Falls, Idaho: Shoshone Falls and Dierkes Lake attract over 300,000 visitors each year. From March to May 2021, the visitor center recorded 24,800 visitors , which surpassed 2019’s visitor numbers. 

16. Louisville, Kentucky: Louisville attracts 16.4 million visitors annually.

17. Baltimore, Maryland: In 2019, 27 million people visited Baltimore.

18. Greenville, South Carolina: Greenville welcomes an estimated 5. 5 million visitors every year.

19. Tacoma, Washington: Tacoma draws over 3 million visitors each year.

20. Bend, Oregon: Bend and the surrounding Central Oregon region welcome about 4.5 million visitors each year. It’s one of the fastest-growing tourism destinations in the state.

Whether you’re already running a tourism business or just starting one, you’re in the right place at the right time.

Writer Carla Vianna

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By Bastian Herre, Veronika Samborska and Max Roser

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

But tourism also has externalities: it contributes to global carbon emissions and can encroach on local environments and cultures.

On this page, you can find data and visualizations on the history and current state of tourism across the world.

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Number of inbound international visitors to the U.S. 2011-2022

The number of inbound international visitors to the United States more than doubled from 2021 to 2022. In 2022, there were 50.87 million international visitors to the U.S., up from the previous year's total of 22.28 million. 

Number of inbound international visitors to the United States from 2011 to 2022 (in millions)

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Home » Travel » Quick Answer: How Many People Travel To Dallas Fort Worth For Leisure

Quick Answer: How Many People Travel To Dallas Fort Worth For Leisure

How many tourists visit dallas each year.

More than 27 million people visit Dallas every year, spending $5.2 billion and generating a total economic impact of $8.8 billion. These travelers support our hotels, our attractions and our restaurants, and they support jobs.

How many people move to Dallas-Fort Worth every day?

If you do the math, Dallas-Fort Worth added an average of 328 people every day, consisting of 205 net move-ins and 123 through births minus deaths. DFW had an estimated 119,748 more residents as of July 1, 2020, compared to the same date in 2019, according to U.S. Census Bureau figures released May 4.

How many people go to Dallas?

The current population of Dallas, Texas is 1,347,120 based on our projections of the latest US Census estimates.

How many tourists come to Texas each year?

According to the Office of the Governor, Economic Development and Tourism, in 2015, Texas received an estimated 255 million visitors, an increase of 4% over the previous year. Approximately 72% of those visitors traveled for leisure purposes, while 28% traveled for business.

How many tourists visit San Antonio each year?

San Antonio welcomes approximately 34 million visitors annually.

What are some interesting facts about Dallas Texas?

Dallas Fun Facts The frozen margarita machine was invented in Dallas. The integrated circuit computer chip (which became the microchip) was invented in Dallas in 1958. The 52 foot ‘Big Tex’ statue that greets visitors at the annual State Fair of Texas is the tallest cowboy in Texas.

Why is everyone moving to DFW?

Many Dallas movers say they are moving not just for more employment opportunities but also for higher wages. For example, in Dallas, the average annual wage is $67,500. The state’s average salary is around $38,000, which is $9,000 higher than the national average.

Why does everyone move to Dallas?

There Are Tons of Jobs for Everyone Dallas is known for its thriving economy, is home to some of the wealthiest people in the country and loves the liberty to do business. Dallas ranked first in job growth and the number of jobs added out of the 12 largest metro areas in the United States.

Why are so many Californians moving to Texas?

The survey cited Texas’ robust economy, employment opportunities and low housing costs as motivating factors for Californians making a move to the Lone Star State.

Is Fort Worth growing?

From 2019-2020 — even while much of the nation was shut down by the COVID pandemic — Fort Worth’s population grew 2.1%, the highest rate among large cities, according to Census data. The fastest-growing part of the city is in far North Fort Worth, where land is cheap and plentiful.

Is Dallas-Fort Worth growing?

The Dallas-Fort Worth region added more than 1.2 million residents over the last decade, growing its population by 20 percent since 2010, according to U.S. Census data released today.

Which city is bigger Dallas or Fort Worth?

While Dallas and Fort Worth are about the same size in terms of square mileage—Dallas is about 400 square miles, and Fort Worth is about 350 square miles—the city of Fort Worth’s population of 778,573 (compared to the city of Dallas’ 1.24 million) means there’s more room to breathe.

How many people travel to Austin a year?

More than 30 million domestic visitors come to Austin annually. Known as the Live Music Capital of the World®, Austin offers world-renowned festivals such as SXSW® and the Austin City Limits Music Festival – along with more than 250 music venues featuring rock, blues, jazz, hip hop and other genres nightly.

Why do people travel to Austin TX?

Austin is known for beautiful sunshine-filled days and bluebird skies. The city boasts 205 parks, 14 nature preserves and more than 50 miles of hiking and biking trails. There are rivers for kayaking, a spring-fed swimming hole at Barton Springs Pool and even a grotto with a 45-foot waterfall at Hamilton Pool.

How many tourists visit Houston each year?

A record 22.3 million people visited Houston in 2018, up from 21.9 million the year before, according to new figures released by Houston First Corporation. The 22.3 million total includes both leisure and business travelers coming from elsewhere in the U.S. and from abroad.

What is the highest temperature ever recorded in San Antonio?

San Antonio climbed to 111 degrees back on Sep. 5, 2011. The hottest temperature ever recorded in Texas is 120 degrees. The mercury climbed there twice: once in 1936 and again in 1994.

What is the highest temperature in Fahrenheit ever recorded in San Antonio?

The highest recorded temperature in San Antonio is 111.0°F (43.9°C), which was recorded in September.

Why was the Alamo built?

The Alamo is an 18th-century mission church in San Antonio, Texas. It was originally built to be the church for the Mission San Antonio de Valero, which was founded in 1718. The church was built by Spanish Franciscan friars in order to convert the local Indians to Christianity.

What is Fort Worth known for?

Fort Worth is home to the oldest stock show and rodeo in the country – the Southwestern Exposition and Livestock Show. Fort Worth hosts the world’s only twice-daily cattle drive in the Stockyards National Historic District. One of Bonnie and Clyde’s hideouts from the law was the historic Stockyards Hotel in Fort Worth.

What’s Dallas famous for?

What is Dallas Most Famous For? Bishop Arts District. John F. Kennedy Memorial Plaza. The Sixth Floor Museum. Dallas Arboretum and Botanical Garden. Dallas World Aquarium. Six Flags Over Texas. AT&T Stadium. Reunion Tower.

Why Dallas is famous?

Dallas is known for its business opportunities, bustling airport, arts district, and history of cotton and oil production. Dallas is also recognized as the site of President Kennedy’s assassination and the location of the State Fair of Texas.

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How many people visit our America's national parks? Graphics explain

Each year, the National Park Service welcomes millions of visitors. Since the agency started tracking attendance in 1904, more than 15 billion people have paid visits to the National Park System.

With 63 national parks spanning the United States, visitors have their fair share of natural beauty to explore. From Acadia National Park in Maine to Olympic National Park in Washington and California's Yosemite to North Carolina's Great Smoky Mountains, each park provides a unique experience for tourists.

“Our national parks tell our shared American story. I'm glad visitors are finding hidden gems, exploring in the off-season and finding new ways to have a great time in our national parks,” said National Park Service director Chuck Sams in a statement.

On Saturday April 20th, all fees to visit national parks will be lifted to celebrate the first day of National Park Week. Last year, the first day of national park week coincided with Earth Day.

How many people visit national parks each year?

The National Park Service said more than 325 million people visited the parks last year, up 4% from 2022. That includes visits to 400 parks run by the NPS. After the COVID-19 pandemic caused a drop in visitors, the total number of visitors has been on an upward trend. A study found that in April 2020, visitation to U.S. national parks decreased by about 87%, due to temporary closure of some parks.

In 2023, 38% percent of people visited recreation parks, 32% went to historical and cultural parks and 30% went to nature parks, according to NPS.

What are the most visited national parks?

Great Smoky Mountains  is the most visited national park in America, by far. Last year, it drew nearly three times the visitors as the second-most visited park,  Grand Canyon , according to  National Park Service data .

These were the 15 most visited national parks in 2023:

  • Great Smoky Mountains in North Carolina and Tennessee - 13,297,647
  • Grand Canyon in Arizona - 4,733,705
  • Zion in Utah - 4,623,238
  • Yellowstone in Idaho, Montana, Wyoming - 4,501,382
  • Rocky Mountain in Colorado - 4,115,837
  • Yosemite in California - 3,897,070
  • Acadia in Maine - 3,879,890
  • Grand Teton in Wyoming - 3,417,106
  • Joshua Tree in California  - 3,270,404
  • Olympic National Park in Washington - 2,947,503
  • Glacier National Park in Montana - 2,933,616
  • Cuyahoga Valley in Ohio - 2,860,059
  • Indiana Dunes in Indiana - 2,765,892
  • Hot Springs in Arkansas - 2,502,967
  • Bryce Canyon in Utah - 2,461,269

From Acadia to Zion: What travelers should know about each of America's national parks

Answers to your biggest park questions: What is the most visited national park in the US?

Where are the national parks located?

All 50 states are home to other  National Park Service units , like national battlefields and seashores, which are sometimes called parks.

The National Park System currently has 429 units. The most recent addition is the  Amache National Historic Site  in Colorado. Travelers can find sites by state on the  National Park Service’s website .

What to know about National Park Week

National Park Week  kicks off April 20 with free entry to every national park in America. 

That’s not just  capital NP national parks  like  Grand Teton  and  Olympic , but all 429 sites within the  National Park System , ranging from national battlefields to seashores.

Entry fees are only waived that first day, but there are special activities planned throughout National Park Week (and many sites  don’t charge entry fees  anyway).

National Park Week spans nine days. It runs from April 20 through April 28. 

Each day will spotlight a different parks-related theme.

  • April 20: Discovery
  • April 21: Volunteers 
  • April 22: Earth Day 
  • April 23: Innovation 
  • April 24: Workforce Wednesday 
  • April 25: Youth Engagement 
  • April 26: Community Connections 
  • April 27:  Junior Ranger Day
  • April 28: Arts in Parks 

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How Many Tourists Visit Florida Each Year

Published: November 8, 2023

Modified: December 28, 2023

by Jaclin Lough

  • Plan Your Trip

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Introduction

Florida, also known as “The Sunshine State,” is a popular tourist destination that attracts millions of visitors from around the world. With its beautiful beaches, vibrant cities, diverse wildlife, and thrilling theme parks, Florida offers something for everyone. Whether it’s enjoying the sunny weather, visiting world-class attractions, or exploring the unique ecosystems, tourists flock to Florida year after year to experience its abundant natural beauty and vibrant culture.

In this article, we will delve into the fascinating world of Florida tourism, exploring the historical trends, current statistics, and the impact of tourism on the state’s economy. We will also examine the factors influencing tourist numbers and the challenges and opportunities faced by the tourism industry in Florida.

By understanding the significance of tourism in Florida, both for its residents and the local economy, we can gain insights into how this industry contributes to the state’s growth and development. So, let’s embark on this journey and uncover the wonders of Florida tourism.

Methodology

In order to accurately analyze the number of tourists visiting Florida each year, extensive data collection and analysis methods are employed. The main sources of data include surveys, visitor centers, hotel occupancy records, airport arrivals, and other tourism-related entities.

State and local tourism agencies in Florida gather information through visitor surveys conducted at various points of entry, such as airports, train stations, and visitor information centers. These surveys collect data on visitors’ demographics, purpose of visit, length of stay, spending patterns, and more.

Additionally, hotels and other accommodation providers in Florida maintain records of guest arrivals, which are essential for determining tourist numbers. Hotel occupancy rates and reservation data are valuable indicators of the tourism industry’s performance and give insights into trends and demand fluctuations.

Another important data source is airport arrivals, which provide a snapshot of the number of tourists traveling to Florida by air. Airports across the state track and compile data on the number of passengers arriving on both domestic and international flights.

Furthermore, aggregated data from travel agencies, tour operators, and cruise lines is also utilized to estimate tourist numbers. These entities track bookings, itineraries, and passenger numbers, which provide valuable information about the flow of tourists to Florida.

To ensure the accuracy and reliability of the data, statistical methods such as sampling and extrapolation are employed. Sampling involves collecting data from a representative subset of the population, while extrapolation involves estimating the total number of tourists based on the collected sample data.

It is important to note that while these methodologies provide valuable insights into tourist numbers, they are subject to limitations. For instance, not all tourists may participate in surveys, and some may choose not to disclose certain information. Additionally, factors such as seasonal variations, economic conditions, and unforeseen events can influence tourist numbers and may lead to fluctuations in data.

Despite these limitations, the methodologies used in collecting and analyzing data on Florida tourist visits provide a comprehensive and reliable picture of the state’s tourism industry. By combining data from various sources and employing statistical techniques, researchers and policymakers can gain valuable insights into the trends, patterns, and economic impact of tourism in Florida.

Historical Trends in Florida Tourism

Florida has a long and rich history as a tourist destination. The state’s natural beauty, warm climate, and captivating attractions have been drawing visitors for decades. Understanding the historical trends in Florida tourism provides insights into the growth and evolution of the industry.

In the early 20th century, Florida began to see an increase in tourist numbers as advancements in transportation, such as the construction of railways, made it more accessible to travelers. The development of luxury resorts and the promotion of Florida’s sunny weather as a health benefit also played a significant role in attracting visitors.

One of the defining moments in Florida’s tourism history was the opening of Walt Disney World in 1971. This theme park revolutionized the tourism industry in the state and cemented Florida’s reputation as a top family-friendly destination. The success of Disney World spurred the development of other theme parks and attractions, including Universal Orlando Resort and SeaWorld Orlando, further boosting tourist numbers.

Throughout the 20th century, Florida continued to evolve as a tourist hotspot. The state’s stunning coastline, including popular destinations like Miami Beach, Daytona Beach, and the Florida Keys, attracted beachgoers from far and wide. The Everglades National Park and the Kennedy Space Center also drew nature enthusiasts and space enthusiasts, respectively.

In recent years, Florida has witnessed a surge in international tourist arrivals. The state’s proximity to Latin America and its connection to major air hubs have made it an appealing destination for visitors from countries such as Canada, the United Kingdom, Brazil, and Germany.

The impact of hurricanes and other natural disasters on Florida’s tourism industry cannot be ignored. The state has faced several devastating storms throughout its history, which have temporarily impacted tourist numbers. However, Florida’s resilience and commitment to rebuilding and recovery have allowed the tourism industry to bounce back.

Overall, historical trends indicate a consistent and steady growth in Florida tourism. The state’s ability to adapt to changing tourism preferences, invest in infrastructure, and capitalize on its natural and cultural attractions has made it a global destination that continues to attract millions of visitors each year.

Current Statistics on Tourist Visits in Florida

Florida remains one of the most visited states in the United States, with a robust tourism industry that contributes significantly to the state’s economy. Let’s take a look at some current statistics on tourist visits in Florida.

  • According to Visit Florida, the official tourism marketing corporation for the state, Florida welcomed a record-breaking 131.4 million tourists in 2019.
  • While the COVID-19 pandemic had a significant impact on global tourism in 2020, Florida still managed to attract an estimated 86.7 million tourists, despite travel restrictions and reduced international travel.
  • In the first half of 2021, Florida saw a gradual recovery in tourism numbers, with approximately 58 million visitors, reflecting a strong rebound compared to the previous year.
  • Miami continues to be a top tourist destination in Florida, with over 23 million visitors in 2019. The city’s vibrant cultural scene, stunning beaches, and renowned nightlife make it a popular choice for tourists.
  • Orlando, home to world-class theme parks like Walt Disney World and Universal Orlando Resort, remains a major draw for tourists. In 2019, Orlando welcomed over 75 million visitors, making it the most visited city in the state.
  • The Florida Keys, with their picturesque scenery, vibrant marine life, and unique island charm, also attract a significant number of visitors each year. Key West alone saw more than 5 million tourists in 2019.
  • Florida’s beaches, including popular destinations such as Clearwater Beach, Daytona Beach, and Siesta Key, continue to be major attractions for tourists, drawing millions of visitors annually.
  • International tourism plays a crucial role in Florida’s visitor numbers. In 2019, the state welcomed approximately 13.2 million international visitors, with Canada, the United Kingdom, and Brazil being the top three countries of origin.

These statistics illustrate the enduring appeal of Florida as a premier tourism destination. The state’s diverse attractions, including theme parks, beaches, cultural hubs, and natural wonders, continue to capture the imagination of travelers from around the world.

As the tourism industry gradually recovers from the challenges posed by the pandemic, Florida remains committed to providing a safe and enjoyable experience for visitors. By implementing health and safety protocols, promoting responsible travel, and showcasing the state’s unique offerings, Florida is well-positioned to attract even more tourists in the coming years.

Comparison of Tourist Numbers by Region in Florida

Florida encompasses several distinct regions, each offering its own unique attractions and experiences. Let’s explore a comparison of tourist numbers by region in Florida to gain insights into the popularity of each area.

1. Miami-Dade County: Known for its vibrant city life, stunning beaches, and diverse cultural scene, Miami is a top tourist destination in Florida. The county attracts millions of visitors each year, with Miami Beach being the main draw. In 2019, Miami-Dade County welcomed over 23 million tourists, making it one of the most visited regions in the state.

2. Orlando: Home to world-renowned theme parks, Orlando is a top choice for families and thrill-seekers. The region boasts attractions like Walt Disney World, Universal Orlando Resort, and SeaWorld Orlando. In 2019, Orlando had over 75 million visitors, making it the most visited region in Florida.

3. The Florida Keys: Offering a unique island experience, the Florida Keys stretch over 120 miles of breathtaking beauty. Key West, the most popular island in the Keys, attracts tourists with its vibrant atmosphere, historical sites, and stunning sunsets. The Keys welcomed over 5 million visitors in 2019.

4. Tampa Bay Area: Located on Florida’s west coast, the Tampa Bay Area offers a mix of cultural attractions, waterfront activities, and professional sports. The region is home to Busch Gardens Tampa Bay and the renowned Salvador Dali Museum. In 2019, the Tampa Bay Area saw over 34 million visitors.

5. Greater Fort Lauderdale: Known for its beautiful beaches and vibrant nightlife, Fort Lauderdale is a popular destination for sun-seekers. The region also attracts visitors with its world-class shopping, dining, and cultural events. In 2019, Greater Fort Lauderdale welcomed over 14 million tourists.

6. Southwest Gulf Coast: The Southwest Gulf Coast region, including destinations like Naples, Sarasota, and Fort Myers, offers pristine beaches, championship golf courses, and nature preserves. The region’s natural beauty and outdoor activities draw millions of visitors each year.

7. Daytona Beach: Famous for its wide, sandy beaches and high-speed racing events, Daytona Beach is a favorite among motorsports enthusiasts. The region also offers attractions like the Daytona International Speedway and the Daytona Beach Boardwalk. In 2019, Daytona Beach had over 10 million visitors.

These numbers provide an overview of the popularity of different regions in Florida. However, it’s important to note that tourist numbers can vary year to year due to various factors, including economic conditions, marketing efforts, and global events. Nonetheless, Florida’s diverse regions collectively offer an array of attractions and experiences that cater to a wide range of interests, ensuring that there is something for everyone in the Sunshine State.

Impact of Tourism on Florida’s Economy

Tourism plays a pivotal role in Florida’s economy, contributing significantly to job creation, revenue generation, and overall economic growth. Let’s examine the impact of tourism on Florida’s economy.

1. Job Creation: The tourism industry in Florida is a major employer, providing job opportunities for millions of residents. Directly and indirectly, tourism supports a wide range of sectors, including hospitality, transportation, retail, entertainment, and more. From hotel staff and tour guides to restaurant workers and transportation providers, tourism-related jobs have a significant impact on the state’s workforce.

2. Revenue Generation: Tourism brings in substantial revenue for Florida. Visitors spend money on accommodations, dining, shopping, attractions, and entertainment, contributing to the local economy. In 2019, visitors spent approximately $91.3 billion in Florida, generating tax revenues that support essential services and infrastructure development.

3. Small Business Growth: Tourism provides opportunities for small businesses to thrive in Florida. From boutique hotels and local restaurants to tour operators and souvenir shops, small businesses are vital contributors to the tourism industry. The influx of tourists creates a demand for unique experiences and products, benefiting local entrepreneurs and fostering economic growth.

4. Infrastructure Development: The revenue generated from tourism plays a crucial role in the development of infrastructure and amenities in Florida. Funds are invested in improving transportation networks, building and maintaining attractions, enhancing public spaces, and supporting cultural institutions. These developments not only cater to tourists but also enhance the overall quality of life for residents.

5. Ancillary Industries: Tourism stimulates growth in ancillary industries such as construction and real estate. As demand for accommodations and attractions increases, there is a need for the expansion and development of infrastructure. This results in new construction projects and opportunities for investment in real estate, further fueling economic activity in the state.

6. Promotion of Economic Diversity: Florida’s diverse tourism offerings allow for economic diversity. The state attracts visitors with its theme parks, beaches, natural wonders, cultural events, sports, and more. By promoting various tourism sectors and continually investing in new attractions and experiences, Florida reduces its dependence on specific industries and fosters a more resilient and diversified economy.

Overall, the impact of tourism on Florida’s economy is substantial. The industry contributes to job creation, revenue generation, infrastructure development, and the growth of small businesses. With its endless array of attractions and natural beauty, Florida continues to attract tourists from around the world, ensuring a steady and significant economic impact for the state.

Factors Affecting Tourist Numbers in Florida

Several factors influence the number of tourists visiting Florida each year. Understanding these factors is essential for anticipating trends and making informed decisions to bolster the state’s tourism industry. Let’s explore some of the key factors that affect tourist numbers in Florida.

1. Weather: Florida’s climate, with its warm temperatures and abundant sunshine, is a major draw for tourists. Seasonal variations, such as hurricanes during the summer months, can impact visitor numbers. Mild winters attract visitors from colder regions, while hot and humid summers may deter some travelers. Weather patterns significantly influence the timing and volume of tourists visiting Florida.

2. Economic Conditions: Economic factors play a significant role in travel decisions. Strength or weakness in the global and domestic economies impacts consumer spending and travel budgets. During economic downturns, people tend to cut back on discretionary spending, including travel. Conversely, during periods of economic prosperity, more people have the financial means to travel, resulting in increased tourist numbers.

3. Travel Restrictions and Policies: Travel restrictions and policies imposed by governments have a direct impact on tourist numbers. Visa requirements, entry restrictions, and security concerns can deter visitors from certain countries. Additionally, changes in currency exchange rates can also affect travel decisions as affordability becomes a consideration for tourists.

4. Marketing and Promotion Efforts: Effective marketing and promotion strategies greatly influence tourist numbers. The state of Florida, along with regional tourism boards and local businesses, invests in marketing campaigns to attract visitors. The use of various media channels, digital marketing platforms, and partnerships with travel agencies can significantly impact the visibility and appeal of Florida as a tourist destination.

5. Major Events and Festivals: Major events, festivals, and conferences held in Florida attract large numbers of tourists. Events like the Miami Art Week, Miami Boat Show, Daytona 500, and Universal Orlando’s Halloween Horror Nights draw crowds from far and wide. These events have a significant impact on tourism by attracting visitors specifically during those periods.

6. Natural Disasters: Florida is susceptible to natural disasters such as hurricanes. Severe storms can result in temporary disruptions to tourism, affecting visitor numbers. While the impact is typically temporary, the perception of the state’s vulnerability to natural disasters can influence travel decisions for some individuals in the short term.

7. Changing Travel Preferences: The evolving preferences of travelers, including shifting interests, emerging trends, and new travel experiences, influence tourist numbers. Changes in consumer behavior, such as a growing interest in eco-tourism, adventure travel, or experiential tourism, can impact visitor numbers in specific regions or attractions.

It is important to note that these factors are interconnected, and their influence on tourist numbers can vary. Additionally, unforeseen events such as pandemics or geopolitical events can significantly impact tourism patterns. By understanding these factors and closely monitoring trends, stakeholders in the tourism industry can adapt and respond effectively, ensuring sustainable growth for Florida’s tourism sector.

Challenges and Opportunities for Florida’s Tourism Industry

The tourism industry in Florida faces both challenges and opportunities as it strives to attract and retain visitors. Understanding these factors is crucial for industry stakeholders to navigate the ever-changing landscape. Let’s explore some of the key challenges and opportunities for Florida’s tourism industry.

Challenges:

  • Pandemic Impact: The COVID-19 pandemic has had a significant impact on global tourism, including the tourism industry in Florida. Travel restrictions, lockdowns, and reduced consumer confidence have disrupted travel plans and led to a decline in visitor numbers. The industry must adapt to new health and safety protocols and regain the trust of travelers.
  • Natural Disasters: Florida is prone to natural disasters such as hurricanes, which can disrupt travel and require extensive recovery efforts. The industry must have contingency plans in place to ensure the safety of visitors and the quick recovery of tourism infrastructure.
  • Competition: Florida faces competition from other popular tourist destinations both within the United States and internationally. To remain competitive, the state must continue to innovate, diversify its offerings, and invest in marketing and promotion efforts.
  • Sustainability: The tourism industry has a responsibility to promote sustainable practices to protect Florida’s natural resources and minimize its environmental impact. Balancing tourism growth with environmental conservation and addressing concerns such as waste management and carbon emissions is a key challenge.

Opportunities:

  • Diversification of Offerings: Florida is not just about theme parks and beaches. The state has a rich cultural heritage, vibrant arts scene, and diverse ecosystems that can be further developed and promoted to attract a wider range of tourists.
  • Ecotourism and Adventure Tourism: Florida’s abundance of natural beauty, including its national parks, wildlife sanctuaries, and waterways, provides immense opportunities for ecotourism and adventure tourism. By highlighting these unique experiences, Florida can attract nature lovers, outdoor enthusiasts, and eco-conscious travelers.
  • Digital Innovation: Technology and digital platforms present opportunities to enhance the visitor experience. From mobile apps for attractions and virtual reality experiences to personalized marketing campaigns and data analytics, leveraging digital platforms can offer unique and immersive experiences for tourists.
  • Culinary Tourism: Florida’s diverse culinary scene can be a significant draw for food enthusiasts. Promoting culinary tourism by highlighting local cuisines, food festivals, and farm-to-table experiences can attract foodies and contribute to the local economy.

By addressing challenges proactively and capitalizing on opportunities, Florida’s tourism industry can continue to evolve and thrive. Collaborative efforts between government agencies, tourism boards, businesses, and local communities are essential to ensure sustainable growth while preserving the state’s unique attractions and cultural heritage.

Florida’s tourism industry holds a significant place in the state’s economy and cultural fabric. With its beautiful beaches, world-class theme parks, diverse wildlife, and vibrant cities, Florida has become a sought-after destination for millions of tourists from around the globe. Throughout its rich history, the industry has witnessed steady growth, with increasing visitor numbers year after year.

Despite the challenges posed by the COVID-19 pandemic, Florida’s tourism industry is gradually recovering, with visitor numbers rebounding and the state continuing to attract travelers from near and far. The impact of tourism on Florida’s economy is undeniable, creating job opportunities, generating revenue for businesses, and supporting the development of infrastructure and amenities.

However, the industry is not without its challenges. Natural disasters, economic fluctuations, and intense competition from other destinations require constant adaptation and innovation. The industry must also address sustainability concerns and ensure that tourism growth is mindful of environmental conservation and community well-being.

Looking forward, Florida’s tourism industry has numerous opportunities to further flourish. By diversifying offerings, promoting sustainability, capitalizing on digital innovation, and tapping into niche markets such as ecotourism and culinary tourism, the state can continue to attract a diverse range of visitors and maintain its status as a global tourism powerhouse.

Ultimately, a collaborative approach involving government agencies, tourism boards, businesses, and local communities is crucial for a sustainable and thriving tourism industry in Florida. By collectively working towards balanced growth, fostering authentic and memorable experiences, and preserving the natural and cultural treasures of the state, Florida can continue to enchant and captivate visitors for generations to come.

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News | World

Canary Islands tourism protests: what are they about?

Thousands of protestors demonstrated in Tenerife on Saturday, demanding that the Spanish island temporarily imposes restrictions on tourist arrivals.

With signs that included, "People live here" and "We don't want to see our island die", protesters demanded that the tourism sector, which generates 35 per cent of the Canary Islands archipelago's GDP, be changed.

A little more than two dozen environmental organisations co-ordinated smaller marches around the island group and in other Spanish towns before the peak summer period.

But why are the Canary Islands protesting, how many tourists visit the islands each year, and is Spain due to scrap the 90-day rule?

Why are the Canary Islands protesting?

The protests were in an effort to stop the rise in short-term holiday rentals and hotel building that is driving up housing costs for locals.

According to the organisations, in order to relieve strain on the ecology, infrastructure, and housing stock of the islands, local authorities should temporarily limit the number of visitors and impose restrictions on foreigners buying real estate.

The effect on the locals worries government officials in the islands. As a result of protests from homeowners priced out of the property market, a draft law tightening regulations on short lets is anticipated to be passed this year. The president of the Canary Islands, Fernando Clavijo, stated on Friday that he was "proud" of the area's reputation as a top travel destination in Spain, but he also noted that additional regulations were necessary as the industry grew.

At a press conference, he said: “We can't keep looking away. Otherwise, hotels will continue to open without any control."

How many tourists visit the Canary Islands each year?

According to government estimates, the 2.2 million-person archipelago saw nearly 14 million foreign visitors in 2023 , an increase of 13 per cent over the previous year.

What is the 90-day rule in Canary Islands?

Thousands of Canary Island residents take to streets of Tenerife to demand tourism action

Thousands of Canary Island residents take to streets of Tenerife to demand tourism action

Canary Islands 'welcomes' British holidaymakers despite anti-tourism protests

Canary Islands 'welcomes' British holidaymakers despite anti-tourism protests

Canary Island campaigners start hunger strike in protest at tourist boom

Canary Island campaigners start hunger strike in protest at tourist boom

British citizens benefit from visa exemption for up to 90 days in every 180-day period but, if they wish to stay for longer, they face a tricky residency process or have to apply for the golden visa.

The only way to retain the golden visa is to invest more than €500,000 (£432,000) in real estate or certain types of business.

British people who own second homes on the continent are especially unfortunate since they will be unable to fully enjoy their property.

According to The Express , approximately 800,000 to one million British citizens own real estate in Spain, mostly along the southern coast. Only about 370,000 of them are officially recognised as residents, meaning they are free to come and go as they want.

Will Spain scrap the 90-day rule for UK citizens?

In 2023, Spain (including the Canary Islands) were in talks to relax the 90-day rule for UK citizens.

Héctor Gómez, Spain's acting minister of industry, trade, and tourism, has hinted that Madrid may consider lowering the 90-day ban for second-home owners back in December.

There is still no further development on the case.

France was also looking into scrapping the 90-day rule for second homeowners in their country, but they were rejected by the French court in January for being “ unconstitutional ”.

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Hawaii Visitor & Traveler Data

Hawaii Visitors by Island 2022

If it's Hawaii tourism data you're looking for, then you're in the right place. We'll cover the latest tourism trends (within the last 1-3 years) on the Hawaiian islands and provide a series of graphics and summarized data to give you a good idea of what's happening by the numbers.

The adjacent graph shows the  Total ARRIVAL Data in 2022  to each island (including multi-destination/island arrivals). You can also view our historical 2018 data graph ,  2016 data graph , and  2006 data graph  for comparison. A pie chart is not truly the best format to display the visitor totals for the various islands as the number of visitors shown in the chart is greater than the true total, as many visitors go to more than one island. However, for our purposes, it should give you an idea of how many visitors (percentage-wise) are arriving/visiting each island. Just keep in mind the actual arrival numbers are "inflated" a bit. A more accurate way to look at this is 'Visitor Days,' per island, but these percentages seen here provide an accurate overview of each island's visitation.

Latest DBEDT Tourism Updates

Department of business, economic development and tourism - monthly summary.

December 2023 Visitation & Spending

December 2023 Visitation & Spending

December 2023 Update

In December 2023, Hawaii marked the fifth consecutive month with declining visitor expenditures, experiencing a slight dip in both visitor arrivals (860,831 visitors, -1.3%) and spending ($1.96 billion, -1.2%) compared to December 2022. Despite this, the overall visitor spending for 2023 showed an increase from the previous year.

Visitor Arrivals and Spending : December 2023’s visitor count represented a 90.4% recovery from pre-pandemic levels in December 2019. The majority of visitors arrived by air service from the U.S. West and East, with a notable increase in arrivals by sea.

  • U.S. West and East : Visitors from these regions showed a decrease in arrivals and spending compared to the previous year, but an increase from 2019.
  • Japan and Canada : There was a significant increase in visitors from Japan compared to 2022, though numbers were still lower than in 2019. Canadian visitor numbers decreased from both 2022 and 2019.

Island-Specific Numbers :

    •     Oahu : Received 514,345 visitors with $885.1 million spent.     •     Maui : 196,402 visitors marked the highest number in five months post-wildfires, with $464.4 million spent.     •     Kauai : Saw 120,290 visitors, with spending reaching $266.0 million.     •     Hawaii Island : Welcomed 163,133 visitors and saw $309.5 million in spending.

The year 2023 concluded with an increase in total visitor spending to $20.78 billion, and total arrivals rose by 4.4% from 2022.

Official Press Release

November 2023 Visitation & Spending

November 2023 Visitation & Spending

November 2023 Update

Visitor Arrivals and Spending : In November 2023, Hawaii experienced a slight increase in visitor arrivals but continued to see a decrease in spending compared to the previous year. A total of 731,233 visitors represented a modest 0.3 percent increase over November 2022, yet spending decreased to $1.53 billion, down 2.4 percent from the previous year.

Source of Visitors : The majority of visitors came by air service, mainly from the U.S. West and East. There was a small increase in visitors from Canada, and a significant surge from Japan compared to 2022, though numbers remained much lower than in 2019.

Key details from the Island in November 2023 :

    •     Oahu saw a rise in visitors to 440,049 but a drop in spending to $652.9 million.     •     Maui had 161,522 visitors, recovering from wildfire impacts, with spending at $375.5 million.     •     Kauai hosted 106,907 visitors, with spending increasing to $212.7 million.     •     Hawaii Island welcomed 135,645 visitors with spending reaching $262.7 million.

Overall, there was a year-to-date increase in total visitor spending and arrivals, with $18.82 billion in spending and 8,783,688 arrivals, indicating growth from 2022.

October 2023 Visitation & Spending

October 2023 Visitation & Spending

October 2023 Update

In October 2023, Hawaii continued to see a decline in both visitor arrivals and spending compared to 2022, marking the third consecutive month of downturn following the Lahaina wildfires.

Visitor Arrivals and Spending : October 2023 saw 734,582 visitors, a 3.2% decrease from October 2022, but a 92.3% recovery compared to pre-pandemic October 2019. Total visitor spending was $1.51 billion, down from $1.54 billion in October 2022 but up from $1.33 billion in October 2019​​.

Source of Visitors : The majority of visitors arrived by air service, primarily from the U.S. West and U.S. East. The U.S. West contributed 362,258 visitors, a decrease from 2022 but an increase from 2019. U.S. East saw a decline in arrivals compared to 2022 but an increase from 2019. Visitors from Japan increased significantly from 2022 but were much lower than in 2019. Canadian visitor numbers decreased from both 2022 and 2019​​.

Numbers by Island :

  • Oahu : Received 448,096 visitors, a 14.7% increase from October 2022, with spending reaching $673.3 million, slightly up from the previous year​​.
  • Maui : After the wildfires, visitation dropped to 132,909, a 42.3% decrease from 2022, and spending fell to $326.2 million, down 25.2% from the previous year​​.
  • Kauai : Saw a stable visitor count at 109,337, virtually unchanged from 2022, but spending increased to $233.2 million, a significant rise of 34.1% from the previous year​​.
  • Hawaii Island : Had 133,081 visitors, a 6% decrease from October 2022, with spending of $246.1 million, an 8% increase from the prior year​​.

September 2023 Visitation & Spending

September 2023 Visitation & Spending

September 2023 Update

In September 2023, Hawaii experienced a decrease in both visitor arrivals and spending compared to the same period in 2022, partly due to the aftermath of the Lahaina fires on Maui. The total number of visitors was 651,286, marking a 7.4% decrease from September 2022, yet showing an 88.5% recovery from pre-pandemic levels of September 2019. Total visitor spending was $1.37 billion, a reduction from the $1.52 billion in September 2022 but an increase from September 2019's $1.25 billion.

The majority of visitors arrived by air, predominantly from the U.S. West and East. The U.S. West sent 329,187 visitors, a decrease from 2022 but an increase from 2019. U.S. East saw 153,635 visitors, down from 2022 but up from 2019. Visitors from Japan increased significantly compared to 2022 but were much lower than 2019 numbers. Canadian visitor numbers and spending also decreased compared to 2022 and 2019.

Visitor demographics varied across the islands. Oahu welcomed 433,209 visitors, Maui received 94,221 visitors, significantly impacted by the wildfires, Kauai hosted 115,305 visitors, and Hawaii Island saw 129,444 visitors. Each island exhibited unique trends in visitor arrivals and spending, reflecting diverse attractions and visitor experiences.

August 2023 Visitation & Spending

August 2023 Visitation & Spending

August 2023 Update

In August 2023, Hawaii's tourism was notably impacted by the Lahaina wildfires, leading to a 7.3% decrease in total visitor arrivals compared to August 2022. This figure represented an 83.0% recovery from the pre-pandemic levels of August 2019. The total number of visitors was 769,163, with a significant decline in arrivals to Maui due to the wildfires. Visitor spending for the month was $1.58 billion, lower than the $1.74 billion spent in August 2022, but still higher than the $1.50 billion from August 2019.

The majority of visitors, 766,023, arrived by air service, mainly from the U.S. West and U.S. East, with an additional 3,140 coming via a single cruise ship. The average length of stay for all visitors was 8.67 days, slightly less than in August 2022. The statewide average daily census was 215,020 visitors.

Visitor arrivals to different islands varied. Oahu saw an increase in visitors, with 507,702 arrivals. Hawaii Island and Kauai also experienced increases in visitor numbers. In contrast, Maui faced a significant drop in visitor arrivals, with only 112,259 visitors, less than half the volume of August 2022, primarily due to the Lahaina wildfires which led to the cancellation of 88 direct transpacific flights to Kahului.

Visitor demographics from different regions showed mixed trends. The U.S. West sent 392,427 visitors, a decrease from both 2022 and 2019. However, their spending, although lower than in 2022, was higher than in 2019. Visitors from the U.S. East also decreased compared to both 2022 and 2019, but their spending increased from 2019 levels. Visitors from Japan increased dramatically from 2022 but were much lower than 2019 figures. Canadian visitor numbers and spending decreased compared to 2022 and 2019.

There were 103,589 visitors from other international markets, including Oceania, Asia, Europe, Latin America, Guam, the Philippines, and the Pacific Islands. This figure was an increase from 2022 but a decrease from 2019.

July 2023 Visitation & Spending

July 2023 Visitation & Spending

July 2023 Update

In July 2023, Hawaii’s tourism showed a positive trend, with 932,713 visitors marking a 1.5% increase from July 2022 and representing a 93.7% recovery from July 2019. Visitor spending reached $2.05 billion, exceeding the figures from both 2022 and 2019. The majority of visitors, 929,386 in total, arrived by air, primarily from the U.S. West and East. The average length of stay for all visitors was 9.06 days.

From the U.S. West, there were 499,029 visitors, a decrease from 2022 but an increase from 2019, with spending of $972.1 million. Visitors from the U.S. East were comparable to 2022 numbers and higher than in 2019, with spending of $628.4 million. Visitor arrivals from Japan saw a significant increase compared to 2022 but were still lower than 2019 figures, with spending of $83.2 million. Canadian visitors slightly exceeded 2019 levels, with a total spend of $68.2 million.

The visitor count from other international markets, including Oceania, Asia, Europe, and Latin America, was 100,912, showing a modest increase from 2022 but a decrease from 2019. Total trans-Pacific flights servicing the islands were slightly fewer than in 2022 and 2019.

For the first seven months of 2023, total visitor spending amounted to $12.83 billion, showing an increase from both 2022 and 2019. Total arrivals during this period were 5,897,424, higher than in 2022 but lower than in 2019.

Island-specific details reveal that Oahu welcomed 528,585 visitors with a spending of $870.7 million. Maui received 293,681 visitors, with spending of $623.4 million. Kauai had 139,771 visitors and a spend of $264.5 million. Hawaii Island saw 171,957 visitors, with a spending of $263.0 million.

Visitor demographics varied, with a significant portion of U.S. West visitors being repeat visitors, and a majority staying in hotels. The first seven months of 2023 saw 3,110,046 visitors from the U.S. West, spending $6.05 billion. The U.S. East contributed 1,563,393 visitors, spending $4.05 billion. From Japan, there were 267,131 visitors, spending $427.5 million, and from Canada, 284,544 visitors, spending $726.2 million.

These statistics reflect a steady recovery in Hawaii’s tourism industry, with significant contributions from various international markets and a strong showing from U.S. visitors.

The tabular chart shown further below gives the breakdown of visitors in the islands on a month by month basis (color coded per island), based on data from 2019 & 2022 visitor reports.

Visitor Days & Visitor Expenditures

In considering the "health" of the tourism market, one must also put emphasis on the two factors that are the most important: "visitor days" and "visitor expenditures." 

Mahalo for the tip by 'amberloo' at TripAdvisor. In her words, " If there are more visitor days and more money being spent annually over the long-term, the industry is healthy regardless of any other factors; such as mere arrival totals. The goal of many government planners is to increase "days" and "spending" while limiting (or even decreasing) arrival counts. "

Why limit arrival counts you might ask? One has to consider tourism "capacities" of the islands and how that will affect future trends. Maui and O'ahu likely reached their carrying capacity (for visitors) years ago, thus have few remaining competitive development opportunities and will not have the statistical fluctuations or upside growth potentials seen on Kaua'i. In fact, due to growth in recent years, Kaua'i has now about reached its own carrying capacity pending completion of on-going development.

Estimated Hawaii Visitor Arrivals by Month 2019 & 2022

Estimated Hawaii Visitor Arrivals by Month 2019 & 2022

Individual Hawaiian Island Data

These statistics are "arrival" data - meaning visitors who arrived in the islands (either from the mainland US, abroad, or from another island).

When viewing these statistics, we encourage visitors to keep the geographic size of the islands in mind. For example, the Big Island and Kauai have very similar trends in arrivals. However, the Big Island is significantly larger geographically speaking than Kauai (in fact, it is larger than all of the other islands combined) so these visitor numbers alone cannot tell the complete story. Kauai and the Big Island may very well have the exact same number of visitors any given month, but the size of the island will also determine how "crowded" it feels.

Big Island of Hawaii Visitor Data

The largest in the chain typically ranges between 100,000-175,000 arrivals each month. Excluding the summer "hump" felt through all the islands, the number of arrivals fluctuates much less than some other islands in the chain, so visitation is usually about the same in Hawai'i. The events we noted on the  best time to travel to Hawaii  page, that are held each spring and fall, can increase visitor ratios on the island. The volcanic eruption that began in May 2018 is also to have likely affected arrival numbers for this period.

Maui Visitor Data

The second largest island in the chain typically ranges between 210,000-300,000 arrivals each month. The summer "hump" is by far the largest period of arrivals, but there are also significant spikes at other times during the year, most notably around the Christmas holidays.

Kauai Visitor Data

The fourth largest island in the chain typically ranges between 100,000-140,000 visitors each month. Kauai, in general, is a much quieter island (arrival wise) when compared to the likes of the other islands in the chain. But that may be due to its size and "theme" (all things green). The summer "hump" is the only really busy time on the island, though it's not as distinct as the "hump" Maui and Oahu experience. The 2018 winter and spring storms and subsequent closures on Kauai likely affected visitor arrivals after this period.

Oahu Visitor Data

The third largest island in the chain typically ranges between 450,000-570,000 visitors each month. As you can quickly see, that number quickly dwarfs the other islands arrival data. Oahu is widely popular with visitors abroad, and given that 75% of the state's population lives on this single island, the arrival data can skew accordingly.

Typical Hawaii Visitor Timeline

Typical Visitor Planning Timeline

Typical Visitor Planning Timeline

More Information:

Hawaii Weathe r page or Selecting a Hawaiian island to visit

If you want even more detailed tourism specifications, please visit the Hawaii Department of Business, Economic Development & Tourism .

Molokai & Lanai Visitor Data

These two islands only make up slightly more than 1% of all visitor arrivals combined. If you're heading to either of these two islands and are curious about this data, we suggest you look at the detailed statistics provided on the  Hawaii Tourism Authority  website.

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Article Published/Updated: 03-18-2024

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