sports travel and hospitality group

Exclusive premium hospitality at the biggest sporting events in the world

Give your clients, friends or family a first-class entertainment experience they will never forget. STH Group is the premium sports, travel and hospitality provider in the world. We offer a range of exciting ticket-inclusive packages, from relaxed shared spaces to dedicated private experiences, giving you the chance to enjoy the event in style.

STH Group have sold premium ticket-inclusive hospitality packages for the biggest sporting events in the world, including:

• The Olympic Games
• Rugby World Cup
• ICC Cricket World Cup
• The Championships, Wimbledon
• UEFA European Football Championships
• UCI Track Cycling World Championships
• NFL International Series

Roland-Garros

• Henley Royal Regatta
• Royal Ascot

We are always adding major sporting events for our customers to access, so sign up now for when official VIP experiences become available or see below for world-class events you can guarantee your place at today.

Secure your place at Roland-Garros 2024 with official hospitality.

Register your interest for The Open 2024 (152nd).

Official travel and hospitality at the biggest ICC cricket events in the world.

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What To Expect With Sports Hospitality

Above and beyond Much like the athletes who dedicate their lives to be the best in their sport, sports hospitality…

Why Sports Hospitality Is a Winning Strategy for Corporate Businesses.

In the fast-paced world of business, building and maintaining strong relationships with clients, partners, and employees is essential for success….

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STH Group continues to expand and innovate

Matthew Leek, the sales & business development director at sth group, will be speaking at the next edition of ALSD International –…

• ICC Travel & Tours
• FORMULA 1 PADDOCK CLUB™
• New Zealand Travel Packages
• The 152nd Open Royal Troon
• 2024 Presidents Cup
• LIV Adelaide 2024
• Henley Royal Regatta 2024
• Royal Ascot 2024
• Wallabies Travel
• Roland-Garros 2024
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Destination Sport Group

Destination Sport Group is a unique, specialist sports travel business. We have over 300 employees in 14 countries around the world.

We have seven market-leading divisions including:

• Amaze – global destination management
• Destination Sport Experiences – travel for participants and spectators across cycling, running and triathlon
• Destination Sport Travel – specialised team and business travel for elite sports organisations
• inspiresport – development tours for schools, clubs and groups to inspire the next generation
• Mike Burton Group – rights holder branded fan experiences
• Sportsbreaks.com – unforgettable sports travel experiences
• Sportsworld – international hospitality and travel programmes

Our background

Destination Sport Group was formed in 2019, initially as Clarity Sports as a sister-business to Clarity Travel, one of the UK’s leading business travel management companies.

Following considerable expansion via organic growth and acquisitions, Destination Sport Group became a standalone division within the Portman Travel Group in 2021.

Our goal is to set the global standard in sports travel, offering our partners and clients a best-in-class solution via our market leading brands.

In the press

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Sportsbreaks.com Welcome New Managing Director

FAW Partnership Extension

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PDC Partnership Renewal

Yorkshire Cricket Partnership

Scottish FA Partnership

United Soccer Coaches Convention 2024

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Future of Sports Venues: Where Hospitality Meets the Fan Experience

Here is a look at home some new venues have incorporated the feel of their home city.

The sports industry has undergone a major transformation and with the increased desire and development of sports venues in the United States, there is a strong need for owners and operators to diversify and elevate offerings. A key differentiator in venue design has been to integrate hospitality design strategies that attract new audiences and enable venues to be activated beyond game day.

New sporting venues are designed to optimize an immersive fan and guest experience through unexpected premium and lifestyle spaces. This take on venue design seeks to personalize the guest experience and becomes the driver for financially and socially sustainable venues. Three trends include enhanced seating options, food and beverage programming, and the storytelling and branding of venues. The most successful examples are rooted in the local culture and integrate the community.

Every venue needs a story and every space is a chapter that brings guests along for a journey, which can be unique depending on the experience they’d like to enjoy. Here are four venues that exemplify these trends.

Banc of California Stadium: Setting a New Benchmark for the Premium MLS Experience

Completed in 2018, Banc of California Stadium became more than a home for Major League Soccer team Los Angeles Football Club . The stadium encompasses 37,000 square feet of new development, including a restaurant, merchandise store, lounge and bar areas, suites and a private party terrace — creating social hubs for attendees to celebrate the team and connect with fans. The stadium offers a variety of exterior and interior spaces that take design inspiration from a California aesthetic, with each level offering a distinct look and feel.

Inspired by the Art Deco movement, the Field Club ( left ) uses a darker palette and brass accents to create a posh atmosphere. The space provides fans an exclusive experience with premium seats that are steps from the field and centrally located for breathtaking views of the game. Chef’s tables serve seasonal menus that change game to game. As guests make their way up the stadium, the Sunset Terrace ( right ) provides panoramic views of the Hollywood sign and skyline views of downtown Los Angeles. Spacious suites reflect light, summer‐ready colors throughout with a water feature, grass lawn and table tennis tables suggesting a breezy California retreat.

Chase Center: Bringing an Unprecedented Level of Luxury to Venue Design

Chase Center is a new 18,000‐seat professional sports arena in San Francisco completed in September 2019 as the new home for the Golden State Warriors . Chase Center creates a true hospitality feel reminiscent of high‐end hotels and lounges. The arena showcases elevated hospitality through public and VIP spaces that supports Chase Center’s multifunctionality to host events from concerts and galas to executive gatherings and team celebrations. An elevated experience in club suites, lounges and spaces throughout is created by materials and textures of warm woods, natural stone and brass metal accents; while cool gray tones and brass reflect a sophisticated take on the home team’s colors.

The Theater Boxes ( left ) provide in‐seat service and a perfect vantage point for games and concerts. Mini-boxes that face the court include a full buffet and bar, as well as restaurant‐style seating. These spaces are lined with an exclusive dining area, along with plush and private balcony seats, making the perfect perch to take in all the action. The Courtside Lounge ( left ) displays design and palette elements that reflect the luxury and comfort of wine country. Inspired by the interior of a wine barrel, guests are greeted by a dramatic vaulted ceiling barrel and an oversized media wall. The suites also feature a private bar, harvest table and shared wine vault.

San Diego State Aztec Stadium: Offering a New Way of Experiencing Collegiate Sports

The new 35,000‐seat stadium will be the home of San Diego State University’s football team. Aztec Stadium represents the first project on the university’s Mission Valley Campus expansion, converting the old Qualcomm Stadium site into an entertainment and education district that is anchored by the stadium. The design is deeply tied to the distinct and local culture of San Diego.

A key feature of the stadium is the Craft Gardens ( left ), which is inspired by iconic San Diego outdoor venues such as Balboa Park and Petco Park, and will offer authentic, well‐crafted food and beverage experiences. The design takes cues from informal beer gardens that will become social destinations on non‐game days. Another signature element of the new stadium will be The Piers (right). Inspired by the San Diego coastline and the city’s shore and surf culture, The Piers will offer a standing room to view the field, with easy flow between indoor and outdoor spaces, as well as private spaces for social gatherings and events.

Q2 Stadium: Providing Top‐Tier Indoor/Outdoor Hospitality Amenities

Opening in June, Q2 Stadium is the home of Austin’s Major League Soccer team, Austin FC . “Austin is an outdoor city, and Q2 Stadium reflects the ethos of Austin in numerous design aspects,” said Andy Loughnane , Austin FC president. “Q2 Stadium is designed to create a world‐class experience that accounts for the climate of our region, and the combination of comfortable outdoor spaces blended alongside a variety of conditioned spaces helps to achieve that core objective.”

Hosting 20,500 fans on game day, the stadium offers multiple, landscaped outdoor spaces, including an amphitheater and stage for live music where fans come together. Other amenities include a beer hall featuring local food and beverages, as well as spaces equipped with large video screens for pre‐ and post‐game entertainment.

The Captain Morgan Club ( left ) is a premium space with an outdoor patio area overlooking a terraced amphitheater and providing a multipurpose community space, reflecting a uniquely Austin backyard vibe. A raw industrial concept is integrated into the club interior, with rough finishes and roll‐up doors providing a true indoor/outdoor vibe to the space. This brand‐new, state‐of-the‐art bar and club will provide members with a top‐flight food and beverage experience during Austin FC home matches and events hosted at Q2 Stadium.

The Loge Terrace ( right ) provides panoramic views of the stadium. The design concept, from furniture and lighting touches, was inspired by the front porches seen locally in Texas. The space provides outdoor loge seats and a variety of lounge seating that have the colorful backdrop of assorted “Verde” sunshade louvers and an iconic façade on the exterior, creating an intimate experience for patrons. The Loge Terrace takes advantage of Austin’s sunny climate and fresh air while providing plenty of shade — perfect for social gatherings.

The shift in the sports industry and fan preferences have taught us the value of a people‐first design approach to create fresh, new experiences that reflect the destination by elevating the hospitality experience. This year‐round activated model is an opportunity to design resilient sporting venues that go beyond game day to revitalize their communities.

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These RI chefs have tasted the world. How you can join them on a culinary tour.

Food and travel are an intoxicating combination. Imagine how tempting trips planned with local food stars could be on destinations ranging from South Korea to Portugal.

Club Adventures, AAA’s small-group adventure tour operator, has teamed up with Providence and Rhode Island chefs, restaurateurs, and beverage experts to offer curated food tours starting in August and running into next year. The concept is to see the world through a local lens with a guide who knows all the best places to eat and drink.

Of the 13 food and drink trips, some are close to home including New York City and Austin, Texas. Others are to islands including the Azores and Sicily. Mexico, Spain and Germany during Oktoberfest are other destinations. One trip offers a gluten-free and vegan adventure in Italy.

The trips will have an average size of 14 travelers. They range in time from 4 days to 10 days with prices from $1,999 to $7,979.

Bethany Hodge's 15 years in the travel industry have included designing and operating culturally immersive small group trips. Now, as head of product for Club Adventures, she is launching the new tours.

But it was a conversation with Bethany Caliaro, owner/manager of both Oberlin and Gift Horse in Providence , that planted the seed for the program. Hodge was headed to Mexico with her husband Brian and Caliaro had just returned from a trip there. She shared her list of restaurants, bars and specific dishes for the couple to try.

"I’ve been watching the food and hospitality industry in Rhode Island become a national leader in innovation, community, diversity and sustainability – all values that I use when designing Club Adventures tours," she said.

"Every one of her suggestions elevated our travel experience, and I realized that the insight and guidance of a food professional could really turn a fun trip into a memorable adventure," said Hodge.

With consumer interest in culinary travel on the rise, Hodge knew tours that showcased these mutual values could be a hit. She first pitched the idea to Caliaro and Jen Davis, who manages the beverage program at The Eddy and Durk's  Bar-B-Q , both in Providence. They connected Hodge to more of the local culinary community.

"Every single establishment that I spoke with was in," said Hodge.

Each chef/bartender/business owner has been involved in curating the itinerary, leading to an exclusive experience that can’t be found anywhere else in the market.

"While chef-led tours are certainly being done in the travel space, I believe this is a first to ever showcase a city’s leaders in the culinary space all at once as a unified portfolio," Hodge said.

"It really speaks to the community and creativity of Providence," she said.

She hopes to create even more trips for 2025 with more leaders in the Rhode Island hospitality scene, she said.

The trips and guides

The cultural exploration and food adventures will be led by an impressive group including James Beard nominated chef Ben Sukle of Oberlin and Gift Horse. He will lead a September tour to Northern Italy, Slovenia, and Croatia.

“I am incredibly excited to join everyone and experience Trieste and its surrounding cities and environs," said Sukle. "All of the nuances of the lifestyles and culture there are behind how I cook and why I love to cook."  

Caliaro will lead a fish-to-fork dining adventure in Sicily. Led by Oberlin chef Chris Pfail, the art of making kimchi is on the menu for a South Korea adventure.

Jen Davis leads two trips, one to Austin, Texas, to explore the barbecue and distillery scene and one to New York City to enjoy the city's cocktail scene.

Spain will be part of a Basque Adventure led by The Eddy's Luke Mersfelder and Britt Simons.

Mexico City and Oaxaca will be explored in a trip led by Joaquin Meza of Dolores . Germany’s Oktoberfest will be celebrated with Brendan Kennedy of Proclamation Ale in Warwick.

Robin Dionne & BJ Mansuetti who operate the RI VegFest and GFree Fests will lead the Gluten-Free and Vegan tour of Italy.

Pizza Marvin's Robert Andreozzi is another James Beard nominated chef and he will be on the Portugal & Galicia Food Adventure.

Only one guide is from outside the Rhode Island culinary restaurant world but she is no stranger to locals. Maria Lawton is the host and guide of "Maria's Portuguese Table" which is presented by WSBE Rhode Island PBS. She will lead an Azores Food Adventure and Portugal Wine & Food Adventure.

Visit clubadventures.com/food-tours/  for more information.