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Art & culture uttar pradesh, book your hotel uttar pradesh, the heritage arc, uttar pradesh tourism.

Embedded in the heart of India is Uttar Pradesh, a land where cultures have evolved and religions have emerged. The greatness of Uttar Pradesh lies not only in this confluence but also in the emegence of cultural and religious traditions along some of the greatest rivers in the Indian subcontinent, the Ganga and the Yamuna. Through history, great cities have emerged and been established along great rivers. Within India, the Ganga and the Yamuna have nurtured a culture because of which religious faith, rituals, culture, and intellectual enlightenment have evolved in places along the two rivers.

#Incredible Uttar Pradesh

The Best Luxury

Hotels in uttar pradesh.

We have created a list of the best luxury hotels in Uttar Pradesh, India. I hope you enjoy it. We think it might be the best of its kind. Tip: Set your dates to see room prices!

Hotel Saras

Strategically located on the National Highway, right at Malikmau crossing, this proporty is an ideal place to stay in Raebareli.

Rahi Veerangana

Comfortable accomodation to Veerangana promises a hospitality that will leave guests with an experience to remember.

Rahi Triveni

The Hotel Triveni Darshan is located on the banks of the river Yamuna, just upstream the holy Sangam. Enjoy a serene evening.

Rahi Tourist

Located on the Banks of Garra river, the tourist Bungalow is a good place in the city to stay. Celebrate a quiet evening with near and dear ones.

Click on any district to explore more details. or choose the hotel of a lifetime as per your interest in the experience tab.

GSDP (In Crore Rs.) - 20831.33

Hotel Gomti, Lucknow ₹1,500 per night

Hotel Gomti is ideally located in the heart of town, close to Hazratganj. All major cultural, historical and shopping landmarks of the city are nearby. It has well furnished and tastefully done up rooms equipped with modern amenities including wi-fi. There are various types of rooms to suit every budget. The restaurant serves great food. The hotel has a bar with a nice lush green lawn.

GSDP (In Crore Rs.) - 21553.05

GSDP (In Crore Rs.) - 8383.29

GSDP (In Crore Rs.) - 36505.91

GSDP (In Crore Rs.) - 14429.67

Jyotiba Phule Nagar

GSDP (In Crore Rs.) - 15395.45

GSDP (In Crore Rs.) - 11692.15

GSDP (In Crore Rs.) - 29511.08

Rahi Hotel Rohila, Bareilly ₹9,50 per night

Located at a prime location in Civil lines, this hotel has all the major landmarks of the city nearby. It has convenient connection to the Railway Station as well as to the Bus Station. The hotel has a tastefully done up Bar and Restaurant serving variety of liquors and sumptuous food. Enjoy a relaxed cosy evening in the lush green lawn of the property and a morning stroll in the Gandhi Udyan adjoining. The property also has a banquet hall to organise business seminars and other events.

Bulandshahar

GSDP (In Crore Rs.) - 23812.04

Gautam Budh Nagar

GSDP (In Crore Rs.) - 102909.27

GSDP (In Crore Rs.) - 10749.37

Shahjahanpur

GSDP (In Crore Rs.) - 14811.98

Rahi Tourist Bungalow, Shahjahanpur ₹5,50 per night

Located on the Banks of Garra river, the tourist Bungalow is a good place in the city to stay. Celebrate a quiet evening with near and dear ones in the cosy bar or on the open terrace with a view of the river.

GSDP (In Crore Rs.) - 21154.35

GSDP (In Crore Rs.) - 8090.14

GSDP (In Crore Rs.) - 15672.03

GSDP (In Crore Rs.) - 2871.54

Rahi Tourist Bungalow, Shravasti ₹900 per night

Tourist Bungalow's easy accessibility make it a popular choice among guests. The rooms hava a nice decor and are well-equipped with all amenities that offer a comfortable staying experience. The restaurant offers a delectable spread to savour your taste buds. Revel in comfort and convenience at one of the best hotels in Shrawasti

GSDP (In Crore Rs.) - 9047.41

GSDP (In Crore Rs.) - 18735.31

Rahi Tourist Bungalow , Neemsar Sitapur ₹600 per night

Rahi Tourist Bungalow , Neemsar Sitapur

GSDP (In Crore Rs.) - 6039.95

Rahi Tourist Bungalow, Balrampur ₹9,50 per night

Nicely loacted in the heart of the city, the Rahi Toursit Bungalow, Balrampur is the ideal place to stay. The Restaurant serves its guests delicious food to complete the stay experience. The Tourist Bungalow has a banquet hall for gatherings as well as open lawn for bigger events.

GSDP (In Crore Rs.) - 14146.84

Kanshiram Nagar

GSDP (In Crore Rs.) - 7630.46

Farrukhabad

GSDP (In Crore Rs.) - 7583.57

Rahi Tourist Bungalow , Sankisa, Farrukhabad ₹2,00 per night

Sankisa Road, Sankisa Basantpur, Uttar Pradesh 209652

Siddharth Nagar

GSDP (In Crore Rs.) - 8070.32

Maharajganj

GSDP (In Crore Rs.) - 8724.81

Rahi Tourist Bungalow , Sonauli Maharajganj ₹9,50 per night

Rahi Tourist Bungalow , Sonauli Maharajganj

GSDP (In Crore Rs.) - 12056.94

GSDP (In Crore Rs.) - 7906.22

GSDP (In Crore Rs.) - 40929.9

Rahi Gulistan Tourist Complex, Fatehpur Sikri, Agra ₹9,50 per night

The Gulistan Tourist Complex is located at a short distance from the World Heritage site of Fatehpur Sikri. The complex itself has been contructed in an unque style in red brick finish with an interesting layout. Stay immersed in the history. Stay here to witness a piece of history, an important heritage to the humankind and to pay respect at the dargah of Sufi Saint Salim Chishti. The property has a nice restaurant to serve sumptous food.

GSDP (In Crore Rs.) - 11531.55

GSDP (In Crore Rs.) - 11857.74

Rahi Pathik Niwas, Kushinagar ₹9,50 per night

Pathik Niwas is the choice to stay at Kushinagar when you are exploring the path of the Lord Buddha. Located at a stone's throw from the Mahanirvana temple as well as the Japanese temple, the hotel gives its guests a feeling of being under the refuge of the Lord himself. The property has well designed rooms and a formal multi-cuisine restaurant and gardens to enjoy evenings. The hotel has ample parking space.

GSDP (In Crore Rs.) - 17495.08

GSDP (In Crore Rs.) - 9928.71

Rahi Tourist Bungalow, Kannauj ₹9,99 per night

Strategically laocated in the city, the Rahi Tourist Bungalow is the ideal place to stay in the city, whether you are travelling for business or to experience various facets of the Itra making, the traditional art of the city.

Lucknow Book now

Hotel Gomti is ideally located in the heart of town, close to Hazratganj. All the major cultural, historical, and shopping landmarks of the city are nearby. It has well-furnished and tastefully done-up rooms equipped with modern amenities, including wi-fi. There are various types of rooms to suit every budget. The restaurant serves great food. The hotel has a bar with a nice, lush green lawn.

Lucknow, the capital of Uttar Pradesh, lies in the middle of the Heritage Arc. This bustling city, famed for its Nawabi era finesse and amazing food, is a unique mix of the ancient and the modern. It is home to extraordinary monuments depicting a fascinating blend of ancient, colonial and oriental architecture.

• Area : 2.528 sq. km.
• Population : 36,47,834 (2001 census)
• Altitude : 123 mts. above sea level.
• Season : October - March
• Clothing (Summer) : Cottons
• Clothing (Winter) : Woollens

Related Information

Famous festival, visit places, tour packages.

GSDP (In Crore Rs.) - 9231.88

GSDP (In Crore Rs.) - 19221.83

Sant Kabir Nagar

GSDP (In Crore Rs.) - 4642.66

GSDP (In Crore Rs.) - 13795.8

GSDP (In Crore Rs.) - 8370.88

Rahi Tourist Bungalow, Sumer Singh Qila , Etawah ₹990 per night

Rahi Tourist Bungalow

Kanpur Nagar

GSDP (In Crore Rs.) - 35232.65

Rahi Tourist Bungalow, Bithoor , Kanpur ₹1400 per night

GSDP (In Crore Rs.) - 5690.49

Hotel Saket, Ayodhya ₹9,50 per night

Hotel Saket is situated at a walking distance from the Ayodhya Railway Station making it easily accessible any time of the day. The hotel has variety of rooms to suit everyone's needs. Stay at Saket to conveniently visit the historical and religious landmarks of the city.

Kanpur Dehat

Ambedkar nagar.

GSDP (In Crore Rs.) - 8140.46

Rahi Tourist Bungalow, DohriGhat , Mau ₹900 per night

Rahi Tourist Bungalow, DohriGhat , Mau

GSDP (In Crore Rs.) - 13658.51

Rahi Veerangana Tourist Bungal, Jhansi ₹775 per night

From comfortable accomodation to culinary delights and business events Hotel Veerangana offers them all, stay at Veerangana promises a hospitality that will leave guests with an experience to remember.

GSDP (In Crore Rs.) - 11437.17

Rahi Tourist Bungalow, Ghazipur ₹850 per night

GSDP (In Crore Rs.) - 38806.26

Rahi Ilawart Tourist Bungalow, Prayagraj ₹250 per night

Rahi Ilawart Tourist Bungalow Hotel is conveniently located near the bus station and is well connected to the railway station. It has tastefully decorated rooms to suit various budget levels. The hotel is well located to access the major tourist as well as business destinations of the city. The hotel has a well stocked bar and a restaurant to enjoy variety of liquors and sumotuous food served therein.

Rahi Triveni Darshan, Prayagraj ₹500 per night

The Hotel Triveni Darshan is located on the banks of the river Yamuna, just upstream the holy Sangam. The property has been tastefully done up. Enjoy a serene evening watching the quietly flowing Yamuna from the expansive lawn in the property. Access the Sangam for a holy dip directly from here on a boat. Watch the beautifully lit up Shastri Bridge and appreciate the piece of history while you pass

Rahi Tourist Bungalow , Varanasi ₹750 per night

Rahi Tourist Bungalow is located at a short distance from the Cantt Railway Station and offers 45 rooms of various types and ample parking space. Whether you visit the city to seek blessing of lord Kashi Vishwanath, to explore the culture of the world's longest continuously alive city.

Rahi Tourist Bungalow Sarnath, Sarnath, Varanasi ₹1600 per night

The Tourist Bungalow Sarnath is located within walking distances from the Sarnath landmarks, the Dhamek Stupa, the Dharmarajika Stupa and the Chaukhandi Stupa as well as the Archeological Museum

GSDP (In Crore Rs.) - 3839.81

Rahi Tourist Bungalow, Chitrakoot ₹9,50 per night

Tourist Bungalow is running with the aim of providing utmost comfort and homely atmosphere to its guests and is highly desperate to give them a satisfactory and stress free stay in a spiritual and peaceful environment.

GSDP (In Crore Rs.) - 11406.48

Hotel Jahnavi, Mirzapur ₹9,50 per night

The Hotel Jahnavi is located on the banks of the holy Ganga. It affords a nice view of the river from within the propoerty as well as from the expansive lawn. Stay at Jahnavi for a quite evening and to enjoy the serene flow the holy Ganga. Be a part of aarti at the Ma Vindhyavasini Devi temple located at Vindhyachal hills.

Sant Ravidas Nagar

Muzaffar nagar, tourist bunglow (hotel saras), raebareli ₹1800 per night.

Strategically located on the National Highway, right at Malikmau crossing, this proporty is an ideal place to stay in Raebareli. It offers variety of rooms to suit everyone's need. Whether you are visiting the town to watch birds in Samaspur Brid Sanctuary or for business engagements in the industries and institutions located here, the Hotel Saras is the ideal choice to stay.

GSDP (In Crore Rs.) - 20810.33

Rahi Tourist Bungalow, Moradabad ₹1400 per night

The Rahi Tourist Bungalow is nicely located in the heart of the city on the National Highway adjoining the Circuit House. The property has nice spacious rooms for a comfortable stay. The Restaurant serves sumptous food. It has major landmarks of the city like the railway station, the bus station as well as traditional handicraft shopping areas nearby. The Hotel is strategically located and facilitates easy access to the reputed educational as well as business destinations of the city and around.

Happing Now in # Incredible UP

Varanasi tourism.

The land of Varanasi (Kashi) has been the ultimate pilgrimage spot for Hindus for ages.

Ayodhya Tourism

Ayodhya is a city situated on the banks of the holy river Saryu in the Indian state of Uttar Pradesh.

Prayagraj Tourism

Allahabad, officially known as Prayagraj and also known as Ilahabad, is a metropolis in the Indian state of Uttar Pradesh.

Lucknow Tourism

Lucknow, a large city in northern India, is the capital of the state of Uttar Pradesh.

Agra Tourism

Agra is a city on the banks of the Yamuna River in the Indian state of Uttar Pradesh.

Mathura Tourism

Mathura is a sacred city in Uttar Pradesh, northern India. The deity Lord Krishna is said to have been born on the site of Sri Krishna Janma Bhoomi.

Happy Memories

Photo gallery.

Features a travel picture gallery and photos of Uttar Pradesh, India. Explore the photo gallery of Uttar Pradesh tourism and travel destinations. ...

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Garhmukteshwar, a venerated riverside of ganga.

Ganga! As soon as we hear the pronunciation of this word; an array of rituals, people taking holy dip...

ललितपुर, बुन्देलखण्ड का शिरोमणि

बुन्देलखण्ड का इतिहास अत्यंत गौरवशाली रहा है तथा यहाँ की पौराणिक मान्यताएं भी प्रगाढ़ हैं। बुन्देलखण्ड की ऐसी विशेषताओं को[…]

प्रकृति की अद्भुत रचना – मीरजापुर

उत्तर प्रदेश के दो मुख्य जनपदों, प्रयागराज और वाराणसी के मध्य स्थित मीरजापुर जनपद कुछ खास है।

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Taj Mahal Missing From UP Tourism Promotional Advertisement

  This is the second instance when the 17th-century monument has gone missing from the publicity material released by UPTD in the past three years of the Yogi Adityanath-led BJP government.

UPTD had, on September 27, published an advertisement in Hindi and English dailies featuring tourism sites of the state. 

The advertisement titled “Welcome to Uttar Pradesh, the land of tranquillity and enlightenment,” had details of a webinar that was scheduled to be held on Sunday, in the presence of Minister of State for Tourism & Culture, Dr Neelkanth Tewari.

The iconic Taj Mahal attracts more tourists than any other site in India - over six million tourists every year - while it gives employment to more than four lakh people directly or indirectly, as per media reports.

Taj Mahal was built by Mughal Emperor Shahjahan in the memory of his wife Mumtaz Mahal in Agra on the banks of the Yamuna River. The UNESCO world heritage site has found itself at the centre of politics since Yogi Adityanath took over the reins of the Uttar Pradesh government as its chief minister.

In 2017, UPTD had published a booklet on completion of six months of the BJP government. It was the first instance when the Taj Mahal was omitted from any publicity material released by UPTD which comes under the Ministry of Tourism.

The 32-page booklet titled “Uttar Pradesh Tourism: Its High Potential” mentioned various Hindu and Buddhist sites but omitted the Taj Mahal. The government had drawn flak from different quarters then, as people accused the Yogi-led BJP of playing politics over the famous heritage site considered as a symbol of eternal love.

Recently, Yogi renamed the Mughal Museum in Agra as Chhatrapati Shivaji Maharaj Museum.

While rechristening the under-construction museum near Taj Mahal, the chief minister had asked, “How can Mughals be our heroes?”

Ironically though, when American President Donald Trump visited Agra in February earlier this year, the CM gifted him a portrait of the Taj Mahal.

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The Importance of Tourism Advertising

Navigating today’s highly competitive and ever-changing tourism industry is no simple feat — you need to stand out from a constantly expanding crowd to be successful. That’s why effective tourism advertising is essential to any successful tourism brand. It’s not only important to create captivating ad campaigns and impactful messaging to engage potential customers but also to ensure that those campaigns reach the right audience. 

But how do you make sure your travel advertising is effective? While there is no one-size-fits-all solution for marketing for travel advertising, there are certain key elements to consider when advertising travel and tourism that can make all the difference. 

This blog will delve into the multifaceted realm of travel industry advertising, exploring the key components that make a campaign captivating and unforgettable. 

Understanding the Role of Advertising in Tourism Promotion

Advertising plays a pivotal role in tourism promotion, serving as the bridge that connects potential travelers with tourism products, destinations, and experiences. Its primary function is to generate awareness and interest in a specific location or service, ultimately influencing travel decisions and driving consumer action. 

Advertising in tourism promotion encompasses several key aspects:

• Increasing Visibility and Awareness: Advertising tourism destinations helps increase their visibility by promoting attractions, accommodations, activities, special events and other offerings to potential travelers. Creating memorable and engaging advertisements can capture your target audience’s attention and generate interest. This increased awareness can lead to higher demand and more bookings.
• Targeting Specific Audiences: Today’s adtech allows travel and tourism brands to target specific market segments based on demographics, interests, and travel motivations. Tailoring advertising campaigns to resonate with these specific groups enables businesses to attract the right type of visitors, increasing the likelihood of bookings and conversions. Recent advances in AI-driven data science tools enable you to gain deeper insights into your own data, target predictively modeled custom audiences, and optimize campaigns in real time to ensure you’re engaging with relevant, ideal audiences.
• Building Brand Image and Reputation: Effective advertising helps establish a strong brand image and reputation for a destination or travel brand. Businesses can create a lasting impression on potential travelers by consistently conveying a unique brand identity and promoting positive experiences. A strong brand image and reputation will then encourage travelers to choose you over competitors, leading to increased bookings and customer loyalty.
• Communicating Unique Selling Propositions (USPs):  Advertising enables you to highlight unique selling points and differentiate yourself from competitors. Showcasing the distinct features, benefits, and experiences that set you apart can entice potential travelers to visit or use your services.
• Educating Potential Travelers: With informative and engaging content, you can provide valuable information about tourist attractions, local culture, customs, and other considerations that are important to travelers planning their trips. This educational aspect helps travelers make informed decisions and increases the likelihood that they will choose a particular destination or business based on their interests and needs.
• Staying Competitive: The tourism industry is fast-paced and dynamic, making advertising crucial for businesses seeking to stay competitive. Staying up-to-date with the latest trends and adapting advertising strategies can help you maintain relevance and appeal to potential travelers. 
• Measuring Success and Optimizing Strategies: Digital advertising campaigns provide valuable data and insights that your business can use to measure the success of its tourism promotion efforts. You can evaluate the effectiveness of your advertising strategies by analyzing key performance indicators (KPIs) such as website traffic, social media engagement, and conversion rates. This analysis enables you to make data-driven decisions to optimize your campaigns, ensuring that you continue to effectively promote your offerings and attract potential travelers.

Why Is Tourism Advertising Important?

Effective advertising is obviously essential for any tourism business that wishes to stay ahead of its competition, promote its brand, and thrive. Here are a few reasons why it’s so important to keep your tourism advertising ahead of the curve today:

The Travel and Tourism Industry Is Extremely Competitive

With countless tourist destinations, hotels, resorts, tourism agencies, and attractions vying for the attention of potential travelers, differentiating yourself to stand out from the crowd and capture a share of the market is vital.

Since the COVID-19 pandemic, there is significantly increased demand for travel and experiences across all audiences – and brands are responding, saturating the market with messaging. In such a competitive environment, a sound advertising strategy can help you capture the attention of potential visitors and convince them to choose your destination or service over another. The ever-increasing popularity of digital platforms has also intensified the competition, as businesses now have access to a global audience and can target their advertising efforts more precisely than ever before.

Tourists Are Always on the Hunt for One-of-a-Kind Experiences

In an age where travelers are increasingly driven by a desire for unique, authentic, and memorable experiences, tourism brands must showcase their ability to provide these exceptional experiences to attract and retain visitors.

Tourism marketing plays a pivotal role in highlighting the distinctive offerings of a destination or service by showcasing its unique attributes, such as local culture, history, natural wonders, or exclusive activities. By effectively communicating these characteristics through advertising, you can spark the curiosity of potential travelers and persuade them to choose your offerings over those of competitors. Today’s formats and tech-enabled creative capabilities can help you convey the power of a destination or experience, with high-impact creative, augmented reality integrations, interactive video, and more.

Advertising Is a Must To Reach International Audiences

In an increasingly globalized marketplace, destinations and businesses within the travel industry must extend their reach beyond local markets to attract visitors from all over the world. While local tourists are an important source of repeat income, international travelers bring invaluable cultural exchange and can generate a much higher economic impact.

Tech-enabled creative and advanced targeting capabilities can be especially effective at targeting international audiences, finding behaviors and interests that help you determine the right channels, formats and messaging to resonate across cultural and geographical boundaries. By crafting compelling tourism-related marketing messages that resonate with a global audience, your business can create brand awareness and encourage potential visitors to choose your offerings.

Keeping Up an Active Online Presence Is Paramount to Business Success

Digital marketing is one component of an active online presence, which is crucial for business success in today’s digital landscape. With most travelers relying heavily on the Internet for researching, planning, and booking their trips, businesses in the tourism industry must prioritize their online presence to stay competitive, attract potential customers, and foster customer loyalty.

An active online presence ensures that your business remains visible and discoverable to potential customers. Being responsive and informative by engaging on organic social media and providing in-depth content about topics such as your specific offerings, destination, and local cultures will help establish trust and credibility among potential customers and encourage them along their customer journey. Showcasing positive reviews, testimonials, and engaging content demonstrates expertise, reliability, and commitment to providing exceptional experiences, encouraging potential customers to choose your business over competitors.

6 Tips for Successful Tourism Advertising

Here are a few tips to ensure that your campaigns capture the attention of potential travelers and stand out from the crowd:

1. Use the Right Advertising Tools and Services

Successful tourism advertising requires utilizing the appropriate tools and services to reach the right audience effectively. While traditional methods, such as print ads and billboards, still have value, digital channels like social media, search engine marketing, and programmatic advertising provide invaluable targeting capabilities and performance metrics to ensure you’re reaching precise audiences and getting the most out of every spend.

For example,  Google Ads allows businesses to target specific keywords and demographics, enabling them to reach an audience that is already actively interested in relevant destinations or services. Social media platforms like Facebook, Instagram, and Twitter offer advertising options that allow businesses to reach a wide range of users, including those who have shown interest in travel and tourism, by basing targeting on extensive demographic and interest-based behavioral data. Additionally, programmatic advertising enables placement on numerous relevant channels and outlets such as tourism-focused websites, blogs, apps, and even streaming video content and audio. On social media, working with travel influencers can also help you gain exposure to a highly engaged and relevant audience. 

Take, for instance, a hotel targeting young travelers. Partnering with a popular travel blog or influencer can help the hotel gain exposure to an audience of young, adventurous travelers who are likely to be interested. The hotel may also prioritize social media advertising on platforms like Instagram and Facebook, where their target audience is most active. They could use visually appealing images or video ads showcasing unique experiences they offer and collaborate with influencers to increase reach and engagement. 

On the other hand, a luxury resort catering to an older demographic may prefer to focus on display ads on high-end travel publication websites, complementing their print ads in related magazines, or launching targeted email marketing campaigns.

2. Have a Solid Marketing Strategy in Place

A well-defined marketing strategy is essential for successful tourism advertising. This involves setting clear objectives, identifying your target audience – ideally using data science methodology to ensure accurate, objective analysis – determining your USP, and choosing the most effective channels for reaching your audience. Adtech tools like the machine learning technology leveraged by AUDIENCEX strategists can simplify this process, ensuring accurate and unbiased analysis and channel mix recommendations.

This process begins with outlining your goals and objectives, including increasing bookings, driving website traffic, or raising brand awareness. Next, define your target audience by considering age, income, interests, and travel preferences. This is where AI-driven data science tools can help ensure you’re working from objective fact rather than assumptions or unconscious biases. Finally, your USP should highlight what sets your offerings apart from those of competitors: a unique location, exceptional service, exclusive experiences, etc.

Once these elements are in place, you can select the most appropriate advertising channels based on your target audience’s preferences and habits. This is where unbiased media recommendations can help, ensuring that you’re operating from objective performance data based on extensive historical and real-time analysis.

For instance, a  destination marketing organization (DMO) aiming to attract more international visitors may set specific goals for increasing website traffic, social media engagement, and visitor numbers. It would then conduct research and employ data science analysis to understand the preferences and motivations of its target audience and develop a USP that sets its destination apart with a relevant point of interest, such as highlighting unique cultural experiences, stunning natural tourist attractions, or exceptional culinary offerings.

3. Build Tourism Campaigns That Resonate With Your Target Audience

Creating tourism campaigns that resonate with your target audience is key to successful advertising. This involves understanding their needs, desires, and motivations and crafting messages that speak directly to them.

An Expert’s Guide To the CTV Landscape

One approach to achieving this is by developing buyer personas, which are fictional representations of your ideal customers. These personas can help you understand your audience’s travel preferences, pain points, and decision-making process, enabling you to create campaigns that address their needs and showcase your offerings in a compelling way. These can also be informed by data science to ensure they are accurate to your most valuable segments.

Using storytelling, personalization, immersion and interactivity in your campaigns can particularly help you connect with your audience on an emotional level. Share real-life experiences of previous guests, highlight the unique aspects of your destination, or showcase local culture and history to create memorable and engaging content that resonates with potential customers.

4. Stay on Top of Tourism and Travel Trends

Keeping up-to-date with the latest tourism and travel trends is essential for successful advertising. This helps you stay relevant in a rapidly changing industry and enables you to identify new opportunities and adapt your digital campaigns accordingly.

Some popular sources for staying informed about travel trends include industry reports, tourism conferences, tourism boards, travel-focused websites, blogs, and social media. Additionally, monitoring your competitors’ activities and analyzing their marketing strategies can provide valuable insights into what works and what doesn’t in your particular niche. 

5. Enhance the Customer Experience

A positive customer experience is paramount to the success of your tourism marketing efforts. This includes providing exceptional service from the moment potential customers encounter your ads to the point when they complete their trip.

To enhance the customer experience, ensure your website is user-friendly, visually appealing, and easy to navigate. Provide detailed information about your offerings, including high-quality images, video ads, and testimonials from satisfied customers. Offer multiple booking options and payment methods to cater to different preferences and make the process seamless.

Additionally, consider implementing customer relationship management (CRM) tools to track and analyze customer interactions and preferences. This data can help you personalize your marketing efforts, improve customer service, and anticipate the needs of your guests, and can be helpful to build your first-party data and inform future analysis, audience modeling, and optimization.

6. Highlight the Value of Your Offerings

Lastly, successful tourism advertising involves demonstrating the value of your offerings to potential customers. This means showcasing the features of your destination or services and the benefits and unique experiences they provide.

Communicate how your offerings can meet the needs and desires of your target audience, whether they seek relaxation, adventure, cultural immersion, or something else entirely. Ensure that the message is tailored to the audience you are speaking to, as different travelers have different reasons to employ your services or visit a particular destination. Use compelling visuals and descriptions, as well as engaging interactivity where possible, to paint a vivid picture of what customers can expect when they choose your destination or services. And, of course, consider offering special promotions, discounts, or added-value packages to entice potential customers and demonstrate the value of your offerings.

Grow Your Business With HolisticTourism Advertising Campaigns

The importance of tourism advertising cannot be overstated in today’s highly competitive market. Businesses must partner with proficient advertising partners to stand out in a crowded landscape, promote unique offerings and experiences, attract potential travelers, and drive revenue.

AUDIENCEX is built to be an adaptable partner to help marketers navigate the digital landscape, access emergent technology, and achieve meaningful, measurable performance throughout the digital landscape. Our team has extensive experience with numerous travel, tourism, and hospitality brands, and we pair that expertise with seamless media access, AI-powered data science, holistic strategy and award-winning, tech-enabled creative services. With an in-depth understanding of the full-funnel marketing and data-enabled insight into each unique customer journey, we can deploy impactful, engaging campaigns to reach your ideal audience across channels, screens, and devices.

Contact us today to talk to a member of our team about your needs and goals. We’d love to explore how we can help you find the right audience, engage them effectively, and drive real results today.

3 New Tourism Ad Campaigns Striking the Right Tone for These Times

Lebawit Lily Girma, Skift

April 20th, 2021 at 1:00 PM EDT

The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now's also the time to warn the ugly tourists.

A year ago, the global pandemic left destination marketing organizations scrambling to pause their promotional messaging. What started out as a wait-and-see approach evolved into advice to stay home and dream , while keeping favorite destinations top of mind for when safe travel eventually returns.

A year later, there’s a clear shift happening in marketing messaging as vaccines in the U.S., Europe and Asia continue rolling out and travelers are vacation planning and booking.

It’s the rise of the responsible travel marketing campaign, encouraging travelers to be more respectful in their behavior — to enjoy outdoor places but remain conscious of their choices once they begin to explore again, whether in their respective vaccinated backyards or when the time comes, on their international vacations.

From Portugal’s push to get consumers to think of the preservation of our planet long-term, to Florida’s Manatee County’s appeal to vacation responsibly by minding one’s trash on its island beaches, these three campaigns strike the right note at this evolving time in our industry’s recovery.

Portugal: Hello World — It’s Me, Tomorrow

Portugal’s high level message speaks to the world directly, marveling at its natural wonders, vibrant colors and ecosystems while evoking in “tomorrow’s traveller” — shown through the face of locals — the importance of doing better for the planet, to which humans are inherently connected. It’s a forward looking message at how we can do better once Portugal, and the world, reopens. “Let’s change today and we will keep visiting tomorrow,” the campaign says.

Scotland: Yours to Enjoy — Responsibly

“Let’s keep Scotland special now and for generations to come,” Visit Scotland ‘s new campaign says, urging travelers to respect Scottish communities and wildlife as they roam. The message to slow down and immerse echoes the “build back better” sentiment that the industry has been pushing since the pandemic forced a rethink on overtourism and climate change impacts.

FLorida’s Bradenton Gulf Islands: Love it Like a Local

As larger numbers of Americans begin to vacation in their backyards again, the majority continue to flock to outdoor mountain and beach destinations  — particularly in Florida.

In anticipation of an even bigger surge this summer and in time for Earth Day 2022, the Bradenton Area Convention and Visitors Bureau launched a new “Love It Like a Local” campaign to guide visitors in enjoying their destination — including the increasingly popular and small Ana Maria Island — but also caring for it. The campaign comes on the heels of increasing resident complaints about visitor noise and trash on beaches.

“The video is from a child’s perspective so that way it resonates with children — we want this to be good for people of all ages,” Kelly Clark, marketing and communications director at Bradenton CVB, said. “We’re also hoping that hey, if this 11-year-old girl can tell you to respect the rules, then the adults will too.”  

As the U.S. braces for a busy summer of travel and the industry remains on a path to slow recovery at a global level, all while rethinking what it means to build back better, these responsible travel marketing campaigns gracefully tackle the other side of the safety coin: protecting communities and the environment from the inevitable impact of returning tourists.

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Tags: destination marketing , responsible travel , tourism campaigns

Photo credit: Florida Bradenton County's Anna Maria Island is one of several destinations that recently launched a responsible travel campaign. Carol VanHook / Flickr Commons

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Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad

• Description

Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad

UTTAR PRADESH TOURISM

OPENS WINDOW TO A GOLDEN OPPORTUNITY

Tent City, Ayodhya

REQUEST FOR PROPOSAL

U.P. STATE TOURISM DEVELOPMENT CORPORATION LTD.

invites e-Tenders for the

Selection of Agencies for Development & Operation of Tent City at Ayodhya

from 14th January, 2024 onwards

Interested Parties may download the Bid document from the e-tender website https://etender.up.nic.in from 23rd December, 2023 and submit their proposals on e-tender portal before 12:00 Noon IST on 30th December, 2023 The submitted proposals will open at 16:00 hours IST on 30th December, 2023 at UPSTDC Ltd. office, 3rd floor, Paryatan Bhawan, C-13, Vipin Khand, Gomti Nagar, Lucknow-226010.

UPSTDC Ltd, reserves the right to reject any or all the proposals without assigning any reason thereof. For any queries please respond on e-mail: [email protected] or contact: 9415609464.

Special Secretary/Managing Director

DEPARTMENT OF TOURISM

Government of Uttar Pradesh (India)

Paryatan Bhawan, C-13, Vipin Khand, Gomti Nagar, Lucknow – 226010

The Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad is one of a large collection of innovative print advertisements at Advert Gallery that have been featured in different newspapers in Delhi.

Newspaper: Times of India

Date of Publication : 23-12-2023

Publishing City : Delhi

Publishing Page : Times of India Main Page

Other Tender Notice Advertisements:

Bharat Nirman through Rural Roads Advertisement

Parala Maharaja Engineering College Supply Of Equipments Cnc Milling Machine Ad

Ministry of Defence Tender Advertisements

Kochi Metro Rail Ltd Short Tender Notice Ad

Himachal Pradesh State Civil Supplies Corporation Limited Tender Ad

Ordnance Equipment Factory Advertisement

Dhanbad Municipal Corporation Invites Tender For Solid Waste Equipments Ad

Chittaranjan Locomotive Works Tender Advertisement

Along with the Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad , many more print ads were published in Times of India Newspaper on different pages like Front Page, Back Page, Page 3, Page 5 or many ads are published as Jacket Ad and Full Page Ad on 23-12-2023 in order to target English readers in Delhi.

How was Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad created?

It takes great efforts to create a impressive design of an Advertisement. Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad must have been created by one of the Creative Designer or an Advertising Agency. This professional design Newspaper Advertisements which will help to unlock the key potential of the advertisers brand identity. The way Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad has been designed, it must have created a brilliant impression on the readers.

Most of the advertisements published in Times of India Newspaper are creatively designed by design department of an Advertising Agency .

Response from Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad in Times of India Newspaper

Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad must have had a positive response since the majority of advertisements placed in the Times of India Newspaper get an immediate response from readers.

Advertising your products or services in the Times of India newspaper is an excellent way to reach a large number of Delhiites. When compared to other newspapers in Delhi, it has a greater number of readers. It encompasses readers who spend money after seeing ads in newspapers.

Why was Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad published in Newspaper?

Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad was published to gain higher visibility from the mass audience of the Times of India newspaper.

Even in the age of the Internet and television, Delhiites still read Times of India newspapers to stay up to date on current events and local news.

Times of India Delhi Newspaper has a massive daily reach and the advertisements are reasonably priced that’s why Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad was published in the newspaper

Cost of Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad

The cost of Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad is based on the amount of space consumed. Times of India charges amount in square centimeter. So the cost of Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad would be the space in sq.cm. multiplied by rate per sq.cm.

Newspaper Advertisement Examples at Advert Gallery

To make it simpler for you to discover great Newspaper Advertisement samples, Advert Gallery has divided this print advertisements into various categories.

Check out Times of India Newspaper Advertisement Examples if you’re searching for a specific brand advertisement collection that was published in the newspaper. You can also look through the Delhi Newspaper Advertisements section to see advertisements that were published in different newspapers throughout Delhi.

Are you looking to Post an Ad in Times of India Newspaper similar to Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad ?

Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad is a Display Advertisement. Display Ads are those ads which appear along with editorial content on various Pages in the Newspaper. Uttar Pradesh Tourism Invites E Tenders For The Selection Of Agencies For Development & Operation Of Tent City At Ayodhya Ad has been charged by square centimeter by Times of India newspaper.

Check out Cost of Advertisement in Times of India and other details to publish Display Ad in Times of India. And if you want to advertise in the Classifieds Section, you may do so by booking Advertisement in Times of India Online for Newspaper.

Following are the categories you can Advertise in Times of India Newspaper :

Apparel & Accessories, Automotive, Banking, Beauty Products, Consumer Products, Education, Electronics, Entertainment, Exhibitions, Financial, Financial Results, Furniture, Government, Health Care, Hospitality, Industrial Products, Jewellery, Loans, Lost Found, Mobiles, Obituary, Public Notice Advertisement, Real Estate, Recruitment, Social Awareness, Tender Notice, Travel, Matrimonial and Name Change. Matrimonial Ad in Times of India Newspaper are very popular. There are hundreds of matrimonial advertisements published every Sunday for Wanted Bride and Wanted Groom.

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6 ideas for travel and tourism advertising campaigns (with examples)

Want to create eye-catching travel ads like Expedia, Southwest Airlines, and KAYAK?

As travel starts to pick up again, it’s time to get serious about your advertising. Tour operators can hugely benefit from paid ads — but with so many forms of advertising available across different platforms, you may be wondering where to start.

In this post, we’re sharing actionable strategies to build better ad campaigns that appeal to your target audience, plus top-level examples from the brands who do it best.

Top factors to consider for travel advertising campaigns

Want to see more positive results from ads? Keep these strategies in mind when crafting your future marketing campaigns .

1. Define your target customer

Do you know who your customers are? Before you begin crafting an ad campaign, you need to know more about your guests.

Building a buyer persona is a strategic way for tour businesses to get to know their customers. A buyer persona is a visual representation of your ideal customer: Dig into their demographics, study their behaviors on your website, and send surveys to your email list to find out more.

The takeaway? You’ll find a much higher ROI with ad campaigns that specifically appeal to your target audience.

2. Understand the travel customer journey

It’s difficult to sell a tour to someone who hasn’t decided on a destination yet. Ideally, you want to show your ads to people when they’re most likely to book.

Understanding the travel customer journey can help you pinpoint when that is. Google defines the travel search process in four stages:

• Dreaming: Guests are looking for destination inspiration.
• Planning: Guests are researching potential travel dates, hotels, and activities.
• Booking: Guests are booking flights, hotels, etc.
• Experiencing: Guests have arrived and are searching for activities and attractions to experience.

Tour operators are likely to see more conversions in the “booking” and “experiencing” stages. For example, if you’re investing in Google Ads, it’s better to target narrow search terms like “best hiking tours in Colorado,” which is what someone in the booking or experiencing stage would search for.

People in the dreaming stage, on the other hand, would likely be searching overly broad terms like “best summer destinations.”

3. Choose the right platform

There are several different platforms to launch your advertising campaigns, and choosing the right one matters. Where is your audience most likely to see your ad? Where are they already hanging out?

Here are five popular travel advertising outlets:

• Google Ads: Show up at the top of Google search results for relevant keywords.
• Social media ads: Target specific demographics on Facebook and Instagram.
• Yelp ads: Appear to people searching for similar experiences on Yelp.
• Tripadvisor ads: Target people planning a trip to your destination.
• Email marketing: Offer discounts to your email list, one of the more cost-effective ways to advertise.

4. Pay attention to seasonality

Timing is one of the most important factors in travel advertising. Keep seasonality in mind when crafting your campaigns, and remember to edit previously launched campaigns as needed.

A skiing ad won’t make sense at the beginning of summer, so make sure to pause seasonally irrelevant campaigns.

5. Stay true to your brand

Your ad campaigns should reflect your brand identity. People who click on your advertisements are expecting to find the same tone of voice, visuals, and customer experience on your website.

6. Use geographic targeting 

Rather than making your ad visible everywhere on the planet, you can target specific locations your guests are likely to be in. For example, you can target other tourism websites in your state to lure in tourists who are already visiting.

By narrowing down your ad’s geographic reach, you can maximize your budget and focus on the areas that’ll bring you the most return.

7. Promote your sales and special offers

What better way to entice someone to click on your ad than to present them with an unbeatable offer? Advertisements are an effective way to promote your sales, especially seasonal offers. You can send out an ad offering a great discount during the low season to help replenish your bookings, for example.

Pro Tip: One of the simplest ways to do this is by creating coupon codes. Here is how easy it is to create a new coupon code in Xola.

8. Leverage user-generated content 

Sometimes you can generate an ad campaign with user-generated content alone. It’s another cost-effective way to bring more eyes to your tour company.

You can start by encouraging guests to use your brand’s hashtags, share their photos with their own followers, or even submit photos on your website. Apps, like Fotaflo , which integrates natively with Xola, make the process of curating UGC photos and videos easier. Tour operators can also offer incentives for anyone who posts on social media about your tours, such as hosting a giveaway for everyone who uses a hashtag related to your brand.

Tour operator Intrepid Travel asks guests to share their experiences on Instagram with the hashtag #BeIntrepid , for example, which has garnered over 50,000 posts.

Guests typically love seeing their content reposted on other accounts. Still, make sure to always credit the original owner. To avoid serious copyright issues, many brands ask followers to agree to a disclaimer about how and where the images will be used before re-posting them.

Reviews can also be considered user-generated content — but tour operators need to be very careful when it comes to encouraging guests to leave positive reviews. Tripadvisor prohibits brands from offering incentives in exchange for testimonials “because they can hinder the validity and accuracy of reviews.”

9. Use images and videos

Images and videos are the most powerful form of advertising in the travel industry. High-quality images of your destination and scenes from your tours can entice hundreds of clicks. An expertly crafted video can drive even more engagement.

Instagram and Facebook are great places to start experimenting with image and video ads; see a couple of great examples below.

6 examples of great travel advertising examples 

Ready to see these strategies in action? Here are six travel brands that have nailed their travel marketing — including examples of general ad campaigns, paid search ads, and social media ads.

Expedia’s campaign: “It matters who you travel with.” 

This Expedia campaign wants travelers to feel confident booking with the platform in a post-pandemic travel world. The tagline “It matters who you travel with” frames the company as a trusted travel partner rather than just a booking platform.

The company created a playful and very relatable video of a solo traveler who runs into several hiccups on her trip. That is until actress Rashida Jones steps in, embodying Expedia, and makes the trip more memorable.

The company chose a video to expertly convey its marketing message to travelers: Expedia promises a seamless trip and memorable experiences you can’t find on your own.

Southwest’s Transfarency campaign

Southwest Air Lines’ new campaign targets the controversial topic of ticket prices. The company has always billed itself as a transparent brand that cares about employees and customers alike. The new campaign called Trans fare ncy , a play on the words transparency and airfare, builds on that reputation.

The campaign promises customers no unexpected bag fees, change fees, or hidden fees. It’s a great advertisement because it fits perfectly within Southwest’s brand identity, and the airline delivers on the promise.

TourRadar’s travel and destination Facebook ads

Vienna-based TourRadar launched a Facebook campaign to increase bookings from people who had visited its website. The company used visually stunning travel ads to promote relevant tours to people who had browsed the same tours online.

The company also promoted relevant destination offers and tours to people who hadn’t visited their website yet but had shown interest in the destination. The campaign focused on the company’s core markets, including the U.S., the U.K., Australia, and New Zealand.

It was a success: TourRadar doubled its conversion rate over a year.

KAYAK’s video ads on Instagram

KAYAK ran video ads on Instagram to bring more people to its website, including one that shows how simple it is to filter flights by airline, price, number of stops, and destination.  

The company played around with ad placement in both Stories and the News Feed, and each ad had a “book now” or “learn more” call-to-action button that linked back to the KAYAK website.

The ads were shown to a lookalike audience based on the travel search engine’s existing audience, which increased the likelihood of clicks. As a result, KAYAK saw a 5x increase in incremental sales conversions.

Airbnb Experiences search ad

Airbnb is targeting people who search for outdoor activities in Colorado to promote its local-led tours. In this example specifically, Airbnb’s paid search ad for a hiking tour shows up under the search for “best hiking in Colorado.”

The title “Hiking in the Rockies – Year Round” quickly answers the questions of “where” and “when,” two details that directly impact the customer’s trip. The wording of the title narrows down the search for the searcher. The description focuses on Airbnb’s unique offerings — “hosted by expert locals,” “experiences vetted for quality,” and “small group sizes — further enticing readers to click.

It’s a great example of Airbnb using a feature other than its main accommodation services to bring people into its website.

Viator’s Brooklyn food tours search ad

Here’s another effective Google Ad example. Viator is promoting its food and wine tours in Brooklyn under the search term “Brooklyn food tours.” 

Unlike the other search ads that pop up, Viator specifically mentions the keywords that the customer will be skimming the page for and includes another enticing offer.

Viator includes “Book & Save Money” in its title, directly appealing to money-conscious travelers visiting a destination known for being very expensive. Therefore, this ad specifically speaks to budget or mid-range travelers who appreciate a good deal.

As you can tell from these examples, an effective ad campaign is crafted around your ideal audience. Top travel companies like Viator and Southwest use words, images, and videos to appeal to their target customers, and your campaigns should follow suit.

Now it’s time to implement these strategies into your own campaigns. Then sit back, relax, and watch those bookings soar.

Writer Carla Vianna

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9 Tourism Ads That Used Emotion, Humor, and Innovation to Win

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10 Characteristics of Advertising You Need to Know

The Ultimate Guide to Reaching Your Target Audience with Magazine Advertising

Tourism advertisements play a crucial role in enticing travellers to explore new destinations. These promotional campaigns serve as a window into the wonders of a place, capturing the essence of its culture, landscapes, and unique attractions. Through vibrant visuals and compelling narratives, such advertisements ignite the curiosity and wanderlust of potential tourists.

Consider the breathtaking images of pristine beaches, historic landmarks, and lively local markets showcased in travel ads. These visuals create a sense of longing, prompting individuals to go on a journey to experience these wonders firsthand. The power of persuasion lies in the carefully crafted messages that highlight the distinctive features and hospitality of a destination.

Moreover, tourism advertisements contribute significantly to the economic growth of a region by attracting visitors and stimulating local businesses. A well-designed campaign not only promotes tourism but also fosters cultural exchange and understanding. 

What is a Tourism advertisement?

View this post on Instagram A post shared by Marketiqe Digital Marketing (pronounced “Mar-ketick”) (@marketiqe)

Tourism advertisement serves as a compelling window into the wonders of a destination, enticing potential travellers with a visual and narrative showcase. It is a strategic communication tool employed by regions, cities, or countries to promote their unique attractions, cultural heritage, and recreational offerings. These advertisements aim to capture the imagination of the audience, fueling a desire to explore and experience the featured locale.

Typically, tourism advertisements employ vivid imagery and engaging storytelling to highlight the scenic beauty, historical significance, and diverse activities awaiting visitors. From breathtaking landscapes to vibrant city life, these promotions strive to evoke a sense of wanderlust and adventure. The use of catchy slogans, upbeat music, and relatable experiences further enhances the allure.

By showcasing the essence of a destination, these campaigns contribute not only to economic growth through increased tourism but also to cultural exchange and mutual understanding between people from different parts of the world. 

Importance of Tourism advertisement

Tourism advertisements play a pivotal role in promoting destinations and fostering economic growth. These campaigns act as enticing windows into the diverse and captivating offerings of a place, captivating potential visitors. The significance of tourism advertising lies in its ability to create awareness and spark interest, driving people to explore new locales. It serves as a virtual introduction, showcasing the unique cultural, historical, and natural attractions a destination has to offer.

In addition to attracting tourists, these advertisements contribute significantly to the local economy. A surge in tourism leads to increased revenue for businesses, such as hotels, restaurants, and local artisans. The economic impact extends beyond immediate tourism-related sectors, positively influencing the overall prosperity of a region. Furthermore, successful tourism campaigns can enhance a location’s global image, making it a desirable and memorable destination.

Tourism advertisements act as powerful catalysts, stimulating both curiosity and economic development. They transform mere places on a map into vibrant, sought-after experiences, benefitting not only the tourism industry but also the communities that thrive on the influx of visitors.

Top 9 Tourism Advertisement Examples

Here are the top 9 Tourism advertisement examples!

“Incredible India” Campaign

View this post on Instagram A post shared by Incredible India (@incredibleindia)

The “Incredible India” campaign stands as a shining example of effective tourism promotion, inviting people from around the world to discover the myriad wonders of the Indian subcontinent. Showcasing India’s diverse tapestry, the campaign paints a vivid picture of the country’s rich cultural heritage, historical treasures, and breathtaking landscapes.

Through a combination of captivating visuals and compelling narratives, “Incredible India” captures the essence of the nation, from the iconic Taj Mahal to the vibrant festivals and bustling markets. The campaign serves as a virtual journey, enticing travellers with the promise of a truly immersive and unforgettable experience.

Beyond its aesthetic appeal, the campaign plays a crucial role in promoting economic growth. By attracting tourists, it generates revenue for local businesses, hotels, and artisans, contributing to the overall prosperity of communities across the country. It stands testament to the power of tourism campaigns in not just attracting visitors but also in fostering a deeper understanding and appreciation of a nation’s cultural treasures.

“Pure New Zealand” Tourism

Pure New Zealand’s tourism campaign stands out as a captivating invitation to explore the enchanting landscapes and warm hospitality of this island nation. Through picturesque visuals and heartfelt narratives, the campaign showcases New Zealand as a dream destination for nature lovers and adventure seekers alike. It skillfully captures the essence of the country’s pristine beauty, from the majestic mountains to the breathtaking fjords and crystal-clear lakes.

The advertisement emphasises the diverse range of experiences available in New Zealand, from thrilling outdoor activities like bungee jumping and hiking to the serene beauty of its beaches and lush greenery. 

With a focus on authenticity and the friendliness of the Kiwi people, Pure New Zealand successfully creates an emotional connection with potential travellers. Beyond its aesthetic appeal, the campaign contributes significantly to the country’s tourism industry, attracting a global audience and boosting the economy. 

“Australia – There’s Nothing Like Australia”

Australia’s tourism campaign, “There’s Nothing Like Australia,” encapsulates the essence of the country’s allure in a captivating way. This campaign goes beyond showcasing the iconic landmarks like the Sydney Opera House and the Great Barrier Reef; it taps into the unique spirit of the continent. The advertisements emphasise Australia’s vast and diverse landscapes, from the arid beauty of the Outback to the pristine beaches of the Gold Coast.

The campaign cleverly intertwines adventure and relaxation, portraying Australia as a destination where travellers can experience a perfect blend of excitement and tranquillity. Whether it’s the vibrant cities, the rich indigenous culture, or the extraordinary wildlife, the message is clear – Australia offers a one-of-a-kind experience.

By highlighting the distinctiveness of the Australian lifestyle, the campaign creates a sense of curiosity and a desire to explore. It is not just about a place; it’s about an unmatched experience that leaves a lasting impression on anyone fortunate enough to visit. “There’s Nothing Like Australia” serves as an effective invitation, inviting the world to discover the magic and uniqueness that define this remarkable destination.

“Best Job in the World” – Tourism Queensland

Tourism Queensland’s “Best Job in the World” campaign stands out as a captivating example of destination marketing. In this innovative approach, the Australian region sought a caretaker for the Great Barrier Reef, turning the job search into a global sensation. 

The allure of the “Best Job in the World” stemmed from the promise of not just a job but a life-changing experience. The campaign successfully harnessed the power of social media and word-of-mouth, generating widespread excitement and global attention. It not only attracted applicants from around the world but also highlighted Queensland’s natural wonders, positioning it as an ideal destination for adventure seekers.

This campaign serves as a testament to the effectiveness of creativity in tourism marketing, demonstrating that an imaginative and unique approach can turn a destination into a global phenomenon, enticing travellers to explore the wonders that places like Tourism Queensland have to offer.

“Visit California Dream Big” Campaign

“Visit California Dream Big” stands out as a premier tourism campaign, enticing travellers to explore the diverse wonders of the Golden State. The campaign captures the essence of California’s allure, showcasing a tapestry of experiences that cater to every taste and interest.

With iconic destinations like Hollywood, Disneyland, and the majestic Yosemite National Park, “Visit California Dream Big” invites visitors to indulge in a myriad of adventures. 

Moreover, the campaign goes beyond showcasing attractions, emphasising the laid-back Californian lifestyle and cultural richness. Whether it’s surfing on the Pacific coast, hiking in the Sierra Nevada mountains, or exploring the tech hub of Silicon Valley, the campaign encourages visitors to dream big and immerse themselves in the diverse offerings of the state.

“Japan – Endless Discovery”

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“Japan – Endless Discovery” stands out as a compelling tourism advertisement, captivating hearts with its portrayal of a country that seamlessly blends tradition and innovation. The campaign paints a vivid picture of Japan’s allure, showcasing its timeless temples, serene gardens, and the iconic cherry blossoms that define its landscape. 

The essence of the campaign lies in the promise of endless exploration. It invites travellers to discover the profound beauty of ancient tea ceremonies, historic castles, and the captivating allure of geisha traditions. At the same time, it beckons them to explore the cutting-edge advancements in robotics and immerse themselves in the dynamic energy of contemporary Japan.

“Japan – Endless Discovery” isn’t just an advertisement; it’s an invitation to go on a journey that unfolds a tapestry of contrasts, where the past seamlessly integrates with the future. In doing so, it captures the imagination of those seeking a travel experience that transcends time and tradition.

“I Amsterdam” City Advertising

“I Amsterdam” City advertising stands out as a stellar example of tourism advertising, using a simple yet powerful message to attract visitors to the Dutch capital. The campaign encapsulates the essence of Amsterdam, focusing on its open-minded culture, rich history, and diverse offerings. The iconic red and white letters spelling “I Amsterdam” have become synonymous with the city, creating a visual identity that resonates globally.

The campaign cleverly promotes not just the city’s famous landmarks like the Anne Frank House and Van Gogh Museum but also the everyday experiences that make Amsterdam special – from cycling along picturesque canals to exploring vibrant neighbourhoods. 

This approach has successfully attracted a broad audience, making Amsterdam not just a place to visit but a city to experience. The campaign’s simplicity and authenticity make it a standout example of how effective tourism advertising can capture the spirit of a destination and inspire travellers to explore its unique charm.

“Malaysia, Truly Asia”

“Malaysia, Truly Asia” stands out as a compelling tourism advertisement that beckons travellers to explore the diverse wonders of this Southeast Asian gem. The campaign encapsulates Malaysia’s unique charm by showcasing its cultural richness, breathtaking landscapes, and warm hospitality. With a tagline that resonates, it promises an authentic Asian experience.

The advertisement takes viewers on a visual journey, unveiling the country’s multifaceted identity. From the bustling street markets of Kuala Lumpur to the serene beaches of Langkawi and the historic sites of Penang, it paints a vivid picture of Malaysia’s cultural tapestry. 

“Malaysia, Truly Asia” is not just a tagline; it’s an invitation to discover a nation where modernity meets tradition, and where every step is a venture into a new, enriching experience. Through this campaign, Malaysia captures the hearts of global travellers, making it a must-visit destination that lives up to its promise of being truly Asia.

“South Africa – It’s Possible”

“South Africa – It’s Possible” stands as a compelling tourism advertisement, beckoning travellers to explore the wonders of this diverse nation. The campaign paints a vivid picture of South Africa’s possibilities, from its mesmerising landscapes to its vibrant cultural tapestry. The advertisement showcases the majestic wildlife in its natural habitats, like the renowned Big Five, enticing animal lovers and adventure seekers.

Moreover, the campaign captures the essence of South Africa’s rich history and cultural heritage, inviting visitors to delve into its multicultural communities and experience the warmth of its people. The phrase “It’s Possible” serves as both an invitation and a promise, suggesting that whatever one dreams of experiencing, South Africa can make it a reality.

From the iconic Table Mountain to the golden beaches and bustling cities, the advertisement encapsulates the breadth of experiences awaiting travellers. By effectively combining stunning visuals and a positive, inclusive message, “South Africa – It’s Possible” succeeds in not only promoting tourism but also in creating a sense of optimism and excitement about the limitless possibility.

Final Thoughts

Tourism advertisements are like magical doorways that open up the world’s wonders. They use captivating images and stories to make you dream of far-off places, enticing you to pack your bags and explore. From Incredible India to the serene beaches of Malaysia, these campaigns not only showcase a destination’s beauty but also bring economic growth and cultural exchange.

Suksham Goyal

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The Ultimate Playbook for Travel Advertising: Taboola’s Data-Backed Creative Strategies and Recommendations

The  global tourism industry grew by over 40%  in 2022 after steep drops in 2020 and 2021. And it’s expected to rise another 14% in 2023, reaching nearly $2.29 trillion.

Now, how can advertisers take advantage of this travel boom and increase revenue? By reaching consumers with optimized campaigns that speak to their needs and wanderlust.

That’s where the  Taboola Creative Playbook: Travel  comes in — built just for advertisers of booking sites, airlines, hotels, tourism boards, and travel products.

The Taboola Creative Shop  — a global team of experts and strategists — pulled readership trends, insights, and engagement data from our network of over 9,000 premium publisher properties and 5.6 billion travel pageviews. And they compiled it all into the ultimate creative guide for travel marketers.

Download Taboola's Travel Creative Playbook

Here’s just some of what they found:

• Convey ease and inspiration for travel.  Use your ads to share how your product or services can make the travel experience easier and more convenient, and share tips and offers for specific trips.
• Write first-person headlines.  Craft ad titles written from the perspective of a real traveler, often in the form of a review.
• Use Dynamic Keyword Insertion (DKI) to increase clicks.  DKI automatically customizes ad copy  to each user based on specifics like their location or device. For example, you can use DKI to personalize headlines like “People in [Los Angeles] Love These Weekend Travel Tips.”
• Include suggested calls to action (CTAs).  Taboola recommends travel advertisers use CTAs like “Book Now,” “Get Offer,” and “Read More” to drive ad clicks.
• Make it all-inclusive.  Put pricing and saving opportunities front-and-center by highlighting actual travel costs, savings opportunities, and added benefits. For example: “These Affordable All-Inclusives Are Under $400 Plus Bonus Perks.”
• Add visuals and social proof to your landing pages.  Improve on-page engagement with moving images, GIFs, and videos. Also, add testimonials and featured press snippets to build trust and credibility.

Ready to help your travel ad campaigns take flight with data-backed strategies for enhanced performance? Download the  Taboola Creative Playbook: Travel to learn more.

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Effective Travel Advertising Strategy for 2022 + 16 Ad Examples

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

We’ll also look at 16 travel ad examples from big names in the industry that will surely inspire your future campaign creatives.

If you’re more interested in the ad examples rather than the strategy, use the summary below to jump to that part.

A. Steps for the perfect advertising strategy 

1. Identify your target audience

2. know the traveler’s customer journey.

3. Set campaign goals

4. Create ads with seasonality in mind

5. Choose the right advertising platform

6. measure your ads’ effectiveness.

B. Inspiring travel advertising examples and templates

A. Steps for The Perfect Advertising Strategy

Advertising takes time, money, as well as other resources, so needless to say, the end goal is to maximize ROI.

The surest way to achieve this is by devising a strategy beforehand, meaning a step-by-step plan to reach the right audience and persuade prospects to choose your travel services over those of your competitors.

On top of giving you a precise course of action, having a strategy also provides a reference to assess your results along the way and re-evaluate the plan if need be.

Here are the key steps you must check to build a strong tourism advertising strategy:

A well-defined target audience is the foundation of any good travel advertising strategy. 

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral. 

• Geographic : anything related to location, including customers’ country, region, city, or even postal code;
• Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
• Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
• Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed. 

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it. 

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages: 

• Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
• Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
• Booking: prospects are ready to buy plane tickets and book accommodation. 
• Experiencing: travelers are enjoying their vacation and making lasting memories.
• Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

• Increase brand awareness by getting your travel services on the radar of potential customers;
• Grow website traffic or attract new visitors to your company’s website;
• Drive consideration through campaigns that promote different travel services;
• Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
• Boost conversions , a.k.a. make sales.

4. Create travel ads with seasonality in mind

The rain in Spain stays mainly in the plain . 

Well, not really. It falls along Spain’s northern coast and mountains. But the country has its meteorological particularities, as do all travel destinations .

Tourism is highly dependent on weather conditions. As a general rule, there are three seasons in the travel industry: peak season, shoulder season, and off-season.

Demand usually hits an all-year high in summertime (mid-June through August), known as the peak season or high season.

From April to mid-June and from September to October is the shoulder season, during which people still travel, but not as much as they do during peak season.

All travel businesses experience a decline in sales from November to March during what is known as the off-season.

However, seasonality isn’t necessarily a negative thing for travel marketing as it allows you to have a clear perspective over the following months.

Try to stay mindful of seasonal patterns and trends as you will understand when prospects want to purchase plane tickets, accommodation, or all-inclusive offers to specific destinations. Timing your creative ads and tailoring your messaging according to these seasons might help you influence purchase decisions.

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses:

Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing. 

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

B. Inspiring Travel Advertising Examples and Templates

On to the part everyone has been waiting for, here are 17 travel ad examples that succeed in capturing audiences’ attention in one way or another:

Expedia: Chase new experiences

Let’s kick things off with an industry giant—Expedia. These two creative ads from the same campaign work so well because they promote experiences tourists can have in Marocco rather than the destination itself.

The font pairing is a match made in heaven, and the copy conveys a powerful message when teamed up with the beautiful scenery photos.

Kayak: Group trip without the drama

This Kayak display ad gets the struggle of planning a trip with a large group of friends. No matter how tight the relationships are, it’s bound to be a bumpy road.

While design-wise, the ad might not be too impressive, the copy makes audiences feel understood, which is why I think it deserves a place on this travel ad examples list.

JetBlue: Stretch your legs, not your wallet

Moving on to a different traveling pain point, we have this witty JetBlue Facebook ad that promotes the airline’s extra option to have up to 7″ more legroom in coach class.

The simple illustrated design is elevated by the ad copy that manages to capture viewers’ attention and say so much with so few words.

As this is one of my favorite travel ads on this list, I couldn’t resist including a second Facebook ad from the same campaign, a video one this time.

Once again, the funny ad copy is the star, suggesting you don’t have to be a billionaire such as the likes of Jeff Bezos to get to space, which is a clever way of saying JetBlue travelers can get more legroom at an affordable price.

Carta Travel: Tailor made travel experiences

Edit this template

Pictures have the power to transport viewers to different locations, so many travel ads use them to do just that. This template is no exception, using a photograph of a beautiful sunset as its main focus.

If you’d like to create similar designs for your business, open this template in Creatopy and customize it with different elements from our extensive library.

Lufthansa: The joy of flying

The view from an airplane window has become representative of traveling. Many people pay extra money to sit in the window seat when flying or rejoice when randomly assigned to it.

The German company Lufthansa chose this specific image to evoke the joy of flying and invite viewers to click this half-page display ad promoting the over 200 worldwide destinations in their portfolio.

Air France: Le Rendez-Vous

This animated Air France display ad compares a trip in business class to an anticipated first date, embodying the french elegance and romantic spirit. Of course, we’d expect nothing less from France’s flag carrier.

The ad is also a lesson in consistency, as the brand’s distinctive personality is instantly recognizable thanks to the blue, white, and red color palette, as well as the emblematic logo.

Tripadvisor & Visit Orlando: Explore Unexpected

The Tripadvisor Facebook ad above encourages users to take a different kind of trip from the comfort of their own home—an interactive voice tour of Orlando.

The different shades of teal used for the ad’s design help it stand out on the Facebook feed, while the choice to use a single font ensures the text’s high readability.

Delta Air Lines: Your ticket to more travels

Delta Air Lines uses footage of an idyllic destination to catch the eye right before inviting users to learn more about the miles reward program through the CTA of this Facebook video ad.

The copy aims to persuade by linking the reward card to states of wonder, serenity, and inspiration, all of which can be achieved through traveling.

Hilton: Where the pets stay

Now, this ad will make a lot of pet owners go aww . I mean, it can’t be just me swooning at the idea of traveling with my cat.

It’s true Hilton is targeting a niche audience with this adorable Facebook ad that announces pets are welcome in their hotels. Still, even travelers outside the ad’s target audience are likely to smile at the cute animal photos and the pet-away wordplay in the copy.

Traveloom: A great stay is a happy memory

Is there a more effective way to advertise for hotels and resorts than by using actual pictures from the location? I don’t think so, as all travelers want to see where they will stay before booking accommodation.

This fully customizable Facebook template can be adjusted for any use case by adding and replacing design elements in Creatopy’s drag and drop editor. 

Hotels.com: Find your perfect somewhere

Hotel.com knows how important compatibility between a tourist and its booked hotel is. So much so that they compare it to that between lovers, stressing the importance of choosing the right hotel.

The hotel description narrated in the first person by the personified boutique hotel immediately draws viewers into this upbeat ad. It is reminiscent of about me sections on match-making websites, further supported by the tagline Find your perfect somewhere , which sounds similar to Find your perfect someone . Overall, a great example of video storytelling.

Airbnb: Turn the world into a field trip

This colorful newsletter ad promotes Airbnb’s Field Trips, a collection of online experiences from around the world targeted at kids. 

This time around, the visual part outshines the ad copy, as the bright-colored background catches the eye instantly, and the exciting collage image prompts viewers to click the CTA button that invites them to Explore Field Trips .

Vacasa: Make check-in a breeze

The vacation rental company Vacasa aims to increase app installs with this clean and sharp-looking newsletter ad that promises a stress-free trip experience where travelers needn’t worry about aspects like hotel check-in, home entry codes, or wi-fi connection.

Viewers get a glimpse of how the app looks thanks to two mobile phone screens placed on a color block backdrop, which is a great selling point.

Visit Greece: All you want is Greece

The classic problem and solution approach works here because the ad’s characters are so relatable that viewers can easily identify with them. 

Wrapping It Up

As seen from the strategy tips and ad examples in this article, understanding and connecting with the customer is key in the travel industry. 

Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

Let us know what you found most helpful, and feel free to share your own travel advertising tips in the comment section below.

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Tourism Advertisement | Why Is It Important And Examples

Last updated on: April 11, 2024

Tourism is a steadily growing industry in India, with ever increasing competition. According to IBEF (India Brand Equity Foundation), in 2028 the Indian Tourism and Hospitality is expected to earn $ 50.9 billion as visitor exports compared with $ 28.9 billion in 2018.

This means a growth of over $2 billion per year, and from this data it is clear that tourism is a fast-growing industry in the country.

As such, if you are involved in tourism business of any kind, be it a travel agency or a food and beverages establishment, you should expect an intense competition in the coming years.

The first step towards tackling such competition would be to get your marketing right, for no matter how good your services are, unless people know about them, there is nothing to stop them from choosing your competitors over you. And judging by the above stated data, there is going to be no shortage of them in the next five years.

Here are three quick and comprehensive tips for tourism advertisement:

1.   Enlist on Rating Websites : Today, most people check the online ratings before making a booking. Rating websites help market your brand by way of social proof by enabling you to borrow the goodwill of the well-established website.

Having your enterprise enlisted on a website like Expedia or TripAdvisor is a discreet yet very powerful type of tourism advertisement and prospects are far more likely to respond to your call to action if they have previously found you on a list on a popular ratings website. 

2. Have a Strong Social Media Presence : Digital marketing is an unavoidable part of any business’s marketing mix today. Imagine you are about to book a hotel you’ve never been to before and decide to check it out on Instagram and don’t find it there.

What are the odds you would still go ahead with the booking versus you start looking for other options? Exactly.

In 2022, putting out a stellar tourism advertisement is just not enough; if you don’t exist on social media, it’s like you don’t exist at all.

Other than providing a platform to advertise your services and special offers and so on, in the digital age of today, having an active social media presence gives your enterprise a mainstream and reliable appearance, which can really help you get new clients.

3.     Advertise in Newspapers : Tourists like to feel they are in safe hands when they venture out into the unknown. When they go looking for a hotel or a travel agency, they are not just looking to avail the services of the enterprise, but want to be connected to a reliable organisation so that they have someone to turn to in a land of strangers.

It’s about providing them a safe space in an unfamiliar place so that they can feel secure and freely enjoy the experience without having to worry about unforeseeable eventualities.

Newspapers are the most widely trusted of all media in the country and putting out your advertisements in them lends a quality of authenticity to your ads. Especially if you are an SME, newspaper advertising , with its widely flexible rates, is a particularly good option for you. The country abounds in newspaper publications in various languages, and you are sure to find one that suits your budget and other requirements.

 Although essential, these tips are by no means the end all be all of tourism advertisement . There is much more to it than can be put in three quick points; like any other industry, tourism comes with its own sets of subtle complexities and nuances, and so does any tourism advertisement .

Read on for a more descriptive and in-depth discussion/exposition about the challenges of tourism advertisements and simple yet efficient ways to tackle them.

Table of Contents

Optimal Tourism Ads

A peculiar problem advertisers might run into is that some of the techniques that work perfectly well for other industries might actually backfire for tourism ads .

For instance, the tried and tested advertising formula that essentially says ”everybody’s doing it, don’t be the one to miss out!” doesn’t work for many sectors of the tourism industry.

Used in an advertisement for a ski resort, restaurant/bar, or an amusement park, it may drive away prospects who presume the place is going to be over crowded. Similarly, the potential customers of a hotel, during peak season, might be driven away by the idea of possibly having to wait for the previous occupants of their room to clear out.

So, you need to beware of indiscriminately using general advertising strategies for your tourism ads and be conscious of the oddities and specific demands of your industry.

While formulating the ad, you need to keep in view the oddities of the industry and not fall into the error of taking a generalised approach with your tourism ads . This becomes even more important if your particular sector is subject to seasonality.

For instance, the ads of a travel service primarily catering to pilgrims (like Sri Amar Naath Yaatra) or a ski resort, would have to be customised differently for the peak and the lean season every year.

This is yet another reason why you might need to be extra careful with taking general advertising advice for tourism ads. Not only in terms of the message of the ad but also the medium and format of it.

However, unless it aligns with your particular advertising goals, the medium is generally not a matter of much consideration for tourism ads . They allow for a great scope for creativity, and all kinds of media from lifestyle magazines to digital marketing of different kinds are perfectly suitable for them.

Another factor that makes tourism ads somewhat exacting is the restricted demographic they target. On top of other things, advertisers also need to consider that tourism ads are supposed to be predominantly aimed at:

• People with a relatively high disposable income.
• Groups of people like a family, friends, colleagues or a couple, rather than individuals.

However, although at first glance it may look like a limitation, actually, it only gives you a more precise idea of your target audience. All you need to turn this seeming downside to your advantage is to simply keep this demographic in mind while designing your ad.

Your ad may, for instance, play on the idea of shared experience or creating memories, and showcase a family or a group of friends having the time of their lives in the destination of their dreams, courtesy: your enterprise.

Tourism Advertisement Examples

One can find numerous tourism advertisement examples on Indian television. Among them, the most memorable ones are listed below.

Khushboo Gujarat Ki   (Gujarat Tourism)

Jaane kya dikh jaye ( rajasthan tourism).

The Heart of Incredible India ( Madhya Pradesh Tourism)

God’s Own Country (Kerala Tourism)

Kahin Chhut Na Jaye Chhath ( Bihar Tourism)

Paradise Unexplored ( North East Tourism )

Where Time Stands Still ( Jammu And Kashmir Tourism )

Tourism Advertisement in India

Television has been the most popular medium for tourism advertisement in India and the ‘Incredible India’ campaign has been the greatest tourism advertisement campaign in the country till date.

India has a very rich cultural heritage with great diversity, which makes the country a great attraction for tourists, both domestic and inbound. The landscape of the country, from Kashmir to Kanyakumari, is spotted with all kinds of tourist destinations from snow-capped mountains to serene sand deserts and tropical forests.

Apart from cultural and eco- tourism, India with its great ancient religious heritage, is a very important destination for religious and spiritual tourism as well. 

As such, it is no wonder that tourism is emerging as a major industry and tourism related businesses, big and small, are springing up all over the country.

With the improvement in airport infrastructure and the widespread digitalisation of the processes involved in the planning and booking of journeys, the tourism industry in the country is growing every day, and quite rapidly.

TV channels have also been running tourism advertisements for several states like Gujarat, Bihar, Rajasthan, Assam, Madhya Pradesh, Kerala and Karnataka; often with nation-wide famous celebrities like Amitaabh Bachchan and Virat Kohli as ambassadors.

Atithi Devo Bhava and Incredible India are the most popular tourism advertisement slogans for the tourism advertisements inviting inbound tourists to the country.

Best Tourism Advertising Agency

The Media Ant is a renowned media buying company that can help you plan and carry out your very best tourism advertising campaign till date. 

We provide guidance for advertising in a multitude of sectors and tourism is only one of them. Our dedicated team is always there to help with any queries you may have about the process of media buying.

Although it is not exclusively dedicated to tourism advertising, The Media Ant can help you plan, execute and monitor your tourism ad campaign seamlessly at generous rates. On our website you can find discounted rates for various media options, both traditional and non traditional. 

You can book ads in newspapers , magazines , radio , television , hoardings , and also various different kinds of digital media like OOT platforms, Google ads, Influencer marketing and so on.

Fill the form below to know more.

FAQs Related to Tourism Advertisement

How to market your tourism business.

The answer to how to market your tourism business is more or less the same as that to the question of how to market any business. The best practices of marketing that hold for most service based industries also hold for tourism advertising.  Having said that, here are some suggestions if you are wondering how to market your tourism business.  1. Play on the themes like ‘’ you only live once ‘’ and ‘’creating memories’’ in your ads.  2. Tie up with travel vloggers by way of affiliate and influencer marketing.  3. Use content marketing to build an industry expert online persona through educational blogs. 4. Frame the message of your ad to make the tourist destination look one with your enterprise. For example, ‘’Explore the Mughal Gardens of Kashmir with Rehbar Tour And Travels.’’ 5. Capitalise on the popularity of social media and make use of the feature of reels.  6. Strike a  balance between traditional and non traditional media in your marketing mix.

How do you make a Tourism Advertisement?

Define Your Unique Selling Points: Identify the distinctive features, attractions, and experiences that make your destination appealing to travelers.

Create Compelling Visuals: Use high-quality photos and videos that showcase the beauty and excitement of your destination, capturing attention and sparking interest.

Craft Persuasive Messaging: Develop clear and persuasive copy that communicates the benefits of visiting your destination, addressing the desires and needs of your target audience.

Choose the Right Channels: Select the most effective advertising channels based on your target demographic, whether it’s social media platforms, travel websites, print publications, or television.

Include a Strong Call-to-Action: Encourage viewers to take action by including a clear call-to-action that prompts them to learn more, book a trip, or engage further with your destination.

What is Marketing in the Tourism Indus try?

Now, what is marketing in the tourism industry ? Well, it is basically highlighting the attractions of a tourist destination and prompting people to avail your services to enjoy them.

If you own a tourism related business that has limited itself  to certain marketing practices in the past, now would be a good time to upgrade your advertising. You would be well advised to broaden the scope of your marketing and extend your ads out of the traditional forms of marketing and include innovative modes of advertising in your marketing mix.

Advertisements are crucial for generating brand awareness and driving sales for any industry, and tourism advertisements are no exception. No matter how good your products and services are, unless you don’t advertise them properly, you cannot expect people to be drawn to your brand. 

How Important is Advertising to Tourism?

Advertising is very important to any industry and tourism is no exception. As the old adage goes, out of sight, out of mind. 

You can have the best product and services in the world but as long as you don’t advertise them well, it’s almost impossible to convince prospects to try them out without advertising.

In 2024, advertising continues to be paramount to the success of tourism, serving as a linchpin for destinations navigating a post-pandemic landscape. With travel preferences and behaviors evolving rapidly, targeted and engaging advertisements play a crucial role in capturing the attention of travelers, inspiring them to explore new destinations, and fostering confidence in their travel decisions. In an increasingly competitive market, strategic advertising efforts help destinations stand out, differentiate themselves, and remain top-of-mind among travelers seeking authentic and memorable experiences.

Your ads need to stand apart now more than ever as everybody is aggressively advertising to make up for the losses incurred in the tourism industry during the two years of the pandemic. 

What is the best form of Advertisement when it comes to Tourism?

When it comes to tourism, social media stands out as the ultimate advertisement platform, offering unparalleled visual storytelling and targeted engagement. With its vast reach and ability to showcase captivating imagery and videos, social media platforms like Instagram, Facebook, and Pinterest allow destinations to entice travelers with stunning landscapes, vibrant cultures, and immersive experiences.

Through precise targeting options and direct interaction with potential visitors, destinations can tailor their advertisements to specific demographics and preferences, fostering genuine connections and inspiring travel aspirations.

Leveraging user-generated content, influencer partnerships, and analytics insights, social media enables destinations to amplify their message, generate buzz, and drive bookings seamlessly, making it the most effective and versatile form of advertisement for tourism in today’s digital age.

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Travel and tourism industry advertising in the U.S. - statistics & facts

Travel advertising bounces back in a digitized world, airbnb and booking.com rule the market, ai: making strides in the vacation game, key insights.

Detailed statistics

Number of U.S. residents travelling overseas 2002-2022

Number of inbound international visitors to the U.S. 2011-2022

Number of domestic leisure and business trips in the U.S. 2019-2026

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Online Advertising

Digital ad spend in the U.S. 2022, by industry

Average memberships in loyalty programs in the U.S. 2022, by sector

Advertising effectiveness among U.S. travelers 2022

Related topics

Recommended.

• Advertising in the United States
• Digital advertising in the U.S.
• Advertising worldwide
• Television advertising in the U.S.
• Coronavirus impact on advertising worldwide

Recommended statistics

Overview - travel industry.

• Basic Statistic Annual change in number of U.S. residents traveling overseas 2002-2022
• Premium Statistic Number of inbound international visitors to the U.S. in 2022, by origin
• Premium Statistic Travel product bookings in the U.S. 2023
• Premium Statistic Travel product online bookings in the U.S. 2023
• Premium Statistic Flight bookings by airline brand in the U.S. 2023

Annual change in number of U.S. residents traveling overseas 2002-2022

Annual change in number of United States residents traveling overseas from 2002 to 2022

Number of inbound international visitors to the U.S. in 2022, by origin

Number of inbound international visitors to the United States in 2022, by country of origin (in millions)

Travel product bookings in the U.S. 2023

Travel product bookings in the U.S. as of December 2023

Travel product online bookings in the U.S. 2023

Travel product online bookings in the U.S. as of December 2023

Flight bookings by airline brand in the U.S. 2023

Flight bookings by airline brand in the U.S. as of December 2023

Overview - advertising and marketing

• Premium Statistic Travel sector ad spend growth worldwide 2021-2023
• Premium Statistic Travel industry ad spend in the U.S. 2020-2022
• Premium Statistic Travel sector ad spend in the U.S. 2022, by segment
• Premium Statistic Travel marketers budget allocation in the U.S. 2019-2021, by type
• Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2022
• Premium Statistic Airline and cruise line advertising spending U.S. 2019-2021
• Premium Statistic Lodging industry advertising spending share U.S. 2022, by channel

Travel sector ad spend growth worldwide 2021-2023

Travel industry advertising spending growth worldwide from 2021 to 2023

Travel industry ad spend in the U.S. 2020-2022

Advertising spending of the travel industry in the United States from first quarter 2020 to 3rd quarter 2022 (in million U.S. dollars)

Travel sector ad spend in the U.S. 2022, by segment

Travel industry advertising spending in the United States from January to April 2022, by segment (in million U.S. dollars)

Travel marketers budget allocation in the U.S. 2019-2021, by type

Distribution of marketing budgets of travel marketers in the United States from 2019 to 2021, by type

Marketing expenses of leading OTAs worldwide 2019-2022

Marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2022 (in million U.S. dollars)

Airline and cruise line advertising spending U.S. 2019-2021

Airline and cruise line travel advertising spending in the United States in 2nd quarters 2019 to 2021 (in million U.S. dollars)

Lodging industry advertising spending share U.S. 2022, by channel

Distribution of lodging industry advertising spending in the United States from January to April 2022, by medium and channel

Digital advertising

• Premium Statistic Digital ad spend in the U.S. 2022, by industry
• Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
• Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
• Premium Statistic Travel industry digital ad spend in the U.S. 2019-2024
• Premium Statistic Mobile ad spend in the U.S. 2021, by industry

Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars)

Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry

Distribution of digital advertising spending in the United States in 2022, by industry

Digital ad spend growth in the U.S. 2023, by industry

Growth of digital advertising spending in the United States in 2023, by industry

Travel industry digital ad spend in the U.S. 2019-2024

Travel industry digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars)

Mobile ad spend in the U.S. 2021, by industry

Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars)

Market leaders

• Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad spend
• Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad impressions
• Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2023
• Premium Statistic Selling and marketing expenses of Tripadvisor worldwide 2009-2023
• Premium Statistic Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023
• Premium Statistic Advertising expense of Caesars Entertainment worldwide 2018-2022
• Premium Statistic Advertising costs of Wynn Resorts Limited worldwide 2014-2022

Leading TV travel advertisers in the U.S. 2022, by ad spend

Leading TV advertisers in the travel and tourism industry in the United States in 2022, by ad spend (in million U.S. dollars)

Leading TV travel advertisers in the U.S. 2022, by ad impressions

Leading TV advertisers in the travel and tourism industry in the United States between January and July 2022, by share of ad impressions

Sales and marketing expenses of Booking Holdings worldwide 2015-2023

Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars)

Selling and marketing expenses of Tripadvisor worldwide 2009-2023

Selling and marketing expenses of Tripadvisor, Inc. worldwide from 2009 to 2023 (in million U.S. dollars)

Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023

Selling and marketing expenses of Expedia Group, Inc. worldwide from 2009 to 2023 (in billion U.S. dollars)

Advertising expense of Caesars Entertainment worldwide 2018-2022

Advertising expense of Caesars Entertainment worldwide from 2018 to 2022 (in million U.S. dollars)

Advertising costs of Wynn Resorts Limited worldwide 2014-2022

Advertising costs of Wynn Resorts Limited worldwide from 2014 to 2022 (in million U.S. dollars)

Consumer insights

• Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
• Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
• Premium Statistic Advertising effectiveness among U.S. travelers 2022
• Premium Statistic Personalized advertising attitudes among U.S. travelers 2022
• Premium Statistic Favorite apps and websites for travel in the U.S. Q1 2021
• Premium Statistic U.S. adults using travel influencers for recommendations 2021
• Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector

U.S. adults planning travel via selected information sources 2021, by generation

Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation

Leading types of ads considered as engaging among U.S. travelers 2022

Share of travelers motivated to engage with selected types of advertising in the United States as of May 2022

Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022

Personalized advertising attitudes among U.S. travelers 2022

Attitudes to personalized and non-personalized advertising among travelers in the United States as of May 2022

Favorite apps and websites for travel in the U.S. Q1 2021

Travel apps and websites that the public view the most positively in the United States as of Q1 2021

U.S. adults using travel influencers for recommendations 2021

Share of adults who looked to travel influencers for recommendations in the United States as of May 2021

Average loyalty program membership in the United States as of February 2022, by sector

Further reports Get the best reports to understand your industry

Get the best reports to understand your industry.

• Travel and tourism in the U.S.
• Domestic tourism in the U.S.
• Coronavirus: impact on the tourism industry worldwide
• Digitalization of the travel industry

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10 best travel ads that will make you book your next vacation in seconds

November 10, 2023

As the world recovers from the pandemic, travelers are keener than ever to find their next vacation spot. And the companies’ and countries’ tourist offices are wasting no time trying to attract as many visitors as possible to their destinations. 

To show you some of the true gems in travel advertising, we’ve put together a list of the 10 best travel marketing campaigns that will make you want to book your next holiday ASAP. Plus, a little background on tourism marketing.

So let’s dig in!

What is tourism marketing?

Tourism marketing refers to strategically promoting travel destinations, attractions, and services to potential visitors. As part of tourism marketing, companies from the various aspects of the tourism industry develop targeted marketing campaigns on various channels to spread compelling messages to attract tourists.

Each tourism campaign aims to increase awareness, generate interest, and ultimately drive visits from local and international visitors.

10 best tourism marketing campaigns

Here are the ten best tourism campaigns and ads:

1. Switzerland – Yodel Ay Hee Hoo

Is there a better way to promote the countryside than by inviting various people from a train station to spontaneously take a day off from work and enjoy the beautiful and peaceful Alps?

That’s exactly what the Switzerland tourist office did in one of their endearing tourism campaigns and sent the important message of how often we forget to take a step back to relax from our busy daily schedules. 

The creators made the travel ad even more authentic by live streaming from the Alps, with an elderly man inviting everyone from the Zurich train station to come join him. 

Intending to inspire travelers, this innovative approach caught daily commuters off guard and made them question whether to take a free daily ticket to the Alps or to continue their regular trip to work. 

2. Travel Oregon – Only Slightly Exaggerated 

Whether you’re watching an ad for the latest toothpaste or a fantastic new trip destination, they all have one thing in common – they exaggerate how great they are. 

Travel Oregon used this common motive in their “Only Slightly Exaggerated” tourism campaign to paint Oregon as a unique, dreamy, cartoon-like destination. 

The ad shows that Oregon mountains are more magical than anywhere else, rivers hide secrets never seen, and the streets offer entertainment like nowhere else. Just like in your childhood dreams! 

3. Iceland – OutHorse Your Emails

Being able to disconnect from work when on vacation is something that many of us struggle with these days. Luckily, Iceland found a perfect solution for the problem – outsourcing your emails to Icelandic horses. All you have to do for that is come to Iceland, and the rest will be taken care of.

This quirky ad is an amazing example of how creative and funny countries can get in attracting new tourists. 

4. Sweden – Spellbound

Have you heard of Dark Tourism? If you’re a fan of horror stories and mystic movies, then you certainly did! And you’ll absolutely love what Visit Sweden released this year as an attempt to attract a specific target audience with their unique tourist marketing campaign.

Their Spellbound campaign invites mystique lovers to Sweden to explore beautiful nature while enjoying the unique experience of listening to a chilling audio story. The campaign was set up so that a Spotify playlist would only become available to visitors once they came to a specific location. 

This way, they had to visit the location to get the unforgettable and scary experience. Who would’ve thought that horror stories could be such a great way to advertise a country?

5. Tourism Ireland – What Fills Your Heart?

You can never go wrong with a heartwarming tourist marketing campaign that celebrates good spirits, brings nostalgia, and connects people to the nature and the culture of one place. Tourism Ireland managed to do all that in one of their recent campaigns titled “What Fills Your Heart?”

In a series of ads with famous Irish actresses in the main roles, including Derry Girls and Sharon Horgan , the Irish tourist board told the story of Irish history, culture, and customs. 

Source: youtube.com

6. Vienna – What Does A Belly Do In Vienna?

There is no better place for a hungry and heartbroken belly to indulge in life’s beauties than Vienna. That’s the story Vienna’s tourist board told in their highly creative and surrealistic short film. 

As the belly walks through the streets of Vienna, trying to forget his dear human who didn’t treat him well, we get a glimpse of what tourists can see and enjoy during their next visit to the city. 

The creator’s unique approach to promoting Austria’s capital wins the creativity award and is an excellent magnet for new tourists. 

7. Only in Scotland – Why Scotland Needs You

During the COVID-19 pandemic, many countries struggled to attract tourists. People were concerned about their safety and if the location could provide memorable experiences despite numerous restrictions. 

At that time, Scotland released a beautiful ad showing why Scotland needs people while showing tourists why they’re the ones who actually need a holiday in this astonishing place. The ad is in the spirit of hope, serenity, and relaxation – everything people needed during the pandemic. 

8. KLM – Live Hologram Bar

Imagine spending hours at the airport talking to almost anyone in the world. You could learn about different cultures, what to visit in your next destination, or chat to make the time go by faster. 

In their 2019 marketing campaign, KLM placed hologram bars in airports around the world and allowed travelers from different parts of the world to connect and exchange their stories. Not a bad way to spend your time waiting for your next plane. 

9. Croatia Full of Life – Ode To Joy

What is a summer vacation in Croatia other than your own yearly ode to joy? 

This famous symbolic motif is what Croatian Tourist Board chose for the promotional campaign in 2012, and earned a prestigious travel industry ‘Oscars’ award, ‘Das Goldene Stadttor,’ at the International Tourism Film Festival. 

Beethoven’s inspiring music narrative, led by cellist Ana Rucner carries the video highlighting the rich cultural, historical, and natural heritage of Croatia as well as many Croatian beauties. 

10. Chicago Not in Chicago

In 2022, Mayor Lori E. Lightfoot announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired many other iconic cities worldwide. 

This creative campaign featured city tour buses across major US cities where people got a tour of Chicago instead of the city they were visiting. And by first confusing and then entertaining the visitors, the campaign sent a powerful message that every city has a story – a Chicago story. 

Final thoughts

When it comes to travel marketing campaigns, the sky’s the limit. Countries and companies can use many different sources of inspiration to tell unique stories about a location or a travel service. 

And these travel marketing campaigns are a great example of how creativity combined with emotional appeal is a recipe for success. The only question remains: “In which of these locations did you book your next vacation?”

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Watch CBS News

California Governor Newsom launches abortion travel ban ad campaign in Alabama

By Dave Pehling

Updated on: April 22, 2024 / 1:41 PM PDT / CBS San Francisco

California Governor Gavin Newsom is taking aim at states considering abortion travel bans with the launch of a new ad campaign.

Newsom's Campaign for Democracy ad is set to air in Alabama starting Monday. The governor tweeted out the ad in a social media post Sunday morning.

Alabama’s abortion ban has no exceptions for rape or incest. Now, Republicans are trying to criminalize young women’s travel to receive abortion care. We cannot let them get away with this. pic.twitter.com/gHbYJYlEXk — Gavin Newsom (@GavinNewsom) April 21, 2024

The text with the video post reads, "Alabama's abortion ban has no exceptions for rape or incest. Now, Republicans are trying to criminalize young women's travel to receive abortion care. We cannot let them get away with this."

The 30-second commercial shows two nervous young women driving in a car passing a sign that reads "State Line 1 Mile." 

"We're almost there. You're gonna make it," the passenger tells the woman behind the wheel just before they hear a siren and are pulled over by a state trooper.

"Trump Republicans want to criminalize young Alabama women who travel for reproductive care," a voiceover says as the state trooper walks up to the car.

"Miss, I'm going to need you to step out of the vehicle and take a pregnancy test," the trooper says, waving a test stick in one hand. The next shot shows the driver leaning on the hood of her car as the trooper puts her in handcuffs.

"Stop them by taking action at RightToTravel.org ," the voiceover intones as the ad ends.

Alabama is currently weighing a bill that would make it a crime to help women travel outside the state in order to receive an abortion. The ad is part of a larger effort to combat travel bans across the United States. Newsom was behind a similar ad that ran in Tennessee.

The RightToTravel.org website says that those two states and Oklahoma are considering bills that ban minors from traveling out of state to get an abortion without parental consent, even if it's a case of incest or if there is abuse in the family.

It isn't the first action the governor has taken in the political battle over abortion since the U.S. Supreme Court overturned Roe v. Wade in June of 2022. Two days after the ruling, Newsom partnered with the governors of Oregon and Washington to issue a multi-state commitment promising to defend access to reproductive health care, including abortion and contraceptives.

In September of that year, he launched a billboard campaign in seven of the most restrictive anti-abortion states urging women seeking the procedure to come to California for treatment. He also signed more than a dozen new abortion laws  protecting women's reproductive rights and ordered the state to end its contract with Walgreens after the pharmacy giant  indicated it would not sell an abortion pill by mail in some conservative-led states . 

• Gavin Newsom
• Roe v. Wade

Dave Pehling started his journalism career doing freelance writing about music in the late 1990s, eventually working as a web writer, editor and producer for KTVU.com in 2003. He moved to CBS to work as the station website's managing editor in 2015.

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Emojis make tourism advertising on social media more effective and appealing, finds study

by University of Granada

A study by the University of Granada (UGR) shows that users understand advertisements better and with less effort when congruent emojis and messages are used. The findings also suggest a shift in the preferences of potential consumers towards more nature-based tourism.

UGR researchers from the Department of Marketing and Market Research have carried out a pioneering study showing how the use of congruent messages and emojis when promoting tourist destinations on social media leads to greater user attention. This strategy helps users to process the information effectively and reduces their cognitive effort.

More specifically, the use of emojis in online messages about tourism destinations facilitates processing and reduces ambiguity, especially when the recipients encounter content with low levels of congruence.

The main objective of the research, recently published in the Journal of Destination Marketing & Management , was to understand how messages posted on social media by destination management organizations (DMOs) and subsequent comments from other users (electronic word-of-mouth or eWOM) influence the perception and behavior of potential tourists.

The study was carried out at the UGR's Mind, Brain and Behavior Research Centre (CIMCYC). It consisted of an experiment using eye-tracking techniques on 60 users of the social network Facebook. These individuals underwent a series of experimental procedures in which the researchers manipulated the level of congruence between the messages of those posting and the users, the use or omission of emojis in the content, and the way in which the tourist destination was positioned in the media (natural environment, gastronomy, hotels, sun and beach).

The UGR research team, which includes Beatriz García Carrión, Francisco Muñoz Leiva, Salvador del Barrio García and Lucia Porcu, point out that the study "clearly illustrates the benefits in terms of the effectiveness of using congruent messages in marketing communications in general, and especially in digital communications via social media, as well as how the use of emojis contributes to improving users' information processing, increasing their attention and reducing the cognitive effort involved.

"Moreover, congruent messages not only facilitate users' information processing, but also improve their affective evaluation—a crucial aspect when it comes to making a decision on a tourist destination."

The UGR study yields several key findings for tourism management in relation to communication approaches aimed at social media users. To begin with, the research shows how important it is for tourism managers to maintain a high level of congruence in the information they convey through social media.

As the researchers explain, "This involves systematically reviewing and managing comments across all communication channels to identify any comments that do not align with the destination's desired positioning, with a view to mitigating potential negative effects."

Pictorial representations (emojis) significantly enhance the overall comprehension of the information. However, the study did not find a significant impact of emojis on the formation of affective evaluations. The UGR study emphasizes that tourism managers should focus on information related to the destination's gastronomy and natural environment, rather than more conventional aspects such as sun and beach facilities or hotel offerings, as the former attract more attention and are perceived more favorably, even under low levels of congruence.

The research findings suggest a shift in the preferences of potential consumers towards more nature-based tourism. Therefore, tourism managers should place greater emphasis on communicating aspects related to the environment and sustainability of the tourist destination in their social media posts, thereby reaping benefits in terms of visual attention and affective evaluations.

Provided by University of Granada

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How to Fly Your Kid Solo, Free of Stress

By Alexander Nazaryan

For many parents and guardians, putting a child on a flight alone may seem terrifying. Belligerent passengers, delays, turbulence: All loom large in a caregiver’s imagination.

Life sometimes leaves no other option. Hudson Crites , 17, of Marshall, Va., was 10 when he started flying unaccompanied to visit his father in Kansas and later Georgia, said his mother, Chelsea Tippett. But the extra attention from airline staff made Hudson “feel special,” Ms. Tippett recalls. Other than a single tarmac delay, he has had no problems.

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If you decide to fly your child unaccompanied, you’ll discover that each airline has its own procedures, fees and routes open to children. While some may find the process complicated, flying alone may be exciting for your child, instilling some independence. Here’s what you need to know.

Before you book, know the process

Regardless of the airline or route, flying an unaccompanied minor differs from an adult or a family catching a flight. Airlines require a trusted pre-authorized adult to be at the departure and arrival gates, and will ask you at booking to provide contact information for those adults. They will also need to present identification at the terminals.

The journey begins at the originating airport’s airline ticket counter. There, airline staff will check your identification and check in the child, perhaps handing them a lanyard or wristband to wear. The agents will provide you with a pass to get through security with your child. You will accompany them to the gate, where you will hand them off to a gate agent. You must stay at the gate until the plane takes off.

In the air, the flight crew will keep watch — but will not babysit, or sit with, your child. If the flight has a connection, a crew member will walk your child off the plane and a gate agent will take him or her to the next gate.

At the arrival airport, the child will be handed off by staff to the authorized guardian or parent who should have already checked in at the ticket counter with proper identification, gone through security with their gate pass and be waiting at the gate.

To learn more about this process, read the Department of Transportation’s online guide, “When Kids Fly Alone,” followed by the website of your selected carrier.

Choosing an airline and paying an extra fee

Before purchasing a ticket, experts advise you to consider an airline’s on-time performance. “Solid on-time performance is hard-earned, and signals a carrier that has tight control of its operation,” said the Ask the Pilot author, Patrick Smith. The Bureau of Transportation Statistics has those numbers.

Booking procedures vary. Delta Air Lines and American Airlines require you to call. United Airlines allows bookings online. JetBlue Airways does online bookings, too, but asks for three printed copies of its forms upon arrival at the airport.

International flights may call for a notarized consent letter describing where the child is traveling, with whom they’ll stay and how long they’ll be there.

On top of the ticket fare, flying an unaccompanied minor can be pricey.

Southwest Airlines charges $100 one way for each child, regardless of distance. Alaska Airlines charges $50 per child if the flight is nonstop; a connection adds $25. On Delta, one $150 fee will cover up to four children, and American’s $150 covers all siblings, with no cap on number. United charges $150 for one child, or two children flying together.

Restrictions: There are plenty

U.S. carriers allow children to fly as unaccompanied minors once they turn 5 and before they turn 18. But regardless of your child’s age, make sure he or she is ready by discussing the trip details and your expectations of their behavior. No policy can replace your judgment.

The low-cost carriers Frontier Airlines and Allegiant Air don’t allow unaccompanied minors, Other airlines have restrictions that, in the broadest terms, differentiate between young children and teenagers. American and Delta restrict children under 8 from routes requiring connections. Both airlines allow children between 8 and 14 to take some connecting flights.

On American, no unaccompanied minor is allowed to take an overnight flight requiring a connection, or a flight that includes a connection on its final leg that also happens to be the last such flight that day (“unless it’s the only flight,” the company adds). Minors are not allowed on code-share flights.

United and Delta have similar rules. Southwest, JetBlue and Spirit don’t allow unaccompanied minors on connecting flights.

JetBlue prohibits minors from flying to Europe, and limits the number of unaccompanied minors in one party to three. Spirit does not allow children on flights to Central or South America. Southwest doesn’t allow children on any international flights. American, United and Delta let minors fly abroad, but restrictions on connections, code-shares and overnights limit options.

American and Delta allow children to opt out of flying as unaccompanied minors once they turn 15 — that is, the child can fly without the assistance of airline personnel. JetBlue ends unaccompanied minor service at 14, while Alaska has an opt-out option at 13. Southwest boasts the lowest opt-out age: 12.

However, you should be able to accompany your child to the gate even if they’re not flying unaccompanied. American requires that you do so for teens between the ages of 15 and 17, even if they’ve opted out.

What to pack

Have a plan to head off your child’s hunger, boredom and thirst. If they are older, make sure they have emergency money and a charged phone.

When her two daughters, then 9 and 11, flew to Denver, Joey Conover of Charlottesville, Va., had a long list for their carry-ons.

“Pack a backpack with iPad, headphones, lightweight book to read, a pad of paper and colored pencils (markers might smear), a small travel game, water bottle (bring empty and fill in airport), snacks, some kind of surprise fidget or animals to play with, hoodie, and a lovey,” she wrote in an email.

“Write your name and phone number on the inside of their arm in Sharpie and put a parent’s business card in a luggage tag on both suitcase and backpack,” Ms. Conover said. (A sheet of paper with all their identification, and their guardian’s contact information, also works. Simply stick in an easy-to-access pocket.)

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

Mumbai:  Spend 36 hours in this fast-changing Indian city  by exploring ancient caves, catching a concert in a former textile mill and feasting on mangoes.

Kyoto:  The Japanese city’s dry gardens offer spots for quiet contemplation  in an increasingly overtouristed destination.

Iceland:  The country markets itself as a destination to see the northern lights. But they can be elusive, as one writer recently found .

Texas:  Canoeing the Rio Grande near Big Bend National Park can be magical. But as the river dries, it’s getting harder to find where a boat will actually float .