vietnam tourism promotion

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Vietnam intensifies tourism promotion to attract foreign visitors.

The law amending and supplementing a number of articles of the law on exit and entry of Vietnamese citizens and the law on entry, exit, transit and residence of foreigners in Vietnam took effect on Aug. 15, creating more favorable conditions for foreign visitors coming to the country.

To create momentum for tourism development, the government issued a dated May 18, 2023, on tasks and solutions to accelerate the recovery and boost the effective and sustainable development of the tourism industry.

Vietnam's competitiveness in tourism has been improving, ranking 63rd out of the 140 countries and territories, up 17 places compared to 2011. In 2021, it ranked 52nd out of the 117 economies, up eight places from 2019.

The government has requested the Ministry of Culture, Sports and Tourism to coordinate with units and agencies in localities to strengthen tourism promotion activities and popularize Vietnam's new visa policies in international tourism markets, including China, South Korea, India, and the U.K.

The ministry has been asked to work with the Ministry of Foreign Affairs to bolster cultural diplomacy activities to introduce images of Vietnam and its people to more foreign friends.

To position Vietnam as a leading attractive tourism destination in the Southeast Asian region while affirming its brand and competitiveness, several tasks and solutions have been introduced such as innovating and diversifying forms of tourism marketing, promoting the application of digital technology, and deploying diverse and flexible forms of marketing communication in accordance with the objectives and requirements of each market and each period.

The strategy has affirmed the necessity of establishing Vietnam tourism promotion or representative offices abroad with the support of embassies, trade offices in the host countries.

Ha Van Sieu, deputy director general of the Vietnam National Administration, said strategies are orientations for tourism development in the coming time, particularly in building and deploying tourism marketing plans in key markets, including the Northeast Asia, Southeast Asia, Western and Northern Europe, Latin America, Russia and Australia, among others.

Nguyen Hong Minh, deputy director of the Hanoi Tourism Department, said for a long time, localities have been implementing separated tourism promotion programs on international media channels, resulting in inconsistency and low efficiency.

Minh proposed the Ministry of Culture, Sports and Tourism to develop a general strategy to promote Vietnam's tourism in the international market with a focus on establishing cooperative plans with big international media partners and brands like CNN, CNBC, BBC, Michelin, WTA, and Netflix.

In order to improve the quality of tourism promotion, many businesses and localities are striving to better promote the role of the Tourism Development Support Fund.

Director of Vietnam National Tourism Administration Nguyen Trung Khanh assessed that the establishment and operation of the fund has initially met the needs of promoting national tourism as well as supporting tourism product development.

However, tourism promotion is a long-term process, requiring cooperation between state management agencies, localities, and tourism businesses. Therefore, in order to meet the requirements of tourism promotion in the new period, more joint efforts of localities and businesses are needed in order to attract more foreign tourists to the country.

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Vietnam Tourism 2023 – A year of remarkable recovery and achievements

Vietnam’s tourism made an impressive recovery in 2023, marked by open visa policies, global recognition, and record-breaking visitor numbers. Explore the key highlights of this remarkable year.

The year 2023 has proven to be a turning point for Vietnam ‘s tourism industry, marking a remarkable recovery and significant achievements. This article reviews the key events and milestones in Vietnam’s tourism sector over the past 12 months, highlighting the efforts made to restore and develop sustainable tourism in the country.

January, 2023

• Initiatives to Attract Chinese Tourists: A conference in Quang Ninh discussed strategies to attract Chinese tourists to Vietnam and enhance the quality of services catering to their needs.
• Tet Holiday Boom: Domestic tourism saw an explosive growth during the Tet holiday, with a record-breaking 13 million visitor trips.

February, 2023

• ASEAN Tourism Forum Participation: Vietnam actively participated in the ASEAN Tourism Forum (ATF) 2023 and TRAVEX 2023 in Indonesia, fostering tourism cooperation among ASEAN member nations.
• Digital Transformation Guide: The Tourism Information Technology Center launched a new version of the Digital Transformation Guide, emphasizing awareness and unified action in the tourism industry.

March, 2023

• National Conference on Tourism: The Prime Minister chaired the 2023 National Conference on Tourism, evaluating the progress of Vietnam’s fully reopened tourism and proposing innovative solutions for accelerated development.
• ITB Berlin 2023: Vietnam made a strong presence at the International Tourism Exchange ITB Berlin 2023, reaffirming its commitment to global tourism recovery.
• Visit Vietnam Year 2023: The opening ceremony of “Binh Thuan – Green Tourism Comes Together” marked a pivotal moment in the nationwide recovery of Vietnamese tourism.

April, 2023

• Cultural Festival and VITM Hanoi: Vietnam celebrated its culture and culinary heritage at the Vietnam Culture – Culinary Festival 2023 in Quang Tri. Meanwhile, VITM Hanoi 2023 focused on “Cultural Tourism” to showcase Vietnam’s rich cultural heritage.
• Netflix’s “A Tourist’s Guide to Love”: The premier of this show showcased the beauty of Vietnam, earning global recognition and acclaim.

• Government Resolution: The government issued Resolution No. 82/NQ-CP, outlining key tasks and solutions to accelerate tourism recovery and sustainable development.
• Holiday Surge: During the Hung King Festival, Reunification Day, and International Labour Day, Vietnam served 7.3 million visitors, including 300,000 international arrivals, marking a 40% increase compared to 2022.

• UNWTO Cooperation: Vietnam’s business delegation attended the 35th Joint Meeting of the UNWTO Commission for East Asia and the Pacific and the UNWTO Commission for South Asia, fostering cooperation and sharing solutions for tourism development and recovery.
• MICHELIN Recognition: 103 restaurants in Hanoi and Ho Chi Minh City received prestigious MICHELIN awards.

• Celebrating Tourism Milestone: Vietnam commemorated the 63rd anniversary of its Tourism Industry establishment.
• Official Launch of VNAT: The Vietnam National Authority of Tourism (VNAT) officially commenced operations, further bolstering the country’s tourism efforts.
• ASEAN Meetings: Vietnam actively participated in the 58th Meeting of ASEAN NTOs in Malaysia and the 43rd Meeting of ASEAN+3 NTOs, seeking solutions to promote tourism within ASEAN and with China, Japan, and South Korea.

August, 2023

• E-Visas and Visa Exemptions: Vietnam introduced e-visas for citizens of several countries, extending the temporary stay duration to 45 days for citizens of 13 nations.
• Culinary Map and Bilateral Agreement: Vietnam launched the Vietnamese Culinary Map and signed a bilateral visa exemption agreement with Kazakhstan.
• Asia’s Leading Awards: Vietnam Tourism received 54 prestigious titles at the World Travel Awards Asia & Oceania Gala Ceremony 2023.

September, 2023

• World Tourism Day: Vietnam actively participated in World Tourism Day 2023, focusing on “Tourism and Green Investments.”
• ITE HCMC 2023: The 17th International Travel Expo in Ho Chi Minh City centered around “Connectivity, Growth, Sustainability” and emphasized digital transformation in tourism.
• Culinary Map Record: The online Vietnamese Culinary Map received a Vietnam Record and the Book of Records from the Vietnam Record Association.

October, 2023

• Tourism Cooperation with Saudi Arabia: Vietnam signed an “Action Programme in the Field of Tourism” with the Ministry of Tourism of Saudi Arabia.
• UNWTO General Assembly: VNAT attended the 25th session of UNWTO General Assembly in Uzbekistan.
• Rural Tourism Promotion: A dedicated website for promoting rural tourism was introduced to encourage rural development.

November, 2023

• Prime Minister’s Conference: The Prime Minister chaired a conference to emphasize the importance of tourism development in the overall socio-economic context.
• International Promotion: Vietnam promoted tourism in France and European markets and hosted the 17th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy.

December, 2023

• Tourism System Planning: Deputy Prime Minister Tran Hong Ha led a meeting to appraise the Tourism System Planning for 2021 – 2030.
• Visit Vietnam Year Closing: The Visit Vietnam Year – Binh Thuan 2023 concluded, passing the flag of hosting the Visit Vietnam Year 2024 to Dien Bien Province.
• Impressive Year-End Statistics: Vietnam tourism closed 2023 with 12.6 million international visitor arrivals, exceeding expectations and contributing significantly to the country’s economic growth.

Vietnam’s tourism industry has not only rebounded strongly in 2023 but has also achieved remarkable success and recognition on the global stage. The country’s commitment to sustainable development and innovation in the sector is evident in its diverse initiatives and achievements throughout the year. As Vietnam continues to strengthen its position as a leading tourism destination, it remains poised for further growth and success in the years to come.

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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Vietnam tourism 2023 - A year in review - Viet Nam National Authority of Tourism

(TITC) - The year 2023 marks an impressive recovery of Vietnam tourism. This year, the entire industry has achieved many remarkable results, notably policies to restore and develop Vietnam's tourism quickly and sustainably, visa policy is open, tourism promotion activities are enhanced, and Vietnam tourism continues to win many prestigious international awards. Let's look back at notable events in the tourism industry in the past 12 months:

January, 2023:

• The conference discussed solutions to attract Chinese tourists to Vietnam in Quang Ninh, and discussed solutions to enhance quality assurance of services to serve Chinese tourists.
• During the Tet holiday , domestic tourism exploded with 13 million visitor trips, the highest ever.

February, 2023:

• Vietnam tourism participates in the ASEAN Tourism Forum (ATF) 2023 and the TRAVEX 2023 in Indonesia to strengthen tourism cooperation among ASEAN member countries.
• Tourism Information Technology Center (Vietnam National Administration of Tourism) launches a new version of the Digital Transformation Guide in the tourism industry "Construction of awareness and unification of action".

March, 2023:

• The Prime Minister chairs the 2023 National Conference on Tourism with the theme "Accelerating recovery - Speeding up development" evaluating results after a year of Vietnam fully reopening tourism, proposing breakthrough solutions, promoting strong tourism development.
• ​Vietnamese tourism attends the International Tourism Exchange ITB Berlin 2023 with the largest scale ever, affirming its determination to integrate into the recovery of global tourism.
• ​The opening ceremony of the Visit Vietnam Year 2023 "Binh Thuan - Green tourism comes together", an important event that creates motivation to promote the recovery of Vietnamese tourism activities nationwide.
• According to the General Statistics Office of Vietnam, in the first quarter of 2023 , the service and tourism sectors are bright spots, achieving growth of 6.79%; Double the GDP growth of the economy, contributing 95.91% to overall growth.
• China restores group tours to Vietnam, opening up opportunities to restore travel activities between the two countries.

April, 2023:

• The Vietnam Culture - Culinary Festival 2023 in Quang Tri themed “The soul of the nation - The taste of the homeland” at a national level, promoting the cultural values, potential and strengths of Quang Tri and localities.
• VITM Ha Noi 2023 marks a milestone of 10 years of formation and development. This year's theme is "Cultural Tourism" to exploit the values of Vietnam's cultural heritage.
• Netflix’s premiere with A Tourist’s Guide to Love indicating the beauty of Vietnam to the whole world, was positively received by the audience and entered the world's most popular movie rankings after 10 days of release.

• The Government issued Resolution No. 82/NQ-CP on main tasks and solutions to accelerate recovery and develop effective, sustainable tourism.
• ​During the Hung King Festival (10 th day of 3 rd lunar month coinciding with 29 th April) and Reunification Day (30th April) and International Labour Day (1st May), from 29th April to 3rd May 2023, Vietnam served 7.3 million visitor arrivals , including 300,000 international arrivals, up 40% over the same period in 2022.

June, 2023:

• Business delegation of Vietnam National Administration of Tourism attends the 35th Joint Meeting of the UNWTO Commission for East Asia and the Pacific and the UNWTO Commission for South Asia, seizing opportunities to cooperate and share solutions for tourism development and recovery.
• 103 restaurants in Ha Noi and Ho Chi Minh City received the MICHELIN .

July, 2023:

• Celebrating the 63rd anniversary of the establishment of Vietnam Tourism Industry (9 July 1960 - 9 July 2023).
• Vietnam National Authority of Tourism (VNAT) officially put into operation from 1 July 2023.
• Vietnam attends the 58th Meeting of ASEAN NTOs in Malaysia, the 43rd Meeting of ASEAN+3 (China, Japan, and ROK) NTOs, seeking solutions to promote tourism within ASEAN and the Chinese, Japanese, and Korean markets.

August, 2023:

• From 15th August 2023, Vietnam issues e-visas to citizens of countries and territories, the temporary stay duration in Vietnam increases from 15 days to 45 days for citizens of 13 countries.
• The Ministry of Culture, Sports and Tourism organised Conference on disseminating new documents on tourism development.
• ​ Vietnam and Kazakhstan signed a bilateral visa exemption agreement and a tourism cooperation memorandum, contributing to strengthening tourism cooperation and people-to-people exchanges between the two countries.

September, 2023:

• Vietnam Tourism is honoured to win 54 titles of Asia’s Leading awards in World Travel Awards Asia & Oceania Gala Ceremony 2023 organised in Ho Chi Minh City.
• Vietnam participates in World Tourism Day 2023 with the theme "Tourism and Green Investments" in the Kingdom of Saudi Arabia.
• The 17th International Travel Expo Ho Chi Minh City (ITE HCMC 2023) takes place under the theme "Connectivity, Growth, Sustainability". The highlight of the ITE HCMC 2023 is the high-level tourism forum on "Digital transformation to promote tourism development".
• Launching the Vietnamese Culinary Map "Variety of raw materials, cooking million Vietnamese dishes" with the expectation to develop the biggest online culinary map of Vietnam.

October, 2023:

• MOCST and Ministry of Tourism of Saudi Arabia sign the “Action programme in the field of tourism”
• VNAT attending the 25th session of UNWTO General Assembly in Uzbekistan
• The online Vietnamese Culinary Map "Variety of raw materials, cooking million Vietnamese dishes" received a Vietnam Record and was awarded the Book of Records from the Vietnam Record Association for "The online map with the largest number of Vietnamese dishes contributed by the community".
• For the first time, the tourism industry has a website dedicated to promoting rural tourism, a product developed by the Tourism Information Technology Center in the "Rural tourism development program in new rural construction".
• Tan Hoa Village (Quang Binh Province) named in the list of UNWTO Best Tourism Villages 2023

November, 2023:

• The Prime Minister chaired the Conference to develop Vietnam's tourism quickly and sustainably, affirming that tourism development needs to be placed in the overall socio-economic development as a key economic sector.
• Vietnam promotes tourism in France and Europe markets
• UNWTO and Vietnam organise 17th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy Under the title “Human resource development in tourism - Navigating Post-Covid Challenges”.

December, 2023:

• Deputy Prime Minister Tran Hong Ha chaired the meeting of the Council for Appraising the Tourism System Planning for the period 2021 - 2030, with a vision to 2045.
• The forum promotes border tourism activities through the Mong Cai (Vietnam) - Dongxing (China) international border gate pair within the framework of the 15th Vietnam - China International Trade and Tourism Fair 2023.
• Vietnam was crowned “World’s Leading Heritage Destination 2023” and many prestigious titles at World Travel Awards Grand Final Gala Ceremony 2023.
• The closing ceremony of Visit Vietnam Year - Binh Thuan 2023, transfers the flag of hosting the Visit Vietnam Year 2024 to Dien Bien Province.
• Vietnam tourism ended 2023 with the number of 12.6 million international visitor arrivals, nearly 3.5 times more than in 2022, exceeded 57% of the original target (8 million arrivals) and reached the adjusted target (12 - 13 million arrivals). Domestic visitors reached 108 million trips, exceeding 6% of the plan. Total tourist receipts reached VND 678 trillion, exceeding the plan by 4.3%.

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Vietnam unveils new tourism campaign and development plans

A new tourism campaign, titled  Live fully in Viet Nam , will kick off for 2022-2023, with a focus on casting the country in a “safe, friendly and hospitable” light.

Sharing details on the new campaign on October 5, ahead of the country’s hosting of the Mekong Tourism Forum in Quang Nam next week, deputy minister of culture, sports and tourism, Doan Van Viet said the marketing plan would centre on “smart and sustainable tourism development followed by green and responsible travel”.

Quang Nam, named the green destination of Vietnam’s national tourism year 2022, is said to play “an increasingly important role as part of our tourism cluster strategy”.

Quang Nam, according to Doan, is regarded as a visitor-friendly destination, thanks to its “natural resources and wonderful coastline” as well as “vibrant culinary scene, many cultural attractions, and a diverse history”.

“For tourists seeking a sustainable travel experience where (they) can learn as well as appreciate nature, Quang Nam is home to productive farms, handicraft villages, rivers, mountains, and unspoiled natural attractions,” he added.

Besides Quang Nam, Vietnam is also working towards developing more regions for tourism under the Viet Nam Tourism Development Strategy to 2030.

“The strategy clearly defines our goal in developing modern and holistic infrastructure, especially transport infrastructure in tourism clusters, national tourist sites and areas with tourism potential. We are taking an inclusive approach to tourism infrastructure development, which focuses not only on international-class tourism destinations, such as Hoi An, Sapa, Ha Long, Da Nang, Nha Trang and Phu Quoc, but also on secondary tourism destinations, especially ones with potential to connect to regional tourism networks,” he details.

Vietnam has been part of the Greater Mekong Subregion cooperation for the last 20 years, participating in four regional tourism infrastructure development projects sponsored by the Asian Development Bank. The latest project is the Second GMS Tourism Infrastructure for Inclusive Growth Project.

“These projects were designed to improve the accessibility to secondary tourism destinations in provinces along GMS economic corridors as well as enhance the environmental conditions and urban infrastructure for tourism development,” he said.

With Vietnam’s support of the 2022 Mekong Tourism Forum, Doan said he hopes to achieve three outcomes: “First, to strengthen linkages between the leaders of the sub-region’s tourism industry, with the aim of rapidly recovering the tourism industry in a sustainable, resilient and comprehensive way, to promote the sub-region’s tourism as a common destination.

“Second, to introduce the city of Hoi An, voted as one of the 25 best cities in the world; also, to introduce Quang Nam in Central Vietnam as an ideal destination for green and sustainable tourism, rich in cultural values, full of amenities of a top-class beach resort.

“Third, the Forum demonstrates the recovery of the tourism industry, the return of sellers and buyers in the region, after a period of travel freeze. Our aim is to promote a rapid recovery of international tourism and create sustainable tourism supply and demand.”

He urged tourism leaders and delegates at the event to “focus on practical goals that make the travel and tourism industry better for the benefit of our populations”.

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Reimagining tourism: How Vietnam can accelerate travel recovery

This article is part of the ongoing Future of Vietnam series, which explores key topics that will shape the country’s future growth. Separate articles discuss Vietnam's post-COVID-19 economic recovery , its longer-term growth aspirations  and ways for ecosystem players to win in Vietnam .

Download the Vietnamese translation  (PDF – 2.4MB).

For most players in the travel industry , the idea of vacationers lounging on a beach thousands of miles from home or sailing the high seas seems like a distant memory. Globally, countries experienced a decline of 35 to 48 percent in tourism expenditures last year compared with 2019 . Vietnam, with its ten-month international border closure, has not been exempted.

Tourism contributes a significant share to Vietnam’s GDP, and the economy has relied on domestic travel to buoy the sector. Local tourism resumed shortly after the country ended its relatively brief lockdown—just in time for 2020’s summer holiday season. Our analysis shows that demand for domestic travel in Vietnam will continue to grow and will recover relatively fast because of growing domestic spending: vacationers who cannot yet travel abroad are redirecting their money locally, at a higher level than in 2019.

As Vietnam’s travel sector continues to evolve and as prospects of international travel become increasingly feasible with vaccination rollouts, travel and tourism players have to adapt to survive. This article gives an overview of the state of Vietnam’s tourism sector, looks ahead at how the industry is likely to recover, and maps out a way forward for the country’s travel and tourism companies.

The state of travel in Vietnam today: Staying afloat

Vietnam’s tourism sector relies heavily on international travel, which plunged last year. International flights dropped 80 percent in October 2020 from the same time period a year earlier (Exhibit 1). Hotels, in turn, filled only 30 percent of their rooms.

The sharp drop in foreign travelers has had an outsize impact on tourism expenditures—and Vietnam’s overall economy—because they spend significantly more than their local counterparts. In 2019, a year in which the tourism industry accounted for 12 percent of the country’s GDP, 1 “Total revenue from tourists in the period of 2008–2019,” Vietnam’s Ministry of Culture, Sports and Tourism, May 29, 2020, vietnamtourism.gov.vn. international travelers made up only 17 percent of overall tourists in Vietnam, yet accounted for more than half of all tourism spending—averaging $673 per traveler compared with $61 spent on average by domestic travelers (Exhibit 2). The tourism sector created 660,000 jobs between 2014 and 2019, 2 Global Economic Impact & Trends 2020 , World Travel and Tourism Council (WTTC), June 2020, wttc.org. and this sharp expenditure dive has also stunted the country’s food and beverage and retail industries.

As a return to pre-COVID-19 levels of international tourism may be far off, the travel sector’s short-term revival could depend on local tourism. In 2019, Vietnamese tourists spent $15.5 billion, of which $5.9 billion flowed overseas. The majority of tourists are unable to leave the country, so they are looking domestically to scratch their travel itch. Travel companies should therefore rise to the occasion and capture value from this opportunity.

Looking ahead: Vietnam’s tourism industry can recover by 2024 if it implements a zero-case-first approach

Even with favorable tailwinds driven by domestic tourism, Vietnam will be dependent on international markets, which represent around $12 billion in spending. The majority of Vietnam’s international tourists come from Asian countries, with those from China, Japan, South Korea, and Taiwan accounting for around 80 percent of Vietnam’s foreign tourism spending. Vietnam’s strong economic ties with these countries could lead to a relatively fast tourism-industry recovery compared with other key tourist destinations in Europe and North America (Exhibit 3).

To make the most of these ties, Vietnam has been pursuing a zero-case-first strategy  since the start of the pandemic. This strategy is associated with markets in which COVID-19 transmission rates are low and—as a result—traveler confidence, at least on a domestic level, is relatively high.

By implementing the zero-case-first approach and taking into account Vietnam’s currently resilient local economy and proactive government campaigns, Vietnam’s tourism sector could recover to precrisis levels in 2024 (Exhibit 4).

Under this scenario, three paradigms are changing the way travel companies plan for Vietnam’s recovery:

• Shifts in tourism behavior could result in high-end domestic trips. With borders remaining closed for outbound travel, an increase in domestic luxury trips could occur as travelers reallocate their budgets. Of course, as noted above, the spending power of domestic tourists is weaker than that of foreign tourists, so this type of travel cannot completely fill the gap created by the lack of international travelers.
• Price cuts could be used to stimulate demand but aren’t sustainable for the long term. Many travel companies offered discounts in the immediate aftermath of the crisis in order to compete for business and stimulate demand. This may result in price dilution, especially for hotels across the country, and thus may not be a sustainable strategy for the long term.
• International travel bubbles have to be explored with caution. Currently, Vietnam has strict travel restrictions in place and allows only a select number of weekly international flights for travel by experts and diplomats, who are subject to mandatory quarantine on arrival. Vietnam needs to protect the status quo of having near-zero rates of COVID-19 cases and cannot risk opening its borders freely until herd immunity is reached, most likely through mass vaccinations. Thus, it could take some time before inbound foreign tourism returns at scale. In the meantime, there might be some opportunity to pursue more gradual and less risky measures. For instance, there have been discussions about establishing travel bubbles to allow travel between other countries with zero or near-zero transmissions, such as Australia, China, and Singapore. Travel companies should be prepared for two scenarios: one in which travel bubbles open up for inflows of international tourists, and the other in which domestic tourism remains the main driver of value.

Six actions to jump-start Vietnam’s tourism recovery

As travel companies reimagine their pathways to recovery, it is important to address the risks and anxieties related to COVID-19, while also solving for the pain points and trends that existed before the crisis. Below are six steps that Vietnam, and other countries operating in a zero-case-first market approach, can take as they embark on this road to recovery.

Focus on domestic travelers

Local demand can be revitalized by focusing on emerging destinations with the joint cooperation of local governments, online travel agencies, attractions, hotels, and airlines. Outdoor tourism that involves sunshine, beaches, mountains, and nature were among the top choices for Vietnamese travelers after the lockdown was lifted in mid-May last year, and airports at the two big travel hubs of Ho Chi Minh City and Hanoi were busy. To further tap into the domestic opportunity, operators will have to focus on affordability while striving to maintain high-quality products and experience.

Consider new pricing models to rebuild demand

Rebuilding demand and propelling volume, through discounts and presales, are key tactics during the early stages of recovery, especially for high-end operators that will not be able to tap into international demand for some time. However, the crisis has also forced operators to set aside their existing commercial playbooks. Historical booking patterns and trends normally used as key reference points for price optimization and yield management may no longer be as relevant. In this context of depleted demand, the paradox is that while price cuts are necessary, they could also be dangerous. In this light, companies can also explore opportunities to bundle products—which can offer upselling and cross-selling opportunities—as well as diversify their revenue stream and enhance premium product and pricing.

Five-star hotels in Hanoi and Ho Chi Minh City, for example, can provide full “staycation” packages for families, complete with home pickup by luxury car, a suite, and discounts on food and drinks. Tourism companies and hotels could work together to provide end-to-end travel packages that include flights, train tickets, limousine and bus services, and accommodations. Other companies could capitalize on booming demand for luxury and outdoor activities, such as yacht tours or farm stays.

As demand grows and confidence increases, operators will naturally be inclined to revert to a more dynamic pricing model, based on indicators such as hotel occupancy and domestic-air-travel passenger numbers—and how they grow toward achieving prepandemic levels. That will then give companies an opportunity to refine optimal pricing mechanisms, especially around key domestic holidays such as Tet (the Vietnamese New Year). This is not something that all countries are getting right. Many hotels in Germany , for example, missed pricing or revenue-management opportunities when demand for summer travel reemerged last year.

In the future, dynamic pricing models and the revenue-management function will need to be revisited, based on three new axioms: traveler segments will not be the same for a long period of time and will be a stronger and more diverse domestic mix; demand elasticities will be different, with health concerns playing a more influential role in decision making; and demand will remain very volatile, as observed in Vietnam during the Tet holiday this year, when a small spike in COVID-19 cases led to a big drop in bookings and travel demand throughout the country.

The time for digital (really) is now

Even before the pandemic, consumer reliance on digital for travel-related bookings had been growing. In 2018, online travel activity made up 19 percent of the total tours and activity market size. The pandemic has made the adoption of mobile and digital tools even more essential. Strategic collaborations—such as online travel agencies providing ticket-booking services via instant messaging and social-media platforms—could offer an opportunity for increased market penetration.

At the same time, travel companies should revamp their online touchpoints and experiences to improve customer experience. This is already starting to happen: the website of the Vietnam National Administration of Tourism (VNAT) has virtual tours for its most popular destinations, and some tour guides have organized real-time online tours for international customers. In addition, a commercial titled, “Why not Vietnam” aired on CNN in October 2020 to drive international traffic to the website, and on the domestic level, a reality show with the same name offered up weekly online travel photo contests to engage viewers.

Furthermore, companies could also think about placing digital tools in new places within the customer journey. They must recognize that factors promoting customer loyalty may have changed; near-term uncertainty may mean, for example, that the ability to cancel a reservation matters more than brand choice or price. Taking this into account, companies could empower customers to build their own itineraries using connected digital tools that make it easier for them to modify or cancel their plans. Solutions and policies that provide choice and control will help build the long-term trust and confidence necessary to get travelers back on the road and in the air.

Lay the groundwork for inbound demand

To capture early outbound demand, travel players could benefit from tracking the development of travel bubbles. This is especially relevant for Vietnam, as the majority of tourists to Vietnam are from nearby regions with strong economic ties and relatively low transmission rates. As stated earlier in this article, our analysis finds that nearby countries such as China, Malaysia, and Thailand could provide inbound expenditure growth of at least the CAGR between 2020 and 2025 (Exhibit 3).

In this context, travel companies will need to be flexible and nimble to capture early international-travel demand—and should be prepared to implement strict health and safety protocols that fulfill the stipulations of both domestic and destination security policies. That said, betting on travel bubbles cannot in itself be a strategy in the short term, as international arrivals are expected to remain low in 2021, and foreign demand will not return to 2019 levels before 2025.

Reinvent the traveler’s experience beyond accommodation—and ‘redistribute’ tourism investments toward unconventional and more diverse destinations

Globally, travelers are personalizing their trips through destination adventures. Tourism spending is shifting away from accommodation to activities—a trend that holds true for Vietnam. According to a report released by the General Statistics Office of Vietnam, Vietnamese travelers have allocated smaller budgets for accommodation in the past few years, accounting for approximately 15 percent of travel expenditures in 2019, down from 23 percent in 2011.

Instead of spending on luxury accommodations, travelers are saving money for destination experiences. Many tourists are booking activities before they travel, which suggests the in-destination experience has a bigger impact in the overall tourist decision-making process. Many adventure activities, such as cave discovery, highland hiking, isolated island stays, water sports, and food festivals have become the main reason for travelers to visit a destination in the first place.

In Vietnam, examples of efforts aimed at developing a distinct experience—rather than specific infrastructures—have emerged recently, such as the development of Ho Chi Minh City’s “night economy,” and diversified marketing from the Binh Duong province to spotlight its festivals as main attractions. VNAT is also participating in this effort, specifically making farm stays in mountainous areas an axis for the development of more indigenous experiences. Meanwhile, other regions are also marketing unique experiences: Dalat is promoting its hiking and camping attractions, Mui Ne its golf and water sports, and Ninh Binh and Phong Nha-Ke Bang their nature activities.

Local operators, who often lag behind big travel companies in terms of resources but are more agile in organizing personalized activities, can leverage increasingly popular online players to connect directly with customers and provide these options. International online travel agencies such as TripAdvisor, as well as closer-to-home players such as Traveloka  and Triip.me, have been building dedicated “experience” platforms to inspire users and allow them to choose the most suitable tours by providing a range of attractive options for destination adventures. Tourism companies could shift their efforts away from building resorts and selling sightseeing tickets to designing exceptional activities and leverage these platforms to take advantage of travel-experience trends.

Reimagine government’s role in tourism

In most countries, reinventing the tourism industry will involve industry professionals working in concert with industry groups and governments . Vietnamese tourism administrators have an exciting opportunity to reimagine their roles and lead the sector through recovery and beyond—first, by boosting domestic demand to make up for lost income from international travelers, and second, by promoting Vietnam’s image as a country that has managed the pandemic fairly well. To do this, three things should occur:

• In the short term, government and industry associations need to ensure the survival of operators. The government can experiment with new and sustainable financing options such as hotel revenue pooling, in which a subset of hotels operating at higher occupancy rates share revenue with others. This would allow hotels to optimize variable costs and reduce the need for government stimulus plans.
• In the midterm, government-backed digital and analytic transformation is necessary, especially to level the playing field for small and medium-sized enterprises, which made up more than 50 percent of travel suppliers in 2018. Encouraging and helping local operators adjust to the demand for online travel services is critical to help them stay competitive. Government can play a vital role as a matchmaker, connecting suppliers to distributors and intermediaries to create packages attractive to a specific segment of tourists, and then use tourist engagement to provide further analytical insights to travel intermediaries. This ability allows online travel agents to diversify their offerings by providing more experiences off the beaten track. The Singapore Tourism Analytics Network (STAN) and the Tourism Exchange Australia (TXA) platforms are examples of how this mechanism can work at scale.
• Finally, Vietnam has a solid opportunity to boost its stature as an adventure destination. Governments and industry associations can leverage the overall momentum of the country, as well as the expected return of international travel, to boost demand. Our analysis finds that in the Asia–Pacific region, adventure remains the leading travel trend searched by travelers, so Vietnam is well positioned to leverage this trend. Similarly, investments are also expected to shift away from mega development projects, such as Phu Quoc and Nha Trang, toward small- and medium-scale projects and cities that offer specialized offerings like sports tourism, medical tourism, and even agricultural tourism.

Travel players in Vietnam can seek to accelerate the industry’s recovery by capturing emerging growth opportunities domestically as they gradually rebuild international travelers’ confidence. Our six steps should set the stakeholders in Vietnam’s travel industry in the right direction and help them thrive in the tourism economy of the future .

Margaux Constantin is a partner in McKinsey’s Dubai office; Matthieu Francois is an associate partner in the Ho Chi Minh City office, where Thao Le is a consultant.

The authors wish to thank Celine Birkl, Bruce Delteil, and Alex Le for their contributions to the article.

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Vietnam strengthens tourism promotion

Friday, August 25, 2023 Favorite

The peak season for overseas tourism is approaching fast as the year-ends, after remaining affected by pandemic for long time, Việt Nam has taken a decision that it’s the ideal time for tourism to rebound and flourish.

The law altering and increasing the number of articles of the Law on Exit and Entry of Vietnamese Citizens and the Law on Entry, Exit, Transit and Residence of Foreigners in Việt Nam came into action on August 15 th , including e-visas issuance for visitors from different countries and extending the validity of these e-visas from 30 days to 90 days respectively, creating better conditions for international visitors pouring to the country.

To create an impetus for the development of tourism, the Government has issued Resolution No 82/NQ-CP. It was dated May 18, 2023 related to responsibilities and solutions to speed up the revival and increase the effectiveness and sustainable development of tourism.

The competitiveness in tourism of Việt Nam has been getting better, ranking it 63rd out of the 140 countries. Compared to 2011, this position is up 17 places. It got a position of 52nd in 2021, out of the 117 economies. It was up eight places from 2019.

The Ministry of Sports and Tourism was requested by the government to strengthen tourism promotion activities in Việt Nam.

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Continuously being honored at international awards and most recently at the World Travel Awards (WTA) 2019, Vietnam tourism is reaching farther on the globe. These also open up golden opportunities for Vietnam to showcase and promote a better image to the international community.

  WTA’s effects

Known as the “Oscar of the tourism industry”, WTA is a prestigious event honoring the world’s leading destinations, top quality travel service providers.

Among other excellent nominees, in the World Travel Awards (WTA) Asia & Oceania Gala Ceremony 2019 on October 12, Vietnam was named in four categories including: Asia’s Leading Destination, Asia’s Leading Cultural Destination, Asia’s Leading Culinary Destination, Asia’s Leading Cultural City Destination (for Hoi An).

In addition, airlines, travel agencies, amusement parks, resorts and hotels of Vietnam were also honored in national and regional categories. Most of these WTA winners are popular brands in Vietnam’s tourism, such as Vietravel or FLC Hotels & Resorts with two awards which are “Asia’s Leading Conference Hotel” for FLC Halong Bay Golf Club & Luxury Resort and “Vietnam’s Leading Beach Resort” for FLC Quy Nhon Beach & Golf Resort.

More than one trophy, being honored at WTA in particular or at international awards in general proves that Vietnam’s tourism has been adapted to the global tourism trends, or in other words, Vietnamese brands have proven their capability to perfectly meet the increasingly demanding standards of the international market.

These awards are even more meaningful when somehow helping to resolve the problem of capital limitation that Vietnamese tourism is facing. With limited funds, the question is how to effectively promote the national tourism.

FLC Ha Long won “Asia’s Leading Conference Hotel” award at WTA 2019

  Opportunities for Vietnam’s tourism

While being favored with natural and cultural resources potential for developing tourism, Vietnam hasn’t spent much on advertising and promoting tourism activities. According to the World Economic Forum, Vietnam ranked only 80th among 136 countries in terms of investment in tourism promotion. In 2017, Vietnam spent about USD2 million, while Thailand invested USD100 million, and other countries invested USD70-80 million on average.

Many international experts have recommended Vietnam increase this investment to about USD20-30 million. However, this modest number (compared to the international average) may still be impossible when state budget for tourism promotion in Vietnam is still limited.

“While other countries are spending hundreds of millions of dollars for advertising, Vietnam can only afford “a few million dollars”. Then how to use it effectively,” asked Deputy Prime Minister Vo Duc Dam. He also affirmed there was no other way than to prioritize quality, to motivate tourists to spend more; and then to use information technology in promotion.

In this context, being honored in international awards can be considered a golden opportunity to promote Vietnam’s tourism to the global community without depending much on the state budget.

“In many localities, we can see some corporations acting as “tourism ambassadors”. They actively participate in promoting local tourism to domestic and foreign markets, as well as stimulating tourism demand and development,” said a representative of FLC Hotels & Resorts.

This representative also stressed the world’s coveted prizes international awards are now considered as a reliable indicator of guarantee when evaluating a destination or a brand. Winning those global awards or having names in the world’s rankings is one of the effective ways to present good impression to visitors who are searching for Vietnam.

“Vietnam’s Leading Beach Resort” FLC Quy Nhon is located along one of the most beautiful beaches in the South Central region

However, it’s not enough to develop and promote the national tourism by just prizes or awards. A prestigious award may help to attract more visitors; however, to boost the retention rate, there must be more practical experiences provided.

“In the case of FLC Hotels & Resorts, we are developing all-inclusive resort complexes for various segments such as golf tourism, resort tourism, MICE tourism, etc., combining with cultural identities to diversify experiences for visitors. In particular, FLC Ha Long possesses the most impressive panoramic sea view in Vietnam and a golf course which is on par with beautiful golf courses of Monaco. Meanwhile FLC Quy Nhon is known for a 5-star hotel stretching over nearly 1km along the beautiful Nhon Ly beach.

However, those all advantages are not enough. There are still a lot of other factors such as space, landscapes, F&B and entertainment services, etc. Accordingly, visitors can fully experience the attraction of each destination,” said the representative of FLC Hotels & Resorts. Therefore, the problem of promoting tourism in Vietnam is not a limited budget, or how to effectively use a few million USD. Ultimately, it’s a story about the quality of infrastructure and services as well as corporate investment orientation in long term.

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THE VOICE OF VIETNAM - VOV World

Vietnamese tourism promoted at international travel marts.

(VOVWORLD) -Ministry of Culture, Sports and Tourism said on Wednesday it aims to promote Vietnam’s tourism on a large scale and join three international tourism fairs: the Vietnam International Travel Mart in London, the China International Travel Mart, and the ASEAN-China Expo Tourism Exhibition.

In the first three months of this year Vietnam welcomed 4.6 million international visitors, up 72% from last year and up 3.2% from the same period in 2019, before the Covid-19 pandemic.

According to a conference in Hanoi on Wednesday, promotion campaigns to introduce Vietnamese tourism will be held in North America, Australia, China, Europe, ASEAN, and India.

Impressive images of Vietnam’s diverse landscape will be shown to global audiences to stimulate interest and a desire to experience Vietnam firsthand.

Nguyen Chau A, CEO of Oxalis Adventure, which is coordinating with the Vietnam National Administration of Tourism, said European and American tourists often look for destinations unlike those in their home country.

“Vietnam will be attractive to Western tourists looking for nature tourism and cultural tourism, which they are particularly interested in," Chau A noted.

VOV VOVworld Vietnam tourism promoted international travel marts cinema Nguyen Chau A Oxalis Adventure

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• Planning to Viet Nam Viet Nam at a glance Viet Nam in the eyes of foreign travelers Tourism Promotion Activities of the Embassy

Viet Nam tourism promotion in the US

From 23 to 27 August, 2019, Vietnam tourism sector organized a series of tourism promotion activities on the sideline of the American Travel Association (ASTA) Global Convention 2019 at The Diplomat Beach Resort, Hollywood, Florida, USA.

Vietnam National Administration of Tourism (VNAT) had a booth to introduce Vietnam tourism, the "Vietnam NOW" campaign, tourism products, services and destinations suitable for the US market; display and introduce traditional handicrafts products such as water puppets, lacquer, pearl inlays, etc..

On the opening day of the event, the Chairman of VNAT Nguyen Trung Khanh had a meeting with Mr. Zane Kerby - CEO of the ASTA. At the meeting, Mr. Nguyen Trung Khanh gave an overview of Vietnam tourism performance, potential and prospects of the US tourist market to Viet Nam. He expected ASTA to consider Viet Nam as a prioritized destination in the near future. He also confirmed that VNAT supported the Vietnam Tourism Association to propose Viet Nam hosting ASTA Destination Expo 2020.

On August 27, VNAT organized a Viet Nam tourism roadshow with about 130 guests from US travel agents, airlines, and press media.

The US outbound market is the world’s second largest (after China). In 2018, there were about 93 million US citizens traveling abroad (10% of which coming to Asia) with the total spending of more than 245 billion US dollars.

For Viet Nam, the US market has always been among the top 5 source markets with relatively stable annual growth. Viet Nam attracted more than 687 thousand American visitors in 2018, up 12% over the previous year, of which 80% were overseas Vietnamese.  In February 2019, the US Department of Transportation’s Federal Aviation Administration (FAA) announced that Viet Nam complies with International Civil Aviation Organization (ICAO) safety standards and has been granted a Category 1 rating.  Some Vietnamese airlines are planning to open direct flights to the US in next 1or 2 years.

The US market to Viet Nam is forecasted to reach 1 million visitors by 2022.

ASTA , short for American Society of Travel Advisors, is the world's largest association of travel professionals with over 10,500 members from 140 countries and territories. ASTA members include travel advisors and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. ASTA is the leading advocate for travel advisors, the travel industry and the traveling public. In 2018, the outbound sales of ASTA members accounted for 83% of the total outbound sales of the entire US, equivalent to 204 billion US dollars.

The ASTA Global Convention 2019 took place from August 25-27, 2019 at The Diplomat Beach Resort, Hollywood, Florida, USA, attracting hundreds of outbound tour operators and about 200 tourism suppliers with many activities such as seminars, exhibition, networking.... This was a good opportunity for destination management organizations, travel enterprises to meet and establish partnerships, to update the information and development trends of the US and world tourism markets.

ADE-ASTA Destination Expo is an international destination event taking place annually in a different location every year. The event is dedicated to training of outbound U.S. travel advisors to become destination specialists in select countries. ADE activities include: (1) Introduction of destination, tourism products and services; (2) Connecting face-to-face with the US businesses; (3) Famtrip for US businesses to visit and experience the destination before recommending to their clients.

vietnamtourism.gov.vn

Vietnam intensifies tourism promotion to attract foreign visitors

The law amending and supplementing a number of articles of the law on exit and entry of Vietnamese citizens and the law on entry, exit, transit and residence of foreigners in Vietnam took effect on August 15, creating more favourable conditions for foreign visitors coming to the country.

To create momentum for tourism development, the Government issued a dated May 18, 2023, on tasks and solutions to accelerate the recovery and boost the effective and sustainable development of the tourism industry.

Vietnam’s competitiveness in tourism has been improving, ranking 63rd out of the 140 countries and territories, up 17 places compared to 2011. In 2021, it ranked 52nd out of the 117 economies, up eight places from 2019.

The Government has requested the Ministry of Culture, Sports and Tourism to coordinate with units and agencies in localities to strengthen tourism promotion activities and popularise Vietnam’s new visa policies in international tourism markets, including China, the Republic of Korea, India, and the UK.

The ministry has been asked to work with the Ministry of Foreign Affairs to bolster cultural diplomacy activities to introduce images of Vietnam and its people to more foreign friends.

To position Vietnam as a leading attractive tourism destination in the Southeast Asian region while affirming its brand and competitiveness, several tasks and solutions have been introduced such as innovating and diversifying forms of tourism marketing, promoting the application of digital technology, and deploying diverse and flexible forms of marketing communication in accordance with the objectives and requirements of each market and each period.

The strategy has affirmed the necessity of establishing Vietnam tourism promotion or representatives offices abroad with the support of embassies, trade offices in the host countries. According to Ha Van Sieu, Deputy Director General of the Vietnam National Administration, strategies are orientations for tourism development in the coming time, particularly in building and deploying tourism marketing plans in key markets, including the Northeast Asia, Southeast Asia, Western and Northern Europe, Latin America, Russia and Australia, among others, according to the types of tourism products with strengths and potential like high-end, quality tourism products, golf tourism, healthcare tourism products, ecotourism, and MICE. Nguyen Hong Minh, Deputy Director of the Hanoi Tourism Department, said for a long time, localities have been implementing separated tourism promotion programmes on international media channels, resulting in inconsistency and low efficiency. Minh proposed the Ministry of Culture, Sports and Tourism to develop a general strategy to promote Vietnam’s tourism in the international market with a focus on establishing cooperative plans with big international media partners and brands like CNN, CNBC, BBC, Michellin, WTA, and Netflix. In order to improve the quality of tourism promotion, many businesses and localities are striving to better promote the role of the Tourism Development Support Fund.

Director of Vietnam National Tourism Administration Nguyen Trung Khanh assessed that the establishment and operation of the fund has initially met the needs of promoting national tourism as well as supporting tourism product development.

However, tourism promotion is a long-term process, requiring cooperation between state management agencies, localities, and tourism businesses. Therefore, in order to meet the requirements of tourism promotion in the new period, more joint efforts of localities and businesses are needed in order to attract more foreign tourists to the country./.

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As the largest and most established annual international travel trade event in Vietnam, the 18th ITE HCMC 2024 will be held under the theme “Connectivity, Growth, Sustainability”, endorsed by Ho Chi Minh City People’s Committee, Ministry of Culture, Sports and Tourism.

The event is an annual international travel event that enhances exchanges, tourism promotion and business opportunities for domestic and foreign tourism companies. Moreover, ITE HCMC 2024 will be held in a hybrid format, a combination of physical booths and online events such as 2D Online Booths, and Online Appointment Schedules between international buyers and sellers.

ITE HCMC 2024 is expected to attract over 400 exhibiting companies and 250 high-level buyers from over 40 countries and territories, together with more than 25,000 visitors, all gathering in one place, over the three days.

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Online Expo is a channel serving domestic and foreign exhibitors. Each exhibitor will be given an account of 2D online booth. Enterprises can proactively update images and videos introducing their companies as well as their products and services. Besides, Live chat and Live streaming features will help enterprises effectively approach numerous potential customers.

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Ho Chi Minh City, 15 August 2023 – The 17th International Travel Expo Ho Chi Minh City 2023 (ITE HCMC 2023) will return to Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Street, District 7, Ho Chi Minh City, for 3 days from 07 to …

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Ho Chi Minh City is a young city with a history of just over 300 years of formation and development. Widely known as Saigon, this vibrant city is referred to as “the Pearl of the Far East” with its captivating heritage architecture, dynamic and bustling atmosphere and friendly people. These characteristics make Ho Chi Minh City become an attractive destination for domestic and international tourists.

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A program to link and promote investment, trade and tourism in Hanoi is about to take place

Hanoi-Yen Bai 2023 investment, trade and tourism promotion and linkage program, with the goal of promoting cooperation and connection activities to promote investment, trade and tourism between Hanoi city Inner city and provinces and cities; Support businesses, cooperatives, and production facilities in the City to promote and introduce products and expand distribution systems in Yen Bai province in particular and the Northwest region in general.

Along with that, introduce the potential, strengths, promote the image, investment, trade and tourism promotion activities of Hanoi city; Support businesses in the City to promote their brands, typical products, OCOP products, high-tech agricultural products...; Find business partners, expand distribution system, dominate and stand firm in the domestic market; contributing to the effective implementation of the campaign "Vietnamese people prioritize using Vietnamese goods". This is an activity that contributes to promoting propaganda, advertising and promotion of tourism; Maintain and expand cooperation, association, and tourism development programs between Hanoi city and provinces and cities nationwide. Hanoi Investment, Trade and Tourism Promotion Center (HPA) presides and coordinates with relevant units to organize the "Hanoi Investment, Trade and Tourism Promotion and Linkage Program". Noi-Yen Bai 2023” in Yen Bai province.

During the Program, the Hanoi Investment, Trade and Tourism Promotion Center will organize a space to promote, connect investment, display, introduce products and tourism in Hanoi. and Yen Bai province in 2023 in Yen Bai province with scale: 1000 - 1200 m2 Space for promotion, investment connection, display, product introduction, tourism of Hanoi and Yen Bai province includes: Area Space to display, introduce, and promote strong, typical, and distinctive products of Hanoi city with other provinces and cities (specialty products, OCOP, handicrafts, gifts, agricultural products, etc.) food products...). The Space Zone introduces and promotes attractive tourist destinations and new tourism products of Hanoi city to provinces and cities.

At the same time, participate in activities organized by the People's Committee of Yen Bai province at the Muong Lo Cultural and Tourism Festival; Yen Bai Ethnic Cultural Festival 2023 and other side activities.

The Hanoi - Yen Bai investment, trade and tourism promotion and linkage program is expected to be a two-way goods supply connection between Hanoi city and Yen Bai province as well as other provinces throughout the country. water, meeting people's consumption needs; contributing to stabilizing market prices and stimulating domestic consumption.

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Vietnam to open 1st international tourism promotion office in Laos

Vietnam’s first international tourism promotion office will be opened in neighboring Laos as part of the solutions to promote Vietnamese tourism, Nguyen Trung Khanh, head of the Vietnam National Authority of Tourism, said at a seminar in Ho Chi Minh City on Tuesday.

At the seminar themed 'Solutions to Tourism Breakthroughs,' held by Nguoi Lao Dong (Laborer) newspaper, Khanh said that Vietnam set an ambitious target to welcome 17-18 million international travelers and 110 million domestic tourist arrivals this year.

To reach the target, the authority has completed the tourism plan for 2025-30 with a vision to 2045.

The authority determined that it is necessary to change tourism promotion methods for different segments, such as community, healthcare, MICE (meetings, incentives, conferences and exhibitions), and railway tourism.

A workable solution is to establish tourism promotion offices abroad, Khanh noted.

The office in Laos will help access tourists from Thailand and Cambodia.

Nguyen Quoc Ky, chairman of Vietravel Holdings, a local travel firm, said pending the establishment of Vietnam’s tourism promotion offices overseas, Vietnamese travel companies can take advantage of existing representative offices of enterprises in other countries.

Vietravel Holdings has set up its office in India, besides those in Australia, the U.S., and France.

At the seminar, Nguyen Thi Hoai An, deputy director of the Da Nang Department of Tourism, revealed that the coastal city will welcome world-renowned football players from Brazil, including Kaka, Lúcio, and Ronaldo, for a fan-meeting event in April.

The city welcomed American billionaire Bill Gates several days earlier.

Da Nang's popularity among wealthy travelers and celebrities boosts its image and validates the effectiveness of its tourism promotion programs in recent years.

Besides super-rich guests, the city has provided services for the wedding celebrations of Indian billionaires and other international couples, An said.

Vietnam welcomed more than three million international tourists in the first two months of this year, surging 68.7 percent year on year and equal to 98.5 percent of the figure in the same period in 2019, when COVID-19 had yet to hit the country, according to the General Statistics Office.

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• Leaders Speak
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• Vietnam actively encourages Indian tourists to visit the country

Recognising that business connections between travel firms in both countries are crucial to growing the travel market in Vietnam, 34 travel companies from both countries held discussions and exchanged tourism information to drum up demand for travel by Indians to Vietnam.

• Updated On Aug 22, 2022 at 12:18 PM IST

Da Nang, Vietnam holds its first tourism roadshow in Delhi; signs MOU with local partners to promote destination

There has been a remarkable increase in outbound tourism from India due to the pent-up demand for the last two years. The average number of visas for Indians to enter Vietnam has surged after Covid-19, from 250 visas per day before the pandemic to 6,000 at present. This information was shared by the Ambassador of Vietnam Republic Socialist to India, Pham Sanh Chau, at the roadshow held in New Delhi.

• Published On Aug 22, 2022 at 12:15 PM IST

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12/03/2024   16:08 (GMT+07:00)

Vietnam to open tourism promotion office in Laos

Vietnam will soon open a tourism promotion office in vientiane, laos, in an effort to change the method of carrying out tourism promotion activities overseas, revealed nguyen trung khanh, head of the vietnam national administration of tourism (vnat)..

This is the first such office of Vietnam overseas, Khanh said during discussions on solutions to help the tourism industry make breakthroughs in 2024, hosted by Nguoi Lao Dong (Labourer) newspaper on March 12.

Last year saw Vietnam receive 12.6 million foreign arrivals, up 340%, and 108 million domestic travelers, up 5.8% year on year. This year, the country aims to welcome 17-18 million foreign arrivals, equivalent to the pre-pandemic level, and 110 million domestic holidaymakers.

The VNAT has just completed the tourism planning for 2025-2030 with a vision to 2045 that outlines development orientations for the industry. The planning has been submitted to the Prime Minister for consideration and approval.

The VNAT has stressed the need to change tourism promotion methods based on segments such as community tourism, medical tourism, rural tourism, MICE (meetings, incentives, conferences and exhibitions), golf tourism, and rail tourism.

Among the solutions, the VNAT is to set up tourism promotion offices abroad which is considered Vietnam’s weakness compared to other countries. It will first open an office in Vientiane, Laos, to connect travelers from the Thai and Cambodian markets.

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