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NOTRE DAME AND ARMY TO MEET IN 2024 SHAMROCK SERIES GAME AT YANKEE STADIUM

SOUTH BEND, IN - Feb. 14, 2024 — The University of Notre Dame football team has announced the return of the Shamrock Series to Yankee Stadium in 2024. Notre Dame will face Army on November 23, 2024, celebrating the 100th anniversary of the fabled Four Horsemen backfield of Jim Crowley, Elmer Layden, Don Miller and Harry Stuhldreher and the game in which they were immortalized by Grantland Rice in the New York Herald Tribune – a 13-7 upset victory over Army in New York on October 18, 1924.

The game will be broadcast nationally on NBC and Peacock and marks the third Shamrock Series game to be played at Yankee Stadium. Notre Dame defeated Army, 27-3, in 2010 and Syracuse, 36-3, in 2018.

The Shamrock Series began in 2009 when Notre Dame started to ‘take a home game on the road’ in San Antonio. The Irish defeated Washington State, 40-14, in the Alamodome and have hosted 11 Shamrock Series games across the country, including Landover, MD, Chicago, IL, Arlington, TX, Indianapolis, IN, and Las Vegas, NV.

Shamrock Series game weekends feature more than just the game, as the University will plan a number of educational, service and fan-centric events in the New York metropolitan area leading up to the game.

Shamrock Series History

Notre Dame is 11-0 in the Shamrock Series and will be meeting Army for the 52nd time overall (the Irish lead the all-time series 39-8-4). The series between the Fighting Irish and Black Knights was a fundamental element in the development of both programs and the annual trip to New York for fans of both teams played a key role in the first half of the 20th century in the marketing and celebration of college football as a truly national sport.

Notre Dame and Army have met at the home of the Yankees 23 times, including 22 times at the original Yankee Stadium (1925-29, ‘31-46, ‘69) and once at the current Yankee Stadium. The most recent contest in 2010 also marked the first college football game played at the current Stadium, which opened its doors in 2009.

The legendary Four Horsemen game against Army was held at the Polo Grounds, which was just across the Harlem River from where Yankee Stadium is situated, and the Irish have also faced the Black Knights at Ebbets Field in Brooklyn, Shea Stadium in Queens and Giants Stadium in New Jersey.

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—NOTRE DAME FOOTBALL—

Notre Dame announces return of Shamrock Series for 2024 season

Notre Dame’s 2024 contest against Army will be part of the program’s Shamrock Series, the Fighting Irish announced on Wednesday.

Notre Dame will face Army at Yankee Stadium on Nov. 23. This will be the third time Notre Dame has played a Shamrock Series game at Yankee Stadium. Previous games at Yankee Stadium were against Army in 2010 and Syracuse in 2018.

The Shamrock Series has been a regular fixture in Notre Dame’s schedule for most of the past 15+ seasons. However, the Fighting Irish did not have a Shamrock Series game in 2023. The last one was Notre Dame’s win over BYU in 2022 in Las Vegas.

Here’s the official announcement:

Start spreading the news 🔗 https://t.co/e7XTvmxpAk #GoIrish ☘️ pic.twitter.com/ceRcWqEJfW — Notre Dame Football (@NDFootball) February 14, 2024

This game against Army will mark the 100th anniversary of Notre Dame’s famous 13-7 upset win over Army in 1924.

The Shamrock Series will include a number of “educational, service and fan-centric events” for Notre Dame fans in the New York area prior to the game. Notre Dame also typically wears alternate uniforms for the game.

Notre Dame is a perfect 11-0 in Shamrock Series contests.

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Notre Dame football announces 2024 Shamrock Series matchup with Army

Notre Dame football's 2024 schedule is officially set.

On Monday, the Irish announced their 12th regular-season game will mark the return of the Shamrock Series, which began in 2009.

Notre Dame will face Army on Nov. 23 in New York at Yankee Stadium, where the Irish have already played twice in the series (2010 Army, 2018 Syracuse). It will be the first meeting between the two programs since 2016.

The game, which will be aired on NBC and Peacock, with the kickoff time yet to be announced, will mark the 100th anniversary of the fabled Four Horsemen backfield of Jim Crowley , Elmer Layden , Don Miller and Harry Stuhldreh.

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The Irish lead the all-time series with Army 39-8-4, and have won 15 consecutive games in the series dating back to 1965. This will be the 24th meeting between the two programs at the Yankees' home stadium.

Notre Dame is 11-0 in the Shamrock Series, and head coach Marcus Freeman is 1-0 as a head coach in the series with a win against BYU in Las Vegas during the 2022 season.

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Notre Dame, Army to play at Yankee Stadium in 2024

Photo: Vincent Carchietta-USA TODAY Sports

The Notre Dame Fighting Irish and Army Black Knights will play at Yankee Stadium in 2024, both schools announced on Wednesday.

News of the matchup was first reported by Sal Interdonato of Black Knight Nation back in 2021.

Notre Dame and Army will meet at Yankee Stadium in Bronx, N.Y., on Saturday, Nov. 23, 2024. The game will be televised by NBC and streamed via Peacock.

The game will mark the return of Notre Dame’s Shamrock Series to Yankee Stadium, which will celebrate the 100th anniversary of Notre Dame’s 13-7 upset victory over Army on Oct. 18, 1924.

Army and Notre Dame first met on the gridiron on Nov. 1, 1913 at Army’s parade field, The Plain, in West Point, N.Y. The Fighting Irish defeated the Black Knights in that contest, 35-13.

In their most recent matchup in 2016 at the Alamodome in San Antonio, Texas, the Fighting Irish defeated the Black Knights 44-6 to extend their lead in the overall series to 39-8-4. Army has not defeated Notre Dame since a 14-2 victory in South Bend in 1958.

Army is scheduled to open the 2024 season on Friday, Aug. 30 at home at Michie Stadium in West Point, N.Y., against the Lehigh Mountain Hawks. The 2024 season will be the first for the Black Knights as members of the American Athletic Conference.

Notre Dame is scheduled to open their season the following day on Saturday, Aug. 31 on the road against the Texas A&M Aggies.

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Comments (13)

Navy, Army, Northern Illinois and Miami (Ohio) all in one season. Yikes.

I am Northern Illinois Huskies Fan & looking forward to them playing Fighting Irish of Notre Dame 9/7/24 that & My Michigan Wolverines hosting Texas Longhorn would make a fantastic NBC College Football Doubleheader.

Notre Dame’s schedule badly needed a Tier 1 or 2 home game in the 12th-game slot that has now been clarified.

I can’t believe Jack Swarbrick has dropped this turd of a home schedule on a university paying him a seven-figure salary and lauding him in every conceivable public setting on his way out the door.

I can’t recall a more lackluster ND home schedule and would bet you have to go back at least 50 years to find a contender if one even exists.

Hit the road, Jack!

You weren’t joking

Excellent!!!! given the moment, the hell with the S O S

Terrible game at terrible football stadium Yankee Stadium sucks for football

In 2025 I like FCS Villanova Wildcats & Clemson Tigers be added to Notre Schedule & have Furman Paladins be FCS replacement opponent for Penn State Nittany Lions.

excuse me for not putting Dame in comments.

I would like CBS to show Notre Dame Fighting Irish at Purdue Boilermakers 3:30PM Kickoff 9/14/24.

Notre Dame was put in a tough spot when the “U” dropped them from the schedule. But when Michigan St. had an opening it would have been nice to see the Irish play Sparty Nov 2 at Ford Field (This could have worked with Indiana and Spart moving their 11/2 game to the common bye of 10/12). A Big Ten opponent even a down one looks better than an American opponent. Irish will probably have to win 2 of 3 between A&M, Free Shoes University, and USC if they want to make the playoff. Also can’t allow a Louisville like game to happen either.

Actually not sure about that.

Several months before Da U begged out of the game due to over-scheduling, the ND-Louisville game was moved forward from 2026 to 2024.

And then, eventually, ND-Da U was moved back from 2024 to 2026.

I suppose those two moves were linked even though not announced contemporaneously. As ND and Da U are private universities, they are not beholden to all of Kevin Kelley’s FOI sleuthing.

For the nostalgic, Da U may look a more attractive home game, but I suspect there’s a better-than-even likelihood that Lousville will prove to be the more formidable opponent in 2024.

As this Army game has reportedly been in the works since 2021, I really don’t think it’s the game replacing Da U.

As an aside, following its move to The American, Army had a 17-game schedule that they have gradually been whittling down. I personally don’t think it’s a great look for the Black Knights of the Hudson to have “over-cancelled” games to create space for this game.

Army at Yankees Stadium is fine with me & I am not a Fan of Michigan State however I am happy with them playing Indiana 11/2 & would make a excellent game on NBC streaming service Peacock with 4:00PM Kickoff.

It’s 2010 all over again for ND

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Shamrock Series: A look back at Notre Dame’s success over the years

Cody Kluge - BVM Sports Journalist/Editor

Updated: October 05, 2022

SOUTH BEND, Ind. (BVM) – The latest edition of the Shamrock Series is set to kickoff this Saturday, as Notre Dame will take on No. 16 BYU at Allegiant Stadium in Las Vegas beginning at 6:30 p.m. CT on NBC. The game will be the 11th contest of the Shamrock Series, a tradition that has continued to put Notre Dame on the map across the country.

The game will take place in the eighth different venue throughout the history of the Shamrock Series, and will be the first game Notre Dame has ever played in the state of Nevada. It will be the ninth all-time meeting between the Fighting Irish and BYU, with Notre Dame leading the series 6-2. The last time these teams met up in 2013, Notre Dame won 23-13 in South Bend.

BYU continues to see consistent success under head coach Kalani Sitake, starting the 2022 season 4-1 with its only loss coming to a ranked Oregon squad. Meanwhile, Notre Dame has started the season at a disappointing 2-2 in Marcus Freeman’s first year at the helm. Following losses at Ohio State and at home against Marshall, the Fighting Irish have rebounded with wins over Cal and North Carolina. With the history they have in the Shamrock Series, the game against BYU may be the perfect opportunity to turn around their season.

The Shamrock Series was first implemented at Notre Dame in 2009, allowing the Fighting Irish to play a marquee regular-season game at a neutral site across the country. Essentially, these contests have had the feel of in-season bowl games while allowing Notre Dame to expand its brand to different parts of the country and gain additional revenue. 

On the field, one of the biggest storylines are the unique jerseys the program unveils for each Shamrock Series game. 

#TBT to some of our past #ShamrockSeries uniforms. Which is your favorite? #GoIrish ☘️ pic.twitter.com/aS2TQ8tRgX — Notre Dame Football (@NDFootball) August 16, 2018

This season, the Fighting Irish will wear an all-white jersey featuring gold script and shoulder stripes representing Las Vegas.

𝗩𝗜𝗩𝗔 𝗟𝗔𝗦 𝗩𝗘𝗚𝗔𝗦 The glimmering gold of Las Vegas meets the Golden Dome in @NDFootball 's 2022 #ShamrockSeries uniform. @UnderArmour | #GoIrish pic.twitter.com/4M3SfWPTcK — The Fighting Irish (@FightingIrish) July 27, 2022

Our gameday drip for Vegas is Freeman family approved 😅 pic.twitter.com/7oDKhvyIHM — Notre Dame Football (@NDFootball) October 3, 2022

The other storyline going in is the incredible success the Fighting Irish have had in the series thus far, going a perfect 10-0 with some truly dominant victories. With the 11th edition of the Shamrock Series about to be played, here’s a look back at the first 10 games.

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Shamrock Series returns in Chicago

Published: September 22, 2021

Author: Sue Ryan

After a two-year hiatus, the University of Notre Dame Shamrock Series football game returns this weekend when the Fighting Irish travel to Chicago to take on the University of Wisconsin on Saturday (Sept. 25) at Soldier Field. The weekend features more than a game, as fans will have the opportunity to take part in a number of events, including a Mass at Old St. Patrick’s Catholic Church, a community service project, several academic panel discussions and Fan Fest activities.

Events are open to the public free of charge, though some require advance registration online. The Hammes Notre Dame Bookstore will also have a presence in the Westin Chicago River North hotel from noon Thursday until noon Saturday. Face masks are required at indoor events.

Here is a complete list of times and locations for Shamrock Series events. Times listed are Central Daylight Time:

Thursday, Sept. 23

• Noon - 8 p.m. — Hammes Notre Dame Bookstore open (Westin River North).         

Friday, Sept. 24

• 8 a.m. - 10 p.m. — Hammes Notre Dame Bookstore open (Westin River North).       
• 10:30 - 11:30 a.m. — “The Convergence of Industry 4.0 and Artificial Intelligence: A New Innovation Ecosystem at Notre Dame” (Westin River North, Jackson Park Room). Leaders of the University’s new Engineering Innovation Hub, iNDustry Labs and regional industry will discuss how Notre Dame is elevating students’ education in innovation and manufacturing while reaching out to regional entities to establish mutually beneficial partnerships. The panel discussion will include Thomas Fuja, professor of electrical engineering and faculty director of iNDustry Labs; Daryl Peterson, associate professor of the practice and managing director of the Engineering Innovation Hub; Gary Neidig, president of Indiana Technology and Manufacturing Companies; and David Go, professor and chair of the department of aerospace and mechanical engineering.
• Noon - 1 p.m. — “The Convergence of Industry 4.0 and Artificial Intelligence: A New Innovation Ecosystem at Notre Dame” (Westin River North, Jackson Park Room). A panel of Notre Dame faculty experts will discuss the future of manufacturing and the role that artificial intelligence will play. Notre Dame research that is accelerating these developments will be highlighted. The panel discussion will include Nitesh Chawla, the Frank M. Freimann Professor of Computer Science and Engineering and founding director of the Lucy Family Institute for Data and Society; Robert Landers, advanced manufacturing professor; Tengfei Luo, professor of aerospace and mechanical engineering; and David Go, professor and department chair of aerospace and mechanical engineering.
• 12:30 - 3 p.m. — The Notre Dame Alumni Association and the Notre Dame Club of Chicago will take part in a service opportunity at Mission of Our Lady of the Angels in West Humboldt Park. Participants aged 7 years and older are welcome. The mission is completing major construction and renovation projects, and volunteers will be on site to help clean and prepare spaces for their final use. There will be a variety of projects available. Face masks will be required for all who are indoors. Bus transportation, departing at 12:10 p.m., will be available from the Westin River North hotel. Registration is required and is available online .
• 1:30 - 2:30 p.m. — “Ripe for Rivalry? U.S. - China Relations Under the Biden Administration” (Westin River North, Jackson Park Room). This event will feature a discussion of U.S. - China relations featuring a former senior diplomat and think tank president Ambassador Ivo Daalder, business leaders Girish Rishi and Leo Melamed and a noted strategic analyst, Notre Dame professor Eugene Gholz. The panel will be moderated by Michael Desch, Notre Dame’s Packey J. Dee Professor of International Relations and the Brian and Jeannelle Brady Director of the Notre Dame International Security Center.
• 3 - 4 p.m. — “College of Science Presents: Galactic Winds in the Windy City, Identifying Local-to-Global ‘Win-Win’ Solutions for Human Health and Sustainability, and Notre Dame Drug Discovery: Fighting Cancer, Alzheimer’s and Other Neurodegenerative Diseases” (Westin River North, Jackson Park Room). This presentation will include a series of brief discussions led by Notre Dame faculty, who will highlight timely topics affecting us locally, regionally and globally. The panel will include Chris Howk, professor of physics; Nicolas Lehner, research professor of physics; Jason Rohr, the Ludmilla F., Stephen J. and Robert T. Galla Professor of Biological Sciences and chair of the Department of Biological Sciences; and Brian Blagg, the Charles Huisking Professor of Chemistry and Biochemistry and director of the Warren Family Research Center for Drug Discovery and Development. The new William K. Warren Foundation Dean of the College of Science, Santiago Schnell, will provide opening remarks.

Saturday, Sept. 25

• 7 - 11 a.m. — Irish Fan Fest (Stadium Green at Soldier Field). This family - friendly gathering will feature performances from the Notre Dame Marching Band, cheerleaders and leprechaun and the Shannon Rovers Irish Pipe Band.
• 8 a.m. (Old St. Patrick’s Catholic Church) — Mass with University President Rev. John I. Jenkins, C.S.C. , as celebrant and homilist.
• 8 a.m. - Noon — Hammes Notre Dame Bookstore open (Westin River North).

For more information about activities, visit gameday.nd.edu .

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Notre Dame VS BYU in Las Vegas is officially a Shamrock Series game

Not that it matters, but I suppose it matters

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Share All sharing options for: Notre Dame VS BYU in Las Vegas is officially a Shamrock Series game

On Tuesday, the Notre Dame Fighting Irish officially announced that their game against the BYU Cougars in 2022 that was already scheduled to be played in Las Vegas at Allegiant Field, is now a Shamrock Series game.

Luck of the Irish VEGAS BYU @AllegiantStadm , Home of the @Raiders Oct. 8, 2022 NBC ☘️ Shamrock Series #GoIrish pic.twitter.com/8kzFhH2PLo — Notre Dame Football (@NDFootball) September 28, 2021

From the Notre Dame press release:

Irish Announce 2022 Shamrock Series Against BYU in Las Vegas

SOUTH BEND, Ind. — The University of Notre Dame football team will be heading to Las Vegas for the 2022 Shamrock Series game against BYU. The Irish and Cougars are set to face off on Oct. 8 at Allegiant Stadium with the game set to be aired on NBC.

2022 Shamrock Series Notes:

• 11th Shamrock Series game
• First game took place in 2009
• Eighth different venue
• Allegiant Stadium, Lucas Oil Stadium, Yankee Stadium, FedEx Field, Fenway Park, Soldier Field, AT&T Stadium, Alamodome
• First Notre Dame football game played in Nevada
• The Irish are a perfect 10-0 in Shamrock Series games, with the most recent contest coming this past weekend at Soldier Field, a 41-13 win over No. 18/15 Wisconsin.

The game will be the ninth all-time meeting between Notre Dame and BYU. The Irish lead 6-2 in the series, with the most recent meeting occurring in 2013, a 23-13 Notre Dame win in South Bend.

About Allegiant Stadium

Located adjacent to the world-famous Las Vegas Strip, Allegiant Stadium is a global events destination, highlighted by the arrival of the NFL’s iconic Raiders in 2020. Allegiant Stadium, which won “Best Venue” honors at the 2020 World Football Summit Industry Awards, is ideally located for both visitors and locals, fully enclosed and climate-controlled with a capacity of 65,000. The technologically advanced stadium will host world-class entertainment including concerts and sporting events such as the Pac-12 Championship Game, Las Vegas Bowl, and Concacaf Gold Cup Final, and serves as the home of UNLV Football. The stadium project is expected to generate an economic benefit of $620 million annually while creating 6,000 permanent jobs in Southern Nevada. For more information on Allegiant Stadium, visit www.allegiantstadium.com .

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Irish Announce 2022 Shamrock Series Against BYU in Las Vegas

Sep 28 / 2021.

The University of Notre Dame football team will be heading to Las Vegas for the 2022 Shamrock Series game against BYU. The Irish and Cougars are set to face off on Oct. 8 at Allegiant Stadium with the game set to be aired on NBC.

2022 Shamrock Series Notes:

• 11th Shamrock Series game
• First game took place in 2009
• Allegiant Stadium, Lucas Oil Stadium, Yankee Stadium, FedEx Field, Fenway Park, Soldier Field, AT&T Stadium, Alamodome
• First Notre Dame football game played in Nevada
• The Irish are a perfect 10-0 in Shamrock Series games, with the most recent contest coming this past weekend at Soldier Field, a 41-13 win over No. 18/15 Wisconsin.

The game will be the ninth all-time meeting between Notre Dame and BYU. The Irish lead 6-2 in the series, with the most recent meeting occurring in 2013, a 23-13 Notre Dame win in South Bend.

Shamrock Series

The university of notre dame football team will be heading to las vegas for the 2022 shamrock series game against byu., allegiant stadium, event starts 4:30 pm.

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University of Notre Dame

• January 2020 ›

Shamrock Series 2020

Published: January 23, 2020

Author: Mackenzie Sheil

A rivalry steeped in tradition and mutual respect will travel overseas for the third time when the Notre Dame Fighting Irish and Navy Midshipmen face off in Ireland this fall. This marks the 10th Shamrock Series game, Notre Dame’s home-away-from-home series. Aviva Stadium in Dublin will host the 2020 Aer Lingus College Football Classic on Aug. 29.

The historic rivalry was originally comprised of what Rev. Matthew Walsh, C.S.C. dubbed a “football triangle” of academic and athletic excellence The relationship extends beyond football, however. Navy established the V-12 Navy College Training Program in order to alleviate Notre Dame’s financial troubles during the World War II era. Notre Dame returned the favor in the sixties when it retained its Naval ROTC on campus despite many universities’ abolishment of their ROTC programs due to the Vietnam War. Since then, the two schools have maintained a positive relationship both on and off the football field.

Navy was especially enthusiastic about the previous matchup in Dublin in 2012. Notre Dame’s Director of Athletics Jack Swarbrick said that “the people of Ireland were incredibly welcoming and made our time on the Emerald Isle unforgettable. It wasn’t long after our return from that trip that Navy initiated conversations with the hopes of bringing this matchup back to Dublin. Chet and his staff at Navy deserve a ton of credit for making this a reality.”

It wasn’t just the Navy program that wholeheartedly embraced the international experience: over 35,000 Navy and Notre Dame fans traveled to Dublin eight years ago to witness the storied rivalry game amid the rich and hospitable Irish culture. Both teams expect a strong turnout for the 94th Navy-Notre Dame game. That number might be even higher, however, following last October’s announcement.

On Oct. 5, College GameDay announced that it will travel to the annual rivalry game in Dublin. In 1993, Notre Dame was the first institution to ever host the event. While GameDay has established a legacy of traveling to various college campuses that broadcast their unparalleled spirit and passion for college football, this marks College GameDay’s first international appearance and its latest milestone. Chris Fowler, Kirk Herbstreit and Maria Taylor, are all expected to attend and call the game.

Such a storied rivalry, coupled with the presence of the iconic College GameDay, is sure to create a historic and unforgettable gameday experience.

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Travel Agency Lands Big One with Notre Dame’s Dublin Trip

By Cheryl Hall The Dallas Morning News

For years,  David Handler  has kept a pad and pen handy next to his bed so if nocturnal inspiration strikes, he can write it down and go back to sleep.

One October morning in 1988, the  University of Texas  grad awoke to find a cryptic midnight scrawling: Notre Dame, football, fans, travel.

Clueless to its meaning, Mr. Handler called his childhood chum and Fighting Irish alum, John Anthony, for interpretation.

The message was clear to Mr. Anthony, even if the answer wasn’t. “How do all those people get to  Notre Dame football games ?”

Five scribbled words and a business plan outlined on a napkin over burgers at a Bennigan’s has spawned a Dallas-based travel company that is now the official, on-campus agency at the University of Notre Dame and Southern Methodist University.

And precisely eight years after “The Dream,” Anthony Travel Inc. is one-upping the folks who toted coals to Newcastle.

It’s bringing the Fighting Irish to Ireland.

When  Notre Dame  plays Navy on Saturday, university officials and 2,500 loyal fans will cheer in the Dublin stands thanks to tour packages put together by the people at Anthony.

Some 1,300 FedEx boxes have been shipped to travelers in all 50 states, a touring staff of 22 trained and the inevitable, last-minute kinks ironed out.

“This is a chance for us to show that we can handle a full-service, international event for extremely large groups,” says Mr. Anthony, the 32-year-old founder and CEO of the travel agency that bears his name. “It moves us into the big league.”

His travel company has grown from meager beginnings of a Sabre computer and two phone lines on McKinney Avenue into a three-office, 40-person agency with nearly $19 million in gross revenue this year by concentrating on university-related sojourns.

That places it among the city’s 10 largest.

While airline commission caps have sliced profits for many travel agencies, Anthony Travel is maintaining margins by arranging tour packages that get fans and bands to games, students to studies abroad and alumni to traveling lecture series.

“This Ireland program is the biggest one yet,” Mr. Anthony says during a rare breather in the agency’s SMU student center office. “It’s our product, our price and a real growth area.”

Going on the cheap Just how a group of thirtysomethings from Dallas maneuvered their way into the heart of South Bend is a tale of persistence and imaginative ticket routing.

Nothing turns heads on campus – or anywhere else – like cheap airfares.

Mr. Handler, Mr. Anthony and his travel agent sister, Cynthia Anthony Stoutenburgh, were intrigued by the thought of loyal legions making their way to Notre Dame games.

The 59,075 seats for home games always sell out, and when the Fighting Irish travel, the faithful follow. The question was how to get a piece of that action.

But before Mr. Anthony ditched his day job as a CPA for Ernst & Young, his sister left her agency spot and Mr. Handler invested his limited life’s savings, the trio wanted to test the water.

As luck would have it, the Irish were undefeated in the fall of 1988, and destined for a January national championship showdown at the  Fiesta Bowl  in Phoenix.

Before the bowl bids went out, Mr. Anthony had his sister block 10 to 20 seats from 12 cities on various airlines at round-trip prices under $400 – using tricks like routing passengers through El Paso or Albuquerque and then having them hop on Southwest Airlines to reduce the cost.

The gamble panned out when the Fiesta Bowl did, in fact, invite the Irish to town.

“We did some really aggressive marketing like take out a classified ad in the student paper,” recalls Mr. Anthony.”It was all of about four lines and said, ‘Cheap fares to the Fiesta Bowl,’ and gave one or two examples.”

Any doubts were quickly erased.

“Cynthia’s phone rang a hundred times a day. There were so many people wanting to go, and nobody could find a way to Phoenix for a good price during the holidays.”

It got so zany that one night they booked students by calling the Notre Dame dorm prefix and any four numbers and asking whoever answered if they wanted to go to the Fiesta Bowl.

“It was as easy as a prank phone call,” Mr. Anthony says.

News of cheap fares spread like wildfire in the Indiana cornfields, with word reaching Notre Dame’s athletic director and executive vice president, who were having difficulties with their itineraries. Ms. Stoutenburgh solved the problems and gained two important friends.

“That was our first big in, and we hadn’t even opened our doors yet,” Mr. Anthony says. When they finally took the plunge in July 1989, they worked campus contacts and hooked up with the alumni association to get discount fares to get to games.

Anthony Travel cooked so many deals with the now-defunct Midway Airlines that the agency had a specially negotiated fare into Chicago’s Midway Airport from 24 markets.

“Someone would call us maybe a week before a football game and they couldn’t get to South Bend for less than $700 – if they could even get there at all,” Mr. Anthony says.”If they were in New York, Philadelphia, Los Angeles, wherever, we could get them there for around $200.”

The handful of university officials using”this guy in Texas” to book travel grew into dozens. Coaches from other sports started to call.

“The university didn’t know a whole lot about us,” Mr. Anthony says,”but they knew they were sending a lot of checks to Dallas.”

After months of trekking to Indiana, opportunity landed in the form of Notre Dame’s marching band, which needed to get to the  Orange Bowl  for less than the $200,000 that had raised eyebrows the previous year.

Since the bowl was in the middle of the holiday break, the tiny, six-person agency had to arrange 250 individual tickets from different hometowns to Florida during a peak travel season.

“Part of it was blocking cheaper seats in advance,” he says,”but another part was being willing to spend 15 minutes per reservation trying to get someone from Montana to Miami without simply choosing the most direct and expensive flights.”

Kids were routed through Tallahassee and Tampa.”Remember these are students going to Florida on break. They’re not going to complain,” Mr. Anthony says with a laugh. To get people back to Chicago on Jan. 2, they stumbled on a cheap American Airlines flight through New Orleans.

“It was a fluke. There was nobody on it, so we booked every seat we could,” he says.

The long and the short of it was that Anthony Travel cut the band’s costs in half, saving the university almost $100,000.

“That got the attention of the powers that be,” Mr. Anthony says.

But did he ever figure out the profit margin on that time-consuming deal?

“Yeah. In the long term it was great,” he says.”I was looking for any revenue that could pay my salary.”

In the summer of 1990, Anthony Travel was invited to bid for the official university business.

“We were with the second-largest agency in Indiana at the time,” says James Lyphout, associate vice president of operations at Notre Dame.”We were just one customer of many. That’s OK if you’re willing to put up with that. But we felt we deserved more.”

The winning volley was Mr. Anthony’s pledge to move to South Bend to personally supervise the account, Mr. Lyphout says.”John’s personal commitment makes the difference.”

That hands-on attention has cemented the relationship, says associate athletic director Bubba Cunningham, who’s drawing up plans to get 1,500 faithful to tag along with the team to the islands when it plays the University of Hawaii during the Thanksgiving holiday next year.

“John is great at anticipating what the customer is going to need,” he says.”That’s why he has the reputation for being forward-thinking.”

Collegial Ties After two years on-campus at Notre Dame, the Dallas company decided to go after other universities that had international programs and that drew students from around the country.

“It was a very detailed process,” says director of sales Brian McNulty.”We asked people on staff, ‘Where did you go to school? Let’s call them.’ We probably could have spent $10,000 on a market study, but it wouldn’t have come up with better answers.”

Someone had gone to SMU, which was scouting prospects for its travel services. Glowing reports from South Bend certainly didn’t hurt, says Julie Wiksten, SMU’s director of auxiliary services.”We want Anthony Travel to be the travel agency of choice, not by mandate.” And so far, she says, it’s worked out that way.

Less than a quarter of Anthony’s business today is typical travel-agency clientele.

This summer, for example, Anthony made travel arrangements for the 40 participants who visited the Cezanne exhibit in Philadelphia as part of SMU’s Godbey Lecture Series. A similar group is headed for the Carnivale in Venice in February.

Also, during the summer, it arranged schedules for nearly 200 people associated with the University of Dallas who were flowing into and out of its campus in Rome during a three-month period.

There are a number of advantages to working with universities like SMU, Mr. Anthony says, especially with 50-buck commission caps in place.

“It’s not necessarily something to be proud of come profitability time, but we’re used to doing $300 tickets and getting $30 of revenue instead of $800 and getting $80 – particularly on this campus where [you] do a lot of tickets for $78,” he says.

Groups are generally more profitable than individuals.”If you’re dealing with one person for 25 tickets, you should be able to do that more profitably than if you have to handle 25 calls.”

Universities generate a fair amount of international travel and those tickets aren’t under the commission restraints.

That’s one of the reasons the Shamrock Classic was so important. That international foray should mean more than $5 million in revenue with a profit margin that exceeds the usual 1 to 2 percent.

“We expect to make good money on this,” Mr. Anthony says, then adds a quick caveat: barring any other unexpected twists.

Two charter jumbo jets had to be found in a hurry after Rich International Airlines was grounded last month.”That cost us an extra $30,000,” Mr. Anthony says,”and in our business, that’s a lot of money.”

And there have been a fair share of logistical nightmares.

Dublin doesn’t have enough hotel rooms to handle the Yankee invasion. In addition to the official Notre Dame tours arranged by Anthony Travel, an additional 10,000 Americans are expected to make their way to the game.

So, half of Anthony’s tour group will visit the city before the game while the other half tours the countryside. The only time all 2,500 will be in Dublin together is at the game.

But forget “home field advantage” – the Irish are technically the visiting team, while Navy is the host.

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