best travel social media accounts

25 of the Best Instagram Accounts to Follow For Some Serious Travel Inspiration

Warning: Looking at these photos may cause intense wanderlust.

Maybe you're the type of traveler that will hop on a plane to explore the tulip fields of Amsterdam. Or maybe a scenic train ride through New England is more your speed.

Whatever you fancy, these influencer's accounts will feed your wanderlust and help you discover new places to visit. Happy following—and traveling.

Sara, @worldsofwander

When Sara isn't working her hair and makeup magic on clients like Pitbull, she's wondering the globe and sharing colorful places like the desert in Dubai.

Emilie, @helloemilie

If you are solely on IG to find mesmerizing landscape pictures, Emilie feed is filled with them. She makes an appearance in her photos every now and then but the focus is always on the background view.

Lucy, @absolutelylucy

Having traveling to over 36 countries, according to her Instagram bio , Lucy's IG features gorgeous water-front adventures across the globe.

Stephanie, @atwbeauty

As the IG handle suggests , makeup artist Stephanie Flor's combines travel and beauty in one. Whether she's doing makeup in Morocco or just enjoying the Indian sun, Flor's feed is one to watch.

Julie, @julieknailsnyc

Looking for cool nail inspiration from a celebrity nail artist while also getting a peek at some fabulous places around the world? Follow Julie's page because she combines amazing nail art with picturesque destinations.

Mollie, @wheresmollie

Based on her feed, Mollie loves to be one with nature. It's no wonder that she has set up her own tour groups with trips in the UK, Europe and more.

Sunita, @sunitav_

If you're looking for gorgeous pictures of a black girl living her best life, check out Sunita's page . With her gorgeous smile on full display, based on her Instagram, she loves to find gorgeous landscapes in places like Qatar and even California.

Ashlee, @willdrinkfortravel

A self proclaimed cocktail enthusiast, Ashlee loves to incorporate fun cocktails into her travels. From the looks of her Instagram, she is never one to pass up a good drink pic.

Gloria, @glographics

According to her Instagram bio , Gloria has been to over 70 countries across six continents. She's been everyone from the Sahara Desert in Morocco to the beaches of Jamaica, and her IG is full of adventures that might inspire you to book your next ticket.

Hermon & Heroda, @being_her

Eritrean and Ethiopian twins Hermon and Heroda describe their fashion and travel blog as being "about deaf twins with one lifestyle and two different personalities." You'll see that displayed on their social media channels with beautiful portraits of their journeys to places like Greece, with stories that will make you smile—and possibly give you a little style inspo, too.

Lee, @spiritedpursuit

As a self-taught photographer, Lee makes a living out of traveling the world and sharing her cultural experiences. On any given day on Instagram, you'll see her walking down the colorful streets of international destinations like Cape Town, South Africa or enjoying the views of deep bays on Padar Island in Indonesia.

Xochilth, @xochilthmartinez

Originally from Nicaragua, Xochilth's feed features her enjoying a glass of wine in Cinque Terre, Italy and enjoying the view of the Dome of the Rock in Jerusalem, Israel. Fun fact: She always travels with a Nicaraguan flag and poses with it during her travels to display her pride for her native country.

Jen, @thesocialgirltraveler

As a travel blogger, Jen visits different places around the world and documents her experiences for others to see. The solo traveler's bucket list moments have included has hiking the mountains of Nepal and making it to the top of Machu Picchu. So far, according to her Instagram bio, she's been to 44 countries and counting.

Olivia, @ochristine

Living with lupus, Olivia knows "what it feels like to burn out and wish for an escape," according to her bio . If you want to see places like the Stonehenge or the streets of Bath, England, get ready to lust over Olivia's IG.

Ana, @chasingwildgusts

Ana was born in Brazil but grew up in Florida and has always wanted to travel, according to her blog . Now she spends time posing in front of the Rhine Falls in Switzerland and scuba diving to replant coral fragments in Key Largo, Florida.

Jakiya, @travelingfro

After quitting her corporate marketing job in 2016, Jakiya gave into her wanderlust and travels the world full time. Since then, she's been to places like Javea, Spain and Xochimilco, Mexico. "I was looking for clarity in my life, needing to find the most extreme solution that would get me out of the corporate world and make me happy. The simple answer, for me, was traveling," she told us for a story about her journey.

Becky, @beckyvandijk

As the founder and editor of female travel site We Are Travel Girls , Becky makes a living from sharing her international adventures like going on safari in Sri Lanka or getting ready to dive into a waterfall in Indonesia.

Tara, @taramilktea

While completing her college degree at the University of New South Wales in England, Tara spent her free time traveling to places like Lake Tekapo in New Zealand and exploring the Miracle Garden in Dubai.

Murad, @muradosmann

Considered one of the top three 2017 travel influencers by Forbes , Murad's feed is filled with photos of him and his wife Nataly visiting places like the Louvre Museum in Paris and the abandoned village of Gamsutl in Russia—all while letting her lead the way.

Alvaro, @wanderreds

On a mission to become the youngest Spaniard to visit every country in the world, Alvaro has already been to 138 countries, according to his Instagram bio . Oh, and he's only 29. Casual.

Lauren, @girlgoneabroad

After quitting her 9-5 job, Lauren decided to teach in Thailand and stayed there for two years, according to her blog . She left for Europe and has continued to travel ever since. On her feed, you'll see photos of the stunning views in Dubrovnik, Croatia and the beautiful beaches of Portugal.

Christina, @jetsetchristina

Having visited 57 countries and counting, according to her blog , Christina is all about showing the world how to travel with luxury. Warning: Just one look at her photos in places like French Polynesia and Bali, and you'll be itching to book your next trip.

Brenna, @thisbatteredsuitcase

Having traveled to almost 100 countries, Brenna spends her time writing about and showcasing her worldwide adventures in places like Namibia and Austria.

Luca & Alessandro, @the_globbers

Since 2016, couple Luca and Alessandro have been traveling full time. The stylish duo can be seen basking in the views of Verona, Italy and s giraffes up close in South Africa.

Oneika, @oneikatrveller

A host on the Travel Channel web series Big City, Little Budget and One Bag and You're Out , Oneika has made it her business to travel. Having been to over 100 countries across six continents, her feed features gorgeous photos of hot air balloons in the air in Cappadocia, Turkey and breathtaking waterfalls in Iceland.

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13 TRAVEL INSTAGRAM ACCOUNTS TO FOLLOW FOR SERIOUS INSPIRATION AND WANDERLUST

Marketing, promoting your business, social media marketing, the 13 travel instagram accounts will give you major wanderlust.

By now it’s no secret that I have a serious penchant for world travel. For me, there is nothing better than incorporating my love for travel and adventure into my business by working with epic, experience-centered clients around the world.

I know my tribe resonates with travel the same way.

Maybe you’re a travel brand. Maybe you’re a budding location-independent entrepreneur. Or maybe it’s simply that you value experiences over possessions. No matter what role travel plays in your life, this post is for you.

I’m sharing a compilation of my all-time favorite travel Instagram accounts . These aren’t bloggers, but actual travel and tourism brands who are rocking Instagram and crushing the hospitality internet marketing game. They are also inspiring and impacting lives in the process. If you’re looking for luxury travel and tourism branding inspiration, then look no further!

An amazing Instagram account has nothing to do with how many followers you have. It’s all about the VALUE of the content that you are providing . You’ll find each of these travel Instagram accounts consistently shares stunning images that inspire you to get outside of your comfort zone and have a life-changing adventure.

So whether you’re a travel business who is looking for guidance on how to amp-up your Instagram account and reach new potential clients OR you’re a travel-lover ready to get inspired for your next world adventure, read on. These are 13 travel Instagram accounts you are going to want to follow.

13 Travel Instagram Accounts To Follow For Serious Inspiration and Wanderlust

1.  Adventure Culture:  @adventure_culture

If you enjoy jaw-dropping scenery and adrenaline-pumping adventures in the great outdoors, then Adventure Culture has just what you need. The creative agency equips active travelers for world travel and wild adventures.

2. Conde Nast Traveler:  @cntraveler

For those of us who enjoy the finer things in life—like delectable cuisine and luxurious abodes—Conde Nast Traveler’s Instagram is sure to be a favorite. This travel company has been inspiring people through their stories for years, so it’s no surprise that their Instagram account is just as powerful.

3. Travel and Leisure:  @travelandleisure

Want to know where the most beautiful places in the world are? Just take a look at Travel and Leisure’s Instagram. Their powerful photography makes for potent visual storytelling.

4. Australia Tourism Board:  @australia

This is hands-down the best tourism board on Instagram. When recently working with a client in Israel, this is the sample account I used to demonstrate what a travel Instagram account that works actually looks like. If you’re a travel or tourism business, go get inspired to create similarly breathtaking images.

5. Explore Canada:  @explorecanada

Another tourism board with enticing photographs that make me want to get on the next plane to Canada.  Explore Canada does a particularly wonderful job at portraying all aspects of the country, from cuisine to architecture to landscapes.

6. Travel Channel:  @travelchannel

Another iconic name in travel, the Travel Channel’s Instagram account lives up to its reputation by truly inspiring people to travel through gorgeous images.

7. National Geographic Travel:  @natgeotravel

Because can you really have a list of top travel Instagram accounts without including National Geographic? Not only are their photos beautiful, but the post descriptions provided detailed descriptions and information about the location the image was captured.

8. Royal Caribbean:  @royalcaribbean

You don’t have to be a cruise ship aficionado to take one look at Royal Caribbean’s Instagram account and want to start planning your next trip at sea. Royal Caribbean truly excels by showcasing all aspects of what a cruise with them looks like, including the adventures, the food and the stunning locales.

9. Lufthansa Airlines:  @lufthansa

Lufthansa is my favorite airline, so I was excited to see that their Instagram account also excels with high-quality travel photos. But what I really love about Lufthansa is that they actually respond to comments on their photos with real, personal messages. Too many businesses forget that social media is all about creating a community. Take the time to show your followers that you care, and your business will reap the benefits.

If you don’t have time to respond to questions and comments, consider hiring a social media manager. The personal touch is a surefire way to increase your followers.

10. Four Seasons Hotels and Resorts:  @fourseasons

This is probably the best hotel Instagram account around. Four Seasons does an amazing job of taking you outside of the resort and into the one-of-a-kind locations where they operate.

11. Leading Hotels Of The World:  @leadinghotelsoftheworld

Another gorgeous account where each photo succeeds in telling a story. With over 400 locations around the globe, you’ll find inspiration no matter where your travels are taking you.

12. Lonely Planet:  @lonelyplanet

When you ache for authentic, off-the-beaten-track travel. I still remember backpacking with my best friend in college and always having our doggy-eared Lonely Planet nearby. That book was our everything. Lonely Planet’s Instagram is chock-full of the same high-quality travel inspiration.

13. New York Times Travel:  @nytimestravel

The New York Times has multiple Instagram accounts for the different niches and topics that they cover. Their riveting travel photos actually make me want to head to their website to read more about the stories behind them.

For my world travel adventures and business inspiration, make sure to follow me:

Bonus. the experience experts:  @lynansap.

There are thousands of luxury travel and tourism brands who are utilizing the power of Instagram to ignite wanderlust and communicate with their target audience. These are just a few of my favorites that are truly rocking their Instagram account through stunning visual storytelling.

Who do you follow on Instagram for travel inspiration? If you’re in the tourism industry, which of these 13 Instagram accounts do you find most inspiring?

Lynan saperstein, 3 responses to “13 travel instagram accounts to follow for serious inspiration and wanderlust”.

[…] of the most important aspects of a successful travel marketing campaign is to have flawless social media profiles on every outlet. Remember everything is visual in today’s world, so if your brand isn’t […]

[…] Gorgeous photos that show people what it is really like to be where you are, right now. It’s difficult to track conversion rates from Instagram, but this is a no-brainer for creating brand awareness and a serious case of wanderlust. There is a serious long-term marketing strategy will building up a following here. Check out my top 13 Instagram accounts to follow for inspiration here.  […]

Very informative. Social media is really good when used right. I did find my success on Instagram 🙂 Growing on instagram is very hard, especially when I was just starting. That’s why services like gramgenius.com really helped me get the boost I needed.

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The 22 Best Instagram Travel Accounts To Inspire You

Instagram is simple, it’s visual and it creates a quick emotional impact! It’s also a great way to discover new places around the world. No wonder I’m always seeking the best Instagram travel accounts to follow!

Even though I despise the direction Instagram is going, with self-proclaimed influencers spreading like wildfire ( beautypreneurs is a thing now…) I confess I do spend a significant amount of time there .

Sometimes double tapping cat videos. Sometimes stalking my friends. But I’m especially interested in new travel inspiration. And now I’m sharing them with you (the travel content, not the cats).

Best Instagram Travel Accounts to Follow >>

For this list, I tried to avoid hollow influencers who only use travel as a way of getting new backdrops for their own photos. The world needs valuable content, interesting things to learn and see and especially people who truly love to travel.

With no particular order, these are my favorite Instagram travel bloggers to feed your wanderlust (list updated May 2019). They are travel bloggers, Youtube stars, journalists or simple amateurs sharing real, honest, and interesting content.

Let’s get inspired!

1 @paulodelvalle

Paulo’s was one of the first accounts I followed in Instagram. He’s a Brazilian travel photographer, but mostly a storyteller. His amazing photos in the most varied landscapes inspired me to follow my own wanderlust dream.

Estou muito impressionado com a beleza dos templos e santuários japoneses. Cada um mais bonito que o outro! 😍 I’m really impressed with the beauty of the japanese temples and shrines. Each one prettier than the other! 😍 Tokyo, Japan. 🇯🇵 w/ @marlonduque A post shared by Paulo del Valle (@paulodelvalle) on Jan 3, 2016 at 6:11am PST

2 @youngadventuress

Liz is one of my favorite travel bloggers out there and Young Adventuress is a BIG SUCCESS in the travel blog world. What I particularly enjoy about her is how down-to-earth and unpretentious she is.

Her gallery in Instagram has bits and bobs from everywhere in the world, but mostly from the awe-inspiring New Zealand outdoors.

View this post on Instagram A post shared by Liz Carlson☀️Young Adventuress (@youngadventuress) on May 26, 2019 at 2:08am PDT

3 @treyratcliff

What I like the most about Trey’s body of work is that he’s not afraid of color. In fact, he’s all about color!

You can sneak peek his travel photography blog , displaying more of his amazing pictures.

View this post on Instagram Beautiful gondolas from above… the water looks almost Caribbean when the sun hits it directly from certain angles! #Venice #Gondola #Gondolas #DJI #Quad #Quadcopter #Phantom3 #Italy #Carnevale A post shared by Trey Ratcliff (@treyratcliff) on Feb 13, 2016 at 11:46pm PST

4 @Tourist2Townie

I’ve been a follower of Gareth’s videos on Tourist2Townie’s Youtube channel for quite some time. I’ve always been a fan of the very down-to-earth and humble way he approaches travel, still managing to be informative and truly helpful.

His his Instagram “is secondary” (his words, not mine), but still very much worth it if you ask me.

View this post on Instagram A post shared by Gareth Leonard (@tourist2townie) on Apr 10, 2019 at 7:17am PDT

5 @danielkordan

Daniel is a landscape photographer who shoots STUNNING pictures in remote places like Japan , Russia or Norway .

I have to confess I think this is one of the most inspiring Instagram accounts I’ve EVER come across. After all, 1M followers can’t be wrong.

View this post on Instagram Northern aurora at Lofoten islands. Vertorama (vertical panorama) of 2 horizontal photos. DanielKordan.com #Lofoten #northernlights #Norway #Fredvang A post shared by Daniel Kordan (@danielkordan) on Feb 21, 2016 at 8:15am PST

6 @bemytravelmuse

I found Kristin’s Instagram very recently and made an impact on me. It’s one of those accounts you can’t stop scrolling down.

Once a former investment banker in the corporate world, Kristin is a now a travel writer exploring the world full-time. You can follow her on her blog too. Judging by her gallery, I’d say she chose the right path!

View this post on Instagram A post shared by Kristin Addis (@bemytravelmuse) on Apr 25, 2019 at 8:47am PDT

I’m going to be honest: I don’t know much about whoever is behind this account. In fact, I know nothing.

All I know is that the pictures here are breathtaking and make me want to go places. Apart from the visual element,there are also several inspiring descriptions. So Andy , whoever you are, you are awesome!

View this post on Instagram Look up get up and don't ever give up. Really excited that we just launched a program for @feedbacknation called "The Limelight" where we will be featuring artists who submit their story/photos I'm currently taking over @canon_photos for my latest trip to New York. Thank you guys so much for this amazing opportunity. A post shared by Andy To (@andyto) on Jan 27, 2016 at 9:43pm PST

8 @bueno_bonito_barat0_travelblog

A journalist with very itchy feet. Sarah did all of Central and South America by bus and she’s now focused on Europe.

On her blog she writes in Spanish mainly, but her pictures on Instagram speak by themselves!

View this post on Instagram A post shared by Sarah Yáñez-Richards 🌎 📷 (@bueno_bonito_barat0_travelblog) on Jan 14, 2016 at 6:41am PST

9 @AlexStrohl

What I like about Alex’s gallery is how impactful his pictures can be. A photographer keen on the more remote destinations, he is able to translate the wilderness of incredible nature landscapes directly into his shots.

Alex is one of my top favorite Instagrammers out there, so I strongly suggest take a peek at his account. His photos will surely wow you!

View this post on Instagram Waking up on the shores of Lake McDonald, Montana.. #stayandwander A post shared by Alex Strohl (@alexstrohl) on Jan 25, 2016 at 9:11pm PST

10 @kristarossow

More than being just another National Geographic photographer, Krista has the amazing ability of telling a story. She’s in this list because of in-depth descriptions of her photos, which make the captures really come alive . With such an interesting gallery, she makes it so easy to travel along with her!

View this post on Instagram It was so normal in Myanmar to pass groups of young monks or nuns on the street or in temples….I even got cut off in traffic by monks on motor scooters! On my last night in Mandalay, I had just left the Sandamuni Pagoda when I came across these young Buddhist nuns draped in pink. I climbed Mandalay Hill into the sunset and who knows where they ended up. It is amazing how such disparate lives can pass in a flash…and how we smile at each other in our shared humanity. Thank you, Myanmar, for being friendly, welcoming, beautiful, and mysterious. I’ll be back and I hope that whatever changes as the country is opened to the world, that it doesn’t take the joy from the spirit of the beautiful Myanmar people. // #FujifilmX_US @FujifilmX_US @bhphoto #mywinteraway #FujifilmXT1 #Fujifilm @NatGeoCreative @NatGeoTravel A post shared by Krista Rossow (@kristarossow) on Mar 5, 2016 at 8:32pm PST

11 @breathewithus

Hugo and Cristina are a portuguese couple on a quest to explore the world’s best cultural and nature destinations. I’d say so far they are doing a great job!

Their website and Instagram are packed with useful tips and inspiring experiences. The Iceland collection is my favorite!

View this post on Instagram Road trip in Iceland? Don't forget to add the Snæfellsnes peninsula to your itinerary for landscapes and beautiful churches like this one near Hellissandur. A post shared by Breathe With Us (@breathewus) on Jul 15, 2015 at 3:40am PDT

12 @migrationology

Mark Wiens travels with a purpose: to eat food. Sounds like a great life purpose to me. Based in Bangkok , he combines his travels with indulging in the local foods and ingredients. The result is a colorful and yummy Instagram feed: a delight for foodies.

I have a problem with this guy’s feed though. I always get hungry!

View this post on Instagram This dim sum meal in Hong Kong was one of the 11 Best Meals I Ate in 2015! Check out the full list of 11 best meals on migrationology.com now! A post shared by Mark Wiens (@migrationology) on Dec 29, 2015 at 6:50pm PST

13 @theblondeabroad

Kiersten Rich is another example of a well-succeeded corporate woman who left everything for travel. And she really means it: she’s already got more than 40 countries ticked off her bucket list.

Her Instagram account is not all about travel, it’s also packed with lifestyle tips and experiences. The recent photos she took in Indonesia are quite awesome!

https://www.instagram.com/p/BCRwDPlo5Av/?taken-by=theblondeabroad

15 @theplanetd

Another heavy weights of the travel blogosphere. Dave and Deb have travelled to more than 100 countries in all 7 continents and Planet D is an authentic bible of the best travel advice and tips all around the world.

Their Instagram account is filled with incredible pictures taken in a huge variety of places. This one in Canada is one of my favorites.

View this post on Instagram A post shared by Dave & Deb🔹ThePlanetD (@theplanetd) on Feb 4, 2019 at 7:00am PST

16 @girleatworld

I love everything about this profile. The concept, the name, the composition of the photos, and specially the tagline Eating my way around the world .

Originally from Hong Kong , Melissa Hie started this project because she felt awkward asking strangers to take pictures of her. So she started taking food selfies! On her Instagram you can find a bag of dutch fries in Amsterdam a corn bread in Indonesia , or this koulouri in Greece . I’m hooked!

View this post on Instagram A post shared by ❤️ Mel's Food & Travel log (@girleatworld) on Oct 21, 2018 at 5:56pm PDT

17 @jackharries

Jackson is the real deal. During his gap year in England , he started a documentary series in YouTube about his personal life and travels. This series eventually made him famous in the online world with MILLIONS of followers on his Instagram account.

Apart from being a filmmaker and producer, he’s now a climate change activist and a very interesting personality to follow.

View this post on Instagram A post shared by Jack Harries (@jackharries) on Aug 3, 2018 at 5:18am PDT

18 @jonathan_irish

Jonathan is a professional travel photographer, who used to be part of the National Geographic staff. In 2016, he was on a quest to visit all of the 59 U.S. National Parks during the centennial of the National Park Service.

View this post on Instagram Starry, starry night. We setup our @rei tent on a cold, clear evening in the Smokies and watched the stars roll by. Even though it was just past a full moon, the stars were brilliant. On to the next park ! The Great Smoky Mountains National Park (7 of 59) Shot with FUJIFILM X-T1 and XF16mm F1.4 lens #59in52 #onassignment #findyourpark @natgeo @natgeocreative @natgeotravel @fujifilmUS @fujifilmx_us #fujifilmx_us #myfujifilm #myinstax #X-T1 @instax @usinterior @nationalparkservice @airstream_inc @goparks @reallyrightstuff #ad A post shared by Jonathan Irish (@jonathan_irish) on Mar 4, 2016 at 7:45am PST

19 @calsnape

Vancouver-based Callum Snape is the photographer I aim to be one day. Stunning landscapes, elegant editing, unexpected results. Follow especially if you’re into dreamy arctic backgrounds.

View this post on Instagram A post shared by Callum Snape (@calsnape) on Apr 18, 2019 at 8:48pm PDT

20 @lovedeathtravel

Despite the daunting name, don’t worry, this account is only about love and travel.

The list of places featured in this gallery is huge, each one more beautiful than the other. I love how he enriches his already-stunning pictures with inspiring lyrics in his descriptions.

View this post on Instagram "And when the cold wind blows we'll wake up on the other side/ Where the sunlight sounds like moonlight in our ears.." [Akron/Family] • Set-up the cables because I'm coming for ya Half Dome. See you at the top. • ↯ Tunnel View Yosemite National Park #NPS100 #findyourpark A post shared by ⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀BEN (@lovedeathtravel) on Aug 5, 2016 at 11:11am PDT

21 @uncornered_market

Uncornered Market is a travel project founded by Daniel and Audrey, a relentless couple who have visited more than 90 countries.

Besides their top-notch travel photography and insights into theyr daily wanderlust, I love how they describe themselves: a “husband-and-wife storytelling team”.

View this post on Instagram Palm Tree Point, Port Douglas. I'm a big fan of the well-timed appearance of a sailboat. If you grab just the right shady spot of choice at Rex Smeal Park, you get to watch them here off the Queensland coast all day long. Australia #lazysunday A post shared by Daniel Noll & Audrey Scott (@uncornered_market) on Jan 24, 2016 at 4:30pm PST

22 @johnnywharris

Mostly known for his Vox’s videos – including my all-time favorite Vox Borders project – Johnny Harris is a self-made videographer with huge skills.

On his Instagram account he shares some extras of the fantastic content he’s able to create.

View this post on Instagram A post shared by Johnny Harris (@johnnywharris) on Sep 24, 2018 at 5:56pm PDT

EXTRA: ME! (@bruno_mb)

In a shameful act of self-promotion, I had to squeeze myself in! It feels damn good to even be featured in the same list as these amazing list of Instagrammers!

My account is still a little fish in a world of travel sharks out there. My first photos in Instagram were taken in 2012 with a crappy camera phone (#throwbackshame). I like to think that I’ve improved by now. And I hope I can continue to get better every shutter at a time!

View this post on Instagram A post shared by BRUN🌎 (@bruno_mb) on Jun 25, 2019 at 9:03am PDT

Other inspiring Instagram travel accounts to follow:

• Beautiful Destinations
• Lonely Planet Traveller
• National Geographic
• National Geographic Travel

Let’s connect!

Impossible not to feel spirited after scrolling such beautiful pictures, right?

If you are on Instagram let’s connect and make sure you follow these amazing bunch of travellers too!

What are the best Instagram travel accounts out there?

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Top 10 best travel Instagram accounts to follow

Monday  newsletters  always feature  top 10 travel lists  to inspire.

Today (March 30, 2020): My top 10 favorite travel Instagram accounts to follow.

Due to the COVID19 pandemic, it is not the best time to start planning an exciting holiday since no one knows exactly what the future holds. Yet, many of us are looking for a brief escape from a new reality aflood with coronavirus stories. So there’s no better time to dream a little by looking at insanely stunning travel photos that bring beautiful destinations to the forefront. Over the past few years, bloggers and influencers have boomed in popularity, yet only few succeed in truly inspiring others. Here are my 10 favorite Instagram travel bloggers who you can follow as well to feed your own wanderlust. And of course, you can always follow my own Instagram account at @LuxuryTravelExpert .

Think I missed one? Who is your favorite Instagram travel blogger? Leave a comment .

10. @THETRAVELPRO

Mikki Tenazas was studying medicine until he realized his passion was elsewhere. After he graduated med school, he took his leap of faith and traveled the world, building a large audience on his personal Instagram account @thetravelpro . Mikki is also the founder of @TheGlobeWanderer , one of Instagram’s most followed travel accounts.

View this post on Instagram One of the most epic hotels we ever stayed in this year was Keemala, with its uniquely-designed villas that incorporated elements found in nature, like the Bird’s Nest Villa you see here. Today I’m counting down my favorite resorts in the most amazing locations on Stories. Check out the whole series and see where @keemalaphuket ranks! #TheGlobeWanderer #TheTravelPro #2018 #bestof2018 A post shared by Mikki Tenazas (@thetravelpro) on Dec 30, 2018 at 8:01am PST

9. @DOYOUTRAVEL

Jack Morris is the world traveler and professional photographer behind @doyoutravel , his travel-focused Instagram account with over two million followers. He’s known for his idyllic photographs of the most spectacular places on earth. On a side note, Morris earns a six-figure salary for traveling the world and was once paid $9,000 USD for a single post on Instagram.

View this post on Instagram Are you following your dream? 👊🏼 So many of you ask me how I got to where I am today, how I travelled nonstop for so long, and how I can make money online. Unfortunately there’s no simple answer and there’s no secret overnight success tip. . With that said, I truly believe ANYONE can do it if that’s what they really want to do! It just requires some hard work, and passion. 💪🏽 . There’s soo many things you can do online these days, there’s an infinite amount of opportunity, and so many resources to help you achieve goals. . I’ve been pushing The Preset Bundle hard over these last few days because it’s truly one of the best things you can buy online right now if you’re wanting to kickstart an online career, especially in the social media space. . There’s a shit load of presets in there (which is epic) but there’s also a bunch guides on how to master social media and make a career out of it, as well as video tutorials on how to better your photography. It’s the ultimate package created for you, by the leading creators online. We all collaborated on this together and are real proud of it! If you haven’t bought it already, join over 8000 others and get involved! It’ll be gone in a few days and I’d hate for you to miss out on this! You can still get it now with the link in my bio! Sorry for the essay haha✌🏻 A post shared by JACK MORRIS (@doyoutravel) on Feb 28, 2020 at 5:16am PST

8. @PILOTMADELEINE

Munich-based Madeleine Schneider-Weiffenbach has spent a good chunk of her life in the air. After earning her pilot’s license, she had trouble finding a job with an airline, so she channeled her love of flying and travel into a different career path. Today, she’s one of the most popular travel influencers on Instagram, sharing stunning snaps of destinations like Santorini and Cappadocia.

View this post on Instagram 🎉 BIG PROJECT REVEAL 🎉 I‘ve teamed up with some of my favorite creators to offer this massive XXL Preset Bundle to you guys (LINK IN BIO) 🤩🤩🤩 What‘s included: 🖤 50+ Preset Packs + 2 Photography Guides 📸 🖤Over 1200+ Presets (Mobile + Desktop) 🖤Presets from 36 creators (swipe to check out a few others besides Iqbal and I) 🖤 Worth more than 2600€/ 2900 USD However, we are offering it to our followers for only 79,99€ 🙌🏽🎉 This is by far the best deal I‘ve ever seen on Instagram 😱 And it‘s getting even better: By ordering via the link in my bio (or via bit.ly/PresetBundle) you also have the chance to win: 🥇 A trip to the Maldives for 2 people (worth 3000$) 🥈 Canon EOS 6D Camera (2000$) 🥉 DJI Mavick 2 Pro (1500$) Just be quick because this offer is limited time only and it will never come back again 🙈😬 If you use the link in my bio or ➡️ bit.ly/PresetBundle ⬅️ I will also help you to install them on your phone and/ or desktop ❤️ A post shared by MADDIE ♡ TRAVEL & LIFESTYLE (@pilotmadeleine) on Feb 28, 2020 at 12:00am PST

7. @TRAVELSOFALI

Doctor Ali Alsulaiman is a Saudi Arabia born doctor, who is now based in London. Ali quit his clinical practice and became a passionate full time traveler about a year ago. Taking his camera with him on his journeys across the globe and making incredibly beautiful pictures along the way, his Instagram feed makes us dream of luxury hotels and far flung destinations.

View this post on Instagram A sunrise treatment for the soul. A post shared by Dr.Ali Alsulaiman (@travelsofali) on Oct 19, 2019 at 6:22am PDT

6. @DISCOVERSONEVA

Ranking among my favorite resorts in the world, Soneva is the holy grail of luxury travel for many Instagram fashionables and (social media) celebrities because it offers unrivaled photo opportunities. Soneva’s Instagram page @discoversoneva – one of the world’s most followed hotel accounts – gives daily updates with photos that make us long for our next holiday.

View this post on Instagram Is there anywhere you'd rather be right now? #sonevajani #discoversoneva #experiencesoneva #soneva25 #sonevafushi #luxuryexperience #luxuryresort #luxurylife #luxurytravel #amazingdestinations #beautifulplaces #dreamdestination #wonderful_places #beautifuldestinations #nourishyoursoul #oceanlife #oceanlover #oceanlifestyle #maldives #maldives_ig #visitmaldives #maldivesinsider #maldivesresorts #maldivesislands #maldiveslovers #maldivesphotography #beautifulmaldives 📸@ _dgtravel_ A post shared by Soneva (@discoversoneva) on Mar 24, 2020 at 2:00am PDT

5. @WEAREWILDERNESS

I am a huge wildlife and safari enthusiast, so it shouldn’t come as a surprise to find Wilderness Safaris’ Instagram account @wearewilderness in this top 10 list. Wilderness Safaris is one of Africa’s leading luxury ecotourism companies that exists to protect pristine wilderness areas and the fauna and flora they support.

View this post on Instagram Little lions of the Linyanti. Images: Claire Voyle, @clairevoyle #Olympus Photographer #lioncubs #SavutiCamp #Botswana #Wearewilderness #wildernesssafaris A post shared by Wilderness Safaris (@wearewilderness) on Feb 21, 2020 at 8:58am PST

4. @EMMETT_SPARLING

Emmett has had more heart stopping adventures than most of us will see in our lifetimes, whether it be hanging from a helicopter over a Hawaiian volcano, sledding down a Swiss glacier at sunset, or being dropped deep into a cave in Java. By sharing his amazing experiences with gorgeous photography, Emmett now makes his living as one of Instagram’s fastest growing adventure travel photographer.

View this post on Instagram One of the most memorable sunrise shoots I’ve ever been on. We took a helicopter over the Swiss Alps and got to see these powerful mountains from above. Anyone down to ski this thing? A post shared by TRAVEL 🌎 EMMETT SPARLING (@emmett_sparling) on Mar 24, 2020 at 8:10am PDT

3. @ALEXPREVIEW

Hamburg based Alexander Williamson is the mastermind behind the Instagram page @alexpreview. Setting social media feeds alight with images of Bora Bora, the Maldives and Thailand, each post is sure to make you wish you were right there with him. His dreamy photos and videos often feature on the Instagram feed of the world’s most famous travel magazines, @CNTraveler and @TravelandLeisure .

View this post on Instagram When you find the one place, where every single thing you see tells you to stay ⛰✨ @fsborabora A post shared by ➳ Λ L E X (@alexpreview) on Jan 24, 2020 at 10:54am PST

2. @LOSTLEBLANC

Christian LeBlanc is a Vancouver resident who quit his accounting job at age 22, moved to Asia, and lived like a “broke backpacker” for a year before his social media business took off. Today, the 26-year-old goes by the name “Lost LeBlanc” and creates stunning travel content for his more than one million YouTube subscribers and 600,000 Instagram followers.

View this post on Instagram This week I experienced my first ever midnight sun. In the summer months, Northern Norway has sunlight 24 hours a day. The sun literally doesn’t go below the horizon for 2 months. Checked this experience off my bucket list and it surpassed my expectations in every single way. Norway really took me by surprise 💙 Pc: @whatthechic A post shared by Christian LeBlanc (@lostleblanc) on Jun 15, 2019 at 8:56am PDT

1. @JEREMYAUSTIIN

Jeremy Austin is a Miami based high-end travel content creator, who makes stunning photos of mostly tropical destinations for his 300,000+ followers. He’s the partner of @missangievilla , another word traveler who often features in his photos. Before their Instagram business took off, Jeremy was a personal trainer in Miami Beach and Angie was a model, working with clothing and lifestyle brands.

View this post on Instagram Steamy mornings in the Dolomites! 🏔 TAG someone you would invite here! @hotel_hubertus A post shared by JEREMY AUSTIN (@jeremyaustiin) on Oct 27, 2019 at 6:56am PDT

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10 comments.

Don’t forget me =) I’m sure you’ll enjoy! https://www.instagram.com/danicaspi

Thank you for taking the time to collect all these noteworthy Instagram sites into one easily readable newsletter. Much appreciated! (I just started following four of these Instagram accounts.)

Wow, such an amazing list! My partner and I absolutely loveeeee Jeremy Austin’s account, glad to see you follow him too! 🙂

Incredible! Where is that place in the #1 photo? From Jeremy. Absolutely spectacular!

@Jessica Owen: Alpin Panorama Hotel Hubertus

Don’t forget to check @inkahustler

@inkahustler

https://www.instagram.com/inkahustler

Rishnomad has a cool instagram travel account as well. He has traveled everywhere .

Thank you for following this fascinating blog with us.

Great article! The travel tips you’ve included are practical and helpful. I’m planning my next vacation, and your suggestions will definitely come in handy. Do you have any personal travel stories or recommendations to share?

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See Where Your Brand Stands Against Your Industry

19 Best Travel Instagram Accounts for Inspiration & Tips

Embarking on a journey through Instagram's vast landscape reveals a world where every scroll and click transports you to distant lands, hidden gems and breathtaking vistas. Within the travel blogs of Instagram, influencers, brands and avid travelers alike curate visually stunning narratives of adventure, culture, and discovery in their feeds. In our curated list of the best travel Instagram accounts to follow from top brands, you'll find each one offers a unique perspective on exploring the world. From the rugged mountains and serene beaches to the bustling city streets and quiet countryside, these accounts capture the essence of travel in ways that spark your imagination and inspire your next adventure (or purchase). 

Going beyond the list, we’ll highlight insights, tips and tactics to build a successful travel marketing strategy on Instagram, focusing on engaging content creation, audience growth and how to communicate your travel offerings effectively. These strategies will help you craft an Instagram strategy that ensures your content reaches and resonates with your audience.

Best Travel Instagram Accounts 

These travel brand accounts have mastered the art of visual storytelling, blending stunning photography and video with engaging content that sets the bar for what travel content should look like.

Our analysis examined the social media engagement of 122 brands within the travel industry , focusing on data collected from February 2023 to February 2024. From this data, we established an average industry engagement rate of 0.52%. This benchmark is an important indicator for brands aiming to gauge their social media performance and strategize accordingly. The industry benchmark offers a clear lens to view their competitive standing and their success in engaging audiences over the past year.

Looking past the pretty pictures and video content, we're seeking out the storytellers who understand the importance of authenticity on social media , cultivating community and the subtle art of weaving brand narratives into their travel posts. These accounts show followers the world and invite them to experience it through a lens that successfully strikes the difficult balance between aspirational and attainable. Whether you're searching for the next destination to feature in your campaign, tips for creating brand content that resonates with the wanderlust in us all or simply a daily escape to distant lands, you should follow these travel Instagram accounts for inspiration.

1. NYC Ferry ( @nycferry )

Engagement Rate: 2.16%

Growth Rate: 55.42%

Followers: 62.1K

NYC Ferry's Instagram strategy captures the essence of New York City, inviting followers to explore its waterways and skyline with a dash of pop culture and humor. By encouraging app downloads and creative giveaway contests, they  prompt engagement from followers on and off the platform. To elevate its social strategy and significantly expand its reach, NYC Ferry engages in strategic collaborations with brands such as Celestial Teas through Collab posts . This partnership enhances NYC Ferry's visibility by tapping into Celestial Teas' 120K followers, broadening their audience base and fostering a wider community engagement.

2. NY Times Travel ( @nytimestravel )

Engagement Rate: 2.11%

Growth Rate: 7.06%

Followers: 1.6M

New York Times Travel on Instagram opens up the globe, inviting followers to broaden their horizons through the eyes of esteemed journalism and captivating photography. With every post linked to in-depth articles and travel guides, their social media strategy enriches followers' feeds and encourages website visits to resources for future travel planning. This approach to content makes their account an invaluable source for the curious and adventurous.

3. Ryanair ( @ryanair )

Engagement Rate: 1.26%

Growth Rate: 50.75%

Followers: 1.3M

Ryanair's Instagram strategy taps into the power of humor, adopting the playful mantra ‘Catch flights, not feelings’ to stand out as Europe's leading airline. Their feed, brimming with clever memes and lighthearted content, reflects their fun-flying style and commitment to offering great value. This approachable, humorous angle engages followers, setting the stage for a brand experience that's as enjoyable online as it is in the air.

4. Breeze Airways ( @breezeairways )

Engagement Rate: 1.15%

Growth Rate: 39.81%

Followers: 70.3K

Breeze Airways' Instagram shines a light on the ease and excitement of flying, showcasing not just the journey but the joy of discovery. With vibrant snapshots of destinations, the friendly faces of their team and the diverse community of travelers who choose them, Breeze illustrates how every flight is a journey filled with stories, connections and memorable moments.

5. AWAY ( @AWAY )

Engagement Rate: 0.63%

Growth Rate: 7.87%

Followers: 648K

AWAY's Instagram showcases its stylish luggage in a way that speaks directly to the modern traveler's aesthetic and functional needs. By inviting followers to imagine their travel using AWAY luggage, they create a seamless blend of online inspiration and offline engagement. Their successful strategy for engagement revolves around jumping on current Instagram trends , posting travel-related questions, collaborating with other brands and hosting exciting product giveaways.

6. Norwegian Cruise Line ( @norwegiancruiseline )

Engagement Rate: 0.59%

Growth Rate: 19.95%

Followers: 962K

Norwegian Cruise Line's Instagram celebrates the joy of sea travel. Through snapshots of stunning ocean views and onboard experiences, they use hashtags like #CruiseNorwegian to showcase the endless cruising possibilities, inviting followers to dream about their next voyage on the open sea. To really supercharge their engagement, Norwegian Cruise Line hosted a multi-step challenge giveaway. Over the course of a month, they posted challenges for followers to participate in which required a post as an entry tagged with a giveaway hashtag for a chance to win a free cruise.  

7. Explore Charleston ( @explorecharleston )

Engagement Rate: 0.52%

Growth Rate: 4.96%

Followers: 344K

Explore Charleston's Instagram is a vibrant showcase of why it’s a top US travel destination, offering a visual feast of its charming landscapes, historic architecture and lively cultural scenes. By encouraging followers to tag their photos with #ExploreCharleston, users can contribute to the city's narrative while building a community of travelers and locals alike, sharing their experiences and perspectives.

8. Groot Hospitality ( @groothospitality )

Engagement Rate: 0.51%

Growth Rate: 16.27%

Followers: 73.4K

Groot Hospitality's Instagram, led by David Grutman, offers a vibrant glimpse into his eclectic mix of restaurants, nightclubs and hotels. Through engaging content , followers can experience the energy of their unique hospitality destinations, creating an online community centered around unforgettable dining, entertainment and stay experiences. Groot Hospitality uses its Instagram as a way to announce events, share updates and showcase food, drinks and entertainment from its various locations.

9. Tumi ( @tumitravel )

Engagement Rate: 0.48%

Growth Rate: 17.12%

Followers: 427K

Tumi's Instagram strategy leverages sleek visuals and product highlights in beautiful destinations to showcase the durability and style of its travel and accessories, appealing to the sophisticated traveler. They master storytelling by integrating customer journeys and testimonials, which reinforces their reputation as a premium lifestyle brand. Tumi incorporates AI marketing into its social strategy by leveraging the technology to create captivating advertisements which leads to some of the brand's most engaged content.

10. Celebrity Cruises ( @celebritycruises )

Engagement Rate: 0.47%

Growth Rate: 23.84%

Followers: 591K

Celebrity Cruises' Instagram sails beyond the ordinary, showcasing the premium cruise experience with the world as its backdrop. Through vivid imagery and engaging stories, they highlight the luxurious, service-oriented journey and invite followers to envision themselves setting sail. The brand strategically utilizes its link-in-bio feature to make each post an opportunity for followers to find their dream vacation. 

11. The Maker Hotel ( @themakerhotel )

Engagement Rate: 0.42%

Growth Rate: 12.84%

Followers: 66.5K

The Maker's Instagram strategy artfully blends the essence of lifestyle fragrances with the origin story of their boutique hotel roots, creating a sensory journey for followers. By showcasing their inspiring scents alongside beautifully curated spaces, they draw their audience into a world where every detail is designed to awaken the senses. This approach highlights their unique products while building a narrative that connects the physical experience of their hotel with the intangible allure of their fragrances.

12. Auberge Resorts ( @aubergeresorts )

Engagement Rate: 0.35%

Growth Rate: 32.82%

Followers: 160K

Auberge Resorts Collection's Instagram takes you inside the world of their 27 unique hotels, resorts and residences set in the globe's most coveted locations. #AlwaysAuberge becomes a window to exclusive experiences and breathtaking destinations through their feed, easily allowing followers to dream of their next escape into luxury and adventure.

13. Conde Nast Traveler ( @cntraveler )

Engagement Rate: 0.19%

Growth Rate: 0.05%

Followers: 3.3M

Condé Nast Traveler's Instagram transforms the global into the local, offering followers a passport to the world's wonders through captivating imagery and storytelling. The brand strategically uses the saved highlight feature to organize travel narratives and destinations. With a simple tap, users are led to a treasure trove of travel stories, making it a go-to source for those looking to explore the depths of the world's cultures, landscapes and hidden gems.

14. Viator ( @viatortravel )

Engagement Rate: 0.14%

Growth Rate: 38.28%

Followers: 166K

Viator's Instagram strategy marries stunning travel visuals with insightful tips, spotlighting their extensive range of experiences to inspire and guide followers. They foster a vibrant community of explorers through #DoMoreWithViator, encouraging users to share their journeys and connect over shared adventures.

15. Airbnb ( @airbnb )

Engagement Rate: 0.12%

Growth Rate: 6.66%

Followers: 5.5M

Airbnb's Instagram strategy captures the essence of belonging anywhere by showcasing a diverse array of unique homes, experiences, and destinations worldwide. Through compelling storytelling and user-generated content, they invite followers to imagine themselves in the heart of authentic local experiences, fostering a sense of community and connection to travel.

16. Travel + Leisure ( @travelandleisure )

Engagement Rate: 0.11%

Growth Rate: 3.05%

Followers: 6.4M

Travel + Leisure's Instagram feeds your wanderlust with beautiful visuals that span the globe, from serene beaches to towering cityscapes. By encouraging followers to use #TLPicks, they curate a diverse collection of travel inspirations and create an interactive space where every traveler's story can shine and potentially be featured on their account. With almost six and a half million followers, there’s no shortage of UGC to pick from.

17. GetYourGuide ( @getyourguide )

Engagement Rate: 0.13%

Growth Rate: 38.49%

Followers: 423K

GetYourGuide's Instagram shows off unforgettable travel spots and experiences, making it easy for followers to find their next adventure. With #OriginalsByGetYourGuide, they highlight special tours and activities, sharing pictures and stories that inspire people to explore more. Plitvice Lakes National Park in Croatia is definitely on our bucket list.

18. ResortPass ( @resortpass )

Growth Rate: 71.09%

Followers: 231K

ResortPass nails its Instagram strategy by showcasing its partner resorts' luxurious and serene experiences, allowing followers to visualize their next daycation or poolside retreat. Through vibrant imagery and engaging stories, they create a compelling call to action for users to book their next leisure escape. Their strategy of tagging multiple resort and hotel accounts in ‘best of’ feed posts helps build awareness in the travel space and as a result, lands them the top spot on our list for growth rate.  

19. Lonely Planet ( @lonelyplanet )

Engagement Rate: 0.06%

Growth Rate: 2.89%

Lonely Planet's Instagram strategy expertly blends inspiration with action, featuring breathtaking destinations and offering personalized travel planning through their partnership with @elsewhere.io . This approach positions them as both a source of travel inspiration and a gateway to custom adventures, encouraging followers to engage directly and embark on their own life-changing journeys.

Travel Captions For Instagram

Crafting the perfect travel Instagram captions is an art that enhances the storytelling of every adventure you share. For brands, it's about more than just showcasing breathtaking destinations — it's about weaving stories that resonate with your audience. Whether you're drafting an Instagram caption for traveling, seeking inspiration for Instagram travel quotes, or looking to sprinkle your posts with engaging travel quotes for Instagram, the right words can bridge the gap between viewing and experiencing . Here are some travel captions and Instagram travel hashtags designed to inspire the urge to explore and foster engagement:

• "Chasing horizons and dreams. #TravelMore"
• "Every journey tells a story. Here’s to our next chapter. #Wanderlust"
• "Wander often, wonder always. #AdventureAwaits"
• "Escape the ordinary, embrace the adventure. #ExploreTheWorld"
• "Seek adventures that open your mind. #JourneyOn"
• "Let’s find some beautiful place to get lost. #BeautifulDestinations"
• "Go where you feel most alive. #LiveToTravel"
• "Adventure awaits, let’s find it together. #TravelTogether"
• "Making memories in places we’ve never pronounced correctly. #Globetrotter"
• "Breathe in the world, exhale experiences. #TravelStories"
• "Passports, planes, and unforgettable places. #TravelBug"
• "Exploring the world, one post at a time. #InstaTravel"

Instagram Travel Quotes

Travel quotes have the power to evoke emotions and inspire action. They can be a beacon for those who live to explore and experience the world's beauty. These Instagram traveling captions and quotes are perfect for brands aiming to inspire their followers or add a touch of wanderlust to their posts and Reels:

• "Travel is the only thing you buy that makes you richer."
• "The world is a book, and those who do not travel read only one page."
• "Adventure may hurt you, but monotony will kill you."
• "Not all those who wander are lost."
• "Life is short and the world is wide."
• "To travel is to live."
• "Find joy in the journey."
• "We travel not to escape life, but for life not to escape us."
• "The journey itself is my home."
• "Leave footprints of love and kindness wherever you go."
• "The greatest adventure is what lies ahead."
• "Explore the unseen, dream the unknown."

Strategies To Engage Travel Posts on Social Media

Crafting or refining a travel social media strategy requires a multifaceted approach, that blends creativity with strategic planning to captivate and engage audiences. Whether launching a new travel Instagram account or enhancing an existing one, success hinges on several key factors: targeting the purchase cycle, understanding generational differences, localizing your ad strategy and balancing local versus national action plans.

Targeting the Purchase Cycle

Targeting the purchase cycle in your travel social media strategy involves understanding and engaging with your audience at every stage of their journey — from initial inspiration to post-trip sharing. This nuanced approach ensures that your content is seen and impactful, guiding potential travelers toward buying. Here’s how to effectively target the purchase cycle:

1. Inspiration Phase

At this initial stage, potential travelers dream about their next trip but haven’t decided on the specifics. Your goal is to spark their imagination and desire to explore. Use stunning visuals, captivating stories and engaging videos to showcase destinations, unique experiences and must-see attractions. Highlighting the beauty and excitement of travel can nudge dreamers closer to making a decision.

2. Planning Phase

Once inspired, travelers start researching potential destinations, accommodations and activities. Here, detailed guides, itineraries and tips become invaluable. Provide content that answers common questions, compares options and offers insider advice. Tools like Instagram Stories or Highlights can be used to categorize information by destination or theme, making it easily accessible.

3. Booking Phase

As travelers move to book their trips, your content should simplify this process. Share special offers, booking incentives, and straightforward calls-to-action (CTAs) that link directly to booking pages. User-generated content showcasing real guest experiences can also be persuasive, providing social proof and reducing booking hesitations.

4. Experiencing Phase

During the trip, encourage travelers to engage with your brand on social media. Create hashtags for them to use, suggest photo spots or run contests for the best travel photo. This enriches their experience and provides you with content that can inspire others.

5. Sharing Phase

After the trip, travelers often share their experiences online. Encourage this by engaging with their posts, featuring standout content on your own channels, and asking for reviews or testimonials. This feedback loop provides valuable content and builds a community around your brand.

Targeting each phase of the purchase cycle with specific strategies can guide your audience from dreaming to sharing, effectively turning followers into travelers and advocates for your brand. This approach increases engagement, conversions, fosters long-term loyalty and word-of-mouth recommendations.

Strategize for Different Audiences

Tailoring your social media marketing strategy to cater to different demographics cannot be overstated. Different groups have varying preferences, from the destinations they dream of visiting to the travel experiences they seek, be they luxury or budget-friendly adventures. This targeted approach helps curate content that resonates with each demographic and determine the most effective way to engage them. Understanding the nuances between marketing to Gen Alpha vs. Gen Z and Gen Z vs. millennials and comprehending the broader social media demographics is crucial for crafting messages that hit the mark. 

Localize Your Travel Ads

Localizing ads is a strategic move that ensures your travel content speaks directly to the intended audience, taking into account cultural nuances, language and preferences. This approach enhances your ads' relevance and can boost engagement rates, making your brand more relatable and accessible to diverse groups. Dash Hudson’s Reporting and Dashboards can be instrumental in monitoring the performance of localized campaigns, providing insights that help refine strategies for different locales.

Align Content With Trends

It’s important to stay on top of the latest social media trends to keep your content fresh and engaging. Incorporating trending hashtags , topics, and formats into your travel content can increase visibility and appeal significantly. Utilizing tools like Social Listening can help you stay ahead of the curve by tracking what's currently capturing the audience's interest, allowing you to align your content strategy with these insights.

Reach New Destinations With Dash Hudson

For travel brands looking to soar to new heights, Dash Hudson offers a suite of tools designed to amplify your social media presence. With features like Dashboards for real-time analytics, Campaigns for tracking the performance of marketing initiatives, Relationships for managing influencer partnerships, and Content Segmentation for tailoring content to specific audience segments, Dash Hudson is your co-pilot in navigating the complex skies of social media marketing. Combined with strategic insights, these tools can propel your brand to new heights, engaging audiences with compelling content that inspires the travel bug in all of us.

How do you build a travel Instagram account?  

Building a travel Instagram account involves a mix of stunning visuals, engaging captions and a consistent posting schedule and content calendar . Focus on creating content that tells a story, showcases unique experiences and invites interaction. Utilize hashtags wisely, engage with your followers through comments, stories, giveaways and collaborate with Instagram travel influencers to expand your reach.

How do you make travel Reels on Instagram?  

Creating travel Reels on Instagram is about capturing the essence of a destination in short, engaging videos. Highlight unique experiences, use trending Instagram songs and sounds and incorporate creative transitions to make your Reels stand out. Remember to add relevant hashtags and engage with your audience through polls, questions or calls to action in the caption.

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15 Best Travel Accounts to Follow on Instagram

So nobody knows what the future holds in light of the COVID19 pandemic, now is not the greatest time to start arranging a fun vacation. Sitting on the couch and looking at travel accounts has been our life lately.  

Many of us, though, are seeking a reprieve from a new world awash in coronavirus news. 

So there’s no better time than now to indulge in a little daydreaming by perusing breathtakingly amazing travel images that highlight stunning destinations.

Bloggers and influencers have become increasingly Megafamous in recent years, yet only a small percentage of them are inspirational. Here are a few of our favorite Instagram travel bloggers to follow if you’re itching to travel.

15 Travel Instagrams You Must Follow 

@beautifuldestinations.

The travel editor-at-large for Tatler Asia Jeremy Jauncey is the brains behind this popular account, which aspires to offer inspiring travel footage from all over the world and connect with great creators with interesting tales to tell. 

You’ll find an aggregate of some of the best travel images on Instagram on Beautiful Destinations.

A glance at the stream will entice you to plan your post-Covid excursions, from the world’s most attractive cities to nature settings and magnificent architectures.

@danielkordan

It’s difficult not to get caught in Daniel Kordan’s stream of incredible adventures from all around the world.

The world-famous Russian photographer has a keen eye for landscape photography and spends most of his time discovering and documenting the most beautiful and surprising aspects of the planet.

This is the account to follow if you like bright colors and stunning clothing. Jennifer Mel Tuffen, a beautiful travel and lifestyle writer, has enthralled more than 2.9 million followers with her impulsive wanderings ever since 2012, and her Instagram account is among the most famous travel blogs on the platform.

Jennifer’s Instagram page is an aesthetically pleasing blend of colorful images of her living the high life in luxury hotels, swimming in crystal blue lakes, and admiring stunning architecture.

If you want to emulate Jennifer’s vivid photography style, check out izkiz Cam, an app she created with 35 distinct filters specifically suited for trip photography.

@chrisburkard

Chris Burkard is an avid surfer, traveler, and photographer who doesn’t shy away from trying new things.

His Instagram account offers a series of stunning images set in some of the world’s most breathtaking locations, and it’s perfect for thrill-seekers and adventurers. He’s currently in Sedona, Arizona, on a cycling trip with his friends.

@doyoutravel

Since 2016, Jack Morris has been documenting his spectacular travel experiences with his partner Lauren Bullen (@gypsea lust) as the top travel influencer and skilled photographer behind @doyoutravel.

Their Instagram account is the epitome of #relationshipgoals and #travelgolas, with entertaining animal encounters, stunning images taken in some of the world’s most picturesque locations, Instagrammable hotels, and more.

@muradosmann

Murad Osmann, one of the most prominent travel Instagram photographers, developed the classic #followmeto series, which portrays him holding his wife’s hand in various locations.

What sets the duo apart from the rest is their commitment to acquiring the best fashion products to arrange their photos with unique themes.

@yamashitaphoto

Michael Yamashita knows a thing or two about capturing and presenting strong human stories of the people he meets while globetrotting, having worked for National Geographic for over 30 years.

Michael’s immersive technique of documenting his adventures with thoughtful and informative comments gives us insight into strange cultures and lesser-known locales, which we admire.

Aside from being a master of portraits, he also has a beautiful collection of landscape images on his Instagram page.

@helloemilie

Emilie Ristevski’s photographs have an unearthly quality to them. Her Instagram feed is full of photographs with ethereal aesthetics and nostalgic sensations that tell the story of her great trips throughout the world.

Her work is relaxing and wonderful to look at, with gentle lighting and subdued tones, and she always manages to locate the best settings for the ‘gram in each country she goes.

Be warned: perusing Emilie’s account will almost certainly cause you to feel envious of her travels.

@jordhammond

Jord Hammond began his career as an English teacher in China, but he believed he was destined for a more creative route.

It wasn’t long before he decided to make a career out of photography, and now he travels the world, wowing his fans with magnificent cityscapes and aerial photographs captured along the route.

Jord’s trips are likely to add several cities to your bucket list, from an exotic tour in Mongolia to a breathtaking visit to Bagan in Myanmar.

@jess.wandering

Jess Dales has experienced more heart-stopping adventures than most of us will see in our lifetimes, whether it’s riding an extreme mountain swing in Peru, kayaking in crystal blue waters, or hiking incredible mountain trails.

Looking at her Instagram page will make you want to book a flight to wherever she was and spend the rest of your days there.

@lostleblanc

Christian LeBlanc, a Vancouver native, abandoned his accounting career at the age of 22, traveled to Asia, and lived as a “broke backpacker” for a year before launching his social networking company.

Today, the 26-year-old goes by the moniker “Lost LeBlanc” and creates breathtaking travel content for his 600,000 Instagram followers and over one million YouTube subscribers.

@alexpreview

Alexander Williamson, living in Hamburg, is the brains of the Instagram account known as @alexpreview.

Mesmerizing us with photographs of the Maldives, Bora Bora, and Thailand adorning his social media feeds, each post will make you wish you were right there with him.

His dreamlike photographs and movies frequently appear on the Instagram feed of some of the world’s most well-known travel publications, such as @CNTraveler and @TravelandLeisure.

@emmett_sparling

Emmett has had more thrilling adventures than most of us will see in our lifetimes, including dangling from a helicopter on top of a Hawaiian volcano, using a sled down a Swiss glacier at dusk, and being plunged deep into a cave in Java.

Emmett currently earns a profession as one of Instagram’s quickest expanding adventure travel photographers by sharing his incredible adventures through stunning pictures.

@travelsofali

Doctor Ali Alsulaiman was born in Saudi Arabia and now works in London. Ali gave up his clinical practice and began traveling full-time around a year ago.

His Instagram feed makes us dream of fancy hotels and far-flung destinations because he takes his camera with him on his excursions around the world and creates gorgeous photographs along the way.

@pilotmadeleine

Munich-based Madeleine Schneider-Weiffenbach has spent a significant portion of her life flying.

She struggled to get a job with an airline after earning her pilot’s license, so she used her passion for flying and travel to pursue a different professional path.

She’s now one of Instagram’s most prominent travel influencers, posting breathtaking photos of places like Santorini and Cappadocia.

With the coronavirus pandemic halting worldwide travel, we may be living in an unusual moment. But, with so much free time on our hands, there’s never been a better time to plan your next vacation .

Fortunately, travel influencers have supplied us with a new way to be captivated by wanderlust during the last decade.

Countless bloggers and influencers have improved their trip photography game on Instagram, taking us from tropical paradises to unknown wilderness from the comfort of our own homes.

These photographers and bloggers traverse the world, showcasing some of the most stunning places in the world’s most remote corners. So go through this list and find your favorite travel influencer.

Satyne Julianna Doner is currently a sophomore studying business management in sunny Tampa, Florida. A born bibliophile, she spends most of her free time curled up in a fantasy book or writing her own. When she isn't studying, reading, or writing, she is an avid equestrian and staunch supporter of rehabilitating retired racehorses. She owns one horse, named Hurricane, who keeps her grounded in all her endeavors.

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Best Travel Accounts to Follow on Instagram

At a time when the world is slowly recovering from the pandemic, more and more travel aficionados are dreaming of their next trip. Instagram is unparalleled when it comes to feeding users’ wanderlust, and travel bloggers are increasingly taking advantage of the platform to connect with their audiences. Below, we’ve gathered 28 of the best travel Instagrams to follow and have analyzed their content and marketing strategies to give you a head start on your travel account promotion.

@Theblondeabroad

@theblondeabroad is the go-to travel blog and Instagram account for solo and female travelers around the world. Kiersten Reich, the voice behind the blog, is a California native, who changed her corporate wealth management career to traveling the world. Today, she’s been to over 70 countries and has over 500k followers on Instagram, being one of the top travel influencers. Her insanely breathtaking travel photos bring popular destinations to the forefront and may make you dream a little.

In captions, Kiersten shares travel tips, personal experience, and lifestyle advice, as well as announces new blog posts and shares sponsored content. She uses from one to five hashtags on average, indicating destinations, types of trips, sponsors for promoted content, and more. It’s also noteworthy that Kiersten takes the time to answer almost all comments that she gets on her posts, be it a simple thank you, emojis, or a developed response.

@Danielkordan

@daniealkordan may be one of the best Instagram travel accounts out there, as confirmed by over 1.7 million followers on the platform. Daniel is a landscape photographer with a passion for remote places like Japan, Russia, Norway, Antarctica, Mongolia, Greenland, etc. On Instagram, he shares loads of incredible views of dreamy lakes, snow-capped mountains, and breathtaking sunsets. 

Using captions for microblogging, Daniel shares his travel adventures and filming techniques and announces upcoming expeditions and webinars. He adds hashtags to mention a destination, a type of camera, editing tools and more.

@Youngadventuress

Liz Carlson is a blogger behind @youngadventuress, her travel-focused Instagram account with over 200k followers. She’s been to over 60 countries across 7 continents and has had more heart-stopping adventures than most of us could imagine. Her Instagram profile is noted for idyllic photos of New Zealand outdoors and fauna. 

Liz publishes around 10-15 posts per month, and in captions, she shares travel experiences, news, tips, as well as announces giveaways and upcoming expeditions. On a side note, it’s more like a personal blog. Liz doesn’t use too many hashtags, from two to ten on average.

@Theplanetd

The Planet D is an award-winning travel blog and one of the best travel Instagrams 2021, with over 200k followers. Dave and Deb are the bloggers behind ThePlanetD and were even named Top Travel Influencers by Forbes Magazine. They have visited over 115 countries on all 7 continents and are real heavyweights in the travel space. 

Dave and Deb mostly share one picture per post and use captions to describe the location and share camera settings. The number of hashtags varies from a couple to twenty or thirty and include destinations, type of photos and travel, as well as numerous travel-related hashtags like #travelgram, #travellingtheworld, etc. It seems like Dave and Deb try to respond to comments under their posts as far as possible, or at least like them.

@emmett_sparling

Emmet helps top brands from around the world capture their vision through photos and video. On his Instagram profile with over 800k followers, you can find a collection of breathtaking pictures from his explorations all over the world. By sharing his travel experiences with the audiences, Emmet is making his living as one of the fastest-growing Instagram travel bloggers.

Emmet shares carousel and single-picture posts, as well as video clips, reels, IGTV videos and travel guides, featuring a series of publications for the same destination, like India, Europe, or Canada. As for hashtags, he mostly posts them in the comment section and in a large number, about 20 on average.

@Pilotmadeleine

Madeleine is a commercial pilot and a travel blogger with over 1.3 million followers. She fills her feed with vibrant and perfectly styled pictures of her latest discoveries and travel experiences. You can find single-image and carousel posts and reels. To generate engagement, Madeleine runs giveaways and contests, but doesn’t use hashtags much. On average, Madeleine shares a couple of posts per week.

@Lostleblanc

Christian LeBlanc is a travel blogger from Vancouver with over 660k followers on Instagram and YouTube vlogger. At the age of 22, he quit his accounting career and moved to Asia for backpacking. In a year, he saw his social media business take off, and today Christian runs the Lost Creator Academy for content creators.

On Instagram, Christian documents his travel adventures and shares impressive photos and videos from around the world that make us long for the next holiday. On average, he publishes around 3-5 posts weekly. Christian uses captions to share personal thoughts, experiences from his trips or introduce events in his Creator Academy. 

@Wearetravelgirls

This is a travel community aimed at inspiring and educating female travelers all over the world. It brings together travel tips and inspiration from various bloggers, and you can find new content uploaded almost on a daily basis.

The community uses a lot of hashtags to drive traffic – 10 to 20 on average. There are mostly single-image and carousel posts, but you can also find reels, IGTVs and travel guides uniting several publications under the same topic. In captions under each post, you can find a link to the blogger who shared the picture, description of the place and travel tips and hacks. Make sure to tag the community if you’re a female traveler striving for media attention.

@Taramilktea

Tara Whiteman is an Australian travel blogger sharing her favorite finds to over 1.4 million followers on Instagram. A distinctive feature of her account is that publications are beautifully arranged through a kaleidoscope of color, passing from yellow to peach to blue and so on. One of the top Instagram travel accounts, Tara will teach you how to travel in style and live life to the fullest.

Tara shares a lot of reels and some IGTV videos in addition to single-image and carousel posts. She often talks about her travel experiences in destinations and promotes beauty and fashion brands in captions. Hashtags are not a mandatory element in her promotion strategy, although you may encounter a couple of them for sponsored content.

@Finduslost

Selena Taylor is a travel photographer and blogger from Amsterdam. In 2016, she left California for a road trip, which grew into life-changing adventures. Twelve countries and six thousand kilometers later she started the Find Us Lost travel blog to share travel insights, photography, unique destinations and much more. Now, as Selena is based in Amsterdam, you can find a lot of Amsterdam pictures in her Instagram account, as well as some of the world’s most captivating cities, blissful beaches and lush florals.

Selena shares a lot of carousel posts and reels, and in captions, she often announces upcoming blog posts and travel guides. There are between one and eight hashtags on average under Selena’s posts, such as location hashtags or inspiration hashtags. Selena also uses her branded hashtag #finduslostpresets to introduce lightroom presets.

@Muradosmann

Murad Osmann is the mastermind behind the “Follow me” photo series with the iconic hand-holding pose. He is also a film producer, having over 3.7 million followers on Instagram. Together with his wife Natalia, Murad chronicles the world’s most beautiful things and has made it to the list of the top three travel influencers by Forbes.

Murad mostly shares single-picture posts, but there are also carousel posts and reels. He uses captions to describe locations where the photos are shot or share travel experiences. Apart from #followme, Murad doesn’t use many hashtags, just to mention a location or a social campaign from time to time.

@Theprettycities

The community @theprettycities is one of the best travel Instagrams to tag if you’re sharing a picture taken during a city break. If not, the community will add numerous cities to your bucket list. You’ll find photos from different instagram travel influencers, featuring must-go restaurants and quaint streets from various cities across the globe. 

The account features solely single-picture posts, and in the captions, you can find a link to the photo’s author, a short description of a place and a couple of hashtags, including the branded hashtag #theprettycities. In the same vein, you can explore the world’s most popular places from every angle with dedicated travel Instagram accounts @prettycitiesnewyork,  @prettycitylondon, and @prettycitiesdublin_.

@Theslowtraveler

Carolyn, the blogger behind The Slow Traveler with almost 500k followers on Instagram, shares photos of beautiful outdoors in England in a very atmospheric and cohesive compilation. Carolyn doesn’t post often, just four to five times per month, although each post is gaining numerous comments. In the captions, she shares travel experiences, famous quotes, place descriptions, and so on. In contrast to other bloggers, she barely uses hashtags, only for a few posts.

@Thecommonwanderer

If you are looking for an escape from a new reality flooded with COVID news, take a look at @thecommonwanderer, one of the top travel influencers with over 500k followers on Instagram. This is also an award-winning travel blog for travelers seeking authentic experiences in different destinations around the world. 

Adventures that first started with a one-way ticket to Singapore brought Mark and Mim, the masters behind @thecommonwanderer, to over 30 countries, including remote destinations like the Himalayas in Nepal, the temples of Bagan, Namibian sand dunes, and Cambodian jungles. Mark and Mim put them at your fingertips to lust over and make you wish you were right there with them.

On Instagram, Mark and Mim share a lot of reels and carousel posts. The posting frequency varies from a couple to over a dozen posts per month, depending on whether they’re on the road. In captions, you can find a lot of travel tips and tricks to make perfect shots. Notably, Mark and Mim take time to respond to every comment users leave under their posts.

Emily is a travel blogger who shares amazing pictures of many far flung destinations. She is also a co-founder of @seattleinsiders and is setting social media feeds alight with images of Seattle of over 100k followers on Instagram.

In the captions, Emily shares her travel experiences, shooting tips, her own reflections, and so on. She is not a frequent poster, with only a couple of posts uploaded on the platform each month. Emily mostly shares single-picture posts, but there are a few carousel posts every now and then. As for hashtags, Emily either adds a couple of them in captions or uses about 20-30 of them in the comment section to make captions look tidier. She uses a lot of travel-related hashtags like #travelstoke, #followmefaraway, #justgoshoot, and so on.

This amazing account with almost 2 million followers shares photos of a hedgehog Mr Pokee traveling around the world. The idea behind the account was to remind people that there are always reasons to be happy and smile even among all the serious things taking place every day.

Captions are rather short, with a few long stories every once in a while. Not all posts have hashtags, and their number varies from a couple to over a dozen. @mr.pokee is one of those travel accounts that will captivate you for hours on end, with photos of beautiful destinations and stories about adventures of a cute little hedgehog.

@Travelsofali

Ali Alsulaiman is an award-winning photographer with a passion for luxury traveling and a medical doctor who quit his clinical practice to become a full-time traveler. Saudi-born and now London-based, Ali has made it to the top ten Instagram travel influencers , having over 30k followers on the platform. On his account, you can find breathtaking landscapes in different locations around the world as well as pictures of luxury resorts and hotels. 

In captions, Ali describes locations, shares stories and filming conditions, and so much more. He extensively uses hashtags under each post, both in English and Arabic. These are general travel hashtags like #luxuryworldtraveler or #yachtlife, location hashtags like #londonskypool or #corfu. Ali predominantly uses hashtags in captions, separating them from the main text with spaces.

@Paulodelvalle

Paulo del Valle is a Brazilian travel photographer, based in São Paulo. He is also a co-founder and creative director at @thisiscraft, a content marketing agency. On Instagram, Paulo shares stunning pictures of destinations around the world with his 400k followers.

In captions, Paulo often shares shooting and editing tips. He mostly writes in Portuguese but sometimes also translates it into English, and seems to have a pretty strong local community, as most comments under his posts are in Portuguese. Notably, Paulo rarely uses hashtags, for example, just to indicate ongoing social campaigns like #applehouseparaty or link to sponsors or some destinations.

@Alexstrohl

Alex Strohl is a master of landscape photography and a filmmaker. What is really exciting about his works is how Alex manages to capture the beauty and wilderness of nature and show it in the shot. Such an eye for beauty helped Alex acquire over 2 million followers on Instagram.

In captions to his photos, Alex describes locations and camera settings, shares travel adventures and experiences, and personal reflections. Alex likes the comments users leave on his account and responds to them. He doesn’t tag locations with some exceptions nor does he use many hashtags, apart from mentioning ad content like #ad, photo cameras like #CanonCreator or #EOSR5.

@loic.lagarde

Loic Lagarde is a travel photographer from Paris who shares unparalleled images of destinations in France and around the globe with over 170k followers on Instagram. His passion for photography grew when Loic was backpacking around Australia. Today, Loic specializes in shooting destinations and luxury hotels. He has been named the best travel influencer to follow on Instagram by Harper’s Bazaar , and his works have been featured in multiple magazines.

In captions, Loic presents the location in the picture both in French and English. You can learn about the place’s history, architectural features, how the shot was taken, and more. Loic extensively uses hashtags, over 20 in each post. To make captions look tidier, he separates hashtags from the main text with spaces. Notably, he tries to respond to all comments that he gets on his profile.

@Doyoutravel

Jack Morris is a travel blogger based in London with over 2.5 million followers on Instagram. On his account @doyoutravel, Jack shares photos from his travel adventures. He also sells lightroom presets on his website.

Jack shares single picture posts, carousel posts, as well as reels and IGTV videos. In captions, he writes about travel and life experiences, favorite places, upcoming trips, and more. Jack rarely uses hashtags, just to mention ads, social campaigns, etc.

Louis Cole is a travel vlogger with over 1 million followers on Instagram. On his account, Louis shares his travel and life adventures and inspires social changes. You can find single-picture posts, carousel posts, reels, and IGTV videos. 

In captions, Louis shares travel adventures, describes locations and promotes social campaigns. He also runs a lot of contests and giveaways. You can find hashtags for social campaigns like #SayYes or #EarthDayLive. Posting frequency varies a lot from daily sharing in some months to less frequent posting.

Callum Snape is a travel blogger and photographer from Vancouver, Canada, with over 800k followers on Instagram. He’s been pursuing a career in adventure and travel photography for over 12 years and has collaborated with brands like Samsung, Air Canada, Adidas, and more. During this time, Callum has learned to earn a living with his passport in one hand and a camera in the other. If you’re also interested in the art of travel photography, you can subscribe to his newsletter and start getting your bi-weekly dose of inspiration. 

In captions, Callum shares travel adventures and tells stories, presents social media campaigns and offers from brands, and announces posts and ebooks from his blog. He also shares camera settings for some shots. As for hashtags, you can encounter two or three under most posts. They mostly serve to introduce destinations like #inLOVEwithSWITZERLAND or #visitzurich, as well as partners like #swisstravelsystem.

@Thebucketlistfamily

The Bucket List Family is an amazing travel Instagram account with over 2.6 million followers and a YouTube channel with over 1.3 million subscribers. A few years ago, Garrett and Jessica Gee took a leap of faith and sold everything they owned to travel the world with their three kids. They have now been to over 85 countries worldwide.

@TheBucketListFamily is a very genuine account, as Garrett and Jessica sincerely share their family adventures and mishaps. You’ll find a lot of reels and IGTV videos, as well as carousel posts, very real and vivacious. Captions length varies from one sentence to long texts, where Garret and Jessica write about their trips, parenting, and more. They use two to four hashtags on average, and only under some posts. You can find location and animal hashtags, travel-related hashtags like #bucketlist, and more.

@Jamesrelfdyer

James Relf Dyer is a UK-based travel and adventure photographer with over 260k followers on Instagram. He shares travel adventures around the world and introduces custom-made presets. James shares new posts quite often, from daily uploads to several posts per week.

In captions, James talks about travel adventures and creating pictures, promotes travel brands and shares discounts, and describes the best spots to visit in different destinations. He uses hashtags extensively, over 20 for each post, separating them from the main text in captions with spaces. They include location hashtags and also various travel-related hashtags like #passionpassport, #earthfocus, or #vacations.

@Chelseakauai

Chelsea Kauai is a travel blogger from Hawaii with a passion for adventure travel, diving and care for the environment. She has been to over 50 countries around the world, which got her over 1 million followers on Instagram. 

Together with beautifully staged photos, Chelsea shares real-life pictures and videos from backstage. She often posts reels, as well as IGTV videos. There is also a guides section, accumulating over 20 publications about travel around South Africa. In the captions, Chelsea shares her travel adventures, personal life, editing tips, as well as giveaways, and attracts attention to social and environmental matters. She mostly uses hashtags for sponsored content and social campaigns.

@Saltinourhair

Hannah and Nick are award-winning travel bloggers with 250k followers on Instagram. Before their Instagram business and blog took off, Hannah was a graphic designer and Nick was a web developer. They have turned their passion for travel, photography, and creativity into travel blogging and are creators of the SaltInOurHair.com blog.

On @saltinourhair, you can find travel guides, tips for sustainable tourism, and guides to the digital nomad lifestyle. In captions, they write about destinations and share editing tips, as well as introduce their own photo and video filters. They use hashtags under each post, including locations and general travel-related hashtags. In fact, using popular hashtags as well as promoting content on Pinterest is what drove a lot of traffic to their Instagram page and blog .

@Jordhammond

Jord is a travel influencer whose otherworldly photography garnered him over 780k followers on Instagram. He also runs courses on travel photography editing, Instagram growth, and the business of travel photography. On his Instagram, you can find incredibly beautiful photography of landscapes, architectural monuments and cities from around the world, as well as drone photography.

In captions, Jord talks about traveling to different destinations, introduces his own products like tutorials, courses, etc., promotes brands, and more. He uses one or two hashtags under a post, if any at all. These are, for example, destination hashtags like #croatiafulloflife or hashtags for sponsored content like #LUMIX or #ShotOnLumix.

Are you ready to follow suit and embark on growing your own travel account on Instagram? Then, it is the time for action! Take advantage of the recovery of the tourism industry and jump on the bandwagon.

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14 Best Travel Instagram Accounts to Follow

Posted by Danielle Dougall | Sep 10, 2023 | Intel | 0 |

One of the best ways to get adventure inspiration is on social media. We’ve gathered a list of the best travel Instagram accounts to follow to get you started.

These travel influencers know what makes good eye candy. They’re attractive, stylish, and travel to beautiful, exotic locales. If you’re thinking of brushing up on your photography skills or embarking on a new adventure, we suggest you check out their pages.

From hidden waterfalls in the jungles of Bali to the best bars in NYC , these adventurous souls should be your go-tos. Be prepared to get major travel envy. These travel Instagram accounts are no joke. Here are our favorite ones in no particular order.

1. Beautiful Destinations

Credit: Beautiful Destinations

Founded by Tom and Jeremy Jauncey, Beautiful Destinations is the award-winning creative agency behind one of the largest travel pages on social media. More than 13.5 million people in over 180 countries tune in to their channels to be inspired. BD boasts 11 million followers on Instagram alone. Their mission is pure – to celebrate the beauty of the world and its amazing places, people, and experiences.  Of all the travel Instagram accounts out there, this is our favorite.

The team at BD champions positivity, inclusion, and vibrancy in everything they do. It shows through the work they create. On their feed, you’ll find some of the most jaw-dropping, awe-inspiring locales. We love that they emphasize more than just being a traveler.

When you engage with their content, you are always pushed to grow, challenge yourself, get outside of your own head and your own experiences, and learn from others around the globe. Isn’t that what travel is all about?

2. Earthpix

Credit: Kyrenian

Want more travel Instagram accounts to drool over? Here you go. Serving as a feature page for talented photographers and videographers, Earthpix has amassed an Instagram following of 12.9 million. This account offers endless swoon-worthy locations to start a wanderlust fire in any eager soul. Whether you’re looking for snow-covered mountains, dramatic landscapes, an urban jungle, or a desert daydream, you’ll find it all here – and more.

3. Do You Travel

Credit: Do You Travel

Jack Morris started one of the most iconic travel Instagram accounts. Do You Travel boasts a whopping 2.8 million followers. Just a few years ago, he worked as a carpet cleaner before he sold all his possessions and bought a one-way ticket to Thailand. From there, he began to run promotional pages for businesses. They took off and quickly began accumulating a large following. Jack decided to put that same effort into something he was passionate about. From there, Do You Travel was born. It just happened in the right place at the right time.

Now, he’s got an impressive collection of stamps in his passport book. He’s currently living in Bali with his other half, Lauren Bullen (aka @gypsealust). Their feeds are they very definition of relationship goals.

4. Gypsea Lust

Credit: Gypsea Lust

Have you ever spent your Tuesday envying Lauren Bullen’s life? We’re right there with you. Every other picture she posts on Gypsea Lust , she has a glowing tan and is laying on a remote beach. With a following of over 2.1 million, she is one of the top travel influencers on the market.

Last year, Travel and Leisure reported that she and her partner Jack make well over $100k a year for their travels and paid promotions. Can they adopt us? Lauren didn’t care for her day job either. A self-taught photographer, her account began to pick up steam a few years back when she was approached by a tourism bureau in Queensland, Australia to accompany them on an influencer-led trip.

For those aspiring to travel more and have a passion for photography, she offers this advice. Try to capture authentic photos. Second, a little editing and good gear go a long way. Lauren and Jack use a Canon 5D Mark IV and edit with Adobe Lightroom.

5. Chris Burkard

Credit: Christ Burkard

Chris Burkard is an American self-taught photographer and artist, based in California Central Coast region. Burkard’s work is layered by landscape, lifestyle, surf, outdoor and travel subjects.

Go ahead and treat yourself. Take a look at his lovely Instagram. Burkard is known for images that are punctuated by untamed, powerful landscapes. Through social media, he strives to share his vision of wild places with millions of people and to inspire them to explore for themselves.

His visionary perspective has earned him opportunities to work on global, prominent campaigns with Fortune 500 clients, speak on the TED stage, design product lines, educate, and publish a growing collection of books. Along with his team, Burkard is based out of his production studio and art gallery in the Central Coast of California.

6. Emmett Sparling

Credit: Emmett Sparling

We’re sure you’ve heard of the adventurer and photographer Emmett Sparling . His vibrant photos and videos are nothing short of love at first sight. This crisp and surreal photography tells the story of a young man who’s come a long way in developing his skill set and seen some of the most magical places on earth. If you take a closer look though, you’ll see something else. There’s a lot to this Vancouver creative. Somehow, he’s managed to carve out a distinct image for himself among the millions of travel bloggers.

7. Captain Potter (aka Sam Potter)

Credit: Captain Potter

We absolutely love Sam Potter’s Instagram. His zeal for life, passion for people, and authenticity shine through. He’s certainly made a name for himself among travel bloggers. The mountains, ocean, and world around him have all become an integral part of his personhood.

Sam takes stewardship seriously; he appreciates cultures from all over the world. Growing up roaming around Kauai, he realized an impetus to travel. His love for creating has brought him around the globe.

He says, when you travel, you’re always being introduced to new things, sounds, mountains, the ocean, the people who surround you. And you’re left better for it. It’s not just your home. It’s who you are. A large part of what he wants to change about the travel industry is going just for a trend.

The secrecy of a place is what keeps it magical – respecting the land, protecting traditions. Whenever Sam meets someone new and finds himself in a new place – if it’s quiet and there’s no one around, he does his part to keep it that way. It’s so important to enter with respect and the knowledge that now that you found this place, you have a responsibility to it.

Make sure it never loses its magic. Keep the quiet places quiet. Follow along on his adventure via the Captain’s Log on YouTube and be sure to check out his page on Instagram.

8. Chelsea Kauai

Credit: Chelsea Kauai

Here’s more island wanderlust for you to enjoy courtesy of Chelsea Yamase. In recent years, this Hawaii native has been traveling the world as an athlete, model, and writer. Her account has amassed 577k followers and it’s easy to see why. She lets her passion for life run wild in the hopes that people will chase after their own. She chooses to view the world as precious and connected rather than fierce and unfamiliar.

Across her feed, you’ll find adventures of a lifetime – swimming with sharks, running along narrow canyons and cliffs, bungee jumping. This girl is living life to the fullest and going places (all pun intended). Her self-expression and creativity will not disappoint.

Credit: Zoe Laz

Cute lifestyle blog meets travel inspiration. We first found Zoe’s page through a collaboration with Urban Outfitters. Right now, she’s roaming through Tuscany, Italy with her boyfriend, spreading travel inspo to her loyal following of 318k. Like Zoe, her page is cheerful, fun, and easy going.

Whether she’s standing on the Spanish Steps or exploring the great outdoors in Utah, her authentic photos make you feel like you’re along for the ride. She’s honestly got one of the best travel Instagram accounts.

Credit: Fursty

Of all the travel Instagram accounts out there, Dylan Furst’s is a breath of fresh air. While most travel influencers flock to post pictures from the same few locations (e.g. Bali, Iceland, Thailand, Greece), Dylan pursues beauty in the simple things.

Hailing from Bellingham, WA, this PNW native has made a name for himself.  His backyard near the Rainy City has heavily influenced his style as a photographer. Specializing in outdoor, adventure, and travel photography, he’s had the opportunities to experience a variety of landscapes, countries, and cultures through the portal that is his camera. Dylan strives to show unique perspectives and tell meaningful stories through his art.

11. Earthy Andy

Credit: Earthy Andy

Is this a healthy eating account or travel account? It’s both! Earthy Andy is everything #familygoals and #travelgoals. A self-professed Earth admirer, she travels all over Hawaii and the rest of the globe with her husband and two kids. Besides making mouth-watering vegan recipes, she raises awareness about eco-friendly and sustainable living practices. We’re absolutely in love with the beautiful images she creates and the life she lives.

12. Rory Court

Credit: Rory Court

We’re surprised Rory Court’s IG hasn’t blown up by now. While he’s got a steady following of 11.6k and counting, the quality of images he produces are on the level BD shares. Keep your eyes on this Canadian photog + traveler.

13. Joonas Linkola

Credit: Joonas Linkola

Are you’re more of a winter wonderland kinda person? Go follow Joonas Linkola . He’s got one of the best travel Instagram accounts. Just browse through his feed for a good ten seconds and you’ll be hooked. From epic aerial shots over tall pines and surging rivers to serene campsite tents and the crackling of a warm fire, his feed makes you crave an adventure in the great outdoors. If you find yourself craving a cozy cabin escape in the heat of June, you’ll know who to blame.

14. Ockey Dockey

Credit: Ockey Dockey

Lauren Riboldi and her Insta are a pocketful of sunshine. It’s hard not to smile when you look at her photos. Every one makes you feel like you’re let in on a special moment. We love the authenticity behind them. Her feed shouts lucky in love; scroll through for adorable couples pics with her and her husband around the Hawaiian islands.

Needless to say, the scenery is perfect too. Hawaii certainly isn’t a bad backdrop. Waterfalls, jungle roaming, and shimmering underwater bokeh effects with dolphins fill the feed. As if that wasn’t enough, her captions are refreshingly honest and meaningful. While Instagram is notoriously a place to show only the highlights of your life, she lets you in on her struggles and raw journey. That alone is worth a follow.

Go Follow These Amazing Travel Instagram Accounts

Do you want to travel the world like bloggers ? You won’t find a better place to get some wanderlust inspo than on these travel Instagram accounts. They cover places all over the globe. From exotic locales and hidden getaways to some of the most popular tourist destinations, you’ll get the inside scoop on where to go and all the nitty-gritty details in between.

We hope you loved reading our article. Remember, if you have any questions for us, we’re just a comment box away. Let’s talk soon.

Related Article:  Best Travel Cameras For The Adventurous Photographer

About The Author

Danielle Dougall

Danielle Dougall is a photographer, avid writer, and traveler. Hailing from the rainy city of Seattle, WA she now lives in southern California where she enjoys longboarding, hiking, coffee shop hopping, and dreaming up destinations for her next international trip.

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Home » Budget Travel » Top 50 Best Travel Instagrams Active Today

Top 50 Best Travel Instagrams Active Today

Are you an aspiring travel photographer looking to up their game? Do you use social media as a means of posting your photos as well as gain insight into the traveling world? If so, you need to check out these  50 photographers  who have some of the best travel Instagram accounts in existence right now!

Instagram has become more than just a space to share your casual, everyday eye candy. It is now one of the leading platforms for sharing professional work and multimedia from both artists and journalists.

More than just moments, many of the photos found on the best travel Instagram accounts are testaments to the travel lifestyle…

If you want to take better travel photos and become a  more successful photographer in the community, then take inspiration from these awesome Instagram personalities. I myself am not that into social media, but these are the Instagrammers I enjoy following and find inspiration from for my own travels. 🙂

Some of these guys will undoubtedly be big names in the near future. Others have already established themselves as the best travel photographers on Instagram without any signs of slowing down.

Please understand that  these Instagram accounts are listed in no particular order . We love all of out Instagram compatriots equally 😉

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Snap a few pics around the massive infinity pool or pose with your coffee in front of the pink pool table. There are plenty of Instagram-worthy backgrounds to spice up your feed.

Top 50 Best Travel Instagram Accounts

The most iconic travel instagram to follow, the traveling instagrammer with the tiniest guitar, epic landscape travel instagram, must-follow instagram – this travel blogger is going places, best adventure travel instagram accounts, best instagram travel bloggers, stunning landscape and adventure travel instagram, stunning travel instagram for landscapes, best travel instagram account for obscure destinations, best travel instagram for wildlife (and the coolest name ever), best travel instagram couple (plus a dog), top travel account for climbers.

Find travel inspiration and plenty of valuable Insta travel captions in all of the following…

@thebrokebackpacker

Obviously, I’m going to start with The Broke Backpacker’s very own (and new!) IG. Now you can get a fix of your favorite travel blog across multiple platforms, how sweet is that?

Expect travel inspiration, stories of debauchery, killer IG destinations , and sweet tips on how you too can travel on the cheap–forever!

#1 @themanwiththetinyguitar

Stringed-instrument extraordinaire as well as a savant with stringing together words, Ziggy is the definition of a broke backpacker if I’ve ever seen one. And a damn impressive adventurer at that.

From dumpster diving, to vanlife, to truly hardcore India travel, this man has truly done it all. And now you can find raw adventure, doobies, and a whole lot of candid moments shared on Zigz’ IG.

Aside from giving the rest of us dirtbag standards to look up to, Ziggy also wears many hats here at The Broke Backpacker. From daily admin to serious fiascos, the entire team would be a whole lot worse off without him.

Always fond of a good smoke sesh, you’d also be a fool not to eat up Ziggy’s sage (and thoroughly detailed) advice on the wild, wondrous world of drug tourism!

#2 @Altitude.wanderer

Sima is one epic young lady on a mission to inspire others to hit the road in search of adventure… She’s Iranian and she specialises in MOUNTAINS! Usually, she’s found climbing, hiking and taking photos in high up places.

Her mountain shots are simply stunning and she’s a self-taught photographer so if you’re looking to learn the craft yourself or simply up your game, follow her for plenty of inspiration!

#3 @roamingralph

Ralph Cope aka Roaming Ralph began his career as a traveling content creator but was soon discovered by The Broke Backpacker to be a solid photographer.

He has since worked with the company in developing not only their photography department but also as an official photographer marketing content. We consulted him, of course, on the assembly of this article.

He’s a talented and dedicated landscape photographer who stays true to his craft without playing into the overdone post-processing trends. He’s currently leading tours into the Karakorum Mountains in Skardu and expanding trips into other remote mountain places. Check out this guy!

#4 @intentionaldetours

Besides being one of our beloved team members, Samantha is one of the most offbeat travelers I know. She’s based in Pakistan, and her Instagram account features dope travel photography along with hella’ informative captions.

Instead of continuous selfies, you can find a whole host of portraits, landscapes, shrines and whatever else Samantha happened to find inspiring while adventuring in Pakistan .

Aside from producing epic content here at The Broke Backpacker, Samantha also has her own travel blog and has been published in some pretty impressive travel publications.

#5 @lostwithpurpose

Hands down, Alex is one of the most adventurous solo female travelers I know. She has traveled solo in Pakistan, like me and she knows her shit. She also takes incredible photos and her IG lives are pretty fucking hilarious… I dig her sense of humour. She’s doing pretty amazing things 🙂

#6 @gettingstamped

Hannah and Adam are two globetrotting travel bloggers from the USA. They go to some of the most insane looking places you’ve ever seen. I’m very jealous of their incredible USA travels … I love these guys and we’ve gotten smashed together many a time.

#7 @scottjonphotography

I have never seen a photographer create such sublime and surreal photos like Scott. His photos are beautifully abstract, being mostly aerial… they are unlike anything else on social media.

Even when he isn’t in the air, his groundwork is just as stunning and of has a revelatory quality. Scott is of my favorite photographers and definitely one of the best travel Instagrammers out there.

#8 @elialocardi

Elia is a kind of guru in the travel photography community, one who teaches just as much as he creates. He is a great photographer, to be sure, but more importantly, he is a great educator who supplies eye candy to supplement a good helping of food for thought.

Follow Elia for the occasional morsel of photographic enlightenment and be sure to check out his tutorials with Fstoppers and the like.

#9 @chrisburkard

I suppose no list of the top Instagram travel photographers would be complete without a mention of Chris Burkard, the current darling of the travel photography world. Every photo he puts out, be it from an epic surf trip in the Arctic or one from his backyard in California, is significant.

I personally look forward to every one of Chris’ posts and have no problem saying that he is one of the best travel Instagrammers, hands-down.

Bordering the line between reality and surrealism, Robert creates digital art through his use of photoshop and photography. His posts are dreamy and borderline lucid. He uses a lot of tones between red and yellow.

Robert is one of the best digital art Instagrammers, so check him out!

#11 @ccracken

Lots of travel photographers like to talk about how amazing life can be; few actually talk about how it can all go to shit.

Connor McCracken uses his Instagram to promote open dialogue about mental health problems and how travel can remedy them. He is one of the best travel Instagram photographers because of his candor and sincerity.

#12 @coryrichards

Cory Richards is a legend – a free camera wheelin’ son of a gun with a penchant for wool jackets and perfectly trimmed facial hair.

His photos are among the most narratively rich and dramatic that I’ve seen, blending photojournalism and storytelling with travel, perfectly. He is certainly one of the best travel photographers on Instagram, ever.

#13 @Renan_ozturk

Renan Ozturk received a great deal of attention for his role in Jimmy Chin’s epic Meru . Before the fame, he was a rambler, and, most importantly a damn good painter (think Ansel Adams meets Ralph Steadman). His attention has since shifted to photography and between the two, his Instagram is full of amazing travel moments.

#14 @earthwanderess

Evelina is an eco-travel Instagrammer, dedicated to making travel more sustainable. She’s one of the only travelers making a point to travel without flying in order to keep her carbon footprint minimal.

If you are interested in travel BUT also strive to be a sustainable and conscious human, then give Evelina a follow and follow her advice.

Her content includes adventure travel inspiration, light packing, slow fashion, minimal living, slow travel, zero waste, and more!

#15 @nikkibigger

Nikki is awesome… She’s lived in a van for many years and posts some of the most incredible van-life stuff you’ve ever seen. She’s now working on building an online income whilst driving her brand new, custom made, van all over Canada and the states with her very cute dog. I love Nikki big time and we had a lot of fun hanging out in Thailand together 🙂

#16 @juliathompson

Julia, with the help of her boyfriend, Chris ( chrisrlocke ), is taking the West Coast by storm with their snapshots, which are among the best travel photos on Instagram. Their work is characterized by epic vistas and the intimate moments that they share with it.

Having traveled quite a bit through New Zealand, Asia, and Europe, they’re now back in the PNW.

#17 @stephen_matera

Stephen Matera is one of the most reputable landscape photographers in the United States today. His work has taken him to some of the country’s most magnificent corners, several times over. Every time he posts, he manages to discover something fresh about the US, making

#18 @kyleobermann

In an age where many travel photographers are capturing the same, repetitive photos of the same, growingly-monotonous subjects, a couple of people like Kyle, are managing to be novel.

Working primarily as a conservationist in China, Kyle ventures out into the Chinese wilderness and captures some stunningly original photos. Still untouched by Western tourism, the Chinese wilderness is exotic and Kyle does great justice to it.

#19 @thomaschuphoto

Thomas is perhaps the only fine art landscape photographer (that we know of) that ventures to Pakistan, which is one of our favorite regions!

His work is glorious and is comparable to many of the best travel Instagram photographers out there. He also visits Greenland, Patagonia, Southeast, and many more adventurous destinations.

#20 @jerometheworld

Jerome is currently on an epic trip through Central Asia and is putting out some of his best work yet! With his trusty 4×4 and camera both on hand, he is helping to blaze new trails in a region that sees little tourism. We also appreciate his own self-proclaimed broke backpacker roots 🙂

#21 @sorelleamore

Sorelle is a next level human, and I have been extremely impressed by her depth, wisdom, and humor on what can sometimes be a superficial app…

She is best known for her #advancedselfie; you would never know her photos are taken with a timer and tripod if she didn’t tell you! She shares tutorials and behind the scenes content on YouTube too. You should follow her; everybody should follow her.

#22 @rachel.pohl

Rachel Pohl and her husband @charles_post live and travel around the USA, specifically in the mountains and around Montana, where they hunt, fish, camp, and conserve. Yes, conserve.

Charles is a professional conservationist, and together he and his wife share thought-provoking conversations on Instagram about preserving wild lands and participating in the eco-systems around you.

Rachel is an artist and incredible painter as well. Together, Charles and Rachel’s photos, work, and art are as mesmerizing as they are inspirational.

#23 @marcograssiphotography

Having worked with many of Instagram’s best travel photographers already, Marco is quickly making a name for himself as one of the leaders.

His work is mostly concerned with the mountains and tundras of the Arctic as well as his home in the Dolomites. The landscapes that he creates are near-flawless being both dramatic and vivid. For wilderness photographers, Marco is an inspiration.

#24 @artwolfe

Art Wolfe is one of the great masters of modern travel photography so it makes sense that he’d have one of the best travel Instagram accounts! His work is superlative, celestial, even, and he has set the bar for most of the world’s current travel photographers. No matter what the subject – be it human, animal, or Earth – Art Wolfe is one of the best at capturing them.

#25 @jaydabliu

Joe is a traveling street photographer that has done a great job of bringing style and elegance to otherwise decrepit or oppressive objects. Being raised in Nairobi, Kenya, which is a city with plenty of grit of its own, Joe has had a lot of inspiration and subject matter to work with over the years. For streets artists, Joe is one of the best travel Instagrammers that you can follow.

#26 @federiclagrange

Frederic is a different photographer. His photos are not the most attractive and certainly have a griminess that many find unappealing. Both haze and noise (the photographic kind) are readily apparent in his work, which can be off-putting.

I just can’t help but feel like this guy is refreshing though. Like a good Schopenhauer thesis, Frederic manages to make photography interesting again with the frankness and brutality of his work. Go check out how is style earned his place among the best travel Instagrams.

#27 @andrewstuder

Andrew is a traveling professional who specializes in nature photography and has worked with brands, such as Nat Geo, Yeti, Land Rover, Columbia, and more.

He has accomplished a lot, to be sure, but many photographers in this list have too. Here’s the thing – Andrew is only 21 years old. Fuck, he makes me feel like a wash-up, and I’m not even 30 yet! If we could give Andrew any title, it’d be the best travel Instagram photographer who still has to pay extra for a car rental.

#28 @johnpricephotography

Like much of social media, John Price popped-up on my radar a couple of years ago out of seemingly nowhere. At the time, his photography, which concerned mostly alpinism and climbing, intrigued me.

Unlike most others on social media, he has consistently improved and keeps wowing me. His alpine photography is some of the most dramatic out there, which makes him, deservingly, one of the best travel Instagrammers today.

#29 @jodymacdonaldphoto

Jody is a special photographer who is able to blend narrative, journalism, and aesthetics seamlessly into her photos. Her work is varied but, in my opinion, has a profound sense of isolationism. Many of her subjects: man, beast, or land, feel cut-off from their world, and in doing so achieve a certain beauty.

#30 @rannveigaamodt

For all you rockhounds out there that daydream about that epic send against the most stunning backdrop, Rannveig is the best travel Instagrammer for you.

This girl has journeyed to some of the best climbing sites in the world, like Maiorca, the Chinese Karstlands, and the Norwegian fjords; her photos are stunning. Props to the photographer(s) that she works with, but she’s no slouch behind the lens either.

#31 @bentibbettsphotography

If you are a yeti (like me) who either lives or dreams of being in the mountains 24/7, then there’s no better travel Instagrammer then Ben Tibbetts.

A mountain guide as well as a photographer, Ben mostly stick to the Alps though he constantly finds ways of reimagining these sometimes overly familiar mountains. His work is more akin to portraiture and does a great job of capturing the inner essence of each peak.

#32 @travelfreak

I have a hard time keeping up with this guy because he just goes to some many goddamn countries! Judging from his feed, there are few photographers who are as well traveled and active as this guy. If you’re looking for an account that is consistently churning out diverse and high-quality photos, Jeremey @travelfreak is a great choice.

#33 @shannon__wild

What makes Shannon one of the best travel Instagram photographers? Maybe it’s that winning smile; maybe it’s that charming Aussie accent, or maybe it’s that she’s one of the most active and passionate wildlife photographers on the ‘gram.

We have to admit that Shannon’s wildlife photography is astounding and speaks for her and itself.

#34 @michaelclarkphoto

If I were an outdoor retailer looking to photograph some adventure gear in epic fashion, I would reach out to Michael Clark immediately. This guy does such a good job of getting action shots, particularly those involving water sports.

His images are crispier than a bag of fresh chips and pop with vibrant, yet truthful color. Solid work, Michael.

#35 @dynamoultima

Alex and Cody are digital nomads who travel in their own customized Mercedes van. Aside from their usual gigs (gotta pay the bills somehow), they do a great job of educating people about how they fabricated their vehicle and about what “the van life” is like.

For those curious about what it’s like to live on the road and how to do it themselves, this couple has one of the best travel Instagrams for the nomadic lifestyle.

#36 @rawmeyn

One of the most popular styles of photography these days involves creating photos with subdued and permeating shadows, which is achieved using a technique referred to as “crushing the darks.” The result is a dusky-looking shot with a deep, brooding mood.

Now I don’t know who started this trend but I can tell you who perfected it: Roman Königshofer. For as long as I’ve been following this guy, his work has been stylish and deeply pronounced thanks to his mastery of the shadows. Roman is the best travel Instagrammer for this particular school of photography, in my opinion.

#37 @paleyphoto

This guy is an awesome photojournalist who has the ability to capture some of the most personal photos I’ve seen. Most impressively, he goes to some very off-the-beaten-path places like the Wakhan Corridor and the Karakorum.

If anyone has been to places like these, they will know how difficult it is to capture the local life, either out of lack of cultural comprehension or just being stonewalled. Koodos to Mathieu for doing these people justice.

#38 @michaelgeorge

            View this post on Instagram                     Sunlight is scarce in the Financial District. It was built before zoning laws limited buildings from turning streets into lightless canyons. I have always loved how this creates dramatic slices and shapes of harsh sunlight, and I always dreamed of working with dancers to highlight this phenomenon. Luckily, two of my best friends ( @sam_and_brian ) are always willing to help bring my vision to life. A post shared by Michael George (@michaelgeorge) on Oct 19, 2017 at 6:25am PDT

There’s a certain vulnerability to George’s work that I can’t put my finger on. Though his subjects often seem detached or distant in many ways, there’s a certain playfulness to them as well.

Regardless of where Michael goes – he’s primarily based in SoCal – his work is always fresh and I enjoy it quite a lot.

#39 @jackson.groves

Jackson is one of the leading figures in the young travel photography world. He works harder, longer, and in more creative ways than many of his peers and you can see it in his photos. If he’s not showing you some new clean-up campaign, he’s posting an epic shot from some gorgeous island or beach. That’s an Aussie for you, I guess.

#40 @jeffcarlsonphoto

Feeling anxious to get outdoors? Do you have the irrational desire to hang on precarious ledges or over fatal cliffs? Well, Jeff feels the same way! This IGer is all about escaping to the wild places and getting his kicks in, both figuratively, and sometimes literally! Check out his page for some adventure inspiration.

#41 @marco_grilli_

Two traveling Italian lovers rediscover the beauty of their own country – shocking News: Italy is gorgeous – and that of several countries abroad…what’s not to love?

Thankfully, Marco takes beautiful photos, with a dreamy, Barbara Walters-like effect, and often travels to lesser-known places. He is one of the rising stars in social media and soon to be one of the best travel Instagrammers in the business.

If you need some more inspiration for traveling in Italy , check out these love birds!

#42 @difruscia

Patrick has been making rounds in the international photography world for some time and has definitely established himself as one of the best working travel Instagrammers. He is primarily a landscape photographer and has a great eye for composition and dramatic lighting. He is definitely one of the best travel Instagrams if you’re interested in fine art photography.

#43 @bejamin

            View this post on Instagram                     Passing shapes in the desert… Inspiration is an important part of the creative process. We build on each other’s work, we add our uniqueness to the conversation, and attempt to move it forward. This week on @imaginarymagnitude, I’m sharing a few photos that cause me to pause, listen, think, and hopefully create in ways that are not derivative, but cumulative. . #imaginarymagnitude A post shared by Benjamin Everett (@bejamin) on Jul 5, 2017 at 6:46pm PDT

Benjamin’s work is not like the usual travel photographers who shoot sweeping landscapes or romantic getaways. Instead, his photos are very abstract, surreal in a way because of their color palette and composition. He is so unorthodox that I think his work belongs in an art show more so than a travel Instagram page.

#44 @jaydickmanphoto

Jay is a fantastic photojournalist who has captured some of the most unique and downright dizzying photos that I have seen on Instagram. Somehow, someway, Jay is able to capture singular moments in the midst of what looks like sheer chaos.

His portraits are ecstatic, his wildlife photos are dynamic, and his still lifes are revelatory. All-in-all, he is definitely one of the best travel Instagrams that you can follow.

#45 @everchanginghorizon

Quinn AKA @everchanginghorizon is another leader in the travel photography community that seems to be everywhere at once. His work is epic and dramatic sometimes but it never takes itself too seriously.

Like the wanderer that he is, Quin’s photography is joyous and free. His hard work has definitely earned him the right to be called one of the best Instagram travelers today.

#46 @roundtheworldgirl

Much like @everchanginghorizon, Elise AKA @roundtheworldgirl just appears to be a lady having fun with her camera. Granted, she’s traveled to lots of amazing places and has taken some equally amazing photos, but I guess that’s why she’s one of the best travel Instagrammers right now. If only we could all be as carefree and wild as Elise.

#47 @jimmy_chin

Jimmy Chin has become an icon of sorts in the adventure community. From skiing to climbing to photography to filmmaking, his work spans multiple mediums and multiple subjects. Jimmy Chin can seemingly do it all, capturing incredible adventures through his camera lens.

He is an inspiration to all fledgling adventure enthusiasts and definitely one of the best Instagram travel photographers working today.

#48 @truthslinger

There’s an edginess to Mutua Matheka that I really enjoy. With the intense use of primary colors, the likes of which reminds me of arthouse directors like Nicolas Winding Refn, and sometimes harsh lighting, Mutua creates some very visceral photos. For those looking for something more stylized than the other travel photographers, this guy runs one of the best travel Instagrams for you.

#49 @jonathan_irish

Jonathan is a Nat Geo photographer who does a bit of everything and does it all well, of course. Chases through the Savannah? Check. Epic mountains? Check. Underwater selfies? Check. Check.

To those who like to see a bit of variation in their favorite travel Instagram profiles, Johnathan is one of the best that you can find.

#50 @priyanka_onmycanvas

A solo woman traveler from India, Priyanka is an inspirational traveler breaking down barriers with her stories, and beautiful, raw photos. I have a special place in my heart for solo travelers who travel to adventurous places like Pakistan and India (her home country). She has a way of showing you the authentic people and places in a country, not just the cookie-cutter versions of travel.

Priyanka’s uses HDR and saturates her photos, but her work still remains genuine and artistic. She has a good eye and captures emotion in her photos.

And for transparency’s sake, please know that some of the links in our content are affiliate links . That means that if you book your accommodation, buy your gear, or sort your insurance through our link, we earn a small commission (at no extra cost to you). That said, we only link to the gear we trust and never recommend services we don’t believe are up to scratch. Again, thank you!

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Best Travel Instagram Accounts

Best Travel Instagram Accounts by NomadInMe.

Here is NomadInMe’s 30 best travel instagram accounts to follow for 2021. We have picked our absolute favourite travel photographers on Instagram for the year ahead. From established, successful Instagram accounts to up and coming travel pro’s. Be sure to follow the links to their accounts and follow to see more of this great content. Here is your chance to be inspired to travel, after a year of lock down!

Joseph Linder

@josephlinderphotography.

Joseph Linder is a travel and destination wedding photographer, currently based in Grand Cayman. He has a very unique style of photography, with a lot of his travel photos being themed around nature.

Joseph Linder has been taking photos for 10 years, professionally 5. Starting with landscape photography and then surf photography. Now moving into wedding and portrait photography full time. Over the years he has gained various features and editorials. Including Destination Weddings & Honeymoons Abroad’s 2020 featured Cayman Islands wedding photographer. More recently Editors choice Caribbean wedding photographer. 500px editors choice award. Guest photographer for the boom surf report capturing images of up and coming surf talent and editorials for surf brands such as Excel. As well as Forbes, Shinesty and more. Now settled in Grand Cayman focusing on People, Weddings and promoting local businesses. In the Cayman Islands Joseph is top pick amoung many of the islands concierge. As well as preffered vendour for Grand Cayman Villas and Condos, Where To Stay and other luxury travel planners.

Instagram – https://www.instagram.com/josephlinderphotography/?hl=en Web – https://www.josephlinderphotography.com/

Maxi & Emily

@_letsescapetogether_.

We are Max and Em, two creatives who create travel content for our brand Lets Escape Together.  We have a passion for travelling and documenting our travels. We specialise in capturing photography and video for ourselves and clients. Lets Escape Together was created in 2017 with a passion for documenting our travels. In the beginning what started from posting the odd photo and video to Youtube and Instagram, has now evolved into traveling the world creating content for companies and brands alike. As a travel couple escaping the daily grind and traveling to different destinations, the name Lets Escape Together suited us perfectly. Through sharing our content we aim to inspire others with the same passion to see the world for how beautiful it is. Connecting people with our lens to new cultures, landscapes and people inspires us to keep doing what we love.

Instagram – https://www.instagram.com/ letsescapetogether /?hl=en Web – https://letsescapetogether.com/about-us/

@chelseakauai

I’m a Hawaii-based creative and deeply curious human here practicing courage. I come from a small island in the Pacific and I’m still not quite sure how I got to live a life bigger than I ever dreamed of. For the last 3 years I’ve been hiking, diving, surfing, slacklining, and photographing my way through 53 countries and counting. I’m proud to be supported by some of my favorite brands like Canon USA, Adobe, and give preference to creating content for companies doing good.

Instagram – https://www.instagram.com/chelseakauai/?hl=en Web – https://chelsea-kauai.com/

Sam Johnson

My passion for photography was something that I also had when I was a child. I would find different ways to get a free version of Photoshop on my old Toshiba computer and edit all the random photos that I would take. As I moved into college, I let that passion grow distant. This is one of the biggest things I wish I could go back and reverse. I let it go because I was trying to fit a mold. Go to college, get a degree and start a career. That is what was preached to me. I didn’t see photography or digital creation as a career at the time.

Instagram – https://www.instagram.com/nomadict/?hl=en Web – https://nomadict.org/

Asa Steinars

@asasteinars.

I’m Ása Steinars, an adventure photographer and videographer from Iceland. Growing up in the north, surrounded by extreme landscapes and forever changing weather has given me a tight bond to nature and its forces. This you can clearly see in my photography. I work as full time content creator and creative consultant, helping brands promote products, launch campaigns and position themselves online.

Instagram – https://www.instagram.com/asasteinars/?hl=en Web – https://asasteinars.co/

Olivier Wong

I am Olivier Wong, a photographer specialized in landscape, urban and travel photography based in Paris, France. Born and raised in Reunion Island, I started photography when I settled in Paris in 2013 to work as an engineer. My passion for photography grew over the years as I wandered in the capital city and traveled around the world. Even if Paris is my main source of inspiration, discovering new places, immersing myself in local culture and capturing unique moments from my perspective have consistently fascinated me. My goal is to document my travels through my photographs as I think that every picture has a story to tell.

Instagram – https://www.instagram.com/wonguy974/?hl=en Web – https://wonguy.com/about

@jude_allen

I’m a travel and landscape photographer based out of San Francisco, California. I photograph people and products as well and would love to work with you. I guess you could say i’ve had a few obsessions in my lifetime. First it was skateboarding, then music and now photography. I’ve always been into artistic expression of some form, but it wasn’t until photography found me later in life did I realize my true passion.

From traveling, meeting other creative minds, overcoming challenges working with companies and brands to bring a vision to life, the possibilities and excitement are endless.  Follow me on my journey as I make my dreams become a reality and share it with the world. 

Instagram – https://www.instagram.com/jude_allen/?hl=en Web – https://www.judeallenphotography.com/

Álvaro Herrero

@mekanphotography.

My name is Álvaro Herrero and I was born in Spain. For as long as I can remember, I´ve always had a fascination with nature in all of its forms. I was barely five years old when my grandfather gave me a pair of fins, a mask and a snorkel and since then, I have not separated from the sea. I started experimenting with photography when I was eight years old using my father´s old camera. When I was thirteen, my father gave me my first SLR camera, a Nikon F70. From that moment, photography has not stopped being my passion.

Instagram – https://www.instagram.com/mekanphotography/?hl=en Web – https://www.alvaroherrerophotography.com/

Shane Keena

@smkeenaphotography.

My work, both photographic and sculptural has always drawn on the natural world for influence. I’ve been drawn to making images for years and in the past ten years focusing on wildlife photography with an emphasis on marine mammals and other ocean dwelling creatures. I was the staff photographer for the global citizen science organization Earthwatch for their “Whales and Dolphins under the California Sun” and have done freelance work for the University of Redlands I have also done photo work for Dana Wharf Whale Watch in Dana Point, CA. My work has been featured numerous times for NatGeo’s Your Shot, been published in multiple scientific publications, and been a featured photographer in the book “Amazing Photography” published by Xposer.

Instagram – https://www.instagram.com/smkeenaphotography/?hl=en Web – https://www.shanekeenaphotography.com/

Kierra Summer

@kierra_summer.

Kierra is an Alberta based commercial photographer with a passion for photography and travel. An adventurer at heart, she aspires to tell stories through her own unique lens by capturing her experiences on camera and sharing it to the world.

Her creativity and drive has acquired international clientele including Princess Cruises, Pure Michigan, Save Lands, Live Nayad, Villa Honegg, and more. Since 2019, Kierra has travelled internationally as a freelancer, photographing and filming for tourism boards, creative agencies, brands, hotels, and personal clients around the world.

Instagram – https://www.instagram.com/kierra_summer/ Web – https://www.kierrasummer.com/

Martina Gebarovska

@martinagebarovska.

I am Martina Gebarovska, an adventuress, outdoor lover and wedding and elopement photographer based in the Canadian Rockies. I love taking everyday moments and turning them into art. Let’s go on an adventure! I love shooting adventure elopements and intimate weddings at the top of a mountain, beside a turquoise lake or in the lush forest…

Instagram – https://www.instagram.com/martinagebarovska/ Web – https://www.martinagebarovska.com/

James Rushforth

James.rushforth.

James Rushforth is an experienced and professional climber, mountaineer, skier and travel writer. An acclaimed photographer and four times published author who has worked with distinguished publishing houses Rockfax, Cicerone Press and FotoVue; James is amongst the world’s most awarded photographers and was named Photographer of the Year at the International Photography Awards, British Guild of Travel Writers and Digital Splash Awards during 2018. His work has been published in numerous magazines and national newspapers including National Geographic, The Times, The Guardian and The Daily Telegraph. James also writes tutorials and blog posts for a number of popular media platforms such as Viewbug and 500px and has appeared as a judge in several global competitions

Instagram – https://www.instagram.com/james.rushforth/ Web – https://www.jamesrushforth.com/about

Julia Wimmerlin

@juliawimmerlin.

I am a Ukrainian-born photographer currently living in La Côte region in Switzerland. After I left my native Kiev, I lived in France, Switzerland, Great Britain, Japan, the Philippines, Spain and Hong Kong. I have degrees in Economics and Marketing that helped me to have a successful international marketing career for 15 years which I happily changed for photography in 2014. Being nearly totally self-taught I rely a lot on my advertising and marketing experience when constructing an image.

Instagram – https://www.instagram.com/juliawimmerlin/ Web – https://www.juliawimmerlin.com/index

Steve Woods

Steve_woods_photography.

Steve is a British adventure and wildlife photographer, based in Vancouver, Canada. His aim is to photograph the natural world to show people how beautiful and awe-inspiring it is in order to highlight the danger we are inflicting on the very ecosystems we revere so much.

Instagram – https://www.instagram.com/steve_woods_photography/ Web – https://stevewoodsphotography.com/

My name is Nash and I love creating epic content for brands and influencers. My goal is to help you attract your perfect audience, engage with them through high quality media, and ultimately get you the results you are after! Oh also, did I mention I live in Hawaii? I have worked with some of the top brands, artists, and influencers in the world, and would love to talk with you about how we can make your vision come to life. But first, why don’t you take a look at some of my work 🙂

Instagram – https://www.instagram.com/nashhagen/ Web – https://www.nashhagen.com/

Jake Guzman

Jake Guzman, age 24 is a full time travel photographer, digital media Influencer and adventurer based in Seattle, Washington. He specializes in outdoor, travel, automotive and lifestyle photography. 

​Although Jake has a deep love for the Pacific Northwest, he has a proclivity to travel and is always up to capture new and exciting locations throughout the world. He’s currently been to over 15 different countries and almost every state in the USA. Growing up, Jake was a highly awarded/recognized fine art student with a love for the outdoors. Longing for something new, he decided to pick up a camera and has since found a way to combine his two passions into a new medium. His work has since collected an audience of 200,000 highly engaged people collectively throughout all his social media platforms and is continuing to grow everyday! 

Instagram – https://www.instagram.com/jguzmannn/ Web – https://www.jakepguzman.com/

@miss.rover

At age 25 – I quit my job, packed up my belongings in my Nissan Juke, and left Michigan where I have lived my whole life up until now. Two months later, car camping across 11 states, I ended up in Washington. What was supposed to be 3 months in Washington turned into 3 years. Washington will always have a piece of my heart, but my restless soul needed to move on to what was next.

Instagram – https://www.instagram.com/miss.rover/ Web – http://www.missrover.com/

Paige Tingey

@paige_tingey.

I’m originally from Salt Lake City, Utah. I got a dance degree in college and then started working in the tech space which is how I ended up in San Francisco. I have been doing photography and art for only about a year and a half! I’m always looking for new ways to develop myself creatively.

Instagram – https://www.instagram.com/paige_tingey/ Web – https://www.paigetingeyphotography.com/

Hey! My name’s Cody and I’m a photographer currently residing in the SF Bay Area (California). Over the past 2 years, I’ve been very passionate about traveling and exploring as much of the World as possible. Capturing my adventures and experiences along the way through photography and video, and meeting so many awesome people. I Grew up in New Jersey, but never picked up a camera until I moved to Philadelphia. As I continued to learn the art of photography, I gained more and more interest each day, to where that was all I wanted to do (there went my golf game). Eight months ago, my good friend and I moved from Philly to Cali, and we haven’t looked back since.

Instagram – https://www.instagram.com/codyconk/ Web – https://www.codyconk.com/

Emmett Sparling

@emmett_sparling.

From Lexus to Samsung, Indonesia Tourism to Corona Extra, top brands from around the world hire me to capture their vision in a unique way with both photography and video. I specialize in engaging storytelling and creating social media campaigns to help these brands reach the largest audiences possible. I come from a background in fashion photography which gives me experience with portraits, lifestyle and product shoots, as well as the travel/adventure content I share every day on my Instagram.

Instagram – https://www.instagram.com/emmett_sparling/ Web – https://www.emmettsparling.com/

Kait Vanhoff

@kaitvanhoff.

Hi there! I’m Kait, a travel and adventure storyteller currently living in Salt Lake City, UT. The purpose of my site and Instagram is to inspire people to live intentionally, put value on experiences rather than possessions, and most importantly to live fully and authentically in this big beautiful world!

Instagram – https://www.instagram.com/kaitvanhoff/ Web – http://kaitvanhoff.com/

Caroline Foster

@wilderness_addict.

Forgoing a night of sleep for a three-hour nap in a car to capture the perfect sunrise photo is a regular day on the job for Caroline Foster. As the creative force behind  the @wilderness_addict Instagram account , Foster combined her passions for photography and the great outdoors and turned them into a wildly popular Instagram page with 279,000 followers, as of publication. The New Zealand native admits it’s not always easy, but Foster sure makes hours-long hikes to snap the perfect photo sound like a dream job.

Instagram – https://www.instagram.com/wilderness_addict/ Web – https://www.elitedaily.com/p/caroline-fosters-wilderness_addict-instagram-account-is-a-wanderlust-dream-22955472

@lifewithelliott

I travel and take photos for a living. I’ve been attacked by a Yak, hiked volcanoes, bathed elephants, played basketball with monks, and travelled to over 40 countries in two years… and that’s kinda normal for me! I’m all about experiencing life to the fullest and telling stories, which ends up making my life crazier than it really needs to be (but SO worth it). I am a 24-year-old freelance photographer and videographer from Ontario, Canada. Ever since my first trip abroad, I have fallen in love with capturing emotions through my lens and experiencing different cultures around the world.

Instagram – https://www.instagram.com/lifewithelliott/ Web – https://www.lifewithelliott.com/

Eric Rubens

I’m a Southern California based photographer/videographer who enjoys traveling the world. I’ve built an audience of over 470,000 followers on my Instagram channel @erubes1 along with hundreds of thousands of followers across my other social channels. I love traveling this beautiful world, meeting new people, and the experience of living every day like it’s your last! I’m a member of Sony’s Alpha Imaging Collective and work closely with their team on camera products and launches. Available for travel, lifestyle, portrait, or general consulting.

Instagram – https://www.instagram.com/erubes1/ Web – http://www.ericrubensphotography.com/

Jose Mostajo

@josemostajo.

My name is Jose Mostajo. I’m a Peruvian travel and adventure photographer living in the US. After finishing college with a degree in Exercise Science and spending four years as a touring musician, I found a passion for photography. Seeing the world and documenting the sights, hikes, and cultures, is something that has inspired me like nothing else ever could.

Instagram – https://www.instagram.com/josemostajo/ Web – https://www.josemostajo.com/

Derek Madrigal

My name is Derek Madrigal and I am a Southern California native that focuses on travel, lifestyle and landscape photography. Although I know I will always have much to learn in the creative space, I am expanding my photography skillset by adding drone/aerial stills, advancing my post-processing techniques in Lightroom and Photoshop, and I will be introducing video soon! So stay tuned 🙂

Instagram – https://www.instagram.com/wyaderek/ Web – https://www.derekmedia.com/

Matthew Perks

@perkspectivephotography.

Perkspective Photography believes that photography is an essential practice: it captures powerful memories, creates change, and keeps a unique record of the ever-evolving human experience. Perkspective Photography believes that artwork is the critical finish for any interior space and that photographic prints deliver a transformative quality that is unparalleled.

Instagram – https://www.instagram.com/perkspectivephotography/ Web – https://www.perkspectivephotography.com/

Ryan Lee Banks

@ryanleebanks.

Ryan is a professional photographer hailing from the county of Kent, UK. In 2018, Ryan left the country on an adventure to travel across Asia and Oceania with his camera, before returning back home at the beginning of 2020. It was at this time, Ryan launched his business, Ryan Lee Banks Photography, ready to utilise the skills he had developed over the years and share his talents with those around him.

Instagram – https://www.instagram.com/ryanleebanks/ Web – https://www.ryanleebanks.com/

Luca Renner

@ucarennerphotography.

Luca Renner is a freelance photographer from Munich, Germany. He tries to discover new places near and far as often as possible. He particularly likes to travel in rough and natural landscapes and documents them with his camera. He constantly creates new perspectives and loves to share his trips with new people. The most important thing for him when photographing is to convey emotions through his pictures and videos. You are welcome to book him for any photographic work in the field of outdoor, lifestyle, automotive, hotel, restaurant and many other areas.

Instagram – https://www.instagram.com/lucarennerphotography/ Web – https://lucarennerphotography.com/

I am Jess Bonde, an adventure, travel and lifestyle photographer hailing from the pristine lands of Tasmania. From a young age I was lucky enough to be continually immersed in the outdoors. As life rolled on I discovered photography was the perfect medium to showcase my love of nature, my adventures, and share how awesome our natural environment is. 

Instagram – https://www.instagram.com/wildbonde/ Web – https://www.wildbonde.com/

If you follow an influencer or photographer that you think deserves a spot on the Best Instagram Travel accounts article, share in the comments bellow!

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93 Sustainable Travel Instagram Accounts You Need To Follow

• By: Conor Armor

It’s ok to admit it: there’s a good chance a trip you’ve taken was at least subconsciously inspired by pictures you saw on Instagram travel accounts.

Sure, there may be a few too many travel #influencers who are more interested in showing themselves off than their destinations of choice, but a growing network of sustainable travelers are leveraging the platform’s massive reach and using the best travel hashtags to advocate for responsible travel practices.

Some sustainable Instagram accounts focus on environmentalism abroad, whereas others focus on supporting local businesses on the road and international volunteering opportunities. Many — our Hidden Lemur instagram page included — cover sustainable travel as a whole. So if you want to fill your IG feed with sustainable travel inspiration, we recommend you follow these sustainable travel instagram accounts:

Best Travel Instagrams That Advocate Eco-Friendly Travel

Low Waste Wanderer Green Shoestring Travel Eco Travelist Greeny Nomad Not Your Average Travel Dan Changing Habits The Dharma Trails

Bamboo and Backpacks The Pineapple Backpacker Deer Traveler Conscious Passport Ecoconscious Traveller Green Boho Travel Kayla_IH The Educated Hobos Green Suitcase Travel Love.Earth.Travel She Travels Green Green Wanderess The Yellow Passport Blog

Sustainable Travel Organizations To Follow On Instagram

Hidden Lemur (Yeah, that’s us.) Responsible Travel Eco Hotels and Resorts FlyGrn Good Tourism The Coral Road BookDifferent Explorequity Duara Travels Think Impact Good Travel Global Elevate Destinations Conscious City Guides My Eco Booking Impact Travel Alliance TripWorld.Earth Impactful Tourism Regenerative Travel SuStayNably Travara

IG Travel Accounts That Promote Supporting Locals

Always Go Local The Altruistic Traveller I Like Local

Madhurima Dutta Lokal Travel Economics of Happiness It’s Beautiful Here Explore With Ama Tourism Cares Wanderlust With A Purpose Global Family Travels Planeterra The Village Experience Visit Communities

Top Travel Instagrams That Promote International Volunteering

My Travelanthropy Nomads Giving Back GivingWay

Workaway.Info Abroaderview IVHQ MovingWorlds Experteering A Journey Two Better Give Volunteers PosiTrips

Top Instagram Travel Accounts That Go Off The Beaten Path

Walkscape Somewhere goFolk

Anne Beyond Nat Wanderlust Eclectic Wanderer Marcus Exploring Not In The Guidebooks Breathe With Us Backpack Me

Travel Instagrams That Empower Diverse Perspectives

How Not To Travel Like A Basic Bitch

Philwaukee The Trawheeler Bani Amor Flybrother Traveling Latina The Black Travel Alliance Travel With Myght

Other Sustainable Travel Instagrams That Hidden Lemur Loves

Melissa Travels Near and Far Just Boarded L et’s Live Kindly The Mindful Mermaid This Happy Wanderer Brodie Deverell Happily Ever Aleah Year Disrupted The Eco Expat Roaming Stones Two Wandering Soles Kelley Travels

Conor Armor

• / Sustainable Travel Tips

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How to Make the Best Travel Instagram Reels, According to Social Media Influencers

By Jishnu Bandyopadhyay

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

No matter where you're traveling in the world, you'll want to take some of those memories back with you. And if you love capturing them on Instagram , you're in luck. Condé Nast Traveller India spoke to some of the best travel creators in South Asia—including Larissa D’sa , Wander with Sky’s Aakash Malhotra , Savi and Vid of Bruised Passports, Siddhartha Joshi , and Revati and Charles Victor of Different Doors—for their tips on creating travel Reels for Instagram and putting your best foot forward on the Explore page. Here is your ultimate guide to making the next viral travel Reel.

All products featured on Condé Nast Traveler are independently selected by our editors. If you buy something through our retail links, we may earn an affiliate commission.

How do you start making a travel Reel for Instagram?

Malhotra begins with a clear-cut plan when making a Reel. “When crafting a compelling travel Reel, there are five key principles to bear in mind,” he says. “Prioritize high-quality footage and unique perspectives. Weave a narrative: Keep it personal and authentic. Emotions over beauty: Capture the essence of the locale. Audio is king: Choose complementary soundtracks. And lastly, timing matters: Share high-resolution content within the optimal timeframe.”

Savi and Vid stress that the video needs to be representative of the experience you are having or want viewers to have: “Be it a place you’re traveling to or somewhere you’re dining ! It needs to be impactful. If you can capture the audience within the first half, then that’s a sure-shot winner. Trending music is a no-brainer.”

For D’sa, it needs to feel authentic and real. “I have to keep it authentic, else it's not me,” she says. “Going viral should never be the reason to make a Reel. When you are truly enjoying yourself in a video, it shows. And that joy is infectious. Even though the quality of the video is of utmost importance, having fun and looking beyond trends is the key.”

Revati and Charles suggest being clear on what you are trying to communicate. “Some useful information ? A beautiful view? It’s then easier to make decisions while shooting, rather than ending up with a lot of footage that you don’t really like or can use.” They also recommend being the face of your Reel. “Don’t be afraid or shy to get in front of the camera! And talk. People love listening to people and seeing their faces to be able to put a face to the voice.”

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What equipment do you use to make a travel Reel?

“When it comes to crafting cinematic Reels, my go-to gear includes the iPhone 14 Pro,” says Malhotra. However, he also relies on a versatile array of equipment to elevate his content. “I use the Sony Alpha ZV-E1 for vlogs, accompanied by a selection of lenses tailored to specific needs. The DJI Mavic 3 takes care of breathtaking aerial shots, while the DJI Avata provides wide-angle drone shots. In addition, my trusty GoPro HERO 12 swoops in to capture all the action.”

D’sa says, “95% of my Reels are shot on camera. But an iPhone camera is good enough to start.” While Savi and Vid use a full-frame camera, their phones, and a tripod to make their Reels with a multi-camera setup. Joshi also uses his iPhone camera to film most videos.

For Revati and Charles, it depends on the situation at hand. “Our trusted Sony a7R III camera is for when we need stellar footage." An iPhone camera works for easy shots; a Hollyland Lark Wireless Microphone for clear voice-overs, and to talk over distances.

Malhotra says, “If you're embarking on your journey as a travel Reel creator on Instagram, you'll be pleased to know that an iPhone is your all-in-one solution. In fact, it's the only equipment I believe you truly need.” Revati and Charles add, “The best camera is the one you already have and know how to use ! It’s simple, shoots some great footage and doesn’t have a steep learning curve. There are people who’ve shot such fabulous films with just their phones!”

Savi and Vid suggest you add a portable ring light to your kit to make closeup shots look instantly better.

Which apps or software do you use to edit videos?

“To fine-tune my masterpieces, I turn to a variety of editing tools. On my laptop, I rely on Final Cut Pro for comprehensive edits. When on the move, VN Video Editor is my choice for mobile editing, and I also harness the native Instagram Reels tab for those final touches,” says Malhotra.

Joshi also suggests the VN Video Editor app for edits on the go: “For those just starting out, simplicity is the key to success. You can accomplish most of your edits using the Instagram app itself. Remember, consistency is the linchpin of growth. Begin there, and venture into more advanced editing techniques as you go.”

Alex Erdekian

Jessica Puckett

For Savi and Vid, Adobe Premiere Pro takes the cake. “I enjoy playing around with fonts, grading, and colors. There are countless phone-friendly apps like InShot and Filmm that are great for beginners or for established creators to edit on the go.” D’sa uses Premiere Pro on her laptop too, but she prefers InShot for on-phone editing. “Though it might sound time-consuming, I would always recommend learning desktop-based software before one on a phone. That truly makes learning the process on the phone quicker. I personally started with Adobe Premiere on my laptop, but there is DaVinci Resolve , which is arguably the best and has a free version too.”

Revati and Charles use a MacBook Pro to edit. “It helps to have an SSD drive and a large-capacity Drobo to archive can save and access all the footage for later use. Of course, sometimes it’s as simple as shooting with your phone and editing on it, either with templates or with editing apps like VLLO . The edit must roughly be in your head before you shoot. Our 35-odd years of collective experience in shooting commercial films have etched that in our minds. Take people through a journey or discovery. Every piece of content is a story, even just info-dispensing ones! As a process, do a rough lineup, without worrying about the exact points you want to cut. If it makes sense, then begin cutting precisely. Walk away from it for a bit, and you will often return with great ideas. If you have a voice-over, having that in place with your rough cut will tell you whether you need fewer or more words. The superimposed text should be limited to just the few things you want to emphasize.”

What’s the key to a catchy caption on Instagram?

“Try to be unique with your words, and don’t be afraid to make it emotional. That’s when you will be able to create an interesting caption that connects with your audience,” says D’sa. While Joshi says, “Treat each reel differently. Ideally, keep it short, but in some cases, you might need to add more information in the description that wasn't in the reel, or cue to a bigger story.”

Savi and Vid aren’t afraid to keep their captions bulky: “We’ve always been storytellers, so we love writing long and meaningful captions. I would say one should go with their instinct while penning captions. If you enjoy short and impactful captions, go the one-line route! But if words give you joy or you have valuable information to share, write a lengthy descriptive one.”

“Don’t forget to provide any context or background info that you couldn’t add in the reel,” say Revati and Charles. “Ask a question—it’s great to get more engagement and comments. Write in your own voice, and make sure you don’t use phrases that you’d never utter. Use hashtags and keywords for added discoverability, and put relevant information in (cost, location, timings, etc). Lastly, since it’s happened to us, please don’t copy someone else’s caption!”

Malhotra adds, “Crafting an engaging caption is an art in itself. Here's the secret: Keep it concise and relatable. Always remember, that your caption serves as the second point of engagement. This means that if someone enjoys what they see in your reel, they'll be inclined to delve deeper into your caption. So, make your caption an extension of the story your video tells.”

What shouldn't you do when making travel videos?

“Make sure your content isn’t being uploaded in low-resolution. Remember that timing is everything. Don't post when your potential audience is catching the z's and try avoiding non-trending audios,” says Malhotra.

Savi and Vid suggest that you do not “overdo the filters and colors, as overly processed reels tend not to do well. Avoid too much text [on the video itself]. It gets tough to read and people love watching and listening more than reading. And don’t just copy trends mindlessly. If it’s you, then go for it.”

Joshi says, “Copying someone else’s style might work for a while, but you need to develop your own aesthetic. We personally feel there are no strict no's, except reels promoting irresponsible behavior that can cause societal harm, such as littering in public places, ignoring driving rules to film sensational content, or reinforcing sexist stereotypes,” say Savi and Vid.

Revati and Charles add, “Just post. Don’t wait to gold-plate it. The more you do it, the better you’ll get. Don’t worry so much about what people are going to think or how you look. You’re forgotten at the start of the next reel!”

A version of this article originally appeared in Condé Nast Traveller India .

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14 Best Travel Social Media Apps for Backpackers- Get Rolling!

Word of mouth had always been the best mode of advertisement for years. But now, social media is crowding more than ever. Anything and everything posted on social media gets exposed to many, so it’s presently one of the quickest and the most out-reaching forms of delivering any information than even physically hearing from someone. Considering the numerous benefits that travel social media apps provide, one can share personal stories, experiences, and even travel expeditions per se.

Table of Contents

“Updated” List of 14 Best Travel Social Media Apps Below:

Enlisted below are some of the best travel social network apps, designed specifically for globetrotters:

1. Trotter It

‘ Trotter It ’ is not just an app, rather it is a whole new digital diary, which can be your constant companion wherever you go. May it be an adventurous escapade to the wilderness or a calming break into the foothills of the Himalayas; you can record all of your experiences, not only in the form of literature but in real-time high-definition images, videos, and so on. Your stories are ready to be related to all your followers regaling them with all eminent information that’s possible.

Download the app : Android IOS

2. Foursquare

This app is almost a mainstay for online travel planners for years. It incorporates an incredible number of functions and facilitates one to search for tourist attractions, based on distance from their current location. The app also provides auto-suggestions, which is Foursquare’s personalized estimate of your tastes.

Download the App : Android IOS

3. Spotted by Locals

As the name goes, this software application is more realistic because the content material is collected from real localities, residing at that particular place. Peculiar sightseeing and activity ideas, as well as a guide to eateries covering more than 70 cities, are also provided. You can find a few non-tourist suggestions too.

4. Withlocals

This is an app that’s essentially filled up with localized information gathered pertinently from local tour guides. This software application furnishes all information related to food, short tours, nearby markets, day and night trips, etc.

5. Travello

Travello is a travel social media app for people who are very much fond of traveling. After signing up, a feed can be seen that is filled with post(s) that are made by other people who had been richly traveling the world. If needed, you can also connect with other travelers here on this app by giving comments on the photo(s) or sending messages to ask any question(s). Travello app can be used for finding groups of travelers, who share the same wavelength.

6. Couchsurfing

Couchsurfing is the best application to stay connected to the locals, make strong travel buddies, or host travelers in your city. India application, you get to browse the millions of local hosts offering a place to stay in over 230,000 cities across the globe. You can also see who is nearby and wants to become available on Couchsurfing hangouts. If you cannot go out, you can meet up with incoming travelers coming to your hometown.

Trippy encourages more people to travel. You can experience new places, new cultures, and new people with them. Trippy is a community of global travelers who wish to share core values. You can register as heroes by using your real avatar, a bio, and a profile to start with. Then, you can share your reviews on a place, the best time to visit the place, and many more on the website. You can also ask for suggestions for shorter and simpler routes and get information on the streets and rest areas on the way.

Visit : Website

8. Showaround

Showaround helps the travelers and tourists connect with the locals who are ready to show off their hometown. It is an online marketplace for private tours, where you can customize your tool with local residents before arriving at your destination. When touring with the locals, the sightseeing experience becomes more flexible between the two. With Showaround locals, you get to visit the different corners of the streets, and this gives you a chance to make spontaneous decisions and enjoy whatever comes your way.

Are you tired of solo traveling? Then you must register on GAFFL. The application connects you with travelers from 170 different countries, and you can travel buddies, share costs and tour the entire world. You can start your trip and publish it in minutes. You can also search for your desired location, and when you like our trip post, hit connect and start chatting immediately. GAFFL has been exclusively made to export different parts of the globe together and split costs.

10. Backpackr

Whether you are out on a solo trip or a group, Backpackr is a great way to meet and greet fellow travelers. You can browse through hundreds of profiles and message the people you want to travel with. Then, you can grab a drink and see the sites together.

You can ask the travelers about the best sites, the best restaurant, or the best bar in the common room. You can even organize meetups.

11. Steller

It is an exciting way to plan a trip. Just open the application, and you will be inspired by the thousands of real-life travel stories from the worldwide community. You can bookmark your favorite adventures and use them to plan your next trip. You can also find hotels, restaurants, and bars near the destination and book them with the new booking tool, which Trivago powers.

With Steller, you get to learn interesting facts about a particular place and discover new adventures.

12. Travellerspoint

It is one of the world’s largest and most active travel communities, with members from almost every country in the world. The website has over 30,000 travel blogs and 175,000 stories, along with 1.4 million photos of various destinations across the globe. So, if you are thinking of traveling soon or getting ready to plan your trip, Travellerspoint is the spot where your journey begins.

The website helps you to plan easily, preview your plan and share your trip experiences with the community.

13. TraveLibro

TraveLibro is an exciting travel application that lets you discover, create and release your travel journeys. It enables you to find various travel spots across the globe by exploring the visual itineraries posted by travel influences and expenses. In addition to this, the application also allows you to create trip memories with friends and family members. You get a digital travel diary and a customized coffee table travel book along with the application.

14. Final Thoughts

Final Thoughts helps you connect to your loved ones during the afterlife. The website is a self-help therapeutic solution with a digital mental health space. It focuses on the patients who are diagnosed with severe illnesses.

You can create a birthday message or a wedding congratulations video for your friend or your child on the application. The website will deliver the video on their special day. The users can also create a legacy project using the website. It offers a unique opportunity for the patients to reflect on their memories, process the events and the people who affected their lives.

Wrapping Up

Since the virtual world is brimming with innumerable travel social media apps, each of them being equally compelling when it comes to advertisements, laymen are bound to get confused in deciding which ones to install and use. This short guide about some worthy ones has been prepared to enlighten you a little bit while planning your sojourns.

Must Read : Five Best Travel Journal Apps for Android

Don’t Have Time to Read Complete Post, Just Watch It

Trotter It - a Dedicated App for Passionate Travelers like You. Download Now and Share your Travel Memories with the World. Get it on Google Play | IOS

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Trotter It – Best App for Passionate Travelers

21 Travel Social Networks for Avid Travelers

Travelers have the ability to connect with other travelers through a wide variety of social media and social networking websites. While major social networking sites like Facebook and Twitter get most of the attention from the media, the travel industry includes sites that can be incredibly helpful and fun for those who want to connect with like-minded people.

Whether you want to share your photos and stories, meet up with someone while you’re traveling, connect with your friends, make new friends, or find reviews from other travelers, the travel social networks and tourism apps mentioned here will prove to be highly useful.

Tripadvisor

TripAdvisor exists to help travelers book the perfect trip or vacation by providing reviews from other travelers. You can search for hotel reviews, restaurant reviews, and you can compare and find deals on all kinds of travel.

It’s one of the best and most reliable resources for researching businesses and locations. You can read honest and unbiased reviews from other travels, view their photos, get suggestions, and more. And of course, you can also participate by leaving reviews and helping others with their trip research and travel planning.

Matador is an online community of travelers, photographers, and adventurers. At Matador you can share your own experiences, get tips and meet other travelers with similar interests. There is a wealth of information on this social media site, including guides to destinations, a podcast, and more.

Trippy is an incredibly useful road trip planner that allows you to tap into the knowledge and insight of others in the community. Ask questions, get answers, and find the best places to stop on your own road trip vacation.

To use Trippy, you’ll simply enter your starting point and your travel destination, and it will quickly provide you with a suggested itinerary. It will provide you with all the suggested stops along the way, with suggestions from other users. Thanks to Trippy, you’ll never miss interesting places without knowing about them. It’s easily one of the best social media resources for planning a road trip.

Off Exploring

Off Exploring allows you to create your own free travel blog to share photos and content from your journey or vacation. Of course, you can share your blog with friends and family so they stay updated with your travel, or simply connect with others using the social platform.

If you like to experience travel destinations like a local rather than a tourist, you’ll love Showaround. It’s a travel social network that allows you to connect with tours by locals. You can get a more genuine and authentic experience anywhere in the world, thanks to the help of someone who lives there. No need for a travel agent!

Some tours are free and others come with a cost. You can read reviews from other travelers and learn all the details before deciding on a tour.

Of course, you can also offer tours to people who are visiting your hometown on vacation.

GAFFL (Get a Friend for Life) is a travel brand and one of the best social media networks for connecting with people in cities around the world. You can select a destination you’re traveling to, find other users who are planning trips to that location and connect. You can meet up at the destination or plan your trip and travel together to save on costs.

Backpackr is a mobile social network for connecting with others who are part of this backpacking community. Add your trip details, meet up with other users who are in the same area, and find details about the places you’re visiting. As a traveler, you can also find special deals and discounts at pubs, hostels, and more. They also list free events so you can have fun without spending money.

Steller is a social media mobile app for telling your travel stories. It includes some features that are similar to Instagram, but it’s specifically designed for travelers. You can find cool places and things to do, curate your own adventures, and connect with other travelers. Overall, Steller is one of the most popular travel apps and definitely worth checking out.

CouchSurfing

CouchSurfing is a worldwide network for making connections between travelers and the local communities they visit. You can create an account and find hosts in other locations where you will be traveling, or you can host other travelers.

Travellerspoint

Travellerspoint is an online community that provides blogs, photos, forums, and tourism and travel guides. You can create an account and share your own experiences with others, or browse through the information provided by other travelers.

FlyerTalk is a community for frequent flyers. There is a forum for communicating with other frequent flyers, and information on travel-related loyalty reward programs. You can also find news headlines, information on airports, and more.

BeWelcome is a culture-crossing network that lets you share a place to sleep, meet up, and help others on their way. As a social network, BeWelcome focuses specifically on accommodations so you can find a place to stay or provide lodging for other users.

Withlocals is a great resource if you appreciate small, intimate tours rather than large group excursions or activities with a travel company. You can find tours and events led by individuals in their hometowns. Just enter the location you’ll be visiting and browse the tours and activities that are available.

If you’re interested in hosting tours in your local area, Withlocals can be a great way to make some extra money while showing visitors a great time.

Overall, Withlocals is an excellent resource within the travel industry.

TravelLibro specializes in visual travel journeys. Enter your destination and see visual journeys from others. It’s great for finding travel inspiration and things to do. Of course, you can also create your own visual journeys to share with others.

Travello ( Android , iOS ) is a popular and highly-rated social media mobile app for connecting with fellow travelers. It features a Facebook-style feed so you can see what others are up to and find inspiration. You can also learn about places to visit and get exclusive discounts on things to do.

MeetUp is a platform for connecting with people. It’s not exclusively about travel, but it certainly offers plenty of potential for travelers. You can view planned meetups in any location to find things to do wherever you’re going. If you enjoy connecting with new people and trying new things, you’ll love MeetUp.

Foursquare ( Android , iOS ) is a popular location-based social media network. It serves as a city guide you can use to research any location you’ll be visiting. You can see what other people are doing, find places to eat and things to do, make travel plans, and keep track of where you’ve been.

Spotted By Locals

Spotted By Locals ( Android , iOS ) provides city guides with expert insight from locals. The platform currently offers guides for 80 cities with more to be added in the future. You can find the best things to do with detailed guides, all provided by locals who want to share their insight.

Travel Buddy

Travel Buddy ( Android , iOS ) is a social media network exclusively for travelers. You can connect with people wherever you’re going, connect with people in your local area and plan a trip, research destinations, and more. It also includes a Facebook-like feed your stories and photos, or to see what other users are sharing.

Of course, Instagram is an incredibly popular mainstream social media network. While it’s not exclusively for travelers, it is a great resource for sharing photos, videos, and stories from your journeys. Since so many people are already on Instagram, it’s a great choice if you want to connect. You don’t need to be an influencer with millions of followers and lots of engagement to get a lot out of Instagram.

Pinterest is another mainstream social media platform that is ideal for travel. You can create your own boards for planning your trips, use Pinterest’s search engine to find things you might want to do, and pin the interesting ones from your board. Many people share photos and links to blog posts or articles from their journeys, so you can easily tap in to that collective wisdom by using Pinterest for planning your own trips.

Final Thoughts

Whether you’re planning a trip or vacation or looking to connect with other travelers, social media content can be incredibly helpful. The platforms and apps covered in this article are the best available options for connecting with like-minded people. Using the information you find from locals and travelers, you can avoid travel industry and tourism details like a travel agency and large group tours.

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With these Instagram accounts you will travel all over the world

Daniel Espla

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One of the great topics that we can visualize in the world of social networks is, of course, travel. Many are the creators who dedicate their content to show each of the places they visit to make them known. After making many compilations of different types of content on our website, today we wanted to dedicate this article precisely to this sector. And, if you want to discover new places to go on your next vacation, you should take a look at these travel accounts on instagram .

Travel through Instagram, is it a good idea?

This question may be the one that is going through your mind right now. And more seeing that many creators share their trips to the Maldives, Riviera Maya or paradisiacal places like that. And the truth is that yes, we can find great places to go throughout the world thanks to this social network.

The vast majority of travel content is dedicated to posting some of the most idyllic locations in the world, but if we dig a little between some of these accounts, we can find locations suitable for all budgets. And, if even so, these continue to escape our purchasing power, we can always choose to enjoy the photographs and videos of these traveling creators while we raise the necessary money for our next adventure.

Best travel accounts on Instagram

With that said, now is the time to show you our compilation of some of the best travel accounts on all of Instagram.

One detail that we wanted to tell you about is that, in order to give a voice to all kinds of creators, we wanted to have profiles from millions of subscribers to some with a "few thousand" followers. That, although they also seem like big numbers, next to the other accounts they are not so big.

Murad Osman ( @muradosmann )

The first of the travel accounts that we want to talk about is, in turn, one of the most popular on all of Instagram. It is the profile of murad ossman who, together with their partner, travel around the world already impacting almost 4 million users through this social network. The moment of her explosion was with one of the first photographs of her in which he shook hands with her, an act that (in addition to his great captures and her work) have led him to become very well-known in networks. A format that was invented by them and that, nowadays, is almost a common capture in many travel bloggers.

The Bucket List Family ( @thebucketlistfamily )

On the other hand we have the content created by the Gee family, more known as The Bucket List Family . The spouses of this couple met on a trip to Russia and, since then, they have traveled the world and shown it through their Instagram profile. Of course, as their children have been born, they have been included in this adventure. Currently this traveling family has more than 2,6 millions of followers and rising by leaps and bounds thanks to its good royo and its quality content.

JACK MORRIS ( @doyoutravel )

If you like travel content, surely, at some point, you have come across one of the impressive captures of Jack Morris . This young traveler travels all over the world through dream landscapes, beaches, mountain safaris and a very long etcetera. Also, if you are one of those who enjoys photographs more than normal, you will love to see your feed with a fairly careful and homogeneous aesthetic. As of today, Jack already has 2,5 million followers through this social network.

Lauren Bullen ( @gypsea_lust )

The creator Lauren Bullen is the clear example of an influencer who enjoys her work enormously. She loves traveling, fashion and showing her day-to-day life through her profile stories. You will still see her walking around Italy, in the deserts of the United Arab Emirates or at her house in Greece, but this girl is a "restless ass" and she is always from here to there sharing her passion on the networks her. Currently her profile already has almost 2 million followers On Instagram.

Alan for the World ( @alanxelmundo )

For his part, Alan is the first Spanish-speaking creator to land on this compilation, although he is also known for being a famous actor on the other side of the pond, in this sector he prefers to be identified on his own from Alan for the World . It is about a Mexican who began his adventures with a trip to India and, from that moment, he discovered the great passion of sharing his experiences knowing different places throughout the world. At this time, his account reaches the staggering number of 1,5 million followers in this social network.

Marie & Jake | Love & Travel ( @mariefeandjakesnow )

We continue with Marie & Jake , the couple in charge of giving life to the Mariefeandjakesnow account. Thanks to sharing their experiences, the love between them and their passion for travel, they have created a community that already exceeds the million followers On Instagram. You will be able to see this German and this Australian traveling all over the world from France, Bali or Greece. Does this couple of influencers make us a little envious? It can, but your content takes a lot of work and effort behind each photo or video.

Nicanor Garcia ( @nicanorgarcia )

We now move on to profiles with less than 1 million followers. Specifically, the first one we want to talk about is nicanor garcia which, currently, already adds 752 thousand followers on this social network. This is the profile of a Catalan photographer who is passionate about architecture and who shows it through his Instagram account. In it you will be able to see incredible places from different parts of Spain such as others as wonderful as Porto or Petra.

Jethro Mullen ( @jethromullen )

Another very interesting creator is Jethro Mullen . This is a CNN journalist who currently resides in Hong Kong. Through his profile we will be able to know many super interesting places throughout Asia, as well as many other places in the world. His profile adds up to more than 670 thousand travel lovers .

Street Travelers ( @viajeroscallejeros )

We continue with another couple who, in this case, are two Spaniards who are lucky (thanks to their hard work) to make a living from what they like the most: travel. Both through their networks and their own blog, you share their experiences and the amazing landscapes and things they get to know. Something super curious about the profile of Street travelers , which already has almost 230 thousand followers , is that they always share in their biography the journey they are making at every moment.

Zak Shelhamer @zakshelhamer )

If you like adventures, extreme sports and seeing spectacular landscapes, you should follow zak shelhamer . He is a creator of commercial and documentary videos who, while traveling the world working, shares all his adventures through his Instagram account. Today it already adds up 140 thousand followers On this social network, they enjoy the amazing photos and videos of this young man.

Marianne Hope ( @mariannehope )

To close this collection, it is time to cross the barrier of those accounts with less than 100 followers on this social network, without detracting from their work (quite the opposite, we want to give them the voice they deserve).

The first of the two accounts that we want you to know about is that of Marianne Hope . A Norwegian photographer who uses all of her creativity to create eye-catching photos of her travels and post them on her Instagram account. She currently has almost 82 thousand lovers of travel and photography among his followers.

Tim Clark ( @timclark1 )

Last but not least, you should meet this wonderful photographer named Tim Clark . An Australian who shares incredible places through his account for those who enjoy traveling with a lot of adventure. They may not be the locations that anyone would go to, but you will certainly be amazed by their content as well as the 38 thousand followers which adds up to now.

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Category: Travel

Date: February 6, 2024

The Role of Social Media in Travel Marketing: Best Practices and Case Studies

Back in 2016, then Marriott’s chief global marketing officer, Karin Timpone spoke to CNBC about their social media travel marketing service and incorporation of geo-fencing technology. 

If someone posts a photo from one of its properties, her team will reach out and contact the front desk to let them know. The hotel will often then reach out to the customers and offer complimentary upgrades — something to show that Marriott values their presence. 

Earlier, a music video for “I’ll Show You” featuring Justin Bieber at the Fjadrárgljúfur canyon in Iceland. A few years later, tourism to this once-quiet town nearly doubled. The video on YouTube has over 500 million views since 2015. 

Given the general rise in income levels and jobs going remote, people find more time to take frequent travel breaks, showcasing the need for effective digital marketing services to tap into the growing travel market

And social media has only accentuated this trend , 

• By hosting engaging travel content and motivating reviews
• By increasing travel FOMO (Fear-Of-Missing-Out)
• By minimizing unpleasant surprises at the destination

Given the scope of social media in travel marketing services , this blog discusses best practices followed by interesting case studies for inspiration. 

The Power of Social Media in Travel Marketing

• Expedia’s 2023 Traveler Value Index noted almost 35% of travelers turn to social media for holiday inspiration. 
• Furthermore, 75% of respondents chose a specific destination inspired by social media as per Amex’s 2023 Global Travel Trends Report .
• Travel Live Streaming is becoming increasingly popular on social media, with 60% of travelers saying they have watched a live stream of a travel experience. 
• 74% of travelers use social media while traveling, while 92% of consumers trust word of mouth and UGC more than other forms of advertising, thus making UGC on social media crucial for any travel marketing campaign. 

Best Practices for Successful Social Media Travel Marketing

Top 5 things travelers use social media to research – Destinations, Hotels, Activities, Attractions, and Restaurants. Let’s list out travel marketing best practices to get the most attention from social media users. 

Choosing the Right Platforms

Creating engaging content, building a consistent brand presence, utilizing paid advertising, monitoring and analytics.

Identify the social media platforms that align with your target audience. 

Popular Vacation Inspiration Social Platform

Demographics

Millennials, GenZ

Highly visual

Boomers, Millennials

Moderately visual

TripAdvisor

Millennials

User Generated Content

Extremely visual

Boomers, Millennials, GenZ

Detailed & Informative

B2B travel marketing

Take a que from social media strategy of Marriott Hotels . Their Instagram account features stunning photos of their hotels, while their Twitter account is more focused on sharing news and updates.

Invest in high-quality, visually appealing content, including photos and videos. Use storytelling techniques to capture the essence of your travel experiences.

Encourage user-generated content (UGC) by running contests or using branded hashtags. UGC refers to any content that is created and shared by users or consumers of a product, service, or brand rather than by the company or organization itself. 

Travel marketers can leverage UGC in the following way: 

• Display UGC on their social channels to engage other users as it signals authenticity.
• Monitoring UGC can become your informal market research to upgrade your services in-time. 
• UGC also helps build employer brand which results in team retention.

Furthermore, you may leverage the new YouTube app feature that lists video recommendations according to thumbnail color. As a travel marketer, you can explore more such strategies to increase views on YouTube here .  

Highlight safety measures and sustainable practices in your travel marketing, as these have become critical concerns for travelers post-pandemic.

Take inspiration from our previous blog where we have discussed Innovative Travel Marketing Campaigns From Around The World . 

In a bid to blindly replicate brand marketing successes on social media, many end up creating “self-congratulating” content.

Recreating trendy content give a false impression to the marketing team about better reach. The truth beholds, unless original thought is put to market product/service, the social media marketing will lead to poor brand awareness, let alone lead generation. 

Consistency is Key. Develop a content calendar to maintain a consistent posting schedule. Consistency helps keep your audience engaged and informed.

Share travel stories, itineraries, and personal experiences. Storytelling creates a deeper connection with your audience. Use live streaming feature to promote your brand often. Learn more tips on travel live streaming here . 

You can use hashtag strategy to expand your content’s reach. Create a branded hashtag for your campaigns and encourage followers to use it.

However, we feel social media hashtags are overused. Hashtags are annoying and they hijack conversations. Moreover, users may relate social media posts with many hashtags as spam.

Here is an interesting blog by Hannah Macready where she discusses the best use of hashtags for your social media campaigns in 2024 and beyond. 

Partner with social media influencers who align with your brand and target audience. Influencers can provide authentic recommendations and reach new followers. 

Look for long-term association with the right content creator on social media for consistent engagement of new and existing users. Influencer marketing tools like Ylytics , HypeAuditor , and others can help you find the right social media influencers. 

How Travel Marketers Want People to Search on Google?

Enter a search query -> Your brand website ad appears -> Book your services

But How Do People Actually Search?

Enter a search query -> Google analyzes and displays results per keyword -> Visitor clicks -> Interrupted by WhatsApp chat -> Sleeps.

… a week later…

Notices a display ad from your brand -> Visits the landing page -> Bookmarks it -> Checks out the brand profile on Instagram -> Share it with spouse -> Logs out

… 2 days later in the office…

Visits your site -> Confirm their bookings.

Use paid advertising options on platforms like Facebook and Instagram to target specific demographics and promote your travel offerings. Consider retargeting ads to re-engage users who have shown interest in your travel products or services.

Use geo-targeting to reach users in specific locations, especially if you’re promoting local or regional travel experiences.

Also, read>> Facebook Ad formats

Also, read>> YouTube Ad formats

Also, read>> Instagram Ad formats

Use analytics tools provided by social media platforms to track the performance of your posts and campaigns. Adjust your strategies based on data insights, focusing on what works best for your audience.

Continuously monitor social media trends and adapt your strategy to incorporate new features and technologies. Keep an eye on emerging platforms that may provide new opportunities for travel marketing.

It is important to develop a crisis management plan to address any negative incidents or crises that may arise on social media. Swift and appropriate responses are crucial.

Further, experiment with different types of content, posting times, and ad creatives to determine what resonates best with your audience. 

Latest Trends in Social Media Travel Marketing

• Augmented Reality (AR) and Virtual Reality (VR) for immersive advertisements and travel previews.
• Live streaming for real-time travel experience.
• Showcasing eco-friendly destination and promoting responsible tourism.
• AI-powered chatbots and recommendation engines.
• Social commerce and booking directly on social media platforms.

VietJet Air is not afraid to experiment with new formats and strategies. For example, they recently launched an augmented reality (AR) campaign that allowed users to virtually experience their flights.

You can connect with us for more AI-related marketing solutions . 

Case Studies: Success Stories in Social Media Travel Marketing

Let’s explore a few success stories in social media travel marketing through case studies. The selected case studies highlight how effective social media strategies can help travel brands engage their audience, encourage user-generated content, and create memorable and impactful marketing campaigns. 

• Airbnb – #LiveThere Campaign
• Icelolly – Facebook Marketing Automation
• Royal Caribbean International – Targeted Ad Campaigns
• Expedia – #ThrowMeBack Campaign

Each campaign leveraged the power of storytelling, user participation, and visual content to connect with travelers and promote unique travel experiences.

1. Airbnb – #LiveThere Campaign:

Airbnb wanted to differentiate itself from traditional hotels and emphasize the idea of “living like a local” when traveling.

Social Media Strategies Implemented

• Launched a series of visually stunning Instagram and Facebook posts showcasing unique properties and travel experiences.
• Encouraged hosts and guests to share their stories, photos, and videos using the hashtag #LiveThere.
• Collaborated with travel influencers and celebrities to create authentic content.

Results and Outcomes

• The #LiveThere campaign garnered over 3.5 million Instagram mentions.
• Airbnb’s Instagram following grew by over 300% in a year.
• The campaign effectively communicated the brand’s message of unique and authentic travel experiences.

It may have worked for Airbnb back in 2017 but will be work for your travel business in 2024 and beyond? No one can be sure but you can surely take some inspirations out of it and improvize over it.  

2. Icelolly – Facebook Marketing Automation:

Icelolly experienced a temporary decrease in conversion rates across their social media platforms. As a response, they incorporated the Facebook extension into their Engagement Cloud.

• Implemented an omnichannel strategy to unify data from a single social media platform with the website. 
• Delivered tailored ad notifications through social media feeds to individuals who have subscribed to destination price alerts.
• Conversion rate was generated by 17% through Facebook
• Retargeting ads was increased up by 3%
• Open rate was generated by 35%
• CTR was increased by 201%
• Conversion was increased by 45%

3. Royal Caribbean International – Targeted Ad Campaigns: 

Royal Caribbean International, a global cruise line, sought to increase engagement and conversions through its social media marketing efforts.

• The cruise line implemented marketing automation tools to segment its social media audience based on factors like travel preferences and past interactions.
• They used automated chatbots to respond to common inquiries and facilitate booking processes on social platforms. 
• They launched targeted ad campaigns on Facebook and Instagram, retargeting users who had shown interest in specific cruise itineraries.
• Significantly improved response times and engagement on social media platforms.
• Enhanced conversion rates, with more users booking cruises directly through social media channels.
• Increased brand loyalty as travelers received personalized recommendations and timely responses to inquiries.

4. Expedia – #ThrowMeBack Campaign:

Expedia aimed to inspire travelers to relive their favorite travel memories.

• Encouraged users to share their old travel photos with the hashtag #ThrowMeBack, along with a caption explaining the memory.
• Curated and featured some of the best user-submitted photos on Expedia’s social media accounts.
• Over 15,000 users participated in the #ThrowMeBack campaign, sharing their travel memories.
• The campaign generated increased engagement and user interaction on Expedia’s social media platforms.
• It created a sense of nostalgia and encouraged travelers to book new trips to create more memories.

Challenges and Pitfalls in Social Media Travel Marketing

Social media travel marketing offers significant opportunities, but it also comes with various challenges and potential pitfalls that marketers should be aware of, like 

• Platform Algorithm Changes: Social media platforms frequently update their algorithms, affecting organic reach and engagement. Marketers need to adapt strategies to stay visible to their audience.
• Privacy and Data Protection: Stricter privacy regulations (e.g., GDPR) require marketers to handle user data responsibly. Mismanagement can lead to legal issues and reputational damage.
• Ad Saturation: Social media users may become overwhelmed with advertising, leading to ad fatigue. Marketers must strike a balance between promotion and providing value to the audience.
• Language and Cultural Sensitivity: Misinterpretations or insensitivity to local languages and cultures can lead to backlash. Marketers must research and tailor content appropriately for different regions.
• Changing Travel Behavior: Travel behaviors and preferences change over time, influenced by various factors like technology, health concerns, and economic conditions. Marketers need to stay updated and adapt accordingly.
• Over-Tourism Concerns: Social media can contribute to over-tourism by popularizing specific destinations or attractions, leading to overcrowding and environmental issues. Travel marketers must promote responsible tourism.

Hike Up Your Marketing Efforts with ColorWhistle

If your goal is to motivate shoppers, fans, and advocates through genuine content that has a track record of success, we are here to provide assistance. 

ColorWhistle’s expert travel-focused designing and marketing assistance can boost your social media efforts. Further, our experienced digital marketing service team can elevate user experiences on multiple touchpoints. You can write to us or call us at +1 (210) 787 3600 anytime to enquire more. 

Kindly leave your comments down below if you found the information in this blog useful and wish to learn more

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About the Author - Manav Gupta

Manav Gupta is a full-time CopyWriter at ColorWhistle, where he works to benefit both professionals & enthusiasts in the field of Digital Marketing, Branding & Web Development by creating engaging content. Prior to joining ColorWhistle, Manav was responsible for managing & executing content projects ranging from sales collateral to web content, ad copy to letters, business proposals to sales plans, and training manuals. A graduate of a reputed university, Manav holds an honors degree in Engineering. When not hard at work creating meaningful content, he enjoys perfecting his knowledge of music, playing cricket, and volunteering to build a carbon-neutral society.

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Teens and social media: Key findings from Pew Research Center surveys

For the latest survey data on social media and tech use among teens, see “ Teens, Social Media, and Technology 2023 .” 

Today’s teens are navigating a digital landscape unlike the one experienced by their predecessors, particularly when it comes to the pervasive presence of social media. In 2022, Pew Research Center fielded an in-depth survey asking American teens – and their parents – about their experiences with and views toward social media . Here are key findings from the survey:

Pew Research Center conducted this study to better understand American teens’ experiences with social media and their parents’ perception of these experiences. For this analysis, we surveyed 1,316 U.S. teens ages 13 to 17, along with one parent from each teen’s household. The survey was conducted online by Ipsos from April 14 to May 4, 2022.

This research was reviewed and approved by an external institutional review board (IRB), Advarra, which is an independent committee of experts that specializes in helping to protect the rights of research participants.

Ipsos invited panelists who were a parent of at least one teen ages 13 to 17 from its KnowledgePanel , a probability-based web panel recruited primarily through national, random sampling of residential addresses, to take this survey. For some of these questions, parents were asked to think about one teen in their household. (If they had multiple teenage children ages 13 to 17 in the household, one was randomly chosen.) This teen was then asked to answer questions as well. The parent portion of the survey is weighted to be representative of U.S. parents of teens ages 13 to 17 by age, gender, race, ethnicity, household income and other categories. The teen portion of the survey is weighted to be representative of U.S. teens ages 13 to 17 who live with parents by age, gender, race, ethnicity, household income and other categories.

Here are the questions used  for this report, along with responses, and its  methodology .

Majorities of teens report ever using YouTube, TikTok, Instagram and Snapchat. YouTube is the platform most commonly used by teens, with 95% of those ages 13 to 17 saying they have ever used it, according to a Center survey conducted April 14-May 4, 2022, that asked about 10 online platforms. Two-thirds of teens report using TikTok, followed by roughly six-in-ten who say they use Instagram (62%) and Snapchat (59%). Much smaller shares of teens say they have ever used Twitter (23%), Twitch (20%), WhatsApp (17%), Reddit (14%) and Tumblr (5%).

Facebook use among teens dropped from 71% in 2014-15 to 32% in 2022. Twitter and Tumblr also experienced declines in teen users during that span, but Instagram and Snapchat saw notable increases.

TikTok use is more common among Black teens and among teen girls. For example, roughly eight-in-ten Black teens (81%) say they use TikTok, compared with 71% of Hispanic teens and 62% of White teens. And Hispanic teens (29%) are more likely than Black (19%) or White teens (10%) to report using WhatsApp. (There were not enough Asian teens in the sample to analyze separately.)

Teens’ use of certain social media platforms also varies by gender. Teen girls are more likely than teen boys to report using TikTok (73% vs. 60%), Instagram (69% vs. 55%) and Snapchat (64% vs. 54%). Boys are more likely than girls to report using YouTube (97% vs. 92%), Twitch (26% vs. 13%) and Reddit (20% vs. 8%).

Majorities of teens use YouTube and TikTok every day, and some report using these sites almost constantly. About three-quarters of teens (77%) say they use YouTube daily, while a smaller majority of teens (58%) say the same about TikTok. About half of teens use Instagram (50%) or Snapchat (51%) at least once a day, while 19% report daily use of Facebook.

Some teens report using these platforms almost constantly. For example, 19% say they use YouTube almost constantly, while 16% and 15% say the same about TikTok and Snapchat, respectively.

More than half of teens say it would be difficult for them to give up social media. About a third of teens (36%) say they spend too much time on social media, while 55% say they spend about the right amount of time there and just 8% say they spend too little time. Girls are more likely than boys to say they spend too much time on social media (41% vs. 31%).

Teens are relatively divided over whether it would be hard or easy for them to give up social media. Some 54% say it would be very or somewhat hard, while 46% say it would be very or somewhat easy.

Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14.

Teens are more likely to say social media has had a negative effect on others than on themselves. Some 32% say social media has had a mostly negative effect on people their age, while 9% say this about social media’s effect on themselves.

Conversely, teens are more likely to say these platforms have had a mostly positive impact on their own life than on those of their peers. About a third of teens (32%) say social media has had a mostly positive effect on them personally, while roughly a quarter (24%) say it has been positive for other people their age.

Still, the largest shares of teens say social media has had neither a positive nor negative effect on themselves (59%) or on other teens (45%). These patterns are consistent across demographic groups.

Teens are more likely to report positive than negative experiences in their social media use. Majorities of teens report experiencing each of the four positive experiences asked about: feeling more connected to what is going on in their friends’ lives (80%), like they have a place where they can show their creative side (71%), like they have people who can support them through tough times (67%), and that they are more accepted (58%).

When it comes to negative experiences, 38% of teens say that what they see on social media makes them feel overwhelmed because of all the drama. Roughly three-in-ten say it makes them feel like their friends are leaving them out of things (31%) or feel pressure to post content that will get lots of comments or likes (29%). And 23% say that what they see on social media makes them feel worse about their own life.

There are several gender differences in the experiences teens report having while on social media. Teen girls are more likely than teen boys to say that what they see on social media makes them feel a lot like they have a place to express their creativity or like they have people who can support them. However, girls also report encountering some of the pressures at higher rates than boys. Some 45% of girls say they feel overwhelmed because of all the drama on social media, compared with 32% of boys. Girls are also more likely than boys to say social media has made them feel like their friends are leaving them out of things (37% vs. 24%) or feel worse about their own life (28% vs. 18%).

When it comes to abuse on social media platforms, many teens think criminal charges or permanent bans would help a lot. Half of teens think criminal charges or permanent bans for users who bully or harass others on social media would help a lot to reduce harassment and bullying on these platforms. 

About four-in-ten teens say it would help a lot if social media companies proactively deleted abusive posts or required social media users to use their real names and pictures. Three-in-ten teens say it would help a lot if school districts monitored students’ social media activity for bullying or harassment.

Some teens – especially older girls – avoid posting certain things on social media because of fear of embarrassment or other reasons. Roughly four-in-ten teens say they often or sometimes decide not to post something on social media because they worry people might use it to embarrass them (40%) or because it does not align with how they like to represent themselves on these platforms (38%). A third of teens say they avoid posting certain things out of concern for offending others by what they say, while 27% say they avoid posting things because it could hurt their chances when applying for schools or jobs.

These concerns are more prevalent among older teen girls. For example, roughly half of girls ages 15 to 17 say they often or sometimes decide not to post something on social media because they worry people might use it to embarrass them (50%) or because it doesn’t fit with how they’d like to represent themselves on these sites (51%), compared with smaller shares among younger girls and among boys overall.

Many teens do not feel like they are in the driver’s seat when it comes to controlling what information social media companies collect about them. Six-in-ten teens say they think they have little (40%) or no control (20%) over the personal information that social media companies collect about them. Another 26% aren’t sure how much control they have. Just 14% of teens think they have a lot of control.

Despite many feeling a lack of control, teens are largely unconcerned about companies collecting their information. Only 8% are extremely concerned about the amount of personal information that social media companies might have and 13% are very concerned. Still, 44% of teens say they have little or no concern about how much these companies might know about them.

Only around one-in-five teens think their parents are highly worried about their use of social media. Some 22% of teens think their parents are extremely or very worried about them using social media. But a larger share of teens (41%) think their parents are either not at all (16%) or a little worried (25%) about them using social media. About a quarter of teens (27%) fall more in the middle, saying they think their parents are somewhat worried.

Many teens also believe there is a disconnect between parental perceptions of social media and teens’ lived realities. Some 39% of teens say their experiences on social media are better than parents think, and 27% say their experiences are worse. A third of teens say parents’ views are about right.

Nearly half of parents with teens (46%) are highly worried that their child could be exposed to explicit content on social media. Parents of teens are more likely to be extremely or very concerned about this than about social media causing mental health issues like anxiety, depression or lower self-esteem. Some parents also fret about time management problems for their teen stemming from social media use, such as wasting time on these sites (42%) and being distracted from completing homework (38%).

Note: Here are the questions used  for this report, along with responses, and its  methodology .

CORRECTION (May 17, 2023): In a previous version of this post, the percentages of teens using Instagram and Snapchat daily were transposed in the text. The original chart was correct. This change does not substantively affect the analysis.

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John Deere will pay up to $192K for a 'Chief Tractor Officer' to travel and help launch TikTok channel

• John Deere is looking for a different kind of CTO — a Chief Tractor Officer.
• The winner of the competition will help launch the agriculture equipment company's new TikTok channel.
• Entries are accepted until April 29, with the finalists selected after May 17.

Agriculture equipment company John Deere is on the hunt for a different kid of CTO.

The brand on Tuesday announced a two-week search to find a "Chief Tractor Officer" who would create social media content to reach younger consumers .

One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago's Wrigley Field and beyond.

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"No matter what you do — whether it's your coffee, getting dressed in the morning, driving to work, the building you go into — it's all been touched by a construction worker, a farmer, or a lawn care maintenance group," Jen Hartmann, John Deere's global director of strategic public relations, told AdAge .

To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.

Suited up in the obligatory vest, work boots, and John Deere hat, Purdy's progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.

The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.

According to the contest rules , entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.

In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.

Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.

Watch: What it takes to survive the Army's 60-hour Best Ranger Competition

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A Life Overtaken by Conspiracy Theories Explodes in Flames as the Public Looks On

Friends of Max Azzarello, who set himself on fire outside Donald J. Trump’s trial, said he was a caring person whose paranoia had led him down a dark path.

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By Michael Wilson ,  Tracey Tully and Jan Ransom

The journey that ended with a man setting himself on fire on Friday outside the Manhattan courthouse where Donald J. Trump was being tried seemed to have begun in Florida, with a series of increasingly bizarre outbursts.

Standing in the afternoon chill, the man, Max Azzarello, 37, of St. Augustine, Fla., threw pamphlets into the air before dousing himself with an accelerant and setting his body ablaze. The police hurried to extinguish the flames, and he was taken to a hospital burn unit, gravely injured. He died on Friday night.

The fire just a block or two from the courthouse appeared calculated to draw widespread attention, horrifying bystanders and temporarily overshadowing the momentous trial of a former president.

But a closer look at the path the man had traveled to this moment of self-destruction revealed a recent spiral into volatility, one marked by a worldview that had become increasingly confusing and disjointed — and appeared to be unattached to any political party. His social media postings and arrest records suggest the immolation stemmed instead from a place of conspiracy theories and paranoia.

Until last summer, Mr. Azzarello seemed to have lived a relatively quiet life. After high school, where he was a member of a bowling team, he graduated from the University of North Carolina at Chapel Hill in 2009, with degrees in anthropology and public policy.

As a student at Rutgers University in New Brunswick, N.J., where he received a master’s degree in city and regional planning in 2012, he was known for leaving supportive Post-it notes for classmates in the hallways and for his karaoke performances of Frank Sinatra and Disney tunes, said a former classmate, Katie Brennan.

“He was super curious about social justice and the way things ‘could’ be,” Ms. Brennan said. “He was creative and adventurous.”

He began a career in which, according to his LinkedIn profile, he moved among jobs in marketing, sales and technology. In 2013, he worked on the campaign of Representative Tom Suozzi of Long Island, who was then running for Nassau County executive.

An old friend from high school, Steven Waldman, called Mr. Azzarello one of the smartest people he knew.

“He was a good friend and person and cared about the world,” he said.

But there was cause for concern, too.

By last year, he had apparently settled in St. Augustine, where he lived in a modest apartment near the Matanzas River in that historic city. He was a pleasant if sometimes peculiar neighbor.

“An extremely nice person,” said Larry Altman, the property manager at his apartment building, who added: “He had political views that I would not consider mainstream. He called our government and the world government a Ponzi scheme.”

But there were no signs that he was harboring an urge to harm himself, Mr. Altman said.

“If you met Max, he’d shake your hand, and you’d have a nice conversation,” he said. “He’d treat you with respect.”

He was clearly deeply affected by the loss of his mother, however. Elizabeth Azzarello died on April 6, 2022, near Sea Cliff, N.Y., on Long Island, where she had fought pulmonary disease, Mr. Azzarello wrote on Instagram in April 2022.

“I am immensely proud to say that she navigated the awful challenges of this disease with strength, dignity and spirit through the very end,” he wrote.

After this loss, his old friends saw a change. “That was around the time when he became more outspoken,” Mr. Waldman said. “They were close, and they had a good relationship. He was heartbroken.”

By the following year, the clarity Mr. Azzarello had shown in writing of his grief was gone, and a troubled image emerged.

In March 2023, he listed his profession on LinkedIn as “Research Investigator,” self-employed. In June of that year, he tagged Ms. Brennan and several others to make sure they had seen something he had written. She described it as a “manifesto” and called him immediately and tried to intervene. Eventually she wrote to one of his family members to make sure that they were aware that he was in crisis, she said.

About five months later, in early August 2023, he posted on Facebook about visiting a mental health treatment facility: “Three days in the psych ward, and all I got were my new favorite socks.”

Days later, in picturesque St. Augustine, he went for dinner at the Casa Monica Hotel on Cordova Street. Afterward, Mr. Azzarello walked into the lobby, approached an autograph left by former President Bill Clinton, who had signed the wall several years earlier, and threw a glass of wine at it, the police said. He admitted what he had done to officers, the police said. The episode was most likely written off as one man’s bad night.

Two days later, he was back, standing outside the hotel in just his underwear, ranting and cursing into a bullhorn, the police said. And just three days after that, he vandalized a sign outside a nearby United Way office before climbing into the bed of a stranger’s truck and rifling its contents, the police said.

All these events played out within walking distance of the apartment where even his most far-afield views had only recently been delivered politely.

In the months that followed, Mr. Azzarello promoted his disjointed preoccupations in a document he posted on Facebook. The pages attacked fascism and the general complacency of the public. They espoused general anti-government sentiment but did not seem directed at a discernible political party.

“Like frogs in water coming to a boil, the public didn’t notice the rotten truth behind the illusion of freedom,” the writings state. The man who had written fondly of his mother just a year earlier — “gracious and warm, silly and catty, compassionate and supportive” — and their time together seemed to have disappeared.

His greatest vexation appeared to be cryptocurrency, which he cast as a threat to humanity.

It was unclear when he arrived in New York, taking a room at the Soho 54 Hotel on Watts Street in Lower Manhattan and making his way to the running sideshow outside the downtown criminal courthouse.

The area he chose, Collect Pond Park, has been an on-and-off stage for supporters and opponents of Mr. Trump for months. Mr. Azzarello was there by Thursday, holding a sign and speaking in ways that, perhaps bizarre elsewhere, fit in with the disparate voices of the park.

On Friday, the crowd in the park had thinned. At about 1:35 p.m., people began to scream. A blur followed: a man on fire, bright flames licking his clothing and hair; officers scrambling over barricades; a departing ambulance.

His oldest friends were left struggling to make sense of this act.

“He was kind and a gentle soul,” said Carol Waldman, the mother of his childhood friend. “A real wonderful, terrific young guy. Who had his whole life ahead of him.”

If you are having thoughts of suicide, you can call or text 988 to reach the 988 Suicide and Crisis Lifeline or go to SpeakingOfSuicide.com/resources for a list of additional resources.

Nate Schweber , Stefanos Chen , Nichole Manna , Nicholas Fandos , Chelsia Rose Marcius and Claire Fahy contributed reporting. Susan C. Beachy contributed research.

Michael Wilson , who covers New York City, has been a Times reporter for more than two decades. More about Michael Wilson

Tracey Tully is a reporter for The Times who covers New Jersey, where she has lived for more than 20 years. More about Tracey Tully

Jan Ransom is an investigative reporter on the Metro desk focusing on criminal justice issues, law enforcement and incarceration in New York. More about Jan Ransom

Our Coverage of the Trump Hush-Money Trial

News and Analysis

Donald Trump’s criminal trial in Manhattan took a startling turn when two jurors were abruptly excused , demonstrating the challenge of picking citizens to determine the fate of a former president.

Prosecutors argued in court that with a steady stream of social media posts, Trump had violated the gag order  imposed on him seven times, urging the judge overseeing the trial to hold him in contempt.

Our reporter joined “The Daily” to explain what happened during the opening days  of the trial against Donald Trump.

More on Trump’s Legal Troubles

Key Inquiries: Trump faces several investigations  at both the state and the federal levels, into matters related to his business and political careers.

Case Tracker:  Keep track of the developments in the criminal cases  involving the former president.

What if Trump Is Convicted?: Will any of the proceedings hinder Trump’s presidential campaign? Here is what we know, and what we don’t know .

Trump on Trial Newsletter: Sign up here  to get the latest news and analysis  on the cases in New York, Florida, Georgia and Washington, D.C.