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COVID-19 impacts of inbound tourism on Australian economy.

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Annals of Tourism Research , 26 Feb 2021 , 88: 103179 https://doi.org/10.1016/j.annals.2021.103179   PMID: 36540369  PMCID: PMC9754951

Abstract 

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COVID-19 impacts of inbound tourism on Australian economy

Tien duc pham.

a Griffith Institute for Tourism, Griffith Business School, Griffith University, 170 Kessels Road, Nathan, QLD 4111, Australia

Larry Dwyer

b University of Technology, Sydney, Broadway, Sydney 2007, Australia

The pandemic COVID-19 has severely impacted upon the world economy, devastating the tourism industry globally. This paper estimates the short-run economic impacts of the inbound tourism industry on the Australian economy during the pandemic. The analysis covers effects both at the macroeconomic as well as at the industry and occupation level, from direct contribution (using tourism satellite accounts) to economy-wide effects (using the computable general equilibrium modelling technique). Findings show that the pandemic affects a range of industries and occupations that are beyond the tourism sector. The paper calls for strong support from the government on tourism as the recovery of tourism can deliver spillover benefits for other sectors and across the whole spectrum of occupations in the labour market.

  • Introduction

Tourism has for some decades experienced rapid growth worldwide, serving as an important source of export income for many countries, accounting for around 10% of global GDP ( World Travel and Tourism Council, 2020 ). Tourism becomes the main driver of growth in many countries and regions. With a strong social interaction nature, the industry is prone to recession, terrorism, natural disasters and infectious diseases. The outbreak of the coronavirus disease in late 2019 (hereafter, COVID-19) has severely and rapidly impacted human life on a global scale with respiratory illness that has effected more than 67 million infected cases and more than one and half million of deaths at the time of writing, an unprecedented crisis. Governments across the globe have taken wartime-like actions to curtail the spread of the illness and deaths by imposing strong restrictions on travel, social gathering and social distancing regulations. The social distancing measures constrain both the demand and supply sides of tourism services, causing significant flow-on effects throughout affected countries ( OECD, 2020a , OECD, 2020b ) with large reductions in employment and losses to household income. Even if a vaccine is available soon, with demand side recovery aided by progressive lifting of travel and social distancing restrictions, tourism supply chains may take years to adjust to the new circumstances of the travel experience ( Gössling et al., 2020 ).

Among all other countries, the Australian tourism industry is inevitably a victim to the outbreak, losing billions of dollars each month that the disease persists. Australia's tourism industry associations have united in new demands for support measures. These organisations include the Tourism and Transport Forum, the Accommodation Association, Cruise Lines International Association, the Australian Federation of Travel Agents the Restaurant and Catering Australia and the Business Events Council of Australia. Facing similar situations in respect of business closures, plummeting sales, losing jobs and incomes, these associations have acknowledged their dependence on government support to soften the effects of the pandemic both for current and future business operations. In a joint statement to the Prime Minister, the association group argued the case for the tourism industry's bigger businesses to be front and centre of any new economic lifeline package describing them as providing the scaffolding for the tourism sector and for business events. Claiming that the tourism industry will be critical to the Australian economy as it manages through the current survival phase and later into the eventual economic recovery phase, the peak group stated that:

The tourism industry is losing almost A$ 9bn every month that the global pandemic continues and is forecasting job losses of well over 300,000 so we are calling on government to recognise the urgency of providing these employers with sector-specific financial assistance. We acknowledge all of the steps taken by the Federal and State and Territory Governments are entirely necessary to ensure the health and wellbeing of Australians, but we are now at a point where our industry and its people are in the fight for survival. ( Colston, 2020 )

Included in the statement was a list of ‘sensible reforms’ that will help to ensure that Australia's tourism industry can survive the current crisis and become a stronger and more resilient industry. These reforms include investment incentives, tax concessions, rent abatements, and utility payments relief.

Without prejudging the appropriateness or otherwise of the suggested reforms, it is clear that their efficacy can only be determined in a context where the economic impacts of COVID-19 on the Australian tourism industry have been estimated. Since the effects of the pandemic are still unfolding, it is extremely difficult to predict with an accuracy what the ultimate health and economic impacts will be and what reform measures are most efficient and effective. The effects of the pandemic encompass many different aspects, including the health costs, human suffering, consumer behaviour and losses of tourism demand. All of these are important aspects of changes, and each warrants separate research on its own merit. This paper, however, focuses on the economic aspect of the pandemic only.

This paper will undertake what we believe to be the first detailed assessment of the economic impacts of COVID-19 on the Australian international tourism industry. The model employed has been substantially developed to include explicitly eleven international markets and three domestic markets to allow for full interaction between tourism and non-tourism demands by both international and domestic consumers. This is the first time that the full tourism satellite account (TSA) framework is incorporated into the tourism computable general equilibrium (CGE) modelling in order to reflect tourism markets explicitly and to allow flexibility for implementing individual shocks. Impacts are explained from direct to flow-on effects explicitly and results capture employment effects by occupation. This comprehensive approach is rare in the literature. The full details of the extension, as discussed below, provide rich sectoral results that have not been captured in tourism modelling previously.

The paper will review previous studies specifically of epidemics/pandemics on tourism, followed by a brief account of the pre-COVID-19 conditions of the world and Australian tourism sector. The paper then presents the adopted modelling framework, measures of the direct and flow-on effects on the pandemic. The final section will discuss in broad terms some strategies to reduce the effects of COVID-19 on the Australian tourism industry currently and in the future.

  • Review of previous studies

The literature of tourism economic impact analysis is very broad, a review can be found in Dwyer (2015) . This section will focus specifically on economic impact studies of pandemics of infectious diseases such as Severe Acute Respiratory Syndrome (SARS), Avian flu, Foot and Mouth Disease and recently COVID-19. The modelling approaches encompass a wide range of techniques for different objectives, including tourism demand assessment using the econometric technique ( Kuo et al., 2008 ; Kuo et al., 2009 ; McAleer et al., 2010 ; Liu, Moss and Zhang, 2011 , and Page et al., 2012 ), the market evaluation approach assessing impacts on the consumption and production sides separately (Australian Bureau of Statistics or ABS hereafter, 2020 ; OECD, 2020a , OECD, 2020b ; United Nations Conference on Trade and Development, 2020a ); macro-econometric modelling ( Jonung & Roeger, 2006 ; Keogh-Brown, Wren-Lewis, et al., 2010 ; Kohlscheen et al., 2020 ); the Input-Output multiplier approach ( Hai, Zhao, Wang and Hou, 2004 ), dynamic stochastic general equilibrium ( Yang et al., 2020 ), and the computable general equilibrium modelling ( Blake et al., 2003 ; Dwyer et al., 2006 ; Lee & McKibbin, 2004 ; Maliszewska et al., 2020 ; McKibbin & Fernando, 2020 ; McKibbin & Sidorenko, 2006 ; Keogh-Brown, Smith, et al., 2010 ; Park et al., 2020 ; PricewaterhouseCoopers, 2020 ; Smith et al., 2011 ; World Bank, 2014 : and Yang & Chen, 2009 ).

As pandemics affect economies on both supply and demand sides simultaneously ( Boissay & Rungcharoenkitkul, 2020 ), most economy-wide studies employ the CGE technique to reveal the impacts of pandemics at the industry as well as the macro aggregate level for both world and national economies under the influence of changes in prices and resource re-allocation. The initial direct effects of a pandemic reduce labour supply due to losses of workers through sickness and mortality. Further impacts are prompted by fear . Prophylactic absenteeism of workers is due to fear of being infected by asymptomatic co-workers, thus effecting an additional loss to the productive workforce. Government's public health policy imposes restriction on social distancing, social gathering, school closure, international border closure for fear of the virus spread ( World Bank, 2014 , p. 6); The combined effect of prophylactic absenteeism and school closure is the essential driving force of economic costs of a pandemic ( Keogh-Brown, Wren-Lewis, et al., 2010 ). Both health effect and fear factor cut labour supply significantly. Impact studies at the early stage of pandemics often have to base on assumptions of clinical attack rates and case fatality ratio in order to work out the reduction of labour supply (e.g. Keogh-Brown, Wren-Lewis, et al., 2010 ; McKibbin and Fernando, 2020 ; PricewaterhouseCoopers, 2020 ), which alters the relative prices of capital and labour and subsequently depresses rates of return significantly in the medium to long term, thus drives down investment ( Jordà et al., 2020 ). With border closure, regions and countries are locked down, production is shut down, leading to losses of household consumption. It appears that the literature focuses on reduced productive workforce mainly from the supply side, which might not cover employment losses due to production cut prompted by reduced demand for goods and services. Fiscal expansion is urgently recommended to governments to prop the economy through both supply and demand ( IMF, 2020 ). Previous studies all share a common modelling approach that incorporates shocks such as (i) reduced labour supply, (ii) reduced household consumption, (ii) changed production technology, (iv) increased government expenditure (higher budget deficit), and (v) increased risk premium or loss of capital productivity (e.g. McKibbin & Fernando, 2020 ; PricewaterhouseCoopers, 2020 ).

With all of the above shocks, past studies aim to project the position of the economy accounting for the overall economic impacts of the pandemics on the economy. The adverse impacts range from −0.1 to −6% for global GDP ( Boissay et al., 2020 ). Comparing across countries, previous studies indicate that developing countries tend to suffer more than developed countries ( Burns et al. 2006 ). For COVID-19, statistics from the IMF (2020) show the reverse, where impacts on developed countries (−8%) are much worse than the world average (−4.9%).

Given the importance of the tourism industry in the Australian economy, the industry is particularly vulnerable to an infectious pandemic. The question then arises as to the extent to which the tourism industry, alone, has impacted on the rest of the Australian economy. Answer to such question has valuable policy implications for the tourism industry during the recovery and is the motivation of this paper.

As the downturn of the domestic sector has not been completely settled, different states have applied different border closure schedules between themselves, this is not all that clear for a robust impact assessment. On the other hand, the international border closure is consistent, and the international tourism segment plays a crucial role in attracting foreign exchange to the Australian economy, an economic impact assessment of the pandemic on the international tourism market will provide valuable inputs for policy makers.

  • Tourism before and after outbreak of COVID-19

The effect on tourism worldwide

Forecasts of the United Nations World Tourism Organization (2011) , hereafter UNWTO, projected international tourist arrivals to increase by 43 million annually on average to reach 1.8 billion by 2030, equivalent to 3.3% per year during 2010–2030. In 2019, 1.5 billion of international tourist arrivals were recorded globally, representing a 4% growth on the previous year. The report contained optimistic prospects for 2020, confirming tourism, in the UNWTO view, as a ‘leading’, ‘resilient’ and ‘reliable’ economic sector ( UNWTO, 2020a ).

The spread of COVID-19 worldwide has up-ended all tourism forecasts globally for all inbound, outbound and domestic travel. Acknowledging this, UNWTO issued a series of reports from January to May 2020, outlining in broad terms the impact of the pandemic on the global tourism industry. A key message of these reports is that the spread of COVID-19 represents an unparalleled, rapidly evolving pandemic with a substantial challenge to estimation of its impacts on tourism. Preliminary estimates are that international tourism could drop back to levels of 2012–2014. In its May Report (UNWTO, 7/5/2020), the UNWTO estimated international tourist arrivals could decline between 850 and 1.1 billion international tourists equivalent to between 60% to 80% loss of arrivals in 2020. This would translate into a loss of US 910 b i l l i o n t o U S 1.2 trillion in international tourism receipts (exports) and 100 to 120 million direct tourism jobs at risk. Similarly, the World Travel and Tourism Council (WTTC) estimated that the COVID-19 pandemic could result in a loss of 75.2 million jobs worldwide in the travel and tourism industry in 2020 alone. The WTTC (2020) also warned that it could take up to 10 months or longer for the industry to recover, an estimate that now seems to be unduly optimistic. These estimates must be interpreted with caution. The pandemic could result in a 70% or greater decline in the international tourism economy in 2020, depending on its duration and the speed with which travel and tourism rebounds ( OECD, 2020a , OECD, 2020b ). As more data emerges regarding destination management strategies, estimates of the short- and longer-term losses to world tourism will become more accurate.

The Australian international tourism industry

Tourism has been one of Australia's fastest growing industries for some decades. Fig. 1 visualises the historical development of international arrivals in Australia over time. While the path has fluctuated over the whole period of nearly three decades, all the dips in arrivals prior to 2016 were due major shocks that cut arrival growth rates below the long-term average (5.2%). Since then, however, the overall growth of international arrivals to Australia has weakened but not due to any apparent shocks. Arrival growth rates have gradually dwindled down for the last four years and submerged below the long-term average in the last two years. In the absence of COVID-19, international tourism to Australia was forecast to grow in annual visitation from 9.4 million visitors to 14.6 million between 2018 and 19 and 2028–29 ( TRA, 2020 ).

Fig. 1

Annual arrival growth in Australia (ABS, Cat no. 3401.0).

Over time, the origin country shares comprising Australia's inbound tourism markets have shifted; in favour of some markets (e.g. China) with stronger growth than the others. Collectively the top ten origins in Table 1 delivered 71.4% of the inbound visitation numbers to Australia and 70% of the revenue. While China and New Zealand contribute the most in terms of visitor arrivals, China by far has the largest revenue share among all countries.

Profiles of international markets in Australia in 2018/19.

The spread of COVID-19 has been described as an ‘economic wrecking ball’ for the Australian tourism sector. While the domestic tourism market can begin the early recovery as social gathering is relaxed, restrictions on international travel may be expected to continue for much longer, constraining the international tourism market severely.

High levels of uncertainty attend estimates of reductions in tourism numbers and the associated reductions in expenditure, given the ongoing development of the pandemic. The modelling estimates the likely outcome of the losses of international visitors as the international border closure is approaching the end 2020, making it a complete year of international isolation.

  • Modelling the economic impact of COVID-19

The aim of this paper is to quantify the economic effects of the pandemic on the international tourism market and subsequently on all other industries of the Australian economy. In the present study, we employ the computable general equilibrium (CGE) modelling technique, enabling us to ‘drill down’ to assess effects on different industries and to determine ‘inter-industry effects’.

As the CGE modelling technique has been described widely in the literature ( Burfisher, 2017 ; Cardenete et al., 2012 ; Dixon et al., 1982 ; Dwyer, 2015 ) we herein provide a brief summary only. A typical CGE model encompasses both supply (industries) and demand (all users) of an economy embedded entirely in an input-output (IO) database. An industry's cost structure includes wages, rental to capital and all other intermediate inputs. On the demand side, industry outputs are purchased by final users such as household consumption, investment, government consumption and exports. Decisions regarding both supply and demand are modelled following the microeconomic optimisation theory using a constant elasticity of substitution (CES) functional form. This allows goods and services to be sourced from a cheaper source among all available supplies, for example domestic versus imported sources. For a given market price of the output, producers will minimise their production costs by selecting cheapest inputs; and, the household sector will select a bundle of goods and services to maximise their ‘satisfaction’ (or precisely, utility in the micro-economic theory) subject to their income constraint.

Algebraically, a CGE model can be presented as:

where X 1 is a set of n endogenous variables determined by the n differentiable equations F(.) while X 2 is another set of m variables determined exogenously. Examples of endogenous variables are household income, household consumption and industry output while import prices, consumer taste, input mix in industry production and expenditure pattern of visitors are common exogenous variables.

Typically, the equation system in F(.) reflects:

  • • Demands for goods and services by industries, investment, household, government and exports (product markets);
  • • Market clearing equations for each industry (total output equals total sales);
  • • Demands for labour, capital, and land by industry (factor markets), reflecting explicitly resource constraints in CGE models;
  • • Production costs by industry (supply); and,
  • • Pricing system with all components of production costs, import costs, net commodity taxes, and margins to provide relative price movements.

The tourism CGE model in this study is adapted from The Enormous Regional Model, hereafter TERM, ( Horridge et al., 2005 ). The model was developed by the Centre of Policy Studies using all available published and unpublished data and information compiled by the ABS. The model database is regularly updated to the latest data by the modelling team at the Centre. The platform of the model has been applied across many countries and widely used by economists in both government departments and academia; it is a well-tested model and a sound basis for the modelling undertaken. Use of this model allows us to focus on the development of the tourism module specifically. The database was expanded to include eleven international markets and three domestic markets (day trip, intra-state and inter-state overnight trips) to allow for full interaction between (1) tourism and non-tourism demand for the same commodity in the final demand and (2) among individual markets in response to shocks.

The rationale for such development is due to the fact that within each commodity, apart from the amount consumed by tourists, there is also another proportion of non-tourism consumption. This non-tourism consumption exists in both household consumption final demand (related to domestic tourists) and exports demand (related to international tourists). Without an explicit separation of tourism and non-tourism components in the final demands, shocks imposed on the model to reflect changes in tourism demand will effectively have no impacts on the non-tourism demand component. This would be an undesirable approach as the shock can have a different impact on the non-tourism component, and is complicated under the influence of income and macro effects. For example, if the shock is an increase in demand for “food, alcohol and other beverages” products by international visitors, it will (i) increase the domestic production costs of these products and at the same time (ii) it will make the exchange rate appreciate. Both changes will have an adverse impact on exports of the non-tourism component of these commodities. If not separated, the adverse impacts will be overlooked. The separation of tourism and non-tourism components is sparsely captured in the literature.

On the second aspect, given the different speeds of virus spread across countries, changes in international visitor numbers of all markets were also different. It is important to capture the actual decline in visitor number from each market so that changes in each market can be reflected accurately, as each market has a specific expenditure pattern. For this reason, the international tourism segment was further disaggregated down into eleven markets: the top ten and the rest of the world. Similarly, the domestic tourism segment was modelled with three different expenditure patterns of day trip, intra-state overnight and inter-state overnight markets. Tourism expenditure data for each market was carefully developed using the tourism satellite account (TSA) framework to provide a comprehensive coverage of goods and services consumed by visitors. Following the CGE modelling framework that explicitly incorporated TSA data for the tourism sector ( Pham et al., 2010 ; Pham & Dwyer, 2013 ), the stylised TSA data for each market was embedded into the model database. In comparison, the model development in this study is far more comprehensive, offering more advanced features for policy applications, as earlier models only cover domestic and international tourism at the aggregate level.

The type of model developed in this paper provides rich sectoral results that have not been captured in tourism modelling previously. Although the model can be used for both international and domestic shocks, the on-and-off imposition of the social distancing and social gathering due to the resurgence of the virus makes impact analysis on the domestic segment very difficult. As such, this paper focuses mainly on the international markets.

The structure of the comprehensive tourism model is presented in Fig. 2 . Each individual international tourism market is represented by the etour and domestic tourism markets ( day trip and domestic overnight markets) are represented by dtour in the figure. The model was run using GEMPACK ( Horridge et al., 2018 ). The original database of the model is large. The full dimensions of the database are not always needed in simulations and can make the interpretation of results more complicated unnecessarily. Thus, we focussed on only 75 commodities and 8 regions. The practice of using an aggregated database is very common among all TERM users. This does not compromise the coverage of the model in our analysis. The set of 75 commodities selected for this paper is appropriate for the Australian tourism industry.

Fig. 2

Model structure of the tourism CGE model.

The version of the TERM model database was in 2012/13. The database was then updated to the latest year (2018/19) in this study. At the macro level, the update targets aggregate household consumption, government consumption, investment and exports, published by the Australia Bureau of Statistics (2020). The update also targets some important commodities for exports selected for the micro level. Exports of mining commodities are obtained from the Department of Industry, Science, Energy and Resources (2020) while export data for agricultural commodities are obtained from the Department of Agriculture, Water and the Environment (2020) . All individual tourism markets were updated to 2018/19 levels using the latest tourism expenditure data from Tourism Research Australia, or TRA hereafter ( TRA, 2020 ) to calibrate the latest expenditure patterns of all markets. The method allows us to estimate the impacts on the economy from lost inbound visitor numbers compared to the benchmark year 2018/19. The shock is a decrease in the demand of international tourism. Therefore, the original expenditure patterns of the international visitors are crucial in order to reflect accurately the loss in economic activity in 2020. The pandemic may potentially change visitor expenditure patterns once the international border closure is lifted and visitors start travelling again. Such longer-term changes are important in the impact analysis of the recovery, but are beyond the scope of this study. As this study examines the losses compared to what we had before COVID-19, the pattern of 2018/19 is most suitable and will provide accurate estimates.

  • Direct impacts of COVID-19 from the international tourism market

The impacts of COVID-19 from the international tourism market are measured through two stages. In the first stage, the tourism satellite account (TSA) approach is used to measure the economic impacts on industries providing goods and services directly to visitors. The second stage measures how far the direct impacts can permeate through the inter-industry linkages to generate further effects on other industries in the whole economy using the tourism CGE model.

Estimating the shocks

The base year of the model database is in 2018/19. However, as the time frame of the pandemic is currently spreading over the calendar year 2020, covering two financial years of 2019/20 and 2020/21, for convenience, the impacts are estimated for the calendar year 2020 on the basis of expenditure patterns and industry structure for 2018/19.

Table 2 presents the historical data of visitor arrivals to Australia in 2018/19 and period between January to September of 2020 by inbound market. Arrivals from overseas started to decline significantly in February. The numbers of arrivals from all markets effectively ended in April ( ABS, 2020 ). All inbound markets experienced significant declines compared to the same period the year previously. Losses of visitor arrivals are calculated for individual markets. For example, over the first nine months of 2020 there were only 206,690 visitors from China, or just 14% of the 2018/19 base. This implies a loss of 86% of Chinese visitors for nearly the whole 2020. All individual markets are estimated to experience a major downturn for 2020, losing at least 73% of their visitors. The percentage declines are displayed as (negative) shocks in the right-hand column of Table 2 .

Effects of COVID-19 on estimated losses of visitor arrivals.

Direct impacts

Tourism revenue is assumed to change proportional to the change in visitor number for individual markets estimated in Table 2 . Taking China for example, 86% less inbound tourists means 86% less inbound tourism expenditure, equivalent to A$10,062 million as presented in Table 3 . Tourism expenditure is measured at purchasers' prices that include values of goods and services produced by domestic industries as well as imports from overseas, net taxes payable to the government and margins to bring goods and services to visitors. To measure the direct impacts, expenditure measured at purchasers' prices is decomposed so that only values contributed by domestic industries providing goods and services directly to visitors are reflected ( Pham et al., 2009 ).

Direct impacts of COVID-19 from the international tourism market in Australia.

Based on TRA's unpublished TSA data ( TRA, 2020 ) on tourism revenue and tourism contribution of each market to the Australian economy in terms of gross value-added, gross domestic product and numbers employed in tourism, the COVID-19 direct impacts of those international markets are calculated on the pro-rata basis of the revenue losses for those international markets for 2020. The total loss is estimated to be more than A 31.8 b i l l i o n , e q u a l t o 81.2 A14.5 billion of lost tourism gross domestic product (TGDP). Total loss of direct tourism employment from these international tourism markets is estimated as 152,000 employed persons, which adds 1.15 percentage points of unemployment to the current unemployment at the national level. Relatively, the direct impacts are greater in terms of lost tourism employment (1.2%) than reduced tourism GDP (0.75%), as tourism is a labour-intensive industry.

The estimated effects above were calculated using a strong assumption that Australia will not open up the international border until 2021 at the earliest, as the number of active cases and daily new cases are still increasing across many countries, reducing the likelihood of resurgence without a vaccine. The loss of tourism revenue from China is estimated to be the largest loss to Australia compared to other markets. The loss from the China market alone contributes a dominant share of 26% of the total loss in Australia's international tourism revenue in 2018/19. Such impact is significant and warrants a separate study of the effects of market dependency and strategies to overcome this.

Of the total 152,000 estimated job losses presented in Table 3 , we extended the standard TSA framework to disaggregate the employment impacts by tourism-related industries and by occupation. The TSA base data of 2018/19 for employment was first further disaggregated into individual markets by tourism-related industry to give the distribution of tourism impacts by sector ( Fig. 3 ).

Fig. 3

Distribution of direct impacts on employment by sector (per cent).

The definition of tourism by the ABS includes education where visitors attend short courses, workshops or students who spend less than twelve months on their visits to Australia. While most countries have a very small proportion of education in their total tourism expenditure, education accounts for nearly 35% of total tourism expenditure in Australia for visitors from China, taking up slightly more than 50% of the total tourism expenditure on education in Australia ( TRA, 2019a, unpublished data ). This explains the significant impact of 30% on employment accounted for from education in Fig. 3 . Restaurants and bars, retails and hotels are the three sectors that account largely for the total loss of employment, as expected, 53%.

The results show that the employment effects of COVID-19 extend across many tourism relevant industries, with education the most badly affected, followed by restaurants and bars, retail trading and hotels. The results reinforce the fact that, given its links with other industries, a downturn in tourism will adversely affect many other sectors. An implication of this is that rescue strategies directed at tourism can deliver spillover benefits for other sectors along tourism's value chain where the links with tourism may not be immediately evident ( Song, 2012 ).

The industries listed in Fig. 3 , are then mapped back to the ANZSIC industries. Given the occupation structure by the ANZSIC industry provided by the ABS (2020, Cat. 6291.0) , the employment impacts of the international tourism markets are then translated into occupations as seen in Fig. 4 .

Fig. 4

Distribution of direct impacts on employment by occupation (per cent).

Among all occupations affected by the international tourism market, nearly 57% are among the low-skilled and basic-skilled groups. Managers, professionals and technicians and trades account for 43% in total job losses. Relatively, the direct impacts have more effect on the low-income groups of workers. The results also indicate that a downturn in tourism has adverse effects on employment in many occupations that may not be obviously thought of as ‘tourism related’. In addition to sales and service workers, conventional thinking of tourism workforce, the COVID-19 crisis affects employment among professionals, managers and technicians. This reflects the widespread effects that tourism has on employment along its value chain ( Song, 2012 ).

  • Economy-wide impacts of the international tourism market

The magnitude of the COVID-19 impact can potentially render long-term changes in expenditure patterns, behaviours among industries and consumers that require careful attention in modelling tasks. For example, the losses of employment so far have triggered a lower propensity to consume for all households. Using the (high) value of the old parameter for propensity to consume to estimate sales revenue during and post-COVID19 will likely overestimate the industry sales revenue, as consumers are not prepared to spend as much as previously. This is a challenge for Treasury Departments world-wide in their preparation for upcoming budgets. In contrast, estimates of industry output losses from COVID-19 will be underestimated when imposing a lower value of the new parameter for the propensity to consume in the model. The losses must be based on the income level, and subsequently the associated behavioural parameters, before the crisis event. Depending on the objectives of analysis, either a projection or an impact assessment, a certain set of parameters, ex-post or ex-ante respectively, would be required specifically. It is not necessarily that all economic analyses must now adopt new parameters. This really depends on what effects we are trying to capture.

As the literature reveals, pandemics induce a wide range of changes to the economy including an unplanned large fiscal expansion from the government, changes in household consumption and the associated expenditure pattern, new relationship among industries and changes in labour supply. These are important factors in projecting where the economy is on its trajectory going through the pandemic or predicting tax revenue for government budget purposes.

This paper has a different objective. It focuses solely on the costs of losing the inbound segment to provide insights into the path that the Australian Government can assist the industry in its fight for survival . Therefore, the modelling scenarios are conducted in a ceteris paribus condition so that impacts from the losses of the inbound segment are clearly isolated from impacts of all of the aforementioned factors. Results in this paper are strictly due to the international border closure, and subsequently the losses of international arrivals.

This explains the rationale in our approach not to modify model parameters nor to include the fiscal expansion of billions of dollars that the Australian Government has injected into the economy. If such fiscal expansion policy or parameters were to be incorporated, results would be distorted, thus would not, and cannot, be interpreted as the impacts of the losses of the inbound tourism markets on the Australian economy due to COVID-19.

Macro results

The direct impacts of reduced inbound tourism will have further effects on other industries in the rest of the economy through the inter-industry linkages that generates larger impacts on the economy. The tourism CGE model was applied to estimate the flow-on economic impacts of COVID-19 in 2020. Given the comparative nature of the model, results are not traced explicitly on any time path. We adopt a standard short-run scenario, usually within a year. The short-run results are of particular relevance as they will help the Australian Government to understand the likely immediate impacts on the economy through losses to tourism so that relevant policies can be put in place to support the industry. In the short run, nominal wages are assumed to be fixed while changes in demand for labour lead to fluctuations of employment numbers. For the capital market, capital stocks are normally fixed in the short run as buildings and equipment take time to build up, while the rates of return will vary in response changes in demand for capital. Investment, however, is assumed to respond to the prevailing conditions in the economy. If the income from capital is growing faster than the costs of investment, this will entice more investment. The benefits of having more capital stocks will materialise beyond the short-run timeframe. In contrast, when the costs of investment are growing faster than the income from capital, this implies a decline in the rates of return, thus discouraging investment. This could lead to reduction of capital stocks and affect the supply side of industries in the longer run. Although the Australian Government has applied a fiscal stimulus package to the economy, the stimulus is not incorporated in the analysis as doing so will dilute the impacts of the travel restrictions on visitor flows to the country. Government consumption is held constant in this paper. Finally, the exchange rate is set exogenously as a numeraire in this study.

Although the direct impacts ( Table 3 ) were estimated for each market individually, the economy-wide impacts are measured for the international tourism market as a whole. The losses of international visitor arrivals in the percentage form in Table 2 were imposed onto the model simultaneously to generate the overall simulations of impacts.

The reduced tourism demand will have adverse impacts on the tourism industry, and as a result, the tourism industry will release its resources to the rest of the economy. This, in effect, can reduce the cost pressures on production and can help to increase exports of other industries. However, given the current condition that almost all of countries are focusing on fighting the pandemic for the rest of 2020, it is likely that the released resources might not be utilised to the full extent, particularly when the tension between the Chinese Government (Australia's major trading partner) and the Australian Government has escalated due to the call for an enquiry into the origin of COVID-19. Potentially, the reduced production costs could be used for trade diversion strategy so that the Australian exports can reach markets other than China. This could help Australia's traditional exporting industries such as coal, mining and basic metal products. Thus, this study examines the loss of international tourism demand in both scenarios, with and without export increases from other industries.

Table 4 shows the macro results in percentage change form and values measured at 2018/19 prices. Columns 1 and 3 are results of the scenario with ‘increased exports’ from the traditional exporting sectors, while columns 2 and 4 are results of the ‘without increased exports’ scenario. We begin our explanation of results with the most stringent scenario in columns 2 and 4, assuming ‘no exports’. In the absence of the responses of the traditional export sectors, the travel restrictions associated with the international tourism sector are estimated to result in a decline of 6.84% of total exports or a total loss of A$31.802 billion, purely from the international tourism sector as previously indicated in Table 3 . This reduction in tourism revenue will directly lower demand for goods and services of tourism, thus reducing employment and income for those working in tourism-related industries such as hotels, restaurants, travel agencies and retail trade. The income losses of tourism employees will further result in lower demands for output of other industries, and lower returns on investment, driving down investment by nearly 3.38% (or A$15.2 billion).

The COVID-19 impacts of the international market on the Australian economy.

The overall reduction in demand from the domestic economy reduces demands for imports by 3.28% (A$14.487 billion). The reduction in imports could also be influenced by the fact that domestic products are relatively cheaper than those from overseas, domestic consumers shift toward domestically produced goods and services. Cheaper products from the domestic economy are reflected by the decline of 2.76% in the consumer price index (CPI) from the demand side, or 2.63% of GDP deflator from the supply side.

The net effect on output is estimated to result in a large reduction in demand for labour across all industries by 3.58%. While nominal wages are constant, real wages actually increase for those who are still employed, due to the reduction in the CPI. Nevertheless, the job losses dominate the effect of lower income for the household sector leading to lower household consumption in real terms by 0.9%, equivalent to A$9.6 billion, as seen in Table 4 .

Overall, reduced inbound tourism is estimated to shrink the Australian economy by 2.2%, equivalent to A$42.1 billion, compared to the base 2018/19. The downturn of the international tourism markets is estimated to cut 456,500 jobs across all industries, adding 3.45 percentage points of unemployment to the current level of unemployment.

In the event that the released resources (primarily labour) from the tourism-related industries can be utilised in the traditional exporting industries, the loss of international tourism revenue is offset by a modest increase of A 1.8 b i l l i o n i n t r a d i t i o n a l e x p o r t s d u e t o l o w e r p r o d u c t i o n c o s t s , r e s u l t i n g i n a t o t a l d e c l i n e o f e x p o r t s o f A 29.9 billion, or 6.4% reduction. The adverse impacts are softened slightly for all macro variables in columns 1 and 3 of Table 4 . Household consumption is estimated to reduce by A 8.8 b i l l i o n , i n v e s t m e n t b y A 13.5 billion and GDP by A$39.2 billion. The number of job losses is slightly smaller compared to the No Trade case, estimated to be approximately 423,500 jobs or 3.2 percentage points of unemployment nationally.

The exogenous setting of the exchange rate for the short-run closure restricts reallocation of resources across industries in the domestic economy to suit the current conditions of the pandemic. The magnitude of the offset can be larger within a longer-term setting that allows for greater labour mobility. Nevertheless, the results highlight an opportunity for Australia to broaden its trade portfolio in order to minimise risks by reducing dependency on just one or two main trading partners for its traditional exporting industries.

Sectoral results

Among all industries, as expected, tourism-related industries including accommodation, air, rail and road transport, and restaurants are primarily the hardest hit as seen in Table 5 . The output losses of accommodation and air and rail transport industries range between 12% to 17%. The impacts on employment are even greater, between 20% to 23%, since these industries are labour intensive. These results displayed in Table 5 reinforce the importance of tourism for the output of a large range of industries and demonstrate that the tourism effects of the pandemic extend across almost all industry sectors.

Impacts on industry output.

An important note for industries in Table 5 is that the result for construction masks its significant impact of the industry. Given its very larger output base, and labour intensiveness, the range of output losses in construction between 2.5 and 2.8% is significant for the economy. This output reduction is induced by the decline in investment as seen in Table 4 .

Occupations

Fig. 4 provides the distribution of the employment impacts by occupations using the ABS classification. The distribution was derived by applying the simulation results of labour demand by occupation on the actual level occupations for 2018/19 ( ABS, 2020, Cat 6291.0 ). The differences of employment impacts between the two scenarios on the proportion basis are marginal, thus Table 6 provides a representative composition of occupations for both scenarios (with and without trade). For comparison, Table 6 reproduces the composition/distribution of occupations from the direct impacts displayed in Fig. 4 and also includes the national profile of occupations for 2018/19 – the base year. While the pattern of the direct effect highlights the typical nature of employment in tourism with large shares of employment of service workers, sales workers and labourers, the distribution of employment effects in the economy-wide impacts tends to resemble broadly the structure of occupations across all industries in 2018/19. The impacts of COVID-19 are not only on the low-skilled groups, workers in the skilled labour groups (managers, professional and technicians and trades) are also affected. Since the skilled labour groups tend to have higher wage rates, the absolute income loss is relatively more for the skilled labour groups.

Distribution of the international tourism effects by occupation (negative per cent).

  • Conclusions

The COVID-19 pandemic is still developing and its incidence varies greatly by destination. Policy responses are highly specific to country's economic and public health contexts. Despite the industry's proven resilient capability, the depth and breadth of the pandemic impacts on tourism and the wider economy imply that an early recovery is unlikely. This paper thus focuses on only the short-term impacts for 2020 on the Australian economy.

The results of our study for Australia are instructive. Not surprisingly, the pandemic affects tourism directly with a decline in output and employment not only in characteristic tourism industries such as accommodation, restaurants, and transportation, but also in a range of many other industries. The study highlights the significance of Australia's inbound tourism industry, which is estimated to result in an immediate decline of between A 39 − A 42 billion in GDP. The results show direct job losses of around 152,000 in tourism, extending to between 423,000 and 456,000 across many industries along the tourism value chain. As a labour-intensive industry, the impacts on the basis of percentage change of employment is estimated to be greater than the reduction in national GDP. This paper confirms the pattern of long-term declining investment and depressed rates of return, as observed from past pandemic studies ( Jordà et al., 2020 ). If this is not addressed adequately, the industry will lose its economy of scale during a slow recovery in tourism demand, lowered output with higher prices might be the outcome at the end, a long and steep road ahead for tourism businesses. To what extent JobSeeker and JobKeeper programs ( Australian Government, 2020 ) are required remains an important question for the Australian government.

Tourism industry stakeholders, public and private, should be aware of the fact that the tourism effects of COVID-19 extend beyond the direct impacts on a narrow set of (characteristic) industries related to tourism. Among industries, education is the industry that most suffers from the decline in inbound visitor expenditure. The study reveals that the tourism downturn has adverse effects on direct employment in many occupations that may not be obviously thought of as ‘tourism related’, including professionals, managers and technicians. These consequences reinforce the depth and complexity of tourism's value chain. It is important for the government to provide support evenly and equally across all groups of labour occupations in society, as the pandemic affects employment widely over a lengthy period.

While resources released from the tourism industry can be re-employed by other industries, it is unlikely that these resources can be taken up significantly by non-tourism industries in present conditions. But, potentially, the released resources could be used, to some extent, for trade diversion strategy supporting other exporting industries. The study explored differences in the results between ‘no trade’ and ‘with trade’ scenarios. Impacts generally are softened in the ‘with trade’ assumption compared to the alternative. The reduced losses experienced when trade remains open indicates the potential gains to the Australian economy of diversifying its export industries in a post COVID world.

As the pandemic unfolds, Australian governments, from state to national level, are taking aggressive and co-ordinated policy action to maintain employment levels and reduce business closures. The economy-wide stimulus package targets three areas: individuals and households, businesses, flow of credit ( Australian Government, 2020 ). Within the overall economic stimulus package, specific strategies have been directed at the tourism and hospitality industries to ensure business survival. These include reduced fees and charges for tourism businesses across several sectors; taxation relief for domestic airlines; and targeted measures to boost domestic tourism after the crisis. The crisis has revealed the need for sharing crucial and timely data and information, such as the extent and pattern of the impacts, among all tourism stakeholders to support informed decision making, and for national, regional and local destination managers to adopt an integrated governmental and all -industry approach so that their own response measures are consistent and complementary to achievement of accepted macroeconomic goals ( OECD, 2020a , OECD, 2020b ). The findings of this study concerning both the macroeconomic, sectoral and occupational effects of reduced inbound tourism to Australia can help to formulate specific policies to stimulate the industry. Further, industry interactive effects between tourism and other industries identified in this study indicate that policies directed at Australia's tourism recovery can deliver spillover benefits to other areas of economic activity. As tourism output increases, so too will the outputs of many connected industries.

Beyond the immediate industry focussed responses to stimulate the economy, it would be useful if the Australian policy makers can broaden up the current experiences in crisis management strategies to better prepare the country for future shocks of any types. Although productive activities need to bounce back to provide jobs and income for households, it is imperative to take this opportunity to develop inbuilt-sustainable growth for the industry because sustainability is a prerequisite condition for growth in the long run. The established mindset underpinning tourism planning, development and research is under criticism on the grounds that the ‘business as usual’ emphasis on economic growth and resource degradation is impossible to reconcile with sustainability of travel and tourism ( Bramwell & Lane, 2011 ). Ignoring this type of criticism, the majority of ‘priorities for tourism recovery’ and ‘global guidelines’ promulgated by the United Nations World Tourism Organization, 2020a , United Nations World Tourism Organization, 2020b , United Nations World Tourism Organization, 2020c are just ‘nods and tweaks’ to ‘business as usual’, with no real substance to progress sustainably in the post COVID world.

COVID-19 will forever change the way we travel and may be expected to have a substantial impact on the implementation of each of the United Nation's Sustainable Development Goals in which tourism can play a major participative role ( UNWTO, 2017 ). There is insufficient space to explore this issue here; but suffice to say that the pathways to facilitate tourism's transition to the new sustainable future paradigm have been identified ( Dwyer, 2018 ) and have substantial relevance to construction and operation of the global tourism industry post COVID-19.

  • Declaration of competing interest

I have no declaration of interest to make.

  • Biographies

Tien Pham ( [email protected] ) is an A/Prof at Griffith University, with strong interests in CGE modelling, tourism satellite accounts and demand analysis.

Larry Dwyer is Visiting Research Professor. He has published widely across many areas of tourism research including economic impact analysis and TSA.

Jen-Je Su (PhD) is a Senior Lecturer at Griffith Business School, with research interests in forecast and economic demand modelling.

Tramy Ngo (PhD; Griffith University) is an experienced tourism market analyst.

Associate editor: Haiyan Song

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Tourism in Australia

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Market share concentration for the Tourism industry in Australia is , which means the top four companies generate of industry revenue.

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Table of Contents

About this industry, industry definition, what's included in this industry, industry code, related industries, domestic industries, competitors, complementors, international industries, performance, key takeaways, revenue highlights, employment highlights, business highlights, profit highlights, current performance.

What's driving current industry performance in the Tourism in Australia industry?

What's driving the Tourism in Australia industry outlook?

What influences volatility in the Tourism in Australia industry?

  • Industry Volatility vs. Revenue Growth Matrix

What determines the industry life cycle stage in the Tourism in Australia industry?

  • Industry Life Cycle Matrix

Products and Markets

Products and services.

  • Products and Services Segmentation

How are the Tourism in Australia industry's products and services performing?

What are innovations in the Tourism in Australia industry's products and services?

Major Markets

  • Major Market Segmentation

What influences demand in the Tourism in Australia industry?

International Trade

  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
  • Industry Trade Balance by Country

What are the import trends in the Tourism in Australia industry?

What are the export trends in the Tourism in Australia industry?

Geographic Breakdown

Business locations.

  • Share of Total Industry Establishments by Region ( )

Data Tables

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  • Share of Establishments vs. Population of Each Region

What regions are businesses in the Tourism in Australia industry located?

Competitive Forces

Concentration.

  • Combined Market Share of the Four Largest Companies in This Industry ( )
  • Share of Total Enterprises by Employment Size

What impacts market share in the Tourism in Australia industry?

Barriers to Entry

What challenges do potential entrants in the Tourism in Australia industry?

Substitutes

What are substitutes in the Tourism in Australia industry?

Buyer and Supplier Power

  • Upstream Buyers and Downstream Suppliers in the Tourism in Australia industry

What power do buyers and suppliers have over the Tourism industry in Australia?

Market Share

Top companies by market share:

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Company Details

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Company Summary

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  • Brands and trading names
  • Other industries

What's influencing the company's performance?

External Environment

External drivers.

What demographic and macroeconomic factors impact the Tourism in Australia industry?

Regulation and Policy

What regulations impact the Tourism in Australia industry?

What assistance is available to the Tourism in Australia industry?

Financial Benchmarks

Cost structure.

  • Share of Economy vs. Investment Matrix
  • Depreciation

What trends impact cost in the Tourism in Australia industry?

Financial Ratios

  • 3-4 Industry Multiples (2018-2023)
  • 15-20 Income Statement Line Items (2018-2023)
  • 20-30 Balance Sheet Line Items (2018-2023)
  • 7-10 Liquidity Ratios (2018-2023)
  • 1-5 Coverage Ratios (2018-2023)
  • 3-4 Leverage Ratios (2018-2023)
  • 3-5 Operating Ratios (2018-2023)
  • 5 Cash Flow and Debt Service Ratios (2018-2023)
  • 1 Tax Structure Ratio (2018-2023)

Data tables

  • IVA/Revenue ( )
  • Imports/Demand ( )
  • Exports/Revenue ( )
  • Revenue per Employee ( )
  • Wages/Revenue ( )
  • Employees per Establishment ( )
  • Average Wage ( )

Key Statistics

Industry data.

Including values and annual change:

  • Revenue ( )
  • Establishments ( )
  • Enterprises ( )
  • Employment ( )
  • Exports ( )
  • Imports ( )

Frequently Asked Questions

What is the market size of the tourism industry in australia.

The market size of the Tourism industry in Australia is measured at in .

How fast is the Tourism in Australia market projected to grow in the future?

Over the next five years, the Tourism in Australia market is expected to . See purchase options to view the full report and get access to IBISWorld's forecast for the Tourism in Australia from up to .

What factors are influencing the Tourism industry in Australia market trends?

Key drivers of the Tourism in Australia market include .

What are the main product lines for the Tourism in Australia market?

The Tourism in Australia market offers products and services including .

Which companies are the largest players in the Tourism industry in Australia?

Top companies in the Tourism industry in Australia, based on the revenue generated within the industry, includes .

How many people are employed in the Tourism industry in Australia?

The Tourism industry in Australia has employees in Australia in .

How concentrated is the Tourism market in Australia?

Market share concentration is for the Tourism industry in Australia, with the top four companies generating of market revenue in Australia in . The level of competition is overall, but is highest among smaller industry players.

Methodology

Where does ibisworld source its data.

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

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inbound tourism markets to australia

International tourism to Australia

Quarterly results from the International Visitor Survey, trends and forecasts of international visitor activity.

Main content

Tourism Research Australia produces quarterly results from the International Visitor Survey, as well as trends and forecasts of international visitor activity.

International tourism results

Annual and quarterly International Visitor Survey results providing statistics on international visitors in Australia.

inbound tourism markets to australia

International tourism trends

Time series data for international visitors to Australia.

inbound tourism markets to australia

International Visitor Survey methodology

The International Visitor Survey (IVS) measures the contribution of international tourism to Australia’s economy and provides input into modelling spend for its regions.

inbound tourism markets to australia

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Global tourism is on the up and up this year

  • Asia & Oceania

Tuesday, 16 Apr 2024

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Next month, Melbourne in the Australian state of Victoria will play host to the Australian Tourism Exchange (ATE24). It is said to be the biggest tourism event to be held in the country since the pandemic ended.

For those of us in the industry, the ATE24 – held from May 19 to 23 at the Melbourne Convention and Exhibition Centre – is also one of the largest business-to-business or B2B events in the world. It is hoped that the event will bring lots of benefits to Australia’s inbound tourism market, as well as act as a platform for the country to show off its tourism products to the world.

This will be the 44th edition of the ATE, organised by both Tourism Australia and Visit Victoria.

Many governments have been trying to hold similar events in their own countries but so far, none have been successful. The ATE24 is expected to bring more than 1,500 tour operators from across Australia – along with 700 outbound operators from over 30 countries that organise tours to Australia – under one roof throughout the five-day event, including 18 from Malaysia.

These Aussie players will get to meet their global counterparts face-to-face, and introduce new innovative tourism and ecotourism products, including fun destinations, good food experiences and great souvenirs from Down Under, to potential buyers.

As for me, I have been sending two to four Apple Vacations colleagues from different departments to the event each year, including those from the product development and marketing promotion departments. This allows them to meet up with fellow travel operators and gain first-hand information on Australia’s latest tourism trends and resources.

Having been in the tourism sector for a little over three decades, I realise that Tourism Australia (TA) has always played the unofficial role of “ambassador of friendship” in the industry.

Every year, the agency would set aside a massive budget to bring foreign travel operators as well as media practitioners to Australia, so that they can meet up with tourist product suppliers from the country’s six states and two territories. This not only forges meaningful business ties but also allows foreigners to have a taste of the great Australian hospitality.

The columnist (right) with executive general manager of Tourism Australia Andrew Hogg exchanging ideas during the recent Matta Fair in KL. — Photos: Leesan

I seriously feel that TA has spent its money very wisely and productively.

I myself took two travel groups to Australia in 2022 for more profound and intimate travel experiences in different parts of the country, from which I have come to notice that Australian travel operators are indeed hugely passionate about the marvellous natural environment the country offers. The red and white wines from the vast expanses of vineyards dotting the Australian countryside are aptly complemented by delicious local cuisines, and boosted by cups of stimulating after-dinner coffees.

I admit that I have a special affinity for the Australian flat white ... and have you had an Australian brunch yet? When we were there, we searched high and low for some of the best brunches around, creatively prepared by chefs using fresh local ingredients.

I always tell people that the Australian way of living – somewhat hassle-free and easy-going – is something that travellers should really experience, and enjoy. Through the annual ATE, overseas travel operators will get to experience for themselves this famous Australian way of travelling.

The country has more than enough nature, culture and breathtaking sights that can be enjoyed the “Australian” way, too. However, to truly understand this way of life, travel operators must first discover, feel and appreciate Australia’s unique cultural charms before they can pass it on to travellers from their respective countries.

This has been ATE’s unchanging objective in nearly five decades: sharing the many marvels the country has to offer with everyone else.

Currently, I am planning a 30-day themed Australian tour for autumn 2025 (which is in May), where we will be stepping on the “belly button of the Earth” gazing at the galaxies above, witnessing the thrills of Vivid Sydney and taking on the BridgeClimb challenge, and lastly, savouring the good food and fabulous wines of South Australia.

Australia aside, many other countries around the world are fighting hard today to seize a slice of the tourist economy cake. Even Saudi Arabia, previously shut away from the world, started opening up its borders and welcoming foreign visitors in late 2019.

This was soon followed by the disbursement of generous budgets to woo global travellers via large-scale marketing campaigns.

As if that’s not enough, the desert kingdom is also investing heavily to enhance its tourism infrastructure, constructing brand new airports and hotels, as well as a “futuristic city” called The Line, doing all it can to attract tourists.

Besides Mecca, almost every major Saudi destination is teeming with tourists who are free to roam everywhere. The kingdom has made a significant breakthrough in opening up its tourism sector, and is set to win big as an emerging international destination this year.

Countries across the planet are also lifting their visa restrictions, upping international flight frequencies, and hosting travel fairs and exhibitions. Everyone is vying for the lucrative tourist money to jumpstart the recovery of their tourist sector, raking in foreign exchange earnings and creating job opportunities at the same time.

Jeslynn Wong, who took part in the ATE22, will be going to the ATE24 in Melbourne next month.

In fact, the tourism industry has never received so much attention before. Governments are brushing aside all forms of restrictions, initiating unprecedented collaborations and doing all they can to throw their doors wide open to international travellers, which is something quite unseen before.

It appears that the market is overflowing with a vast range of exhilarating tourist products that are bound to put a big smile on every traveller’s face. Soon, tourist promotion authorities worldwide will find themselves intensely pitted against one another to attract tourists.

Even China is fully liberalising its visa requirements for foreign visitors, and this is poised to see many more tourists from the West as well as the rest of Asia flocking to its shores.

Australia’s TA keeps introducing exciting new seasonal tourism activities such as the annual Vivid Sydney event. There is also Yokoso Japan, Korea’s K-pop craze, Macao’s magical spell, Hong Kong’s irresistible dynamism, Dubai’s “Time To Say Dubai” and many more.

Every country is putting in immense sums of money to promote themselves to the world, trying to get travellers to come over and to shop, eat and party till you drop.

The good news is, people are actually travelling, and in every season, too.

Anyway, the tremendous effort to boost tourism is a positive development as it helps promote mutual visits of people from different countries while fortifying cultural and social exchanges. This is the harmonious integration we yearn to see from people living in our Global Village.

The views expressed here are entirely the writer’s own.

Leesan, the globe-trotting traveller who has visited 137 countries and seven continents, enjoys sharing his travel stories and insights. He has also authored five books.

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Tags / Keywords: Melbourne , Vistoria , Visit Victoria , Australian Tourism Exchange , ATE , Leesan , Tourism Australia , China , Saudi Arabia , Mecca , Dubai , Tourism

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Travel & Tourism in Australia (2022)

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Unlock hidden opportunities in the Travel and Tourism industry

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Published: October 31, 2022 Report Code: GDTTCS-22-02-MP-L5

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Table of Contents

Methodology.

Discover untapped potential in the Travel & Tourism industry with our Travel & Tourism in Australia (2022) report and make more profitable business decisions.

GlobalData’s country series report titled ‘Travel & Tourism in Australia (2022)’ provides a wealth of key data for the travel & tourism sector in Australia. The data in this report includes demands & flows data on domestic travel, international arrivals and departures. Additionally, data is provided on traveler spending patterns, the airlines, hotels, car rental, and travel intermediaries sectors. The report also identifies the key themes impacting the tourism industry.

In 2022, Australia welcomed 2.93 million international arrivals. The country also saw 6.61 million international departures over the same period. This report is based on data from databases compiled by GlobalData’s team of industry experts.

  • Assess and seize new business opportunities in the current landscape of Australia’s travel and tourism sector.
  • Future-proof your strategies by utilising historical and projected performance data from specific market segments that shape the industry.
  • Effectively plan and allocate resources in response to evolving tourism behaviours, fostering sustainable growth.

Reasons to Buy

Uncover comprehensive data on the patterns and trends of travel within Australia. Dive into information related to travel destinations, purposes, and preferences of domestic tourists.

Capitalise on business opportunities by understanding how travellers allocate their expenditures based on their spending habits on accommodation, transportation, food, and other expenses.

Access data on inbound tourists arriving in Australia and outbound trips made by residents. This section includes popular destinations, factors driving these travel trends, and visitor demographics.

Understand occupancy rates for hotels, load factors for airlines, car rental trends, and the role of travel intermediaries in facilitating bookings and reservations.

Identify opportunities within the market and tailor your strategies to target specific customer groups in the travel and tourism industry of Australia.

Leverage historical and projected performance data to gauge the trajectory of the industry. Study how it has evolved over time and determine what can be expected in the future to enhance your strategies.

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International tourist figures still millions below pre-COVID levels as slow recovery continues

Two young women of Latin American background standing in front of a boat on a sunny day

For two years, Marcela Ribeiro worked three jobs to save for her dream holiday to Australia.

Like millions of people across the globe, the 35-year-old from Brazil had long wanted to explore the country's world-famous destinations, specifically the Great Barrier Reef, World Heritage-listed rainforest and sandy beaches. 

"I worked really, really hard, many jobs, to get here," Ms Ribeiro said.  

"The flights were very expensive, so I have to watch everything I spend. I can't afford to eat out in the restaurants every day." 

Three young women walk with suitcases at Sydney's Circular Quay

It's been a similar story for William Grbava from Canada and Amelia Mondido from the Philippines, who last week arrived in Australia for a holiday. 

"It's expensive here, much more than we were expecting. We have only been able to factor in a short stop in Sydney," Mr Grbava said. 

"We just had a beer and a pizza in Circular Quay for $50.

 "What I really wanted to do was drive up the coast to Brisbane, through Byron Bay and those beautiful towns. That's what I did when I was younger. But with the cost of fuel and car rental, it wasn't possible." 

Industry yet to recover to pre-COVID levels 

It's been more than four years since Australia's borders suddenly closed to the rest of the world and became one of the most isolated destinations on the globe. 

COVID-19 wreaked havoc across the country's economy, but nowhere was the pain as instant or more devastating as in the tourism industry. 

In 2019, 8.7 million tourists visited Australia from overseas in an industry that was worth $166 billion. 

New figures from Tourism Research Australia show there were only 6.6 million international visitors last year, a deficit of more than 2 million compared to 2019 levels.  

Victoria experienced the largest loss in international visits at 33 per cent, followed by Queensland at 24 per cent and New South Wales at 22 per cent. 

A cruise ship is seen in Sydney's Circular Quay through a hole in a sculpture

Nationally, Chinese visitor numbers — which made up the bulk of visitors to Australia pre-pandemic — slumped to 507,000 last year, down from 1.3 million in 2019. 

Figures for the month of February show more than 850,000 people visited Australia, an increase of 257,000 for the same time in 2023, but 7.5 per cent less than pre-COVID levels. 

Gui Lohmann from Griffith University's Institute for Tourism said there were a number of reasons for the slow return of international visitors. 

"The airfares are significantly high and we are under an inflationary situation with labour and food costs," Professor Lohmann said. 

"It could be challenging for Australia to reach above 8 million international visitors in the scenario we are in at the moment." 

Man wearing a white business shirt leaning against a railing off a pier.

Professor Lohmann said cost-of-living pressures were also at play in the return of international tourists, as was a "reset" in European thinking.  

"Many Europeans believe a long-haul trip is quite damaging to the environment and they're also flying less generally," he said. 

"Their domestic airline routes no longer exist [and] have been replaced by train trips." 

He said China's ongoing economic problems, the war in Ukraine and United States' election were also having an impact.  

"It's a much more complicated world we are facing after the pandemic," he said. 

A long road to recovery 

Oxford Economics has forecast it could take until 2025-26 before Australian tourism returned to pre-pandemic levels. 

Tourism Australia, a government agency that promotes holidays, said the strongest markets since borders reopened had been New Zealand, the United States and the United Kingdom. 

"We always knew that the recovery of international travel to Australia would take time, and we have continued to see the steady return of international visitors to our shores," a spokeswoman said. 

Maneka Jayasinghe, a tourism expert at Charles Darwin University, said affordability was a key factor in attracting visitors Down Under.  

She said the state and federal governments should consider subsidising travel to Australia. 

"Measures to reduce costs, such as discounted hotel prices, tourism package deals and food vouchers could be of importance to encourage visitors to Australia," Dr Jayasinghe said. 

"Tourism operators were badly hit during COVID so may not be in a financially viable position to provide further perks to visitors, especially the small-scale operators in smaller states and territories and those operating in remote areas." 

She said re-establishing links with traditional tourism markets, including Japan, was also a potential solution. 

"Countries with a rapidly growing middle class, such as India, could have high potential to grow. Some of the south-east Asian countries, such as Vietnam and Indonesia, could also be attractive due to their proximity to Australia." 

A young man and woman pose for a photo infront of some bushes

Dutch tourists Tim Erentsen and Laleh Maleki estimated it would cost them around $16,000 for their three-week holiday in Australia, where they are visiting Sydney, the Whitsundays and Cairns. 

"It has been expensive, especially the flights," Mr Erentsen said. 

Ms Maleki said the couple had travelled extensively throughout Europe and the US and the cost of hotels and food in Australia was comparable. 

"We thought if we were coming all this way and spending the money to get here, we should stay a bit longer, which is adding to the cost," Ms Maleki said. 

But despite that extra cost, she said the trip had been worth it. 

"We love the nature, it feels very safe here. The food is so good and the people are very friendly." 

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Australia roadshow 2024.

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Introduction

Australia Roadshow 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from this market, provide agents training and join numerous networking sessions.

This event enables delegates to strengthen their existing relationships, learn about the market directly from our in-market team and trade, and gain valuable direct contacts to unlock new opportunities.

At a glance

  • Event dates:   8-13 September 2024
  • Registration deadline:  24 April 2024 (it may close earlier upon reaching capacity)
  • Location:  Sydney,  Melbourne, Brisbane (Australia)
  • Price :  Primary Delegate: £4,500+VAT, Secondary Delegate (upon approval due to limited availability)  £2,500+ VAT 
  • Level of experience required:  Trade ready businesses (mandatory) with advanced delegate experience preferred.
  • Grants:  There are currently no grants available through VisitBritain, but it is worth checking with your Local Visitor Economy Partnership (LVEP) or Destination Management Organisation (DMO) as in some instances grants are available through local authorities to attend overseas trade events.

Who is it for? 

International trade-ready businesses, including (but not limited to) destinations, accommodation providers, DMCs, transport providers and attractions. DMCs spaces are limited due to the nature of the market. Priority will be given to businesses, products and experiences that are particularly relevant to the market.

All registrations are subject to approval to ensure a variety of regions and product types – and considering market relevance, trade readiness and a capped number per product sector and registration date.

Who will I meet?

The Australia Mission is designed to provide the best access to the full range of players in Australia’s travel trade ecosystem. Daytime events will be targeted towards product managers and buyers for all key partners across retail travel agencies, online, and local tour operators. Evening events will offer the chance for the training of high performing front line agents from the retail sector.

As a long haul destination, we highly recommend to plan to arrive 1-2 days earlier to the start of the event to minimise the impact of jet lag. The below agenda is indicative only and further details will be shared in due course. As always, we recommend to NOT book any travel arrangements until the event and your attendance have been confirmed.

Why should I target Australia?

Australia hit an all-time record for its inbound visitor value to the UK in Summer 2023*, reaching the 2nd most valuable market for the British visitor economy over this time period. This trade mission offers industry the chance to educate key Australian travel trade stakeholders on the huge opportunity this market represents. 

Visiting Australians spend an average of 17 days in the UK (vs 8 days UK average), spending more than double the global average (£1,547 vs £848 for all markets)** 

* Quarterly International Passenger Survey Q3 (Jul-Sep) 2023  ** Annual International Passenger Survey (Jan- Dec) 2022  

What do I get?

This event will visit Sydney, Melbourne and Brisbane, giving the opportunity to meet both product manager representatives as well as high performing travel agents. 

Workshop sessions: tailored to give you both the chance to meet with key selected product managers from leading operators in market to discuss new business opportunities, as well as educating existing partners on product updates. 

Travel Agent training events: designed to give you the chance to train agents in a small group, speed dating style format to ensure a high reach to drive awareness. 1 event per city.

  • Your own meeting table to meet with handpicked Australian and New Zealand product managers
  • Agents training sessions
  • Access to a comprehensive list of contacts from the market to follow up with post-event
  • Networking opportunities with local travel trade

What is included?

Australia Roadshow is a multi-city event where UK suppliers are provided with a meeting space to engage with key audiences in market.

Exhibiting partners will benefit from:

  • Table for one-to-one appointments.
  • Accommodation and meals for the length of the event.
  • Networking opportunities.
  • Database of contacts that have attended the event.
  • Internal flights and transfers between Sydney to Melbourne, and Melbourne to Brisbane.
  • Ticket to gala welcome event.

What is not included?

  • Flights/personal transportation from the UK.
  • Expenses and transfers.
  • Any other personal expense.

Apply to attend Australia Roadshow 2024

Delegate places for Australia Roadshow are limited, all applications are subject to approval. Ensure you liaise your local Tourism Authority (VisitScotland, Visit Wales) and with your local England LVEP if you are based in England. We aim to provide you with an update on the status of the event and the status of your application shortly after we close registrations and review all applications.

Important information

Please do not book flights or any travel until you receive confirmation that your registration has been approved.

The event will only go ahead upon reaching minimum registration numbers; we aim to inform everybody who has registered shortly after we close registations.

By submitting a registration, on approval, you are confirming your attendance to the event.

Useful contacts

For uk industry, please contact:, flavia messina.

UK Industry Engagement Manager, London, UK

For International travel trade, please contact:

Trade Engagement Executive, Australia and New Zealand

Bradley Nardi

Commercial Manager, Australia and New Zealand

For event registration support, please contact:

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Leading holiday destinations visited by international arrivals to Australia 2023

Sydney was the leading holiday destination of international arrivals to Australia in the year ended December 2023, with over 1.4 million people visiting the capital of New South Wales for holiday purposes. Melbourne, Brisbane, the Gold Coast, and Tropical North Queensland were also vacation hotspots in the country for international tourists. 

Leading destinations visited by international visitor arrivals for holiday or leisure purposes in Australia in 2023 (in 1,000s)

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May not add to the total as overnight visitors may have visited a number of regions during their trip.

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Statistics on " Travel and tourism in Malta "

  • Distribution of travel and tourism expenditure in Malta 2019-2022, by type
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  • Travel and tourism revenue in Malta 2019-2028, by segment
  • Travel and tourism's total contribution to employment in Malta 2019-2022
  • Leading countries in the Travel & Tourism Development Index 2021
  • Best-rated countries in the Gay Travel Index 2023
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  • Number of inbound tourists in Malta 2010-2023, by travel mode
  • Number of inbound tourists in Malta 2019-2023, by age group
  • Leading inbound travel markets in Malta 2019-2023, by number of nights
  • Inbound tourist expenditure in Malta 2010-2023
  • Leading inbound travel markets in Malta 2019-2023, by tourist expenditure
  • Contribution of inbound visitor spending to Maltese exports 2010-2021
  • Leading inbound travel markets in Malta 2023, by Google travel demand growth
  • Number of outbound tourists from Malta 2010-2023
  • Number of nights spent by outbound tourists from Malta 2019-2023, by country
  • Spending of outbound tourists from Malta 2010-2023
  • Expenditure of outbound tourists from Malta 2019-2023, by destination
  • Leading outbound travel markets in Malta 2023, by Google travel demand growth
  • Number of domestic tourists in Malta 2016-2022
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  • Number of domestic tourists in Malta 2015-2022, by destination
  • Domestic tourism spending in Malta 2016-2022
  • Cruise passenger movements in Mediterranean ports 2019-2022, by country
  • Number of cruise passengers arriving in Malta 2011-2023
  • Number of cruise passengers arriving in Malta 2019-2023, by age
  • Cruise calls at Mediterranean ports 2019-2022, by country
  • Number of cruise liner calls in Malta 2008-2023
  • Number of tourist accommodation establishments in Malta 2022, by type
  • Key data on the hotel industry in Malta 2022
  • Number of hotels and similar accommodation in Malta 2013-2022

Other statistics that may interest you Travel and tourism in Malta

  • Basic Statistic Travel and tourism's total contribution to GDP in Malta 2019-2022
  • Basic Statistic Distribution of travel and tourism expenditure in Malta 2019-2022, by type
  • Basic Statistic Distribution of travel and tourism expenditure in Malta 2019-2022, by tourist type
  • Premium Statistic Travel and tourism revenue in Malta 2019-2028, by segment
  • Basic Statistic Travel and tourism's total contribution to employment in Malta 2019-2022
  • Premium Statistic Leading countries in the Travel & Tourism Development Index 2021
  • Basic Statistic Best-rated countries in the Gay Travel Index 2023
  • Premium Statistic Key data on travel agencies in Malta 2024

Inbound tourism

  • Premium Statistic Number of inbound tourists in Malta 2001-2023
  • Premium Statistic Number of inbound tourists in Malta 2010-2023, by travel mode
  • Premium Statistic Number of inbound tourists in Malta 2019-2023, by age group
  • Premium Statistic Leading inbound travel markets in Malta 2019-2023, by number of nights
  • Premium Statistic Inbound tourist expenditure in Malta 2010-2023
  • Premium Statistic Leading inbound travel markets in Malta 2019-2023, by tourist expenditure
  • Premium Statistic Contribution of inbound visitor spending to Maltese exports 2010-2021
  • Premium Statistic Leading inbound travel markets in Malta 2023, by Google travel demand growth

Outbound tourism

  • Premium Statistic Number of outbound tourists from Malta 2010-2023
  • Premium Statistic Number of nights spent by outbound tourists from Malta 2019-2023, by country
  • Premium Statistic Spending of outbound tourists from Malta 2010-2023
  • Basic Statistic Expenditure of outbound tourists from Malta 2019-2023, by destination
  • Premium Statistic Leading outbound travel markets in Malta 2023, by Google travel demand growth

Domestic tourism

  • Premium Statistic Number of domestic tourists in Malta 2016-2022
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  • Premium Statistic Number of domestic tourists in Malta 2015-2022, by destination
  • Premium Statistic Domestic tourism spending in Malta 2016-2022

Cruise tourism

  • Premium Statistic Cruise passenger movements in Mediterranean ports 2019-2022, by country
  • Premium Statistic Number of cruise passengers arriving in Malta 2011-2023
  • Premium Statistic Number of cruise passengers arriving in Malta 2019-2023, by age
  • Premium Statistic Cruise calls at Mediterranean ports 2019-2022, by country
  • Premium Statistic Number of cruise liner calls in Malta 2008-2023
  • Basic Statistic Number of tourist accommodation establishments in Malta 2022, by type
  • Premium Statistic Key data on the hotel industry in Malta 2022
  • Premium Statistic Number of hotels and similar accommodation in Malta 2013-2022
  • Premium Statistic Number of hotel rooms in Malta 2013-2022
  • Premium Statistic Hotel bedroom occupancy rate in Malta 2013-2022

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COVID-19 impacts of inbound tourism on Australian economy

Tien duc pham.

a Griffith Institute for Tourism, Griffith Business School, Griffith University, 170 Kessels Road, Nathan, QLD 4111, Australia

Larry Dwyer

b University of Technology, Sydney, Broadway, Sydney 2007, Australia

The pandemic COVID-19 has severely impacted upon the world economy, devastating the tourism industry globally. This paper estimates the short-run economic impacts of the inbound tourism industry on the Australian economy during the pandemic. The analysis covers effects both at the macroeconomic as well as at the industry and occupation level, from direct contribution (using tourism satellite accounts) to economy-wide effects (using the computable general equilibrium modelling technique). Findings show that the pandemic affects a range of industries and occupations that are beyond the tourism sector. The paper calls for strong support from the government on tourism as the recovery of tourism can deliver spillover benefits for other sectors and across the whole spectrum of occupations in the labour market.

Introduction

Tourism has for some decades experienced rapid growth worldwide, serving as an important source of export income for many countries, accounting for around 10% of global GDP ( World Travel and Tourism Council, 2020 ). Tourism becomes the main driver of growth in many countries and regions. With a strong social interaction nature, the industry is prone to recession, terrorism, natural disasters and infectious diseases. The outbreak of the coronavirus disease in late 2019 (hereafter, COVID-19) has severely and rapidly impacted human life on a global scale with respiratory illness that has effected more than 67 million infected cases and more than one and half million of deaths at the time of writing, an unprecedented crisis. Governments across the globe have taken wartime-like actions to curtail the spread of the illness and deaths by imposing strong restrictions on travel, social gathering and social distancing regulations. The social distancing measures constrain both the demand and supply sides of tourism services, causing significant flow-on effects throughout affected countries ( OECD, 2020a , OECD, 2020b ) with large reductions in employment and losses to household income. Even if a vaccine is available soon, with demand side recovery aided by progressive lifting of travel and social distancing restrictions, tourism supply chains may take years to adjust to the new circumstances of the travel experience ( Gössling et al., 2020 ).

Among all other countries, the Australian tourism industry is inevitably a victim to the outbreak, losing billions of dollars each month that the disease persists. Australia's tourism industry associations have united in new demands for support measures. These organisations include the Tourism and Transport Forum, the Accommodation Association, Cruise Lines International Association, the Australian Federation of Travel Agents the Restaurant and Catering Australia and the Business Events Council of Australia. Facing similar situations in respect of business closures, plummeting sales, losing jobs and incomes, these associations have acknowledged their dependence on government support to soften the effects of the pandemic both for current and future business operations. In a joint statement to the Prime Minister, the association group argued the case for the tourism industry's bigger businesses to be front and centre of any new economic lifeline package describing them as providing the scaffolding for the tourism sector and for business events. Claiming that the tourism industry will be critical to the Australian economy as it manages through the current survival phase and later into the eventual economic recovery phase, the peak group stated that:

The tourism industry is losing almost A$ 9bn every month that the global pandemic continues and is forecasting job losses of well over 300,000 so we are calling on government to recognise the urgency of providing these employers with sector-specific financial assistance. We acknowledge all of the steps taken by the Federal and State and Territory Governments are entirely necessary to ensure the health and wellbeing of Australians, but we are now at a point where our industry and its people are in the fight for survival. ( Colston, 2020 )

Included in the statement was a list of ‘sensible reforms’ that will help to ensure that Australia's tourism industry can survive the current crisis and become a stronger and more resilient industry. These reforms include investment incentives, tax concessions, rent abatements, and utility payments relief.

Without prejudging the appropriateness or otherwise of the suggested reforms, it is clear that their efficacy can only be determined in a context where the economic impacts of COVID-19 on the Australian tourism industry have been estimated. Since the effects of the pandemic are still unfolding, it is extremely difficult to predict with an accuracy what the ultimate health and economic impacts will be and what reform measures are most efficient and effective. The effects of the pandemic encompass many different aspects, including the health costs, human suffering, consumer behaviour and losses of tourism demand. All of these are important aspects of changes, and each warrants separate research on its own merit. This paper, however, focuses on the economic aspect of the pandemic only.

This paper will undertake what we believe to be the first detailed assessment of the economic impacts of COVID-19 on the Australian international tourism industry. The model employed has been substantially developed to include explicitly eleven international markets and three domestic markets to allow for full interaction between tourism and non-tourism demands by both international and domestic consumers. This is the first time that the full tourism satellite account (TSA) framework is incorporated into the tourism computable general equilibrium (CGE) modelling in order to reflect tourism markets explicitly and to allow flexibility for implementing individual shocks. Impacts are explained from direct to flow-on effects explicitly and results capture employment effects by occupation. This comprehensive approach is rare in the literature. The full details of the extension, as discussed below, provide rich sectoral results that have not been captured in tourism modelling previously.

The paper will review previous studies specifically of epidemics/pandemics on tourism, followed by a brief account of the pre-COVID-19 conditions of the world and Australian tourism sector. The paper then presents the adopted modelling framework, measures of the direct and flow-on effects on the pandemic. The final section will discuss in broad terms some strategies to reduce the effects of COVID-19 on the Australian tourism industry currently and in the future.

Review of previous studies

The literature of tourism economic impact analysis is very broad, a review can be found in Dwyer (2015) . This section will focus specifically on economic impact studies of pandemics of infectious diseases such as Severe Acute Respiratory Syndrome (SARS), Avian flu, Foot and Mouth Disease and recently COVID-19. The modelling approaches encompass a wide range of techniques for different objectives, including tourism demand assessment using the econometric technique ( Kuo et al., 2008 ; Kuo et al., 2009 ; McAleer et al., 2010 ; Liu, Moss and Zhang, 2011 , and Page et al., 2012 ), the market evaluation approach assessing impacts on the consumption and production sides separately (Australian Bureau of Statistics or ABS hereafter, 2020 ; OECD, 2020a , OECD, 2020b ; United Nations Conference on Trade and Development, 2020a ); macro-econometric modelling ( Jonung & Roeger, 2006 ; Keogh-Brown, Wren-Lewis, et al., 2010 ; Kohlscheen et al., 2020 ); the Input-Output multiplier approach ( Hai, Zhao, Wang and Hou, 2004 ), dynamic stochastic general equilibrium ( Yang et al., 2020 ), and the computable general equilibrium modelling ( Blake et al., 2003 ; Dwyer et al., 2006 ; Lee & McKibbin, 2004 ; Maliszewska et al., 2020 ; McKibbin & Fernando, 2020 ; McKibbin & Sidorenko, 2006 ; Keogh-Brown, Smith, et al., 2010 ; Park et al., 2020 ; PricewaterhouseCoopers, 2020 ; Smith et al., 2011 ; World Bank, 2014 : and Yang & Chen, 2009 ).

As pandemics affect economies on both supply and demand sides simultaneously ( Boissay & Rungcharoenkitkul, 2020 ), most economy-wide studies employ the CGE technique to reveal the impacts of pandemics at the industry as well as the macro aggregate level for both world and national economies under the influence of changes in prices and resource re-allocation. The initial direct effects of a pandemic reduce labour supply due to losses of workers through sickness and mortality. Further impacts are prompted by fear . Prophylactic absenteeism of workers is due to fear of being infected by asymptomatic co-workers, thus effecting an additional loss to the productive workforce. Government's public health policy imposes restriction on social distancing, social gathering, school closure, international border closure for fear of the virus spread ( World Bank, 2014 , p. 6); The combined effect of prophylactic absenteeism and school closure is the essential driving force of economic costs of a pandemic ( Keogh-Brown, Wren-Lewis, et al., 2010 ). Both health effect and fear factor cut labour supply significantly. Impact studies at the early stage of pandemics often have to base on assumptions of clinical attack rates and case fatality ratio in order to work out the reduction of labour supply (e.g. Keogh-Brown, Wren-Lewis, et al., 2010 ; McKibbin and Fernando, 2020 ; PricewaterhouseCoopers, 2020 ), which alters the relative prices of capital and labour and subsequently depresses rates of return significantly in the medium to long term, thus drives down investment ( Jordà et al., 2020 ). With border closure, regions and countries are locked down, production is shut down, leading to losses of household consumption. It appears that the literature focuses on reduced productive workforce mainly from the supply side, which might not cover employment losses due to production cut prompted by reduced demand for goods and services. Fiscal expansion is urgently recommended to governments to prop the economy through both supply and demand ( IMF, 2020 ). Previous studies all share a common modelling approach that incorporates shocks such as (i) reduced labour supply, (ii) reduced household consumption, (ii) changed production technology, (iv) increased government expenditure (higher budget deficit), and (v) increased risk premium or loss of capital productivity (e.g. McKibbin & Fernando, 2020 ; PricewaterhouseCoopers, 2020 ).

With all of the above shocks, past studies aim to project the position of the economy accounting for the overall economic impacts of the pandemics on the economy. The adverse impacts range from −0.1 to −6% for global GDP ( Boissay et al., 2020 ). Comparing across countries, previous studies indicate that developing countries tend to suffer more than developed countries ( Burns et al. 2006 ). For COVID-19, statistics from the IMF (2020) show the reverse, where impacts on developed countries (−8%) are much worse than the world average (−4.9%).

Given the importance of the tourism industry in the Australian economy, the industry is particularly vulnerable to an infectious pandemic. The question then arises as to the extent to which the tourism industry, alone, has impacted on the rest of the Australian economy. Answer to such question has valuable policy implications for the tourism industry during the recovery and is the motivation of this paper.

As the downturn of the domestic sector has not been completely settled, different states have applied different border closure schedules between themselves, this is not all that clear for a robust impact assessment. On the other hand, the international border closure is consistent, and the international tourism segment plays a crucial role in attracting foreign exchange to the Australian economy, an economic impact assessment of the pandemic on the international tourism market will provide valuable inputs for policy makers.

Tourism before and after outbreak of COVID-19

The effect on tourism worldwide.

Forecasts of the United Nations World Tourism Organization (2011) , hereafter UNWTO, projected international tourist arrivals to increase by 43 million annually on average to reach 1.8 billion by 2030, equivalent to 3.3% per year during 2010–2030. In 2019, 1.5 billion of international tourist arrivals were recorded globally, representing a 4% growth on the previous year. The report contained optimistic prospects for 2020, confirming tourism, in the UNWTO view, as a ‘leading’, ‘resilient’ and ‘reliable’ economic sector ( UNWTO, 2020a ).

The spread of COVID-19 worldwide has up-ended all tourism forecasts globally for all inbound, outbound and domestic travel. Acknowledging this, UNWTO issued a series of reports from January to May 2020, outlining in broad terms the impact of the pandemic on the global tourism industry. A key message of these reports is that the spread of COVID-19 represents an unparalleled, rapidly evolving pandemic with a substantial challenge to estimation of its impacts on tourism. Preliminary estimates are that international tourism could drop back to levels of 2012–2014. In its May Report (UNWTO, 7/5/2020), the UNWTO estimated international tourist arrivals could decline between 850 and 1.1 billion international tourists equivalent to between 60% to 80% loss of arrivals in 2020. This would translate into a loss of US$910 billion to US$1.2 trillion in international tourism receipts (exports) and 100 to 120 million direct tourism jobs at risk. Similarly, the World Travel and Tourism Council (WTTC) estimated that the COVID-19 pandemic could result in a loss of 75.2 million jobs worldwide in the travel and tourism industry in 2020 alone. The WTTC (2020) also warned that it could take up to 10 months or longer for the industry to recover, an estimate that now seems to be unduly optimistic. These estimates must be interpreted with caution. The pandemic could result in a 70% or greater decline in the international tourism economy in 2020, depending on its duration and the speed with which travel and tourism rebounds ( OECD, 2020a , OECD, 2020b ). As more data emerges regarding destination management strategies, estimates of the short- and longer-term losses to world tourism will become more accurate.

The Australian international tourism industry

Tourism has been one of Australia's fastest growing industries for some decades. Fig. 1 visualises the historical development of international arrivals in Australia over time. While the path has fluctuated over the whole period of nearly three decades, all the dips in arrivals prior to 2016 were due major shocks that cut arrival growth rates below the long-term average (5.2%). Since then, however, the overall growth of international arrivals to Australia has weakened but not due to any apparent shocks. Arrival growth rates have gradually dwindled down for the last four years and submerged below the long-term average in the last two years. In the absence of COVID-19, international tourism to Australia was forecast to grow in annual visitation from 9.4 million visitors to 14.6 million between 2018 and 19 and 2028–29 ( TRA, 2020 ).

Fig. 1

Annual arrival growth in Australia (ABS, Cat no. 3401.0).

Over time, the origin country shares comprising Australia's inbound tourism markets have shifted; in favour of some markets (e.g. China) with stronger growth than the others. Collectively the top ten origins in Table 1 delivered 71.4% of the inbound visitation numbers to Australia and 70% of the revenue. While China and New Zealand contribute the most in terms of visitor arrivals, China by far has the largest revenue share among all countries.

Profiles of international markets in Australia in 2018/19.

The spread of COVID-19 has been described as an ‘economic wrecking ball’ for the Australian tourism sector. While the domestic tourism market can begin the early recovery as social gathering is relaxed, restrictions on international travel may be expected to continue for much longer, constraining the international tourism market severely.

High levels of uncertainty attend estimates of reductions in tourism numbers and the associated reductions in expenditure, given the ongoing development of the pandemic. The modelling estimates the likely outcome of the losses of international visitors as the international border closure is approaching the end 2020, making it a complete year of international isolation.

Modelling the economic impact of COVID-19

The aim of this paper is to quantify the economic effects of the pandemic on the international tourism market and subsequently on all other industries of the Australian economy. In the present study, we employ the computable general equilibrium (CGE) modelling technique, enabling us to ‘drill down’ to assess effects on different industries and to determine ‘inter-industry effects’.

As the CGE modelling technique has been described widely in the literature ( Burfisher, 2017 ; Cardenete et al., 2012 ; Dixon et al., 1982 ; Dwyer, 2015 ) we herein provide a brief summary only. A typical CGE model encompasses both supply (industries) and demand (all users) of an economy embedded entirely in an input-output (IO) database. An industry's cost structure includes wages, rental to capital and all other intermediate inputs. On the demand side, industry outputs are purchased by final users such as household consumption, investment, government consumption and exports. Decisions regarding both supply and demand are modelled following the microeconomic optimisation theory using a constant elasticity of substitution (CES) functional form. This allows goods and services to be sourced from a cheaper source among all available supplies, for example domestic versus imported sources. For a given market price of the output, producers will minimise their production costs by selecting cheapest inputs; and, the household sector will select a bundle of goods and services to maximise their ‘satisfaction’ (or precisely, utility in the micro-economic theory) subject to their income constraint.

Algebraically, a CGE model can be presented as:

where X 1 is a set of n endogenous variables determined by the n differentiable equations F(.) while X 2 is another set of m variables determined exogenously. Examples of endogenous variables are household income, household consumption and industry output while import prices, consumer taste, input mix in industry production and expenditure pattern of visitors are common exogenous variables.

Typically, the equation system in F(.) reflects:

  • • Demands for goods and services by industries, investment, household, government and exports (product markets);
  • • Market clearing equations for each industry (total output equals total sales);
  • • Demands for labour, capital, and land by industry (factor markets), reflecting explicitly resource constraints in CGE models;
  • • Production costs by industry (supply); and,
  • • Pricing system with all components of production costs, import costs, net commodity taxes, and margins to provide relative price movements.

The tourism CGE model in this study is adapted from The Enormous Regional Model, hereafter TERM, ( Horridge et al., 2005 ). The model was developed by the Centre of Policy Studies using all available published and unpublished data and information compiled by the ABS. The model database is regularly updated to the latest data by the modelling team at the Centre. The platform of the model has been applied across many countries and widely used by economists in both government departments and academia; it is a well-tested model and a sound basis for the modelling undertaken. Use of this model allows us to focus on the development of the tourism module specifically. The database was expanded to include eleven international markets and three domestic markets (day trip, intra-state and inter-state overnight trips) to allow for full interaction between (1) tourism and non-tourism demand for the same commodity in the final demand and (2) among individual markets in response to shocks.

The rationale for such development is due to the fact that within each commodity, apart from the amount consumed by tourists, there is also another proportion of non-tourism consumption. This non-tourism consumption exists in both household consumption final demand (related to domestic tourists) and exports demand (related to international tourists). Without an explicit separation of tourism and non-tourism components in the final demands, shocks imposed on the model to reflect changes in tourism demand will effectively have no impacts on the non-tourism demand component. This would be an undesirable approach as the shock can have a different impact on the non-tourism component, and is complicated under the influence of income and macro effects. For example, if the shock is an increase in demand for “food, alcohol and other beverages” products by international visitors, it will (i) increase the domestic production costs of these products and at the same time (ii) it will make the exchange rate appreciate. Both changes will have an adverse impact on exports of the non-tourism component of these commodities. If not separated, the adverse impacts will be overlooked. The separation of tourism and non-tourism components is sparsely captured in the literature.

On the second aspect, given the different speeds of virus spread across countries, changes in international visitor numbers of all markets were also different. It is important to capture the actual decline in visitor number from each market so that changes in each market can be reflected accurately, as each market has a specific expenditure pattern. For this reason, the international tourism segment was further disaggregated down into eleven markets: the top ten and the rest of the world. Similarly, the domestic tourism segment was modelled with three different expenditure patterns of day trip, intra-state overnight and inter-state overnight markets. Tourism expenditure data for each market was carefully developed using the tourism satellite account (TSA) framework to provide a comprehensive coverage of goods and services consumed by visitors. Following the CGE modelling framework that explicitly incorporated TSA data for the tourism sector ( Pham et al., 2010 ; Pham & Dwyer, 2013 ), the stylised TSA data for each market was embedded into the model database. In comparison, the model development in this study is far more comprehensive, offering more advanced features for policy applications, as earlier models only cover domestic and international tourism at the aggregate level.

The type of model developed in this paper provides rich sectoral results that have not been captured in tourism modelling previously. Although the model can be used for both international and domestic shocks, the on-and-off imposition of the social distancing and social gathering due to the resurgence of the virus makes impact analysis on the domestic segment very difficult. As such, this paper focuses mainly on the international markets.

The structure of the comprehensive tourism model is presented in Fig. 2 . Each individual international tourism market is represented by the etour and domestic tourism markets ( day trip and domestic overnight markets) are represented by dtour in the figure. The model was run using GEMPACK ( Horridge et al., 2018 ). The original database of the model is large. The full dimensions of the database are not always needed in simulations and can make the interpretation of results more complicated unnecessarily. Thus, we focussed on only 75 commodities and 8 regions. The practice of using an aggregated database is very common among all TERM users. This does not compromise the coverage of the model in our analysis. The set of 75 commodities selected for this paper is appropriate for the Australian tourism industry.

Fig. 2

Model structure of the tourism CGE model.

The version of the TERM model database was in 2012/13. The database was then updated to the latest year (2018/19) in this study. At the macro level, the update targets aggregate household consumption, government consumption, investment and exports, published by the Australia Bureau of Statistics (2020). The update also targets some important commodities for exports selected for the micro level. Exports of mining commodities are obtained from the Department of Industry, Science, Energy and Resources (2020) while export data for agricultural commodities are obtained from the Department of Agriculture, Water and the Environment (2020) . All individual tourism markets were updated to 2018/19 levels using the latest tourism expenditure data from Tourism Research Australia, or TRA hereafter ( TRA, 2020 ) to calibrate the latest expenditure patterns of all markets. The method allows us to estimate the impacts on the economy from lost inbound visitor numbers compared to the benchmark year 2018/19. The shock is a decrease in the demand of international tourism. Therefore, the original expenditure patterns of the international visitors are crucial in order to reflect accurately the loss in economic activity in 2020. The pandemic may potentially change visitor expenditure patterns once the international border closure is lifted and visitors start travelling again. Such longer-term changes are important in the impact analysis of the recovery, but are beyond the scope of this study. As this study examines the losses compared to what we had before COVID-19, the pattern of 2018/19 is most suitable and will provide accurate estimates.

Direct impacts of COVID-19 from the international tourism market

The impacts of COVID-19 from the international tourism market are measured through two stages. In the first stage, the tourism satellite account (TSA) approach is used to measure the economic impacts on industries providing goods and services directly to visitors. The second stage measures how far the direct impacts can permeate through the inter-industry linkages to generate further effects on other industries in the whole economy using the tourism CGE model.

Estimating the shocks

The base year of the model database is in 2018/19. However, as the time frame of the pandemic is currently spreading over the calendar year 2020, covering two financial years of 2019/20 and 2020/21, for convenience, the impacts are estimated for the calendar year 2020 on the basis of expenditure patterns and industry structure for 2018/19.

Table 2 presents the historical data of visitor arrivals to Australia in 2018/19 and period between January to September of 2020 by inbound market. Arrivals from overseas started to decline significantly in February. The numbers of arrivals from all markets effectively ended in April ( ABS, 2020 ). All inbound markets experienced significant declines compared to the same period the year previously. Losses of visitor arrivals are calculated for individual markets. For example, over the first nine months of 2020 there were only 206,690 visitors from China, or just 14% of the 2018/19 base. This implies a loss of 86% of Chinese visitors for nearly the whole 2020. All individual markets are estimated to experience a major downturn for 2020, losing at least 73% of their visitors. The percentage declines are displayed as (negative) shocks in the right-hand column of Table 2 .

Effects of COVID-19 on estimated losses of visitor arrivals.

Direct impacts

Tourism revenue is assumed to change proportional to the change in visitor number for individual markets estimated in Table 2 . Taking China for example, 86% less inbound tourists means 86% less inbound tourism expenditure, equivalent to A$10,062 million as presented in Table 3 . Tourism expenditure is measured at purchasers' prices that include values of goods and services produced by domestic industries as well as imports from overseas, net taxes payable to the government and margins to bring goods and services to visitors. To measure the direct impacts, expenditure measured at purchasers' prices is decomposed so that only values contributed by domestic industries providing goods and services directly to visitors are reflected ( Pham et al., 2009 ).

Direct impacts of COVID-19 from the international tourism market in Australia.

Based on TRA's unpublished TSA data ( TRA, 2020 ) on tourism revenue and tourism contribution of each market to the Australian economy in terms of gross value-added, gross domestic product and numbers employed in tourism, the COVID-19 direct impacts of those international markets are calculated on the pro-rata basis of the revenue losses for those international markets for 2020. The total loss is estimated to be more than A$31.8 billion, equal to 81.2% of the total international tourism revenue in 2018/19. This translates into $A14.5 billion of lost tourism gross domestic product (TGDP). Total loss of direct tourism employment from these international tourism markets is estimated as 152,000 employed persons, which adds 1.15 percentage points of unemployment to the current unemployment at the national level. Relatively, the direct impacts are greater in terms of lost tourism employment (1.2%) than reduced tourism GDP (0.75%), as tourism is a labour-intensive industry.

The estimated effects above were calculated using a strong assumption that Australia will not open up the international border until 2021 at the earliest, as the number of active cases and daily new cases are still increasing across many countries, reducing the likelihood of resurgence without a vaccine. The loss of tourism revenue from China is estimated to be the largest loss to Australia compared to other markets. The loss from the China market alone contributes a dominant share of 26% of the total loss in Australia's international tourism revenue in 2018/19. Such impact is significant and warrants a separate study of the effects of market dependency and strategies to overcome this.

Of the total 152,000 estimated job losses presented in Table 3 , we extended the standard TSA framework to disaggregate the employment impacts by tourism-related industries and by occupation. The TSA base data of 2018/19 for employment was first further disaggregated into individual markets by tourism-related industry to give the distribution of tourism impacts by sector ( Fig. 3 ).

Fig. 3

Distribution of direct impacts on employment by sector (per cent).

The definition of tourism by the ABS includes education where visitors attend short courses, workshops or students who spend less than twelve months on their visits to Australia. While most countries have a very small proportion of education in their total tourism expenditure, education accounts for nearly 35% of total tourism expenditure in Australia for visitors from China, taking up slightly more than 50% of the total tourism expenditure on education in Australia ( TRA, 2019a, unpublished data ). This explains the significant impact of 30% on employment accounted for from education in Fig. 3 . Restaurants and bars, retails and hotels are the three sectors that account largely for the total loss of employment, as expected, 53%.

The results show that the employment effects of COVID-19 extend across many tourism relevant industries, with education the most badly affected, followed by restaurants and bars, retail trading and hotels. The results reinforce the fact that, given its links with other industries, a downturn in tourism will adversely affect many other sectors. An implication of this is that rescue strategies directed at tourism can deliver spillover benefits for other sectors along tourism's value chain where the links with tourism may not be immediately evident ( Song, 2012 ).

The industries listed in Fig. 3 , are then mapped back to the ANZSIC industries. Given the occupation structure by the ANZSIC industry provided by the ABS (2020, Cat. 6291.0) , the employment impacts of the international tourism markets are then translated into occupations as seen in Fig. 4 .

Fig. 4

Distribution of direct impacts on employment by occupation (per cent).

Among all occupations affected by the international tourism market, nearly 57% are among the low-skilled and basic-skilled groups. Managers, professionals and technicians and trades account for 43% in total job losses. Relatively, the direct impacts have more effect on the low-income groups of workers. The results also indicate that a downturn in tourism has adverse effects on employment in many occupations that may not be obviously thought of as ‘tourism related’. In addition to sales and service workers, conventional thinking of tourism workforce, the COVID-19 crisis affects employment among professionals, managers and technicians. This reflects the widespread effects that tourism has on employment along its value chain ( Song, 2012 ).

Economy-wide impacts of the international tourism market

The magnitude of the COVID-19 impact can potentially render long-term changes in expenditure patterns, behaviours among industries and consumers that require careful attention in modelling tasks. For example, the losses of employment so far have triggered a lower propensity to consume for all households. Using the (high) value of the old parameter for propensity to consume to estimate sales revenue during and post-COVID19 will likely overestimate the industry sales revenue, as consumers are not prepared to spend as much as previously. This is a challenge for Treasury Departments world-wide in their preparation for upcoming budgets. In contrast, estimates of industry output losses from COVID-19 will be underestimated when imposing a lower value of the new parameter for the propensity to consume in the model. The losses must be based on the income level, and subsequently the associated behavioural parameters, before the crisis event. Depending on the objectives of analysis, either a projection or an impact assessment, a certain set of parameters, ex-post or ex-ante respectively, would be required specifically. It is not necessarily that all economic analyses must now adopt new parameters. This really depends on what effects we are trying to capture.

As the literature reveals, pandemics induce a wide range of changes to the economy including an unplanned large fiscal expansion from the government, changes in household consumption and the associated expenditure pattern, new relationship among industries and changes in labour supply. These are important factors in projecting where the economy is on its trajectory going through the pandemic or predicting tax revenue for government budget purposes.

This paper has a different objective. It focuses solely on the costs of losing the inbound segment to provide insights into the path that the Australian Government can assist the industry in its fight for survival . Therefore, the modelling scenarios are conducted in a ceteris paribus condition so that impacts from the losses of the inbound segment are clearly isolated from impacts of all of the aforementioned factors. Results in this paper are strictly due to the international border closure, and subsequently the losses of international arrivals.

This explains the rationale in our approach not to modify model parameters nor to include the fiscal expansion of billions of dollars that the Australian Government has injected into the economy. If such fiscal expansion policy or parameters were to be incorporated, results would be distorted, thus would not, and cannot, be interpreted as the impacts of the losses of the inbound tourism markets on the Australian economy due to COVID-19.

Macro results

The direct impacts of reduced inbound tourism will have further effects on other industries in the rest of the economy through the inter-industry linkages that generates larger impacts on the economy. The tourism CGE model was applied to estimate the flow-on economic impacts of COVID-19 in 2020. Given the comparative nature of the model, results are not traced explicitly on any time path. We adopt a standard short-run scenario, usually within a year. The short-run results are of particular relevance as they will help the Australian Government to understand the likely immediate impacts on the economy through losses to tourism so that relevant policies can be put in place to support the industry. In the short run, nominal wages are assumed to be fixed while changes in demand for labour lead to fluctuations of employment numbers. For the capital market, capital stocks are normally fixed in the short run as buildings and equipment take time to build up, while the rates of return will vary in response changes in demand for capital. Investment, however, is assumed to respond to the prevailing conditions in the economy. If the income from capital is growing faster than the costs of investment, this will entice more investment. The benefits of having more capital stocks will materialise beyond the short-run timeframe. In contrast, when the costs of investment are growing faster than the income from capital, this implies a decline in the rates of return, thus discouraging investment. This could lead to reduction of capital stocks and affect the supply side of industries in the longer run. Although the Australian Government has applied a fiscal stimulus package to the economy, the stimulus is not incorporated in the analysis as doing so will dilute the impacts of the travel restrictions on visitor flows to the country. Government consumption is held constant in this paper. Finally, the exchange rate is set exogenously as a numeraire in this study.

Although the direct impacts ( Table 3 ) were estimated for each market individually, the economy-wide impacts are measured for the international tourism market as a whole. The losses of international visitor arrivals in the percentage form in Table 2 were imposed onto the model simultaneously to generate the overall simulations of impacts.

The reduced tourism demand will have adverse impacts on the tourism industry, and as a result, the tourism industry will release its resources to the rest of the economy. This, in effect, can reduce the cost pressures on production and can help to increase exports of other industries. However, given the current condition that almost all of countries are focusing on fighting the pandemic for the rest of 2020, it is likely that the released resources might not be utilised to the full extent, particularly when the tension between the Chinese Government (Australia's major trading partner) and the Australian Government has escalated due to the call for an enquiry into the origin of COVID-19. Potentially, the reduced production costs could be used for trade diversion strategy so that the Australian exports can reach markets other than China. This could help Australia's traditional exporting industries such as coal, mining and basic metal products. Thus, this study examines the loss of international tourism demand in both scenarios, with and without export increases from other industries.

Table 4 shows the macro results in percentage change form and values measured at 2018/19 prices. Columns 1 and 3 are results of the scenario with ‘increased exports’ from the traditional exporting sectors, while columns 2 and 4 are results of the ‘without increased exports’ scenario. We begin our explanation of results with the most stringent scenario in columns 2 and 4, assuming ‘no exports’. In the absence of the responses of the traditional export sectors, the travel restrictions associated with the international tourism sector are estimated to result in a decline of 6.84% of total exports or a total loss of A$31.802 billion, purely from the international tourism sector as previously indicated in Table 3 . This reduction in tourism revenue will directly lower demand for goods and services of tourism, thus reducing employment and income for those working in tourism-related industries such as hotels, restaurants, travel agencies and retail trade. The income losses of tourism employees will further result in lower demands for output of other industries, and lower returns on investment, driving down investment by nearly 3.38% (or A$15.2 billion).

The COVID-19 impacts of the international market on the Australian economy.

The overall reduction in demand from the domestic economy reduces demands for imports by 3.28% (A$14.487 billion). The reduction in imports could also be influenced by the fact that domestic products are relatively cheaper than those from overseas, domestic consumers shift toward domestically produced goods and services. Cheaper products from the domestic economy are reflected by the decline of 2.76% in the consumer price index (CPI) from the demand side, or 2.63% of GDP deflator from the supply side.

The net effect on output is estimated to result in a large reduction in demand for labour across all industries by 3.58%. While nominal wages are constant, real wages actually increase for those who are still employed, due to the reduction in the CPI. Nevertheless, the job losses dominate the effect of lower income for the household sector leading to lower household consumption in real terms by 0.9%, equivalent to A$9.6 billion, as seen in Table 4 .

Overall, reduced inbound tourism is estimated to shrink the Australian economy by 2.2%, equivalent to A$42.1 billion, compared to the base 2018/19. The downturn of the international tourism markets is estimated to cut 456,500 jobs across all industries, adding 3.45 percentage points of unemployment to the current level of unemployment.

In the event that the released resources (primarily labour) from the tourism-related industries can be utilised in the traditional exporting industries, the loss of international tourism revenue is offset by a modest increase of A$1.8 billion in traditional exports due to lower production costs, resulting in a total decline of exports of A$29.9 billion, or 6.4% reduction. The adverse impacts are softened slightly for all macro variables in columns 1 and 3 of Table 4 . Household consumption is estimated to reduce by A$8.8 billion, investment by A$13.5 billion and GDP by A$39.2 billion. The number of job losses is slightly smaller compared to the No Trade case, estimated to be approximately 423,500 jobs or 3.2 percentage points of unemployment nationally.

The exogenous setting of the exchange rate for the short-run closure restricts reallocation of resources across industries in the domestic economy to suit the current conditions of the pandemic. The magnitude of the offset can be larger within a longer-term setting that allows for greater labour mobility. Nevertheless, the results highlight an opportunity for Australia to broaden its trade portfolio in order to minimise risks by reducing dependency on just one or two main trading partners for its traditional exporting industries.

Sectoral results

Among all industries, as expected, tourism-related industries including accommodation, air, rail and road transport, and restaurants are primarily the hardest hit as seen in Table 5 . The output losses of accommodation and air and rail transport industries range between 12% to 17%. The impacts on employment are even greater, between 20% to 23%, since these industries are labour intensive. These results displayed in Table 5 reinforce the importance of tourism for the output of a large range of industries and demonstrate that the tourism effects of the pandemic extend across almost all industry sectors.

Impacts on industry output.

An important note for industries in Table 5 is that the result for construction masks its significant impact of the industry. Given its very larger output base, and labour intensiveness, the range of output losses in construction between 2.5 and 2.8% is significant for the economy. This output reduction is induced by the decline in investment as seen in Table 4 .

Occupations

Fig. 4 provides the distribution of the employment impacts by occupations using the ABS classification. The distribution was derived by applying the simulation results of labour demand by occupation on the actual level occupations for 2018/19 ( ABS, 2020, Cat 6291.0 ). The differences of employment impacts between the two scenarios on the proportion basis are marginal, thus Table 6 provides a representative composition of occupations for both scenarios (with and without trade). For comparison, Table 6 reproduces the composition/distribution of occupations from the direct impacts displayed in Fig. 4 and also includes the national profile of occupations for 2018/19 – the base year. While the pattern of the direct effect highlights the typical nature of employment in tourism with large shares of employment of service workers, sales workers and labourers, the distribution of employment effects in the economy-wide impacts tends to resemble broadly the structure of occupations across all industries in 2018/19. The impacts of COVID-19 are not only on the low-skilled groups, workers in the skilled labour groups (managers, professional and technicians and trades) are also affected. Since the skilled labour groups tend to have higher wage rates, the absolute income loss is relatively more for the skilled labour groups.

Distribution of the international tourism effects by occupation (negative per cent).

Conclusions

The COVID-19 pandemic is still developing and its incidence varies greatly by destination. Policy responses are highly specific to country's economic and public health contexts. Despite the industry's proven resilient capability, the depth and breadth of the pandemic impacts on tourism and the wider economy imply that an early recovery is unlikely. This paper thus focuses on only the short-term impacts for 2020 on the Australian economy.

The results of our study for Australia are instructive. Not surprisingly, the pandemic affects tourism directly with a decline in output and employment not only in characteristic tourism industries such as accommodation, restaurants, and transportation, but also in a range of many other industries. The study highlights the significance of Australia's inbound tourism industry, which is estimated to result in an immediate decline of between A$39-A$42 billion in GDP. The results show direct job losses of around 152,000 in tourism, extending to between 423,000 and 456,000 across many industries along the tourism value chain. As a labour-intensive industry, the impacts on the basis of percentage change of employment is estimated to be greater than the reduction in national GDP. This paper confirms the pattern of long-term declining investment and depressed rates of return, as observed from past pandemic studies ( Jordà et al., 2020 ). If this is not addressed adequately, the industry will lose its economy of scale during a slow recovery in tourism demand, lowered output with higher prices might be the outcome at the end, a long and steep road ahead for tourism businesses. To what extent JobSeeker and JobKeeper programs ( Australian Government, 2020 ) are required remains an important question for the Australian government.

Tourism industry stakeholders, public and private, should be aware of the fact that the tourism effects of COVID-19 extend beyond the direct impacts on a narrow set of (characteristic) industries related to tourism. Among industries, education is the industry that most suffers from the decline in inbound visitor expenditure. The study reveals that the tourism downturn has adverse effects on direct employment in many occupations that may not be obviously thought of as ‘tourism related’, including professionals, managers and technicians. These consequences reinforce the depth and complexity of tourism's value chain. It is important for the government to provide support evenly and equally across all groups of labour occupations in society, as the pandemic affects employment widely over a lengthy period.

While resources released from the tourism industry can be re-employed by other industries, it is unlikely that these resources can be taken up significantly by non-tourism industries in present conditions. But, potentially, the released resources could be used, to some extent, for trade diversion strategy supporting other exporting industries. The study explored differences in the results between ‘no trade’ and ‘with trade’ scenarios. Impacts generally are softened in the ‘with trade’ assumption compared to the alternative. The reduced losses experienced when trade remains open indicates the potential gains to the Australian economy of diversifying its export industries in a post COVID world.

As the pandemic unfolds, Australian governments, from state to national level, are taking aggressive and co-ordinated policy action to maintain employment levels and reduce business closures. The economy-wide stimulus package targets three areas: individuals and households, businesses, flow of credit ( Australian Government, 2020 ). Within the overall economic stimulus package, specific strategies have been directed at the tourism and hospitality industries to ensure business survival. These include reduced fees and charges for tourism businesses across several sectors; taxation relief for domestic airlines; and targeted measures to boost domestic tourism after the crisis. The crisis has revealed the need for sharing crucial and timely data and information, such as the extent and pattern of the impacts, among all tourism stakeholders to support informed decision making, and for national, regional and local destination managers to adopt an integrated governmental and all -industry approach so that their own response measures are consistent and complementary to achievement of accepted macroeconomic goals ( OECD, 2020a , OECD, 2020b ). The findings of this study concerning both the macroeconomic, sectoral and occupational effects of reduced inbound tourism to Australia can help to formulate specific policies to stimulate the industry. Further, industry interactive effects between tourism and other industries identified in this study indicate that policies directed at Australia's tourism recovery can deliver spillover benefits to other areas of economic activity. As tourism output increases, so too will the outputs of many connected industries.

Beyond the immediate industry focussed responses to stimulate the economy, it would be useful if the Australian policy makers can broaden up the current experiences in crisis management strategies to better prepare the country for future shocks of any types. Although productive activities need to bounce back to provide jobs and income for households, it is imperative to take this opportunity to develop inbuilt-sustainable growth for the industry because sustainability is a prerequisite condition for growth in the long run. The established mindset underpinning tourism planning, development and research is under criticism on the grounds that the ‘business as usual’ emphasis on economic growth and resource degradation is impossible to reconcile with sustainability of travel and tourism ( Bramwell & Lane, 2011 ). Ignoring this type of criticism, the majority of ‘priorities for tourism recovery’ and ‘global guidelines’ promulgated by the United Nations World Tourism Organization, 2020a , United Nations World Tourism Organization, 2020b , United Nations World Tourism Organization, 2020c are just ‘nods and tweaks’ to ‘business as usual’, with no real substance to progress sustainably in the post COVID world.

COVID-19 will forever change the way we travel and may be expected to have a substantial impact on the implementation of each of the United Nation's Sustainable Development Goals in which tourism can play a major participative role ( UNWTO, 2017 ). There is insufficient space to explore this issue here; but suffice to say that the pathways to facilitate tourism's transition to the new sustainable future paradigm have been identified ( Dwyer, 2018 ) and have substantial relevance to construction and operation of the global tourism industry post COVID-19.

Declaration of competing interest

I have no declaration of interest to make.

Biographies

Tien Pham ( [email protected] ) is an A/Prof at Griffith University, with strong interests in CGE modelling, tourism satellite accounts and demand analysis.

Larry Dwyer is Visiting Research Professor. He has published widely across many areas of tourism research including economic impact analysis and TSA.

Jen-Je Su (PhD) is a Senior Lecturer at Griffith Business School, with research interests in forecast and economic demand modelling.

Tramy Ngo (PhD; Griffith University) is an experienced tourism market analyst.

Associate editor: Haiyan Song

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Dubai Airports to limit inbound flights for 48 hours

DXB urges passengers not to arrive at the airport unless flights are confirmed

Passengers check flight information on screens at the Dubai International Airport in Dubai on April 17, 2024.

Dubai: Dubai International Airports (DXB) announced Friday it is temporarily limiting the number of arriving flights for 48 hours, starting April 19 at noon.

“Due to the ongoing disruption, and to speed up recovery, we are temporarily limiting the number of arriving flights from noon on April 19 for 48 hours,” an airport spokesperson said.

“We're endeavouring to do our best to support guests impacted by delays due to recent unprecedented weather conditions,” the spokesperson added.

Emirates suspends flights transiting through Dubai

  • Dubai’s flydubai cancels flights to Iran
  • Dubai Airport will return to full operational capacity within 24 hours, COO says
  • flydubai resumes operations from DXB; offers full refund for cancelled flights
  • Dubai Airports: 1,244 flights cancelled over two days; 61 flights diverted due to bad weather

Dubai Airport has also urged passengers to come to the airport only if their flight has been confirmed and recommended arriving only two hours before their scheduled departure.

“As we're currently facing congestion, please do not arrive too early. Aim to get to your terminal no earlier than two hours before your departure time,” airport authorities told passengers in a tweet on X (formerly known as Twitter).

Priority for elderly

Dubai Airports also said it is prioritising care for the elderly, who are spending long hours waiting at the airport.

“We understand the worry that families of our elderly guests are feeling, as they've had to spend longer than expected at DXB. Please know that our teams are focused on providing priority welfare to families and elderly guests and are doing all we can to ease their journey,” airport authorities said.

Transit flights

Emirates has also decided to suspend check-in for all customers across its network travelling with onward connections through Dubai until 11.59 pm on April 19.

The airline said, “This is to support operations recovery from the recent bad weather at its Dubai hub.”

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IMAGES

  1. Australian Tourism Statistics 2022 & 2023

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  2. Inbound Tourism Markets In Australia

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  3. Inbound Tourism Markets In Australia

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  4. Inbound Tourism Markets In Australia

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  5. TRA infographic on Australian tourism 2014

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  6. Inbound Tourism Spending Habits and Trend Analysis of the Top 10

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VIDEO

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COMMENTS

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