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How a DIY business strategy led to Kwik Trip's explosive growth. 11.5 million people visit the stores every week.

If customers look hard enough, they'll find a tiny Easter egg on each bottle of milk at their local Kwik Trip.

It's a small, hard to see smiley face, a reproduction of a drawing that former President and CEO Don Zietlow drew during annual meetings when he announced the company's year-end results, future goals and the amount employees would receive through the company's profit sharing program. It also appears on bottles of tea, juice and other drinks.

The smiley face is a nod to Zietlow, who retired in 2022 , and to the company's employee-focused culture. But it's also an add-on that's only possible because of a business strategy Zietlow introduced more than two decades ago and continues to underpin the company's rapid growth.

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Known as vertical integration, it's a do-it-yourself strategy of controlling as much of the production, warehousing, distribution and sales as you can. In Kwik Trip's case, that's grown from a small bakery at the back of an early store to a production and distribution network that extends across six states from Kwik Trip's sprawling La Crosse campus.

The La Crosse operation includes a dairy, a bread bakery, a sweets bakery, a commissary that makes all of the chain's hot food items and salads, warehousing and a distribution center, food safety and quality assurance labs, offices, a call center and other backroom functions. It all operates seamlessly to send custom ordered shipments six days a week to 872 convenience stores in Wisconsin, Minnesota, Iowa, Illinois, South Dakota and Michigan.

One of the benefits of doing all of that food preparation and packaging in house: the dairy operation also makes its own plastic bottles, which allowed Kwik Trip to easily add Zietlow's smiley face.

"Don asked people to smile at every guest and ask them to come back. So he started drawing smiley faces on stage and that kind of became his signature, his trademark, the early part of his personal brand," said Carl Rick, Kwik Trip's training manager and a third-generation owner of the business.

A changing convenience-store business needed a new model

Kwik Trip began making sandwiches for its stores in the back room of a La Crosse location in the 1970s, and it bought a small dairy in Caledonia, Minnesota in 1981. The full embrace of vertical integration didn't really come until 2000, said John McHugh, Kwik Trip's vice president of external relations.

That's the year that Zietlow concluded the exiting model for convenience stores, based on sales of cigarettes, snacks, gasoline and household staples sold at "insult prices," wasn't a recipe for long-term success. Instead, McHugh said, Zietlow decided to focus on in-house food and drink production and cutting out the middle man as a way to overcome two traditional barriers to growing a convenience store business: cost and freshness.

"If you're having a third party deliver that loaf of bread and you're only doing a handful of loaves in a traditional convenience store, you have to charge so much for that loaf of bread to make it worthwhile that, in our industry, we have something called insult pricing – we have it and you need it, we're convenient, and you're gonna pay through the nose to get it," McHugh said.

Controlling production, storage and transportation reduces those costs and puts Kwik Trip prices on equal footing with grocery stores.

It also helps ensure freshness and food safety. In the case of milk, that means 24 hours from the dairy to the store shelf. For the company's signature Glazers donuts, it means delivery the same day they're made.

The result: customers know that they can get consistently fresh food items at a competitive price.

"Don knew that for us to be successful in our business model, you had to beat everybody on price, and you had to beat everybody on freshness, and that's where the vertical integration model comes in," McHugh said.

The success of the model can be seen in the shopping trends of Kwik Trip's 11.5 million weekly customers, he said.

"What happens now is, especially if you look at some of our small and rural markets, from 1 in the afternoon until 4, the demographic is people in their late 70s and 80s with grocery carts in our stores buying eggs, milk, butter, bread, onions, kind of thing," McHugh said. "People are just coming here for their their basic commodities."

The company does not make its annual sales public. However its profit sharing plan provides a glimpse into the its finances. Last year employees received about $200 million as their 40% share of Kwik Trip's pre-tax profit, which puts the company's annual profit at about $500 million.

Nearly 8,000 employees keep Kwik Trip stores stocked and the business humming

What began as a small food production operation in what is now the company's training center has grown to take up most of the company's sprawling 140 acre campus. Much of that growth has occured since 2017, when the company first tapped Wisconsin Economic Development Corp. Enterprise Zone tax incentives to fuel its expansion.

Since then, the company has spent more than $325 million to expand the operation and created nearly 1,800 new, full-time jobs, according to WEDC records.

WEDC Secretary Missy Hughes said that growth is all the more impressive because the company has maintained its employees-first focus and even doubled down by providing on-site child care and a health clinic in La Crosse.

"They're a model Wisconsin company, and their decision to continue to expand here is just a huge win for us," Hughes said.

Today, the La Crosse workforce includes:

• 700 production employees in the kitchen, also known as the commissary, who produce pizza, burritos, salads and take-home meals.
• 150 dairy workers who pasteurize and homogenize milk, package it and make ice cream.
• 320 people who make doughnuts on two lines: one dedicated to Glazers in the morning and Dunkers in the afternoon, the other focused on Bismarks and Long Johns, cookies, cinnamon rolls and other sweet treats.
• 117 workers in the bread and roll bakery.
• 600 drivers who handle deliveries to retail locations with a fleet of 350 tractors and 250 trailers.

Kwik Trip's plan for continued growth and expansion

The seamless system that gets products to the stores' shelves is a product of 20 years of growth, experimentation and learning, one that company leaders acknowledge would be hard to reproduce today.

"This whole process grew organically," McHugh said. "To re-establish our140-acre campus with everything that we have here, someplace else in the Midwest, would be cost prohibitive."

Kwik trip has more than doubled its retail stores in the past decade and keeping up with that growth required continued investment in all of the behind-the-scenes support operations.

The company recently announced plans to spend another $151 million to support its plan to continue to add about 50 new stores a year.

That includes a recently completed expansion of Kwik Trip's burrito production line to make up to 90,000 burritos a day, a new 40-foot production line for Dunkers and cake doughnuts and additional packaging automation in the sweets bakery and a cooler expansion in the dairy.

For the first time, Kwik Trip will move some of the La Crosse operation off campus by building a new distribution center in De Forest and renovating an office building in Onalaska that the company recently bought.

The office building will house training, accounting and operations support, including a 24/7 help line for the stores, which in turn frees up more space for other overcrowded office functions. In time, the current training center will likely be torn down for an expansion of the dairy, McHugh said.

That expansion is being aided by an additional $15 million in tax credits from WEDC. The credits are tied to completing the $151 million investment and creating more than 500 new jobs by 2027.

"What I love is Kwik Trip's commitment to Wisconsin and the Midwest. They clearly have confidence that they can continue to grow," Hughes said.

The De Forest distribution center will help Kwik Trip better support its stores in southeastern Wisconsin, McHugh said. The company plans to eventually set up two additional distribution centers to better serve Kwik Trip's retail expansion. Likely locations are in western Wisconsin near Twin Cities and in Iowa, he said.

"We think we can double our footprint of stores and still be able to service it with this campus and the satellite distribution centers, but after that I think we're going to have to start thinking about other logistic concerns," McHugh said. "First, maybe you do a dairy or a bakery - you can't just replicate this campus."

Tapping automation increases efficiency without cutting workforce

Automation has helped the company expand production, while the company's growth has ensured that the efficiencies robotics bring don't cost employees their jobs.

"We're going to spend a lot of money on automation in years to come not to create jobs, but to free up those people to do jobs that we need people to do," Rick said. "Nobody's going to get fired because the robot's doing a job. We're taking those manual jobs, those highly repetitive jobs, and we're going to use robots for that. And that frees people up to do more, a different line of work."

Keeping the existing workforce is critical for a company expects to hire 500 more workers in a competitive regional labor market. Opportunities for career advancement and personal growth, and the company's commitment to sharing its profit with with employees has resulted in annual employee turnover of about 30%, far below the industry average, and is a key to attracting new workers, Rick said.

"When you go back to when Don was very first starting in business in the '50s and '60s, we were a major manufacturing community and Don watched friends, he watched family, he watched people lose jobs, because those facilities were bought, sold and had those jobs left La Crosse and never came back," Rick said. "And, so, one of the reasons we're committed to owning and growing the business going forward is we want to provide that long term stability for our co-workers and for the communities that we call home."

This article originally appeared on Milwaukee Journal Sentinel: How a DIY business strategy led to Kwik Trip's explosive growth. 11.5 million people visit the stores every week.

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Kwikclickinc (KWIK)

Fundamentals.

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/PRNewswire/ -- KwikClick, Inc. (OTCQB: KWIK) ("the Company or "KWIK"), an industry-first, multi-purpose service platform and marketplace, which is free to...

/PRNewswire/ -- KwikClick, Inc. (OTCQB: KWIK) ("the Company or "KWIK"), an industry-first, free, multi-purpose service platform that utilizes KWIK's...

/PRNewswire/ -- KwikClick, Inc. (OTCQB: KWIK) ("the Company or "KWIK"), an industry-first, free, multi-purpose service platform that utilizes, in part,...

/PRNewswire/ -- KwikClick, Inc. (OTCQB: KWIK) ("the Company or "KWIK"), an industry leading software platform developed to uniquely connect sellers with buyers...

/PRNewswire/ -- KwikClick, Inc. (OTC: KWIK) ("the Company or "KWIK"), an industry-leading software platform developed to uniquely connect sellers with buyers...

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The Barchart Technical Opinion rating is a 88% Sell with a Strengthening short term outlook on maintaining the current direction.

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• Can You Buy QuikTrip...

Can You Buy QuikTrip Stock? Here is Everything You Need to Know!

• By JESSICA GRANT
• Dec 05, 2023

Smart investors want to buy QuikTrip stock shares.

QuikTrip is one of the most successful convenience store gas station chains in the US.

QT has amassed a loyal following, and many investors are looking to cash in on its success.

But can you buy QuikTrip stock?

Read more to find out!

What Is QuikTrip?

QuikTrip Corporation was founded in Tulsa, Oklahoma, in 1958 by Burt Holmes and Chester Cadieux.

It began as a small grocery store.

In 1971 it merged with Shopeze and began selling gasoline as well.

By 1974, the company had over 500 stores across the country, all open 24 hours.

In 1977, QT began offering self-serve fast food.

In 1991, QuikTrip offered a gasoline quality guarantee that was unheard of in the industry.

In 2005, QuikTrip received a commercial award for being a “Top Tier” fuel provider, meaning that it exceeds the EPA’s standards for gasoline.

To date, QuikTrip has over 900 locations in 14 states.

It has over 24,000 employees and is ranked as one of the best employers to work for.

Note that even though the acronym QT is often used for QuikTrip, it is not part of the QT group.

The Qt Group is a company that develops software development tools based on Qt technology.

Its software platform is used for vehicle hardware, industrial automation applications, and business-critical systems.

Who Owns QuikTrip?

The Cadieux family primarily owns QuikTrip.

The company was founded by Chester Cadieux II and is currently run by his son Chet Cadieux III.

About 20% of the company is owned by its employees, through the Employee Stock Ownership Program (ESOP).

How Much Is QuikTrip Worth?

Some estimate QuikTrip’s worth at $25 million.

It is on multiple Forbes Best lists including:

America’s largest private companies

Best employers for veterans

Best employers for diversity

Best employers for women

America’s best largest employers

What Is QuikTrip’s Revenue?

In 2021, QuikTrip had $10.5 billion in sales.

The data released for 2020 shows that the company made $11.2 billion in revenue.

Why Is QuikTrip Successful?

When you review the QuikTrip website, you’ll find the reason that the company sees such success.

QuikTrip was founded to serve others.

The company genuinely cares about employees and customers, and it shows in everything it does.

The company aims to serve each market it serves to the best of its abilities.

Rather than manage small stores like other companies, QuikTrip only puts stores in larger markets.

And this keeps the money rolling in.

Can You Buy QuikTrip Stock?

At this time, you cannot purchase QuikTrip stock.

It is a privately held company that has no plans for an initial public offering (IPO) .

Employees, on the other hand, can join QuikTrip’s employee stock ownership plan (ESOP).

When Is the QuikTrip IPO Date?

Since QuikTrip is privately held, it has not had an initial public offering (IPO).

There is not a known IPO date scheduled yet for 2024.

What is the QuikTrip Stock Symbol?

Because QuikTrip isn’t publicly traded, it does not have a stock symbol for any exchange.

Stock symbols and tickers are reserved for public companies only.

In the future if it decides to list, some possible options it might consider are:

What is QuikTrip’s Stock Price?

QuikTrip does not have an official stock price.

Its shares are not available to purchase on the open market.

QuikTrip Competitors to Invest In

If you’re looking for companies like QuikTrip to invest in, check out some of its competitors!

Casey’s General Stores, Inc. (NASDAQ: CASY)

Casey’s is another convenience store chain that serves the Midwest and the South.

The company is present in 16 different states with over 2,000 stores.

Casey’s has loyal customers, just like many other top convenience stores and gas stations.

However, Casey’s is one of the largest chains when you look at its financials.

The company has revenue close to QuikTrip, with 2020 totaling $9.1 billion.

Marathon Petroleum Corp. (NYSE: MPC)

If you’re considering industrial companies centered around gasoline, Marathon could be a good investment idea .

It covers the entire market, rather than just the retail side of things.

Marathon refines, markets, and transports fuel.

Marathon saw $20 billion in revenue in 2020.

The market value of its shares may not be exceptionally high, but it’s certainly steady.

TravelCenters of America, Inc. (NASDAQ: TA)

TravelCenters of America is the largest publicly traded truck stop in the US.

The company employs over 16,000 people at nearly 300 locations.

The number of employees per location seems a little high, but it’s because TA’ truck stops are full-service, which requires more staff to operate effectively.

The company saw $6.1 billion in revenue last year.

Should You Buy QuikTrip Stock if It Goes Public?

Convenience stores and gas stations have been called recession-proof investments when they’re in portfolios.

This is because no matter what’s happening with the economy, vehicles will always need fuel.

So if you want to have a recession-proof investment, consider investing in QuikTrip if it goes public!

In the case of an IPO, you can expect QuikTrip’s share price to be fairly high.

However, make sure to do your due diligence before investing in any company, including QuikTrip.

For now, there are some competitors worth looking into.

QuikTrip Stock: Final Thoughts

If you want to invest in QuikTrip, you’re out of luck for the time being

However, if QuikTrip goes public, you can bet that eager investors will line up to purchase shares.

We’ll make sure to update you in the case of a QuikTrip IPO.

In the meantime, for more information on stocks like this, be sure to review our other articles !

QuikTrip Stock FAQs

If you’re here for a TLDR, we’ve got you covered.

Check below for quick answers to our most frequently asked questions.

Is QuikTrip publicly traded stock?

QuikTrip is not publicly traded.

It is privately owned by the original founder, his family, and in small part by its employees.

How Much Is QuikTrip Stock?

There is no purchase price for QuikTrip stock.

That’s because you cannot buy it publicly on an open market.

What Is QuikTrip Stock Name?

There is no QuikTrip stock name, symbol, or ticker at this time.

Maybe someday we’ll see QUIK, or QT as stock symbols, but we don’t currently know when that might be.

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Jessica is a published author and copywriter specializing in personal and investment finance. Her expertise is in financial product reviews and stock market education.

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KwikClick, Inc. Stock Other OTC

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KwikClick, Inc. (KWIK)

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KwikClick Inc (KWIK)

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KwikClick Inc KWIK

About quantitative ratings.

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

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Kwikclick discusses highlights from founder and ceo dr. fred cooper's presentation at emerging growth conference 66, trading information, key statistics, company profile, comparables.

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Profitability, software - application industry comparables, sponsor center.