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50 Travel Logo Ideas To Brand Your Travel Business

The travel and tourism sector is huge and incredibly diverse in its industries and operators, generating about US$1.6 trillion in 2017 in the USA. Companies big and small are reinventing their offering to attract tourist and traveler dollars -whether it's travel gear or experiences you're selling, how does your business stand out from the rest?

If you're a 1-person show like a tour guide, travel blogger , vlogger, photographer or travel app developer, you can legitimize your side hustle with a professional logo. For established businesses like hotels, tour/cruise operators, accommodation owners or vehicle rental companies, rebranding your business creates new opportunities for growth and to reconnect with customers and suppliers.

A logo is the face of your business, and it's how customers recognize your business from competitors. Developing a strong visual identity for your brand will help your business stand out in the travel industry. It will be used everywhere - from your website, social media channels to flyers, business cards and signage - to promote your business. We've curated a list of 50 travel logo ideas that show the diversity of logos from luxury brands to travel startups and small businesses who are reinventing their offering for a new generation of travellers.

01. Travel Logos Featuring People

If you're a travel blogger or photographer or private tour guide you could leverage your personality in the design. Humans/character logos work really well for You Tube vloggers or any travel-related business with only one point person (usually the owner).

Some travel logos feature people in various activities like camping or hiking. Some designs could be specific for the brand's target audience like cameras for photographers. Other designs are fun and quirky by a person's face and adding some peculiar details like a moon or a pin.

02. Logo Ideas Featuring Vessels and Transportation

The journey can often be as pleasureable as arriving at your destination. In this set of travel logos we focus on logos featuring airplanes, wings, cars/buses, boat logos and ships.

03. Logo Ideas Using Globes, Maps, Compass Icons

Some logo designs feature some traveling tools such as a map or a compass to highlight a location or logistics expertise. These are a favorite for travel bloggers offering tips or travel companies offering tours for a specific travel destination. Some designs entwine these symbols with other fun details to give them a bright mood.

04. Refreshing Logo Ideas Featuring Nature, Sun and the Sea!

If you're a business operating in a popular beach destination, than your logo could feature (the beach or mountain that tourists are coming to see. If a customer is scrolling through instagram and click on one of your images, seeing a profesional logo as your profile pic and your contact details will encourage them to contact you.

Often these designs are bright and colorful, in text and colors, enticing target consumers to try their brand. Most designers love to feature landscapes of tropical islands (showing palm trees and the beach and the sun ) as it emphasise the laidback and relaxing vibe travelers generally want when they go on vacation.

A excellent travel logo will do wonders for your business!

Wondering where to get a high quality logo for your travel business?

Whether you're operating a wine tour business in Sonoma (California), a bungee jump business in Queens Town (New Zealand) or a safari tour business in Tanzania, a professional logo is one of the most important designs decisions you'll make for your business. We recommend two options:

1. Try crowdsourcing your logo design on DesignCrowd where you can hire a professional graphic designer from DesignCrowd’s talented community of freelancers. A professional logo designer can create your custom travel logo or work with a crowd of designers to see heaps of logo ideas.

2. Try a high quality logo maker . You can create your logo with the help of AI-powered logo maker from BrandCrowd. The maker uses 15,000 original logos to generate hundreds of cool travel logo ideas for your business. Then use the editor to change colors and fonts until you get it just right. The travel logo maker will help you design a professional logo your target market will love!

Check out more logo ideas on BrandCrowd or see these other resources:

20 Crowdsourced Travel and Tourism Logos

21 YouTube Channel Logo Ideas

What Is The Best YouTube Logo Maker?

50 Podcast Logo Ideas

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Written by Marvi Ocampo on Wednesday, October 31, 2018

Marvi is a travel blogger and freelance writer who mixes in a love for design into her work. Connect with her through her travel blog at Osmiva.com

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Travel Logos + Free Logo Maker

Travel businesses are involved in a host of travel activities, such as flight and hotel bookings, trip and itinerary planning, event hosting, business travel, and concierge services. A good travel logo will increase your marketability and show clients what your company is all about. See our list below for ideas, or use our free travel logo maker .

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What are some tips for creating my own travel logo?

• Use a logo maker to start thinking of ideas.
• Play around with colors, fonts, and symbols to vary your options.
• Pick a font that communicates your brand image in a positive and powerful way.
• Keep your logo focused and relevant to the industry you operate in.
• Ask friends and family for their opinions.
• Use their feedback and download the best logo for your brand.

Where can I find some travel logo design samples?

We've sampled some travel logo designs to help you come up with ideas of your own for your travel business. If you see something you like, you can click on "Edit" beneath the example to use Zarla to change the font, colors, and icons until you're happy.

How do I make a travel logo?

Think about the impression you want your customers to have about your business as well as any key aspects you would like your brand to convey. Put together a list of logo ideas that appeal to you, and use a travel logo generator, such as Zarla, to try out different combinations of fonts, colors, and symbols.

How can I get a travel logo in vector format?

Create a travel logo and download it in vector format for free on Zarla. Vector graphics can be resized with no loss of resolution, making them perfect for large prints and advertisements. You can also use this tool to get loads of ideas about potential logo designs and options.

Where can I get free travel logos?

You can create, edit, and download free travel logos with Zarla by clicking on "Edit" beneath one of our logo examples, or by using our logo maker.

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19 Travel Logos Fit for a Travel Reboot in 2021

Learn what makes a travel logo inspirational and relevant for a good branding strategy in 2021, with 19 examples divided into four categories.

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The travel industry is changing. Get your travel company ready for a new way of doing business with a contemporary logo that these great examples will help you create!

Remember traveling? Yeah, me neither.

Then again, maybe we’re just not thinking out of the box. I know plenty of people who’ve had some great mini-trips over the past year: weekends at mountains and lakes; spa centers or small historical towns in their country of residence.

The covid-19 pandemic has definitely struck the tourism and travel industry hard , forcing travel agencies to rethink their business strategies and offers completely.

Trying to keep your travel business afloat in these trying times is no small feat, but whether we like it or not, good branding and design are as relevant as ever . If you’re hoping to double down once travel becomes more possible again and are thinking about an exciting rebrand, or want a new travel logo to match your revisited travel offer, here are some exciting logo examples that can teach you a thing or two about the perfect logo design!

Means of transportation logos

The classic airplane or boat logo is something we’re used to seeing with online travel logo makers, so it takes real design skill and talent to transform this overused imagery into something unique and memorable. Here are just a few great logo ideas to inspire you.

The travel industry is changing in more ways than one. Airbnb and similar holiday home-booking platforms are dominating the market for younger clients. And the possibility to make an online booking is definitely something most millennials would prefer over a visit to the travel agency office. So developing an app for your travel company is a great way to connect with younger clients . Of course, an app logo needs to follow the usual trends in the industry: it has to be memorable and simple enough to fit on a mobile device screen.

This travel booking app logo is a wonderful example to learn from. It’s still industry-relevant, but with a great modern design with gradients allowing for a cool 3D effect.

If you want to avoid the cheap logo template look, you ought to make sure that any graphic elements are perfectly incorporated with your business name. The logo creator behind this project used the curve of the letter O to create a path for the flying airplane. This simple trick, along with an attractive color palette and a crisp sans serif font (Gotham Black) works perfectly to create a fun, yet very professional brand image for this travel and tourism company in Oman.

3. Turinform

Airplanes are much more common on travel logos, but of course, any good logo design should clearly communicate your unique selling point. This breezy logo belongs to an agency that organizes boat trips, so of course, the logo designer used maritime imagery to create this cool concept. This is really successful when it comes to evoking a certain feeling: the sails, the sun and the seagull paint a really great mental image. And yet, if you take apart the graphic elements, you’ll see the design is very simple, which makes it great for use on business cards, letterheads as well as web design!

4. Soul Trip

Ok, so how about something really different? Camping trips might just be the perfect way to enjoy a holiday whilst staying safe from coronavirus risks. Since many campers are also avid surfers, this is a great idea to include in your travel company offer. This hip combination mark fits perfectly on t-shirts, hoodies and hydro flasks, and would make a great freebie to give to new customers as part of your holiday offer.

5. Signature Yacht Logo

Yacht rental is definitely a premium service not anyone can afford (I contemplated doing it with a group of friends one year, but the pricing put that idea permanently on hold). For that reason, a logo for a travel agency that offers this type of service needs to exude elegance and exclusivity. This wonderful logo design uses the company name to create a graphic element that looks like the outline of a boat, but also a handwritten signature. You can even buy this high-quality logo if you like it, directly from the logo designer. Or subscribe to ManyPixels and let us handle all your design requests for a flat monthly fee!

Palm tree and other nature logos

Sandy beaches, turquoise water and palm trees gently swaying the breeze… what more do you need to complete a mental image of a perfect holiday! For that reason, it’s this particular type of foliage that’s incredibly popular with travel logo design—and yes you can often find them even with free travel logos. But for something much more custom and unique, check out these creative design solutions.

6. Travelonista

This lovely logo design for a tour operator in Kyiv perfectly evokes the feeling of sitting in the shade of a palm tree, with this simple and elegant illustration. The company uses the logo in green on its social media, for a more traditional look. But the great thing about this logo is that it works well in different colors. For example, this pink design really helps evoke the feeling of a romantic sunset on the beach.

7. Florida Outdoor Experience

Emblems are the oldest type of logos , so naturally not everyone’s first pick when coming up with a new logo idea. However, in the travel industry, they can be a great choice, since they also resemble the stamps and stickers people used to get on their suitcases when traveling. This cool emblem is perfect for a travel brand wishing to convey a sense of nostalgia and perhaps attract younger audiences that will appreciate the retro style .

8. RedNutmeg

The right choice of typography is the prerequisite for a successful logo, and this example for a travel blogger website is a great one to learn from. Adding the palm tree to this breezy and playful brush font makes for a great and memorable logo.

9. Cone Forest Travel Logo

So, we promised you more than palm trees (after all, tropical vacations are looking to be out of reach for most of us a little longer), and here’s a lovely logo to inspire you. Like we said local mountain and lake vacations have become increasingly popular this year , so opting for a logo such as this can be a great way to elevate your brand. This cool 3D pine cone is a powerful brand mark that would steal the spotlight on custom stationery as well as a dynamic web design (think of a parallax scrolling effect with images of foggy mountains behind it!)

10. Itinero

Is it a plane? Nope, this great travel company logo uses the elegant shape of flying birds to add a sense of movement and excitement to the logo design. But that’s not all. This example shows just how important the details in graphic design are. The brush stroke O and the difference in width between the letters add more rhythm to the overall design and creates a sense of movement.

Parla Italiano? Well, you don’t have to to be able to appreciate this awesome logo created for an Italian travel agency. This design concept uses elements that are very popular on social media, such as the chunky brush stroke font and the flamboyant flamingo (influencers on pool floats, anyone?). A colorful logo can be a great way to boost your marketing materials , but remember that you should always have a black and white version on hand for use in print when color printing isn’t available.

Wordmarks that inspire wanderlust

Creating the perfect wordmark for a travel agency can be tricky. If you pick a business name that’s too local, speakers of other languages might struggle to understand it. On the other hand, going with a more generic name (including words like “tour” and “travel”) can seriously harm brand recognition, if you fail to come up with a creative logo design that people will remember. So if this is the way you want to go, free logo makers or DIY solutions are something you should definitely avoid.

12. Travelgrafía

Speaking of generic names, here’s one anyone can remember (and pronounce) even though it’s originally in Spanish. This logo belongs to a blog that allows travelers to share their experiences in Cuba and the graphic design professionals behind the project really created a brand identity that celebrates this country. The design process revolved around changing the slightly older term “tourism” to “travel” that’s more relatable for younger generations. The way letters are scattered yet come together is representative of the way travelling (and exploring the same country through different travel bloggers’ experiences) brings people together.

Speaking of modern travelers, and designs to appeal to younger generations, check out this great logo design. It belongs to an agency specializing in event organization (including trips and outdoor corporate events). With a buzzing name like “Joy”, it made sense to create a custom wordmark for this company. But the logo creator behind this one went the extra mile to reflect the fun, custom nature of these events. The simplicity of the custom lettering helped the designer create great branding assets such as business cards and coffee mugs (and he used the letter shapes as a pattern), as well as other collateral such as flyers and t-shirts.

Jetlag is one of the less pleasant facts of long-distance traveling but at least once you experience it you’re sure adventures are on the way! This playful slab serif wordmark fits perfectly for a company that helps people find low-cost travel options.

It’s clear now that the world of travel is changing. And precisely this fact inspired the design process for this travel logo: the name is an anagram of the word travel. The modern sans serif font fits perfectly for a modern brand image that reflects change and innovation .

16. Vou Portugal

Even if you don’t speak Português, you’ll certainly be able to appreciate this Portuguese travel agency’s stunning brand identity. The simple wordmark done in the elegant Biennale font pairs very well with the colorful brand image and versatile icons that can be used for different types of merchandise.

Minimalist travel agency logos

The final section in this list is dedicated to modern and minimalist logos. This style of logo design is present in almost every industry. However, since most travel agencies are forced to rethink their business strategies, a stripped-down and very modern-looking logo can be just what your rebranding project needs !

This corporate looking logo design would be perfect for a larger travel agency , or organizer of corporate events. The professional font (you might recognize it as Microsoft Word’s default Calibri) paired with a simple graphic element that adds a touch of dynamism creates a simple logo that looks equally effective on a high-quality stock photo PNG used for promotional purposes, as well as custom collateral such as stationery and uniforms.

18. Santika travel

Another crips wordmark-graphic element combo is this lovely logo design. Inspired perhaps by beautiful sunsets on some exotic locations, this is another travel logo that utilizes yellow, a logo color said to signal optimism and energy. And this is perhaps exactly what your customers would like a logo to inspire in these trying times!

19. Delight

Let’s finish this list with a logo concept that really ignites a sense of adventure. If mass air and road travel aren’t available, good old-fashioned road trips and hiking trips are still something we might be able to look forward to in the near future.

Having lived and studied in London and Berlin, I'm back in native Serbia, working remotely and writing short stories and plays in my free time. With previous experience in the nonprofit sector, I'm currently writing about the universal language of good graphic design. I make mix CDs and my playlists are almost exclusively 1960s.

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Everyone is visiting Japan. An extended currency slump means the tourists will just keep coming.

• Japan's weak currency is boosting tourism, with a record-breaking 3.1 million visitors in March.
• The devalued yen is encouraging tourists to spend more on luxury goods.
• The currency is negatively impacting outbound travel, with more Japanese tourists staying in the country.

Japan is a beloved tourist spot . A weak currency is ensuring that it will remain that way for foreigners.

The country just broke its pre-pandemic tourist record, with 3.1 million foreign visitors in March. The government said it's on track to surpass 2025's target of 32 million annual foreign visitors this year, after 8.6 million tourists visited in the first quarter of 2024.

Japan opened to tourists in October 2022, after over two years of strict, pandemic-induced border restrictions. Pent-up demand, combined with a cheaper currency, has fueled the record number of visitors.

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Tourists are staying longer and spending more due to the weak yen, which makes it cheaper for foreigners to purchase accommodation, activities, food, and gifts. The yen has fallen nearly 10% year-to-date , compared to the dollar.

Japan's currency has been depreciating largely due to high interest rates in the US, which makes the dollar more attractive to investors. A historic rate hike in Japan last month — the first since 2007 — did little to reverse the downward trend.

Japan is a tourist hot spot because of its status as a culture and entertainment icon, its natural wonders, and its unique cuisine. Tourists from South Korea, China, Taiwan, and the US made up the biggest portion of foreign visitors in March, according to Japan's National Tourism Organization.

Japanese carriers like Japan Airlines and ANA plan to cash in on the tourism boom by running more routes from Asia.

The sharp decline of the yen has also expanded demand for luxury goods. Foreign tourists are taking advantage of the currency discount by snapping up cheaper products in Japan from premium brands such as Swiss watchmaker TAG Heuer, Chanel, and Prada, Bloomberg reported earlier this month.

While the weak yen creates a sweet spot for foreigners, it is severely hurting Japanese travelers.

The number of outbound travelers was less than half the number of inbound travelers in March, per the National Tourism Organization. Outbound Japanese travel was down 37% last month compared to the same period in 2019, though it ticked up from February, the agency's data shows.

High airfare costs and low buying power is compelling more locals to skip international travel in favor of domestic locations.

Watch: Japanese denim is costly, but it's considered one of the best denims in the world. Here's why.

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First, open our logo generator and sign up for an account. This will serve as your manifesto to ensure you can access your design progress anytime, anywhere. Next, explore our massive logo collection and pick the one that suits your brand identity. After this, fine-tune your chosen template. Add your brand name, tagline, and brand colors. Tweak its font styles and integrate illustrations related to your business such as camp and tour . When you’re done, download your logo in a high-resolution format. We have available formats for both print and digital materials to retain your logo’s quality wherever you use it — business cards , blogs, social media, flyers, travel pamphlets, and more!

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6. Download your travel guide logo

Once you're done customizing, you can download your travel guide logo - you'll get access to all the logo files you need, instantly

What elements make a beautiful travel guide logo?

It's easy to create a travel guide logo with BrandCrowd's logo maker - but making sure you get these design elements right will ensure your logo is perfect. Your travel guide logo should represent your brand, help people remember you and provide insight into your services. Choosing the right colors, layout, fonts and shapes are key to making sure your travel guide logo rises above competitors.

There's an array of different logo types to choose from. Does your travel guide logo need an icon or just text? Should it have a combination of both? Find out more

Logo colors

Want to convey trustworthiness? Want to appear fun and outgoing? Choosing the right colors for your travel guide logo makes all the difference. Find out more

In the same way colors can convey meaning, so too can fonts and typography. Need a serious travel guide logo or maybe something more gentle? Make sure to choose your fonts wisely. Find out more

Frequently asked questions

Creating that perfect travel guide logo with BrandCrowd is easy - but just in case, here's some FAQs to help you get started.

What is the BrandCrowd travel guide logo maker?

Do i get a transparent version of my travel guide logo, what layout works best for travel guide logos, what text should i choose for my travel guide logo, how do i find the right travel guide logo, how do i add a tagline to my travel guide logo, can i download my travel guide logo instantly, do i get my travel guide logo in vector format.

Open seating no more? Southwest CEO says airline is weighing cabin changes

Southwest Airlines  is considering changes to its single-class, open-seating cabins to drive up revenue, CEO Bob Jordan told CNBC on Thursday, a shift that could be among the largest in the airline’s history.

“We’re looking into new initiatives, things like the way we seat and board our aircraft,” Jordan said in an interview after the carrier’s  disappointing first-quarter report.

Southwest’s all- Boeing  737 fleet has a single economy class cabin and no seating assignments, though it does offer earlier boarding for a fee so customers can snag their preferred seats. The airline has focused on keeping its product simple and user-friendly for years, aiming to keep its own costs and complexity to a minimum.

Meanwhile, rivals including  Delta  and  United  have touted high revenue growth for premium seating such as business class and  strong upsell rates .

Analysts have repeatedly asked Southwest about opportunities for premium seating or additional fees. (The airline doesn’t charge travelers for their first two checked bags.)

Most U.S. airlines charge travelers to choose many of its seats in advance, even those that don’t come with extra legroom. Eight U.S. carriers —  Alaska ,  Allegiant ,  American , Delta,  Frontier ,  JetBlue ,  Spirit  and United — together brought in $4.2 billion from seating fees in their domestic networks in 2022, according to Jay Sorensen, an airline ancillary revenue expert at IdeaWorksCompany.

Jordan said no decisions have been made on what kind of changes Southwest will ultimately make, but he said studies have yielded “interesting” results.

“Customer preferences do change over time,” Jordan said.

While details were scarce during Southwest’s earnings call, when asked whether Southwest would consider a separated cabin on its planes, Ryan Green, the carrier’s chief commercial officer said: “Curtains and things like that are a bit far afield from what Southwest Airlines is.”

Green added that the carrier is not considering charging for checked bags because “people choose Southwest Airlines because we don’t have bag fees.”

— CNBC’s  Phil LeBeau  contributed to this report.

More from CNBC:

• Honda to build $11 billion electric vehicle hub in Canada
• Comcast beats earnings estimates even as it sheds more broadband subscribers
• American Airlines swings to a loss, but tops estimates for Q2 forecast

NHS to use Google drones to carry blood samples between London hospitals

UK-first trial using Wing aircraft is due to launch as soon as this summer

The NHS is to use Google’s autonomous drones to fly blood samples between London hospitals in an effort to speed up medical tests.

Wing, the drone operator owned by Google’s parent company Alphabet , has been chosen to deliver high-priority samples between Guy’s and St Thomas’ hospitals in south London.

The trial could start as soon as this summer and will be the first use of Wing’s drones in the UK, meaning the company is likely to beat Amazon to launching this year .

The company’s white and yellow aircraft, roughly a metre high and wide, can travel at up to 58 miles per hour and for up to six miles.

It is working with the medical logistics company Apian, which is made up of former NHS doctors and Google employees, and whose drone trials are being funded by the health service.

Wing’s involvement in the trial was revealed by airspace change proposals lodged with the Civil Aviation Authority that redacted the company’s name but contained images of drones featuring Wing’s logo.

The drones are expected to fly between the hospitals’ roofs, with flights limited to 10 a day, only on weekdays and between 9am and 5pm. Hundreds of blood samples are currently delivered from Guy’s hospital to the laboratory at St Thomas’ each week to monitor patients after kidney transplants .

They are currently delivered twice a day by a bicycle courier but it is hoped that frequent and quicker drone deliveries could mean fewer delays in processing samples.

The trial could start as early as July and is likely to last six months, although if successful it could potentially be expanded.

A report by the research charity Nesta in 2018 suggested that London could have a network of drone deliveries between hospitals.

Wing carries out drone deliveries for companies including Walmart in the US and has worked with Apian in Ireland. Last year the two companies said they were looking at options in the UK.

Wing said: “As announced in August, we are exploring opportunities in the UK through our partnership with Apian. Our objective is to pioneer medical drone delivery in a trial that best serves patients and providers.”

It said details “are still in the exploration phase”. 

Apian said it did not comment on ongoing airspace change proposals. Amazon has said it plans to launch drone flights in the UK by the end of this year.

• Drones (aircraft),
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