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PRO SHOP, A NEW VENTURE FROM FULL SWING PRODUCER CHAD MUMM AND MEDIA EXECUTIVE JOE PURZYCKI, CLOSES $20M FUNDING ROUND

Powerhouse Capital leads Series A funding for the new media and commerce company with participation from the PGA TOUR and EP Golf Ventures, an investment partnership between the PGA of America and Elysian Park Ventures

Establishment of PGA TOUR Enterprises Board of Directors announced

Board includes seven PGA TOUR players, as well as accomplished SSG principals, all focused on commercial growth strategy, fan engagement.

Island Welcomes Top Golf Professionals for 16th Playing of Puerto Rico Open

Puerto Rico Tourism Company, PGA TOUR Announce Renewal to Sustain Elite Professional Event

Camilo Villegas voted PGA TOUR Player Advisory Council Chairman

The PGA TOUR announced Wednesday that five-time PGA TOUR winner Camilo Villegas has been named Chairman of the PGA TOUR Player Advisory Council (PAC) after a vote by the TOUR’s membership.

PGA TOUR welcomes Deckorators® as Official Marketing Partner

Outdoor living space leader named Official Decking and Railing of the PGA TOUR

Omni Hotels & Resorts, PGA TOUR extend partnership through 2028

Omni has donated more than 1.28 million meals to Feeding America and families in need through its “Say Goodnight to Hunger” program

PGA TOUR launches PGA TOUR Enterprises, new program that transforms players into equity holders

PGA TOUR players will have the opportunity to receive over $1.5 billion in immediate and future equity; New enterprise funded through investment partnership with Strategic Sports Group

PGA TOUR signs multi-year partnership with Barbados Tourism

Carribbean nation to be promoted across PGA TOUR landscape as Official Marketing Partner

The American Express winner Nick Dunlap joins PGA TOUR as a member

The PGA TOUR announced Thursday that Nick Dunlap, who on Sunday became the first amateur to win on TOUR in more than 33 years, has joined the TOUR as a member.

Tumi Named Official Luggage of the PGA TOUR and LPGA

The iconic, global lifestyle brand announces multiyear partnerships with the PGA TOUR and LPGA, in addition to introducing a new golf collection to TUMI Sports’ lineup

PGA TOUR partners with GolfForever as Official Golf Fitness System

Digital golf fitness, wellness system helps users looking to improve their game, lifestyle

Scottie Scheffler wins Jack Nicklaus Award as PGA TOUR Player of the Year for the second consecutive season

Eric Cole earns Rookie of the Year honors and receives Arnold Palmer Award.

Chris Kirk named recipient of the PGA TOUR Courage Award

The PGA TOUR Courage Award is presented to a person who, through courage and perseverance, has overcome extraordinary adversity, such as personal tragedy or debilitating injury or illness, to make a significant and meaningful contribution to the game of golf. Kirk is the sixth recipient of the PGA TOUR Courage Award.

Ryan Fox and Min Woo Lee join the PGA TOUR as Special Temporary Members

The PGA TOUR today announced Max Homa, Brandt Snedeker, Keith Mitchell and Kevin Streelman as additions to the Player Advisory Council (PAC) for the remainder of 2022.

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FOR IMMEDIATE RELEASE Wednesday, January 19th, 2022

NBC SPORTS ANNOUNCES 2022 LPGA TOUR BROADCAST SCHEDULE

Nearly 650 Hours of LPGA Tour Coverage Across NBC Sports in 2022; Increase of Total Coverage Hours by 10%

Schedule Highlighted by Coverage of All 34 LPGA Tour Events, Including all Five Major Championships

USA Network to Carry Live Coverage of U.S. Women’s Open and AIG Women’s Open Along With NBC and GOLF Channel

STAMFORD, Conn. – January 19, 2022 – NBC Sports presents coverage of all 34 LPGA Tour events in 2022, headlined by live coverage of all five major championships, beginning this week with the Hilton Grand Vacations Tournament of Champions on GOLF Channel and NBC.

In all, NBC Sports will present nearly 650 hours of LPGA Tour coverage in 2022 – an increase in total coverage by roughly 60 hours – across NBC, GOLF Channel, USA Network, CNBC and Peacock.

Highlights of NBC Sports’ 2022 LPGA Tour coverage include:

• Live coverage of all five major championships: The Chevron Championship, begin staged at Rancho Mirage for the final time (March 31-April 3); U.S. Women’s Open at Pine Needles Lodge & Golf Club (June 2-5); the KPMG Women’s PGA Championship at Congressional Country Club (June 23-26); The Amundi Evian Championship at Evian Resort Golf Club (July 21-24); and the AIG Women’s Open at Muirfield (Aug. 4-7);
• USA Network carries live major championship coverage of the U.S. Women’s Open at Pine Needles and the AIG Women’s Open at Muirfield, in addition to live coverage on GOLF Channel and NBC;
• New events in Los Angeles (JTBC Championship at Palos Verdes) and Cincinnati (Kroger Queen City Championship) airing live on GOLF Channel;
• Numerous purse increases, led by the U.S. Women’s Open, AIG Women’s Open and the 2022 season finale at the CME Group Tour Championship (Nov. 18-21), with the winner receiving $2 million, the largest single prize in women’s golf history.

NBC Sports’ 2022 LPGA Tour Coverage Schedule

Note: Dates and networks are subject to change

ABOUT THE LPGA

The LPGA is the world’s leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 Members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Professionals directly impact the game through teaching, coaching and management.

The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental, humanitarian and golf community initiatives, including LPGA*USGA Girls Golf, the LPGA Women’s Network and the LPGA Amateur Golf Association.

Follow the LPGA on its television home, Golf Channel, and on the web via http://www.LPGA.com . Join the social conversation at http://www.facebook.com/lpga , http://www.twitter.com/lpga and http://www.youtube.com/lpgavideo , and on Instagram at @lpga_tour.

ABOUT NBC SPORTS’ GOLF DIVISION

NBC Sports’GOLF division delivers multimedia golf content, technology and services. Anchored by GOLF Channel – co-founded by Arnold Palmer in 1995 – GOLF Channel content is available to nearly 500 million viewers in nine languages across more than 70 countries around the world. GOLF Channel features more live coverage of the sport than all other U.S. networks combined, including global tournament action from the PGA TOUR, LPGA Tour, DP World Tour, NCAA, THE PLAYERS, The Open, Olympics, Presidents Cup and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage from the world of golf via GOLF Channel Digital , fans can access 24/7 live streaming through the NBC Sports app . In addition, NBC Sports connects the world to golf through a wide array of technology and lifestyle services, including: GolfNow , the world’s largest online tee-time marketplace; GOLF Business Solutions , solving business needs through leading technology, marketing and services; GolfPass , an all-in-one digital membership delivering comprehensive benefits tailored to the modern golfer’s lifestyle; and GOLF Advisor , the ultimate digital destination for the traveling golfer, featuring the largest number of user-generated golf course ratings and reviews in the industry. GOLF Channel’s global reach originates from NBC Sports’ International Broadcast Center in Stamford, Conn., and extends to its international office in Belfast, Northern Ireland; regional offices across North America, Europe and Australia; and also includes collaborations with Sky Sports and serving as the Official Media Partner of St Andrews Links .

–NBC SPORTS–

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The LPGA wants its players to be household names. Help is on the way.

The LPGA Tour’s annual tournament in Singapore wraps up March 3, the day after Taylor Swift’s Eras Tour heads to the country’s National Stadium — about nine miles from the golf course.

LPGA Commissioner Mollie Marcoux Samaan realizes this little logistical tidbit all too well.

“There is nothing wrong with a good Taylor Swift effect,” the commissioner said with a laugh. “Taylor, come join us. Our doors are wide open for you.”

Marcoux Samaan, in her third full year as commissioner, has seen what Swift’s relationship with Super Bowl-winning Kansas City Chiefs tight end Travis Kelce did for the NFL and its female fan base. The NFL had its highest regular season viewership among women since it began tracking that number in 2000, according to Front Office Sports.

While Kelce and Swift’s golfing talent might be limited — Kelce has participated in a few made-for-TV golf events, and the pop superstar’s tour choreography for her song “Blank Space” includes a neon golf club — Marcoux Samaan knows they’re global stars, and the uptick in NFL interest is a product of viewers being drawn to people they feel connected with.

And in an era of rising interest in women’s sports, the main objective for the LPGA Tour in 2024 is to create more stars out of its athletes.

“It’s really important in any sport, but more so in individual sports, that our athletes are household names,” Marcoux Samaan said. “We believe this is our time.”

The tour, whose revenue over the past four years has increased more than 65 percent, has engaged Hana Kuma — a creative agency and media company co-founded by tennis star Naomi Osaka — to help with content creation and brand development for eight of its golfers. Every golfer on the LPGA Tour had a chance to apply for the program, and after a multistep application process, the eight — who will be showcased later this year — will be selected via a mutual decision between the LPGA Tour, the golfers and their teams. Hana Kuma is also planning a one-day crash course in branding and social media for every golfer on tour in May.

Osaka said in a statement that she has received “love and support” from fellow female athletes throughout her career and that she hopes to help “empower and champion the LPGA players, providing the tools and resources necessary for them to invest in themselves and build a future beyond their sport.”

The LPGA Tour’s next attempt to showcase its stars will arrive Monday with the latest edition of “The Match,” the made-for-television exhibition that in the past has included everyone from Tiger Woods and Phil Mickelson to Tom Brady, Peyton Manning — and Kelce. This year’s event will include LPGA pros for the first time. Former men’s world No. 1 Rory McIlroy and multi-time PGA Tour winner Max Homa are scheduled to tee it up with 11-time LPGA Tour winner Lexi Thompson and superstar-in-waiting Rose Zhang in a 12-hole skins game under the lights in West Palm Beach, Fla. Each hole is worth a set amount for charity.

“If we can give the women a great platform to showcase their skills,” McIlroy said in a pre-event media availability, “I think it can only be good for the game of golf as a whole.”

Kevin Hopkins, the vice president of golf at Excel Sports Management — which is organizing the event — said in an interview that the biggest sports stories of the past 10 days both involved female stars: Iowa’s Caitlin Clark, who set the NCAA women’s career scoring mark , and the WNBA’s Sabrina Ionescu, who battled Curry in a shootout during the NBA’s All-Star Weekend. With Deloitte predicting revenue generated by women’s elite sports will surpass $1 billion for the first time this year, Hopkins said there has never been a better time to be in the business of women’s sports and that showcasing two of the best players on the LPGA Tour made perfect sense.

“I just feel like women’s sports are in the middle of an unbelievable movement right now,” Hopkins said. “Generational talent is leading the way, and there are a ton of new fans following as well.”

But Stuart Duguid, Hana Kuma’s co-founder and Osaka’s longtime agent, said during one of the initial exploratory calls with the LPGA Tour, the parties collectively agreed that the name recognition of LPGA athletes wasn’t strong. There are just two golfers on the Forbes list of the world’s highest-paid female athletes from 2023 (American Nelly Korda at No. 11 and Canada’s Brooke Henderson at No. 19). Thanks in part to the four Grand Slam events having the same promotional, investment and television deals for both men and women, tennis players make up nine of the top 10 and 12 of the top 20 on the Forbes list.

The positive, Duguid said, is the blank canvas that exists for content, storytelling and growth in the LPGA. The top 20 players in the women’s world rankings include golfers from 10 countries.

“There’s never been a better time for female athletes participating at the highest level,” Duguid said. “While this is the existing peak for women’s sport, that peak can get so much higher.”

Golfers on the LPGA Tour will compete in a 35-event schedule in 2024 with a record-breaking total purse of $118 million — a 69 percent increase from 2021. There will also be key opportunities to get in front of large audiences. This summer, the tour will head back to the Old Course at St Andrews — known as the home of golf — for the Women’s British Open. It’s a Solheim Cup year again, with the team event against Europe coming to the Virginia suburbs of Washington, D.C. And there is the Olympics in Paris, where Marcoux Samaan is hopeful the competition will drive even more interest.

Korda, the top-earning female golfer in the world according to Forbes and the former world No. 1, captured gold in the Tokyo Games. She finished at 17 under for four rounds. Xander Schauffele, the men’s gold medalist, finished at 18 under on the same course.

“It’s critical we’re in these kinds of events and our athletes have the opportunity to shine on the world stage,” Marcoux Samaan said, “because they won’t disappoint.”

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LPGA, ESPN Agree to New Two-Year Deal Through 2025

NAPLES, Fla. – The LPGA and ESPN have signed a new two-year agreement to stream Featured Group coverage at eight LPGA Tour events live and exclusively on ESPN+ through the 2025 season.

• ESPN+ will cover each day of selected LPGA Tour tournaments with one feed showcasing the rounds of four Featured Groups, two in the morning and two in the afternoon.
• The agreement includes this week’s CME Group Tour Championship and the 2024 CME Group Tour Championship. The full slate of LPGA Tour events on ESPN+ will be announced in 2024.

“We are excited to partner with ESPN+ to elevate women’s golf,” said Mollie Marcoux Samaan, LPGA Commissioner. “The LPGA represents the best of the best and we’re thrilled to be able to offer more opportunities for fans to watch these incredible athletes perform on the biggest stage. Fans are in for a real treat as we create unique broadcasts to bring them closer to the action.”

“ESPN’s commitment to covering world-class golf and women’s sports has never been stronger, and having more of the LPGA on ESPN+ is a vital component of that commitment,” said Tim Bunnell, senior vice president, ESPN Programming and International. “With PGA TOUR LIVE on ESPN+, the Masters, PGA Championship, TGL, and now the LPGA on ESPN+, we’re bringing more golf to more fans than ever before.”

This week’s CME Group Tour Championship on ESPN+ marks the second consecutive year of live, exclusive Featured Group coverage of the LPGA Tour on ESPN’s industry-leading streaming platform, part of a continuing relationship between the LPGA Tour and ESPN.

• In 2022, ESPN+ streamed the Kroger Queen City Championship presented by P&G and the Walmart NW Arkansas Championship presented by P&G.
• ESPN aired the first two rounds of the AIG British Open from 1982-2002 and all four rounds from 2010-2015, as well as the first two rounds of the U.S. Women’s Open from 1982-2014.
• The first golf ever televised on ESPN was the LPGA Sahara Open on Sept. 8, 1979, ESPN’s second day on the air.
• ESPN televised a schedule of regular LPGA Tour events from 1979-2009, and ABC covered the CME Group Tour Championship from 2015-2018.

About the LPGA The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent over 60 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, a joint venture with the Ladies European Tour and the LPGA Professionals, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which offers best-in-class programming for female golfers through its junior golf programming and LPGA Amateurs chapters, tournaments and membership. LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.

Follow the LPGA on its U.S. television home, Golf Channel, online at  www.LPGA.com and golfchannel.com, and on its  mobile apps . Join the social conversation on Facebook , X (formerly known as Twitter) , Instagram and YouTube .

About the LPGA Tour The LPGA Tour is the world’s leading competitive destination for the best female professional golfers in the world. The Tour hosts more than 30 annual events across 12 countries and regions for over 200 Active Players, awarding total prize funds exceeding $100 million and reaching television audiences in more than 220 countries.

About ESPN+ ESPN+ is the No. 1 sports streaming platform, serving fans in the U.S. with exclusive access to more than 27,000 live sports events each year, an unmatched library of on-demand replays and acclaimed original content, and premium written articles by the top reporters and analysts from ESPN.com. Fans sign up to ESPN+ for just $10.99 a month (or $109.99 per year) at ESPN.com, ESPNplus.com or in the ESPN App on mobile and connected devices. For more visit the ESPN+ Press Kit .

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Are Nelly Korda and LPGA Tour ready for their closeup?

THE WOODLANDS, Texas — The LPGA's first major of the year begins Thursday amid an unprecedented run of women's sports growth. Superstar guard Caitlin Clark spearheaded the moment, leading Iowa to the championship game of the NCAA Women’s Final Four in March, with an astounding 18.7 million people tuning in to watch the sharpshooter, beating the ratings for the men’s title game for the first time. Soon after, Clark being drafted No. 1 to the Women's National Basketball Association by Indiana drew 2.5 million viewers on a Tuesday night, shattering the previous record from 2004 by five times.

The growth goes beyond Clark's uber-stardom. The WNBA's 2023 campaign had its most-watched season in 20 years. The National Women's Soccer League had a 26-percent increase in fan attendance in 2023. The U.S. Women's national team's first-round matchup at the 2023 Women's World Cup last July had a 99-percent increase in viewership from the team's opening match in 2019.

RELATED: 2024 Olympic golf projections, 100 days out

The LPGA has its chance at an emerging superstar potentially taking it to another level in ratings and interest. Nelly Korda's attempt at a fifth straight LPGA win collides with a network audience on the weekend watching the first major of the women’s season, the Chevron Championship, on NBC. A Korda triumph at Carlton Woods to become only the third player in tour history to win five straight tournaments could lead to fervor for the Florida native reaching an all-time high.

Are the LPGA and Korda ready for what that victory could mean?

"Mollie Marcoux Samaan may never have as big a story in her time as commissioner," Golf Channel commentator Tom Abbott said of the LPGA chief who is in her third year at the helm.

LPGA commissioner Mollie Marcoux Samaan has beefed up the LPGA's marketing department in an effort to bring more exposure to the tour.

Christian Petersen

MORE: Is the South Korean golf boom over on the LPGA?

Korda, 25, approaches her ascension with an "if she builds it, they will come" mentality. The No. 1 player in the Rolex Women's World Rankings has said her success is partly due to staying inside her bubble among her team rather than being outward or forward. The 12-time LPGA winner explained that should she continue flourishing more media attention will come to her. That was evident with Korda sitting for a five-minute interview on ESPN’s SportsCenter before her press conference on Tuesday.

"I feel like for me, the way that I promote the game is just the way I am," Korda said. "I'm very true to myself. I'm never going to do something I'm not really comfortable with."

There of course have been other top players in the past who have had to balance the responsibility of continuing to perform well while promoting the LPGA, and they wonder if Korda could do more.

Stacy Lewis, who became the first American to reach World No. 1 in 2011, recalled having to balance playing and representing the LPGA. Now a U.S. Solheim Cup captain, Lewis was still taking up that mantle this week, advocating for additional TV coverage and expressing frustration that the LPGA T-Mobile Match Play final last month between Korda and Leona Maguire didn't start airing until the middle of the front nine.

"I think Nelly does have a responsibility [to promote the LPGA], and she probably doesn't always want it, just knowing her," Lewis said.

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One way seven-time LPGA winner Angela Stanford sees Korda expanding her access is by taking on the Tiger Woods treatment, talking about every one of her rounds, no matter what she shot that day. "I think when you're the best, people want to know, good or bad," Stanford said. It's not a significant change from what she has done recently, as Korda has spoken after 14 of her 18 rounds over her four-victory run.

Former player and current NBC broadcaster Karen Stupples understands the difficulty Korda faces in balancing media commitments and focusing on her own performance. Stupples was overwhelmed by media opportunities when, at 31, she won the 2004 Women's British Open. Stupples was the first Englishwoman in 13 years to capture the major, and she didn't have an agent to sort through all of the requests.

"It was very overwhelming, and I wanted to run away from it because it was so hard," Stupples said. "And now, the older version of me really regrets not embracing it. And I really wish that I had done everything I possibly could at that time, which was my time and my moment to shine."

Nelly Korda celebrates winning the 2024 Drive On Championship.

Julio Aguilar

Korda did take a moment during her pre-tournament press conference, when asked if the LPGA is poised to grow like other women's sports have, to advocate for more television time. "I feel like when it's tape delay or anything like that that hurts our game," she said. "Women's sports just needs a stage. If we have a stage, we can show up and perform and show people what we're all about."

Getting on network air has elevated the tour's exposure, such as for last year's Chevron, which saw final-round viewership average 941,000 across all platforms, including NBC, Peacock and the NBC Sports app. At its peak, the NBC broadcast reached 1.54 million viewers late in Lilia Vu's win. During last year’s U.S. Women’s Open, the first women’s ever played at Pebble Beach, Sunday ratings for Allisen Corpuz's win in Eastern primetime peaked at 2.2 million and averaged 1.58 million on NBC and Peacock, the highest viewership since Michelle Wie West's 2014 victory at Pinehurst.

The LPGA has since expanded into additional featured-group coverage, signing a two-year deal with ESPN+ to cover six events over two seasons, including this week at Chevron. Korda is in one of the four featured groups Thursday afternoon.

However, the LPGA cannot change how it might monetize its TV rights, as it is locked into a contract alongside the PGA Tour through 2030 with NBC, CBS and Golf Channel. Meantime, the NWSL signed a four-year deal last November worth $60 million annually, while the WNBA's TV deal, pegged at a reported $60 million a year, is up for renewal after this season, with the league having a chance to negotiate during Clark's rookie year.

Matt Chmura, the LPGA chief marketing brand and communications officer, hired 20 months ago, would not comment on financial figures the LPGA receives from its TV agreement. Still, the tour's overall purse has jumped from $85.7 million to $123.25 million this year—mostly because title sponsors have raised their investment.

Marcoux Samaan and Chmura have emphasized building out their communications infrastructure. They created a marketing department with four employees, hired additional content creators and are working on updates to their website and app for later in 2024. They've partnered with Global Prairie to create an updated global brand for the tour and with SeatGeek for a ticketing program to get more data on their fans.

Chmura signals no plans to slow down expanding the tour's content offering, including more off-course ancillary programming. The LPGA has seen its investments pay off in an increase to its internal total media consumption metric. The data point captures all interactions with content across the tour's channels, ranging from social media to TV watching. Two years ago, it had four million a week. This season, it is up to 11.5 million per week.

"We do think that's our responsibility, to get that viral moment going and to get more eyeballs on what we're doing," Marcoux Samaan said this week.

The LPGA suffered from growing pains in its content expansion during the Match Play tournament two weeks ago. With the quarterfinal and semifinal matches on Saturday, Golf Channel's TV window could only air the semis. The tour coordinated ahead of the event with Golf Channel to stream the quarters on LPGA.com.

Then, fans were left in the dark for the first five holes of Korda’s victorious Match Play final because there was only a three-hour window from 6 p.m. to 9 p.m. ET. With her chance for four in a row, Chmura explained the LPGA did not have the nimbleness to set up streaming on the tour's website again to fill in the missing action.

"We're going to continue to look at ways to ensure things like that don't happen," Chmura said.

This rare opportunity may pass the LPGA by if Korda doesn't win this week. This kind of victory streak hasn't happened since Lorena Ochoa won five straight in 2008. Annika Sorenstam was the last to win four in a row heading into a major, and she captured the 2005 Kraft Nabisco (now Chevron) for No. 5.

Among all the potential of this week, the most crucial ingredient is Korda's game, which remains stellar. Golf Channel commentator Morgan Pressel watched Korda on the range Tuesday and said she didn't see her miss a single shot.

"She's in a really good head space," Pressel said. "And to think what could be possible come Sunday, a major on NBC being her fifth consecutive win. I mean, that's really superstar stuff."

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LPGA reveals 2024 schedule with history-making $118 million on the line

The LPGA unveiled its 2024 schedule Thursday, which will feature the largest overall purse in the tour’s history.

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The LPGA Tour announced its 2024 schedule, including events in 15 states and 10 different countries across Asia, Europe, and North America.

The schedule comprises 33 official events, in which players will compete for an overall purse of $118 million, an LPGA record.

Sixteen tournaments will feature purses of at least $3 million, which is also a record.

“In 2021, we were playing for less than $70 million,” said Mollie Marcoux Samaan, the commissioner of the LPGA.

“This past year, we played for $108 million. Next year, we will play for a minimum of $118 million. That’s a pretty remarkable growth. I think that’s a 70 percent increase in just three years.”

The CME Group Tour Championship, taking place this week in Southwest Florida, also announced an increase in its purse size for next year’s edition. The purse will jump from $7 million to $11 million in 2024.

Additional purse increases are expected to increase and will be announced as the 2024 season wears on.

Women’s professional golf is growing, as evidenced by the LPGA’s and ESPN’s groundbreaking streaming deal . The platform will stream eight to-be-determined events during the 2024 season.

NBC and Golf Channel will also carry more events.

“We have increased television broadcast opportunities, up from 10 this year, which was a record,” Marcoux Samaan added. “This is something I’m really proud of, and I think it’s something we’ve been working on really hard.”

The other aspect of the LPGA schedule that executives worked hard on was balancing travel and the logistical flow of the tournaments.

The LPGA will play in Asia during the late winter and in the middle of fall. Over the summer, the LPGA heads to Europe for a few weeks—including for the 2024 Olympics in Paris.

“We worked really hard on the geographical flow of our tournaments. When you’re a global tour, it’s really important that we allow our players to have a sustainable existence and not send them all over the world back and forth, so we tried to clump as many tournaments as we could in geographic regions,” Marcoux Samaan said.

“And then we also tried to strategically put breaks in the schedule, and really that kind of followed around some of the men’s major events where the golf world was watching the men play, and then we get right back at it.”

The LPGA Tour will not play the same week as the Masters but will hold events alongside the PGA Championship , U.S. Open , and Open Championship.

The complete 2024 LPGA schedule follows below:

2024 LPGA Tour Schedule:

Jan. 18-21 — hilton grand vacations tournament of champions, lake nona golf & country club, orlando, florida — purse: $1.5 million, jan. 25-28 — lpga drive on championship, bradenton country club, bradenton, florida — purse: $1.75 million, feb. 22-25 — honda lpga thailand, siam country club, pattaya, chonburi, thailand — purse: $1.7 million, feb. 29-mar. 3 — hsbc women’s world championship, sentosa golf club, singapore — purse: $1.8 million, mar. 7-10 — blue bay lpga, jian lake blue bay gc, hainan island, china — purse: $2.2 million, mar. 21-24 — se ri pak la open, palos verdes golf club, palos verdes, california — purse: $2 million, mar. 28-31 — arizona championship presented by jtbc, course tbd, phoenix, arizona — purse: $2 million, apr. 3-7 — lpga match play at shadow creek, shadow creek, las vegas, nevada — purse: $2 million, apr. 18-21 — the chevron championship, the club at carlton woods, the woodlands, texas — purse: 5.2 million, apr. 25-28 — jm eagle la championship presented by plastpro, wilshire golf club, los angeles, california — purse: $3 million, may 9-12 — cognizant founders cup, upper montclair country club, clifton, new jersey — purse: $3 million, may 16-19 — mizuho americas open, liberty national golf club, jersey city, new jersey — purse: $3 million, may 30-jun. 2 — u.s. women’s open, lancaster country club, lancaster, pennsylvania — purse: $11 million, jun. 7-9 — shoprite lpga classic presented by acer, seaview (bay course), galloway, new jersey — purse: $1.75 million, jun. 13-16 — meijer lpga classic for simply give, blythefield country club, grand rapids, michigan — purse: $3 million, jun. 20-23 — kpmg women’s pga championship, sahalee country club, sammamish, washington — purse: $10 million, jun. 27-30 — dow great lakes bay invitational, midland country club, midland, michigan — purse: $3 million, jul. 11-14 — amundi evian championship, evian resort golf club, evian-les-bains, france — purse: $9 million, jul. 18-21 — dana open for children, highland meadows golf club, sylvania, ohio — purse: $1.75 million, jul. 25-28 — cpkc women’s open, earl grey golf club, calgary, alberta, canada — purse: $2.6 million, aug. 1-4 — portland classic, columbia edgewater country club, portland, oregon — purse: $1.75, aug. 8-11 — 2024 summer olympics women’s golf competition, le golf national, paris, france, aug. 15-18 — women’s scottish open, course tbd, scotland — purse: $2 million, aug. 22-25 — aig women’s open, st. andrews (old course), st. andrews, fife, scotland — purse: $9 million, aug. 29-sept. 1 — fm global championship, tpc boston, norton, massachusetts — purse: $3.5 million, sept. 13-15 — 2024 solheim cup, robert trent jones golf club, gainesville, virginia, sept. 19-22 — kroger queens city championship presented by p&g, course tbd, cincinnati, ohio — purse: $2 million, sept. 27-29 — walmart nw arkansas championship presented by p&g, pinnacle country club, rogers, arkansas — purse: $3 million, oct. 10-13 — buick lpga shanghai, qizhong garden golf club, shanghai, china — purse: $2.1 million, oct. 17-20 — bmw ladies championship, course tbd, south korea — purse: $ 2.2 million, oct. 24-27 — maybank championship, kuala lumpur golf & country club, kuala lumpur, malaysia — purse: $3 million, oct. 31-nov. 3 — toto japan classic, seta golf course, shiga, japan — purse: $2 million, nov. 6-9 — lotte championship, hoakalei country club, ewa beach, oahu, hawaii — purse: $3 million, nov. 14-17 — the annika driven by gainbridge at pelican, pelican golf club, belleair, florida — purse: $3.25 million, nov. 21-24 — cme group tour championship, tiburon golf club, naples, florida — purse: $11 million, dec. 13-15 — grant thornton invitational, tiburon golf club, naples, florida — purse: $2 million.

Jack Milko is a golf staff writer for SB Nation’s Playing Through. You can follow him on Twitter @jack_milko for more golf coverage. Be sure to check out @_PlayingThrough too.

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