sri lanka tourist numbers 2023

International tourism, number of arrivals - Sri Lanka

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Sri Lanka Tourist Arrivals

The number of foreign tourist arrivals in sri lanka jumped by 66.7% year-on-year to 209.2 thousand in march 2024, following a 102.8% surge in the previous month. by region, europe accounted for the largest share of tourist visits (58.6%), followed by asia and the pacific region (34.6%) and the americas (5.9%t). among key markets, india was the largest source of foreign tourists at 15.2%, followed by the russian federation (13.4%), the uk (10.3%), germany (.8.8%), china (6.2%), and france (5.2%). considering the first three months of the year, foreign tourist arrivals soared 89.4% to 635.8 thousand compared to the same period of the previous year. by 2024, the government forecasts tourist arrivals will completely rebound, surpassing 2019 levels with a projected growth of 2%. in 2023, foreign tourist visits surged by 106.6% to 1.5 million compared to the previous year. source: ceylon tourist board, tourist arrivals in sri lanka increased to 218350 in february from 208253 in january of 2024. tourist arrivals in sri lanka averaged 54385.06 from 1977 until 2024, reaching an all time high of 253169.00 in december of 2018 and a record low of 0.00 in april of 2020. this page provides - sri lanka tourist arrivals - actual values, historical data, forecast, chart, statistics, economic calendar and news. sri lanka tourist arrivals - data, historical chart, forecasts and calendar of releases - was last updated on april of 2024.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   climate.

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Sri lanka tourism records impressive performance in the 4q of 2023.

By: Staff Writer

Colombo (LNW): Sri Lanka tourism is witnessing an impressive performance in the fourth quarter of 2023 (4Q23), with tourist arrivals to the island nation increasing sharply in the first half of the month of November.

For the first 15 days of November, tourist arrivals totalled 74,664, the highest recorded within the first two weeks for the whole of 2023, the provisional data released by the Sri Lanka Tourism Development Authority (SLTDA) showed.

The previous highest arrival recorded within the first 15 days was in March 2023, with the influx of 60,882 international visitors.

Accordingly, 36 percent of the tourist arrival target set by the SLTDA for the month of November has been realised. The SLTDA has forecasted tourist arrivals for the month of November to reach 204,114.

To meet the target, Sri Lank has to lure at least 129,450 international visitors in the remaining 15 days of the month, which is about 8,630 tourists per day on average.

Meanwhile, the daily arrival average has increased to 4,977, which again is the highest recorded for the said period this year, up from the 3,500 average in October.

With the increasing rate of arrivals seen in November so far, the cumulative tourist arrival for January 01 to November 15 has reached 1,200,119, generating an income of US $ 1.59 billion.

Sri Lanka hopes to lure at least 1.55 million internationally for the year 2023, generating an income of US $ 2.5 billion.

The Tourism Ministry and SLTDA have repeatedly expressed con- fidence in the tourism sector exceeding the arrival target.

However, the industry stakeholders have shared that it is likely the target would be missed by a small margin.

For the month of November so far, India ranks as the largest tourist traffic generator for Sri Lanka, accounting for 18 percent of the total arrivals. Ranking second is the Russian Federation, contributing to 17 percent of the arrivals. And in third place is Germany, bringing in 10 percent of the arrivals.

The other key markets include the United Kingdom, Australia, China and the United States.

Despite economic struggles and travel bans experienced in the previous year, Sri Lanka has witnessed a significant increase in tourism in the first ten months of 2023.

This commendable growth in the tourism sector is largely attributed to the strategic program implemented by President Ranil Wickremesinghe.

The program was designed with a primary focus on strengthening the national economy via the robust development of the tourism industry.

The revival of the tourism industry requires innovative strategies. According to tourism ministry , the development of vibrant and active cities is key to attracting tourists.

In the previous year, the tourism industry was in a dismal state due to the economic crisis and travel restrictions imposed on Sri Lanka.

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Sri Lanka Tourism confident of 1.55 m visitors for 2023 

Wednesday, 1 November 2023 00:00 -     - {{hitsCtrl.values.hits}}

• Revises original earnings target from $ 3 b to $ 2.7 b 
• SLTDA Chief Priantha Fernando glorifies Sri Lanka’s journey to recovery
• Asserts SL stands out amid challenges unmatched by regional counterparts
• Says visa-free for select countries will make a positive impact on industry 
• Renews call for a comprehensive open skies aviation policy to realise 5m arrivals goal by 2029
• SLTPB gears up for short-term  campaign kicking off from  China on 15 Nov.
• Promotion Bureau Chief Chalaka Gajabahu outlines a strategic, phased approach, tailored to booking patterns of key markets
• Affirms global campaign will kick off in February 2024

By Charumini de Silva Sri Lanka Tourism yesterday expressed optimism to welcome 1.55 million tourists and generate $ 2.7 billion in revenue by the end of the year whilst setting its sights on increasing arrivals to 5 million and earning an impressive $ 21.6 billion within seven years. Although the earnings target is slightly below the original target of $ 3 billion, the forecast reflects a commendable turnaround for the industry that has navigated through a series of challenges over the past three years.  Pix by Lasantha Kumara

Sri Lanka Tourism Development Authority (SLTDA) Chairman Priantha Fernando glorified the sector’s recovery, noting that the industry is well within the reach of attracting another 450,000 tourists, with a year-to-date figure is over 1.1 million tourists already.   ”Sri Lanka’s journey to recovery stands out, as it weathered significant political and economic crises, an experience unmatched by our regional counterparts,” he told journalists yesterday.  Fernando also said the provision of visa-free facilities to selected seven countries can have a positive impact on the industry. “It facilitates an easier entry for tourists and potentially leading to an increase in numbers from the top generating markets like India, Russia and China. The return on investment (ROI) of these increased visitors is always greater than the lost revenue in visa, as the average spending of a tourist within 8-10 days can have a ripple effect on the local economy via accommodation, dining, transport and other related activities. This can also boost the destination’s image as an attractive tourist destination which could lead to positive word-of-mouth tourism promotion,” he explained. He acknowledged the slight slowdown in arrivals from the single biggest market, India, due to the ongoing Cricket World Cup and Chinese influx dropping below their original forecast. However, the SLTDA Chief said they were hopeful of substantial visitor turnaround with multiple charter flights commencing operations, catering to winter holidays till March. Fernando also renewed his call for a comprehensive open skies aviation policy, stressing the critical role of air connectivity in propelling the tourism industry forward.  “It is important that we have a well-functioning aviation policy in realising the country’s ambitious goal of attracting 5 million tourists by 2029. The harmonisation of aviation and tourism is paramount for an open skies policy,” he said. He criticised the decades-old aviation policy, which primarily protected the national carrier and hindered Sri Lanka from fully capitalising on potential tourism markets.  Fernando emphasised the potential for heightened demand in specific markets, which remains untapped due to capacity constraints on direct flights into Sri Lanka. “While some generating point’s exhibit impressive load factors of 85-90%, these figures drop significantly upon arrival in Colombo to 45-50%. They distribute loads en route, particularly to the Middle East and intermediary points,” he said.  He underscored the dwindling number of direct flights from Europe into Sri Lanka and identified Australia and Japan as emerging markets with untapped potential for direct tourist traffic. Sri Lanka Tourism Promotion Bureau Chairman Chalaka Gajabahu said that it is set to roll out the short-term marketing blitz on 15 November with China as the initial market. The two-month campaign is focused on addressing the negative perceptions surrounding the destination, with the tagline “Sri Lanka is ready to check-in.”  He explained that the immediate push aims to counter negative publicity and to create awareness that Sri Lanka is ready to welcome the world and promote the country’s diverse attractions.  Gajabahu outlined the campaign will be rolled out through a strategic, phased approach tailored to the booking patterns of key markets.  “The aim is to maximise the impact to ensure gradual and structured expansion of reach,” he added. He also said the global campaign will debut in February 2024 targeting nine key markets. These include India, Russia, China, UK, Germany, France, Australia, Middle East, Scandinavia, Japan and the Republic of Korea.  “This marks the first global campaign for Sri Lanka Tourism in 16 years. Previous efforts lacked a strategic foundation and this time, the campaign is derived after in-depth global research,” he added. He reiterated that the strategic allocation of resources and focus on selected markets does not mean neglecting others. “We will be putting our main marketing budget on these specific markets over the next 18 months,” he explained. Gajabahu also said that they intend to participate in more trade fairs from next year onwards, whilst noting that all are set to participate at the World Travel Mart (WTM) in London this month and CITM in China next month. 

Hospitality industry grapples amidst talent exodus

Sri Lanka top tourism numbers in December : Details of top three source markets

Sri Lanka has recorded over 1.3 million tourist arrivals so far in 2023, according to data from the Sri Lanka Tourism Development Authority (SLTDA).

The SLTDA reported that 100,750 tourist arrivals have been reported between 01- 17 December.

During this period, the highest number of tourists were reported from India with 20,597 arrivals, followed by 14,156 tourists from Russia, and 10, 281 tourists from the United Kingdom.

Tourist arrivals have also been recorded from Germany, China, Australia, the USA, France, Canada, and Poland. 

The highest tourist arrivals for the year were reported in November (151,496 arrivals), July (143,039 arrivals), and August (136,405 arrivals). (NewsWire)

© Newswire.lk

What are you looking for?

40+ sri lanka travel & tourism statistics [fresh for 2024].

Sri Lanka is a small country, but is teeming with such a rich culture, gorgeous natural landmarks, and many fun things to do .

It’s a backpacker-friendly destination and a true paradise for all the adventure seekers out there.

From the historical sites in Anuradhapura to the stunning beaches lining Trincomalee , there’s a lot to explore here.

But how many people actually come to this South Asian country?

How much does tourism contribute to their GDP?

Whether you’re planning a trip there or just wanting to understand more about its travel market, we’ve compiled a list of the most important and relevant statistics on Sri Lanka tourism.

Without further ado, let’s get started!

Sources : The source for each statistic is listed right below it, or you can head to the bottom of this post for all the references used.

Travellerspoint

What is the tourism growth rate in Sri Lanka?

The latest data in August 2023 shows that international tourist arrivals in Sri Lanka has increased 261.2% year-on-year compared to August 2022.

How many tourists visit Sri Lanka in 2023?

In April 2023, there were 105,498 monthly tourist arrivals in Sri Lanka. This was a 67.5% year-on-year increase from April 2022, when Sri Lanka saw only 62,980 tourist arrivals.

Is tourism increasing in Sri Lanka?

Compared to 2022, tourism is overall increasing in Sri Lanka, with the number of foreign arrivals growing 261.2% year-on-year in August 2023.

However, compared to pre-pandemic levels, overall tourism has yet to properly recover due to a number of factors.

What country visits Sri Lanka most?

India contributes the highest number of tourists to Sri Lanka, with 123 thousand arrivals in 2022, or 17.1% of all tourist arrivals.

Sri Lanka travel statistics at a glance

• In 2022, there were a total number of 719,978 tourist arrivals in Sri Lanka.
• The ratio of outbound trips to household in Sri Lanka was projected to grow from 29.4% in 2016 to 38.8% in 2021.
• In 2019, travel and tourism revenue contributed 12.6% of the total GDP in Sri Lanka, growing from just 6% in 2000.
• In 2022, tourism revenue in Sri Lanka amounted to US$ 1,136 million.
• As of 2022, there were a total of 190,521 people directly employed in the Sri Lankan travel and tourism industry.
• The top travel destination for tourists from Sri Lanka is India.
• Vice versa, India contributed the highest number of tourists to Sri Lanka, with 123 thousand arrivals in 2022, or 17.1% of all arrivals.
• SLTDA recorded 3,829 total establishments in Sri Lanka in 2022, an increase from the 2,620 establishments in 2019.
• According to Forbes, Sri Lanka ranks as the top wildlife safari outside of Africa.

Inbound tourism in Sri Lanka

How many tourists arrive in Sri Lanka each year?

1. In 2022, there were a total number of 719,978 tourist arrivals in Sri Lanka.

2. this was a significant increase from the 194,495 annual tourist arrivals in sri lanka in 2022, but still yet to recover to the pre-pandemic levels of 1,913,702 tourist arrivals in 2019..

The number of tourist arrivals in Sri Lanka has not recovered to its pre-pandemic figure of 1,913,702 in 2019 .

3. In 2022, international tourist arrivals to Sri Lanka recovered 31% of pre pandemic levels (2018).

4. the number of tourists arriving in september was the lowest at 29,802, while the busiest month for sri lankan tourism in 2022 was march (106,500 arrivals)., 5. in april 2023, there were 105,498 monthly tourist arrivals in sri lanka..

This was a 67.5% year-on-year increase from April 2022, when Sri Lanka saw only 62,980 tourist arrivals.

The latest figure equals to 58% of the pre-pandemic levels in 2018.

6. The latest data in August 2023 shows that international tourist arrivals in Sri Lanka has increased 261.2% year-on-year compared to August 2022.

[Trading Economics]

Sri Lanka outbound tourism

Where do Sri Lankans travel to the most?

7. Outbound travelers from Sri Lanka was forecasted to hit two million trips in 2021, an increase from the 1.5 million recorded in 2016.

8. the ratio of outbound trips to household in sri lanka was projected to grow from 29.4% in 2016 to 38.8% in 2021., 9. according to globaldata, the top travel destination for tourists from sri lanka is india..

[GlobalData]

After India, the next most popular destinations for Sri Lankan travelling overseas are Kuwait, Saudi Arabia, Singapore, and Nepal.

The economy of travel & tourism in Sri Lanka

How much does travel and tourism contribute to Sri Lanka GDP?

10. In 2019, travel and tourism revenue contributed 12.6% of the total GDP in Sri Lanka, growing from just 6% in 2000.

11. in 2022, tourism revenue in sri lanka amounted to us$ 1,136 million., 12. tourism revenue in sri lanka hasn’t yet recovered to its all-time-high of us$ 4,380 million in 2018. .

But it’s still a significant increase from the US$ 506 million of revenue recorded in 2021.

13. A tourist in Sri Lanka spends an average of $164.4 per day in 2022.

14. as of 2022, there were a total of 190,521 people directly employed in the sri lankan travel and tourism industry..

Meanwhile, the number was 195,715 indirect employment in the travel and tourism industry in Sri Lanka in 2022.

Sri Lanka tourism demographics

15. the region that is the largest source of tourists to sri lanka is europe, making up 60.03% of all its international tourists in 2022..

In 2022, tourist arrivals from Europe hit 42.5% of its pre-pandemic levels.

16. The Asia and Pacific region recorded 213,537 tourists arrivals in 2022, comprising 29.66% of all arrivals.

Meanwhile, tourists from the Americas make up 7.1% of all foreign visitors to Sri Lanka in 2022.

17. In terms of country, India contributed the highest number of tourists to Sri Lanka, with 123 thousand arrivals in 2022, or 17.1% of all arrivals.

18. in august 2023, india remains the largest source of international tourists in sri lanka, with 22.4% of market share., 19. the top five international tourist markets in sri lanka are rounded up by the united kingdom, china, germany, and france in august 2023..

British tourists made up 11% of all arrivals in Sri Lanka.

Sri Lanka travel behavior

How do most people travel in Sri Lanka?

20. The average length of stay for tourists in Sri Lanka in 2022 was 9.34 nights.

21. the majority of tourists from india (56%), russia (69.3%), germany (68.8%), france (69.3%), and poland (92.1%) visited sri lanka for vacation. .

69.3% of tourists from France say that their main purpose for visiting Sri Lanka is for leisure.

22. The majority of tourists from Canada (75%) and Australia (62.4%) come to Sri Lanka to visit friends and relatives.

This reflects the significant amount of Sri Lankan diaspora living in Canada and Australia.

23. 16.3% of tourists from India visits Sri Lanka for business.

Out of all visitors to Sri Lanka, 16.3% come for business purposes .

24. A recent analysis shows that the most popular final departure port to Sri Lanka for international arrivals is Dubai (20.4%).

Other common last ports are Doha, Chennai, London and Singapore, with 17.5%, 10.4%, 6.2%

& and 3.5% respectively.

25. The most popular carriers for arrivals to Sri Lanka are Sri Lankan Airlines, Quarter Airways, and Emirates. Together, they handle a combined total of 65.4% of all tourist arrivals in the country.

Hotels and accommodation statistics in Sri Lanka

How many hotels are there in Sri Lanka?

26. SLTDA recorded 3,829 total establishments in Sri Lanka in 2022, an increase from the 2,620 establishments in 2019.

27. guest houses make up the highest number of accommodation type in sri lanka, with 1,380 establishments..

Homestay units follow closely behind at 1,009 and bungalows at 857.

28. As of 2022, there are 156 classified tourist hotels in Sri Lanka, with 37 five-star hotels and 37 four-star hotels.

Out of the 156 classified tourist hotels in Sri Lanka , 37 are rated as five-stars.

29. In 2022, there were around 26,162 registered Airbnb listings in Sri Lanka.

[Research Gate]

Not all of them are registered as a tourist accommodation service provider, hence the discrepancy in number.

30. Among those, 16,135 are private room listings while 9,332 are entire homes/ apartments.

The majority (61.7%) of Airbnb listings in Sri Lanka are private rooms.

31. The average nightly rate for an Airbnb in Sri Lanka is $74, while the average occupancy rate is 24%.

32. as of september 2023, there are a total of 10,023 properties in sri lanka that are listed on booking.com..

[Booking.com]

Booking.com is the biggest online booking platform for travel accommodation, and as of September 2023, the website records 10,023 properties in Sri Lanka .

Tourist activities and destinations in Sri Lanka

What are the top tourist destinations in Sri Lanka?

33. In 2018, the town of Ella in Sri Lanka welcomed 210 thousand visitors, a notable increase from 42.8 thousand annual visitors in 2008.

Ella is a popular town for tourists visiting Sri Lanka as it has plenty of activities and attractions.

34. Ella has experienced a significant growth of tourist arrivals since 2008, with the average annual growth rate being 26% from 2012 to 2018. 

35. by 2030, tourist volume in ella is forecasted to reach 2.4 million., 36. over 55 % (around 0.5 million) of tourists who visit kandy are backpackers..

[ScienceDirect]

More than half (55%) of tourists in Kandy, Sri Lanka, are backpackers.

37. Among all visitors to Kandy, the majority (78.1%) is in the 21-35 age group.

38. according to the the project manager of central cultural fund sigiriya, sigiriya welcomes 600 local tourists and 900 international tourists every day..

[Beyond Escapes]

39. On weekends, Sigiriya receives on average 2500 local tourist, most of which are from the Northern and Eastern areas of the country.

40. every year, there are 950,000 local tourist arrivals and 135,000 foreign tourist are about in nuwara eliya..

[Uda.gov.lk]

Another popular town for tourists in Sri Lanka is Nuwara Eliya , which has many interesting things to do and attractions to see.

Interestingly, the town itself is not listed among the top 20 most populated cities in Sri Lanka, with just over 25 thousand residents in 2023.

41. Instead, the most populated Sri Lankan city is Colombo, followed by Dehiwala-Mount Lavinia, Moratuwa, and Jaffna.

[World Population Review]

Colombo is home to 648,034 residents.

42. Camping has been slowly gaining traction in Sri Lanka, with 11.91 million campers in 2017 increasing to 15.52 million in 2022. This figure is expected to reach 48.22 million by 2027.

The number of tourists engaging in camping activities in Sri Lanka continue to increase, which might indirectly contribute to the rising popularity of glamping .

43. According to Forbes, Sri Lanka ranks as the top wildlife safari outside of Africa.

This is mainly because of the presence of the Big Five game animals in Sri Lanka and how easy it is to see them in one safari trip .

All in all, Sri Lanka is a lovely country with an ever-growing tourism industry.

It took a hit during the pandemic, just like the rest of the world, but the statistics reveal that it is beginning to recover.

Have we missed any important aspect of Sri Lankan travel?

Let us know in the comments below.

If you’re planning a trip to Sri Lanka, check out this handy backpacking guide .

Check out these other statistics:

• New Zealand Travel & Tourism Statistics
• Peru Travel & Tourism Statistics
• Italy Travel & Tourism Statistics
• Sri Lanka Tourism Development Authority (SLTDA) 1
• Trading Economics
• Research Gate
• Booking.com
• ScienceDirect
• Beyond Escapes
• World Population Review

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• Sri Lanka ›

Sri Lanka Tourism Statistics 2023: The Ultimate Guide

by GoWithGuide travel specialist: Moritz L.

Did you know that Sri Lanka has the oldest recorded tree and the highest density of waterfalls? If these facts amaze you, then you probably have endless tabs open uncovering the countless wonders and natural treasures that await on this magical island. 

So many tabs, in fact, that planning your trip can be quite the hurdle, making it difficult to hire a Sri Lanka tour guide or plan the perfect itinerary. But before you get stranded in a sea of information, allow us to bring you on board with all the necessary details so you can dive into this magical wonderland with waves of excitement. 

Why We Love Sri Lanka 

From the ancient ruins on top of the Sigiriya , to the traditional tea plantations of Kandy, history is still very vibrant and visible on the 25th largest island in the world. With a population of roughly 22 million , Sri Lanka, also known as Ceylon, attracted nearly 2 million visitors in 2019. 

So is tourism booming? Yes! In fact, numbers have risen increasingly as of June 2023, with over 600,000 international visitors. In comparison: the total number of international visitors in 2022 was roughly 720,000, so tourism is definitely on the rise. In no time, Sri Lanka will hit pre- pandemic numbers of 1.9 million tourists. 

What makes Sri Lanka so beloved among tourists, you ask? We are sure the culture, cuisine, and landscapes will give you an answer! Let’s dive a little bit deeper. 

The Culture 

Sri Lanka's welcoming culture invites you to soak in its spirited festivities and explore its age-old heritage. This is only a brief glimpse of what the island has to offer.  

• Cheerful Festivals - if you are in Sri Lanka's capital Colombo during a full moon in February, be prepared to witness the enchanting Nawam Maha Perahera festival. A celebration of Sri Lanka's centuries-old heritage, the festival is filled with exhilarating dances and colorful dresses.
• Tea Production - Thirsty? Then you have to try the locally and internationally loved Ceylon tea , which has a 150-year tradition of hand-picked goodness,  maintaining the highest quality in the global market. 
• Traditional Arts and Crafts - Often passed down through generations, Sri Lankan craftsmanship, such as intricate wood carvings, hand loom textiles, pottery, and traditional mask-making, is vital to the country's history. They also make for a perfect souvenir.
• Customary Dance and Music - Long-established performances such as Kandyan , where complex, widespread steps are combined with rhythmic movements and colorful costumes to tell captivating stories. 
• Hospitality -  Sri Lankans are generally eager to assist travelers, offer guidance and share their culture and traditions. 

Travel tip: To greet locals, bring your hands together in a prayer-like stance and say "Ayubowan" (meaning long life) . 

The Cuisine 

Sri Lanka's mouth-watering mixture of flavors, ranging from the chilies' spiciness to the sweetness of coconuts, is a must-try. Exploring these dishes makes visiting the island a unique experience for your tastebuds, guaranteed!

• Fish Ambul Thiyal - An iconic dish from the southern coastal regions, this spicy fish curry is known for its bold taste.
• Kottu Roti - A treasured street food dish, Kottu Roti mixes chicken and vegetables with lots of aromatic spices tossed in with chopped flatbread.
• Sri Lankan Egg Curry - a delicious vegetarian option, this dish is made with hard-boiled eggs, onions, tomatoes, whole & ground spices, and herbs. It's often enjoyed with rice or roti.
• Watalappam - For those with a sweet tooth - this creamy dessert features delicious local coconut milk, jaggery, cashew nuts, eggs, cardamom, and nutmeg. 
• Parippu - Served at nearly every meal, and a staple in Sri Lankan cuisine, this dhal curry is known for its light flavor and intense use of coconut milk. 
• Hoppers - A popular Sri Lankan dish, these bowl-like pancakes are made out of fermented rice and coconut butter. Often served as a snack or for breakfast, their shape is what makes them unique. 

The Landscapes 

Describing Sri Lanka's captivating landscapes as breathtaking would be an understatement. Here are some of the most enchanting places you should definitely have on your list: 

• Sigiriya - Also called Lion Rock, The UNESCO World Heritage team declared this monumental achievement of architecture as the 8th Wonder of the World . Truly remarkable!
• Dambulla Cave Temple - Filled with 157 statues, murals, and intricate Buddhist art, exploring the cave temples of Dambulla provides an exceptional opportunity to dive into Sri Lanka's rich history. Spiritual encounters included.
• Adams Peak - Located in the central highlands of Sri Lanka, climbing this mountain to view the breathtaking sunrise is a challenging, yet magical experience. Legend says Buddha himself left his footprint at the summit. 
• Ella - Covered with cloud forests and tea plantations, Ella is the perfect place for experiencing the country’s beautiful hillside and picturesque mountain views.
• Wilpattu National Park -The country's oldest national park provides you with unparalleled possibilities to see some of the most beautiful animals up close. A unique chance to connect with the wildlife of Sri Lanka!

Who Else Loves Sri Lanka? 

Has the country already sparked your interest? Well, you’re definitely not alone. Tourism flourished in Sri Lanka, contributing over 4.3% ($3.6 Million USD) towards the country's GDP. Last year, the Readers Choice Awards ranked it among the top 20 places to visit, beating major candidates like the USA, South Africa, and France.

Curious to know where most visitors are coming from? Let's take a look!

• India - With over 350,000 travelers in 2019, Sri Lanka's neighbor earns the number one spot. 
• United Kingdom - With nearly 200,000 visitors in 2019, Britain's great interest in the South Asian Island marks number two on this ranking. No wonder the UK is also a steady guest in India .
• China - Right behind the United Kingdom, 167,000 Chinese visitors were eager to explore this remarkable island in 2019.
• Germany - How many German citizens visited Sri Lanka? In 2019, 134,000 visitors showed a strong interest in immersing themselves in the country's cultural richness.
• Australia - The final spot on our list marks the land down under with 92,000 visitors in 2019. 

Sri Lank At A Glance: Planning The Perfect Trip (Where, When & How) 

Still unsure where to start your journey? No worries! We created a list that offers you the best Sri Lankan experience!

• Colombo - Sri Lanka's vibrant capital city merges rich history with modern development. Suppose you are up for some tea and sightseeing? In that case, we recommend a Tea Temple tour , offering you a superb cultural and culinary experience.
• Galle Fort - Known for its Portuguese architectural buildings (also a UNESCO World Heritage Site), this living monument is filled with narrow streets and countless cultural festivals, events, and traditions.
• Mirissa - This charming town on the South coast of Sri Lanka is renowned for its golden beaches, inviting you to enjoy the remarkable view of the Indian Ocean. Had enough of the beach? Then buckle up for a safari adventure from Marissa to Udawala.
• Anuradhapura - A place of historical significance, Sri Lanka's ancient heartbeat offers you the chance to explore its well-preserved temples and prehistoric ruins. If you are traveling in June, don’t miss out on the annual Poson Poya festival, celebrating the introduction of Buddhism on the island. 
• Kandy - Located in the central highlands, the UNESCO World Heritage site is a treasure trove of architectural marvels, spiritual landmarks, and natural beauty. Once you’re there, exploring the ruins of Polonnaruwa from Kandy is a good place to start. 
• Trincomalee : The coastal town combines Sri Lanka's historical sites, delicious seafood, and coastal beauty. You can enjoy the mesmerizing view at one of the beachside cafes or learn more about the heritage of Sri Lanka in the Hoods Tower Museum. The choice is yours! 

Learn about these destinations and more by speaking to an experienced local Sri Lanka tour guide .​

When To Go: Sri Lanka's Intricate Weather System

With tropical temperatures throughout the year, and two monsoon seasons (Yala & Maha) that influence various parts of the island, an overview of when to travel is vital. So what’s the ideal time? Let’s find out: 

Travel tip: no matter when and where you visit Sri Lanka, always make sure to bring enough sunscreen and an umbrella!

Summer Time (December - April)

During these months, Sri Lanka is primarily dry, sunny and experiences warm and welcoming weather ranging between 22 to 32°C.  Though a downpour cannot be ruled out, especially towards April, this time of the year marks the perfect opportunity to explore cultural spots, attend festivals, or relax on the beach.  With that in mind, the North and East cities remain wet from October to January due to the Maha Monsoon period.

Travel tip: During these months larger groups of travelers are to be expected, so book your trip in advance.

Monsoon Time (May - November)

Around this time of year, the weather becomes an x-factor, ranging from sharp showers to strong winds and an average temperature of 23 to 31 °C.  Nevertheless, you can still experience the island's fascinating wildlife and picturesque scenery if you consider a drizzle here and there acceptable.  Additionally, there are fewer travelers during these months, and accommodations offer attractive discounts. 

Sri Lanka's Climatic Regions & Tourist Travel Explained

Generally speaking, the months between December and April are perfect for a trip to Sri Lanka. However, due to ever-changing weather conditions on the island, a regional overview helps: 

South West Coast

Destinations: Bentota, Colombo, Negombo, Kalpitiya

Ideal Travel Time: December to March

Average Daily Temperature 30 °C

Stay Inside: May to September 

South Coast

Destinations: Galle, Weligama, Mirissa, Tangalle, Yala National Park

Ideal Travel Time: (late) November to April 

Average Daily Temperature 24-25 °C

Stay Inside: October to January (higher rainfall)

Central & Northern West Coast

Destinations: Kalpitiya, Puttalam, Mannar

Ideal Travel Time: June to October 

Average Daily Temperature 24- 26 °C

Stay Inside: May to September (South-West Monsoon)

Destinations: Passekudah, Trincomalee, Arugam Bay, Batticaloa, Nilaveli, Kuchchaveli

Ideal Travel Time: April to September

Average Daily Temperature 25-31 °C

Stay Inside: October to January

North-East Coast

Destinations: Jaffna, Mullaitivu

Average Daily Temperature 28-35 °C

Ideal Travel Time: May to September

How To Get There: Navigating Sri Lanka's Transport Systems 

Traveling through Sri Lanka may be a hurdle for those who are not used to its fast-paced nature, traveling with a local expert is recommended. Apart from that, these are the best methods to get around:

• Hop on a Train - By far the most magnificent way to experience the beautiful landscapes, quaint villages, and coastal stretches. The extensive network will help you reach your dream destination, whether you are planning a short ride or a more extended expedition. Sri Lanka Railways is an excellent place to start!
• Let's Drive - Renting a private vehicle is a convenient way to create routes and make stops at your own liking. A car allows you to explore the island's hidden gems and personalize your trip.

Traveling tip : make sure to have an international driving permit !

• Tuk-Tuk - These three-wheelers are a fun alternative, especially for shorter distances between cities and towns. Flexibility is on your side; you will discover parts of the island you wouldn't see otherwise. 

Cool fun fact: There is even a Tuk-Tuk racing tournament around the island that you can join!

What To Expect: Living In The Teardrop Of India 

As famous author Aldous Huxley rightfully said, "To travel is to discover that everyone is wrong about other countries." To ensure that you are right about Sri Lanka, let's get you acquainted with the country's in and outs.

Staying Safe: Red Flags For Travelers 

Despite Sri Lanka’s warm hospitality and enchanting flair, there are some reasonable safety concerns. Even with the country’s ongoing economic crisis and political turmoil, Sri Lanka’s current well-being demonstrates an impressive recovery, contributing to a growing sense of security. To make sure you’re safe, be alert with these steps:

• Always agree on a set price before riding with a Tuk-Tuk! - Drivers often argue that their meter is “broken” and charge higher fees. To avoid this, agree on a price beforehand. 
• Watch out for your bags - Especially in crowded regions where pick-pocketing is unavoidable. Always keep an eye on your personal belongings.
• Be aware of scams - Random people may invite you to stay at their guesthouse, or claim to be pilots or professionals just to sell you something. Also, beware of unsolicited or "free" travel guidance offers. It's never free. To cut through the confusion, It's best to book an official local private guide in advance. 
• Check your Credit Card - There are times when people charge you double the price, so always check your receipt. Avoid this by using cash. If you need an ATM, make sure it is within an official building (e.g. a bank)

Conclusion: 

If you’ve come this far, you’re already in love with Sri Lanka. Whether you are a nature lover, history admirer, adventure seeker, or beach-goer, this picturesque island has something unique to offer for anyone. 

All that is left for you is to start planning your trip! If you need further assistance, our Sri Lanka tour guides will gladly support you, kicking aside any language barriers, worries, or unfortunate miscommunications. 

Let's help you make your trip to Sri Lanka noteworthy!

P.S.: Looking to travel with companions? The more, the merrier! Share this post with your friends and get them as excited about touring Sri Lanka as you are!

Popular Sri Lanka Tour Guides

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Hi I'm Sandun from Sri Lanka. I'm a Authorised tourist chauffeur and professional local travel buddy in Sri Lanka. I have more than 7 years experience in tour planning and travel around Sri Lanka as a local travel buddy. Why you need to visit in Sri Lanka Sri Lanka is the one of most popular tourist destination in the world. Sri Lanka is a South Asian country. A small Island in the Indian Ocean. Endless beaches, timeless ruins, welcoming people, oodles of elephants, rolling surf, cheap prices, fun trains, famous tea and flavourful food. Visit Sri Lanka you can have a amazing experience in there. Would you like to travel around Sri Lanka with a person as a friend beyond a traditional tour guide and tour.                                                                                                                                  

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Sri Lanka Tourism Positive Overview 2023

Sri Lanka, a pearl in the Indian Ocean, has experienced a remarkable surge in tourism in 2023. Analyzing the statistics and trends reveals an unprecedented positive shift in the tourism landscape. The island nation has become a magnet for travellers seeking diverse experiences, from exploring ancient ruins to relaxing on pristine beaches. The tourism surge signifies Sri Lanka’s enduring appeal and reflects the successful implementation of strategic initiatives to promote the country as a premier tourist destination. As the tourism sector continues to flourish, Sri Lanka stands poised to welcome increasing numbers of global visitors eager to uncover the treasures hidden within its rich cultural heritage and breathtaking natural wonders. The positive momentum in 2023 paints a promising picture for the present and sets the stage for a vibrant and sustainable future for Sri Lanka’s tourism industry.

Weekly Arrivals Surge in 2023

The weekly arrivals chart 2023 depicts a promising increase compared to the previous year. Notably, May and October experienced a slight drop, aligning with the common off-season for European travellers. However, the first week of March stands out as the highest arrival week so far this year.

Seasonal Trends: May and October

May and October, being off-season for European travellers, saw a marginal decline in tourist arrivals. This is a common occurrence, in line with historical patterns.

March Highs and Lows

March emerged as a standout month, experiencing the highest influx of tourists in 2023. Analyzing the contributing factors behind this peak could provide valuable insights into the success story.

Comparative Analysis: Tourist Arrivals 2022 vs. 2023

The year 2022 concluded with a respectable 719,978 tourist arrivals in Sri Lanka. However, the real story unfolds when we examine the surge that has taken place in 2023.

Exceeding Expectations: 1,276,951 Arrivals by November 2023

By the end of November 2023, tourist arrivals had already surpassed the entire year of 2022, reaching an impressive 1,276,951. This significant increase deserves a closer look to identify the driving forces.

Monthly Insights: November 2023 vs. 2022

November 2023 witnessed a dramatic increase in tourist arrivals, showcasing the sustained positive momentum throughout the year. This surge has exceeded expectations and can be attributed to various factors.

Highlighted Months: June and July

Among the standout months, June and July reported remarkable increases, some surpassing 200%. Understanding the events and campaigns during these months may provide valuable insights for future strategies.

Top Source Markets

Analyzing the top source markets, India emerges as the leader, followed closely by the Russian Federation, the United Kingdom, Germany, and China. This diverse mix of source markets contributes to the robustness of Sri Lanka’s tourism industry.

India Takes the Lead

India’s prominence as a source market highlights the successful marketing strategies in the region. Understanding the preferences of Indian tourists and tailoring services accordingly could further enhance the positive trend.

Russian Federation’s Strong Presence

The Russian Federation holds a significant share of tourist arrivals, indicating a growing interest in Sri Lanka as a preferred destination. Exploring collaborative efforts with Russian travel agencies could be a strategic move.

United Kingdom, Germany, and China in the Top Five

The United Kingdom, Germany, and China complete the top five source markets, each contributing to the overall success. Tailoring promotional activities to these markets could enhance their engagement.

Percentage Breakdown of Top Source Markets

• India leads with a 20% share of tourist arrivals, showcasing the effectiveness of marketing strategies and cultural connections.
• The Russian Federation’s 13% share underscores the growing interest in Sri Lanka among Russian travellers.
• The United Kingdom’s 9% share is a testament to the enduring appeal of Sri Lanka to British tourists.
• Germany contributes 7%, indicating a steady and reliable stream of tourists from the country.
• China’s 5% share emphasizes the potential for further growth in this dynamic market.
• A diverse range of other markets collectively contributes to the overall success, highlighting the global appeal of Sri Lanka.

Factors Contributing to the Surge

Impact of global events.

Global events are pivotal in shaping travel trends. Understanding the impact of events such as international festivals, the Russia and Ukraine conflict, the Israel and Palestine conflict, political developments, and economic shifts is crucial for sustaining tourism growth. These events can influence travel decisions, affecting both the frequency and choice of destinations for international travellers. The dynamic nature of global affairs underscores the importance of adaptability within the tourism industry. By staying attuned to geopolitical shifts and global developments, Sri Lanka can proactively adjust its strategies to navigate challenges and leverage opportunities. This awareness allows the nation to position itself as a resilient and attractive destination amid the ever-changing landscape of international relations and events that impact the travel industry.

Government Initiatives

Government initiatives, such as supportive policies, infrastructure development, and visa facilitation, contribute significantly to the positive outlook of Sri Lanka’s tourism. Sri Lanka took a bold step by introducing a free visa program for citizens of seven countries. This strategic move aimed at fostering international ties and encouraging tourism saw free visas granted to citizens of China, Malaysia, India, Indonesia, Russia, Thailand, and Japan. The initiative simplified the entry process for tourists and positioned Sri Lanka as an accessible and welcoming destination.

Sri Lanka Convention Bureau added to the momentum by organizing the Jaffna MICE Expo in November 2023 in Jaffna. This event showcased the unique offerings of Jaffna as a Meetings, Incentives, Conferences, and Exhibitions (MICE) destination. The expo attracted business travellers and highlighted the cultural richness and potential of this northern region. Such initiatives play a pivotal role in diversifying the tourism landscape and attracting a broader spectrum of visitors, contributing to the overall success of Sri Lanka’s tourism industry. The government’s proactive measures and innovative strategies have undoubtedly played a crucial role in the surge of tourist arrivals and the positive trajectory of Sri Lanka’s tourism sector.

Marketing and Promotion Strategies

Marketing and Promotion Strategies Effective marketing and promotion strategies, both domestically and internationally, have played a crucial role in attracting diverse tourists to Sri Lanka. Sri Lanka’s Tourism Promotion Bureau recently initiated the “You’ll Come Back For More” global promotion campaign, signalling a bold and enticing approach to showcase the country’s unique offerings. The campaign aims to create a lasting impression on potential travellers, emphasizing that one visit to Sri Lanka is just the beginning of a series of enriching experiences.

This innovative campaign utilizes various platforms, from social media to traditional advertising, to reach a broad audience. Engaging content, stunning visuals, and compelling narratives are deployed to highlight Sri Lanka’s cultural heritage, natural beauty, and diverse attractions. The campaign targets new potential visitors and aims to rekindle the interest of those who have already experienced the magic of Sri Lanka. By leveraging modern marketing techniques and digital platforms, the promotion bureau ensures a global reach and resonance with the evolving preferences of contemporary travellers.

Collaborations with influencers, travel bloggers, and key opinion leaders amplify the campaign’s impact, creating a buzz around Sri Lanka as a must-visit destination. The emphasis on experiential marketing, storytelling, and user-generated content adds authenticity and relatability to the promotion efforts. Notably, Nas Daily, a renowned content creator and influencer, recently agreed with Sri Lanka Tourism. His vast reach and engaging content style make him a valuable partner in showcasing the diverse and captivating facets of Sri Lanka. This collaboration not only enhances the visibility of Sri Lanka as a tourist destination but also leverages Nas Daily’s unique storytelling approach to connect with a global audience. His content further solidifies the country’s position on the bucket lists of travellers worldwide as his audience engages with the beauty and culture of Sri Lanka. Such strategic partnerships demonstrate Sri Lanka’s commitment to staying at the forefront of modern marketing trends and harnessing the power of digital influencers to drive tourism growth.

Challenges and Opportunities

While increased tourist arrivals are positive, managing footfall and ensuring a high-quality visitor experience pose challenges. Striking a balance between quantity and quality is essential for sustained success. The surge in tourists can strain existing infrastructure, leading to potential issues such as overcrowding at popular attractions, traffic congestion, and environmental impacts. Managing increased footfall requires careful planning, infrastructure development, and sustainable practices to ensure that visitors have a memorable experience and contribute positively to the destination.

Sustainable Tourism Practices

Embracing sustainable tourism practices is an ethical choice and necessary for preserving Sri Lanka’s natural and cultural treasures. Implementing eco-friendly initiatives can enhance the destination’s appeal. Sri Lanka’s unique ecosystems, wildlife, and historical sites are fragile and require responsible tourism to safeguard them for future generations. Initiatives such as waste reduction, energy efficiency, and community engagement contribute to a more sustainable tourism model. By promoting responsible travel, Sri Lanka can attract environmentally conscious tourists and establish itself as a leading destination committed to conservation and eco-friendly practices.

Tourist Experience in Sri Lanka

Attractions and cultural highlights.

Attractions and Cultural Highlights Sri Lanka’s rich cultural heritage and natural beauty are key attractions. Exploring historical sites, pristine beaches, and diverse landscapes adds a unique dimension to the tourist experience. The allure of Sri Lanka extends beyond its picturesque landscapes, encompassing a tapestry of cultural wonders. From ancient ruins that echo tales of the past to sun-kissed beaches offering tranquillity, every corner of the country has something unique. To enhance visitors’ exploration,  Sri Lanka Travel Pages  acts as an invaluable resource. This platform goes above and beyond by providing comprehensive information about attractions and cultural highlights in 12 languages. Whether it’s delving into the historical significance of ancient sites, discovering the vibrant traditions of local communities, or simply finding the best spots for relaxation, Sri Lanka Travel Pages acts as a gateway to a more enriched and personalized travel experience. By embracing diversity in language offerings, Sri Lanka ensures that every visitor, regardless of their linguistic background, can fully immerse themselves in the rich tapestry of attractions and cultural experiences the country offers.

Hospitality and Accommodations

Hospitality and Accommodations The hospitality industry is crucial in shaping the tourist experience. Providing top-notch accommodations and personalized services contributes to visitor satisfaction. As Sri Lanka strives to maintain its reputation as a premier tourist destination, it recognizes the paramount importance of a thriving hospitality sector. To incentivize investments in this critical industry, the government offers various benefits to investors. 

Tax incentives, including a reduced Corporate Income Tax (CIT) rate of 14%, are applicable for businesses engaged in the “Promotion of Tourism” if 80% or more of gross income is derived from the specified activity. The Enhanced Capital Allowance (ECA) provides a substantial advantage, offering a 100% to 150% ECA for expenses over USD 3 million incurred on depreciable assets, with an extended period of 10-25 years to deduct unrelieved losses. For enterprises in the Northern Province, a special ECA of 200% is available under the same conditions. 

Furthermore, the dividend tax exemption facilitates a favourable investment climate by exempting dividends from a resident company to a non-resident person. These measures attract investment and contribute to the overall enhancement of the tourism sector, ensuring that visitors enjoy world-class accommodations and services during their stay in Sri Lanka.

Testimonials and Reviews

Testimonials and Reviews Real tourist accounts about their experiences in Sri Lanka add authenticity and credibility. Positive testimonials can become powerful marketing tools, influencing potential visitors. Recognizing the impact of firsthand experiences, the Sri Lankan government and private sectors are actively engaged in continuous efforts to collect and showcase authentic testimonials. These testimonials endorse Sri Lanka’s charm and hospitality and provide valuable insights into the diverse and enriching experiences that await visitors. 

“The travel guide’s prediction is based on data analysis by the SEO specialist SALT agency, which identified Sri Lanka as a standout destination poised for substantial growth in 2024. The recognition places Sri Lanka alongside four other countries—Tunisia, Mexico, Morocco, and the Dominican Republic—as part of the ‘ Travel Off Path ‘s’ carefully curated list. This acknowledgement is a testament to Sri Lanka’s increasing appeal as a travel destination and underscores the country’s potential to attract a growing number of visitors in the near future.”

By curating and sharing these real-life stories, Sri Lanka establishes trust with potential tourists and creates a vibrant narrative that goes beyond traditional marketing strategies. The collaborative efforts between the government and private sectors in this endeavour underscore a commitment to transparency and a genuine desire to offer visitors an accurate glimpse into the wonders that define Sri Lanka as a must-visit destination. As these testimonials weave together the stories of travellers who have explored the island’s beauty, they contribute significantly to shaping a positive and compelling image of Sri Lanka in the eyes of the global audience.

Future Projections

Predictions for 2024 are optimistic, with expectations of continued growth. Monitoring trends, adapting to changing traveller preferences, and proactive marketing will be key to sustained success. The tourism industry envisions welcoming a substantial increase in visitors, targeting approximately 2.5 million tourists. This ambitious goal aligns with a broader economic strategy, aiming to achieve a significant milestone with a projected revenue target of USD 4.5 billion.

These projections signal confidence in Sri Lanka’s ability to maintain its positive momentum and solidify its position as a premier global tourist destination. Achieving these targets will require a dynamic and adaptive approach, including infrastructure enhancements, strategic partnerships, and a commitment to providing exceptional visitor experiences. As Sri Lanka prepares for the future, the focus on sustainable practices and innovative tourism offerings will play a pivotal role in ensuring the longevity and resilience of its tourism industry.

Sustaining Positive Momentum

Sustaining the positive momentum requires a collaborative effort from stakeholders. Continued government support, innovative marketing, and a commitment to sustainability will be pivotal in shaping the future of Sri Lanka’s tourism. Recognizing the importance of sustainability, the Sri Lanka Tourism Development Authority has partnered with the United Nations Development Programme (UNDP) BIOFIN Sri Lanka and SLTDA. This collaboration aims to obtain technical assistance through the Biodiversity Finance Initiative (BIOFIN) Project, specifically to establish a National Sustainable Tourism Certification Scheme (NSTCS). The NSTCS is a strategic move towards promoting responsible tourism practices, ensuring the industry develops harmoniously with Sri Lanka’s rich natural and cultural heritage. 

This initiative aligns with global conservation efforts and positions Sri Lanka as a destination committed to eco-friendly and responsible tourism. As the country progresses on this sustainable trajectory, the NSTCS will serve as a benchmark for the industry, encouraging businesses to adopt practices that prioritize environmental preservation and contribute to the long-term vitality of Sri Lanka’s tourism sector.

Sri Lanka’s tourism in 2023 has exceeded expectations, with a surge in arrivals, diverse source markets, and optimistic projections for the future. The island nation’s unique appeal and strategic initiatives have positioned it as a must-visit destination.

Images and Data Credit – SLTDA

Tourist Arrivals in Sri Lanka, November 2023

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Thu, 25 Apr 2024 Today's Paper

Sri Lanka Telecom to refocus and consolidate during 2024

24 April 2024 04:03 am - 0     - {{hitsCtrl.values.hits}}

Sri Lanka Telecom has noted that as its group financial performance fell in year 2023, they expect to refocus and

consolidate during the new financial year. Sri Lanka Telecom Group Chairman A.K.D.D.D. Arandara asserted that the entity is looking to transform and is committed to creating a more efficient, agile, and cost-effective organisation, which is well positioned for future growth.

He noted that following a comprehensive review by the Audit Committee, including benchmarking against regional best practices for multi-company governance, the board adopted a strategic initiative to consolidate and streamline the Group structure.

“This involved establishing effective governance frameworks for all privately held subsidiaries, ensuring clear accountability and performance measurement,” said Arandara in the entity’s latest annual report.

The streamlined structure was implemented in a phased approach and became fully operational in March 2024.  “Optimising our operations, we are working to maximise efficiency across the Group. While staff cost-to-revenue ratios are currently higher than the industry average, the board is committed to achieving sustainable and profitable growth while optimising operations to improve these metrics,” he said, noting that a key element in this endeavour is fostering a vibrant performance culture across the Group. 

“We are looking to our staff to provide exceptional customer experiences as a core focus, and will be creating necessary structures to enable performing staff to reap the benefits,” Arandara further added. SLT group, for 2023, reported a Loss After Tax of Rs. 3.9 billion as the Group experienced marginal revenue de-growth in single digits. SLT recorded a loss of Rs. 1.1 billion, and Mobitel a loss of Rs. 3.6 billion.  SLT’s operations recorded a growth in revenue of 3.2 percent during the year, while Mobitel recorded a reduction in revenue of 5.7 percent Year-on-Year (YoY).

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