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Travel Trends Today

TOURISM AUTHORITY OF THAILAND UNVEILS NEW LOGO

T3 News Network

The Tourism Authority of Thailand (TAT) has launched the new Amazing Thailand logo. TAT launched the logo amidst global travel trade leaders at the World Travel Mart (WTM) in London.

 Yuthasak Supasorn, TAT Governor said, “One of Thailand’s most important initiatives at this year’s WTM is the launch of the new ‘Amazing Thailand’ logo, which features the famous Thai Smile. Thailand is also known as the Land of Smiles, and the new logo builds on that in order to strengthen the bonds of friendship, fun and happiness.”

Ornate details of the traditional Thai Kanok (a typically Thai design) pattern have been adjusted to create the ‘Smile’ symbol. The letter ‘A’ in the word ‘Thailand’ has been re-designed to look like a pair of smiling eyes, which, when accompanied with the ‘Smile’ symbol, perfectly form a person’s smiling face.

To create buzz around the new logo, TAT organised a ‘London Bus Wrapping’ with the new Amazing Thailand smile logo. The bus offered attendees the opportunity to enjoy a free cup of Doi Chang coffee, and a free Thai massage.

Soraya Homchuen, Director, TAT Mumbai said, “I think that the new logo will work well in the Indian market because most Indian travellers and travel agents are very vocal about their various amazing experiences of Thai people’s warm hospitality. It has a special relevance in India because hospitality is a significant USP of India’s culture also.”

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Thailand and Thai logos

Thai logo with the title 'Ant Keeping Illustration Logo'

Show off your brand’s personality with a custom Thai logo designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of Thailand and Thai logos from our global community of designers. Get inspired and start planning the perfect Thai logo design today.

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Thai logo with the title 'Skewlets'

Thai and Singapore food kiosk.

Thai logo with the title 'Piña / Luxury Villa'

Piña / Luxury Villa

Thai logo with the title 'Logo for Thai food market'

Logo for Thai food market

Traditional but modern logo, an obvious concept conveying the culture.

Thai logo with the title 'Logo Design for Alphachain Capital'

Logo Design for Alphachain Capital

Thai logo with the title 'Logo concept for thai restaurant'

Logo concept for thai restaurant

Hand-drawn, fresh concept for Thai takeout restaurant, depicting a tuk-tuk, one of the most emblematic pieces of Thai cuisine/delivery.

Thai logo with the title 'The Wise Elephant & The Patient Bison'

The Wise Elephant & The Patient Bison

Food. Meals. Restaurant Brand.

Thai logo with the title 'New Food Brand! We need a Design/Logo for our Thai Grill Konzept'

New Food Brand! We need a Design/Logo for our Thai Grill Konzept

Thai logo with the title 'Khun Ying'

Professional Salon, Beauty, Spa, and Nail Service out of Thailand

Thai logo with the title 'Rustic Thai restaurant'

Rustic Thai restaurant

The concept was to make a logo for modern/rustic Thai restaurant

Thai logo with the title 'Logo for a liquid Thai tea concentrate.'

Logo for a liquid Thai tea concentrate.

Logo for a liquid Thai tea concentrate. An all natural product with organic ingredients. Think Thailand, natural, happy. Target audience are millennials. Youthful and playful.

Thai logo with the title 'Logo for travel agency for Thailandia'

Logo for travel agency for Thailandia

Thai logo with the title 'Infinite Fight Logo Concept'

Infinite Fight Logo Concept

This design is rejected in contest and can be used for the benefit of your brand or company. Can also be modified and customized to suit your needs Please contact me if you are interested in this logo

Thai logo with the title 'Logo concep for casa paloma'

Logo concep for casa paloma

Sell ethically sources artesian made goods from around the world (Mostly Guatemala and Thailand). We sell handwoven pillows, ceramics, jewelry and other goods, sourced directly from artisians, offering ethical pricing, high quality materials, and products made with the environment and sustainability in mind.

Thai logo with the title 'Iron Wok - Thai Street Food'

Iron Wok - Thai Street Food

Logo for a Thai food takeaway. I incorporated a wok that would become the letter O, which I also included a Thai symbol in the middle.

Thai logo with the title 'LOGO FOR THAILAND NEW MOBILE CARRIER'

LOGO FOR THAILAND NEW MOBILE CARRIER

Thai logo with the title 'Thai Tuga'

Thai-Tuga, a Thai restaurant in Lisbon, Portugal, and we serve accessible, Thai homestyle dishes.

Thai logo with the title 'Authentic Logo for Bowl Mama'

Authentic Logo for Bowl Mama

Bowl Mama is a "Boat Noodle" restaurant franchise. Bowl mama offers a small bowls of noodle for around a $1 each, customers would typically eat 4-5 bowls each. Although the bowls are small they pack a lot of amazing flavour and are super addictive. This is a fun restaurant, targeting the ages between 17-35, as well as families and groups of friends.

Thai logo with the title 'A Tall Order'

A Tall Order

Available to buy. A Thai restaurant which offered home-cooked style food was the reason behind this design which features a traditional Stilt House and a bowl of steamy food in the. window.

Thai logo with the title 'Pieces of Thailand, Travel and Tourism portal for Thailand'

Pieces of Thailand, Travel and Tourism portal for Thailand

This concept impress what is Thailand about with colorful lotus flower to convey the beauty of the Thailand.

Thai logo with the title 'Pad Thai'

The restaurant features Thai cuisine. 50/50 split between dine-in and carryout. would like to incorporate Thai culture such as architecture, elephants, buddha, etc. please make red and gold the primary color scheme. location also functions as a slot machine parlor and would like to incorporate gaming/gambling somehow.

Thai logo with the title 'X Lounge'

Logo and application icon for matchmaking website.

Thai logo with the title 'ThaiTuga (Thailand Restaurant)'

ThaiTuga (Thailand Restaurant)

Thai logo with the title 'Wildlife Thailand'

Wildlife Thailand

Thai logo with the title 'Thai cuisine'

Thai cuisine

Thai logo with the title 'Logo Concept for Kurri Kurri'

Logo Concept for Kurri Kurri

Combine the Thai culture with the Kurri Kurri make the delivery company that will exist in the Thailand people heart.

Thai logo with the title 'Thai food'

Nicky Logo for Dating App

for this logo I was trying to make the lady look realistic and animated at the same time. For her hair and face I used a lot of circles and cut them down to size. Sadly it did not get chosen, but I know I worked hard on it.

Thai logo with the title 'THAI BISTRO'

THAI BISTRO

We are a Company which is called „Malai Thai GmbH“. It consists of a Shop which is named « Asia Shop » and a Restaurant which is called « Thai Bistro ». At the Shop we are selling Asian food and nonfood products. In the Restaurant we are serving Thai food for a very good price.

pieman by E-T

Thai logos not a good fit? Try something else:

It all starts with a thai logo.

Whether you're brand new or on brand two (or three!), we've got a solution that'll suit your business and elevate your branding.

Examples of various logo designs created using logomaker

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Create your Thai logo design in minutes. It's fast, free and oh-so-easy. The perfect way to get started, or use it as inspiration for our designers to level up your branding.

Examples of various designers that may participate in the logo contest

Run a logo contest

Take your branding further. Get dozens of professional, custom Thai logo options from our community of freelance designers, and experience next-level creative direction.

What makes a good Thailand and Thai logo?

A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements. Learn how to make your Thai logo tell your brand’s story.

Thai logo with the title 'Siam Legal Alliance'

Types of logos There are 7 different types of logos. They’re all a combination of image and typography, but each gives your brand a distinct feel... Keep reading
Logo colors Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers... Keep reading
Logo shapes The shape of your logo can tell customers if your company is friendly or serious, scientific or artistic, traditional or cutting edge... Keep reading
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Amazing Thailand, Amazing New Chapters.

Amazing Thailand, Amazing New Chapters.

การท่องเที่ยวแห่งประเทศไทย (ททท.) เปิดตัวแนวคิดการท่องเที่ยวไทยปี 2565 พลิกโฉมการท่องเที่ยวใหม่  “Amazing Thailand, Amazing New Chapters” ที่พร้อมตอบสนองทุกความต้องการของนักท่องเที่ยว ด้วยเรื่องราวใหม่ ๆ อันน่ามหัศจรรย์ยิ่งกว่าเดิม และมากกว่าที่เคยสัมผัส

The Tourism Authority of Thailand (TAT) launches the new tourism concept for 2022 “Amazing Thailand, Amazing New Chapters”.   Thailand is now filled with more amazing new experiences than ever before. Visit Thailand in the year 2022 and make your new chapter the very best of your life.

คุณอาจจะสนใจสิ่งนี้

ประเทศไทย : เดือนกันยายน.

Destination

ประเทศไทย : เดือนกุมภาพันธ์

ประเทศไทย : เดือนมีนาคม, ประเทศไทย : เดือนเมษายน, ประเทศไทย : เดือนพฤษภาคม, ประเทศไทย : เดือนมิถุนายน.

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Tourism Thailand

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Thailand tourism logo(pre2015)

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NEW-LOGO-Amazing-Thailand-

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Tourism Authority of Thailand, Malaysia

AMAZING THAILAND

Tourism authority of thailand, malaysia, promotions & general information's, the most amazing destinations.

An increasing of tourists visiting Bangkok each year has proven that Bangkok is always a popular city for tourists.

For major tourist attractions in Bangkok, most of them are Historical sites or religious sites such as temples in Bangkok. There is beautiful architecture, wall painting and also important in History, such as Wat Phra Sri Rattanasamaram (Phra Kaew), Wat Phra Chetuphon Wimon Mangalaram (wat pho), wat arun Ratchawararam, Wat Sra Ket, and Phra Bor Banphot (Golden mountain), Wat Ratchanadda, Wat Traimit, Wat Benchamabophit, Wat Bowonniwet Vihara Suthasan, Wat Thep Wararam etc.

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Where to go

There are five regions of Thailand: North, Central, Northeast, East and South, which are divided into 75+1 provinces.

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EXPLORE FABULOUS Destinations, energetic cities, stunning beaches, and a huge range of fantastic experiences in Thailand

About Thailand

Welcome to the land of smiles.

The kingdom of Thailand lies in the heart of Southeast Asia, making it a natural gateway to Indochina, Myanmar and Southern China. Its shape and geography divide into four natural regions : the mountains and forests of the North; the vast rice fields of the Central Plains; the semi-arid farm lands of the Northeast plateau; and the tropical islands and long coastline of the peninsula South.

Getting to Thailand

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A Passport is an important official document that serves as an identity card when you visit a foreign country.

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Upon arrival in Thailand, foreign citizens must hold a valid Passport with at least six months validity, a valid Thai visa, and proof on onward travel.

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Travel to thailand.

Thailand travel is convenient for visitors as there are many ways to get to Thailand by bus, air, or rail, whether your destination is Bangkok, Phuket, Chiang Mai, or the most remote provinces

Flying is the most convenient mode of transportation for traveling to Thailand, as visitors can fly to Thailand on non-stop routes from many corners of the globe on both international and Thai airlines.

At present, the primary border crossing for visitors taking trains to Thailand is located near the Malaysian border town of Butterworth. Travelers from Singapore and Kuala Lumpur can travel by train ...

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It is possible to travel by bus from most of Thailand’s neighbors. From Malaysia, one can cross north by bus to Thailand at various border checkpoints in Songkhla, Yala, and Narathiwat provinces ...

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If you are looking for a private charter flight to Thailand there are numerous opportunities as most Thailand airports have services for private charter flights ...

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Thailand is a festive kingdom, celebrating numerous provincial and national holidays and hosting many regional and global events. Search our comprehensive calendar of events and festivals by month; discover holidays that coincide with your trip and add them to your travel planner.

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Thai cuisine has an international reputation as good as they get.

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Thailand is a festive kingdom, celebrating numerous provincial and national holidays and hosting many regional and global events.

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TAT strengthens confidence of both Thai and foreign tourists with SHA safety standard logo

TAT strengthens confidence of both Thai and foreign tourists with SHA safety standard logo

The Tourism Authority of Thailand (TAT) has strengthened the confidence of both Thai and foreign tourists with the SHA safety standard logo to elevate Thai tourism to be safe and sustainable. Cooperation from entrepreneurs in the tourism industry, both in the public and private sectors, across the country has been received.

The Amazing Thailand Safety and Health Administration project, or SHA, is a hygiene safety standard created in cooperation between the Tourism Authority of Thailand (TAT) and Department of Disease Control, Department of Health, and Department of Health Service Support of the Ministry of Public Health.

TAT strengthens confidence of both Thai and foreign tourists with SHA safety standard logo

The standards cover 10 types of tourism establishments: 1. Restaurants and diners, 2. accommodation and homestays, 3. recreational activities and tourist attractions, 4. transportation, 5. travel agencies, 6. health and beauty, 7. department stores and shopping centres, 8. sports for tourism, 9. activities/meetings, theatres/entertainment, and 10. souvenir shops and other shops. At present, there are 50,000 Thai businesses nationwide certified with the SHA standard. This will help elevate and develop the Thai tourism industry, and it is considered as part of the support for hygiene confidence in Thai tourism. The programme has been applied from 2020 until the present.

TAT strengthens confidence of both Thai and foreign tourists with SHA safety standard logo

TAT invites both Thai and foreign tourists to look for the SHA certificate logo in tourist attractions throughout Thailand or search for establishments that have received SHA and SHA PLUS standards via www.thailandsha.com before planning a trip in Thailand to ensure confidence in Thai tourism. The SHA project continues to operate with campaigns and close monitoring of the operators in the tourism industry to continue complying with the safety standard. In addition, TAT invites entrepreneurs who have not yet received the standard to apply for the SHA certificate to create confidence and a sustainable positive impression on tourism in Thailand.

TAT strengthens confidence of both Thai and foreign tourists with SHA safety standard logo

More information on the SHA and SHA PLUS standards under the Amazing Thailand Safety and Health Administration (SHA) programme is available at www.thailandsha.com . In addition, information can be sought from Line official: @thailandsha or TAT Contact Centre, call 1672 Travel Buddy.

TAT strengthens confidence of both Thai and foreign tourists with SHA safety standard logo

Siam Legal Receives Thailand Elite Visa Sales Award 2024

National Anti-Corruption Commission initiates an anti-corruption education curriculum to educate Thai children and instill integrity value in Thai society

National Anti-Corruption Commission initiates an anti-corruption education curriculum to educate Thai children and instill integrity value in Thai society

Government can adopt more reforms to make Thailand a tourism hub, following tax cuts for some alcohol

Government can adopt more reforms to make Thailand a tourism hub, following tax cuts for some alcohol

Mitr Phol Group Tops as World’s No.1 Sustainability Ranking by S&P Global

Mitr Phol Group Tops as World’s No.1 Sustainability Ranking by S&P Global

National Anti-Corruption Commission issues guidelines to tackle corruption aiming to promote more foreign investors’ confidence

National Anti-Corruption Commission issues guidelines to tackle corruption aiming to promote more foreign investors’ confidence

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Tourism industry in Thailand - statistics & facts

Domestic tourism, the outlook of tourism industry in thailand post covid-19 pandemic, key insights.

Detailed statistics

Foreign tourist arrivals Thailand 2015-2022

Value of tourism GDP Thailand 2017-2021

Value of tourism expenditures Thailand 2017-2021

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Travel, Tourism & Hospitality

Share of tourism to GDP value Thailand 2017-2020

Leisure Travel

Number of international visitors Thailand 2023, by region of origin

Related topics

Recommended.

  • Demographics of Thailand
  • Tourism worldwide
  • Tourism and hotel industry in Singapore
  • Tourism in Malaysia

Recommended statistics

  • Premium Statistic Value of tourism GDP Thailand 2017-2021
  • Basic Statistic Number of quarterly foreign visitors Thailand Q1 2021-Q4 2022
  • Premium Statistic Number of local tourists Thailand 2023
  • Premium Statistic Size of employment in tourism sector Thailand 2017-2021

Total value of the tourism's contribution to the Gross Domestic Product in Thailand from 2017 to 2021 (in billion Thai baht)

Number of quarterly foreign visitors Thailand Q1 2021-Q4 2022

Number of international tourists in Thailand from 1st quarter 2021 to 4th quarter 2022 (in 1,000s)

Number of local tourists Thailand 2023

Number of domestic visitors in Thailand from January to September 2023 (in millions)

Size of employment in tourism sector Thailand 2017-2021

Number of employees in the tourism sector in Thailand from 2017 to 2021 (in millions)

Economic impact

  • Premium Statistic Direct contribution of tourism to gross domestic product Thailand 2017-2021
  • Premium Statistic Indirect contribution of tourism to gross domestic product Thailand 2017-2021
  • Premium Statistic Value of tourism tax Thailand 2017-2021
  • Premium Statistic International tourist arrivals revenue Thailand 2023
  • Premium Statistic Local tourists revenue Thailand 2023
  • Premium Statistic Tourism receipts from international visitors Thailand 2020, by region of origin

Direct contribution of tourism to gross domestic product Thailand 2017-2021

Direct contribution of the tourism industry to the gross domestic product (GDP) in Thailand from 2017 to 2021 (in billion Thai baht)

Indirect contribution of tourism to gross domestic product Thailand 2017-2021

Indirect contribution of the tourism industry to the gross domestic product (GDP) in Thailand from 2017 to 2021 (in billion Thai baht)

Value of tourism tax Thailand 2017-2021

Value of tourism tax in Thailand from 2017 to 2021 (in billion Thai baht)

International tourist arrivals revenue Thailand 2023

Tourism revenue incurred from international tourist arrivals in Thailand from January to September 2023 (in billion Thai baht)

Local tourists revenue Thailand 2023

Tourism revenue incurred from domestic visitors in Thailand from January to September 2023 (in billion Thai baht)

Tourism receipts from international visitors Thailand 2020, by region of origin

Tourism receipts incurred from international tourist arrivals in Thailand in 2020, by region of origin (in billion Thai baht)

  • Premium Statistic Number of international visitors Thailand 2023, by region of origin
  • Premium Statistic Number of foreign visitors Thailand 2023, by region
  • Premium Statistic Revenue generated from foreign visitors Thailand 2023, by region
  • Premium Statistic Number of traveling locals Thailand 2023, by region
  • Premium Statistic Revenue generated from traveling locals Thailand 2023, by region

Number of foreign tourists in Thailand in 2023, by region of origin (in 1,000s)

Number of foreign visitors Thailand 2023, by region

Total number of foreign visitors in Thailand from January to August 2023, by region (in millions)

Revenue generated from foreign visitors Thailand 2023, by region

Total revenue generated from foreign visitors in Thailand from January to August 2023, by region (in billion Thai baht)

Number of traveling locals Thailand 2023, by region

Total number of Thai travelers within the regions of Thailand from January to August 2023, by region (in millions)

Revenue generated from traveling locals Thailand 2023, by region

Total revenue generated from Thai travelers within the regions of Thailand from January to August 2023, by region (in billion Thai baht)

Accommodation

  • Premium Statistic Share of foreign visitors to total guests of accommodations Thailand 2015-2022
  • Premium Statistic Share of foreign visitors to total guests of accommodations Thailand 2022, by region
  • Premium Statistic Advance reservation rate of accommodations Thailand 2015-2022
  • Premium Statistic ADR of accommodations Thailand 2015-2022
  • Premium Statistic Popular accommodations for Thais when travelling Thailand Q2 2021

Share of foreign visitors to total guests of accommodations Thailand 2015-2022

Proportion of international tourists to total guests of the accommodations in Thailand from 2015 to 2022

Share of foreign visitors to total guests of accommodations Thailand 2022, by region

Proportion of international tourists to total guests of the accommodations in Thailand in 2022, by region

Advance reservation rate of accommodations Thailand 2015-2022

Share of 3-month advanced reservations on the total accommodation occupancy rate in Thailand from 2015 to 2022

ADR of accommodations Thailand 2015-2022

Average daily rate (ADR) of accommodations in Thailand from 2015 to 2022 (in thousand Thai baht)

Popular accommodations for Thais when travelling Thailand Q2 2021

Accommodations that Thais planned to stay at when travelling in Thailand in 2nd quarter 2021

Tourist perspectives

  • Premium Statistic Estimated CI in tourism industry Thailand Q1 2023, by type of business
  • Premium Statistic Opinions on lifted COVID-19 restrictions on eagerness to travel Thailand 2022
  • Premium Statistic Opinions on public tourism promotions on eagerness to travel Thailand 2022
  • Premium Statistic Main reasons of not wanting to travel Thailand 2022
  • Premium Statistic Chosen transportations for traveling Thailand 2022
  • Premium Statistic Main worries when travelling Thailand 2022

Estimated CI in tourism industry Thailand Q1 2023, by type of business

Estimated confidence index (CI) for operators in the tourism industry in Thailand in 1st quarter 2023, by type of business

Opinions on lifted COVID-19 restrictions on eagerness to travel Thailand 2022

Opinions on the ease of COVID-19 restrictions on the eagerness to travel Thailand 2022

Opinions on public tourism promotions on eagerness to travel Thailand 2022

Opinions on public tourism promotions on the eagerness to travel Thailand 2022

Main reasons of not wanting to travel Thailand 2022

Main reasons of not wanting to travel in Thailand as of June 2022

Chosen transportations for traveling Thailand 2022

Preferred means of transportations for travelling in Thailand as of June 2022

Main worries when travelling Thailand 2022

Main concerns when travelling in Thailand as of June 2022

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TAT strengthens “Visit Thailand Year 2023” towards a meaningful travel direction

A series of new concepts and enhanced efforts are introduced to continue the milestone achievement from the ‘visit thailand year 2022’ campaign..

Photo of TAT Newsroom

Bangkok, 12 January, 2023 – The Tourism Authority of Thailand (TAT) is strengthening the ongoing “Visit Thailand Year: Amazing New Chapters” campaign towards a meaningful travel direction. Underlining the kingdom’s soft power foundations and experience-based tourism, key strategies include elevating supply and sustainable standards, and raising awareness among stakeholders about the importance of being hospitable hosts to all visitors.

TAT strengthens “Visit Thailand Year 2023” towards a meaningful travel direction

In its first year, the ‘Visit Thailand Year 2022’ campaign was at the forefront of the kingdom’s efforts to drive the Thai economy forward. Thailand welcomed 11.8 million international tourists and recorded 189 million domestic trips – a milestone achievement that reflected the successful restoration of the country’s tourism industry from the concerted efforts of all stakeholders.

With this tourism revival continuing to pick up momentum amid volatile global challenges, Thailand is aiming for 2.38 trillion Baht in overall tourism revenue in 2023 – representing a return to 80% of the pre-pandemic level seen in 2019.

TAT strengthens “Visit Thailand Year 2023” towards a meaningful travel direction

Mr. Yuthasak Supasorn, TAT Governor, said “The 2023 target is a result of a carefully planned strategy to continue the milestone achievement of 2022. The “Visit Thailand Year 2023: Amazing New Chapters” campaign represents a commitment from TAT and all stakeholders in the public and private sectors, as well as the Thai people to maintain tourists’ confidence in Thailand as a preferred tourist destination.”

Through the “Visit Thailand Year 2023: Amazing New Chapters” campaign, TAT is placing emphasis on the promotion and development of high value and sustainable tourism in Thailand. This includes elevating the tourism supply (Shape Supply) with an aim to offer experience-based tourism, and leveraging the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion – to offer meaningful travel experiences in Thailand.

“Amazing Thailand” branding

TAT will continue to communicate and strengthen the long-standing ‘Amazing Thailand’ branding in its global campaign. This will be accentuated by the “Amazing New Chapters” concept to promote Thai soft-power cultural values and inspire travellers from around the world to visit Thailand once again, and further reaffirm the kingdom’s well-established status as one of the world’s most popular holiday spots.

Meanwhile, it is introducing the new “Create Your Right Moment” concept in its domestic campaign to inspire domestic travellers to travel more within the country.

“Amazing 5F and More”

TAT is introducing the new “Amazing 5F and More” concept, aimed at delivering meaningful travel experiences in various aspects such as wellness, luxury, and Thainess. At the same time, it is placing focus on enhancing the quality of tourism products and services in order to drive the Thai tourism industry towards sustainable growth. Among key activities include the Good Host New Chapter Season 2 project, the Amazing Thailand Safety and Health Administration (SHA) certification, and the 14 th Thailand Tourism Awards.

A series of events to highlight the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion – will take place throughout the year.

  • Food – at least two events are planned: Amazing Thai Tastes during March-June and Bangkok International Food Festival in June.
  • Festival – events include Chinese New Year in January, Songkran Thai New Year in April, and Loi Krathong in November.
  • Film – the Amazing Film Festival Experience in August, while a Y series Meet & Greet event is being planned.
  • Fight – Amazing Muay Thai Festival in February.
  • Fashion – Valentine Fashion TV Beach Award Festival in February.

Policy and Planning

To drive tourism towards sustainability, TAT is adopting the BCG Model to highlight Gastronomy Tourism. By collecting and analysing data under ‘ From Policy Lab to Real Product’ strategy, TAT has come up with the Best Practice Model to showcase organic cuisine and to transform to inclusive business and smart organic farmer, which leads to generating income for the local community.

Technology and Innovation

Seeing ‘Digital as a Game Changer’ ,TAT leverages technology and innovation to add value and transform Thai tourism to Smart Tourism. It is tapping into Digital Asset holders via the TAT NFTs projects, promoting Thai tourism products and services with virtual arts and Metaverse. It introduces the ‘3I’ concept: Intelligence – using Big Data and building Digital Literacy for TAT employees, Innovation – developing new innovation and Travel Tech, and Investment – investing in digital transformation, such as Start-up, Venture Capital, Cloud funding, etc.

TAT is committed to developing its human resources to be ready to support and collaborate with the Thai tourism industry, while strengthening and improving its work processes through innovation and technology.

International Market

TAT is adopting the ‘Great Resumption Episode II’ strategy for short-haul markets. This include:

1)  China is back – Placing focus on tapping emerging segments and enhancing cooperation with the airlines to increase air access flights to cater to the increasing demands and promoting new modes of travelling, such as an overland border.

2) 7 Digits Target – Focusing on rapidly growing markets, such as China, Malaysia, India, and South Korea, as well as cooperating with partner agents and airlines.

3) Colour Your Life by Amazing Thailand – Seamlessly integrating the Amazing Thailand brand in the tourist’s slice of life through on-site and virtual marketing promotional events.

 4) Responsible Tourism – Supporting CSR and responsible tourism projects, such as Reborn the Nature to advocate tourism sustainability.

5) 2 Tier, Second to None – Encouraging visitors to visit the emerging destinations, while sourcing new tourist segments from secondary cities in South Korea, China, India, Vietnam, and Malaysia.

For long-haul markets, TAT is adopting the ‘A-B-C-D Fast Forward’ strategy.

A – Airline Focus to continue the collaboration with the leading airlines; such as, Qatar Airways, Etihad, and Oman Air to expand new routes and increase the frequency of direct flights. 

B – Big Cities and Beyond to penetrate new markets in major and secondary cities; such as Bucharest in Romania, and Sofia in Bulgaria.

C – Collaboration is Key to work with new partners including airlines; such as, Delta Airlines, Air Canada, FlyDubai, and Aeroflot, and online travel agency; such as, Almosafer and SAGA Holidays.

D – Destination for All to promote Thailand as an “All-year round Destination” to meet the demand for visitors with regardless of seasons and with all segments including family, medical and wellness in the Middle East or the LGBTQ+ in Europe and America.

Domestic Market

TAT is placing focus on ‘Value over Volume’ under the new ‘Travel Thailand in Limited Edition’ concept highlighting the 5F Soft Powers to cater to the various needs of domestic travellers.

Various events are being planned for 2023 to inspire domestic travel, including Travel 365 days in Amazing Thailand, Vijit Thailand 2023, and Amazing Thailand Festival Experience 2023.

TAT is also continuing its efforts to encourage domestic travellers to visit emerging destinations during weekdays to expand the expenditure and balance the capacity of the destinations.

2023 Targets

TAT expects to welcome 25 million international tourists and inspire 250 million domestic trips in 2023. The target for overall tourism revenue is 2.38 trillion Baht comprising 670-880 billion Baht from domestic tourism and 1.5 trillion Baht from international tourism.

TAT strengthens “Visit Thailand Year 2023” towards a meaningful travel direction

TAT Newsroom

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Dozens of ferry passengers jumped into the sea after it caught fire

  • Around 100 people were on board a ferry that caught fire in Thailand.
  • Boats couldn't get close enough to rescue them, so people jumped into the water.
  • Everybody was rescued with only minor injuries reported.

Insider Today

A ferry with around 100 people on board caught fire on its way to a popular tourist destination in Thailand early Thursday.

Passengers jumped into the sea to escape the flames, and everybody was rescued, the Associated Press reported.

Related stories

Videos obtained by the news agency show people wearing life jackets as the fire spreads through the vessel.

The overnight ferry was traveling from Surat Thani to the island of Koh Tao and was close to its destination when the fire was reported.

Maitree Promjampa, one of the passengers, told the AP: "We could barely get the life vests in time."

"It was chaotic. People were weeping," he added. "I also teared up."

Promjampa said that several boats came to rescue them after 20 minutes, but they couldn't get close enough due to fears of an explosion.

So people had to jump into the sea to be rescued, he added.

Local police said there were 97 passengers on the ferry and 11 crew members, per the Bangkok Post .

The Post reported that the fire started in the engine room, and the cause is being investigated.

Koh Tao is a popular tourist destination, and tourism plays a major role in the Thai economy. The government said it was aiming to reach 29 million foreign visitors in 2023, nearly three-quarters of the record number of tourists that visited in 2019, per Reuters.

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  • Main content

People Jump Into Sea to Escape Ferry Fire in Gulf of Thailand. What to Know

Thailand Ferry Fire

BANGKOK — Panicked passengers jumped into the sea to escape a raging ferry fire in the Gulf of Thailand early Thursday, and all 108 people on board were safe.

The overnight ferry from Surat Thani province was about to arrive at Koh Tao, a popular tourist destination off the Thai coast, when one of the passengers suddenly heard a crackling sound and smelled smoke.

Maitree Promjampa said he saw billowing smoke and fire less than five minutes later, and that was when people started shouting and rang the alarm.

“We could barely get the life vests in time,” he told The Associated Press. “It was chaotic. People were weeping … I also teared up.”

Of the 108 people on the ferry, 97 were passengers, Surat Thani officials said on Facebook. The province's public relations department posted that everyone was rescued with no casualties.

Videos showed people hurrying out of the ferry’s cabin while putting on life vests, as thick black smoke swept across the ferry. It was later engulfed in fire.

Maitree, a Surat Thani resident who often travels to Koh Tao for work, said several boats came to their rescue around 20 minutes after they called for help, but the boats could not get close to the ferry out of fear of explosions. He said people had to jump into the sea to be rescued. Videos showed the ferry was also carrying several vehicles.

“Everyone had to help themselves,” he said.

Officials said the fire was since brought under control. It began in the engine, but the cause is being investigated. The ferry did not sink.

The ferry from Surat Thani to Koh Tao carries both commuters and tourists. Koh Tao is about 100 kilometers (62 miles) from the coast.

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Malaysia’s airport fee hikes leave bad taste in travellers’ mouths

The Malaysian Aviation Commission says increases are needed to support the aviation sector’s post-pandemic recovery.

KL airport

Kuala Lumpur, Malaysia – Entrepreneur Jehan Abu Bakar is fuming that she will soon have to pay more in airport fees whenever she flies from her home in Malaysia to other countries in Southeast Asia.

Abu Bakar, the founder of the organic soap company LeStarry Natural, said any increases should be commensurate with the facilities provided but Kuala Lumpur International Airport (KLIA)’s services, from the WiFi to the immigration procedures, are lacking.

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“Baggage clearance that takes forever is also an issue. More immigration counters should be opened to reduce long waits in queue – this is also part of the services,” Abu Bakar told Al Jazeera.

“Let’s not talk about the absence of the train – that is a big one,” she added, referring to the suspended Aerotrain that connects the airport’s first terminal, KLIA 1, to a satellite building.

The ageing Aerotrain has been offline since last year to undergo upgrades and is scheduled to commence operations either by the end of this year or, at latest, March 2025, according to Transport Minister Anthony Loke.

“When can we see some improvement? Hike [fees] and remain the same? Such a shame,”Abu Bakar said.

Lawyer Lim Wei Jiet agrees.

“If the service at our airports has been reliable and good so far, I don’t think many Malaysians would mind. However, it’s clear this is not the case,” Lim told Al Jazeera.

“One obvious disappointment being the breakdown of the (Aerotrain) train at KLIA I, which has not been repaired to date even after many months.

“This is frankly an embarrassment to Malaysia, which proclaims itself as a tourism hub. I think Malaysians deserve to ask why there is a need to increase the service charge when the service provided thus far is sub-par,” Lim added.

Lim said that while KLIA 1 could claim to rank among the best airports out there a decade ago, it is now showing signs of wear and tear.

“I dislike comparing with Singapore on every issue but it does sting as a Malaysian to see Singapore’s Changi Airport… which is objectively much better functionally and aesthetically compared to KLIA 1,” Lim said.

From June 1, passengers departing from the KLIA 1 will have to pay 73 ringgit ($15.5) to travel to any of the nine other countries that make up the Association of Southeast Asian Nations (ASEAN), up from 35 ringgit ($7.41) currently.

Travel outside of ASEAN will remain at the current rate of 73 ringgit ($15.5).

Travel to ASEAN countries from KLIA 2, where the budget carrier Air Asia operates, will rise from 35 ringgit ($7.41) to 50 ringgit ($10.60).

However, travel beyond ASEAN from KLIA 2 will get cheaper, with the service fee reduced from 73 ringgit ($15.5) to 50 ringgit ($10.6).

The Malaysian Aviation Commission said the fee increases were necessary to “support the aviation sector’s recovery and adaptability in the post-Covid-19 pandemic environment”.

Langkawi

Not everyone takes issue with the revised fees.

Carmelo Ferlito, an Italian economist who travels frequently from his home in Kuala Lumpur to Asia and Europe, believes the price hikes and the facilities at KLIA 1 are still acceptable.

“It seems to me the increases remain very much within a tolerable range,” Ferlito, who mostly travels to Milan and his wife’s home city of Jakarta, told Al Jazeera.

“Despite not having restored the Aerotrain service, KLIA 1 remains a pretty good airport when compared to its regional peers. It is much more comfortable than Bangkok and Manila for sure,” Ferlito said.

“I think that travelling frequently gives a better perspective and if you have been to Manila, Bangkok, Dhaka, Colombo, Lahore, etc… well, then you start really thinking that it is great to be at KLIA 1,” he added.

KLIA 1 opened in 1998 and was designed by the renowned Japanese architect Kisho Kurokawa, the brains behind Kansai Airport, the world’s first floating airport, in Japan’s Osaka.

KLIA 2, the low-cost carrier terminal, began operations in 2014.

Despite the price hikes, Malaysia’s airport charges are still lower than some regional peers, including Thailand.

Airports of Thailand (AoT) is set to increase passenger service charges at six international airports by 30 baht ($0.82), to 730 baht ($20.2), per person from April 1 to cover the costs of a new common operating system for airlines.

Jacqueline Fong, who shuttles between Kuala Lumpur and Kuching, Sarawak, on an almost weekly basis and makes about half a dozen international trips a year, also does not see a problem with the hikes.

“For me, if flight tickets are still dynamically priced, I should still be able to purchase flight tickets within my travel budget and that’s inclusive of the airport passenger charges,” Fong, the founder of homegrown handicrafts brand Tanoti Crafts, told Al Jazeera.

“I feel these charges… although [they will] increase the overall cost of travel, will not affect me much if I have the flexibility of travel times/dates and I am able to purchase cheaper flight tickets.”

Ibrahim Sani, the CEO of Peneraju Foundation and a frequent traveller domestically and overseas, said the fee increases are welcome given the need for the government to widen its tax base.

“The ⁠increase will help fund the airports’ upkeep and growth,” Ibrahim told Al Jazeera.

Accountant Mikhail Hafiz said he was not thrilled about the increase, which he believes will be especially resisted by those travelling with children and other family members.

“But I will bite the bullet and accept it, so to speak, if it helps the airline industry’s post-pandemic recovery,” Mikhail told Al Jazeera.

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