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Pearl of the Tyrrhenian Sea

It is the foamy waves from the Tyrrhenian on one side and the stark white marble peaks of Massa Carrara on the other which give way for the nickname Pearl of the Tyrrhenian Sea. The access to the sea has always been one of the primary characteristics of Viareggio, causing most of its ups and downs throughout history. Today it reigns as the second largest city in the province of Lucca , and during the season of Carnival and the summer months, its population explodes with visitors far and wide who come to stay at one of the many hotels , tempted by the colors, the energy, the sandy beaches and the delectable menu of fish.

Initially built as the port to the city of Lucca, competing with that of Pisa, the town of Viareggio didn’t really grow into the definition of a full-fledged city until the 1800’s where it started to take on a more permanent and residential feel about it. There are a little over 10km of sandy beaches between the private and public areas in this town along the coast of the Versilia though most of the public beaches are within the beautiful Parco Naturale Regionale Migliarino-San Rossore-Massaciuccoli .

In the 20th century the first nucleus of the 3 km long “ La Passeggiata ” began to take shape, a wide road running parallel to the beach decorated with gelato stores, caffès and park benches in the “liberty style.” This is still the place to stroll for good restaurants, sandy beaches and local shopping . These were the very caffè that Giacomo Puccini would sit at and it was also the very place where inventors of the Carnival - Tuscany style met and dreamed up the idea of 4 weeks of floats and customs!

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tourist information viareggio

An Introduction to Viareggio

Sitting on the sandy coast of the Vesillia, is the is the lively town of Viareggio.   Explosions of colorful beach umbrellas, striking Liberty architecture and the passing parade of floats at Carnival time.  A striking mix of a conflictual past with a fun and lively atmosphere today.

tourist information viareggio

Have Fun at the Carnival in Viareggio

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tourist information viareggio

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A Travel Guide to Viareggio on the Italian Riviera

tourist information viareggio

TripSavvy / Christopher Larson

Viareggio is the southernmost Italian Riviera resort on Italy's Mediterranean coast and the largest beach town in Tuscany . Liberty-style buildings housing shops, cafes, and seafood restaurants line its promenade, and there are several good Liberty-style villas, including one built by Puccini, in town.

Although Viareggio was at its peak as a resort in the early to mid-1900s, it's still a top Tuscan town for beaches, seafood, and nightlife. It's also known for holding one of Italy's top carnevale , or mardi gras , festivals.

Attractions in Viareggio

  • Beaches : The coast is lined with sandy beaches, most part of privately owned facilities although there is a free beach area in the south part of the city. For a price at the private beach establishments, you get a beach chair and umbrella and use of facilities like changing rooms and restrooms. Most facilities have a snack bar too. The sea is usually calm and good for swimming.
  • Promenade: A long seafront promenade lined with shops, cafes, and restaurants runs between the beach and town. The south end has Liberty-style architecture. The promenade is the place to see and be seen, especially during the evening passeggiata .
  • Pineta di Ponente: The large pinewood park, just two blocks from the beach, is a good place for walking and escaping the sun.
  • Piazza Shelley: One of the town squares is named for English Romantic poet Percy Bysshe Shelley. It's a pretty green space with benches and a bust of Shelley, who drowned off the coast near Viareggio in 1922.
  • Villa Paolina: Located near Piazza Shelley, this villa was commissioned by Napoleon's sister in 1822.
  • Villa Amore: Located on the main street along the sea, this villa was the first of several Liberty-style villas that were built in the countryside in the early 1900s where Viareggio later developed around them.
  • Villino Flore: One of the best examples of Liberty style, this villa was built in 1912.
  • Villa Puccini : The composer's last villa, is on Via Belluomini, around the corner from Grand Hotel Principe del Piemonte.
  • Museo Cittadella del Carnevale: The Carnival Citadel Museum has an exhibition of floats, masks, carnival postcards, and other memorabilia related to carnevale.

Carnevale in Viareggio

Viareggio holds one of the largest and most celebrated carnival festivals in Italy, drawing more than a million people each year. The famous parade features wildly elaborate floats, many of which are timely commentaries on current political or societal issues.

The parade runs along the seafront promenade and is usually held the three Sundays before carnevale , the day of carnevale (Shrove Tuesday), and the Sunday following. Admission is charged for the parades. Theater, music, masked balls, and other events are held during the carnival season, too. There's even a carnival museum in town.

Where to Stay and Eat

Many hotels are found near the beach and some have rooms with sea views or private beaches. Villa Tina was one of the first Liberty style buildings in Viareggio and the 3-star hotel still has period furniture and decor. Grand Hotel Principe del Piemonte, dating from 1922, is one of the historic hotels and is reminiscent of Viareggio's heyday. Il Principino, on the seafront across the street, was Viareggio's first beach resort built in 1938.

There's a small fishing port in Viareggio and you can expect good seafood made with fresh fish at most restaurants, especially those near the port area. 

How to Get There

Viareggio is on Italy's west coast in the area of Tuscany known as the  Versilia Coast . It's about 20 kilometers north of Pisa and 30 kilometers west of Lucca.

Fortunately, Viareggio is also on the rail line that runs along the coast between Genoa and Rome, which makes it relatively easy to get to by public transit. Alternatively, it's just off the A12 autostrada (toll road) that runs along the coast from the French border. Free parking is available outside the center or there are many paid parking places in town. However, the closest airport is Pisa, about 15 miles away.

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  1. Viareggio

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  2. Visit Viareggio: 2021 Travel Guide for Viareggio, Tuscany

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  3. La Passeggiata (Viareggio)

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  4. Learn Italian in Viareggio, at the seaside of Tuscany, Italy

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  5. Viareggio

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  6. Reiseführer Viareggio: 2023 das Beste in Viareggio entdecken

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COMMENTS

  1. Viareggio | Visit Tuscany

    But just a couple of years later, in 1822, Viareggio began to prove its potential as a popular tourist destination, with Napoleon Bonaparte's sister (better known as Paolina Borghese) deciding to take a holiday here. Viareggio immediately became a fashionable resort, so much so that in 1828 the first bathing establishment was opened.

  2. Viareggio, a town for Beaches and the Tuscan Carnival

    Sitting on the sandy coast of the Vesillia, is the is the lively town of Viareggio. Explosions of colorful beach umbrellas, striking Liberty architecture and the passing parade of floats at Carnival time. A striking mix of a conflictual past with a fun and lively atmosphere today. All the details you need to go to the Carnival in Viareggio, the ...

  3. THE 15 BEST Things to Do in Viareggio - Tripadvisor

    The Carnevale di Viareggio is a carnival held in the city of Viareggio, Tuscany, Italy. It is one the most popular carnivals in Europe. The tradition of the carnival goes way back to 1873, when the first parade was held. This parade with colorful floats is held on the Viale Regina Margherita and its favorite subjects are caricatures of popular ...

  4. 14 Best Things to Do in Viareggio, Italy - Italy We Love You

    San Paolino Church. However, from the religious point of view, the Church of San Paolino, in Via S. Andrea n. 221, in the historic center of Viareggio, is worth a visit. This beautiful church was built in 1896 and enlarged after about forty years. We find a beautiful mosaic on a golden background on the facade, which characterizes it and is ...

  5. Viareggio, Italy: All You Must Know Before You Go (2024 ...

    The main city of the northern Tuscan Riviera area of Versilia, Viareggio began as a medieval fishing village, then later gained renown for its shipbuilding. In the mid-19th century, the town was developed as a seaside resort, which it’s been ever since. Today, the city is loved for its long beaches, pine woods, great shopping and lively ...

  6. Viareggio Tuscany Beach Resort Travel Guide - TripSavvy

    A Travel Guide to Viareggio on the Italian Riviera. Viareggio is the southernmost Italian Riviera resort on Italy's Mediterranean coast and the largest beach town in Tuscany. Liberty-style buildings housing shops, cafes, and seafood restaurants line its promenade, and there are several good Liberty-style villas, including one built by Puccini ...