world tour salesforce

Salesforce is closed for new business in your area.

Discover how trusted AI can transform your customer experiences

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Resource Title

Session Title

Session description goes here. Session description goes here.

SPEAKER NAME • SPEAKER NAME

Jeff Mancari is a host of exceptional ability. Studies show that a vast majority of guests attending events by Jeff have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Speaker Name

Speaker Title

Salesforce World Tour Essentials is returning to Belgium. Through a variety of sessions you will discover the latest product innovations on the platform and hear how AI is transforming industries. Find solutions to your own challenges and network with thousands of our inspiring ecosystem and Trailblazer community. All in one day, and all for free.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

• Events help bring people closer together in the information age.
• Seven times out of ten, the experiences people remember most happen at events.
• When it comes to event type, meet your attendees where they are.

World-class learning, connection, and inspiration

Accelerate your Trusted AI journey.

Step into the Einstein Laboratory and craft an AI roadmap tailor-made for your business. From ideation to delivery planning, our design-thinking experts and architects will make sure that you’ve got your unique recipe for the T rusted AI revolution .

Learn from the best.

This is your day to learn. Take inspiration from thought leaders who are shaping the world. Hear incredible customer success stories that will give you a blueprint to transform your business. And connect with industry peers and experts to brainstorm, exchange ideas, and share best practices.

Find your solutions.

Discover how everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM. Our Customer 360 solutions are your key to delivering brilliant customer experiences and solving business challenges across industries and all business sizes.

Learn from the best. And explore the right solutions for you.

Bart Tomlow

Financial Manager

Christophe Godfroid

Business Lead - Digital Platform for Customer Interactions

Dana Brants

Global Head Digital Customer Channels

Eva Debrouwer

Business & Functional Analyst

House of Talents

Louis De Viron

Head of Tech & Pedagogy

Pieter Merlevede

Sinan Hascelik

Marketing Automation Trainer

Experience the magic.

Customer experience

Learn about Salesforce Customer 360 in our main expo area

Subtitle Text

Data Management

Hear from local customers at our Keynote and Breakout sessions

Sporst and Technology

Have fun while you network with industry peers and leaders

Your agenda for success.

Agenda subject to change. All times listed in CEST.

Pick up your badge and connect with peers over coffee.

8:00 - 10:00

Sessions, Demos, and Networking

Join morning sessions and get a glimpse of the Campground (expo area).

SPEAKER NAME • SPEAKER NAME • SPEAKER NAME

10:00 - 11:30

Opening Keynote

Discover the latest innovations from Salesforce and the stories of companies undergoing transformation in the CRM + AI + Data + Trust revolution.

11:30 - 12:45

Network or chill out in the Campground.

12:45 - 16:00

The learning continues with expert- and customer-led sessions, product demos, and more.

16:00 - 17:30

Networking Reception

Connect with your peers at the end of the day, and enjoy free food, drinks, and entertainment.

Join morning sessions and get a glimpse of the Campground (expo area)

The keynote is the main session that kicks off the event. Get ready for the latest trends that shape the rest day, inspiration by local customer success stories, and a sneak peek into the latest innovations on the Salesforce platform.

Learn more about the innovations on the Salesforce platform. Are you not yet familiar with our solutions, would like to be updated on the newest features or learn how your peers are driving success with Salesforce? Then these sessions are the right format for you!

12:45 - 13:15 - How Ahold Delhaize envisions to personalize every step of the customer journey using data and AI.

Learn how Ahold Delhaize build a rock solid strategy and personalises the service center, marketing campaigns and instore experience using data AI and Salesforce Customer 360.

13:30 - 14:00 - Public Sector Breakout

Coming soon. 

14:30 - 15:00 - How Swift operates with Salesforce in a highly regulated environment

Learn how Swift improves cost, speed, transparency and access of international payments.

Speakers: Christophe Godfroid, Business Lead Digital Platform for Customer Interactions at SWIFT

Dana Brands, Global Head Digital Customer Channels at SWIFT

15:15 - 15:45 - Deliver AI-Powered Experiences with MuleSoft

Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

12:45 - 13:15 - How Small and Growing Businesses can use AI to Find, Win and Keep customers

Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how Salesforce and generative AI helps your sales, service and marketing teams achieve more.

13:30 - 14:00 - House of Talents Case

Eva Debrouwer, Business & Functional Analyst at House of Talents

Pieter Merlevede, Business & Functional Analyst at House of Talents

14:30 - 15:00 - Reimagine Service With Trusted AI

Step into the AI era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM.

15:15 - 15:45 - Empower Everyone with the magic of CRM, AI and Automation

Learn how you can empower your teams to drive their own productivity. We’ll demo AI-powered workflows, our latest innovations in generative AI and Slack's synergies with CRM.

12:45 - 13:15 - Modernize Commercial Operations with Data + AI on CRM

Maximise revenue in Manufacturing by leveraging your data with AI-boosted selling effectiveness, pricing management, and demand forecasting. Integrate marketing intelligence with sales to improve your product mix for optimal results.

13:30 - 14:00 - Transform how you make decisions with AI-powered analytics

Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions.

14:30 - 15:00 - Why Salesforce is the future of Data and AI today

Discover why the Einstein 1 Platform is the top choice for businesses seeking powerful Data and AI solutions. Learn how this platform revolutionises decision-making and drives innovation in today's digital world.

15:15 - 15:45 - Make Every Marketing Moment Count

Creating personalised experiences is crucial for marketers who want to deliver results. Learn how to build lifelong relationships with customers by leveraging the power of Data and AI.

9:00 - 15:50

Masterclass Stage

Find solutions to your challenges and drive direct results with Salesforce. These sessions are directed to overcoming challenges across productivity, user adoption, data & AI strategies, integration, and more.

20min Unlock your Sales Productivity with Slack Sales Elevate 20min  AI-Powered Analytics for everyone; yes, EVERYONE! 20min 5 Steps to prepare your org for AI 20min Masterclass security in your Salesforce org 20min Managing Data Quality: MDM's versus Key Rings 20min Build a Single View of Your Customer With Data Cloud 20min AI FOMO in Customer Success

20min Well Architected Framework 20min Optimizing Costs: how Salesforce can help you! 20min Leveraging Core for Industry Cloud

Ecosystem Stage

Learn how to maximise your investment in Salesforce and how the ecosystem can help you accelerate your route to success. Discover successful implementation stories, take inspiration from best practices, and learn how to benefit from new technologies today.

09:00 - 15:50

Trailblazer Stage

At Salesforce we are serious when it comes to driving customer success and creating positive change in the world. Dive into value-driven content tailored to building your career within the ecosystem, championing sustainability, and exploring the transformative role businesses play as a platform for change.

50min  SWN Breakfast

20min  Trailblaze Your Way to Success

20min  'Digitaal Hasselt' - Citizen-Centric Local Government

20min  How the King Baudouin Foundation’s Community Portal helps to streamline its grants delivery

20min Autonomy through connection 20min  A Flavor of the Belgian Salesforce Community 20min  Making World Tour Essential more sustainable

20min Embracing Diversity: Shaping the Future of AI

20min Talent Ecosystem: New opportunities for companies and talents through reskilling 

20min Organizing Education in rural Kenya with Salesforce

Connect, get hands-on, and have fun in the Campground.

Even if you’re new to Salesforce, this event is for you! Hear inspiring and real-life stories of our customers’ success in driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform. See Customer 360 solutions come to life in our buzzing Campground, with booths showcasing our solutions for every role and industry. Chat with product experts and engage in live product demos. Enjoy plenty of opportunities to connect with peers and partners from the ecosystem, and have fun while you're at it.

Where you can find us!

Nekkerhal Brussels North

Plattebeekstraat 1

2800 Mechelen, Belgium

Explore our sponsor network and see how they can help you solve more challenges

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Your AI journey starts here.

Virtual Tips

Event description lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

© Copyright 2024 Salesforce.com, inc. All rights reserved . Various trademarks held by their respective owners. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Post-Event Page: Highlight video

Check out our event recordings

See the highlights from our amazing event in [city name].

Post-Event Page: Resource section

Lorem .ipsum dolor sit amet consectetur adipiscing elit

Lorem ipsum dolor sit amet consectetur adipiscing elit.

SporTS and Technology

Post-Event Page: Reg Closed Footer

Get inspired and

get down to business.

Our main keynote features these inspirational leaders and Trailblazers. And they'll be joined by more luminaries and experts in every industry who aren't just ahead of the digital transformation curve — they've changed the game.

Linda Yaccarino

Chairman, Global Advertising and Partnerships, NBCUniversal

Cletis Earle

Senior Vice President, Chief Information Officer, Penn State Health and Penn State College of Medicine

Bret Taylor

President and Chief Operating Officer, Salesforce

More Inspiring Leaders

Connect and learn from the best in your specific industry sessions!

Newsroom menu

• Press releases

Complexity is just untamed simplicity

Salesforce world tour essentials dubai.

World Tour Essentials is an annual one-day Salesforce event where business and technology leaders come together to connect, brainstorm, share expertise and experiences, and solve challenges together. Join us at the Madinat Jumeirah Conference Center to learn how Virtusa is helping organizations innovate, optimize, and modernize their Salesforce platforms.

Our featured offerings

• Health cloud
• Financial services cloud

• Explore Product
• Accounting Core
• AR Automation
• AP Automation
• Financial Analytics
• Project Accounting
• Orders & Inventory
• Multi-Entity & Multi-Currency
• Salesforce Connectors
• Explore Solutions
• By Industry
• Construction & Maintenance
• Consumer Goods
• Energy & Utilities
• Financial Services
• Healthcare & Life Sciences
• View All Industries
• By Business Need
• Accounting Software on Salesforce
• Accounting Automation
• Financial Reporting & Analysis
• Custom Accounting Software
• Success Stories
• Explore Partner Program
• Solutions Implementation Partners
• Independent Software Vendor
• Value Added Reseller
• Technology Partner
• Explore Resources
• Resource Types
• Support Overview
• Knowledge Base
• In-app AI assistance
• API Documentation
• Customer Support
• Accounting Seed University

Top 5 Reasons to Attend a Salesforce World Tour

Salesforce World Tour events bring Salesforce users, partners, customers, and the surrounding community together for a day filled with innovation, transformative learning, and inspiring conversations around today’s business challenges. Whether you’re currently using Salesforce for CRM or exploring the possibility of moving onto the platform, the Salesforce World Tour New York is the event.

Here are the top 5 reasons to attend this year’s World Tour.

1. It’s Completely Free to Attend If budgets are tight, this event is just right for your business. The Salesforce World Tour is free to all attendees, whether you’re a current Salesforce user or not. You’ll walk away having learned about the latest Salesforce products, processes, and opportunities without having to pay to attend. A win-win!

2. Get the Latest on AI and Customer 360 During Dreamforce last year, Salesforce relaunched Einstein 1 Platform , a trusted AI platform designed to connect data to create a cohesive profile of their customer. The Salesforce World Tour will dive into where the Einstein platform fits into the Customer 360 suite of Salesforce tools, share live demos of the product, and provide product experts on-site to answer questions specific to your unique business.

3. Sessions for Every Industry and Role As the leading CRM, Salesforce serves nearly every industry and touches every role. Let’s say you’re in marketing or sales—there are sessions for you. If your company falls under the manufacturing industry—there are sessions for you. With 80+ sessions available, you’re bound to find demos, workshops, and sessions that are right for you and your current business needs. In fact, you can explore the sessions now and filter by role, industry, and Salesforce product.

4. Feed Your Inspiration Ever feel like you’re constantly in “go-mode” and can’t find the time to think strategically? The Salesforce World Tour NYC weaves in several opportunities to network and brainstorm with the Salesforce Community—helping you to clear the clutter in your mind and gather ideas that will impact your business strategy and departmental plans as you prepare for 2024. It’s one of the best ways to give yourself space to think creatively and be inspired by other successful businesses.

5. Enhance Your Salesforce Experience with AppExchange Partners The beauty of Salesforce lies not only in the technology that powers the platform but also in the marketplace of solutions that extend the capability of your Salesforce org. From e-signature technology like DocuSign to a native accounting platform like Accounting Seed , there are a number of providers to learn from and explore (and many will give you a demo onsite!).

As a leading, fully Salesforce-native accounting solution, Accounting Seed invites you to visit with us during the Salesforce World Tour New York. Register for free today before space fills up. And be sure to stop by the Accounting Seed booth to learn how we can help you connect your data from sales lead to accounting ledger on the Salesforce Platform.

About Accounting Seed

Headquartered in Columbia, Md., Accounting Seed was founded in 2008 and published on the Salesforce AppExchange as a native accounting solution in 2011. The platform’s innovative and flexible architecture allows customers to manage their financial data  their  way. Accounting Seed’s secure and trusted technology enables a 360-degree view of a customer’s business, putting time back in their hands and empowering financial growth. Learn more at  accountingseed.com  or on the  Salesforce AppExchange .

See Accounting Seed in action

Get a close-up view of how accounting on Salesforce can eliminate the need for costly integrations—and silos of mismatched information—by sharing the same database as your CRM.

Continue Exploring

Don’t waste another minute on manual accounting

Accounting Seed Unveils AP Automation: Optimizing Payments within a Single Platform

Acquisition

Salesforce launches ‘einstein 1’ generative ai tool for government.

By Madison Alder

April 11, 2024

Salesforce on Wednesday announced a public sector version of its “Einstein 1” platform aimed at automating administrative tasks for government employees with artificial intelligence.

The platform is built on the customer relationship management software company’s existing Einstein 1 platform and includes features to transcribe calls for contact center workers and assist caseworkers with generating reports and documenting information.

“This is the kind of work that requires a lot of expertise and there’s never enough people to handle it,” Casey Coleman , senior vice president of global government solutions at Salesforce, told FedScoop in an interview on the sidelines of the company’s conference in Washington. 

Coleman said the system will cut down administrative time for government employees and “leave the experts to do the job of really interacting with people and making sure that the answer is provided to them.”

The announcement came during the company’s “World Tour D.C.” event, which included panels with multiple government customers from agencies like the U.S. Agency for International Development and the Internal Revenue Service. 

Other software companies — such as IBM and Microsoft — have also announced new AI tools for government in recent months, as interest in the technology continues to grow in the public sector. Meanwhile, the Biden administration is working to create guidance for procurement of those tools. The Office of Management and Budget is planning action on federal procurement of AI later this year and released a request for information on that work.

Coleman said interest in AI from public sector partners has “spiked up,” particularly for uses related to administrative work and things that can be tested quickly.

“Every conversation we have with public sector customers, or prospective customers, includes AI to some degree,” Coleman said. “Everyone is thinking about it — everyone is looking for use cases to test it on.”

Also on Wednesday, Salesforce announced that its Field Service, Privacy Center and Security Center tools are authorized for FedRAMP’s “high” impact level and the Department of Defense’s “Impact Level 5,” which means they’re cleared to be used with the government’s most sensitive unclassified data. GovSlack also achieved FedRAMP “high” authorization in February . 

More Like This

Congress presses va on modernization overhaul, supply chain system upgrade, some federal agencies want to make it security contracting rules simpler to find, uspto issues guidance for ai use in applications and processes, top stories, house modernization panel advances bill to improve crs’s data access in first-ever markup, doj ‘not aware of any’ identity theft, fraud following consultant’s data breach, gao budget request puts premium on modernization efforts, login.gov pilot to include option for biometric verification, cisa emergency directive tells agencies to fix credentials after microsoft breach, database of verified government social media accounts loses its teeth, more scoops.

MITRE launches lab to test federal government AI risks

Microsoft makes Azure OpenAI service available in government cloud platform

USAID seeking information about AI for global development playbook

Ibm envisions government, private sector uses for new ai ‘nutrition label’ tool, microsoft rolls out generative ai roadmap for government services, leidos teams up with microsoft to push on generative ai in public sector, microsoft azure openai service approved for use on sensitive government systems, latest podcasts.

Google’s Elizabeth Moon on new AI offerings for the public sector

Google’s Katharyn White on latest AI innovations for the public sector agencies

The future of FedRAMP

• Cost estimates for IRS’s Direct File program were incomplete, GAO says
• Google gets authorization to work with top-secret intelligence, defense data
• HHS IT draft strategy aims to connect health data with systems
• Peaceful protests, lawful assembly can’t be sole reason for DOJ facial recognition use under interim policy
• MPEs gain momentum for sharing information with allied partners
• State Department officials say they’re trying to set the tone globally on AI usage, as lawmakers question if it’s enough
• How 5G and mobile computing-at-the-edge are revolutionizing DOD’s future
• The power of the cloud to aid service members in their transition to civilian life
• New TMF investments support NASA, DOL modernization and cybersecurity efforts
• State Department is launching an internal chatbot
• AI won’t replace cybersecurity workforce, agency leaders say
• Treasury report calls out cyber risks to financial sector fueled by AI
• New FedRAMP roadmap details imminent plans for modernization
• GSA working on corrective action plan following OIG report on 'noncompliant' video-conferencing camera purchase
• CIO-SP4 protests in federal claims court prompt extension request for existing vehicle
• Software license purchases need better agency tracking, GAO says