hong kong tourism board 2022

HKTB Announces Revival Plan to Showcase Hong Kong With New Perspectives and Pave Way for Return of Tourists

HONG KONG--( BUSINESS WIRE )--The Hong Kong Tourism Board (HKTB) held its annual Tourism Update event online today (6 May) and announced a revival plan that highlights Hong Kong’s vibrant developments and new experiences, aiming to generate a positive ambience and make the city top-of-mind destination for worldwide travellers when travel resumes.

With the theme “Together Towards New Horizons”, Tourism Update 2022 attracted 3,200 trade representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants, and meeting and exhibition organisers from Hong Kong, Mainland China, and overseas markets. The HKTB shared insights into the latest tourism trends and its work plan for the coming year. Guest speakers from major organisations also outlined new developments to further enhance Hong Kong’s world-class tourism infrastructure.

In his opening remarks, HKTB Chairman Dr Y K Pang highlighted Hong Kong’s return to normality. “The fifth wave of the pandemic is subsiding,” he said. “Hong Kong’s daily life and economic activities are now gradually returning to normal, allowing us to stage large-scale events and prepare to welcome back visitors.

“Throughout the pandemic, Hong Kong never stopped building and upgrading its tourism infrastructure. We will see the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to go into service within the next couple of years. With these new infrastructure elements and the support of the Central and Hong Kong SAR Governments, Hong Kong’s competitive edge has held firm and we can head towards new horizons with confidence.”

In his presentation of the work plan for the coming year, HKTB Executive Director Dane Cheng described how the HKTB will focus first on generating a positive ambience in the city, stimulating consumption, and maintaining Hong Kong’s profile globally by launching “Hong Kong Summer Treats”. The campaign will provide a wide range of discounts and promotional offerings, and will begin with “Arts in Hong Kong” – a campaign that supports international art and cultural events, such as Art Basel, which will return in a physical format.

When social distancing measures are further relaxed, the HKTB will arrange more world-class events in phases, including the Hong Kong Wine & Dine Festival and Hong Kong WinterFest, and give its support to other high-profile events such as the Hong Kong Sevens.

Mr Cheng stressed the importance of ensuring a recovery at home in the run-up to the return of worldwide visitors. “These promotions will generate a positive ambience in Hong Kong and demonstrate how we have returned to normal. The HKTB will then launch extensive promotions, including the tactical ‘Open House Hong Kong’ campaign, to welcome back visitors when the time is right. To better respond to market needs, we will also strive to enhance the visitor journey into a seamless experience through a comprehensive digital transformation.”

He revealed: “The HKTB has conducted extensive research in 16 markets and found Hong Kong is still well-loved by travellers worldwide. They have specifically identified some major driving factors to visit Hong Kong, including cleanliness, local culture, in-depth experiences, unique cuisine, high accessibility, and ease of communications. These factors are not only core strengths of Hong Kong but also match the trends and tastes of the post-COVID travel era.

“With our solid tourism foundations, our status as an East-meets-West centre for international cultural exchange, our position at the heart of the dynamic Greater Bay Area, and our wealth of new tourism assets and infrastructure, Hong Kong’s tourism future is full of potential.”

For media inquiries: Vanessa So [email protected]

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Hong kong tourism board announces revival plan to showcase hong kong with new perspectives and pave way for return of tourists.

TORONTO and HONG KONG, May 06, 2022 (GLOBE NEWSWIRE) -- The Hong Kong Tourism Board (HKTB) held its annual Tourism Update event online today (6 May) and announced a revival plan that highlights Hong Kong’s vibrant developments and new experiences, aiming to generate a positive ambience and make the city top-of-mind destination for worldwide travellers when travel resumes.

With the theme “Together Towards New Horizons,” Tourism Update 2022 attracted 3,200 trade representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants, and meeting and exhibition organizers from Hong Kong, Mainland China, and overseas markets. The HKTB shared insights into the latest tourism trends and its work plan for the coming year.

In his opening remarks, HKTB Chairman Dr. Y K Pang highlighted Hong Kong’s return to normality. “The fifth wave of the pandemic is subsiding,” he said. “Hong Kong’s daily life and economic activities are now gradually returning to normal, allowing us to stage large-scale events and prepare to welcome back visitors.

“Throughout the pandemic, Hong Kong never stopped building and upgrading its tourism infrastructure. We will see the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to go into service within the next couple of years. With these new infrastructure elements and the support of the Central and Hong Kong SAR Governments, Hong Kong’s competitive edge has held firm, and we can head towards new horizons with confidence.”

In his presentation of the work plan for the coming year, HKTB Executive Director Dane Cheng described how the HKTB will focus first on generating a positive ambience in the city, stimulating consumption, and maintaining Hong Kong’s profile globally by launching “Hong Kong Summer Treats.” The campaign will provide a wide range of discounts and promotional offerings and will begin with “Arts in Hong Kong” – a campaign that supports international art and cultural events, such as Art Basel, which will return in a physical format.

When social distancing measures are further relaxed, the HKTB will arrange more world-class events in phases, including the Hong Kong Wine & Dine Festival and Hong Kong WinterFest, and give its support to other high-profile events such as the Hong Kong Sevens.

Mr. Cheng stressed the importance of ensuring a recovery at home in the run-up to the return of worldwide visitors. “These promotions will generate a positive ambience in Hong Kong and demonstrate how we have returned to normal. The HKTB will then launch extensive promotions, including the tactical ‘Open House Hong Kong’ campaign, to welcome back visitors when the time is right. To better respond to market needs, we will also strive to enhance the visitor journey into a seamless experience through a comprehensive digital transformation.”

He revealed: “The HKTB has conducted extensive research in 16 markets and found Hong Kong is still well-loved by travellers worldwide. They have specifically identified some major driving factors to visit Hong Kong, including cleanliness, local culture, in-depth experiences, unique cuisine, high accessibility, and ease of communications. These factors are not only core strengths of Hong Kong but also match the trends and tastes of the post-COVID travel era.

“With our solid tourism foundations, our status as an East-meets-West centre for international cultural exchange, our position at the heart of the dynamic Greater Bay Area, and our wealth of new tourism assets and infrastructure, Hong Kong’s tourism future is full of potential.”

Guest speakers from major organizations also outlined new developments to further enhance Hong Kong’s world-class tourism infrastructure.

The West Kowloon Cultural District is one of Hong Kong’s major arts and cultural projects. Its contemporary art museum M+ opened last year, and the Hong Kong Palace Museum will welcome its first visitors this summer. Speaking at the event, Chief Executive Officer of the West Kowloon Cultural District, Mrs. Betty Fung, said: “As a unique cultural hub with unrivalled connectivity in Hong Kong and Asia, WKCD presents the best of the eastern and western culture to visitors, from Chinese arts and antiquities to contemporary visual culture, and offers visitors a holistic experience blending arts and culture with retail, dining and entertainment.”

Hong Kong International Airport plays a pivotal role in maintaining the city’s status as a leading international aviation hub. Airport Authority Hong Kong Executive Director (Airport Operations) Mrs. Vivian Cheung said: “In addition to maintaining our aviation hub status, our strategy is to transform Hong Kong International Airport from a city airport into an Airport City, developing ourselves into a destination in itself for visitors. The Airport City aims to attract global visitors through its wide range of offerings in retail, dining, entertainment and leisure while providing a business platform through its convention and exhibition facilities. In parallel, we are further enhancing the airport’s sea and land connectivity with the Guangdong-Hong Kong-Macao Greater Bay Area, with a view to facilitating a seamless journey for the 70 million people in the region to visit the Airport City.”

The integration of culture, sports, and tourism is a key development direction. General Director (Commercial) of Kai Tak Sports Park, Mr. James Irvine, said: “As one of the most significant sports infrastructures in Hong Kong, Kai Tak Sports Park will add vibrancy to the city’s dynamic tourism landscape with its world-class sports, leisure and entertainment experiences. A first-of-its-kind destination set in the heart of the city will bring the global community to Hong Kong.”

A media snippet is available by clicking the image or link below:

Members of the media can download the press release from the link below: https://www.discoverhongkong.com/eng/hktb/newsroom/press-releases.html

For media inquiries, please contact: Jorge Lee Tel: (416) 366-2389 ext 206 Email: [email protected] .

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Hong Kong gov’t defends ‘mega events’ funding as HK$192 million approved since scheme’s 2023 launch

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Hong Kong’s government says it approved spending of over HK$192 million since 2023 on “mega events” designed to attract tourists, and had put rules in place to guard against potential conflicts of interest .

In a written response to lawmakers on Wednesday, the Culture, Sports and Tourism Bureau said the committee overseeing the “Mega Arts and Cultural Events Fund,” which is intended to attract major events to the city, had strict requirements on declaration of interests.

Beneficiaries “must follow the provisions of the funding agreement… and fulfil the related obligations,” and would only receive funding after the events, the bureau added.

Authorities unveiled the fund in 2022 in an effort to drive tourism in the city. It opened for applications in April last year.

Since then, the government had approved almost HK$155 million for 14 events, including Art Basel Hong Kong which received HK$15 million per year.

Another HK$37 million was granted to help host an undisclosed number of future events, the bureau said, adding that details would be announced in due course.

The bureau’s response was prompted by lawmaker Kenneth Lau, who asked how the government would oversee the vetting of applications after “Chubby Hearts Hong Kong,” an installation of giant heart-shaped balloons that received HK$7.7 million from the fund, drew suspicions of transfer of benefits.

The installation was designed by British fashion designer Anya Hindmarch, who also had a shop in the New World Development’s K11 Musea mall in Tsim Sha Tsui. The fund’s committee is chaired by New World Development’s CEO Adrian Cheng.

“The [committee] is fully committed to the principles of integrity, honesty, fairness and impartiality,” the bureau said.

The bureau also revealed that it had used a separate fund to subsidise 16 sporting events with total spending of HK$197 million last year, the highest figure in the past five years.

Influencers

Separately, the bureau said the Tourism Board invited more than 2,000 people, including social media influencers and celebrities, to produce promotional videos featuring their travel experiences in Hong Kong.

They included US actor Henry Golding, Japanese star Takeru Satoh, South Korean actor Jung Hae-in, and Malaysian actress Lin Min-chen.

More than 330 such videos were uploaded to 3,000 platforms worldwide, reaching an audience of over 200 million, the bureau added.

It was unclear how much was spent on such publicity campaigns. “Since the aforesaid promotional initiatives have been subsumed under [the Tourism Board’s] promotion efforts in various areas, it is difficult to quantify the relevant expenditures separately,” the bureau said.

Financial Secretary Paul Chan earmarked HK$1.09 billion to boost tourism during his budget speech for the 2024-25 fiscal year.

Arrival numbers have gradually risen since Hong Kong’s Covid travel curbs were lifted, led by visitors from mainland China. However,  spending has lagged and arrivals from North America and Europe have not recovered to pre-pandemic levels .

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Hans Tse is a reporter at Hong Kong Free Press with an interest in local politics, academia, and media transformation. He was previously a social science researcher, with writing published in the Social Movement Studies and Social Transformation of Chinese Societies journals. He holds an M.Phil in communication from the Chinese University of Hong Kong.

Before joining HKFP, He also worked as a freelance reporter for Initium between 2019 and 2021, where he covered the height - and aftermath - of the 2019 protests, as well as the sweeping national security law imposed by Beijing in 2020.

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Hong Kong Tourism Board Says Visitor Arrivals Up 40% Y/Y In March

HONG KONG TOURISM BOARD: PROVISIONAL VISITOR ARRIVALS OF 3.4 MILLION FOR MARCH, UP 40% Y/Y

HONG KONG TOURISM BOARD: PROVISIONAL VISITOR ARRIVALS OF 11.23 MILLION FOR Q1, UP 5% FROM Q4 2023

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