Daily Insight Nigeria

  • Subscribers

Daily Insight Nigeria

Meet the New Minister of Tourism

nigeria tourism minister

Having realized the significant roles played by the tourism industry especially in the area of holistic development of Nigeria. To manage the industry better, President Bola Ahmed Tinubu has announced Lola Ade-John as the Minister of Tourism.

Special Adviser to the President on Media and Publicity, Ajuri Ngelale, made this known in a statement issued to journalists on Wednesday, August 16, 2023.

Her Profile

AYTF to honour Lagos Governor’s effort in Tourism…

Federal Ministry of Tourism Identifies with the African…

NIHOTOUR Boss, Kangiwa identifies with African Youth…

Lola Ade-John has worked as a banker and a distinguished Information and Technology expert.  

Throughout her three-decade-long career, she made significant contributions to Ecobank Nigeria, holding various senior management roles within and outside Nigeria, solidifying her reputation as a top technology expert. 

Lola Ade John’s academic journey started from the University of Ibadan where she obtained a B.Sc. in Computer Science in 1984. Her exceptional performance earned her the honour of being the top graduate of her class that year. 

During her National Youth Service year, she supported systems for Petroleum Engineers and the Personnel department across various divisions.

Her dedication and expertise led her to serve as a System Analyst at The Shell Petroleum Development Company Of Nigeria Ltd for 7 years and 3 months, contributing significantly to crucial projects.  

Her career continued to flourish as she joined Magnum Trust Bank Ltd. (now part of Sterling Bank Nigeria Plc.), where she played a pivotal role in establishing Information Technology, Administration, Personnel & Training, and Business Development departments.

Pioneering the use of structured cabling in the Nigerian banking industry, she successfully implemented new technology platforms for the bank, ensuring its competitiveness and growth.  

In June 1998, she took on the position of Group Head of Support Services and Technology at Access Bank Plc.

Over 13 years and 1 month, she led transformative projects, including the construction of a new Head Office building and data centre with an investment of $3 million in technology.

Her innovative approach, such as implementing a paperless office environment, set new standards for efficiency and sustainability.  

Continuing her journey in the banking sector, Lola Ade John served as the Head of Applications at United Bank for Africa, leading a project team that migrated customer and bank data to a centralized core banking platform, driving the bank’s growth and modernization. 

Tinubu appoints Olubunmi Tunji-Ojo as New Minister of Marine & Blue Economy 

CUSTOMS REVENUE: MMA Command Generates over N47billion in Seven Months

AYTF to honour Lagos Governor’s effort in Tourism Sustainability

Federal Ministry of Tourism Identifies with the African Youth Tourism Festival

NIHOTOUR Boss, Kangiwa identifies with African Youth Tourism Festival

ECOTOURISM: LCC play host to LASG officials

Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment.

Welcome, Login to your account.

Prove your humanity

Recover your password.

A password will be e-mailed to you.

  • Advertisement

Reporters At Large

  • For The Record
  • Press Releases
  • Entertainment
  • People & Events

Reporters At Large

What Nigerian Tourism Minister Should Do To Succeed, NANTA National President Reveals

ReportersAtLarge

Minister of Tourism, Ms Ade-John (left) and the NANTA National President, Mrs. Akporiaye

President of the National Association of Nigeria Travel Agencies (NANTA), Susan Akporiaye, has revealed what the Minister of the newly-created Ministry of Tourism in Nigeria, Ms Lola Ade-John, should do to succeed and revamp the money-spinning industry for the benefit of the country and her people.

Akporiaye disclosed this in an exclusive interview with REPORTERS AT LARGE at the just-concluded Africa Tourism Leadership Forum and Award held at Gaborone International Conference Centre, Botswana.

Recall after lots of campaigns by Tourism stakeholders for a separate Ministry of Tourism over the years, President Bola Tinubu on Wednesday, August 16, 2023, announced the creation of a stand-alone Ministry of Tourism and announced Ms Lola Ade-John as the minister. Since the pronouncements, stakeholders have continued to offer information and advice that could help the minister to succeed, thereby emboldening Nigeria on the map of Tourism nations in the world.

nigeria tourism minister

Akporiaye, who expressed optimism that Ms Ade-John must have received all the reports from the agencies under the ministry, the Nigeria Tourism Development Authority (NTDA) and the National Institute for Hospitality and Tourism (NIHOROUR), since there was no handover note for her because there was never a minister of tourism, emphasised the need for the minister to also get comprehensive reports from the private sector.

“Let her not depend only on the reports of the government. That one-sided report would make her decision one-sided. We have been suffering from that one-sidedness for a very long time. The government and the private sector’s reports, and her independent research, will produce a proper balance which would propel the expected overhauling and revamping of the Industry. Ms Ade-John must not listen to those people claiming to be ‘the real people’, the self-acclaimed ‘the voice of the entire private sector,’ because I also understand that politics play out even in the private sector. We are fighting our devils, politics is everywhere. I am a private sector person, and I have been in a leadership role in the private sector for a very long time. Some people are playing politics, people being very selfish as you see them running and pursuing personal, not corporate agendas. She should do her independent research to know which among these private sectors is making a huge difference.”

The National NANTA President said, having found out the real and influential bodies and individuals in the private sector, Ms Ade-John should call them to a private meeting, brief them about the government agencies’ reports and request theirs.

“Then, if she needs help, she can call the government and the private sectors to a retreat, and let both parties sit down at the same table to forge a progressive and sustainable direction for the Ministry and the Nigerian Tourism industry. I am sorry, without that we might have issues because tourism is more private than government.”

Akporiaye noted that the retreat should not be just a one-off, rather, it should be periodical and heart-searching which may result in clashes of opinions and perspectives but all in the good of the Nigerian tourism industry. She added that stakeholders should be allowed to be honest, and not just to be massaging someone’s ego in such retreats. “There should be no press or media attention so that people can be honest, open and sincere on their perception about the reality of the Nigerian tourism industry.”

While advising Ms Ade-John to lead such meetings without the mindset of judging, indicting or crucifying anybody, Akporiaye noted that participants in the meeting should respectively express their perceptions. This, according to her, will reveal the true state of tourism in Nigeria and help to prefer useful and sustainable solutions to the challenges in the industry.

“Just a 5-day serious-minded retreat in one hotel where the challenges in the industry would be discussed in the first two days, and nothing in the retreat should go to the public through the media – all players should sign an agreement that nothing discussed here would be made public and nobody would be victimized by telling ourselves where we went wrong – and the next three days are for the way forward; like a road map to success and prosperity. I am sorry for using the word ‘roadmap’, it is because I am used to the word as a tourism expert. Like Lagos’ roadmap of tourism, and Nigeria’s roadmap of tourism, I am tired of those roadmaps, what are we doing with them?”

Expectations from the Tourism Minister

The NANTA National President expressed optimism that Ms Ade-John success would be the fullest if the Minister could successfully organise meetings with the public and the private sectors to sincerely discuss the issues and prefer solutions to the many challenges in the Nigerian Tourism industry.

Reacting to the newly-created Ministry of Tourism, her expectations from it and the banking and technology background of the minister, the NANTA boss said “One good thing about tourism is that any profession can work in tourism; everything needed is the passion. I am a microbiologist and look at me here now. For you to perform well in Tourism, you don’t have to study Tourism in school; all you need is to make a difference.

“Almost everybody has an idea of tourism because they have travelled. A lot of people are involved in tourism activities without even knowing. Their tourism idea may be holistic, but they have an idea because they travel whether outside or within the country. I don’t share the school of thought that for the Minister of Tourism to do well, he/she must have studied tourism. I say a big “NO” to that philosophy. Funny enough, Ms Ade-John has been involved in tourism because the fundamental of TravelTech is technology. The saying goes that the future of tourism and travel is technology. She is a technology expert, invariably she is involved in tourism. She already has an edge in tourism because everybody is talking about the future of tourism in technology. She has the technology to bring on board and to help.”

Akporiaye, who noted that expectations from Ms Lola-John are high, said “I feel for her because we never had the Ministry of Tourism as an independent and separate ministry, so she may not have any form of reference. I think Lai Mohammed did more for information than for tourism.”

Meanwhile, the NANTA National President felt that the government should have made it a Ministry of Culture and Tourism, explaining that “because for us, it is our culture that we sell as tourism because that is the product that we have.

“The Ministry of Tourism is new in Nigeria, without any form of reference, unlike the Western world. For things to work in the industry, the Minister of Tourism and the Minister of Arts, Culture and Creative Economy, Hannatu Musawa, have to work hand-in-hand; they have to be best friends. They cannot afford to fight, and we have to just pray for her.”

Akporiaye added “I cannot say I am expecting much or less from her. I prefer to underpromise and keep the expectations low on a personal note. But the hopes are high for her, and as a woman myself, I am expecting a great relationship with her, while we keep our fingers crossed. There’s this saying that when women rule, everyone wins. We are hopeful that Ms. Ade-John will make a difference, if not she might probably give the government reasons to scrap the ministry again. This is the reason we are here to support her; this is not the time to fight our minister but to support her, give her all the ideas, and let her know what she needs.

“Most importantly, the choice is hers: if she wants to listen to us, or the other way around, it is her choice. She is the minister; she is my boss. She decides what to do, and we hope she works with the private sector.”

NANTA and the Public Sector’s Relationship

Akporiaye disclosed that “NANTA, as an association for travel and tourism entrepreneurs, used to have two fathers, but now that we have three ministries, aviation, culture and tourism, we have one father and two mothers. Of course, we cover all the areas, and we have relations with all the ministries. For us, it is to continue to build that great relationship with the government. We should continue to let the government know that we are here to inform on the best way it is being done. We will continue to push and establish relationships so that the private and government relations would be strong to enhance better policies for the industries. If we have good policies for travel and tourism generally, it would be easy for NANTA members to sell. Sometimes, it is the difficulty of policies that discourages selling. NANTA’s responsibility is to make sure our members have the opportunity to sell ‘destination Nigeria’. How do we do that? We will continue to build relationships with the government to make sure we have a good level playing ground for every stakeholder, and the right policies are in place for our members to sell.”

Get real time update about this post categories directly on your device, subscribe now.

Related Posts

Ekiti State Bureau of Tourism Development Launches Pre-Hiking Of Okelapa, Africa's First Plane Crash Site

  • Ekiti Bureau of Tourism Development Launches Pre-Hiking Of Okelapa, Africa’s First Plane Crash Site

Nigerian Emerges First Black Female Footballer To Own A Club In Italy

  • Nigerian Emerges First Black Female Footballer To Own A Club In Italy

President Tinubu, Vice President Shettima, with the leadership of the National Assembly and the governors in Lagos on Friday, April 12, 2024.

  • Tinubu Reveals When Nigeria’s Economy Will Bounce Back

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

MyeBookHub Digital Marketplace

  • We’ve Paid Another N2bn To APC Ex-LG Chairmen – Makinde
  • New National ID Card To Be Issued Through Banks — FG

Tension As Armed Men Besiege Oyo State Govt Secretariat

Us-based socialite, sade green, siblings buried mum in grand styles, let bilateral games spirit extend beyond sports field, ui dvc tells sports delegates, makinde assents rule of law enforcement authority bill, living god apostolic evangelical mission to celebrate 15th anniversary, holds 21-day revival.

Reporters At Large Transparent Logo

Reporters At Large (RAL) is an emerging online news platform that seeks to inform, educate and entertain about the happenings around the world. RAL is staffed with dedicated and professional team and publishes accurate and balanced news stories and articles with speed.

  • Breaking Bones
  • Science & Technology
  • Tourism & Culture

RECENT POSTS

© 2016-2024 Reporters At Large - ...Guided by professionalism! RAL .

Welcome Back!

Login to your account below

Remember Me

Retrieve your password

Please enter your username or email address to reset your password.

Add New Playlist

- Select Visibility - Public Private

Politics Nigeria

JUST IN: Tinubu’s Minister Hospitalised in Abuja After Suffering Acute Poisoning

Photo of Daniel Daniel

Nigerian Tourism Minister Lola Ade-John has reportedly been hospitalised in Abuja after suffering acute poisoning. POLITICS NIGERIA reports that Ade-John, 60, was rushed to the Federal Medical Centre, Jabi, shortly after she started manifesting symptoms of poisoning, according to the sources. Peoples Gazette cited sources close to her family, stating that she had been at the facility for four days as of Friday morning. The minister, a career banker and tech investor has been on a machine to aid her breathing, the sources said. The specifics as to what substance she ingested and how could not be immediately established, according to the publication. The publication further reports that her worsening situation has further set the family against the government, with the permanent secretary of her ministry said to be in disagreement as to whether she should continue receiving treatment at a public hospital or be moved to a better-equipped private facility downtown. The permanent secretary, Ngozi Onwudike, was said to have insisted that the minister should not be transferred because the FMC is a public hospital and its services wouldn’t attract substantial charges to the government, a position her family rebuffed. But they remained with her as they could not raise funds to move her to a private hospital, the sources said. Ade-John assumed the role of minister in August, appointed by President Bola Tinubu. She stood out as one of the cabinet members selected outside the traditional political circles. Having resided in London for several years, she was called upon by the president to return to the country and serve.

''With Ganduje as APC national chairman, Tinubu'll lose 2027 presidential election'' - Kwankwaso

‘uncontrollable crisis brewing in kano’ - northern youths write tinubu on tribunal judgement, related articles.

nigeria tourism minister

JUST IN: APC’s Igbokwe speaks on collecting huge money to islamize Ndigbo

nigeria tourism minister

Andy Ubah wins APC governorship Primaries in Anambra [FULL RESULTS]

nigeria tourism minister

JUST IN: Sanusi to visit Lagos before travelling to Abuja

nigeria tourism minister

BREAKING: Tinubu meets Afenifere leaders in Akure, sings and receives blessing[PHOTOS]

nigeria tourism minister

Impeachment: “I have not received any Notice” – Shuaibu replies Edo Assembly

nigeria tourism minister

BREAKING: Former Bayelsa Governor dies [PHOTO]

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • Advertise with us
  • Sunday, April 14, 2024

Most Widely Read Newspaper

PunchNG Menu:

  • Special Features
  • Sex & Relationship

ID) . '?utm_source=news-flash&utm_medium=web"> Download Punch Lite App

Police probe alleged poisoning of tourism minister

Lola Ade-John

Minister of Tourism, Lola Ade-John

Kindly share this story:

The Commissioner of Police, Federal Capital Territory Police Command, Haruna Garba, has ordered the State Criminal Investigation Department to immediately take over from the Mabushi Police Division, an ongoing investigation into the alleged poisoning of the Minister of Tourism, Lola Ade-John, who has been hospitalised at the Federal Medical Centre.

The FCT Police Command Public Relations Officer, SP Josephine Adeh, revealed the development on Saturday in an exclusive telephone interview with our correspondent.

“The CP has ordered the Mabushi Police Division that was investigating the matter to immediately transfer it to the SCID,” SP Adeh revealed.

  • Disclose Nigeria's loan agreements since 1999, SERAP urges Tinubu
  • Yankassai, others advise Tinubu to promote inclusion
  • Release Nnamdi Kanu unconditionally, Rep begs Tinubu

The PUNCH reports that Ade-John, 60, who was appointed as a minister by President Bola Tinubu in August, has been hospitalised in Abuja after being said to have suffered acute poisoning from an unknown origin, as her family members fear that time was running against their efforts to save her life.

It was learnt that the minister was rushed to the Federal Medical Centre, Jabi, shortly after she started manifesting symptoms of illness, according to family sources familiar with her ordeal. She had spent five days at the facility as of Saturday morning, our correspondent gathered.

Officials at the FMC could not be reached as they did not respond to phone calls and text messages from our correspondent.

The PUNCH journalist, Sanusi, has over six years media experience covering metro, entertainment, politics, civil societies, foreign affairs, crime and security.

  • Bola Tinubu
  • Haruna Garba
  • Josephine Adeh
  • Lola Ade-John

All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.

Contact: [email protected]

Stay informed and ahead of the curve! Follow The Punch Newspaper on WhatsApp for real-time updates, breaking news, and exclusive content. Don't miss a headline – join now!

VERIFIED: Nigerians can now earn US Dollars with premium domains just like Americans, acquire for as low as $1200 and you profit $19000 (₦23million). Click here to start.

ONLINE FOREX, BITCOIN, BINARY AND PROP FIRM CHALLENGE TRADING EXPERT. Do you require the service of a tested, trusted and experienced Forex-Trader, who can help you profitably trade your Forex, Bitcoin and Binary accounts for minimum of 10-20% weekly profit and also help you pass your prop firm account challenges?. WhatsApp : 08030797998 . Click here for details;

Follow Punch on Whatsapp

Latest News

Just in: iran summons french, british, german envoys over reactions to israel attack, video: it's short cut to death, ndlea warns against deadly 'combine', us helped israel down 'nearly all' iran drones - biden, how junior pope refused to wear life jacket – adanma luke, chibok girls: us renews commitment to nigeria's anti-terrorism efforts.

airtel-tenency-ad

Labour submits N615,000 minimum wage demand in fresh proposal

Lorem ipsum dolor sit amet, conse adipiscing elit.

Tinubu oronsaye report

  • Our Stories

Tour Nigeria

Popular keywords.

No Record Found

Welcome to Nigeria

A vibrant nation where culture and nature unite in harmony.

Embark on a transformative adventure with Tour Nigeria, guiding you into unexplored realms for an authentic Nigerian encounter.

From historic landmarks and cultural treasures to sunlit coastlines, enchanting waterfalls, and vibrant festivals, we unveil the genuine spirit and essence of Nigeria.

Explore the diversity of our wildlife and the majestic beauty of plateaus—a journey that reveals the heart and soul of this remarkable country.

Remembering One of Nigeria’s Greatest Football Players

The masters of nigerian art, nigerian party jollof: the king of rice, adire: the art of tie and dye, explore gashaka-gumti national park, nigeria’s largest reserve.

Gashaka-Gumti National Park stands as a testament to Nigeria’s commitment to preserving its natural heritage.

Embark on Your Nigerian Odyssey Through Our Vibrant Cities.

Begin your adventure in Ekiti, known as the "Land of Honor and Integrity." Explore the picturesque rolling hills and lush forests that characterize this tranquil state.

Continue your journey to Osun, a state steeped in spirituality and tradition. Explore the UNESCO-listed Osun-Osogbo Sacred Grove, a lush forest sanctuary dotted with shrines and sculptures dedicated to the river goddess Osun.

Venture northeast to Bauchi, the "Gateway to the Northeast," where rugged landscapes and rich history await. Explore the ancient city of Yankari and its renowned national park, home to diverse wildlife including elephants, lions, and baboons.

Discover the jewel of Nigeria's south in Cross River state, where lush rainforests, cascading waterfalls, and pristine beaches beckon. Explore the vibrant city of Calabar, renowned for its colorful street carnivals and historic architecture

The Capital Oasis Escape to the serene surroundings of Abuja, Nigeria's purpose-built capital city and a haven of modernity and tranquility. Admire the architectural marvels of the National Mosque and Aso Rock, or stroll through the lush greenery of Millennium Park and Jabi Lake.

Nigeria's Melting Pot No visit to Nigeria would be complete without experiencing the dynamic energy of Lagos, the country's commercial capital and cultural epicenter. Dive into the bustling markets of Balogun and Oshodi, where vendors hawk everything from colorful fabrics to exotic spices.

Explore the ancient city walls and marvel at the grandeur of the Emir's Palace, a testament to Kano's rich history and royal heritage. Indulge your taste buds with a feast of local delicacies, from spicy suya to savory fura da nono. In Kano, tradition and modernity converge in a vibrant tapestry of sights, sounds, and flavors.

Things to do in Nigeria.

Nigeria in stories, experience the heartbeat of africa and embark on a journey of discovery.

From bustling cities to serene landscapes, Nigeria offers a myriad of experiences waiting to be explored. Whether you’re drawn to its cultural heritage, natural beauty, or vibrant energy, Nigeria promises an unforgettable adventure filled with endless possibilities. Let’s dive into what makes this country so wonderful and why you should add it to your travel bucket list!

Symbolism in National Flag and Coat of Arms

Learn about the symbolism behind Nigeria’s national flag and coat...

Largest Oil and Gas Producer in Africa

Explore Nigeria’s abundant natural resources, including oil and gas, which...

The Economic Heartbeat of Africa

Discover Nigeria’s thriving economy, the largest in Africa and projected...

World’s Second Largest Film Industry and Pioneer of Afrobeats

Immerse yourself in Nigeria’s vibrant entertainment scene, home to Nollywood,...

A Unique Nigerian Spirit

Experience the resilience, creativity, and entrepreneurial spirit of Nigerians, known...

Fuelling Artistic Expressions Through Art

Delve into Nigeria’s vibrant art scene, from traditional craftsmanship to...

Spectacular UNESCO World Heritage Sites

Journey to the Sukur Cultural Landscape in Adamawa and the...

Africa’s First Nobel Laureate

Celebrate the literary legacy of Wole Soyinka, Africa’s first Nobel...

Home to Africa’s Oldest Dye Pit

Discover the ancient art of tye and dye production at...

Unrivalled Cultural Magnificence

Nigeria is a melting pot of over 250 ethnic groups,...

Sustainable Travel in Nigeria: Embracing Eco-Friendly Adventures.

Did you Know:

There are over 1000 documented species of butterflies and moths in Nigeria?

1. Choose Eco-Friendly Accommodation

Opt for eco-friendly lodges, resorts, or guesthouses that prioritize sustainability practices such as waste management, energy conservation, and water efficiency. Look for accommodations that are committed to reducing their carbon footprint and supporting local communities.

2. Support Local Communities

When exploring Nigeria, seek out opportunities to support local communities and businesses. Stay in locally-owned accommodations, dine at family-owned restaurants, and purchase souvenirs from artisans and craftsmen. By investing in local economies, you can contribute directly to community development and empowerment.

3. Respect Wildlife and Nature

Nigeria is home to diverse ecosystems, including lush rainforests, savannas, and wetlands, teeming with unique flora and fauna. When visiting natural attractions such as national parks and reserves, adhere to park regulations, and follow responsible wildlife viewing practices. Avoid feeding or disturbing animals, and refrain from littering or damaging the environment.

4. Reduce Plastic Waste

Plastic pollution is a significant environmental issue worldwide, including Nigeria. Minimize your plastic footprint by carrying a reusable water bottle, shopping bag, and utensils. Avoid single-use plastics such as straws, bags, and bottles, and dispose of waste properly in designated recycling bins or waste management facilities.

Quick Links

Related sites.

© 2024 NIGERIAN TOURISM DEVELOPMENT AUTHORITY. ALL RIGHTS RESERVED.

THE TOUR NIGERIA TRADEMARK, PHRASE, SYMBOL AND DESIGN ARE REGISTERED TRADEMARKS OF THE NIGERIAN TOURISM DEVELOPMENT AUTHORIITY OF THE FEDERAL REPUBLIC OF NIGERIA.

NTDA RESERVES THE RIGHT TO INITIATE LEGAL ACTION IF THE TRADEMARKS ARE USED WITHOUT PRIOR WRITTEN CONSENT .

Sending login info,please wait...

Sending info,please wait...

Sending register info,please wait...

  • thing to do

UN Tourism | Bringing the world closer

UNWTO Connects Tourism and Culture in Nigeria

share this content

  • Share this article on facebook
  • Share this article on twitter
  • Share this article on linkedin

UNWTO Connects Tourism and Culture in Nigeria

  • 18 Nov 2022

UNWTO brought together leaders and some of Africa’s best creative minds around a shared vision for advancing sustainable development and opportunity across the continent.

Held in Lagos, Nigeria, the first UNWTO Global Conference on Linking Tourism, Culture and Creative Industries , celebrated the close ties between the two major sectors. Around 40% of all tourists cite culture as the main motivation for travelling, and UNWTO is leading the way in bridging the two areas, including through strategic partnerships with Affiliate Members such as Netflix.

 Opening the event, UNWTO Secretary-General Zurab Pololikashvili told delegates: “The fortunes of tourism and culture are closely linked. When one thrives, the other does too .” He urged the public and private sectors to work together to create decent jobs, grow investments and embrace innovation and digital transformation.

The fortunes of tourism and culture are closely linked. When one thrives, the other does too.

Tourism and culture ‘in the spotlight’

Representing the Government of Nigeria, Vice President Professor Yemi Osinbajo addressed the Conference, stating: “Our desire to diversify our economy and explore other sustainable sources of revenue has led us to rank the tourism, culture and the creative sector among the priority sectors of the economy. Specifically, tourism has been recognized for its resilience and dynamism.” The vice President also highlighted the ability of music to serve as a “global language ”, bringing people together and allowing them to learn more about the “culture and ideas” of others.

Nigeria’s Minister of Tourism, Lai Mohammed, added: “Today, more than ever, tourism and the creative industry, due to their economic viability, are in the global spotlight and have their place at the forefront of national and international development agenda.”

As well as meeting with the Vice President and the Minister of Tourism, UNWTO Secretary-General Pololikashvili met with the Governor of Lagos, Babajide Olusola Sanwo-Olu, to explore new ways of harnessing the power of culture and tourism to create jobs and business opportunities and to drive inclusive development , both in Nigeria and across Africa. On the sidelines of the Conference, the Secretary-General also met with Aliko Dangote, a Nigerian businessman and philanthropist who has served as a UNWTO Ambassador since 2018.

Investments, youth empowerment and gastronomy

The two-day Conference focused on several of UNWTO’s key strategic objectives, most notably youth empowerment and boosting investments in tourism. On the first day, UNWTO hosted a special interactive session with youth from across Nigeria, fulfilling the commitments made in the Sorrento Call to Action to make young people active participants in decision-making in the sector. Also in Lagos, a panel discussion on Stimulating the Creative Industries for Social Entrepreneurship focused on the importance of supporting MSMEs and innovators in order to enhance competitiveness across the tourism sector.

Against the backdrop of the Global Conference on Linking Tourism, Culture and Creative Industries, UNWTO celebrated the richness of African gastronomy, a growing force within the continent’s tourism sector. A “Flavors of the World” exhibition showcased the very best culinary talent, and local gastronomy star Chef Coco Reinarhz joined a workshop and panel discussion focused on realizing the potential of gastronomy tourism to grow destinations and drive inclusive and sustainable development.

UNWTO Connects Tourism and Culture in Nigeria

Lagos, Nigeria, 18 November 2022

UNWTO Connects Tourism and Culture in Nigeria

Related links:

  • UNWTO Regional Department for Africa
  • African Tourism United to Transform Sector for Growth and Opportunity
  • UNWTO Global Conference on Linking Tourism, Culture and Creative Industries: Pathways to Recovery and Inclusive Development

Related Content

no img

UNWTO Communication, Media and Tourism Training in Afri...

no img

Elcia Grandcourt - Africa News Issue 22

no img

LT LUXY Conciergerie, UNWTO Affiliate Member

no img

Igniting Innovation: Tourism Hackathon Nigeria 2.0

nigeria tourism minister

Minister lauds Ekiti for contribution to tourism

The Minister of Tourism, Lola Ade-John, has commended Ekiti State for its contribution towards the growth of tourism in the country.

Speaking at the launch of the Ecogenesis Incubator Programme in the state, Ade-John described the Ikogosi Warm Springs Resort and Conference Centre as a standout tourist destination.

The minister stated that it was one of the most charming places in Nigeria, while emphasising the government’s commitment to partner with the private sector to continue supporting the growth of tourism at iconic locations, such as Ikogosi Resort, in order to position it as a global tourist hotspot.

She said, “I was so impressed when I drove into Ikogosi. The greenery and everything about the place is charming and enticing.”

This was even as she urged Nigerians to take advantage of the resort’s hiking trails, and explore the country’s natural beauty.

She added that every community had a story, and the ministry was keen on sharing those stories across the country.

Speaking on how such locations were of great interest to travellers, Ade-John said, “Real tourists don’t care much about hotels and airports. They want to get to where the action is. It is hiking trails such as this that enable them to connect with the communities in a way that they won’t have anywhere else.

“This sentiment echoes the mission of the Federal Government’s Ecogenesis Incubator programme, which is designed to empower residents, tour operators, and guides with essential skills for thriving in the tourism industry.

Expressing gratitude for the support of the federal and state governments, Lanre Balogun, the General Manager of Glocient Hospitality, which operates the resort, stated that since its acquisition by Glocient Hospitality, Ikogosi had become a prime example of how tourism could drive economic growth, create employment opportunities, and attract foreign investments, while transforming local communities.

He said, “Under the leadership of our chairman, Niyi Olajide, and with the support of the federal and state governments, we will continue to invest in the hospitality sector, creating jobs and adding value to the communities where we operate.”

  • Sunday, April 14, 2024

businessday logo

© 2023 - Businessday NG. All Rights Reserved.

  • About the Ministry
  • Honourable Minister
  • Permanent Secretary
  • Human Resource Management
  • Public Communication & National Orientation
  • Information Technology
  • Press, Public Relations & Protocol
  • Production, Publication and Documentation
  • Federal Government Press
  • National Archives of Nigeria
  • Finance & Accounts
  • Procurement
  • Cultural Industries & Heritage
  • International Cultural Relations
  • Entertainment & Creative Service
  • International Tourism, Promotions & Co-operations
  • Domestic and Eco-Tourism Promotion and Control
  • Planning, Budget, Research & Statistics
  • General Services
  • Reforms Co-ordination & Services Improvement
  • Legal Services
  • Photo Galleria
  • Video Galleria
  • FEC Resolutions
  • Latest News
  • Entertainment
  • Radio Nigeria News
  • Voice of Nigeria
  • News Agency of Nigeria
  • Operational Centres
  • National Orientation

nigeria tourism minister

FG declares Thursday, 11th April additional Holiday to mark EID EL FITR

Press statement on the celebration of world health day celebration, fg declares 9th, 10th april, 2024 public holidays to mark eid el-fitr, world health day, housing, staff welfare our top priority – ogunbiyi, olympics qualifiers: super falcons beat south africa 1-0, nigeria, turkey mull collaboration on border security, ohcsf inaugurates safety, health and hazard control committee, badaru commends nigerian armed forces, fg urges workers to foster culture of integrity in government business.

nigeria tourism minister

NATURAL TOURIST SITES

Sukur Landscape

A UNESCO listed World Heritage site. The Sukur land- scape lies within the Cameroon-Nigeria border lands in present day Madagali Local Government Area of Adamawa State. The entire Sukur cultural landscape is a scenic blend of nature and culture. The Sukur site possesses rich soils and adequate supplies of natural and spring water. The plateau is also the home of Hidi (i.e. the king). It is a strategic loca- tion from which the Sukur resisted attacks from hostile neighbours.

Located along Kaduna- Abuja Highway in Niger State, about half an hour drive from the centre of the new Federal Capital, this is a beautiful giant rock used for defensive purposes by the Gwari people against invading neighbouring tribes during the inter-tribal wars. The legend, it is said, goes that the indigenes in the olden days believed that a couple of depressions that form a patch on the upper part of the rock were actual- ly eyes with which it could foresee danger from the sur- rounding and warn them through oracles. Zuma rock represents a beautiful and unique granite rock forma- tion. It offers a good envi- ronment for picnicking and relaxation. Olumo Rock

It is located in Abeokuta, Ogun State. Olumo rock is a massive outcrop of granite rocks of primitive formation. The highest point on the rock is about 137 metres from the base of the rock. It is a his- torical monument, which served as a shelter and fortress for the Egba people during the Yoruba inter-city wars. The centre consists of a fast food outlet, a museum, a giant telescope to view Abeokuta, a recreational park, etc. The centre has a heavy duty escalator band glass elevator running through the different levels of the rock alongside the old stairway for visitors who love climbing.

Kura falls is located 77 km from Jos, Plateau State. It is a fascinating and exciting place to visit. The village is situated within rich savannah vegetation with mountainous ranges and lakes, providing a beautiful scenery ideal for picnic, bird watching and nature trail.

Shere Hills

The Shere hill is the apex of the Jos Plateau. The hill peaks at 1, 829 metres above sea level.  The hilltop presents beautiful and relaxing scenery in an area excellent for picnic, mountaineering, and sightseeing and camping.

Agbokim Waterfalls

Agbokim waterfalls is a beautiful scenic attraction. Water from the falls run into a large pool surrounded by thick vegetation.

Gurara Water Falls

Gurara waterfalls, best described as Nigeria’s premier falls, is located off Minna Suleja road in Niger State. It is one of the nation’s greatest holiday resorts. The fascinating periods of the falls occur when the water level is at its peak during the months of April-August. However, it is low between September and March there by giving a good view of the waterbed.

Mambilla Plateau

The Mambilla plateau is a table land located at Gembu in Sarduna local government council of Taraba State. The Plateau is about 1,830 metres above sea level with a temperate climate comparable to any temperate region of the world. The Mambilla Plateau is characterised by an undulating landscape and the clean free flow of Barup, Manchewa, Rufi, Tiba and Bambika waterfalls. It is an ideal site for high altitude sport, training, gaming, adventure, relaxation, picnicking, leadership training and holidaying.

Idanre and Oka Hills

Idanre hill is located 15km southwest of Akure, Ondo state. Idanre hill is steep sided, smooth and dome shaped. It is an inspiring and beautiful site for tourists. Oke Maria (Virgin Mary Hill) is located at Oka Akoko about 113 km from Akure town. It has a beautiful Virgin Mary statue at the top of the hill. It provides an attractive scenery and excellent environment for pilgrims.

Obudu cattle ranch

Obudu cattle ranch is about 350 km from Calabar, Cross river state. It is located at the exotic Oban Obudu Plateau which is over 5,200 feet above sea level. The ranch provides a semi-temperate climate of between 26°C (78°F) and 32°C (89.6°F), which may drop to between 4°C (36°F) and 10°C (50°F). The scenery is breathtakingly beautiful with hills, valleys as far as the eyes can see. The ranch is peaceful and close to nature: it comprises stonewalled, chalets, ranch, bar and restaurant, lawn tennis court and cable cars for utmost recreational experience. Oguta Lakes The Oguta Lake in Imo State is a lake resort complex comprising a motel, and 18 hole golf course, relics of the civil war, natural confluence of Oguta Lake and Orashi river. Activities at the Lake include: boat cruising, fishing and bird watching.

Ikogosi Springs It is located in Ikogosi, Ekiti state, about 52 km North- West of Ado-Ekiti, Ekiti State. This is an irresistible site where warm and cold water ooze out from different sources. The springs flow side by side and meet at a spot with each maintaining its thermal identity the first of such in the world. The natural vegetation of the spring is left untouched for eco-tourism appeal. Lekki, Mayegun and Bar Beaches

Lekki Beach The Oso Lekki beach water is located at Lekki Peninsula area of Lagos. It is the site for the state fishing and cultural festival.

Mayegun Beach Mayegun beach is splendid resort located at the beginning of Lekki peninsula. Bar beach: Bar beach is a captivating long stretch of beach, located along Ahmadu Bello way, Victoria Island, Lagos. Whispering Palms

The whispering Palm Resort It is located along Badagry Expressway, Iworu-Ajido, Lagos. It is one of the exotic palm resorts in Nigeria. The resort offers classic recreational and relaxation facilities. An ideal place for camping, honeymoon, picnics etc.

PARK AND GAME RESERVES

Yankari National Park The park is located around the Gaji River in Alkaleri Local Government Area; about 110 km south-west of Bauchi State. The reserve covers an area of about 2,224.10/km2 of savannah woodland and is stocked with elephants, baboons, waterbucks, monkeys, buffaloes, hippotamus, among several other big animals. The park is inhabited by a variety of birds such as saddle bills, herons, and eagles. Within the park is the Wiki warm spring which is one of the best features of the park.

Kuyamba Game Reserve This resort is a wildlife reserve of about 10 km2 at Madada in Kuyambana, Zamfara State. The reserve is known to be a natural habitat for wild animals such as lions, tigers, hyenas, etc. It is an ideal site for game hunting, adventure, etc.

Okumu Wildlife Sanctuary It has an area of about 300 km2 and is about 65 km west of Benin City, Edo state. The forest has a unique collection of animal species including the endangered white- throated monkey.

Gashaka Gumpti The Gashaka Gumpti Park in Taraba State is a natural conservation of rare fauna and flora located at the foot of the Mambilla Plateau. The park is over 15 km2. The animal species include white monkeys, birds, crocodiles, etc.

REPORT ON TOURISM SURVEY AT NASARAWA STATE

REPORT ON TOURISM FIELD SURVEY OF EKITI STATE

The Federal Ministry of Information and National Orientation serves as the Federal outfit responsible for the dissemination of essential and vital information which will enhance and facilitate democratic governance of Nigeria as a Federal Republic.

You can reach the ministry via our contact page – to drop us a message. Thanks

Government Agencies

  • Bureau Of Public Enterprises
  • Central Bank of Nigeria
  • Corporate Affairs Commission (CAC)
  • Department Of Petroleum Resources
  • Federal Capital Territory Administration
  • Federal Civil Service Commission
  • Federal Ministry of Finance
  • Federal Ministry of Foreign Affairs
  • Office of the Head of the Civil Service of the Federaltion
  • Office of the Secretary to the Government of the Federation
  • Bureau of Public Service Reforms

Information Agencies

  • Federal Radio Corporation of Nigeria
  • National Broadcasting Commission
  • Advertising Practitioners Council Of Nigeria
  • News Agency Of Nigeria
  • Nigerian Press Council
  • Nigeria Television Authority
  • Voice Of Nigeria

Culture & Tourism

  • National Commission for Museum and Monuments
  • National Council for Arts And Culture
  • National Gallery of Art
  • National Institute for Cultural Orientation
  • National Orientation Agency
  • Nigerian Institute for Hospitality and Tourism
  • National Theatre
  • National Troupe of Nigeria
  • Nigeria Tourism Development Corporation
  • Center for Black African Arts and Culture

News Agencies

  • Business Day
  • The Punch Newspapers
  • Daily Trust
  • Independent Newspapers
  • Nigerian Tribune
  • Privacy Policy

Federal Ministry of Information and National Orientation 2023. All Rights Reserved.

WE ARE SOCIAL

New Telegraph

New Telegraph

  • Nigerian Tourism 2024:…

Nigerian Tourism 2024: We Expect Positive Shift, Focus On Policy, Infrastructure, Partnerships, Domestic Market – Stakeholders

' src=

  • January 13, 2024
  • 23 minute read

nigeria tourism minister

Nigerian tourism ended year 2023 on a salutary note with little wins recorded by the sector. However, what was a major win and welcome development for the sector that has been on its back foot for years, especially in the eight years of the administration of former President Muhammadu Buhari, who only paid lip service to the sector and overlooked every opportunity to improve on the lots of the sector, except for personal aggrandisement that was brazenly promoted by the former Minister of Information and Culture, Alhaji Lai Mohammed, who was charged with the administration of the sector. This was because the then Federal Ministry of Tourism and Culture was merged with the Ministry of Information, which became known as Ministry of Information and Culture while tourism became a department in the ministry.

It was a sad development to see tourism in the eight years of Lai relegated to the background and only made a showpiece when it suited him and his boss, Buhari. It was against this background that President Bola Ahmed Tinubu on assumption of office as President of Nigeria on May 29, decided on a different path for the development of the nation’s cultural tourism sector by creating two separate ministries for the sector. The Ministry of Arts, Culture and Creative Economy and the Ministry of Tourism, with Hannatu Musawa and Lola Ade-John appointed as ministers for the respective ministry. It is on record that not much was really seen or heard of the two ministers shortly after their assumption of office.

This is understandable as the two ministers who are new to the environment needed time to understudy the ecosystem and the workings of their respective ministry so as to get a full benefit of the sector before launching out. Musawa closed the year on a record note by making public the focus of his ministry and a five-point agenda, with a target of N100 billion receipt to the country’s economy by year 2030. She, however, failed to disclose how she intends to achieve this ambitious target, which many say is more of an academic pronouncement because the indices on the ground does not support such project. While on the other hand, the Ministry of Tourism, witnessed a sad development, as the Minister, Ade-John, took ill shortly after assuming office and was out of the public space leaving tourism rudderless, with discordant tunes emanating from the ministry while the public sector operators as it has become the norms were left to run on their own steam.

The minister is yet to appear on the public space in the New Year, creating room for speculations as what becomes the fate of the new ministry in the New Year, with the ministry apparently left in the lurch as the civil servants in the absence of the minister, appeared lost, and not in control of happenings in the sector. This unfortunate development has, however, not put a lid on the sector as the private sector has continued to operate at their various spheres. It is against this backdrop that Saturday Telegraph spoke to a cross-section of tourism operators on what the unfolding year, 2024, holds for the sector. Below are excerpts of the views expressed by the different operators sampled:

Chinyere Umeasiegbu: I expect positive shift in tourism space

I expect that with the enthusiasm shown by the newly appointed Minister of Tourism, Lola Ade-John, when she came into office last year, that there will be a positive shift in the Nigerian Tourism space in 2024. She seems keen to put Nigeria on the world stage and we in the private sector of the tourism spectrum are also eager to throw in our support to make that vision come true. We are expecting growth and improvement in our own domestic tourism products. At the last World Travel Market (WTM) 2023 in London, where I participated under the umbrella of the National Association of Nigeria Travel Agencies (NANTA), we saw a lot of interest from foreign tourism practitioners in Nigeria.

I think we should be able to take advantage of the vast tourism assets we have in all the six geo-political zones of this country to harness the great potentials that we have. Tourism is a foreign currency spinner for most countries of the world and Nigeria is not an exception. We just need to focus and get it right. The government under the auspices of the Ministry of Tourism should go through the Nigerian tourism master plan to strategically look at all the tourism products per location and pick on the major ones that they can turn around for us to promote.

They should also address the issue of Security. While the private sector should not just wait for government to try and get some of the potential tourism destinations thriving. The gain is for all and not just the government. Once a destination is identified and done up properly then the private sector investors will make good return on their investments. So it is a win – win for all, both government and private sector, and the people on the ground will also benefit in terms of job and wealth creation.

*Pastor Mrs Chinyere Umeasiegbu, Managing Director/Chief Executive Officer, Global Links and Services Limited

Victor Nze: There is a glimmer of hope for resurgence

I remain positive for a change in the industry. Not entirely because relevant economic indices indicate such, but due to the resilience of the sector itself to shocks, cou- pled with the tenacity of the Nigerian industry operators. All of which at least provide some glimmer of hope for resurgence. The tourism industry typically thrives on the expendable or disposable income of the people. However, when that income is challenged, the sector takes an immediate hit. While the global industry has surmounted the COVID-19 setback, the Nigerian industry is still reeling from a plethora of self-mounted roadblocks in the forms of a fast declining economy, rising food inflation, high cost of living, soaring debts, corruption, and others.

So if the people are now spending this income just to navigate their way out of economic hardship, it remains a major challenge for industry operators who directly bear the brunt of a tanking economy. I expect to see an improved national brand identity promotion strategy, enhanced local capacity. It’s about the fiscal policies of government and the need to put aside rhetoric and embrace the political will to implement critical policies geared towards riving that growth. Seeing a dearth of departments and agencies in the newly-established Tourism Ministry, government should create more parastatals, including a data and statistics agency.

Implement a visa-free policy for all Africans, settle backlog of trapped airlines’ funds, and deepen the operators/regulators dialogue in the industry. Private sector operators should collectively explore ways of effectively influencing policy formulation, either at the executive level or the legislative level, via lobbying. It’s legal, leaving it to politicians has not helped much.

*Victor Nze, President, Association of Nigerian Journalists and Writers of Tourism (ANJET)

Abiola Adelana: Make tourism national project to enhance growth of Nigeria’s economy

2023 was a year of so much talking, and so little actually got done in terms of a countrywide focus on tourism growth. The wins recorded such as creating a Ministry of Arts, Culture and Creative Economy, the Lagos State Film city project, different infrastructure being put in place in different areas are still tiny drops in the ocean when it comes to tourism growth This year, I expect legislation to be passed to support the growth of tourism, making sure that public and private infrastructure do not impede but rather enhance the ability for us to become more tourism friendly as a country. The tourism development must move from being implemented by a few states to becoming a national project, backed by the government, the financial institutions, telecommunication companies and all concerned entities.

Our infrastructure development agenda must also inculcate tourism development into the planning phase. Government officials at different touch points need to be re-oriented to understand their unique roles in the growth of our tourism profile as a country and how their actions or inactions may affect the whole country. More funding needs to be made available facilities, and subsidised shared resources should be made available for entities that are willing to grow the tourism profile in the rural communities and other deserving areas. Government needs to do a lot more to positively sell the image of Nigeria globally. That is the first step to attracting visitors and much needed foreign exchange into our economy.

*Abiola Adelana, Manager, Tourism and Creative Art Business, Sterling Bank

Emmanuel Okon: Private, public sector operators should partner to grow tourism

My expectations are that the tourism sector in Nigeria will be more organised and articulated both at government and private levels so that the required synergies will be established to ensure that the needful are done to stabilise, standardise and sustain the sector for the attraction of prospective investors, domestic and international tourists as well as to generate more jobs and employment opportunities for the citizens, youths and adults alike, as well as contribute to the country’s Gross Domestic Product (GDP).

I also expect growth and improvements in the areas of cultural sites and festivals, tourism facilities and sites, indigenous arts and crafts development and promotion The government at all levels should live up to the expectations of providing the needed major infrastructural facilities such as rehabilitation and opening of new roads to sites, ensure power supply to sites and security of tourists. Encourage investment and investors through soft loans and rebates on landed and other property procurement, build and outsource government sites to the private practitioners for proper management and maintenance as well as collaborate with the organised private sector associations and practitioners on programmes and projects.

The private sector is expected to form a common front for harmonisation of business and associations, engage in the marketing and promotion of the endowments, programmes and projects either independently or in collaboration with other organisations, practitioners or government agencies.

*Emmanuel Okon, President, Youth Tourism Development Organisation- Nigeria (YTDO-Nigeria)

Susan Akporiaye: Address myriad of challenges, leverage on our natural assets to boost economy

Nigeria has very rich cultural heritage, diverse natural attractions, and vibrant cities, has great potential for tourism. However, as a country, we are facing various challenges that have limited our tourism industry’s growth, such as security concerns, inadequate infrastructure, lack of interest in tourism development, inability to see the wealth and opportunities in tourism, lack of promotion and marketing. If these challenges are addressed, we can leverage on our cultural assets: Festivals, historical sites, national parks, and b e a u t i f u l landscapes to attract both domestic and international tourists. Nigeria could see an increase in tourist arrivals and a boost to her economy. Based on the potential and existing strengths of Nigerian tourism industry, several areas could see growth and improvement: Areas such as; Cultural Tourism-Our rich cultural heritage, including traditional festivals, art, music, dance and food presents a significant opportunity for growth;

Eco-Tourism and Natural Attractions-Nigeria is home to diverse ecosystems, including national parks, wildlife reserves, and natural landmarks. Developing sustainable eco-tourism initiatives could drive growth in this sector; Heritage Tourism-Our wealth of historical sites, including ancient cities, monuments, and archaeological treasures such as the Nok Terracotta sculptures. Investment in preserving and promoting these sites could appeal to history enthusiasts and cultural tourists; Urban Tourism-Nigeria’s vibrant cities, such as Lagos and Abuja, offer a mix of modern attractions, including nightlife, shopping, and cultural experiences. Infrastructure improvements, enhanced security, and marketing efforts could further position these cities as tourist destinations;

Film and Entertainment Tourism-Nigeria’s thriving film industry, Nollywood, has gained international recognition. Promoting film tourism, such as studio tours and film-related events, could attract fans of Nigerian cinema from around the world. The government should focus on keys areas such as: Infrastructure Development; Security and Safety; Preservation of Cultural and Natural Assets; Marketing and Promotion; Regulatory Fram ework and Incentives; Training and Capacity Building; and Collaboration and Partnerships. While the private sector should be collaborating with ourselves and the government, leveraging digital technologies to enhance the country’s appeal as a tourist destination.

This collaboration and support are crucial for the growth and recovery of Nigeria’s tourism industry. Ethical practices and strategic planning should be paramount; Professional certification and training should be introduced and taken seriously; as well as Regulation.

*Mrs Susan Akporiaye, President, Nation- al Association of Nigeria Travel Agencies (NANTA)

Dayo Adedayo: Lagos, Akwa Ibom, Cross River, Kwara to show strength

My expectations on tourism this year are not different from what we’ve seen in the last few years by the federal government. Some sub-nationals might take it higher. Lagos, Kwara, Akwa Ibom, and Cross River states might improve on their standings in the New Year. Lagos is going for a break to make Lagos State a destination of choice. They are working on new initiatives to draw more people into the state, so also is Akwa Ibom State. The private sector promotes tourism much more than government in terms of investment and advertisements. However, the national and sub-nationals are yet to see the impact of tourism on the economy and security.

*Dayo Adedayo, Ace Nigerian photographer, author and promoter of Cultural Tourism

Ime Udo: Tourism to experience transformative journey in 2024

The Nigerian tourism industry over the years has greatly evolved despite all odds and is poised for a potentially transformative journey in 2024. There is no debate that our country’s rich cultural heritage, diverse landscapes, culinary expertise, and vibrant cities have been able to advertise its offerings on an international scale. My expectations for 2024 is centred around-Infrastructure Development: I eagerly anticipate increased investments in accommodation, transportation, upgraded airports and services, enhanced road networks and accessibility, development of tourist sites across the states . This is one of the key factors that can greatly improve the tourism sector across all states, contributing immensely to visitor experiences; Branding Cultural Experiences: Nigeria is home to an array of diverse cultures, each with its own unique festivals, culture and art forms.

With the magnitude of festivals in Nigeria such as the Akwa Ibom Christ- mas Carols and Cultural Festival, Greater Lagos Fiesta, and Carnival Calabar, we should greatly anticipate for 2024 a more concentrated effort to promote and preserve these cultural treasures and heritage tours, with the aim to pull in both domestic and International travelers; Digital transformation: In this era of digital marketing, chat bots, virtual reality and artificial intelligence, Nigerian tourism ought to infuse technology into the tourism industry. I look forward to a digital transformation in 2024 through the adoption of digital storytelling and virtual tours, and artificial intelligence to create personalised experiences for visitors. Better efforts need to be made towards sustainable tourism trends, we need to take on projects with proper Tourism Master Plans that ensure its sustainability, especially the Nigerian eco-tourism sector.

It is crucial that the government allocates resources into developing and rebranding tourist destinations and attractions of which I must commend the ongoing efforts in Akwa Ibom, Cross River, Ekiti, Edo, Lagos, and kebbi states amongst others. Government needs to implement clear and supportive regulations to facilitate tourism development such as establishing policies that encourage tourism businesses, especially in the Aviation and Creative sectors. I expect more opportunities for collaboration with the private sector and tourism stakeholders, especially tour operators, to boost tourism development in Nigeria. Private sector involvement in tourism cannot be overemphasized, especially in infrastructure, such as hotels, destination management, transportation services and digital platforms. The private sector could play a significant role in leveraging technology to improve tourism services.

This may include the use of digital platforms for bookings, virtual tours, and other innovations to enhance the overall tourist experience. I mostly look forward to their collaboration with the government in areas of trainings and skills development, public-private partnerships and business investments for the sustainable growth of the tourism industry.

*Ime Udo, President, Nigeria Association of Tour Operators (NATOP) and Managing Director/Chief Executive Officer, Leadway Travels and Tours

Abigail Olagbaye: We need to properly organise tourism, focus on policy, marketing

Organising and Integrating the Sector: We need to organise our tourism sector into products. We need to have interactive forums amongst stakeholders and practitioners in the industry. Right now the sector is in disarray, everybody is on their own. There is currently a chronic lack of direction in the industry. Promote Grassroots/ LCDA/LG Tourism Development: Tourism is local, for the tourism sector to grow organically then we must look inwards into community-based tourism and institutionalise tourism at the local level. Each community should have a tourism desk with available information about tourism products in the locality with concentration and selection of the most attractive, most attention grabbing, and most inspiring tourism stories.

A good example is how the United Nations World Tourism Organsiation (UNWTO) promotes the Best Tourism Village Awards. This brings about healthy comgrowth of community tourism. Organise a tourism stakeholders’ roundtable between public, and private sectors; Research/Academia and Civil Society, Media, Youths, Women, and Communities to drive partnership, investment and development. Tourism Infrastructure Financing and Investment: There must be improved quality and safe roads and rail network. There also must be improved connectivi- ty of destinations via air and waterways. Financing of tourism infrastructure must be a priority. Tourism Cluster Planning and Marketing: Product cluster branding and marketing require attention. We need to develop clusters across the geographical regions and also according to each region’s comparative advantage and draw up the requisite marketing fit for such.

Policy: Initiate policy to make tourism as a non-oil export, the economic base of Nigeria’s economy and facilitate growth of the sector. Implement Past Reports and Findings in Policymaking: It’s the role of the government to provide an enabling environment and foster growth. The government should bring back research and findings that had been carried out by previous foras and institutions but not implemented or implemented halfway and abandoned due to lack of leadership. There is so much we are leaving on the table tourism wise. Bring Back Presidential Tourism Council: Also create a Tourism Think Tank to brainstorm on ideas, especially policy implementation. The Nigerian Economic Summit Group (NESG) is making efforts in this area of advisory to the government but the government has to get into the driver’s seat.

Meaningful and Focused Political Leadership that targets Development through Tourism: We must begin to take cognisance and harness our Soft Power, which I will refer to as the CCIT Matrix; Culture, Creativity, Innovation and Tourism. Looking at the kind of leadership in the United Arab Emirates (UAE), through Innovation and futuristic thinking, they have been intentional with strategy, planning and investment and these reflect in their bottom line and tourism receipts annually.

*Abigail Olagbaye, Founder and Chair, Sayari Dunia Sustainable Tourism Foundation and Chief Executive Officer

Adedayo Adesugba: Stakeholders, associations must partner to create standards, regulate operations

The virus that’s plaguing tourism in Nigeria is well known to all and can be mentioned as a lack of regulations, undefined and compromised standards, lack of compliance and lack of industry collaboration amongst stakeholders, weak corporate governance systems, mediocre training, unskilled staff, low funding capacity, and the ownership scourge. The need to apply tourism sense to develop the tourism value chain so that it will benefit not just a few but most of those that subscribe to that chain cannot be overemphasised. Noting that sense is no longer common in today’s world, we need to begin with focused and willful public sector participation to establish the connecting nodes. If tourism will be allowed to take its rightful position in 2024, then, associations must come together to collaborate and self-regulate.

Standards have to be defined, with compliance systems embedded into its operations. Compromise must be checkmated, while education must be tailor-made to ensure its practicality within the industry. Funding for new products and projects has to be made available for entrepreneurs at low-interest rates. Lack of credit is a huge bane in the industry. Duty should be removed on equipment, while manufacturing must be encouraged in the country. Tourist arrivals are usually low in countries that are perceived to be insecure. Tourism sense demands that we responsibly change the narratives regarding our security.

A unit of the Nigerian Civil Defense Corps can be specifically designated to provide security for tourism. As we proceed into a post-fossil energy global economy, it is inevitable within the next 10 years for Nigeria to take tourism much more seriously than we presently do.

*Adedayo Adesugba, Industry Head of Department of Tourism and Hospitality Management, University of Abuja, Nigeria

Andy Ehanire: Focus on community-based tourism, policy, PPP

Tourism development would seem stagnated or even hopeless in Nigeria of today, in view of so many discouraging indices. The first law in the universe is order; same governs tourism, in essence. Insecurity remains such a monster in Nigeria that it tends to freeze all facets of life. Since tourism is not a critical life essential, it is amongst the first to be given up in terms of priorities, especially when economic downturn is added. However, local tourism may continue to thrive, since it is also a good relief for mounting frustration due to economic and social challenges. While tourism infrastructure continues to grow in some sectors, there is deterioration in others.

Some new facilities such as malls, amusement centres, and parks, among others are making good entry into the tourism offerings, but some infrastructure deficits are creeping in due to poor transportation systems, bad roads, intermittent power, poor labour skills, and sanitation problems among others. There should be more focus on community tourism if socio-political strategies can put renewed interest in reviving neglected neighbouhoods and abandoned rural communities. Government should remain the enablers, with the right tool kits in tourism master plans that provide roadmaps with action plans that are domesticated and user friendly, as well as having loads of options for private sector initiatives.

Public and Private sector synergy is still desperately needed to drive pilot schemes in grassroots tourism development. Not to forget that heritage conservation and restoration activities should be driven through verifiable rolling plans. Summation: so much challenges, yet much promises.

*Andy Ehanire, Managing Director, Ogba Zoo, Benin City, Edo State

Abiola Ogunbiyi: Focus on domestic tourism, building coalitions, strengthen stakeholders’ associations

We need to streamline our understaning of tourism. As a developing nation with limited resources and fundamental unmet needs of the people, a proper understanding of the industry is required. Nigerian tourism should be more focused on domestic tourism, with particular emphasis on the communities, commerce, and alleviating the security challenges. The wordings of the Nigerian constitution, without any doubt, expect collaboration, which is what the tourism industry brings to the table. Identifying and supporting the existing low-hanging tourism products and marketing same for domestic tourism. In policy thrust, enlightenment, collaborative work, accessibility, customer service, policing, affordable funding, people involvement, youth engagement, commerce, and value derived.

The government should stop thinking that tourism will be raining in dollars in the short term and acknowledge that they are not participants but facilitators. Tourism should be used as a tool for development to support commerce and all other aspects of people involvement and nation building. An example is using the practice of tourism in gathering data and statistics. Local governments and all ministries should have a tourism desk/officer to ensure government is at the forefront of sponsoring enlightenment programmes, showcasing the present status on infra- structure, tourist attractions, stakeholders’ support initiatives/institutions, and opportunities, among others. Citizens must cultivate a lifestyle that embraces wellness and value leisure, achievable if the federal, state and local governments place less emphasis on tourism as a cash cow and more as a tool for inclusion to address the present security challenges.

All said, the government should instil collaboration at all levels, engage stakeholders, enlighten the people, and promote public private partnerships. While the private sector should among others identify, harness and improve our relative strength, avoid reinventing the wheel, work with what is available, appreciate the challenges government faces, embrace collaboration, streamline and strengthen stake- holders’ associations, galvanise passion, experience and commitment. Find our common story! This industry is key to Nigeria’s success.

*Abiola K. Ogunbiyi, Founder, Tourism Flow Merchant; SJ Tours and Allied Services Limited

Anago Osho: Govt at all levels should support private sector to create enabling conditions for tourism entrepreneurs to thrive My expectation for the year 2024 is for all tiers of government to support and create an enabling environment for tourism entrepreneurs. Their offices should be opened for questions, complaints, suggestions, and challenges in the tourism industry. This will encourage open communication, feedback, and discussion about any concerns the practitioners may have. As the Federal Government has created a sole Ministry for Tourism in 2023, I will suggest that a committee is selected from the private tourism practitioners. This committee will work with the ministry to promote tourism.

The committee members should be active tourism practitioners that knows where the shoe pinches. Members should be selected from among tour operators, travel agents, hoteliers, resort owners, park owners, and tour guides, among others. Tourism is a practical profession and theoretical tourism promoters will not take the industry anywhere. I am expecting growth and improvement in the area of accessibility and communication between private tourism operators and government tourism agencies. The relationship will produce constructive solution as both private operators and government representatives convene to discuss the practical aspect of tourism that involve real situations and events, rather than just ideas and theories. The government should create an enabling environment and policies that aid growth and development to ensure the survival of tourism businesses in Nigeria. The government agencies are in charge of implementing policies.

No matter how great the innovation of a tourism operator is, no matter how creative the ideas the private tourism sector implements, bad government decisions and policies can easily kill them. The private sector should be able to organise itself and identify real tourism practitioners. An avenue should be created to discuss industry problems and sought practical solutions as regard our immediate environment. It is the private sector that builds the tourism industry worldwide and Nigerian tourism practitioners should position itself well to be taken serious by the government. The industry can only be supported when the private tourism sector have a united front devoid of selfishness, arrogance and nepotism. The industry is wide with numerous sub-sectors. Let the private sector select the best practical brains to represent them.

*Anago Osho, one of Nigeria’s leading tour guides, is of Anago Osho Adventures

AFCON 2023: Osimhen And The Burden Of Expectations

BETTA EDU: Tinubu’s Govt More Corrupt Than Others Before It, Says Ifoh, LP Spokesman

  • Inside Abuja
  • Travel & Tourism

Ministry of Foreign Affairs, Headquaters - Abuja

Ministry of Foreign Affairs, Nigeria

Headquarters

Abuja - nigeria.

  • Our History
  • Mission/Vision
  • Foreign Policy
  • Departments
  • Leadership Team
  • Natural Resources
  • National Symbols
  • Documents Authentication
  • Nigeria Global Business Match

Latest News

  • Public Documents
  • Photo Galleries
  • Citizen’s Helpdesk

Headquarters Abuja

Tourist destiation.

Nigeria is blessed with several tourist locations.

Nigeria offers a wide variety of tourist attractions such as extended and roomy rivers, beaches ideal for swimming as well as other water sports. The country also has attractions ranging from the unique wildlife, vast tracts of unspoiled nature ranging from tropical forests, magnificent waterfalls, to new rapidly growing cities, and climatic conditions that are particularly conducive for holidaying. Other attractions include traditional ways of life preserved in local customs.

Also available are rich and varied handicrafts and other colorful products depictive or illustrative of native arts and lifestyle, as well as the authentic unsophisticated but friendly attitude of many in the Nigerian population. Many of these attractions are however still largely untapped. Visitors in search of fun, exotic, or adventurous experiences are encouraged to visit to enjoy and benefit from these wonderful offers.

Investment opportunities within Nigeria’s tourism industry

A deterrent for many potential Nigeria bound tourists is the lack of required modern infrastructural facilities and acute conditions of underdevelopment as well as poverty in some parts of the country. The new administration, since the assumption of office, has been tackling these impediments to tourism. Local and foreign investors are therefore called upon to come and invest in the abundant tourism potentials in the country. The richness and diversity of Nigeria’s tourism resources coupled with economic liberalization policies will provide investment opportunities in areas such as:

  • Development of Heritage and cultural tourism resources, such as the slave trade relics.
  • Establishment of museums and preservation of monuments.
  • Development of eco-tourism, including wildlife tourism resources.
  • Development of hiking trails and Jeep tracks in the national parks.
  • Development of picnic and camping sites at strategic locations within the trail circuit system in the national parks.
  • The building of tourist lodges.
  • The building of reception centres in various touristic sites
  • Provision of cable bus systems for touring the very rugged but scenic terrain of the mountains especially in Kanyang, Obudu, and Mambila Plateau.
  • Construction of lodging cabins for expedition tourists and rangers.
  • Establishment of hotels and resorts near waterfalls, springs, caves, and temperate climate areas such as Obudu, Jos, and Mambila Plateau.
  • Establishment of sports and fishing facilities in and around beaches
  • Development of water transportation and the provision of educational facilities for water skiing and swimming.
  • Establishment of holiday resorts along the coasts.
  • Development of amusement parks, entertainment facilities, and shopping services.
  • Development of arts and crafts which constitute symbols of the people’s cultural values and love of nature.

The Honourable Minister of Foreign Affairs, Ambassador Yusuf M. Tuggar...

Today, 25th March, 2024 the Honourable Minister of Foreign Affairs,...

IMAGES

  1. Tour operators: How Lola Ade-John can succeed as tourism minister

    nigeria tourism minister

  2. Planning Committee For Nigeria's Hosting of African Tourism Ministers

    nigeria tourism minister

  3. NTDC launches plan to revive Nigeria's tourism sector, targets digitisation

    nigeria tourism minister

  4. A New Dawn for Tourism in Nigeria? We Certainly Hope So! Minister of

    nigeria tourism minister

  5. Nigeria Designates 100 Cities As National Monuments

    nigeria tourism minister

  6. Nigerian tourism on the cusp of global reckoning, By Folorunsho Coker

    nigeria tourism minister

VIDEO

  1. Nigerian President Welcomes End Of Nigerian Travel Ban

  2. Where the RICH hide in Lagos

  3. SHIRIN MUTATTAUNA FASHIN BAKI KAN HARIN SEPTEMBER 11 (PROGRAM ABOUT SEPTEMBER 11 DAY AMERICA NEVER

  4. PROBING OF FORMER PRESIDENT OLUSEGUN OBASANJO

  5. Lagos State Ministry of Transportation clamps down on touts over Extortion

  6. Governor Sanwo-Olu is Exhibiting Purposeful Leadership

COMMENTS

  1. Lola Ade-John

    Lola Ade-John is a Nigeria information and technology expert, banker and the current Minister of Tourism. Education. Lola Ade-John studied computer science at the University of Ibadan where she graduated in 1984. She also holds a master's degree from the same field and the same institution. Career ...

  2. VIDEO: Newly sworn-in tourism minister kneels before Tinubu after

    Newly sworn-in Minister of Tourism, Lola Ade-John, on Monday knelt before President Bola Tinubu after signing the oath of service. The inauguration of the new ministers was held at the State House ...

  3. Tourism Minister commends La Campagne Tropicana Beach Resort on

    Lola Ade-john, Minister of Tourism, has described La Campagne Tropicana Beach Resort as a beacon of creativity, ingenuity and a testament to Nigeria's richness and diversity. The minister, who further pledged her commitment to the preservati­on and promotion of Nigerian cultural heritage, made the commendati­on during her visit to the ...

  4. Meet the New Minister of Tourism

    On Aug 17, 2023 0. Having realized the significant roles played by the tourism industry especially in the area of holistic development of Nigeria. To manage the industry better, President Bola Ahmed Tinubu has announced Lola Ade-John as the Minister of Tourism. Special Adviser to the President on Media and Publicity, Ajuri Ngelale, made this ...

  5. Nigerian culture and tourism: The route to shared and sustainable

    Closer home, although Nigeria did not have a tourism minister until six months ago, it managed in 2022 to host the UN World Tourism Organisation's first Global Conference on Linking Tourism ...

  6. What Nigerian Tourism Minister Should Do To Succeed, NANTA National

    President of the National Association of Nigeria Travel Agencies (NANTA), Susan Akporiaye, has revealed what the Minister of the newly-created Ministry of Tourism in Nigeria, Ms Lola Ade-John, should do to succeed and revamp the money-spinning industry for the benefit of the country and her people.

  7. JUST IN: Tinubu's Minister Hospitalised in Abuja After Suffering Acute

    Nigerian Tourism Minister Lola Ade-John has reportedly been hospitalised in Abuja after suffering acute poisoning.POLITICS NIGERIA reports that Ade-John, 60, was rushed to the Federal Medical Centre, Jabi, shortly after she started manifesting symptoms of poisoning, according to the sources.Peoples Gazette cited sources close to her family, stating that she had been at the facility …

  8. EXCLUSIVE: Why Tinubu's Tourism, Culture Ministers Have Been Missing In

    Two Nigerian ministers - Lola Ade-John of the Ministry of Tourism and Hannatu Musawa of the Ministry of Art, Culture and Creative Economy - have been missing in action almost since they were ...

  9. Police probe alleged poisoning of tourism minister

    Police probe alleged poisoning of tourism minister. 30th September 2023. Minister of Tourism, Lola Ade-John. By Abiodun Sanusi. The Commissioner of Police, Federal Capital Territory Police Command ...

  10. Group commends Tinubu on creation of a stand-alone tourism ministry

    By Jimoh Babatunde. President Bola Ahmed Tinubu has been commended by the Federation of Tourism Associations of Nigeria (FTAN), the Nigerian on the creation of a stand-alone tourism ministry. The ...

  11. Globacom praises Tinubu for creating Ministry of Tourism

    August 31, 2023. By. Joe Chukindi. Telecommunications giant Globacom has praised President Bola Tinubu for the creation of the Ministry of Tourism. Globacom, speaking through its Retail Chief ...

  12. Tour operators: How Lola Ade-John can succeed as tourism minister

    19th August, 2023. By Taiye Olayemi. The Nigeria Association of Tour Operators (NATOP) has urged Lola Ade-John, the designated Minister of Tourism to be very intentional about making Nigeria a tourist destination. To do this, the tour operator said she must immediately call for a round- table stakeholders' meeting to rub minds and know the ...

  13. Tour Nigeria

    Embark on a transformative adventure with Tour Nigeria, guiding you into unexplored realms for an authentic Nigerian encounter. From historic landmarks and cultural treasures to sunlit coastlines, enchanting waterfalls, and vibrant festivals, we unveil the genuine spirit and essence of Nigeria. Explore the diversity of our wildlife and the ...

  14. Tourism in Nigeria

    The tourism industry is regulated by the Federal Ministry of Information and National Orientation (Nigeria). In an attempt to raise the profile of the country's tourism sector, a beauty pageant, the Miss Tourism Nigeria Pageant, was created in 2004. The winners in 2004, 2005, and 2006 have been, respectively, Shirley ...

  15. UNWTO Connects Tourism and Culture in Nigeria

    18 Nov 2022. UNWTO brought together leaders and some of Africa's best creative minds around a shared vision for advancing sustainable development and opportunity across the continent. Held in Lagos, Nigeria, the first UNWTO Global Conference on Linking Tourism, Culture and Creative Industries, celebrated the close ties between the two major ...

  16. Meet African new female tourism ministers

    She will be supported by Tongai Mafidhi Mnangagwa, as the Deputy Minister. Barbara Rwodzi. Barbara Rwodzi is a Zimbabwean entrepreneur and politician. She was appointed Minister of Tourism in September 2023. From December 2021 to August 2023, she served as Zimbabwe's Deputy Minister of Environment, Climate, Tourism and Hospitality Industry.

  17. Nigerian Tourism Development Corporation

    The Nigerian Tourism Development Corporation was established in 1992 by Decree No. 81. [3] The National Council on Commerce and Tourism was also created and entrusted with the coordination of the planning and development of tourism. The Minister of Commerce and Tourism chaired the council, in which state commissioners for commerce and tourism ...

  18. Minister lauds Ekiti for contribution to tourism

    The Minister of Tourism, Lola Ade-John, has commended Ekiti State for its contribution towards the growth of tourism in the country.Speaking at the launch of the Ecogenesis Incubator Programme in ...

  19. Tinubu asked to establish stand-alone ministry of tourism ...

    The national council for arts and culture (NCAC) has asked President Bola Tinubu to establish a stand-alone ministry of tourism and culture. Olusegun Runsewe, NCAC director-general, said the ...

  20. Stakeholders commend Tinubu on standalone tourism ministry

    August 17, 2023. Stakeholders in the Nigerian tourism industry have commended the creation of a standalone Ministry of Tourism by President Bola Tinubu, while assuring that the development would reposition tourism and its overall impact on the nation's gross domestic product. The stakeholders, who are mainly from the tourism private sector ...

  21. Tourism

    Sukur Landscape. A UNESCO listed World Heritage site. The Sukur land- scape lies within the Cameroon-Nigeria border lands in present day Madagali Local Government Area of Adamawa State. The entire Sukur cultural landscape is a scenic blend of nature and culture. The Sukur site possesses rich soils and adequate supplies of natural and spring water.

  22. Nigerian Tourism 2024: We Expect Positive Shift, Focus On Policy

    Background Nigerian tourism ended year 2023 on a salutary note with little wins recorded by the sector. However, what was a major win and welcome developmen ... While on the other hand, the Ministry of Tourism, witnessed a sad development, as the Minister, Ade-John, took ill shortly after assuming office and was out of the public space leaving ...

  23. Why Nigeria needs a tourism ministry, By Folorunsho Coker

    Why Nigeria needs a tourism ministry, By Folorunsho Coker It is quite apparent that what Nigeria needs is a growth structure to market the widening range of its potential as a destination of ...

  24. Tourism

    The richness and diversity of Nigeria's tourism resources coupled with economic liberalization policies will provide investment opportunities in areas such as: Development of Heritage and cultural tourism resources, such as the slave trade relics. Establishment of museums and preservation of monuments. Development of eco-tourism, including ...

  25. Eno Emerges Nigerian Best Tourism Governor

    Okon Bassey in Uyo. Akwa Ibom State Governor, Umo Eno, has emerged the Nigerian Tourism Governor of the Year 2023, and the state named the most active tourism state in Nigeria.

  26. Buhari's minister Ogbonnaya Onu, is dead

    He was the first civilian governor of Abia State and was the minister of science, technology and innovation of Nigeria from November 2015 until his resignation in 2022. Latest News Power ...

  27. Nigeria wants a road to rival the Pacific Coast highway. Landmark Beach

    When Lagos state authorities notified Nigerian business mogul Paul Onwuanibe in late March that he had seven days to leave his multimillion-dollar beach resort so it could be torn down, he thought ...