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16 best san francisco tours (alcatraz, wineries & more).

Explore SF's top sights and hidden gems on these traveler-approved tours.

The Best San Francisco Tours

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See San Francisco's famous bridges with this dual bridge cruise from Red and White Fleet.

Whether by air, by bike, by boat, by bus or even by vintage Volkswagen, there are so many different ways to take in the beauty of San Francisco and experience its top attractions . To help you decide which method is right for you, U.S. News compiled 16 of the city's top tours, considering traveler sentiment and expert opinion. Foodies, history buffs, adventurers and everyone in between will find a tour on this list.

Red and White Fleet – Bridge 2 Bridge Cruise

Price: Adults from $48; kids from $36 Duration: 1.5 hours

Take in San Francisco's two most famous bridges on this 90-minute boat trip through San Francisco Bay. In addition to sailing beneath both the Bay Bridge and Golden Gate Bridge , tourgoers will see Alcatraz Island, Palace of Fine Arts and the city skyline, among other landmarks. Red and White Fleet provides an audio guide available in 16 different languages that details the city's history. Reviewers say they enjoy the views, the helpful commentary, and the clean and comfortable boats. They recommend wearing layers – especially on evening tours – because it gets chilly on the water.

Tours run daily, year-round. You can hop on a boat in the morning and the afternoon, but exact times vary by day and time of year. Cruises depart from Fisherman's Wharf . Tickets start at $48 for adults and $36 for youths ages 5 to 17. Children 4 and younger can ride for free, but require a ticket. Short on time? Red and White Fleet also offers an hourlong Golden Gate Bay Cruise, among other tours.

View & Book Tickets: Option 1 | Option 2

Vantigo – San Francisco City Tours

Price: Adults from $95; kids from $65 Duration: 3 hours

Instead of a traditional tour bus, Vantigo transports up to seven passengers in a vintage Volkswagen van to see all the city has to offer. The three-hour tour highlights 15 points of interest, with plenty of opportunities for photos and views of Haight-Ashbury, North Beach, Twin Peaks and more. Reviewers love the Volkswagen, which they say is roomy and comfortable, and describe the guides as fun and informative.

Tours generally leave Thursday through Saturday and Monday once or twice daily. You can board at either Fisherman's Wharf or Union Square . Tickets start at $95 per adult or $65 per child ages 5 to 11. Children 4 and younger are not permitted on public tours. Combo tours to Alcatraz are also available, as are brewery tours.

Seaplane Adventures – Alcatraz & City Sites Seaplane Tour

Price: From $239 Duration: 20 minutes

After you've walked the city streets and sailed the bay's waters, your next step should be an air tour. On this 15- to 20-minute flight from Seaplane Adventures, you'll fly over downtown and above Alcatraz and Angel Island before landing in Sausalito's Richardson Bay. Reviewers describe the trip as amazing and one of the best activities they did while visiting San Francisco.

Tickets start at $239 per person and tours depart Friday through Monday in the afternoon. Seaplane Adventures conducts several other air tours, including a 45-minute Greater Bay Area Tour.

View & Book Tickets: Seaplane Adventures

San Francisco Love Tours – The Love Tour

Price: From $85 Duration: 2 hours

Drive through the city in a classic Volkswagen hippie bus during this two-hour tour. As you drive around to sites like Lombard Street and Golden Gate Park , you'll hear all about San Francisco history and listen to music. You'll also make two stops for photos to capture the Golden Gate Bridge and the city skyline. Reviewers rave about the knowledgeable guides and the nostalgic music choices.

Tours, which start and end near Fisherman's Wharf, are generally available daily at 8:30 and 11 a.m. as well as 2 and 5 p.m. The van can accommodate up to seven passengers. Tickets start at $85 per person. Children 4 and younger are only permitted on private tours. The company also runs a night tour.

Eat your way through North Beach with Local Tastes of the City Tours.

Local Tastes of the City Tours – Tastes of Little Italy: North Beach San Francisco Food Tour

Price: Adults from $74; kids from $25 Duration: 3 hours

According to reviewers, this tour is a must for food and history lovers thanks to experienced guides who are engaging storytellers. Along the three-hour tour, you'll explore up to 10 blocks of North Beach (or "Little Italy"). Samples of the neighborhood's best pizza, pastries, coffee, chocolates and more are all included in the cost of the tour. Travelers say the portions are generous and recommend arriving to the tour hungry.

Tours are generally offered daily at 10:30 a.m. with an additional 2:30 p.m. tour available on select days. Tickets cost approximately $75 for adults, $50 for youths ages 8 to 13 and $25 for children ages 2 to 7; infants 1 and younger can tag along for free. Still hungry? Consider the company's Chinatown tours.

Big Bus San Francisco Hop-On Hop-Off Tour

Price: Adults from $65; kids from $55 Duration: 2 hours

If you're looking for a convenient way to visit the city's top attractions in one day, this hop-on, hop-off tour may be just the ticket. Big Bus lets riders disembark at any of its stops, explore the area and catch another bus when they're ready. Big Bus operates every 30 minutes and visits more than 20 locations, including Presidio Park , Chinatown, the Embarcadero and even includes a ride over the Golden Gate Bridge. The entire tour lasts a little more than two hours, if you don't choose to disembark. All buses have open tops and prerecorded commentary available in 10 languages. Reviewers enjoy the educational commentary and the opportunity to drive over the Golden Gate Bridge in the open-top bus, but many warn that buses get crowded quickly.

If you buy your tickets online, pricing starts at approximately $65 per adult and $55 per child ages 3 to 12 for the classic one-day ticket. Big Bus San Francisco also offers night tours of the city, as well as upgraded tickets that include free bike rentals, passes to the U.S.S. Pampanito or tours of Muir Woods.

Electric Tour Company – Official Golden Gate Park Segway Tour

Price: Adults from $89; kids from $68 Duration: 2.5 hours

Riding a Segway can be a fun and expedient way to see a number of top attractions in a short amount of time. The Electric Tour Company offers you a chance to see dozens of sights in the iconic Golden Gate Park in the span of 2 1/2 hours, visiting the Conservatory of Flowers, the Shakespeare Garden, the California Academy of Sciences and Stow Lake along the way. The tour begins with a 30-minute training for first-time riders. All riders must be at least 12 years old and weigh between 100 and 275 pounds. Reviewers praise their guides, who they say are helpful and descriptive, and say the Segways as easy to ride.

Tours are offered daily at 10:30 a.m. and 2 p.m. year-round. From June to August, there are additional 11:30 a.m. and 3:30 p.m. tours Friday to Sunday. Tickets start at $89 per adult and $68 per youth ages 12 to 17. The company also runs private San Francisco tours.

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Gray Line San Francisco – Muir Woods and Sausalito Tour

Price: Adults from $96; kids from $75 Duration: 5 hours

This roughly five-hour excursion from Gray Line San Francisco takes you to Muir Woods National Monument to see its beautiful redwood trees up close. After exploring the forest, the tour continues to Sausalito, a charming town across the bay full of waterfront dining, shopping and art galleries. To enjoy more time in Sausalito, you can opt to return to the city by ferry for an additional cost. Reviewers say the tour bus is comfortable (though some note recent issues with the air conditioning) and describe the driver as engaging and knowledgeable. Many recommend this tour if you do not want to navigate the traffic and parking headaches at Muir Woods.

Ticket prices start at $96 for adults and $75 for children ages 5 to 11 and include admission to Muir Woods National Monument. Gray Line offers a variety of day trips from San Francisco, including trips to Sonoma , Napa Valley and Monterey .

View & Book Tickets: Option 1  | Option 2

Bay City Bike Rentals and Tours – Golden Gate Bridge to Sausalito

Price: Adults from $65; kids from $45 Duration: 2 to 3 hours

See San Francisco by bike on this tour that guides you from Fisherman's Wharf to Sausalito. The trip takes two to three hours and covers 8 miles. After making your way along the waterfront, you'll pedal across the Golden Gate Bridge, stopping for photo-ops along the way. At the conclusion of the tour, you can either bike your way back to the city or opt to take the ferry from Sausalito to San Francisco for an additional fee. Tourgoers say guides are friendly and informative and the sights are beautiful.

Tours are open to all ages. Ticket prices start at $65 for adults and $45 for children 11 and younger. From March through October, tours are available daily at 10 a.m. and 1 p.m.; tours are available daily at 10 a.m. the rest of the year. The company also offers a Streets of San Francisco Electric Bike Tour, among other options.

Courtesy of San Francisco Whale Tours

See magnificent whales and the classic Golden Gate Bridge as you tour the San Francisco Bay with San Francisco Whale Tours.

San Francisco Whale Tours – Golden Gate Whale Watch

Price: From $120 Duration: 2.5 hours

Head into San Francisco Bay to catch sight of some of the many whales that pass through its waters with San Francisco Whale Tours. On the 2 1/2-hour cruise, riders may see humpback or gray whales, harbor seals, dolphins, porpoises and seabirds. You'll also get a view of the Golden Gate Bridge. The tour does not include food, though you can bring your own, and you should bring warm clothes, including jackets, hats and gloves. Many tourists report seeing both gray and humpback whales and describe the crew as very friendly.

Tickets start at $120 per person. The company offers its Golden Gate Whale Watch once or twice daily from spring through early fall.

View & Book Tickets: San Francisco Whale Tours

Extranomical Tours – Yosemite National Park and Giant Sequoias Tour

Price: Adults from $209; kids from $187 Duration: 15 hours

Once you've gotten your fill of the city, trek to California's incomparable natural wonders with a day trip to Yosemite National Park . On the approximately 15-hour tour, you'll stop at Tuolumne Meadows to see the 2,000-year-old giant sequoia trees, then hit top stops like El Capitan , Yosemite Falls and Bridalveil Fall . Buses, which pick up from most hotels , are equipped with tour guides who provide commentary along the way. Tourgoers appreciate the information provided by the guides and rave about the scenery.

The trip departs every day of the year. Tickets start at $209 for adults and $187 for children 11 and younger if purchased online. Tickets do not include meals, but do cover the park entrance fee. Extranomical Tours offers a variety of city tours, as well as excursions to wine country and Monterey.

San Francisco Movie Tours – San Francisco Movie Sets & Locations Tour

Price: Adults from $67; kids from $44 Duration: 3 hours

Many movies and TV shows have been filmed in San Francisco, and this tour highlights all the top filming locations. Knowledgeable guides lead the interactive tour, which takes you to filming locations for productions such as "The Princess Diaries," "Mrs. Doubtfire" and "Ant-Man." Throughout the three-hour trip, you'll see clips on big screens with surround sound of each movie or show as you arrive. Tourgoers describe it as a fun way to see the city and say guides are entertaining.

Tickets begin at $67 for adults, $44 for children ages 5 to 17 and $57 for seniors. Tours are generally offered daily at 10 a.m. and 1 p.m., though availability may vary by month. San Francisco Movie Tours also leads a "Dirty Harry" tour, among others.

View & Book Tickets: Viator

The Haunt Ghost Tours – San Francisco Ghost Tour

Price: From $49 Duration: 90 minutes

According to reviewers, The Haunt Ghost Tours' outing is full of intriguing and spooky information told by engaging guides. The nighttime walking tour, which lasts up to 90 minutes, unveils the darker side of San Francisco history, including stories about Chinatown's history, while you hunt for spirits along the way with EMF meters – devices used to measure electromagnetic fields.

Tours meet nightly (exact times depend on the season) in the Jackson Square Historic District. Trips traverse less than a mile of downtown. Tickets start at $49 per person; if you want to use one of the company's EMF meters, you'll pay a bit more. Though the tour covers topics like hauntings and ghosts, the company says it is family-friendly and kids 4 and older require a ticket. The company also operates ghost tours in Los Angeles and Temecula.

Dylan's Famous Tour includes time in Muir Woods.

Dylan's Tours – Dylan's Famous Tour with Muir Woods

Price: Adults from $99; kids from $79 Duration: 5 hours

If you're hoping to see the best of the Bay Area in one day, consider this approximately five-hour excursion. You'll travel by minibus to some of San Francisco's most iconic neighborhoods and landmarks, including Chinatown, the Palace of Fine Arts and Billionaire's Row. From there, you'll spend more than an hour in Muir Woods before visiting Sausalito for lunch. The tour ends exploring more of San Francisco. (Note: The afternoon tour does not stop in Sausalito). The tour starts and ends at Fisherman's Wharf and includes multiple photo stops. Reviewers describe tour guides as insightful and funny, and say the bus is very clean.

The tour departs daily at 8 a.m. and 2 p.m. Tickets start at $99 for adults and $79 for children 12 and younger. Know that if you choose the 8 a.m. departure, you'll have a slightly higher fee because of the extra stop in Sausalito.

View & Book Tickets: Option 1 | Option 2 | Option 3

Adventure Cat Sailing Charters – San Francisco Bay Sail

Price: Adults from $60; kids from $30 Duration: 90 minutes

To feel a bay breeze and see San Francisco from a new perspective, climb aboard Adventure Cat's sailing catamaran. The 90-minute cruise allows you to see the sights from inside the protected cabin or outside on a netted deck trampoline where you can feel the waves crashing beneath your feet. While you can't bring drinks on board, soda, beer and wine are available for purchase in the cabin bar. The company also provides an audio tour, which offers listeners information about key attractions as they sail by. Reviewers describe the cruise as fantastic, with many lauding the tour as their top experience in San Francisco. Others appreciate the excellent service provided by the crew.

Prices start at $60 for adults and $30 for kids ages 6 to 12; kids 5 and younger ride for free. Know that Thursday to Sunday sails have a slightly higher fee per person. Sails operate daily, but times vary by the season. The company also offers sunset sails and Alcatraz combo tickets.

GoCar San Francisco

Price: From $286 Duration: 7 hours

Explore the city at your own pace with this GPS-guided car that provides directions and historical and cultural commentary as you follow the designated sightseeing route or branch off on detours, stopping for photo-ops or breaks as you please. The full-day option takes you to the Painted Ladies, Legion of Honor, the Marina District and more. A maximum of two people can fit inside the three-wheeled car and you must be at least 21 years old to drive it. Reviewers describe riding in the car as lots of fun and a great way to see the city.

The seven-hour rental starts at $286 and there are multiple pickup times each day. A variety of routes and rental times are available.

You may also be interested in:

• The Best San Francisco Bus Tours
• The Best San Francisco Walking Tours
• The Best San Francisco Boat Tours
• The Best San Francisco Wine Tours
• The Best Hotels in San Francisco

Tags: Tours , Travel , San Francisco , Vacations , California Vacations , US Vacations , U.S. West Vacations

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"From lush parks and golden beaches to buzzing neighbourhoods and historic streets, I could never choose just one favourite place in San Francisco - so join me and see it all!"

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Explore the Fisherman's Wharf

With all kinds of amazing attractions, quirky museums and dining experiences, Fisherman’s Wharf is one of the best places to visit in San Francisco. We’ll take you strolling along Pier 39, check out the sea lions lounging on the docks, and show you where to find the best crab chowder in the neighborhood. You can even ride the San Francisco Carousel!

Admire the eclectic mix of architecture, culture and cuisines

When you travel San Francisco with Trafalgar, we’ll dive into the city’s multicultural charm, taking you from the icons like the ‘postcard row’ of colorful Victorian houses, to the hidden gems, like the retro bars and Italian trattorias of North Beach. From the historic Ferry Building marketplace, to the world’s crookedest street, the treasures are endless in this city.

Stroll through the Union Square

More than just a plaza, Union Square is the beating heart of San Francisco and one of the busiest squares in the country. Watched over by the Greek Goddess of Victory on the Dewey Monument, Union Square is surrounded by the best shopping in the city, with boutiques, galleries, and department stores galore, and we’ll lead the way through it all.

Learn about the history of the American Civil War

Our San Francisco holidays dive into the history of the city, and we’ll take you from the Civil War monuments of the Golden Gate Park, to Union Square, once used for Thomas Starr King rallies during the American Civil War. We’ll even explore the Presidio, a former US Army military fort that is now a scenic 1,500-acre park and a National Historic Landmark.

See the majestic Golden Gate Bridge

You can’t come to San Francisco without setting eyes on the iconic Golden Gate Bridge. Once the longest suspension bridge in the world, it’s now one of the most photographed bridges in the world, and we’ll take you on a guided walk across this 1.7-mile architectural wonder to snap some gorgeous shots and admire the city skyline.

Our top 5 things to do in San Francisco

We can’t wait to show you all the best things to do in San Francisco, and we’ll take you from the historic parks and markets to the best beaches and vibrant neighborhoods.

San Francisco Museum of Modern Art

Modern art lovers are in for a treat here. As the first museum on the US West Coast dedicated entirely to 20th-century art, today the SFMOMA is filled with over 33,000 artworks including paintings, photography, sculpture, design and architecture. It’s also one of the world’s largest modern art museums, so prepare to spend hours exploring all the treasures.

California Academy of Sciences

Located in the Golden Gate Park, the California Academy of Sciences is one of the world’s largest museums of natural history, with a dizzying 26 millions specimens. You can spend hours wandering the natural history section, plus there’s an incredible planetarium, aquarium, and even an Amazonian flooded forest in the rainforest exhibit.

Contemporary Jewish Museum

Housed in the historic Jessie Street Substation, this fantastic museum shares the stories of Jewish history and culture, with everything from photography and textiles to sculptures and audio projects. It’s a must-see in San Francisco and the building itself is a work of art, designed by Daniel Libeskind based on the two Hebrew letters spelling “L’Chaim”, meaning “To Life”.

Best museums in San Francisco

If you’re looking for the best of San Francisco, you’ve got to check out the museums, with exhibits on everything from modern art to Jewish history.

Dungeness crab

You can’t visit San Francisco without trying the famous Dungeness crab, and we’ll show you all the best spots in Fisherman’s Wharf to try this local specialty. You can even try this dish the traditional way, with the freshly cooked crab pulled out of a steaming cauldron and placed in a cup with cocktail sauce. Delicious!

If you’re looking for a lavish foodie experience in San Francisco, you’ve got to try abalone. This rare mollusk is on par with truffles, caviar and Kobe beef in the luxury culinary world, and in North America, it’s only farmed in California. That means you’ll get the freshest abalone in the Bay Area, sautéed to perfection with that distinct buttery and salty flavor.

Lemon cream tart

No San Francisco trip would be complete without a visit to Tartine Bakery for their famous lemon cream tarts. The lemon curd filling is more like a heavenly lemon butter, and it’s wrapped in a delicious cookie-like crust and topped with fresh cream. Tangy, silky and almost too pretty to eat, this lemony delight is what dessert dreams are made of.

Best food in San Francisco

We’ll take you on a San Francisco food tour you’ll never forget, with VIP access to the mobile food extravaganza of Fort Mason and a feast in our favorite Chinatown restaurants.

What to pack for San Francisco

As one of the country’s greenest cities, San Francisco is working to reduce waste, including banning disposable coffee cups. Follow their lead and bring your own reusable mug.

Reusable bags

San Francisco has also banned plastic bags in stores, so remember to bring your own reusable bags or a day pack if you plan on getting some retail therapy.

The Golden City is lined with beautiful sandy beaches and incredible surf, and you’ll definitely want to pack your swimsuit and take advantage of the sunny weather.

Comfortable shoes

Whether you’re wandering through the massive parks or hitting the vibrant streets, you’ll need a good pair of walking shoes on your San Francisco vacation.

Layered clothing

Although the city is famed for its gorgeous sunshine, it can get chilly, especially if you run into Karl the Fog! Bring some warm layers and stay cosy.

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SF Expeditions

NEARLY-PRIVATE SAN FRANCISCO TOURS

San Francisco is a city that takes a moment to fall in love with, and a lifetime to fully explore. Come see why, on one of our intimate minivan tours (6 guests max), personally led by the company owner, Paul – he’s an SF native, and professional tour guide.

“I have always been rather better treated in San Francisco than I actually deserved.” – Mark Twain

The nearly-private san francisco tour + sausalito.

Travel back and forth in time, from the Haight-Ashbury’s “Summer of Love”, to the plaza of a legendary company that was created a long time ago, in a galaxy far, far away, enjoy the chance to stretch your legs (and your lens), with frequent photo stops.

“San Francisco is 49 square miles surrounded by reality.” – Paul Kanter.

From Chinatown’s Dragon Gate to the Breathtaking view from the top of Nob Hill, get an up close view of the City’s most iconic attractions and sights in roughly 3 hours. “It’s simply a very romantic place. Just one look at any of those streets, and you couldn’t be anywhere else.” – Julia Child

Best of all, enjoy surprise extras, and useful recommendations on how/where to eat, travel, shop, and explore, like a native San Franciscan.

Learn the history, the current affairs, and the unique legends, that give this Beautiful City by the Bay it’s offbeat character.

Complimentary bottled water included. Read more…

“I can walk down the streets of San Francisco, and here, I’m normal!” – Robin Williams

The Nearly-Private Golden Gate Bridge Tour 

The Nearly-Private Golden Gate Bridge Tour  is a two-hour round trip, led and narrated by an SF native, across the most-photographed bridge in the world. It all begins with a pick-up at San Francisco’s Fisherman’s Wharf. From there you’ll be shuttled to the famous bridge, passing some notable SF sites on the way:  Pier 39, Ghirardelli Square, The Presidio (Home to Lucasfilm, The Walt Disney Family Museum and the Golden Gate National Cemetery), before crossing the Golden Gate Bridge and making a stop at the North Vista Point.

Once you’ve arrived at the scenic north side, you’ll have the opportunity to cross the bridge on foot to the south side, or (after a short photo/restroom break) ride back across to explore the visitor center and coffee shop, before passing the Palace of Fine Arts as we return directly to  Fisherman’s Wharf. This is the perfect trip for those who want to make the most of their morning, or are on a tight schedule.

“The mystical structure, with its perfect amalgam of delicacy and power, exerts an uncanny effect. Its efficiency cannot conceal the artistry. There is heart there, and soul. It is an object to be contemplated for hours.” – Herb Caen”

“To this Gate I give the name of ‘Chrysopylae,’ or Golden Gate, for the same reason that the harbor of Byzantium was called ‘Chrysoceras,’ or Golden Horn.” – Capt. John C. Fremont

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The Story Behind Dylan’s Tours

The 25 cents that changed it all

Back in 2003, the world was a different place. Nokia phones were in every hand. Beyoncé had just gone solo. And in San Francisco, Dylan David was faced with an unexpected setback: a rejection for a bagging job at Trader Joe’s. Realizing that nighttime bartending wasn’t going to cut it, Dylan took a chance on an idea — and in doing so, changed the trajectory of his life.

With just 25 cents in his pocket — exactly the cost of a color flier at Kinko’s — Dylan climbed into his well-worn 1990 Dodge Caravan, printed a flier advertising a San Fran tour, and posted it on the wall of a single hostel. This simple act kick-started what would become a decades-long adventure showcasing his native city.

And just like that, Dylan’s Tours was born.

In his reliable ‘soccer mom’ minivan, Dylan took backpackers on unique tours through San Francisco. His tours offered more than the usual sightseeing; these were immersive excursions into the city that combined famous urban attractions with the wild beauty of the surrounding landscape.

Fast forward two decades later, and Dylan’s Tours has grown into a team of passionate local guides, each offering their unique insights into San Francisco. And yet, the essence of the tours remains unchanged: authentic, unscripted, and deeply in tune with the city’s pulse.

Dylan himself is still at the forefront, guiding operations from our office in North Beach, Little Italy, and ensuring every tour lands with the same captivating and authentic spirit as those first tours some twenty years ago.

That’s not to say the journey has been without its bumps…

Everyone has a COVID story, and San Francisco’s was not an easy one. Dylan’s Tours navigated the storm right alongside the city, confronting each challenge with resolve. Reflecting the resilient spirit of the city we cherish, we adapted and persevered, coming out stronger on the other side.

Now more than ever, we’re dedicated to reclaiming and showcasing the unique spirit that makes San Francisco so special.

Minibus Tour/Bike Guide

Per’s enthusiasm for SF is only surpassed by his love for pinball. He plays in several tournaments each year around the world.

The Castro is his favorite ‘hood “It’s warm and the people are great.”

Minibus Tour Guide

Favorite place to eat in SF: Sotto Mare (cioppino!)

We had Rolando as our tour guide and he is AMAZING! A fun, energetic, friendly guy, and native of San Francisco.” – Lindsay, UK

Patrick is a 4th generation San Francisco native. He enjoys showing all the visitors the beautiful redwoods of Muir Woods National Monument.

He hopes you are up for trivia and chocolate on his Dylan’s Famous Tour experiences!

Sean “Sully”

Sean “ Sully,”  from Detroit, raised with horses, US Marine vet, computer tech, world traveler, loader operator in Antarctica, and an adventure travel camping road trip tour leader across North America.

Meet Mark, the tour guide extraordinaire in San Francisco! With almost 40 years of living in SF, he’s practically a local legend.

Armed with wit, charm, pictures, and more fun facts than you can shake a cable car at, Mark is the go-to guy for an unforgettable journey through the quirky streets of SF.

Jake is a born and bred San Franciscan. He enjoys the views from the top of a hill (fog included) and cheering on SF sports teams.

He suggests you bring a layer and hopes you try cioppino and It’s-It ice cream sandwiches.

Discover the real San Francisco

San Francisco is more than a collection of landmarks; it’s a constantly evolving cityscape, brimming with stories, culture, and natural beauty.

From the haunting history of Alcatraz to the majestic redwoods of Muir Woods, from the quaint waterfront eateries in Sausalito to the iconic fog dancing under the Golden Gate Bridge, San Francisco is truly one-of-a-kind — and it’s our privilege to share it with you.

We can’t wait to welcome you on one of our tours soon!

Bay Area Travel Show

March 15-16, 2025, santa clara convention center, america’s favorite travel show is back in the bay area.

Get ready to pack your bags and make the first stop on your next vacation the Bay Area Travel & Adventure Show! Discover thousands of the newest vacation options from the top destinations from around the globe and meet the experts who are on-hand to help you personalize and book your trip.

Learn the latest travel tips, trends and advice on 4 theaters located right on the show floor, and get the chance to meet your favorite travel celebrities including Phil Keoghan and Peter Greenberg. Plus, you’ll have access to over ten-of-thousands of dollars in travel savings, trip giveaways and exclusive show-only deals, all included with your ticket. Click below to learn more and we’ll see you at the Bay Area Travel & Adventure Show!

The San Francisco Travel Show

At america’s favorite travel show, you can.

Explore Endless Vacations

Over 350 of the top destinations, tour companies, cruise lines and travel providers from around the world are all waiting to meet YOU!

Expert Travel Advice

Learn from the experts with top travel tips and advice in over 60 travel seminars, plus meet Phil Keoghan and Peter Greenberg!

Save Thousands and Win Big

With exclusive show-only travel deals and specials, you can book your dream vacation on your budget.

Event Information

Heading to the show? Show hours, parking details, directions and more are all available by clicking below.

The Best Part? All of This and More is Included with Your Ticket!

The San Francisco Travel & Adventure Show

2024 keynote speakers.

You’ve seen them on TV, you’ve read their books and you follow them on Instagram, now learn the most up-to-date information directly from the experts themselves. And who knows, maybe you’ll even meet them in person in the meet & greet area, free with your ticket!

Phil Keoghan

Peter Greenberg

Angel Castellanos

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